From The Rational Edge: The first in a new series of articles on portfolio management, this introduction expresses IBM’s viewpoint about the foundations and essentials of portfolio management, and discusses ideas and assets that support and enable effective portfolio management practices. A good way to begin understanding what portfolio management is (and is not) may be to define the term portfolio. In a business context, we can look to the mutual fund industry to explain the term's origins. Morgan Stanley's Dictionary of Financial Terms offers the following explanation: If you own more than one security, you have an investment portfolio. You build the portfolio by buying additional stocks, bonds, mutual funds, or other investments. Your goal is to increase the portfolio's value by selecting investments that you believe will go up in price. According to modern portfolio theory, you can reduce your investment risk by creating a diversified portfolio that includes enough different types, or classes, of securities so that at least some of them may produce strong returns in any economic climate.

Note that this explanation contains a number of important ideas:
• •

A portfolio contains many investment vehicles. Owning a portfolio involves making choices -- that is, deciding what additional stocks, bonds, or other financial instruments to buy; when to buy; what and when to sell; and so forth. Making such decisions is a form of management. The management of a portfolio is goal-driven. For an investment portfolio, the specific goal is to increase the value. Managing a portfolio involves inherent risks.

Over time, other industry sectors have adapted and applied these ideas to other types of "investments," including the following: Application portfolio management: This refers to the practice of managing an entire group or major subset of software applications within a portfolio. Organizations regard these applications as investments because they require development (or acquisition) costs and incur continuing maintenance costs. Also, organizations must constantly make financial decisions about new and existing software applications, including whether to invest in modifying them, whether to buy additional applications, and when to "sell" -- that is, retire -- an obsolete software application.

Product portfolio management: Businesses group major products that they develop and sell into (logical) portfolios, organized by major line-of-business or business segment. Such portfolios require ongoing management decisions about what new products to develop (to diversify investments and investment risk) and what existing products to transform or retire (i.e., spin off or divest). Project or initiative portfolio management, an initiative, in the simplest sense, is a body of work with:

A specific (and limited) collection of needed results or work products. A group of people who are responsible for executing the initiative and use resources, such as funding. A defined beginning and end.

Managers can group a number of initiatives into a portfolio that supports a business segment, product, or product line. These efforts are goal-driven; that is, they support major goals and/or components of the enterprise's business strategy. Managers must continually choose among competing initiatives (i.e., manage the organization's investments), selecting those that best support and enable diverse business goals (i.e., they diversify investment risk). They must also manage their investments by providing continuing oversight and decision-making about which initiatives to undertake, which to continue, and which to reject or discontinue.

3621 Crores as on 31.03.59 Crores as on 31.1358.03.2007 Net worth improved to Rs.3 Subsidiary companies • • • Indbank Merchant Banking Services Ltd IndBank Housing Ltd.77 Crores as on 31. Import.759.2007 1476 Branches spread all over India International Presence • • Overseas branches in Singapore and Colombo including a Foreign Currency Banking Unit at Colombo 229 Overseas Correspondent banks in 69 countries Diversified banking activities .2007 Operating Profit increased to Rs. 76000 Crores as on 31.2007 Net Profit increased to Rs. Bangalore and Mumbai exclusively for handling forex transactions arising out of Export.03. IndFund Management Ltd A front runner in specialized banking • • • 88 Forex Authorized branches inclusive of 3 Specialized Overseas Branches at Chennai .INTRODUCTION TO INDIAN BANK A premier bank owned by the Government of India • • • • • • • Established on 15th August 1907 as part of the Swadeshi movement Serving the nation with a team of over 22000 dedicated staff Total Business crossed Rs.03. Remittances and Non Resident Indian business 5 specialized NRI Branches exclusively for servicing NonResident Indians 1 Small Scale Industries Branch extending finance exclusively to SSI units .

A pioneer in introducing the latest technology in Banking • • • • • • • • • • • • 100% Business Computerisation 168 Centres throughout the country covered under 'Anywhere Banking' Core Banking Solution(CBS) in 1204 branches and 77 extension counters. Provision of technical assistance and project reports in Agriculture to entrepreneurs through Agricultural Consultancy & Technical Services (ACTS) 2 Specialised Agricultural Finance branches to finance High Tech Agricultural Projects. Kisan Card. 429 connected Automated Teller Machines(ATM) in 99 cities/towns 24 x 7 Service through 8500 ATMs under shared network Internet and Tele Banking services to all Core Banking customers e-payment facility for Corporate customers Cash Management Services Depository Services Reuter Screen.Leadership in Rural Development • • • Loan products like Artisan Card. Kisan Bike Scheme. Telerate. Yuva Kisan Vidya Nidhi Yojana to meet diverse credit needs of farmers. Reuter Monitors. Dealing System provided at all Overseas Branches I B Credit Card Launched I B Gold Coin .

As the alliance will enable access to the Financial products of 30 Insurance companies both life and non-life and an equal number of Investment solutions to the Bank’s Customers under one roof. and claims management. The strategic . the Bank will distribute the investment solutions offered by Pnb Principal Financial Planners through its extensive branch network. insurance portfolio analysis & placement. Ltd. in the insurance advisory business and Pnb Principal Financial Planners Pvt.Indian Bank enters into a Strategic Alliance with Pnb Principal Chennai. Ltd. As per Indian Bank’s strategic alliance with Pnb Principal Financial Planners Pvt. systems and business development to Indian Bank. Ltd. The Bank is concentrating on optimizing the 3 Ps.. Pvt. Pvt. Indian Bank has taken an equity stake in the Company. research. in the financial planning business. the Bank’s emphasis would be to serve as an “agent to its customers”.. The solutions offered will include risk assessment. Indian Bank today announced a strategic alliance with Pnb Principal Insurance Advisory Co. Process and Products to give maximum advantage to its customers and to face the market competition by exploiting the emerging opportunities. insurance portfolio administration. This partnership will also deliver risk management solutions to Indian Bank customers through the Insurance advisory route.. As per the scope of the alliance with Pnb Principal Insurance Advisory Co. The Bank is presently selling the Insurance products. People. Ltd. January 25. both Life and Non-life as a Corporate Agent.. Pnb Principal Financial Planners will provide support in the area of financial planning. investment advisory. 2006: Indian Bank is enlarging its activities to deliver value-added services to its customers.

METHODOLOGY . “Banks have currently emerged as the largest distribution channel for financial investment options.alliance will enable customers of Indian Bank to access a wide range of superior investment solutions. B Sambamurthy. Mr.” Dr. Chairman and Managing Director. We are pleased to associate ourselves with Indian Bank. Sanjay Sachdev. Principal International said. This tie-up brings a paradigm shift from being an agent of Insurance Company to one of being a customer agent. K. Indian Bank said. “the best people to bank with”. The Tie-up will help realize our cherished goal of making our Bank. Insurance and Investment will help in providing a One-stop solution to the 15 million strong customers of Indian Bank throughout the country.C. Elaborating. Announcing the partnership with Indian Bank. Executive Director has said that this is a part of Bank’s mission to provide all financial products under one roof. This partnership with Indian Bank will make a range of investment solutions more accessible to retail investors of Indian Bank. Country Manager-India. Chakrabarty.” The alliance with Pnb Principal in the areas of Risk Management.

investment requirements (resources). competitive emphasis.Portfolio Management is used to select a portfolio of new product development projects to achieve the following goals: • • • Maximize the profitability or value of the portfolio Provide balance Support the strategy of the enterprise Portfolio Management is the responsibility of the senior management team of an organization or business new products vs. strategy approach. long-term vs. Often. products. which might be called the Product Committee. reward. customers. short-term. etc. This team. Third. But organizations must balance these goals: risk vs. market vs. risks. meets regularly to manage the product pipeline and make decisions about the product portfolio. Several types of techniques have been used to support the portfolio management process: • Heuristic models . profitability. improvements. The weighting of the goals in making decisions about products varies from company. this is the same group that conducts the stage-gate reviews in the organization. The second step is to understand the budget or resources available to balance the portfolio against. product line. A logical starting point is to create a product strategy . each project must be assessed for profitability (rewards). and other appropriate factors. strategy fit vs.

• • Scoring techniques Visual or mapping techniques earliest Portfolio Management techniques optimized projects' The profitability or financial returns using heuristic or mathematical models. product line coverage. financial return vs. probability of success. profitability. Mapping techniques use graphical presentation to visualize a portfolio's balance. risk and strategic alignment. etc. profitability. . this approach paid little attention to balance or aligning the portfolio to the organization's strategy. marketplace fit vs. However. These are typically presented in the form of a twodimensional graph that shows the trade-off's or balance between two factors such as risks vs. Scoring techniques weight and score criteria to take into account investment requirements. The shortcoming with this approach can be an over emphasis on financial measures and an inability to optimize the mix of projects.

While this visual presentation is useful. it can't prioritize projects. Therefore. It is used to assure balance in the portfolio of projects neither too risky nor conservative and appropriate levels of reward for the risk involved. This mix is often dependent upon the priority of the goals. The size of the bubble is proportional to the total revenue generated over the lifetime sales of the product. the vertical axis is Probability of Success.The chart shown above provides a graphical view of the project portfolio risk-reward balance. . some mix of these techniques is appropriate to support the Portfolio Management Process. The horizontal axis is Net Present Value.

we recommend a strategic allocation process based on the business plan. This strategic allocation should apportion the planned R&D investment into business units. We favor use of the development productivity index (DPI) or scores from the scoring method. and upgrades/enhancements/line extensions. With multiple business units. and related sales expected from new products. product lines. markets. technology development. e. It may also breakdown the R&D investment into types of development. platform development.. It factors the NPV by the probability of both technical and commercial success.The recommended approach is to start with the overall business plan that should define the planned level of R&:D investment.g.). geographic areas. resources (e.g. etc. then a portfolio listing can be developed including the relevant portfolio data. new products. etc. Once this is done. The scoring method uses a set of criteria (potentially different for each stage of the project) as a basis for scoring or evaluating each project. it places more weight on projects nearer completion and with lower uncommitted costs. An example of this scoring method is shown with the worksheet below. headcount. product lines or types of development. etc. The development productivity index is calculated as follows: (Net Present Value x Probability of Success) / Development Cost Remaining.. By dividing this result by the development cost remaining. .

An example of the portfolio list is shown below and the second illustration shows the category summary for the scoring method. The maximum weighted score for a project is 100. where 10 are best). This portfolio list can then be ranked by either the development priority index or the score. The evaluators on a Product Committee score projects (1 to 10. The worksheet computes the average scores and applies the weighting factors to compute the overall score.Weighting factors can be set for each criterion. .


The first step is to check that the prioritized list reflects the planned breakdown of projects based on the strategic allocation of the business plan. if a lower priority platform project was omitted from the protfolio priority list. This subset of the high priority projects then needs to be further analyzed and checked. Pie charts such as the one below can be used for this purpose. it then needs to determine where the cutoff is based on the business plan and the planned level of investment of the resources avaialable. the risk-reward balance is commonly checked using the bubble chart shown earlier. A final check is to analyze product and technology roadmaps for project relationships. For example. For example. Other factors can also be checked using bubble charts. the subsequent higher priority projects that depend on that platform or .Once the organization has its prioritized list of projects.

platform technology would be impossible to execute unless that platform project were included in the portfolio priority list. current year revenues are increasingly based on new products developed in the last one to three years. Finally. With the significant investments required to develop new products and the risks involved. In many companies. Portfolio Management is becoming an increasingly important tool to make strategic decisions about product development and the investment of company resources. this balanced portfolio that has been developed is checked against the business plan as shown below to see if the plan goals have been achieved .projects within the planned R&D investment and resource levels and sales that have met the goals. .

 Main objective is to maximize portfolio return and at the same time minimizing the portfolio risk by diversification. The asset may be physical or financial like Shares Bonds. and Preference Shares etc. Debentures. based on the current information.  Portfolio management can be having institutional.  Portfolio management is the management of various financial assets.  One of the key inputs in portfolio building is the risk bearing ability of the investor.MEANING OF PORTFOLIO MANAGEMENT   Portfolio is a collection of asset.  The individual investor or a fund manager would not like to put all his money in the shares of one company.  Designing portfolios to suit investor requirement often involves making several projections regarding the future.  According to Securities and Exchange Board of India (Portfolio manager) Rules. for example. . which comprise the portfolio. “ portfolio” means the total holding of securities belonging to any person.  When the actual situation is at variance from the projections portfolio composition needs to be changed. 1993. for that would amount to great risk. Unit Trust. Pension Provident and Insurance Funds. Mutual Funds. Investment Companies and non-Investment Companies.

     INVESTMENT PORTFOLIO MANAGEMENT AND PORTFOLIO THEORY . individual. In case of medium and large sized organization. Institutional e. who manages other people’s or institution’s investment portfolio with the object of profitability. job function of portfolio manager and security analyst are separate. The portfolio manager performs the job of security analyst.g. is known as a portfolio manager. Hindu undivided families. Non-investment Company’s etc. Portfolios are built to suit the return expectations and the risk appetite of the investor. The large institutional investors avail services of professionals. growth and risk minimization. A professional.

Active Portfolio Strategy A strategy that uses available information and forecasting techniques to seek a better performance than a portfolio that is simply diversified broadly BASIC CONCEPTS AND COMPONENTS FOR PORTFOLIO MANAGEMENT . Markowitz explained how to best assemble a diversified portfolio and proved that such a portfolio would likely do well.Portfolio theory is an investment approach developed by University of Chicago economist Harry M. It was his position that a portfolio's risk could be reduced and the expected rate of return could be improved if investments having dissimilar price movements were combined. Markowitz described how to combine assets into efficiently diversified portfolios. who won a Nobel Prize in economics in 1990. There are two types of Portfolio Strategies: A. Markowitz (1927 . as measured statistically. B. for their investment portfolios.). Passive Portfolio Strategy A strategy that involves minimal expectation input. In other words. and instead relies on diversification to match the performance of some market index. Portfolio theory allows investors to estimate both the expected risks and returns.

In the IBM view. collection of Initiatives which are aligned with the organizing element of the Portfolio. 2. The basis for constructing a portfolio should reflect the enterprise's particular needs. a portfolio is: One of a number of mechanisms. and continuously evolving. we can now introduce a definition of portfolio that relates more directly to the context of our preceding discussion. For example. business segment. 1.Now that we understand some of the basic dynamics and inherent challenges organizations face in executing a business strategy via supporting initiatives.The Portfolio Structure . and. constructed to actualize significant elements in the Enterprise Business Strategy. which contribute to the achievement of goals or goal components identified in the Enterprise Business Strategy. you might choose to build a portfolio around initiatives for a specific product.The Portfolio First. or separate business unit within a multinational organization. approved. let's look at some basic concepts and components of portfolio management practices. It contains a selected.

The exact range of responsibilities (and authority) will vary from one organization to another.As we noted earlier. Each portfolio would contain all the initiatives that help that particular product or product group contribute to the success of the enterprise business strategy. 3. initiatives within the portfolio. and conformance to expectations for.1 but the basics are as follows: • • • One portfolio manager oversees one portfolio.The Portfolio Manager This is a new role for organizations that embrace a portfolio management approach. then you will likely need a portfolio manager for each one. and with business components. a portfolio structure identifies and contains a number of portfolios. The portfolio manager periodically reviews the performance of. then you would have a separate portfolio for each major product or product group. A portfolio manager is responsible for continuing oversight of the contents within a portfolio. The portfolio manager ensures that data is collected and analyzed about each of the initiatives in the portfolio. like the portfolios within it. If you have a product-oriented portfolio structure. for example. The portfolio manager provides day-to-day oversight. should align with significant planning and results boundaries. This structure. • . If you have several portfolios within your portfolio structure.

adherence to plan. needs. organization managers specify the frequency and contents for these periodic reviews.g. These "continue/change/discontinue" decisions should be driven by an understanding (developed via the periodic reviews) of a given initiative's continuing value.g. 5. and performance. including both tactical elements (e. The reviews should be multi-dimensional. the organization should conduct periodic reviews of actual (versus planned) performance and conformance to original expectations. so that managers can periodically evaluate data and decide whether to continue the work. 4.• The portfolio manager enables periodic decision making about the future direction of individual initiatives. and strategic contribution. Making these decisions at multiple points in the initiative's lifecycle helps to ensure that managers will continually examine and assess changing internal and external circumstances.. expected benefits. Typically. Portfolio Reviews and Decision Making As initiatives are executed. Governance . A significant aspect of oversight is setting multiple decision points for each initiative. and individual portfolio managers oversee their planning and execution.. and resource allocation) and strategic elements (e. support for business strategy goals and delivery of expected organizational benefits). budget.

collective term that defines and contains a framework for organization. and decision-making authority. the roles. Portfolio management governance involves multiple dimensions. including: • • Defining and maintaining an enterprise business strategy. and delineating boundaries among work efforts and collections.Implementing portfolio management practices in an organization is a transformation effort that typically involves developing new capabilities to address new work efforts. and oversight and control for all portfolios and the initiatives they encompass.). That is where the notion of governance comes into play. and within which actions and activities are legitimately and properly executed. continuing direction. etc. • . exercise of control and oversight. and the responsibilities of those who exercise this oversight and decision-making. projects. Reviewing and approving business cases that propose the creation of new initiatives. together with the definition of the functions. The IBM view of governance is: An abstract. defining (and filling) new roles to identify portfolios (collections of work to be done). Implementing portfolio management also requires creating a structure to provide planning. Defining and maintaining a portfolio structure containing all of the organization's initiatives (programs.

• Each of these dimensions requires an owner develop and approve plans. A good governance structure decomposes both the types of work and the authority to plan and oversee work. and decision-making for all ongoing initiatives. suffice it to say that it is worth investing time and effort to create a sound and flexible governance structure before you attempt to implement portfolio management practices. and exercise control through periodic assessment and review of conformance to expectations. Ownership of portfolios and their contents. Policies that are collectively developed and agreed upon provide a framework for the exercise of governance. For now. It defines individual and collective roles. and links them to an authority scheme. continuously adjust direction.• Providing oversight. control.either an individual or a collective -. Many organizations turn to experts for help in this area because it is so critical to the success of any business transformation effort that encompasses portfolio management. The complexities of governance structures extend well beyond the scope of this article. .

is a discipline. based on our experiences with clients who have implemented portfolio management practices and on our research into the discipline. For example. These concepts are useful until they become obsolete. we have started to shape an IBM view of fundamental ideas around portfolio management. grouped around a small collection of portfolio management themes. Recently. supplanted by newer and more effective ideas. Then. We are beginning to express this view as a collection of "essentials" that are. in Roman times. . Portfolio management. like bridge-building. they would last longer.Portfolio management essentials Every practical discipline is based on a collection of fundamental concepts that people have identified and proven (and sometimes refined or discarded) through continuous application. engineers discovered that if the upstream supports of a bridge were shaped to offer little resistance to the current of a stream or river. engineers discovered that such supports would last even longer if their downstream side was also shaped to offer little resistance to the current. and a number of authors and practitioners have documented fundamental ideas about its exercise. So that became the new standard for bridge construction. in turn.6. They applied this principle all across the Roman Empire. in the Middle Ages.

one of these themes is initiative value contribution. and then assessed periodically on the basis of the initiative's contribution to the goals and goal components in the enterprise business strategy.e. These assessments determine (in part) whether the initiative warrants continued support..For example. It suggests that the value of an initiative (i. a program or project) should be estimated and approved in order to start work. .

The basic objective of Portfolio Management is to maximize yield and minimize risk. The other objectives are as follows:

Stability of Income: An investor considers stability of income from his investment. He also considers the stability of purchasing power of income.


Capital Growth:

Capital appreciation has become an

important investment principle. Investors seek growth stocks which provide a very large capital appreciation by way of rights, bonus and appreciation in the market price of a share.


An investment is a liquid asset. It can be

converted into cash with the help of a stock exchange. Investment should be liquid as well as marketable. The portfolio should contain a planned proportion of highgrade and readily salable investment.

Safety: safety means protection for investment against loss under reasonably variations. In order to provide safety, a careful review of economic and industry trends is necessary. In other words, errors in portfolio are unavoidable and it requires extensive diversification.


Tax Incentives:

Investors try to minimize their tax

liabilities from the investments. The portfolio manager has to keep a list of such investment avenues along with the return risk, profile, tax implications, yields and other returns.

There are three goals of portfolio management:
1. Maximize the value of the portfolio 2. Seek balance in the portfolio 3. Keep portfolio projects strategically aligned It provides a set of portfolio management tools to help achieve these goals. With multiple business units, product lines or types of development, we recommend a strategic allocation process based on the business plan. The Master Project Schedule provides a summary of all-active as well as proposed projects and classifies them by status (active, proposed, on-hold) and by business unit/product line to align projects with the strategic allocation. The Master Project Schedule also provides additional portfolio information to prioritize projects using either a scorecard method or the development productivity index (DPI *). In addition to this prioritization, PD-Trek provides a Risk-Reward Bubble Chart and a Project Type Pie Chart to assure balance. A Product or Technology Roadmap template is provided to help visualize platform and technology relationships to assure critical project relationships are not overlooked with this prioritization. This will allow management to develop a balanced approach to selecting and continuing with the appropriate mix of projects to satisfy the three goals.

3. Every investor is risk averse. .FUNCTIONS OF PORTFOLIO MANAGEMENT The basic purpose of portfolio management is to maximize yield and minimize risk. The functions undertaken by the portfolio management are as follows: 1. To frame the investment strategy and select an investment mix to achieve the desired investment objective. In order to diversify the risk by investing into various securities following functions are required to be performed. 2. 4. To provide a balanced portfolio which not only can hedge against the inflation but can also optimize returns with the associated degree of risk. To maximize the after-tax return by investing in various taxes saving investment instruments. To make timely buying and selling of securities.

STEPS IN PORTFOLIO MANAGEMENT Performance Evaluation Portfolio Revision Portfolio Execution STEPS Selection of Asset Mix Identification Of Objectives Portfolio Strategy .

depends. Personal or individual objectives may be related to personal characteristics of individuals such as family commitments. educational requirements.   2) FORMULATION OF PORTFOLIO STRATEGY  The aspect of Portfolio Management is the most important element of proper portfolio investment and speculation. and intangible objectives such as social status. status. income. .   Similarly. a careful review should be conducted about the financial situation and current capital market conditions.  All the personal investing is designed in order to achieve certain objectives. While planning. security etc. these objectives may be classified as financial or personal objectives. house etc. profitability and liquidity.1) IDENTIFICATION OF THE OBJECTIVES  The starting point in this process is to determine the characteristics of the various investments and then matching them with the individuals need and preferences.   This will suggest a set of investment and speculation policies to be followed. Financial objectives are safety. These objectives may be tangible such as buying a car. consumption and provision for retirement etc.

 3) SELECTION OF ASSET MIX  The most important decision in portfolio management is selection of asset mix. stocks. Portfolio strategy means plan or policy to be followed while investing in different types of assets. mutual funds etc. The strategic asset allocation policy would call for broad diversification through an indexed holding of virtually all securities in the asset class. In other words selection of asset mix means investing in different kinds of assets and reduces risk and volatility and maximizes returns in investment portfolio. The security classes are simply the type of securities as under:  . strategies and constraints. investor’s wealth changes.     Therefore. It means spreading out portfolio investment into different asset classes like bonds. They require changes as time passes.    Selection of asset mix refers to the percentage to the invested in various security classes. investor’s knowledge expands. The statement of investment policies includes the portfolio objectives. security price change. There are different investment strategies. the optional strategic asset allocation also changes.

The portfolio manager has to decide the goals before selecting the common stock. . growth with some income or income only.» money market instrument » fixed income security » equity shares » real estate investment » international securities  Once the objective of the portfolio is determined the securities to be included in the portfolio must be selected. Once the goal has been selected. plan. implementation and monitor.    4)  PORTFOLIO EXECUTION: The process of portfolio management involves a logical set  of steps common to any decision. The goal may be to achieve pure growth. Normally the portfolio is selected from a list of high-quality bonds that the portfolio manager has at hand. the portfolio manager can select the common stocks. Applying this process to actual portfolios can be complex.

 Then the investor or portfolio manager can make any tactical asset allocation or security selection decision.  The investor has to begin with periodically adjusting the asset mix to the desired mix. Timing decisions over or under weight various asset classes. three decisions need to be made. Therefore.  The portfolio than. industry group or economic sector.  Such speculative transactions are usually classified as timing or selection decisions. if the percentage holdings of various asset classes are currently different from desired holdings. which is done in the execution stage. many portfolio managers engage in the speculative transactions in the belief that such transactions will generate excess risk-adjusted returns. this is only thing. industries or economic sectors from the strategic asset allocation. which is known as strategic asset allocation. If the statement of investment policy requires pure investment strategy.  However. 5) PORTFOLIO REVISION . should be rebalanced.   Such timing decisions are known as tactical asset allocation and selection decision deals with securities within a given asset class. in the execution stage.

he can dispose of the securities. Portfolio management would be an incomplete exercise without periodic review. The portfolio. has to be continuously reviewed over a period of time and if necessary revised depending on the objectives of investor. Investment portfolio management involves maintaining proper combination of securities. which is once selected.  . the kind of securities held and the time available to the investor. portfolio revision means changing the asset allocation of a portfolio. actual results obtained and analysis of reason for variations. which comprise the investor’s portfolio in a manner that they give maximum return with minimum risk. However. targets for portfolio performance.   Thus.    The review should include a careful examination of investment objectives. which are not worth. the sum involved. investor should have continuous review and scrutiny of his investment portfolio. the frequency of review depends upon the size of the portfolio.   For this purpose. There are techniques of portfolio revision. Whenever adverse conditions develop.  The review should be followed by suitable and timely action.

timing for revision of portfolio. thus. transaction and analysis costs may be high. Investors buy stock according to their objectives and return-risk framework. Ideally investors should buy when prices are low and sell when prices rise to levels higher than their normal fluctuations. If revision is attempted too infrequently the benefits of timing may be foregone.    6) PORTFOLIO PERFORMANCE EVALUATION: . The important factor to take into consideration is.    The investor should decide how often the portfolio should be revised. These fluctuations may be related to economic activity or due to other factors. If revision occurs to often.

  .  The investor should have continues review and scrutiny of his investment portfolio.  On the other hand.   Good performance in the past might have resulted from good luck. Then the second task is to determine whether such performance was due to skill or luck. Portfolio management involves maintaining a proper combination of securities. in which case such performance may not be expected to continue in the future. the first task in performance evaluation is to determine whether past performance was good or poor. poor performance in the past might have been result of bad luck. by evaluating his own performance can identify sources of strength or weakness. It can be viewed as a feedback and control mechanism that can make the investment management process more effective. These rates of return should be based on the market value of the assets of the fund. which comprise the investor’s portfolio in a manner that they give maximum return with minimum risk. Complete evaluation of the portfolio performance must include examining a measure of the degree of risk taken by the fund.    A portfolio manager. Therefore.

 Good performance in the past may have resulted from the actions of a highly skilled portfolio manager.   . preferably once in a month or a quarter. The performance of an individual stock should be compared with the overall performance of the market. The performance of portfolio should be measured periodically.

TYPES OF PORTFOLIO MANAGEMENT: The two types of portfolio management services are available o the investors: Discretionary portfolio Management Non-discretionary portfolio Management 1. depending on the call money rates prevailing at the time of investment. The Discretionary portfolio management services (DPMS): In this type of services. who in return.  . 182 days treasury bills and 90 days commercial bills. return on such investment varies from 14 to 18 per cent. almost all portfolio managers parks the funds in the money market securities such as overnight market. the client parts with his money in favor of manager. makes all the decisions and gives a good return on the investment and for this he charges a certain fees.  Normally.  In this discretionary PMS. to maximize the yield. handles all the paper work.

The Non-discretionary portfolio management services: The manager function as a counselor.  The manager concentrates on stock market instruments with a portfolio tailor made to the risk taking ability of the investor.  . the manager for a services charge also undertakes the paper work.2. but the investor is free to accept or reject the manager’s advice.

These charts enable the investors to predict the future movement of the price of security. There are two approaches to the selection of equity portfolio. Charts are drawn to identify price movements of a given security over a period of time. Technical analysis assumes that the price of a stock depends on supply and demand in the stock market. Equity portfolio is a risky portfolio. Equity portfolio provides highest returns.EQUITY PORTFOLIO MANAGEMENT           It is logical that the expected return of a portfolio should depend on the expected return of the security contained in it. An efficient portfolio manager can obviously give more weight age to fundamental analysis than the technical analysis. . One is technical analysis and the other is fundamental analysis. but at the same time the return is also higher. All financial and market information of given security is already reflected in the market price.

quality of management. Allocation of funds for equity portfolio is a question of top most importance to any portfolio manager. government policies etc. past and present track record of the company.    There may be several combinations of investment portfolio. The fundamental analysis includes the study of ratio analysis. Among all risky investments. selection of the best possible combination and allocation of funds among these selected investment groups are of great importance. .

there is no capital appreciation in this case. However. Investment in bond is less risky and safe as compared to equity investment.BONDS PORTFOLIO MANAGEMENT         The individual investors can invest in bond portfolio. Therefore. There is no much liquidity in bonds. investment in bond portfolio is less risky and safe but. Some bonds are tax saving which help the investor to reduce his tax liability. tax free bonds and taxable bonds.   However. it is suitable for normal investors for getting average return over their investment. the return on bond is very low. There are no much fluctuations in bond prices. return is reasonable. Bond portfolio includes different types of bond. low liquidity and tax saving are some of the more important features of bond portfolio investment. . The portfolio can be spared over variety of securities.

     They have a maturity of 7 to 10 years with the facility for buyback. taxable bonds yield higher interest compounded half yearly and also payable half yearly. The tax free bonds means the interest income on these bonds is not taxable. However. the interest rates on these bonds are very low. . Tax free bonds are issued by public sector undertaking or Government on which interest s compounded half yearly and payable accordingly. They also have buy back facilities similar to taxable bonds. Therefore.

it is difficult to investor to trade in all the major exchanges of India. Though there are thousands of companies that are listed only a few hundred..ADVANTAGES OF PORTFOLIO MANAGEMENT Individuals will benefits immensely by taking portfolio management services for the following reason: a) Whatever may be the status of the capital market. It is impossible for any individual whishing to invest and sit down and analyses all these intricacies of the market unless he does nothing else. This is further complicated by the volatile nature of our markets. is much less than from stock market. The return from bank deposits. c) Even if an investor is able to visualize the market. b) The Indian stock markets are very complicated. which have the necessary liquidity. which demands constant reshuffling of port . over the long period capital markets have given an excellent return when compared to other forms of investment. look after his deliveries and payments. units etc.


Growth in the number and the size of invisible funds–a large part of household savings is being directed towards financial assets. iv. A number of financial institutions. ⇒ Portfolio management is becoming a rapidly growing area serving a broad array of investors. Greater use of computers for processing mass of data. ⇒ It is becoming important because of: i.risk and return parameters of financial assets are continuously changing because of frequent changes in governments industrial and fiscal policies. . Emergence of institutional investing on behalf of individuals. and other agencies are undertaking the task of investing money of small investors. economic uncertainty and instability. significant changes have taken place in the investment climate in India. Increased market volatility. iii.IMPORTANCE OF PORTFOLIO MANAGEMENT ⇒ In the past one-decade. ii. mutual funds. on their behalf.both individual and institutional-with investment portfolios ranging in asset size from thousands to cores of rupees.

and vi. Professionalization of the field and increase use of analytical methods (e. Larger direct and indirect costs of errors or shortfalls in meeting portfolio objectives.v.increased competition and greater scrutiny by investors. .g. quantitative techniques) in the investment decision-making.

weakness.  In the stock market every new piece of information affects the value of the securities of different industries in a different way.QUALITIES OF PORTFOLIO MANAGER 1. company. etc. is continues job of the portfolio manager.  He must have sharp memory. industry and the company. . Sound general knowledge:   Portfolio management is an existing and challenging job.   A good analyst makes a good financial consultant. The analyst can know the strengths.  He must be able to judge and predict the effects of the information he gets. opportunities of the economy. fast intuition and self-confidence to arrive at quick decisions. 2. alertness. Analytical Ability:  He must have his own theory to arrive at the value of the security. He has to work in an extremely uncertain and conflicting environment.  An analysis of the security’s values.

Experience:  In the cyclical behavior of the stock market history is often repeated.3. 4. makes a perfect professional manager.  The experience of different types of securities. He has to convince the clients about the particular security. Marketing skills:   He must be good salesman. .  In this Marketing skills help him a lot. clients. markets trends etc.  He has to compete with the Stock brokers in the stock market. therefore the experience of the different phases helps to make rational decisions.

observe high standards of integrity and fairness in all his dealings with his clients and other portfolio managers. A portfolio manager shall render at all time high standards of services exercise due diligence. while competing for or executing any assignment. The portfolio manager shall either avoid any conflict of interest in his investment or disinvestments decision. 2. ensure fair treatment to all his customers. . A portfolio manager shall not make any statement or become privy to any act. in the conduct of his business. or where any conflict of interest arises. possible sources of conflict of duties and interest. practice or unfair competition.PORTFOLIO MANAGERS: 1. which is likely to be harmful to the interests of other portfolio managers or it likely to place such other portfolio managers in a disadvantageous position in relation to the portfolio manager himself. while providing unbiased services.CODE OF CONDUCT. The money received by a portfolio manager from a client for an investment purpose should be deployed by the portfolio manager as soon as possible for that purpose and money due and payable to a client should be paid forthwith. A portfolio manager shall. 4. 3. A portfolio manager shall not place his interest above those of his clients. ensure proper care and exercise independent professional judgment. He shall disclose to the clients.

to the client either about the qualification or the capability to render certain services or his achievements in regard to services rendered to other clients. At the time of entering into a contract. A portfolio manager shall not disclose to any clients or press any confidential information about his clients. whether oral or written. A portfolio manager shall not make any exaggerated statement.5. 7. interest payment and other rights accruing to the client. his interest in various corporate bodies. . He shall also take necessary action for conversion of securities and subscription of/or rights in accordance with the client’s instruction. the portfolio manager shall obtain in writing from the client. The portfolio manager shall where necessary and in the interest of the client take adequate steps for registration of the transfer of the client’s securities and for claiming and receiving dividend. 8. which enables him to obtain unpublished price-sensitive information of the body corporate. 9. 6. Portfolio manager shall ensure that the investors are provided with true and adequate information without making any misguiding or exaggerated claims and are made aware of attendant risks before they take any investment decision. which has come to his knowledge.

He should render the best possible advice to the client having regard to the client’s needs and the environment.10. The . Ensure that all professional dealings are affected in a prompt. efficient and cost effective manner. The portfolio manager always remains alert and sensitive to the changes in the requirements of the investor. 11. FACTORS AFFECTING THE INVESTOR There may be many reasons why the portfolio of an investor may have to be changed. and his own professional skills.

  But. some events take place that may have an impact on the time horizon of the investor. which make it necessary to change the portfolio composition.  If the investor turns to be conservative after making huge gains. deaths. while they can afford. Change in Wealth  According to the utility theory.  Births.   So they may become conservative and vary risk. marriages. the risk taking ability of the investor increases with increase in wealth. and divorces – all have their own impact on the investment horizon. they may not be willing. 1.following are the some factors affecting the investor. The fund manager should observe the changes in the attitude of the investor towards risk and try to understand them in proper perspective. they become more concerned about losing the newly got riches than getting richer. . the portfolio manager should modify the portfolio accordingly. in practice.averse. Change in the Time Horizon  As time passes. As people get rich.  It says that people can afford to take more risk as they grow rich and benefit from its reward. 2.

many other important events in the person’s life that may force a change in the investment horizon. after turning 55 years of age. if his health improves. For example. There are. But. the money taken out today from the portfolio means that the amount and the return that would have been earned on it are no longer available for achievement of the investor’s goals.  Due to this. he may not take retirement. Changes in Taxes .  This forces portfolio manager to increase the weight of liquid investments in the asset mix. a person may have planned for an early retirement. the amounts available for investment in the fixed income or growth securities that actually help in achieving the goal of the investor get reduced. The happening or the non-happening of the events will naturally have its effect.    3. considering his delicate health.  That is. of course. 4. Change in Liquidity Needs  Investors very often ask the portfolio manager to keep enough scope in the portfolio to get some cash as and they want.

 This may call for a change in the return required from the other investments. in the form of provident fund. The only uncertainties regarding them relate to the date.  For example. The specifics of the planning depend on the nature of the investments. If there is a change in the minimum holding period for long-term capital gains. Portfolio manager have to constantly look out for changes in the tax structure and make suitable changes in the portfolio composition. Others  There can be many of other reasons for which clients may ask for a change in the asset mix in the portfolio. The rate of tax under long.death and taxes. . there may be change in the return available on the investments that have to be compulsorily made with the government say. place and mode. time. it may lead to revision. It is said that there are only two things certain in this world.    5.term capital gains is usually lower than the rate applicable for income.

 It has several checks to protect investor’s interest like laying the custodial responsibility on the manager and preventing any alterations in the scheme without the client’s consent. managers have to send half-yearly reports to SEBI on their portfolio management activities. .  They must also advise him on all transactions. all PMS Managers have to send their clients at least a quarterly report giving the status of their portfolio and the transactions that have taken place.  Secondly.  Finally.  Experienced handling of cash and money power apart.”  The PMS members today have full transparency: managers are required to maintain individual accounts showing all dealings in a client’s portfolio.  The biggest one is custodial services. only the serious players are going to enter his business.PORTFOLIO MANAGEMENT SCHEMES (PMS) PRESENT SCENARIO  “The regulatory environment has totally changed now and with SEBI fixing strict norms for companies launching PMS. PMS also takes care of a number of the headaches endemic with investing in the markets.  The client-PMS manager contract is as per SEBI ground rules.

.5%. follow-up services charges      As in all schemes. All these services come for a fee. While the actual PMS charges vary from a high of 7% of the amount invested to a low of around 3. This really discharges the managers for any responsibility if the scheme does badly.   extra. there is a downside to putting cash into portfolio management as well. All PMS Managers act as custodians of shares and are responsible for the load of paper work related to the share transfer.   SEBI directives also put the onus on the PMS promoters to take follow-up action in case shares are lost or damaged. postal work and even ensuring that dividends are credited to clients account. of course.  Problem inherent in most schemes on offer will be misused of investor’s funds to some extent. So investors have to be very careful in choosing the promoters. Difficulties such as late transfer and postal theft are reduced in case of brokers. The most important is the fact that despite all the SEBI checks. PMS Managers are not allowed to assured any fixed returns. because they not only have direct access to registrars but also have branch offices to ensure quicker transfers. documentation work.

 Funds collected from investors will aid the brokers concerned in their own games in the market. .

there are a very few agencies which render this type of services in an organized and professional way. There is no constraint on the demand for this type of financial service as every entity would be saving and investing and interested in optimizing the rate of return. India today has 20 million investors. The percentage of investment of the household savings is bound to go up. . It is conservatively estimated that during the eighth plan resources to the tune of over Rs. There is an increase in the number of stock exchanges. New instruments are being introduced in the capital market. At present. However. as compared to 2 million in 1980. The equity cult is spreading in the interiors and rural areas. The size of capital market is increasing.50000crore will be mobilized through the stock market.PROSPECTS OF POTFOLIO MANAGEMENT ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ ⇒ . their share in the total volume is very small.

» Provided further that nothing contained in this rule shall apply in case of merchant banker holding a certificate granted by the board of India Regulations. » Provided that such person.SECURITIES AND EXCHANGE BOARD OF INDIA RULES. » No person shall carry on any activity as a portfolio manager unless he holds a certificate granted by the Board under this regulation. . if he has made an application for such registration. who was engaged as portfolio manager prior to the coming into force of the Act. as the case may be. 1993 REGARDING PORTFOLIO MANAGERS  No person to act as portfolio manager without certificate. till the disposal of such application. 1992 as category I or category II merchant banker. » Provided also that a merchant banker acting as a portfolio manager under the second provision to this rule shall also be bound by the rules and regulations applicable to a portfolio manager. may continue to carry on activity as portfolio manager.

shall be valid for a period of here years from the date of its issue to the portfolio manager. b) He shall pay the amount of fees for registration or renewal. as the case may be. . nature and other particulars of the complaints received. in the manner provided in the regulations. The certificate of registration on its renewal. d) He shall abide by the rules and regulations made under the Act in respect of the activities carried on by the portfolio manager. » a) Conditions for grant or renewal of certificate to portfolio manager. as the case may be. The board may grant or renew certificate to portfolio manager subject to the following conditions namely: The portfolio manager in case of any change in its status and constitution.  » Period of validity of the certificate. c) He shall make adequate steps for redressed of grievances of the clients within one month of the date of receipt of the complaint and keep the board informed about the number. shall obtain prior permission of the board to carry on its activities.

before rejecting any such application. any application. Application of confirm to the requirements  Subject to the provisions of sub-regulation (2) of regulation 3. which is not complete in all respects and does not confirm to the instructions specified in the form.SECURITIES AND EXCHANGE BOARD OF INDIA REGULATIONS. shall be rejected: Provided that. the applicant shall be given an opportunity to remove within  . Notwithstanding anything contained in sub regulation (1). any application made by a portfolio manager prior to coming into force of these regulations containing such particulars or as near thereto as mentioned in form A shall be treated as an application made in pursuance of subregulation and dealt with accordingly. Application for grant of certificate  An application by a portfolio manager for grant of a certificate shall be made to the board on Form A.  2. 1993  Registration of Portfolio Managers: 1.

its principal officer shall. Consideration of application.  . Furnishing of further information.  4. all matters which are relevant to the activities relating to portfolio manager and in particular whether the applicant complies with the following requirements namely:  The applicant has the necessary infrastructure like to adequate office space. The Board shall take into account for considering the grant of certificate. appear before the Board for personal representation.the time specified such objections as may be indicated by the board. equipments and manpower to effectively discharge his activities.  The Board may require the applicant to furnish further information or clarification regarding matters relevant to his activity of a portfolio manager for the purposes of disposal of the application. The applicant or. 3. if so required. clarification and personal representation.

and accountancy or business management. directly or indirectly connected with the applicant has not been granted registration by the Board in case of the applicant being a body corporate. his partner. The applicant. law. director or principal officer is not involved in any litigation connected with the securities market and which has an adverse bearing on the business of the applicant. fulfils the capital adequacy   requirements specified in regulation 7  The applicant. his director. partner or principal officer has not at any time been convinced for any offence involving moral turpitude or has been found guilty of any economic offences. A person.  The applicant. . The applicant has his employment minimum of two persons who have the experience to conduct the business of portfolio manager.  The applicant has the professional qualification from an institution recognized by the government in finance.

why? .  To know whether they are interested to hire such services in future and if not.PRIMARY SURVEY Purpose of the study:  To ascertain investor awareness about services provided by portfolio management institutions and the interest shown by investor to invest in portfolio management services.

what types of services you are aware of ? Management of Mutual fund investment Management of Equities Management of Money market investment Advisory or consultancy services Others (If other please specify) .SPECIMEN QUESTIONNAIRE Survey on investor’s views about Portfolio Management Name: Age: Occupation: » Are you aware of services offered by portfolio manager? Yes » No If yes.

why? __________________________________________________ __________________________________________________ » What is the Percentage of commission that you are ready to pay to portfolio manager for services provided by him in ? Equities Mutual fund investment services Other investment Money market investment Advisory or consultancy . for what type of services? Investments in Mutual Funds Investments in Money market Advisory or consultancy service Investments in Equities Investments in other[s] (If other please specify) » If No.» Would you want to hire a portfolio manager at present or in future? Yes No » If yes.

why? » What type of services would you want from portfolio manager in future? __________________________________________________ __________________________________________________ » Suggestions if any: __________________________________________________ __________________________________________________ __________________________________________________ ____________ Signature .(If other please specify) » Do you think there will be growth in portfolio management in future? If Yes why? If No.

The age group ranging from 18-30 is more interested in making investment in equities whereas group ranging from 60 & above are more interested in making investment in mutual fund. management of equities. 30-45.  Due to lack of experience and market knowledge. Amongst these. These consist of age group ranging from 18-30. Following interpretation has been made on the basis of the information collected from individual investor’s of various age groups through questionnaire:  Age group of 18-30 is more aware about services offered by portfolio manager whereas age group of 60 & above is less aware of such services. the age group of 45-60 is more interested to hire portfolio manager at present in order to manage their portfolio. 45-60 and 60 & above.FINDINGS This case study has been conducted on various age groups of individual investors on portfolio management. advisory and consultancy services are the services that the individual investors are more aware of.  Management of mutual fund investment. On the other . management of money market investment. advisory and consultancy services are the services provided by the portfolio management institution.

investment portfolio’s and other factors relating to portfolio management. investment in mutual funds in the near future. Also they possess good knowledge with regards to market fluctuations. Investors would prefer the introduction of services like advisory and consultancy services.hand. .  All the age groups of individual investors in portfolio management believe that there is a better scope for portfolio management in future. Reasons specified for the presence of disinterest in any of these services were that the investors are having good hold on their investment. age group of 30-45 and 45-60 are least interested in any of the services provided by portfolio management institution.

Also I got an insight as too how to invest in portfolio management. Portfolio management is governed by SEBI Act. age group bet. They believe in investing and managing their portfolio on their own.CONCLUSION With the help of given project I got an in-depth knowledge about the working of portfolio management. On the other hand. The interest of investors is protected by SEBI. young generation (i. tax benefits etc. 18-30) is willing to invest in different investment avenues through portfolio manager or through mutual funds which are again managed by portfolio managers. which scheme provide better return as compared to other and who are the portfolio management players in the Indian market. It can be concluded from the project that future of portfolio management is bright provided proper regulations prevail and investor’s needs are satisfied by providing variety of schemes. . diversified portfolios. it can be said that the future of portfolio management is bright in years to come. Due to the benefits available to the individual’s such as reduction in risk. expert professional management.e. age group of 60 & above are least interested in making investment in different avenues through portfolio managers. However.

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