OTIS ELEVATOR CASE ANAYSIS AND SUMMARY: Company Brief: OTIS Elevators started out in 1853 by the invention
of the “safety brake elevator.” Their core business is designing, installing and provide service within the industry of elevators, escalators and walkways. Today OTIS operates worldwide, with headquarter in the U.S. and different facilities located in European and Asian countries. Through this they have managed to become market leaders in their field. Throughout time the business focus of OTIS have changed. Today the focus has moved from the manufacturing area towards a more total solution, where the most important is to provide a high class customer service. This is to be seen through their vision: “To become the recognized leader in service excellence among all companies – not just elevator companies – worldwide.” Money inflow of Otis: OTIS’s source of income is to be divided in two parts, as follows the development of the market. New markets, as China, mainly profits with new sales, e.g. 62,000 units of elevators and/or escalators were installed in China in 2002. Concerning the more mature and satiate markets, as Western Europe and the U.S., 75 % of the profit is provided service. This allocation of income also reflects the customer demand, as the ability to satisfy elevator performance and specification, together with the service cost often becomes the customer major consideration. This often concludes in discount long-time service contracts offered by the elevator suppliers. The reason for this reaction is understandable as that the elevator service market is high competitive due to its steady demand, low entry barriers and high profitability. A further indication is that the revenue, now coming from China, eventually will move from new sales toward provided service. This is estimated since the Chinese market, by time, will become a more mature market. Otis elevator failure before 1986: Before OTISLINE were installed the service personnel were dispatched from local offices. With no interaction between the different offices, OTIS had a minimal level of communication throughout the entire cooperation regarding the service area. Due to this the knowledge sharing was very poor and each local office handled each service request single handed, minimizing the efficiency. Further, the communication throughout the organization was also very poor, where service problems never reached the senior management until they had become critical situations. All together this had a negative impact on the service time causing the customers unnecessary waiting time. In order to installing the OTISLINE a huge amount of data and time must have been required. The transformation must have been a challenge both for the employees as well as for the managers, whose task area now had been increased. While looking at the organization chart you see how complicated the way of communication was/is in the
all the way from top till bottom in the organization – there was a will to change.g. focusing primarily on: • Delivery Service • Delivery time • Response time • Solving cumulative issues • Product reliability • Customer service • Customer satisfaction • Speeding communication • Designing Quality products • Efficient design • Reducing costs • Minimizing inventory levels • Facilitating business processes • Enabling information between departments • Eliminating errors in processes • Reducing internal lead time • Monitoring the supply chain
. SIMBA through the different management models will continue the company’s improvements in many areas. The gain from the new system must have caused a tremendous impact when it comes to the communication speed between the lower organization layers to the top management. and OTIS was aware of what they needed and how the changes should be done. Additional to the OTISLINE another important IT application was implemented called REM elevator monitoring.organization. Otis used IT tool in 2004: The simple IT-tools used at OTIS. They had constructed a needed wave of change. This again created common standard work methods. Furthermore. Total Quality Management (TQM) and Lean manufacturing. all the way around themselves. An increasing of the company knowledge sharing and an improvement of the product reliability will therefore cause a higher customer satisfaction. This system enables the company to monitor an elevator control system and thereby detect problems before customers were even aware of them. was able to contribute with big improvements because of the sideway implementation and use of change management tools e. the implementation of the different programs such as OTISLINE. An important fact was that OTIS was opened minded towards these changes and was able to convince and really get through with their new vision to their employees. Together with the OTISLINE these two systems provide significant data. to improve customer service. The change management tools do not do it alone. The IT-tools was not only a new and improved work tool. which were implemented to optimize the entire work-flow from receiving an order till providing the actually hands-on service for customer. REM.
the most critical project. OTIS is able to deliver goods efficiently and avoid costs of lost.Business Transformation benefits: By engineering the SIMBA program through the standard-interface and modular based architecture. Also. factory and field operations through the web. and the 72 different types of motors ones used were reduced to 10. it changed the project architecture and the designs process. The transformation. the terminology used became standardized in order to avoid misunderstandings and create a more effective environment. the capabilities to make and revise plans are easier since changes made are visible all the time.
. stolen or damaged goods. Furthermore. In addition. These components have made it possible to monitor the whole chain and are effective in eliminating problems before they occur. Therefore. nowadays. E* Logistics. CLCs is capable of seeing all worldwide orders from the supply chain. everything became automated and the technology was able to handle the basic steps which made it possible to easily change an order. Ari Bousbibs vision “to become the recognized leader in service excellence among all companies – not just elevator companies – worldwide”. source suppliers. The standardization reduced the number of models used and lowered project costs in the value chain. Concerning field installation. That is what creates success. is on its way to reality. Prior to e*Logistics. The proposal’s information went directly into OTIS’ financial systems. effectiveness. from making things. the company set a date based upon ideal site conditions. centralization and standardization. In addition. instead of delivering the goods it manufactured. Therefore. through CLCs (Contract Logistics Centre’s). combined sales. Distinct engineering programs fell from more than 500 to 50. This reduces costs and time tremendously. the elements included in project proposal were done with minimal pieces of automation and data was dispersed through separate systems. Mentioned above are some of the benefits achieved and all components can be concluded with key-words such as availability. and components. Due to this program. As a result. in sales processing e*Logistics automated the workflow and helped key documents to circulate to all appropriate personnel. order fulfillment was achieved by concentrating the management of the supply chain. The company also has more control over the financial success since they can overview the whole process. OTIS moved from a push-system to a pull-system. OTIS is always striving to better itself and to further its company’s name in satisfying every customers need by always looking forward and continuing to create new goals and visions. to moving things is now a framework of the company. This enabled infinite amounts of information to circulate throughout OTIS and for employees to be in contact with the e*Logistics program.
accessible. lessening inventory level. but it more come from delayed1 response OTIS in handling customer demand at after sell service. need internet infrastructure to supporting e-business application. which can we see in the year 2002. From year to year. that is David. A number of improvement program is running parallelly.
. similar to other ERP program. Business operation with big coverage from various level of management conducting future finance planning and observation will be more easily to be estimated with accurate forecasting. promoting cooperation/collaboration between companies. OTIS conclude that contract of conservancy that canceled actually not because of unsatisfaction from customer/client. and eliminate waste material. operational area and factory. will be able to connect sale. supporting process of internal business. till after sell service including treatment product of that OTIS. OTIS in fact have repair system of information step by step. The information should be reliable. This company rely on application of ebusiness for: 1). they remain to allocation the resource that is needed by each project easily. Therefore. OTIS realize that there is no good relation between quality of product and cancellation tariff. ordering online and pricing which can create added value from value chain. OTIS wish to transform his operation integrated in one network. Advantage from this model OTISLINE. where chief of executive of UTC finally succeed to apply a system which can lessen long cycle in course of customer buyer behavior. First objective is to less sale time and to process order. a perfect installation with the customer desire. E-Logistic application give management a knowledge to control circumstance of business. and easily shared. which also provide the same specification but different name. 2). deliverance of more timely order although the the customer reside in State which there is no OTIS branch. Changing OTIS system of information need big effort from management. 3). start from process ordering of easier goods and shorten. its because the common database can allow every department of a business to store and retrieve information in real-time. connect all OTIS branch in all the world for the real time. operational in this way we know as Just In Time (JIT) system. The record will be kept in a database and give data calculation directly into OTIS financial system assisting to arrange lead-time.Analysis OTISLINE representing system of information applied by OTIS. If contract have been signed. With e-logistic. simultaneously to get benefit improvement. depend from the company implementation. applying e-commerce (electronic commerce). will make standardization in OTIS operation. and they have to work together. Then when running a project in a very big number and spreads in many countries. installation will conduct for the customer/client and evaluate the installation from process which as described in the contract. although they realize the target and production system is out of out of coverage in cloistered area and given high priority profit ratio and capital. the first person applying this system information is proposed by operating area manager. Applying of this OTISLINE.