Professional Documents
Culture Documents
Discovery phase
Introduction and initial research 4
Reference book design 5
Falconry book design 10
Discovery conclusions 20
Transformation phase
Task analysis: Hooding a falcon 22
Task analysis: Hunting a pheasant with a falcon 26
Editorial and design flows 28
Design influences 32
Design concepts 34
Making phase
Final designs 42
Acknowledgements 48
DISCOVERY TRANSFORM
Falconry
I have some experience in falconry and have owned a
number of birds before university. Books have always been
a valuable tool in learning techniques and understanding
the birds, but they contain little information on actual flights
and flying environments. By designing a book for the general
market I can re-order the conventional flow of a falconry
book, and emphasise the requirement of understanding your
environment before buying a potentially unsuitable raptor (the
correct term for a bird of prey).
I will mention a few falconry terms during this project, but can
assume there will be a glossary in my final book.
Initial research
Bryn Walls (1), former art director at Dorling Kindersley visited The following notes were made from reading an audio script (1)
Bryn Walls, Former Art Director at
the department to give a talk; these are my notes: from an Open University course (3): Dorling Kindersley. Visited Reading
University Typography Department,
• Illustrations are often shown as steps with numbers. • The cover plays an important part in the initial steps to 12/01/10
• It’s often useful to show an overhead shot of all the ‘sell’ the idea/book to the publishers.
implements used in a particular task; this also helps the • The author, designers and editors all work together in (2)
A quote on Pierre Marchand from
reader to perceive scale. the same area. Hedwige Pasquet and Christine
• Use illustrations not TO, but WITH the text. • Decide what and how items are going to be portrayed BakerGallimard Jeunesse:
• Bring text and images together at the creation of a in the book, i.e. spreads and flow. Start with an editorial
“He couldn’t suffer an error of visual
document flow, them a more detailed ‘design flowchart’ illustrating taste or the sin of banality, in a color,
• Bryn mentioned an illustrator called Pierre Marchand (2) what is to be on each spread (coding diagrams types, a proportion, a line... his eye was
truly laser sharp. He had to mold, to
• There is a need to make things work for the ‘show me’ e.g. 3D, illustrations, photos etc). control: no project was ever less than
people as well as the ‘tell me people’. • Next stage is to work out the details on a particular a challenge; the ambition of the 18th-
century French encyclopedists was
• In a spread you can have a number of elements in spread, photo sessions (or sequences) are then
underlying every idea.”
hierarchical order: decided, e.g. ‘ingredients photos’ - a pictorial list of
• Main point/image (at the top) equipment. Pierre Marchand Remembered. URL:
http://www.publishersweekly.com/
• Details of the image/annotations • In diagrams think about visualising elements that article/416501-Pierre_Marchand_
• Other stories/news people can’t see, e.g. pressure points or motion. Remembered.php [14/01/10]
• Think of creating ‘visual stories’ and ‘virtual tours’,
i.e. walking around objects using multiple photos and (3)
captions to tell a story, as if the reader was there. Think Notes from an Open University course
on Communication and Education,
of the 4th dimension as time. where Rob Waller interviews a
publishing manager, editor and
designer from Dorling Kindersley
The Beetle, Paris, Gallimard, “My (1987).
first discoveries”, 1989. Artwork by
Pierre Marchand
Imagery
Birds of prey are such beautiful animals I would like to use
as many detailed photos as possible, likewise, the bond
between the trainer and their bird is very strong so I would
like to represent this also. The environments and equipment
are key features of falconry, with most of the equipment being
handmade from leather a lot of the imagery is quite ‘earthy’.
Tasks
Dealing with live animals, a number of the tasks involved in
falconry need careful application, so illustrating tasks needs
clear steps from different viewpoints.
Flights
Flying a bird has many steps and eventualities but still follows
a defined path. The most interesting examples of flights
appear from a user perspective, actually taking the reader to
the field.
Key points
• Create a visual story
• Visualise elements the reader can not see
• Double spreads with full bleed images engage
the reader
• Create a new access structure that represents
how falconry decisions should be made, e.g.
understand your environment before deciding
which bird to fly.
• Style elements from ‘older’ falconry times can
demonstrate it’s noble roots.
• Illustration works best when applied with
photography to demonstrate nonvisual themes,
e.g. flight lines and wind direction.
1 2 3 4 5
A raptor is always held on the weakest The hood is held by its’ plume (located The hood opening is facing upwards As the hood chin strap meets the
arm to allow the falconer to carry out on the top). as the hood is brought upwards from a lower beak, the beak passes through
tasks with his dominant hand. low position in front of the bird. the opening and the hood is rolled
over the birds’ head.
6 7 8 9 10
The hood is gently pushed into place. Wait for a moment to allow the bird to To tighten the hood in place, the One of the braces are held by the
settle. longer straps (braces) need to be teeth by using the right hand to put it
pulled. in the mouth.
11 12 13 14 15
The opposite long brace is taken in the Both braces are pulled apart at the Removal of the hood is done by
right hand. same time, this tightens the hood reversing the steps and pulling the
without causing any discomfort to the shorter straps.
bird.
1 2 3 4 5
Bringing the hood towards the bird at Rolling the hood over the head.
a low angle.
6 7 8 9 10
Pushing in place.
11 12 13 14 15
Pausing for a moment ‘Drawing’ the braces.
2 3
A low approach in front of the bird
4 5
24 Oliver Tomlinson - Spring term 2010
DISCOVERY TRANSFORMATION MAKING
6 7
Rolling the hood over the falcons’
head as the beak passes through the
hood opening.
8 9
Pushing in place.
10 11
Drawing the braces.
12
Home Reference Manual 25
Task analysis: Hunting a
pheasant with a falcon
1 2 3 4 5
Before setting off in your car, check Fitting a tail-mounted telemetry Placing the hooded falcon on a Tieing the ‘leash’, the cord that is
that all equipment is packed. transmitter (this sends a signal to a specially made perch in the rear of the attached to the leather jesses via
receiver so you can find a lost bird). vehicle. a swivel. The removable jesses are
attached through eyelets to the
falcons’ legs.
6 7 8 9 10
Once at the flying ground the falconer A pheasant is spotted feeding out in Take the falcon from the vehicle Remove the hood and store it in a safe
will drive around looking for suitable the open field. (keeping noise to a minimum). Prepare place.
quarry to fly at; in this case we are for flight by removing the leash, swivel
looking for pheasants. and jesses.
11 12 13 14 15
Casting off the falcon. The bird is The falcon takes flight. The falcon now ‘rings up’ to gain The falconer will walk towards the
now free to fly but will often take her height by flying in circles above the quarry keeping his eye on the falcon
time, assessing the conditions and falconer. On site of the airborne above.
preparing for flight by ‘ruffling’ her raptor the pheasant will stay in place,
feathers. crouching low to the ground.
16 17 18 19 20
When the falcon is at her highest point The dog is released and looks for the As the quarry flushes the falconer The aim of the falcon is to strike the In this case the falcon is a young
the falconer signals to her to prepare quarry to flush (to push into flight). gives a shout, but the falcon has such quarry with closed feet, raking it with bird so did not strike the pheasant
for the ‘flush’. quick reflexes she will have already her huge back talons. As a stoop can accurately. He momentum carries her
started ‘stooping’ (a dive). reach speeds in excess of 200mph up for another attempt.
this can kill the quarry outright.
21 22 23 24 25
Here you can see the falcon releasing The falcon is actually inverted in this Closing in... The pheasant jinks out of the way and A tail-chase ensues as the pheasant
the pheasants’ feathers she caught image, turning in the air for another the falcon misses. heads for the nearest dense cover.
from the first stoop. stoop.
26 27 28 29 30
In level flight the pheasant is faster The pheasant reaches the safety of Having missed her chance, the falcon The falconer now calls the falcon back
than the falcon who has lost her height cover; this is exactly the same place rings up and looks for the quarry. to him by throwing out a lure with meat
advantage and her speed. where the falcon was cast off from. attached to it.
31 32 33 34 35
Gliding in towards the falconer. Landing on the lure. Eating meat from the lure. Approaching the falcon, the falconer
stays low and does not make any
sudden movements.
36 37 38 39 40
Taking a moment as the falcon eats Picking up the falcon from the lure is Equipment is replaced (jesses, leash
meat from the lure, the falconer talks achieved by offering her food on the and swivel).
about the flight, and the dog has a fist.
rest.
41 42 43
Once she has finished her reward, the Returning to the vehicle. Dog and falcon safe in the vehicle.
falcon is hooded ready for the journey Being hooded in the car keeps the
home. falcon calm and undisturbed by traffic.
Environments contents
page (Concept 1):
photos and colour
coding on falcons’ tail,
flight lines linking to
page numbers.
Historical timelines.
Environments contents
page (Concept 2):
large photo, bird flight,
colour coding and key
to flights.
Environments contents
page (Concept 3):
photos, colour coding
and descriptions.
Environments contents
page (Concept 4):
An Alternative for
concept 3
Layout as per
introduction but
including large hero
shot of theraptor.
5) Specific tasks
• Hooding
• Using the lure
• Coping and imping
• Food types and feeding
• Bird handling (including knot tying)
• Lost birds and telemetry
• Housing and perches
• Fitting equipment
• Travelling
Concept 1
F
Flying
lyingenvironments
environments
Arable Lowland
B efore even considering which bird you
would like to fly you should analyse the
environment you have available to fly in. There Woodland
are some species of raptor that are totally
unsuited to certain environments or flying
style. This should be the first thing the falconer Highlands
assesses, as a clear understanding of what you
want to achieve will not only dictate the best
bird for you, but also the kind of equipment The Plains
required and the type of quarry available.
J
F Picking up p. 266 Telemetry: Wherever you decide to fy, telemetry
M
A
is essential. This is a tail-mounted transmitter
Links to the task section of manufactured by Marshal. It is not something to
M
J
this book accompany fight allow the falconer to take risky slips with a half
J instructions.
trained bird, but more a fall-back incase
A
anything unforeseen happens and you
S
O Common Pheasant Lanner Falcon end up losing your bird. Don't
N Phasianus colchicus page 125 forget, always check the
D batteries before
Details of quarry are given Page references to birds fying.
with information on environ- of prey best suited to the
mental characteristics. Hunt- environment.
ing dates are also shown.
22 23
L
Longwing
Arable Lowland
ongwingstoop
stoopat
atfeathered
featheredgame
game
d by the fush
fo llowe
tion Bells: A vital piece of
os i
tp equipment when fying in
r fe c lowland areas. On a falcon
Pe
they are best mounted on
J the tail and will help you
Also known as the French
F
M partridge, these birds can be find her on the ground
A found in very large coveys, or in deeper cover.
M giving the falconer an oppor-
J tunity for excellent slips.
J
A
S
O Red-legged Partridge Peregrine Falcon
d
ng overhea
N Alectoris rufa Followi page 119
D
J
Once a common site but
F
M now the Grey, or English,
Th
J approach is required.
A
S
O Grey Partridge Lanner Falcon
N Perdix perdix page 125
D Gaining height
J
Mallards can be found in
F
M small ponds and ditches
A in lowland areas. A dog
M is a necessity as they are
J
Im
A
u tc
together.
tp
S
ome A
The Mallard
oin
O
t
N Anas platyrhynchos
D
J Outcome B
Pheasants are
F
1 Casting off
M a large
A quarry
M requir-
J ing a heavy
J falcon to catch
A
them. In level fight
S
Common Pheasant they are very fast.
5 2
O
N Phasianus colchicus
D
Q ua r
ry fu
sh
3
ach
s appro
Falconer
1. The game is spotted from a car or other approach calmly with the dog on a lead. Spotting game p. 235 4. Now it is all down to the falcon; upon curately, or miss all together as the quarry Picking up p. 266
distant location, often using binoculars. Signalling to the waiting falcon will make Hooding p. 260 seeing the flush and hearing the shouts jinks to avoid the stoop. In this scenario
Upon spotting a covey or singular bird sure she stays overhead. Flushing game p. 232 from below she will stoop at great speed the clever quarry will very often out-fly
in the open, the falconer will remove the to intercept the quarry before it reaches the falcon in a tail-chase, beating her to
hood, and cast off the falcon from suita-
3. When the falcon is upwind of the hiding cover. Outcome A: The falcon will strike cover.
quarry it is time to let the dog off and
ble cover, allowing the bird to gain height the game with closed talons, causing it to
overhead.
flush the game under her. The quarry will
tumble to the ground. She will loop over
5. Pick up the falcon, either from her caught
undoubtedly fly towards the nearest cover quarry (outcome one), or by calling her to
and tackle her prize on the ground, often
2. On site of the falcon overhead the quarry and this should be anticipated by the fal-
dispatching it with a bite to the neck. Out-
a lure thrown out onto the ground by the
should stay in position and lie flat to the coner. falconer (option two).
come B: The falcon will strike but inac-
ground. It is now time for the falconer to
34 35
Hu n t i ng with
Hu n t i ng
R a p tor s
Falconry; a noble sport with a history dating back
to 720 BC, now rising in popularity as newcomers
experience the deep bond between man and bird once
reserved only for the regal and gentry of the land.
with
variety of environments found in the UK and beyond.
R a p tor s
tasks are shown in rich photos and described by leading
falconry professionals.
History • Flights & Theory • Raptor Choice • Training Methods • Falconry Tasks
www.tomlinsonbooks.com Tomlinson
Arable Lowland
Woodland
Open Flatlands
Highlands
2.2 - Flying environments title spread Flight much better in Too close to image.
colour, adjust for fold.
2.3 - Specific environment title spread Indents are Remove ‘p’ or write Flight here is lost in
confusing. ‘page’. Change to background colour.
a sans serif do add
difference.
Longwing stoop at feathered game Gyr Falcon Peregrine Falcon Pheasant Duck Partridge Lanner Arable Lowland
You can see in this photo the tail-mounted
telemetry transmitter. It doesn’t matter what
environment you fly in, use telemetry if you
don’t want to lose your falcon. It is a good
idea to fit the transmitter before arriving at
the flying ground to prevent rushing when you
spot quarry.
1 2 3 4 5
34 35
Flushing game
Hooding p. 260
Bird handling
p. 266
p. 270
Travelling p. 288
Picking up
Fitting equipment
260 261
history
flights & theory
raptor choice
training methods
falconry tasks
www.tomlinsonbooks.com Tomlinson
3.1 - Back, spine and cover Leather is a nice Leather On the cover
reference to older may be better on the
books and equipment. image below.
Arable Lowland
The most common British Sep Oct Nov Sep Oct Nov
Mar
Jan
Apr
Feb
May
Dec
Mar
Jan
Apr
Feb
May
losing sight of your bird. Dec Jan Feb Dec Jan Feb
Longwing at small game page 44 Mar Apr May Mar Apr May
Once permission has been given by the landowner, the
Broadwing following-on page 46 falconer may choose the sort of flight that best suits the Jun Jul Aug Jun Jul Aug
land they are on and the quarry they wish to hunt. Grey Partridge Perdix perdix Brown Hare Lepus europaeus
Once a common site but now the Grey, or English, Large Broadwings and Goshawks are needed to
Some quarry such as rabbits may be caught all year, partridge is a rare site. Being more wary than the take a Hare which can reach speeds of 45mph.
Red-Legged a careful approach is required. Seasons are dependant on area so please check.
but feathered game such as pheasants and partridge are
seasonal, with some requiring a licence. Sep Oct Nov Sep Oct Nov
Potential flights are described step-by-step over the Dec Jan Feb Dec Jan Feb
next few pages, but remember, you are dealing with Mar Apr May Mar Apr May
animals and innumerous possibilities of variance so be Jun Jul Aug Jun Jul Aug
prepared for all eventualities.
The Mallard Anas platyrhynchos Skylark Alauda arvensis
Mallards can be found in small ponds and ditches Lark-hawking with a Merlin is a short but intense
in lowland areas. A dog is a necessity as they are time. A licence is required to catch a limited
difficult to flush; river birds should be left alone. number before they get too strong on the wing.
Common Pheasant Phasianus colchicus Gulls (e.g. Herring and Lesser Black Backed)
Pheasants are a large quarry requiring a heavy Like Skylarks, the falconer requires a licence to
falcon to catch them from a stoop, or a Goshawk take any gull. A large falcon flown from the fist
from the fist. In level flight they are very fast. can provide great sport; look for ploughed fields.
32 33
3.3 - Specific environment title spread Body text could be Information is too heavy
better on left page so it and text doesn’t stand
is not so sparse. out enough.
1 Spot the quarry 2 Casting off 3 Falconers approach 4 Flushing the quarry 5 The stoop 6 Picking up
The game is spotted from a car while Upon spotting a covey or singular bird On site of the falcon overhead the When the falcon is upwind of the Upon seeing the flush and hearing the Pick up the falcon, either from her
driving over the hawking ground in the open, the falconer will remove quarry should stay in position and lie hiding quarry it is time to let the dog shouts from below she will stoop at caught quarry (outcome one), or by
or on foot from a distant location. the hood, and cast off the falcon from flat to the ground. It is now time for off and flush the game under her. The great speed to intercept the quarry calling her to a lure thrown out onto
Binoculars are required to prevent the suitable cover, allowing the bird to the falconer to approach calmly with Signalling the falcon can be done by raising quarry will undoubtedly fly towards before it reaches cover. Outcome A: the ground by the falconer (outcome
quarry flushing early. gain height overhead. the dog on a lead. Signalling to the the arm, or even by showing the palm of your the nearest cover. The falcon will strike the game with two). An experienced falcon can now
hand. This silent message will keep the falcons
Spotting game page 235 Hooding page 260 waiting falcon so she follows above. Flushing game page 232 closed talons, causing it to tumble to be flown again on the same day, or the
interest and inform her of the imminent flush,
without disturbing the quarry. the ground with her looping over to falconer can call it a day and reward
dispatch. Outcome B: The falcon will their bird for a good flight.
strike but inaccurately, or miss all Picking up page 266
together as the quarry jinks to avoid
the stoop; this results in a tail-chase
often finishing as the quarry
beats the falcon to cover.
34 35
3.4 - Flight details Frutiger has been used Cut out images break
for the page references, up the spread in a
it matches Sabon well. good way.
NSFORMATION MAKING
www.tomlinsonbooks.com Tomlinson
30
H U N T I NG
with
R A PTORS
history
flights & theory
raptor choice
training methods
falconry tasks
31
Arable Lowland
Woodland
Open Flatlands
Highlands
Gulls (e.g. Herring and Lesser Black Backed) Skylark Alauda arvensis
Like Skylarks, the falconer requires a licence to Lark-hawking with a Merlin is a short but
take any gull. A large falcon flown from the intense time. A licence is required to catch
fist can provide great sport; look for freshly a limited number before they become too
ploughed fields. strong on the wing.
Brown Hare Lepus europaeus The Mallard Anas platyrhynchos Common Pheasant Phasianus colchicus
Large Broadwings and Goshawks are needed Mallards can be found in small ponds and Pheasants are a large quarry requiring a
to take a Hare which can reach speeds of ditches in lowland areas. A dog is a necessity heavy falcon to catch them from a stoop, or a
45mph. Seasons are dependant on area so as they are difficult to flush; river birds should Goshawk from the fist. In level flight they are
please check with your local wildlife agency. be left alone. very fast, reaching speeds up top 45mph.
European Rabbit Oryctolagus cuniculus Red-legged Partridge Alectoris rufa Grey Partridge Perdix perdix
A common quarry for the Broadwings and Also known as the French partridge, these Once a common site but now the Grey, or
Harris Hawks, numerous in many locations and birds can be found in very large coveys, giving English, partridge is a rare site. Being more
available all year round. In Arable Lowland it the falconer an opportunity for excellent slips wary than the Red-Legged a careful approach
can be difficult to find them away from cover. at a choice of birds. is required, and coveys are often smaller.
33
Broadwing following-on 46
Arable Lowland 35
Falconry Tasks
260 hooding
The hood is used in the manning process
(acclimatising to humans and the human world) and
to keep the raptor in a calm state, both in the early
part of its training and throughout its falconry career.
Out of all the falconers’ aids the hood is the most
important piece of equipment.
Hood types
A good hood should meet a number of criteria:
the hawk should not be able to get it off.
The hawk should be able to feed and cast
Once accustomed to the hood, a
through it safely. It should be light in weight,
falcon will be at complete ease
sit comfortably on the hawks’ head without
when wearing one, becoming
so relaxed as to fall asleep. causing condensation, irritation or trailing
A well fitting quality hood braces which annoy the hawk. It should be
may be expensive but is light-tight. It should not cause sores around the
a real investment in the gape or pinch the nape feathers. It should be
wellbeing of your bird. tough, durable, weather-proof, and easily
cleaned or renovated.
231
Hooding 260
Picking up 266
Travelling 288
2 roll over 3 push in place 4 draw the braces Hooding as seen in The Art
of Falconry, by Frederick II
of Hohenstaufen (1250)
As the chin strap of the hood meets the Gently push the hood down into place Use one hand and your teeth to close
beak, use a rolling motion, following with the tips of your fingers, then the hood by pulling the longer braces
the shape of the falcons’ head, to roll pause. It is vital to have a falcon that in a swift motion. Don’t worry, a well
over and down. will sit with the braces undone. fitting hood can’t be over tightened.
Copy
Text within the spreads is a mix of my own, falconry books
seen in the discovery stage, and Wikipedia.
Photos
Most photos of hunting scenes, equipment and hooding
practice have been taken by me with the kind permission of
the people detailed below. Other photos of quarry and raptors
(including the cover image) have been taken from flickr and
bought from iStock.