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TOY SECTOR

TOY SECTOR

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Published by: chandan singh on Mar 02, 2011
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TOY SECTOR

CHANDAN SINGH

OVERVIEW ‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ INTRODUCTION MAJOR PLAYER OF TOYS TOY INDUSTRIES MARKET SHARE OF MARKET LEADER CURRENT TRENDS IN TOYS SWOT ANALYSIS CHALLENGES IN TOY INDUSTRY CONCLUSSION .

‡ India has around 800 toys and games manufacturer.INTRODUCTION toys industries are the most popular industries in the world . as well as sporting goods industries in India which is one hundred and sixteen years old is spread over the length of the country ‡ . ‡ On the other hand toys attract each individual.

MATTEL. FUNSKOOL. INC.MAJOR PLAYERS OF TOYS IN TOYS ‡ ‡ ‡ LEGO. .

company came to be called Lego.lego trains. ‡ Eg:. space robots.town and cities. who began making wooden toys in 1932. a carpenter from Billund Denmark. .pirates. The Lego Group began in the workshop of ole Kirk.bionicles etc. ‡ In the year 1934.LEGO TOY ‡ Lego group is a privately held company Based in Billund Denmark ‡ Lego consists of colorful interlocking plastic bricks and an accompanying array of gears .Atlantis. Christiansen. minifigures and various other parts.

from infancy to adolescence. Funskool consistently creates toys that become the firm favourites of children. for different ages. and Hasbro Inc..The Funskool ‡ Funskool was set up in the year 1987 ‡ The Funskool is the joint venture between the Indian tyre giant MRF. By understanding the changing needs of children .. Nesting Eggs . ‡ Eg:-Mastermind. over the years. Stacking Drums. ‡ Funskool has created featuring the latest trendsetter brands for boys and girls. making us undoubtedly the largest toy company in India. a leading toy company.

Hot wheel and Matchbox . Today the Barbie line is responsible for more than 80% of Mattel's profits. American girl dolls. Masters of universe. . ‡ It was founded in 1945 Harold Matt Matson and Elliot Handler (hence the name "matt-el"). board games ‡ in the early 1980s. is the world largest toy company.Mattel group ‡ Mattel inc.cars . ‡ The products it produces include Barbie dolls. video games consoles.

‡ The Mattel Group -Mattel company market share 20% in India. ‡ Funskool had outdone the industry growth to grow at 28 per cent in the past year and its turnover stands at Rs 60 crore.500 crore at retail value . ‡ The Indian toy market is estimated at Rs 1. Worldwide. ‡ The Indian toy industry's prospects are looking up. the toys market stands at $70 billion. and it is likely to maintain the current growth rate of 10-15 per cent in the next 10 years .Market share of market leaders ‡ Lego has increased its market share to 69% in sales.

Barbie dolls Hot wheel Matchbox .Product line in toy industry.

. ‡ Organic and Green Toys ‡ Interactive and Digital Toys.Current trends in toys In toys ‡ Budget Toys. ‡ Movie Toys.

‡ Reputation of brand and customers. strong name. . WEAKNESSES ‡ Price of the course is expensive. ‡ There are not many of Lego educations centers in the world. ‡ Playful learning ‡ It is a good idea that there are education centers in the world. ‡ Not reachable for the whole world. ‡ Difficult managing of the program.SWOT.ANALYSIS STRENGTHS ‡ Famous brand.

THREATS ‡ Others companies offering the same service.Indian sporting goods industry is concentrated mainly in the cottage and small-scale sector. ‡ Employment opportunities. ‡ Less market share . Opportunities in toy industries ‡ Eco friendly toys. ‡ The only thing that is missing is international orientation. ‡ Media. . ‡ Others brands seek to interfere on the market.

‡ Tax barrier. ‡ Metal toys. ‡ The toy industry with its ravenous hunger for plastic. cardboard and manpower result in high price. .Challenges in toy industries ‡ Chinese toys.

scope in sports and toys industries is vast and at last. both entertain us . so it is evergreen field. many other companies emergence indicate the arrival and profitability of these companies everywhere. ‡ toy industries have been providing many toys for infants children's of different age group.Conclusion ‡ Sports industries not only reduces unemployment problem but also increases standard of sports. ‡ Sports goods reduces the risks in sports events. Same in case of toy industries because its scope is very large and never end through out.

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