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You Aren't Supposed To Know
A Book Of Secrets
By Steve Gillman
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Legal Notice And Disclaimer
The author has used his best efforts to verify the information contained in this e-book, but makes no warranties with respect to the accuracy or applicability of the information. The author shall not be held liable for loss or damage resulting from use or misuse of the material here. All web sites linked to or mentioned are for informational purposes, and are not warranted for content, accuracy, or any implied purpose. All rights reserved. No part of this book may be reproduced or used without permission from Steve Gillman, except for brief quotations that are properly credited.
Copyright 2009 - 2011 by Steve Gillman
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Table of Contents
Page: 10 - Introduction 11 - Chapter 1 - Subliminal Persuasion Techniques You Can Use Today 36 - Chapter 2 - How To Read Minds And Influence The Opposite Sex 44 - Chapter 3 - How To Increase Your Brainpower - 70 Ways 60 - Chapter 4 - How To Get The Real News 67 - Chapter 5 - Medical and Health Secrets 90 - Chapter 6 - How Politicians Manipulate You 97 - Chapter 7 - Hypnotic Sales Writing 108 - Chapter 8 - The Power Of Neuro-Linguistic Programming 120 - Chapter 9 - How To Quickly Motivate Yourself 124 - Chapter 10 - How To Beat A Lie Detector Test 129 - Chapter 11 - How To Find People And Get Information 135 - Chapter 12 - Insider Secrets Of Treasure Hunting 141 - Chapter 13 - How I Make A Living On The Internet 146 - Chapter 14 - Make Money Online With No Website 150 - Chapter 15 - Twenty Ways To Make Any Business More Profitable 154 - Chapter 16 - How To Get Rid Of Your Debt 159 - Chapter 17 - How To Fix Your Credit 162 - Chapter 18 - Credit Card Company Tricks To Watch Out For 165 - Chapter 19 - I Watched Him Make $ 80,000 On The Roulette Wheel 173 - Chapter 20 - What Real Estate Agents Won't Tell You 176 - Chapter 21 - The Truth About Zero-Down Real Estate Investing 180 - Chapter 22 - How To Be More Creative 185 - Chapter 23 - How To Develop Your Intuition 187 - Chapter 24 - Secrets Of Focused Concentration 189 - Chapter 25 - Memory Secrets 193 - Chapter 26 - Secrets Of Spies 198 - Chapter 27 - Weight Loss Secrets 218 - Chapter 28 - Free Things - Are They Really Free? 221 - Chapter 29 - A Secret Of Lucky People
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
(These start on page 223)
1. Fresh Breath Secret 2. E-mail Travel Trick 3. Free Campgrounds 4. Secret FSBO Marketing Technique 5. How To Put A Cigarette Out In Your Palm 6. Rent Rooms - Make Thousands 7. Keyword Research Secret 8. Towns With Houses Under $50,000 9. How To Get Government Documents 10. Breath Holding Secret 11. How To Do Better On A Physical Exam 12. Free Photos For Web Sites 13. High Altitude Secrets 14. The 25-Cent Potato Trick 15. Job Search Secret 16. Nickel-Dime Bar Trick 17. Coupon Secrets 18. Free Web Content From Article Banks 19. New Job Salary Negotiation Secret 20. Cheap Carpeting Trick 21. Landlord's Eviction Secret 22. Hidden Hot Springs 23. Make Money With Your RV 24. Keep A Traffic Ticket Off Your Record 25. Secret Business Currencies 26. The Secret To Buying And Selling Cars 27. Cosign That Loan? 28. Quality Shoes For Less 29. Motel Buying Scam 30. Auto 'Bluebook' Secret 31. Eat Out Cheap 32. Satellite TV For Less 33. Teenage Credit Building Secret
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
34. The Cheapest Long Distance 35. Systematic Poetry Secret 36. How To Be Remembered 37. Debit Cards Versus Traveler's Checks 38. Money Making Hobbies 39. Dirty Secret Of Doctor's Advice 40. Internet Arbitrage Secrets 41. Get A Higher Appraisal On Your Property 42. Manipulative Music In Stores 43. How To Get Out Of A Speeding Ticket 44. Assuming A Mortgage That Isn't Assumable 45. Cheap Magic Trick 46. You Can Levitate 47. Strobe Light Trick 48. Lose Five Pounds Tomorrow 49. Deposit A Check With No Signature 50. The 'Wizard' Magic Trick Revealed 51. Secret Of Store Brands 52. Secret For Staying Warm 53. Home Insurance Secret For Getting Claims Paid 54. Wealth Privacy Secret 55. A Trick To Save On Business Calls 56. Don't Be Irreplaceable 57. How To Diversify Out Of The Dollar 58. The "Rule Of 72" 59. Rummage Sale Secret 60. Simple Speed Reading Trick 61. Make Money With Credit Cards 62. Mind Power Ego Secret 63. Strange Ways To Make Money 64. Fastest Way To Learn A Language 65. Folded Dollar Bill Secret 66. Math Shortcuts 67. Emeralds Versus Diamonds 68. Price Testing Secret 69. Exercise Secret 70. Oils In Your Food That Kill You 71. Accupressure Sleep Secret 72. Cheap Car Rental Secrets
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
73. Cheap Dandruff Treatment 74. Make Money From Uncopyrighted Books And Articles 75. Bankruptcy Recovery Secret 76. Where To Get the Latest News Online 77. Research Your Family 78. Free Legal Advice 79. Free Medical Advice 80. Three Keys To Stain Removal 81. Hard Money Lenders 82. Secret Recipes 83. The Key To Lightweight Backpacking 84. Secret Hangover Cures 85. The Best Carpet Cleaning Method 86. Carpet Cleaning Secret 87. Test Your Website For Free 88. HTML Secrets 89. Free Money Search 90. Hypothermia Secrets 91. Nutmeg Gets You High 92. Mail Letters From Another Country 93. Have A Secret Address 94. Free Tire Repairs 95. Try Vodka For Fresher Flowers 96. Trick To Impress Friends 97. Avoid A Speeding Ticket 98. Be A Keyword Collector! 99. Secret To Selling A Home With Problems 100. Sneaky ATM Fees 101. Get Rid Of Credit Card Fees 102. Cheap Jewelry Secret 103. Deadlines Matter More Than You Think 104. Dirty Tricks Of Car Dealers 105. Delay Stock Sales Without Risk Of Loss 106. Car Savings Secret 107. Social Security Benefit Mistakes 108. Small Business Interest Tax Deduction 109. Tax Free IRA Rollover 110. Bottled Water Secrets 111. Better Job Interview Secret
Mutual Fund Tax Secret 127. Don't Advertise Your Alarm System 137. Brainpower Secret 138. Pay Less Sales Tax On Used Cars 129. A Secret To Avoiding People 133. Low Fat Isn't Always Low Fat 120. Stock Broker Secret 118. Save Money On Medications 127. Improve Your Lottery Odds 113. Kitchen Bacteria Secret 143. Demonstration Of The "Laffer Curve" 131. No Vacancy Doesn't Mean No Rooms 128. Computer Security Secret 148. Shopping Card Privacy Invasion 116. Better Than Arguing 125. Stock Market Secret 140. Hotel Room Theft 135. Older Drugs May Be Better 123. Hotel Room Deals 117. Resume E-Mail Secret 144. Pickpocket Safety 7 .by Steve Gillman 112. Cheap High Blood Pressure Treatment 132. Avoiding "Wind Chill" 141. Travel Safety Secret 147. Secret Of Better Conversations 119.A Book of Secrets . Real Estate Lawsuit Protection 134. Motion Sickness Secret 146. Getting Insurance Claims Paid 139. Credit Safety Secret 149. Cheap Viagra Substitute 115. Hotel Concierge Secret 124. How To Get Two IRA Tax Deductions 142.You Aren't Supposed to Know . Diamond Ring Savings Secret 114. Calorie Secret 126. The Cleanest Restroom Stall? 121. IRS Audit Secret 136. Real Estate Listing Secret 130. What Does Reduced-Calorie Mean? 145. Secret Of Safer Hotel Stays 122.
Burglars Like Bushes 167. Another Media Bias Example 158. Job Interview Secret 151. Burglar Alarm Secret 161. Drug Research Lies 159. Who Really Pays The Most Taxes? 187. Viagra May Not Be The Answer 168. Hydrogenated Oil's Evil Twin 169. Pure Fruit May Mean 30% Fruit 164. Personal Energy Secret 153. Best Guard Dog According To Burglars? 172. Globalization Secret 162. Highway Toll Secret 173.You Aren't Supposed to Know . Another Mutual Fund Tax Secret 176.by Steve Gillman 150. Sweaty Palms? 171. Think Lincoln Wanted To Free The Slaves? 188. Watchful Eyes 8 . Longevity Secret 154. Best Time To Buy Plane Tickets 163. Secret Cancer Killer 183. Slot Machine Secret 177. Which Psychological Therapy Works? 160. Surviving A Hospital Stay 182. Retirement Secret 180. Hotel Room Bedspreads 152. Tooth Brushing Secrets 184. An Herbal Sleep Aid That Works 165. Gasoline Secrets 178. Reduce Cold Sores 181. How To Retrieve A Letter 170. Home Security Secret 174. Dirty Hotel Rooms 157.A Book of Secrets . Insect Protection Trick 179. Lost Bombs 186. Appendectomy Mistakes 175. Biased News 156. A Secret For Ending A Phone Conversation 155. Credit Counseling Secret 166. Pricier Models May Cost Less To Produce 185.
Offshore Account Warning 192. Reducing Taxes When Giving To Charity 194. How To Get Health Insurance Claims Paid 221. How To Have Bank Fees Reversed 214. Credit Card Credit Score Secret 216. Cutting Short A Cold 201. Sneaky Check Clearing Practices 213. Watch For Funny Math 204. How To Hide Valuables 198. Money Causes What? 190. Best Time To Fill A Prescription 9 . Tea For Preventing Anthrax Poisoning 205. Discount Shopping Clubs Save You Money? 196. Doctor Appointment Secret 207.You Aren't Supposed to Know . Pinkeye Cure 211. How To Get An Interest Deduction On A Car Loan 193. Choosing A Financial Advisor 195. Sun Danger Hype 199. Spotting a Fake ID 209. Banks Versus Money Market Funds 208. Dealing With Debt Collectors 222. Subliminal Scent Marketing 218. Sales Trick 197. Adding Odors And Sounds 202. How To Eliminate An Old Debt 217. Cell-Phone Credit Card Scam 206. Tax-Free Cash From Your Real Estate Investments 191. Why Cities Have New Public Phones 200. Buy Local? 203. Best Time To Have Surgery Done 223. Getting Past Automated Phone Menus 220. Prozac Doesn't Work 212. Little-Known Drug Database 210.by Steve Gillman 189. Eliminating A Late Credit Card Fee 215.A Book of Secrets . How To Find Out Of Print Books 219.
I hope you can make good use of it.A Book of Secrets . techniques of control. will be entirely new to you.000 miles.You Aren't Supposed to Know .000 mile frequency. and is explained in greater detail there. because any purchaser of this book probably already looks outside the mainstream for information and knowledge. you'll have an extra 17 oil changes. Now you can avoid throwing away thousands of dollars on oil changes over your lifetime (That pays for this book a few dozen times over. In 100. that is an extra $544! That little secret comes from the bonus e-book 99 Lies. don't worry. I bring it up here to show you what a little knowledge can do for you.by Steve Gillman Introduction Is there such a thing as "secret information?" Some people may think that not much remains truly hidden anymore. Some of these secrets you may have read about before. for example. however. If you're one of the few who already knew this one. Of course many of the people "in the know" don't want you to know about them. There will still be much for you to learn and use in the following pages. if you change the oil every three thousand miles instead of the manufacturer's recommended 6. At $32 per oil change. Much of it. doesn't it?).000 miles was simply invented by the oil change industry? There is no real basis for it. Politicians. salesmen and others use subtle techniques to influence you. and secrets. Not true! There are many little-known tricks-of-the-trade. 10 . Do you think they want you to know what they're doing? What else is being kept from you? How about the truth regarding oil changes? Did you know that the standard of an oil change every 3.
Finally.You Aren't Supposed to Know . To influence them then. A more auditory person would be influenced more if you said. In other words. according to NLP. don't you at least want to know if they are being used on you? The Techniques Some of the best subliminal persuasion techniques come from NLP (neurolinguistic programming).. if it is good for him. waitresses and bartenders who haven't yet put this income booster to work consistently. even if you don't choose to practice and apply the following methods. Is it unfair to subliminally persuade people? Probably no more so than it is to persuade them at all.A Book of Secrets .by Steve Gillman 1 . it depends on what you are trying to get them to do. For example. assuming the person who is persuaded is not consciously aware that they were influenced by it. "You can see how. "I see. A smile can be a form of subliminal persuasion." a few times. In fact. it has been shown in studies that patrons of bars buy more drinks and tip more if the bartender smiles at them." or you would actually show them things. if you hear a person saying..Subliminal Persuasion Techniques You Can Use Today Subliminal: Below the threshold of conscious perception. No real surprise there. they are probably processing information visually. you would use phrases like. "I hear what you're saying. but still a valuable tool for any waiters." and 11 . For example. is it wrong to use subtle techniques to help a woman overcome her fear and enroll in an investing course that can make her wealthy? Is it wrong to influence an obese man to lose weight? Certainly the knowledge and techniques here can be used for bad purposes. They can be used for good as well.
But there are many techniques of subliminal persuasion that are not so well known." and "do this. People do love to hear their own name. Like myself. Use A Person's Name This is one of the most common persuasion techniques. but you have to be careful how you use it. you can see the benefits of this." The sounds of similarly-pronounced words may matter as well. use words like "today.. Some of these may border on unethical at times.You Aren't Supposed to Know . Many subliminal experts will tell you 12 . Ask them how they prefer to be addressed.it is in many books now. I will report on them anyhow. It's not a call to action. you have to use it how they want to hear it. The words "buy" and "by" are a classic example. you need to know about them. you'll find both the well-known techniques (in case you haven't tried them yet) and the more secret techniques. "Is it okay if I call you Betty?" Use Motivating Words If you say "think about it. Instead." they'll do just that. and let you decide which you want to use." Second. there is more subtlety and art to persuasion than just following simple rules." and a Joseph may be irritated by you calling him "Joe. Betty may be irritated if you use her name with familiarity too soon. A Mike may not like "Michael. In any case. First of all.by Steve Gillman "Listen." and "now. Wait until there is a bit of rapport." That's a technique you may have read about before . don't say "Hi Betty!" the moment she walks into your office. use it at the right time." just turns me off. A statement like "Look Steve.. Why? Because others may be using them on you.. In the examples that follow.A Book of Secrets . Unless you are great at reading people and know it is okay. You see. and sometimes even ask permission.. You have probably heard salesmen use this technique and abuse it.
we each are also motivated by some or all of the following: Ego Vanity Pleasure Pain Anger Love Pride Envy Greed Hostility 13 . aural." You may use all of these. It makes a difference which words you use. and see if any smart sale's people are catching on and using them with you.A Book of Secrets . then it's important to him ." repetitively. "I'm not sure how I feel about that." is something a more aurally-oriented person might say. Also watch for the type of words they use. Do they use visual. "We'll be feeling that sun on our backs. Find Key Motivators Our prime motivators are survival. Suppose you want to convince your spouse to go to the Bahamas with you." Pay attention and pick out any words a person uses often." is subconsciously taken as "buy now. However. food and shelter. For example." or We'll listen to the waves at night. or kinesthetic words? "I see" is something a more visually-oriented person would use. consider what words you commonly use.by Steve Gillman that even using "by now. A person who is more kinesthetic will use expressions like." is not the same as "We'll see sunny beaches. as in "By now you can see that this car is luxurious.so start using it: "You can see how efficient this RV is in its use of space." This can be important. if you hear a man use the word "efficient" often. Remember to use their words. "I hear what you're saying. but one of the three types of words will usually work better than the others.You Aren't Supposed to Know ." Now you'll know what's going on if you hear a salesman using this little trick. To see this in action.
"When I first met him." At this point. You ask what it was that made her fall in love with her last boyfriend. You are in a casual conversation.A Book of Secrets . Ask Questions You want to know a little general information about the person you are trying to influence.by Steve Gillman Acceptance Approval Maternal Instinct Random Feelings Listen. You especially should ask about previous decisions. he really listened to me. and you have identified "ego" as a strong motivator in a prospect. If you walk her to her car." she starts. for example. If you are raising money for a charity." she adds. but you also want to know specific things. or have plans to deal with them. "and I could tell he was really paying attention. you should always listen to a woman (or any person) you want to be with. 14 . you have some good information. For an example of this in action. let's suppose you want the woman in front of you to be your new girlfriend. of course. you can perhaps promise to give him a prominent mention in your newsletter if he donates enough. "He was such a gentleman too. so you can avoid those areas. listen and listen some more. Then you can identify those motivators that are strongest in a person This is valuable knowledge if you want to influence them.You Aren't Supposed to Know . "And I just felt safe when I was with him. Of course. If she pulls out a cigarette you better be ready to light it. You need to determine in what areas he or she is defensive. and the subject of partners comes up. The idea is to find a way to use their own motivators to influence them to do what you want." At this point you would want to look right into her eyes and really listen. for example. you know you better guide her around that patch of ice (make her feel safe) and open the door for her (be a gentleman). The information you gather will help you determine what circumstances and information this person needs to make a decision and act. not just pretending to.
" When done well. you need to help him be the "expert. volume 44. you need to ask questions like. tested the effect of mimicking behavior on 166 students. Both showed that subtle mimicry worked. you can establish rapport quickly and easily with most people. There are simple ways to do this. France. and reported in the Journal of Experimental Social Psychology. you change your body posture. for example. Those who did copy the behaviors of the prospects made a sale 67% of the time. Change your language to more closely match theirs. People are more easily persuaded by people they like. You continue to mirror and match. Subtle tones and non-solid colors are usually best in this respect. One part involved job negotiation. and another involved the interaction between buyers and sellers.by Steve Gillman If you are trying to sell an investment to someone. The lesson is that if you want to persuade people. page 461.A Book of Secrets ." This means that once you have established the bond. Use the same facial expressions. How well does this work? A study done at INSEAD business school in Fontainebleau. Be a chameleon. Laugh when they laugh. These were role-playing 15 . be like them. to see if they unconsciously do the same. and you can test this by "leading. you need to start selling his wife too. This is called "mirroring and matching. or to whatever action you want them to take. If so. but you also start to lead them right to the bottom line on the contract." Be Like Them People like people who are like themselves. they are ready to follow. "What have you invested in before?" Then ask "How long did it take you to decide on that investment?" and "What made you finally decide to invest in that?" If he tells you that he had to check with his wife.You Aren't Supposed to Know . Then there are the more subtle ways to be like them. Sit like they sit. like dressing in a way that isn't intimidating to them. A bond begins to develop between you. In the buyer/seller experiment. If he says he makes up his own mind and doesn't like pushy salesmen. those not using mimicry made a sale less than 13% of the time.
) I can't promise you that price." and he may still feel good about the situation. (But maybe a good price. (There's no way. That half elicited much better ratings for the drink. (But maybe you'll get it. inflection provides much of the actual meaning.by Steve Gillman experiments. (But I can promise someone else.) I can't promise you that price. and the students talked to be them even drank more of it. and followed by the implied meaning. (But I can promise something. Use Inflection It is easy to assume that a sentence like "I can't promise you that price.A Book of Secrets . If you can't promise him that price. In reality. The students did not know that the drink was fictitious (an existing soda was used). but the effect is real. Mirroring and matching works." has only one meaning. I can't promise you that price. (But maybe someone can. so there is undoubtedly some advantage.) I can't promise you that price. though. and if you think that the prospect suspects you are mimicking him or her. each with a different word emphasized.) The meaning of our statements is determined by which words we emphasize. and it is a subtle process.) I can't promise you that price. North Carolina. Look at the each of the sentences below.) I can't promise you that price. especially if you immediately follow with what you can 16 . In another study. you can tell him "I can't promise you that price. Half of the salesmen mimicked the facial expressions and behaviors of the students. so it is still an open question if you could get that kind of dramatic advantage in real life situations.You Aren't Supposed to Know . this time at Duke University in Durham. But be subtle. or that they were in an experiment. students were asked to talk about a new soft drink with sales representatives. stop.
"If I remember right. so do you like Cancun or the Bahamas better?" It is tough for someone to say they are not interested when you just found exactly what they said they wanted. How To Plant An Idea To plant an idea in a person's mind. you find something that fits their needs. I think we're in luck. you said you wanted a warm beach. this technique works well. and with nearby nightlife. Suppose you are selling prepackaged internet businesses. You ask a prospective client.You Aren't Supposed to Know . but the ideas that most of them plant in their friend's minds are fear-based. "Isn't that really 17 . "Have you seen the statistics for the failure of new restaurants?" Or a woman wants to travel alone and her friends asks. so we don't like to act against what we say. After listening to what they want. "What will you do if this internet business doubles your current income?" A question like that plants the idea of success. "What will you do if your plan doesn't work?" In this case you have planted the seed of doubt. and then show them how you can give them that. and his friend asks casually. Both of the packages we just looked at fit your criteria. we'll suppose you are selling a prospect a vacation. This gets them thinking in that direction. and the process of answering of it generates excitement. Understanding the subtle power of inflection will mean you actually say it. You probably know what you want to say to a person. Use Their Own Words Restate what a person has said they want. for example. This doesn't have to be a negative plant. say something like. under $2.by Steve Gillman promise him. This is why. We all need to have some internal consistency. and then say. For an example. as long as you have what they need. The idea is simply to get a person to answer in a given direction.A Book of Secrets .000 for the week. A man wants to open a restaurant. Be aware that people all around you use this technique half-consciously. though. and reminded them of their words.
talk about how exciting something is to you. and invite the person to participate in the discussion. as long as it's one from your store. This could be whatever state you think will be useful. Getting People To Be Their Own Salesmen People generally don't like to be "sold" by anyone but themselves. If he has good reasons. and they will likely become angry all over again. for example. you'll have more success if you know how to get your "prospect" to make the sale's pitch. The idea here is to get him to start arguing for a particular television. if you want to generate some excitement in a friend." For example. you might want to try more positive ones. because you normally are only hoping to get the prospect to buy "something. rather than telling him what he needs to do (few care for our "helpful" advice).You Aren't Supposed to Know . if you're selling him a large-screen television. "What would you do if you really needed to get out of debt quick?" This could get your friend thinking in the right direction.this is the crucial part . admit it to him. if a friend has credit card debt. For example. and . you might ask. talk about that state. After he has seen a few then. and ask what gets her going. Here are some examples of how this can be done. So whether you want a man to buy a television or your husband to take you to Hawaii. as though he is winning an argument. You can also ask people to recall something from a time you know (or can assume) they were in the state you want them to be in now.A Book of Secrets . How To Create A State Of Mind To create a state in a person. it isn't necessarily important which one he buys. She will likely get excited as she explains. you ask him which one he favors.by Steve Gillman dangerous?" If you choose to plant ideas in your friend's minds. and have them recount it. For example.ask him why. You 18 . In a regular sales situation this technique is much easier to use. Remind them of some injustice.
" where you want one particular outcome. "They have these shark-fishing cruises and volcano tours. if he is already resistant to the idea of the trip. that's where she needs to start the conversation. you have to be more creative. To do this. emotion. his wife needs to get him arguing for the trip. 19 . However. she'll work in her hiking or beach time once they finally plan the trip. When faced with possible inconsistency. Of course. but hiking would be fun too." the stress resulting from holding two contradictory cognitions at once. It is hard for a man to then say no to his own sale's pitch. He has no reason to get defensive about a trip that isn't even being planned or directly suggested.I mean if we ever go there someday?" She isn't suggesting buying tickets yet. suppose a woman wants to convince her husband that they should take a vacation in Hawaii. and actually imagining them. if they ever go. Once he answers. First. She may want to go for the beach and hiking opportunities. we experience what psychologists call "cognitive dissonance. His wife gets him to sell himself on the idea. he "wins" the argument for a trip he might have said no to if she proposed it outright. For a "sale.A Book of Secrets . belief or behavior. she immediately asks him why he would want to do these things. This get's him arguing for shark-fishing and volcano tours in Hawaii. and say something like. can be a thought. which gets him more excited about the trip. As she hesitantly acknowledges that his idea of fun isn't so bad. For example. Which sounds better to you . Using Cognitive Dissonance We all try to be consistent with what we think we should be. she can casually mention another friend who went. but if he would be more excited by shark-fishing and volcano tours.by Steve Gillman essentially let him sell you on why he should buy that TV. and what "his" activities would involve. just telling him what fun he could have will cause him to argue against the idea. she should find some activities he would enjoy there. Instead. possibly adding other thing he would like to do. and what we believe or say. So he answers. attitude." in this context. A "cognition. but just asking a hypothetical question.You Aren't Supposed to Know .
for example.You Aren't Supposed to Know . "if you really want to get a stereo today. By the way. He will feel uncomfortable acting in a way which contradicts what he has said. I think I have what you need right over here. I want to bring something home tonight. but describe it in a way that makes him not want it. "Well. he could alter his belief. Here's how it might work: A man enters your stereo shop one evening and tells you a little bit about what he is looking for. influencing him to follow through on them. but the important point for our purposes is that he feels the need to resolve it (we all do). He could blame it on other factors. The idea is to get him to say something that you can use. or just trying to persuade a man to take a particular action. recognizing that he's not always nice perhaps the least likely option to be chosen." reminds him of his words. You tell him about some stereo that you'll be selling in a couple weeks. an idea.by Steve Gillman For example. Is this a dirty trick? Yes. The many psychological responses to cognitive dissonance are fascinating. a common way to resolve one's own self-doubt. This is cognitive dissonance. First. That uncomfortable feeling he experiences is less about her being hurt as it is about violating his belief about himself as a nice man. so if you really want to get a stereo today. or in such a way that any other choice causes the discomfort of inconsistency. suppose a man thinks he's a nice person. you have what you want. and you are with friends who might help. thus making it her fault. but how do we use them? Start by getting people to say something about who they are or what they believe. Let's look at a non-monetary example. "Yes. telling himself he's only this way when tired. right?" If he agrees. not his.A Book of Secrets . Second. After he says something like. he can explain why she deserved it." The phrase. it's getting late for more shopping. He can do so in number of ways. but says something cruel to a woman he works with. Instead of 20 . Suppose you are trying to organize a clean-up of a local park. Then fashion your "sale's pitch" in such a way that doing what you want resolves any cognitive dissonance. You finish with." you might now say. You want something today. this works whether actually selling a product. "But that won't be here for a couple weeks.
and 56% agreed. so could I have just thirty seconds of your time?" In his mind. Afterwards. Other research shows that any minor commitment makes people far more likely to make a larger one. Then they were told it would start at 7:00 A. and 95% still showed up. and ask for a small commitment based on it. of course. for example. if you want to influence a man politically. you steer the conversation to the trash in the park and let them talk about it.M. Then you suggest." and you feel cognitive dissonance when thinking of denying the next request. you probably care about justice.by Steve Gillman asking directly.M. I am not 21 . shouldn't we?" As soon as they agree. he will give you that thirty seconds. for an overall compliance rate of over 53%. By watching him at all. In one study. "Hi. It becomes easier to say yes. One group was told beforehand that they would have to show up at 7:00 A. at least when used consciously.A Book of Secrets . he immediately agrees to the first part. you've created a cognition of yourself as the "helpful friend who watches the dog. Only 24% agreed to take part. For example. you're more likely to later agree to care for him for a week (don't you hope your friend doesn't know these tricks?). Small commitments lead to larger ones. you might start with. Publicly stated beliefs and commitments are the most uncomfortable ones for a person to contradict or back out of.You Aren't Supposed to Know . This is just a first step. One obvious lesson here is that you might want to mention the good stuff first when seeking a commitment. psychology students were asked to participate in research on thinking processes. due to your subtle inference that if he cares. more than twice that of the first group. This is true even though you never said you would watch him for a week. If you first agree to watch you friends dog for an hour. having agreed to something. Another way to use cognitive dissonance is to suggest something about a person that they can agree with. The second group was first asked if they would participate. and to be consistent he feels the need to grant your small request. even if the new information makes them not want to continue. reported in the Journal of Personality and Social Psychology. people feel uneasy saying no. you ask each one which day they can volunteer a few hours to help you. "Us city residents should do something about it. This is all very manipulative.
He had two accomplices sell raffle 22 . After such a generous gift. a study was done by Cornell University researcher Dennis Regan. I have read about car salesmen who stop heated negotiations to step out to buy themselves and the customer a soda.You Aren't Supposed to Know . This psychological phenomenon is often used by smart salesmen and others. which he or she can use in very profitable ways. but Frank insisted." We tend to feel a sense of obligation when given something. I'll pay a dollar more for the car. "It's yours. They claim that they close a lot more deals this way." But what really happens is the creation of a less-conscious sense of obligation toward the gift-giver. and I think there are morehonest and rational ways to persuade others.by Steve Gillman recommending that you use these techniques. thinking that flattery would help him get what he wanted. Frank took it off and handed it to the Joe. "Yeah. at least you'll be able to recognize that now. "Okay. True story (with names changed): In a big-money business negotiation. could you let him know that you saw me here by nine this morning?" She didn't see him until ten. if the boss comes by. Joe found it difficult not to agree to some of the terms Frank immediately proposed in the negotiations. or that car buyer might think. Joe mentioned that he liked Frank's expensive watch. It seems that a one-dollar gift may just make a person hesitate to argue about a $300 item." Joe tried to refuse." She happily takes it.A Book of Secrets . okay. "I've got another. But if these less-honest methods are being used on you. The Obligation Trap John comes up to Sally in the office and hands her a bar of her favorite chocolate. A $600 watch may have bought Frank tens of thousands of dollars in concessions." he said. Joe might allow for a $600 concession. If it were. "Hey Sally. To understand how powerful this can be. "I just saw it and thought you might need a mid-morning snack. but she finds herself saying. Later in the day John casually says to her. Notice that this is not a rational calculation.
this is exactly why many charitable organizations send you free address labels when asking for a donation. he sold twice as many tickets to the workers. particularly an obligation to give you some information. The second was rude and very negative around everyone first. before mentioning the tickets. Apparently the sense of obligation created over-ruled people's normal tendency to buy from the nice guy.A Book of Secrets ." can dramatically increase sales. Real shoppers will respond by at least checking out what is being sold.by Steve Gillman tickets to employees. and you tell him some juicy bit of information. She feel more comfortable buying if she knows others who have done so. If you want to create a sense of obligation in a person. This is the principle of social validation. he will feel inclined to return the favor . I'm not sure that the saying "give and ye shall receive" was meant as a subliminal influence technique. Interestingly. By the way. this can mean mentioning other purchasers who the prospect knows. "Do you want to know a secret?" Once he says yes. Social Validation Theaters have been known to have accomplices in the audience who clap or laugh so that real audience members will do the same. tell that person a secret.You Aren't Supposed to Know . But be wary of it being used on you. despite the fact that he was rude and the other seller was nice. The first made an effort to be friendly to everyone first. In a retail setting.when you are ready. Use it if you think it is appropriate. but it works. There is one more important way this is used. We want what others want. perhaps assuming there are good reasons others have chosen these things. We look to what others around us are doing to validate what is normal and acceptable. but then bought drinks for the employees. In sales situations. Testimonials from "ordinary people" do the same thing. Afterwards. This may work even better if you first ask. just calling something a "best seller" or "our most popular product. a store could hire undercover shoppers to congregate around things that they want to sell more of. 23 .
" The lesson? If you want to get a man to buy your handmade banjos or agree to a fishing trip. don't be tempted to ask a person for "one good reason" why they disagree with your plan or idea. Less Is More This is a subtle technique that is based on the latest research into how people form strong opinions. Instead. They'll not only find one. "I'm only offering this to a few people. always have your "last four" (or two or six) in your hands. while the other half were asked to give just two reasons why this was a bad idea. We respond to scarcity. but it will be convincing to him or her. and only this week.You Aren't Supposed to Know . "today only. and they often feel more strongly if they have just a couple good reasons. when trying 24 . evidence that a product is actually better doesn't seem to matter nearly as much as the mere assertion that it is a customer favorite. sometimes buying things we wouldn't have bought or buying more than we need. In fact. Half were asked to give eight reasons why this was a bad idea." They're there because they work." or "limited quantities." If you are selling raffle tickets. because this is the "last chance.A Book of Secrets . In one university study. Other studies have confirmed this tendency to be more convinced by fewer arguments. In other words lying to us and using social validation works. students were told there would be new exams as part of their course. studies show that if people have many reasons for believing something. tell him something like. Interestingly. Researchers theorize that because it is easier to come up with one or two good reasons. Scarcity We have all seen the signs in stores that say. Those who gave just two reasons were later much more opposed to the new plan. they ascribe less value or weight to each. The practical application? First of all. it is easier to have confidence in those opinions.by Steve Gillman but without really knowing if the item actually is popular. for example.
this suggests authority and confidence. Because of this. To listeners. 25 . "How are you doing?" said sarcastically is obviously communicating something different than an excited "How are you doing?!" said with a smile. Try both upwards and downward inflection at the end of sentences until you are clear about the difference. Inflecting the voice upwards at the end of sentences is perceived as doubt and lack of confidence.A Book of Secrets . By law the judges can't tell the jury of these. What you may not have known is that they are specifically taught to inflect their voices downwards at the end of their sentences. A confident and trustworthy voice and good eye-contact can go a long way toward influencing people. people with a deeper voice are judged to be more sincere and believable. find a few short things to read aloud. but it's hypothesized that judges are communicating their bias in their attitude and tone of voice. Record yourself. For some reason. One last tip about voice. Your voice also conveys meaning according to how you say certain things. ask him to tell you one or two (three at most) positive things about your idea or product or proposal. record yourself again to see if you are improving.You Aren't Supposed to Know . making them seem more trustworthy. Using Your Voice You probably know or suspected that news broadcasters have voicetraining. You may want to try that before getting in front of an audience. and after practicing for a while. some speakers drink hot tea just before a speech. Are you communicating what you consciously intend? If not. Watch your tone of voice and how you say things for a couple days.by Steve Gillman to persuade a person. start practicing. to make their voices sound lower. To train yourself in this way. It was found that juries in California were two times as likely to convict defendants with prior convictions and criminal records if the judge knew about these.
And perhaps choose carefully the words that you use to 26 . common sense. If speaking about Republicans and their causes. crisis. people were asked if they had headaches occasionally. In other words. cheat. "dream. How do you use this information? Think of the words to use that will most likely influence the person you are talking to in the direction you desire. simply by changing one word in the initial question.A Book of Secrets . corruption.7 headaches weekly. they were to use the words.2 per week." The lesson? Watch out for how others use certain words to quietly affect the way you see things. "Can I buy you a drink?" he might try. courage. destroy. and asked to estimate how many. freedom. The average was 2. Then they were asked to estimate how often. instead of asking. they were supposed to use the words. "Do you want to stay trapped in your job. fair. "Would you like a delicious glass of wine?" If you want to influence a choice.You Aren't Supposed to Know . "betray. In a more dramatic case. and the others sound worse. The average was ." When talking about Democrats and their causes. or would you like to make some money in a fun business?" "Would you like the regular beer. you make the one you want the person to make sound better. or the cold and tasty special?" "Are you going to stick with what you know and the results you've had. for example. Much higher speeds were reported by those asked the first question. devour. disgrace. or "hit" the other car. or are you going to learn the powerful secrets found in this book and start living better? Just associating certain words with a person or idea can influence how people see that person or idea. duty. Words alter our perception of reality. Another group was asked if they had headaches frequently. researchers influenced participants to estimate three times as many headaches. If a man wants to buy a drink for a woman he doesn't know. defendants in lawsuits regarding car accidents were asked either how fast they were going when they "smashed" into the other car. Newt Gingrich (former speaker of the house of representatives) is said to have circulated a list of words for other Republicans to use.by Steve Gillman The Words You Use In a study. family. bizarre.
If you have a retail business. you may want to experiment with this technique. without the request for the three-year commitment. and then make a smaller request for what you really wanted. You mention your bills and talk about how you're going to have to borrow a few hundred dollars from someone to stay out of trouble. you say. Could you loan me $20 until next weeks paycheck?" Relieved that you aren't asking for hundreds of dollars. and more customers who would have bought the $200 one buy the $900 one. In one study. This is used by smart business people all the time. when he is thinking you're about to ask for a big loan. At this point. They may not ever sell the most expensive one. on the next day.You Aren't Supposed to Know . people do as they are expected to do. If a furniture store has two types of kitchen tables. Only 31% of them agreed. you want to borrow $20 from a co-worker. After the salesman shows you the $4. How do you use this? Request much more than you need. They almost all said no. the $900 one doesn't seem so expensive. "Hey. one for $200 and the other for $900. Using Expectation In general.by Steve Gillman describe those things which you wish to promote.000 couch. he agrees. There was a study in which 27 . The next day they were asked to donate just one time. The first group was asked to donate their blood every two months for three years. researchers asked college students to donate blood.000. by the way. but by contrast it makes the others look much cheaper. It's a matter of contrast. for example.A Book of Secrets . that same person is more likely to then agree to a smaller request or purchase. all they have to do to increase the sales of the second is add one for $3. The control group was simply asked to donate once. 49% agreed. You can also hint at a larger request. Using Contrast It has long been noted that when faced with a large request or purchase to which a person says no. I don't have any cash on me for lunch. Suppose.
Do you think he would be taken seriously? There are reasons to dress a certain way if you want to influence people. Another form of specific expectation is praising what you want to see more of. and in good ways. adults doing difficult mazes to solve did better when they were told they were designed for grade school children. regardless of inherent ability. 28 . If you want a person to agree to some plan of yours. act as though you expect them to.You Aren't Supposed to Know . because you build a "community expectation" about the person's behavior. In another test. it seems reasonable that we can influence people with healthy praise.A Book of Secrets . Want employees to show up early more often? Praise them when they are early. After a while.. Based on research like this and our own experience. Clothing Suppose a man dressed in a ripped t-shirt got up in front of an audience at a seminar on how to get rich. You can use this phenomenon to influence people. the percentage of woman wearing red on campus doubled from 11% to 22%. Most of us have seen instances where this works in negative ways as well. In one study. the students of a psychology class decided to compliment any woman wearing red. Cruel people encourage this self-image-lowering phenomenon with comments like. The children that teachers expect to fail are more likely to fail. if Joe works for you and you have assigned him a project with a deadline. do you?" Specific expectations can work as well. to see what would happen. This won't always work. And we know that one's own expectations have a profound impact on performance. You could reinforce that by letting him overhear you praise him to a colleague. For example. you can make it clear that you have confidence in him.by Steve Gillman girls who were told they would do poorly on math tests actually did worse on them than those who were not told that. "You don't really think you'll succeed. Want someone to help you more? Praise him for how helpful he is. but it increases the odds. One last note: praising in public may be even more effective than in private.
A Book of Secrets . Ego Stroking You have probably met people who tell everyone what they want to hear about themselves. 29 . though." About 14% of the people who had been waiting for the light to change decided to follow him.by Steve Gillman Dressing like the person you want to influence may help. In a simple experiment. If you haven't tried this kind of basic flattery. There are more subliminal techniques involving ego.You Aren't Supposed to Know . For example. Nonetheless. On the other hand. The next day the same man did this again. Then you move toward asking for what you really want. We have expectations for the clothing worn by people in certain positions. if I ask a strong chess player to evaluate my game. but this time dressed in casual. I set him up as the "expert" after all. it actually can be effective. The basis of this "trick" is to find something that you can make the person an "expert" at. We also make assumptions based on what they are wearing. suppose Sam wants his friend to help him move his things into his new apartment. People follow the example of those they perceive as "authorities. sloppy clothes. a man dressed in a suit crossed the street at a fairly busy intersection while the sign said. "Don't Walk. because people tend to like those who are like them. Most of the time this isn't really subliminal ("below the threshold of conscious perception"). and clothing is one of their first clues to similarity. so they will often comply with your wishes. they like it and want you to continue. people in jeans still expect their financial planner to wear something more formal. This time only 3% of the waiting people followed. and then ask for his or her opinion. For example." and clothing helps create that perception. because people are perfectly aware that you're appealing to their egos. he won't normally notice that his telling me I'm a decent player is actually an ego trip for him. and are more likely or less likely to follow them according to their clothing. and to be able to say I'm good he has to be good enough to recognize that.
Whatever it is. but I'm late for my daughter's recital. by the way. Be careful how you use this. "I know you probably don't have the authority. it is a common response to "prove" those abilities. One way this is used is with simple questions like. I totally understand. Then he says. This makes a him more likely to agree to the request. Do you think this is good enough?" Whatever the answer. We all tend to defend our egos. if he didn't want to do it before. "By the way. One of my favorite stories of using an ego challenge was from a man who was stopped by a highway patrolman for speeding.by Steve Gillman His friend loves clothes and thinks dressing well is important. Could you help me move a few things into my new apartment?" His friend has already been put into the "helpful mode" and has had his ego stroked by the insinuation that he is an expert on dressing for success. "I know I was going too fast. but if used properly they not only work. and I was thinking of wearing what I have on now. "If you can't do it" suggests that he may not have the authority. It seemed certain that he would get a ticket. I have an interview next week. He started with. so Sam says.You Aren't Supposed to Know ." Notice that the line. but the closer you get to making the ego challenge obvious. Sam asks his friend for a few more pointers. He wants to prove that he can. but go unnoticed." This could be even more effective. now he does.A Book of Secrets . I don't normally speed. but it is a subtle ego challenge which insinuates that the officer doesn't have much power. especially those of our profession or area of expertise.. It is said in a nice way. To prove otherwise. maybe you can help me. "Hi!" and a smile. but. he has to let the man go. You might say something like. Can you let me go with a warning? If you can't do it. there is something else I could really use your help with.. the more likely 30 . When specific abilities are challenged. "Are you sure you can do that?" It should be asked with some hesitation or doubt in the voice. Ego Challenges Subtle challenges to the ego can backfire. which he did. but he knew how to both be nice and challenge the officer at the same time. "Hey.
They may lean over the table or step closer. you should avoid all touching. . subtly act as if you own the place. you want the person recognize the challenge on a deeper level. but worth a try. "This opportunity is really only for people ready to take action. and match their facial expression. Use your judgment. A wine salesman might say. . forearms or hands while emphasizing a point or agreeing with a person can be a powerful way to establish rapport.Handshakes are not always a good idea. have good but relaxed posture. a recruiter for a multi-level marketing company might tell you. 31 . but always put out your hand once they do. . Cues and Tips (Some of these are unproven.The more receptive a person is to you . For example.Don't discuss anything while you are standing and the other person is sitting. Ideally. the closer they move. . and hoping you will try to prove him wrong by signing up. but not consciously. This is perceived as less confrontational. . and nod to people." Ego challenges work when done right. This technique is often used in high-pressure sales pitches.A Book of Secrets .Brief touches on shoulders. unless you are truly skilled in reading people.) . . Moving away from you means they are less receptive. Secret Subliminal Clues." The buyer can then be discriminating or "cheap.You Aren't Supposed to Know .Face women directly." He is suggesting that you may not be such a person. However.by Steve Gillman it will be seen as a direct insult. "This one is a favorite of our more discriminating clients. but take an angular stance to men.On first meetings. even if you haven't met.Sitting side-by-side can be much less confrontational and more conducive to good rapport than sitting across a desk from someone.
and want you to confirm it or explain it away.A Book of Secrets . . they are cooperative and ready to agree. . This varies greatly from culture to culture and person to person. Also.2 to 4 feet. .When they say "Let me see if I got this right.by Steve Gillman . . A rough guide: Intimate 0 to 2 feet. It can also mean they see a problem. if the person's hands are palms-up. they intend to dominate the you and/or the conversation.When showing charts or pictures. and ask if they have any questions. . Palms-down means you should slow down. . . it is best to let them express their feelings 32 . . so follow their lead and respect their space requirements. if you want to dominate them. Public .You Aren't Supposed to Know . It is best to start over. as long as. with the forefinger raised. .If their hands are clutching the chair or table. . Either way.Have the right amount of distance between you.4 feet or more. don't grip a pointer like a knife. everything you say is as they expect.Body positions can be just a matter of comfort.After a statement or question.Cheeks get pale when a person is agitated.If their hands are tightly closed in a fist.Casual showing of a fist or back of your hand can influence a submissive person. they are defensive.If their hands are clutching their body. they are naturally aggressive or you pissed them off. but watch for changes just after they say something. Don't show the back of your hand or a clenched fist when you point. You may have to make the right moves and countermoves to establish respect and rapport." they are ready to decide. upon review. Ask a few questions to discover their true feelings.If their hands are on the table. they have no belief or trust in you. a decision is near. hostile or aggressive. like crossing their arms defensively. point without looking (look at the person). In this case. Personal .
or their fingertips are steepled in front of them.Dress as the person you want to influence would want or expect.People distrust people wearing sunglasses. . Make them comfortable. and broken with a sideways glance (never downward).Initial eye contact with someone you're meeting for the first time should be intense but brief. .If their hands are grooming their hair.If their head is tilted forward.Glancing to the side can mean they are under stress. or shading the eyes. they are unsure if they agree. .A Book of Secrets . and glance away when done. . and between the top of the eyes and the chin in a social setting. they may be aware that hands communicate. . .Establish eye contact when you start speaking. . .When their hands are clasped behind their heads. and there eyes are just under their lids. .by Steve Gillman before continuing.If their hands are out of sight. .Look at a person in the area between the top of the eyes and the point of the nose for business meetings.Look at a person when they start talking. and won't listen to you.You Aren't Supposed to Know . this means they don't believe you and are ready to fight. aimed directly at you. 33 . don't agree.When their hand is rubbing their forehead. or toward the person if you expect a response. break contact when they pause. . and then look back again.A general rule: maintain eye contact 2/3 of the time man-to-man and 1/2 the time man-to-woman. they are usually bored. less than five seconds. they want to dominate you or the situation. . .
make it brief and smooth. No pattern of questions and answers is permitted to develop. When the subject enters the room. it is better adapted to use by two or three.A Book of Secrets . the first interrogator asks a doubletalk question one which seems straightforward but is essentially nonsensical. Ask. Sometimes two or more questions are asked simultaneously. Shake hands and try hard to leave a good impression. nor do the questions themselves relate logically to each other. . indicates receptivity and warmth. The Darker Side Of Persuasion I recently read portions of a CIA Interrogation Manual. "The confusion technique is designed not only to obliterate the familiar but to replace it with the weird." for example.You Aren't Supposed to Know . . "Alice in Wonderland. .) It wasn't terribly relevant to persuasion on people who are free to get up and leave.by Steve Gillman .Raised chin and clamped-shut mouth is anger. is a confusion technique used to get information.When parting.Eyes wide open and looking at you means a desire to know more.Arms folded or legs crossed indicates defensiveness or uncertainty. . "In this strange atmosphere the subject finds that the pattern of speech and thought which he has learned to consider normal have been replaced by an eerie meaninglessness.Squinting may mean doubt or a question.Tilting their head. and volume of the interrogators' voices are unrelated to the import of the questions. Whether the interrogatee tries to answer or not. Although this method can be employed by a single interrogator. The interrogatee may start laughing or refuse to take 34 . especially if smiling. (Later you'll learn how to request things under this law. the second interrogator follows up (interrupting any attempted response) with a wholly unrelated and equally illogical query. tone. . Pitch. but I thought it was interesting enough to share a little of it with you. which were made public under the Freedom of Information Act.
35 .You Aren't Supposed to Know . which becomes mentally intolerable. be sure to read the following chapter on mind reading and influencing the opposite sex. But as the process continues. or even to pour out his story. This technique may be especially effective with the orderly. day after day if necessary. just to stop the flow of babble which assails him." For more on subliminal persuasion. obstinate type.by Steve Gillman the situation seriously. the subject begins to try to make sense of the situation.A Book of Secrets . Now he is likely to make significant admissions.
you can learn how to get a better idea of the general state of mind and receptivity of the person in front of you. If you look into his or her eyes and see those pupils growing large . A person's pupils get larger when they are aroused. As you look at them. Let's jump straight to one of the fun ways.by Steve Gillman 2 . You'll see that your pupils get bigger in just seconds..it's looking good for you. Go right now and look in the mirror at your own eyes. There are two ways to use this. they may get big just thinking about a lake you love. Watch Those Pupils You probably know that your pupils get bigger in the dark and smaller in the light.How To Read Minds And Influence The Opposite Sex I hope you won't be too disappointed when I tell you that you'll never read minds like Mel Gibson in "What Women Want. Actually. Anything you like to look at can make your pupils bigger..You Aren't Supposed to Know . 1. because big pupils (unless it's just dark) often mean a person likes what they see. But light levels are not the only things that affect pupil size. if you love to fish. interested and/or receptive. Try this experiment. Mind Reading Watch for changing of pupil size to know if someone is interested in you or 36 .in whatever way would turn you on. And you can subliminally persuade the opposite sex. and you'll understand how immediate this effect can be. imagine a sexy man or woman you are attracted to .A Book of Secrets ." However.
Influencing If you haven't yet experimented with your own pupils. however. you may want to suggest another table. You might have to try to get the person into a room with more light. And yes. See if getting your friend to visualize. If her pupils shrank at the mention of skiing. You'll find that you can quickly train yourself to change your pupil size at will. 2. you have to understand that we all use little clues like pupil size unconsciously as we interact with people. while watching the persons pupils. and use these as necessary. by watching them in the mirror. For example. go try it now. If eyes are dark brown. but you can still watch for relative changes in size. and watch his or her pupils as you describe various places or even ideas. of course. That can cause pupils to shrink." gets a bigger pupil response.by Steve Gillman what you have to say. Note: There is one problem with this little trick.A Book of Secrets . Start with a friend whose interests you know already. If the person is facing a bright light. It is difficult to use on those who have dark eyes. Just find a mental image or two that gets them really big. during the course of a conversation. how do you use this? First. Look at a light briefly when you want to shrink your pupils back down in a hurry. In addition to judging the general level of interest and/or receptivity to you. If the person in front of you has light blue eyes. and got huge when you described a beach you like. it can be tough. Now.You Aren't Supposed to Know . by saying something "Remember how that car of yours looked. it is easy to see his or her pupils. We are affected by people's 37 . but be careful to note if light in the persons eyes is causing the shrinking pupils. The great thing about this little trick is that you can easily test it and refine your technique. you can use pupil size to go a little deeper into a person's mind. you can be fairly certain she would like the Bahamas over a ski resort. you can describe various scenes or delve into different topics. shrinking pupils can mean the person is not interested in you.
38 . They will unconsciously take this to mean that you like him or her. Defensive moves like leaning away and crossing the arms over the chest suggests the opposite. this will make them like you more. of course. Verify this with other signals. Watch For Hair Play When women play with their hair while talking to you.the person in front of you will unconsciously pick upon your enlarging pupils.You Aren't Supposed to Know . In other words . ask a few questions and listen to what they say about themselves. and will reveal more about themselves. By enlarging your pupils at will. Make your pupils get bigger before making the request. you can effectively establish rapport more quickly. it can be (but isn't always) a sign of receptivity. making "mind reading" in the future much easier. Use silence people want to fill that empty space. This is the basis for our intuitive feelings about others. Once you are told what is in their minds.by Steve Gillman expressions and body language even when we haven't yet learned to identify what it is we are picking up on. and for many people. Try this the next time you want to convince someone to do something. you can be fairly certain the same things will keep circulating in there. Just pay attention. Watch the Posture Leaning toward you indicates that the person is interested and receptive.A Book of Secrets . More Mind Reading Tricks Listen This is perhaps the most effective way to read minds.
Note whether it is just due to a stuffy nose. and their eyes go.. Up and to the left . Follow the eyes. Watch the Head A tilting head.by Steve Gillman Watch the Mouth A slightly open mouth is sometimes a sign of curiosity and interest. Watch the Eyes By noticing what a person looks at.You Aren't Supposed to Know . This is true for most right handed people (reverse all this for left-handed people): As you face them.Part Two Here is what people's minds are doing when they are thinking or asked to remember something.A Book of Secrets .They are remembering a visual image. and you may gain some insight into how that man or woman feels about things. and pay attention to the total facial expression. especially if it comes with a smile and eye contact. 39 ..They are constructing a visual image. however. is a sign that the person likes you. Does she smile when she sees certain things? Eyes can tell us a lot about what a person is thinking because they simultaneously show us what the person is feeling and what they are looking at. Up and to the right . Is he fascinated by the buildings around him? Is she disgusted by the dogs in the street? Watch the Eyes . What kind of women does a man look at? Does he pay any attention to the game on the TV? Note whether he seems bored or interested as he looks at different things. you can learn a lot.
Down and to the right . you might catch them doing this and with practice decipher the movements of their lips to know what they're reading. it might appear that you have a way into his or her mind . Get His Or Her Attention With Key Phrases There are certain key phrases.They are accessing kinesthetic feelings. Down and to the left .A Book of Secrets .by Steve Gillman To the right . You can test this on yourself in a mirror.The are constructing sounds or conversations. mouthing the words they are hearing or repeating in their minds. Read Lips Some people move their lips when deep in thought. you can pick up on their thoughts in this way. Here are some examples: "Can you keep a secret?" 40 . or ways of phrasing things that will get the person you are with to focus on you and what you are saying. then.They are in an internal dialog. Use them just before you make your point. Be aware that people who are more ambidextrous may be less consistent in how their eye movements relate to their thoughts. so if you bring it up in conversation. If you train yourself in lip reading. Undoubtedly many lip-reading deaf people already do this.and you do.You Aren't Supposed to Know . If you observe people reading books or newspapers. To the left .They are remembering sounds or conversation. tastes and smells. and the person you are with should pay attention. What they are reading is likely related to what they are thinking at that moment (no big surprise there). Many of us do this without being aware of it. Use these when you have something important to say. It is even more common for people to move their lips to the words they're reading.
" "Promise that you won't tell anyone. If you are single... ask him or her... You'll be surprised at how effective these key phrases can be at grabbing . listen." "Hey. Then just use the most appropriate one when the need arises.attention.. what if I told you. try these out in a bar or other social setting where you interact with strangers. but..You Aren't Supposed to Know ....by Steve Gillman "I probably shouldn't be saying this.." "You might not believe this.. If you aren't sure when it's right..and holding ." "Listen. but." "Now.. I'm going to tell you something.. More Ways To Influence The Opposite Sex Use His or Her Name Try to use a persons name as soon as it feels right..." "I have to tell you something. but.. "Is it all right if I call you Sue?" Use Inflection Remember from the previous chapter that the meaning in a sentence like "I think you are the best dancer here." "Hey." "You'd never guess. 41 ." depends on the word you emphasize. but.A Book of Secrets .." You can notice what little snippets of language grab attention best and add them to this list. I've got a secret for you.
Make Good First Impressions Studies show that men usually form a quick visual impression in less than 20 seconds. and form an "intuitive" first impression in a couple minutes. Ask appropriate questions. Use their interests to lead into a direction you want to go. This technique is a fast way to build rapport. Use Mirroring and Matching Match the speed of your speech to that of the person you're talking to." could be unconsciously taken as defending her honor. Compliment Her or Him Make compliments sincere and of relevance to the person's desires. and then make another judgment based on appearance and personality within a couple minutes. 42 . you can start to lead the conversation and actions where you want them to go. since it implies that other's might not think she is. and tell him how much you like it.A Book of Secrets . For example. Use the same words she is using.You Aren't Supposed to Know . Saying to an insecure woman "I think you are the best dancer here. and then find a genuine way to compliment her in that area. so the person knows you're paying attention. Notice when a man is wearing a new shirt. first discover what a woman is proud of. Sit like he is sitting. Either way the lesson is clear: work fast. Once there is a "bond" built between the two of you.by Steve Gillman This subtle use of inflection can be used to convey "hidden" messages. Women usually place less immediate emphasis on appearance. Listen Always show a genuine interest in what the person is saying.
Most people like this kind of attention. He or she then feels obligated to stand by the answer. can't you?" Have "Bedroom Eyes" Look deeply into the person's eyes. You'll want to use this one at the end of the night to set up that first date: "You can meet me for lunch on Tuesday. Let your eyes wander only slightly. without thinking about it much. 43 . you want to be dressed just a bit better than the others in the room. For example.by Steve Gillman Get A Yes When you end a sentence with a question. Of course. don't overdo this or any particular technique. but perhaps with a nice sweater. right?" and she or he will likely say yes. If the women are wearing jeans. For example. to look at the person's face admiringly.A Book of Secrets .You Aren't Supposed to Know . a woman should try slacks or a skirt. Ideally. The idea here is that if you are overdressed you'll make people uncomfortable. like a piece of art. if the setting is a bar full of guys in flannel shirts. Dress Nicely Dress in a way that isn't too formal or too sloppy. the person you are talking to will often say yes automatically. yet you still want to stand out from the crowd a little. and ignore the people passing by. a man shouldn't come in with a suit on. you might say "You'll let me buy you another drink.
Perhaps all I did was learn more effective ways to take an IQ test. and couldn't increase later in life.How To Increase Your Brainpower 70 Ways You want more brainpower. How about the myth that the number of neurons in the brain is set by early childhood. Contrary to what most scientists used to believe .A Book of Secrets . let's look at the idea that you can't get smarter. True or false? Absolutely false. In any case their arguments fall apart when we consider the latest research into the brain. Does it even make any sense when we consider our experience? Aren't there new tricks we learn that make us able to use our brains more effectively? If we train ourselves to use these tricks and techniques. Some say one's IQ can't be increased. although the public still seems to hold the old view of intelligence.and many 44 . Some psychologists and scientists used to perpetuate this lie. Some claim that although we think and act in better ways. claiming that a person's intelligence is determined at birth. we are functionally more intelligent. If you learn how to gear a car engine more efficiently.by Steve Gillman 3 . Fortunately. but maybe you want higher IQ scores too. and thereafter can only decline throughout life. On the other hand. First of all. and make the car climb hills better and go faster. can you really argue that it's not more powerful because it has the same engine? I raised my own IQ score by at least 20 points after learning and applying certain techniques. the essential power of our brain has not changed. That's a game of semantics.You Aren't Supposed to Know . or at least fixed in early childhood. More powerful is more powerful. the evidence has shown otherwise in recent years. even that could be considered a sign of increasing intelligence.
Breath through 45 . and he did what he did by surrounding himself with intelligent people. Real Life Results Versus Scores Now let me ask you a question. That practice alone has to be worth more than 20 IQ points in terms of real life results. The brain continues to produce new neurons throughout our lives. If you want more creativity. Even better news: It produces new neurons in response to stimulation (mental exercise). learn creative problem solving techniques. In other words. whether you had your morning coffee and many other things. More Brainpower . After you paint your first Mona Lisa. how well you do on an IQ test is certainly affected by how much sleep you got. In other words you CAN increase your IQ score. just like the muscles. who cares what your IQ score will be! Here is a sampling of some of the ways you can increase your brainpower. build your first skyscraper or make your first million. Speed reading can double the knowledge you gain in a given time. you'll score differently on different days.the number of neurons in the brain is not set by early childhood. how distracted you are.You Aren't Supposed to Know . This phenomenon is referred to as brain plasticity or neuro-plasticity. and better on the days when you do everything right. To concentrate better. Aim for real life results.by Steve Gillman laymen still believe .) 1.70 Ways (In no particular order. That is what the science now shows.A Book of Secrets . like any other test. Breath Deep More air means more oxygen in the blood and the brain. Also. What was Henry Fords IQ? Who cares! The man was one of the most innovative people of the last century. learn techniques for that. The brain gets stronger with exercise.
improving its oxygenation and thereby increasing mental alertness and acuity. looking at the floor and letting your mouth hang open. 4.A Book of Secrets . It's also thought to reverse memory decline. 3. It increases blood flow to the brain. It activates cell-to-cell communication. which is conducive to clearer thinking. bring your attention back to your breath. clear your mind. Prove it to yourself by doing math in your head while slouching. and leave you more ready for any mental task. Phosphotidyl Serine (PS) This supplement has been shown in clinical studies to increase lucidity and rate of learning. 5. Ginkgo Biloba The leaves of this tree have been proven to increase blood flow to the brain. keeping your mouth closed and looking forward or slightly upwards. Research suggests it may also be a powerful memory enhancer. Five or ten minutes of this will relax you. helps regulate cell growth. derived from an alkaloid found in the Periwinkle plant.Vinpocetine This extract. Phosphatidylserine has no known adverse side effects. When your mind wanders.You Aren't Supposed to Know . Then do the mental math while sitting up straight. You'll notice that it's easier to think with the latter posture. 46 .by Steve Gillman your nose and you'll notice your diaphragm is used more. is used as a cerebral vasodilator. Sit Up Straight Posture affects your thinking process. 2. drawing air deeper into your lungs. Meditate A simple meditation you can do right now is just closing your eyes and paying attention to your breath. Tensing up your muscles and then relaxing them to start may help. In other words. and prepares cells for activity. Several deep breaths can also help to relax you. improves the functioning of the special receptors found on cells. it can help your brain power. 6.
What could you learn in that time? 10. 9. but many people swear by its temporary moodelevating effect. Good Thinking Habits Just use a problem solving technique for several weeks and it will become a habit. It is one of the best brain exercises. We are waiting for the research. time spent in waiting rooms. Learn A Language Learning a new language has been shown to halt the age-related decline in brain function.You Aren't Supposed to Know . Use the power of habit. (Botanical name: Hyperacum Perforatum. With a tape player and a trip to a public library. whereas in Spanish we have fear). You can develop many good thinking habits with some effort. Rosemary This common herb may have an effect on the brain when the scent is inhaled. 7. and our brains tend to function better when we're happy. but I just collect it where I find it and make tea of the plant tops.) 8. Redesign everything you see for a while. 11. You may spend 200 hours a year in your car.by Steve Gillman The trees are often planted in parks. if you buy the capsules or tea at any health food store. Its brain enhancing qualities are less documented (studies do show its usefulness for treating long-term depression). Driving time. My friends and I used to eat a few leaves when we wanted a brain boost. Use Dead Time This is time that is otherwise wasted or just under-utilized. and then be more resourceful effortlessly from that point on. and that will become a habit. you can start to use this time to listen to books-on-tape. but some people swear that just 47 . or even time spent raking your yard can be included in this. It is also inexpensive.A Book of Secrets . It's inexpensive. Saint John's Wort This common weed may be growing in your yard. It also introduces your mind to new ways of looking at things (in English we are afraid.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
sniffing rosemary wakes up their brain. It seems safe, so if you have rosemary in your spice rack, give it a try. 12. Mindfulness Exercises Concentration and clear thinking are more or less automatic once you remove distractions. Learn to stop and watch your busy mind. As you notice things that are subtly bothering you, deal with them. This might mean making a phone call you need to make, or putting things on a list so you can forget them for now. With practice, this becomes easier, and your thinking becomes more powerful. 13. Write Writing is good for your mind in many ways. It's a way to tell your memory what is important, so you'll recall things more easily in the future. It's a way to clarify thinking. It exercises your creativity and analytical ability. Diaries, idea-journals, poetry, note-taking and story-writing are all ways to use writing to boost your brain power. 14. Listen To Mozart In a study at the University of California, researchers found that children who studied piano and sang daily in chorus, were much better at solving puzzles, and when tested, scored 80% higher in spatial intelligence than the non-musical group. In another study, 36 students were given three spatial reasoning tests on a standard IQ test. Just before the first test, they listened to Mozart's sonata for Two Pianos in D Major, K. 448 for ten minutes. Before the second test, they listened to a relaxation tape. Before the third, they sat in silence. The average scores for all 36 students: 1st test: 119. 2nd test: 111. 3rd test: 110. A nine-point boost from Mozart! 15. Develop Your Intuition Intuition can be an important part of brainpower. Einstein and others have relied heavily on their intuitive hunches. There's more on developing your intuition later in the book.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
16. Avoid Foods That Cause Subtle Allergies These can include wheat, corn, peanuts and dairy products. Watch yourself to see if you have a problem with any of these. They cause digestive problems and brain fog in some people. 17. Sleep Better As long as you get a certain amount of sleep - probably a minimum of five hours - the quality seems to be more important than the quantity. Also, short naps in the afternoon seem to work well to recharge the brain for some people. 18. Caffeine The research shows higher test scores for students who drink coffee before major exams. My chess game gets better. In other studies, it has been shown that too much caffeine leads to poorer quality decisions. Caffeine affects individuals differently, and has some nasty long-term side effects for some of us, but short-term - it works! 19. Avoid Sugar Any simple carbohydrates can give you "brain fog." Sometimes called the "sugar blues" as well, this sluggish feeling makes it hard to think clearly. It results from the insulin rushing into the bloodstream to counteract the sugar rush. Avoid pasta, sugars, white bread and potato chips before any important mental tasks. 20. Hypnosis Audios The power of suggestion is real, and one way to use it is with hypnosis tapes, CD's or downloads. This type of brain "programming" has more evidence for it than subliminal audios. 21. Speed Reading Contrary to what many believe, your comprehension of material often goes up when you learn to speed-read. You get to learn a lot more in less time,
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
and it is definitely a good brain exercise. 22. Exercise Long term exercise can boost brainpower, which isn't surprising. Anything that affects physical health in a positive way probably helps the brain too. Recent research, though, shows that cognitive function is improved immediately after just ten minutes of aerobic exercise. If you need a brain recharge, you might want to walk up and down the stairs a few times. 23. Imaginary Friends Talking to and getting advice from characters in your mind can be a great way to access the information in your subconscious mind. Imagine a conversation with a person who has a lot of knowledge in the area you want advice in. 24. Develop Your Creativity Creativity gives power to your thinking. Raw computation can be done by computers now, but humans provide the creative thought that shapes our world. There is more on developing your creativity later in the book. 25. Learn More Efficiently When you decide to learn something, take notes from the start. Leave each "learning session" with a question or two in mind, to create anticipation and curiosity. Take short breaks, so there will be more beginnings and endings to your studies (Things learned at the beginning or ending of a class or session are remembered better). 26. Use Techniques For Clear Thinking Cluttered rooms and offices can contribute to cluttered thinking. Organize a particular space for mental work. Sigh, stretch, and take a deep breath before you start on a tough mental job. Plan some distraction-free time for brainstorming.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
27. Brain Wave Entrainment The newest brain wave entrainment products are powerful tools for altering your brain function. Some will almost immediately relax you, while others will put your brain waves in a pattern that is most conducive to analytical thinking. 28. Creatine This is a compound found in meat, used by athletes to help build muscle. Now the evidence is here to show that it helps your brain as well. Proceedings B, a journal published by the Royal Society reports that the research showed improvement in working memory and general intelligence resulting from creatine supplementation. The dose used in the study was 5 grams per day. This is about the level used to boost sports performance, and is as much as you'd normally get in four pounds of meat, according to lead researcher Doctor Caroline Rae. 29. Talk Talking is only good for the brain if you are actually exercising it, of course. Try explaining something that you don't understand very well to a friend, though, and you'll notice that the process of explaining will help you clarify your understanding. 30. Do Something You Enjoy This is a way to both lower stress and rev up your brain. The key is to do something active. Watching TV doesn't count. Whether it is playing Scrabble or building birdhouses, when you are actively engaged in an activity that you enjoy, you worry less about things and you start to think better. 31. Adjust Your Beliefs Believe you are smarter, and you'll become smarter. Affirmations may work, but even better is evidence. Make a note of your successes. Tell yourself, "Hey, that was really creative," when you do something creative. When you have a good idea, make a note of it. Gather evidence for your own
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
intelligence and you'll start to experience more of it. 32. Brain Exercises Do math in your mind while driving. Think of a new use for everything you see. Regular use of the brain has been shown to generate new neuronal growth, and even halt the decline of mental function that often comes with age. 33. Learn New Things This is another way to exercise the brain. It can also be done with little time investment if you use books-on-tapes while driving. 34. Walk Exercise has been shown to benefit the brain, and walking is one of the best exercises for many. It is low impact, and the rhythmic nature of it seems to put you in a state that is very conducive to clear thinking. In fact, carry a tape recorder with you to take notes, and a twenty minute walk can be a great way to solve problems. 35. Model Others Find others that are creative, intelligent, or very productive. Do what they do, and think what they think. This is a key principle of neuro-linguistic programming. Be careful about taking their advice, though. Successful people often don't really understand why they are successful. Do what they do, not what they say. 36. Eat Fish Eating fish actually speeds up brain waves, and improves concentration. Researchers have also found an almost perfect correlation between intake of fish and lowered levels of depression in the various countries of the world. The U.S. has 24 times the incidence of depression as Japan, for example, where fish intake is much higher.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
37. Avoid Unnecessary Arguments When you defend a position too vigorously, especially when it is just to "win" the argument, you invest our ego into it. This is not conducive to the easy acceptance and use of new information. In other words, you put your mind in a rut, and you dig it deeper with each argument. Debate can be a valuable thing, but when the ego takes over, the mind closes a little. This is not a recipe for better thinking. 38. Laugh The release of endorphins caused by laughter lowers stress levels, which is good for long term brain health. Laughter also tends to leave you more open to new ideas and thoughts. 39. Play Stimulating the brain causes measurable changes in the structure of the brain. New connections are made and new brain cells are grown. Intellectual play, as well as any playing that involves hand-eye coordination stimulates the brain. 40. Do Puzzles Crossword puzzles, lateral thinking puzzles, and even good riddles are a great way to get brain exercise. You can work on them while waiting for a dentist appointment, or on the bus, if you are short on time. 41. Sing When you are alone in your car, try singing about something you are working on. This taps into and exercises your right brain. Have you ever noticed how it is easier to rhyme when you sing than when you just speak or write? This is because the right brain is better at pattern recognition. By doing this brain exercise regularly you can train yourself to tap into the power of the right brain. This will make you a more effective problemsolver. If you doubt the distinction between the hemispheres of the brain, look at how stutterers can stop stuttering as soon as they start singing. Try it.
you can avoid the usual effects of ego and emotion in your seemingly "rational" thinking. Other nuts that have minerals and amino acids that are beneficial to the brain include almonds and walnuts." People often report clearer thinking as one of the benefits of curing their constipation. is really just a sales pitch for vitamins. olive oil has been shown to improve memory. The evidence is starting to confirm this. When you know yourself better. 46. especially as you explain things or argue. You can start with those in the chapter on how to motivate yourself. children scored higher on tests when on a regimen of daily vitamin supplements. Motivate Yourself Motivation is as important to mental tasks as it is to any other. Toxic build-up in the body and brain can cause "brain fog. 47. 54 . but it is. Watch yourself. Self Awareness This may not seem important to brain power. which. "Experts" will tell you that if you eat a balanced diet. isn't it? Who eats a perfectly balanced diet? 45.by Steve Gillman 42. Or you can at least take it into account. Fiber It isn't just what goes in. Olive Oil High in mono-unsaturated fat.You Aren't Supposed to Know . 43. A cheaper alternative is canola oil. you don't need supplements. Nuts University students in Brazil and other South American countries often eat several Brazil nuts before an exam. 44. Vitamin Supplements In studies. given the culture here. Learn a few simple techniques for self motivation. but this hasn't been studied much yet. believing they are good for their mental power.A Book of Secrets . but what comes out that is important to brain function.
55 . rats on a restricted-calorie diet had more brainpower. high-sugar drinks. Avoid Stress Neuro-psychiatrist Richard Restak. from the George Washington University School of Medicine and Health Services. researchers found that their math scores went up a whole grade on average. Learn a few stress reduction techniques if you get stressed out often.. leaving less for the brain. 53. Saturated fats have been shown to actually stunt the growth of brain cells. Avoid Suspect Foods There is evidence that the following foods can be bad for your brain: Artificial food colorings. In at least one study.by Steve Gillman 48. corn syrup. 51. 49. hydrogenated fats. 52. M. Long term.A Book of Secrets . frostings. white bread.You Aren't Supposed to Know ." Long term stress has repeated been shown to hurt the brain.D. artificial sweeteners. animals consistently learn slower when they are on a diet high in fat. Type of fat may make a difference. 50. not to mention the rest of the body. Get Educated Scientists have known for a while that the less educated get Alzheimer's more frequently. Eat Less Overeating has the immediate effect of redirecting more blood to the digestive process. colas. Avoid Too Much Fat In laboratory studies. sums up the research thus: "Stress causes brain damage. it can cause arterial obstructions that reduce blood flow to the brain permanently. so you may want to stick to using olive oil and other non-saturated fats. Education in any area seems to make the brain stronger. sugars. and any whiteflour products. Eat Breakfast When kids who didn't eat breakfast started to eat it.
Eat Foods High In Antioxidants Antioxidants protect all your cells. legumes. In other words. cranberries. including brain cells. alleviates depression and reverses memory loss. so moderation seems to be the key. Avoid Diabetes The development of diabetes coincides with a dropping of IQ scores. oatmeal. 59. 56. garlic. elderly light drinkers (fewer than 4 drinks per week) scored higher on tests of thinking abilities than non-drinkers. 57. It is rich in antioxidants.You Aren't Supposed to Know . One glass per day for women and two for men is usually considered a safe and moderate amount.by Steve Gillman 54. broccoli. It is known that alcohol can kill brain cells. 58. the amount found in 3/4 cup of cooked spinach. flaxseed oil. 55. blueberries. Brussels sprouts. chicken. Some of the foods highest in antioxidants include: prunes. blackberries. red wine can be good for the brain. it seems. Alcohol In Moderation In a study at the University of Indiana School of Medicine. 200 micrograms of folic acid. eggs. Drink Wine In moderation. spinach.A Book of Secrets . brown rice. lean beef. cheese. and raspberries. Those who drank 10 or more drinks per week scored lower. kale. raisins. rats had age-related mental decline reversed by eating the equivalent of a 1/2 cup of blueberries per day. brewer's yeast. In one test. which protect brain cells. 56 . Folic Acid According to one study. Potential Brain Foods Other foods that may be good for your brain include: Avocados. if you want to maintain your brain power. collard greens. follow your doctors dietary recommendations for preventing or treating diabetes. cantaloupe. bananas. strawberries.
You Aren't Supposed to Know . As with other nutritional approaches. It's an antioxidant. Vitamin C Taken in the form of orange juice in a study at the Texas Women's University. and brewer's yeast. Take the supplements which say. Foods rich in selenium include Brazil nuts and garlic. Alpha-lipoic Acid Alpha-lipoic acid (10 to 50 milligrams daily) improves memory and protects nerve cells. romaine lettuce. It contributes to 57 . salmon.s of vitamin E daily and are very convinced of its beneficial effect. so this may not help if you are already getting sufficient vitamin C (and only children were tested). wheat germ. turkey. 63.A Book of Secrets .U. peas. "mixed tocopherols. broccoli. Any excess beyond this then functions as an antioxidant. in researching her book. 60. 64. the research may not have tested to see if the effects were do to a correction of deficiencies. It reduces stress and promotes clear thinking. "Your Miracle Brain. and yogurt. 62. vitamin C increased the IQ scores of children. Natural sources include spinach. Your brain almost certainly functions better when you are in a better mood. and reduces the clogging of blood vessels. beef. The body produces enough alpha-lipoic acid for its basic function of producing energy." 61. Supplements probably have the same effects. including those going in the brain. Vitamin E Jean Carper. peanut butter. Selenium 100 micrograms of selenium has been shown to be a mood-elevator. including better brain function. potatoes.by Steve Gillman oranges. with many possible health benefits. Inositol This is a safe and natural substance that is often grouped with the Bvitamins. tuna. spinach." found that many brain researchers are taking 400 I.
Try experimenting on yourself to see what temperature works best for you. and so can "wake you up. it seems that being slightly cool. but they are selling these shortcuts on late-night TV now. have used it to treat Alzheimer's. Use Systems From the time I was ten years old. I didn't get any credit for my personal algorithms then. 58 . No studies yet. In general. Huperzine A This is a compound extracted from the Chinese club moss. 69. by the way). 65.You Aren't Supposed to Know . Why are taller buildings better? what is the purpose of curbs? Ask anything that comes to mind. but many report a brain boost from smelling basil. 68. or read a good book on them.S. 66. You can find your own easier ways to do mental math or other mental tasks. Just get in the habit of asking questions often. and it seems safe to try it. It improves memory and learning an seems to be very safe. even if it is only in your own mind. is most conducive to good thinking. It's easier to figure in your head this way (588. Temperature Many people have noted that they think better at certain temperatures. 70. Make A Brainpower Plan It takes about twenty to thirty days of repetition to establish new habits. 12 x 49 was always (12 x 50) . because they work. and ponder the possible answers. Researchers both in Israel and the U. Sniff Basil This another of the herbs that may be good for your brain." Animal studies show a measurable increase in physical activity for up to five hours after taking it. Ask Questions This is a great way to keep your brain in shape.by Steve Gillman energy production. but not uncomfortable.12.A Book of Secrets . 67.
You can use many of the brain boosters here and get immediate results.by Steve Gillman many psychologists will tell you. 59 . but it is creating new habits that will give you the most brainpower.You Aren't Supposed to Know . be sure you plan to use that new problem solving technique. This means that when you create your plan for better brainpower. or eat those new brain foods for at least three weeks.A Book of Secrets .
I knew the true story a week after Bush made the statement . In fact. One example: Do you remember years ago when president Bush was announcing the war in Iraq and he said "The British government has learned that Saddam Hussein recently sought significant quantities of uranium from Africa. and a very selective part. 2003. and it was given little time because the public didn't care at that point. CBS said: "The statement was technically correct. How? By reading alternative newspapers and newsletters." 60 .A Book of Secrets . it was reported on the CBS Evening News on July 10. nor am I trying to discredit Bush.You Aren't Supposed to Know . I am certainly not a Democrat. But the bottom line is the White House knowingly included in a presidential address information its own CIA had explicitly warned might not be true. It was an obvious fake. This is not a matter of political viewpoint." However. The point is that I read the real story months before the administration acknowledged that the uranium document "wasn't sufficiently strong as evidence.How To Get The Real News Note: The following was written a few years ago.several months before the CBS report. I didn't learn the news from CBS. How do I know this? Well. by the way. This.by Steve Gillman 4 . since it accurately reflected the British paper. but is still relevant today. the document that was used to support the British claim was signed by an African official that hadn't even been in office for years. and the list of sources has been updated. Do you get the real news on CNN or FOX News? Only part of it." He knew when he said it that it was bad information. of course was long after the war had started.
and their subsequent ignoring of other important news happens to help those who want things left unexplored and unreported. is the CNN that the rest of the world sees. Over ten years after I learned of this.by Steve Gillman Why wasn't it on the major news outlets sooner? It is difficult to say with any certainty. Whatever the reasons (and yes. were used to cause heart disease in mice in the 1960's. They were getting more complete coverage of everything going on both in Iraq. Scientists did this so they could study the disease. there are undoubtedly some conspiracies out there). but failed to tell the public that the same oils were causing heart disease in humans. which are still used to make margarine.You Aren't Supposed to Know . something that was never shown on U. When Saddam's statue was being pulled down in Bhagdad. networks. It wasn't the same broadcast I watched at home though. it is in the interest of CNN and FOX to present entertaining and dramatic news.S. and still in most packaged foods. the networks finally reported the evidence that margarine was perhaps worse for your health than butter. The executives know that most Americans won't tolerate "in-depth" and "foreign" news. so they entertain us with the dumbed-down version. Whether or not you agreed with the war. What The Rest Of The World Sees The first time I was in Ecuador. viewers of CNN International were seeing something else. and around the world." In other words. It is also more balanced news. they left out the gruesome truth about the experiments with the mice. in case you didn't know. Again.A Book of Secrets . and it has a lot more news from everywhere. In 1984 I read about how hydrogenated oils. this isn't a matter of politics. 61 . including hundreds of dead children and civilians killed by American bombs. Even then. but they also saw news and scenes from around the country. there is much that doesn't make it to the evening news. in my opinion. They saw the statue come down. and the scene was playing over and over here on CNN all day. CNN International. I don't believe there are as many true conspiracies to hide the truth as there are "conspiracies of interests. I was pleasantly surprised by the quality of the news on CNN (the Cable News Network).
What are Video News Releases? They are "planted" stories that large companies and governments create and distribute. A government story suggesting some political problem that we need to solve could be objective as well.You Aren't Supposed to Know . it concentrated on Lopez as a Hispanic role model and reported the "news" of her being rated as one of the most beautiful people in People magazine. Glow.by Steve Gillman wouldn't you like to have all of the important news? The Dirty Secret Of VNRs News programs have found a cheaper way to get news. For an example of how these are made and distributed. or Video News Releases. There is no other reason they would spend the money to make them. The networks love these because they are free and provide interesting content. VNRs. They offer their "MediaBlitz" (registered 62 .S.A Book of Secrets . A story created by a drug company. announcing some new "miracle drug. puts together a "news story" on the rebuilding of schools in Iraq. The creators of these VNRs are not in the business of doing objective or investigative journalism. They always have something to sell in these stories. The unfortunate result is that corporate promotions and government messages are replacing real news. are now used several times per month by about 80% of U. But does objectivity seem likely in these cases? No. In order to appear as news. news directors according to one Nielsen Media Research Survey. because they want you to believe they are still "objective" (not that they ever were or could be). All the major television networks now use them. The government. They will likely become even more common as the costs of producing real news gets more expensive (the number of foreign correspondents has already declined by more than 50% in the last twenty years for the same reason)." could in theory be objective and important news. I just went to the web site for TVA Productions. and gives it to the networks to use. for example. Another example: A VNR produced by Medialink promoted Jennifer Lopez's perfume. but they don't talk about it. The story aired on at least three different networks.
In fact. The networks try to hide that fact." Much of the VNRs out there are harmless fluff. so you won't even have to search on your own. they all take the place of what could be real news... Radio and the Internet . Will their own political beliefs make them lie? Not likely. A warning is in order though: Every source of news is biased.A Book of Secrets . for 10% the costs of traditional advertising. Below you'll find a list of some places to check out." and more. How Do You Get The Rest Of The Story? It is as easy as being willing to look. but it is as inevitable as humans having opinions.000 TV. some of them can alter the public perception and politics of an issue with "facts" that are selective or just not true. so that a government or corporate message can "Receive thousands of media placements on TV.You Aren't Supposed to Know . Airlines." Understand that they are not an advertising broker. and in minutes you can find sources that will leave you far better informed than all-day cable-news watchers.." One more quote from their Q & A page: "we also can also create or repurpose your ads into AP style News Features for over 20.by Steve Gillman trademark) program. Newspapers. but their bias will 63 . if CNN were an arm of the Democratic party. They guarantee "At least 1. which is a "complete production of a TV News Spotlight / Video News Release. This is just a result of the perspectives of the key players in these companies.000 televised airings nationwide on your Story. They produce ads. You can just type "alternative news" into the Google search engine." and much more: "massive media coverage nationwide for a fraction of the costs of traditional advertising. In addition. it's hard to imagine what they would do differently. However.. and FOX News was the propaganda arm of the Republican party. but then get them run as though they are news. Radio and Print media outlets. Magazines.
the facts themselves are usually correct. They also reported on the almost racist comments of officials who saw the event as an opportunity to "clean up the town.A Book of Secrets . and the stories they choose to report will often reflect those." and "change the social and cultural structure" of the town. This is even more true with the alternative press. The big news sources are as much a reflection of public opinion as a creator of it. while the smaller outfits usually come from a very definite political persuasion. and at least they aren't as hidden as those of the big players. For example. they have their viewpoints.by Steve Gillman determine what news reporters and editors consider worth covering. Meanwhile. many facts that don't make it to the network news. and have better information with which to make up your own mind. the more left-leaning alternative news sources reported on a Republican official who was given a National Guard escort to his New Orleans home while people were still waiting to be rescued. You can read the right and the left and the rest. they do their research like others. This affects the content of their news greatly. 64 . and whatever the "slant" of the stories. They also reported that after hurricane Andrew. In fact. the police in Florida acknowledged that patrols of private citizen with legal guns kept things safer.You Aren't Supposed to Know . Whatever their purpose in reporting these facts. some of the more radical newsletters will even weave the facts into an implied conspiracy. This left many defenseless against looters. So what?! We can see where their politics are. ignore the political slant. and may have been unconstitutional as well. Look. The point is this: The alternative sources of news regularly report many. the more right-wing sources reported that private individuals were having their legal weapons confiscated by the authorities in New Orleans after hurricane Katrina. The choices as to what is important enough to report then affects the attitudes of the public.
http://www.projectcensored.net .This is the web site of the Democracy Now television program.Alternative news.unknownnews. He is always outside the mainstream.net . http://alternativenews.org . http://www.com .News and commentary with a liberal slant.by Steve Gillman Some Of The Alternatives http://www.com .townhall. In preparing this report. making this one of the best sources for accurate news that you won't see elsewhere. and his own political opinions.freespeech." "conservative news.You Aren't Supposed to Know . http://www.org . http://www. but the facts are usually checked. I used The Google and MSN search engines.Alternative news.Town Hall has more than 1." and "censored news. typing in searches like "alternative news. http://www. It also has a lot of good news that isn't heavily reported in the traditional press. carried by some of the satellite TV systems now.The website of Free Speech TV. Find Your Own Alternative News Sources How do you find more alternatives? One way is to search online. and you'll have to use your judgment to 65 . Douglas reports on many little-known medical breakthroughs.Publishers of an annual book of the most under-reported or censored news stories.realhealthnews.democracynow. http://www.thenation." This will keep you busy for hours.unknownnews.5 million conservative readers a month.org . and on the public access channels of some cable systems.A Book of Secrets . http://www. Very liberal. The slant is very socialistic. You can find the program on "Free Speech Television.Dr.Alternative news.org .com .
I don't want to recommend any specific ones here. remember. 66 . offered both by "snail mail" and now by e-mail. and when you see their "inside" information show up on the network news a few months later. and that isn't the point.by Steve Gillman weed out those who ignore basic fact-checking in their reporting.You Aren't Supposed to Know . you have some indication that they really do know what they are talking about. Another way to get alternative news is to subscribe to a newsletter that covers the news from a different angle.A Book of Secrets . You can read the freebies. Even CNN is out for a buck. The point is that if you look you'll find a good one that suit you. Don't let the fact that they are trying to sell you something turn you off. There are some good newsletters out there. and once you subscribe to one you'll get on mailing lists and get offers and sample newsletters from others.
this seems more than coincidental. and of course soon became a very profitable drug. was left without its most serious. 1990. most of which was traced back to one supplier. This kind of news shows up in small alternative newsletters. The Ban continues today.by Steve Gillman 5 . Then. Tryptophan has the anti-depressant benefits of Prozac.You Aren't Supposed to Know . since when do we permanently ban otherwise safe products because of contamination? After 67 . with a colorful photo of the pill and the headline: "Prozac: A Breakthrough Drug for Depression.) If you read the last chapter. 1990. whether or not there is a conspiracy here. It seems that it actually was from contaminated tryptophan. on March 26. safer and cheaper competition. Newsweek's lead article praised the virtues of the anti-depressant drug Prozac. By the way.A Book of Secrets . There was no indication that tryptophan itself is dangerous. on March 22. just that one batch was. Alternative treatments and medicines most often show up on the networks when they are connected to a death. Talk to your doctor on any matter relating to your health and well-being. Prozac. The FDA stated that L-tryptophan (commonly just called "tryptophan") caused a rare and deadly flu-like condition (Eosinophilia-Myalgia Syndrome . you can see how important health news can take years to make it to the mainstream press." The FDA ban and the Newsweek story occurred within four days of each other. This went unnoticed by the mainstream media and the public. an amino acid nutritional supplement. Those who fail to consult appropriate health professionals assume the risk of any injuries. without the side effects.EMS). but to those who understand the properties of tryptophan and Prozac.Medical and Health Secrets (This information is not medical advice. written by doctors and medical reporters who pay attention and give a damn. a much more expensive antidepressant. One such case was the FDA ban of L-tryptophan.
did we ban hamburger forever? (If you want to read more about this. there is just a conspiracy-of-common-interest that prevents safe alternatives from coming to market.by Steve Gillman Jack-in-the-Box burgers killed all those people. they get the blame. For the same reasons of liability (and because of FDA rules).) Conspiracy? This is one of those areas where there may be some conspiracies between government officials and the pharmaceutical corporations. drug companies don't want the competition of safe alternatives to their drugs. Meanwhile. This means that there are no pharmaceutical representatives out there educating doctors about it. it is politically safer for the FDA to not allow an unproven alternative product to be marketed. he is more likely to face a malpractice suit for an allergic reaction to a plant. 68 . than from killing someone with a "standard and accepted" treatment. even if a doctor has read about the alternative. This is because. This is a convenient coinciding of interests. like silymarin (Milk Thistle Extract). Also. though. For example. natural products. are legal here. Without being able to exclude others from selling it. nor do many who sell it want to even advertise it.You Aren't Supposed to Know . the companies that sell these natural products can't even tell you what they're good for. no company can afford to spend the millions it would take to get it approved as a medicine here. The easy movement of top people between the boardrooms of drug companies and positions in the FDA and other agencies is more than a little suspicious. because if they approve something and it causes any problems. More often than not. which is used all over Europe to treat poisonings and to protect the liver. just type in "tryptophan+prozac" in any search engine. (Didn't you know that's how doctors keep educated?) In addition. there is no way to patent it.A Book of Secrets . but not as well known as advertised drugs (fortunately there is a growing public awareness of some of these natural alternatives). as a natural product.
Below. and arms. (etc.by Steve Gillman In other words. With that in mind. shiny and waxy looking. such as a growth or a sore that won't heal. you have to look outside the mainstream for your information. The most common are basal cell cancer and squamous cell cancer. My Own Stories From the National Cancer Institute PDQ Statement: There are several types of cancer that start in the skin. hands. most common in places that have been exposed to more sunlight. bleeding at times. such as your face. if you want to know about all the alternative medicines and medical treatments. neck. I like to see that there is actually some real research that demonstrates a benefit. I'll try almost anything once. I had it for years. a lump growing slowly.. A study or two showing some real benefit then.A Book of Secrets . As for how to know if a remedy really works. On the other hand. you'll find a list of sources for more information. strong evidence isn't always necessary.. I'll introduce you to a small sampling of alternative remedies. he wasn't sure if it was actually cancerous. like eating blueberries to improve vision. This lump can be smooth. here are some of my own experiences. Sometime there may be a small lump. and then give credit to whatever they happened to be using at the time.. You can often find these reported in online medical journals. Anecdotal evidence doesn't mean much. The most common sign of skin cancer is a change on the skin.. Sick people get better all the time.. More importantly.) Mine was on the side of my nose. 69 .. If it is inexpensive and safe. and the one time I asked a doctor about it. Then I read report in Doctor David Williams's "Alternatives" health newsletter.You Aren't Supposed to Know . is a good place to start. I'll tell you my own approach.
when backpacking in Mexico. The tannin in Oak may be hard on your liver.but it too was gone in about six weeks. it also proved to be virtually 100 percent effective in the prevention and treatment of solar keratoses. so be careful with this one. It was even larger than the first one . and because I had forgotten what I used on the first one. I had diarrhea. unfortunately. and "Not only was the cream totally free from an biochemical or clinical side effects. Unfortunately.by Steve Gillman Devil's Apple A plant called the Devil's Apple (Solanum sodomaeum) contains the glycoalkaloid. In fact. basal cell carcinoma and squamous cell carcinoma. Remembering my medicinal plant studies. This may have been one of those cases. I applied the juice from a Jewelweed plant 70 ." The cream was not available in this country. by the way. I had another growth years later on my neck. solasodine.You Aren't Supposed to Know . Coincidence? After having the growth for years? I don't think so. I applied a drop to the lump each day. and in less than six weeks. the lump was gone completely. Oak Many years ago.A Book of Secrets . a friend had a nasty poison ivy rash on her arm. and the British source was temporarily shut down when I tried to contact them. Tee Tree Oil Then I read somewhere that tee tree oil might work. I use tea made of Oak twigs to cure it quickly. which was rigorously tested in a cream. Jewelweed One summer. there really is an effort at times to prevent access to natural remedies. I lived with this one for years as well. I bought a bottle at a health-food store for $6. Then I discovered my old notes and I used tea tree oil on that growth.
It is also used by some as a temporary moodelevator. I have honestly never seen a cut heal faster. The rash was gone by the following morning. Insect and Plant Stings The sting from various insects and the irritation from plants can be either because of acidic or alkaline venom or juice. which has been proven to have anti-bacterial. with numerous studies showing its effectiveness. and other health newsletters. anti-viral and anti-fungal properties. Anecdotal and subjective evidence (I'm not even entirely convinced). John's Wort When hiking in Canada. I mashed up a few leaves and bandaged them to the cut. The gash was deep. This effect isn't proven yet. They are ones that were recently (2008) reported on in Alternatives. I either make tea of the bark from the twigs. St.A Book of Secrets . it tasted awful and left me happy for two hours. 71 . but whenever I've had tea made from the plant. I cut my foot. A Few Alternative Remedies Here are a few remedies you probably won't hear about from your doctor. The website addresses for several of them can be found later in this chapter. or I eat a few leaf buds. replacing them occasionally. I found St. John's Wort (Hypericum perfolatum). Willow I have used Willow for pain relief when hiking.by Steve Gillman (impatiens species). but interesting. Which it is determines the best treatment.You Aren't Supposed to Know . John's Wort is used as an anti-depressant. Willow contains a compound that is very similar to aspirin. St.
is acidic. works well. so apply something acidic for relief. for example. and not recommending this. suggests that on a picnic. I also had always had a resting heart rate of around 65 beats-perminute. A Canadian researcher has found that it only becomes soluble in the blood when enough lecithin is present (reported in the Journal of American Oil Chemist's Society 63:40:464). I noticed that I no longer lost my vision when standing up quickly (a common sign of low blood pressure). I'm not a doctor. Later. In fact. Wasp venom is alkaline. An interesting anecdote: many years ago. Since lecithin is natural and therefore cannot be patented. Just apply a paste of it made with water. unless it liquefied. I had suffered from low blood pressure for years. Vinegar is one good possibility. though.A Book of Secrets . I also discovered that my pulse was now down to 48 beats-per-minute. Fortunately. pickle juice could be used as well. in his newsletter Alternatives. and yet my problem was the opposite. I took two capsule daily for about a month or two. Therefore it can remain in your arteries as waxy deposits. much higher than your body temperature.by Steve Gillman The venom from ants and bees. After a few weeks. Doctor Williams. Soap is also generally alkaline enough to provide relief. as well as the juice from stinging nettles. Baking soda.You Aren't Supposed to Know . It isn't clear if the lecithin and cayenne cleaned out my arteries or just one or the other caused the effects. it seems that cleaning them out would help with high blood pressure. it is not widely promoted. A tablespoon or two of the granules daily may help clean up your system. Cheap Artery Cleaner Cholesterol melts at a high temperature. I made my own capsules of lecithin and cayenne pepper. the effects persisted for a couple years after I stopped the supplements. I also had no negative side effects while taking the capsules. Also. Pain relief for these is usually accomplished by applying alkaline substances. Perhaps someone who has medical 72 . it is inexpensive and available at most health food stores.
Apparently our cells are charged negatively or positively. In any case. they won't digest well. It is recommended that you take these after your meal. electrostatic electricity can restore the balance and relieve the pain. but I will (and I can't imagine that waving a plastic pipe over my body is dangerous). It is said that this will be anytime from a few minutes to fifteen minutes later. Gas According to some doctors. Here's how you can make and use your own electrostatic pain-relief device.A Book of Secrets . but is unnecessary for digesting carbohydrates. Now pass the charged pipe over the area of pain. These are available at health food stores. Start with proteins. One simple solution to this is to eat protein foods first. recharge it by rubbing it again. I bring it up to show that there are natural remedies which can be powerful and cheap and apparently safe (but talk to a doctor).You Aren't Supposed to Know . and cut off a piece about 25 inches long. rub back and forth along the section of pipe while holding it in your other hand. According to some doctors. and repeat the treatment until you feel relief. and just saw an article about again. I haven't tried this one yet. and an imbalance of charges (generally too much of a positive charge) can lead to or contribute to back and joint pain as well as headaches. most intestinal gas is the result of improper protein digestion. about an inch or less over the skin. Betain hydrochlroride tablets may help if the above isn't enough. After a few passes. But if it is mostly used up before the protein foods are eaten. Buy a piece of one-and-a-half-inch PVC pipe (Home depot has it). 73 .by Steve Gillman and/or nutritional training can eventually tell me what the likely explanation is. so that you allow and encourage as much natural production of hydrochloric acid as possible. Using a piece of fake fur or other fuzzy material (polyester may be best). This is because the hydrochloric acid enters your stomach when you first start eating. Static Electricity Back Pain Treatment Here's one I read about years ago.
for example. DGL is also used to heal intestinal and stomach ulcers. there is a double-standard in judging risks. Ginger can cause a bleeding risk if you are taking clopidogrel or other antiplatelet drugs. Unfortunately. Natural Means Safe? People sometimes assume that natural treatments and dietary supplements are always safe. but being natural doesn't make them entirely harmless. ask about interactions with any herbs or supplements you're using. Cayenne. it's big news.A Book of Secrets . You can find this in the form of tablets online and in some health food stores. All of these herbs have proven benefits. while "standard" treatments can kill hundreds without being deemed too risky. Swish your mouth with the mix four times daily. and not mixing fruits and vegetables in the same meal. and don't eat or drink for a few minutes afterwards. but many common herbs can interact with prescription drugs in harmful ways. chewing more thoroughly. Milk thistle may interfere with how the liver breaks down some antibiotics and antifungals. If a natural or alternative medical or health remedy ever causes any trouble. can increase the side effects of aspirin and ibuprofen. 75% of subjects saw an improvement in one day.by Steve Gillman Other remedies for intestinal gas include eating smaller meals. 74 . To make your own mouthwash. In any case. and all the ulcers had healed by the third day. when using a mouthwash containing DGL (deglycerrhizinated licorice).You Aren't Supposed to Know . In an Indian study. when your doctor prescribes drugs for you. Canker Sores These are now known to be related to stress and/or food allergies. crush about 200 milligrams up and mix it into four ounces of warm water.
and anyone not part of the drug industry. 2005.by Steve Gillman How The FDA Really Works The Food And Drug Administration claims in its mission statement. according to the FDA. However. science-based information they need to use medicines and foods to improve their health. and helping the public get the accurate. The evidence for the health benefits of cherries was not in question.A Book of Secrets . the cherries could be seized. Many cherry growers were letting consumers know (on their web sites) about the scientific evidence for the health benefits of cherries. safer.at least for cherry growers. As unapproved drugs. It just wasn't legal for the cherry growers to tell people about it.000 cases of heart attack and stroke. associate director for science at the FDA's Office of Drug Safety." Is this what they do? Or does the cozy relationship between the drug industry and the FDA cloud their judgment? Consider the following two facts.000 to 139. But what about information regarding healthy foods? Cherries Are Illegal Drugs? On October 17. and those who distributed the information could be sent to jail. testified before congress in November of 2004. "The FDA is responsible for advancing the public health by helping to speed innovations a that make medicines and foods more effective. He also said that the FDA intentionally covered up information about the deadly side effects of Vioxx.You Aren't Supposed to Know . The FDA is essentially censoring scientific information . and more affordable. natural food sellers. particularly since they cannot patent a cherry and exclude others from profiting off their approval process. 75 . He said that Vioxx has caused 88. by revealing this information. the FDA sent warning letters to companies marketing cherry products. these companies were marketing cherries as a drug. No small grower can spend millions to get cherries "approved" as a drug. So much for helping disseminate good information about a dangerous drug. Doctor David Graham.
and obfuscates the truth. Cherries seem to relieve arthritis pain. and which are potentially much stronger than aspirin and ibuprofen.helping the public get the accurate. in the February 2008 issue of Alternatives. A month of fish oil supplementation costs about $20. here are some of the health benefits of cherries... reported on a new prescription drug called Lovaza." Notice that they don't say supplements don't work. while a month of Lovaza costs about $200. Fish oil supplements do the same thing. The FDA has allowed Reliant Pharmaceuticals (now owned by GlaxoSmithCline) to market Lovasa with this statement: "Dietary supplements are not substitutes for Lovasa. What's worse is that your doctor probably has to prescribe Lovasa if you want your insurance to cover it. according to the latest research: Tart cherries have chemicals that relieve pain. just that they are not approved (and never can be for the reasons given earlier). Cherries are also fat free and have a low glycemic index. blood fats which are risk factor for heart disease. Yet they are allowed to imply that only FDA-approved fish oil products work for lowering triglycerides. which helps with quality sleep and boosts the immune system. since fish oil is not an FDAapproved drug.A Book of Secrets . the latter making them a great sweet treat for diabetics. and by the way. like very high triglycerides. The primary difference between the new drug and plain fish oil is price. Every other Omega-3 product is a dietary supplement. Fish Oil Scandal Doctor David Williams." Yeah. which means it is not approved for the treatment of any specific disease or medical condition. It gets worse.by Steve Gillman Again from the FDA's mission statement: ". right. A seller 76 . Substances in cherries may kill cancer cells and help prevent cancer. by the way. science-based information they need to use medicines and foods to improve their health. Oh. It verges on fraud. Cherries contain high levels of melatonin. It is a fish-oil based product that lowers triglycerides.You Aren't Supposed to Know .
" such as high cholesterol..A Book of Secrets . genetics. because dietary sources just don't do much to blood levels.by Steve Gillman of fish oil. they deplete the heart of Coenzyme Q10 (CoQ10). If you eat more. despite the evidence. and your liver works to maintain a consistent level. Again from the FDA's mission statement: ". and Doctor Williams says you should be taking CoQ10 supplements if you are on these medications. right. If you eat less. Research shows that eating less cholesterol won't necessarily help your heart at all. Many doctors are not aware of this. would go to jail or at least pay heavy fines if he tried to make similar claims. this suggests that we can stop worrying so much about the cholesterol in the things we eat.helping the public get the accurate. Doctors routinely 77 . your liver produces less. science-based information they need to use medicines and foods to improve their health. but the statin drugs used to treat this have their own issues. Your body needs cholesterol. Surgery For Sciatica? A study published in The Journal of the American Medical Association followed the progress of 1244 patients with sciatica. your liver produces more.. David Williams and founder of "Alternatives Newsletter" points out that most heart attacks (60%) occur in people with normal cholesterol levels. a crucial nutrient. In fact. While some high-cholesterol foods are unhealthy for other reasons." Yeah. and most people with high cholesterol never have a heart attack. half of all those who have heart attacks don't have any of the "standard risk factors.You Aren't Supposed to Know . The Truth About Cholesterol And Statin Drugs Medical researcher Dr. obesity and smoking. In particular. Research has shown that all statin drugs create deficiencies which can lead to heart failure. High blood levels of cholesterol can be a problem.
I watched for a couple months to see if it would come back.000 people each year have the surgery in the United States. not one had any serious complications. Does it help? Yes and no. he said. There are some non-surgical treatments too. Later that year we were in South America and I had a bout with Typhoid (possibly . an antibiotic. Damage to their financial situation from the expensive surgery may have affected many as well.I spent two days in the hospital. After ten years or more of bleeding gums. and he said it wasn't too serious and there wasn't much to do about it in any case.they never were sure about what got me) . The study found that the only real difference was that those who had the surgery got relief from the pain sooner. but this wasn't part of the study. for example). Gum Disease Cure? Like many in their forties. Should you have surgery for sciatica? Maybe. I asked the dentist about it. I realized that I was no longer seeing blood when brushing my teeth. In fact up to 300.but not the one who will get paid for the surgery. But if the pain is tolerable. it may be a good choice. Furthermore. or if the pain is severe enough that you don't want to wait (or can't due to work-related issues). and other complications. Sciatica typically resolves itself over time. there was no difference at all between those who had surgery and those who didn't. Along with other drugs. there was no more blood! 78 . of those who delayed or never had surgery. I had been seeing blood when I brushed my teeth for ten years or more. affected around 4% of those who had surgery.by Steve Gillman recommend back surgery for this lower back pain that typically radiates down the leg. A tear in the membrane covering the spinal cord.A Book of Secrets .You Aren't Supposed to Know . After two years. Weeks later. If it is affecting your body in other ways (loss of bladder control. It didn't. it seems safest to wait for it to resolve itself. I had gum disease. at home. In 2007. There were no treatments that were very effective. I was given metronidazole (Flagyl). Talk to a doctor .
1. with some success. twice as many people per thousand may die from a given surgery at one versus another.S. For example. In other words. if it is a teaching hospital. According to the Centers for Disease Control.by Steve Gillman Researching this possible cure on the internet.5 million patients are harmed each year because a hospital gave them the wrong drugs. Other things to look for" A high nurse-to-patient ratio. To avoid this. find the hospital with the longest track record which does the most of that type of surgery. and 90.A Book of Secrets . get sick from hospital-related infections. Things Hospitals Don't Want You To Know The Institute of Medicine recently reported that in the U. medical students typically become interns. and residents become doctors. Be wary of those which won't answer these questions. you may want to ask your dentist about this. interns become residents. The quality of various hospitals can vary widely. Also. ask to see a nurse supervisor. and isn't one you are allergic to. ask again each day if they are still necessary. In July. The usual dose was 500 milligrams twice daily for two weeks (I probably had massive doses during those two days). A first-year resident may be fine if your illness is simple and not deadly. For a specific operation.000 die. try to get another doctor to see you.You Aren't Supposed to Know . and with the best survival rate.S. Often you can go for hours or days without being seen by an experienced doctor. since many infections come from tubes and catheters. make sure that anyone who touches you washes their hands. a 79 .hospitalcompare. but if you are not sure about something (new doctors are more likely to misdiagnose things. This is usually the highest ranking staff member who is quickly available. I found that there have been studies done using metronidazole to resolve gum disease. If you have gum disease. almost two million people per year in the U. If employees resist. When in the hospital.hhs.gov. You can also find information comparing hospitals to national averages on web sites like www. for example). check that medicine (or have a family member do so) to be sure it is the one prescribed.
Their hours tend to get longer at the end of the week as their schedules back up. hospitals are typically overworked. The result? According to the National Bureau of Economic Research. and note any exclusions relevant to your denied claim. Try to avoid going to the hospital during this time of the year. * Read your policy handbook and materials. Get copies and check them for errors. First. it has long been suspected that some insurance companies have an unadvertised policy of routinely denying certain types of claims unless their decision is challenged. the mortality rate rises an average of 4% in July and August. Hospitals and other health care providers make mistakes not only in care. but can cause insurance eligibility problems. almost any protest on your part may get your medical bills paid (assuming you have a reasonable claim). hospital bills and other relevant papers. and the evidence shows that this affects performance. Mistakes not only can jeopardize future care. saving the company some money. but in the paperwork.A Book of Secrets . the reason is obvious: many people will accept their decision without complaint.S.You Aren't Supposed to Know . In these cases. but you have a right to see them and have copies made to take with you. Getting An Insurance Claim Paid If your health insurance company has denied a claim or part of a claim that you think is valid. don't give up. They don't always like to give you your records.by Steve Gillman large proportion of the staff are new to their jobs. There is still a chance you can get them to pay. Doctors in U. Then 80 . If true. Try to schedule surgery early in the day and early in the week to increase the odds that you get the doctors at their best. Here are some things you can do to get the insurance company to pay up. Does the exclusion fit your case well? Is there anything about your claim that makes the exclusion not applicable? * Gather up all denial notices.
by Steve Gillman call the insurance company. * Be persistent above all. Take notes and record the time and date of the call. and may 81 . Call first. * Present your case in writing. ask by whom. such as a "nontraditional" treatment. Let them know that you think your claim should be paid. Filing complaints with regulatory agencies is another action to both take and threaten to take. If it may be an interesting case. * Demand that the company give you a full explanation of why the claim was denied . and ask who has the authority to resolve the problem in your favor. Insurance companies do not like the cost or negative publicity of a lawsuit.in writing. * If at any pint you read or hear that the claim was denied for a lack of information. you could call the press as well.A Book of Secrets . * If you are sure it should be paid. see if your doctor will change the description and resubmit the claim. Call back on that date. Send your letter to that person. start dropping hints to that effect. You may be able to use this later if they try to change the reasons.You Aren't Supposed to Know . and you are willing to sue. Ask for a decision. See if they have other documents that will help your case. or at least suggest that possibility to the insurance company. you'll be filing complaints and starting a lawsuit (if you are ready to actually do this). * If you are told your case will be investigated. * If the language used for procedures is involved. as well as the name of the person you talked to. and explain why. * Filing a lawsuit may be the thing that gets you to a resolution. go to your doctor or hospital and ask them which documents were sent to the insurance company. Tell them that unless the matter is resolved within tow weeks. and by what date a decision will be made. * At some point do more than hint at trouble for the company. Let everyone you contact know that you expect either to have the claim paid or to have a complete written explanation of why it was denied.
I once had a hospital bill paid even though the claim was filed well past the usual one-year deadline. In the 1990s. entrepreneurs began to build first-rate facilities in other countries to service this new market. he argued that the claim should be paid even though filed late. hospitals. ask if the hospital is accredited by Joint Commission International. The reasons it can be so much less overseas include less bureaucratic red tape. but here's the important point: It took several calls. 82 . many top doctors that are trained here in the United States are now returning to their home countries.000). Heart surgeries can be as much as 90% cheaper. They paid it. letters and steps from the above list to get it paid.S." as this is referred to.by Steve Gillman settle your claim quickly at this point. but premiums had been paid. a nice home in other parts of the world doesn't cost $600. and you can have knee replacement surgery done to the same standards as in the United States. The process is considered as rigorous as in the United States. which accredits U. lower construction costs. but according to Forbes magazine (August 13." They generally follow the best U. The difference is that it will cost $4. There are already over 100 of these foreign hospitals that cater to "medical tourists. practices. "Medical Tourism. but that money goes farther there as well (unlike in California. and lower costs for doctors and nurses.You Aren't Supposed to Know . Since he didn't know I was on the policy.A Book of Secrets .500 instead of the $16. I had paid the thousands of dollars owed to the hospital before my father discovered that a couple years earlier the insurance company had forgotten to remove me from his policy when I turned eighteen. In fact. for example.S. is a relatively new phenomenon.000 you would pay here. a subsidiary of Joint Commission. 2007) it's expected to be a $40 billion industry by 2010. Fly to India. If you consider this option. As a young man. Medical Tourism More and more Americans are choosing to go overseas to have expensive surgeries and other medical procedures. They may be paid less.
Try this in the afternoon. you can call several pharmacies and ask the price. you can buy a pill-splitter at the pharmacy for a few dollars and cut them in half to get the dose you need. and www. has so far (2008) refused to certify the safety of drugs coming from Canada. Since prescription drugs can be as much 50% less there. meaning they can't be legally imported. Look for the Verified Internet Pharmacy Provider Site (VIPPS) seal before trusting a site.com. Buying online is another way to save (sometimes up to 40% or more).S. If they come in tablet form.htm. You'll save $6 per month. or $72 per year. This shows that the company is legitimate and has been inspected by the National Association of the Boards of Pharmacy. you may want to remember this on your next trip to Canada. Examples: www. To see where they are cheapest.gov/cder/ob/default. How To Lower Your Hospital Charges According to the nonprofit "People's Medical Society. have the doctor prescribe that." over 70% of hospital 83 . when pharmacists are less busy.You Aren't Supposed to Know . which costs you $22 for 30 tablets.com. Drug prices can vary by as much as 25% in the same town.fda. If the 1.drugstore.A Book of Secrets . you are allowed to bring back a 90-day supply with you.medco. and then split them.000 milligram bottle of 30 tablets costs $32.by Steve Gillman Cheaper Medicine Drugs in larger doses are often cheaper per milligram. suppose you take 500 milligrams daily of some medicine. For example. The U. You probably know that generic drugs are cheaper and usually just as effective. Department of Health and Human Services. However. But how do you know if there is a generic version available? You can view a list of all drugs and their generic versions approved by the FDA at: www. undoubtedly under pressure from the drug industry.
A Book of Secrets . The hospital may charge you $5 every time they give you a Tylenol. but you can bring your own to avoid this.You Aren't Supposed to Know . so watch for any overcharges. you may qualify for free medical care. But you generally are not charged for the last day. If you can't because of a doctor's schedule. unless you are there past a certain time (noon is common). in the United States it is the law that hospitals have to provide an itemized bill daily if you request it. Ask them to bring one straight to your bed each day. Compare this to the time you were charged for the surgery. so you shouldn't pay for it. Can't Afford The Hospital Bill? The Hill-Burton Fund is a program that works with hundreds of hospitals to help those who don't have health insurance. Review that bill carefully! Also. Bring your own medicines as well. usually you are charged for a full day the first day of your stay. and if you push the point. they should reduce the cost. complain that the delay is not your fault. You can make up to twice of what poverty-level is in your area and still qualify. Call the Hill-Burton Hotline at 1-800-638-0742 for more information. You may even qualify if the bill has been turned over to a collection agency. Ask about the daily charge.by Steve Gillman bills have overcharges. ask to be discharged in the morning. Question every item that isn't clear. Also. A "mucus recovery system" that costs $12 may be a simple dollar box of tissues. and will often remove the charge if you ask. 84 . For more information. One catch: you'll probably have to go to the NIH hospital in Maryland. Hospitals often charge for the time spent in the operating room ($20 to $90 per minute). Check your anesthesia records to see how long your operation lasted. Hospitals may charge you anyhow. regardless of when you checked in. Free Medical Care If your condition is one of the hundreds being studied by the National Institutes of Health.
by the way. Bad Breath Raw sunflower seeds are not only good for you. They're not all scientifically proven. Other Health Secrets The following are some home remedies many people swear by. but they definitely can diminish bad breath.You Aren't Supposed to Know . and let them sit for a few minutes to allow the compound allicin to form. Athlete's Foot Crush six garlic cloves. Then mix them into hot water and let it steep for thirty minutes.gov.by Steve Gillman call 1-800-411-1222 or visit www. Now soak your feet in the warm solution for twenty minutes. A sleeping bag may be the best way to accomplish this. antiviral 85 . since it traps the heated air around you. The roasted ones will cause bad breath. Another cure that many swear by is parsley tea. Bladder Infection You have probably heard of drinking cranberry juice to cure a bladder infection. Arthritis Staying evenly warm while in bed seems to help many who suffer from arthritis. garlic is naturally antibiotic.cc. Drink the tea throughout the day Colds Partly due to the compound allicin. at least temporarily.A Book of Secrets .nih. It is also safer than either a heating pad or an electric blanket. Sunflower seed oil along with parsley is used in some commercial bad breath remedies. Just pour boiling water over a few sprigs of fresh parsley and let it steep for a few minutes. but seem safe to try (check with your doctor).
and is being used to treat some eye conditions. Make the soup with garlic. can alleviate the pain of gas.A Book of Secrets . as does three tablespoons daily of cherry juice concentrate. Tea made from the yarrow plant may help alleviate symptoms. Add it to chicken soup for best results in fighting colds. allicin forms when the raw garlic is crushed or bruised or cut. let it sit for a minute or two before adding it to soups or other foods. and it will aid digestion as well as reduce the gas. Drink this after a greasy or gas-causing meal. Bilberry has since been proven to increase blood flow to the capillaries of the eyes. However. Strawberries may help too. which is what causes gout. You can get capsules in health-food stores. Flu Miso soup has enzymes that may help in fighting viruses.You Aren't Supposed to Know . After cutting (or crushing) the garlic. Indigestion Slice several coin-sized pieces of fresh ginger root and pour a cup of boiling water over them. Cherry juice works if cherries are not available. Let this steep for ten minutes or so. cayenne. 86 . You can find the miso paste in heath food stores. You can also eat blueberries. particularly peppermint.by Steve Gillman and antifungal. because they prevent the buildup of uric acid. and some fresh or frozen vegetables for best results. Gas Mint tea. although this close relative hasn't been proven to have the same effect (yet). Gout Bing cherries (1/2 cup per day) provide relief for many people. Eyesight British pilots considered bilberry jam to be their "secret weapon" for night flights during World War Two.
so don't try driving while under its influence. Then drink a bit as well. You will often have a garlicky taste in your mouth twenty seconds after rubbing DMSO on your back. Migraine Headache As soon as the migraine starts. (But talk to your doctor first. which helps prevent migraines. There are plants that are proven to lower bad cholesterol. eating some regularly may help. Sore Throat Mix apple cider vinegar (a tablespoon) in a cup of warm water. by the way. Valerian is a pretty strong relaxant. This is just a quick sampling to let you know that there is a lot more out there than your doctor may be aware of. Again. and has other uses too. natural ways to boost bone density and prevent osteoporosis. Repeat this process several times over three hours. Muscle Pain Myself and many athletes have used DMSO for years. Menstruation Pain My women friends report easier menstruation when drinking Valerian tea. This can be very painful at first. spitting most of it out. This by-product of the paper industry does wonders for sore muscles. Powerful stuff. Gargle with this. many natural ways to stop diabetes and much more.A Book of Secrets . Also.by Steve Gillman Insomnia An apple before bed increases the level of melatonin in your system. this is easy to find in any store that carries a wide variety of herbal teas. since cayenne is a good source of magnesium. simple techniques for boosting your immune system. It penetrates and gets into your system that fast. Melatonin is the hormone that helps you relax and feel drowsy. sprinkle a dash of cayenne on a spoon and sniff it in each nostril.You Aren't Supposed to Know . but many people report relief from this.) 87 .
news and information on health-related issues.) http://www. They produce books and newsletters on alternative medicines and treatments." a newsletter with the latest in medical alternatives . http://healthiernews.com .A Book of Secrets .acam.Home of Doctor David William's "Alternatives.Doctor Jonathan Wright has degrees from both Harvard University (cum laude) and the University of Michigan.drdavidwilliams. here: http://www. You can search for a member doctor in your area on their website.com .hsibaltimore.realhealthnews. When you hear about some new treatment for a medical condition.html http://www. and refers you to the original source of the published studies.realhealthnews. you can also use a search engine to get more information. which could at some point get in the way of his objectivity. http://www. http://www. You might still get one of his newsletters free. with full references to the medical journals where the research is published.com . try to find a site that reports on actual research.org .American College For Advancement In Medicine.by Steve Gillman Alternative Sources Of Health Information Below you'll find some of the sources for alternative views. and his own political opinions.You Aren't Supposed to Know .A variety of health related news.com . He is always outside the mainstream.com .wrightnewsletter. I particularly like the fact that he is always looking for cheaper alternatives that are just as effective. Douglas reports on many little-known medical breakthroughs. 88 . This site has his reporting on the latest alternatives.Dr.Health Sciences Institute. This organization keeps doctors up to date on the newest alternative or nutritional treatments. When you do this.com/dailydose/freecopy. http://www. (But I am a little disappointed that he is also selling products now.one of my favorites.
A menu-driven system that makes the information resources of the Centers for Disease Control and Prevention available to public health professionals and the public at large.gov .A Book of Secrets . http://wonder.000 of them.by Steve Gillman Other Sources Certainly some of the more traditional sources of medical and health information can be helpful as well. Great statistics and a good index.You Aren't Supposed to Know . you can get a lot of great information at the Centers for Disease Control websites.CDC Wonder (Wide-ranging Online Data for Epidemiologic Research).000 drugs.A wide variety of health topics are covered here on the primary CDC site. or learn about the drugs you are taking from a website that lists 4. For example. Information on 4.com .rxlist.cdc. http://www.The internet drug index for prescription drugs. http://www.cdc. \ 89 . You can also search their medical dictionary for health definitions as well as medical abbreviations.gov .
" To answer yes or no is to accept the premise . The premise of "war" implies it is something that can be "won" too. Politicians.in this case that you beat your wife. maybe not all) politicians find it necessary to be less than truthful and to manipulate public opinion. Even in 2001 it was five times as 90 .You Aren't Supposed to Know . is to ignore the possibility that it isn't a war. Stop terrorism? Is that realistic? Do you think if we declare a "war" on robbery we can be rid of all theft forever? "War" implies that this is the major threat to all Americans. Seriously.A Book of Secrets . but an attempt to stop a bunch of sometimes unrelated crimes and criminals. and not as a guide to becoming a politician.by Steve Gillman 6 . I hope you'll use this information to better analyze what you hear. Here are some of the ways in which they do it. "Have you stopped beating your wife?" is difficult to answer without incriminating yourself. if they can get everyone to argue about how to do something. For example. It makes it easy to forget that in an average year 100 times more Americans are killed by common murderers than by terrorists. isn't it? This is a humorous use of what is called an "implicit premise. of course. many (okay.How Politicians Manipulate You When can you be sure that a politician is lying? When his lips are moving. framed in this way. use this technique of the implicit premise for more than jokes. Control Through Words The classic joke. How should we fight the "war on terrorism?" To engage in this debate. nobody questions if it should even be done. for several reasons.
This was some poor reporter adding up only the votes for the two major parties and dividing to get his percentages.You Aren't Supposed to Know . I got a call from an automated political survey system the other day. Independents (like John Anderson) and others got over 7 million votes." But this wasn't a conspiracy." isn't a trust or a 91 . and Carter 41%.A Book of Secrets ." if spent on law enforcement. The first question was "Do you consider yourself a Republican or a Democrat?" Is that a rigged question? Is that an honest survey? Do you know how many political parties get tens of thousands of votes in this country in each time there is a national election? More than two. Social security payments don't come from actual investments. the "Social Security Trust Fund. That he would forget the other votes is indicative of how powerful an implied premise can be. Notice that adds up to 100%? What happened to the other votes? Reagan had 50% of the votes. Is it possible that a tenth of the money spent on this "war. and Carter 45%. Libertarians. In other words. Reagan got 55%. Implicit premises are a powerful method of control. I just use this as an example to show that many questions and possible solutions aren't discussed because politicians and the press manipulate the context of all public discussion. for example. They could at least be honest and say "Of the votes that we consider important. In 1980. Yet I saw at least one network claim that Reagan got 55% of the vote.Part Two Another way to politically manipulate the public is to control the labels used in discussion. might result in far more lives saved? I seriously don't have an answer. by the way.by Steve Gillman many. This premise that we only have two important parties is firmly established in our media. unless you call the government lending itself money "investing. Words . and Carter got 45% ." We would call it stupid if a man thought he was investing by loaning himself all the money from a 401K or other retirement account to pay for his lifestyle. One more example. Get in the habit of recognizing the premises hidden in political debate. or 9% of all votes. by the way.
you use "homeless. but I'm gonna keep doing every single thing that needs to be done and I have. "human shredder bombs.A Book of Secrets ." However. or Office of Strategic Influence? It was created to distribute U. and you control the debate. that wouldn't make them into something other than welfare. ask yourself what hidden premises are there. if you want to savage this thing fine I'll give you the corpse. including the planting of false news stories. What else do you call it when you take money from current workers taxes to pay for someone else's benefits? (Some will argue that it was promised. propaganda materials. for the stated purpose of misleading enemy forces or their civilian populations for "Operation Enduring Freedom" in 2001. calling it that makes it seem safer and more acceptable than what it is: welfare. You can have the name. the words.S. or other premises? Outright Lies Remember the OSI.You Aren't Supposed to Know . and what other words could be used instead. can you see how the words used control the debate? Do you think that politicians might have more than logical debate in mind when they choose between using the term "illegal aliens" or "undocumented workers?" If you want to get more funding for a program to help homeless people. do you call them "people without their own housing?" No. "Daisy cutters" are certainly more acceptable to the public than the more accurate. When listening to anything that politicians are saying. even if many legal definitions of the term "homeless " include people safe and warm and living in a friend's house. How do you feel about the issue when you use other words. Start noticing how words are used to influence you.) Without arguing right or wrong." because home and homeless have the connotations you want. There's the name." right? Control the labels." 92 . Words matter greatly. the public outcry shut it down once it was revealed. but if we promised people food stamps for paying their taxes. As you may recall. Or was it closed? Secretary of Defense Donald Rumsfeld: "I went down (to the OSI) that next day and said fine.by Steve Gillman "retirement fund.
The various methodologies were changed in ways that reduced the 93 . Accordingly. which makes my point. the administration redefined unemployment in order to eliminate five million discouraged workers and so lower the unemployment rate.A Book of Secrets . Apart from the questionable ethics of inventing news stories. "John" Williams . in his book Truth from these Podia. Manipulation Using Numbers One of the easiest ways to manipulate public opinion is with the use of statistics.by Steve Gillman He was clearly saying that the U. Air Force Colonel Sam Gardiner. Retired U. and why would the world trust what our government says once it is caught in enough lies?). enough people would believe it to swing a close election. Sorry about that last one.S. The idea that you can just limit the lies to other places is obviously shortsighted. and three quarters of the population make up 75% of the people here. looked at various stories and suggests that the White House and Pentagon invented or distorted at least 50 news stories related to the war in Iraq. there is another problem for those of us here in the U. 24." Apparently. We are largely a mathematically illiterate country."As former Labor Secretary Bob Reich explained in his memoirs. but you know that some of the readers of this won't get it. A good story in Afghanistan or Iraq is bound to be picked up by the news wires and repeated here.You Aren't Supposed to Know . Government would just continue the practice without the OSI. whatever integrity had survived in the economic reporting system disappeared during the Clinton years. and the questionable practicality (who thought the office wouldn't be noticed. the Clinton administration had found in its public polling that if the government inflated economic reporting.S. 2004 . The average American has no idea how to figure an average. How do politicians and opinion-makers use this? From Gillespie Research's "A Primer on Government Economic Reports -Things You've Probably Suspected But Perhaps Were Afraid to Ask!" by By Walter J.Aug.S.
After the Clinton administration. Either view is very limited and meant to mislead the public. Want to attack an oil company for political gain? Point out that their profits went up 300%. what is the likelihood that you have the HIV 94 . meaning 1% will have false-positives and 1% will have false-negatives. Sounds reasonable. If an HIV test is 98% accurate. The oil companies and their interests in Washington talk about the high price for gas. as though it will all be ruined. That's using numbers out of context (but it isn't necessarily an argument for or against the drilling). and quote the number of barrels of oil likely to be extracted. or don't qualify. Want to defend the oil company? Point out that the return on assets went from 2% to 6%. perhaps.You Aren't Supposed to Know . They never mention that the Energy Department's own figures show that drilling in ANWR will likely lower the price of gas by only one cent per gallon. but have used up their benefits. One side reports on the total area that may potentially be explored.A Book of Secrets . So let's just count the people that are getting unemployment benefits.by Steve Gillman apparent poverty rate. or can only get 20 hours per week of work. and increased GDP growth. both sides do this. What is unemployment anyhow? Do you include housewives or house husbands? Of course not. A common technique is to use numbers out of context. A Test Here is a quick test to show you how easy it is to misunderstand the statistics that are used everywhere. Of course. that ignores all the people that want to work. reduced the reported CPI inflation rate. The Bush administration continued the trend by adopting a new and lower-inflation CPI and also by redefining the Gross Domestic Product. Statistical manipulation is too easy. Excluding all these can be very useful if you want to show lower unemployment. but still a terrible rate of return for any industry. a 300% gain. The other side adds up only the surface area of the roads and structures and pretends that only a few acres will be affected. In the Arctic National Wildlife Reserve oil-exploration debate.
It is possible that those who consume 95 . Correlation and Causation Another way to misrepresent the numbers is to play to people's normal confusion about correlation and causation. then. or 100 people will normally have HIV. if the base rate is 1%.by Steve Gillman virus if you test positive? Take a guess. it's impossible to answer correctly (except by chance) without knowing the underlying or "base rate" of infection in the general population. Actually. 50% The answer is C. High salt intake in this country is correlated with high blood pressure.A Book of Secrets .You Aren't Supposed to Know . 75% C. where salt consumption is much higher than here. Now. and 1 negative (there's the 1% false-negative). You have to know the base rate to make sense of them. which is 9. Of these. but 99 will test positive (there's that 1% false-positive). And this is from a test with a 99% accuracy rate. So for any given person in that 198 who the tests indicate has HIV. How. will test negative. Here is the explanation: For this example. 99 will test positive. isn't it? This shows you how misleading the accuracy rates of tests can be. meaning one of every hundred people in the population have the virus. 99 of those are true positives. 97% B. we are supposing that of 10. 99%. That was your first test. It's confusing.801 people. and 99 are false-positives. 1%. the odds are only 50% that they actually do. what is the likelihood that you have it when you test positive? A. the incidence of high blood pressure is lower? Correlation does not equal causation. 50%. People assume that this means salt causes high blood pressure.000 people. though. Notice that there are 198 people who test positive. Of the 9900 people who don't have HIV. do you explain the fact that in Japan.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
more salt here consume more saturated fats, and that causes high blood pressure. This confusion over correlation and causation is one of easiest ways to manipulate people's opinions with data. If private school students consistently score higher on academic tests, does that mean that private schools do a better job educating students? No. Perhaps students who are sent to private schools come from families that value knowledge and education more, so they would score higher wherever they went to school. To test if the private schools are doing a better job, you would have to choose a number of students at random, and send half to public schools and half to private schools. I'll tell you right now that I'm not defending public schools. I think the private schools would win this contest easily. I am defending good science, though, and an argument from correlation to imply causation is not only bad science, but can be very manipulative.
Using This Information If you want to be less susceptible to political manipulation, ask the following questions. What is the motivation of the speaker or source of the information? What other words could be used to represent these facts? What facts are being left out? How are these numbers being arrived at? What important statistics might be missing? What are the premises that are left unstated in the information? Do you agree with the hidden and stated premises? Is the evidence anecdotal or based on real science?
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
7 - Hypnotic Sales Writing
Read the following sales pitch: Does public speaking make you nervous? What if it was easy? Imagine standing at the podium, knowing exactly what to say to make them love you. Wouldn't that feel great? Just apply our simple methods, and you'll have that power. Use the form below to order right now. Okay, let's dissect the sales pitch above, sentence-by-sentence. Sentence #1: Does public speaking make you nervous? This gets the reader to say yes, which is habit forming. Getting a prospect to say yes is a classic old technique that still works. It also introduces the problem, for which the solution is coming. Sentence #2: What if it was easy? This suggests the possibility of a solution, creating hope and anticipation in the reader. Sentence #3: Imagine standing at the podium, knowing exactly what to say to make them love you. The word "imagine," gets the reader to do just that. Helping readers create a scene in their minds creates desire for that scene to be reality, and good feelings too. Sentence #4: Wouldn't that feel great? This suggests a positive emotion and gets another yes. Questions involve a prospect more, and it is better to suggest an emotional state (by asking) than to tell a person how to feel. Sentence #5: Just apply our simple methods, and you'll have that power. The "and" is used to infer cause and effect (you'll have the power because you used our product). This is subtle way of getting the reader to accept the benefits of a product uncritically. Sentence #6: Use the form below to order right now. The last line directs the reader with "Use the form below." The "order right now" is called an
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
"embedded command," because putting it in italics subtly draws attention to it, and influences a prospect without them noticing consciously. That simple paragraph uses many so-called "hypnotic sales techniques." The idea is that by using the right words and techniques, you can put a person into a kind of "buying trance," in which they are much more receptive to your offer. Do these techniques work? When I first learned of them, I used them to rewrite the subscription page for the Brainpower Newsletter. I immediately started to get four times as many subscribers from the same traffic. Sales writing uses some of the same subliminal techniques that are used for selling in person. One difference, though, is that you cannot "correct course" when a prospect is half-way through a written sales presentation. This is partly why long sales letters have been found to be more effective than short ones. In a long letter, you can address the pitch to many types of personalities. Here are some more techniques to use, or to watch out for.
These phrases, usually three to five words, are designed to persuade unconsciously. They should be italicized, bold, highlighted, in a different font, underlined or in some way different than the surrounding words. They actively (but subtly) tell the reader what to do. Here are a couple quick examples: "If you order right now, we'll include three bonuses." That sentence is commanding the reader to order right now. "You'll be happy you ordered today." That one helps create a state of mind by suggesting the reader should be happy. Put commands in the present tense, and don't use negatives (It's better to say "go now" than "don't wait." Here are some embedded commands that are commonly used: feel good buy now get it
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
desire more learn buy today order right now see results fast hurry follow my lead want this see the value change your life act now believe in this relax do it now You can use these when speaking too, by the way, if you are subtle enough. You just alter the pitch or volume of your voice when saying the key command words or phrases.
These are phrases that really involve the reader, so they are following your every word. They can include questions, words that create curiosity, and words that cause the reader to create a scene in their imagination. Here are some examples: Imagine having the house of your dreams... You probably already know... Are you beginning to see... Wouldn't it be amazing if... Picture this... That's all it takes...
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Whether you believe it or not right now... What would you do if... How would it feel if you could... This is just a tiny glimpse into the power of... The choice is yours... Free gift... You... Why not do it right now?
Pacing And Leading
This is a way to get the reader to go along with you, but without being to obvious. First you talk about things that are accepted as true (pacing), and then you talk about what you want the reader to accept (leading). Below is an example. The first two sentences are "pacing" sentences, and the next three lead. "You have seen personal change in your life. Some changes are more difficult than others, of course. There is a reason for this. Once you understand it, personal change can be quick and easy. Let us show you how." There are several patterns of pacing and leading you can use. Two pacing sentences followed by two leading sentences, for example: pace, pace, lead, lead. You could also try; pace, lead, pace, lead. Experiment for best results.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Implied Cause And Effect
This appeals to the logical side of the reader, without giving them something to object to or argue about. In other words, instead of just making an outright claim of cause and effect, you imply it subtly. Here's an example: "Our tapes allow you to change your habits as you sleep. Since you will be hearing the subliminal messages while in a receptive state, they'll more deeply affect you." Just listen regularly, and you'll notice the changes happening." The words that imply cause and effect above, are "allow" in the first sentence, "since" in the second, and "and" in the third. Other words you can use include: as while creates means demonstrates brings to pass constitutes enables leads to provokes implies forces makes causes
More Ways To Persuade
Turn Headlines Into Questions "Make $1,000 Per Day!" isn't as persuasive as, "What Would You Do If You Made $1,000 Every Day?"
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Use Testimonials I ignorantly was deleting all the great e-mails people sent me when I first started doing newsletters. Now, anytime someone just says "I liked the article," I save it for possible use in the future. The better testimonials ("You changed my life!") are like gold. Letting the reader know that other people like what you have to offer is very persuasive.
Use Questions Throughout Have you ever read a good sales letter and found yourself nodding and agreeing? (Nod and agree.) That's the power of good questions. They involve the reader and keep him glued to the page.
Say "Imagine" Then paint a picture of life with your product. Other words, like "picture this," or "see yourself," can be used. Just describing the scene works too. "You pick an orange from the tree in your yard and watch the sun set on the ocean. This is when you realize what zero-down real estate investing has done to change your life."
State A Fact And Describe The Benefit To the fact "you'll get twenty four problem solving techniques," add "so you can use the one that will easily give you solutions to your problems." The fact, "powerful engine," should be followed by, "meaning you can pass other cars more quickly and safely."
Use Lists People like lists. Consider how tedious reading about these persuasion techniques would be if instead of a list, the information was written out in
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
three or four huge paragraphs.
Use Repetition Tell the reader several times why they need your product, and what to do. You may want to say it slightly differently each time.
Use Their Words This is a powerful. Learn the language of your target audience by hanging out in online forums, coffee shops, or wherever you need to. They'll be much more responsive if you talk like they do, right dude? (Perhaps an example of how not to use words.)
Let Them Join An Exclusive Group It doesn't have to be an actual membership, although that can be good too. You can just suggest that they will be "among the elite few who know how to..."
Be The Authority They don't want to buy from someone who knows only as much as they do. You may want to mention what qualifies you as an authority. At the least, you can speak (write) with the attitude of an authority.
Tell Stories My insurance agent told me a story about a man who lost everything because he was sued and didn't have enough insurance. It was an effective sales technique. Personal stories are the most persuasive, which is why almost every "get rich quick" pitch starts with some variation of, "I was in a dingy studio apartment, staring at my unpaid bills..."
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Justify The Discount People want a great deal, but you don't want to give the impression that your product isn't as valuable as you say. So explain why they can get it cheaper now: "Our warehouse is too crowded, and that's good news for you."
Get Them To Test-Drive If you know it's something they'll hate to give up once they have it, get it in their hands. This could mean a free trial. If it's a newsletter, you can give them a free issue. If it's any information product, give samples. I know that with or without my business, I couldn't go back to telephone internet service after using cable - even if cable was ten times the cost! If it really is something they won't want to give up, find a way to give them a test-drive.
Tell Them They Started Something Then they'll want to finish: "You've taken the first step by reading through this page. Don't quit now. There are eight more lessons, and the best is yet to come. Continue by subscribing right now."
Let Them "Know" You "I was in a dingy studio apartment, staring at my unpaid bills..." Okay, you don't need an autobiography, but let some of your personality come through in your writing. It is easier for people to trust someone they know, or even someone they think they know.
Put Problems Up Front Then tell them why it's a great product: "You'll have to spend five hours learning how to use this program, but it will save you that many hours every week for years to come."
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
Compare And Show Value "Others are selling the information in just one of these bonuses for more than the cost of this whole course..." Help people convince themselves that what you offer is a good deal.
Involve Their Emotions Selling a nice sports car? Say, "Wouldn't it be exciting to drive this car to your class reunion?" Find some way to involve a customer's emotions. Asking them to recall an emotional event is one way to do this. Then tie that emotion to what you are offering. For example, if you are selling custom homes, you might ask the readers to remember the first time they moved into their own place. That would be followed by suggesting a similar good feeling will come from moving into one of your houses.
Give Them A Logical Justification First make them want to buy, then let them know why it's okay, by showing them the logic: "One missed sale would cost you more than the price of this cell phone, right? This is one of those purchases that makes you more money than it costs." It has been said that an appeal to emotion creates the desire to buy, but an appeal to logic closes the sale.
Offer A Clear Guarantee "If you don't like it for any reason, return in any time in the first 90 days and you'll get your money back - no questions asked." Make it even clearer than that: "Just drop us a note or call the number below."
Create Time Pressure If they leave without buying, they almost never return. Don't give them the option of "thinking about it." Use "This week only," or "Only 60 left," or "We're testing this price and will be raising it soon," or something to create
106 . people feel at least the obligation to listen to your sale's pitch. Create Credibility Quote official sources. but it got your attention. and you'll see your sales increase by tomorrow.by Steve Gillman urgency. I made that up. or you will lose credibility. People respond well to this. Endorsements are great. though. Charles Givens and other real estate gurus used to make millions. Make Specific Claims Did you know that the average sales letter gets 54% more orders when it uses specific claims? Okay.A Book of Secrets .You Aren't Supposed to Know . but you can benefit just by using the names: "These are the techniques that Robert Allen. right? People believe in the authority of exact numbers and exact descriptions of what will happen. especially if you have a clear guarantee. and drop names. Be sure it is something of real value." Use Carrot And Stick Use one or the other or both." Play To Hope Examples: "Would you like to be free of your job by next spring?" or "What if you could own that house on the lake that you have always wanted?" Create Obligation If you give a gift. Tell them what they'll gain by using your product. and tell them what they'll lose if they don't. Example: "Use this technique starting today.
I did what he said.You Aren't Supposed to Know . right? A Final Thought Before you start to get too cynical about the world of sales. Use Curiosity The "cliffhanger" is a powerful way to do this. The group given four options bought twice as much as the group given twenty options. I wouldn't have bought some of my best investments if it weren't for good salesmen. people were given samples and a chance to buy a fancy jam. "It took just five minutes for the old man to tell me his secret. is less stressful and easier for the prospect to make. I can live with that. by the way.. Imagine reading a story that started "I was in a dingy studio apartment.A Book of Secrets .sometimes even things we didn't know we needed. One choice. What did the old man tell me? It's on page one of my special report. If it took subliminal persuasion to get me to do what was in my best interest. Our goal is to learn how to be sold the right things." With too many options.." You may want to read that report. with good reasons for making it.) 107 . and soon I was making thousands of dollars per week. This process. it becomes too overwhelming to make a decision. (Or vice-versa when you are in business.. Their goal is to sell. Having more choices is not always better at least for the person or business offering the choices. staring at my unpaid bills. remember that a salesman's job is to sell..by Steve Gillman Limit Options In one study. is referred to as "decision paralysis." Now imagine reading. We need to be sold things .
"If what you do doesn't work. is that "Most of our lies will work out really well if you act as if they are true. However." Bandler and Grinder approached their work differently. The difference with Bandler and Grinder was that they understood that words are a feeble and shifting attempt to understand things. saying. they claimed . not realizing they were invented explanations. and an attempt to condense its most valuable insights and techniques into a few dozen paragraphs. I highly recommend the books of Anthony Robbins. Since using even one of these techniques can change things for you dramatically. Watch the event like a movie in your mind. to be sure it still affects you. who developed NLP into a usable science of self improvement.The Power Of Neuro-Linguistic Programming Above all. The other difference." Many thousands of people will attest to the truth of this claim. the therapist considers it to be a problem of a "resistant client.A Book of Secrets . Choose a bad memory. if you want to go farther with this. and that other teachers believed their own lies. 108 . when something doesn't work. Richard Bandler and John Grinder. a real event from your past that still hurts you when you think about it.by Steve Gillman 8 . Try This Let's start with a simple demonstration of an NLP technique.You Aren't Supposed to Know . I think this is a worthwhile endeavor. noted that in traditional psychotherapy. do something else." They often started their seminars by telling the audience that everything they would say would be a lie. neuro-linguistic programming is about results. So what did they do? How do people use NLP today to change their lives? Note: This is my own understanding of NLP.
Take away the color. Bring it closer if it is a positive memory. and put it in a frame. Imagine the frame in detail. For most people who try this. and then test the results. NLP identifies the important ways in which information is encoded in your brain. Neuro-linguistic programming is about changing the brain by speaking its "language." What Is NLP? "Neuro" has to do with the brain of course. let your mouth hang open. then try anything else in the NLP "arsenal. the words themselves. It also recognizes that their are differences in the ways different individuals function mentally. and even body posture affects our experience of life. do something else. "If what you do doesn't work. a memory is more vivid and emotionally strong when it is close to them in their imagination. The way we use our words." Always remember. some of us are more visually oriented. and teaches you to use that knowledge to program yourself how you want.whatever you want. and this will diminish the emotion. Repeat this exercise several times. slouch. plastic . and "linguistic" refers to things having to do with language. and therefore our success in life. and you'll feel the positive emotions more strongly. you can do something as simple as imagining a scene to be further away. To see (or feel or hear) the truth in this.You Aren't Supposed to Know .A Book of Secrets . stare at the 109 . For example. try the exercise again.by Steve Gillman Now watch it again. It will no longer hurt to recall that moment. Recognizing this "coding" or language of the mind. the memory will have lost its emotional power. "I see." are processing things differently than those who more often use "I hear what you're saying. Imagine taking your framed black and white photo and hanging it in a dark corner of some room in your house. for most people. but take the most painful moment and make a still photo of it in your mind. See it there from the other side of the room. It can be wooden. Recall the bad event again. People who continually say. If it doesn't work. and some more auditorily oriented." For example." This has to be taken into account whether you want to influence others or your own mind. It even shows in our language.
" Then sit up straight. If a bad memory is close to you and very large in your mind. You took away the color. you look at how it's coded in the brain.You Aren't Supposed to Know . if you want to eat less ice cream. take a deep breath through your nose. You identify all the submodalities and apply them to your thoughts about broccoli. or change a good experience to make it more enjoyable. you might train your mind to see it in black and white. You change the coding by changing the sub-modalities. Here's a checklist of sub-modalities. and you change the coding. you find the way ice cream is coded in your mind. Visual Sub-Modalities Color or black and white? Moving or still? With you in it or watching it? Near or far? Large or small? Below you or above you? Two-dimensional or three-dimensional? Moving fast or slow? 110 .A Book of Secrets . for example. look slightly upwards and say "What a great day!" If you do this exercise. put the memory farther away in your mind. For that matter. and made other changes.by Steve Gillman floor. you put it farther away and smaller. You are using the language of the brain to change your experience. far away and unattractive. If you want to look at broccoli like you look at ice cream. The idea is that if you want to change a bad experience that still hurts. That's what you did if you tried the exercise with the demonstration above involving a negative event from your past. Awaken The Giant Within. you'll notice the difference in how you feel during the first part versus the second. borrowed from Tony Robbins book. and say "everything is messed up. close your mouth. Sub-Modalities One of the primary tools used in NLP is reprogramming our experiences using sub-modalities.
by Steve Gillman Isolated or in a larger context? Bright or dim? To the left. is a classic NLP technique. shallow. or center? In focus or blurry? With a particular focus on one thing.You Aren't Supposed to Know . right.A Book of Secrets . or stopped? Is there movement? Anything that triggers strong feelings? Understanding these sub-modalities. The quick phobia cure described 111 . and using them to change your experience. or general? Containing anything that triggers strong emotions? Auditory Sub-Modalities How loud is it? Where is the sound coming from? Are you speaking or hearing others speak? Are certain words important? Is the sound clear or muffled? What do you say or hear? Are the sounds/words fast or slow? What is the tone? Is the sound normal or unusual? Does anything about the sound trigger strong feelings? Kinesthetic Sub-Modalities Is it light or heavy? Are there any vibrations? Are there changes in size? What is the texture? Are your feeling steady or changing? Is it hot or cold or alternating? Is there pressure? Where is the pressure? Are you tensed or relaxed? Is you breathing normal.
there is an example of a technique used to get rid of phobias. get it in your mind until you feel the fear a bit. recall the most intense time instead. get up.The New Technology Of Achievement. Look down and see yourself watching the screen.You Aren't Supposed to Know . and go through the experience. spiders. but backwards and in color. 112 . If you can't recall the first time you had the fear.A Book of Secrets . Some people have reported amazingly fast results from using this technique. but there really isn't any harm in trying this technique right now. with the film stopped at the moment before you had the fearful response for the first time. First you think of the situation or thing that causes you fear. Now close your eyes and imagine yourself in a movie theater. Step into this still picture at this point. shake your arms and body a bit.in two seconds or so. Some NLP practitioners have used similar techniques to cure people of their phobias in an hour after regular psychologists failed them for years. Now stop the movie and see it as a still picture of yourself safely sitting or standing there when the traumatic experience is over. and you may prefer the guidance of an NLP practitioner. Leave your body and float into the projection booth. See yourself on the screen. Now recall the real-life experience again. Fast Phobia Cure In NLP . As you watch yourself watching yourself in the movie. Do this really fast . It can be tough to do these things on your own. a Nightengale-Conant book. take a deep breath. After repeating this backwards replay ten times. Do it again and again. If you still get more than a small fearful response. as if time was suddenly reversed. or whatever. let it un-pause and begin to play a black and white movie of what actually happened in the fearful experience. repeat the whole process. Whether it is public speaking.by Steve Gillman below shows one way to do this. See yourself going through the experience up to the point where it ends and you are safe again.
. I am more successful. For example. I wonder how I can solve this?" really helps. and that he'll find it soon. I am likely to put my hand to my forehead. Don't Listen To Success . "What we essentially do is pay very little attention to what people say they do. A wealthy real estate investor once told me he didn't believe in setting goals. and think or say "Hmm.A Book of Secrets . on the other hand. but rather do as they do. of course.. My brother. but just saying "Hmm. that's interesting. or worrying about what elements fit into some theory of success. He has a lot more knowledge. this can be a very disempowering approach to the problem. I just need to model him. that's interesting. when I have a computer problem. adopting his facial expressions. I wonder how I can solve this?" He'll also assume there is a solution. This may include even sitting like he sits. Naturally. you find someone who is succeeding at something which you want to succeed at. he is more successful than me at dealing with his computer. and a great deal of attention to what they do." This means what they do physically.You Aren't Supposed to Know . and say "Here we go again" in my mind. I then think of the things I hate about computers. and even pretend to be him. That is the way to learn success from the successful. I may never be as knowledgeable as my brother when it comes to computers. will stop for a second. as well as what they are doing in their minds.. Just copy success as closely as you can. Bandler and Grinder said.by Steve Gillman Modeling Another important NLP method is that of is modeling success. but that isn't as important as his approach. In fact when I assume I'll quickly find a solution. Now if I want to be more successful with my computer. This doesn't mean taking their advice. since they actually may not know why they succeed. and then you "model" them. The point of NLP is to do what works. Basically. and using the same words and thoughts he uses.Model It Don't do as they say. without spending too much time worrying about why. or with problemsolving in general. Modeling works.. Of course. Only later in the conversation did I realize 113 .
Then I found a letter used by a successful internet marketer to get links from other web site owners. As you learn. and if that works don't worry if you don't know right away which changes were most helpful. not what they say. how they approach their challenges. but you don't need to. model a successful parent. when starting out on the internet. For example. That's goal-setting . If you have children. and add elements of your own. but I copied it and used it as it was. you can drop those parts that aren't contributing.by Steve Gillman that he knew just where he expected to be with his projects in six months. Those with a primarily "away-from" motivational style.he just called the process something else. A successful basketball player might only advise you to practice more. will 114 . The truth is.but read between the lines.A Book of Secrets . and I really wanted to change it. but the owners didn't respond to my e-mails. follow his lead and start visualizing your shots going in. and it worked. it may be best to just copy many of the actions. I tried to exchange links with other web sites.You Aren't Supposed to Know . There are two primary ways that NLP focuses on: "away-from" and "toward. Don't stop listening to what successful people have to say . You may not ever understand why some things work. Motivational Styles We each get motivated in different ways. So do what they do. his letter sounded silly to me. or why." We each have both as a part of the way we function. At first. Those in who the "toward" motivation dominates will be more affected by thoughts of future rewards. attitudes and approaches of someone who is succeeding. but often one is dominant in each of us." after a great shot. Copy Everything At First Sometimes we won't know what's causing a person's success. do you? It is better to have success than to explain it. but if he mentions "I saw that going in. for example. Look at their words for insight into how they think about things.
but be aware that you may be glossing over the problems. "toward" individuals make good entrepreneurs. you'll might continually remind yourself what a mess it will be if you fail. and you do what you want.You Aren't Supposed to Know . 2. you would explain how great they'll look in it. Read the following two descriptions of what having millions of dollars could mean to you. or how it will make life easier. If you wanted to sell a new car to someone.by Steve Gillman be more affected by thoughts of escaping pain or trouble. you might explain how this new car will mean no more used-car hassles. you primarily have an "away-from" personality. for example. If you are an "away-from" person. 115 . There are good and bad points to both. 1. you can also influence others more easily. You have the means to eliminate most of your problems easily. you have more of a "toward" personality. If you are more motivated by the second description. "Away-from" individuals manage things well and avoid problems. and your favorite car too. For the latter. When you understand these two motivational styles. You are safe and secure. For the former. You have the house of your dreams. or what it can do. for example. How do you use this knowledge to your advantage? If you want to make more money and you are an "toward" person. but often get into trouble because they don't plan well enough to avoid problems. Use this test to get an idea about which motivational style dominates your personality. but don't do as well at big goals. If you find the first description more compelling.A Book of Secrets . first determine if they are motivated away-from things or toward things. Otherwise you can lose your motivation once you reach some level of comfort. You have everything you need to be free and comfortable. You have the means to achieve any of your goals. envision the things you'll buy and do with that money. You never have to return to your job or do anything you don't want to do. You buy anything you want for you and your friends.
by Steve Gillman Neuro-Associative Conditioning Neuro-associative conditioning is about using the "pavlovian response. They associated the ringing bell with food. Use the same techniques to establish the new habit. you'll be more successful if you replace the habit. and maybe relaxation from cigarettes. 2. Do anything you can to associate it with pleasure. You should find something that is healthier and gives you the same or similar feelings or benefits. and do anything that works to associate pain with smoking. because it had been rung before each time they received food. in this case). you need some more work to fully associate the old habit with pain and the new with pleasure.You Aren't Supposed to Know . Associate pain with habits and patterns you don't want. If you would be painfully embarrassed by people moving away from you because you stink of cigarettes. or thinking about your yellowing teeth. Let's suppose you want to stop smoking. First. Then start associating smoking with pain. imagining yourself getting lung cancer." Remember that Pavlov's dogs salivated when the bell was rung. for example. or whatever the new habit will be. Use the information on sub-modalities above to change the way you think about smoking. Associate pleasure with habits and patterns you want. Do you feel certain that you can use the new pattern instead of the old? If not. then see that scene over and over in your mind. Get creative here. See yourself enjoying that chamomile tea. Then you have to test yourself. 116 . rather than ignore the real benefits you are getting from it. Make it bigger and more colorful in your imagination. so you might replace smoking with drinking chamomile tea or chewing gum. Imagine yourself at some point in the future. You get pleasure. Maybe try smoking only while doing things you hate to do. in a situation that would normally have triggered your desire to engage in the old pattern (smoking.A Book of Secrets . How do you use this to change your habits and your life? 1.
but the power to change your own life experiences. Words have power. that new real estate agents that say. when I used a sillier expression." could be "I need to recharge. I used to catch myself using the expression "It's overwhelming. I think you would find. Then I realized he was saying things like "Then that situation exploded on me!" and "It blew up in my face!" I'm not sure I would have had the motivation necessary to deal with his problems if I saw them that way. life controls you. to see what value you can get from using them differently. really experiment with yourself." try "I feel a little down. for example.. If you do that. Instead of saying "I'm depressed. Associate pain with the old words. "That's somewhat irritating." it was almost impossible to consider the situation as a big or irresolvable problem. Play with words. you're in control of your life. "I'm going try to sell houses. If you are stressing yourself out by saying. This might be as simple as seeing how silly it is to be "stupid" when you could be "learning. like "That's icky. What you link pain to and what you link pleasure to shapes your destiny. In fact." Finally." "I'm exhausted. and find better alternatives. Without a doubt it changed the way I felt." instead." Then I learned to stop myself and say. I wondered at times why it seemed that he couldn't do the simple things he needed to do in those situations. and words create them. "I have to do this!" start saying "I get to do this!" while remembering the benefits (We get something from everything we do). Perspectives matter. Play with them a bit and you'll understand that it isn't just the power to affect others. and pleasure with using the new ones..You Aren't Supposed to Know . Use neuro-associative conditioning to make the new words stick." "I'm so stupid!" can be expressed as "I'm learning a lesson right now." or "Sometimes it's so overwhelming.by Steve Gillman "The secret to success is learning how to use pain and pleasure instead of having pain and pleasure use you." . note and list all the words and phrases you use that are disempowering." To affect long-term change in your experience of life.A Book of Secrets . If you don't." 117 .Tony Robbins Using Words The other day a friend was explaining some of the problems he has had to me.
It will find it. Have you ever wondered why two people can go through the same situation and yet it destroys one of them and strengthens the other? They are looking at it differently. People already have the resources they need. To Direct Focus This is obvious stuff.A Book of Secrets . 2.You Aren't Supposed to Know . 118 . Some Basic Premises of NLP 1. To Change Attitude Ask yourself or another person. "What is good in this situation?" and you will start to feel better about it." The Power Of Questions Here are some of the ways to use questions powerfully: 1. Why get frustrated and say "Why won't this work?" when you can say "How can I get this to work?" Ask questions that direct your focus in the most useful ways. They just need to know how to use them. ask the right questions to create doubt in the old belief. 3. To Change Beliefs If you want to change beliefs in yourself or another. you can ask. and asking different questions. and the old belief will be weakened.by Steve Gillman will have less success than those who say "I'm doing whatever it takes to sell real estate. and yet we need to be reminded. You can't help but be affected by seeing the good. For example. "Is it possible that I am intelligent?" and "What evidence can I point to that shows my intelligence?" and "What can I do now to demonstrate my intelligence?" The very act of questioning cause your mind to change its focus. Now it will be looking for all the evidence that you are in fact intelligent. if your subconscious mind won't let go of the belief that you are unintelligent.
do something else. Underlying every behavior is a positive intention. Notice what's working or not. Model success. 2. If it doesn't work. Anthony Robbin's Ultimate Success Formula (From Awaken The Giant Within) 1. 119 .by Steve Gillman 2. 6. Change that structure and you change your experience. 8. Our mental "maps" are easier to change than the world. food. 4. Change your approach until you achieve what you want. and you can change them to get the response you really want. 3. Take action. People make the best choices they are aware of. and movement affects your mind. 5. and what you think affects your body.You Aren't Supposed to Know . The meaning of your communication is the response you get. 9. Decide what you want. Posture.A Book of Secrets . Learn more to have more choices. A map is not the territory. 4. Notice how your words and actions are received in your mind and other's. others can learn to do it. 7. Mind and body work as one. If one person can do something. There is a structure to experience. 3. Anything else is better than repeating failure. We act to create pleasure or relieve pain.
by Steve Gillman 9 .How To Quickly Motivate Yourself Have you ever had a hard time getting to work on something.A Book of Secrets . Talk About Your Plans By the time I tell my wife about the newsletter I'm going to write." 3. you can transfer the energy created to what you need to work on. This will be even more effective if you can connect the two in your mind. Strengthen Your Desire Seeing the rewards of your effort clearly. talk about something that does. I'm out of my slump and back at the keyboard. and then work on your current goal. for example. or just getting up in the morning? This chapter covers self motivation techniques. The physical changes in your energy level are real. I can find ways to change things politically. 2. because if you want to effectively use what you learn here or anywhere. Fifteen Techniques of Self Motivation 1. you have to be able to act. A good salesman can have you living in your imagined dream home in minutes. talking about it to an interested person will usually get you excited and motivated. If talking politics gets you going. Use Your Passion Here's a little motivation-transfer secret: If what you're working on doesn't inspire you. "With more money.You Aren't Supposed to Know . and you'll 120 . you could tell yourself. for example. motivates you. This means you have to know how to motivate yourself. do that. Once you get excited talking about anything that interests you. When you truly want to accomplish something. If making money is your goal.
if I force myself to write the title and first line of an article. Take Any Small Step The process of taking action . (Be careful with this one . An imaginary scene of one's wife walking out the door with another man. ask yourself. I'm ready to work. at least take advantage of your natural ups and downs. I usually end up writing the whole article.) If I imagine myself on the couch wasting time. it's just a particular task you're having trouble with. If however. I don't like typing.A Book of Secrets . For example. 6. You know best what painful images will get you moving.that might motivate a man to have that talk he's been avoiding. and you might find yourself doing it for an hour.You Aren't Supposed to Know . it will be almost impossible to feel motivated. by doing your most important work when you're in a better mood. Use Pain Neuro-linguistic programming teaches you to link pain with inaction. This is why taking any small step toward your goals feeds your motivation. Be Truly Interested If you really don't care about something. and then see myself looking at a lousy bank statement. Whatever it is that you are having trouble getting motivated about. Resolving some of your negative feelings will certainly help. In that case you need to do something else. "What rewards will I have when I get this done?" 4. But if you can't seem to do that.any action . 5. but when I see the finished lesson in my mind.it isn't for everyone. 7. Have The Proper Mental State It's hard to be depressed and motivated. 121 . as one sits there silently . I'm motivated to get to work.by Steve Gillman feel motivated to do anything to make it real. Commit to five minutes of working on a project.creates a kind of momentum in your body and mind. connect it clearly in your mind to the greater goal. Learn to be your own salesman.
Music Different types have different effects on us. If you are sensitive to too much caffeine.by Steve Gillman Energy For Self Motivation Sometimes. so experiment. and especially seems to wake up the brain. 12. Caffeine can make you more tired if it's abused. Better Sleep We do not all need the same amount of sleep. Also. Some of the above self motivation techniques address this issue indirectly. Once you have ten or more. I seem to get a boost from the ones with Ginkgo Biloba in them. and add to it as you come across good ones.You Aren't Supposed to Know . Some like the ones which contain the amino acid taurine. 9. you may want to try tea instead of coffee. it can work wonders. 10. as long as you get at least five or six hours of sleep. so experiment with different amounts. although when combined with caffeine this may cause anxiety and irritability. but short-term. but it's a cheap option to try (but not too cheap for regular use). 11. but here are some more direct energy boosters: 8. When you find an album that energizes you. You may want to start a list of the most energizing songs.A Book of Secrets . Coffee This is the original energy drink. the quality seems to be more important than the quantity. Deep Breathing Three slow deep breaths through your nose will help oxygenate your blood. visit a download site online and buy them. Another technique that works for 122 . the biggest problem is a lack of energy. Put them onto your MP3 or a CD. Energy Drinks The verdict isn't in on most of them. keep it ready. and keep this "maximum energy" album handy.
research shows it also revs up the immune system. 15. This isn't for those with weak hearts. by using them often for several weeks. or at least open a window. At least stand up and stretch from time-to-time if you work at a desk for hours.A Book of Secrets . but it will wake you up.by Steve Gillman some is panting like a dog for a minute or so. Incidentally. 14. 123 .You Aren't Supposed to Know . or walking around the office can boost energy levels. and make a couple of them habitual. Get out for a short walk. Moving Your Body Washing the dishes. Try several of these self motivation techniques. Hot And Cold Showers Here's the recipe: minute of hot water. Outdoors Sometimes a little sunshine and fresh air can be very energizing. Habits are the key to success. alternating for six minutes. a minute of cold. 13.
heart. Unfortunately. the polygraph failure rate went to 50% for agent applicants at the FBI. says "I'm sorry I ever had any part in its development. "Are you involved in espionage?" or "Did you take John's watch?" Your responses are compared to your control question responses. Did liars suddenly start applying for jobs? No. Then you are asked "control" questions and "relevant" questions.by Steve Gillman 10 . the testers were instructed to read the tests differently. Meanwhile the device measures blood pressure. John Larson." The test is valued by governments and others because it is useful for getting damaging admissions from people. 124 .How To Beat A Lie Detector Test After 9/11. especially those who don't know that the test is a sham. such as. the test is actually biased against the truthful. For all of their lives these mostly innocent people will have a record of a failed FBI polygraph following them. Most scientists now agree that polygraph "testing" is junk science.You Aren't Supposed to Know . one of the pioneers of polygraphic lie detection. hardened criminals have proven they can lie throughout the test without detection." These are questions to which the operator knows (or assumes) the truthful answer. the more likely one is to fail. Meanwhile. even though this meant throwing out some honest people with the few dishonest ones. In fact. to determine if your answer is honest or a lie.A Book of Secrets . Polygraph 101 The basic idea is this: The polygrapher asks some simple questions in order to get your "baseline responses. breathing and perspiration rates. This is because the more honestly one answers the "control" questions. Imagine what this would do to your future.
they will often ask control questions that they assume you will answer with a lie." former CIA Director John M.A Book of Secrets .You Aren't Supposed to Know . The problem that many researchers note is that one who does not fear the results of his failure should not produce measurable responses. Some researchers think that if this concept is valid. There are three common theories. "[The CIA's] reliance on the polygraph is truly insane. so they can see your response.by Steve Gillman They will tell you that you should answer all questions honestly. The most accepted theory is the threat-of-punishment theory. It says that a large physiologic response accompanies lying because a subject fears consequences for failing to deceive the operator. If they think you are dishonest. They also have to use their own judgment. In other words. whether he is telling the truth or not. they may push harder to find questions that give the result they want. it is only when conflict is intense. In fact. The second theory is the theory of conflict. Even if they don't do this. It supposes that a measurable physiologic disturbance takes place when a subject is caught between a habitual inclination to tell the truth and a strong desire not to admit to certain actions of facts. they may interpret the results differently. In fact. The first is that a subject reacts when questions that strike sensitive areas. This could be something like "Have you ever lied when in trouble?" They may mention that someone who would do such a thing is suspect. it shows how unscientific the whole procedure can be. right) might be taken as dishonesty. Of course habitual liars may be measured as honest in this case. thus encouraging you to lie. Deutch 125 . there isn't even agreement among believers in the polygraph as to why it works. This theory would indicate that your nervousness (natural under the circumstances. but they don't actually want this to happen. Whether this is conscious or not. Operators use this kind of trickery as a standard part of the testing procedure. a subjects own fear of failing is what causes the response.
and keep a printed copy handy. you may have to take the test to get the job. as he may angrily decide that you still should take the test. In cases of pre-employment screening. Davis. and possibly even some others. If You Take It If you decide to take a polygraph test. in "Physiological Responses as a Means of Evaluating Information" found that if a subject "knows that changes in breathing will disturb all physiologic variables under control of the autonomic division of the nervous system." Read it. In criminal matters.A Book of Secrets .the use of this highly flawed instrument should be radically curtailed.You Aren't Supposed to Know . you are not a suitable candidate for polygraph testing.C. R. How do you convince the operator of this? Try the following: go to the web site http://antipolygraph. you will generally not be considered an appropriate subject if you know too much about the test.by Steve Gillman ". This involves letting the operator know that you understand how the test works. and show him the book to prove it. When you arrive for the test. and a lot that can hurt you.. James Woolsey How To Beat It Don't Take It There is little that taking the test can do to help you. There is one technique that has been used to have the test waived. and may even decide to fail you regardless of results. insist that your lawyer be present 126 . just refuse. Then explain that because of this." Because of this. a certain amount of cooperation or a certain degree of ignorance is required for lie detection by physiologic methods to work. Be careful though. tell the operator what you know about the test." former CIA Director R. even for positions in the Department of Defense.org and download the book "The Lie Behind The Lie Detector. He should agree..
Be polite to the examiner. and that you get a copy as soon as it is done. During the test he may stop to ask you why you seem to be responding strongly to a certain question . Also. hesitate. use one or both of the following two countermeasures. During the test. as in "Did you ever cheat in school?" When you identify a question as a control question. Behavioral Countermeasures Look and act innocent." Physiological Countermeasures The idea behind physiological countermeasures is to have stronger physiological responses to "control" questions. You want him to like you and assume you are innocent from the start. refuse any post-test interrogation.You Aren't Supposed to Know .by Steve Gillman through the entire examination. He has to use his judgment to decide how to interpret the results. My mother was a very suspicious person. Have a seemingly spontaneous answer ready. or used for other purposes. Insist that the entire examination be videotaped. as well as how hard to push in certain questions. 127 . "I guess I always feel guilty when I am asked about things. and used to blame me for so many things that I felt like I had really done them. So the first thing you need to know is how to tell the "control" questions from the other questions. so that the responses when you answer relevant questions will seem normal when compared to them. The primary ways to do this are by using your breathing and your heart rate. you want to have a measurable increase in your response to it.especially a control question. so he doesn't try too hard to prove your guilt.) Finally. refuse to sign any papers. You can usually tell them by their vagueness.A Book of Secrets . look confused and say. such as those saying the results will be admissible in court. For example. Train yourself to breath comfortably at the same rate throughout the interview (until the devices are removed from your body). if you are applying physiological countermeasures. (At least have it audio taped.
do one of the following: a. d. c. Exhale more slowly than you inhale for 5 to 15 seconds. Practice this one in front of a mirror. or anything that will provoke a fear response. then resume normal breathing before the next question. the operator will be fooled. Breath more slowly for 5 to 15 seconds.A Book of Secrets . Hold your breath for 4 to 5 seconds. b.You Aren't Supposed to Know . then resume normal breathing before the next question. do one of the following: a. Breathing responses: After answering a control question. Heart rate responses: After answering a control question. Take several shallow breaths. a knife going into you. Use your imagination to speed up your heart. Quickly think of a car crash. This will get your heart rate to speed up. then resume normal breathing before the next question. 128 . b. so you aren't obvious when you do it. then resume normal breathing before the next question. If you combine behavioral techniques with well-executed physiological techniques. There is no evidence to show that polygraph operators can detect these countermeasures. and have no reason to think you are lying.by Steve Gillman 1. Quickly bite the side of your tongue hard enough to hurt a little. 2.
You Aren't Supposed to Know .A Book of Secrets . you pay a little extra for "address correction. they rarely are willing to change who they are. 129 . but the principles remain the same. It is much easier today with the use of the internet. you of course want to ask for the subject. If I moved and changed my name. and move far away. If they have moved. but they probably haven't changed their name. Most of the time. Even when they are willing to give up their names. Basic Skip Tracing "Skip tracing" is tracking down people who have "skipped" out of town. How do you find them quickly? Here are some techniques. if you get an answer. or otherwise disappeared. This was the part of my job that I enjoyed when I was a bill collector years ago.How To Find People And Get Information People are creatures of habit. When you call their phone number(s). At least.by Steve Gillman 11 . When you send a letter. though. you want to get any information you can from the person on the line. people you try to find aren't really trying to hide. The basic things you start with are things like sending mail to any addresses you have and calling any phone numbers you have for the person. you could call bowling alleys there to get information on new league members. Use basic phone pretexts for this." The post office will return a card to you with any forwarding address they have on file for the subject. they aren't trying very hard. A bowler will still want to bowl. If you suspected which city he may have moved to. Maybe they have left town and keep their phone number unlisted. you could find me where people gather to play chess.
give them your number and ask if they could give it to John if they talk to him. It's important. of course for a question or two. I'm an old friend of John's. this is Dave. Do you have his address." I signed it with my alias (we had to use these state-registered names for safety) and put our phone number on it. You can use this technique to 130 . these little notes usually found their way to the subjects. Interestingly. Curiosity often got the best of them. Here's how it worked: First. but they never hung up. like. They can be as simple as "Hi. "I have a rebate check for $50 on a car stereo here that John never claimed. Get any information you can while you have a person on the phone. they were disappointed. I tore off a scrap of paper and wrote on it "John (or whatever the subject's name was). under the Fair Debt Collection Practices Act. and they called. Of course. They may refuse to give you an address or phone number. I tried something a little sneakier. I still didn't know where they were (that has changed with caller ID now). but it is perfectly legal for other purposes. but then mention the city that the subject has moved to. call me.A Book of Secrets . they felt as if they were "caught" and usually easily gave their new address and phone number. This was illegal. I put it in a plain envelope and sent it to his last-known address. "Where do you know John from?" More complicated pretexts might involve a temptation like. Do you know where I can find him?" Be prepared. I later discovered.You Aren't Supposed to Know .by Steve Gillman Phone Pretexts These are useful stories. When I told them they had to pay Doctor Smith or whoever our client was. Even if John no longer lived at the address. so I can just drop it in the mail today?" If they refuse or claim they don't know where he is. The "Call Me" Trick When I couldn't get a phone number and had no response to the collection notices I sent.
just look for people with the same last name and start calling. Even if they didn't know him. but I changed my phone number. they may know him. I've been storing some of his things for him and I don't know where to send them.You Aren't Supposed to Know .com/. and have your story ready. Who To Talk To And How If you call the neighbors where John used to live. I'm sorry to bother you.reversephonedirectory. they will often have heard something about him. even if it is only the name of a friend of John." Former employers may have some information. you could explain. Here is a list of people who are possible sources of information: Employers Family members Ex-spouses Neighbors Co-workers Members of organizations he belonged to 131 . Try several addresses until you get one or two results with phone numbers. but you can also use it to contact others who may help you locate the subject. Did you know him?" If they did. Then call and use a pretext like "Hi. Ask if they are related. If you don't know any. like where he moved. You can also try family members. To find these neighbors. type in 238 or 235 Third Street at a reverse directory site like http://www. and I can't seem to locate him.A Book of Secrets . If he was at 234 Third Street. but my friend John used to live across the street from you at 234 Third. start with John's address and start to either side or across the street. "I'm sure he's been trying to get a hold of me.by Steve Gillman contact the subject.
You Aren't Supposed to Know . For example. don't hang up. if you know he loves to fish type in "john smith"+"fishing tournament. The truth is though. Just keep at it. restaurants. As I said. and it's in the search engine index. Google The Subject Type a persons name into Google or another search engine.whois. The phone and the internet may be all you need. Follow any leads. to find your John Smith? Use any other information you have. Now you know the city where he lives. she remembers that he spent every Monday at a certain bar.by Steve Gillman People where he spent time (bars. scroll to the bottom.net or another free look-up service. You'll see my articles if you type my name in. Try the easiest ways first. of course. that with these simple tools and techniques you can locate almost anyone with a bit of persistence. just to get another friends's name from that neighbor and so on. If his name is John Smith. that can be a problem. See if they know of someone who can help. 132 . address and phone number of the owner. but then remember where John's brother works.) If a person has little or no information.) Vendors he frequented (his auto repair guy." Maybe he has recently won a prize. There are. type in the name of any site. Maybe John wrote a letter to the editor of a local paper where he now lives. You may have to google a neighbor's name that you learned from a friend. How do you narrow it down. more sophisticated tools you can use. and the story is on the internet. and you'll usually get the name. coffee houses. and yet when you ask if she knows who might know something. Go to www. and who knows what you'll find. since there are a few of those. then move on to the longer routes. hairdresser. You get the point. etc. The bartender may say he knows nothing. etc. you don't know what you might find. and you'll find a link to one of my web sites. Click through to one.A Book of Secrets . A co-worker may say she knows nothing.
" 7. for a fee. You can pay for more detailed information too. http://www. 6. 8.com Another people locator for the U.yahoo. http://www.gov/cia/publications/factbook/ This is the CIA World Fact Book online. http://www. They may just have John's address and number right there. 1.com Type in a name.anywho. http://www.google.ca This site will help you locate people and businesses in Canada.com You can find names and phone numbers from addresses here. 3.com Use this one just like the above.cia. http://www. 5. http://people.You Aren't Supposed to Know . http://www. city or state.S. you can find other "look-up" sites by searching "find people.reversephonedirectory.A Book of Secrets . and hit enter.canada411.by Steve Gillman Other Resources Here are some sites that can help you get information on a variety of subjects.usa-people-search.sc 133 . in case you need to know who to call in another country to locate someone.whois. 2.com If you can't find anything using their search engine. http://www. 4.
unclaimed. judgments.by Steve Gillman Another place to find out the name address and phone number of the owner of a website. http://www. Sites like the last one can get you a lot of information quickly. sexual offenders list. call neighbors once you have an old address. current residential address. background checks. Remember that they are primarily giving you access to public information that you can get on your own. co-habitants.com Pay for access to criminal Records. genealogy research. unclaimed money information. To find a person when you suspect the town they are in and the type of job they might have. along with his last known address.epodunk. 134 . birth date. http://www.org This site links to the unclaimed money sites for all the states. DMV records.cyberdetectiveplus. and foreclosure information. certificates of title.You Aren't Supposed to Know . social security death index. If John moved without forwarding his mail. for example. The key to gathering information and finding people is persistence. 11. title liens. 9. child support orders. 10. http://www. database of those supervised by the Department of Corrections.and may be worth the price. minor convictions. his tax refund could be here. you can look for businesses in the town to call.A Book of Secrets . real estate and mortgage information.com City information for virtually any town (including ghost towns) in the U. If so. and see what they require for you to get information. you can find the DMV (department of motor vehicles) online for most states now. though. If you are on a limited budget. property records. This site also has information on organizations in towns. details of felonies. marital status and spouse's name.S.
the man then arranged to take the full cleaner bags from several cleaning companies each week. and the pleasure of using your wits and "secret" knowledge. lose things. the last I heard. I used to take the old telegraph pole insulators from along train tracks. Of course the wealthy. It saves them disposal costs.000 worth of precious stones.000 worth of posters. One couple tore open their walls while remodeling.by Steve Gillman 12 . although that's a possibility. but it doesn't end there. maybe gold coins and precious stones come to mind. Treasure hunting can begin at home. saving the new owners the cost of disposal. so get up there and look. Treasure In Vacuum Cleaner Dust A man in California offered to take the shag carpet when a large old theater was being remodeled. Wondering what may be caught by vacuum cleaners. The colored glass ones were usually the more valuable ones. The theater had been closed for years. rings. And it can be addicting. put there by a theater owner in the thirties. it was found to contain over $2.A Book of Secrets . to sell for $4 each at an antique store. 135 . but during the thirties it was a place where the wealthy went for entertainment. It's about the "thrill of the hunt". Many years ago. but perhaps more valuable things. and coins. and found them insulated with thousands of old and valuable movie posters. When the old carpet was cut up and carefully shook out. Treasure hunting isn't about making money. They were otherwise being shot to pieces by hunters over time. like all of us. The couple sold $200. Below are some of the more obscure secrets of treasure hunting.Insider Secrets Of Treasure Hunting When you think of treasure hunting. and he regularly finds coins and small jewelry when he digs through the dirt. People regularly find famous old books and valuable antiques in their attics.You Aren't Supposed to Know .
giant 136 . He sold one of his metates for $200 during a yard sale. and he regularly finds coins and small jewelry when he digs through the dirt. They're hundreds of years old.You Aren't Supposed to Know . Like all of us. Because of this. the man arranged to take the full cleaner bags from several cleaning companies each week. he found over $2. Now they regularly take early morning walks in mall parking lots for a second income. but for non-Native Americans this may be illegal. but perhaps more valuable things. and coins. Then. rings. Desert Treasure Hunting An old Native American we met at a hot spring in Arizona showed us how to find arrowheads and metates (used for grinding corn or mesquite beans) in the desert. An older couple I read about became experts at telling the difference (from a distance!) between the sparkle of a diamond and bits of glass. It saves them disposal costs. the wealthy lose things.A Book of Secrets . wondering what's caught by vacuum cleaners. Treasure In Vacuum Cleaner Dust In California a man took the shag carpet from an a old theater being remodeled. During the thirties the theater was a place where the wealthy went. parking lots are one of the most common places diamonds are lost. When he cut up and carefully shook out the old carpet . Natural Treasures My wife and I have sold sea shells we collected from Florida beaches. Check with authorities on this one. saving the owners the cost of disposal.000 worth of precious stones.by Steve Gillman Diamonds In Parking Lots Temperature changes getting in and out of cars and buildings cause diamonds to come loose from their settings.
I once met a man who sold "burls" (unusual growths on trees) for as much as $200 each. Most federal lands are open to prospectors without a permit.) 137 . Gold From Moss A man bought a piece of property with an old barn on it. The moss on the rocks and along the banks traps the flakes of gold. shaking it out in water. As a child I saw bicycles in rivers several times. by the way. I know of at least one guy that makes a living using magnets and other tools to retrieve guns. It's a quick way to get rid of evidence. (This is the only way I've found gold. and start prospecting. When he burned it to get rid of it. then panning out the gold.You Aren't Supposed to Know . I play around with prospecting at times. and rocks we collected all over the country. Panning For Gold For $10 you can buy a gold pan. he noticed something glittering. It was gold a couple hundred dollars worth. as is. It's a nice way to spend an afternoon in any case. Soon he was harvesting moss regularly. He discovered that the moss was collected in a nearby gold-bearing stream.by Steve Gillman pine cones from California. We sold them at flea markets and craft shows. or made into something crafty. He found a pile of old dry moss that the former owner collected to sell to craft stores.A Book of Secrets . and other things of value from the bottom of murky rivers. near bridges. and breaking it up. and have seen gold in my pan in Canada. Treasures In The River Both kids and criminals throw things off of bridges routinely. but people have better luck in the mountain streams of the southeast and southwest. money. It's easier to see the gold in the green plastic ones.
all the better. A friend of mine told me that her and her husband regularly found coins. just to collect returnable bottles and cans that week. I've found a few hundred coins. When the city tore up old sidewalks. but none of them have been valuable ones. Treasure Hunting In The Streets Collecting cans for 37 cents a pound is a tough way to make a living. It's also common to use metal detectors to find gold nuggets in the southwest. To find old coins and jewelry. He said he makes over $100 in a few hours (plus the time to take them to the store). there's a 10 cent deposit on every beverage container.You Aren't Supposed to Know . During festivals I see people with bags of hundreds of cans they collected in the parks and garbage containers. but an old guy in town here tells me he pays the rent doing this. If it has long since been overgrown. One such 138 . They also said that there were sometimes five or six people with detectors out there at three in the morning on summer nights. Better to find records that indicate where a picnic grounds used to be. I spoke to a man who went to the big concerts to collect beer and pop cans in the parking areas. however. Beaches are an obvious place to use your metal detector. The coins are then more likely to be old and valuable. In Michigan and other states. She sold one to a local coin shop for $700. A friend tells me that her husband and her have found many pieces of gold jewelry at the beach with their detector. you can try ghost towns. Some travel here every year during the Cherry Festival. a woman in our town used her detector to find coins . rings and watches at the beach. but these are generally picked over. Collecting "returnables" can be an unpleasant way to make money. Places Where Things Collect Sometimes you can find valuables where they tend to collect.A Book of Secrets .by Steve Gillman Treasure Hunting With A Metal Detector Metal detectors start under $200.
A Book of Secrets . and forget to take it with them. Where? Here are some more of the places people hide valuables and money. Another collection point is anywhere that snow is dumped in large quantities. Hotel owners report that visitors tuck money in the bedside bible. They sometimes forget them when they check out. Places People Hide Money And Valuables Treasure hunting is about having the right frame of mind. This consolidates all those lost coins and things. Sometimes you just have to look. before they head to the bars. There are treasures to be found everywhere. Abandoned buildings Above ceiling tiles In wall spaces Under floor boards Under the edge of cement slabs 139 . It can indicate that the soil underneath was loosened when someone buried something.by Steve Gillman place is in ponds and lakes when they are lowered by drought or for other reasons. to be found when the snow melts away.You Aren't Supposed to Know . If you have some reason to think a treasure is buried in an area. Everything that has been lost there for years becomes visible and more accessible. More than one person has found valuable old coins by kicking old gas tanks to listen for the rattling of coins. Much of what is lost in parking lots is scraped up with the snow and deposited in specific dumping areas. I once found a chest with foreign notes and coins in the crawl space under our house. In the thirties people threw coins in there car gas tanks to save for a rainy day (the tanks then were easy to remove for later recovery). look for sagging asphalt. Businessmen also take off and hide their wedding rings in hotel rooms.
by Steve Gillman In heating oil tanks Under sinks In old cars In the pages of books In motel rooms In bibles In walls behind electrical outlets In pump houses Buried near signs 140 .You Aren't Supposed to Know .A Book of Secrets .
It took days for my wife and I to put up the first page (it takes only minutes now). I still make pages with an old copy of Adobe PageMill.by Steve Gillman 13 . I'll point you to two free resources that can help. and could be run from wherever we were. This is a low-overhead business. That can be a great way to make money too. but you'll need more if you want to succeed. I haven't had a job in years and perhaps I never will have one again . That's exactly what we have now. Later in the chapter. 1. Repeat steps one to three.A Book of Secrets . but they sold physical things and had houses full of shipping boxes and inventory .not my idea of fun. and we had done nothing but spend a couple minutes to check e-mail every few days. 3. Make money from that traffic. or thinking about it. There is some useful information here if you are just getting started.You Aren't Supposed to Know . Get traffic to that website. In fact. and I invested less than a hundred dollars initially for things like Cute FTP. I like that. or at least how I do it. but we wanted a business didn't involve shipping things. My brother's were making money online long before I was.I like that too. 141 . A couple years ago I knew nothing about the internet. Make a website. my wife and I were already making a living with informational web sites. 4. The following is just an outline of how to make money online. In fact.How I Make A Living On The Internet Before I started creating e-books. when we recently visited family in Michigan for two weeks. An internet business is one of the lowest risk businesses you can get into. I honestly hadn't even heard of HTML. 2. which uploads pages to the server. the business was making even more money on our return. It costs about $5 per month to maintain each site.
start playing with it and figure it out. (If you go to the site. Here it is: http://www. I could use our own experience.TheMoneyMakerSite.TheUltralightBackpackingSite. www. We looked around at other towns with cheap homes. and created the site." "light backpacks. all I can say is that you have to just buy one of those page builders. and our sites were relatively plain looking as a result (they are better now). I can't compete.by Steve Gillman For our web sites.IncreaseBrainPower. I created because of my interest in ultralight backpacking. where you'll find a link to each of nine lessons.html 142 . you have to have the right "keywords.com.You Aren't Supposed to Know . As for building the sites.HousesUnderFiftyThousand." and "ultralight backpacks. How To Get Traffic You need traffic to your web site to make money. because most people are searching "backpacks.500. my wife and parents on the front steps). (we lived there for four months and sold it for a profit). so instead I build pages that are optimized for "lightweight backpacks. I set up a page on one of my sites just for readers of this book. One of the ways you get traffic is to get found in the search engines. nobody will find it in the search engines. The second site.com/lessons." However. Our first site came from our experience buying a beautiful house in Montana for $17. An interest in brainpower resulted in www. then find related keywords that have enough traffic each month. if there are too many good sites using that term already. After that we built more than a dozen sites in the next year. I find topics of interest to me." If I used the word "rucksacks" on a page on my site." To help you learn how to find the right keywords and optimize your pages.A Book of Secrets . I consciously spent my time learning how to make money online. because that seemed more important to me than having fancy sites.com. and do the rest of the research online. If you want any chance at all to get found in the search engines.com. www. that's me. I have no expertise in this area.
If your website is on Nascar racing. You can find my articles on thousands of web sites all over the internet." Here's an example of how that works: I write an article about how to find an inexpensive home. creating new and possibly permanent streams of traffic.500. and get a free real estate investing course.HousesUnderFiftyThousand. People just take them from the directories and use them on their sites.com At this point I submit the article to about 15 directories." and it would be nothing but a list. it is easier than you think to write articles.You Aren't Supposed to Know . and they leave the links active in the resource boxes. This simple strategy took me from making a little bit of money online to making thousands of dollars per month.as long as they don't change them.by Steve Gillman Now For The Fun Part Somewhere along the way. 143 . others take the article and put it on their sites. See a photo of a beautiful house he and his wife bought for $17. but you can pay a service to do this or use an automated program. An article directory is a website where you can submit and post your articles for others to read and to use.A Book of Secrets . creating thousands of links to our web sites. Traffic can mean money. I discovered the now well-known technique of writing articles and submitting them to "article directories. When people read your article. In other words. some of them click through to your site assuming you give them a reason to." because the articles are spreading out there on their own now. with a few words about why he is a favorite after each name. in an attempt to get more traffic. you can: Write about things that interest you and make money doing it. By the way. They have the right to use them on their own web sites . at: http://www. Also. This step takes me only 20 minutes now. and an invitation to visit your site in the resource box. It looks something like this: Steve Gillman has invested in real estate for years. you could do a simple article called "My Ten Favorite Racers. for example. This is sometimes called "viral marketing. I include my author's resource box at the end of the article.
are using Google AdSense (registered trademark).com.A Book of Secrets . A website to sell your book on can be run for less than $10 per month. and ClickBank charges just $50 or so to set up an account to have them sell the books.openoffice. and you get a share. Letting a service like ClickBank (registered trademark) sell the books for you means you don't even have to have a credit card account. of course. The only "catch" is that you'll get just a lesson per week by e-mail. It can also be a very inexpensive business to get into. There are many ways to do this. and promoting affiliate products. like those at www. It doesn't get any easier than that. Some free wordprocessing programs. In fact. Pay Per Click With Google AdSense and other pay-per-click programs.You Aren't Supposed to Know . E-Books It is fun (and profitable) to be able to write and sell what you write without the need to get a manuscript accepted by a publisher. 144 . paste their code on your pages. but the three that have worked best for me so far. selling my own e-books. but you can get the same course for free at: http://www. I sell it at www. I can't say what I make with Google because of the terms of our agreement with them. even have a PDF converter built in.by Steve Gillman Update: I recently put together a course which details exactly how I use simple articles to generate traffic and make a living online. but I can tell you that we could live on that alone. and start writing.99reports.999articles. You have to make money with that traffic. Monetizing the Traffic Just getting traffic isn't all you need. They collect for every click. You just find out what you know or can research that others want to read about.org. you sign up. and let them display ads.com.
it also means once more that you get to (I like this part): Write about things that interest you and make money doing it. and when people use your link to go buy their products. you sign up with a program.one which was selling at the local jewelry store for $153. and buyers of e-books want that valuable information more than great formatting or 400-page rambling stories. though. for example. This means you have not just one chance to make money from a visitor. If you are running a site on a topic of interest to you.You Aren't Supposed to Know . put links on your sites. I used the information to buy a gold and diamond ring for my wife for $43 . or even be in town to be making money. where I could read it or print it out. Information can be valuable if its put to use. People buy e-books for content.A Book of Secrets . 60-page book full of truly useful information can often be put together and be online for sale in less than a few weeks. Basically. of course.com link on one of my backpacking sites. It wasn't even an e-book. I'll get a 5% commission. To really make this work. new ways to get them to click more. reports and PDF books can be done quickly and are not as difficult as it might seem. Those are three of the ways to make money online. (Packages like this one take a bit longer. Have great information and they'll be happy. A good $19. but was simply sent to me by e-mail. For the last. you have to continually learn more.) Don't worry too much about the size or having fancy graphics. If you click on a Backcountry. Was I upset? Not at all. and yet I have to say that I love it every time someone buys some other author's e-book off of one of our sites and we get a $20 commission. Affiliate Programs Affiliate programs can be a pain in the butt. you get a commission. As you can see. but numerous chances. buy more and return to your site more often. and then buy a tent from them. 145 .by Steve Gillman If you like to write. I once paid $17 for ten pages about buying wholesale diamond rings online. this can mean getting them to subscribe to a course or newsletter. You need to find new ways to increase traffic. you don't have to ship anything.
146 . but most article directories won't allow affiliate links in an article. I rewrote five of my articles and gave it a try.Make Money Online With No Website This little money making scheme was in some e-book I bought on the internet. but some people want it to be even simpler. Once you have your ClickBank "nickname" you can send traffic to any one of their thousands of vendors and get a commission. so you could earn commissions without any website? You then submit the article to a dozen free article directories. One man claimed he made $1700 with his first article using this plan. on my website UnusualWaysToMakeMoney. A better way follows. This has worked for some. going to his site.com. and 50% is probably the average. It involves writing articles. or web site owners can use it on their sites. The publisher offers a 50% commission on each $49 sale. I went to ClickBank and found an e-book for sale on how to make money selling cars . which amounts to about $22 after the fees. What if you just wrote an article and had a link in the resource box go directly to the affiliate (with your affiliate code in it). There is no approval process for each individual product or company.clickbank. Building a website is a bit of work. I had a link up on my page. which earns me about $22. Every now and then someone clicks through to his sales page from my link and buys the book. You probably know how easy it is now to sign up as an affiliate for various products. Some pay as high as 70%. A few minutes later. With services like ClickBank (www.A Book of Secrets .by Steve Gillman 14 . where people can read it. after all. but first I will explain the basic idea.com) it has become even easier. For example.You Aren't Supposed to Know . It's simple.a natural fit for the page. I have an page about buying and selling used cars for profit. and they do check. so I had to try it out. I'll tell you how it worked out.
Register a domain. Find a product you would like to promote as an affiliate. but my own success was limited. I set it up to redirect to an affiliate product that I liked . Set the domain to redirect or forward to your affiliate URL. Be sure your article is relevant to what he finds there. Register a name that has something to do with your topic or product. It should be related to a topic you can easily write about. Most good names are taken. Now any time that someone clicks through to your domain (or enters it in their browser) they will be forwarded to the affiliate URL. 3.You Aren't Supposed to Know . How well does this money making scheme work? Others claim they do great with this plan. or he isn't likely to buy anything. he will click through to your domain and be redirected to your affiliate URL. linking to your domain in the resource box. 147 . I submitted each to about a dozen article directories.which paid a nice $42 commission. Sign up and get your affiliate URL. All good registries have free forwarding for your domain.A Book of Secrets . Submit your article to twenty or more article directories. Write relevant articles. Total time invested? Less than 5 hours. 4. where they will hopefully buy something. 2. This will be your only expense (assuming you already have internet access).com). It should pay a commission of at least $20 (my opinion). Most article directories don't allow affiliate links. Using a domain I owned but which I hadn't developed into a website. and should cost less than $10 per year. and the reader wants to learn more. but you can use numbers in the name in order to find an available one with the word(s) you want (this is why I have the site 999articles. This is the address you send people to in order to get credit (and your commission) for the sale. but they usually allow links to a domain as long as you own it . 5. I spent an afternoon on my first attempt. I figured it was worth 4 or 5 hours to give it a try. When your article is read. Read the agreement to be sure this is the case. I rewrote five of my previous articles that I had written about making money online. and I linked to my domain in each resource box.by Steve Gillman 1.even if it redirects to an affiliate link.
However. It has been many more months now without a sale. Making 50% on either. if 10 out of 1000 visitors buys a $17 product. I made exactly $84 . Look for high-priced. Let me know if you try this and have more success with it.A Book of Secrets .). reciprocal links. Blogger. but I have enough other things in the works. 3. etc.two $42 commissions. and do better than the $17 per hour I made for my effort. You can't take back those articles once they're out there. Update To make money online with no cost at all (you can even do this from a computer at your local library.com. From my 148 . In other words.by Steve Gillman The results? Over the next two months. or if the original one cancels its program.000 per month. try using a free blog. you would make an average of $85 for each 1000 readers who clicked on that link in the first case. or $200 in the second case. You can promote the blog in the same way you do a website (articles. Just be sure that the affiliate product or service is relevant to the content in your articles.You Aren't Supposed to Know . Write good informational articles and let the affiliate sales page do the selling when your reader arrives there. high-commission products. 2. There are certainly ways to "tweak" this system. for example. that number may only drop to 4 for a $100 product. Write about a topic that you have an interest in. but you can redirect your domain to a different affiliate to experiment. Don't try to "sell" anything in your article. Helpful Hints 1. One blogger I read about had built his numerous blogs up to an income of $10. do try to "sell" them on clicking that link in the resource box. "Conversion rates" don't usually drop proportionately with higher prices. and find some affiliate products to promote. This is a zero-investment business. lets you set up free blogs (short for ""web logs").
They want to keep their customers happy. Blogger. but it if you are diligent you should be making some regular income eventually.com (and others) have been around for years. This is a plus for those who need to start on a low budget. I can tell you that you should be happy if you are making any money at all in the first few months. The only downside I see is that you are not paying for the blog. 149 .You Aren't Supposed to Know .by Steve Gillman experience.A Book of Secrets . but free services are more likely to close your account if they feel like it for some reason someday. and it comes in day and night. but I feel that a company which is being paid is less likely to cause you any trouble.
If you have a fishing gear shop. These are used by the highest-paid consultants to help owners and managers make their businesses more profitable. find answers to these questions. 3.Twenty Ways To Make Any Business More Profitable Here are some essential techniques and approaches. This is what fast-food places are doing when they ask you. If you have a carpet cleaning business. I give just a quick example with one type of business for each. Can you get good publicity somehow? Publicity can be a cheap way to get customers. "Would you like something to drink with that?" 2. Can you increase the frequency of customer visits or purchases? Again. you could give a discount if they have the carpet cleaning scheduled automatically for every six months.by Steve Gillman 15 . 1. you should probably drop the mailings and devote that money to newspaper coupons. 4.A Book of Secrets . or sponsor 150 . in the form of questions. it's usually cheaper and easier to make more money from existing customers than to get new ones. What is the least expensive way to get new customers? You have to track the results of your marketing and advertising to know this. By the way. Can you increase the average sale? This is a powerful way to boost profits without spending money to get new customers.You Aren't Supposed to Know . but with a little imagination. for example. If you have a business or are going to start one. you can apply these techniques to almost any type. If coupons in newspapers get you customers cheaper than your mailers. you might write a fishing column for the local newspaper.
It's great to come up with your 151 .You Aren't Supposed to Know . Arrange beforehand to get a commission for each person you send that buys something. your gross profit is $1. 10. If you raise the price to $27. Send them to a used car lot that finances bad credit risks. and you can still make money for the effort. 7. and bribed the coach with a free meal. Can you "sell" lost customers to a another business? If you sell new cars.by Steve Gillman a fishing competition for kids. and only sell 120 per week. 8. for example. you can still make money on them. of course. You will be the expert they think of when they need help. your gross profit is $1. 9. putting offers from insurance companies in with my statements.000. and you sell 200 per week. I invited them to come to the fast-food restaurant I managed. and the customer can't qualify for financing. on fewer sales. Can you educate the customer to increase sales? If you are an accountant. 5. You only learn these things by testing.440 . Have you tested prices? If you sell a product for $20 that costs you $15. The point of the low risk ways is that nine out of ten could fail. 6. you could offer a free educational seminar to teach people tax-reduction techniques. The idea is to sell or rent the list to companies with non-competing products. What are similar businesses doing that works? This is something you should ask repeatedly.A Book of Secrets . What low-risk ideas can you try to increase sales? I once spent six stamps and an hour to mail an invitation out to visiting high school sports teams.$440 more. Two bus loads came in. Can you sell your customer list? Even my credit union does this now. of course.
Extra income like this. and you'll be making $300 more profit every year. Have you tried different headlines for ads? You have to have a way to measure the results. What back-end sales can you make? These are the sales-after-the-sale. If you sell pets for example. If you have a 25% margin on sales.You Aren't Supposed to Know . 12. 11. Can you sell things or services for other businesses? When I sold real estate. Can you get the customers of failing businesses? Suppose you have a snow plowing business and you hear that another plowing business is closing down. but why not also use ideas that have already been proven to work? This is usually the fastest way to success.A Book of Secrets . the buyers could buy a "home warrantee plan" that covered major systems in the house. the money you save goes 100% to your bottom line profit. 16. A furniture store with extra space could sublet to a company that sells paintings. 14. you'd have to sell $1200 more to accomplish that with sales. Can you sublet space to another business? An ice cream shop I know of rents out their lot to Christmas tree vendors and others during the winter months. 13. is almost pure profit.by Steve Gillman own ideas. 15. because sometimes a small 152 . What ways can you cut your costs? As long as you don't also reduce sales. from non-competing businesses. Save $500 per year on electricity for a $200 investment in fluorescent light bulbs. We were paid a commission by the company selling the plans. Why wait to see if a few of their 200 customers call you? Offer to take over the route and pay the owner $20 for each customer that stays with you for three months. you can offer buyers ten percent off any supplies they buy today.
for example.by Steve Gillman change in a headline can double the response. like: 1. Can you pay employees for results? I had an employee at a restaurant that could replace any other two and do a better job. 153 .A Book of Secrets .You Aren't Supposed to Know . you might have a simple plan. 18. Leave an extra card for them to give to a friend. If you have a pizzeria. leasing instead. and. Think of your time as a business asset too. Can you redeploy business assets in a more profitable way? Maybe you would make more money selling off you equipment. Schedule a reminder call for the next cleaning. Is ad-bartering possible? This is a great way to cut the cost of advertising. 19. 2. 17. 3. you can hand out coupons for a video store if they will hand out coupons for your pizza. How can you most profitably use that? 20. Do you have a follow-up plan for customers? If you have a cleaning business. If you can't pay directly for results (like with per-piece factory pay). and using the money for a good marketing campaign. try to give more hours and bonuses to the more productive employees. Put them on your Christmas-card list.
Usually it is at least partly because you buy too many things on credit. it is due to bad financial habits. this will only work if you aren't borrowing more at the same time. how do you get rid of it? Budget For Debt Reduction Set aside 10% or as much as you can of every paycheck to start paying down your debt. why not just get a loan that will pay all of these debts off and have a nice easy payment of say. you have to learn new habits. In other words. Wait a couple days before buying something. because it is in 154 .How To Get Rid Of Your Debt To get rid of your debt. Again. Reason 1 Treating symptoms while ignoring causes creates more problems. above all else. Be Careful Refinancing Homes To Consolidate Loans It may seem smart to reduce the rate on all that credit card debt to 7% by paying it off with a home mortgage refinance loan. Pay your debts before you do anything else. Start saving up and paying cash for things. you'll probably end up right back in the hole no matter what you do.You Aren't Supposed to Know . When your credit card and loan payments add up to $900 every month. $300? There are two reasons why this may be a bad idea. Now what happens when you combine all that debt? Do you have less debt? No. right? Your consolidated debt is just easier to pay. But if you have the debt.by Steve Gillman 16 . to see if it was just a temporary desire. Rarely is the cause of excessive debt just unforeseeable circumstances. Maybe you get a lower interest rate on average. If you don't. perhaps). Do what you have to do to change your habits (including reading the NLP chapter again.A Book of Secrets . but you still owe all the money.
You would pay a total of $2460 in interest. That happens. The problem is that you are converting short-term debt into long term debt.93 per month.000 on a credit card. you rolled the debt into your 30-year mortgage on your home (many people do this). but how much total interest will you pay over the years? $8371 . You'll be glad you did. but this isn't always true.that's more than the original debt! Of course there are debt consolidation loans that are not for 30 years. Suppose. and a much lower interest rate. of course. Of course. which would costs $53.bad financial habits. in order to get the best interest rate and easiest terms. Postponing dealing with debt makes it much worse. but for a reason. What else becomes easier now? Adding more debt.by Steve Gillman one lower payment stretched out over a longer period. Then apply your debt-reduction budget to prepaying the mortgage loan. the more you pay in interest. but you get the point. They get their $900 of various payments rolled into a loan with a $300 payment.92 to the payment. with 18% annual interest. At least work as hard on changing your habits as you do on getting that consolidation loan. Reason 2 Lower interest can cost more. Converting short-term debt into long term debt can cost you a lot more in interest. Even with a 15-year. Try hard to make those payments and get rid of that debt sooner.26 per month to pay it off in four years.You Aren't Supposed to Know . That's easier than $176. If it was a 7% loan. it would take a payment of $176. This is exactly what many people do. 155 . Time to buy some things on credit! Debt consolidation can be a way to postpone reckoning with the real problem . it may be impossible to make those payments. and now they have excess income. you would pay at least 50% more in interest than with the 18% 4-year payoff. The longer you take to pay off the money owed. An example: If you owed $6. It may seem like you are saving money on interest with some consolidation loans. 7% loan. it would add only $39.A Book of Secrets .
if you will return a copy of this letter agreeing to this as the total payment for what I owe. but it may be nothing. and I will likely be filing for bankruptcy soon. and keep this to a couple sentences. Those who refuse can certainly wait to see what is left at the time of bankruptcy. Of course. From: (your name and address) To: (credit department. 156 . had hours reduced at work. I am facing a very bad financial situation. (briefly explain here if you lost a job. I've sold things and brought together what little money I have left. if you can raise the cash before filing bankruptcy. let creditors know with a letter explaining the situation. the money I have left can be split fewer ways. Below is an example of a basic letter for this purpose. However. With that in mind. I will find a way to pay 70% (or whatever you think you can afford) of the debt that I owe you.You Aren't Supposed to Know . I would like to do my best to pay as much as possible before that happens. As a result I can pay part of the total debt to those creditors who are willing to accept this as payment in full. If a lawyer or "representative" writes the letter for you.A Book of Secrets . I have seen more than one person eliminate a large chunk of their debt in this way. or had uninsured medical expanses. I am able to pay about 50% (or whatever you can pay). If all accept.by Steve Gillman Get The Balance Reduced If you're in a truly tough situation.. company name) Dear sirs. They know they'll get nothing if you file. you won't have to if this strategy works. My Offer I've been advised that since some will likely refuse. An agreement can be found below. etc. Ask them if they'll accept 30% or 50% of the balance as payment in full.) As a result it seems I will not be able to pay my debts in full. the creditors may pay more attention. Be sure it mentions that you may be filing bankruptcy.
by Steve Gillman I can send the money by the end of the month. This type of letter has been very effective for many. as payment in full. Hopefully you also understand that paying off credit card balances with a consolidation loan or rolling it into a mortgage isn't paying it off. The Absolute Quickest Way To Pay Down Credit Card Debt If you have much credit card debt.you stopped creating more debt and changed your ways. account number. If I do not receive a reply within two weeks I'll assume you do not want to be included among the creditors I am paying prior to my probable bankruptcy filing. sometimes getting most creditors to accept less than 50 cents-on-the-dollar. you would modify this letter for personal debts or other circumstances. The basic idea is to let the creditor know that your remaining funds will be divided among those who agree.You Aren't Supposed to Know . (your name and address) Agreement: Regarding the debt owed by (your name) to (company name): (details of the debt.you might let them fill in this). possibly the current balance). A lawyer may write a more formal letter. you probably want to pay it off as quickly as you can. and they will be "left out" if they don't. Before outlining how. It may 157 . (company name) agrees to accept (put the dollar amount you can pay . if paid by (date . Sincerely. likely getting nothing at bankruptcy.A Book of Secrets . Today's Date: _______________ Signature: _______________________ (company name) Of course. Thank you for your consideration.70% of the amount owed in this example). we'll assume you have taken the first step .
Once the card is paid off. Continue in this way until this card debt is paid in full.by Steve Gillman make things worse. If you’re serious about getting those debts paid. You'll have $210 per month to pay on that one now. You should pay the minimum payment on all the cards but one.A Book of Secrets . and the rest on the one with the highest interest rate. you could just divide your $300 budget four ways. and keep allocating it first to the highest rate cards. of course. for example. Some of your cards have a higher interest rate than others. of course. This. so things will start to get done more quickly. How do you use this fact. and determine how much you can apply toward the debt each month. it may cost $60 or $80 per month. Now it is time to learn how to be rid of that credit card debt fast. Don't have it? Find it! If you order pizza every week. do it . Now. If you have the opportunity to transfer balances to lower-interest cards during this time. Which card? The one with the highest interest rate. and apply the rest of the budget to that card. Just continue this process in the same way.but keep paying that $300 per month. and pay $75 on each card every month. We'll also assume that you have four credit cards. to pay off the total debt in the most efficient way? Budget money to pay down those balances. In the end. though. is the wrong way. paying on the debt for many more years usually means paying much more. This is how you pay the least in total interest charges. First. Do what you have to do. You see. however.You Aren't Supposed to Know . you'll be paying $300 every month on your last credit card. you may have to eat $4 frozen pizzas for now. and the balance will be paid off quickly. which. let's suppose you can budget $300 per month to pay your credit card balances. This is the fastest way to pay off that credit card debt. $45 toward each of the other three cards leaves $165 to apply toward the one with the highest interest. and to keep it simple we'll say the minimum payment on each is $45. do you have an extra $165 to spend every month? Not if your serious about paying off your debts! Maintain the $300 budget and pay the minimums on the lower interest cards. For an example. 158 . not less. you have to understand that not all debt is the same. you know.
if the item is under $500 or is more than a year old.A Book of Secrets . so be sure to demand it. such as canceled checks. they must delete the item from their files. you have the right to add a 100-word explanation permanently to your credit report.by Steve Gillman 17 . If you don't succeed on your first attempt. but unfair? First. A quick look and you'll have an idea why you were denied credit. Now how do you fix what you see? What if you find incorrect information on the report? What if you want to change information that is accurate. Send copies of any documentation. and they must investigate. The agency must contact the source of the disputed information. and send you an updated report. if you argued with your doctor over 159 . You can demand that they send the corrected report to all creditors that received your credit report in the previous six months.You Aren't Supposed to Know . For example.How To Fix Your Credit Fixing a credit report starts with seeing what's on it. Put Explanations On Your Credit Report When an item can't be removed." Alternately. Try a search for "free credit report. if there is anything you want to dispute in the report. you can write a letter to the agency. Honestly. many creditors don't bother to respond. when you are denied credit based on a report issued by a local credit reporting agency. Tell them exactly what is incorrect. You may get access to your credit report and credit score for free online. you can request a free credit report from that agency within 30 days. If they receive no confirmation within 14 days. and send it all by certified mail. you can dispute the item again after 30 days. Thus "fixing" a credit report is possible even if it isn't incorrect. All who receive the report will see your explanation. This last part won't be done automatically.
Lenders have their own "break points" between scores that get you one interest rate or another. This is just good for your future. and the lender drops the mortgage rate by .5% instead of 6%).000 loan (30 years at 6. 2. Paying off old delinquencies won't immediately raise your credit score. as a way to keep you out of excessive debt. these old late payments are deemed less important. 3. Have the right number of cards.A Book of Secrets . and having more than five or six can actually lower your score. They want the interest. but start paying on time now. Pay off your balances every month. This will make it look a little better while you start paying bills on time and doing the other things necessary. and explain anything that isn't fair. You may even want to borrow money to get those bills paid on time. If you have a score of 688. It also demonstrates your ability to manage your debt. At least two cards is best.by Steve Gillman a charge. if you have to. But even in this case. Paying on time is the thing that has the biggest positive impact on your credit score.5% at 690. Pay all bills on time. which may hesitate to offer you a new credit card.000 in interest on a $170. Raise Your Credit Score Is it important to raise your credit score? Maybe. Is that important? What can you do about it? 1. because these will still show as being paid late.You Aren't Supposed to Know . you can correct little errors. See the section above for information on how to correct any errors you find. you can explain the details. It can save you a lot in interest charges too. and with time. after all. Fixing a credit report may take a long time if it is based on a history of late payments and loan defaults. 4. those two points can cost you an extra $20. and so increases your credit score. But it shouldn't negatively affect a credit score (I pay off 160 . Note: Paying off the balance each month may be frowned on by some lenders. Check your credit reports for errors.
Don't apply for a lot of cards in a given year. 6. Old accounts are better than new ones for your credit score. Don't apply for too many loans and cards. and this can lower your score.500. if you have three cards with limits of $2.You Aren't Supposed to Know . It is better to borrow the money from a bank or credit union. If you close accounts or cancel cards. Be careful whom you borrow from. Just pay things bills on time and don't do things that lower your score . You may have noticed that this is almost a list of things that your lower credit score.that's the best way to raise your credit score. Manage your use of the cards to keep the balances below this amount. 5. It really is. 161 .A Book of Secrets . Manage your balances. Keep the right cards. it's best to keep balances below 50% of the card limits. 7. 8. Furniture stores and others help you finance your purchases through finance companies.by Steve Gillman my balances every month and have good credit score). do it right. Too many inquiries on your credit reports lowers your score. It is best for your credit score if the balance on a given card is less than 50% of the limit on that card. Keep those old ones open. and it is a good idea for your personal finances in any case. so you may want to cancel your lower-limit cards if you regularly keep balances on your cards. Also.000 and $2.000. even if the balance is zero. For example. it is better to have a $600 balance on each than $1800 on one. $3. and you should keep that in mind.
and to not pay off the balance ever. In fact.for the first year.You Aren't Supposed to Know . I dropped the card. Then you are hit with a fee when you aren't expecting it. Here are some things to watch for. though. not giving him enough time to get the payment in.75%! He called and asked for a better due date. On three out of four cards I called on. However. is to offer no fee . some credit card companies are changing the due dates in order to get you to pay late. You still can 162 . Don't assume that because you always had three weeks after the statement arrived. I tried it immediately. The trick that these companies often play. Call and ask for the fee to be removed.Credit Card Company Tricks To Watch Out For Credit card companies are in business to make money. and his interest rate jumped to 29. since the one he had was only a day or two after his Social Security check arrived. but made the due date retroactive. when I first heard that you could do this.by Steve Gillman 18 . they dropped the fee. so they can continue to charge interest. and they make it primarily from the interest they collect on card balances. this happened to a neighbor of mine (in 2009). This means they want to encourage you to use the card. They agreed.and charged another late fee. you don't have to pay annual fees. Annual Fees If you have good credit. By the way.A Book of Secrets . Changing Due Dates Of course it makes sense that you should pay a penalty if you are late with your payment. the threat of closing the account is what got the fees dropped on the others. For the fourth. Sometimes they get just a little bit sneaky in the process. so he was immediately considered late again . you will this time. Years ago. Check the date. so they can generate more profits from late fees.
In other words. In fact. The next month. Others just pay the minimum 163 . Some credit card companies may opt to count your bill as paid when they process it. Credit Card Insurance This typically stops your payments when you are injured or unemployed. and normally pay off your balances every month. Tricky Promotions One month you'll receive credit card convenience checks that are "no fee" checks." In the small print. It is one of the most over-priced insurances out there. If you've never been late before. your interest rate can be increased on other cards as well.by Steve Gillman usually get this fee removed if you threaten to cancel the card. many credit card companies will waive a late fee . Universal Default Read the fine print. Late Fees Mistakes happen. you might actually have a zero-cost loan for the month. where they hope you'll miss it. they mention a 3% fee.A Book of Secrets . Dispute any inaccurate reports of late payments to avoid being hit by universal default penalties. if you are late on anything which is on your credit report (like a phone bill. rather than when you sent it. it isn't a mistake. for example). Sometimes there are no fees if the checks are used to transfer debt from other cards. In that case. another offer from the same company will say "Use these checks and pay zero interest for the next three months. If you are like me.if you ask. they can increase your interest rate. on these "zero interest" checks you would pay 36% annual interest. Under "universal default" rules. right? Sometimes. Most of these programs don't even eliminate the debt. if you are late on one card. that's 3% for a month. Read the fine print.You Aren't Supposed to Know . but just delay it.
Jut skip it. they will make the $30 minimum payment for you twice. In other words. If you don't have your identity stolen during the trial period of your "identity protection plan. the real intent of the "free trial" isn't so you can try out the services.if you remember to. when you are laid off for two months. and then someday. Don't think they will remind you when the free trial is over. 164 . How could you judge the value of these types of programs in a month? If you don't buy a bad television under an extended warrantee plan in the next thirty days. since 99% of the time you'll have no way to judge them. Since you are usually only liable for the first $50 if you report the theft in any case (and many cards already have zero liability). you are billed for the year. Obviously. Of course if you don't." you have no way to know what kind of service they offer." you can cancel . Your card will be billed automatically.by Steve Gillman until you are employed again.A Book of Secrets . "credit rating monitoring" services and many other gimmicks that the credit card companies invent to take more of your money. "Free" Trials Of Other Services There are "credit protection" plans. you'll spend far more on this insurance than it will save you. you might pay $90 in a year for this insurance. if you're not "absolutely satisfied and thrilled with the service. Credit Card Security Insurance It pays for unauthorized charges when your card is stolen. and you just keep paying for it. The usual way they sell you these is to give you a free trial for a month or two. how do you know what the plan can do for you.You Aren't Supposed to Know . after which. The credit card companies intention is that you forget you signed up for something.
many people will be betting black. Most systems are really just ways to lose slower. thinking it is "due" to come up. black is "due" or more likely at these times. when I was working in a casino. I'll get the details of how he did it in a moment. while with another you make occasional big bets that are won or lost randomly. by the way. Gamblers Dumb Ideas The "Due" Fallacy If a red number comes up on roulette twenty times in a row. Remember. Some are just ways to lose differently. secrets and "systems" are passed from player to player. the odds of another red on the next spin are the same as they are for black. This is just one of the many delusional ideas out there. Now if you want to test the theory.for the casino. but only when red has come up four or more times in a row. The result? Big profits . according to this theory. This theory is applied to many games.000 over several months on my roulette wheel. Blackjack players will bet 165 .You Aren't Supposed to Know . there was that one man who made $80. Nonetheless.I Watched Him Make $ 80.A Book of Secrets . so don't quit your day job. You'll have a lot of opportunities to bet during an evening. you can.by Steve Gillman 19 . On the other hand.000 On The Roulette Wheel In any casino. with one system you get many small wins followed by big losses. but I can tell you right now that you probably won't like the result. Bet on black. For example. Just stand by the roulette table and wait. But first let's look at some misconceptions about gambling.
you may see your bankroll go up and down. On the other hand. For example. without card counting or otherwise moving the odds in your favor. The "Hot Streak" Fallacy The "hot streak" theory is similar but the opposite of the "due" theory. because they feel they are "due" to win. is that some system of "money management" can make you a winner in a casino. Or if you win two or three hands in a row in blackjack.You Aren't Supposed to Know . If your habit is to keep playing until you win really big or lose. This will be about as successful as the last theory. if a red number has been spun several times in a row. According to this theory.A Book of Secrets . if you have a simple money management system that gets you out while you are ahead. and it certainly can mean more winning nights. Many craps players. The star of the show was always in a casino demonstrating his system. Do you think a casino would allow the cameras in if he could really show you how to win? Managing your bets in certain ways can slow your losses. In the long run you still lose. you'll normally go home behind. and bet on that same color. for example. you should bet more on the next hand. red is on "hot streak" and you should bet it. To test this. But money management doesn't change the odds. Or bet the table minimum on blackjack all night. raising your bet five-fold after every time you win two hands in a row. just bet when either a red or black number has come in three times in a row. you can go home a winner more often. just in different ways. 166 . if you sit down to play blackjack. Money Management Fallacies One of the most common ideas I have seen in recent years. It is similar because it assumes that recent random results predict future results. slot machine gamblers and poker players share this superstition.by Steve Gillman more after losing several hands in a row. One late-night television "infomercial" was really promoting this idea for a while.
What can I say. Your money management "rules" say that you leave if you lose $50 from any high-point. This is called a "trailing stop loss" in stock trading. You will very likely go home ahead more often with a simple system like this. There are ways to win at slots. Interestingly. There are tournaments where you win based on beating the results of other players. There are sometimes slot machines programmed to pay out more than 100%.A Book of Secrets . for which there are workable strategies. which no slot machine player wants to take: write down the amount won or lost every time you play. But again. but they have nothing to do with the theories of most players. They think there are "hot" machines which they can intuitively pick out. to allow for bigger bets.by Steve Gillman Let's say you start with $100. 167 . Then add it all up after a few months and again after a year. This isn't a system to change the odds. of course. They rub their hands over the screen to affect the outcome. here is the simple test.You Aren't Supposed to Know . They pull the handle at the exact "right" moment they have tuned into. That's $50 lost from that point. in order to attract attention. if your bankroll is up to $175 at some point. Slot Machine Fallacies Slot machine players may be the most superstitious of all gamblers. As far as the rest of the nonsense. you haven't changed the odds one bit. but you still leave $25 ahead. except that when such "luck" is delusion. You can even increase the size of the "stop loss" once you get to say $300. but only one to change your behavior. Over the years. the truth does seem to get in the way. for example (one major casino in Las Vegas did this for years). or whatever percentage the casino's "edge" is. you'll still lose 6% of every dollar bet. according to the particular rules they play by. when I have actually suggested this to some players. In other words. they seem almost horrified. One even suggested that doing this would interfere with his luck. You are simply disciplining yourself to play less and not lose too much in one night. the most you'll let it slip back to is $125. The idea here is that you can still win big while controlling losses.
It's all about the math. You see.which by the way means that on some days you'll lose thousands of dollars? One more thing: If your eyes glazed over from this little bit of math.200 laid out each hour will make you about $6 per hour in the "long run. The odds say that will happen once in a while. you may only get a 1/2 percent edge over the casino. but even he wasn't getting rich. you may not have what it takes to beat the house. From my days working at a casino.You Aren't Supposed to Know . Although this is one of the few things that work. so they make a lot of money for casinos. Unfortunately. I include in this collection of "dumb" ideas because of the way most gamblers try it. that $1. I will invite such "lucky" players to keep tracking their results and get back with me two years down the road. I can tell you that you'll need to practice and follow the "rules" religiously. and the dealer deals out sixty hands per hour. Card counting.A Book of Secrets . I won't get into an explanation of card counting. Do you have the stomach for $100 bets . for example. The problem is that it is often a small advantage. they are not usually easy. I do remember one "regular" who I an fairly certain made money consistently at the blackjack tables. and there is a lot of work and self discipline required. Card Counting People want to believe there is a system they can easily use to beat the "house.by Steve Gillman Now I know that someone will write me and tell me that they were ahead after a year. If your average bet is just twenty dollars. really can give you the edge at blackjack." In the short run you will lose or win hundreds on different days. There are good books to show you how to do it if you are interested. Probably 95% of "card counters" won't put forth the effort to do it right. That's with perfect play and $20 bets. you would need to bet an average of five times as much money each time. 168 . To make a more worthwhile $30-per-hour then." The good news is that there are ways to get the statistical edge over the casino.
I met him for coffee and discovered that he had made over $80. In other words. so you receive $35 for each dollar bet. After I quit the job. But in case you aren't familiar with how it works. which would pay you $350. they are paid according to the number of that pocket.for example. in the long run.6 percent. but I never knew how much. 18 are black. Players bet on numbers or combinations of numbers. Let's suppose. and when the ball falls.A Book of Secrets . More about John in a moment. more often than 1-in-35 spins? That's when you can make money. there are great books out there if you want to count cards. plus "0" and "00"). These are when you bet on one number. is a story about roulette.000 in sixteen months of part-time play. When there weren't many customers. but what if certain numbers came up more often than they should .used to win regularly. but you would win once. and the ball in the other. I knew he was winning. we would talk philosophy while he patiently made his simple bets all night. you would be making $70 for each 29 spins ($350 on the winning spin minus $280 on the losing ones). 18 of them are red. One of my favorite players . I sometimes 169 . Since there are 38 numbers. that number 5 is coming up an average of once every 29 spins.by Steve Gillman Biased Roulette Wheels Okay. The dealer or "croupier" spins the wheel in one direction. for example. If you bet ten dollars on the number 5 every time.You Aren't Supposed to Know . and the "zeros" are green. here's a brief explanation. There are 38 "pockets" or numbers on an American wheel (1 through 36. We'll ignore all the other various bets and concentrate just on the "straight up" bets. I'll assume you have seen a roulette wheel (you can go look at one online by searching "roulette" on a search engine). Players place their bets. plus you keep the bet. however. for a total loss of $280. you can see that the house has an edge (5. That made it more interesting. to be precise). When I ran the table. you would lose 28 times out of every 29 spins. This is to make predicting where the ball lands almost impossible. This. You get paid 35 to 1 if your number comes up.who I'll call John .
The pockets could be manufactured imperfectly. unlike cards and dice. they were too lazy to worry about one guy making a profit on it. often amounting to nothing. including more temporary ones. and so they are not often replaced. This means that if there is a bias. as he explained to me. This is nothing more than the process of writing down the number that comes up on every spin. The important point is this: Biased wheels exist. The ball would therefore tend to drop into that pocket more often.by Steve Gillman spun the wheel 60 or more times per hour. You see. meaning it absorbs the force of the ball instead of bouncing the ball away. so you can see that this could be very lucrative. I know for a fact that managers where I worked were aware of their biased roulette wheel. Why would a casino let this happen? One reason is that roulette wheels are expensive. it sometimes remains for months. therefore catching the ball more often. if the number eighteen comes up ten times in a hundred spins. It is an incredibly boring yet crucial part of the process. The important point isn't what causes a "biased" wheel. Another reason is laziness. with one or more slightly larger than the others. They took turns "charting" the wheel. and can be taken advantage of.just bet it! The longer explanation has to do with the nature of the wheels. So why would that number or any other come up more often than it should? The short answer is Who cares . like a drop of sticky pop in one of the pockets. Charting a Roulette Wheel John (not his real name) came in initially with two friends.You Aren't Supposed to Know . but as long as the table made money for the casino overall. it is 170 .A Book of Secrets . or a build-up of dust. which casinos replace daily. since there may not be a bias to be discovered. They did this for weeks on both roulette wheels in the casino. There are other reasons. though. One or more of the dividers between the pockets could be loose.
due to the normal ups and downs the probabilities dictate.You Aren't Supposed to Know . You need to know if the bias is real. Watch 5000 spins. Within a couple weeks. Start betting any that came up more than 151 times (1-in-33 spins)." you need a sample of about 5. If none are coming up that often. 3. This surpassed the 1-in-33 threshold they had decided they needed to make it safe and worth their while. over and over. and you may be betting on a false-bias.A Book of Secrets . They not only didn't have the patience required. Eventually. after more than a year. Without getting into probability theory and a discussion of standard deviations. Find a roulette wheel. but a simple example help explain: Any ten coin tosses can result in seven heads or tails.000 spins or more. here is the simplest formula: 1. because the sample is too small. but probably also didn't like the fact that even with the odds in their favor. and $80.000 in profits for John. placing one bet on 0 for each spin of the wheel. John's crew eventually had 15. to continue sitting there night after night. the number "0" was coming in 1-in-28 spins. 2. the casino got a new wheel. and assuming the bias was consistent in the long run. his friends quit.by Steve Gillman meaningless.000 tosses. As it turned out. If you want to try this yourself.000 out of 10. though. and therefore will continue. Only John had the patience.000 spins recorded in a little notebook. The mathematics can be difficult. Any less than that. right? But an unbiased coin probably won't ever come up heads 7. So night after night John sat there discussing politics and philosophy with me and the other dealers. or is just a statistical fluke. He was making between $50 and $100 per hour depending on the number of spins per hour. they had nights when they lost as much as $700. Big numbers show true bias. writing down the number the ball falls into on each one. suffice it to say that if you want to be fairly certain the bias is "real. 4. find a new wheel and start the process over. 171 . placing one bet on one number.
Most biases remain for a while because they are not noticed by management. If you memorize the wood-grain pattern of the wheel you'll know if it was moved or replaced (John had done this).A Book of Secrets . so you have to know you're at the same wheel each time you play. cleaning isn't.You Aren't Supposed to Know . A cheap solution some casinos use to thwart "wheel charters. Of course. or their cause is unknown. 172 . This kind of roulette system works only on specific wheels (those with known biases)." is switching a couple wheels around.by Steve Gillman If you do notice temporary reasons for a bias. like a sticky pocket with a few drops of someone's drink splashed in it. you may want to watch to see if they are corrected (cleaned. in this case). and replacing roulette wheels is expensive.
They get a newer agent to host it.and it rarely works! I also recommend that you get the help of a good real estate agent when you are buying a house. Since it is the norm now. The hosting agent uses it as a prospecting tool. They wouldn't risk that if homes were commonly sold from open houses (they aren't). Why do they let dozens of people who aren't qualified to buy your home track their muddy feet through it then? The listing agent does it so she can appear to be doing everything she can to sell it. but I'll just sum them up by saying that the biggest reason people try to sell on their own is to save money . So if you are worried about the inconvenience.by Steve Gillman 20 .A Book of Secrets . an agent might look lazy or neglectful if she doesn't at least suggest an open house to you. Open Houses An open house is a prospecting tool for the agent. not a way to sell your house. In fact.You Aren't Supposed to Know . I would a good chunk of his or her commission if I sold it instead of them. Now that's an opportunity. not for you. but not as often as you might think. However. many experienced agents won't even host their own open houses. I did this many times as a new agent. 173 . just say no. but for the agent. there are some things you should know that most agents will never tell you. sometimes an open house can help sell your home. possible theft and damage.What Real Estate Agents Won't Tell You You should almost certainly use a real estate agent to help you sell your house. Yes. I say this for many reasons. and usually leaving their names and phone numbers. There may be two dozen couples who want a new home coming right to him.
That means an agent may be more interested in getting you to buy something quick (and expensive . as long as the agent is helpful. can be a great help to a buyer. The agent has an obligation to tell the seller what you just said. even if he is a seller's agent. When they find that the home isn't right for them. than in helping you get a great deal. which is what you would want if you were selling it on your own. how did leaving the price out help the seller? It didn't. Many buyers don't think this matters. they are working for the seller.by Steve Gillman Agents Work For Sellers Unless they are specifically working as buyers agents. Be careful about what you say. the agent can steer them to another listing that he can make money on. For the agent. right? And why risk losing a sale to people like me who skip over non-priced homes? Again.A Book of Secrets . If the price was there. you'll probably go $8. this is a prospecting tool. With that in mind. Agents have enough ways to get buyers for other properties. and you're not the boss. it is good to have people call out of curiosity. since they often know what they can afford. suppose you make an offer on a home and mention that if the seller says no.You Aren't Supposed to Know . is that an agent has a legal responsibility to and loyalty to the best interest of the seller. and be careful with what he says.if his commission is based on the price).000 higher. Personally. Just remember that he's a salesman. That's true to an extent. This is true to an extent. but there are so many homes to look at that I often just skip over these ones. What buyers don't realize though. Showing The Price Is Important Have you seen the ads in the paper for homes for sale that don't have prices? What do you do? Sometimes I may call. Remember that typically the agent still only gets paid when a sale is made. Why waste your time. but not entirely. A good agent. Those who are looking for less expensive homes wouldn't call. You may think that you can avoid this problem by using a buyer's agent. I insist that they 174 . What does this mean? As an example. callers would effectively pre-qualify themselves to buy your home.
People sometimes put less than $1000 down as a deposit with an offer.by Steve Gillman put the price of my home in their advertising. They'll tell you that you have to write a big check for a "good faith" deposit when you make an offer. Agents Are Not All Experts The first time I made an offer on a house. he still had only dealt with deals that had regular bank mortgages. and sometimes nothing . Talk to an agent for what they know about homes and property. for example. a real estate sales person may not be the best source for investing advice.000 off the commission to get a sale closed at a lower price. Years into his career. not many will still be showing properties once they've made millions on their own account. but don't forget to also talk to other investors for investment expertise. so I could get in with only 5% down. Like other professionals. 175 . but know little else. Often agents will be very knowledgeable about a certain type of real estate. If you really need help finding a particular type of property. and will let you believe whatever you have to in order to do that.A Book of Secrets . Agents Let You Assume Things Agents often just want to get the sale closed. I have seen the buyer or the seller pay the entire closing fee. I have seen realtors knock $4. Investing in real estate? Remember that while some real estate agents may be investors too (surprisingly. or a certain neighborhood. they specialize.with the agreement to put up something when the offer is accepted. look through listings online until you find an agent that already has several of that type listed.You Aren't Supposed to Know . They'll tell you that they can't change the commission after it has been set. most aren't). In other words. Very little is set in stone when it comes to real estate. the agent didn't understand what I meant when I told him that I wanted to get a 90% first mortgage and have the seller carry a second for 5%. They'll tell you that the seller and buyer always split the closing fee.
By the way.You Aren't Supposed to Know . 176 . So be sure that however you do it. I would have set the payments at $350. We didn't ask where he got the down payment. That and the payment to us would add up to $535 per month. if that is ever necessary. then how to raise the money for the remainder. with payments of $400/month. if he had asked. Now suppose he had taken a $6000 cash advance on a low-interest credit card. and his $5. the numbers work.by Steve Gillman 21 .A Book of Secrets . usually you'll have to find a way to get at least 70% of the price to them in cash. however. Zero-down means none of your money. It would have cost him about $135 per month. The buyer had a good credit report. I didn't care where he got the down payment. It would mean he invested no money of his own. but the above scenario is possible. with rent around $600 per month. and given him enough for the down payment and his closing costs. that extra $135 might cause negative cash-flow.The Truth About Zero-Down Real Estate Investing A Real Life Zero Down Example? My wife and I sold a small rental property. Of course. because it's the price and the interest rate that are important to me. While there are sellers who are able to offer terms and low down payments (as we did).000 down payment covered closing costs and even the cost of a foreclosure. As a result. In this case. he would be okay. if you do this. Think in terms of how to get a primary loan. you have to look at whether you'll make enough in rent to cover your monthly expenses. You should understand two things if you want to buy real estate with no money down: 1. In some cases.
000 for it. source of down payment.You Aren't Supposed to Know .by Steve Gillman 2. I would have been flexible in many ways if I could get these. The seller gets 70% or 80% in cash.000 in the form of a mortgage for $160.000.000. you can use it without violating bankers rules about borrowing for a down payment. They generally loan only 70% to 80% of the property value. for example. 177 . so be sure the numbers work. plus payments for years to come. but if the seller is willing to take a second mortgage from you for the other 20% to 30%.A Book of Secrets . If a seller takes a purchase money mortgage from you for $100. so you can find a way to solve the seller's problem and yours. you are in with no money down. there are usually a few "note buyers. A good deal is all about solving problems.000. You also have to be clear about your own needs. I wanted a good price and interest rate. You offer $210. You'll have two payments." These are investors that buy land contracts. a note buyer might pay him $85. Some Zero-Down Methods No-Doc Loans Combined With Seconds Some banks still do "no-doc" loans. Equity Loans You can borrow against your home or other property to come up with down payment money. etc. So how does that help you or him? An example: A seller prices his property at $195. Learn what the seller really needs and wants.000. and expects to sell it for $180. of course. meaning they don't require verification of income. In the above case. Note Buyers Even if you live in a small town." and leave whatever you don't spend in your checking account for a while. If you borrow for a "vacation. mortgage loans and other "notes" at a discount.
They get very close to being no-money-down deals. interest rate. they can be truly no-money-down.000. and can save two or three paychecks. VA Loans If you have been in the armed services. You have arranged for the sale of the first mortgage at closing for $136.000. have a decent job.You Aren't Supposed to Know .by Steve Gillman and another for $50.000. Just be sure to run the numbers.A Book of Secrets . and if you can borrow the small down payment. you can probably get a home with a VA loan. It's up to you and them to negotiate down payment amount.000 to a note buyer. You also paid $210. plus payments from you on the second loan for $50. Of course you will have two payments. Notice that this adds up to $186. builders fund foundations that give you a portion of the down payment. Land Contract Also called "contract for sale" and other names depending on the part of the country you are in.000 for the property. making the deal zero-down. 178 . Zero-down doesn't help you if you don't get something for your effort. To make it "zero-down" you could borrow for a vacation and forget to take it. The seller gets that cash now. That's okay if it still shows positive cash flow when you have it rented out. this just means that you make payments to the seller instead of a bank. which is more than he expected to get out of the deal. using the loan for the down payment instead. so you can get into a home with as little as 3% down payment from your own pocket. If the seller needs a boat and you have one. FHA and other lenders have so far approved of or allowed this. this could be a down payment. Gifting Programs In some parts of the country. and the term of the loan.
A Book of Secrets . you can use it to come up with the down payment. A 7% return might look awfully good if their money is sitting in the bank at 2%. but you can combine this with seller financing. Credit Cards This is a risky one. Banks generally won't allow this.You Aren't Supposed to Know . Get a mortgage or have the seller finance the purchase.by Steve Gillman Family Loans It may not be out of charity that a brother or a friend lends you the money to buy a home. but if you have a low-interest credit card. especially if you can pay it off soon with a coming tax refund. for example. and then borrow the down payment from the friend or family member to make it a zero-down deal. 179 .
To actively imagine things. because our subconscious minds give us more of what we pay attention to. you're telling your subconscious they're unimportant. or listening to music in your mind. Play little "movies" in your mind. it is not an unpleasant activity. then. is an important ability. and coming up with new ideas. until you can watch them on command. Get more creative in your thinking and imagining. Do you write? Sit on a roof to write. but to imagine original things. Getting into different surroundings can encourage creativity. How To Improve Your Creative Imagination Start by exercising your basic imagination. and it can consist of an elaborate fantasy world. Are you looking for creative new ideas for your business? Bring a notebook to the park and sit by the duck pond. Want more creativity in your love life? Hike up a mountain with your partner. it can take a lot of practice.by Steve Gillman 22 . This can be as simple as paying attention to your creativity. 180 .You Aren't Supposed to Know . For those of us that can't easily do this naturally. must include the ability not just to imagine things. normal daydreaming is a process of imagination. More creative imagination. but if you notice when you're creative. Can you cultivate this? Yes. does it? For example. but it doesn't have to involve much creativity. A change of environment can get your thinking out of its ruts. This means seeing things that others don't see. When you ignore creative aspects of your life. and see and hear things in one's mind. Try thinking in pictures more. but one mostly full of things that many people think about.A Book of Secrets .How To Be More Creative A creative imagination is more than just an active imagination. Fortunately. your subconscious mind will start feeding you more creative ideas.
and you'll always have something interesting to add to a conversation. could generate an idea for a sign that checks the weather and adjusts the message accordingly ("Come in out of the heat for a cold beverage. Imagine better cars. 10 nouns. it will become a habit. for example. and it will become a habit." or "Come in out of the rain and warm up with our gourmet coffee. Your mind will find a poetic use for any word if you use this method often. 10 adjectives. What would the Buddha say about this? How would a Martian view it? What's the opposite perspective? The point isn't to ask others silly questions. My wife has had poems published that were created with this technique. or better light bulbs.A Book of Secrets . Continue this for three weeks. One such game uses a technique called "concept combination. and 10 random words. Do this until it is a habit. A thermometer and a billboard.You Aren't Supposed to Know . or a better chair. you combine random concepts or things in new ways. The most creative imaginations go beyond solving specific problems or 181 .by Steve Gillman Start playing games that exercise your creative imagination."). faster ways to serve food. start mentally redesigning everything you see. Shuffle. a faster mail service. to see who has the best idea. Why Wait For Creative Imagination? Creative inspiration can strike at any time. but such inspiration strikes more often when there is work instead of waiting." or "Come enjoy this beautiful sunset from our deck. If you do this every day for three weeks." Whether played alone or with other players. Imagine a better bicycle. So if you want to come up with creative inventions. Creative Thinking Techniques Want the mind of a creative inventor? Start redesigning everything you see. but to ask yourself. Want to be the person who always has something interesting to say? Train yourself to look at things from other perspectives. deal out the cards and write a poem using one of the words in each line. to see what interesting ideas result. 10 verbs. For systematic creativity in poetry put a word on each of 40 cards.
for example. but then it could lead to the concept of a helium mattress. Never stifle your creativity. Look over the list every day and apply the methods there to anything and everything. Ideal for small apartments. 182 . If you want these techniques to be a habitual part of your thinking.by Steve Gillman inventing things. In a few short weeks you'll have a more creative imagination. Challenge all your assumptions for practice. try these three things: 1. Change Your Perspective Working just to not work (to retire) might seem silly to a child. Try to see everything from several perspectives. Let Ideas Run Wild A flying bed may seem silly. Seeing things from a customer's perspective is a sure way to find creative improvements for a business. Relax. feed themselves at a buffet. you have to use them regularly. let ideas come in any form. and it floats up and out of the way. Thinking from that child's perspective might give you ideas for how to make money doing things you enjoy. and everything is as automated as possible. Seeing the world as a bear sees it might give a painter imaginative new ideas. Truly creative minds are always coming up with the questions too. and carry it with you. Challenge Your Assumptions What if restaurants didn't have employees? Customers pay a machine as they enter. Since it usually takes several weeks to develop a habit. consciously use them each day for 20 days or more. and not just the solutions. to the ceiling. Do you really have to pay rent? Do fish tanks need water? Can friendship be a bad thing? 3. 2. List a few of your favorite creative problem solving techniques on a card. Get out of bed in the morning. and remember that you can always discard them later.You Aren't Supposed to Know . To cultivate this kind of creativity. so one owner-operator could run a large restaurant alone.A Book of Secrets .
Just pick any topic. .A Book of Secrets ." Play them enough. and randomly choose an object. Connect them all with four straight lines. and a truck becomes a traveling grocery store. 183 .by Steve Gillman Creative Thinking Games Classic creative thinking games are a great way to tune up your brain. Use the "change of perspective" technique as a problem-solving game. Could there be a world where jobs weren't necessary? How would a virus define morality if it was conscious? One creative thinking game uses a technique called "concept combination. and see who has the best idea. A chair and a microwave? Maybe an easy-chair with a built-in cooler. Creative Thinking Games For Groups Group thinking games are especially good for long trips in a car. When you figure this one out you'll appreciate the expression "thinking outside of the box. .You Aren't Supposed to Know . and see who can come up with the most unique new perspective. Everyone in the car then tries to imagine a new way to make money with it." You simply combine random concepts or things in interesting ways. microwave and television. for example. and they'll habituate you to using creative problem solving as a normal part of thinking about things.a potato snack in the shape of a couch. . . . You can use these mind games to help you increase your brain power and to get you out of your thinking "ruts. . without lifting the pen or pencil from the paper. . trees are sold with names. More Creative Thinking Games A lateral thinking puzzle you can try right now involves nine dots." . . Common street signs become places to advertise. or microwaveable "couch potatoes" . laid out three by three. Have someone look out the window.
You Aren't Supposed to Know . Many riddles are just mind games or lateral-thinking puzzles.A Book of Secrets . how many ways can you find to get the ball out of the pipe? You could also set this up for real. Why not play some thinking games? 184 . of course! Keeping your brain in shape doesn't have to be a matter of serious study.by Steve Gillman Many lateral-thinking puzzles use a scenario. You move laterally in your mind. and your body and mind. what did his friends do when the cannibal was late for dinner? They gave him the cold shoulder. and has almost the same diameter as the ball. to solve a riddle. For example. Using only a box of frosted-flakes. with a selection of things you have to use to accomplish something. Imagine a ping-pong ball in an iron pipe that's set in cement. to know if a proposed solution will really work. and a t-shirt. real or imagined. away from your usual line of thought. The pipe sticks up threefeet high.
Crowded busses are prime locations for pickpockets.You Aren't Supposed to Know . but these things registered in our minds. When I bought a conversion van. Both my wife and I felt we shouldn't get on that bus in Ecuador. We didn't consciously pay attention. 2. The same process will happen if you watch for your intuition .How To Develop Your Intuition The first step to develop your intuition is to realize you have it already. Yet he still beats the best computers out there because of his intuitive grasp of the game. Study it to make it more trustworthy. warning us.by Steve Gillman 23 . If you've ever had a hunch about something. If you were 185 . A drunk man was bumping into people repeatedly. But can you trust your intuition? How do you improve it? Developing Intuition In Three Steps 1. Try to find areas in your own life where you intuitively operate. I saw them all over. Intuition is just your mind using more than what you are consciously aware of. His experience allows him to combine analysis with a "sense" of which move is best.A Book of Secrets . Intuition is also a warning device. that was intuition." When we ignored our intuition. This is no psychic power. a strong hunch can be for irrelevant reasons too. Unfortunately. Give it good information to work with. Looking for and recognizing a thing trains your mind to find more of it. I was robbed.you'll start to see more of it. Gary Kasparov would probably admit that a computer can calculate chess positions many moves further ahead than he can. Recognize it and encourage it. Maybe you've had a similar experience. We felt "something isn't right here. 3.
3. Start With Good Information Your skill. Give it good information and you'll be repaid with good hunches and ideas." Study your strong feeling about that taxi. 1. Just pay attention more.by Steve Gillman hit by a yellow taxi as a child. Recognize your intuition and you'll have hunches and ideas more often. don't follow them. it's just my fear of yellow taxis. 2. If we had asked why we felt bad about that bus. Study it and you'll learn when to trust it.A Book of Secrets . knowledge and experience determine the potential effectiveness of your intuition. like Kasparov can. 186 . This is the simple formula for developing intuition. On the other hand. give a little credence to them. and you might say. before expecting good hunches about it . Learn enough about a subject. and you'll be developing intuition about your intuition. you might have "intuitive" hunches not to get into yellow taxis for the rest of your life. So even learning to recognize your intuition and encourage it may leave you wondering when to trust it. Study Your Intuition Start questioning your hunches. When enough information is in your mind. if your hunches about people are usually wrong. crowded busses are a bad idea we know that. No weak chess player will never intuitively beat that computer. Where does your intuition work best? If you're always right about your intuitive stock picks. it will go to work for you with or without your conscious participation. it may have occurred to us. so feed it well.You Aren't Supposed to Know .or before trusting the hunches. "Oh yeah. "Oh." Get in the habit of paying attention to and studying your intuitive feelings. Work in the area you want more intuition in.
until you are distracted. Here it is: Start paying attention to what is going on in your head.by Steve Gillman 24 . do something with them to let them go for the moment. and your mind will usually let go of the concern for now.You Aren't Supposed to Know . Do whatever you can quickly do to let these "mind irritations" go. As you become aware of these stressors. What you need then. but you can do so right now. A conversation from the past or an imagined one you plan to have may be running through your mind. Do this exercise a few times. Start tuning into your mind today. that has been quietly bothering you. You could be worried about an upcoming meeting. Make that phone call.Secrets Of Focused Concentration If you had the power of concentration whenever you wanted it. Concentration Is Automatic Start working on something. irritating you and sapping your power of 187 . or make a note about it. and it will become easier by tomorrow. Maybe there's a phone call you need to make. is a method to remove the distractions. imagine how much more productive you could be. and you'll find it becomes easier to recognize what is just below the surface. you would have easier and more complete concentration. Put future things that need to be done on a list. just below consciousness.A Book of Secrets . Often these distractions and interruptions are your own thoughts. "There is nothing I can do about this problem until Friday. and they may come every few seconds. to control your wandering mind." will stop unconscious worrying. or a family matter. If there was nothing interfering. Sometimes just telling yourself something like. Good news! Not only can learn how to concentrate better. and concentration is more or less automatic.
is obviously personal and somewhat unique. This is essentially a "mindfulness” exercise. Set these mind irritations aside. Concentration is difficult if you're bored. Ask Why Another simple technique is to honestly ask yourself why you want to concentrate. and visualize the benefits clearly. and you'll see that the power of concentration really is natural. What distracts each of us. 188 .A Book of Secrets . or turn your desk away from the window.You Aren't Supposed to Know . A cure for this is to stop and consider why it's important. you'll be able to focus your attention and brain power like a spotlight.by Steve Gillman concentration. Watch a child building a sand castle sometime. and you will think more clearly. When you take care of the external and the internal distractions. and it will be easier to focus your mind. Remove Obvious Distractions I have read that Stephen King writes with loud music on. by the way. Turn off the TV. Answer the question. Mindfulness meditation can help with this process and with self awareness if you want to go deeper in this practice. Do something about whatever it is that takes your mind away from the task at hand. if it is. feed your empty stomach. or doesn't.
soup. the sink. the microwave oven. For best results. I see: 1... meaning place or location. Grapes filling the kitchen sink as I mash them to make wine.. Eggs dancing around in the microwave.. the TV. 5. tomatoes. I use the window in our kitchen. These ten locations are easy to remember and use because they are in order as I mentally walk through the house. and watch them bursting into flames..You Aren't Supposed to Know . paper towels.Memory Secrets The Loci Method The "loci" method for remembering things is at least two thousand years old. the stove. Milk splashing against the kitchen window. make it unusual in some way. In my mind.. 2." Here's how to make it work for you: Choose ten locations that you can memorize and recall easily. the refrigerator.by Steve Gillman 25 . Bowls of steaming soup lining the shelves in the refrigerator.. Loci is the plural of locus. It is best if they are in your home or town. turkey. or somewhere you are very familiar with.. When you want to remember a list of things (or parts of a speech). For my own loci. the hall. you place each item in one of the places in your imagination. and it is the origin of the phrase "in the first place. eggs. salt. with wiper blades clearing it off.A Book of Secrets .. I'll use a grocery list of eight items as an example. 3.. Milk. I put paper towels on the stove. 189 . 4. grapes. the washing machine and the dryer.. the front door.. This system was used by Greek and Roman orators to memorize speeches..
The Link and Story Method This is another way to remember a list of things. and see it as vividly as you can in your imagination. Let's say you want to remember the following things: milk. 7. 190 . You can have as many loci as you want for your system. you reach for the soap.A Book of Secrets . For example: At the bathroom sink. They are well worth the time if you work in sales or other areas where a good memory for names and information can double your income. and make the images crazy. pick up a bouquet of flowers and smile at yourself in the mirror.You Aren't Supposed to Know . here are some simple tips that will yield you the most improvement for the time spent learning them. but I recommend a minimum of ten. of course. so you wash your hands with that. many more complicated systems.by Steve Gillman 6. The trick is to link the items together in an imaginative story. soap. More Memory Secrets There are. I open the front door and I am pelted by tomatoes. 8. when I am in the grocery store. if you want to invest the time to learn them (most people don't). I turn on the TV and salt pours out of the screen." and you'll remember all five things. honey. I can mental walk through the house and easily recall all eight items. and flowers. I look down the hall to see a turkey running straight at me. Repeat each item to yourself as you review this mental "movie. Meanwhile. then comb honey into your hair with a fork. forks. but the soap dish is filled with milk. You create a story. Later. If you involve your senses. you'll remember a list like this even the next day. even the next day.
.2. add three days.A Book of Secrets . . if someone asks you what day May 25th will be.Look around and record cues in your mind. To Remember Names .Involve more senses. and pay attention.Write it down. and tell them it will be a Friday. . .Repeat it as soon as possible. 191 . .1.Ask. .You Aren't Supposed to Know . To Remember Numbers . you quickly move in sevens and know that the 22nd is Tuesday (1.Visualize the number.15. . and you know the first is a Tuesday."Chunking" helps (26483947329 is harder to remember than 264-83947329). memorize the what day of the week it is on the first day of each month in the coming year.by Steve Gillman To Remember Places . Then.22). For a neat trick that could win you a bar bet.The cues should be things that won't move or change.Reintroduce the person to someone else. for example). .Look at things from another direction.Look for relationships (March 23rd is 3/21 or 3. This is easy with a little practice.8.
there are many great methods. With any technique. make a conscious effort to use it until it becomes automatic. . Seriously.A Book of Secrets .Associate the name with any distinctive facial features.You Aren't Supposed to Know .Associate the name with meeting the person in the future. you'll forget to when you need them most. 192 . Guess what the biggest problem with memory techniques is? Remembering to use them. but if you don't have the habit of using them.by Steve Gillman .
his parent's names. He was careful not to use anything close to his current name.Secrets Of Spies Creating A New Identity Ever wonder how people create a new identity? There are various reasons for doing so. He took one home and filled it out on a typewriter. his started with 405. to "set" it in his mind. On the copies. He chose the social security number for his w-2 form using information online about how numbers are assigned. The following was done by someone I know. Next. He also invented a "history. and cannot be recommended. because 400 to 407 is used for Kentucky. In this case. at least not for long. using his new name. He found blank w-2 tax forms in the office where he worked. some ethical. He filled in the space for the employers name and address by looking through a phone book from another state in the library. the doctor's signatures.You Aren't Supposed to Know . this is a "low level identity change"). he covered his name. using correcting fluid." complete with parents names and origins and such. and choosing a small business there. and provides an example of how to get a driver's license in a new name.by Steve Gillman 26 . and involves changing your lifestyle so as not to leave clues for investigators. Note: The following may not work in every state. It was safer to choose a real business. The number couldn't be used for working. social security number and a reasonable income. and the date. so nobody who saw this document would know the employer. He tried to think of himself using the name. the state he had on his birth certificate. but far way. since it most likely belonged to someone else (again.A Book of Secrets . he photocopied his own birth certificate and baptismal certificate. since it is illegal. He copied these onto white paper. It is what I would call a "low level identity change" because to really adopt new identity is lot more work. then copied those onto parchment paper (most copy-shops have many types of 193 . some not. This man first chose a new name.
He chose a local address to use for the next step. With an old typewriter he filled in the new certificates the way he wanted. verifying nothing. they make the new identity more believable. but just ask for a name and the number to put on the card. Now he had an address to use. miles from where he actually lived.A Book of Secrets . but when used along with more "official" documents like a birth certificate. but the second one he tried just had him fill out the form. It makes it look like it could be a residential address. his birth certificate. This is important. he says a quick soak in tea. the number he had used on the w-2. he found a mail-order service that provides replacement social security cards. and w-2 form. because he ordered a paper 194 . Then he folded them up and carried them around in his back pocket for a week to "age" them. he used some bills and letters to create "mail" that looked as though it had been sent to him at that address. With this mail. he went to a private mailbox rental place to rent a mailbox in his new name. He gave them his new name. They can't look too new. Extra documents like these aren't worth much by themselves.by Steve Gillman paper to choose from). He filled these out using the name of the employer he had put on the w-2 form. They don't do anything to verify the number with the government. Most of these places let you use their street address.You Aren't Supposed to Know . and had them send it to his new address. This cost him $12. This was a real address in an apartment building. He went to an office supply store and bought some blank employee award forms and evaluation forms. With the photocopy-and-correction-fluid method described above. because he needed a place to have his driver's license sent to. The first one insisted on a driver's license. The postal service requires that these services verify identity and current address (which is what he had the fake mail for). an hour in the cloths dryer or a few days outside under a bush will work as well. Next. followed by a "department number" or "suite number" in order to get the mail to the right box. and signed them with invented names for doctors.
As I write this (2009). like the infant-death birth certificate method. They had two lists of documents they accepted for identification purposes. This true story. they didn't notice. and the w-2 for the second. are used for a true "starting over. while he was trying to get the number. and just lost his driver's license. so he would take the written test just in case. or in management at a large corporation. work for a company involved in developing new and currently secret products.You Aren't Supposed to Know . The birth certificate was good for the first list. our government is becoming less and less respectful of our rights. He got the temporary permit. planning to claim to be homeless if they recognized the address as a mailbox service. He said he was having trouble getting the number from the other state. at which point he could take the driving test and get a new license. and required one from each list. The woman said he could either obtain the number of the previous license from Illinois and transfer his license. in a politically unpopular group. and warrant-less surveillance is more common. He went and took the test. It seemed like a good time to finally get a new one. He used that to get library cards and other documents in case he needed more evidence of his new identity. as noted. it is possible you could be "bugged" with electronic listening devices. 195 . Thirty days later he returned and took the driving test. The new driver's license was in his new mailbox nine days later.A Book of Secrets . Much more sophisticated approaches. is the simple way to create a limited new identity.by Steve Gillman card as well as an unbreakable brass one." How To Tell If You're Being Bugged If you are in high-level politics. or he could take the written test and have a permit good for 30 days. He called the department of motor vehicles and explained that he had moved to this state from Illinois a few weeks earlier.
wallpaper disturbed? Sockets and light switches can be replaced with similar ones that have built-in transmitters. Removing the casing will usually reveal the bug. In either case. so more private surveillance is happening as well. * Have the numbers in the memory on your phone been lost? This can happen when the phone is either tampered with or replaced.You Aren't Supposed to Know . A screwdriver is all that's needed to open these and check for bugs.by Steve Gillman Even worse. you are unlikely to find them (they know what they're doing). however. when bugs are placed by intelligence or law enforcement agencies. unfaded paint from underneath showing. and whether anyone ever gets out of them. * Is confidential information getting out to your competitors. Look for electronic bugs. Your house is never entered. here are some signs to watch for. this is easier to detect. It is very easy to buy high-tech gadgets. which have been recently parked near your home? Note when they come and go. using planted bugs or telescopic listening devices aimed at your windows. If your people seem to be honest and trustworthy. * Do your sockets or switches show signs of alteration: moved slightly.A Book of Secrets . * Has the phone been moved or scratched? A microphone in the handset is a common way to listen in not only to phone calls. * Are there new vehicles. * Has your home been broken into but valuable things left alone? Theft may not have been the motive. Someone may be listening in. but to conversations in the room. especially vans. * Has anyone been hanging around outside your home or office? A contact microphone for walls can pick up conversations through almost a foot of concrete. * Have any meter-readers or others spent more time than usual in your yard? A transmitter can be placed in the outside junction box to transmit all your telephone calls. 196 . Often done by amateurs. they may not be the source of the leak.
Think this through carefully. Most of us have nothing to worry about. if you have a good idea who placed the bugs. * Have you noticed that some part of your wall or baseboard has an odd texture? This can be from conductive paint used for hidden microphones. and is not easy. what do you do? It may seem that you should just get rid of the device.A Book of Secrets . * Are you getting new interference on your television or radio? Note when it started and consider whether there were any other suspicious signs. and be sure you are up to the acting job it entails.You Aren't Supposed to Know . * Have you seen brick or plaster dust on the floor? This can be from drilling or from lifting wallpaper to place a microphone. use the list above to investigate. and removing it lets the surveillers know that you are on to them. and you suspect it is happening. A proper visual investigation of a home or office can take hours. * Do any wall hangings or pieces of furniture seem moved? This happens when surveilers are looking for the best places to put bugs. A better idea. like one hidden in the wiring of a smoke alarm.by Steve Gillman * Have telephone or utility company repair people shown up to do work that you didn't request? Call the company to see if they are supposed to be there. but it may not be the only one. 197 . though. You'll probably want to hire a private detective who specializes in this area. If you do discover a bug. but if there are reasons you might be bugged. could be to feed your surveillers false information. By yourself you're not likely to detect a sophisticated listening device.
but how many do you need? You certainly can find friends and lovers right now. The point of bringing this up is to dispel some silly ideas and get real about weight loss. and you'll find a way to lose weight. being a little overweight actually had no effect on longevity.Weight Loss Secrets Do You Really Need To Lose Weight? You are unique. both in your personality and your body. Why do you need to lose weight? Don't buy into the myth that we all need to be thin. healthy life. but overweight people still succeed in all areas of life. as when an employer chooses a thinner person over a heavier one. First. contrary to the consensus of health professionals. A Dose Of Honesty Just before writing this. but it's very real. Will you get more dates if you lose weight? Probably. Write down the benefits you expect from losing weight. It may be true that statistically you are more likely to succeed if you're thinner. Overweight people are discriminated against terribly in this culture.A Book of Secrets . Look around and you'll see that there are many overweight or even obese people in happy relationships. 198 . the prejudice is unconscious. It may be a plan that suits your unique personality and body. You can be overweight and live a long. That's why diets fail when they aren't right for you.or a combination of both. I have a question for you. though.by Steve Gillman 27 . There is no rational basis for it. Keep looking.You Aren't Supposed to Know . It showed that. or the result of many small changes you make . though. Are they worth the effort? Being clear about this is the best way to stay motivated if you do decide to lose weight. Often. I saw a report on the news about a review of existing obesity studies.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
There Is Nothing Wrong With You There's nothing wrong with you just because you're overweight. Don't accept the idea that heavy people have some special character flaw. People who are cruel to their kids or lie to their spouses have flaws not visible to the public, so nobody thinks badly of them, yet aren't these far worse than simply eating too much? Our culture is obsessed with appearance, and with the idea of willpower. A man can bite his nails his whole life (or drink or smoke or have a cold heart), and he'll be accepted in polite society, weak willpower and all, because his weakness can be hidden. Gain a little weight, though, and people think "Look at that. Hmm...no willpower." Don't hate judgmental people for their ignorance and hypocrisy, but don't accept their silly ideas for a second! Overweight is okay. So is losing weight, if you have decided that it is the right thing for you to do. I just don't want to encourage anyone to lose weight for the wrong reasons. Okay, moving on...
The Benefits Of Weight Loss Look at the list of possible benefits below. Which are important or relevant to your desires and goals? Write them down, but in more personal terms (example: "I'll have the energy to start that business," or "I'll be able to climb mountains again.") Review your list regularly, so you are motivated, and for the right reasons. Here are some possible benefits of losing weight, depending on how overweight you are right now: - You'll have the energy to do what you want. - You'll be healthier, and feel better. - You'll be more attractive, and other's will notice you.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
- You'll feel like you are more in control of your life. - You'll have more opportunities in life. - You'll have higher self-esteem. - You'll be happier about where you are in life. - You'll get your diabetes under better control. - You'll be able to buy regular clothes. - People will look at you differently. - You'll like what you see when you look in the mirror. - People will be more accepting of you. - You'll have less pain in your joints.
Unique Diets For Unique People Explore and address your specific needs. Maybe your weight problem is something that requires psychological help. Maybe you just need a slightly easier-to-follow diet, and you'll finally lose that weight. Maybe exercise is the way for you. Find the unique combination of factors that work for you. The list that follows is just a collection of many options, all of which have worked for some people sometimes. If the methods which involve changing the foods you eat and activities you engage in don't work after several tries, you may want to focus on the methods that work to change your beliefs and thinking. The key? Persist - you'll find the way if you do that. But persist in the effort, not in using methods that fail you. One more thought: If you find enough little "tricks" that help (start with the list below), you might not need any complicated or overwhelming "weight loss plan." Just keep adding helpful and simple routines and foods to your life.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
73 Ways To Lose Weight
1. Park Farther Away Park farther from the door when you go to work or to a store or office. The extra little bit of walking really adds up and burns more calories if you do this regularly. It's a whole lot easier to find parking this way, too. 2. Avoid Certain People Stay away from people who encourage you to eat too much. If they are good friends, tell them that you would appreciate it if they help you with your goal instead. You may also find it useful to eat with people who have small appetites. 3. Don't Shop Hungry Don't ever shop when you are hungry. You'll buy more, but even worse, you'll tend to buy more snacks. Get in the habit of eating right before grocery shopping. This can save you money as well. 4. Avoid High-Calorie Drinks Switch from sugary soft drinks to flavored water. The carbonated ones with nothing but natural fruit flavor and carbonated water - are delicious. Artificially sweetened ones may be a bad idea because they can stimulate your hunger, and especially your cravings for carbohydrates. 5. Regular Short Walks Start taking short walks each evening. You can start at any length, and then make them a little longer as you get in shape. Walk with your spouse, or find a friend to walk with.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
6. Never Dwell On "Failures" Look at failures honestly, and then tell yourself, "This setback is temporary here's what I'll do differently next time." Dwelling on negatives makes it too easy to give up trying. 7. Look At Setbacks As Opportunities Problems and temporary failures provide a chance to learn how to do it better. Use them as steps toward success. Look at what lead to them, and what could be done to prevent those conditions from happening again. This is not "dwelling on the failures," by the way, as long as it is limited to looking for a lesson and a positive change to make. 8. Concentrate On Solutions Think in terms of solutions, not problems. "I have such a hard time resisting temptation," becomes, "When have I resisted, and what can I learn from that experience?" Reaching for the convenient junk food isn't a problem, but a lesson: Don't let it be convenient. 9. Note Successes See success, both your own and other's. Noticing even a little progress reminds you what is possible, and it keeps you motivated. This is a powerful way to stay on track. Little successes give the motivation for bigger ones. It may help to keep a journal of your progress 10. Visualize Imagine yourself how you want to be. When you see yourself how you want to be repeatedly, this gets your subconscious mind working toward that image. Do this often. 11. Try Yoga Yoga can promote a balanced and healthy lifestyle, and the techniques can also be applied to removing excess weight. Some of the techniques are difficult, but you can start with what you can do now.
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
12. Use Goal Reminders Find a pair of pants you want to fit into in the future, and leave them out where you'll see them daily. This makes your goal visible, and reminds you to keep working toward it. If you are an artist, you can draw yourself how you will look once you reach your goal. 13. Try Metabolism Boosters Mustard and hot sauce have been shown to rev up your metabolism. You'll burn roughly 25% more calories for up to three hours after eating a tablespoonful. If they don't bother your stomach, start spicing up your meals. Jalepenos and other hot peppers seem to have the same effect. 14. Make Yourself Get Up If you find your self turning off the alarm and going back to sleep too often, put the alarm clock on the other side of the room. You're less likely to lose your motivation and go back to sleep if you've already gotten out of bed and crossed the room to turn off the alarm. 15. Use The Stairs Use the stairs instead of the escalator or elevator whenever you have the choice (okay, maybe not in the Sears Tower). Every little bit of exercise helps, and stair climbing has been shown to burn more calories than playing tennis. 16. Try Low-Carb Foods Low-carbohydrate diets work for most who can follow them, but being able to follow a diet is the biggest problem with all of them, right? Fortunately, there are more low carbohydrate products coming all the time, so maybe Atkins and other low-carb diets will become easier to use with time. 17. Try The South Beach Diet This is a low-carb diet, but it is very flexible, and doesn't rely on counting
You Aren't Supposed to Know - A Book of Secrets - by Steve Gillman
calories, counting grams of fat or grams of carbohydrates. It may soon pass the Atkins approach in popularity. 18. Get Rid Of The TV I wouldn't be surprised if we someday find that television causes as much weight gain as any other single cause. You eat more and exercise less when you watch television for hours. Just think of all the fun and productive things you could do with all that time as well. 19. Pay For TV Time With Exercise Okay, getting rid of it completely may be too much. Keep the TV, but put your exercise-bicycle in front of it, and make pedaling for the first twenty minutes the price of watching it. 20. Exercise The Dog Make a commitment to walk your dog every day. You'll both benefit. It is also a good way to meet other people. 21. Try The "Fit For Life" Plan This plan by Harvey Diamond involves a diet that relies heavily on "living" foods. Living foods are uncooked vegetables, fruits, nuts and seeds. The idea is to keep cooked foods to 50% or less of your daily intake. It may be a tough one for some people, but others swear by it. 22. Use Creative Procrastination Put off eating that snack for twenty minutes, and you'll be less hungry an hour later at dinner time. Wait long enough for each of those three snacks throughout the day, and you won't have time left for the fourth. Procrastinate a little here and there and you'll eat less over-all. 23. Pay For Food With Exercise Walk to the grocery store, if it within a reasonable distance. You'll burn calories, and be discouraged from buying too much, since you have to carry
it probably works well for some. Eat Smaller Portions Of course you've heard this one (like a lot of these). This is also a good way to be sure you get enough liquids. In 205 . Be careful about drinking too much. 25. Make Healthy Eating Convenient Have convenient healthy snacks available for immediate consumption. and not as well for others. Alternately. you won't eat as many. right? Twenty-percent smaller portions mean twentypercent fewer calories. or the liquids may interfere with proper digestion. I realized one day how many healthy snacks I would enjoy .by Steve Gillman the groceries home. 28. and you won't have as much room left in your stomach. Done the other way around. though. Most of the time you won't notice the difference in portion size. but it affect how much we eat. But this isn't about self-denial. but have the ready-to-eat vegetables right there at the front of the refrigerator. 26.if they were convenient. You will be more likely to get the vitamins and enzymes you need.You Aren't Supposed to Know . and then when you break out the chips. Fill Up First On Low-Calorie Food Snack on fresh. You have little to lose if you buy the ones which are reasonably priced and have a money-back guarantee. If you don't want to pay for expensive sessions. 27. Like all weight loss plans. you sometimes may not get to those carrot sticks. Fill Up First On Liquids Drink a cup of herb tea or water before a meal. healthy vegetables first. Spend a little more if you have to.A Book of Secrets . 24. You won't feel as hungry. you can try the hypnosis downloads found for sale on the internet. but we all need to be reminded sometimes. Try Hypnosis Does hypnosis work for weight loss? Many people swear by it. you can limit your snacks by paying for them with a specified amount of exercise.
33. 29. You may even enjoy the food more. you'll get almost no calories. and if you fill up on it.You Aren't Supposed to Know . try taking a multi-vitamin supplement for a few weeks. 34. If you have ever noticed that you eat differently around different people.and that can 206 . Take Vitamins If you have a lot of cravings. Eat Slowly Slow down when you eat. and be less hungry for the less-healthy foods. 32. Buy Less Variety Most people will eat less if they have fewer options in the kitchen. seemingly without regard to whether they were hungry or even enjoyed overloading their stomachs. Change Salad Dressings Change your salad dressing from the creamy ones to a simple oil-andvinegar one.A Book of Secrets . you could also get tested for blood levels of various nutrients. 31. people at a theater who were given bigger portions of popcorn ate substantially more. If you suspect this. according to some research. Watch Who You Eat With Don't eat with people that bring out your bad habits. but the point is that you'll eat less if your stomach can register its fullness . Lime juice with a bit of olive oil makes a decent dressing as well. Use Celery To Fill Up Celery is easy on the stomach. to see if that helps.by Steve Gillman one study. This has been shown by research and by common experience. Sometimes cravings are a result of a deficiency of some sort. More variety may even increase the storing of fat. The fiber in it also good for keeping your system cleaned out. then eat with the ones that motivate you to eat right! 30. and you'll cut out more than half of the calories of your salad.
if used occasionally. since it tends to reduce the effectiveness of our natural elimination process. This will associate them with pleasure in your mind. 35. and the desire not to see too much on the daily list may cause you to cut down on your snacking too. Try Safe Laxatives For quick weight loss. Many of us have a lot of build-up of matter in our intestines. and you'll naturally start to desire these healthier foods. wait a while to see if the hunger dissipates. natural laxatives can be safe.You Aren't Supposed to Know . It is often easier to add a new activity to your routine if you do it in the mornings. 38. Regular use of laxatives is almost always a bad idea. 207 .A Book of Secrets . Make A Plan And Schedule Schedule your weight loss activities. you're more likely to actually take it. When you add muscle mass. Try Weight Lifting This may or may not be your thing. You may learn something.by Steve Gillman take fifteen or twenty minutes. If you put that walk on your daily list. meaning you'll be burning more calories all of the time. 37. but it does more than just burn calories during the exercise. and use them to reward yourself for goals achieved. but it might get you motivated to take more long-term actions. A good bowelcleansing with a natural laxative (something with senna and fiber. Use Healthy Rewards Pick a few favorite healthy foods. In fact. Keep A Diet Journal Write down everything you eat for a week. 36. This is a temporary measure. 39. for example) can often knock an inch off that tummy. your base metabolism goes up. Things done later in the day are often forgotten or pushed off the schedule. any time you're not sure if you have had enough.
It may also work well if you both happen to be competitive.by Steve Gillman 40. Lose Weight With A friend Find a friend to lose weight with. 45.You Aren't Supposed to Know .A Book of Secrets . raking leaves or doing anything that makes you move. but are also very 208 . Then drink it often. you'll be eating a lot less without suffering. You may want to give him or her a list of your weight-loss goals. Have Friend Remind You Having trouble remembering to do the things you need to do to lose weight? Have a friend help you by regularly calling you and reminding you. 41. but you can start with any small change that you can handle. As you come across music that works for you. Make Small Permanent Changes Permanent weight loss requires permanent changes. Keep Water Available Keep water in the refrigerator if you like it cold. This is especially helpful if you don't have the support of a doctor or group. like developing the habit of walking up the stairs instead of using the elevator. Systematically Replace Foods Replace your normal foods one-by-one with lower-calorie alternatives that are just as good. Eventually. or of drinking herbal tea or water instead of soda. to fill yourself up and reduce your desire for food. write down the titles and download them from the internet onto your MP3 or a CD. The accumulation of small changes can add up to a big change in your life. That can be intimidating. Use Music Find music that energizes you. 44. 43. so it's convenient. so you'll be reminded about the specific things you wish to accomplish. Play the music while sweeping. 42. and get your exercise around the house. keep a jug of pure water on the counter. All of us can find at least a few foods which we not only like. Otherwise.
if you have a similar physical and psychological make up. 51. but include a list of good habits you've developed or permanent small changes you've made. Balance Tastes At Mealtime There is some evidence that you can satisfy hunger with less food. but removing toxins helps your body function better. 209 . but only ask those who have similar problems.A Book of Secrets . and full of protein at mealtime. 49. If this isn't possible (if you are tempted to eat more). and which seem to actually satisfy it? For most people fatty carbohydrate-rich foods will make them hungrier.but eat only a small amount. it is probably better to keep the food out of the house altogether.You Aren't Supposed to Know . 48. Be More Self Aware Watch yourself and take notes. Which foods just wake-up your hunger. A diet that has worked well for somebody is likely to work well for you . bitter. Try A Sauna A sauna helps you to sweat out toxins in your body. Experiment with eating a little of something sweet. sour. 46. Use Charts Make a chart of your progress to keep yourself motivated.by Steve Gillman good for us and low in calories. Spoil Yourself A Little Eating a favorite rich food may keep you from craving it . Learn From Others Ask people what has worked for them. 47. The weight loss from the sweating is temporary. which may reduce cravings. if you satisfy all the basic tastes in each meal. 50. Don't just put your weight on it. and a similar body-type.
but eating smaller meals.even for ten minutes and it will help. Dried beans. keep your house cooler. Swimming in cold water can have the same effect. 54. Do Any Exercise Research at the University of Pittsburgh showed there isn't a big difference in weight loss between those who exercise intensively. you may want to track your calorie intake before and after. 57. Eat More Filling Foods Eat foods that fill you up with less calories. and those who just walked or did any exercise consistently. Keep It Cool As long as it isn't uncomfortable. seems to help some people lose weight. but be careful not to get hypothermia. Accept Any Small Success Recognize any progress you make. See the chapter on Neuro-Linguistic Programming for more on this. 210 . but you'll feel full with less. Avoid "all-or-nothing" thinking. Try NLP Techniques Re-coding how the mind sees various foods can help you desire the healthier choices and lose your cravings for the less-healthy ones. 55. 56. Eat Many Small Meals Eating more often.You Aren't Supposed to Know .A Book of Secrets . and don't take setbacks to be permanent. It can lead to a diet/binge cycle. have as many calories as bread. Do any exercise regularly . to see if this method causes you to eat more or less overall.by Steve Gillman 52. and your body will be burning more calories to heat itself. and with less calorie-intake. for example. 53. If you try it. many protein-rich foods will leave you fuller for a longer time. which will cause your body to become more efficient at storing fat. You don't need to run or pedal the bicycle up miles of hills.
You'll eat less.by Steve Gillman 58. This can be dangerous if you are a shopaholic. If you do get hungry late. 211 . Of course. take a few laps around the mall. you'll stop feeling hungry at night. You might also buy smaller bananas or cookies. see if an apple is enough. instead of food. Try Chamomile If you eat when you are stressed.You Aren't Supposed to Know . and also give your body's systems a longer break. Make that cup of tea your first response to stress. try chamomile tea to lower stress. Get motivated by reminding yourself with each activity that you'll enjoy it even more when you are thinner. You can lose the weight. Walk In The Mall If it's too snowy outside. 60. Decrease Your Hunger Some of us find that exercise temporarily decreases hunger. it burns calories in any case. and you may not need that extra snack. Don't Eat At Night If you can get in the habit of not eating after a certain time. or you don't live in area that is good for walking. Buy the thinner ones. Do you still eat just one at a time? 61. Do it with a friend and the time will pass quickly. 62. to see how it affects you. and see if this is true for you. Work On Related Goals Now Think of what you want to get by losing weight. and find a way to get those things now. go out dancing or whatever. An apple before bed helps some people sleep better as well.A Book of Secrets . 59. of course. but there's no point waiting to dress better. 63. Buy Smaller Portions Most people will eat the same number of sandwiches in a day whether the bread slices are thin (with fewer calories) or thick. Try vacuuming the house right before dinner.
either tensing muscles or using them in opposition to each other.by Steve Gillman 64. 65. There are lots of little exercises you can do while sitting at your desk at work. It also increases metabolism. they may cause a rise in your basal metabolism rate.A Book of Secrets . Use Photographic Reminders Find a photograph of yourself when you were thinner. so you burn the calories faster. Do Something Do anything. Action often precedes attitude and motivation. since these are muscle-building exercises. 68. Every little bit helps. eat some healthy snacks. get out and take a walk. and keep it out where you'll see it every day. There is a momentum created by taking a step in the right direction. Isometric exercise use only your own body. This helps to program your subconscious mind to help you look like that again. replacing it with a few carrot-sticks or pieces of celery. 69. Cayenne and other peppers contain capsaicin.You Aren't Supposed to Know . Read something helpful. 66. or do anything." each time you look at it. so you'll burn more calories day and night. which suppresses appetite signals in the body. toward your weight loss goals. Eat Fiber In The Morning Fiber can help suppress appetite signals. or waiting at the dentist's office. The protein in the eggs make you feel fuller as well. Eat Eggs With Cayenne Try eggs with cayenne to start the day. Tell yourself "that's me. and make you less hungry later in 212 . Skip Some Meals Skip a meal every other day. Also. 67. etc. A big cup of herb tea or some other drink to fill your stomach might make this easier. tense up your stomach. Do Isometric Exercises Push your hands together. however small.
This. 70.You Aren't Supposed to Know . fruits and vegetables. helping you burn those calories faster.by Steve Gillman the day.A Book of Secrets . eat a dozen almonds or other nuts. Eat Nuts A compound in nuts slows the rate at which the stomach empties. in the form of whole grain cereals. and so reduces appetite. Aim for about 25 grams of fiber each morning. It may also slightly increase your metabolism rate. Maybe a small handful of nuts can take the place of a meal now and then. Experiment with this a bit. Exercise and meditation may be the two best ways to lower your stress level. Drink Coffee Unlike sugary soft drinks. What About Diet Pills? You'll notice that diet pills were not on the list. What's up? The same as always: People's bodies and personalities are different. while number 73 says to stay warm to avoid getting hungry. and may stimulate a higher metabolism. number 55 did say to turn down the thermostat to burn more calories. causes the body to store more fat. so turning up the thermostat may help reduce appetite. You also can get in the habit of taking a few deep breaths several times throughout the say. whole grain breads. so what works for one may not work for another. 71. Stay Warm Cold sometimes stimulates appetite. Note: Yes. The caffeine also works as an appetite suppressant. Before a meal. This is because the ones you 213 . 72. Lower Stress Chronic stress causes an increase in cortisol in the body. 73. in turn. You may have to try many different things to see which work best for you. coffee has no calories (unless you sweeten it with sugar and cream).
If you use them. This can hurt you. you may get too much of the same type drug. Because of possible side effects. be careful about taking cough or cold medicines with diet pills you buy without a prescription. like high blood pressure. Specifically.A Book of Secrets .You Aren't Supposed to Know . The best example is the Atkins Nutritional Approach. If you take both products together. Prescription diet pills may help some people. but have worked wonders for many. follow the doctor's directions carefully. truthful statement of how you're going to lose weight. read the label carefully. ask if the company: * Explains possible health risks from weight loss? * Explains all costs? * Includes weight control over a long time? * Has proof of success. Also. If you do use them. do your research.by Steve Gillman can buy without a prescription generally won't make a big difference in how much you lose each week or how long you keep the weight off. or a similar drug with the same effects. ask your pharmacist if it's OK. never take more than the listed dose. not just praise by other people? * Gives a clear. including how much and how fast? * Teaches how to eat healthfully and exercise more? A Quick Look At A Few Diet Ideas Low carb diets are difficult for most. These medicines may contain the same drug used in diet pills. Before taking a cough or cold medicine while using diet pills. It's considered 214 . Weight Loss Programs Before signing up for a weight loss program.
carries glucose (blood sugar) from your blood to your cells. as long as they have a low "glycemic index" number. Carbohydrates. and eventually hyperinsulinism. The glycemic index is just a way of measuring how fast various foods are converted to glucose in the body. you add back foods that have more carbs. cause a spike in your blood sugar. The remaining glucose is then converted to fat and stored throughout your body. for example. Initially. Later. causing insulin to rush into your veins. a powerful hormone. and eating complex carbs that are digested and converted to glucose more slowly. allows only 20 carbs per day. and causing you to crave more carbs.You Aren't Supposed to Know . for conversion into energy. 215 . You liver converts excess glucose into glycogen. This lowers your blood sugar. which cause too much insulin production. a process called ketosis or lipolysis. Atkin's induction phase. Insulin.by Steve Gillman extreme by many. especially refined carbs. The Low Carb Solution Weight loss with a low carb diet is achieved by stabilizing insulin production. baked potato: 85). lentils:29) is better than a high one (white rice: 88. The excess insulin causes you to retain salt and water. This is done by restricting carbohydrates. which is stored in the liver and muscles for additional energy. A low number (apple: 36. which causes the body to burn fat for energy. and can lead to diabetes as well. giving you the "sugar blues". What's Wrong With Carbohydrates? Here's the quick lesson. The problem here is that excess carbohydrate intake results in too much glucose.A Book of Secrets . when compared to other low carbohydrate diets. which is bad for your health. but that's not even the main concern. This is a condition that makes it very hard to lose weight. such as sugar and white flour. such as the South Beach Diet. you are encouraged to severely restrict carbohydrates.
We found it is unnecessary for significant early weight loss. The South Beach Diet is very flexible. Doctor Arthur Agatston started the diet as a way of lowering cholesterol and triglycerides in his patients. Good fats help prevent heart attack and stroke and improve insulin and sugar metabolism long term. the South Beach Diet doesn't count grams of carbohydrates. 216 . but being able to follow a diet is the biggest problem with all of them.You Aren't Supposed to Know . It's not so strict in the first phase that it puts patients into ketosis (burning fat as your primary energy source). and doesn't rely on counting calories. vessel constriction. Good fats include olive oil. It emphasizes good fats rather than the saturated fats. so maybe Atkins and other low carb diets will become easier to use with time. What's The Difference? The South Beach Diet is different from Atkins in a couple important ways. to control hunger and prevent cravings. whole-grain breads and whole fruits.by Steve Gillman Will It Work For You? How many pork rinds and eggs can you eat in a day? This is the biggest reason people fail on these diets: not enough things to eat. Ketosis often causes excessive water loss early. You can eat plenty of vegetables. Unlike Atkins. and soon noticed that it lowered weight as well. Doctor Agatston found that if you consume low glycemic index carbohydrates. canola oil. and negative effects on insulin and sugar metabolism. right? There are more low carbohydrate products coming all the time. Saturated fats can cause "sticky " blood.A Book of Secrets . Low carb diets work for most of those who can follow them. omega-3 fish oils and the oils found in most nuts. for example. you can do very well on a high carbohydrate diet. The South Beach Diet Want a low carb diet that's less strict than Atkins? Try the South Beach Diet. You can use strategic snacking.
try eating proteins at one time. but without added sweeteners. and starches at another. since these foods will fill you up with far fewer calories. Living foods are uncooked vegetables. It is not universally accepted by nutritionists.by Steve Gillman counting grams of fat or grams of carbohydrates. you also will be eating fewer calories. Fruit "smoothies. Harvey Diamond's "Fit For Life" Diet The Fit For Life plan involves a diet that relies heavily on "living" foods. and is very easy on your stomach.You Aren't Supposed to Know . causes problems. and drinking water. To avoid improper mixing of different food types. Diamond stresses an understanding of proper "food combination. nuts and seeds. are allowed. This morning routine cleans out your system. If you do have digestion problems. fruits. You have to wait three to four hours after eating starches or proteins to eat other types of food." Proteins are digested by very acidic gastric juices. but any of us that have mixed the wrong foods and suffered the consequences can see that there is an element of truth here. It may soon pass the Atkins approach in popularity. then." made in your blender. A Fit For Life morning is for eating fresh fruit only.A Book of Secrets . Mixing them too much. 217 . Apart from the loads of vitamins and healthy enzymes you'll get eating fresh fruits and vegetables. Fruits digests very quickly. The idea is to keep cooked foods to 50% or less of your daily intake. They may "spoil" in you stomach. This emphasis on proper food combination is one of the primary differences between the "Fit For Life" diet plan and others. because they can't digest as quickly. you are instructed to wait 30 to 40 minutes after eating fruit to eat other foods. while starches are handled by more alkaline digestive juices.
A Book of Secrets . do the following: 1. of course. How To Get Free Things Why not take free samples if you want them and you have no obligation to buy? Why not subscribe to free newsletters. there are generous people out there. Here's a realistic. The same is true with handing out samples of new foods at grocery stores. and then 218 . For example. What is it that makes someone who doesn't know you want to give you something for free? Well. Don't give your credit card number to get something free. you are more likely to buy the whole real estate course. You get a free taste. where you discover that you only get the "free" gift once you buy the primary product. Give you several secrets to financing real estate. "free" is being used in other ways too. Like internet marketers who tell you to go get your "free" report. but usually there is more than that involved.by Steve Gillman 28 . those who market mail-order information discovered long ago that if they gave away some of their valuable information.Free Things: Are They Really Free? You see the word "free" all over the internet. and everywhere else for that matter. That may be a bonus. Unfortunately. and then send you to an order page. There are many deals out there where you get the first month free. and many people really do love to share what they have. non-cynical understanding of the typical "free offer": It works well as a marketing tool for businesses and can be very valuable to you too. But to be safe. but it isn't really free.You Aren't Supposed to Know . people were more likely to buy the product. and download free e-books of interest to you? I will always go ahead and accept such "freebies" when they are offered. for example. and as long as it really is good information. and you are more likely to buy.
right? If you aren't interested. and don't let them play to your guilt. Consider the real cost. be sure you ask how many hours you'll have to spend with that timeshare salesman. it will be a warning to others." See what the purpose is and you should be safe. By the way. unless a true shipping charge is all they ask (which would be $2 or less for a CD).by Steve Gillman you are automatically billed after that. But in any case just decide if it's worth that much to you. if they ever make it difficult to take yourself off their mailing list. and it doesn't cost $7 to send a CD.You Aren't Supposed to Know . and the company is probably making a profit. look at the real cost to you and forget about claims of it being "free". Giving them a chance to try to sell something is fair if the book they give you is a good one. That's often the plan with these kinds of offers. Understand that there is more than generosity behind 99% of "freebies. Take notes. I consider this to be dishonest. complain to their server." it isn't really free. In all such cases. Before you take that free vacation. just use the unsubscribe link that should come in the e-mail you receive. Even if you have the right to cancel. 2. and we'll all have a more pleasant experience on the internet. They don't charge you a "handling charge" for a free sample at a grocery store. You have no obligation to do more than you agreed to. Then I realized that I have seen other people do that in their e-books. will you remember to before you are charged? Probably not. If there is a $7 "shipping charge" for a "free CD. There is nothing wrong with a site asking for your e-mail address when they give you a free e-book. Some Freebies I was going to put a list of links here to things you can get for free. If enough sleazy operators are shut down. With enough complaints they'll be shut down. only to have 219 . for example. Ask exactly what you have to do for the "free" thing.A Book of Secrets . 4. 3.
You'll find a list of things you can get for free.A Book of Secrets . below is a link to a page on my site.You Aren't Supposed to Know . I set up the page exclusively for readers of this book. though. from a real estate course. and which I can easily update.TheSecretInformationSite. an IQ test. magic tricks. Instead. to free e-books.html 220 .com/free. a creativity test. hypnosis lessons. I will add to the list as I find more free things.by Steve Gillman half the links go bad as the sites closed down or changed addresses. which will always be there. commercial-free online radio and more. Please keep this too yourself. Here's the URL: http://www.
and you start looking for more. it helps you out by letting you be more consciously aware of those cars. 221 . If you start looking for luck. The simplest way to activate this is to start counting the ways you are already lucky.by Steve Gillman 29 . If you are looking for a type of car. It helps you "tune into" opportunity once you have decided that this is important. They were there before. But whatever you call it. because you are looking. don't you agree that some people have more good things happen in their lives than others? Would you like to learn how to be one of those lucky people? Actually. many based on important research that has been done in the last twenty years. You have probably noticed that if you start looking to buy a car of a certain type. Soon you'll have even more luck. This "gatekeeper" of the mind works in any area you choose. You can use all kinds of other words to describe it.A Book of Secrets . they are suddenly all over.You Aren't Supposed to Know . but here is a less spiritual explanation: When you acknowledge the luck you have. this phenomenon is due to your reticular cortex. This actually describes the process pretty well.one that helps you take advantage of opportunities you might otherwise not recognize. Why Not Get Lucky Today? There are those who will tell you that God or the universe brings luck into your life once there's gratitude in your heart. More specifically. but now you are seeing them. there are dozens of very specific techniques for generating luck in your life.A Secret Of Lucky People Is there really is such a thing as good luck? Yes. This small organ in the brain directs incoming stimulus to your conscious or unconscious mind. it will help you find it. One of the simplest secrets of lucky people is that they just start looking for good luck. you create a certain frame of mind .
"How is this lucky for me? Can I do something beneficial with this situation? You'll notice that you feel better if you try this. But because you have been counting your blessings and looking for more examples of your good luck. and that they are on sale for 60% off at this store. makes the possibility of good luck more real to you. This gets you watching. and it won't be your imagination when you start to get lucky. You get lucky. 222 . The company saves hundreds of dollars. suppose a friend mentions that a furniture store is going out of business.by Steve Gillman You are instructing your reticular cortex to let information about potential opportunities rise to a conscious level. and you'll see results. and the watching gets you thinking. You tell your boss. Gratitude is good for you. how could this be an opportunity?" Then it occurs to you that the company you work for has been considering getting a several new desks. you might think nothing of it. Noticing how lucky you are.You Aren't Supposed to Know . even in small ways. Normally. and he gives you a raise. For example. your mind is thinking "Hmm.A Book of Secrets . the boss is impressed by how you took the initiative.
east of Tallahassee. They even had hot showers. on Lake Talquin. or the number of the U. by the way. and the oil absorbs odors that may emanate from your stomach as well. When you need them. E-mail yourself a copy of your passport and important documents. One experiment showed that brushing just teeth reduced odor by 25%.by Steve Gillman More Secrets 1. for more than a week for free. Some are run by local governments. along with parsley.S.A Book of Secrets . in their natural forms. They also both work individually. 223 . Eating raw sunflower seeds will freshen your breath. Florida. in at least one commercial bad breath treatment. including free ones. 3. like the number to call if your credit card is stolen. Do both to reduce odor by 85%. We stayed at William's Landing. they'll be available in any internet cafe in the world. Chewing on a sprig of parsley will freshen your breath immediately. so stick to the raw ones. Fresh Breath Secret Sunflower oil is used. Brushing the tongue reduced odor by 75%. Try brushing your tongue too. which lists most of the campgrounds in the country. Embassy where you'll be.You Aren't Supposed to Know . and others by the Army Core Of Engineers and other federal agencies. Free Campgrounds There are free campgrounds scattered across the country. 2. Go to any large RV dealer and you can get a Woodall's campground directory. Roasted sunflower seeds tend to cause bad breath. E-mail Travel Trick Send a list of important information to yourself by e-mail.
Let them know that you are willing to do a "one party listing. and have problems splitting bills. Secret FSBO Marketing Technique If you decide to sell your house by yourself (usually a bad idea). Rent Rooms . mostly profit.You Aren't Supposed to Know . or a piece of ice for a few minutes. you are on your own again. you sign a listing agreement just for him. Photocopy a photo and description of your house and send it to these real estate agents. John Q. by watching the ads in sales magazines and newspapers. If not. The agent will show John Q the house. and you'll pay a commission if he buys it.by Steve Gillman 4. How To Put A Cigarette Out In Your Palm Here's a fun trick for a bar bet. First find real estate agents that sell your type of property. you can still have realtors working for you. 5. These are the agents most likely to have buyers for a home like yours. 6. Warning: you might burn yourself practicing this trick. is looking for a house like yours. This is a way to let agents bring buyers to you that may not be reading your classified ads. 224 . or deciding what to do if one is late with their share of the rent. it was about $100/week for a room in a decent house. The cold and moisture prevents any damage if you do it right. an attractive idea. etc. Two rooms rented meant $10. You can usually casually put out a cigarette in your palm then. When I lived in Traverse City.Make Thousands Towns with high rent have a high demand for rooms. Remember.400 per year. Hold your palm against an ice-cold beer bottle. Single people share apartments with others. with everything from local calls to cable TV included in the rent. Michigan. as long as you do it quickly. you don't have to accept any offer (or if the agent insists on a price in the listing. This means if their customer.A Book of Secrets . This makes a room for rent in a nice home. just make it high enough that you'll be happy)." if they have a buyer.
smoking in the house. Use your intuition to choose renters.com .wordtracker.You Aren't Supposed to Know .just because they are unrelated. Where does he/she work? What is the phone number? What family can you call in an emergency? Be clear about house rules to avoid any issues. Regulations that prevent renting a room are rarely enforced. renting rooms is probably common. raise the rent. as well as a list of questions. Find keywords at: http://freekeywords. to avoid arguments about who owes for utilities. It's tough to justify allowing parents with ten kids to live in a house. Maybe you have found. Go to http://toolbar. according to their paydays. Cancel long distance.by Steve Gillman Include everything in the rent. Take notes. and are being legally challenged more and more.google. They paid weekly or biweekly. while others you shouldn't be able to compete on do. and keeps any mess in their rooms. and you'll get numerous calls from a two-day weekend ad.com/ or another free source of data (The keyword tools available through Google's Adwords program may now be the best). while discriminating against a household of three or four . 7. Don't be tempted into "share" arrangements for anything. Make a long list of words and phrases with decent demand. Everyone does their own dishes. See how much traffic a keyword phrase had last month. Keyword Research Secret Optimization experts advise comparing demand to supply to find good keywords for your web pages. While others were fighting with landlords and roommate-friends. This is because the quality of your competition matters. Watch ads in the paper to determine what you can get for a room in your area. If there are several ads. I personally won't allow pets. If utilities go too high. and install the free "Google Toolbar" on your browser. With this you can see the "PageRank" (trademarked name) of 225 . so they wouldn't even have to budget for monthly rent.A Book of Secrets . or who watches more cable TV. They had no household bills to pay. though. my renters stayed for years. that your pages with "good ratio" keywords never show up in search engine results. and get a phone card for yourself. or late-night noise. and no money issues to argue about.
You can see us on the porch at our web site http://www... you can probably compete. If a couple sites have a lower page rank than your existing pages. you probably can't compete (yet). 8... and hardwood floors.500. a full basement.. 226 .. Then type in your keywords one by one. There are more sophisticated ways to do keyword research. Click through to the first ten results. .. Kansas 9. How To Get Government Documents Do you want to get documents from the government under the "Freedom Of Information Act?" Maybe you want to request those Roswell papers? Here is a basic outline of an FOIA request. and a big improvement over using demand/supply ratios..A Book of Secrets ..com. into Google or another search engine... Arkansas Independence. Your new pages will have a PageRank similar to the existing. Pennsylvania Hot Springs... with time because of your own internal linking. but this is fast. and your own pages are 3 or less. Towns With Houses Under $50. Michigan Altoona. If all of the first ten results have a page rank of 5 or higher.You Aren't Supposed to Know ... Here are a few towns where you can find them (as of 2009): Alpena.by Steve Gillman any web page.. This PageRank determines search results placement.HousesUnderFiftyThousand. Pennsylvania Warren.000 My wife Ana and I bought a beautiful house in a great little mountain town in Montana back in 2002. It cost $17. had two bedrooms. garage.. See what your own pages have. There are still nice homes there for under $50.000.
.. Yours very truly.... I am requesting access to. 5 U. If you have questions about this matter. but you can hang onto it for future reference.C. You my not need this now. (Name) (Address) .. Did you know that the FBI has files on millions of Americans (maybe you)? 227 .. or bill me if these total less than (specify an amount . please give the specific legal exemption justifying your refusal... Notify me of any fees for copying and/or searching records before completing my request.. (Date) (FOIA officer) (Name of agency) (Address) Dear FOIA officer.. 552.this is also an optional paragraph).S.by Steve Gillman Address your request letter to the FOIA officer of the department. If you deny this request in part or whole..A Book of Secrets . you can call me at (include your home and business and cell phone numbers . or copies of (describe and identify the material as much as possible here)... and notify me of appeal procedures that are available under current laws...You Aren't Supposed to Know ..this is an optional paragraph). Under the Freedom Of Information Act.
Note: There are risks. Use your mind very little too. Someone will die or maybe has already died trying this. take one last deep breath and hold it. 228 . Your cheeks should balloon out. surprising my friends. and fairly rapidly for a few minutes.You Aren't Supposed to Know . This technique mixes it up. The third part may or may not help. or otherwise defraud a company or organization. but it seems to work for me. If you get dizzy. Relax as much as you can. The second part is to reduce your use of the oxygen in your blood. The secret to this is three-part. Breath Holding Secret I used to sit at the bottom of a swimming pool for over four minutes. let air from your lungs into your mouth. Then pull the air back into your lungs. exposing more of the pockets of oxygen-rich air to the lung tissue. My theory (unproven) is that the oxygen is used up unevenly in the still air of your lungs. you superoxygenate your blood. and have someone hold onto you while you do this.by Steve Gillman Much of that information is available through the Freedom Of Information Act. because you are using the oxygen at a slower rate. Of course these are essentially dishonest techniques if used to get a better rate on health or life insurance. 1. When you go under the water. Here it is: Near the end of your breath-holding. don't try this . by breathing deeply for several minutes. First.passing out under water is bad for your health.A Book of Secrets . 10. In any case BE CAREFUL. and you'll last longer. How To Do Better On A Physical Exam What can you do to improve the results of a physical exam? Here are five things. Once you have breathed deeply. that is true of riding bicycles or walking too. Stop smoking. Of course. 11. But I will report the information and hope your conscience will guide you. use your muscles as little as possible.
Have juice only for two days and you can dramatically decrease cholesterol in your bloodstream.sxc. Stop eating. One of the better places is http://www. Marijuana .3 days for occasional users.hu . nicotine can be detected in a urine sample for 3 to 15 days after you quit.A Book of Secrets . Clean your system. 5. For more sites that offer free use of photos (they do come and go) search "free photos" in any search engine. but there won't be a record in any insurers database if you pay cash.by Steve Gillman It is perhaps the most effective way to reduce the premiums you'll pay. 3. If it is high. Test it on a drugstore machine (often a dollar or less). go to a doctor and pay out of pocket for the visit and any prescription.You Aren't Supposed to Know . Nicely dressed. The time depends on whether you are an occasional or regular smoker. Free Photos For Web Sites You can get beautiful photos to use for your web site at no charge. 30 days for chronic users. 229 . Look good. Everything else four days. 12. Identify and treat high blood pressure. It is a natural prejudice you can use in your favor. well-groomed people often get better scores on physical examinations. 4. Alcohol will show up in urine up to 12 hours after that last drink. It may help to first drink plenty of fluids and eat lots of fiber to flush out your system. You may still have to report the medication you take. Fasting can also reduce blood sugar levels for some diabetics. However. The point is to quit far enough in advance. 2.
but to save themselves money. You might also see if you would like to have those positions. is to breath more. In reality. and have been used for centuries to help people function better at high altitude. Have someone trace a 230 .A Book of Secrets . 15. You can only eat so much. Surprisingly. so consciously try to breath more deeply. Any food that is cheaper than the average salad bar foods might be offered. but then you might catch on to the trick. In Ecuador we drank "mate de coca" (tea of coca leaves) before going to 20. High Altitude Secrets Many people have reported better performance or less altitude sickness when using Ginkgo Biloba. there doesn't seem to be a survival mechanism that makes us breath more deeply at altitude. Coca leaves are nothing like the cocaine they are processed into. Job Search Secret Look at the pay of the highest ranked employees before taking a job. It sounds like a good deal. We tend to continue our shallow-breathing. The 25-Cent Potato Trick When you buy the all-you-can-eat salad bar at one restaurant chain. they would save money if they gave you the potato for free. 14. And this isn't just about potatoes. they may offer you a baked potato for only 25 cents extra. 16. and that potato will take the place of a lot of expensive salad bar foods.600 feet on Chimborazo.by Steve Gillman 13. but is it? Their real motivation is not to give you a better deal. so you don't just work your way toward something you won't enjoy. Nickel-Dime Bar Trick You can fit a nickel through a hole the size of a dime.You Aren't Supposed to Know . The other thing you can do to feel better when you're high in the mountains. This lets you know how far you can advance and what you might make.
I needed a page on buying real estate in Mexico for one of my sites. however.A Book of Secrets . is http://www. your net cost will be just 9 cents. and the link to the author's site. and pull up the ends of the paper. for example. you can get search engine traffic for the pages you make from them. If there is a small tube of the same product for $1. A 50-cent coupon will get you $1 off a $2. Coupon Secrets Grocery stores are still occasionally offering to double manufacturers coupons. must be active. Cut out the hole. set the nickel between the folds onto the hole. meaning it cost you $1. I went to a directory and picked out an article.You Aren't Supposed to Know . Actually. but knew nothing about the topic.by Steve Gillman circle around a dime.EzineArticles. a practice that was more common twenty years ago. on a piece of paper. with the understanding that anyone can take the article and use it for their web site (and sometimes their e-mail newsletters). Authors submit their articles for free usually.09. The best article directory. 18. when these promotions were more common and less restrictive. and now I get search engine traffic for the new page.50 tube of toothpaste.com 231 . Free Web Content From Article Banks Article directories exist to collect and distribute articles. usually found in the "resource box" at the bottom.50. without tearing the paper. The nickel will fall through. Let everyone see that it would tear the paper if you forced a nickel through the hole. You can go and take all the articles you want to use for free. many shoppers would get bags full of groceries and household products for free. 17. in my experience. you should use the coupon to buy the smallest size of the product. Then fold the paper across the middle of the hole. The catch is that it can't be changed. If they have decent keywords. To get the maximum value from these promotions.
Arizona. You don't get the shaded picnic tables next to your RV. They'll usually sell them for about a dollar each.by Steve Gillman 19. or a playhouse. Landlord's Eviction Secret Savvy landlords have given up fighting "for the principle of the thing. Just don't pay until the keys are turned in. Don't discuss salary during a first interview. Some are using an easier. and ultimately cheaper way to get rid of problem tenants: They pay them to leave. Once an employer has decided on you. Don't let them think you are more interested in the money than the job. but you're limited to two weeks per month (permits are sold at the BLM office in Safford). I have done a large bedroom with just a staple gun and a few dozen samples. for $9. and they generally won't if there is any way they can justify paying what you are asking. Cheap Carpeting Trick For a child's room. you are in a much stronger position to negotiate your salary. 20. A couple hundred dollars is usually enough (the tenant knows they'll be kicked out eventually anyhow).A Book of Secrets . Be ready to help them (Why are you worth it?). they don't want to start the whole interviewing and hiring process over. 22. You can get an annual permit for $30." They understand that eviction can be messy and expensive. but you can hike into the hot springs (some people have lived for 232 . Call the carpet dealers and ask how many they have.You Aren't Supposed to Know . you can use carpet samples for flooring. Hidden Hot Springs The Hot Well Dunes Recreation Area. New Job Salary Negotiation Secret Once you are actually offered a job. or any room that isn't too formal. north of Bowie. has nice hot springs and plenty of wildlife. Kids love the patchwork of colors. costs $3 per night. Here's a secret though: Outside of the fenced area you can stay free. 21.
We found two pools. Because it is a few hundred yards up a wash off the road. 24.by Steve Gillman months in the desert in this way).A Book of Secrets . It is a difficult thing to verify. and close the case once you cash it. so be ready for weekend crowds. at least to delay having a ticket on your record. Although this isn't such a good idea in northern areas due to winter. and the case will be "still pending. For information on hot springs visit http://www. with astronomers.You Aren't Supposed to Know ." meaning your record isn't updated with that ticket yet. A minor ticket can cost you hundreds in additional insurance over the years. Keep A Traffic Ticket Off Your Record You are probably aware that once your traffic ticket is in the system. is a circular stone tub with 101 degree water flowing out of a well casing into the pool. 233 .hotspringsenthusiast. If you overpay by $5. For more information on this and other hot springs. This works best if you can arrange for the sewage tank to pump out directly into your septic system. This is said to work in most states. you can still make a couple thousand dollars seasonally if you have an RV in the yard and you live in an area where rents are high. 23.com. they'll issue you a refund check for the $5. Don't cash it. and cowboys for company. Make Money With Your RV Recreational vehicles (motor homes and trailers) are rented out all over in places like Arizona. nudity is common. your insurance company will raise your rates. Watson Wash. Most states won't enter your ticket into their system until the case is closed. near Safford. A hot spring west of Los Alamos required crossing a stream on a log and hiking up a hill through the woods. How do you keep it out of the system? Overpay it. Many hot springs are even more difficult to find. but it is also cheap enough to try. Arizona. It has a reputation as a party location. stop in at the visitor center in Safford.
He is a bit of a mechanic. Eventually you'll buy a car. I once saw him pay his dentist the $90 he owed him with $100 in pizza dollars.A Book of Secrets . But even if it was all above-board." show inflated retail prices. I have a friend that trades carpet cleaning for radio advertising. To learn the used car market. Of course. If you can comfortably say how much each can be sold for. Offer at least $1000 less. A pizzeria owner I know used to have his own "pizza dollars. and he used them for various promotional purposes. or cars just sitting idle in people's yards. Secret Business Currencies There is a lot of barter that goes on in this country that people don't know about. ate pizza anyhow. or average wholesale price. with everyone reporting and paying taxes. meanwhile. assume you will sell the car for the "loan value". Use them in any 234 ." They were good for pizza at his restaurant. sell it for a profit. Despite that. his cost of providing the pizza was half or less of that. Jose. and repeat the process. Used car guides. 26. such as the "bluebook. The dentist couldn't spend the pizza dollars anywhere else. after all.by Steve Gillman 25. but that's not all. The dentist. it was still a way to guarantee more business. The key was knowing the value of cars in that market. How do you do this? Here is a quick explanation: Look at cars for sale. An even more efficient way to trade goods and services is by creating your own currency. Of course. He also wasn't the only person who was paid in pizza dollars by this guy. the rest is easy. and probably didn't report the $100 or pay taxes on it. The Secret To Buying And Selling Cars Years ago we had a neighbor. If you use them. This could have made it tough to live in the north. who didn't speak much English. so he got a deal. you can watch the classified ads. but this wasn't the key.000 one year selling cars in front of his mobile home. he made a profit of $35. both sides are supposed to report as income the value received in a barter exchange.You Aren't Supposed to Know . keeping in mind that the asking prices are not the sales prices.
2. 3. Also. so you'll know if there is a problem. If you really must help.by Steve Gillman case to show to your prospective buyers. in many states. Cosign That Loan? A friend or relative only needs you to cosign because a bank has determined they are a bad credit risk. Cosign a loan. Regulations vary.You Aren't Supposed to Know . since you are required to report the income you make and pay taxes on it. but you can also get a black mark on your credit report before you even know there is a problem. You can also have a son. Find out what the law says where you live before trying this. since your name won't be on the loan. In fact. the law does not require creditors to notify a cosigner if the borrower is late on payments or over the credit limit. when Jose was doing this. Your wife could sell five or six more in her name. if she wanted to. daughter or friend who needs your help cosign on a credit card or loan in your name. here are three safer ways: 1. This not only means that you can become liable for the debt. If you can afford to lose the money (and if you can't. but your credit rating won't be affected. keep good records of every last expense. but in Michigan. why are you thinking about cosigning?) just lend the money yourself and charge a reasonable interest rate. 27. Put the amount of the loan in an interest-bearing account and let the borrower use it as collateral for a bank loan. Banks are better than you at determining these things. you could sell five or six cars per year before you need a dealers license. You'll lose the money if they don't make the loan payments. but the monthly statements will come directly to you. That way they can still build credit. and you will have to pay if the borrower doesn't. 235 .A Book of Secrets .
and obviously not replaced for years. The day they close.A Book of Secrets . eliminating the need for any outside employees." are primarily a tool for car dealers. in the first few years they have banked the excess cash flow. Hotel owners need to know about it though. they walk away. Meanwhile. This is why you can find $90 running shoes for as little as $25 at many discount sporting goods stores and in discount catalogs.000. The cash flow goes up initially as a result. with quality running shoes the manufacturers seem to feel the need to change styles every few months. they stop virtually all maintenance. the family moves on with their profit. Of course they eventually start losing business as the condition of the place deteriorates. We'll say that is $180.000 for this example. to buy the next motel to run into the ground. Paint would be old and peeling. since it may encourage some to try it. My wife and I noticed how certain types of motels owned by a people from a certain group were just barely maintained. There is nothing wrong with these shoes. Auto 'Bluebook' Secret The used car buying guides you see. However.000 in deferred maintenance. The family does all the work of running the place. The seller gets back a run-down place that might need $50. Then they stop making payments. Mostly. 30. Knobs on air-conditioners would be broken. and making payments to the seller on a long-term contract. Quality Shoes For Less With shoes you mostly get what you pay for. A real estate agent finally clued us in to what was going on. When the seller forecloses on the property. unless you really need the latest color scheme. 29. These families are buying the motels for a down payment of let's say. sometimes called "bluebooks. Motel Buying Scam I hesitate to mention this one. $40. However.You Aren't Supposed to Know . Everyone seems to be buying "below 236 .by Steve Gillman 28.
as claimed. who finally told me I could have all the equipment for free. the prices listed are inflated. and often more filling. I said I'd try the other satellite company first. Use them as a rough guide only. The idea here is that they will have a credit file started and will benefit from 237 . 33. 32. Another way to eat out inexpensively. Teenage Credit Building Secret If you want to help your teenage children to establish credit. Satellite TV For Less Negotiate. and try to never pay retail. When they told me it would be $120 to get the receivers and dish I wanted. One way or another. I was signing up for a one-year commitment. Eat Out Cheap There are delicious things on the a la cart menu of many great restaurants. I told them it was too much. Mexican restaurants where you get unlimited tortilla chips are a great place for this strategy. then get back with her. This is a great way to try new restaurants without spending much. These side dishes are cheap too. Another possibility: If you are sure that you want their system due to cost. to show to your prospective buyers. The operator told me I could have it for $100. is to watch for "two-for-one" coupons in mailings and magazines. after all. ask if they can reduce any setup fees or equipment fees in exchange for a few months more on the contract. so I should get a break.You Aren't Supposed to Know . 31.by Steve Gillman bluebook. Use them when you sell your car of course. Just order a side of guacamole when you only want a snack. add their names to your credit card accounts. Even eating several of them is usually cheaper than a regular meal. You do not need to give them access to the cards to do this. She got a manager." which is clearly impossible if the book shows average sales prices.A Book of Secrets . If you don't ask. you don't get it. or even mention to them that their names are on them.
but accounts that you recharge on the internet.com.. 34. That's cheap! Recharge your account from anywhere there is internet access. and start writing. We put nouns on cards. The best of these aren't even cards. You can also just search "phone cards" on Google or another search engine. 35. Your mind will begin to find a poetic use for any word if you use this method often. Phone cards are the best deals now. visit www. For a complete description. The Cheapest Long Distance The cheapest long distance is no longer from the traditional phone companies. since you pay in advance. France for 3 cents per minute. Many buttons to push. We created a game (Deal-A-Poem) from this technique. and a 4-digit PIN. then enter your account number. even if they're not the primary card holders. 238 . and number you're calling. Tel 3 Advantage is a decent one to use : http://www. This can help them in the future. It's only 13 cents per minute to call my wife's family in Ecuador (It cost us over $2 per minute just a few years ago).A Book of Secrets . you dial the toll free number. for example. you can open an account for $20. with no connection charge. Systematic Poetry Secret Take random words.You Aren't Supposed to Know .com. and my wife has had poems published that were created in this way. The one we use costs just 1. use one per line. PIN.by Steve Gillman your positive credit history. The only extra charge is 50 cents for pay phone use. adjectives and verbs on others. but then you can call Paris.9 cents per minute to call anywhere in the U. then shuffle and deal.DealAPoem.S. To place a call. using any credit card. and you'll never have a phone bill. when they need a loan for a first home. With most.tel3advantage. an account number (usually your home phone number). You get a toll-free number to call. as mandated by law for all cards now. You use these accounts by funding them on the internet.
but isn't making money with your hobby more fun than a job? The real secret today. he wasn't going to get rich. On the same trip. Near the bulb is better if it is 75 watts or more. 38. 239 . which isn't true of travelers checks. Money Making Hobbies A friend of mine made a life-sized cow out of plywood once. When the light is turned on. you'll get a better exchange rate with your cards. the cash you get from the local ATM will truly be accepted everywhere. When you need local currency. I saw that the charge for this was $1. Just put a drop of it on light bulbs. Also. but will undoubtedly think of you. is that any hobby can make you money now. the heat will activate the scent . when they are off. and make something every time someone clicks on an advertisement. The bank charged $8.your scent. After painting it up and putting it out in the yard. How To Be Remembered If you regularly use the same aftershave. I exchanged $200 in travelers checks. I used my debit card at an ATM to get $200 from my checking account. Your partner may or may not notice consciously. in any rooms he or she is likely to be in. Once home. Just make a web site about your favorite hobby. you can use it to be sure your partner thinks of you when you are gone. and that was the last time I used traveler's checks. Debit Cards Versus Traveler's Checks My first time overseas.You Aren't Supposed to Know . perfume or cologne.by Steve Gillman 36. he started to get people stopping by to see if he would sell it. though.A Book of Secrets . and soon had a waiting list of customers for his plywood cows. He loved working with wood. 37. At about a fifty-dollar profit each. Science has shown that scents create strong memory responses. sign up for Google's Adsense program.
The reason it works is that some people sell in the wrong category. It works like this: Make a page on something like mesothelioma. Internet Arbitrage Secrets A friend used to buy things at Wal-Mart that he sold for more on E-bay. He has done this with a number of things. the big advertisers don't like this. 40. you make money. and will rarely tolerate it any longer. Once the system is in place. Since you are essentially stepping in the middle of a stream of customers and making money off of it. Not every town has a Wal-Mart. Patients may need all those extra tests that are ordered only because the doctor needs another boat or car. They shouldn't tolerate it 240 . Advertisers are. Some are still playing Google arbitrage games. you then advertise your site on Google's AdWords program. although you'll be banned from Google AdSense program if you are caught. paying $10 or more per click on these terms. the price goes higher. paying only 10 or 20 cents per click." If enough of the people that click through to your site then click on one of the ads. you build another site. When it is in front of the right buyers. Another person I know buys things on E-bay to resell at a higher price on Ebay. so this is possible with many items that are not readily available everywhere. or "asbestos lawsuits." and put Google AdSense ads on it.A Book of Secrets . Aside from that. or $5 per click. Some doctors are also part-owners of the testing facilities they send your blood and tissue samples to. I've known people that were making hundreds per month on one web site doing this. for less known terms like "asbestos diseases. and you get maybe half of that. or that he wants what's best for you.by Steve Gillman 39. amazingly.You Aren't Supposed to Know . Google doesn't either. Dirty Secret Of Doctor's Advice Think your doctor is giving you objective advice? Doctors get cash bonuses and other perks from manufacturers for recommending certain drugs. they also get most of their education about new drugs from the makers of the drugs. For traffic. Don't be so sure that your doctor knows best.
if you have a good reason. Income properties are valued according to net income. Its power lies in its subtlety. It bypasses the resistance of the mind. Manipulative Music In Stores Think the music in stores is for your pleasure.You Aren't Supposed to Know . so try to cut expenses and raise the rents a year before you sell. voice and sound to create experiences that link customers with companies. tell the appraiser. Also look for any other ways to boost income.. and give him the details. 241 . plan ahead. that's only half the reason.. if you know of any homes in the area that are similar to yours and sold for a high price recently. but the concept might be used in a more constructive and ethical way.. or installing vending machines. 41. How To Get Out Of A Speeding Ticket You know that the police have discretion. let the appraiser know of any improvements that he might miss. you can ask the bank for another . 42.. If the appraisal comes in too low. like renting storage space to tenants." 43. If you are selling an investment property. "Muzak" is perhaps the biggest player in the field of manipulative music and audio.by Steve Gillman in my opinion.A Book of Secrets . First of all. Get A Higher Appraisal On Your Property If you need a higher appraisal on your property to close a sale. Here is quote from their web site (November 2006) on what they call "Audio Architecture": "Audio Architecture is emotion by design. there are a couple things you can do. Second. It is also created and tested for the purpose of getting you to buy more. Try listing any factors the first appraiser missed. and they don't always give out that ticket. Well. it is the integration of music. So how do you get them to let you off with a warning? Try the following procedure.
Say something like." meaning you'll just start paying on the existing mortgage loan. When the officer asks you if you know how fast you were going.A Book of Secrets . ask for a break. They'll appreciate this courtesy. If it is dark. and hope that the bank won't call it due. The first is to buy "subject to the existing loan. "I know I was in the wrong. Talk to an attorney about this. Often they won't.You Aren't Supposed to Know . I totally understand. It is polite. but I don't usually speed. and you want them to feel safe. pull over and roll down your window. Put your hands on the steering wheel where they can be seen. You want to make him or her as comfortable as possible. Just take responsibility. 2. Instead of buying a property. officer." Be polite always. You might add something like "I just didn't realize it until I heard your siren. and the interest rate is not below the current market rates." The last line is an effective but subtle challenge. with the understanding that he won't pay on this second 242 ." Some states (ask an attorney) have laws that say a holder of a second mortgage has the right to assume a first mortgage without qualifying. Pull off far enough that the officer won't have to stand in the road while talking to you. These laws are meant to protect lenders in "second position. so you are clearly visible.by Steve Gillman 1. they loan a seller enough to give him some of his equity. Approaching a car is one of the most dangerous moments for officers. If it still seems that a ticket is coming." but some investors use this "loophole" to get property with financing already in place. Assuming A Mortgage That Isn't Assumable There are a couple ways to assume a mortgage that isn't assumable. don't lie. turn on the inside light in the car. Can I get by with just a warning? If you can't do it. 4. and the officer may be motivated to "prove" his authority by showing that he can just give you a warning. as long as the payments are on time. 44. when he forecloses on his second. I was going too fast. Then there is a secret "dirty trick. As soon as you see the lights flashing. 3. but you're absolutely right.
Do it with loose. the coin should stick to your hand long enough as you lift and close your hand. Others will usually try it without success. 47. They will be amazed as you hover a few inches off the ground for a second and then settle back down. As people watch. Then the investor forecloses on the "delinquent" loan and assumes the first mortgage loan. The effect is great if you do it right. 46. Strobe Light Trick A strobe light with adjustable speed control costs about $30. helps the effect. Angle is important. If you press lightly. after all. 45. You Can Levitate One of the most widely used levitation tricks is the "Balducci Levitation." Basically you stand sideways to a small audience. so practice with a friend. then quickly raise your hand. Acting tired. The investor meanwhile gets a property with the existing mortgage in place which reduces his closing costs and eliminates the need to find financing. Cheap Magic Trick You place a coin on the bar or table. like it took all your mental energy. a short distance away. Practice before you show off. and the audience can't see your other foot. but he does get a foreclosure on his credit report. and is loads of 243 . The trick is to press the ball of your hand below your third finger onto the coin when you put your hand over it.You Aren't Supposed to Know . long pants. The seller keeps the money he was lent.by Steve Gillman mortgage. He may also get the property cheap if the seller was otherwise facing foreclosure on the primary mortgage loan. You rise up on the toe of the foot farthest away.A Book of Secrets . The seller would lose everything if that happened. you place your hand over it. close it into a fist. You can type "Balducci Levitation" into any search engine to see more about this trick. and the coin is in your palm. letting the other foot (the visible one) stay horizontal as it rises.
However. It is probably a good idea to clean this out at least once a year. When you call." On the back. Some people are carrying around ten pounds of extra waste material in their colons. and won't take an ounce of fat off. The Wizard immediately announces what the card is. and you cross a room in a series of jumps. and you have someone draw a card from a normal deck." along with your endorsement signature. suppose the card is the nine of diamonds. and everyone is amazed." When he gets to the 244 . 50. write "Lack of signature guaranteed. You can often still deposit it. This is a friend who will be there to answer the phone. How is it done? You have to have a "wizard" waiting for the call. and you tell them that the "Wizard. Everyone sees it. of course. One of the things you can do with it is a great levitation trick. you can lose a pound or five quickly with "dieter's tea" from a health food store. To prove it. onlookers will see you "floating" toward them three feet off the ground. Now. if it is to your company. and practice the timing.A Book of Secrets . The 'Wizard' Magic Trick Revealed You are at a bar or party. Make sure all the other lighting is off. Lose Five Pounds By Tomorrow This is not a long term solution to weight loss. your friend answers. and your title. and hand the phone to one of the spectators. Deposit A Check With No Signature Sometimes people write you a check. and the better ones also contain herbs that loosen compacted material in your colon.. write "over." can tell what it is from a distance. Most banks will accept it and deposit the funds into your account. but forget to sign it. If you get the speed right. lifting your legs up behind you each time.You Aren't Supposed to Know . and it will help you fit into those pants by tomorrow. On the signature line. 48. and you ask "Is the Wizard there?" He immediately starts saying "clubs. hearts. These are laxatives. 49. you call the Wizard.by Steve Gillman fun..
49? Assuming that the manufacturer can still make a profit at the lower price. This is a modern day technique that answers the age-old marketing problem: How do you get people who are willing to pay more to do so while also selling for less to others? Some people will pay $3.You Aren't Supposed to Know . Your friend.20 in profit on each sale to those who would pay more. 245 . Secret Of Store Brands Many packaged foods that have a store label on them are in fact made by a known brand name company." They see the prettier packaging and name brand and pay perhaps twice as much. The spectators assume that whoever answered the phone is getting the Wizard for you. These products are generally the same as the ones under their own label. Look at the fine print to see if you recognize the manufacturer. They are simply relabeled and sold cheap for those that only buy cheaper products." and when he gets to nine you interrupt with "Hi Wizard. two.. can you tell these people what the card is?" He knows now that it's the nine of diamonds. The "off brand" ones are even purposefully put into less attractive packaging to discourage sales to the "big spenders.A Book of Secrets . they don't want to lose those sales. meanwhile. But what about the people who will only pay $1. though.by Steve Gillman right suit (diamonds in this case). three." Now he knows the suit.. believing they're getting something better. The answer to this seeming dilemma is to make two or more "versions" of a product and let people believe here is a difference in quality. you interrupt him with "Okay. for example. It's an impressive trick for those who don't have a clue to how it is done. 51. The best way to tell in the end is to experiment. but they also don't want to lose $2.69 for a box of their saltine crackers. starts saying "ace. and tells the person you hand the phone to. Sometimes the cheaper brand really is of inferior quality.
Wealth Privacy Secret Everything is recorded and tracked. When you buy gold and silver coins for cash. eat fats. so you will have a currency for 246 . you may even want to have a bag of old silver coins (pre1965 U. use it for the video walk-through. This is why Eskimos stay warmer by eating whale blubber. and then put the memory card in a safe deposit box or with a friend. Home Insurance Secret For Getting Claims Paid If your house burns down. and there is a record. but they are a private way to hold some of your wealth. as does eating spicy foods. The easiest way to do this now is with a digital camera. drinking hot tea helps. borrow one from a friend. If you don't have one. Every bank account and investment leaves a paper trail. you have the ultimate in privacy and wealth protection. Even small towns usually have a coin shop or other place that buys and sells gold and silver. but in army survival training. Secret For Staying Warm For cold fingers and toes. and don't buy silver in anything bigger than ten-ounce bars.S. 53. 54.by Steve Gillman 52. identifying each object and how much you paid for it. will you remember everything that was in it? Will you be able to prove it all to the insurance company when you file your claim? Here's a good way to do it. Any fatty foods can help. as mentioned above. That way you can cash them in almost anywhere. Fats. and talk as you do it. soldiers are taught to eat half a stick of butter at a time in arctic situations.A Book of Secrets .You Aren't Supposed to Know . You'll have the verification you need for any claim. create heat when they are digested. These are generally not good investments. dimes and quarters) stashed away. Buy with a credit card. In fact. Just videotape the every room. For staying warm outdoors for longer periods of time. Just don't buy gold in pieces larger than an ounce. if you are worried about a currency collapse someday. unlike other foods. Buy a cheap ($10) memory card for it. Except one. Then keep the tape in the house of a friend or family member.
dollar. but this won't protect you from currency fluctuations. How To Diversify Out Of The Dollar If you're worried about the collapse of the U. The "Rule Of 72" Want to figure how fast your money will multiply in an investment? Use the "rule of 72. bank that lets you open foreign currency accounts." Divide the expected annual rate of return into 72 to get the approximate number of years it will take for your money to multiply. They only paid for a minute that way. your account will lose value. These accounts are FDIC insured. of course. and leave a message. and the other person paid the charges when they called back. put some of your money in a foreign bank. find ways to make it easier for the next guy. Still I'm partial to cheapskate ideas. If the dollar falls 20% against the Swiss Franc.by Steve Gillman small purchases. This 247 . 57. it can also be a way to get stuck in a position. A Trick To Save On Business Calls Long distance rates are so low now that the savings from this trick are almost irrelevant. Then the company can afford to lose you there to promote you to something better.com. 58. 56. and even perhaps train your replacement. you'll be that much further ahead. One such bank is EverBank. at http://www. If you hope for more. If it rises.You Aren't Supposed to Know . you need to do your job well.S. Don't Be Irreplaceable You may think that being irreplaceable is a sure way to job security.S.everbank. or a U. 55. More than one person has been passed up for promotion because they did a great job that others couldn't do.A Book of Secrets . so I'll tell you what cheap businessmen used to do more often. They would call clients and associates during lunch. or whichever currency you choose. However.
For example. 60. Simple Speed Reading Trick A good reading shortcut is to read the first and last sentences of paragraphs. Investing in the expertise of others. When I was a young man my buddy John showed me several car magazines before I understood that an old fiberglass car really was a good deal at $2. it will take 12 years to double it (72 divided by 6). Rummage Sale Secret Rummage sales are a lot of work. You also may find regular flea-marketers who will buy everything you have left over for one price. That means nothing left to pack up and carry home or to the Salvation Army store. netting us about $1. and loaned the money out at higher interest.000 after all 248 . Is there a better way to get rid of your stuff and still make some money? There is if you have a flea market nearby. This can be used in reverse too.300. because I know nothing about cars. After a new transmission that cost $900. he sold the corvette for $4. and you'll be guaranteed a lot of traffic. He eventually convinced me to put up the money. That's usually where you'll get most of the important information. Training yourself to use any shortcuts you can find or create is a great way to make more efficient use of your mind power. if your money is making 6% interest.You Aren't Supposed to Know . That's one way to make money with credit cards.by Steve Gillman assumes you reinvest any interest or gains along the way. It will probably cost you less than the price of a newspaper ad to set up at the local flea market.5% (72 divided by 16).A Book of Secrets . you had a compounded return of about 4. as in the following story. If an investment has doubled in value in the last 16 years. hoping to sell off the individual items for a profit. "What's a corvette?" I asked. 61.300. Make Money With Credit Cards I have taken cash advances on credit cards at low promotional rates. is another. 59.
by Steve Gillman costs. Then explain that idea to somebody else. This doesn't have to be done with just cars. my wife and I met a man who sold stuffed animals on the side of the highway.A Book of Secrets . for example).You Aren't Supposed to Know . you are limited in your thinking. my profit would still have been over $400. but how do you prevent that? Try this: Listen to an idea that a friend has. 63. 249 . Obviously ego can get in the way of mind power. New ideas and evidence get ignored. either. I pressed him for details. and keep your mind more open to other possibilities. you don't have to have cash to do this. When we saw him again. Early on. Mind Power Ego Secret Have you ever watched a person cling to an idea just because it was their idea? Have you been that person at times? When you're attached to an idea. Do you have any friends who know all about boats? 62. By the way. I took half the profit ($500) for investing the money for just two weeks. If I had paid 18% interest and a $50 cash advance fee to raise the money with a credit card. Otherwise he just sold them until he was chased out of the county. with the agreement that he would return with the money wed or the animals the next week. Notice how much more interesting the idea seems when you explain it. In some small towns he could get a vendor's permit cheaply ($18/year. He bought used stuffed animals at thrift stores in bulk and then sold them alongside the highway. Watching this ego-identification process will make you more aware of it in the future. it's like it's a part of you. and it hurts to let go. In other words. I've done this several times with friends that know cars but don't have cash. in his van full of stuffed animals. Strange Ways To Make Money At a campfire in the desert one winter (years ago). and John did all the work. he even got the stores to give him the animals.
. In fact. Folded Dollar Bill Secret Here's a fun bar bet.Spend time with native speakers.?" "What is the word for that?" "How do you spell that?" "Can you write that down?" and "Please.Carry and use an English-Spanish (or whatever language) dictionary. doctor. You can also get free language lessons online.000 worth his first month. but speaking a language is the best way to learn it quickly. He may have been exaggerating. visit www. You can browse the site and sign up for the free newsletter while you're there. 64. of course.UnusualWaysToMakeMoney. You'll need to learn grammar.. 65. try it even with a large piece of paper..by Steve Gillman He said he hadn't been fined yet (the fines are typically minor in any case). at places like www.. but because of him we included used stuffed animals in our flea market stands with some success. Fastest Way To Learn A Language Learn the basic phrases that will get the native speakers to be your teachers.) 250 . doubling it each time. bar). . For more on unusual ways to make money. It can't be done.com. .Learn the basic phrases to ask for help (where is a bathroom. (Okay.. can you speak more slowly?" Then do the following: . and he claimed he sold $4.Start talking. bank... and vocabulary. Learn how to say in their language "How do you say. . on the program "Mythbusters" they proved that it can be done with a huge piece of very thin paper.com. bet someone that they can't fold a dollar bill in half eight times.A Book of Secrets .You Aren't Supposed to Know . Try it.TheSpanishLesson..
so if the problem is 315 minus 96. arriving at 219. on fewer sales. Of course they were using the cigarettes to get people in the store. You only learn these things by testing and doing the math. If you raise the price to $27. I just wrote down 1552 and couldn't explain very well how I arrived at the answer. for example. and sapphires are a safer bet. 67. and only sell 120 per week. Raise the price a dime and they would triple the profit margin. They are only expensive because they are a controlled commodity. In my head.by Steve Gillman 66. I didn't "show my work" in math class. The general idea is to find easier ways to hold the information in your head. and you sell 200 per week. hoping they would buy other things. They could sell half as many and be farther ahead (they probably wouldn't lose even 10% of their sales). emeralds. 68.000. Emeralds Versus Diamonds Diamonds are not actually very rare any longer.You Aren't Supposed to Know . It's easy to subtract 100. Mental Math Shortcuts As a child." 251 . You might want to learn a few. Since you know that you subtracted 4 too many. 97 x 16 became 100 x 16 (1600) minus 3 x 16 (48). Price Testing Secret If you sell a product for $20 that costs you $15.$440 more. your gross profit is $1. you then add it back. you may want to think of other alternatives. Only many years later did such math shortcuts get packaged into seminars and books. you think 315 minus 100. so if you have considered investment grade diamonds as an inflation hedge or private way to carry your wealth. Rubies. resulting in lower prices.440 . You can create your own. and quickly get 215. Teachers called that a problem.A Book of Secrets . That control could be lost. There was a store that sold cigarettes for five cents over their cost. your gross profit is $1. Such products are called "loss leaders.
and do the same on the other wrist. as far as I know. Cheap Car Rental Secrets Search online before you travel. Accupressure Sleep Secret Put your index finger and middle finger of your left hand on your right wrist.A Book of Secrets .You Aren't Supposed to Know . about two inches below the crease. it actually burns more calories than playing tennis. Only a few years ago. But hydrogenated oils are in so many things. it was finally in the news that margarine is actually worse for you than butter. This hasn't been studied yet. It is also less tedious and boring than a treadmill or other machine. All margarine then consisted of hydrogenated oils. about forty years ago. Minute for minute. It would have been nice if these scientists also mentioned to the public that it works this way in humans too. I have found that Thrifty Car Rental is 252 . Then switch. Look at the ingredients labels the next time you are in the grocery store. Many still do. and apply gentle pressure to the wrist for several minutes. 70. Exercise Secret One of the best exercises doesn't require that you buy anything. Unfortunately you'll see that hydrogenated (or partially-hydrogenated) oil is in most packaged foods. They needed to cause the disease in order to study it.by Steve Gillman This just shows us that business is always more complicated than a few simple principles . Sit comfortably.but this doesn't invalidate the principles. It is climbing stairs. Oils In Your Food That Kill You Hydrogenated oils were once used to cause heart disease in laboratory mice. if you have insomnia. 69. because you actually go somewhere. 72. 71. but it can't hurt to try this before bed tonight.
plan ahead and you can restore your credit quickly. Include a Saturday or Sunday to get the cheapest rate.by Steve Gillman almost always the cheapest. With a Mastercard or 253 . you'll use this card to start rebuilding your credit rating. Make Money From Uncopyrighted Books And Articles You can generally copy and use books that are officially produced by the U. When the bankruptcy is completely done. And don't mention it to anyone. at http://www. The key is to pay off one of your credit cards. Be sure that you make all payments on time on the card.A Book of Secrets .org has thousands of books you can download absolutely free. and sold it as a guide to beating them. Sometimes the compacts are not the lowest cost. See if your bank or credit union will make a small loan to you with the credit card as collateral as well. Bankruptcy Recovery Secret If you have to file bankruptcy. or have expired copyrights. This is so you don't have to declare this creditor. and don't owe a penny on it the day you go to court. Some of them have no copyright.S. Cheap Dandruff Treatment Regular table salt can get rid of most dandruff. and repeat as necessary. Some gas companies may as well. Government. but this changes. The Gutenberg Project. Don't include this card in the list of your debts when filing.gutenberg. It is also worth looking at the various sizes of cars. 74. It isn't a debt if you don't owe anything on it. 73. Many stores will issue you credit if you have a major credit card.You Aren't Supposed to Know . 75. even if that means transferring the balance to another. Just massage it into you scalp before you shampoo. and you can use these in part or in whole to make your own books to sell. One enterprising mail order marketer made copies of a government study on lie detectors.
Research Your Family Want to research your family history? It's getting easier. Attorneys volunteer for these.com/script/main/hp." or "free health advice. and see the census sheets back to 1790 at: http://www.medicinenet. is http://www. You can track your family back over 200 years.ancestry. Free Legal Advice Many communities have free "legal clinics. and even ask for help in the forums at : http://freeadvice. Free Medical Advice You can read good articles and do a lot of your own research online now.You Aren't Supposed to Know . 76. and you'll get the headlines updated every few minutes. 77. you'll be on your way to rebuilding your credit. and you may or may not find one that handles the specialty you need.newsmeat. Where To Get the Latest News Online Don't want to wait for the evening news? The fastest way to get the latest news is online now.com). free legal forms.com.A Book of Secrets . Another great source for the most recent news events is http://www." into any search engine. Also search for specific topics along with "forum" to see if there is a discussion board where you can learn about other people's experiences with various conditions and treatments. 254 .com.com. One site you might find useful." where you can get some help.yahoo. Enter "medical advice. Sign up for a "My Yahoo" account (www. articles. Another way to get help is online.by Steve Gillman Visa which shows no late payments. 79.asp. You can get information. 78.
000 to fix it up. If it takes you four months to complete and sell the house. visit www.250. How hard and long can you scrub? If you are weak in one area. A hard money lender will loan you 70% of the ARV.000 purchase price. Three Keys To Stain Removal Have a stain in your living room carpet or car upholstery. There are many good stain cleaners. which is $105. so you already owe $110.by Steve Gillman 80. The more heat. and some are meant for specific types of stains.000 in interest (at 15%). the more likely the stain will come out (except for blood stains and certain others). For complete directions on removing all types of stains (free). 2) Heat. 81.000 in an account that you'll draw on specifically for repairs. you will have also paid $5. there are three basic principles that help get the stain out.000.000.You Aren't Supposed to Know . They'll charge you as much as five percent up front. though. The lender will add the $5.000. or after-repair value. Whichever ones you use. Hard Money Lenders Want to fix and sell a house. Suppose you found a house for sale in rough shape. It will take $20.A Book of Secrets . you can compensate with the others.HowToRemoveCarpetStains. so if you don't have time. this is the amount of time that the water and/or cleaning solution is left to loosen up the stain. He'll only forward the $80. and put the other $25. at which point it should sell for $150. scrub harder or heat the water.250 origination fee onto the balance. If the other expenses came to around 255 . of course. The seller wants out fast. They are: 1) Dwell time. Let's suppose the repairs were unexpectedly $27.000 cash. 3) Agitation. Why would you want to pay that much? To make money. but you can't get financing? Try a "hard money" lender. and has accepted your offer of $80. and then maybe double what mortgage rates are at.com.
You Aren't Supposed to Know .A Book of Secrets .TheMountainHikingSite.com. which give the distinctive flavors to alcohols.250? You can ask other investors in your area who the hard money lenders are. Congeners also are one of the primary causes of hangovers.com or www. in the end you still make a profit of over $30.vodka may be the best. there really are some ways to avoid and cure a hangover. You can also find them online now." the toxins (congeners) in your system.000. The Key To Lightweight Backpacking Want to go really light when you backpack? I have gone for a week. Secret Hangover Cures Yes. Would it still bother you that the hard money lender made $10. with never more than 17 pounds on my back. This means that some elements in the cabbage attach to toxins and carry them out of your body. in comfort. Secret Recipes Want to make caramel corn like Cracker Jacks? To find secret recipes and clone recipes of famous products. 256 . There is some evidence that cabbage can also help prevent a hangover. 82. 83. Brandy. 84. so work on those before cutting the handle off a toothbrush to save half an ounce. The key is to lighten the heavy items first! Your backpack.TheUltralightBackpackingSite. Here are a few you may not have heard of. tent and sleeping bag are the heaviest items. by "chelating.topsecretrecipes. see web sites like www.com/home. For more specific and detailed advice. whiskey and other darker drinks have more congeners. the by-products of fermentation and aging. in the mountains of Colorado. One way to avoid a hangover is to drink lighter-colored alcohols .by Steve Gillman $5.asp. visit: http://www.000.
This method has the following advantages over the various "dry cleaning" methods and portable wet cleaning machines: The high heat kills bacteria. B-complex vitamin supplements. A truck-mount hot-water extraction unit forces hot water into carpet under high pressure. Alcohol destroys many B vitamins. The Best Carpet Cleaning Method "Steam cleaning" as it is called. The hangover may be gone by the tie you wake up. drink more water. Many hangovers are due to dehydration. With a 257 . Another way to avoid the worst of a hangover is to drink early. It doesn't leave residue (if done correctly). The point here is that worst of the negative effects will occur while you are asleep that night. making it the healthiest way to clean carpet. 85. High pressure cleans carpet more deeply. if you wake up during the night. Of course drinking the water also slows down your alcohol consumption.by Steve Gillman This may be why cabbage-based products (borscht in Russia. that you will generally not have quality sleep when you drink more than a beer or two.You Aren't Supposed to Know . and dust mites. and the resulting deficiencies may cause some hangover symptoms. taken before drinking and again the next morning may help too. Be aware though. and then thoroughly sucks it out (along with the dirt). Skip the late nights out and have a few drinks with your afternoon barbecue instead (careful . mold. 86. is actually hot-water extraction (it creates a lot of steam).don't burn yourself). and drink a large glass before you go to sleep. In fact. A simpler cure is to drink water along with your beer or booze. Detergent residue can attract dirt. Carpet Cleaning Secret One of the most useful tools for removing carpet stains is a shop-vac. fungus. The strong vacuum these units use also cleans carpet more deeply.A Book of Secrets . sauerkraut in Germany) are often regarded as hangover cures. which can damage carpet. and take an aspirin.
You'll be surprised when you type in the names of people you know. start with great tutorials here: www. if you like something about the page (like the way some lines are highlighted). or they die without telling anyone about them. money that is unclaimed gets turned over to the states. If you don't even know what an HTML tag is.A Book of Secrets . here's how: Click on "View" on your browser bar while you are at a website." or "Source Code.unclaimed. Visit http://www.org. and several other things. For example. for free. 88.by Steve Gillman wet/dry vacuum cleaner you can quickly suck up spills. If you want to see how a website created a certain effect. listed near the top like this META NAME="KEYWORDS" CONTENT="secrets." What you'll see is the HTML source code for the page. click on "Source. you can see how it was coded and try to replicate it. you can repeatedly flush the area with water and suck it out. Free Money Search Sometimes people forget accounts.com. information". but more importantly. For all sorts of reasons. and follow the links to your state web site." "View Source. 89.com. Go to http://www.htmlgoodies.You Aren't Supposed to Know . This is more efficient than blotting with a cloth. In the menu that drops down. learn by example about HTML. you can test for bad links. but if you click on one of the "try it" buttons. 258 . or just look for hidden messages in a web page source code. HTML errors.NetMechanic. and less likely to damage the carpet. inside information. 87. Test Your Website For Free Net Mechanic sells their services. HTML Secrets Every HTML document contains certain standard HTML tags. you can see which keywords the web master is optimizing for. Or. how many unclaimed monies you'll see.
and only took a few minutes of paperwork to claim. causing heart failure. Nutmeg Gets You High Nutmeg. and might get you high. and staying still is best. It was close to $900.You Aren't Supposed to Know . They are then postmarked in the city where the re-mailer is. usually in an environment of cold air. Maybe you shouldn't try this one. 90. or where their letters are coming from. send it to a re-mailer. then 259 . Slow onset is when the body cools over time. You basically put your letters in a large envelope. moving fast or exercising once rescued can cause blood to start pumping to the extremities.by Steve Gillman I recently told a family member about this. addressed letter in an envelope. In this case. It is legal. Hypothermia Secrets There are actually two types of hypothermia: slow-onset and sudden-onset. the common spice that might be in you kitchen right now. which that had been lost years earlier. Sudden-onset hypothermia is usually occurs when the body is immersed in cold water. and they send out the letters. and I later read that a spoonful may be enough to kill a person. and then bringing the cold into the core. Mail Letters From Another Country To hide where they are living. Now for the bad news: My eyes hurt (a common side effect). while the core isn't. and exercise can help warm you up. The outer extremities of the body can be extremely cold. For example. slow warming from the outside. is the drug of choice in some prisons. but not high. The body is chilled through. 92. 91. you put your stamped. I felt very good for hours when I tried a teaspoonful many years ago. many people use what are called "re-mailing" services. It can kill you if you have sudden onset hypothermia. and he found an insurance refund his wife was owed. According to some reports Malcom X used it in prison. Hot liquids.A Book of Secrets .
but I have had a tire repaired by them twice. to be sure what their guidelines are.A Book of Secrets .by Steve Gillman put that in an envelope in a larger one.You Aren't Supposed to Know . you can use a mail-drop. (I can't guarantee that the rate will remain the same. Any mail sent to the mail-drop is placed into another envelope and mailed to its final destination. one of the largest tire store chains in the country. Box 2081. Try Vodka For Fresher Flowers When added to the water that cut flowers are in. A good service will never give out your address. Have A Secret Address To receive mail without giving away your address. and they didn't try to sell me a thing. some people have a mail-drop send the mail to another mail-drop. Denmark. Free Tire Repairs If you have a flat or a slow leak in your tire. so write and ask). You may just not want to be found by an ex-spouse. P. This may be on another continent. 95. or keep any files. Services like these do not ask any questions. They hope to get your business if you need new tires. and then that one sends it to a post office box near them. has been offering free repairs for years. This provides much more privacy. Ask them. unless under a legal order to do so. you may be able to get it fixed for free. or enemies you have made. Just in case an employee is bribed to give out information. Let's hope they continue the practice. You may want an address that gives you a greater respectability for business purposes. 93. Discount Tires. They also won't give out any information over the phone. DK1013 Copenhagen K. for free. with 5 euros cash or the equivalent in any currency or by money order and mail to: Remailer. This is a mail forwarding service. You use the mail-drop's address to receive mail and then have it forwarded to the address where you want to receive mail.O. a small amount of vodka 260 . This is only illegal if done to commit fraud. 94.
" Another article.A Book of Secrets . but they did not specify the amount to be used. Your friends will think it is a fake egg until you break it open and pour out the yolk. if you sell them). Even better. Avoid A Speeding Ticket If you must speed. and you searched "tomato. you also just attract less attention on the right. This was reported by Scientific American magazine. there will often be trucks and other vehicles between you and any police cars that are in the median. 3600 people searched "tomato plant care. you know that there 261 .You Aren't Supposed to Know . you'll find other good keywords too. right? Collect those keywords. Suppose your site is on gardening. 96. Write them down. Trick To Impress Friends Drop an egg and watch it bounce." as your keyword for the article or page you had in mind. It is difficult for them to get an accurate reading on your speed in that case. along with the number of monthly searches for them. They give you ideas for articles. The trick is to first soak a raw egg in vinegar for a day or two. Also. Write it down! Later you can do an article on how to make your own tomato cages (or how to choose the best ones. 98. and will bounce ." You choose "growing tomatoes.by Steve Gillman can work as a preservative. the best lane to be in (on a multi-lane highway) is the far right lane. but you also see that last month 3400 people searched for "tomato cages" (I actually just checked this). or to be sure which car the reading was on.but only if dropped a short distance. Turn it occasionally or otherwise be sure the egg is entirely soaked. Be A Keyword Collector! Need more ideas for your web site pages or articles? As you search for keywords for an article or web page. 97. It will feel rubbery when done. It interferes with the ripening process of the plant. Since faster traffic is usually in the passing lanes. Drop it from too high and it will break. The police usually have the radar gun aimed at the left or passing lanes.
100. Secret To Selling A Home With Problems Buyers are always more afraid of unknown factors than known ones. and you have been making your payments on time. Sneaky ATM Fees Many banks are now allowing you to take cash out at an ATM even if you don't have enough in your account. They want those fees. getting rid of those fees may be as simple as asking to have them removed. Also. it can't help to ask. If you do. potential buyers may want a $7.000 allowance for a new roof . though. Anticipate all possible problems and have a solution or information ready for buyers. but in any case. even if getting them comes from a mistake on your part. This makes an unknown into a known factor. so the intention is clear.and then visit your website. and it helps if you have a good credit score as well. 99. This worked three out of four times back when I had cards with annual fees. check your balance before you make a withdrawal (so far there is no fee for this). get an estimate for repairs. 101. Get Rid Of Credit Card Fees Hopefully you don't have annual fees on your credit cards. such as an old roof. This may sound generous of them until you realize they are doing this to make big overdraft fees from you.until you show them your $4. it would be easy for the bank to program the ATM to alert you if you try to take more than you have in the account.000 estimate. If there are potential problems.You Aren't Supposed to Know . Of course. It helps to let them know you'll be canceling the card otherwise. To avoid this. Cheap Jewelry Secret Why pay retail? There are auction sites online that specialize in selling 262 .A Book of Secrets . 102. You might then get an offer that wouldn't otherwise be made.by Steve Gillman are people waiting to read those articles .
by Steve Gillman jewelry cheap. We bought a gold and diamond ring there for $43. As it turns out.gemdealz. if you are hiring a handyman. Many of these sites also sell watches. eventually more of the surveys would be turned in. Deadlines Matter More Than You Think Behavioral economists Amos Tversky and Daniel Kahneman did an experiment to see what effect a deadline would have on turning in a survey. How to use this information: Check out www. loose gems and gold. 263 . the second group was told they had 21 days. Tallying up the totals a year later." Set a deadline. Others have used sites like this to pick up jewelry for as little as 10% of retail. These rings usually come tagged with the "suggested retail price" which helps the vendors to sell them. The first was told that they had 5 days to turn it in. the opposite is true.You Aren't Supposed to Know . This price will always be greatly exaggerated (ours said $495). avoid ever saying something like "whenever you get to it is fine.A Book of Secrets . but nonetheless. If you want anyone to do something for you. it was found that 66% of those with the 5day deadline turned in their surveys.com. and the third group was told they could turn it in anytime (no deadline) to get their five dollars. For example. Now. They gave the survey to three groups of college students and offered a fivedollar reward for turning it in. There will be many times when you can apply the lessons learned from this research. Each group was given a different deadline. as our experience shows. and only 25% of those with no deadline turned them in. where you can click on the link for the three-minute auctions and catch an occasional great deal. students might be very busy and not have time to complete the survey in 5 or even 21 days. Almost identical ones cost $89 at one local department store and $149 at a jewelry store. you can get a real deal. set a deadline (and withhold at least some of the payment until the job is completed). you can often buy an engagement ring for a third or less of what you would pay for the same ring at a local jewelry store. For example. 40% with a 21-day deadline turned them in. 103. so you might think that with more time. to resell for a profit through classified ads.
" "extended warranties. lower interest rates (even 0%) often mean a higher sale's price. You want to sell soon. Why? The contract you signed had a "writ of recision. and they often specify that YOU will pay for the arbiter. Be careful! These agreements state that you'll settle any disputes through arbitration rather than the courts. It isn't really zero-interest if you have to pay it at some point." "protection packages. you would abide by the terms of the loan with a higher interest rate.000 264 . Then they call you up and tell you that the loan wasn't approved. but because it's December. usually after you have already negotiated all terms and are ready to close the deal. Often you pay nothing in interest for the first year.by Steve Gillman 104." in the fine print.A Book of Secrets . These kind of agreements are most often used by dealers who have a lot of legal problems." "fabric treatment. and if they insist." and even "advertising fees" . You agreed that if you failed to qualify for the original loan.and you can't appeal the decision. so there may not be any real savings. buy your car elsewhere.000 shares of Coca Cola that you bought years ago for $30 per share. which you now have to take. 105. but you were approved for a loan with worse terms. Extra fees are often added after you have agreed on terms. Also. Watch out for zero-interest deals.as though you should be paying for their advertising! Refuse anything you don't want. Avoid any loan application with a writ of recision. Some dealers will let you trade in your car and drive the new one home before your loan application is approved. Just say no.You Aren't Supposed to Know . Dealers may even suggest that some of these are mandated by the government. Among these are "environmental fees. but the interest is still accumulating. but the dealer will choose him or her . and if they insist. Now it's $61 per share. Delay Stock Sales Without Risk Of Loss Suppose you own 1. if you wait a month you'll put off the taxable gain of $31. walk out. Dirty Tricks Of Car Dealers Some car dealers will have you sign a "Conflict Resolution or "Dispute Resolution" agreement.
the options cost (for the put). You can sell at $60 (that's why you bought the put option). Ask a tax professional about the complete tax consequences.50 per share. you would pay $1. you will be forced to sell at $62. Now." The idea is to sell a call and buy a put worth roughly the same amount. What happens now? Suppose the stock price rises to $70. to cover all or part of that cost. but if an option to sell (a put) at $60.A Book of Secrets . But you are worried that the stock price could drop before you sell. making $700 more for your wait ($1.000 minus the $300 the transaction cost). you will be able to sell at $60 (that's what you put option gives you the right to do). Also. and the income (for the call) will be part of the equation. What do you do? You buy a put option and sell a call option. which gives someone the right to buy your stocks. There is a big difference between what you'll pay to insure a sports car and a mini-van. You'll have to sell at $62. you sell a call option. plus about $25 for the commission. Let's assume you can get $1. the IRS will rule it as a "constructive sale" of the stock. and two scenarios are possible now. so waiting could save you thousands.000 and the $300 costs). Prices vary widely at different times and depending on the stock.000 shares) until next year.500 total.250. You get a total of $1. This pairing of option trades is called a "collar. If the stock goes down. cost $1. You have spent $300 more than you took in. If the price goes up. meaning you'll make $1.25 for an option that gives the holder the right to buy your stock at $62. Check out car safety ratings at 265 .300 less for the sale than now ($1.You Aren't Supposed to Know . minus about $25 for the commission.300 less on the sale is cheap insurance if it guarantees saving a few thousand on taxes. in order to protect your gain. If the price hovers around the same area. This little secret has been used by smart investors for many years. Even the worst-case scenario of making $1.by Steve Gillman ($31 times 1. It is possible that if the "strike prices" of the put and call options are too close together. Car Savings Secret Consider insurance costs. You think you'll be in a lower tax bracket then. 106. which expires a month later. And if the price goes down to $50. and you can sell at about $61. the options will expire worthless.
You Aren't Supposed to Know . 107. call the SSA at 1-800-772-1213. and borrow that much (at about the same rate) to buy the new business equipment. to see if one of the cars you are considering is safer. Calculation errors are less common. Some errors can be taken care of by phone.A Book of Secrets .000 in your business account to buy new equipment. Suppose you pay off $10. pay the business account money out to yourself and use it to pay that debt down. If there is a mistake. but ask your tax professional about your particular case. You end up with the exact same amount of debt overall. Your rate is based on your 35 highest-earning years.000 of your personal car loan debt that was costing you 12% interest.org. To make sure these have been reported correctly. but do happen. for example). Small Business Interest Tax Deduction If you can allocate debt to your business you'll get a tax deduction for the interest. But mistakes are made. See the section on insurance as well.gov. Other error can result from name changes due to marriage and address changes. Call the SSA number above to see what can be done about these.socialsecurity. and they can affect what you receive. but otherwise ask what you need to do to get the information corrected. 266 .by Steve Gillman www. 108. If you have any personal debt that is not tax deductible (credit card debt. For example. but now all of the interest can be called a business expense.iihs. This can be done with most small businesses. If you suspect this is the case. suppose you have saved up $10. and therefore will mean cheaper insurance rates. review the annual statement the social security administration sends you. Social Security Benefit Mistakes Most retirees probably assume that their benefit rate is correct. meaning you will save hundreds at tax time. and then borrow for the new equipment. comparing to your w-2s for all years if you have them. you can see the formula used on the SSA web site: www.
This seems to hold true in job interviews as well. If your reported income is low enough that you'll owe no taxes. fluoride and other chemicals added to tap water.A Book of Secrets . To avoid this or to pay less in taxes. In any case. and taxed. it may say "from a municipal source" on the label. but the proceeds which are rolled into the Roth are treated as normal income. 110.You Aren't Supposed to Know . coli. 111. even the IRA proceeds may be entirely untaxed. they found no difference (on average) in purity. do the rollover in a year of low income (perhaps when you have business or investment losses). you never pay taxes on gains made or money taken out during retirement. 112. Bottled Water Secrets Some bottled water is just regular tap water (if you look. To avoid chlorine. Better Job Interview Secret Known as the "serial position effect. subject to limitations and rules (ask an accountant). many people prefer the Roth IRA. but it is a way to take advantage of what may otherwise be a bad year financially. for example. Try to be one of the last ones interviewed to increase your odds of getting the job. Tax Free IRA Rollover Distributions from a traditional IRA (Individual Retirement Account) are taxed. You can convert a traditional IRA to a Roth. Though you don't get the tax deduction when putting money in. you can buy distilled water or get a water filter for your faucet. This trick won't work for everyone. Both had similar levels of E. Improve Your Lottery Odds Here is a secret to increase your "investment odds" when buying a lottery 267 .by Steve Gillman 109. New York City tap water was even rated higher for taste than Evian bottled water. For that reason." it has been shown that contestants who perform later in competitions are rated better than those who perform earlier. when ABC News tested bottled water and tap water.
but "investment odds" take into account not just the odds of a win.You Aren't Supposed to Know . Arginine. It also. and it is best to take it between meals. has some real risks. Shopping Card Privacy Invasion The "loyalty" cards you get at various grocery stores and supermarkets do more than just get you a discount on some items. choose the numbers over 31. The body uses it to produce nitric oxide which as noted above. there will be fewer tickets with the winning numbers. encourages an erection. but also the amount of the win. but when the numbers between 32 and 40 come up.000 to 2.A Book of Secrets . and encourages an erection. unfortunately. works in a similar way. If it is the typical lottery based on choosing from 40 numbers. They also record your 268 . Why? So many people bet birthdays. When the winning numbers are all over 32. 1. fiancée or wife? Why not have it made? Often it is cheaper (and more romantic) to buy a diamond or gemstone and then have it set in a ring by a jeweler. you can save hundreds of dollars.000 mg is the usual dose. This doesn't increase the actual odds of winning. an amino acid you can buy in almost any health food store. rather than buy a ring that is already made. Cheap Viagra Substitute Viagra makes nitric oxide more available to the body. that winning tickets with numbers below 31 usually split the pot more ways. 114. so each winner makes less. This brings more blood to the pelvic area. if you buy your diamonds wholesale from a reputable dealer. and so each one is worth more.by Steve Gillman ticket. In fact. 113. which relaxes the smooth muscle contractions. 115. you will normally win more money. You can also honestly say you had it specially made for her. thus boosting atrial dilation. Diamond Ring Savings Secret Buying an engagement or other ring for your girlfriend. All numbers are equally likely to come up.
by Steve Gillman purchases. The hotels clear the no-shows from the reservations and often let these rooms go cheap in order to fill them up. The only drawback to this strategy is that it's possible the hotels will be all booked up by the time you call. supposedly just for marketing purposes. looking especially at your food and non-prescription drug purchases. The insurance companies are using these records to determine your rates. Alternately.You Aren't Supposed to Know . Stock Broker Secret When opening a stock trading account. Verify that they always execute your trade at the best price available. Secret Of Better Conversations Want to be a better conversationalist? Instead of just waiting to make your 269 . 118. In some large cites with high-occupancy (New York. for example) allow you enroll without your name. This means they aren't necessarily getting you the best price. Don't want to miss out on the discounts. 117. using "Store Customer" or something similar instead. especially with a discount broker. some companies are now selling this information to life and health insurance companies.A Book of Secrets . but don't like the invasion of privacy? Some stores (Safeway. However. or give false information. Hotel Room Deals Best time to get a deal on a hotel room? Right after six in the evening. 116. It is assumed that you are the end consumer for anything that shows up in your records of purchases. Ask if they are paid for "order flow" (they may use other terminology). you can use only part of your name. for example) this happens after 4 in the afternoon. check for conflicts of interest. Some brokers are paid to direct your orders to a particular "specialist" on the trading floor. They also have no way of knowing if some of your purchases are for a friend or because you loaned your card to another customer.
and let him know that you are listening. and say hello. pass the first stall and use one further in. 120. 121. Most people. the housekeeper will know it isn't you since you have met. a product that is advertised as "low fat" must have 3 grams or less of fat per serving. One way to do this is to occasionally recap what the other person has said. Look at the size per serving listed on the package. Low Fat Isn't Always Low Fat To comply with FDA rules. looking for privacy. however. you're saying. Less use means lower bacteria counts. they are not necessarily better than the older drug that treat the same disease or condition. and they can be very expensive. do not specify what a "serving" is..A Book of Secrets .by Steve Gillman points. A dishonest housekeeper is less likely to steal from someone he or she has met. 122.You Aren't Supposed to Know . Even if the older drugs don't have 270 . The Cleanest Restroom Stall? Want to avoid the worst of the germs that breed in public restrooms? Use the toilet closest to the door. However. Secret Of Safer Hotel Stays Tip your housekeepers. which is a common pretext when robbing hotel guests. Start with something like. Also.. Older Drugs May Be Better The newest drugs don't have generic versions available. If the serving size chosen by the manufacturer happens to be a fourth of the amount you typically eat. The FDA rules." 119. "If I understand this. then you are may actually be getting 12 grams of fat per serving. actually listen to what the other person is saying. They probably deserve a tip anyhow. It is a matter of traffic. A study of public restrooms found that toilets in the stall nearest the door consistently had the lowest bacteria levels. if a criminal is in your room pretending to be you. and consider what amount you'll actually eat at once. but it also prevents burglary.
You are both "on the same side. This is especially effective if there are others involved in the conversation who disagree with the person you want to persuade. and if they hesitate. Many hotels out-source their concierge services.You Aren't Supposed to Know . Neither of you is likely to change the other's mind once that happens. even though they will still happily take tips from them. Then shop around. Some concierges are not even allowed to say that they don't work for the hotel. restaurants and even shows. Hotel Concierge Secret Just because the concierge has a hotel uniform on doesn't mean he works for the hotel. Ask your doctor about these older drugs. 123. 124. have him prescribe that one. his defenses go up immediately. Better Than Arguing If you start by trying to convince a person he is wrong about something. they are probably not working for the hotel. 271 .by Steve Gillman generic versions available. A better way is to find things you can agree on. and he is much more likely to listen to your side of the issue with an open mind.A Book of Secrets . if they have been around for more than seven years they can be half the cost of newer drugs. you can steer the conversation to your viewpoint. If he knows of one that is just as effective as the newer drugs. Finding issues you can agree on that the others are disagreeing with forms a bond between you. Does it matter? These third-party concierges may be steering guests to affiliated car services. They may be paid commissions for this. Ask who their paycheck comes from. they are not necessarily looking out for the best interests of the guests. The price for the same drug can vary by 30% from one pharmacy to another. As a result. and then show the person your viewpoint." Later.
You will have to pay taxes on that profit. That's a profit of $3. cookies. What is high-fructose corn syrup found in? More and more foods. some foods become fat in your body more easily. Pop. (Apparently regular corn syrup is not as harmful. That causes it to be stored as fat rather than used for quick energy. Normally carbohydrates cause your body to produce insulin. Mutual Fund Tax Secret Here's a secret that most accountants and tax preparers don't tell their clients: You can designate which shares you are selling when you sell part of your investment in a mutual fund.50 per share. juice mixes. you don't know you've had enough to eat. suppose you bought 400 shares of XYZ Fund at $10 per share. However. soups. If you simply redeem $4.A Book of Secrets .000 of your shares. Calorie for calorie.000 to another fund or use it for a vacation.by Steve Gillman 125. For example. you'll have to report the profit based on your average cost.You Aren't Supposed to Know . converted into fat. You can drink one of those 1000-calorie big sodas and hardly feel like you had any calories. high-fructose corn syrup doesn't stimulate insulin production. or if not needed. crackers. However. "Please sell 250 of the shares of XYZ Fund that I bought on (the date of your second 272 . you can write to the broker or fund company and say. or $875 total. Even worse. Why would you want to do this? Because selling shares that were acquired at a higher cost means paying less in capital gains taxes. you want to move $4. Calorie Secret All calories were not created equal. Later. insulin is part of your appetite mechanism. One of the worst is high-fructose corn syrup.) 126. or $4. and without it. Even most breads and spaghetti sauces now have it. which in turn causes the carbs to be immediately used for energy or stored in muscle tissue for later use.50.000 total. Let's say the shares are currently at $16. In this case that would be $12. and later invested another $4000 when the share price was at $15.
tell the manager that you can take any room that might be closed for minor problems. Pay Less Sales Tax On Used Cars When buying a used car. 127. 127. just because you knew how to sell your mutual fund shares. if you don't mention the extras to the state. If you buy a used car from somebody for $3. 128. and if it isn't available. seat covers) for $2. generic name sertraline). a six percent sales tax will cost you $180. Depending on your tax rate. Save Money On Medications Check for generic versions regularly. they don't think about it again." Since your cost for those specific shares was $15.000. Most people check for a generic version of a drug when they first get their prescription.A Book of Secrets . You should even get a discount. You'll save yourself $120. Have him write the price up as $1. the following drugs have become available in less expensive generic versions: Zocor (cholesterollowering. If you really need that room. In the last year.000. be skeptical of the number of "days on the market" in the listing information (sometimes abbreviated as 273 .You Aren't Supposed to Know . and buy the "extras" (stereo.000 cash. 129. or $250 total. Flonase (allergy spray. generic name simvastatin). Real Estate Listing Secret When looking at a home or other real estate. you only show a profit of only one dollar per share. There are sometimes rooms that are out of use due to a broken table or other non-essential problem. buy the car stereo separately. and Zoloft (antidepressant. But generic drugs are regularly becoming available. generic name fluticason). for example. No Vacancy Doesn't Mean No Rooms No rooms in the Hotel? Here's a little secret: There might still be a few.by Steve Gillman purchase at $15/share). this could mean a couple hundred dollars less you pay.
you know that an increase above the most efficient tax rate (probably 15% to 20%) means LESS money for education. would you work much? Do they get any taxes if you don't work? No. right? Add to that the fact that every dollar the government takes can't be invested into new businesses businesses which would create more income to be taxed . The "days on the market" figure in these cases will only indicate the days since the most recent re-listing. Even worse. What happened? Tax revenues went up step-by-step. perfectly demonstrating the Laffer Curve. remove a home from the listings for a while. Demonstration Of The "Laffer Curve" You may recall Lie #3 from the e-book 99 Lies. 274 . 130. to get votes. or anything we might want our government to do.who almost certainly are familiar with the Laffer Curve. or their agents. More money will actually be collected if they take a lower percentage.You Aren't Supposed to Know . Once you understand this principle. Of course.by Steve Gillman "DOM"). and tripled again in the next five years. Lower rates meant MORE tax revenue. They play to voters' ignorance of how taxation really works. helping the poor. they cater to envious people's desire to make the wealthy suffer. Of course. A person who knows this and continues advocating higher taxes must do so from a desire to punish success. Ask if the property was previous listed for sale and when. which is the idea that raising taxes automatically raises revenue. They tripled by 2001. Forbes magazine recently reported on a great example of this. in the case of politicians . A short excerpt: If the government took 95% of your income in taxes. Sometimes sellers. or for some motivation other than to raise more revenue for anyone's benefit.and you can see that there is a point of diminishing returns. the motivation is to get elected. Iceland cut its corporate tax rate step-by-step from 45% in 1991. some politicians may simply be ignorant when it comes to this and many issues. and then re-list it.A Book of Secrets . to 18% in 2001.
Because the cost is so low.A Book of Secrets . Try a couple spoons of blackstrap molasses daily.) Put your rental in an LLC. they don't risk any of the income from their other properties when one of them has a legal problem. Real Estate Lawsuit Protection To protect yourself from lawsuits arising from real estate investments. (A tax preparer set up ours for $120 in 2007.You Aren't Supposed to Know . The filing fee for most states is about $50. Any non-real estate business you own should also be in a separate LLC or corporation from your real estate investments. otherwise known as high blood pressure. and the liability is limited to that LLC. Alternately. for example. Cheap High Blood Pressure Treatment Recently scientists at John Hopkins University reviewed 33 studies on hypertension. You might even stop by his office when you know he won't be there. if someone gets hurt on your property and sues. Taking in more potassium can make their blood pressure drop dramatically. How much potassium? Normally it is recommended that you get 4.7 grams a day (more for athletes). 133. You can avoid him in this way without hurting his feelings. which is less than the average American gets. 132. A Secret To Avoiding People There are times when you need to avoid someone. They found that many people with high blood pressure simply have a potassium imbalance. whether it is for your own self protection. Use one of the packages now available at most large bookstores for $25 to $40. to keep from hurting that person. or both. or invite him to a party when you know he can't make it. they cannot come after your personal assets. One of the best ways to do this is to purposely mis-time your contact efforts. and the protection so valuable. an LLC (Limited Liability Company) can be set up for less than $100 in most states. In other words. 275 . The safest way to increase one's intake of potassium is from foods. some legal services will do the whole process for you for $500 or less.by Steve Gillman 131. or eat more bananas and avocados. Call when you know the he'll be out. In this way. many investors are now setting up a separate LLC for each property they own.
"This Home Protected By An Alarm System. They can buy a diagram of how that particular system is wired. The only information from other years that you need to provide is that which is related to the tax return being audited. This increases the risk of the auditor finding things to look into. This will normally end the matter.A Book of Secrets . such as the depreciation on a real estate investment. I felt the book in my jacket lining where I had hid it. Specifically. so for half a day or more I didn't know I had been robbed." 276 . It is also a bad idea to leave your purse or wallet in the hotel room. Travel with just a couple credit cards. IRS rules state that you are only required to provide information relating to the tax year that the audit is for. This could be items that carry over from prior years. tell the auditor that it doesn't relate to the issues or the year being examined. use generic ones that say something like. I once had a thief in Mexico take just half of the checks from my book of traveler's checks. When asked for the previous years returns. 136. you might go a day or more without noticing the missing card.You Aren't Supposed to Know . IRS Audit Secret Getting audited by the IRS? Don't bring too much information. The secret here is that although the audit notice may tell you to bring other years tax returns. In this way. If you want signs as a deterrent. Meanwhile they are running it up to the limit. Hotel Room Theft Hotel-room thieves often take just one credit card from your wallet or purse. and check on them regularly to avoid this. and then disable it. and then touch nothing else.by Steve Gillman 134. so you didn't bring them. don't bring other year's tax returns. Don't Advertise Your Alarm System Some professional criminals have admitted that alarm signs which identify the alarm company are good news for them. or investment loss carryovers. 135.
make a clear case for why they should pay the claim. 139. Brainpower Secret Act as if you are more intelligent. That makes the old advice about buying and holding for the long term seem a bit naive. and hint at legal action if they don't. 138. Getting Insurance Claims Paid Many insurance companies have a policy of denying claims if there is any possible way to do so.by Steve Gillman 137. I once had a $2.75%. Persistence. Acting more intelligent sets up an expectation in your mind that your unconscious mind tries to meet.A Book of Secrets .from real estate to stocks to bonds . doesn't it? What if you invested in the Japanese stock market in the early 1980s? The Nikkei Average is just now (2009) 75% below where it was then. and having a lawyer write a letter is what did it. If you do challenge it. But at all times. Studies in which subjects pretend to be either a failing student or a university professor. Stock Market Secret Do you believe the various "experts" who say that stocks go up 9% or 10% per year on average? Here is a little secret: It all depends on which segment of time you measure. those promoting a given class of investment will claim it is best to just buy it and hold on. show that those who do the latter before taking a test score higher. Buy and hold for the long term? There are times when different markets .do better or worse than other investments. 277 .700 medical claim paid a year after the deadline for filing the claim had passed. How about the Dow Jones Industrial Average (DJIA) for the years 1906 to 1981? The compound annual growth rate for that period was just 2. they will often then pay the claim. Get your records in order.You Aren't Supposed to Know . They count on the fact that most people will not challenge the denial.
It is better to simply paste the 278 . Then these get smeared over dishes and counters. How To Get Two IRA Tax Deductions Starting an IRA (Individual retirement account)? There is a way to get two tax deductions from your contribution. However. In other words. Most readers are afraid to download documents that may contain viruses. The solution? Put the sponge in the microwave for a minute and all the bacteria should be dead. Kitchen Bacteria Secret The average kitchen dishrag or sponge has far more bacteria than a toilet seat. it is only relevant to the degree that the wind can get to your body. A million harmful bacteria in a sponge is common. 141. Resume E-Mail Secret Don't send your resume as an attachment to an email to a prospective employer. and thereby reduce your taxes even more than if you just put savings into the IRA. sell any stock you own which has decreased in value. A good windbreaker for an outer layer means that the apparent windchill temperature doesn't fully apply to you (except of course to your face and any other exposed skin). In other words. Why? Because you can write off the capital loss for the sale of the stock. it may never be seen. you and your IRA are separate entities as far as this rule is concerned. so you can immediately repurchase the stock in your IRA and still write off the loss. 142. Instead of using cash. when the weather man says that the "windchill temperature" is a certain degree. and then put THAT cash in your IRA. There is a "wash rule" in the tax code that says you can't sell and repurchase a stock (within a certain amount of time) just to claim a loss. 143. Avoiding "Windchill" The windchill effect is measured on bare skin. What if you still like the stock? Buy it back using your IRA.You Aren't Supposed to Know .A Book of Secrets .by Steve Gillman 140.
if you can. Look at the size per serving listed on the package.10% more than pure sugar! "Low calorie" means 40 calories or less per serving. and consider what amount you'll actually eat at once. or make tea from a tablespoon of freshly sliced ginger root (sold at most grocery stores). since the FDA rules do not specify what a "serving" is. 146. The second thing you can do is take ginger root. according to FDA rules. However. Motion Sickness Secret There are two ways to overcome motion sickness that most people have not heard of. If the serving size chosen by the manufacturer happens to be a fourth of the amount you typically eat. This does not necessarily mean that it is "low calorie. even this can be misleading. If you want to reduce the odds of your things 279 . The first is to get outside . 144. Many people find that being able to see the horizon and breath fresh air while on a boat eliminates their nausea." it must have 25% fewer calories than the comparison product. according to FDA rules. It has been shown to be more effective than over-the-counter medications for motion sickness and nausea. so you should carry some ginger capsules (buy them at a health food store).by Steve Gillman resume in the email. What Does Reduced-Calorie Mean? For a food item to use the label "reduced calorie. There probably won't be enough ginger in drinks and other products that use it for flavoring.A Book of Secrets . then you are may actually be getting 160 calories per serving. Travel Safety Secret Professional thieves admit to this unsurprising "trade secret": They target expensive luggage for theft. 145. "reduced calorie" mixed nuts could still have up to 121 calories per ounce .You Aren't Supposed to Know ." For example. perhaps at the bottom of your introductory letter. if regular mixed nuts have 165 calories per ounce.
These can be stolen and used to apply for a card in your name. How do you prevent this? Go to www. For example.com/downloads and search for "permanently erase files.You Aren't Supposed to Know . but the friction of the rubber band makes it harder to get something out of your pocket without you noticing.pcworld. The uglier the better from the perspective of reducing the odds of losing your luggage to criminals. and you can find other ways to impress fellow travelers. it is an unnecessary risk to have many pre-approved offers coming in the mail.com and opt out of receiving these offers. 148." You can do a similar search using a search engine if the program is no longer available there. 149. Put one around anything else that could be slid out of your pockets.optoutprescreen. or you can print and mail a form in to be permanently put on the no-offers list. with a different address.by Steve Gillman being stolen while traveling. Fortunately good bags don't have to look expensive to be just as functional. Try www. 147. This isn't guaranteed to prevent the crime. don't have the prettiest most expensive bags around.A Book of Secrets . What if you want to truly get rid of them? There are computer programs that will erase the files from your hard drive. Sometimes they are available free. Credit Safety Secret If you already have the credit cards that you need. 280 . Computer Security Secret You may be aware that deleting files still leaves them on your hard drive. Pickpocket Safety Put a rubber band around your wallet if there is a possibility of pickpockets where you are. things you download from the internet and later delete can still be accessed using software that is widely available. You just fill out a simple form online to opt out for five years.
Then you can tell them that you are a bit sensitive to other peoples dandruff and perfumes. Don't say anything negative about your former employers. Personal Energy Secret Certain odors cause increased activity in the part of the brain that creates a state of wakefulness. so could they please bring you clean bedspreads? 152.by Steve Gillman 150. The interviewer might say something like. 153." Don't take the bait. Peppermint in particular seems to give many people a burst of energy when they smell it. at Penn State. Job Interview Secret Employers sometimes try to get you to say bad things about previous employers. 151. The scent of strawberries works for some as well.Dr. You can imagine what germs and filth might be on them. I have heard they aren't the best people to work for. Longevity Secret Curiosity Extends Life .A Book of Secrets . Curiosity was measured by the rats willingness to explore their 281 . The interviewer is simply trying to determine if you are a complainer. Jut negotiate the price of the room and get checked in first. but even the best hotels may go months without washing the bedspreads. Most hotels will bring you fresh clean bedspreads if you ask. you probably won't get the job. These are odors that stimulate the trigemial nerve. and if you are. Sonia Cavigelli. tested 80 rats with tumors. and found that those which were more curious lived 25% longer.You Aren't Supposed to Know . Hotel Room Bedspreads Want to know a dirty secret of hotel rooms? They change the sheets every day (the reputable ones). "I can understand why you quit. which has receptors in the nose and eyes.
and then do it again after a few seconds (be careful not to hang up on her). which shows how subtle the process can be. including the following. and say you have a visitor. "Harry Smith. or even as a plain old liberal? MacKinnon." he gives example after example. is at least as far to the left as Schlafly is to the right. but why is it that Phyllis Schlafly was identified as a conservative. the co-host (at the time) of 'CBS This Morning. Bernard Goldberg.A Book of Secrets . 155. Future research may show a similar correlation in people.' introduced a segment on sexual harassment.has anything really changed? Just ahead we're going to ask noted law professor Catharine MacKinnon and conservative spokeswoman Phyllis Schlafly to talk about that. A Secret For Ending A Phone Conversation Need to get someone off the phone.You Aren't Supposed to Know . but you don't want to be rude? Click the receiver button. by the way. notes that all the major news outlets had a liberal bias. which sound the same as those produced by call waiting. So get curious about something today. 154. a reporter and former self-described liberal. saying: ". She'll hear the clicks. Why was she simply a "noted law professor?" The clear implication was that Catharine MacKinnon is an objective. once implied that all sexual intercourse is rape . And all the major news sources have a bias against any politics that are outside the conservative or liberal mainstream. well respected observer and Phyllis Schlafly is a political partisan." (MacKinnon.) In his book "Bias. but Catharine MacKinnon was not identified as a radical feminist. you can ring the doorbell so she'll hear it in the background.) 282 . Biased News One of the ways in which television news shows its bias is in the labels used. (This may have changed with the introduction of Fox News ." "It sounds innocent enough.by Steve Gillman environment. after all...a fairly radical opinion. Then tell her that you have another call coming in. Alternately. or a far-left law professor.now you have a conservatively biased news broadcast as well.
000 and 500. As Goldberg points out.000 homeless.A Book of Secrets . you introduce those with the former using their credentials. Dirty Hotel Rooms The housekeeping staff is expected to clean a certain number of rooms per hour or shift. put the number of homeless people in the U. "Bias. on CBS. You may want to use antibacterial wipes to clean these things as soon as you enter the room. Jackie Nespral reported that there were five million homeless "and the numbers are increasing. Then in 1993. Meanwhile. The most likely figure was around 300. and those with the latter with a label. announced. In 1989.by Steve Gillman The technique is subtle but effective. Alternately. on CNN Candy Crowley reported that there were three million homeless. They will not normally clean telephones. This is especially important during flu season. Objectivity went out the window. 157. If you want to favor one political persuasion and disfavor another on the news.You Aren't Supposed to Know . on NBC. you can be sure to wash your hands a lot or use antibacterial gel. They never do that with causes they don't like. and then to your mouth. These things can be covered with germs from previous users. Census Bureau. TV remote controls. Another Media Bias Example Bernard Goldberg. in his book.S. 156. nose or eyes. "It is estimated that by the year 2000. One of the most blatant cases is that of reporting on the "homeless crisis" of the late 80s and early 90s. we expect this. at between 250. Goldberg points out. a reporter for the CBS News. including the Urban Institute and the U." gives dozens of great examples of how distorted the truth can be due to reporter's biases. Most colds and influenzas are transmitted from hand to object to you hand. nineteen million 283 . Several reliable sources. But the news media was accepting at face value almost anything these advocates said.S. The audience will rarely even notice that you are playing with how they see each side. homeless advocates were exaggerating the problem in order to get more money for their cause." Charles Osgood.000. doorknobs or clocks.
Drug Research Lies Think Drug company studies are objective? Think again.You Aren't Supposed to Know . getting your news from numerous blatantly biased sources with varied viewpoints is probably better than relying on just one supposedly "objective" news broadcast. called these the "hidden homeless. In other words.A Book of Secrets . The definition of homeless was changing too. We took what they said at face value even though we would never do that with advocates for causes we did not embrace. this is an argument for getting your news from several sources." They included sons and daughters living with wealthy parents or just about anyone who didn't have his or her own place to live in. on CBS News. but by the advocates for the homeless themselves." It is doubtful that the number ever reached 500. This may be unavoidable. 158." Beyond the regular. large distortions of facts that occur in the media. or 1/38 of that.000. at any point. unless something is done. If the cause is one they like and support. they ignore it or attack the claims of advocates. There is little objectivity. Many advocates counted people living in nice homes in the suburbs. with large screen TVs and good meals. Their choices certainly affect the view that we have of what is happening in the world. Goldberg reports on how this pattern of reporters becoming advocates repeats itself again and again. Ray Brady. and done now. there is also a more subtle cause of bias. as homeless. It is in the simple process of selecting stories. The Guardian 284 . Goldberg had this to say about the reporting on the homeless: "It's as if our coverage of this very big story was being directed not by objective journalists. Bias will always show in what is considered important enough or not important enough to report on. they are uncritical in reporting what the lobbyists and advocates claim.by Steve Gillman Americans will be homeless. Every day reporters and news managers make decisions like whether to report on the latest escapades of some celebrity or to cover the rising national debt. If they don't agree with a cause. More than anything else then.
since people get better or worse for many reasons.traditional psychotherapy can go on for years. hypochondria. Apart from designing the studies in ways that show the results they want. On average.You Aren't Supposed to Know . Nonetheless. insomnia. many traditional psychotherapists criticize it as "simplistic". in this case. Which Psychological Therapy Works? Cognitive Behavioral Therapy (which concentrates on changing the thoughts and behavior that led to problems. and they quietly get rid of the data from the other five. Cognitive therapies usually try to resolve a problem in 10 to 20 visits . Not surprisingly. Hundreds of studies show that it helps with depression. This is bad science. 159. a drug that has no real benefit appears to have helped in every trial . consider a simple example.every one that the rest of the world hears about anyhow. To understand why this matters. and unfortunately is just one of the ways that pharmaceutical companies play with data. is that it's profitable. it appears to help the people in five of the groups . works. This is common. and more. A new drug is given to ten groups of people who share a given disease or condition. In a recent 285 . but the subjects in the other five groups have no improvement or get worse. rather than dwelling on past issues) in all its variations. the company decided that only the five trials with positive results are important enough to report. Now. the drug companies are against the idea. and this is why many trials are necessary to be statistically significant. obsessive-compulsive disorder. In this way trials that don't give the result wanted can't just disappear. Look hard and you might find some evidence for the effectiveness of psychoanalysis. of course. the primary reason for this seems to be that negative data is often hidden or thrown out.by Steve Gillman newspaper reports that many systematic reviews show that pharmaceutical industry studies show positive results far more often than those funded by independent sources. Scientists have been recommending a simple and inexpensive solution to this problem for decades: a compulsory international trials register. anxiety. but perhaps the primary reason that many therapists defend it. Now suppose.A Book of Secrets . panic disorder.
If you regularly leave to run to the store for a few moments. A 2006 study reported in The Journal of the American Medical Association compared six sessions of Cognitive Behavioral Therapy with using a Lunesta-style drug for long term insomnia problems.by Steve Gillman Forbes magazine article a psychoanalyst criticized Cognitive Therapy as "A simplistic method of treatment. 160.You Aren't Supposed to Know . Globalization Secret Contrary to what many protesters and public figures say. why not use it even when leaving for short trips out? 161. Burglars watch nice homes to learn the habits of the residents. I imagine using a method that got a better result in 20 visits would be quite a downward adjustment in his income. The therapy not only is cheaper in the long run. The most common reason? People don't bother to turn the alarms on when they are just going out for a few minutes. but comes without nasty side effects most of the drugs have. they know that. Don't be surprised if drug companies start a campaign against cognitive therapy soon. Bottom line? Cognitive therapy is likely to continue having its critics because it works so well. these companies stand to lose a big part of the 13 billion dollars in drugs sold for these conditions. again without the side effects that the drugs can have. Hmm. four times weekly times four years is over 200 visits. 286 . Now that many studies have shown cognitive therapy to be as effective in treating depression and anxiety as expensive drugs. and they also know that is unlikely that you'll set the alarm. The lesson? If you are going to pay for an alarm system. The therapy was far more effective.." It was then noted that he sees most patients four or five times weekly for two to five years or longer. This is when they break in.. multinational corporations and globalization in general does not make the poor poorer.A Book of Secrets . Burglar Alarm Secret More than half of the alarm-protected homes they rob have the alarm system turned off when they rob them.
You Aren't Supposed to Know . For example. In fact. For the next hour or so. combined with crude exploitation by large corporations cause horrible problems. 162.com. Note: This isn't an argument against international aid. According to statistics from all parts of the world. opening a country to international companies is far more beneficial to the poor than any amount of international aid that could be given. then bid cheaper. 163. but watch out! By including various forms of sweetening. This is a good time to check for flights. In some small countries bad policies of the World Bank and IMF.by Steve Gillman Just the opposite is true. particularly if you use a bidding system like that of Priceline. The rest is syrup made from condensed apple juice or other cheap juices. and the unsold seats pour into the computer system. sugary syrups from 287 . including further impoverishment. but not the best. some "only fruit" strawberry jams are as little as 30% strawberries. The best time may be just after midnight on Tuesday. For example. If you don't get your price. which is truly needed in countries trapped in extreme poverty. Pure Fruit May Mean 30% Fruit Look closely at those fruit spreads that claim to be just fruit. Globalization has to be based on ethical principles to alleviate poverty. You may think that if the fruit is first on the label it must be mostly fruit. Best Time To Buy Plane Tickets Many airlines post their special offers on Friday nights.A Book of Secrets . Check for the cheapest flight first. manufacturers can make hide the fact that it is mostly sugar. Both economies boomed due to globalization. This is when the special offers usually expire. over 200 million people were lifted out of abject poverty in India and China. as globalization took off in the 1990s. hurry back to get the cheapest posted price. the poor are the primary beneficiaries of the opening of markets. They may be more condensed fruit syrup (essentially sugar) than fruit. By all objective measures. you may find especially cheap flights. And not all business activity is good for poor countries.
A Book of Secrets . pineapple and grape juice might make up 25%. the IRS has revoked the tax-exempt status of dozens of counseling firms that claimed to be non-profit. leaving strawberries at 30%. This is especially true if they are high enough to cover windows where the burglar might enter. less than half of the supplements containing it didn't have enough to be clinically effective. 164. high blood pressure. However.You Aren't Supposed to Know . and so should be taken as a sign to see a doctor. and so are working as much (or more) for their interests as yours. Burglars Like Bushes Bushes near the home give burglars places to hide. 165. Ask if they get any money at all from creditors. Viagra May Not Be The Answer A recent study from Johns Hopkins University found that 90% of men with erectile dysfunction have one or more cardiovascular risk factors. In the last couple years. 25% and 20% of the spread respectively. Erectile dysfunction may indicate atherosclerosis. If the amount is not listed. note the effect and try another brand if necessary. even though the spread is essentially 70% sugary syrup. and cardiovascular disease. Some of them get paid in some way by creditors. 167. An Herbal Sleep Aid That Works Valerian is very effective for promoting relaxation and sleep for most people. or first on the list of ingredients. You need at least 600 mg of the extract. At least trim trees and bushes so that windows are clearly visible. 166. These include diabetes. Credit Counseling Secret Not all credit counseling companies are working for your best interests.by Steve Gillman apple. high cholesterol. 288 . in a recent study. prostate enlargement.
some manufacturers are replacing it with "interesterified" oils. Watch for the words "interesterified" or "stearate-rich" on the label to avoid these fats. If you can get this done before the letter is shipped out from the local post office. Unfortunately. They also cause a 20% increase in blood sugar levels. They may even welcome criminals who feed them. Go to the post office and fill out "Sender's Application For Recall Of Mail" form. because they consistently make noise when strangers enter. like Chihuahuas. Burglars. Sweaty Palms? Got a big meeting or social event to go to where you'll be shaking a lot of hands? Sweaty palms can leave a bad impression. Hydrogenated Oil's Evil Twin Now that people are becoming aware of the dangers of hydrogenated oil. say that small "yappie" dogs. Both of these can increase the risk of heart disease. Best Guard Dog According To Burglars? Unless trained to do so.You Aren't Supposed to Know . big dogs often don't bark when burglars enter a property. Wipe off the excess and you're ready to go. coat your hands with an antiperspirant that has aluminum chloride in it. 172. make a better deterrent. 171. How To Retrieve A Letter Contrary to what many believe. scientists have found that these fats seem to cause a serious decrease in HDL or "good" cholesterol. you may be able to get it back. To prevent this. But you have to move fast.A Book of Secrets . who don't want attention. you can get that letter back after you drop it in the mailbox.by Steve Gillman 168. Highway Toll Secret The passes (such as E-ZPass) that allow you to quickly bypass the normal 289 . 170. 169.
You need to add up all these reinvestments and count them as part of your "basis. 175. A common mistake is diagnosing inflamed lymph nodes or stomach viruses as appendicitis. You may want to have the distributions go into a money market account instead. especially for those who do their own taxes). Another Mutual Fund Tax Secret When you opt for automatic reinvestment of dividends and capital gain distributions with your mutual fund investments. or occasionally just use the regular toll booths. tax considerations get complicated." or cost.You Aren't Supposed to Know . Appendectomy Mistakes Almost one-in-five appendectomies (18%) are done on patients who don't need them. They also can result in a speeding ticket or be used to track your movements. and the information recorded has been even been subpoenaed in civil lawsuits. and alternate their use. It seems that doctors are quick to recommend the surgery without waiting to confirm the diagnosis. Professional burglars admit that they often get tips from newspaper and postal employees. and at various times. you should ask for a CT scan of your stomach. Otherwise you will report too low of a basis and pay more in taxes than you should (this is unfortunately common. you may want to have more than one pass. Some states are issuing tickets if you traveled too quickly between tolls. As this money accumulates you can periodically invest it into the fund or any other investments. 173. 290 . including divorce cases. If you want more privacy. This is according to a recent study at the University of Washington. telling them that the resident is gone from the house. when you report this on tax forms. 174.by Steve Gillman toll booths do more than just speed up your trip. It is better to have your mail and paper picked up by a neighbor. so there is noticeable activity at your home. If there is any doubt.A Book of Secrets . Home Security Secret Stopping newspapers and mail while away from home for a vacation or other trip can invite burglars.
but this does not mean that all machines are the same. Pump slow. so buy cool. 291 . Gasoline storage tanks sometimes have a membrane roof over the gas. Faster filling agitates the gasoline more. when it is shipped. In fact. So unless you are in a hurry.You Aren't Supposed to Know .A Book of Secrets . every load is temperature-compensated to be sure the indicated gallon amount is the actual amount pumped.by Steve Gillman 176. Gasoline expands as it gets warmer. pull the trigger to just the first of the three notches. drive on by. to prevent airspace evaporation. Get cleaner gas. which will then end up in your tank if you fill at those times. How? By pumping only when tanks are not being filled. More air in your tank cause faster evaporation of gasoline. Slot Machine Secret Casinos are almost always regulated and required to have a certain minimum percentage payout for their slot machines. which are recovered after the gasoline has been measured meaning less gas for you. 177. however. especially when it is warm. creating more vapors. The process stirs up sludge and dirt in the tank. Gasoline Secrets Get more per gallon. Fill when half-full. How is that possible? By pumping your gas when it is cooler. Try these machines first. like in the morning. Gas stations. Machines that have a higher payout ratio are purposely put close to the cashier's cage and in high-traffic areas. If you see the tanker truck filling the station tanks. and a couple degrees difference is a big deal in the business. You can avoid this by keeping more gas in there instead. The modern vapor-recovery pumps suck fumes back into the stations tank as you fill up. Your solution is simpler just keep the tank fuller. don't compensate for temperature.
Retirement Secret Of course it is no secret that putting a little aside each month can add up to a lot of money for retirement. Latest Update: The Journal of the American Medical Association published a study showing that close to 100. For example.000 deaths 292 . But sometimes we forget just how little it takes. Herpes Simplex. you would have almost $300.You Aren't Supposed to Know . and a survey found that 70% of surgeons don't think fatigue affects their performance.away from you.A Book of Secrets . they are the 8th leading cause of death. you can reduce their incidence by reducing your intake of arginine-rich foods. and what our options are. 179. the virus that causes cold sores. 180. Then put a regular fluorescent or incandescent bulb a short distance away. which are estimated to cause another 90. and put that money into an IRA that yielded a very realistic 8%. Surviving A Hospital Stay The National Academy of Sciences Institute of Medicine recently issued a report showing that avoidable medical mistakes cause more deaths in the United States each year than car accidents or AIDs or breast cancer. The insects and bugs will be drawn to that light . Reduce Cold Sores If you are afflicted with cold sores..000 people die each year due to hospital mistakes or negligence. because bugs generally can't see a yellow light. suppose you drink a $3 cup of coffee each workday.000 in the account in 40 years. chocolate. peanuts and peas.by Steve Gillman 178. If you drank water for free instead. Insect Protection Trick Would you like to reduce the number of bothersome insects when you are out in your yard at night? Put a yellow fluorescent light over the area you'll be in. needs the arginine to become active. In fact. These include beer.. cola. 181. Hmm. This did not include deaths due to infections acquired in hospitals.
In other words.A Book of Secrets . and to reduce bleeding of the gums by 50%. the family of molecules to which capsaicin belongs. 184. If you will be incapacitated too much to do so. Ask all staff to wash their hands before touching you or the devices that will be touching you. The tests were on cultures of these cells. pass these guidelines on to a friend or family member who can stay with you. Have the nurse check on your catheter if you have one. bind to proteins in the cancer cells mitochondria to cause cell death.by Steve Gillman according to estimates from the CDC (Centers for Disease Control). Have your own bottle of hand sanitizer available at all times and use it frequently. 182. Ask Nurses and doctors to put on fresh gloves in your presence. 183. Don't wait for the hospital to implement new procedures. Report any itchiness or other problems with incisions. to see if it is backed up or flowing properly (a common source of infection). Pricier Models May Cost Less To Produce Think products always have higher prices when they cost more to produce? 293 . though. but research on humans is sure to follow. take control of your own health. Secret Cancer Killer The BBC news recently reported that a study at Nottingham University showed that the capsaicin in peppers like Jalapenos kills cancer cells.You Aren't Supposed to Know . Vanilloids. and then rinse out your mouth and brush again with toothpaste. It seems to work best to first dry-brush your teeth. The good news? It's estimated that half of the deaths from infections are preventable by following some simple guidelines. Capsaicin extracts were tested human lung cancer cells as well as on pancreatic cancers. Tooth Brushing Secrets Brushing your teeth with a dry toothbrush has been shown to cut tarter by 60% over regular brushing. The molecules don't have this damaging effect on healthy cells.
by Steve Gillman Not so.S. and so are taxes like any others.A Book of Secrets . (who receive 21% of the income) pay 39% of income taxes collected. let's look at who really pays. For example. and the top 50% pay 97%. a few years ago IBM sold their higher-priced "LaserWriter" and their lower-priced LaserWriterE. Who Really Pays The Most Taxes? Before we argue too much for the unfairness of a tax system that lets the wealthy find a few loopholes. The extra chip meant it cost more to make. making a "professional" version of a piece of software.S.You Aren't Supposed to Know . These contributions are never actually invested. that's not an investment any more than if you "invested" your 401K in a loan to yourself to take a vacation. What's more. an employee really pays over 15% of his or her income for this tax. If all taxes were paid by employers. When a government borrows and immediately spends the money. The latter was simply the former with a chip added to slow it down. This is misleading. since the employer half is merely passed on in the form of lower wages. however." the U. This was apparently the most effective way for IBM to "price target" their customers. Lost Bombs According to the Magazine "Mother Jones. to create the cheaper model. Whether they are really gone or just misplaced in some government facility is anyone's guess 186. Often the cheaper product actually costs the manufacturer more to produce. and then modifying it to remove some of the functionality. it would still be the labor of the 294 . government has lost at least ten nuclear bombs. According to a recent article in Forbes magazine (11/26/07) the top 1% of income earners in the U. Adding a chip to slow one version down was likely cheaper than actually producing two entirely different models for high-end and low-end customers. Software companies sometimes do this. but the resulting slower printer gave customers reason to buy the higher-priced printer. The top 5% pay 60%. 185. because social security taxes are not included.
I believe I have no lawful right to do so. he said. there are no loopholes for this tax. but at best to honor the ideals we would have liked them to have.A Book of Secrets . Politicians do what they do for reasons which rarely have much to do with the positive motives we ascribe to some of them. If I could save the union without freeing any slaves. There is no other way. unlike almost every other tax.3% billionaire Warren Buffet paid on his income in 2006. and wages would be lower. a burger flipper who pays 5% of his income in other taxes and 15% in payroll taxes is paying a total percentage of income that is higher than the $17. to interfere with the institution of slavery in the states where it now exists. This is an easy to understand economic principle. and I have no inclination to do so. After the civil war started.You Aren't Supposed to Know . 188. and at worst to generate a patriotism that can be usefully exploited by those in power. since the cost of government couldn't be covered by taking even 90% of the wages of the poor. As a result. Finally. Think Lincoln Wanted To Free The Slaves? One month before he was inaugurated as president. Watchful Eyes At the University Of Newcastle they have a lounge where you can get 295 . But loopholes and biases in the system (lower taxes on the forms of income most common in the wealthy class) mean that many poor and middle class often pay a bigger chunk of what they make in taxes. society (and history books) creates heroes not to honor them. 187. directly or indirectly. More often than not. My paramount objective is to save the union and NOT either to save or destroy slavery.by Steve Gillman employee that makes paying the taxes possible. Abraham Lincoln said: I have no purpose. Of course the wealthy pay most of our taxes. I would do it.
you owe no taxes. If you take out a new loan at 6% for 30 years. and you still own the house. in his column "Current Events" in Forbes magazine (July 2. 190.A Book of Secrets . killed 70 million people. you might be still owe $20. You may be able the raise the rent that much.000 for just $450 per month. the cash is yours.You Aren't Supposed to Know . they were obsessed with power. the little old desk in his modest office was found stuffed with them. The amount people put in the box while the eyes were there was almost three times the amount they put in the box when the picture of the flowers was there. When Stalin died. and later put a picture of two eyes looking out at the coffee drinkers. That gives you $55. 189. But if you borrow against it.000 to spend how you want.000 many years ago. Researchers started with the idea that people are better-behaved when they are being watched. tax free. and your cash flow will only be reduced by $20 per month. notes that "the hugely wicked are quite innocent of avarice. So they put a picture of flowers next to the price list in the coffee-lounge. People are encouraged to pay a fair price. you'll owe tax on the $100. Hitler never showed any interest in money. but toward the end of his life Mao failed to recognize a current banknote. over the course of his career. 296 . Tax-Free Cash From Your Real Estate Investments Suppose you have a rental home you bought for $50. These three monsters weren't obsessed with wealth. Mao Zedong. Money Causes What? Paul Johnson. Money is simply dropped in a box. 2007). which is now worth $150. if you happened to borrow during a time of higher interest rates. Stalin left his salary envelopes unopened. you can borrow $75. Your payments would be $430.000.000 gain. For example.000 on an original loan of $40. You might even maintain close to the same cash flow. and there is a suggested price list. Some wondered if that "watching" needed to be real or if it could be symbolic and still have a similar effect.by Steve Gillman coffee. If you sell it.000 at 10% annual interest on a 15 year loan.
by Steve Gillman 191. Some fee-based 297 . 193. MasterCard has turned over the records from hundreds of thousands of accounts. you may not itemize. Choosing A Financial Advisor Beware of financial advisors who charge you nothing.000 to buy a new car. and even within those choices may choose according to commission amount over what is best for your purposes. and it is usually through commissions on the investments they put you into. borrow the money in that way and pay cash for the car. they'll have a limited view of what you should do with your money. If you have enough equity in your home to refinance it or get a home-equity loan.000 gain if you sold the stock. but donating appreciated assets means you also save the possible tax on capital gains. etc. If there are any special circumstances (it's a second home. For example. 192. and would like to make the interest on it deductible. and get the same deduction. but you also saved the taxes which would have due on the $8. if you donate $10.000 worth of stocks that you bought for $2. 194. and American Express has also agreed to turn over information. consider giving appreciated assets instead of cash. Sometimes there is a way. Offshore Account Warning The IRS recently announced (but not loudly) that major credit card companies are helping with their program to identify those who open foreign bank accounts in order to avoid reporting the interest earned in them. the mortgage interest will be fully tax deductible.A Book of Secrets . How To Get An Interest Deduction On A Car Loan Suppose you want to borrow $20.). you gave the same amount. Assuming you itemize on your tax return.000 to your favorite charity. you are beyond the tax deductibility limit for a home-equity loan. Either way you get a tax deduction. In other words. Reducing Taxes When Giving To Charity If you want to give $10. ask your tax professional about your particular case.You Aren't Supposed to Know . They have to be paid somehow.000.
There are four problems with this.by Steve Gillman advisors may also get commissions." This means they're legally obligated to look out for your best financial interests. ask for a written agreement that details the fees you'll be charged (will a quick phone call be billed?). they rarely have sales. and a good supermarket sale on potato chips. Once you choose one. and buying the larger sizes. and a list of potential conflicts of interest having to do with product-based commissions they might receive. losing what you gained. Sam's club or similar membership store. with an explanation of how these will be handled. there is a process of 298 . 196. 195. Paying less per-pound doesn't save you money if you just buy more pounds. For example. unless you plan to take a break and live off of those pounds you added to your body for a while. First. and gain more weight. a study done by Cornell University in 2002 found that warehouse club members tend to buy and eat more food.You Aren't Supposed to Know . Interview advisors to see if they know what they're talking about and can communicate it clearly to you. Have the agreement state that the advisor or company is working as your "fiduciary. Second. you have to save more than your annual membership fee to be further ahead. can make them cheaper than any discount club price. Third.A Book of Secrets . Fourth. the price per ounce or pound is cheaper because of the larger sizes. but you tend to have more waste with large sizes. Sales Trick Good salesmen have always known intuitively what behavioral economists are finally proving through research. You may do best with a fee-only advisor. for example. you save money at a Costco. Discount Shopping Clubs Save You Money? The theory is that by paying the $20 or $40 annual fee.
A phony electrical outlet (real. A study at the Dartmouth Medical School found a 250% increase in biopsies since 1986. many of the cases are false diagnoses. A thief will not likely thaw out all your frozen food to look for valuables. followed by biopsies. but unconnected) that allows you access to the inside of a wall is another way to safely hide things.You Aren't Supposed to Know . If not. Recent investigation of the statistics shows that what has increased is diagnoses of melanoma. look at each extra and ask yourself if you would have bought it for that price last week. A classic example is a $300 car stereo you would have thought was too expensive the day before. Sun Danger Hype There has not been an increase in melanoma (a type of skin cancer) in the last twenty years as widely-reported. Furthermore. What led to the research was scientists noticing that though more cases seemed to be showing up. Studies show that sun exposure can be used to 299 . This is largely due to an increased awareness of the disease. nor had the number of advanced cases. but when you are buying a $21. then put that inside a bag of frozen peas and glue the frozen pea bag closed. How To Hide Valuables Hiding things in a freezer is a trick known to thieves. This is almost the same as the increase in diagnoses for earlystage melanoma.by Steve Gillman "integrating losses" that causes us to pay more for things than we normally would. 198.000 car. Just put the valuables in a plastic bag. but can still be used. as long as we avoid burning. They are easier sales when you are already spending a large amount of money. the death rate from melanoma hadn't changed. When making any large purchase. you probably don't need it. This is why car salesmen push the extras hard. 197. even though they may be counted in the statistics.A Book of Secrets . there has been evidence that the sun is very healthy for us. so save yourself the money. $500 for the same stereo seems reasonable. and in fact.
osteoporosis. one study even demonstrated that regular sun exposure may even reduce the risk of skin cancer. The study suggests that you should eat 1. We need to smell something to know that there is a gas leak. by 450%. many cities keep installing more of them.200 calories early each morning until the cold symptoms disappear. and more. What you may not know. Cutting Short A Cold Recent research done in the Netherlands shows that you can combat a cold by eating a large meal at the right time. 201. is that noises may soon need to be added to things as well. especially if they are not too 300 . Blind people are protesting some hybrid cars for being to silent. Nonetheless. 199. 200. In fact. Why? Because the local government gets a cut of the revenue from the advertising on them. Specifically. One group is calling for minimum noise standards. according to an article in Scientific American (February 2008).You Aren't Supposed to Know . It is added for safety reasons. According to the New York Times. Subjects who did this were found to increase their blood levels of gamma interferon. Buy Local? It may make sense to buy locally grown foods. in 2006 the city of New York received over 13 million dollars in advertising revenue from public phone booths. so they can be aware of the cars. Why Cities Have New Public Phones Cell Phones are quickly making pay phones obsolete.A Book of Secrets . A silent two-thousand-pound vehicle can be deadly to someone who is used to hearing their approach.by Steve Gillman decrease incidence of colon and breast cancer. eat a big breakfast and eat it early. an anti viral agent we all produce in our bodies. 202. Adding Odors And Sounds You may already know that the awful odor of natural gas isn't natural at all.
they may be higher in vitamin content since they haven't had to travel so far (time plus air and sun exposure reduces vitamin content). After all.are responsible for half of the global greenhouse-gas emissions produced by fossil fuels." Unfortunately. If you need to work more to make that money. you have to do the math with the costs at your end. but some of that food may be "locally grown" 100 miles away. and you normally buy about 25 pounds of food. that too may have an additional environmental impact. remember that you pay for that extra gallon of gas and the higher cost for the food.7 billion as of 2008). Also. claims that the planets richest 700 million people a mere 7% of the world's population . That is twice the environmental impact as buying at the supermarket. Suppose the nearest farmer's market is five miles further away than your grocery store. Watch For Funny Math In the May 2008 issue of Sierra Magazine there is a small piece on the "hyper-consumptive.You Aren't Supposed to Know . May 2008). 301 . 203. Suppose your car gets 30 miles to the gallon. Due to the efficiencies of transporting large amounts of foods in large vehicles. These things are never as simple as the political sound bites and slogans make them seem. By the way. Notice that if 700 million is 7% of the world's population.by Steve Gillman expensive.A Book of Secrets . That means it takes you about two gallons of extra gasoline for every 150 pounds of food you buy there. we suddenly have 10 billion people in the world (The actual figure was about 6." In it you can find the following quote: "Stephen Pacala. carbon spewing ways" of Western countries. only about a gallon of gasoline is needed to bring 150 pounds of food 2. as many claim? Not necessarily. director of the Princeton Environmental Institute. then. this also assumes that there are no transportation costs for the vegetables at the farmer's market. That's an extra ten miles to go there to buy your food.000 miles to your local grocery store (source: Sierra magazine. But what about doing it for environmental reasons? Is it always environmentally friendly to buy local. To determine if it makes environmental sense to buy locally. they seem to also be responsible for most of the world's bad math.
but the polyphenols and other compounds in black tea can protect against anthrax. Be wary if it seems that a person is trying to stay too close to you while chatting on their cell phone. One of the latest scams is photograph a person's credit card and identification while pretending to talk on the phone.You Aren't Supposed to Know . Tea For Preventing Anthrax Poisoning Researchers from the Biodefense Institute and the Welsh School of Pharmacy at Cardiff University found that English breakfast tea (black tea) inhibits the activity of the anthrax virus (Bacillus anthracis). So drink it black.the two things needed to charge things to your account. Even better news is that one cup of normal English Black tea (Earl Grey. Doctor Appointment Secret Want to get in to see the doctor without waiting for weeks? Call the office as 302 . for example) gives the maximum protection.A Book of Secrets . binds with many of the beneficial compounds. Cell-Phone Credit Card Scam If someone is close to you while you are paying for a purchase.3% of the world's people produce over half of carbon emissions. but even worse if a mere 7% do. it seems that the mistaken figures are often better for making the desired point than the true ones would be. Apparently casein. 205. Other caffeinecontaining drinks.by Steve Gillman This kind of mistake is common in reporting. like coffee. were tested without much effect. a protein in milk. It is undoubtedly a simple error much of the time. Watch for this kind of common mistake and/or manipulation of the statistics. and talking on a cell phone. This makes them unusable by our bodies. but on the other hand. something else could be going on. Cover the card with your hand. Many phones now have good enough resolution in their cameras that even from several feet they can pick out credit card numbers and expirations dates . and at times even in papers that are supposed to be scientific. an important note: adding milk seems to negate any effect. 204. It is bad enough if 10. 206.
Spotting a Fake ID If you aren't sure that a person's ID is real. or irregular.nim. including results of research and clinical trials. Artificially aged documents (this is done to make them look real) will be worn more evenly. Be sure to compare the simple interest rate of the bank (they often show both this and the APR) to the fund. but as a result of this discrepancy in how they can advertise.by Steve Gillman soon as it opens. Little-Known Drug Database There is a new National Library of Medicine access page online at http://druginfo. but make a mistake on purpose to see if the person agrees. their rates may look lower than they are. 209. Banks Versus Money Market Funds Because they are regulated differently. Does it look like him or her? Is it raised from the rest of the document (this could mean it was added or altered). canceling their appointments. Mention some information from the ID. while banks advertise their annual percentage rate (APR) which includes the effects of daily compounding.You Aren't Supposed to Know . while regular wear is more likely at the edges. 208. as well as general consumer information.000 drugs. say. if the address is 214 Ninth Street. "So you live at 234 Ninth Street?" Getting a fake identification card can be easier than memorizing all the information on it. Look for wear patterns. start with a good look at the photo. 207. Ask for a signature and compare it to that on the card. to see if there is an opening due to a cancellation.gov. You can also "test" the holder of the ID. Money market funds compound daily as well. People often leave messages on the answering machine during the night. 303 .A Book of Secrets . money market funds are only allowed to tell you their simple interest rates. You can get information on 12.nih. For example.
where eyeglass pads would normally rest. The study looked at all available data on the drugs. antibiotic eye drops. that cost $80. This selective withholding of trial results is likely the biggest reason that the companies have been able to claim better results than they actually get. "Given these results. They cost $4." we knew what was needed. This included results which manufacturers chose not to publish at the time when certain clinical trials were completed. Pinkeye Cure The last time one of my family had a minor eye infection. There is an alternative. The authors of the study. Irving Kirsch from Hull University and his colleagues in the US and Canada. But in fact.A Book of Secrets .You Aren't Supposed to Know . and place it over an eye for ten minutes. Here's a method recommended by at least one doctor: Start by massaging the area around the corners of your eyes. If you don't see any improvement the first day. it became clear that though patients on anti depressant drugs had improved. your body can often clear up a pinkeye infection on its own. I discovered later. Do this routine several times daily with each eye.by Steve Gillman 210. those on placebos improved just as much. say that the only exception may be with severely depressed patients. Unfortunately. and you might open up those tear ducts enough to see an improvement of minor infections within a few hours. if you can get your tears flowing. go see a doctor to get that prescription before the problem gets too serious. 304 . the system is rigged to require that we pay a doctor for permission to buy them. when all data was analyzed. Apparently. 211. Kirsch says. Prozac Doesn't Work A recent article in The Guardian newspaper reported on a study which shows Prozac and similar antidepressant drugs to be almost entirely ineffective. or "pinkeye. there seems little reason to prescribe antidepressant medication to any but the most severely depressed patients. Then take a clean washcloth that has been soaked in warm water and wrung out.
$10. obtained in part by using the freedom of information rules from the Food and Drug Administration in the United States. In this case. venlafaxine (Effexor) and nefazodone (Serzone). but when you see the results. paroxetine (Seroxat). you understand the real motivation. $15. Eli Lilly (maker of Prozac).A Book of Secrets . Be especially careful if you have made any recent deposits that you are counting toward that balance. the last one will bounce. as well as one to the merchant you wrote the check to. and found in all cases that. and GlaxoSmithKline (maker of Seroxat) did their best to dispute the results. 213. Sneaky Check Clearing Practices Suppose you have written checks over the last two days for $5. and although customers get a 305 . collect about $175 billion in overdraft fees each year. many banks have adopted a policy of always clearing the largest checks first when there are multiple checks to clear. If the checks are cleared in that order. ". $200 and $300.S. They looked at fluoxetine (Prozac)." Naturally. If you are writing many checks in the same day or two. How To Have Bank Fees Reversed Bank account rules change regularly.. allowing the bank to collect 5 of those $30 check bouncing charges (plus you get in trouble with five times as many merchants). you only have $302 in the account because of a deposit that didn't clear. $70. according to Frederick Lowe of ATM & Debit News. for a total of $600.by Steve Gillman The research was based on the full set of trial data for four antidepressants. banks in the U. By the way. be sure that you have the money in the account to cover them. but then all five of other checks would bounce. However.the overall effect of newgeneration antidepressant medication is below recommended criteria for clinical significance. the $300 check would clear. We can expect future clinical trials that have negative results to be hidden more carefully. However. They claim it is because the big checks are usually more important. and you'll likely pay a fee of $30 or so to the bank.You Aren't Supposed to Know . 212..
214. In any case. Sometimes it's just a matter of who you get and how their day is going. 216. Could you please remove the fee this time?"). keep one or two of the oldest accounts around. but then perhaps there is a valid reason for not paying at times. call back later and speak to a different person. I subsequently changed to a new account with different rules. Credit Card Credit Score Secret Credit rating companies generally give you a higher score for credit card accounts that have been open for a long time. but they can pick up the phone and call the person who does have the authority. How To Eliminate An Old Debt I hesitate to tell people how to avoid debts they legally incurred. You can still usually get the first late removed if you call and ask ("I've never been late before.A Book of Secrets . Also.by Steve Gillman disclosure in the mail. I also very politely (it's not the employees fault) suggested that I would be moving my accounts if this wasn't resolved to my satisfaction. they may remove the fee the first time it occurs.You Aren't Supposed to Know . 215. they are available and are boosting your credit score. At the very least. I have had two fees ($25 and $12) removed this way at Well's Fargo. So what do you do if there are fees that you don't understand and which you think are unfair? Challenge them. Eliminating A Late Credit Card Fee Late payment fees are as high as $38 on some credit cards now. It is said that banks no longer will cancel fees like this. if the representative on the phone doesn't get rid of the fee for you. If you need to cancel some of your credit cards. It is tough to get any subsequent late fees removed. I simply made it clear that I did not agree to the new terms and was going to sit there until the fee was removed. It's true that most low-level employees do not have the authority to remove fees from your account. Even if you never use them. there are 306 . the wording and fine print make it unlikely that most read these through.
author of "Brand Sense. So if you can make it past the statute of limitations. 217.You Aren't Supposed to Know .by Steve Gillman two important things to know about old debts. but the idea is that retailers can use special fragrances to persuade you buy products and services you were not intending to buy.A Book of Secrets . says that since consumers are already overly assaulted with sights and sounds. and if there is not a judgment against you (which have their own statute of limitations)." saw their business quadruple between 2005 and 2006. You have to breathe." The science is relatively new. founder of the Scent Marketing Institute. you no longer legally owed anything on most debts over seven years old. First. which vary from state to state. In Michigan. The company ScentAir. You can find out what the rules are in your state at http://www.com/SOL-by-State. If he does pay $5. the sense of smell is the best competitive edge left. at the time I was a debt collector. perhaps telling him that this can show he's serious about paying. except in the case of the exception noted below." Harald Vogt. "People will make quicker decisions.fair-debt-collection.html. you don't have to pay the debt. and now hundreds of companies fill their retail spaces with odors. Martin Lindstrom. which produces "aroma-marketing systems. Subliminal Scent Marketing The New York Times recently reported that between $50 million to $80 million annually is spent on the new practice of "scent marketing. This is why if a debtor owes several thousand dollars from a six-and-a-half-year-old debt. and most likely be so emotionally engaged that they are removed from the rational part of their behavior. be willing to pay more." 307 ." says that by using the right odors. and if you pay nothing at all during that time. they then have another seven years to collect the balance. for example. He notes that "You cannot turn off your nose. there are statute of limitations on debt. the collection agents try hard to get him to send in $5. The second important thing to know is that generally you "restart the clock" on the statute of limitations if you pay anything at all.
" by Frank R. Just entering "poker" under "keywords" and "Wallace" under "author. so you call customer service. and now I am reminded that the title was "Poker: a guaranteed income for life using the advanced principles of poker.worldcat.A Book of Secrets . 219. Wallace. Getting Past Automated Phone Menus All you want is a question answered. This will often get you an operator.by Steve Gillman 218. and usually link through to information on how to get access. The other way to is to ignore the "appropriate" category and push the button indicated for "sales" or "billing.gethuman. It has hundreds of companies listed along with instructions on how to reach a real human at each. and knowing only the last name of the author. Also." Companies generally will answer the phone if it means a chance to make money or not lose money. try this webiste: http://www. But you get a series of recorded prompt that lead you nowhere." it located a dozen copies in seconds.com . I searched for a book on poker I had read twenty years ago.000 libraries around the world. 220. It was a book which I knew was out of print for at least thirty years. Once you have a real person on the phone. or to a long wait. How To Find Out Of Print Books The website www. The assumption seems to be that nothing can be done. Fortunately this is not always true. without knowing the title. How do you get through to a real human? There are a few tricks to try. The most common one is to keep hitting "0" regardless of what the messages say. if he or she can't answer your question you can then usually get transferred to a real human in the right department. You can search for a book and find the closest library that has a copy.org has a catalog of books from 10. How To Get Health Insurance Claims Paid Many people get angry but do nothing when a health insurance claim is rejected.You Aren't Supposed to Know . 308 .
Talk to your benefits manager. Call the insurance company and find out the exact reasons for the denial of the claim. Talk to the person who handles billing and ask them to resubmit the claim with any necessary corrections or additional documentation. a lawyer might help you settle a claim. Dealing With Debt Collectors You may already know that debt collectors cannot threaten violence. ask your doctor for help with any claim the insurance company rejects.lawyers. Finally. because insurance companies often fear losing their business. so a second denial is not the end of the matter. Some claims are denied because of a wrong procedural code on the paperwork submitted.You Aren't Supposed to Know .unless you plan to pay immediately.A Book of Secrets . Many denials happen simply because a doctor or hospital didn't submit enough documentation. or harass you with repeated calls after you have told them to stop. What you may not have known is that you shouldn't acknowledge the debt when collectors call . Be sure to hire a lawyer with experience in insurance disputes. Call the company and ask them to send you a claims appeal form. you can file a complaint with the FTC (www.naic.medicare. There are statute 309 . If they try any of these tactics. They can review the decision of the insurance company to see if it is legally correct and meets the terms of your policy.org to find the contact numbers for the agency that regulates insurance in your state. you can go further if you think your case warrants it.by Steve Gillman To start with.ftc. then call the doctor or hospital that submitted it.com.gov. All states require insurance companies to have appeal processes. Even if your appeal is denied. Go to www. or with your state attorney general's office.gov). Your employer may be able to resolve the matter with a phone call. For Medicare claims you can download the forms at www. use abusive language. You can find information and often a free consultation at www. They also cannot tell your employer about a debt or threaten to. 221. An employer who provides your insurance can help too.
Social security. which he must send within five days.You Aren't Supposed to Know . 223. the balance due. 310 . but they are not always at their best when digging into your heart or brain or other parts. 222.by Steve Gillman of limitation that are different in each state. creating not only creates lines of customers which result in more errors by rushed pharmacists and assistants. try to schedule surgery for around nine to eleven o'clock. the account number and the options you have . Ask the collector for written verification of the debt. You generally have 30 days to do the latter. If you can. the original balance and due date. nor paid on it in that time. it becomes legally unenforceable. Find out what the statute is in your state. Best Time To Have Surgery Done Surgeons don't like to talk about it.including how to dispute the debt.A Book of Secrets . The problem later in the day is simple: tiredness. By this time the surgeon will have normally done a surgery or two. welfare and other checks go out at the beginning of the month. wait until after the first week of any month. and so is warmed up and more likely to perform at his peak. Best Time To Fill A Prescription To avoid lines and the time when the greatest number of prescription errors are made. It should include the name of the creditor. and if you have not acknowledged the debt before the limit is reached.
You Aren't Supposed to Know .A Book of Secrets .by Steve Gillman You Aren't Supposed To Know A Book Of Secrets Copyright Steve Gillman (The End) 311 .
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