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Project Report On

RELIANCE LIFE INSURANCE COMPANY LIMITED

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Partial fulfillment of the requirements of two years full time Master of Business Management (MBA)

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CONTENTS
Preface--------------------------------------------------- (3) Certificate------------------------------------------------ (4) Acknowledgement-------------------------------------- (5) Executive Summary------------------------------------- (6) Index----------------------------------------------------- (7)

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EXECUTIVE SUMMARY

Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Company Limited. Reliance Life Insurance Company Limited is officially launched on February 1, 2006. This was after obtaining the required regulatiry approvals from the Registrar of Companies and the Insurance Regulatory and Development Authority. Reliance Life Insurance is the part of the Reliance Capital. Reliance Life Insurance has plenty of plans on the anvil. It has also 118 branches, with strong presence in South and a bouquet of products catering savings protection and investment need of individuals and corporate. The head-office of it is at Chennai. The company has already added 600 employees in addition to the 1000 plus staff of the erstwhile AMP Sanmar Life Insurance Company Limited. Reliance Life Insurance aims to be the consumer’s preferred life insurer by understanding and meeting his needs. Think Bigger, Think Better!

INDEX

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CHAPTER SUBJECT NO. 1 INSURANCE INDUSTRY 1.1 Meaning of Insurance 1.2 Importance of Insurance 1.3 Difference between Insurance and Assurance 1.4 Principles of Insurance 1.5 History of Insurance 1.6 Time line in Insurance history 1.7 Meaning of Life Insurance 1.8 History of Life Insurance 1.9 Key features of Life Insurance 1.10 Benefits of Life Insurance 1.11 Role of Life Insurance in the growth of economy 2 INTRODUCTION TO THE COMPANY 2.1 About Reliance Life Insurance 2.2 History 2.3 Journey so far 2.4 Role of IT at Reliance Life Insurance 2.5 Mission 2.6 Core Values 2.7 Future Plans 2.8 Head – Office 2.9 Branches 3 PRODUCT MIX 3.1 Traditional Plans 3.2 Unit linked Plans 4 HUMAN RESOURCE MANAGEMENT 4.1 Recruitment 4.2 Selection 4.3 Training and Development 4.4 Career Development 4.5 Communication 4.6 Incentives 4.7 Services 4.8 Performance Appraisal 4.9 Organizational form and Structure 4.10 Department

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MARKETING DEPARTMENT 5.1 Distribution Channel 5.2 Promotional Programmes and Target segment 5.3 Comparative Study RESEARCH METHODOLOGY 6.1 Objective of the study 6.2 Questionnaire 6.3 Sampling Method and Sampling Size 6.4 Limitations 6.5 Analysis of Questionnaire 6.6 SWOT Analysis FINANCE DEPARTMENT CONLUSION BIBLIOGRAPHY AND REFRENCES APPENDIX

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CHAPTER-1 INSURANCE INDUSTRY

1.1 MEANING OF INSURANCE

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Thesis. as people prefer small fixed liability instead of big uncertain and changing liability.” The other party called insured pays in exchange a fixed sum known as premium. 1. Insurance is desired to safeguard oneself and one’s family against possible losses on account of risks and perils. which may be certain or uncertain. It provides financial compensation for the losses suffered due to the happening of any unforeseen events. Insurance is a collective bearing of risk.2 IMPORTANCE OF INSURANCE Projects. Insurance can be defined as a “legal contract between two parties whereby one party called insurer undertakes to pay a fixed amount of money on the happening of a particular event.com 7 . Insurance is a financial device to spread the risks and losses of few people among a large number of people. Dissertation – projectsparadise.Insurance may be described as a social device to reduce or eliminate risk of loss to life and property.

The major issue right now is the hike in FDI (Foreign Direct Investment) limit from 26% to 49% in the insurance sector. Though market share of LIC has been affected. Insurance services play predominant role in the process of financial intermediary. Also the penetration of insurance in Projects. new distribution channels. Rural marketing of insurance. Today insurance industry is one of the most growing sectors in India. insurance brokers’ regulation. This would lead to more capital inflow by foreign partners. The scope of the study of insurance industry of India would be very great as there are ongoing developments in the industry after the opening of the sector. which require study. There is lot of potential in the Indian Insurance Industry. incentive scheme of development officers of LIC etc. Thesis. Right now the insurance industry has great opportunities in a country like India or China which huge population. Government may in near future allow 49% FDI in Insurance. it has improved in terms of efficiency. Dissertation – projectsparadise.Insurance constitutes one of the major segments of the financial market. There are number of other hot topics like penetration of Health Insurance. So it offers lot of scope for studying the insurance industry. new product ranges. There are many issues.com 8 . Another major issue is the effects on LIC after the entry of private players in the market.

Projects.India is very low in both life and non-life segment so there is lot potential to be tapped. fire. there is an assurance from the insurance company to make payment under the policy either on the maturity or at earlier death. we have to start with the basics of insurance. The word assurance indicated certainty. On the other hand the word insurance was used to denote indemnity type of insurances where the insurance company was liable to pay only in case of the loss damage the property. In life insurance. Dissertation – projectsparadise. So first we understand what is insurance? How the word ‘insurance’ is different from the word ‘assurance’? etc. From 1826.3 DIFFERENCE BEETWEN INSURANCE AND ASSURANCE Assurance is older in history and it was used to describe all types of insurances.com 9 . the term assurance came to be used only for the risks covered by life insurance and the term insurance was exclusively used to denote the risks covered by marine. etc. 1. Before starting the discussion on insurance industry and related issues. The insured event was bound to happen sooner or later under assurance but the event insured against may or may not happen under insurance. Thesis.

Dissertation – projectsparadise.4 PRINCIPLES OF INSURANCE An insurance contract is based on some basic principles of insurance. Both the parties should disclose all material information regarding the subject matter of insurance. The scope of the word. the insurer is entitled to recover from a negligent third party any loss payments made to the 10 Projects. insurance is wider.com . The insurer before the settlement of the claim may exercise the right. Thesis. 1. the insured is not entitled to make a profit on his loss. he shall be fully indemnified only to the extent of loss. (3) Principle of subrogation This means the insurer has the right to stand in the place of the insured after settlement of claims in so far as the insured’s right of recovery from an alternative source is involved. (1) Principle of “Uberrima Fides” or Principle of utmost good faith It means “maximum truth”.The principle of “indemnity” applies to “insurance contracts”(non-life) only. In other words. In other words. (2) Principle of indemnity This means that if the insured suffers a loss against which the policy has been made.

com 11 . (5) Principle of insurable interest The assured must have insurance interest in the life or property insured. The concept of ‘Third Party Claims’ is based on the same principle. Insurable interest is that interest which considerably alters the position of the assured in the event of loss taking place and if the event does not take placed. (4) Principle of causa proxima The cause of loss must be direct and an insured one in order to claim of compensation.insured. Thesis. 1. The purposes of subrogation are to hold the negligent person responsible for the loss and prevent the insured from collecting twice for the same loss. Dissertation – projectsparadise.5 HISTORY OF INSURANCE Projects. he remains in the same old position.

which were later repaid with interest when the goods arrived safely. The insurance Projects. Life insurance in its modern form came to India from England in 1818.com 12 . This coffee house became so popular that Lloyd’s became the one of the first modern insurance companies by the end of the eighteenth century. Thesis. The early history of insurance in India can be traced back to the Vedas. The Aryans practiced some form of ‘community insurance’ around 1000 BC. These companies were empowered to write fire and life insurance as well as marine. The concept of insurance as we know today took shape in 1688 at a place called Lloyd’s Coffee House in London where risk bearers used to meet to transact business. is found in the Rig Veda. The Oriental Life Insurance Company was the first insurance company to be set up in India to help the widows of European community. Dissertation – projectsparadise.The concept of insurance is believed to have emerged almost 4500 years ago in the ancient land of Babylonia where traders used to bear risk of the carvan by giving loans. With a view to providing fire insurance facilities. The Great Fire of London in 1966 caused huge loss of property and life. The Sanskrit term ‘Yogakshema’ (meaning well being). Nicholas Barbon set up in 1967 the first fire insurance company known as the Fire office. Dr. the name of Life Insurance Corporation of India’s corporate headquarters. Marine insurance companies came into existence by the end of the eighteenth century.

expenditure and management of these companies. irregularities and dubious investment practices by scores of companies. 1938.com . the first comprehensive legislation governing both life and non-life branches of insurance were enacted to provide strict state control over insurance business. came into existence in 1870 to cover Indian lives at normal rates. This amended insurance Act looked into investments. 16 foreign insurers. The Life Insurance Corporation of India (LIC) was set up in 1956. By the mid.companies. Insurance business flourished and so did scams. the Bombay Mutual Life Assurance Society.1950s there were 154 Indian insurers. As a result the government decided to nationalize the life assurance business in India. and 75 provident societies carrying on life insurance business in India. The Insurance Act. which came into existence between 1818 and 1869. Dissertation – projectsparadise. The nationalization of life insurance was followed by general insurance in 1972. Thesis. The first Indian insurance company. treated Indian lives as subnormal and charged an extra premium of 15 to 20 per cent.6 TIME LINE IN INSURANCE HISTORY (MAJOR LANDMARKS) 1818 British introduced the life insurance to India with the 13 Projects. 1.

com 14 . The Indian Life Assurance Company Act enacted to regulate the life insurance business. 1956 1972 1993 Malhotra committee was constituted under the chairmanship of former RBI chief R. General Insurance Corporation (GIC) came into being. N. 1850 Non life insurance started with Triton Insurance Company. 1994 Projects. Dissertation – projectsparadise.establishment of the Oriental Life Insurance Company . 1870 1912 1938 The Insurance Act was enacted. Thesis. in Calcutta. Non-life business nationalized. Government took over 245 Indian and foreign insurers and provident societies. Malhotra committee recommended reentry of private players. Nationalization took place. Malhotra to draw a blue print for insurance sector reforms. Bombay Mutual Life Assurance Society is the first India owned life insurer.

Dissertation – projectsparadise. HDFC were first private players to sell insurance Policies.7 MEANING OF LIFE INSURANCE There are three parties in a life insurance transaction: the insurer.com 15 . 2000 IRDA started giving license to private insurers. 1. although the owner and Projects.1997 IRDA (Insurance Regulatory and Development Authority) was set up as a regulator of the insurance market in India. ICICI Prudential. and the owner of the policy (policyholder). the insured. 2001 2002 Bank allowed to sell insurance plans as TPAs enter the scene. Royal Sundaram was the first non-life private player to sell an insurance policy. insurers start setting non-life claims in the cashless mode. Thesis.

The policy does not accumulate cash value. Projects. Thesis. • Permanent life insurance is life insurance that remains in force until the policy matures. Another important person involved in a life insurance policy is the beneficiary.com 16 . The primary advantages of whole life are guaranteed death benefits. Dissertation – projectsparadise. fixed and known annual premiums. • Universal life insurance (UL) is a relatively new insurance product intended to provide permanent insurance coverage with greater flexibility in premium payment and the potential for a higher internal rate of return. The beneficiary is the person or persons who will receive the policy proceeds upon the death of the insured. and mortality and expense charges will not reduce the cash value shown in the policy. • Whole life insurance provides for a level premium. A universal life policy includes a cash account. Premiums increase the cash account. and not a savings and investment product. and a cash value table included in the policy guaranteed by the company. If you want insurance protection only. buy a term life insurance policy. unless the owner fails to pay the premium when due. guaranteed cash values.the insured are often the same person. Life insurance may be divided into two basic classes – term and permanent. • Term life insurance provides for life insurance coverage for a specified term of years for a specified premium.

500 years ago. Over 5000 years ago. Piracy. and a surcharge to cover the possibility of loss. In 2100 BC. Check the National Association of Insurance Commissioners website (www. insurance was seen as a preventative measure against piracy on the sea. in the ancient land of Babylonia. plan to hold it for at least 15 years. In effect. in fact. Protecting against risk is what insurance is all about. or freight. 1. the entire shipment would not be lost. or other cash value policy.org/cis) or your local library for information on the financial soundness of insurance companies. in China. It formalized concepts of “bottomry” referring to vessel bottoms and “respondentia” referring to cargo.com 17 . the Code of Hammurabi granted legal status to the practice. Canceling these policies after only a few years can more than double your life insurance costs. Such contracts contained three elements: a loan on the vessel. Thesis. cargo. traders used to bear risk of the caravan trade by giving loans that had to be later repaid with interest when the goods arrived safely. a number of ships would carry a portion of another ship's cargo so that if one ship was captured.naic.If you want to buy a whole life.8 HISTORY OF LIFE INSURANCE Risk protection has been a primary goal of humans and institutions throughout history. that as a way of spreading the risk. nearly 4. ship owners were the insured and lenders were the underwriters. In another part of the world. These provided the underpinning for marine insurance contracts. an interest rate. was so prevalent. Dissertation – projectsparadise. universal life. Projects.

or as they were known then.Life insurance came about a little later in ancient Rome. commerce. where burial clubs were formed to cover the funeral expenses of its members. as well as help survivors monetarily. around 450 A. The term suggests that a form of "community insurance" was prevalent around 1000 BC and practiced by the Aryans.D. theft. Lloyd's Coffee Projects.. burial societies were formed in the Buddhist period to help families build houses. life insurance in England was vigorously promoted in the three decades following the Glorious Revolution of 1688. and even imprisonment. most of the concepts of insurance were abandoned. During the feudal period. For instance. Dissertation – projectsparadise. is derived from the Rig Veda. but aspects of it did continue through the Middle Ages. The type of insurance we see today owes it's roots to 17th century England. With Rome's fall. and insurance would again reemerge. flood. early forms of insurance ebbed with the decline of travel and long-distance trade. particularly with merchant and artisan guilds. disability. and to protect widows and children. Insurance in India can be traced back to the Vedas. transportation. Thesis. And similar to ancient Rome.com 18 . Lloyd's of London. But during the 14th to 16th centuries. yogakshema. death. Modern Insurance Illegal almost everywhere else in Europe. the name of Life Insurance Corporation of India's corporate headquarters. These provided forms of member insurance covering risks like fire.

Insurance moves to America The U. The year 1735 saw the birth of the first insurance company in the American colonies in Charleston. ship owners and underwriters met to discuss and transact business deals. The Presbyterian Synod of Philadelphia in 1759. on May 22. Reacting against such practices. in fact. Thesis. Dissertation – projectsparadise. sponsored the first life insurance corporation in America for the benefit of ministers and their dependents. The key to its success was reducing the opposition from religious groups. in Philadelphia.House. was the location where merchants. Gambling was so rampant.” Making wagers on people's deaths ceased in 1774 when parliament forbade the practice.S. The Projects. 1761. SC. that life insurance really took off in a big way. And the first life insurance policy for the general public in the United States was issued. In 1835. But it wasn't until 80 years later (after 1840). life insurance also appealed strongly to the gambling instincts of England's burgeoning middle class. insurance industry was built on the British model. 79 merchant underwriters broke away in 1769 and two years later formed a “New Lloyd’s Coffee House” that became known as the “real Lloyd’s.com 19 . Massachusetts became the first state to require companies by law to maintain such reserves. Two years later. bets were placed at Lloyd’s on their anticipated dates of death. the infamous New York fire drew people's attention to the need to provide for sudden and large losses. that when newspapers published names of prominent people who were seriously ill. While serving as a means of risk-avoidance.

while fraternal orders provided low-cost. such fraternal orders continue to provide insurance coverage to members. public liability insurance. Employees contribute a certain percentage of the premium for these policies. As America moved from a colonial outpost to an independent force. providing not just life insurance. land diversity and the overwhelming desire to be independent. many societies were founded to insure the life and health of their members. gained importance and acceptance? More advancement was made to insurance during the process of industrialization. which first made its appearance in the 1880s. the US market developed somewhat differently from that of the United Kingdom. During the 19th century. the British government passed the Workmen's Compensation Act. from a farming country to an Projects. as do most labor organizations. With the creation of the automobile. membersonly insurance. but sickness and accident benefits and old-age pensions. Final Thoughts Even though the American insurance industry was greatly influenced by Britain. In 1897. Many employers sponsor group insurance policies for their employees. Thesis. wherein the risks are spread among several companies. Even today.com 20 . Dissertation – projectsparadise. was devised specifically for such situations. which made it mandatory for a company to insure its employees against industrial accidents.great Chicago fire of 1871 further emphasized how fires can cause huge losses in densely populated modern cities. Contributing to that was America's size. The practice of reinsurance.

offering new types of coverage and diversified services for an increasingly complex country. Dissertation – projectsparadise. 3) Death Benefit: The primary feature of a life insurance policy is the death benefit it provides.industrial nation. provided the premiums have been paid and the policy has not been surrendered. 2) Assignment: If your intention is that your policy monies should go only to a particular person.9 KEY FEATURES OF LIFE INSURANCE 1) Nomination: When one makes a nomination. Insurance became more sophisticated. The nominee has only the right to receive the policy monies in case of your death within the term of the policy. 1.com 21 . the insurance business developed from a small number of companies to a large industry. you need to assign the policy in favor of that person. 4) Cash Value: - Projects. Permanent policies provide a death benefit that is guaranteed for the life of the insured. Thesis. as the policyholder you continue to be the owner of the policy and the nominee does not have any right under the policy so long as you are alive.

sometimes a provision is available that will allow her to convert her policy to a permanent one without providing additional proof of insurability. It equals the amount a policy owner would receive. If one owns a term policy. 8) Conversion from Term to Permanent: When in need of temporary protection. Dissertation – projectsparadise. 7) Policy Loans: Some life insurance policies allow a policy owner to apply for a loan against the value of their policy.The cash value of a permanent life insurance policy is accumulated throughout the life of the policy. one of which is toward the purchase of additional coverage. 6) Paid-Up Additions: Dividends paid to a policy owner of a participating policy can be used in numerous ways. called paid-up additions. 9) Disability Waiver of Premium Projects. 5) Dividends: Many life insurance companies issue life insurance policies that entitle the policy owner to share in the company's divisible surplus. Thesis.com 22 . if the policy were surrendered before the insured's death. This feature allows the policy owner an easily accessible loan in times of need or opportunity. Either a fixed or variable rate of interest is charged. after any applicable surrender charges. individuals often purchase term life insurance.

Dissertation – projectsparadise. 2) Tax Deduction: Under section 80C of the Income Tax Act of 1961 one can get tax deduction on premiums up to one lakh rupees. It guarantees that coverage will stay in force and continue to grow 1.com 23 . Thesis. Projects.10 BENEFITS OF LIFE INSURANCE 1) Risk cover: Life Insurance contracts allow an individual to have a risk cover against any unfortunate event of the future. Life Insurance policies thus decrease the total taxable income of an individual.Waiver of Premium is an option or benefit that can be attached to a life insurance policy at an additional cost.

Dissertation – projectsparadise.com 24 .11 ROLE OF LIFE INSURANCE GROWTH OF THE ECONOMY IN THE The Life Insurance Industry has an enviable track record among public sector units. Through investments in the Government sector and socially. The ventures initiated by the industry in the areas of Mutual Fund.oriented sectors the Industry has contributed immensely to the nation's development. Thesis. Projects. 1. The industry is recognized as one of the largest financial Institutions in the country. It has a Consistent profit and dividend paying record accompanied by a steady growth in its financial resources. 4) Retirement Planning: What had provided protection against the financial consequences of premature death may now be used to help them enjoy their retirement years. Moreover the cash value can be used as an additional income in the old age.3) Loans: An individual can easily access loans from different financial institutions by pledging his insurance policies. 5) Educational Needs: Similar to retirement planning the cash values that flow from ones life insurance schemes can be utilized for educational needs of the insurer or his children.

To protect the country's foreign exchange reserves.Housing Finance has done exceedingly well in recent years. CHAPTER-2 INTRODUCTION TO THE COMPANY Projects.com 25 . Thesis. Dissertation – projectsparadise. the reinsurance arrangement are so organized that maximum retention is made possible within the country while at the same time protecting interests of the policy holders.

Reliance Capital is one of India’s leading private sector financial services companies. and ranks among the top 3 private sector financial services and banking companies. in terms Projects. of the Reliance . Dissertation – projectsparadise.Anil Dhirubhai Ambani Group.1 ABOUT RELIANCE LIFE INSURANCE Reliance Life Insurance Company Limited is a part of Reliance Capital Ltd.2.com 26 . Thesis.

It was in August 2005 that the ball was set rolling when Reliance Capital Limited. This was after obtaining the required regulatory approvals from the Registrar Of Companies and the Insurance Regulatory and Development Authority.com . private equity and other activities in financial services. life and general insurance. the financial arm of Reliance – Anil Dhirubhai Ambani Group 27 Projects. Thesis. proprietary investments. stock broking. 1934. Reliance Capital Limited (RCL) is a Non-Banking Financial Company (NBFC) registered with the Reserve Bank of India under section 45-IA of the Reserve Bank of India Act. Reliance Capital has interests in asset management and mutual funds. Reliance Capital sees immense potential in the rapidly growing financial services sector in India and aims to become a dominant player in this industry and offer fully integrated financial services. Reliance Life Insurance is another steps forward for Reliance Capital Limited to offer need based Life Insurance solutions to individuals and Corporate. Dissertation – projectsparadise. 2.of net worth. 2006.2 HISTORY Reliance Capital Limited announced the launch of its life insurance business on February 1.

(ADAG) – announced the requisition of 100% shareholding in AMP Sanmar Life Insurance Company Limited. 2006 January 17: ‘Optimising Mr. Nandgopal participates in a one-day conference on growth opportunities through Distribution Matrix: Anil Dhirubhai Ambani Group (ADAG) announces the acquisition of 100 percent shareholding in AMP Sanmar Life Insurance Projects.com 28 .3 JOURNEY SO FAR… 2005 August: Co Ltd. The company will issue all policy contracts under the Reliance Life Insurance Company limited name. Dissertation – projectsparadise. 2. Thesis. All the existing policy contracts also stand transferred to the Reliance Life Insurance entity with all the original contractual terms and commitments intact. and the formal transfer of shares took place in October 2005.

4th Floor. February 16. 17. First Floor. KV Srinivasan and Mr. Sureshbabu also graced the occasion. March 6: Shifting to the new premises at Churchgate commences. with fail-over capability to their Chennai Data Centre Projects. February 26: A Puja held at the Churchgate office situated in Express Building. Nandgopal. # 39.com 29 . Mumbai. Mr. March 7: The new office at Chennai. Functional Heads. at the Trapezium. Regional Managers and Regional Sales Managers. Amitabh Jhunjhunwala. 14 ‘E’ Road. 18: Strategy meet at the Reliance Management Institute.‘Emerging Bancassurance’ organized by the Asia Insurance Post at the Taj President. Mr. Amongst those who participate are the CEO. February 1: Rliance Life Insurance officially launched. inaugurated by their CEO Mr. 2. Dissertation – projectsparadise. Nelson Manickam Road. Amitabh Chaturvedi and Mr.4 ROLE OF INSURANCE IT AT RELIANCE LIFE 1) World Class Data Centre: They plan to establish a Primary Data Centre at Navi Mumbai (Dhirubhai Ambani Knowledge City) which will cater to their company needs across India. March 1: Churchgate office inaugurated by Mr. COO. Mumbai. Nandgopal. Thesis.

within the same business day in occurance if an incident or Disaster happens. 4) Web Portal: This portal will be an interface between both internal employees and their external users. This will enable their associates to work faster and better with high-speed Internet connectivity and also ensure faster Turn Around Time for their customers. 5) R World: 30 Projects. Some of the functions included in their portal are Policy Tracking Systems. which cater services to internal and external queries and complications. 3) Customer Care Centre: They will host a centralized Customer Care Centre at Dhirubhai Ambani Knowledge City at Navi Mumbai. Under Writing Medical System.com . A customer Relationship Management Tool (CRM) and Lead Management System (LMS) are in progress. Thesis. Dissertation – projectsparadise. and Agent Management System etc. Quality Checking System. Corporate News. 2) Inter Office Connectivity: All their Branch / Area and Regional offices will be interconnected to their Data Centre with a 24x7 access to Core Applications like Lotus Mail. Life-Asia and Internet Applications.

9) Document Management System: Projects. 8) Advisor Lounge: It is a dedicated area for Reliance Life Insurance Agents/Advisors in all the branches across India. Policy Servicing SMS like Premium Receipt and Renewal Premium reminders etc. Dissertation – projectsparadise. Policy Dispatch Details. 7) Life and Group Asia: Single Life and Group Life details will be captured and managed by Life and Group Asia. Thesis. Employee Alerts will include Company News and Welcome/Birthday/Anniversary message etc. and Policy Services to their existing customers. Agents/Advisors and Lead Generators. Products. where their Advisors can bring in the prospects and can have discussions across the table and they can create and print quotes. The Agents/Advisors can use this area to service their existing customers. This Lounge will be equipped with desktops and printers with Internet connectivity. 6) SMS Alerts: SMS Alerts will be provided to their Sales Managers about the latest happenings like Contests and Campaigns.com 31 . Customer Alerts will include Welcome/Birthday/Anniversary message.Reliance Mobile R-World will provide online information about their Company. A common middleware between these applications will enable Group Life Customers to view their individual Single Life Insurance Plan details taken with Reliance Life Insurance and vice versa.

customer care and employee focus. 11) SAP – ERP Modules: SAP (Finance and HR Modules). Dissertation – projectsparadise.com 32 . will automate the Expense. The aim of the company is to Think Bigger and Think Better.5 MISSION The mission of Reliance Life Insurance Company Limited is to be the best in every sphere. Thesis.6 CORE VALUES Reliance Life Insurance Company Limited has some core values which are listed as follows: Projects.business results. 2. This application will enable them to have a paperless office and thus mitigate the risk of losing vital records/papers.DMS will enable both policy issuance and contract servicing through an automated workflow. 10) Wireless Data Access: This will enable identified Top Sales Managers and Top Advisors to access real time data for both LMS and CRM on the fly through Handheld PDA device. 2. which yields a faster Turn around Time to both internal and external users. Travel and Leave Management Systems.

com 33 . Dissertation – projectsparadise.8 HEAD – OFFICE Projects. Thesis. and a pan India presence with 162 branches in the coming year. A state-of-the-art customer care centre will provide continuous. It will be launching additional products aimed at providing unparalleled service to its valued clientele.1) Result Oriented 2) Performance Driven 3) Customer Focused 4) Learning and Development Oriented 5) Employee Centric 6) Informal and Fun 2. who may be both prospective and existing clientele and from channel partners in Chennai and Mumbai. collate feedback and suggestions from the caller. 2.7 FUTURE PLANS Forty-four new branches to be opened across the country in the coming months. responsive services to the caller and promptly address queries.

Reliance Life Insurance Company Limited. 2. Dissertation – projectsparadise.9 BRANCHES They have so many branches and substations in the India.com 34 . Projects. 39. And they have planned to open more branches across the country in the coming months. First Floor. Nelson Manickam Road. They have around 160 branches in the India. Thesis. Chennai – 600 029. The Trapezium.

Thesis.com 35 .CHAPTER – 3 PRODUCT MIX Projects. Dissertation – projectsparadise.

com . Fundamentally the product provide for: Risk cover Investment Health cover 36 Projects.1 TRADITIONAL PLAN:Life insurance products are designed to suit the requirements of customers.3. Thesis. Dissertation – projectsparadise.

It can also be useful to business firms that wish to provide financial security to their business against the sudden loss of partners or valuable manpower. In order to suggest the right product.com 37 . Since Projects. it is essential for an agent to understand the requirements of the customer well. and do not wish to save for themselves.In every product. risk cover is imperative for it to fall under the category of insurance. the premiums are calculated and the customer pays accordingly. which are listed as follows: 1) Reliance Term Plan 2) Reliance Whole Life Plan 3) Reliance Child Plan 4) Reliance Endowment Plan 5) Reliance Special Endowment Plan 6) Reliance Cash Flow Plan 7) Reliance Credit Guardian Plan 8) Reliance Special Credit Guardian Plan Each of the above traditional plans is discussed as follows: 1) Reliance Term plan: This insurance policy is designed for those who only want life cover for the protection of their family. Based on the coverage of the product. Reliance Life Insurance Company Limited has offered 9 traditional plans to the customers. to a certain degree. Dissertation – projectsparadise. Thesis.

com 38 .there is no saving element or bonus provision. Features: a) It is a whole life insurance policy with profits b) Low cost life cover c) Maturity age is 85 year or 99 years last birthday as chosen d) Maturity amount = Sum assured + Vested bonus e) Tax benefit is available Projects. Thesis. the premium is very low. Hence. this is a high-risk plan with a low premium. Dissertation – projectsparadise.A. Features: a) Purely a term plan b) Entry age minimum 18 years and maximum 65 year c) Maximum premium paying term is 30 year d) Loan facility N. e) Maturity amount = Sum assured 2) Reliance Whole Life Plan: This insurance policy is designed for people who do not wish to avail of any benefits themselves but wish to create an immediate estate to protect their family by availing of insurance cover on their life at a very low cost.

com 39 . Minimum entry age is 20 year and maximum 60 year a) Minimum sum assured is Rs. Features: I. a Doctor or specialize in some other field. Thesis.3) Reliance Child Plan: This insurance policy is designed for people who wish to save money for a future time when there will be a recurring need for substantial amounts of money. b) Minimum premium paying term is 5 year and maximum 20 year c) Tax benefit is available d) Maturity amount = Four equal installment of sum insured in last four year plus vested bonus in the last year e) Loan facility is available 4) Reliance Endowment Plan: - Projects. or is perhaps planning to go abroad. Dissertation – projectsparadise.000. This money is payable in equal installments over the last 4 years of the policy term. 25. This is especially true when it comes to paying large sums of money for higher education as and when your son or daughter is studying to become an Engineer.

Thesis. your family or your business.your daughter’s wedding.com 40 . In a nutshell this plan will keep you financially prepared for all the special occasions in your life .Reliance Life Insurance’s Reliance Endowment Plan is the key to all your financial needs. It is an inexpensive and easy way to protect you. Reliance Endowment Plan will also assist your loved ones through this difficult time by the financial support that it provides. In the event of your untimely death.by eliminating the burden that a shortage of money creates. Dissertation – projectsparadise. which you will receive at the end of the policy period. Features: a) Entry age minimum is 5 year and maximum 65 year b) Maturity age minimum is 18 year and maximum 75 year c) Minimum premium paying term is 5 year and maximum 35 year in case of regular and in case of single 15 year Projects. your child’s university education or even a new office for your business . Reliance Endowment Plan also gives you the additional benefit of participating in the company’s profits.

25. Features: a) Entry age minimum 12 year and maximum 65 year b) Minimum sum assured is Rs.d) Minimum sum assured is Rs. This plan also participates in the profits. The unique feature of this policy is that life protection continues for five years after you have stopped the payment of premium.00. are characteristics of the policy.000 c) Minimum premium paying term is 10 year and maximum 40 year Projects.000 (entry age below 18 years and no limit for entry age 18 and above) f) Premium mode annual. 25.com 41 . Payment of sum assured at the end of premium paying term and extension of life cover thereafter for the full sum assured for a period of 5 years. quarterly and monthly (by salary deduction only) g) Loan up to 90% of the surrender value of the policy h) Maturity amount = Guaranteed sum assured + Reversionary bonus 5) Reliance Special Endowment Plan: This insurance policy is designed for people who wish to combine savings with extended security.000 or as determined by the minimum premium e) Maximum sum assured is Rs. half yearly. 5. Thesis. Dissertation – projectsparadise.

Features:a) Plan with profits b) Minimum entry age is 15 year and maximum is 63 year Projects. Alternatively.d) Unique feature of this policy is that five year life protection continues after you have stopped the payment of premium e) Tax benefit is available f) Under this policy bonus is compounded yearly g) Loan facility is available h) Maturity amount = Full sum assured before maturity date + Vested bonus at the time of maturity date 6) Reliance Cash Flow Plan: This insurance policy is designed for those who have a recurring need for reinvestment in business or look for short-term investment channels.com 42 . while providing simultaneously. The first installment is paid at the end of the 4th year and thereafter at the end of every 3rd year. Dissertation – projectsparadise. your daughter's engagement. The money is payable in installments. substantial life cover. a holiday abroad. but create. The advantage of the policy is that they need not part with a sizable amount of money at any one time. and renovation of your home or perhaps. through regular premium payments. a periodic return of lump sums which become available for reinvestment at higher returns. it can be used to meet any immediate financial crisis in the family like your son's college admission. Thesis.

c) Maximum premium paying term is 34 year d) Loan facility is not available e) In case of death full sum assured + accrued bonuses up to the date of death is payable immediately f) In case of survival up to maturity date all premium paid g) Rider accident death and critical illness h) Mode of payment is available 7) Reliance Credit Guardian Plan: This insurance policy is designed for those who not only safeguards individuals but also families and businesses from the financial hardship that could arise from unfortunate and unexpected death. Dissertation – projectsparadise. two wheelers and four wheelers b) In case of death remaining loan amount paid immediately c) In case of survival no benefit is available d) Premium payment option for single and regular is available e) Premium paying term is 2/3 of loan period and remaining period paid by the company 8) Reliance Special Credit Guardian Plan: Projects.com 43 . Features: a) Loan protection against home. home improvement. Thesis.

2 UNIT LINKED PLAN A unit-linked policy is a life assurance policy in which the benefits depend on the performance of a portfolio of shares. disability or critical illnesses.com 44 .This insurance policy is designed for those who not only safeguards individuals but also families and businesses from the financial hardship that could arise from unfortunate and unexpected death. two wheelers and four wheelers b) In case of death remaining loan amount paid immediately c) In case of survival no benefit is available d) Premium payment option for regular and single is available e) Premium payment term is 2/3 of loan period and remaining period paid by the company f) Maturity amount = All the premium paid amount g) Tax benefit is available 3. home improvement. Thesis. Projects. Features: a) Loan protection against home. Dissertation – projectsparadise.

a small investor can benefit from investment in a managed fund without making a large financial commitment. Thesis. Legal heirs are entitled to the amount of insurance cover and entitled units in case of death of the insured. As they are linked to the value of shares. etc.Each premium paid by the insured person is split: a part is used to provide life assurance cover. expenses.com 45 . while the balance (after the deduction of costs. Policyholders can surrender the policy at any time and the surrender value is the selling price of the units purchased by the date of cancellation 9less expense). unit linked policies can go up or down in value.) is used to buy units in a unit trust. The above two ULIP plans are discussed as follows: 1) Reliance Market Return Plan: Reliance Market Return Fund is the unit-linked product that helps you invest in the financial markets in a combination of investment instruments of your Projects. In this way. A small part of the contribution is used for providing life cover and the balance is invested in unit. Reliance Life Insurance Company Limited has also offered the two Unit Linked Plans. which are listed as follows: 1) Reliance Market Return Plan 2) Reliance Golden Years Plan Amongst the above plans the Reliance Market Return Plan is the largest selling plan of the Reliance Life Insurance Company Limited. Dissertation – projectsparadise.

Capital secure 100% fixed interest securities Balanced minimum 80% fixed interest securities and maximum 20% in equity Equity 100% equity Growth minimum 60% fixed interest securities and maximum 40% in equity f) Loan facility is not available g) One switches every year free and subsequent switches charged 1% of the amount switched Projects. half yearly and monthly Rs. 2500 (standing order/credit card) d) Top up premium minimum Rs. Reliance Market Return Fund unit-linked insurance plan provides you with a basket of fund options that balances your return and risk exposure while providing life cover at the same time.com 46 .choice. Features: a) Minimum entry age is 30 days and maximum entry age is 65 year b) Maximum policy term 40 year and minimum policy term 5 year c) Mode of premium as annual. You can enjoy the returns from the markets without the trouble of monitoring and managing your own investment portfolio and keeping track of the market movements. 2500 e) Option of investment fund i. 1000 (for salary deduction only) and Rs. iv. iii. ii. Dissertation – projectsparadise. Thesis. At the same time your investment premiums provide you with insurance cover. quarterly.

10.h) Partial withdrawals per year under regular and single premium options is 2 times i) Lock in period till today is 3 year j) Minimum unit account balance after each withdrawals is Rs. life cover. vesting options such as commuting and annuity options. Dissertation – projectsparadise. The Reliance Life Insurance ‘no-worry stay happy’retirementplan. Features: a) Entry age minimum is 18 year and maximum 65 year b) Minimum premium amount Rs. 10.com 47 . Contributions provide Income tax savings as well. Thesis..000 2) Reliance Golden Years Plan: Reliance Golden Years Plan…. a flexible pension product is available for all individuals who are between the ages of 18 and 65.000 and maximum is unlimited c) Mode of premium payment is available d) Pension plan with risk cover and without risk cover e) Choice of investment Projects. Reliance Golden Years Plan is a flexible package that provides freedom of choice in choosing the type of investment. Reliance Golden Years Plan.

Annuity payable for life Annuity payable for 5/10/15 years certain and thereafter with life Annuity payable for life with return of capital on death of the annuitant CHAPTER – 4 HUMAN RESOURCE MANAGEMENT Projects. ii.com 48 . Capital secure fund – 80% in equity and 20% in government security Balanced fund – 80% in government and 20% in equity f) No loan facility is available g) Tax benefit is available h) Annuity options i. Thesis. ii. Dissertation – projectsparadise.i. iii.

1 RECRUITMENT Recruitment is the process of finding and attracting capable applicants for employment. Projects. Thesis. Dissertation – projectsparadise. The process begins when new recruits are sought and ends when their applications are submitted.com 49 . The result is a pool of applicants from which new employees are selected.4.

Thesis. The advisors should have at least passed the S. will conduct the process of selection of Sales Manager 1) Personal Interview: The first step of selection of Sales Manager in the Reliance Life Insurance Company Limited is to conduct a personal interview of an applicant by the Branch Manager. who recruits the advisors/agents for selling the products of the company. After all these requirements.C. it is the process of differentiating between applicants in order to identify these with a greater likelihood of success in a job. The Branch Manager. the person will become an insurance advisor in the company.com 50 . or any other approved examination body. which includes-. After clearing the examination the code will be provided to them and the license will also be given to them. the validity the license would be 3 years. which is conducted by the Insurance Institute of India. Mumbai.2 SELECTION Selection is the process of picking individuals (out of the pool of job applications) with requisite qualifications and competence to fill job in the organization. Projects. 4. In simple words.In this company the Sales Manager. does the recruitment. They must pass the prerecruitment examination. Dissertation – projectsparadise.S. examination.

the applicant should have to make a list of 40 and then start the business with them. the medical check up should e made to the applicant. 4) Negotiation: After clearing the interview with Regional Head. In this step. Thesis. Projects. the applicant should be interviewed by the Regional Head. the negotiation will be provided to the applicant.com 51 . 5) Medical Examination: After that. the project 40 interview will be taken by the Branch Manager. Dissertation – projectsparadise. 6) Selection: After clearing all the above steps the applicant should be appointed/selected as a Sales Manager in the company. 3) Interview with Regional Head: After clearing the project 40 interview.2) Project 40 Interview: After clearing the personal interview. who will check his/her performance.

com 52 . guiding. The age of them should be between 25 to 35 years. 2. 4. Dissertation – projectsparadise.3 TRAINING AND DEVELOPMENT:Training and Development is any attempt to improve current or future employee performance by increasing an employee’s ability to perform through learning usually by changing the employee’s attitude or increasing his/her skills and knowledge. motivating and in turn getting business out of a team. 5. The need for training and development is determined by the employee’s performance deficiency. training. They should have good communication skill.B. They should have the capability to handle the team.A. Thesis. Their job profile includes recruitment. 3. Manager should possess the 4. computed as follows: Projects.Requirements of Sales Manager:The Sales following things1. They should be an M. They should have at least sales experience of 3 years. 6.

4.4 CAREER DEVELOPMENT They are also providing career development plans. it is the process of exchanging the information from one person to another. They are also providing the product training to their advisors and Sales Managers. In simple words. 4. who are newly recruited. things. The 100 hours training is to be conducted at Net Bios Computer Academy whereas the product training is to be conducted at NIS SPARTA. who are newly recruited.5 COMMUNICATION Communication is the process through which an individual can exchange their beliefs. They are providing an open environment. and experience to others. which will identify potential and create avenues for growth. Thesis. which enabling free interaction between all levels. The NIS SPARTA Institute has more than 150 batches and is trained over 3000 agents for most of the private insurance companies.Training & Development = Standard Performance – Actual Performance They are providing 100 hours training to their advisors. This institute is approved by IDRA to train agents/advisors. The communication is provided in the following manner: Projects.com 53 . information. Dissertation – projectsparadise.

Projects. Dissertation – projectsparadise. Thesis.com 54 .

Dissertation – projectsparadise. Thesis.BRANCH BRANCH BRANCH REGIONAL REGIONAL REGIONAL CHANNEL HEAD CMO CEO Projects.com 55 .

and then Branch Head to Regional Head.Explanations of the diagram:The communication is flow between Branch to Branch. They are providing an aggressive reward and recognition plans. Within a branch. then Regional Head to Channel Head. 1) They are providing knowledge sharing and certification practices. 3) They are creating Reliance Life Insurance family. which includes employees. Projects. Thesis. then to Chief Executive Officer (CEO). which are including sales incentives. associates and their families.6 INCENTIVES Incentives are monetary benefits paid to workmen in recognition of their outstanding performance. Dissertation – projectsparadise.com 56 . 4. then to Chief Marketing Officer (CMO). it flows between Branch Manager to Sales Managers and Sales Managers to Agents/Advisors. then different Regional Head to Regional Head.7 SERVICES They are offering following certain services to their employees. 4. 2) They are planned team building and fun events.

They are providing a balanced scorecard approach for strategy deployment and performance measurement.com 57 . which goals and measure financial.8 PERFORMANCE APPRAISAL Performance appraisal is the systematic evaluation of the individual with respect to his/her performance on the job and his/her potential for development. structured system of measuring and evaluating an employee’s job related behaviors and outcomes to discover how and why the employee is presently performing on the job and how the employee can perform more effectively in the future so that the employee.4) Reliance Life Insurance in a team building mode and is looking for performance driven. achievement oriented and challenge loving performance. customer focused. Thesis. Projects. process related and employee development related initiatives. In addition to this. Dissertation – projectsparadise. organization and society all benefit. Performance appraisal is a formal. If the performance is best then he/she will be prompted. the Branch Manager should measure the performance of the Sales Managers at every six months and the Sales Manager should measure the performance of the advisors/agents. 4.

9 ORGANIZATION STRUCTURE CEO CMO Channel Head Regional Head Branch Head SalesCEO Manager Advisors/Agents Customers FORM AND 4. Thesis.4.com .10 DEPARTMENT They are providing following areas or departments: 1) Retail Sales 2) Under Writing 3) Actuarial 4) Insurance Operations 5) Customer Service 6) Quality and Processes 7) Human Resources 58 Projects. Dissertation – projectsparadise.

Thesis.8) Finance CHAPTER – 5 MARKETING DEPARTMENT Projects. Dissertation – projectsparadise.com 59 .

they had increased buying power. is an agency. Although producer groups are in their infancy. Dissertation – projectsparadise.5. Independent agents & insurance producer groups are growing in prevalence. which Reliance Life Insurance Co.com 60 . which are as follows: 1) Agency: Independent insurance agents represent a number of companies and can research these companies’ products to find the right combination for their clients. Independent shops realized that by pooling production and funding a central support office. The one type of distribution channel.1 DISTRIBUTION CHANNEL Reliance Life Insurance Company Limited is using five types of distribution channel. Ltd is using. This channel works as follows: Branch Managers Advisors Customers Projects. their emergence may potentially be realignment in the distribution of financial services. Thesis.

3) Corporate:To gain a better understanding of the demand amongst independent advisors for trust services and to gain a better feel for how independent advisors handle trust services..e. Through these small enterprises. credit life. Dissertation – projectsparadise. Thesis. a research was performed with independent advisors across several broker/dealers and custodians. In this channel the advisors using or targeting the bank customers to make a business with them i.2) Bank Assurance: While a lot of bank relationships with insurance companies have been established. This channel is tie up with banks. life insurance sales have been slower than one would expect he primary bank insurance activities have been the distribution of annuities.com 61 . This channel is tie up with corporate or small enterprises. Projects. the advisors will sell the products/policy to customers of the small enterprises. Another type of distribution channel is bank assurance. Another type of distribution channel is corporate. and direct marketing insurance. to sell the policy of the company. followed by demand for corporate trustee services. Banks are failing to incorporate successful sales tactics used to sell other financial services like investments. which are for employee benefits. The interviews revealed that demand is greatest for living trusts among independent advisors.

primarily at the expense of the banks. the advisors will sell the policy to the target customers. These firms have steadily captured assets. are listed in the website. the dealers will sell the policy to the target customers. Web sites are starting to pop up offering consumer insurance products especially designed for distribution over the web. The number of non-bank trust companies has increased in recent years as independent trust companies have emerged and more broker/dealers are integrated services. Insurance companies view full-service brokers as a potentially new distribution channel as well.com 62 . In this channel. Thesis.4) Rural Benefits:Brokerage firms have gained much of the institutional and personal trust business lost by the banks. Dissertation – projectsparadise. 5) Web World:Direct sales of life insurance are growing rapidly. which are taken from the customer database. Another type of distribution channel is web world. but many of the traditional full-serve players seem to be letting it go. This channel is tie up with customer database. In this channel. consumers are expressing a willingness to deal with a variety of providers on the web. Another type of distribution channel is rural benefits. This channel works as a dealership. Across all financial services. Projects.

The Reliance Life Insurance Co. Ltd has made three promotional schemes.e. to sell the more policies. The promotional programmes are made to motivate the advisors/agents and sales managers to do more business i.5. Dissertation – projectsparadise. which are as follows: 1) Shubh – Arambh:This promotional scheme is detailed as follows: SLAB (WRP) ACHIEVERS REWARD Projects.2 PROMOTIONAL TARGET SEGMENT PROGRAMMES & Promotional programmes and target segment are related to each other. Thesis..com 63 .

000 50.G.000 20.R. Thesis.E.000 10.00.00.:The full form of R.000 SUPER ACHIEVERS 5. Board of Advisors Projects.00.000 STAR ACHIEVERS 50.30.000 2. This programs consists of 1. Dissertation – projectsparadise. Maruti Swift Lxi GM Aveo 1.000 1.00.00.000 15.50.000 75. is Reliance Advisor’s Reward Experience.19L DVD/VCD/MP3 Player Sony Music System LG Refrigerators GL-233 LG Air Conditioner 1T Sony Digital Camcorder Trip to Dubai 3D/4N Hero Honda Splender Maruti Alto Std.00.00.000 Login: 1st April to 31st May ‘06 Issuance till 15th June ‘06 Reliance Life T-Shirt Table Top Clock Leather Bag World Space Radio L.000 75.R.000 3.00.00.com 64 .A. New Advisor Incentive Program 2.00.00.4LS 2) R.A.000 7.000 1.000 1. Microwave.50.E.

RARE Club – Loyalty Program The above programs are described as follows 1. Parameters 3. R. Business criteria Projects. Time Period B.3. Launch Pad B.A.A.R. Advisor Career Progression 5. Take Off 2.R. R.E.E.R. Program Board of Advisors:Criteria There will be two levels in the Board of Advisors program A. Thesis. Qualification period B.E. R.com 65 . Annual Discovery Series 4. Dissertation – projectsparadise. Program New Advisor Incentives:Criteria There will be two levels in the New Advisor Incentive program A. Program Discovery Series:Criteria There will be six levels in the Discovery Series program A.A.

A. The criteria for entry into each level will be based on I.A. Persistency III.R. Qualification for the Global Discovery Series E. Sales Manager 5.C. Qualification for the National Discovery Series F. Dissertation – projectsparadise. R. Issuances from 1st Apr ’06 to 15th Apr ‘07 Qualification Criteria 66 Projects. Business (WRP) II. The qualification period is I.R.E.com . The RARE Club will have 6 different levels B. Product Mix C. Thesis. The top 150 will bb calculated based on WRP (Weighted Recd Premium) 4. Privilege Club:Levels A. Logins from 1st Apr ’06 to 31st Mar ‘07 II. Program Advisor Career Progression:Advisor Career Progression A.E. The qualification criteria will be the same for both the Global and the National Discovery Series D. Business Associate B. R.

00. 5.000 5.00. Thesis. 2.com 67 .Level Topaz Pearl Sapphire Emerald Ruby Diamond WRP (Rs) 1.000 will be eligible for the Elite Club Membership.3 COMPARATIVE STUDY Presently there are 15 Life insurance companies in the country.50. 00.000 50. who have login the regular premium of Rs.000 10.00.000 Traditional Products 60% 60% 60% 50% 50% 50% Persistency 80% 80% 80% 85% 85% 85% 3) Elite Club Scheme:In this scheme the advisor.000 25. There is only one public sector company LIC and the rest 14 are private sector.000 15. Although LIC has been dominating the Life Insurance business since past few years the private players have now started to take the momentum.00.00. Projects. Dissertation – projectsparadise.

1) Major Market Players: - Birla Sun Life Insurance Company: Birla Sun Life Insurance Company is a 74:26 joint venture between Birla group and Sun Life Financial. Thesis. It is a private sector company. It is a private sector company.89%. The company was registered on 31/1/2001.35%. The company was registered on 23/10/2000. Life Insurance Corporation of India (LIC): Life Insurance Corporation of India is a 100% government held Public Sector Company. The company was registered on 24/11/2000. The market share for FY 200506 was 1. The market share for FY 2005-06 was 2.com 68 . ICICI Prudential Life Insurance: ICICI Prudential Life is a 74:26 joint venture between ICICI and Prudential. Kotak Mahindra OLD Mutual: - Projects.87%. It is a private sector company. The market share for FY 2005-06 was 7. The market share for FY 2005-06 was 71.44%. Being the first to be established LIC is the forerunner in the Life Insurance sector. Dissertation – projectsparadise. HDFC – Standard: HDFC standard is a 74:26 joint venture between HDFC and Standard Life.

Pallonji & Co and MetLife. The company was registered on 10/1/2001. It is a private sector company. Gujarat Cements (14.11%. ING Vysya Life insurance: ING Vysya Life Insurance is joint venture between Exide (50%). The market share for FY 2005-06 was 1.13%) and ING (26 %). Dissertation – projectsparadise.Kotak Mahindra OLD Mutual is a 74:26 joint venture between Kotak Mahindra bank and Old Mutual. The market share for FY 2005-06 was 1.87%).14%. Met Life India: - Projects. The market share for FY 2005-06 is 0. Thesis. The company was registered on 6/8/2001. Enam (9. Max New York Life: Max New York Life is a 74:26 joint venture between J & Bank. Aviva Life Insurance India: Aviva Life insurance is a 74:26 joint venture between Aviva and Dabur. It is a private sector company.23%. It is a private sector company.79%. The company was registered on 2/8/2001. The market share for FY 2005-06 was 1.com 69 . It is a private sector company. The company was registered on 14/5/2002.

56%.: - Projects. The TATA AIG Group: TATA AIG group is a 74:26 JV between Tata Group and AIG. Pallonji & Co and MetLife. The market share for FY 2005-06 was 0. Sahara India Life Insurance Company Ltd.40%. The market share for FY 2005-06 was 2.It is a private sector company. Dissertation – projectsparadise. The market share for FY 2005-06 was 1.A.Met Life India is a 74:26 joint venture between 74:26 JV between J & Bank. It is a private sector company. The company was registered on 31/3/2001. Thesis. The company was registered on 6/8/2001.31%.com 70 . Bajaj Allianz Life Insurance Co. The company was registered on 3/8/2001.: Bajaj Allianz Life Insurance Company is a 74: 26 Joint venture between Bajaj Auto limited and Allianz AIG. It belongs to the private sector.29%. SBI Life Insurance Company Ltd: SBI Life Insurance Company is a 74: 26 Joint venture between SBI and Cardiff S. The market share for FY 2005-06 was 7. The company was registered on 12/2/2001.

06 %. No 1 2 3 4 Insurer LIC Bajaj Allianz ICICI Prudential HDFC Standard Market Share (%) 71. Dissertation – projectsparadise.87 71 Projects. The market share for FY 2005-06 was 0. Thesis.56 7. The company expects to start operations soon.com .35 2.First Wholly Indian Owned Private Life Insurance Company.44 7. Shriram life insurance company Ltd: Shriram Life is a recent entrant into the life insurance sector It is a 74:26 joint venture between the Shriram group through its Shriram Financial Holdings and Sanlam Life Insurance Limited. 2) Market Share: - Sr. South Africa. The Company commenced operations from 30th October 2004.

14 1.29 1.31 1.5 6 7 8 9 10 11 12 13 14 15 SBI Life Birla SunLife Tata AIG Max New York Aviva Kotak Mahindra OLD Mutual ING Vysya Reliance Life MetLife Sahara Life Shriram Life 2.11 0.4 0.06 0.89 1.03 Now let’s depict the market share of these players on diagram Projects. Thesis. Dissertation – projectsparadise.79 0.com 72 .23 1.54 0.

Among private players Bajaj Allianz stands first. Its market share was approximately 98% before 2000 but after the entry of private players it has significantly decreased. Rest of the players has market share below 2%.com . Dissertation – projectsparadise. Thesis. It has the market share of approximately 7.1LIC Market Share(%) 2 B ajaj A llianz 3 ICICI P rudential 4 HDFC Standard 5 SB I Life 6 B irla SunLife 7 Tata A IG 8 M ax New Yo rk 9 A viva 1 Ko tak M ahindra OLD 0 M utual 1 ING Vysya 1 1 Reliance Life 2 1 M etLife 3 1 Sahara Life 4 1 Shriram Life 5 Here we can see from the diagram that LIC is the market leader and it commands the major part of the total life insurance market. HDFC Standard comes third.56% in the total market and it constitutes 40% of the market share among private players. ICICI Prudential is also one of the fastest growing life insurance companies in India. 73 Projects. SBI Life insurance Company Limited comes fourth.

Dissertation – projectsparadise. Thesis.3) Capital Fund: - Capital Fund of Private Companies ( Rs in Crore ) ICICI Prudential Max New York HDFC Standard Bajaj Allianz Tata AIG Birla Sun Life AVIVA OM Kotak Reliance Life SBI Life Met Life ING Vysya 375 250 218 200 183 180 155 153 126 125 110 110 Projects.com 74 .

Dissertation – projectsparadise. Thesis.CHAPTER – 6 RESEARCH METHODOLOGY Projects.com 75 .

1 OBJECTIVES OF STUDY 1) To get some good market exposure by dealing with the prospects face to face. Thesis.6. 2) To improve our ability to sell a financial product like life insurance. Dissertation – projectsparadise.com 76 . Projects.

direct. 5) To get some information about the market share of Reliance Life Insurance as compared to the giants like LIC and to know the standing of the company in the market. I have also used closed-end questions. Thesis.3) To know the perception of the consumer about life insurance. I have asked personal questions at last so that respondent does not become defensive. 6. Closed end question include all the possible answers and subjects matters choices among them. which provide answers that are easier to interpret and tabulate. Projects. Dissertation – projectsparadise. The form of each question is also important. unbiased wording questions.2 QUESTIONNAIRE It is most common instrument whether administered in person by phone or online questionnaires are very flexible. which are arranged in a logical order. I have used simple.com 77 . I have taken care in the wording and ordering of questions. I have used open-end questions so that customers can write answer in their own words. 4) To get a deep knowledge of the financial product like insurance.

Primary data: Projects. I have gathered secondary data and primary data and collected information from the combination of these two data. Secondary data: Secondary data consist of information that already exists somewhere. I have tried to know their performance i. I have gathered secondary data from website of different operators. having been collected for another purpose. newspapers and libraries.e. up to what amount and since when. whether they want to invest. I have asked personal questions at last so that they do not become defensive.3 SAMPLING METHOD AND SAMPLE SIZE Introduction:Any organization whether big or small.Questionnaire of the customer I have made questionnaire consisting seventeen questions to get customer’s view about life insurance. different magazines.com 78 . Dissertation – projectsparadise. Thesis. where thy want to invest. 6. private or public need different types of information are to know its popularity.

I have taken a sample of 50 people.4 LIMITATIONS I am a human hang. Sample size: I have taken sample size of 50 respondents. I have visited them personally to get data. The following are the limitation of this research study.I have taken great care while collecting primary data to answer that it is relevant. current and unbiased. 6. accurate. Projects.com 79 . Because the population is too large so it is difficult to survey. so there is some limitation of the human hangs which is reflected in this research. Thesis. Dissertation – projectsparadise.

3) The attitude of the research might be biased. What is people’s major motive behind investing in life insurance? Do they decide upon their own or they take guidance of an agent? What is their perception about Reliance Life Insurance Company Limited? Projects. 5) Another limitation is that there is lack of time. as the sample size is too small for total population of Ahmedabad city. but there is lack of expertise. Thesis.com 80 . I tried hard to come at conclusion. And I tried to give the best results to the research of this report. But in spite of their limitation I worked with the enthusiasm.1) The sample size of 50 might not represent the perception of whole population. 2) The opinion expressed by the respondents may be biased. Dissertation – projectsparadise. 6. 4) One of the most influencing and most critical limitations is that I am not trained for the research study and this is my first study.5 ANALYSIS OF QUESTIONNAIRE Here I have formed a questionnaire to study why people go for life insurance. There are some limitations of this study. If I give more time then studies will be more effective.

Advocates. Analysis:I have used pie charts. 6 questions are close ended and one question is an open ended one. Dissertation – projectsparadise. Professors. and some other statistical measures to analyze the questions. Target Population:I had conducted this survey among 50 people. and general public. Professionals.1 What is your main motive behind investing in life insurance? (a) Tax Benefit (b) Savings (c) Risk Cover (d) Return/Yield Projects.Questions:There are 7 questions in the questionnaire. I asked the questions to Doctors. Thesis.com 81 . Q. Engineers. and the target group was a mix of people from the society. Out of these 7 questions.

Dissertation – projectsparadise. Some people consider Tax benefit as the main advantage of life insurance.MOTIVE TAX SAVING RISK COVERAGE RETURN/YIELD TOTAL NO. Some believe that life insurance is an investment so they tend to invest in life insurance. Now let’s see what all people say TAX SAVING RISK COVERAGE RETURN/YIELD Projects. But some people consider different advantages of a life insurance policy.com 82 . While some people believe that it is a compulsory saving. Thesis. 20 5 23 2 50 There could be any motive of people behind investing in a life insurance policy. The main purpose of life insurance is the Risk cover of one’s life.

com 83 . Return comes last. The next preferred option is Tax Saving. Q. As the private players have launched ULIPs.2 Rank the above motives according to your preference MOTIVE OF INVESTMENT TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD Preference 1 2 3 4 21 19 8 2 3 11 25 11 24 16 7 3 1 4 10 35 Projects.Here we can see that majority of the people tend to invest in life insurance for the risk coverage. we can get a different result. We founded from the discussion with public and some experts that those people with a low income tend to invest in life insurance to gain tax benefit. But this is the general conclusion of 50 people. Saving motive constitutes very small part of the total sample. If we take a larger sample. life insurance is for protection first then for Savings and Tax benefits all those things. Dissertation – projectsparadise. Thesis. more and more people are turning towards these products so the Investment motive has been gaining command. Also the number of those people who wish to invest for return is also increasing. According to a life insurance expert (Vinod Thakkar ).

com 84 . The third position is of saving and fourth is Return. This shows that still people consider other financial tools more viable for return and life insurance is for Tax benefit and risk cover. Dissertation – projectsparadise. Q.40 35 30 25 20 15 10 5 0 ce 1 2 3 en 4 TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD We can see from the table and the graph that the number one motive of people about investing in life insurance is risk coverage.3 How do you decide about investing in life insurance? (a) On my own (b) family decision (c) Employer decides (d) as per the guidance of agent This is a very crucial question as most of the people are not much familiar about different life insurance plans offered by different life insurance Pr ef er Projects. which is the main theme of life insurance followed by Tax benefit. Thesis.

SOURCE ON MY OWN FAMILY DECISION EMPLOYER DECIDES AGENT GUIDANCE TOTAL NO.companies so people take help of the life insurance agent and as he guides understanding the needs of the individual. 29 7 0 14 50 ON MY OWN FAMILY DECISION EMPLOYER DECIDES AGENT GUIDANCE Here we can see that majority people (58%) decides on their about investing in life insurance. Also sometimes it depends upon the convincing power of the agent.com 85 . people would invest. Here one hazardous factor is the moral hazard. Thesis. Projects. Dissertation – projectsparadise. 28% persons decides as per the guidance of the agent. People tend to invest in life insurance plans to maintain relations though they are not in need of life insurance.

14% people invest in life insurance as per the family decision. Dissertation – projectsparadise. Q. Thesis. The products range from pure Term Assurance Plans to Unit Linked Insurance Plans. Now let’s find out what people have to say: Type of policy Term Assurance Whole Life Endowment Combined ULIPs TOTAL N0. which are relatively new entrant in the market.com 86 . Which life insurance policy would you prefer to buy? (a) Term Assurance (b) Whole Life (c) Endowment (d) Combination of Whole Life and Endowment (e) Unit Linked This is another crucial question as there are number of products offered by life insurance companies.There is no contribution of employers in the decision of one’s investment in life insurance. We have already explained all these policies ahead. 9 9 7 19 6 50 Projects.4.

com 87 . Thesis. and after that period the risk cover continues and the rest of the amount would be paid when the person dies. Dissertation – projectsparadise.Term Assurance Whole Life Endowment Combined ULIPs As it is evident from the chart and the table 38% people prefer combination of Whole Life and Endowment product. for instance 20 years. The person would get some amount at the end of the stipulated period. Projects. It is the main theme of this questionnaire. It gives people double advantage. Q.5 Would you prefer Reliance Life Insurance or LIC for buying the life insurance policy? (a) Reliance Life Insurance (b) LIC This is the most important question as it reflects the scope of the study.

some people have also turned to private life insurers. Thesis. 15 35 50 Reliance Life Insurance LIC As evident from the chart that 30% of people would prefer Reliance Life Insurance while 70% would prefer LIC. So people had to go to LIC for buying life insurance policy. But after the entry of private players in 2000.com 88 . But the ULIP plans are sold more of Reliance life insurance as compared to LIC in today’s environment. Dissertation – projectsparadise. So it has fewer customers as compared to LIC.Prior to 2000 LIC was the only player in the life insurance market and it had the total market. Now let’s see what people say: Particulars Reliance Life Insurance LIC TOTAL No. Projects. Reliance Life Insurance Company Limited is newly launched company.

com 89 . Thesis. Dissertation – projectsparadise. 5 30 15 50 Projects.Personal Details: 1) Age (a) 18 to 30 (b) 31 to 50 (c) 51 to 65 Age 18 to 30 31 to 50 51 to 65 TOTAL No.

Thesis. Dissertation – projectsparadise. Projects. 60% people are aged between 31 to 50. 2) Occupation (a) Service (b) Business (c) Profession (d) Housewife (e) Retired Occupation No. Out of which 10% people are aged between 18 to 30. and remaining 30% people are aged between 51 to 65.com 90 .18 to 30 31 to 50 51 to 65 As evident from the chart that I have taken a sample of 50.

000 to 1.000 (b) 1.00. 3) Income (a) 50. Thesis.00. 20% are of professions. 10% are of housewives and remaining 30% are of retired.000 Projects.Service Business Profession Housewife Retired TOTAL 5 15 10 5 15 50 Service Business Profession Housewife Retired As the evident from the chart that out of 50 respondents 10% are of service men.00.000 (c) More than 5.00.com 91 . 30% are of business men.000 to 5. Dissertation – projectsparadise.

00.00.00.000 to 1. 50% are earning between 1.000.000 to 1.com 92 .000 More than 5.000 TOTAL 50.00.000 and 30% are earning more than 5.00.Income (Per Annum) No.000 1.00.000 10 25 15 50 As the evident from the chart out of 50 respondents 20% are earning annually between 50.00.00.00.000. Thesis.00.000 to 5.00.000 1.000 to 5. 4) Family members (a) 2 (b) 3 (c) 4 (d) More than 4 Projects.00.000 to 1. 50.000 More than 5.000 to 5. Dissertation – projectsparadise.

2 3 4 More than 4 TOTAL 5 15 20 10 50 2 3 4 More than 4 As the evident from the chart out of 50 respondents 10% have 2 family members. 30% have 3 family members. 6. which have impact on the survival of any organization. Projects. 40% have 4 family members and remaining 20% have more than 4 family members. Dissertation – projectsparadise. Thesis.com 93 . Now let’s make SWOT analysis for reliance Life Insurance Company Limited.Family Members No.6 SWOT ANALYSIS SWOT analysis is the analysis of the internal and external factors.

so people seems it risky. 3) Private placement of Rs. Thesis. Led to an improvement in market securities. 5) Range of products 6) Reliance has a long and strong history of solvency. 10.com 94 .000 crs worth of securities with RBI by the government. Dissertation – projectsparadise. 4) Strong liquidity from FII was the major reason for the up move. ▼WEAKNESSES: 1) Newly established company. financial stability.☻STRENGTHS: 1) Reliance Life Insurance Company Limited is the part of the Reliance Capital. Projects. 2) The brand name is enough to sell the products easily. 2) Lack of staff.

3) The average insurance premium being collected by the company has been growing exponentially year on year. ● THREATS: 1) The main threat is from the other players who have grabbed approximately 15% of the market share. The life insurance penetration in India is approximately 2.5%.3) Lack of advertisement. Thesis. the people who used to invest in life insurance for the sole motive of tax benefit may turn to other instruments. ☼ OPPORTUNITY: 1) There is a vast untapped market in India. so most of the customers are not aware of the Reliance Life Insurance. So it has large potential. 2) As the government has scrapped the rebate on the life insurance premium. 2) Intention of traditional products is to encourage long term. CHAPTER – 7 FINANCE DEPARTMENT Projects.com 95 . regular and disciplined savings to systematically build up a target fund. Dissertation – projectsparadise.

Dissertation – projectsparadise. which are as follows: Projects. which Reliance Life Insurance Company Limited has offered.com 96 . Thesis.FUND PERFORMANCE:- There are four fund options.

69 40.89% Bank Fixed Deposits Asset Name Total Bank Deposit Gilts 6. In line with the objective of protecting the capital against any erosion.60 6.36% 1. Net Returns during last 1 month (Mar.4% of the funds were invested in short-term Government Securities (Gilts) and to meet liquidity requirement higher about 40% of funds are kept in short term bank deposits. Dissertation – projectsparadise.’06) Net Returns during the last 3 months (Jan.com % of total assets 38.68% GOI 2006 11.75% GOI 2006 Projects. The net return credited to policyholders and the asset composition ratios are given in the boxes below.’05-Mar.1) Capital Secure Fund:This fund is for Reliance Golden Years Plan.’06) Net Returns during the last 12 months (Apr. 61. Thesis. and Reliance Market Return Plan.09% 3.75 13.75% GOI 2006 11.96 97 .’06) Net Returns since Inception in Feb’03 (Annualized) 0.10% 4.-Mar.

47% 98 .00 Asset Allocation:- Gilts Bank Deposits 2) Balanced Fund:This fund is for Reliance Golden Years Plan. Thesis.Total Gilts Total 61. the equity holdings in the fund was maintained as close as possible to the maximum of 20% allowed for the fund. Within the fixed income portfolio. the details of the portfolio and the net returns are disclosed below. allocation to Gilts was higher than corporate bonds. The asset composition. Dissertation – projectsparadise.’06) Projects. To reflect their bearish view on the debt market the duration of the fixed income portfolio was kept low. Net Returns during last 1 month (Mar. Bank deposits were maintained only for the purpose of liquidity management.com 2.40 100. and Reliance Market Return Plan. All the bonds in the portfolio are top rated. To take advantage of the bullish trend in the equity market.

’05-Mar.Net Returns during the last 3 months (Jan.’06) Net Returns during the last 12 months (Apr.00 Equity Corporate Bonds & Debentures Gilts Bank Deposits 3) Growth Fund:- Projects. Dissertation – projectsparadise. Thesis.-Mar.’06) Net Returns since Inception in Feb’03 (Annualized) 4.com 99 .83% 13.10% Asset Name Equity Corporate Bonds & Debentures Gilts Bank Deposits Total % of Total Asset 20 22 53 5 100.07% 13.

To take advantage of the bullish trend in the equity market.’06) Net Returns during the last 3 months (Jan.00 Projects. All the bonds in the portfolio are top rated. The asset composition. Net Returns during last 1 month (Mar. To reflect their bearish view on the debt market the duration of the fixed income portfolio was kept low.This fund is for Reliance Golden Years Plan. the details of the portfolio and the net returns are disclosed below.’06) Net Returns since Inception in Feb’03 (Annualized) 4. Thesis.-Mar. the equity holdings in the fund was maintained as close as possible to the maximum of 20% allowed for the fund.’05-Mar.90% 21.99% 24.60% 7.com 100 . Dissertation – projectsparadise. and Reliance Market Return Plan.’06) Net Returns during the last 12 months (Apr.04% Asset Name Equity Corporate Bonds & Debentures Gilts Bank Deposits Total % of Total Asset 9 40 45 6 100.

46% 57. Net Returns during last 1 month (Mar.Equity Corporate Bonds & Debentures Gilts Bank Deposits 4) Equity Fund:This fund is for Reliance Market Return Plan.18% 20. Net returns earned since inception and the full portfolio are disclosed below. Thesis.02% 64. the entire corpus of the fund was invested in equities.-Mar. In line with the stated asset allocation pattern and their view of the market.83% Projects.’06) Net Returns during the last 12 months (Apr.com 101 . Dissertation – projectsparadise.’06) Net Returns during the last 3 months (Jan.’05-Mar.’06) Net Returns since Inception in Feb’03 (Annualized) 11.

00 Equity Mutual Fund/Bank Deposits CHAPTER – 8 102 Projects.07 100.com . Dissertation – projectsparadise.Asset Name Equity Mutual Fund/Bank Deposits Total % of Total Asset 98.93 1. Thesis.

CONCUSION

After the deep study of insurance sector of India, I can tell that this is the sector, which has most business opportunities perhaps in India.

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Insurance industry is one of the fastest sectors in India. Insurance sector has been growing by 25% to 30% and it is expected to increase by 50% in coming 5 years. After the opening up of the insurance sector, it has become much competitive and insurance awareness among people has increased. As far as the comparison of Reliance Life Insurance and other players is concerned, there are both positive as well as negative impacts on both the sides. For Reliance Life Insurance, the negative aspect is that its market share is low. For private players the negative aspect is that they have to fight with the public sector giant which is established player with a high brand value. But the positive impact is that the life insurance awareness has increased and the business of Reliance Life Insurance has increased.

CHAPTER –

9

BIBLIOGRAPHY AND REFERENCES
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www.reliancelife.com www.indiainfoline.com www.bimaonline.com www.google.com

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Life Time Magazine of Reliance Life Insurance Net Bios Computer Academy’s Life Insurance Book Broachers of Reliance Life Insurance CHAPTER – 10 ANNEXURE Projects. Dissertation – projectsparadise. Thesis.com 106 .

C.com 107 . Thesis.M. On Life Insurance NAME: ___________________________________________ Q.B.Questionnaire Survey by student of R. Dissertation – projectsparadise.K.1 What is your main motive behind investing in life insurance? (a) Tax Benefit (b) Savings (c) Risk Cover Projects.

5 Would you prefer Reliance Life Insurance or LIC for buying the life insurance policy? (a) Reliance Life Insurance (b) LIC Projects.com 108 .3 How do you decide about investing in life insurance? (a) On my own (b) family decision (c) Employer decides (d) as per the guidance of agent Q.2 Rank the above motives according to your preference MOTIVE OF INVESTMENT TAX BENEFIT SAVINGS RISK COVER RETURN/YIELD Preference 1 2 3 4 Q.4. Dissertation – projectsparadise.(d) Return/Yield Q. Thesis. Which life insurance policy would you prefer to buy? (a) Term Assurance (b) Whole Life (c) Endowment (d) Combination of Whole Life and Endowment (e) Unit Linked Q.

Thesis.PERSONAL DETAILS 1) Age (a) 18 to 30 (b) 31 to 50 (c) 51 to 65 2) Occupation (a) Service (b) Business Projects.com 109 . Dissertation – projectsparadise.

000 to 5.00.000 (b) 1. Thesis.(c) Profession (d) Housewife (e) Retired 3) Income (a) 50.000 (c) More than 5.000 to 1.000 4) Family members (a) 2 (b) 3 (c) 4 (d) More than 4 Projects.00.00. Dissertation – projectsparadise.com 110 .00.

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