A PROJECT REPORT ON

MARKETING EFFECTIVENESS AND COMPETITOR ANALYSIS OF ASPEE SPRAYERS AND DUSTERS OFFERING AT MAHARASHTRA
Project Submitted to the Institute of Agribusiness Management in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration (Agribusiness) 2008-09

SUBMITTED BY DEEPAK SHANKER HAMBRE (04-0391-2007)

SUBMITTED TO MR. RAHUL THAKKAR (ASSTT. PROFESSOR)

INSTITUTE OF AGRIBUSINESS MANAGEMENT NAVSARI AGRICULTURAL UNIVERSITY NAVSARI – 396 450

DECLARATION BY STUDENT

I hereby declare that the project entitled “Marketing Effectiveness and Competitor Analysis of ASPEE Sprayers and Dusters Offering at Maharashtra” submitted for the M.B.A. (Agribusiness) Degree is my original work and the dissertation has not formed the basis for the award of any degree, associate ship, fellowship or any other similar titles.
INSTITUTE OF AGRIBUSINESS MANAGEMENT, NAVSARI

Place: IABM, Navsari Date:

HAMBRE DEEPAK SHANKER Reg. No: 04-0391-2007

ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES

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INSTITUTE OF AGRIBUSINESS MANAGEMENT NAVSARI AGRICULTURAL UNIVERSITY NAVSARI - 396 450

This is to certify that the project entitled “MARKETING EFFECTIVENESS AND COMPETITOR ANALYSIS OF ASPEE SPRAYERS AND DUSTERS OFFERING AT MAHARASTHRA” is the bonafide research work carried out by HAMBRE DEEPAK SHANKER student of M.B.A.(Agribusiness) during the year 2008 -2009, in partial fulfillment of the requirements for the award of the Degree of Master of Business Administration(Agribusiness) under my guidance and supervision and that the project has not formed the basis for the award previously of any degree, diploma, associate ship, fellowship or any other similar title. .

Place: Date:

Institutional Guide Mr. Rahul Thakkar Asstt. Professor IABM, Navsari

Approved Dr. R.R.Shah Dean Institute of agribusiness Management, Navsari

ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES

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INSTITUTE OF AGRIBUSINESS MANAGEMENT, NAVSARI

CERTIFICATE

AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES

CERTIFICATE
TO WHOM IT MAY CONCERN THIS IS CERTIFY THAT HAMBRE DEEPAK SHANKER STUDENT OF MBA (AGRI-BUSINESS MANAGEMENT) STUDY IN SEMESTER IN THE INSTITUTE OF AGRIBUSINESS MANAGEMENT, NAU, NAVSARI HAS SUCCESSFULLY COMPLETED 11 WEEKS MANGEMENT INTERNSHIP PROJECT IN ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION, ASPEE GROUP OF COMPANIES I wish him best wishes in his future endeavors.
INSTITUTE OF AGRIBUSINESS MANAGEMENT, NAVSARI

Date: Place:

Mr. Sharad L. Patel Managing Director

ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES

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A. K. Patel (Director). ASPEE GROUP OF COMPANIES. Ms. Department). L. Shah (Dean. Dr. MUMBAI to fulfill the requirements of my curriculum of my course PGP in Agribusiness Management. K. N. Rakesh Murudkar (ARDF. Nansee Mam. Raj Upadhay (HR Manager). who guided me all the time. Dr. Mr. S . HAMBRE MBA (Agribusiness) Institute of Agribusiness Management ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 4 . I express my deepest thanks to the management and the staff members of ASPEE GROUP OF COMPANIES. Mr. For extending all the co-operation in seeking all the necessary information to me and thus making presentable express project more purposeful and special thanks to Mr. Even I am grateful to entire my respondents (Farmers & Dealers) who cooperated during period of project for giving me such valuable & important information. Sharma Sir (Product Manager). Mr. Mr. Mr.ACKNOWLEDGEMENT I have undergone 11 weeks training at ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION. Ruchira Sukhla. I take this opportunity to thanks my family members. Rahul Thakkar (Project guide). R. I am also thankful to Dr. R. NAVSARI Director). Patel (Managing INSTITUTE OF AGRIBUSINESS MANAGEMENT. DEEPAK S. Mavani (National Sales Manager). Alpesh leua for giving me opportunity to work with such a branded organization. Negi Sir. Dr.L. M. MUMBAI. friends and all others helping me directly or indirectly in project work. Prof. IABM). Suresh (Sales Manager of South Region) & all Sales Dept. Mr.

The main objective of practical training at PGDABM level is to develop skill in student by supplement to the theoretical study of business management in general. In every professional course. Industrial training helps to gain real life knowledge about the industrial environment and business practices. which would. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. as well as an exposure to INSTITUTE OF AGRIBUSINESS MANAGEMENT. I can learn about various departmental operations being performed in the industry. in return. The PGDABM programme provides student with a fundamental knowledge of business and organizational functions and activities. In today’s market theoretical knowledge is not sufficient so to become successful person practical experience is essential. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 5 . Training is an integral part of PGDABM and each and every student has to undergo the training for 11 weeks in a company and then prepare a project report on the same after the completion of training. NAVSARI strategic thinking of management. help me in the future when I will enter the practical field. During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life. It is only the training through which I come to know that what an industry is and how it works. training is an important factor.PREFACE The PGDABM programme is well structured and integrated course of Agribusiness studies.

1 Introduction of Company & Organizational profile 2-22 2 The project 23-25 3 Research Methodology 26-30 4 Data Processing And Analysis 31-54 5 Findings. NAVSARI . Conclusion & Recommendation 55-61 6 Bibliography 62 7 Appendices & Annexure 63-76 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 6 INSTITUTE OF AGRIBUSINESS MANAGEMENT.CONTENTS Chapter No. Title Page No.

5 1.7 1.8 Name of Table Sprayers & Dusters they deal in fast moving product (sprayer & duster) in market Do you have Salesman / Mechanic Do you sell spare parts of Equipment Do you maintain Farmers Data bank Do you visit farmer’s farm Do you participate in Exhibitions & Kissan Melas Do you arrange demonstrations & other sales promotional Campaigns Page no.12 39 40 41 1.2 1.6 1.11 1.1 1.3 1.13 42 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 7 INSTITUTE OF AGRIBUSINESS MANAGEMENT.no 1.4 1.9 Major factors preferred by consumer while purchasing the product? Satisfaction level in sense of dealing company ASPEE Awareness Performance of the following Companies manufacturing above brand of sprayers and dusters Are you interested in availing Dealership in ASPEE Products 38 1. 34 35 35 36 36 37 37 38 1.10 1. NAVSARI .List of Tables Sr.

8.5 2.8.8.3 2.4 2.8.6 51 51 52 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 8 INSTITUTE OF AGRIBUSINESS MANAGEMENT.8.4 45 45 46 2.8.2 2.1 Factors which are considered important while selecting the sprayer and dusters by respondents Recommendation From Dealer from whom you purchased give services After sales services of companies which are dealing with sprayers Have you purchased equipment under subsidy scheme ASPEE Awareness Do you know the activities ASPEE does for the benefit of the farmers 44 2.1 2.2.2 2.7 47 48 48 2.6 2.5 2. NAVSARI .3 Performance of ASPEE in respect to Price factor Performance of ASPEE in respect to Weight factor Performance of ASPEE in respect to After Sale service factor Performance of ASPEE in respect to Look factor Performance of ASPEE in respect to Durability factor Performance of ASPEE in respect to Brand image factor 49 50 50 2.

1 44 2.5 2.8 Name of Figure Sprayers & Dusters they deal in fast moving product (sprayer & duster) in market Do you have Salesman / Mechanic Do you sell spare parts of Equipment Do you maintain Farmers Data bank Do you visit farmer’s farm Do you participate in Exhibitions & Kissan Melas Do you arrange demonstrations & other sales promotional Campaigns Major factors preferred by consumer while purchasing the product? Satisfaction level in sense of dealing company ASPEE Awareness Are you interested in availing Dealership in ASPEE Products Factors which are considered important while selecting the sprayer and dusters by respondents Recommendation From Dealer from whom you purchased give services After sales services of companies which are dealing with sprayers and dusters Have you purchased equipment under subsidy scheme ASPEE Awareness Page no 34 35 35 36 INSTITUTE OF AGRIBUSINESS MANAGEMENT.6 1.1 1.5 1.2 2. NAVSARI 36 37 37 38 1.4 45 46 47 2.3 1.4 1.7 1.List of Figures Sr.13 40 40 42 2.3 2.2 1.9 39 1.no 1.6 47 48 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 9 .11 1.10 1.

7 Do you know the activities ASPEE does for the benefit of the farmers 49 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 10 INSTITUTE OF AGRIBUSINESS MANAGEMENT.2. NAVSARI .

Threshers. To increase sell in that region there is need to do proper promotional advertisement and also choose proper pricing strategies.Bucket Sprayers based on World Health Organization specification of Malaria Eradication Programmes and Flame Guns for Agriculture and Foundries. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 1 . This project was conducted in Aurangabad. The objective of my project is to study a competitor analysis. Market Research was conducted by using a questionnaire format. The Title of my project was “MARKETING EFFECTIVENESS AND COMPITITOR ANALYSIS OF ASPEE SPRAYERS AND DUSTERS INSTITUTE OF AGRIBUSINESS MANAGEMENT. Compression Sprayers and Hand. The respondents for market research were 100 farmers and 23 dealers only. Which aims us to identify the competitors of that region and their strategies? I have also to know the consumer behavior of that region. Paddy Weeders and Wheel Hoes for crop protection and for facilitating agricultural operation. This was the best achievement of my Summer Project.EXECUTIVE SUMMARY ASPEE: Pioneers in plant protection equipment ASPEE is a manufacturer and exporter of manually and power operated agricultural sprayers. The Dealers response that from two to three years ASPEE market share is going on decreasing because of price factor which is high compared to other companies. But in quality & durability factors ASPEE play leading role in market. According to respondent response I come to know that the fast moving product for that area is ASPEE Hi-tech Knapsack. Dusters. I also to identify the fast moving product of that region so that company can deliver the freshest product to the consumers according to demand in market. Seed Drills. opportunities and constraints in the marketing of ASPEE Sprayers. the effectiveness of marketing strategies. Jalna and Nanded districts of Maharashtra. ASPEE power sprayers Taiwan Motorized knapsack which is same like ASPEE Uniblast. NAVSARI OFFERING AT MAHARASTHRA”.

Chapter I ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 2 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI THE COMPANY AND ORGANIZATION PROFILE .

A small workshop under the style of “American Spring & Pressing Works” owned by a Sindhi and a Punjabi Gentleman. It is neither “American” nor does it manufacture any “springs. pioneers in the field of crop protection. L. since the late forties. NAVSARI . Patel took it over. which began from scratch.one in Thane District of Maharashtra State and two in Bilimora in Gujarat State employing more than 500 employees. Patel ASPEE: Pioneers in plant protection equipment American Spring & Pressing Works Pvt. was established in 1946. IN SHORT. IT IS A HUNDRED PERCENT INDIAN CONCERN. Patel played a pivotal role in the making of American Spring and Pressing Works Ltd. This organization. Plant protection has been a part of his life. M. The landlord of the premises did not agree to the transfer of tenancy-rights to Patel and hence the factory was continued in the old name and style. L. he took part in the freedom struggle and later joined an engineering concern in Bombay. was for sale. . Patel’s activities over the past 41 years have been inextricably interwoven with plant protection in India. It would thus be clear that the name is a misnomer. had its trials and tribulations. Shri. too.the Company started production of plant protection appliances in August.” IT IS A CONCERN OWNED AND MANAGED BY INDIANS. The growth of this organization has synchronized with efforts the country has put in towards agricultural development by introducing scientific methods and farm mechanization. Shri.M. manufacturing spring and sundry items.Shri L. 1947 with the Hand Rotary Duster and went on to develop more and more sophisticated equipment needed with the development of better and effective pesticides. like any other organization. beginning his career as a School Teacher in East Africa in 1925. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 3 INSTITUTE OF AGRIBUSINESS MANAGEMENT. situated near the Company where Patel was employed. Ltd popularly known as ASPEE. before launching the plant protection venture. The Company being the pioneer in agricultural spraying and dusting equipment is the largest of its kind in India.M. Having started with 7 persons it has today spread over an area of 13 acres of land in Bombay and has also established 3 associate companies .THE COMPANY AND ORGANIZATION PROFILE “Let’s weed out dependency from a farmer’s life and plant independence”.

ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 4 INSTITUTE OF AGRIBUSINESS MANAGEMENT. developed and revolutionization of crop protection appliances in India have become synonymous with Shri.2 ASPEE has several “firsts” to its credit: • The first sprayer company to obtain ISI mark • The first to make sprayers in India as per specifications of World Health Organization (WHO) • The first sprayer company to receive ISO 9001-2000 Certification from Det Norske Veritas.M.Economizing pesticide dose for environmental consideration. He therefore established the ASPEE Agriculture Research and Development Foundation and ASPEE Research Institute with the funds of Rs. Shri.M. Ltd. Earned immense popularity among farmers of India throughout the length and breadth of our country with the result that a sapling planted by Shri. Ltd. L. L. Patel himself being a son of a farmer leading a simple life. at Tansa • Navyug Krishi Sadhan Pvt. Patel to this field that the Annals of Crop Protection Appliances in India would be incomplete without the name Shri. Ltd. The large array of such appliances developed by M/s American Spring and Pressing Works Ltd. The Netherlands ASPEE has a widespread marketing network of over 1400 dealers and 60 distributors in India to make equipment and parts available within easy reach of the end-user. always considered his obligation to work for the welfare of farmers from whom he earned. So pioneering and rich are the contributions of Late Shri..M.M. Patel in red letters. reducing drudgery in operation and increasing the efficacy of spray suspensions received uppermost considerations in design and development of spraying appliances. at Mumbai • ASPEE Agro Equipment Pvt.1 ASPEE Group comprises of the following companies: • American Spring & Pressing Works Pvt. Patel became a full-grown tree in about half a century in his own lifetime. L. at Tansa 1. L.M. NAVSARI .90 cores to conduct research in agriculture and agro equipment and extended the technologies to the farming community. Ltd. at Bilimora • ASPEE Plant Protection Appliances Pvt. Patel and M/s American Spring and Pressing Works Ltd. 1.7. L. The origin.

Iraq. Compression Sprayers and Hand. The R&D constantly tries various components and tests them in our laboratory and then in the field before they are standardized in our equipment. where all our equipment are under constant trial and development. and other Middle Eastern countries. EXPORT Apart from catering to the local needs of this country. Sri Lanka. Uganda. Dusters. thus keeping them abreast of developments and modification in the products. Seed Drills. Dusters and other Equipment.The Company has a full-fledged training section where training is imparted regularly to mechanics of the distributors. Mechanics of the foreign governments and buyers have also been trained free of cost at the organization’s works in the repairs and maintenance of plant protection equipment. we have been able to establish our own Research and Development Department. Paddy Weeders and Wheel Hoes for crop protection and for facilitating agricultural operation. Kenya. MARKETING The Company’s marketing network includes 120 state and district level distributors and under them about 600 dealers and stockists to represent the company at all important district and taluka levels spread over every nook and corner of the country. Nigeria.Bucket Sprayers based on World Health Organization specification of Malaria Eradication Programmes and Flame Guns for Agriculture and Foundries. RESEARCH & DEVELOPMENT With the years of experience in the manufacture of Sprayers. Tanzania. Zimbabwe. Zambia. Similarly. NAVSARI . near Bombay to carryout intensive research in Agricultural Engineering and particularly Agro Chemical Application Technology. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 5 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Aspee also exports their equipments to Nepal. Sudan. Singapore. Iran. Bangladesh. Threshers.PRODUCT RANGE Aspee is a manufacturer and exporter of manually and power operated agricultural sprayers. Malavi. and other African Countries. suggestions received from actual users are also tried and are put to the test for improving our products.The Company has also setup Aspee Research Institute at Bhiwali. South Africa. This has helped the company to find its way to every nook & corner of the country and to render prompt and efficient after sales service at the doorsteps of the farmers and also through the maintaining of sufficient stock of equipment and parts. Ghana.

“Aspee Charitable Trust” with sufficient funds at its disposal to carry out the objectives. The company has also full-fledged agents in some of these countries. Thailand and other Far Eastern Countries and also to Nicaragua in South America. OTHER ACTIVITIES This organization has not failed in its duty to humanity. With a view to help the needy persons in the field of Education. NAVSARI Page | 6 . Since its inception the company has always kept before it the motto of “Service to Agriculture”. UNDER ONE ROOF Aspee is probably the only manufacturer of crop protection having facility to manufacture each and every part that goes into the making of complete equipment – whether it is a Nozzle. the Company and their Distributors established an Organization called “Aspee Agricultural Research and Development Foundation” (ARDF) with the object of undertaking scientific ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES INSTITUTE OF AGRIBUSINESS MANAGEMENT. Washer. DISTRIBUTORS’ ASSOCIATION In order to make one large homogenous Aspee Family the company has formed an Association of their distributors and dealers under the banner of Aspee Distributors’ Association. The spraying equipments used for Malaria Control are manufactured as per the specification of World Health Organization and these equipments have earned a good name in the International market. Therefore. This organization has helped to maintain a close relation between the principals and their distributors and dealers. Thus. STANDARD Initially the company started manufacturing equipment as per British Standards and thereafter with the formation of the Bureau of Indian Standards. an extension rod or fabrication of a blow-moulded tank. Thus. The Trust has extended a helping hand to a number of Institutions and individuals. they know what they talking about since they can vouch for each part. Medicine and Social Welfare. the Company has established a Public Charitable Trust.Vietnam. the Company is manufacturing most of its equipment based on the specification and standards laid down by this Institute. majority of equipment manufactured by the company are ISI Quality marked. when the Company claims that their equipments are quality products.

Patel. Vocational Training. of extending the development technology from research laboratory to the farmers and providing Fellowships etc. water. Irrigation. a trophy and a citation are presented in three different categories: • • • One in Horticulture Category One in Rainfed Farming Category One Woman Farmer Category The Award for the woman Farmer Category is in honor of Smt. Aspee Staff Recreation Club. Cattle and Diary Production.3 ASPEE L. Maniben Patel. Public Health. With his passing away on March 1996. wife of late Shri L. M. Crop Competition. It is sponsored jointly by Aspee Group of companies. Besides. Founder and Director of the American Spring & Pressing Works Pvt. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 7 INSTITUTE OF AGRIBUSINESS MANAGEMENT. establishment of a College of Nutrition and other activities. Nature of the Award: Every year three awards each carrying cash prize of Rs. M. (ASPEE) revolutionized pesticide application technology through his pioneering work in development of sprayers and dusters. Ltd. L. the Company has also taken up Rural Development Programmes for the upliftment of the villages viz. Patel Farmer of the Year Award. Aspee Charitable Trust and Shakilam Foundation. to agricultural students for further studies in the field of Agriculture. manpower and serving as a role model in the farming community is considered eligible. his life and deeds are commemorated by instituting the Aspee L. Agricultural Development. M. Patel. Aspee Foundation. Aspee Distributors Association. Eligibility for the Award: Any Indian farmer who has attained towering heights in the area of specialization announced by the Aspee Group by optimally using land.research in the field of Agriculture. M. NAVSARI . 1 lakh. PATEL FARMER OF THE YEAR AWARD Late Shri. 1.

Patel Mr. Sr. Hiten C. Patel Mr. 01 02 03 04 05 06 07 Name of Director Mr. Pradip J. NAVSARI 2. Patel Mr. Patel Mr.1. Patel Mr. Kiran L.4 Board of Directors ASPEE Group of Companies 1. Patel Mr. Kran L. Patel Mr. ASPEE AGRO EQUIPMENT PRIVATE LIMITED Sr. Shah Designation Chairman & Managing Director Joint Managing Director Director Director Director Director Director Director INSTITUTE OF AGRIBUSINESS MANAGEMENT. Patel Mr. Desai Mr. Patel Mr. Rajeev K. 01 02 03 04 05 06 07 08 Name Of Director Mr. Jatin S. No. Sharad L. Pravinchandra I. Patel Designation Managing Director Joint Managing Director Director Director Director Director Director ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 8 . Patel Mr. Jayantikumar I. Rajeev K. Desai Mr. AMERICAN SPIRING & PRESSING WORKS PRIVATE LIMITED. Pradip J. Sharad L. Patel Mr. Anil B. No. Jatin S. Anil M.

Patel Mr. Varshaben B. Lalita K. Patel Mr. Patel Mr. NAVYUG SRISHI SADHAN PRIVATE LIMITED Sr. Patel Mr. Mahendrakumar I. Sharad L. ASPEE PLANT PROTECTION APPLIANCES PRIVATE LIMITED Sr. 01 02 03 04 05 06 07 08 Name of Director Mr. Rajeev K. No. Jatin S. Sharad L. Patel Mr. Patel Designation Managing Director Director Director Director Director Director Director Director INSTITUTE OF AGRIBUSINESS MANAGEMENT. Rajeev K. 01 02 03 04 05 06 Name of Director Mrs. Patel Mrs. Patel Mr. Patel Mr. Patel Mrs. Jatin S. NAVSARI Page | 9 4. Kiran L. Patel Mr. Girish B. Kiran L. Shantaben S. No. Indu C. Patel Mr.3. Patlel Mrs. Patel Designation Director Director Director Director Director Director ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES .

ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 10 INSTITUTE OF AGRIBUSINESS MANAGEMENT.1. NAVSARI . BILI NAPSAK (SR/100) Wide and quick coverage for effective pest control and diseases. EDEN HITECH (ED/100) It is a state of art sprayer specially designed for farmers who believe in Hitechniques. PARTH NAPSAK (PAR-1) Ideal for pest control in all crops develops sufficient and continuous pressure and rests comfortably on the operators back.5 ASPEE Products Profile: NAPSAK (SRP/50) Ideal Sprayer for all field crops and tea estates. Horticultural and Nursery lawn and Garden. wheat and vegetables. BILI HITECH (SR/200) Suitable for spraying on row crops. HI-TECH (SRP/60) Unique sprayer for agricultural field crops like paddy. It is suitable for spraying on field crops.

Develops and maintains continuous pressure for a longer time.BACKPAK PESTICIDE (SRP/23) Suitable for spraying on field crops and in plantations. NAVSARI . SHETI Suitable for spraying on most of the field crops STAINLESS STEEL SIKAR (NS-16S) Suitable for spraying on row crops and vegetables SIKAR (SR/28) Suitable for spraying on row crops and vegetables ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 11 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAPSAK SPRAYER AJG/001 Ideal sprayer for all field crops. ARJUN (ARJ/1) Ideal Sprayer for all field crops and tea estates ARJUN JR. BAKPAK WEEDICIDE (SRP/19) Ideal for spraying weedicides in tea and coffee estates and row crops. ASPEE V-2007 (VNS-16A) Ideal for pest control in all field crops.

in orchards. grape vineyards. Suitable for spraying in plantations. plantations. tea. (PS/26) Sprayer specially designed for spraying on orchards. NAVSARI (PS/16) Suitable for quick and effective spraying on orchards. hilly terrain. coffee and rubber plantations and also on field crops. row crops and vegetables. INSTITUTE OF AGRIBUSINESS MANAGEMENT. . pepper vines and arecanut. coffee and Rubber plantations. HTP (PS/15) Suitable for large spraying operations in orchards. gardens. tall-tree. GR/5 The mighty sprayer developing maximum pressure. coffee and rubber estates.(MRI/8) Ideal all-purpose sprayer suitable for both small and large scale spraying on field crops. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 12 .

tall trees. Rubber plantations & vineyards Sprayer specially designed for spraying on orchards and hilly terrain. rubber trees & field crops. orchards and plantations. coffee. HDP (PS/40) Sprayer specially designed for spraying on orchards and hilly terrain. cotton and vegetables. NAVSARI . TRAILED AIR ASSISTED SPRAYER Designed for economic and effective application of pesticides in orchards. Also suitable for spraying on Apple and Grapes orchards. Also suitable for spraying on Apple & Grape orchards. BOOM SPRAYER (HTT-30) Designed for economic and effective application of pesticides. coffee. (PS/18) Ideal for spraying on orchards. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 13 INSTITUTE OF AGRIBUSINESS MANAGEMENT. AIR ASSISTED SPRAYER (ATB/6 HDP) For spraying on field crops. rubber trees and field crops. grape gardens. coffee. weedicides and fertilizers in farm crops.FLOW (PS/21) .

tea.BOOM SPRAYER (HTT-30) Designed for economic and effective application for spraying on field crops and vineyards. coffee estates. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES . cotton. chillies and other crops. INSTITUTE OF AGRIBUSINESS MANAGEMENT. orchards. BOLO DUSTER (MB/2) Ideal for quick spraying operation in Dust forms. coffee estates and other crops. NAVSARI Page | 14 BOLO (MB/1) Ideal for quick spraying operation in liquid forms. orchards. tea.

tea & coffee plantations and food storage godowns. INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI ROTORY DUSTER (ORD/10) Sturdy and super built for control of pest operations in field crops. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 15 .MISTBLOWER (TRB/1) Suitable for spraying on tall rubber trees. effective and quick application of both dusting powder and granules. DUSTER (TRB/2) Suitable for blowing pesticides in powder form. DUSTER (ARD/10) For economic.

Ideal sprayer for all field crops. MACHINE FOG/C/25A(W) Suitable for professional domestic use both and /ATK/400DB Suitable for Professional and Domestic use. AVVENGER (AVG/001) It develops ultra volume droplets in the range of 5-50 microns to help farmers save time and cost of chemical. and other orchards. coffee. NAVSARI . grape. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 16 INSTITUTE OF AGRIBUSINESS MANAGEMENT. orange. apple. Ideal for green house crops and nurseries.V-dyut VBF Ideal for spraying on all types of field crops. tea and small plantations.

CUTTER MBC/5020H Suitable for cutting fresh or dry grass on ground. field etc·. field etc·. orchards. sugarcane etc. HTP PSB/22BN. sugarcane etc. Safe and easy to operate pruning device for Tea Plantations. lawn. coffee. bamboos. HTP PSB/12BN & PSB/16BN Suitable for large spraying operations in hilly areas.CUTTER MBC/4320H Suitable for cutting fresh or dry grass on ground. NAVSARI . ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 17 INSTITUTE OF AGRIBUSINESS MANAGEMENT. HTP PS/36 Suitable for large spraying operations in orchards. coffee. lawn. Equally suitable for cutting small bushes. Light Weight. PSB/30BN & PSB/70B Suitable for large spraying operations in orchards. bamboos. PRUNER Powerful. coffee. Equally suitable for cutting small bushes.

M. L. the Foundation has been set up with the basic intent of encouraging many of the budding Agriculturists of the Country to better the standard of Agriculture. Junior Fellowships have been awarded for studies leading to M. L. Patel's vision to motivate the youth to go back to farming. The aim of the Foundation is to conduct scientific research for the extension of knowledge in the field of Plant Protection and encourage excellence in Plant Protection by offering Prizes & Awards to Agriculture Graduates and Progressive Farmers. In this quest.6 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION Shri. From the inception of the Foundation. Aspee felt it a boundant duty to repay this debt to the farmers to give back something in return for what they earned through them. NAVSARI who till the “land” to increase agricultural production. One Crore contributed by Aspee. With a sponsorship of Rs. The need to be on the forefront of agriculture has made Aspee a forerunner. It was recognized as a Research Institute by the Council of Scientific and Industrial Research in the year 1974. their Distributors and associates.1. It was Shri. The ASPEE Agricultural Research And Development Foundation has as its prime objective “to try every bit to “lend” a “helping hand” to the farmers INSTITUTE OF AGRIBUSINESS MANAGEMENT. The foundation was registered as a company on Oct. Patel's vision was “to motivate the youth to go back to farming”. he instituted scholarships for studies leading to M. its employees.Sc and Ph. This saw the birth of the "Aspee Agricultural Research & Development Foundation". M. "Aspee" and the "Farmer" have always been an inextricable part of each other. Both research and extension are vital for Indian agriculture.Sc and Senior Fellowships for ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 18 . 1973.D Degrees. Aspee owes much to the farming community who helped catapult it to its present position.

M. research scholarships.studies leading to Ph.Patel to urge youth to go back to the Farm still remains unfulfilled.D. this dream of Shri. Unfortunately.6. prizes. NAVSARI .6. To provide fellowships.1 The foundation clearly laid down the following objectives: • • • To undertake scientific research to evolve new methods or technology and better farm practices for increasing agricultural production. 1.L. incentives to agricultural students/ farmers for their excellence. 1. To organize field projects for transplanting development technology to the farmers.2 Principal activities of the Foundation are as follows: • Research Projects envisaged and funded • Agricultural Education • Agricultural Research • Agricultural Extension • Agricultural Engineering • Aspee Gold Medal • Aspee Alumni Association • International W orkshop • Memorandum of Understanding ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 19 INSTITUTE OF AGRIBUSINESS MANAGEMENT.

A Uganda Venezuela Vietnam ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 20 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Dusters and its various Plant Protection Equipments to following countries. Australia Bangladesh Congo Dubai Ethiopia Ireland Kenya Kuwait Malawi Malaysia Maldives New Zealand Nigeria Oman Peru Saudi Arabia Singapore Somalia South Africa Sri Lanka Tanzania U. NAVSARI .1.S.7 Area Of Operation: ASPEE National: ASPEE International: ASPEE exports its Agricultural Sprayers.

NASHIK M/s. MUMBAI ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 21 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Atul Agencies. Vinay Electricals And Engg. DHULIA M/s.. PARBHANI M/s. Usha Sales Agency.8 Maharashtra State Distributors: • • • • • • • • • • • • • • • • M/s. NAVSARI • M/s. WARDHA M/s. CHANDRAPUR\ M/s. Vinay Electricals And Engg. Industries. KHAMGAON M/s.. Shreya Agro Agencies. Gupta & Co.Service. Sheti Vikas Sahitya Bhandar. NAGPUR M/s..1. Sheti Sudhar Sahitya Kendra. Gandhi Company.Service. AHMEDNAGAR M/s.. Gujarat General Stores. CHIKHLI M/s. YEOTMAL M/s. PUNE . Patil Seeds Co. Vinay Electricals And Engg. International Agril. Lehri Distributors (P) Ltd. JALGAON M/s. A. Sukun Agencies. SANGLI M/s. Vidarbha Agro Engineering Co. AKOLA M/s..Service. SHOLAPUR M/s. AGASHI M/s. Rajaram G. United Engineering Co.

(Marketing Taiwan Company Chaang Cherng brand power sparayer).14 lakh hectares INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI 1.000 hectares 94.667. Jaikisan Sprayers.713 sq.10 Competitors of ASPEE in Maharashtra (Districts are Aurangabad. Akola.627 22. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 22 . Krishna Agro Industries (Geeta Hitech Brand name product).619. Paras Sprayers.3 per cent 35 38. Jalna & Nanded) • • • • • • • • Masand Agro Equipment Pvt. Rally+Jawan Sprayers... Ltd. Padgilwar Agro Equipment Pvt. Rajkot (Gujarat). Ahmednagar (Maharashtra). Indore (Madhya Pradesh). Nizamabad..88. km. Ltd. 96. Satish Agro Industries (Cotton Gold Brand of Hitech knapsack sprayer).07. Dhanraj Engineering Co.9 Maharashtra at a Glance: MAHARASHTRA AT A GLANCE Area Population (2001 Census) Decennial Growth Rate Literacy Districts Villages Net crop area Total crop area Total irrigated area Area under Cereals Area under Pulses Area under Horticulture 3.000 hectares 10.878.839 17.1.381.000 hectares 22.000 hectares 3.11.000 hectares 33.57 per cent 77.

NAVSARI ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 23 .Chapter II THE PROJECT INSTITUTE OF AGRIBUSINESS MANAGEMENT.

The project is mainly focused on survey of Maharashtra State.1 Title & Statement of the problem Title: Marketing Effectiveness and Competitor Analysis of Aspee Sprayers and Dusters Offering At Maharashtra Statement of the problem: This market research Survey on above title was conducted in Aurangabad. I have to identify fast moving product of sprayers & dusters. • • • To study the consumer buying behavior and factors affecting purchase. I have to identify the competitors of that area and their marketing strategies. opportunities and constraints in the marketing of ASPEE Sprayers. NAVSARI . • To find out the fast moving product of sprayers & dusters in the market of Aurangabad. and Nanded district of Maharashtra only. Jalna & Nanded.2 Objectives • To find out different products of ASPEE available in market of MAHARASHTRA compare with other brands. Jalna. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 24 INSTITUTE OF AGRIBUSINESS MANAGEMENT. So the information which ever I got is restricted for that area only. So. 2. the outcome of the project cannot be applied for other states due to demographic and geographic differentiation. To assess the effectiveness of marketing strategies. opportunities and constraints in the marketing of ASPEE Sprayers. 2.3 Purpose & Scope of study Purpose: To promote proper & demanded products and ensure customers and consumers receive product within specifications.2. To study a competitor analysis and to determine the market share. To find the effectiveness of marketing strategies.

This study will help in to identify the competitors. dealers and suggestion to organization to make improvement in their product INSTITUTE OF AGRIBUSINESS MANAGEMENT. This survey also things to see the consumer behavior and the factors affecting purchase. NAVSARI ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 25 . It also helps in identify the problems of the farmers. their strategy.Scope: This study will show the realistic share of ASPEE Sprayers and duster in market. strength and weakness of the ASPEE’s sprayers and duster. status of ASPEE and other available brands.

NAVSARI ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 26 .Chapter III RESEARCH METHODOLOGY INSTITUTE OF AGRIBUSINESS MANAGEMENT.

To determine the frequency with which something occurs or with which it is associated with something else. formulation hypothesis or suggested solution collecting organizing and evaluating data. Considering the time and budgetary constraints 100 Farmers has the sample size obtain by without any quota or strata reservation. NAVSARI . from 1 district 4 to 6 talukas were selected and from 1 talukas 3 to 4 villages were selected randomly falling under the catchment area of that particular store/centre visited. To gain familiarity with a phenomenon or to achieve new insights in to it object in view. Type of sampling followed was non-probability convenience sampling. Type of research design: Definition:. situation or a group. Objectives of Research 1. 2. It is the overall operational pattern or framework of the project that stipulates what information is to be collected from which sources & by what procedures. Then per village 2 to 3 farmers were selected for the data collection. It is the blue print that is followed in completing a study. Research design: Purposive simple random sampling design. The research design specifies the methods & procedures for acquiring the information needed. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 27 INSTITUTE OF AGRIBUSINESS MANAGEMENT. making deductions and reaching conclusions to determine whether they fit the formulating hypothesis.1 Research Objectives Research Comprises and redefining problems. To test a hypothesis of a casual relationship between variables. To portray accurately the characteristics of a particular individual.A research design is simply the framework or plan for a study that is used as guide in collecting & analyzing the data. 4. For the collection of data.3. 3.

Data collection designFor collecting the data from farmer. • Secondary data: The secondary source of data provided the insight to understand and define the nature of the problem. Information from the internet gave the insight which proved useful in designing the questionnaire. Magazines. The various secondary data used are as followsInternet. as the major criteria required for the survey was flexibility of data collection which is high in in-home survey. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 28 . For collecting the data from dealer office survey method along with questionnaires was used for collection of data. Which proved useful for designing and asking the questions? Sampling designFor farmers survey the respondents is any farmer who used sprayer and dusters on his farm. Format used for data collection INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI was structured and non-disguised. For dealers survey the respondent is any dealer of any Pesticides and Hardware retail shop who is dealing with sprayer and dusters. The format used for data collection was structured questionnaire and non-disguised. Source of data: • Primary data: Collection of primary data is done through structured questionnaire. The questionnaire consists of both open ended as well as multiple choices with closed-ended questions.Various magazines and literature were referred in order to get the insight of the current situation of the sprayer and duster of the company.Various reports and article from the internet provide the information regarding the sprayer and dusters used by the farmers in the particular crop grown by them. The questionnaire consists of both open ended as well as multiple choices with open-ended questions. method used was home survey cross sectional design through personal interview of respondents.

telephonic talk and group discussion with Farmers. Sample unit: Farmers.2 Sample design Sources of Data Primary sources: Farmers & Dealers. Date & Place: Place for market research is Aurangabad. Method of data processing and Analysis: Simple statistical analysis and SWOT analysis. Sampling Plan and Sample size Selection of location: Three districts of Maharashtra are selected as per preplanning of organization. Jalna & Nanded district of Maharashtra. Sample Size: 100 numbers of farmers and more than 20 dealers from Aurangabad. Jalna. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Feb. Dealers and Non-dealers. Responses will be collected by using structured Questionnaires. Internet. Date Analysis Technique The term analysis refers to the computation of certain measures along with searching for patterns of relationship that exit among groups. Nanded districts of Maharashtra. record and reports of the organization Method of data collection Personal interview.3. 2009 to May. Sampling Design: Purposive simple random sampling design. & INSTITUTE OF AGRIBUSINESS MANAGEMENT. 2009 the market Page | 29 . NAVSARI Dealers. The Selection of farmers will be 30 to 35 from each district and from each districts 5 to 10 dealer will be selected. Districts are Aurangabad. Secondary sources: literature. From research were carried out. and Nanded. Jalna.

The project is mainly focused on survey of Maharashtra State of districts Aurangabad. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 30 . has to be processed and analyzed in accordance with the outline laid down for the purpose at the time of developing research plan.    This survey is totally dependent on response of farmers and dealers. NAVSARI Limitations of project study: Following limitations may come while conducting the project. Pie charts Bar graphs Line graphs INSTITUTE OF AGRIBUSINESS MANAGEMENT. after collection. the outcome of the project cannot be applied for other Districts of Maharashtra and for other states due to demographic and geographic differentiation. Time barrier. The techniques that are used for analysis of data are 1) 2) 3) 4) Tabulation of data. So. Jalna and Nanded only.The data.

Chapter IV ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 31 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI DATA PROCESSING AND ANALYSIS .

They constitute the connecting link between Aspee and the ultimate customer. it may be a threat to the company. So they are pillar of the company. Progressive farmers play important role in mouth publicity of the product. The dealer is the ambassador of the company in the market place. INSTITUTE OF AGRIBUSINESS MANAGEMENT. Increase in competition of sprayer and dusters. Doing field demonstration and other promotional activities before season of sprayer start.SWOT Analysis: Strength: • • Quality and standardness in product is their strength. Dealers and Distributors are the backbone of our sales & Distribution operations. after sale service and durability is their strength. NAVSARI • • • Weakness: • • Price factor is their weakness because price of Aspee products is very high as compared to competitor price of the product. Jalna & Nanded district of Maharashtra. Opportunity: • ASPEE Uniblast is having good demand in market of Maharashtra because Taiwan high pressure knapsack is fast moving product in this market and ASPEE Uniblast is same like Taiwan high pressure knapsack in features. Brand image: The brand loyality of ASPEE made it possible to become a market leader in sprayer like-Knapsak sprayers. It will improve the sell and market share of the company. Product innovation. • Agricultural Research and Development Foundation is their strength to provide valuable & important information to the farmers. power sprayers etc. • Threats: • • Competitors low price marketing strategy is threat to the company. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 32 . Promotion and advertisement of products is lacking in area of Aurangabad.

NAVSARI .DEALERS ANALYSIS ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 33 INSTITUTE OF AGRIBUSINESS MANAGEMENT.

34% dealers dealing Padgrllwar. Note: MKMCD= Motorized Knapsack Mistblower Cum Duster.82 26. TS= Tractormount Sprayer. 1.8 % 4.82 % 0 0 4.26 Respondent 60.34%. PS= Power Sprayer.1.26% dealers are dealing of ASPEE.34 % 0 0 0 FS 0 0 0 0 0 0 0 0 TS 0 0 0 0 0 0 0 0 BC 0 0 0 0 0 0 0 0 PW 0 0 0 0 0 0 0 0 Fig. FS= Foot Sprayer.39 % PS 60.82% which is followed by Taiwan 4.34 % 4.34 Aspee Geeta 4. 4.1 Sprayers & Dusters they deal in – Companies/ Aspee Geeta Masand Padgrllwar Taiwan Paras Jaikisan RallyJawan Knapsack 78.8% dealers are dealing Geeta and Masand. Dealers Analysis: Note: Dealers Analysis is totally dependent on responses of 23 dealers only. In motorized knapsack ASPEE contribute 60.34 4.86% dealing by dealers.34 Paras 8.39 MKMCD PS Masand Padgrllwar Taiwan Jaikisan RallyJawan Name of Companies The above graph seems that maximum number of dealers is dealing with ASPEE brands. Paras product.34 % 0 17. 26.69 % 0 MKMCD 47.86% 0 0 0 4.69 17. 17. BC= Brush Cutter.39% dealers sell Rally+Jawan.34 % 4.1. Taiwan.8 4. NAVSARI .8 26.26 % 26. PW= Power Weeder. ASPEE also play leading role in dealing Power sprayer near about 47. In Knapsack 78.86 47.34 % 0 0 8.1 Sprayers & Dusters they deal in Knapsack 78. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 34 INSTITUTE OF AGRIBUSINESS MANAGEMENT.8 % 26.

1.14 60.86 Yes NO Total Fig. 1.3 . NAVSARI No.2 Fast Moving Product INSTITUTE OF AGRIBUSINESS MANAGEMENT. Of Respondants 16 14 12 10 8 6 4 2 0 Knapsack MKMCD PS Name Of Companies The above graph seems that ASPEE Hitech Knapsack is fast moving product in market. In Power sprayer ASPEE brand is fast moving product. Do you have Salesman / Mechanic? Sr.2 Which is the fast moving product (sprayer & duster) in market? Knapsack Aspee 15 Geeta 4 Masand 3 Taiwan 0 RallyJawan 0 MKMCD 4 0 0 10 1 PS 12 0 0 0 0 Fig.3 Do you have salesman/mechanic 9 14 Yes No ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 35 . Than in Motorised knapsack Taiwan brand is fast moving product.1.1.no 1 2 Respondents 9 14 23 % 39.

The above doughnut chart shows that 14 dealers do not kept mechanic in his retail shop for providing after sale services.no 1 2 Respondents 5 18 23 % 21.4. While remaining 9 dealers provide after sale service through mechanic of his store.09 Yes No Total 6 Yes No 17 The above doughnut chart shows that 17 dealers kept spare parts for after sale services in his retail shop to fulfill the requirement of consumer.1.26 Yes No Total Fig.91 26.no 1 2 Respondents 17 6 23 % 73. 1.5 Do you maintain Farmers Data bank? Sr.74 78. Do you sell spare parts of Equipment? Sr.1.4 Do you sale Spareparts .5 Do you maintain farmers data Bank 5 Yes No 18 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 36 INSTITUTE OF AGRIBUSINESS MANAGEMENT. 1. NAVSARI Fig. While 6 dealers are not interested in selling spare parts.

8 Do you participate in Exhibitions & kissan Melas Yes 0% No 100% ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 37 INSTITUTE OF AGRIBUSINESS MANAGEMENT.70 91.no 1 2 Respondents 2 21 23 % 8.1.no 1 2 Respondents 0 23 23 % 0 100 Yes No Total Fig.The above chart shows that only 5 dealers maintain farmer data bank and remaining 18 dealers do not maintain the farmer data bank.6 Do you visit farmers field . While 21 dealers do not visit farmers farm.7 Do you participate in Exhibitions & Kissan Melas? Sr. NAVSARI Fig.1. 1.6 Do you visit farmer’s farm? Sr.30 Yes No Total Yes 2 No 21 The above pie chart concludes that only 2 dealers visit farmer’s farm to solve the problems of farmer. 1.

4 dealers arrange demonstrations & other sales promotional campaigns.1.Above pie chart shows that 100% dealers do not participate in Exhibitions & Kissan Melas.8 Do you arrange Campaigns? Sr. 1.no 1 2 demonstrations & other sales promotional Yes No Total Respondents 4 19 23 % 17. 1. While remaining 19 dealers do not arrange demonstrations & sales promotional campaigns.40 82.60 Yes 17% No 83% The above pie chart seems that among 23 dealers.8 Do you arrange demostrations & other sales promotional campaigns .9 Which are the major factors preferred by consumer while purchasing the product? Factors Price Weight Durability ASS Economy Look Very high (5) 80 (16) 0 (0) 50 (10) 5 (1) 5 (1) 0 (0) High (4) 28 (7) 24 (6) 52 (13) 60 (15) 56 (14) 4 (1) Moderate (3) 0 (0) 51(17) 0 (0) 21 (7) 24 (8) 21 (7) Low (2) 0 (0) 0 (0) 0 (0) 0 (0) 0 (0) 30 (15) Very Low (1) 0 (0) 0 (0) 0 (0) 0 (0) 0 (0) 0 (0) Total Score 108 75 102 86 85 55 Rank 1 5 2 3 4 6 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 38 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI Fig.

While last preference is given to look.Fig 1.9 Factor prefer by Consumer while purchasing product 120 100 80 60 40 20 0 Price weight Durability ASS Economy Look Total Score Factors The above bar graph shows that while purchasing product consumer gives first preference to price and then second preference is given to durability factor of the product. 1. While low satisfaction level in sense of Padgilwar. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 39 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI . Companies Aspee Masand Geeta Taiwan Rallyjawan Jaikisan padgilwar High 11 5 5 1 4 0 0 Moderate 9 1 1 0 0 2 1 Low 0 0 0 0 0 0 1 Respondent 19 6 6 1 4 2 2 The above graph seems that dealer’s satisfaction level in sense of dealing with ASPEE is high as compared to other companies.10 Satisfaction level in sense of dealing company.

While remaining 16 dealers do not know the activities of ASPEE. NAVSARI .1. b) Awards of rs.11 Do you know Aspee Activities 7 Yes No 16 The above pie chart shows that only 7 dealers know the activities of ASPEE do for the benefit of the farmers like: a) Scholarship for agriculture students.1. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 40 INSTITUTE OF AGRIBUSINESS MANAGEMENT. c) Sponsored college for Horticulture and Nutrition.11 ASPEE Awareness Sr.Fig.no 1 2 Do you know Aspee Do you know Aspee Activities Yes 23 7 No 0 16 Total Respondent 23 23 The above table shows that total respondents know ASPEE Fig.1 lakh to 3 farmers.10 Satisfaction Level of Dealer No of Respondent 12 10 8 6 4 2 0 High Moderate Low Name of Companies 1.

No 1 2 3 4 5 6 7 8 9 10 Market Parameters Price Margin Demand Durability Popularity Reputation Availability ASS Marketshare Geographical coverage promotion effectiveness Customer satisfaction Innovation effectiveness Your satisfaction level Total Score Aspee 1 2 3 3 3 3 2 2 2 2 Masand 2 3 2 2 2 2 3 2 2 2 Geeta 3 3 2 2 2 2 3 2 2 3 Taiwan 2 2 2 2 3 2 3 1 2 2 Rally+ Jawan 3 3 3 2 2 2 3 2 3 2 Padgillwar 3 3 2 1 2 1 3 1 3 3 Others 3 3 2 2 2 2 2 2 2 3 . ASPEE score 33 out off 42 total score rating.1. NAVSARI Sr. The other parameters performance of ASPEE is good than competitors.12 Performance of the following Companies manufacturing above brand of sprayers and dusters 11 12 13 14 1 3 3 3 33 2 2 2 3 31 2 2 1 2 31 3 3 3 2 32 2 2 1 1 31 2 1 1 1 27 2 1 2 1 29 Above market parameters are ranks according to scale as mentioned below: 1= Poor 2= Fair 3= Good Note: 14 (Market parameters) x 3 (Maximum scale) = 42 (Total Score Rating) Interpretation: The above table shows the performance of the companies. So performance in respect to price is poor. Also the ASPEE performance related to promotional effectiveness is poor as compared to competitors. in which ASPEE product price is high as compared to competitor’s product price. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 41 INSTITUTE OF AGRIBUSINESS MANAGEMENT. So ASPEE play leading role in performance.

13 Are you interested in availing Dealership in ASPEE Products? Sr.no 1 2 3 Respondent 5 7 11 23 % 22 30 48 Yes No Already Dealer Total Respondent Fig. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 42 .1.13 Interested to take Dealership INSTITUTE OF AGRIBUSINESS MANAGEMENT. 1. NAVSARI Yes 22% Already Dealer 48% No 30% The above pie chart shows that 11 respondent are already dealing with ASPEE products. While 7 respondents are not interested in availing dealership and 5 respondents are interested to take dealership in ASPEE products.

FARMERS ANALYSIS ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 43 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI .

1 Factor given more important while purcahsing 500 400 Total Score 300 200 100 0 Price weight Durabilty ASS Economy LooK Factors Price weight Durabilty ASS Economy LooK The above bar graph shows that price factors are given first preference while purchasing which is followed by durability. Factors Very High (5) 330 (66) 20 (4) 185 (37) 40 (8) 95 (19) 15 (3) High (4) 104 (26) 56 (14) 240 (60) 232 (58) 220 (55) 68 (17) Moderate (3) 24 (8) 216 (72) 9 (3) 96 (32) 75 (25) 39 (13) Low (2) 0 (0) 20 (10) 0 (0) 4 (2) 2 (1) 86 (43) Very Low (1) 0 (0) 0 (0) 0 (0) 0 (0) 0 (0) 24 (1) Total Score 458 312 434 372 392 232 Rank Price weight Durability ASS Economy Look 1 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Farmers Analysis: Note: Farmers analysis is totally dependent on responses of 100 farmers only. Last preference is given to look factors while purchasing the product.2. 2. 2.1 Factors which are considered important while selecting the sprayer and dusters by respondents. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 44 . NAVSARI 5 2 4 3 6 Fig.

2 Recommendation From Very High (5) 360 (72) 0 (0) 250 (50) 0 (0) High (4) 104 (26) 8 (2) 196 (49) 8 (2) Moderate (3) 6 (2) 9 (3) 3 (1) 24 (8) Low (2) 0 (0) 74 (37) 0 (0) 120 (60) Very Low (1) 0 (0) 58 (1) 0 (0) 30 (1) Total Score 470 149 449 182 Rank Farmer Agri.2 Recommendations From 500 450 400 350 300 250 200 150 100 50 0 Farmer Agri. While Company field assistant share is very low as compared to others sources in recommendation of product.2. Uni Dealers CFA 1 4 3 2 INSTITUTE OF AGRIBUSINESS MANAGEMENT. 2. Nanded Aurangabad Jalna 4 6 2 28 24 36 Total 12 88 % 12% 88% Yes NO ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 45 . Uni Dealers CFA Source of Recommendations Total Score Farmer Agri. Uni Dealers CFA The above bar graph shows the sources of recommendation to farmers.3 Dealer from whom you purchased give services. among this farmer and dealer play leading role in recommendation of the product to farmer. NAVSARI Fig. 2.

Fig.3 Dealers give services Yes 12% No 88% Above pie chart shows that 88% dealers do not provide services to consumers and only 12% dealers give services to consumer whenever there is problem in product. NAVSARI .2. 2. Aspee Masand Geeta Padgilwar Paras RalyJawan Taiwan Jaikisan CotonGold Tata Excellent 0 0 0 0 0 0 0 0 0 0 Good 35 10 0 0 0 0 3 0 0 0 Fair 27 14 7 1 1 3 4 0 0 0 Poor 0 1 1 12 17 0 0 1 1 1 Respondent using 62 25 8 13 18 3 7 1 1 1 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 46 INSTITUTE OF AGRIBUSINESS MANAGEMENT.4 After sales services of companies which are dealing with sprayers and dusters.

jaikisan after sale services are poor.5 Sprayer and Dusters purchased on Subsidiy Scheme Yes No 34% 66% ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 47 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Paras.Fig.2. NAVSARI .2.4 After sale service 40 35 30 25 20 15 10 5 0 Respondents Excellent Good Fair Poor Name of companies The above bar graph shows that ASPEE play leading role in after sale services followed by Masand. 2. While Padgilwar.5 Have you purchased equipment under subsidy scheme? Nanded 14 18 32 Aurangabad 3 27 30 Jalna 17 21 38 Respondent % 34 34% 66 66% 100 Yes No Total Fig.

6 ASPEE Awareness Nanded 17 15 32 Aurangabad 25 5 30 Jalna 25 13 38 Respondent % 67 67% 33 33% 100 Yes No Total Fig. 2.7 Do you know the activities ASPEE does for the benefit of the farmers? Yes No Total Nanded 0 32 32 Aurangabad 0 30 30 Jalna 0 38 38 Respondent % 0 0% 100 100% 100 ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 48 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI . While 34% respondent make used of subsidy scheme. 2.The above pie chart shows that 66% respondent do not purchased equipment under subsidy scheme.2.6 Aspee Awareness Yes No 33% 67% The above pie chart shows that 67% farmers are aware about ASPEE product.

7 Aspee Activities yes 0% No The above pie chart shows that 100% farmers do not know the activities of ASPEE do for the benefit of the farmers. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 49 INSTITUTE OF AGRIBUSINESS MANAGEMENT. 2. 2.Fig.8 Performance of ASPEE and his competitors dealing with sprayers & dusters manufacturing. NAVSARI 100% .1 Price Companies Aspee Masand Geeta Padgilwar Paras RallyJawan Taiwan Jaikisan Good 2 25 8 12 17 2 4 2 Moderate 37 0 0 0 0 0 2 0 Bad 22 0 0 0 1 0 1 0 Respondent using 61 25 8 12 18 2 7 2 The above table indicates that in respect to price factors the performance of ASPEE is bad. on the basis of market parameters factors.8.2. While the other companies performance is good as compared to ASPEE.

2.2 Weight Companies Aspee Masand Geeta Padgilwar Paras RallyJawan Taiwan Jaikisan Good 31 7 1 1 0 0 7 0 Moderate 30 17 7 10 15 2 0 0 Bad 0 1 0 1 3 0 0 2 The above table indicates that in respect to Weight factor of product the ASPEE performance is good as compared to competitors.3 After Sale Service Companies Aspee Masand Geeta Padgilwar Paras RalyJawan Taiwan Jaikisan Good 48 0 1 0 0 0 0 0 Moderate 13 25 4 3 8 1 6 1 Bad 0 0 3 9 10 1 1 1 Respondent using 61 25 8 12 18 2 7 2 The above table shows that after sale service of ASPEE is good.2. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 50 INSTITUTE OF AGRIBUSINESS MANAGEMENT.8. While the others companies performance in respect to Weight factor is moderate and bad. NAVSARI Respondent using 61 25 8 12 18 2 7 2 .8. While the Masand & Taiwan in respect to after sale service is moderate. Padgilwar & Paras after sale service is bad.

5 Durability Companies Aspee Masand Geeta Padgilwar Paras RalyJawan Taiwan Jaikisan Good 61 15 0 0 0 0 7 0 Moderate 0 10 5 2 8 2 0 1 Bad 0 3 3 10 10 0 0 1 Respondent using 61 25 8 12 18 2 7 2 The above table of durability factor shows that ASPEE rank first in durability & quality of the product.2. Taiwan & Masand products are good.4 Look Companies Aspee Masand Geeta Padgilwar Paras RalyJawan Taiwan Jaikisan Good 20 7 0 0 0 0 7 0 Moderate 38 15 5 5 5 2 0 1 Bad 3 3 3 7 13 0 0 1 Respondent using 61 25 8 12 18 2 7 2 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI The above table shows that look factor of ASPEE. 2. While Padgilwar & Paras durability of the product is bad. While Padgilwar & Paras products in respect to look factor are bad.8. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 51 .8.

NAVSARI Respondent using 61 25 8 12 18 2 7 2 . ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 52 INSTITUTE OF AGRIBUSINESS MANAGEMENT.6 Brand Image Companies Aspee Masand Geeta Padgilwar Paras RalyJawan Taiwan Jaikisan Good 61 17 7 1 0 2 7 0 Moderate 0 7 1 1 8 0 0 2 Bad 0 0 0 10 10 0 0 0 The above table indicates that brand image of ASPEE in market is good.2.8. While Padgilwar & Paras brand image is bad in market.

Price low (Rs. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 53 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Engine becomes hot due to continuous work and switch off automatically.4000) Durability 10 to 15 yrs. Geeta Hitech Knapsack • • • • • • • Durability excellent. Price very low (Rs. Fast moving product in market. Spraying quality excellent. Quality & standardness poor. 2. NAVSARI . Brand image fair in market. Spraying quality poor. Rank in Quality & standardness. • • • • • • High maintenance problem.2500) Durability 5 to 7 yrs. Engine do not becomes hot due to continuous work. Brand image excellent in market. ASPEE Classic Bolo 2. Nozzles calibrated. ASPEE Hitech Knapsack Competitors 1. ASPEE 1.1000) & affordable to farmers. Mainly sell through Panchayat samiti on Subsidy.1600). Price very high (Rs. Fast moving product in some part of Maharashtra. Repair & maintenance is low. • • • • • • Durability poor.3. Price very high (Rs. Different products of ASPEE available in market of MAHARASHTRA compare with other brands. Paras • • • • • • Low maintenance problem. Repair & Maintenance is high Nozzles are not calibrated.

China HTP Power sprayer • • • • Price very low i. Price (Rs. • • • • • • • 4. Price (Rs. Durability excellent. Not so popular in that area. • • • • Price very high i.e. After sale service poor. 8000 to 13000 Rs.3. No warranty.14000) . Popular among the farmer of that region. Taiwan sprayer.e. ASPEE HTP Power Sprayer 4. 4000 to 5000 Rs. ASPEE Uniblast 3. Durability not so good. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 54 INSTITUTE OF AGRIBUSINESS MANAGEMENT.13000) • Same in qualiity & standardness. Good opportunity & demand in market. Warranty on product. After sale service good. NAVSARI Same in quality and standardness. Fast moving product in market.

Chapter V FINDINGS & RECOMMENDATIONS INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 55 .

According to finding I come to know that ASPEE is lacking in promotion advertisement. Gram panchayat samiti do selling of Padgilwar & Paras products at 50% subsidy to farmers. selling through gram panchayat samiti of Nanded. from this I come to know that in durability & quality ASPEE play the leading role in market. Promotional activities : From the above analysis of market research I come to know from farmers that they know ASPEE Company but they do not know the product brands and their activities. Findings • • Quality. it shows that when farmers come to purchased the product it give first preference to price factor while selecting the product. according to dealer’s feedback. Companies provide subsidy on product: From the above market research I found that Padgilwar & Paras companies are doing their marketing. From my market research survey I come to know that farmer purchase the product according to recommendation of another farmer. NAVSARI Price factor of ASPEE : Growth is a multidimensional web of many parameters. In the present study. the growth of the company is good but due to high price of product the sell and market share is going on decreasing year by year.Chapter V: 5. . Also the dealers are given task to arrange demonstration & to do promotion of the product but few dealers do promotion & arrange demonstration only when ASPEE provide support. Mouth publicity: Mouth publicity play important role to increase the sell of product and also the growth of the company. In this report. The farmer’s feedback says that ASPEE do not do promotion activities in our area. Jalna. Padgilwar & Paras companies have capture market through panchayat • • • ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 56 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Aurangabad districts. The price of ASPEE sprayer and dusters is very high as compared to competitor’s price. So the farmers divert towards other companies product to fulfil their requirement. durability factor of ASPEE: The above analysis part related to competitors performance.1.

samiti in above three district of Maharashtra. But due to labour problem they are not using this product know. I come to know that ASPEE must maintain their old original dealers which are dealing ASPEE products & don’t give dealership to other persons which is near to his retail shop or don’t give dealership to another person when one is already dealing with ASPEE in same area. Dealer feedback related to sell and market share. Nanded market. After sale service: From survey I found that ASPEE after sale services are good than competitors. The high pressure knapsack sprayer of Taiwan is fast moving product in market. The customers know ASPEE because of Maruti Foot sprayer. • Fast moving product in market: The above analysis part of market research indicate that ASPEE Hitech knapsack is fast moving product in Aurangabad. Availing to give Dealership: While discussing with dealers of ASPEE which are already dealer. While the power sprayer of ASPEE is fast moving product in Aurangabad market. ASPEE foot sprayer were a familiar product of customers and was known as Maruti. NAVSARI . quality and economy of the product. But the feedback of this sprayer was excellent due to its quality and standardness. So the market share of Padgilwar & Paras is near about 30% in is this three district. now current condition is that from 2 to 3 yrs demand is going on reducing and also the sell is reduced because of the high price factor of the product which is not affordable to small & medium farmers. • • • • • ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 57 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Loyal Consumers: According to my finding in market research progressive farmers are the loyal consumers of ASPEE product because they saw the durability. Dealer said that before 10 to 15 yrs there was very much demand for ASPEE but order was not fulfil to farmers. Jalna.

Farmer name: Santosh Gulabrao Jadhav Village: Hatnur. Taluka: Kannad. S. On Santosh Jadhav field there are near about 8 to 10 ASPEE Hitech Kanpsack sprayers. District: Aurangabad. 2 ASPEE Classic Bolo. NAVSARI ASPEE Hitech knapsack sprayer pumps on the farm of progressive farmer. 1 ASPEE HTP power sprayer. Santosh Jadhav is well known and progressive farmer in Marathwada region of Aurangabad talukas. District: Nanded ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 58 INSTITUTE OF AGRIBUSINESS MANAGEMENT. • Suggestion for product modification from farmer of Dengloor taluka of Nanded district: Farmer Name: Mr. Ganga Reddy. . Village: Shahpur Taluka: Dengloor.

5. Nozzle of different type must be given along with the sprayer. NAVSARI Suggestions: ASPEE Uniblast High pressure knapsack is same like Taiwan High pressure knapsack. Market price of Taiwan sprayer is Rs. there are near about 30 to 50 sprayers of Taiwan company . I give gurantee to you that in this Dengloor taluka of Shahpur village more than 100 pumps will be purchased by farmers.  The project is mainly focused on survey of Maharashtra State of districts Aurangabad. Limitations:  This survey is totally dependent on response of farmers and dealers. Engine safeguard must be there to avoid from water problem.  Time barrier. Also our relatives in Andhra Pradesh are also there which needed quality product.14000. According to my recommendation the modification in product will improve the market value & demand of product in the market. Most of the farmer from our village & nearby villages purchased this Taiwan sprayer from Andhra Pradesh on subsidy on the name of relatives which are staying in Andhra Pradesh. . ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 59 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Petrol tank must be at upperside of engine while in ASPEE Uniblast petrol tank is below the engine. I like your ASPEE Uniblast sprayer which is same like Taiwan sprayer. In our Shahpur village. So.2. ASPEE products are good in quality & durability but please do promotional advertisements before season start i. the outcome of the project cannot be applied for other states due to demographic and geographic differentiation. Jalna and Nanded only.e. Spray gun must be long. in May & June month.

Lastly. So ASPEE has to take competitors importantly into considerations and also customers before making any move towards competitor’s product. NAVSARI and abroad.5. ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 60 . consumers like small & marginal farmers are not able to purchase the product of ASPEE. Now foreign countries like Taiwan & China have entered in Indian markets to sell sprayers & dusters. Conclusion: “ASPEE in the farm. progress everywhere. Due to high price of ASPEE products. I also conclude that ASPEE must do effective promotional advertisement to improve the market share. so ASPEE must fulfill their requirements and demand.3. ASPEE play the leading role in Quality & standardness in the markets of India INSTITUTE OF AGRIBUSINESS MANAGEMENT. in order to change dreams into reality and for turning liabilities into assets one must have to meet the needs of customers.” Though India is considered an “agricultural” country because of agriculture’s contribution to the economy. the country has still a long way to go in this field. Concentrating only big or progressive farmers will not improve the Indian agriculture and Indian economy because small & marginal farmers are more in this country. Distributors & Dealers are brand ambassador of the organization.

5.4. Recommendations  The fast moving product of high pressure knapsack sprayer is of Taiwan Company in market of Nanded & some part of Aurangabad, Jalna. So this Taiwan Sprayer is same like ASPEE Uniblast. So according to my view ASPEE must do promotional advertisement of this product by arranging field demonstrations & advertisement in local newspaper. So there is more demand in market for ASPEE Uniblast.  According to farmers feedback I come to know that there is lacking in promotional activities, so farmers know the ASPEE but are not aware about ASPEE brands. Mainly Nanded, Aurangabad & Jalna region is most of under cereals, pulses & cotton cultivation. So best way to do promotional advertisement is before season start i.e.; in May & June month.  The price of ASPEE products is very high as compared to other companies dealing with sprayers & dusters. So the sell & market share of ASPEE is reducing now a days. According to my view ASPEE must reduced price of the product up to some extent.  Dealers are not able to give service of repair & maintenance to consumer. If there is problem in product then dealer send that product to company or distributor. It takes more time in some extent to repair & to send back that product again to consumer. According to my view the ASPEE must hired one to two mechanics from same districts to handle same districts and nearby two to three district to provide after sale service in time.  Dealership must be given to two or one persons only in same area because there are chances to arise conflicts between them. So do not give dealership to more persons in same area because some dealers make bad used of ASPEE brand name.  Farmers of this district near about 34% farmers purchased sprayer and duster equipment from Panchayat samiti on subsidy. My recommendation is that ASPEE must try to sell their product through panchayat samiti. So it will be affordable to small & marginal farmers to purchased ASPEE products. So it will improve the sell & market share of ASPEE in this area Along with this will increase the awareness about ASPEE products & brands among the farmers.

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5.5 Bibliography: • • • • Kothari, C.R.: Research methodology, 3rd edition, 1997, Vikas Publishing House Pvt. Ltd, New Delhi. www.aspee.com www.maharashtra.com Krishi Vigyan Kendra, Kanchanwadi, Dist: Aurangabad.
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Gram Panchayat Samiti, Tal: Ardhapur, Dist: Nanded.

ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES

5.6 Appendices & Annexure

FARMERS QUESTIONNAIRE
GENERAL INFORMATION Name of the Farmer : Village Post Taluka District State Pin Code Mobile Landline Education No of members in family Any business (other than farming)

2.

3.

The crops grown in your farm Name of crop Season From Months To Acreage

4. a. b. c. d. e. f. 5.

Total acres of land If yes, name of the equipment, brand, name of the company & price & crop Crop Equipment Brand Name of Company Price Knapsack Sprayer Power Sprayer Foot Sprayer Tractamount Sprayer Brush Cutter Power Weeder Factors which are considered important while selecting the sprayer In scale ranking 1 – 5 as per importance: Very high High Moderate Low 1 Price 2 Weight 3 Durability 4 After Sales Service 5 Economy (Saving of Pesticides) 6 Look

Very low

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1.

Are you using Agriculture sprayer in your farm? Yes No Do you believe that spraying equipment plays an important role in your farm? Yes No

5.1

Recommendation from 1 Farmer 2 Agricultural Universities 3 Dealers & distributors 4 Cos. Field Asstt. Newspaper

Very high

High

Moderate

Low

Very low

6.

Name of the popular newspaper you read, TV Show & Radio you listen to TV Show Radio

7.

Sprayer Duster

/

Company / Brand name

8. 9.

Who sprays in your farm : Self : Labour : How many times in a season sprayer is used? Crop How many Times used

10.

How many times your existing sprayer needs repairs & what is the maintenance cost? Equipment Spare parts Cost How many times in a year

11. a) b)

The details of after sales services available for the Equipment. The kilometers you have to travel Dealer from whom you purchased give Yes : services

No :

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The details of Pesticides consumed by you Crop Approx consumption Form of Pesticides In Value (Rs) per year (Liquid & powder)

of Agriculture State Agril. Krishi Vigyan Kendra ATIC State Dept. a) b) c) 17. Universities Agriculture Research Station Any other Yes No No No No Yes No. Are you aware of ASPEE brand? How? 15. a) b) c) 16. NAVSARI . After how many years have you purchased the new sprayer? 14.c) The parts you purchase are from Dealers of original equipment manufacturers or any other? After sales services rank according to scale Excellent Good Fair d) Poor 12. Have you purchased equipment under subsidy scheme? If Yes.1 lakh to 3 farmers Yes Sponsored college for Horticulture and Nutrition Yes Do you get any help from Agriculture Department for : Higher yield New crops New innovation techniques Have you visited any agricultural information centre? If yes. Your suggestions to sprayer manufactures ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 65 INSTITUTE OF AGRIBUSINESS MANAGEMENT. 18. which and why? 13. Do you know the activities ASPEE does for the benefit of the farmers Scholarship of Agriculture Students Yes Awards of Rs.

NAVSARI . News Radio Wall Exhibition Field Farmer Dealer V paper paintings s demonstrati s ons 22 Your suggestions about company sprayers and dusters. Good Moderate Bad Price Weight After sales service Look Durability Brand image Other What are the problems and lacuna did you faced in your existing company product? 20 Did you get training for operation and maintenance of purchased equipment from dealer & company? If yes. than give the plus point (benefits) of that company product.19 21 If you are using the product of ______________ company & brand. 23 If you want to purchase the new sprayer & duster than which company you will prefer? And why? ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 66 INSTITUTE OF AGRIBUSINESS MANAGEMENT. how you satisfy from that & what more do you want? 21 From where did you come to know about the product you have purchased ? T.

DEALERS QUESTIONNAIRE GENERAL INFORMATION Name of the Dealer : Village District Mobile Education SSC Below SSC Post State Landline HSC PG Taluka Pin Code Graduate 1 2 Items you deal in : Company Pesticides Seeds Fertilizers Sprayers & Dusters Hardware Brand Total Sold Quantity/ Turnover 3 Sprayers & dusters you deal in Equipment Brand Knapsack Sprayer Power Sprayer Foot Sprayer Tractamount Sprayer Brush Cutter Power Weeder Other From how long you are in this business? Name of Company Total sold quantity in values Crop 4 5 Which is the fast moving product (sprayer & duster) in market? ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 67 INSTITUTE OF AGRIBUSINESS MANAGEMENT. NAVSARI Which are the major crops grown in your area? Kharif Rabi Cereals Pulses Cash crop Horticulture crop a) Vegetables b) Fruits Summer All Seasons .

how many If No. Performance of the following company dealing in above brand of sprayers & dusters. Rank the following parameters according to scale (1) Poor. 10. of Dealers/ farmers you cater to in your area Your reach to Dealers/ farmers in kilometers Do you visit farmers farm If yes. (2) Fair. NAVSARI . of which company Yes : Yes : No : Yes : No : No : 8. How often in 5-15 days 15-30 days Once in month Yes : Yes : No: No : Once in year Other After 2 to 3 months ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 68 INSTITUTE OF AGRIBUSINESS MANAGEMENT. 9. 12 Do you maintain Farmers Data Bank No. 11. Market Parameters Aspee Price Margin Demand by farmers Durability & Quality Popularity of brand Reputation of the Company Availability (timely supply) After sales service Sales support Market share Geographical coverage Promotion effectiveness Customer satisfaction Innovation effectiveness Marketing officer behaviour Your satisfaction level 7 Do you have Salesman / Mechanic If yes.6 . (C) Bad. How do you provide services Are your Mechanics / Salesman trained by Company Do you sell spare parts of Equipment If yes.

Do you deal with any other business? If yes. NAVSARI . which & how long you are in this business? 17 According to you which are the major factors preferred by consumer while purchasing the product? Parameters Very high High Moderate Low Very low 1 Price 2 Weight 3 Durability 4 After Sales Service 5 Economy (Saving of Pesticides) 6 Look 7 Recommendation from other farmers 8 Recommendation from other dealers ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 69 INSTITUTE OF AGRIBUSINESS MANAGEMENT. Do you participate in Exhibitions & Kissan Melas If yes. Tick it & how many times in year Arranging Road Shows Van Campaign Wall Paintings Advertisements in local newspaper Hand Bills Field Demonstrations How far is Distributor & Sub Dealer from you Name of place Distributor Kilometers away Name of place Sub-Dealer Kilometers away Yes : No: 14 Yes : No: 15 16.13. how many times in a year & where? Do you arrange demonstrations & other sales promotional campaigns? If Yes.

1 lakh to 3 farmers Yes Sponsored college for Horticulture and Nutrition Yes No No No . d. f. specify the products you would like to sell. 23. What do you know about ASPEE : Oldest and pioneer in India Wide range of products Social activities like Farmers Awards / Scholarships / Agriculture College Technically sound Company Any other Are you interested in availing Dealership in ASPEE products? If yes. What are your expectations from ASPEE. c. Quantity (Estimated Sales) Total value a. e. b. a) b) c) Do you know the activities ASPEE does for the benefit of the farmers Scholarship of Agriculture Students Yes Awards of Rs.18 Your satisfactory level in sense of dealing company. Equipment Knapsack Sprayer Power Sprayer Foot Sprayer Tractamount Sprayer Brush Cutter Power Weeder Spare parts YES YES YES YES No No No No 22. if you intend to undertake dealership? ASPEE AGRICULTURAL RESEARCH AND DEVELOPMENT FOUNDATION ASPEE GROUP OF COMPANIES Page | 70 INSTITUTE OF AGRIBUSINESS MANAGEMENT. g. 21.(Company name) High Moderate Low 19 Your suggestions to sprayer and dusters manufacturers. NAVSARI 20.

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