EMDI PGDAC 2010 PRESENTS

SAVE WATER MEDIA CAMPAIGN

SAVE WATER CAMPAIGN
‡ OUR BRIEF ‡ PROJECTING A SERIOUS ISSUE LIKE SAVE WATER WITH A LIGHT TONE

SAVE WATER CAMPAIGN
‡ OUR OBJECTIVE ‡ HELPING OUR TARGET AUDIENCE REALISE THE IMPORTANCE OF SAVING EVERY DROP OF POTABLE WATER AND PREVENTING WASTAGE OF PRECIOUS WATER

SAVE WATER CAMPAIGN
‡ OUR TARGET AUDIENCE ‡ 18 TO 26 YEAR OLDS ACROSS INDIA

SAVE WATER CAMPAIGN
‡ OUR PREFERRED MEDIUM ‡ TELEVISION ‡ RADIO ‡ INTERNET

SAVE WATER APPROACH
‡ CAUSE: MAD OVER WATER / PAANI BACHAO PAAGALPAN ‡ THEME: I WILL GO TO ANY EXTENT TO SAVE WATER ‡ WE USE AN APPROACH WHEREIN WE MAKE YOUNG ADULTS REALISE THE IMPORTANCE OF SAVING WATER THROUGH TEENAGED/RELATIVELY YOUNGER CHILDREN

SAVE WATER TELEVISION COMMERCIAL
‡ DURATION: 30 SECONDS ‡ LANGUAGE: REGIONAL/ ENGLISH ‡ BACKGROUND SCORE: TRAFFIC, DRUMS, WHISTLES, VOICE OVER ‡ MESSAGE: I WILL DO ANYTHING TO SAVE WATER. WHAT ABOUT YOU?

SAVE WATER TELEVISION COMMERCIAL
‡ WE ARE FAMILIAR WITH INSTANCES OF TAP WATER LEFT RUNNING. ‡ SHAVING ‡ BRUSHING TEETH ‡ RINSING

SAVE WATER TELEVISION COMMERCIAL
‡ OUR MOTIVE IS TO TEACH OUR TG THE IMPORTANCE OF SAVING WATER BY SOMEONE MUCH YOUNGER TO THEM. ‡ THIS BRINGS ABOUT A FEELING OF GUILT AMONGST OUR TG BUT MANAGES TO KEEP THE TONE LIGHT

SAVE WATER TVC CONCEPT

A LITTLE BOY LOOKS UP AND THEN DOWN, TOWARD HIS FRIEND IN FEAR.

SAVE WATER TVC CONCEPT

THE CHILD IS HANGING FROM THE ROPE, NEAR THE FIRST FLOOR WINDOW OF A BUILDING AND LOOKS AT HIS FRIEND BELOW WITH A TERRIFIED EXPRESSION AS IF TRYING TO SAY HE CANT CLIMB ANY FURTHER BECAUSE HE IS AFRAID.

SAVE WATER TVC CONCEPT THE LITTLE BOY S FRIEND WHO IS STANDING BELOW, ENCOURAGES HIM AND ASKS HIM TO GO ON. HE ASKS HIM BACHANA HAI NA??

SAVE WATER TVC CONCEPT

THE CHILD NODS WITH A DETERMINED EXPRESSION AND CONTINUES TO CLIMB. FROM THE WINDOW, THE CHILD WATCHES A YOUNG MAN SHAVING.

SAVE WATER TVC CONCEPT

THE MAN LEAVES THE TAP WATER RUNNING WHILE GOING TO ANSWER THE TELEPHONE/OR WHILE SPEAKING TO SOMEBODY IN THE ADJOINING ROOM.

SAVE WATER TVC CONCEPT

THE CHILD QUICKLY CLIMBS INTO THE WINDOW, TURNS THE TAP OFF AND LEAVES A STICKER/TAG/POST -IT ON THE TAP.

SAVE WATER TVC CONCEPT

THE YOUNG MAN COMES BACK INTO THE ROOM AND IS SURPRISED TO SEE A POST IT/STICKER/TAG ON THE TAP WHICH READS PLEASE REMEMBER TO TURN OFF THE TAP NEXT TIME

SAVE WATER TVC CONCEPT

CURIOUS, THE YOUNG MAN LOOKS OUT THE WINDOW TO SEE A BUNCH OF CHILDREN HOLDING UP SAVE WATER SLOGANS. VOICE OVER AND LOGO WINDOW.

SAVE WATER TVC CONCEPT
‡ DURATION: 30 SECONDS ‡ LANGUAGE: REGIONAL/ ENGLISH ‡ BACKGROUND SCORE: TRAFFIC, DRUMS, WHISTLES, SIRENS, VOICE OVER ‡ MESSAGE: I WILL DO ANYTHING TO SAVE WATER. WHAT ABOUT YOU?

SAVE WATER TVC CONCEPT

A FIRE TRUCK IS SEEN SPEEDING THROUGH THE ROADS AND ENTERING THE COMPOUND OF A BUILDING

SAVE WATER TVC CONCEPT

THERE IS A BUZZ AMONGST EVERY ONE. PEOPLE ARE WONDERING WHERE IS THE FIRE. THE FIRE TRUCK S LADDER IS SENT UP TO THE WINDOW OF A CERTAIN HOUSE.

SAVE WATER TVC CONCEPT

A CHILD DRESSED LIKE A FIREMAN CLIMBS OUT OF THE TRUCK AND CLIMBS UP THE LADDER

SAVE WATER TVC CONCEPT

THE CHILD CLIMBS INTO THE WINDOW OF A HOUSE AND TURNS OFF A RUNNING WATER TAP

SAVE WATER TVC CONCEPT

THE LADY OF THE HOUSE LOOKS SHOCKED AND SAYS YEH KYA PAAGALPAN HAI?? THE BOY CHEEKILY REPLIES PAANI BACHANE KE LIYE KUCH BHI KAREGA

SAVE WATER TVC
‡ WHY WILL THIS WORK? ‡ When a kid tries to teach an adult, it always leaves an impact. ‡ When a kid thinks its not stupid to save water, neither should you.

SAVE WATER RADIO COMMERCIAL
‡ DURATION: 30 SECONDS ‡ LANGUAGE: REGIONAL ‡ MESSAGE: I WILL DO ANY THING TO SAVE WATER

SAVE WATER RADIO COMMERCIAL
‡ SCENARIO MOTHER AND DAUGHTER ARE TRYING TO WAKE UP SUNNY ‡ MOTHER SUNNY BETA UTHO!! ‡ DAUGHTER BHAIYA UTHO UTHO JALDI ‡ SUNNY MOANS IN HIS SLEEP, MUMBLES GARBLED WORDS

SAVE WATER RADIO COMMERICAL
‡ MOTHER (IRRITATED) RUKO ISPAR EK BUCKET PAANI DAAL DETE HAI, APNE AAP JAAG JAYEGA, PINKY JAAKE PAANI LE AAO ‡ PINKY MUTTERS: PAANI? ‡ SOUND OF A SPLASH

SAVE WATER RADIO COMMERCIAL
‡ SUNNY WAKES UP CRYING ALOUD YEH KYA?? JUICE KYU PHEKA MUJHPAR ‡ MOTHER EXCLAIMS: PINKY MAINE PAANI LAANE KO KAHA THA ‡ PINKY: MOM!! PAANI BACHANE KE LIYE KUCH BHI KAREGA ‡ FOLLOWED BY VOICE OVER

SAVE WATER CAMPAIGN
‡ AN INTERNET CAMPAIGN USING SOCIAL NETWORKING AND BLOGGING WEBSITES ‡ PAANI BACHAO PAGALPAN FLASH COMMERCIALS ON POPULAR WEB PAGES ASKING YOU HOW FAR WILL YOU GO TO SAVE WATER?

SAVE WATER CAMPAIGN
‡ YOUNGSTERS CAN BLOG AND SHARE THEIR IDEAS ON WATER CONSERVATION ‡ ATTEND RALLIES, EVENTS ETC AS A FIRST STEP IN SAVING WATER ‡ WORLDWIDE INTERNET CAMPAIGN

CAMPAIGN PRESENTED BY
‡ DIVITA GUPTA ‡ SAURABHH DUBEY ‡ PRERNA PUROHIT ‡ KHUSHBU HISARIA

THANKYOU

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