This action might not be possible to undo. Are you sure you want to continue?
First Year - First Semester 1.1 Perspective Management 50 marks
1. Introduction to Management - Science, Theory & Practice, Environment of Management, Managers & Entrepreneurs, Managerial Roles & Skills, Manager’s Social & Ethical Responsibilities. 2. Planning - Role, Need for planning, Types of planning, Levels of planning, Corporate Planning & long Range Planning. 3. Organizing - Nature, Types of organizations, Designing Organization structure, Delegation and Autonomy. 4. Leadership & Management - Role of Committees & Group Decision Making in Management Organizational Communication, Management of Change, 5. Control Process & Techniques. Use of Information Technology for Controlling
M M S
1. 2. 3. 4. 5. 6. 7. Management - A competency building approach - Heil Reigel / Jackson / Slocum. Principles of Management - Davar Good to Great - Jim Collins Stone, Freeman & Gulbert: Management ( Prentice Haii India) V.S.P. Rao & V. Hari Krishna : Management Text & Cases ( Excel Books) Heniz Weirich : Management ( Tata McGraw Hill) Certo : Modern Management ( Prentice Hall India)
1.2 Financial Accounting 100 Marks
1. Introduction to Accounting : concept and necessity of Accounting , An Overview of Income Statement and Balance Sheet. 2. Introduction and Meaning of GAAP: Concepts of Accounting : Impact of Accounting Concepts on Income Statement and Balance Sheet. 3. Accounting Mechanics : Process leading to preparation of Trial Balance and Financial Statements; Preparation of Financial Statements with Adjustment Entries. 4. Revenue Recognition and Measurement : Capital and Revenue Items, Treatment of R & D Expenses, Preproduction Cost, Deferred Revenue Expenditure etc. 5. Fixed Assets and Depreciation Accounting. 6. Evaluation and Accounting of Inventory. 7. Preparation and Complete Understanding of Corporate Financial Statements; ‘T’ Form and Vertical. Form of Financial Statements. 8. Important Accounting Standards. 9. Corporate Financial Reporting - Analysis of Interpretation thereof with reference to Ratio Analysis/ Fund Flow, Cash Flow.
M M S
10.Inflation Accounting. 11. Ethical Issue in Accounting.
Reference text : 1. Financial Accounting: Text & Case: Deardon & Bhattacharya 2. Financial Accounting for Managers - T.P. Ghosh 3. Financial Accounting - Reporting & Analysis - Stice & Diamond 4. Financial Accounting : R. Narayanaswamy 5. Full Text of Indian Accounting standard - Taxman Publication.
1.3 Managerial Economics 100 Marks
1) The Meaning, Scope & Methods of Managerial Economics. 2) Economics Concepts relevant to Business, Demand & Supply, Production, Distribution, Consumption & consumption Function, cost, Price, Competition, Monopoly, Profit Optimization, Margin & Average, Elasticity, Macro & Micro Analysis. 3) Demand Analysis & Business Forecasting, Market Structures, Factors Influencing Demand, Elasticities & Demand Levels, Demand Analysis for various Products & Situations, Determinants of Demands, Durable & Nondurable Goods. Long Run & Short Run Demand & Autonomous Demand Industry and Firm Demand. 4) Cost & Production Analysis, Cost Concept profit optimisation, Short Term and Long Term. Cost Output Relationship, Cost of Multiple Products, Economies of Scale Production Functions. Cost & Profit Forecasting, Breakeven Analysis. 5) Market Analysis, Competition, Kinds of Competitive Situations, Oligopoly and Monopoly, Measuring Concentration of Economic Power. 6) Pricing Decision, Policies & practices, Pricing & Output Decisions under perfect & Imperfect Competition, Oligopoly & Monopoly, Pricing Methods, Product-line Pricing, Specific Pricing Problem, Price Dissemination, Price Forecasting. 7) Profit Management, Role of Profit in the Economy, Nature & Measurement of Profit, Profit Policies, Policies on Profit, Maximization, Profits & Control, Profit Planning & Control. 8) Capital Budgeting, Demand for Capital, Supply of Capital, Capital Rationing, Cost of Capital Appraising of Profitability of a project, Risk & Uncertainty, Economics & probability Analysis. 9) Macro Economics and Business, Business cycle & Business Policies, Economic indication, Forecasting for Business, Input-Output Analysis.
Reference Text 1. Managerial Economics - Joel Dean 2. Managerial Economics : Concepts & Cases - Mote, Paul & Gupta 3. Fundamentals of Managerial Economics - James Pappas & Mark Hershey. 4. Managerial Economics - Milton Spencer & Louis Siegleman. 5. Economics - Samuelson.
1.4 Operations Management 100 Marks
a) Introduction / Operations Strategy / Competitive Advantage / Time Based Competition b) Product Decision and Analysis / Product Development c) Process Selecion / Process Design / Process Analysis d) Facility Location e) Facility Layout f) Capacity Planning / Capacity Decisions / Waiting Lines g) Aggregate Planning h) Basic of MRP / ERP i) Basics of Scheduling j) Basics of Project management k) Basics of Work Study / Job Design / Work Measurement l) Basics of Quality Control / Statistical Quality Control / Total Quality Management m) Basics of Environmetal Management and ISO 14000 / 9000 n) Value Engineering & Analysis
M M S
1. 2. 3. 4. 5. 6. 7. 8. 9. Production & Operations Management - S. N. Chary Production & Operations Management - James B. Dilworth Modern Production Management - By E. S. BUFFA Production and Operations Management - By Norman Gaither Theory and problem in Production and operations Management - By S. N. Chary Production and operation Management - By Chunawalla Patel Production & operation Management - Kanishka Bedi - Oxford Production & operation Management - R. C. Manocha Production & operation Management - Muhlemann
1.5 Organization Behavior 100 Marks
1. Introduction to OB-Origin, Nature and Scope of Organizational Behaviour and its relevance to Organizational Effectiveness and Contemporary issues. 2. Personality : Meaning and Determinants of Personality; Process of Personality Formation; Personality Types; Assessment of personality Traits for Increasing Self Awareness. 3. Perception, Attitude and Value: Perceptual Processes, Effects of perception on individual Decision-Making, Attitude and Behaviour, Sources of Value, Effects of Values on Attitudes and Behaviour. Effects of Perception, Attitude and Values on Work Performance. 4. Motivation Concepts : Motives, Theories of Motivation and their Applications for Behavioural Change. 5. Group Behaviour and Group Dynamics : Work groups formal and informal groups and stages of group development. : Concepts of Group Dynamics, group conflicts
Normal. Proportion. Skewness 3. cross functional and self directed teams. Organisational Design : Structure. Understanding Organizational Behaviour . leadership styles and effectiveness. Summarization of Data Frequency Distribution Measures of Central Tendency Measures of Dispersion Relative Dispersion. Test of Hypothesis Test for specified values of Mean. organizational culture and climate. politics at workplace. Elementary Statistical Distributions Binomial. Prasad ( Sultand Chand) 1.6 Business Mathematics 100 Marks Course Content 1. Reference Text 1. tactics and strategies. 8. technology. Variance From Random Samples Standard Normal (3). Poisson. 2. Elementary Probability Theory: Relative Frequency Approach Axiomatic Approach Subjective Probability Marginal & Conditional Probability Independence/Dependence of Events Bayes’ Theorem Chebyseheffs lemma 4. Proportion & Standard Deviation 4 Syllabus . Basic Statistical Concepts 2. Power and Politics Sources and uses of power. contemporary issues in leadership. Chi-Sqare And Variance ratio (F) Distribution 6. 3. Proportion & Variance 7.Udai Pareek Organizational Behaviour . M. Sampling distributions For Mean. leadership and managerial roles. Team Effectiveness : High performing team. Uniform 5. role conflicts and stress organizational conflicts. Leadership : Concepts and skills of leadership. Environment. 6. Team Roles.I. Process of changes and Organizational Development. contemporary issues relating to business situations.Fred Luthans Organizational Behaviour . size. 4.M M S and group decision making. Hypergeometric Negative Exponential . Organizational Roles : Concept of roles. Organizations Development: Organizational Change and Culture. Student’s. Statistical Estimation Point & Interval estimation and confidence interval for Mean. role dyanmics. 7.Stephen Robbins Organizational Behaviour . environment of organization.
SCM. Leased Lines.Testing equality of two Means. Impact of IT on business and society 6. How a Computer works . VSAT. This course will focus on conceptual knowledge about IT. various options for Networking for a business .Familiarity with various components of the internet Browser. Marehas 7. CRM.Overview of concpets such as ERP. Search Engine . Sanders 3. Basics of Networking . 2.Hardware and Software components and their characteristics from a user’s/buyer’s perspective. 4.H. R. DSL Lines. Statistics for Management . Data Warehousing and Business Intelligence e-commerce.D. Voice over internet 5. Gupta & Vyay Gupta ( Vikas) 8. Statistics for Business with Computer applications . Historical Perspective of Computer and Information Technology.Applications of Internet .Edward Minieka & Z. Elements of Matrix algebra The teaching of the subject is to be integrated with widely available software as Spreadsheet.7 Information Technology for Management 50 Marks M M S Course Content Basic IT skills : such as use of MS-Office and other office automation tools should be covered during the foundation week. Role of IT . Practical Business Statistics . Reference Text 1. Schefler 4. D.Andrew F. e-Business. email. Basics of Internet . Basic Statistics for Business & Economics . 1. FTP. Sharma: Business Statistics ( Pearson) 10.Dial Up. copper.C. Components of networks. Beri : Statistics for Management (TMH) 1. B. Blogs. e-Business: Roadmap for Success: Ravi Kalakota and Marcia Robinson 5 Syllabus . Web Server DNS Server. Students should use Spreadsheet to solve the problems given as assignments. C. Knowledge management etc. Analysis of Variance One-way & Two-way Classification (for Equal Class) 10. S.how internet works .Websites.of fit 8.Need for. Elements of Determinants 12. Various medium for communication . Bhardway : Business Statistics ( Excel Books) 9. Proportion & Standard Deviation Test of goodness . 3. Statistics a fresh approach . Statistics concepts & applications .Richard L Levin 2. fiber optic etc. An Introduction to statistical methods . Kurzeja 6. H. satellite. Reference Text 1.Mason.terrestrial. LAN/WAN/MAN. Siegel 5. Elements of Integration & Differentiation 11. Simple Correlation & Regression/Multiple Correlation & Regressions Spearmans’s rank Correlation 9.
A. Market research & Marketing Information Systems Demand forecasting and market potential analysis Consumer buying process & Organisational buying behavior Pillars of Marketing . The Seven Steps to Nirvana: Strategic Insights into eBusiness Trasnformation: Mohanbir Sawhney 3. & Bingham. 2. 4. & Hedge. (2001) The student skills guide Gower 7. 2. Sanders. J (2002) How to study: a short introduction . (1998) Learning maps and memory skills.Sage 4. Introduction to Marketing concept. Knowledge Management by Ganesh Natarajan and Sandhya Shekhar 5. Whittaker L. Journal of Marketing. Mohan: Developing Communication Skills (Macmillan) 1. Alex Leon & Mathews Leon: Introduction to computers (Vikas) 8. Function & Scope Management of Written & Oral Communication Barriers to Effective Communication Report Writing Communication Technology & its impact on Office Procedures and Automation. Giles. Competitive Strategy by Michael Porter 4. & Buzan. 3.Oxford 11. V. Business @ The Speed of Thought by Bill Gates 6. Buzan.M M S 2. Cottrell. H. I. Northledge. S. (1995) The manager’s good study guide: The Open University 6. R. : Computers in Business: An Introduction ( McGraw Hill) 10. B.9 Marketing Management 100 Marks Syllabus 6 Course Content 1. (1998) Studying @ university and college Kogan page 8. Kogan page 10. 3. 6. 1. J. Process of Communication Communication in Organization Nature. N. Target marketing Positioning & . 2. 6. O’Hara. 4. 5.Market Segmentation. Drew. Rajaraman: Introduction to Information Technology (Prentice Hall India) 9. K. (2003) The study skills handbook . D. Evolution of marketing & Customer orientation Marketing Environment and Evaluation of Market opportunities.2nd Ed Macmillan Payne. (2000) Developing essential study skills.Articles from HBR. 3. Theosarus . Svantesson. E. Sen: Communication skills (Prentice Hall India) 12. Vilanilam: More effective Communication (Sage) 13. (1990) The good study guide :The Open University 5. Financial Times Prentice Hall. S.8 Communication Skills 100 Marks Course Content 1. Turner. Tech Venture: New Rules on Value and profit from Silicon valley by Mohanbir Sahwney 7.Merrilium . T. S. 5. (2000) The Mind Map Book BBC Books 9. Reference Text 1.
promissory note. 6.private. Rajan Saxena Marketing Management . 9. 2. First Year . Dishonour of Instruments including nothing and protest Elements Of Income Tax : a. Reference Text 1. Salient Features of Negotiable Instruments Act a. cheque. 5. d. Accounting & Audits. Heads of income & computation thereof. Keller. 11. 6. Perrault and McCarthy Marketing Management . 8. Koshy & Jha . Types of companies . Syllabus . Meeting.13 Electives 200 Marks. 12.Second Semester 2. Gupta: Marketing Management -An Indian Perspective (Sultan Chand) Adrich Palmer: Introduction to Marketing ( Oxford) M M S 1. Scope and charge of income tax b. 8. Selected definitions relevant to computation of Total Income c. Residential status d. Formation of a company c. Bill of exchange. Marketing Management .Directors.Product Life cycle New Product development process Distribution decisions.Integrated Marketing communication concept. Negotiation & Endorsement c.including assessable value.Logistics & Channel Decisions Promotion decision . L. 10. Government etc. 3.Indian context Dr.10 To 1. Restrictive & Unfair Trade Practices.14th edition. Salient Features of Companies Act: a. 2. L. 3.Differentiation Marketing Mix Product decision . 5.Ramaswamy & Namkumari R. Indian Contract Act Indian Sale of Goods Act. communication tools. 13th edition. 7. Management of company . 4. with special reference to Business Income & Capital Gains Salient Features of Central Excise Act . Basic Marketing. b. CenVAT credit Salient features of Maharashtra Value added Tax Act 7 4. Characteristics of a company b. Varshuey & S. public. Personal selling & Sales management 13.1 Legal & Tax Aspects of Business 100 Marks Course Content 1. Pricing decisions 7.Kotler.
margin of safety b. Cash Budgets.Its Salient Features India’s Gross Domestic Product & Net National Product ( its components & the significance of the same to growth) Inter-Sectoral Distribution of the Gross National Product over the Five Year Plans Period. Datey S. Kapoor Business Law . Management Accounting for profit control . Salient Features of Central Sales Tax Act. Distinction & relationship among Financial Accounting.Bulchandani Company Law . 6. K. 4.Functional Budgets. Master Budgets . Applications of Break even analysis to export pricing profit planning. operate v/s shut down.Responsibility & Performance Budgeting. The Scope & Subject Matter of Macroeconomics An Introduction to the Economics of Growth & Development An Introduction to the Indian Economy . 7. Business Law . Cost accounting & Management Accounting Marginal costing ( Break .N. 8. Tuteja: Business Law for Managers (Sultan Chand) 2. cash flow etc.2 Cost & Management Accounting 100 Marks Course Content 1. process costing. K. 2. S. variability. 3.Zero based Budgeting .3 Economic Environment of Business 50 Marks Course Content Syllabus PART I: The Fundamentals 1. Ghosh: Financial Accounting for managers (Taxmann) 2. Terminology of cost . 2.cost classification by elements. Kapoor: Students guide to Company Law (Taxmann) S. use of responsibility accounting in performance evaluation 6.Keller & Ferrara Cost Accounting for Managerial Emphasis . 5. 3. 2. Computation of break even point. 7. D. 4. Reference Text 1. 5. 5.M M S 9.P. services costing. Singhania Indian Taxes . Majumdar & G. Gulshan: Mercantile Law (Excel Books) A. S.V.with special references to job costing. 3. Responsibility Accounting .Dr.Horngreen T. profit centers & investment centers Transfer pricing.even analysis) a. Reference Text : 1. 4. 2. K.Avtar Singh Income Tax . 3.Flexible Budgeting . Preparation of cost sheet Methods of costing . 8 . Make v/s buy. Budgetary Control .cost centres.
5. 5. What business decision hinge on this analysis.Balanced / Unbalanced . Hungarian Method of Solution .Concepts. 9 Syllabus .Maximizations / Minimization .K. if at all it is poor. PART IV : India & the World 1. The Business Cycle and how it is perceived to behave in the immediate future.Problems. Formulation of Model. Formulation of Model . 2.Balanced / Unbalanced . Application Potential to Diverse Problems in Business & Industry.Case of Degeneracy . What is needed to improve the situation. M M S Reference Text: 1. The Product Market & How it Affects India’s Growth Potential The Money Market & How it Behaves The Capital Market & its Variability The Money Market & the Role of Central Banking How does Commercial Banking Effect Industry & Business The Indian Labor Market & Levels of Unemployment & Inflation since 1990 PART III: Federal Budget Objective is to expose the students to the components of the national budget and how these impact on the business world. 2005. India’s balance of trade and fluctuations since 1990. Francis Cherunilam. Puri. Himalaya publishing House. Himalaya publishing House.PART II: The Economic Markets 1. and IMF conditionalities leading to the liberalization & privatisation globalization exercise and beyond. 2. Economic Environment of Business. 4. The World Bank. Scope and Limitations.Maximization / Minimization .Concepts. How do ER figure in the world order India’s balance of payments and how its study can assist corporate decisions making.Prohibited Assignment . Assignment Problem : (AP) . Economic Environment of Business in India ( Sultan Chand) 2. Diverse Problems Graphical Explanation of Solution . 2. Genesis. 4. 3.Misra and V. 2. S. The capitalist world economy and India’s position therein since 1990. 6.Concepts. K.Maximization / Minimizations . M. 2005 Business Environment . 3. Formulation of Models. Introduction of OR: Concepts.Prohibited Routing Problems .4 Operations Research 100 Marks Course Content 1. 4.Solution Procedures for IFS and Optimality Check . Linear Programming (LP) :. HPH Raj Aggrawal: Business Environment (Exel) Adhikary. 5.Simplex Algorithm 4.Aswathappa.Post-Optimal Sensitivity Analysis. 3. Transportation Problem (TP) :. 3. Business Environment.
Types of Queuing Systems (use of 6 Character Code) .N.Concepts and Solution Algorithm as Applied to problems.M. .concepts .solution procedures to 2-person zero sum games .Saddle point Mixed Strategy. Methods & Problems .Primal/dual Interrelation Post-Optimal Sensitivity Analysis for changes in b-vector. n-person games . 9. With and Without Limitations of Queue Size (M/G/1) Single Channel with Poisson Arrival Rate..Deterministic Probability Models .Probability Assessment in PERT Network. Multiple Optimum.2.problems Limitations of LP vis-a-vis Non-linear Programming Problems.Zero . free. Addition/Deletion of Variables/ Constraints . 5.Static Inventory Model .person.Graphical Methods Equivalence of Game Theory and Linear Programming Models .Taha Quantitative Techniques in Management . Unboundedness. 12. 8. Vohra Quantitative techniques in Management . & Others Principles of Operations Research . 10.Economic-Order-Quantity (EOQ) and EBQ for Finite Production Rate.Areas of Application .Duality Principle .Shortest Route Problem Maximal Flow in Capacitated Network .Types of Inventory Situations : Fixed Quantity/Fixed Review Period . Sub-games Method for m x 2 for 2 x n games .M M S 5. Project Planning & Control by use of CPM/PERT . 11.Sensitivity Analysis of EOQ-EOQ Under Price Break-Determination of Safety Stock and Reorder Levels.sum and Non-zerosum games .(Insurance Spares) Digital Simulation : Concepts . Inventory.concepts of Floats ( total.) Linear Programming (LP) :. 4. Network Analysis . Definitions of Project. and Negative Exponential Service Time.Replacement of items Subject to Deterioration and Items Subject Random Total Failure . Brief introduction to Non-LP models and associated problems.K.J. Game Theory. c-vector. Wagher .Problems based on the results of following models (M/M/1) Single Channel Queue with Poisson Arrival Rate. and General Service Time.Application to Problems in Queueing.Group vs Individual Replacement Policies. 7.Use of Slack / Surplus / Artificial Variables Big M Method/Two-Phase Method Interpretation of the Optimal Tableau . Inventory Models:. 6.Minimal Spanning Tree Problem .Time Analysis and Derivation of the Critical path . Replacement and Maintenance Models :. 13.Application for Maximizing / Minimizing Players’ Strategy. New Product.Sasieni M. Jobs.solution of 3x3 Games by LP Simplex including Duality . Profitability. 10 Operation Research . Events .N.Dual Simplex Method. D. Reference Text 1. independent) Crashing of a CPM Network . Queuing ( Waiting-line) Models:. Syllabus Note : The teaching of the above subject is to integrate with the most widely available software.Queues in Series and parallel. Sharma Operations Research.Concepts .Arrow Diagrams .Costs Involved . PKformulae. 3. Infeasibility & Redundancy Problems.Concepts. 2.Random Digits and Methods of Generating Probability Distribution. interfering.(Unique Optimum. Maintenance etc.
Performance Appraisal Systems . 7. 4. Incentives Schemes. 6. Subba Rao Personnel Management . Identification of Research Problem.Job-Satisfaction. Mammoria Dessler : Human Resource Management ( Prentice Hall India) Personnel/ Human Resource Management: DeCenzo & Robbnis ( Prentice Hall India) D. Personnel Turnover. B. Job Analysis. 6.Motivational Strategies. 2.5 Human Resources Management 100 Marks Course Content 1. Bhattacharya: Human Resource Management ( Excel) VSP Rao . Jobenrichment. Defining MR problems Research design Data . Scientific Recruitment and Selection Methods. its Organization. 7. 6.collection Methodology. Relationship with other Social Sciences . 2. performance Counselling.Identification of Training Needs. K. M M S Reference Text : 1. 4.6. Operation Research .Organization Structures . Motivating Employees . Manpower Planning. HRD Strategies for Long Term Planning & Growth.Collection Methods / Measurement 11 Syllabus . MultiSkilling. 3. Empowerment . Training & Development . 9.MBO Approach. 8. Human Resource Management .Its Scope. 3.Re-engineering.Human Resource Management (Excel) Gomez: Managing Human Resource ( Prentice Hall India) 2. 4. Organization Development . Human Resource Management . Steps involved in the research Process. Morale. Kothari : Introduction to Operations Research (Vikas) Gupta & Khanna : Quantitative Techniques for decision making ( Prentice Hall India) 2. Management Development Programmes. Relevance & Scope of Research in Management. Career Planning. Primary Data.C. R. 8. 5.Approaches to Human Resource Management / Inter-Disciplinary Approach Organization of Personnel Functions .V. Responsibilities and Place in the Organization. 7.Personnel Department. BPR. Management of Organizational Change. 5.6 Research Methodology & Fundamentals of Marketing Research 100 Marks Course Content 1. Policies. Kapoor O. Job Description. 3.P.K. 2. Training Methods. Productivity and Human Resource Management. 5.
for Creating a new business models and new business reality. Primary and Secondary data sources and data collection instruments including in-depth interviews. concept such as confidentiality. 12. 2. hierarchy etc. overview of some of the manual. 5.M M S Techniques .use of SPSS packages.Chi-square.Sensitize students to the need for information security.Techniques of Testing Hypothesis . 8. 3. Basic Information Concepts and Definitions .Transaction. Determining information Needs for an Organization/ Individual Manager . . SPSS applications data base. Kothari D. 9. Bush.Cooper Schindler Research Methodology Methods & Techniques . etc. Loudon Jaico publication) Marketing Research Essentials. 3.Qualitative & Quantitative Analysis Techniques . Management Control. etc. procedural and automated controls in real life IT environments. Steven. Computer Aided Research Methodology . 6. projective techniques and focus groups. Executive Information Systems.Making Choice of an Appropriate Analysis Technique.Sampling & measurement 9.Hair . philosophy.C. Correlation & Regression Analysis. Business Research methods . structure. Data analysis .Tabulation . Strategic use of Information and IS .C. testing for association 10.7 Management Information System 50 Marks Course Content 1. 11.Aaker.characteristics of information and Organization with respect to organization form. Kumar. .McDaniels & Gates ( 3rd edition SW College publications) Marketing Research . 4. T-test.(Wrenn.overview of use of data flow method. Syllabus 12 5. 7. Types of IS . analysis of information for decision processes etc. Integrity and Availability. Analysis of Variance.Secondary Data Collection Methods . Ortinau (2nd edition Tata McGraw Hill) Marketing Research Text & Cases .Library Research. Validity etc. References Bibliography Abstracts. 8. Research Report Writing. Tripathy: A text book of Research Methodology in Social Science ( Sultan Chand) Saunder : Research Methods for business students (Pearson) Marketing Research . Analysis Techniques . 7. 2. Day (7th edition John Wiley & Sons) 2. R. for Knowledge Management. 4. for innovation.Use of Information for Customer Boding. Types of threats and risk. .characteristics of Measurement Techniques . Reference Text : 1. Data management plan . Decision Support. Bhattacharya: Research methodology ( Excel) P.Need for information and information Systems (IS) in an organization .Reliability. Operational Control. K. for Managing Business Risks. Information Security .
C. Pandey Van Horne & Wachowiz Fundamentals of Financial Management ( Prentice Hall India) Sharan: Fundamentals of Financial Management ( Pearson) 2. 2. 7.9 Marketing Applications & Practice: 100 Marks Course Content 1. Prasad: Management Information Systems (Sultan Chand) 4. 3. 5. 6. 3. 2. Reference Text : 1. 4. MIS a Conceptual Framework by Davis and Olson Analysis and Design of Information Systems by James Senn Case Studies: Case on ABC Industrial Gases .Prasanna Chandra Financial Management . 7. M M S 2. 3. 6. Fields Cookies .Khan & Jain Financial Management . 2. 5. Cost of Capital . 4.Short Term / Long Term. 2.Estimation & Financing a) Inventory Management b) Receivable Management c) Cash Management Divided Policy / Bonus .Author: Prof Pradeep Pendse Mrs. Sources of Finance . Strategic marketing principles Preparation of marketing and business plans B2B marketing 13 Syllabus . 5.Theory & Practice 6.8 Financial Management 100 Marks Course Content 1. M. Financial Management .Harvard Case Study Select Business Cases identifies by each Group of Students for work thru the entire subject 2-3 Cases on Requirements Management . 3.Author : Prof Pradeep Pendse O’brien: MIS (TMH) Ashok Arora & Bhatia : Management Information Systems ( Excel) Jessup & Valacich: Information Systems Today (Prentice Hall India) L. Equity / Borrowings/ Mixed etc. Capital Budgeting & Investment Decision Analysis (using Time Value for Money Theory) Working Capital Management .Brigham Financial Management .S. Funds Flow Analysis & Cash Flow Analysis.Reference Text : 1.Maheshwari Financial Management . Domestic / Foreign.Structure Planning. Objective of Financial Management Financial Performance Appraisal using Ratio Analysis.
7.10 Selling & Negotiation Skills 100 Marks Course Content: 1. Organizational Behaviour by Fred Luthans (9th edition) 2.14th edition . 8. Strategic selling Selling skills .Conversation.Harvard Business School Press 3. 3. Perrault and McCarthy . 4.Theories of Leadership. Feed forward Interpersonal skills . 11. Values. Rajan Saxena . Marketing Management Kotler. Fast moving consumer goods marketing Consumer Durables marketing Services marketing Rural marketing Retail management Internet marketing Direct marketing Event & Media marketing Field project involving preparation of marketing / business plan in any industry verticals.Leadership Styles . Types of Negotiation Negotiation Strategies Selling skills . Feedback. 6.Mcgraw Hill India Marketing management . Koshi & Jha .Pearson Basic Marketing . team mates & Subordinates Conceptual selling. Leadership . 7. 6.McMillan First Year Electives 1. Leadership Skills Leadership Skills Leadership Lessons through Literature Team work & Team building Interpersonal skills. 3.Body language Reference Text 1. 5. 4. 2. Getting to Yes by Roger Fisher & William Ury 1. The Essentials of Negotiation . 2.Selling to customers Selling to Superiors Selling to peer groups. Reference Text : 1. 9. Expectations.Indian context Dr. 5. 4. 5.11 High Performance Leadership 100 Marks Course Content Syllabus 14 1. Status. Compatibility .Delegation. 6. 13th edition. Leadership Styles Leadership. 3. 10. 12. Trust.Ramaswamy & Namkunari . Keller.McGraw Hill India Marketing Management . Humour. 7. 2.M M S 4.
12 Indian Ethos in Management 100 Marks M M S Objective: The objective is to sensitive participants of the program to Indian culture and value system and the impact of this on management thinking and action.Attitudes. Hetroscedasticity multicollinearity & distributed lag models.M. D. Gupta (Excel Books) 4. The evaluation will be through a project / term paper. Decision making under certainty. 11.R. How to Manage Conflict by Peg Pickering 1. Indian Ethos for Modern Management: G. Statistical forecasting techniques Auto correlation. risk and under uncertainty situations Decision tree for decision making Bayesian approach in decision making Breakeven analysis under uncertainty Investment analysis under uncertainty Competitive strategies Single equations models with one and two explanatory variables plus ANOVA in regression analysis. 12. Management and the Indian Ethos : G. 6. Learned Optimism Reference Text 1.Coping strategies Conflict Management . 9. Beliefs Positive thinking . Syllabus .Conflict Management Styles Positive thinking . 10. The seven spiritual Laws of Success: Deepak Chopra (Excel Books) 5.Types of conflicts Conflict Management . Simultaneous equations models. 15 2. New Delhi) 8. India’s contribution to Management: Pravir Malik (Sri Aurobindo Institute of Research in Social Sciences. Vedic management: Krishna Saigal (Gyan Publishing House. Khanadelwar (New Century Publications. Organizational Behavior by Fred Luthans (9th edition) 2. Towards the optimal organizations (Indian Culture and Management) : Rayen K. 4. Conflict Management . Sharma 2.8. pondicherry) 7. The institution will arrange guest lectures on various facets of this area.10 Decision Science 100 Marks Course Content 1. Reference Text : 1. New Delhi) 2. Participants will do desk research papers. Krishna 3.Martin Seligman’s theory of Learned Helplessness. Management Concepts from the Mahabarata: N. 5. Blending the best of the East and the West in Management education: Subhir Chowdhary. 3.
Lateral thinking 10. Quantitative Techniques in Management . Intrapreneurship.Commitment & Determination.Support from significant Others .11 Managerial Process Skills .Opportunity Obsession. Creative Problem Solving Techniques 9.K. 2. Self-Reliance & Ability to Adapt 4. SSLS & IV.12 Analysis of financial statement : 100 Marks Course Content 1. Reference Text : 1. Tolerance of Risk Dynamics of Entrepreneurship . Identification problems: Estimation of structural parameter by ILS. Econometrics . 3.ND. Organizational Behaviour by Fred Luthans ( 9th edition) The Essentials of Managing Changes and Transition -Harvard Business School Press 1. 2. Vora 2. Koutynuous. Dynamics of Entrepreneurship .M M S 6. Sharma 3. Entrepreneurship Project 6. Analytical skills Reference Text : 1. Assessing Business Performance Operational efficiency ratios (Gross profit. Cash flows and life cycle state of a company Cash flows and financial flexibility (linkages to dividend policy and over retention of profits) 3. Entrepreneurship Project 7. Cash Flow Analysis Measuring operating / financing and investing Cash flows.By Damodar Gujarathi 4. 2.J. 2.Ambiguity & Uncertainty. Leadership Dynamics of Entrepreneurship .100 Marks Course Content Dynamic of Entrepreneurship. Indian Accounting Standards Indian Accounting Standards vs US GAAP (This would also cover the manipulations often done by companies to show higher profits) 2. Quantitative Techniques in Management .current Ratio / Acid test 16 Syllabus . Revision of Balance Sheet and P & L statement fundamentals. Motivation to Excel 5. Creativity. Methods for generating ideas 8. net profit margins and various turnover ratios) Liquidity ratios .
Stock Splits and Buy back Managing Productivity of Corporate Capital Composite Index for measuring productivity 6. Economic value added (EVA) and linkages between value of a company and EVA. Capitalization ratios-Debt Equity. . 5. Introduction to Advance Accounting Concpets Merger and acquisition Consolidation of balance sheets Deferred taxes. Adjustment from standard accounting to correctly measure free cash flow. 4. Capitalization leasing expense and R&D expenditure.e. Price to book value. EV/EBDITA multiple. Free Cash flows to Equity/Firm) From earnings to free cash flows . Implication of the above mentioned adjustments on fundamental valuations / company and PE or Price / Book Value or EBDITA multiple. Equity Analysis. Valuation Ratios EPS/ROE/ROCE/ Total Shareholder returns. Debt to Assets. Du-pont Analysis Coverage ratios and credit analysis and ratings (The emphasis will be on correct interpretation and correct measurement i. correct treatment for amortization expense and deferred taxes Measuring correct ROE & ROC after adjusting for intercorporate investments. with necessary accounting adjustments for these ratios). minority interest NOPAT and adjustments to NOPAT from EVA perspective to measure correct economic cash flows. Linkages between ROE & ROCE & optimal capital structure and determinants of PE multiple.Profitability ratios. Forecasting FCFE /FCFF and Security Valuation M M S Reference Text Financial Management by Prasanna Chandra Financial Management by Khan and Jain 17 Syllabus .
100 Marks Structure and Design UA 100 marks Finance Operations Information technology 3.100 Marks 22.214.171.124.& Supply chain Technology marketing communications marks 100 marks management IA . Marketing 126.96.36.199.2.4. Corporate 3.15 electives (300 Marks) Total 1100 Marks 3.5.2. M&A. Logistics 3. Training & 3.50 marks b) Marketing research applications .188.8.131.52 marks 3.3.2. To 3. Electives (300 electives (300 Electives ( 300 Marks) Marks) Marks) Total 1100 Marks Total 1100 Marks Total 1100 Marks 18 .2 Strategic Management IA -100 3.3.Applications UA 100 Marks 100 Marks 3.1. Rural institute led project IA .1 Software Engineering IA100 marks 184.108.40.206.220.127.116.11.5. Competency & Performance management 100 Marks 3.100 marks 100 marks 100 marks 18.104.22.168.6 To 3.4. To 3.3.100 Marks Specialization Majors:Marketing Human resource management 3.2 Integrated 3.M M S Second Year Third Semester Core Courses 3.1.Platforms IA IA .1. IA 100 marks 3. Introduction to Industrial Relation & Labour welfare IA . To 3.1 International Business UA -100 3.1. Technology management including Manufacturing strategy IA. Financial markets & institutions IA 100 marks 3.5.4. A) Sales & Sales promotion management 50 marks. 3.5 Data & Databse Management IA100 Marks Syllabus 22.214.171.124.6. Human Resource planning . Operations planning & control UA 100 marks 126.96.36.199.5. Materials 3.50 3.1 Orgnizational Strategy UAFinancial Theories 100 Marks Management UA . Internatinal finance IA -100 marks 3. Advanced 3.5.11 3.100 Marks 3.50 marks 3.4. Business process Reengineering & Benchmarking IA .100 Development IA .5.4.100 3. Enterprise management IA.3.5 Corporate restructuring incl.5. A) Product / Brand Management 50 marks b) Marketing Finance IA .3 Summer internship/global internship / Social.1.100 Marks 188.8.131.52.2. A) Consumer / Industrial Buyer Behaviour . b) Distribution and SCM .184.108.40.206.6 To 3.1. Netwroking & Communications IA .2.5.100 Marks 3.1. Laws IA .12 electives (300 Marks) Total 1100 Marks 3.2.
Daniels and Radebough International Business . The differences. 11. 2. Problems solving skill. Group decision making. Policies of an Organization.0. Components of Management information Systems Mckinsays’ 7 S Model: Strategy. 6. Leaning based Management Control. 7. Goal.0. 10. 5. 8. 7. Process and advantages of planning Strategic v/s Operational Planning.Roebuck and Simon International Business .Charies Hill International Business . Elements. 9. Structure. Conventional Strategic Management v/s Unconventional Strategic Management. 2. 9. Manager v/s Leader.Subba Rao 3. Commitment and performance. 13. Overview of the International Business Process PEST factors affecting International Business Government influence of trade International Trade Theories FDI Country Evaluation and Selection Collaborative Strategies International Marketing Intranational Trade Agreements International Trade Organizations Forex International HR Strategies International Dimplomacy M M S Reference Text: 1. Strategic Management Process: Vision. Communication. Skills and Shared Values Group Project 19 Syllabus .2. Leadership styles. Staff. 3. Strategy. 4. 8. 2. 6. 4.University Assessment 100 Marks Course Content 1. 3. Style. Strategic management 100 Marks Course Content 1. Strategy as planned action. Philosophy. 4.Third Semester 3. International Business . Changed Circumstance Growth Accelerator: Business Web.Sundaram and Black International Business . 12.Second Year . Systems. Role of the leader. Market Power. Categories of problems. Decision making and problem solving. 5.1 International Business . its importance. Phases indecision making. 5. Mission. 3.
6.Innovation.Leaders. 5. 7.Value pricing.100 marks Course Content 1. 11. 5.Managing communications mix for products.Porter’s generic strategies.Organizational structure of advertising agency and its function. Benchmarking exercise. growth and mature markets. Consumer attitude and market structure Brand position and brand image strategy development. 8.Michael Porter Optional Group . Creative decisions Copy decision .M M S Reference Text : 1.Boyd. Strategic marketing text & cases . Market entry. nichers Competition analysis . 12.2 Integrated Market Communications 100 Marks Course Contents 1. Brand objectives. 6. Evaluation of agency functioning.Cravems 3.1. Pruning of products. Walker and Larreche McGraw Hill Irwin 2. 4.FMCG. Product line extension Communications strategy . 7. Advertising objectives with specific reference to DAGMAR.University Assessment . brands Advertising and sales promotion strategy .Overview Pillars of Marketing .Designing of channel systems. Marketing Strategy . 2.STPD strategies Market situation strategy .campaigns Brand building.David Aaker John wiley & sons 4. Portfolio models .Stephen Schnaars Free Press 3. 3. Managing multichannel systems Pricing strategy . 3. 4. challengers. Marketing Strategy . Consumer durables & Services cases Distribution strategy .Thompson & Striekland McGraw Hill Irwin Competitive advantage . Reference Text : 1. 9.Introduction. Strategic Market management . 2.BCG and GE McKinsey matrix New product strategies . Integrated Market Communications Advertising . 10. Optimization of pricing Marketing Planning . Communication Process . understanding competitive moves and posters Sustainable competitive advantage .Porter’s 5 forces model for competitive environment.1.Michael Porter Competitive Strategy .1 Marketing Strategy . 3. followers. Marketing strategy . . Persuasion and attitudinal change through appropriate copy development. Strategic Management .Marketing 3.Creation and production of the Copy Syllabus 20 2.Communication models for urban and rural communication. 13.
Purchase process. The . Consumer Behaviour Schiffman & Kanuk 6th edition Prentice Hall India Consumer Behaviour Loudon & Della Bitta 4th edition Tata McGraw Hill Consumer Behaviour building marketing strategy: Hawkins Best & Coney 7th edition McGraw Hill International edition. K. 5. 5. 3. 11. 4. Diversity of consumer behavior: Role of consumer behavior in marketing strategy Individual aspects of consumer behavior: Perception. 8.8. 4. advertising briefs. H. Raja & Dominique Xardel: Consumer Behaviour. Consumer Behaviour in Marketing strategy : Howard prentice Hall International. Application & Cases (Vikas) Satish Batra & S. San Diego University Advertising Management: Rajeev Batra. 12. 3. 6. George Belch. Agency coordination activities. Reference Text : 1. 4. Consumer adoption process and diffusion of innovation.1. Organization buying process: Roles of buying centers / Decision making units. Reference Text : 1. Myers. 9. Aaker Logo -Nami Klein Brand Reporter fortnightly Other Guy Blinked. Verghese: Advertising Basics (Sage) M M S 3. Advertising and Promotion: An integrated Marketing Communications Perspective. a strategic approach . V. Concepts. San Diego University Michael Belch. Application of consumer behavior studies in Consumerism in India and global markets. 3. Vilanilam & A. 6. Dravid A. 7. Learning & Information processing Motivation and involvement. Post purchase behavior and cognitive dissonance. Consumer Behaviour.Hendry Assael . 2. Kazmi: Consumer Behaviour Text & Cases (Excel) 21 Syllabus . 7. 2. Advertising budget. Media planning and Media research Advertising Research Public relations & Publicity campaigns Event management Role of advertising management in firms. 6.3 A Consumer Buying Behavior 50 Marks Course Content 1. 2. Search and evaluation of alternatives. S. 10. Social class:Opinion leaders: Reference groups Role of Culture and subscultures-Family Consumer decision process: Problem recognition. Attitudes and Personality External influences:Group behaviour. 9. managing advertising campaigns. Situational influences.H.Jesse Kornbluth Belch: Advertising & Promotions (TMH) J. 7. John G.Biztantra M. 5.
7. Gupta: Marketing Research (Excel Books) 3. training and organization and for development of sales organization. Loudon Jaico publication) Marketing Research Essentials . testing for association Multivariate techniques . Role and value of market research in marketing framework Data analysis .3 B Market Research Applications 50 Marks Course Content 1.(Wrenn. Sales Force Performance evaluation and control. selection. establishing and revising territories. SPSS applications data base. Media effectiveness study.Tabulation.Interdependence techniques: Factor / cluster analysis: dependence analysis: discriminate analysis. Sales management Planning .1. 6. Syllabus 22 4. 3. 6. Alvin. 4. 2. Sales Management Planning -Forecasting.Burms. Ortinau (2nd edition Tata McGraw Hill) Marketing Research Text & Cases . Marketing Research . Sales incentives and sales compensation. 2. Ronald (3rd edition Prentice Hall) Rajendra Nargundkar: Marketing Research ( Macmillan) S.Hair. Brand tracking study Field project on market research on any functional / industry verticals. Annual readership survey of print media etc. Bush.1. Usage attitude studies.Job and role of Sales Management in Organizations.4 A Sales Management & Sales Promotion 50 Marks Course Content 1. Television viewer ship surveys. assigning sales people to territories route planning and territory coverage. conjoint analysis.Sales Management Information Systems. 5.selling process. Perceptual mapping applications in market research Applications of MR in consumer research.M M S 3. Report preparation and presentation. advertising. bases of territory design. Stevens. selling of services as opposed to selling of tangible products . 6. test marketing. 4. methods of territory design including computer models. 3. 8. 7. The Selling functions . Kumar Day (7th edition John Weley & Sons) Marketing Research . L. 3. Sales Budgeting and Planning quotas Manpower Planning for the Sales organization and for development of sales origination Recruitment. Time and Territory Management . 2. how to read ORG-Nielson’s store audit report. 5.McDaniels & Gates (3rd edition SW College publications) Marketing Research . combination with cluster analysis. Reference Text : 1. . 5. interpretation of MR reports.Territory Planning.Aaker. Bush. Sales Organization and its evaluation .The importance of systems selling in contemporary environment.
Reference Text : 1. packing and transportation. 3. Reference Text : 1. ERP solutions .1. 2.Futrell 6th edition Thomson South western M M S 3.Still. disputes etc. Fiscal levies / regulations in distribution . Financial dimensions of dealer management. to measure and test the effectiveness of Planning and designing sales promotion Programme with specific reference to sales contests.1. Hair & Bush Tata McGraw Hill Management of sales force-Stanton & Spiro \-Mc Graw Hill International. 2. 9. 4.process of researching.4 B Distribution & Supply Chain Management 50 Marks Course Content 1. 8. The role of distribution function in the marketing mix and the meaning of distribution equity. use of power bases. 9.CST. Tasks and responsibilities of channel members. Sales Management . 3. opportunities and strategies. training. Management issues in distribution viz. Identify the roles of consumer and trade promotion activities in terms of differences. 3. Excise duties etc. rural markets and services. 4. Cungiff & Govani Prentice Hall India Professional Sales Management . 3. warehousing. LST. Supply chain management .Anderson. 2. Octroi.7. Channel selection. 4.opportunities and challenges. development and motivation and performance appraisal of channel members. 7. Sales management .5 A Product & Brand Management 50 Marks Course Content 1. 8. Gupta: Sales and Distribution Management (Excel) 3. 4. Channel design and management for consumer. trade-in discounts. Distribution Budgeting and control systems: Cost of distribution: inventory. planning and setting goals. channel conflict. characteristics and application Sales promotion strategies to integrate below the line promotion into the communication mix . Donald J Bowesox Logistics Management. order processing. Introduction to product management Role and operation of Product management in marketing Product analysis: category/competitor/customer/demand New product development process and role of product managers 23 Syllabus . industrial products. Bowersoz & Closs Physical Distribution Management Logistical Approach Dr. 5. 10. 2. Khanna S. coupons etc. Logistical Management. L. 6.issues. material handling. K.
Policy Decisions and Marketing Finance .Developing Sub-budgets by Marketing Segments .Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investments. Target Pricing . b) c) Syllabus 24 d) . 6. 9. Analysis of Marketing Costs in terms of Engineered Costs.Economics of directs rating by manufacturer. 7.Pricing of New Products under ROI Concept . Brand vs.Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the Probability Theory and Decisions Trees .5 B Marketing Finance 50 Marks Course Content a) SALES REVENUE as an Integral element of Cost . Territories. MARKETING INVESTMENT: Management of Accounts Receivables and Inventories .National Pricing .Mechanism on Marketing Performance .Marketing Cost allocations and its limitations for Managerial Decisions. Submitting Tender . 2. Applications and Forecasting Techniques to Developing Marketing Budgeting . Customers Orders etc.Deliver Route Decisions . Channel.Baysian Decision Theory of pricing-Government Price control .David Aaker Strategic Brand Management .budgeting Samples. Capacity (fixed) Costs and Managed Costs .Measuring Marketing Value .1.Developing and Launching New Products and the Concept of Investment in Life Cycle of Product .Noel Kapferer Building strong brands . Adverting Budget .Budgeting Sales force Efforts . Product Management .Tax Concessions.Evaluating Return on Marketing Investment .Pricing of Turn Key Project . Export ` Costs and Export Pricing . 4. Impact of marketing strategies on organization structure design and consequent financial implications. 3.M M S 5. Analysis of Revenue by Products.Applications of DCF Technique.“ Value Added” by marketing effort Productivity Marketing and its social justification.investment Framework by ROI Management of Sales Revenue.Lehmann Strategic Brand Management . 8.Pricing of Joint Product and Application of Linear Programming .Optimum Level and Allocation for Selling Efforts among Dealers Developing Comparison Plansfor Sales Force.Cost Analysis for Distribution alternatives Channels .revenue .Credit decisions and Credit Policy .Financial Incentives.Keller 3.Classification of Marketing Costs by Function .Impact of Transfer Pricing . Brand elements Brand extension / Brand relationships spectrum Brand identity Brand Equity Brand building Strategies Reference Text : 1.Brand Valuation Financial Aspects of Brand Management .The Concept of Marketing Cost of Value .Dual pricing-Approaches of Government bodies to Development “Faire Price”. Warehousing decisions Transportation Decision .Application of DCF to Evaluations of Investment in Product Development Marketing Product Mix and Linear Programming. Export Marketing and Finance .Export Credit. product.
Chatterjee Marketing Electives: 3.Political environment .policies of ECGC. Appraising opportunities and risks product planning and development .customs and shipment procedure .Reference Text: 1. 5. South East Asia and Europe for export potential . foreign market channels & logistics .Dr.economic environment .Institutions in world economy. International Marketing .1. 8. GATT/ UNCTAD . Export procedures and documentation . K.India’s trade relations with other countries .7 Retail Management 100 Marks 1.cultural environments .duty drawback procedures to claim REP license and cash assistance . 3.government assistance for export. M M S 2. Latin America. International marketing intelligence and task.S. 3. Financial transactions between exporter & importer open account D/P. 2.6 International Marketing 100 Marks Course Content 1.case studies.Onkvisit and Shaw International Marketing . Inventory control and Financial Management 25 Syllabus Course Content .Bhattacharya 3.exports production and packing .1.Recruitment and Motivation Communication and Customer Relations. Decision and need to enter into International marketing organization problems International marketing environment . Africa.registration with various agencies compulsory quality control and pre-shipment with inspection .export houses etc. B. pre-shipment and post-shipment finance from banks.procedure for claim of central excise duty on export goods .legal environment of international marketing . Letters of credit etc. 3. Marketing Finance . 4. 7. D/A.marketing research and export promotion . Middle East.international marketing operations and communications . Reference Text : 1.A. 6. Trends in retailing Retail Economics Retail Merchandising and Shop Displays Retail Advertising and Sales Promotions Managing People at Work .Cotera Inernational Marketing . Place of Retailing in the Marketing Mix.Keegan International Marketing .study of U. Exchange control regulations regarding export and foreign exchange expenditure on export promotion. 4. Canada. 4.export pricing and costing . 2.processing export orders .Trade /Groups in different countries .managing channels of distributions.
11. Trends in retailing should include the Indian as well as the international context. selling to Govt. 9.Swapna Pradhan Retail Management . Briery and Betty Reeder . Differences between industrial & Consumer Marketing Industrial Marketing Environment. 26 Reference Text . Types of buying situations. 17. 5. 16. 14. 4.Michael Levy Retail Mangement . Role of After sales services in industrial Marketing Industrial Distribution B2B selling & Sales management. 3. Customer knowledge: The Individualized customer proposition The relationship policy: Relationship data management. Industrial Buyer Behavior & Industrial Marketing Research. Derived demand concepts.M M S 9. Types of Customers. Industrial Marketing Management . Negotiated selling. 5.Text & Cases . 19. 2. 13. Branding of Industrial. Hott [Arizona State University]. Retail Strategies Retail Marketing Retial Management Information Systems :. Industrial Marketing . Planning and Control By Robert Reeder. Bidding for contracts. Role of personal selling in retailing Store layout Relationship Marketing Supply Chain Management Retail Research including Retail Audits and Consumer Research at the point of purchase. 2. B2B Product Decisions.1.Lusch. key account mangement concepts.Gibson Vedamani 3. 11. 6. Edward G.8. Introduction to Industrial Marketing.Barry Berman & Hoel Evans Retailing Management .Analysis. B2B Marketing & CRM . 12. 1. 7. Syllabus 10. Industrial Advertising & Promotions.Use of New Technology Super Market Departmental Stores / Chain store Management Comparative retailing across the World.100 Marks Course Content 1. 18. 8. 10. New Product Development. 15. Industrial Pricing Decisions. Dunne Retail Management . 2. Customer Loyalty program: A brief discussion from Technology point of View.By Michale D. 3. 12. Reference Text: 1. Segmentation. On-line retailing 20. customers Concept & context of CRM: CRM as an integral business strategy. High Technology & commodities. 4.Prentice Hall of India. Retailing Management . 13.
irrigation equipments .durable inputs fertilizers .Biztantra 2005 27 Syllabus .scope of rural marketing .income generation . Tools and Applications : Jagdish Seth & Parvatiyar CRM Essentials: J.components of rural markets Definition .local area banks . Rural Marketing .1. Havladar .NABARD commercial banks . urban markets Rural marketing environment Population .impact of cooperative on rural marketing.types share of cooperatives in national economy . 3.irrigation .price . 2005 The Rural Marketing Text Book .P.price .T. N. Badi. Role of cooperative institutions in rural marketing Cooperatives as organizations .Tata McGraw Hill Customer Relationship Management.cattle .poultry -aqua feeds .artisan products Role of financial institutions in rural marketing Agricultural credit situation .types of credit .product . V.agricultural exports zone (AEZ).product .power tillers . Rural Marketing .infrastructure facilities rural credit institutions .rural demand .regulated market .problems in rural marketing . Thomas W. 5.Illustration Consumable inputs .kissan credit card scheme .3.Pradeep Kashyap.distribution strategies .distribution .tractors .promotion . Introduction Definition . 7. Jagdish Sheth & G Shainesh CRM: Emerging Concept .impact on rural market.rural areas requirement . 2/e. Gopalaswamy .price . M M S 3.Vikas Publishing House Rural Marketing . 6. 5. 4.flow of institution credit to agriculture .scope of rural marketing .HPH.formation of cooperative organizations .occupation pattern .promotion . Reference Text : 1.distribution .By Krishna K.other farm machinery Marketing of consumable and durables Product .development programs .rural credit institution .rural market index Marketing of agricultural input .9.agro chemical . 4. 2. 2.rural retail outlets-print media in rural areas .50 Marks Course Content 1.R. W. Speh [Miami University ] .structure of cooperative organizations .land distribution .state cooperative banks (SCB) . 6. Badi . Siddharth Rant .Published by Holt Sarenders Industrial Marketing .contract farming .state cooperative agricultural and rural development banks (SCARDB) .location of rural population expenditure pattern .rural vs. V.product redesign .modification needs Marketing of agricultural produce and rural and cottage industry products Marketing of agricultural produce .concepts .marketing of rural / cottage industries .literacy level .SWOT analysis of fertilizer market . Gonsey 3.SWOT analysis of agro chemicals market -seeds .regional rural banks RRB .land use pattern .
4. 5. 4. Rahman . 2.11 Quantitative Models in Marketing 50 Marks Course Content 1. 12. Rational of Social issues on the Indian Context. 3.Oxford I B H 3. 4.Social marketing perspectives and viewpoints Weinreich.Hands on social marketing: a step by step guide Kotler. Phillip .Habeeb Ur. Consumer Behavior Models: Attitude. Marketing of literacy. 11. G. S.1. Small savings.force Devisions Syllabus Reference Text : Quantitative models in marketing . 5. 2. Attitude Formation and Change Marketing of family Planning.Pearson Education Agricultural Marketing in India . Cross elasticity Distribution / Location Decision Communication Models : Objective Setting Promotion . Measurement of effectiveness of social marketing Programs. 3.M M S Additional readings: 1. 2. 5. 1/e. The Place of Models in Marketing Decision Making : Theories like the Bayesian Decision Theory. 9. 3. Krishnamacharyulu.mix.Social marketing 3. Y. Budget Allocation Media Models Models to Measure the Effects of advertising Forecasting Sales . S. 2004 Rural Marketing .HPH.50 Marks Course Content 1. Rural Marketing . health management. 8. . 6.1. 7.Social marketing Quraishi. .C.10 Marketing in Non-profit Organizations .Vikas Publishers Rural Marketing .By William King 28 . Perception & Brand Switch. 2. afforestation.Acharya . 6.Sukhpal Singh . Marketing of NGO’s Reference Text : 1. Price elasticity of Demand. Organizational Buying Models New Product Design Pricing Models : Pricing a New Product. Jha. Nedra Kline . 4. M.Social marketing for social change Lazer. Lalitha Ramakrishnan . 10. William . 3.
Risk Analysis. 4. Pricing & Earning Model) Financing Options Sick companies Act / Provisions of BIFR / Rehabilitates of sick units / Restructuring of sick units.Die Diligence Procedures. 10. 29 Syllabus .Role & Functions .50 Marks Course Content 1.12 Marketing Audit .maximization.IPO . bond valuations. Financial engineering Financial Benchmarking . Corporate Finance Capital Structuring .Loan Syndication . 6. 9.structuring & evaluation. Interest rate structuring. 5. 3. Indian financial systems.Theory & Practice Investment ( Project) Identification & Feasibility Analysis with sensitivities.1 Advanced Financial Management UA 100 Marks Course Content 1. Off-shore / On-Shore Instruments.3. Financial Interest Rate Swaps .2. 5. HBR and IVY league cases OPTIONAL GROUP . Marketing Audit Process Marketing segment cost analysis Marketing cost variance audit Environment audit New product launch audit Company internal analysis Competitive capability analysis Brand audit Distribution audit Strategic audit M M S Reference Text 1. 3. 8. Investment Banking Valuation of Corporate / Project / Investment Opportunities . Financing Options . 7.Treasury Function in corporate.concept of shareholder value .1. HBR articles 2. Credit Rating of Countries / State / Investment & Instruments Joint Venture Formulations . 2.FINANCE 3. 4.FIPB / RBI Merchant Banking . 2.Primary Issue Management Infrastructure Financing Issues & Considerations (Financial Feasibility. Multiple Option Bonds .
Financial Management . its registration and procedure for changing the name Articles of Association. voting procedure. Remuneration of Directors. Fixed assets 3.Auditing of Cost Accounts Investigation powers of the Government Management : Constitution of Board of Directors .Annual returns and penalty for failure to submit returns . Qualification of Directors .Annual general and Extraordinary general meeting . Y. 5.Appointment of Managing Directors. Unlimited companies 2. Reduction imposed on Directors .M M S Reference Text : 1.M.Contracts.Quorum.Brietly Myers Financial Management . 3. 2. Deeds. Private Companies.Appointments of auditors . proxies. Return Account and Meeting : Register of members and debentures holders . kinds of resolutions and recording of minutes . Raising of Loans Provisions relating to debentures Registration of charges Inter company borrowings 4. Reconstruction Arrangements and Compromise and the Provisions relating thereto. Payment of interest out of Capital. RUTP ACT RESTRICTIVE AND UNFAIR TRADE PRACTICES ACT: Investigation by Commission Registration of agreements relating to restrictive trade practice presumption as or public interest resale price maintenance O-Offences and penalties 30 Syllabus .2 Corporate Law 100 Marks Course Content Company Law 1. Alternation of Articles Membership of Company . Records.Powers of the Board. Khan 3.Books of Accounts to be kept and inspection . Investments and service of Documents Legal provision relating to holding Companies.Board Meeting .Brigham Indian Financial Systems .2. Issue of Capital Drafting of prospectus Registration of Documents Commission and Discount on issue of Capital Issue of Shares at a premium or discount Provisions of governing issue of redeemable preference of share Capital Transfer of Shares and Debenture Rights of share holders Provisions relating to payment of dividend.Meeting Statutory . Incorporation of Companies : Preparation of Memorandum of Association Name of the Company.relating to mismanagement .Amalgamations.
Shah Company Law Avatar Singh Company Law Ramiya’s Company Law 3. How the Monetary Policy stance of central bank gets percolated in the economy 2.2.3 Financial Markets and Institutions 100 Marks Course Content 1. 31 Syllabus . SEBI Guidelines.Procedures to be complied with . M. Lectures on Company Law by S. 3. S. M. Basic knowledge of RUTP.under the Act . SEBI Regulations. Introduction to Financial Markets Money Markets Capital Markets Advantages of Financial Markets to investors / corporate Determinants of Interest Rate Real and nominal Interest rates Theory of Term structure of Interest Rates Monetary Policy & Role played by Central Bank Measures of money Supply (M1 / M3) Influence of Interest Rates in other economics on domestic interest rates Money Markets Why money markets are needed Various Money Market instrument Measuring Bond equivalent yield and discount yield on Money Market instruments. FERA Provisions relating to FENA Companies Regulations Concerning Import and Export Acquisitions and Sales of Immovable properties Overview of Exchange Control Regulations SEBI. 2. SEBI Procedures Book Reference : Companies Act: 1.Unfair Trade Practices. Expert knowledge of Company law. Company Law by Avtar Singh 3. SEBI Act. Shah 2. 2. 3. SEBI Rules. Chakravorty LEVEL OF KNOWLEDGE: 1.M. FENA and SEBI M M S Reference Text : 1. Guide to Companies Act by Ramaiah RUTP ACT: MRTP Act by A.
5.Foreign Exchange Mathematic Floating /Fixed rate . convexity. Default Risk) Interest Rate Risk Management Introduction to FRA’s / SWAPS Introduction to Mortgage Mathematics Stock Markets Introduction to Portfolio Management Theory Understanding Risk. 6. Syllabus 32 8. diversification CAPM. P/BV Multiple and their determinants Mutual Funds Structure & Important regulations w. Effect of Globalization (Fed watching) etc.Risk Management / Speculation Basic features of Futures and Options Difference between Forward and Future markets Introduction to Arbitrage & Risk Neutral Valuation Commercial Banks Understanding the Balance Sheet. Bonds Bonds mathematics (YTM. Government bonds & Corporate bonds (Credits Rating. Treyner. MFs Advantages of Investments through MFs Types of MFs & Investment options Accounting (NAV Computation) & Intermediaries associated with MFs The present status of MF industry in India and its potential Comparison of Indian MF industry with US Mutual fund industry Styles of Investment Evaluating Fund performance on the basis of (Sharpe. Understanding . 7. Capital Adequacy ratio .). 9.(Role played by Central Bank Monetary & Credit Policy. Systematic / Unsystematic Risks etc.Momentum) Fund Manager’s past performance. Application of Duration in Risk Management Term Structure & Theories Behind term Structure Determinants of interest rates . AMC’s Reputation etc.Advantages / Disadvantages Determinants of Currency Movements or Exchange rate Real & Nominal Exchange Rates Covered Interest Parity Derivatives & Risk Management Understanding Basic Purpose of Derivatives . information ratio) etc. Currency yield. duration. Style (Value / Growth .Market Efficiency Historical returns from US Markets Historical returns from Indian Markets Fundamental drivers of Values of Stocks / Market (Index) Relative Valuation Measures Like PE Ratio.M M S 4.t. Actual Performance of Indian MF (Returns delivered by Indian Mutual Funds) Foreign Exchange Markets Purpose served by Markets Spot Rates / Forward Rate .r. zero coupon yield etc.
M M S 3. Bretton woods. Gold Standard Inter-war instability. The rise of private world money. international asset pricing theories. Evaluation of Mutual Fund performance etc will be given. Theories of exchange rates. Purchasing power parity theory Demand supply & elasticity in foreign exchange rate determination Balance of Payments theory.4 International Finance 100 Marks Course Content 1. Derivatives Pricing & Analysis. Euro-currencies. 3. Currency options fixed income analysis & interest rate options. Swaps. Historical perceptive on exchange rate. fluctuating exchanges rates Case for fixed or fluctuating exchange rates. international cash management. Investment Banking Role of Merchant Bankers Capital Structuring Buy Back and its rationale IPO/Rights Issue Process ADR/GDR Issue Important SEBI Regulations Reference Text : 1. foreign exchange arithmetic. International Money. Offshore banking. Capital Budgeting for international projects. modes & mechanism of spot & forward exchange contracts Exchange trading & position Syndication. Financial Aspects of international Negotiations.Understanding various Risks fixed by banks and how banks manages these risks Understanding the profitability drivers of the Banks 10. transaction & operating. Handouts / Soft copies (‘Excel bond’) on some topics like Bond Mathematics. Portfolio Management. Capital & Foreign Exchange Markets with reference to New York. The changing nature of world money. 2. 3. Syllabus . Euro-dollars. Hong Kong & Singapore.Tata McGraw Hill Publications SEBI Guide Lines (available on net) on Mutual funds. financial futures & financial swaps. fixed exchange rates. London. Options. Foreign Exchange exposure. foreign exchange swaps. Tokyo.2. forward contracts. European Currency Unit 33 2. Fundamental equilibrium relationship covered interest parity. purchasing power parity & Fisher open theorem. Operations of foreign exchange markets. Financial Markets and Institutions by Anthony Saunders .
and implications thereof vis-a-vis strategic Management. viz Mergers.Avadhani 2.2. Valuational of business brands.Damodaran Finance Electives 3.A. 4. Acquisitions & Corporate Restructuring 100 Marks Course Content 1. Statutory regulations under Companies Act. V. expected return and variance of returns of a Two asset Portfolio Simple Numerical Example and Graphical Illustration Diversification of Risk.6 Security Analysis And Portfolio Management 100 Marks Course Content 1. their mechanics & impact International capital-flow & shocks International debt problem . 7. 5. Measuring of Covariance definition and Simple Numerical Example. Spin-off etc. SEBI Regulations Listing agreements allied bodies vis-a-vis compliance therewith. for a single stock Expected Return. 9. International liquidity & SDRs.M M S 4. Innovative International Financial Products Socio-Political Issues in Strategic International Financial Management (with special reference to multi-national corporations) Reference Text: 1. Case studies of specific instance of Mergers.U.2. Slump Sales. Acquisitions. 6. Systematic and Unsystematic risk Syllabus 34 . Risk And Return Simple determination of stock market price using time value of money. International Finance . Amalgamation. 3.Capeland 2. Taxation aspects of restructuring. intangible assets etc. Variance of Return. Return on common stock under uncertainty. Valuation . Valuation . Rajwade 3. mergers etc. Concept of Probability Distribution of Returns Co-movement of two Assets returns. Foreign Exchange Management . Leveraged buy-outs Doctrine of due diligence Other implications of take-over mergers etc.simple one period and multi period case. human resource capital. De-Take Overs.5 Mergers.R. 2. C. Need for restructuring Various forms of Restructuring. Correlation Coefficient Two asset portfolio case. De-mergers etc. history & status. Reference Text : 1. 8.its origin.
Securities Analysis and Portfolio Management.Introduction 4. Concept of Market Portfolios. Efficient Market Hypothesis (EMH) Random walk theory Weak.Introduction 5. Portfolio Performance measures Sharp Index Treynor Index Jensen’s Measure Empirical Test of Mutual Fund Performance & EMH Reference Text: 1. M M S Course Content 2. Meaning of Efficient Frontier / Set . Borrowing and Lending rates.Modern Portfolios Theory General N-asset Portfolio Problem. Capital Asset Pricing Model Statement of CAPM Slope of security Market Line (SML) Properties of any asset on the line Assumptions and some empirical evidence of CAPM Arbitrage pricing theory . Risk Free rate. Sharp’s Single Index or Market Model How Asset Returns move with the Market Slope of security Market Line (SML) Properties of any asset on the line.2. Concept of CML (Capital Market Line). Prasanna Chandra. 35 Syllabus 1. 3. January. Money Effect 6. Assumptions and some empirical evidence of CAPM Arbitrage pricing theory.) By Donald Fische and Ronald Jordan. Cost Benefit Analysis : With reference to Strategic Business Decision Making Qualitative & Quantitative aspects. Tata-McGraw Hill (2002) 3. Security Analysis and Portfolios Management (6th Edn. Marches Model: Objectives Function and constraints. Prentice Hall of India ( 1995) 2.7 Strategic Cost Management 100 Marks 2. Different aspects of Strategic Cost Management Value Analysis of Value Engineering Wastage Control Disposal Management Business Process Re-engineering Total Quality Management Total Productive Maintenance. Effect. Semi-Strong and Strong form Empirically Evidence of EMH Anomalies in the markets: Firm Size Effect. .
33Ac. Fiscal Budget & Tax Policy 3.Budget & Post . Entrepreneurial approach to cost Management. 79. Strategic Cost Management . 5. 4.Dr. 6. Impact of Fiscal Tax Planning on Fiscal Deficit and Surplus 9.8 Fiscal Policy and Corporate Tax Planning 100 Marks Course Content Fiscal Tax Planning 1. State and Monetary Policy for Regulating Inflation for Boosting Economic Growth 6. Govindaraja 2.Under Capital Gains & Under Business Head 5.) 36 Syllabus . Government Machinery for Tax Reforms. Corporate Tax Planning 1. 73Exp. Company as Taxable Entity -Distinguishing Features. 9. Control of Total Distribution Cost & Supply Cost Cost Reduction Product Life Cycle Costing etc.2. Cross. etc. Planning of Corporate indirect taxes (including Customs. etc.M M S 3. Excise. Central & State Level Taxes and Inter 5. Strategic Cost-Benefit Analysis of different business restructuring propositions. Tax Planning for Companies . 115-o. Important Case Law on Tax Planning vis Tax Evasion and other relevant Cases related to Companies 7.) 7. Developing and Underdeveloped Economics. Energy Audit. Tax Free Zones and Products 10. Taxes as Quantitative Measures to Promote Domestic Industry and Exports 4. Taxation of Foreign Company ( Brief Overview) 6. 7. 801 A. 8. strategic advantages & long-term perspective of cost Management Reference Text: 1. Sales Tax. 47 A (To be updated with Annual Finance Act) 4. Tax Subsidies (Direct. Illustrative List of Sections 2gB. Brief Comparative Study of Fiscal Tax Planning in Developed. 2(18). Direct and Indirect Taxes as Major Revenue in Government Budgets 2. with reference to strategic assessment of cost & managerial performance. Modvat Octroi. Study of Specific Sections 3. 40 A. Pre. Girish Jakhotiya 3. Regulation & Recovery 11. Indirect. Activity Based Costing Target Costing Value Chain Analysis & Long Term Cost Management Objective Based Costing Balance Score Card Concept Cost Audit & Management Audit under companies Act. 115JA. when compared with other Taxable Entities.Budget Taxes 8. 72A. 2. Strategic Financial Management .Dr. Stamp Duty. with reference to core competencies.
Tax Planning through Specific, Strategic Exercises like Amalgamation and merger
Reference Text : Corporate Tax Planning - Dr. Singhania Indian Economy - Prof Agarwal (Chapters pertaining to Fiscal Policy)
3.2.9 Banking and Insurance 100 Marks
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. Introduction to Banking Role of banks in an economy Structure, growth and development of banking in India Study of bank balance sheet and profit and loss account Treasury and funds management in banks Risk management in Banks Assets/liability management in banks Regulatory role of RBI and its monetary policy Cooperative banks RRB’s and monetary policy in India Special issues in Indian banking sector Narsimham committee report Basel II Assets Reconstruction Companies Securitization Act Consolidation in Indian banking sector Introduction to insurance Growth and Development of insurance in India Range of products and services of insurance Fund management in insurance sector Opening up of sector in India and challenges Regulation and reforms in Indian insurance sector
M M S
11. 12. 13. 14. 15. 16.
Reference Text: 1. Banking in the new Millennium by ICFAI University banking series edit by N Rajashekar, Year 2001. 2. Banking strategy by ICFAI University banking series edited by Katuri Nageshwara Rao. Year 2002. 3. Central Banking by Charles Goodhart 4. International Corporate and Investment Banking : Practice and Law by Largan Mark, UK/Institute of Financial Services/2003 5. European Banking and Financial Services Law by Cerster / Schwander, Netherlands/ Kluwer Law Int/2004 6. Banking Supervision and Systemic Bank Restructuring : An International and Comparative Legal Perspective- By Mwenda Kenneeth Kaoma, Londan/Cavendis Pub/2000. 7. Risk Management in Banking - 2nd, By Bessis Joel, Chichester/John Wiley/2004 8. Commercial Banking : The Management of Risk-2nd By Frster Donald R/Gup Benton E/Kolari James W, Australia/ South-Western/2001
M M S
Strategic Business Management and Banking, By Sarkar A.N. New Delhi/Deep & Deep/2005
3.2.10 Derivatives and Risk Management 100 Marks
Introduction to Derivatives Application of Derivatives - for Risk Management & Speculation ( Leveraging) Basic Terms & properties of Options / Futures/ Forwards 2. Futures & Forwards Pricing & Valuation of Futures/Forwards Risk Management using Futures Basis Risk Introduction to Currencies /commodity /Interest rate futures 3. Mechanics & Properties of Options Boundry Conditions for Options Put-call parity and its interpretation Options sensitivity to the Underlying Volatility Strike price Interest rate Time to expiration 4. Basic Option strategies Trading 1. Directional Strategies ( A naked Call/Put/Bull Call Spread etc.) 2. Volatility based strategies (Straddle/Strangle/Calender Spread) 3. Economic Relational behind spreading Risk Management Protective Put Covered Call 1. Introduction to Option Valuation Binomial Model for Valuation Risk Neutral probabilities and their interpretation Binomial Model’s application for American options where the underlying pays the dividend Black & Scholes Model Understanding Weiner & Markov processes Log-Normal distribution ITO- LEMMA & its application in Stochastic processes Using ITO -LEMMA - to derive Black & Scholes Model for stock / currency options Interpreting the B & S formula Seeing Option sensitivity to different variable using Excel Understanding Options Greeks Delta/Theta/Vega & Gamma risks of options 1.
Understanding option Greeks for various trading strategies (volatility & Directional Spreads) Delta/ Dynamic Hedging and relating the cost of Delta hedging with the option price determined by Black & Scholes - Model. Elasticity (Beta) of an option in the CAPM framework. This would “clarify” the “risk return” profile (which is often misunderstood for various options trading strategies) Options Volatility Historical & Implied Volatility Volatility Smile Term Structure of Volatility Some advance Models of volatility estimation Value At Risk Historical Simulation Model Building Approach Stress Testing & Back Testing
M M S
Reference Text : 1. Options, Future & Other Derivatives - by John. C. Hull 2. Applied Derivatives - Richard. J. Rendleman. Jr. Special Focus on: Chap: 2 -- PUT - CALL Parity Chap : 3 & 4 -- Binomial Option Pricing Models 3. Option Volatility & Pricing - Sheldon Naten Berg An excellent book from options trading perspective. A handout on option Greeks will be given to students at the appropriate time. 4. The New Options Market - Max Ansbacher Again an excellent book from option trading perspective. A handout on trading strategiea will be given to the students. 5. Derivatives - The Wild beast of Finance - Alfred Steinherr This book deals in detail with the following well-known disasters with Derivatives. Metallegesellschaft - (Rollover Risk) Barings (LESSON’S - CASE) - Highly speculation & Leverages position in Derivatives Hedge Funds & the collapse of LTCM (Long Term Capital Management)
3.2.11 Wealth Management 100 Marks
Finance Risk & Return from various asset classes STOCKS Introduction to portfolio management theory Market Efficiency Historical returns from US Markets Historical returns from Indian Markets 39
t. Style (Value / Growth . Currency yield. Monitor & Review 40 . duration. (Returns delivered by Indian Mutual Funds) FINANCIAL PLANNING / WEALTH MANAGEMENT Introduction and advantages of Financial Planning Life cycle Networth & Strategies Life Cycle Investment Goals Asset Allocation & Risk Tolerance (Expected Utility) etc.) Term Structure & Theories Behind term Structure Determinants of interest rates . MARKETING & BEHAVIOURAL Wealth Creation Cycle. MFs Advantages of Investments through MFs Types of MFs & Investment options Accounting (NAV Computation) & Intermediaries associated with MFs The present status of MF industry in India and its potential. Wealth management Future & Vision Role of marketing in Wealth Management Technology Process of Marketing & HNIs Client Segmentation Profiling the Prospects & Approach Expose & Strategise Execute.M M S Syllabus Fundamental drivers of Value of Stocks / Market (Index) Understanding the Power of Compounding BONDS Bonds mathematics (YTM. Role of Banks & Private Banking Environment.r. Comparison of Indian MF industry with US Mutual fund industry Styles of Investment Evaluating Fund performance on the basis of (Sharpe.(Role played by Central Bank Monetary & Credit Policy) Effect of Globalization (Fed watching) etc. Information ratio) etc. Various Asset allocation strategies CRITERION FOR FUND SELECTION (Equity / Bond) Preparation of a Financial Plan which would require Tax planning (5 year cash flows with) Existing Asset Allocation Revised Asset Allocation Maximum Downside Risk. Actual Performance of Indian MF. convexity.Momentum) Fund Manager’s past performance. AMC’s reputation etc. Default Risk) MUTUAL FUNDS Structure & Important regulations w. Government bonds & Corporate bonds (Credits Rating. Treyner. zero coupon yield etc.
Capacity Utilization and Contribution Margin.A Practical Approach. 41 M M S 2. Forecasting and Measuring with Correlation Analysis. Profit Planning and Budgeting Break-Even Analysis and Linear Programming Application of Curvy-Linear Break . Controlling Inventory . Reports. Linear Programming and Accounting Information Model. Multiple Product Costing and Multiple Correlating Analysis. Cost analysis for profit planning Application of Learning Curve Models to Profit Planning. Profit Measurement through Statistical Correlating.Even Analysis and Linear Programming Application of Curvy-Linear Break .An Application of Mathematical Programming. Costing and Pricing Role of Cost in Pricing Joint Product.Even analysis. Negotiation. Profit Measurement through Statistical Correlating.The Multiple Regression Analysis Approach.Cost Analysis . Opportunity cost .Profit Analysis Under Conditions of Uncertainty.12 Quanitative Models in Finance 50 Marks Course Content 1. 5.Work Analysis. Application of Learning Curve Models to Profit Planning.Cost Analysis . PERT . Budgeting with Net .cost. Capacity Utilization and Contribution Margin.The Multiple Regression Analysis Approach. 3. Volume . Syllabus . Volume . Skills & Assertiveness Qualities of Relationship Manager and CRM Selling Process & Role plays in prospecting. Probabilities Profit Budgets. Cost Volume . Application of Probability to Cost Control. Application of L P to Determine Profitability of Products Involving Joint Costs Cost of Control Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure Model for Human Resources Utilization. Probabilities Profit Budgets. closing etc.An Application of Mathematical Programming.2. Case Studies Reference Text: ICICI Notes on Wealth Management 3. Break . 4. Productivity Costing and Management. Opportunity cost .Time Mgmt.Even analysis.Dev. Profit planing and budgeting. of Interpersonal.
Work Analysis. Application of Probability to Cost Control. Approaches to Valuation Discounted Cash Flow Valuation a. Syllabus 42 . Application of L P to Determine Profitability of Products Involving Joint Costs. Cost Volume . 2. Productivity Costing and Management. Choosing the Right Mode d. PERT . Multiple Product Costing and Multiple correlating Analysis. Reference Text: Economic Times/Business Standard (Daily) for news related to managerial accounting practices and accounting frauds. Basics b. Budgeting with Net . 3. Linear Programming and Accounting Information Model. Multiples PE Ratio PEG Ratios Relative PE Ratios EV/EBIT Multiples Book Value Ratios Sales Multiples Choosing the right multiple 3.Profit Analysis Under Conditions of Uncertainty. Costing and Pricing Role of Cost in Pricing Joint Product.13 Corporate valuation 100 Marks Course Outline 1.M M S 6.A Practical Approach. Cost of Control: Evaluation of Training Expenses Management Accounting for Research and Development Applying Linear Programming to Pay Structure Model for Human Resources Utilization. Loose Ends Dealing with Cash and Cross Holdings Dealing with Management Options/Warrants/ Convertibles e. Basics and Tests b. Reports.2. 7. Examples of Valuation Relative Valuation a. Controlling Inventory .Cost. Estimating Inputs Discount Rates Growth flows Growth Growth Patterns c.
Valuations 3. Corporate Finance Brearly Myers. and Wessels. Pereiro. 8. Ross.Dual pricing Approaches of Government Bodies to Development “Fair price” Submitting Tenders 43 Syllabus . and CFROI Reference Text Koeller. 2000. Policy Decisions and Marketing Finance Pricing of Joint Product and Application of Linear Programming Pricing of New Products under ROI Concept Bayesian Decision Theory and Pricing Government Price Control .Developing and Launching New Products and the Concept of Investment in Life Cycle of Product Application of DCF to Evaluations of Investment in Product Development Marketing Product Mix and Linear programming 3. Valuation of companies in Emerging Markets: A Practical Approach. Westerfield.14 Marketing Finance 50 Marks M M S Course Content 1. Brand Name Valuation Valuing Private Companies Option Pricing Applications in Valuation Valuation in Acquisitions Value Enhancement : DCF. 5. MARKETING INVESTMENT Management of Accounts Receivables and Inventories Credit decisions and Credit Policy Special Promotion and Marketing Research Expenditure its Marketing Investment and their Evaluation using the probability theory and decisions Trees Evaluating Return on Marketing Investment . Channel. 1st Edition. and Bernard. Analysis of Marketing Costs in terms of Engineered Costs. 2002. Goedhart. SALES REVENUE as an Integral Elements of Cost Revenue-Investment Framework by ROI Management of Sales Revenue Analysis. Business Analysis and Valuation Using Financial Statements. Valuation: Measuring and Managing the Value of Companies. EVA. Capacity (Fixed) Costs and Managed Costs. Palepu. Southwestern Publishing. 2005. John Wiley & Sons. John Wiley & Sons. Jaffe. Territories.2. 3rd Edition. 4th Edition. Customers Orders etc. 2. 6. Classification of Marketing Costs by Function Marketing Cost allocations and its limitations for Managerial Decisions. Corporate Finance Aswath Damodaran. Healy. 7.4. of Revenue by Products.
Budgeting Sales force Efforts Optimum Level and Allocation of Selling Efforts among Dealers Developing Comparison Plans for Sales Force Budgeting Samples. Kotler.Deliver Route Decisions Cost Analysis for Distribution alternatives Financial Analysis for switching over form. Reference Text : Marketing Management A Finance Emphasis B. 4. P.2. Financial Incentives.A.“Value Added by marketing effort Productivity Marketing and its social justification.15 Fixed Income 100 Marks Syllabus Course Content 1.M M S Applications of DCF Technique. Chatterjee Finance Sense Prasanna Chandra Marketing Models (Chapter on Pricing) Gary L Lilian. Warehousing decisions Transportation Decision . Aaker 3. Soul selling agency to Direct Selling to Trade Channels Economics of direct rating by manufacturer. KS Moorthy Managing Brand Equity D. Export Costs and Export pricing Export Credit .Tax Concessions.K. Target Pricing Pricing of Turn Key Project Notional Pricing Brand Valuation Financial Aspects of Brand Management Impact of Transfer pricing Mechanism on Marketing Performance Value Chain Analysis & relevant decisions about Marketing Costs & Marketing Investments. Applications and Forecasting Techniques to Developing Marketing Budgeting Developing sub-budgets by Marketing Segments Advertising Budget . Understanding Basics Of Bonds Mathematics: Yield to Maturity/Yield to Call Spot Rates/Forward Rates and Per Yield Bootstrapping Process for zero Curve Yield Curve slope and the theory 44 . Export Marketing and Finance. Impact of Marketing strategies on organization structure design and consequent financial implications. The concept of Marketing Cost & Value Measuring Marketing Value .
John Wiley Publications.3. Swaps : Richard Flavell . 5.Floorlet . Evolution of organizational theories Organizational design & effectiveness Determinants of organizational structure . 2. 45 Syllabus 1. Understanding Duration and Convexity Measuring Duration and Convexity Duration of Par / Discount / Premium Bonds Duration as a Risk Measure M square & Key Rate Duration Barbelle. environment and culture impact of mergers. OPTIONAL GROUP . technology.Human Resources Management 3. Bond Management Strategies Active and Passive Management Strategies Classical and Contingent Immunisation Duration Based Asset Liability Risk Management 4. life cycle. The Hand Book of Fixed Income Securities . 3. boundaryless organizations. 2. 6. Interest Rate Options Forward Rate Agreement Caps/Floor/Collar Black’s model of Interest Option Valuation Caplet .strategy. organizational design for change and innovation . virtual organizations.UA 100 Marks Course Content 4.Fabozzi Frank McGraw Hill International. acquisitions & globalization on organizational structures and effectiveness managing dynamic processes .Thomson Learning. Fixed Income Markets & Their Derivatives : Suresh Sunderasan . size. conflict.1 Organizational Theories and Structure Designs . Interest Rate Swaps Basics Of Swaps Valuation of Swaps (Fixed Side) Forward / Amortising / Asset Swaps Valuing a Swap during its Life M M S Reference Text: 1. Mortgage Backed Securities Mortgage Mathematics MBS & Asset Securitisation Securitisation Structures 5.decision making. network organizations.Swaplet Parity 7. Ladder & Bullet Strategy 3. Interest Rate Futures T-bill & T-bond Futures Duration Based hedging using futures 6. 3.2. power & politics learning organizations.
3. Competency modeling and mapping Designing Training Modules Implementation of Training Traditional training methods E-learning and use of technology in training Training evaluation. 3. 14.M M S Reference Text: 1. Current Edition. 46 Syllabus . 12. structure of training) Learning organization Principles of Adult Learning. 15. Growth & development of IR History & development of IR Pre independence Post independence. Oxford Model. 9. 6. James W Thacker second edition Pearson Education 3.N. IR issues in Organizations IR Definitions Different approaches to IR Functional approach Systems approach & Dunlops Contribution. P. Robins Khandwalla. Organizational design for excellence. L. 7. 1992. 13. Motivation & Performance Training Administration. Reference Text 1. 2. 3ed McGraw Hill Publication (International Edition) 3. Thomson Southwestern 2. 8. Post Liberalization 2. Effective Training Systems. Organization Theory and Design. Daft. 3.3 Introduction to Industrial Relation & Labour Welfare 100 Marks.3. Cost Benefit Analysis and ROI Management Development. R. 10. Strategies and Practices 2. Employee Training and Development by Raymond A Noe.Nick Blanchard. New Delhi. 4. seminar etc Training Audit. Planning & Organising conferences. design training calendar / schedules) Training Need assessment. budget training programmes. Tata McGraw Hill. (training budget. 5. Course Content Introduction to Industrial Relations & Labour Welfare 1. P.2 Training & Development 100 Marks Course Contents: 1. Introduction to human resource development Overview of Training in Organizations (Role of training. 11. HR approach.
Managerial Competence and Performance Management Course Content A) Competence at work: 1.V. Social Welfare Concepts of economics & social welfare. 3.4 Competency and Performance Management 100 Marks . 4. Contemporary issues in IR Rightsizing & VRS Business Process Re-engineering Productivity & union. Dynamics of Industrial Relations in India. Role of state. & Mamoria. Role of management and corporate social responsibility Labour welfare in organized sector. TQM. Union recognition. Inter Union Rivalry. Himalaya Publishing House. Gankar.. Industrial Relations: Conceptual & Legal Framework. A. 3. 4. C. Industrial Relations. Trade Union History & Development of TU. Role of TU.3. Venkata Ratnam. Conditions for effective Collective Bargaining and process of CB. Sharma. Mamoria. 6. Adjudicating & Proceedings under ID Act & the role of Govt. Indian experience. Kaizen. Mamoria. C. M M S Reference Text: 1. Intra Union Rivalry. Concepts of competence. Quality circles. C. Types of competencies --Behavioural and Technical 3. Himalaya Publishing House.Comprehensive IR model of internalist & externalist approach. Suggestion schemes. 2. ISO 5. France & Britain. Management of Conflicts as related to IR and different methods of resolving conflicts. S. Gender Equality. Mamoria. Competency Description 47 Syllabus 3. Multiplicity of Trade Unions & implications of MRTU.B. Dynamics of Industrial Relations in India. TU politics. Oxford University Perss. 7. Himalaya Publishing House. & S. M. competency at work 2. Workers Participation in Management Experiences of Germany.S.B. S.
BEI 8. Process and Documentation of PA 9.5 Human Resource Planning and Human Resource Audit 100 Marks Course Content Human Resource Planning 1. 3. 4. Appraisal Interview 11. setting manpower standard. Career Development 13. Planning careers: Managing career structures and evaluating maintainable career policies. A simulation model for manpower planning. Network models for training and recruiting decision in manpower planning. Quantitative and qualitative approaches to manpower economy. 3. Markov Chain models for manpower system. A stochastic programming model for manpower planning. Manpower planning as an integrated part of business planning. Role of Assessors in an Assessment Centre 11. Bringing out the best in people by Daniels. Feedback Mechanism Performance Management 1. Management Science and manpower analysis. Controlling manpower costs 2. Appraisal forms and formats 7. issues and problems 4. The Pre-requisite for manpower planning. Measurement in PA 8. Competency Levels 5. Performance Feedback and Counselling 12. Conducting and Operating Assessment Centre 10. Designing competencies Dictionary 6. Objective of Performance Management 2. Mathematical models for staff structrue evaluation. Mathematical models and manpower planning. Measuring or Mapping Competencies 7.M M S B) 4. An econometric model for national manpower planning. Developing manpower strategies. 48 Syllabus . technical labor. JD and PA 5. Designing tools in an Assessment Centre 12. Legal and Ethical perspectives in PA Reference Text: Performance Management by Julie Freeman. Assessment Centre 9.3. Process of Performance Management 3. Methods of Performance Appraisal 6. PA--Objectives. Intergrated Budget for manpower management. Appraisal Communication 10. Demographic and ecological models for manpower planning. Manpower forecasting for managerial staff. Effective Performance Appraisal by James Neil.
Factories Act. Payment of Bonus Act.3. The HRD 13. ESI Act. observation. Industrial Employment Standing orders.6 Labour Legislation 100 Marks Course Content Labour Legislation 1. Industrial Dispute Act. 10. 12. 11. Human Resource and Audit . Auditing of Industrial Committee Management Costs involved 11. 2.7 Compensation and Benefits 100 Marks Course Content 1. Contract Labour (regulation & Abolishing) 13. Auditing of Industrial Relation 10. Provident Fund Act & Misc Provision Act. Audits of Business Personnel Budgeting 7.T. 6. 3. Audits of Business Assumptions 3. Shops & Establishment Act. Personnel & Human Resource Mangement . M M S Reference Text 1. Audits of Business Personnel Practices 4.Human Resource Audit. Human Resource System . Rao & Udai Pareek Human Resource Electives 3. Minimum Wages Act. 8. Subha Rao. Audit of Business Human Resource Utilization 5.V.T. Apprenticeship Act. Reference Text: Bare Acts. Payment of Wages Act. 9. Initiation and Training Job-evaluation Compensation Planning 12. Score card and writing the HRD Audit report. Gratuity Act. 5. HRD audit methodology and issues-Interviews. 1. Audits of Business Goals and Plans 2. 2. Audit of executive Turnover 9.P. Rao 3.3. 4. 3. MRTU & PULP 14. Workmen’s Compensation ACT. Human Resources Philosophy and Approach for an Organisation 49 Syllabus .V. questionnaire. Recruitment. Audit of Business Productivity norms 6. Human Resource Accounting 8. 7.
Group and Individual Techniques Reference Text: Cummings. ageing of market data. Woriey.8 Organizational Development 100 Marks Course Content Definitions.Understanding Reward Management Compensation / Remuneration place in Reward Strategy Understanding Elements of Compensation Structure . target position. 3. 5. Superannuation. 4. designing a salary offer template Making a salary offer to a candidate . benchmarking.3. 2. ESIC.Fixed. 6. 8. Consumer price Indices Understanding Provident Fund. percentile. Textbook of HRM . types of Stock Plans stock grants. Retrials and Social Security. Variable Pay / Incentives / Stock Options Costing the CTC of each element of Compensation Structure (excluding stock options) Understanding Inflation .Bohlander. Managing Human Resources . Action Research Process of Change Organization Diagnosis & Diagnostic Models Data Collection & Analysis including Climate Survey Understanding Organizational Roles OD Intervention theories and methods . Sherman 3. Snell.M M S 2. 13. Reward Strategies . Syllabus 50 . 6. Bonus under Payment of Bonus Act Types of Variable Pay Understanding Income Tax Arriving at the CTC of an employee/candidate .P. 15. Benefits.Systems Approach. 4. 12. Thomas G.Articulating and understanding business context for reward strategies Elements of Reward Strategy. taxability of stock options Reference Text: 1.costing elements. 9.objective of equity compensation. 5. Essentials of Organizational Development and Change. 7. underlying assumptions and values of Organization Development Approaches to OD . 2. conducting a survey. understanding median. SEBI Guidelines. 11.Neutralization of Inflation-Dearness Allowance. 10.Large Systems. Converting Remuneration Survey results into a Salary Proposal Equity Compensation Plans . arriving at a comparator. Christopher G. 1. Gratuity. 14. Subha Rao. 3.understanding salary ranges Remuneration Survey-choosing a partner. Cash.
3. issues related to intelligence testing in personnel selection. Aptitude testing.retest reliability using single form.operational and predictive validity. Objectivity in administration and scoring. Validity : types . Factor-analysis. Interpretation of the test scores and drawing conclusions for prediction and decision making (For both individual and group testing) 5. Measurement of intelligence and general abilities. face validity. Fairness and bias in testing. differential predictors.J. Test construction procedures and scaling techniques (A group project is compulsory which must incorporate construction and validation of a test or revision of an existing test) Development of items. performance appraisal systems. Reliability : relative reliability and absolute reliability . M M S Reference Text: Quantitative Techniques in Management . 6. Regression Analysis in personnel selection and behavioral assessment.simple correlation. 4. 2. Essential consideration of selecting a test. 9. values and other behavioral tools and their importance in personnel assessent. approaches to behavioral assessment. Behavioral assessment in personnel selection. importance and usage of aptitude tests in personnel selection. item analysis. Vora Quantitative Techniques in Management . construct validity.K. methods of calcuating validity . biserial correlation. difference. Assessment Center approach in personnel selection and performance measurement. scope and Limitations in organizational set-up. factorial validity. usage of personality tests in personnel selection and critical issues related to personality testing. split-half reliability. tetrachoric correlation. between intelligence and aptitude tests. Role of application blank and interview in personnel selection and assessment. multiple correlation. Principles of individual differences and quantitative approach to its measurement. Kuder-Rechardson reliability.Sharma 51 Syllabus . expectancy table. retest reliability using equivalent form. behavior observation. issues related to systematic observation and judgement in behavioral assessment. cut-off scores. different type of intelligence tests. factors affecting reliability estimates. Psychological tests : use. and norms development. Characteristics of scientific measurement techniques: Reliability. ANOVA. types of reliability .3. item difficulty. 8. 10. 3.N. personality testing. objective measurement of performance and other job related behaviors.9 Quantitative Techniques In Human Resources Management 50 Marks Course Content 1. attitudes.D. different type of aptitude tests. Validity and Standardization. Ethical and Social considerations in testing in organizations. concurrent validity. tests of vocational interests. Role of test users. 7. different types of personality tests. creativity and tests for measurement of creativity. validating criteria.
processes. 3. 11.3. 3. 4. 3. 6. Nature of stress Occupational Stress Role stress Source of managerial stress Stress & thought process learning Stress & personality Stress & motivation Verbal & non-verbal indications of stress Assessment of stress Stress & management of change Stress & conflict Leadership styles in stressful & non-stressful situations Reference Text 1. 5.UA 100 Marks Course Content 1. manufacturing. 2.10 Building Learning Organizations 50 Marks Course Content 1.3.Operations 3. I’M ok-You’re ok-Thomas Harris. 8. 10. models Product-Process Technologies Process-Product Matrix.11 Stress Management 50 Marks Course Content 1. 2. 5.1 Operations Planning & Control (OPC) . 6. Notes complied and given by Faculty Syllabus Optional Group .Shiv Khera 3. 7. 2. 9. 8.M M S 3.D.M.4. 4. 12.Based View Learning Tools and Techniques System Thinking Benchmarking and Process Mapping Knowledge-based Competition Knowledge-Creation and Acquisition Processes Measuring Learning: The Intellectual Capital Architecting a Learning Organisation Reference Text: Developing the Learning Organization by Peter Lassey. You Can Win . 3. Emerging Business Realities Why Organisations need to Learn Organisational Learning : A Capabilities . Evolution of Production Systems. . 52 Production Systems-operations. 7. 2. services-types.
13. Dennis W.By Samuel Eilon 4. Evaluation-Selection of Equipment Requirements-optimization Layout-models-optimization Line Balancing . 10. reports-interpretation-variance analysis-use in decision making 15. 10. Basics of Logistics Forecasting Transportation Warehousing DRP / MRP Application of IT in LSCM Inventory Planning / Inventory Control Logistics Organisation Logistics Measurement Logistic Costing (Activity Based Costing) Basics of Supply Chain Management Integrated Supply Chain Management Barriers to integration Outsourcing Reference Text 1. 6.optimization Batch Scheduling . 2.models Aggregate Planning . Agile Manufacturing M M S Reference Text 1. C. Bery. Billington 5. GT. 11.Sahay 53 Syllabus .models Capacity Planning . 4. 3.optimization ERP / SAP-PPC Module. Advanced Concepts like JIT. 6.2 Logistics & Supply Chain Management 100 Marks Course Content 1. FMS. 12.4. Manufacturing Planning & Control . SCM by Rahul Altekar 2. 12. PP & Inventory Control .models Resource Planning . Elements of PPC .models . 7. 9. Why bark. Production Planning & Control . Jacobs 3. Logistics Management by K. Production Planning & Inventory Control . 13.By Seetharama L Narasimhan.models .models Batch Sizing . KANBAN. 7. 5. Sridhara Bhatt 4.C. 9.4. Ailawadi & Rakesh Singh 3. Logistics Management by S. MRP-II.L.optimization Production Plans-an overview. 14.By Vollman. 11.models . 8. 5. CIM. Jhamb 3. 14. Robotics. types Demand Management . Supply Chain Management . Peter J.John F Magee 2. Mc Leavey. 8.
scope. i) Organization based on function j) Inter-departmental relationships. e) Price forecasting f) Price-cost analysis g) Negotiations h) Reciprocity. . h) Organization based on Location. g) Exponential Smoothing Purchasing a) Purchasing principles. k) Centralized versus Decentralized materials management. 3. i) Legal aspects of purchasing j) Purchase orders/contracts k) Method of buying . c) Sources of supply and Supplier selection. Syllabus 54 5. Course Content 1. Purchasing of Capital Equipment a) Significant differences b) Considerations in evaluation of bids c) Purchase of used equipment d) Sources of used equipments 2. 4. d) Vendor development-evaluation and rating.under certainty. and under uncertainty.4. g) Organization based on commodities. procedures and practices b) Objectives. Materials Management 100 Marks. b) Importance of Materials Management c) Objectives of Materials Management d) Costs involved in the Management of Materials e) Integrated approach to Materials Management f) Organization Materials Management.M M S 3. Materials Management an overview a) Introduction. Materials Planning a) Introduction and factors influencing materials planning b) Techniques of materials planning c) Bill-of-Materials d) Materials Requirement Planning (MRP) e) Past Consumption Analysis Technique f) Moving Average method.3. a) Supplier Quality Assurance Programme b) Buyer Supplier Relationship c) Self certified suppliers d) Elements of procurement cycle. Purchasing and Procurement Activities under Materials Management. policies. under risk. responsibility and limitations.
e) Standardization as a tool for variety reduction f) The Role of Materials Management (Purchase/Stores) in Standardization/ Variety Reduction. 9. h) Issue control. c) Stages of scientific codification. Codification a) Introduction b) Benefits of codification. International procurement-Imports. Standardization a) Introduction and different levels of standards b) Various Foreign Standards in use in India. 7. c) Categories of importers. c) How is an Indian standard evolved? d) Advantages of Standardization. i) Bill of Lading and other documents. e) Colour coding. Internal assessment test/projects and presentations. f) Centralization and Decentralization of stores. d) Typical layout plans e) Storing practices and identification of materials. g) Custom tariff h) Custom clearance. g) Preservation of stores. 11. 8. b) Basis of classification. c) Classification on the basis of stage of conversion process d) Classification on the basis of nature of materials. b) Types of stores and benefits of scientific storekeeping. f ) Role of Purchasing Committees / Purchase Managers 6. Obsolete. a) International commercial terms b) Import procedures and documentation. c) Store location and layout. e) Classification on the basis of usability of materials. Materials receipt and stores a) Introduction and functions of scientific store management. f) Types of inventories. Surplus and Scrap Management a) Definition b) Need for Scrap yard M M S . d) Systems of codification. 12. f) Types of L/Cs. d) Identification of foreign sources. Classification of Materials a) Introduction and objectives of classification. 10.55 Syllabus e) Purchases versus lease.
Sundaresan (Prentice-Hall India. d) Management reports on Materials. 3. f) Process of Verification.Nair (Vikas Publishing House. Ethics in Materials Management a) Importance of Ethics b) Business Ethics c) Ethics in buying d) Code of ethics e) Problems in Ethics f) Backdoor selling Note: All the above topics need to be supplemented by case studies Syllabus Reference Text 1.K. Computers in Materials Management a) Steps in computerization. 3. 13.An integrated approach By P. Corporate Strategy and manufacturing Pitfalls of functional based strategies 56 . Jhamb (Everest Publishing House. Stores Accounting and Stock verification a) Costing of Receipt of Materials.4 Technology Management Including Manufacturing Strategy 100 Marks Course Content 1. b) Costing of Issues to Production. Purchasing and Materials Management By P. b) Database for Materials Management Systems. 15. 14. e) Perpetual Verification.4. Materials Management . Gopalkrishnan and M. Datta (Prentice-Hall India. New Delhi) 2004 Fifth Edition.M M S c) Identification and control d) Categorization of obsolete/ surplus. Materials Management-Procedures. Pune) 2.K. New Delhi). 5. c) Activities of Materials Management covered by Computerization. New Delhi). 4. g) Procedures and documentation for disposal of scrap/obsolete/ surplus. New Delhi). e) Benefits of Computerization. e) Control of scrap / obsolescence. Text and Cases By A. L. 6. Purchasing and Materials Management By N. Gopalkrishanan (Tata McGraw Hill. Introduction to Materials Management By JR Tony Arnold and Stephan Chapman (Pearson Education. c) Stock verification d) Periodic Verification. Materials and Logistics Management By Prof.C. f) Responsibility for disposal. New Delhi).
specialists. Manufacturing Infrastructure Organizational structure . line.project.57 Syllabus Strategic Integration of Manufacturing and Marketing Concept of Order Winners and Qualifiers 2. speed 7. Technology Management and Product design Integrated product design Design for Quality using Quality Function Deployment Design for Reliability Design for Manufacturability 6. continuous Hybrid processes . line related Technology Strategy . batch.price. jobbing. not manufacturing related Determining order winners and qualifiers Relating Manufacturing and markets . technological opportunities 8. Basics of World Class Manufactruing General Principles Design Principles M M S . Order Winners and Qualifiers Dimensions of Order-winners and qualifiers . reliability. inventory. Technology managment and Idea Generation for NPD Discovering customer needs Sources for new product ideas Market assessment and value analysis Evaluation of new product ideas 4. Focused manufacturing and Group Technology Principles and concepts Methodology 10. Process Choice Business Implication of process choice . costs Investment decisions 11. generalists Operational control .flexibility. Make or Buy Core elements of the business and strategic considerations Span of process and product technology Product volumes.manufacturing specific. not Manufacturing-specific. Technology management and NPD project selection Assessment of product concept Assessment of competitors Concept testing Financial analysis of projects 5. Product Profiling and Manufacturing Manufacturing and product life cycle stages Manufacturing for multiple markets Manufacturing and incremental marketing changes 9.batch related. quality. push vs pull.quality. manufacturing 12. Technology Management and New Product Development (NPD) Corporate Strategy and New Product Development Organization for NPD 3.
M M S 13. . 16 Human Resource Principles Quality & Process Improvement Principles Capacity Principles Just . 14. 15. 4.in . 6.block diagrams.Time Manufacturing Principles Practices Time-based Competition Time as a competitive weapon New Product Development and time to market Mass Customization Market trends Prerequisites for mass customization. 3. choosing team leaders Training teams for process improvements Benchmarking Origins of benchmarking-Xerox approach Definition of benchmarking Internal Benchmarking Benchmarking against the best in the unit. Technologies for mass customization Theory of Constraints (TOC) Basics of TOC Drum-Buffer-Rope solutions to manufacturing TOC in Project management and supply chain management Reference Text Operation Management for Competitive Advantage by Chase .5 Business Process Re-engineering & Benchmarking 100 Marks Course Content 1. 7.Jacobs .Acquilano 3. functional flowchart with time-lines Types of re-engineering Process Improvement with cost reductions Achieving best-in-class with competitive focus Radical change by re-writing the rules Organizing for Process Improvements Setting up teams. Syllabus 58 5. 2. Business Process Fundamentals Definition of Business Processes Business processes and functional processes Importance of focusing on business processes Understanding Business Processes Customer focused analysis of business processes Identifying value adding activities Visualizing Business Processes Introduction to flowcharting Types of flowcharts .4.
Beyond Re-engineering -Michael Hammer 3.By Lon Roberts 5.focus phase Identification of key processes Identification of key people and getting their support Identification of benefits possible and resources required Re-engineering .Formulation of Multiple Goal Model .Case Examples . Camp 4. By William C Johnson Operations Electives 3. 9.Multi Server queues in series and parallel for negative exponential service time distributions .Sensitivity Analysis . 12.Industrial Applications Transhipment Model and Generalized Transportation Model Capacitated Transportation Model. Business process Orientation .8.Conflicting Goals) Weighted priority ranking of Goals . 11. (3 sessions) Goal Programming Concepts . Priority Ranking of Goals (non . 13.By Kevin Mc Cormack.Goals Equality Ranked.Computational approaches to Goal Programming. Re-engineering the Corporation .Michael Hammer & James Champy 2. targets Re-engineering-implementation phase Communicating the benefits for the organization Communicating the benefits for the individuals Monitoring progress Consolidating the gains M M S Reference Text 1. Benchmarking against the best in the group. (2 sessions) Waiting Line Models . Process Re-engineering .Single server queues in series and parallel for Erlang Services Time Distributions . 59 Syllabus . External benchmarking Benchmarking the best in the industry Benchmarking the best in any industry Re-engineering and Information technology Flowcharting information flows using IT to speed up processes Organizing for re-engineering Obtaining top management commitment Creating cross-functional teams Supporting teams with resources Re-engineering . Applications of Goal Programming. Business process Bench Marking .Use of Finite 2.4.By Robert C.design phase Selection of processes to be re-engineered Setting time frames. Linear Programming .machine interference . 3.Parametric Programming . 10.6 Quantitative Methods For Operations 100 Marks Course content 1.conflicting Goals .
d.Formulations of I P Models . Application Knapsack model.Non .Uncertain duration and PERT Analysis .Applications.Distribution of job duration . Reference Text 1. Kaizen b.M M S 4.EOQ models with non instantaneous replacement and shortages. 8.Zero one problems . Syllabus 3. (1 session) Reference Text 1. Kapoor 3. T. (2 sessions) Dynamic Programming .Case Studies. Equipment replacement model. D. 5-S Principles e.dynamic versus linear Programming.4. Quantitative techniques in Management by N.D. Toyota Production Systems .problem solving b.Interpretation of computer outputs .Basics for the formula used in estimation of job duration and finding variance of the estimates . Operations Research . (2 sessions) Advanced Inventory Models .Organizing for OR in an establish merit .7 World Class Manufacturing Practices 100 Marks Course content: 1.case Studies (1 session) Integer programming .Management Indian examples of successful Japanese Manufacturing Practices & benchmarking.E. (1 session) Use of Computer in OR Studies . Principles of Japanese manufacturing philosophy Total productivity through such practices a. S. 2. 7. Housekeeping Getting the employee involved in above Problem solving tools such as a.Geomory’s algorithm for the all integer problem .Working and Cases. Quantitative Methods / Operations Research by Hira Gupta 5.Algorithm for mixed inter contiguous variables . Kaizen.Continuous review model. Investment model. queuing tables for practical problems .Standard available packages .Resource allocation and least cost planning Installation of network system .P. Quantitative Methods / Operations Research by Banerjee 4.An Introduction by Hamdy Taha. TQC Tools .Implicit Enumeration algorithm .Taichi Ohno. TQC Tools . Prentive Hall 2. Workforce size model.OR in corporate planning. 5.Poisson inputs and outputs and time dependent queues . 4. Inventory models . 6. 5. Quantitative Methods / Operations Research by V. Vohra. Tata McGraw Hill 3.M. investment and quantity constraints (1 session) Probabilistic inventory models . Single period model. EOQ for multiple items with space. 9. c. multi period model (1 session) PERT / CPM .M. Masaki lmai 60 .
S iii) Total Production Maintenance 3. Understanding the supply chain a) What is a supply chain? b) Decision phases in a supply chain. viz i) (Gemba Kaizen. c) Process view of a supply chain. Inventory Management and risk pooling a) Introduction b) A single warehouse inventory example c) The economic lot size model. h) Designing the supply chain for conflicting goals. d) The importance of supply chain flows.By Gopal Kanji.Dr. 5. 3. Chronicles of a Quality Detective . Shrinivas Gondhalekar. d) The effect of demand uncertainty e) Risk pooling f) Centralized versus decentralized systems g) Managing inventory in the supply chain The value of Information a) Introduction b) Bullwhip effect c) Effective forecasts d) Information for the coordination of systems e) Locating desired products. Flood T. Syllabus . Supply chain integration a) Introduction 61 M M S 2. b) Factors influencing distribution network design. b) Factors influencing network design decisions.By Robert L. Network design in the Supply Chain.Q. f) Achieving strategic fit. 3. Designing distribution network in a supply chain a) The role of distribution in the supply chain. c) Design option for a distribution network. e) Competitive Supply Chain Strategies. c) A framework for network design decisions d) Models for facility location and capacity allocation. f) Lead time reduction g) Information and supply chain trade-off. d) Distribution network in practice.4.2. Mike Asher Publications of JMAM. 6. Payal Sheth Beyond T. a) The role of network design in the supply chain.M . e) Making network design decisions in practice. 4. 5. 4.M Process . ii) 5 .8 Advanced Supply Chain Management 100 Marks Course content: 1.Q.
E-procurement and outsourcing a) Introduction b) Outsourcing benefits and risks. Strategic Alliances a) Introduction b) A framework for strategic alliances. g) Distribution Integration. Requirements of RSP. f) Global business logistics. Milk run. 9. Collaborative Planning Forecasting Replenishment (CPRE) concept. d) Impact of Internet on supply chain strategies. c) A framework for Buy/Make decisions. transshipment 7. International Issues in Supply Chain Management a) Global market / Technological/ Cost/ Political and Economic Forces. human resources. b) Risks and advantages of international supply chain. d) Local autonomy versus central control. d) E-procurement e) A framework of E-procurement. Cross-docking. e) Implications and benefits of mass customization. and Push-Pull systems Demand driven strategies. Benefits. 11. c) Vendor Managed Inventory (VMI) d) VMI Business Model. Procurement Management in Supply Chain a) New Paradigms in Inventory and purchase management b) Just in time. Lean Manufacturing and SCM a) Basic elements of lean manufacturing b) Benefits of lean manufacturing c) Integration of lean manufacturing and SCM. f) SCM for mass customization 12. Types of and issues in Distribution integration. Advantages and disadvantages of RSP. b) c) . c) International versus Regional products. c) Third party / fourth party logistics d) What are 3PL/4PL. Information systems availability. d) Mass customization. 10. 8. characteristics of mass customization. Elements and benefits of JIT systems. Issues and steps in RSP implementation.Direct shipment. Inventory ownership in RSP.M M S Syllabus 62 Push. Internal assessment test/projects and presentations. f) Overcoming limitations of VMI. (E-business) e) Distribution strategies. e) Steps in setting up VMI. e) Regional differences in Logistics-Cultural differences / infrastructure/ performance expectation and evaluation. Advantages and disadvantages of 3PL issues and requirements? e) Retailer supplier partnership f) Types of RSP. Pull. challenges and limitations of VMI.
trademark laws. Performance Measurement and Controls in Supply Chain Management a) Introduction and concept of Benchmarking b) Gap Analysis c) Key actions in benchamrking for best practices. price and brand. c) Machinery Handbook. 4. M M S Reference Text 1. environmental laws. Planning and Operation By Sunill Chopra and Peter Meindi (Pearson Education. 63 Syllabus Reference Text a) Integrated Material Management .4. Supply Chain Management . product election. Note: All the above topics need to be supplemented by case studies. 20 Principles of Material Handling Palletisation Containerization Transportation Modes / Attributes Transportation mix in Economy Total cost concept in Material Handling and Transportation. Relationships and experiences. d) Overview of Supply Chain Operations Reference (SCOR) Modeling e) Balance scorecard for SCM. Ethical issues in SCM a) Supply chain vulnerability b) Conformance to applicable laws such as Contract and commercial laws. 3. Supply Chain Management-Strategy. patents.9 Material Handling and Transportation. a) Introduction b) The dimensions of Customer Value. 50 Marks. government procurement regulations. d) Strategic pricing 14. copyrights.P.Concepts and Cases By Rahul V. d) Confidentiality and proprietary information. transportation and logistics laws and regulations. New Delhi) 2. 2. Course Content 1. Customer Value and SCM.S. Gopalakrishanan b) Stores Inventory Control-K. 6. Menon. c) International practices. trade regulation.13. 5. New Delhi) 3. Altekar (Prentice Hall India. 15. Value-added services. . c) Conformance to requirements.
3.Roger Schvoeder 3. 4. Rational. Defining for business goals Time bound Research and development and prototype manufacturing Concurrent Engineering concepts and practices for easier and quicker delivery of prototypes Applications of VA/VE at design stage. book of Industrial Engineering Standards.J Handbook of Industrial Engineering & Management . 2.1 Software Engineering .Software Lifecycles such as Waterfall. 5.Jacobs . Successful pilot run and productionising Reference Text 1.Decision Making in the operations function .4.G.5.L.Q. Prototyping. Agile Methodologies . 6.Information Technology 3. Quality Detectives .Philip Hicks Mathematical Techniques in Industrial Engineering . Operations and Industrial Management . Industrial Engineering definition & applications I.Definition and applications Organization Method Applications in office and white collar productivity Reference Text Industrial Engineering Applications and Management .O. Optional Group .11 Industrial Engineering Applications and Management 100 Marks Course content : 1. 4. 7. Industrial Engineering and productivity P. Gondhalekar & Payal Shetty.4. Ergonomics . 2. and Grand E. Spiral. 5.Various phases in each lifecycle model.Shone K.T concepts in plant / shop layouts and selection of materials handling equipment and storage systems Pre determined methods & time systems (PMTS) & application of low cost automation.S.M M S 3.Donald Delmar 2. Unified Process.Dr.Acquilanc 3. and the pros and cons of these approaches to software development (2 sessions) 64 . Operations Management for Competitive Advantage .Chase .R.L. 3.10 New product development and concurrent Engineering 50 Marks Course content: 1.UA 100 Marks Syllabus Course content: Exposure to software development process .Ireson W. Operations Management .
Use Case Point Method etc . Storage Technologies : Storage technologies such as Direct Attached storage. Use Cases and visualization of the IT based solution Design of Inputs.2 Technology Platforms 100 Marks Course content: Hardware Technologies . Various types of tests such as Black box v/s White box. COCOMO. Sun based etc.however a mention of this would be necessary for completeness 65 Syllabus .Need for testing. End User Hardware . Analysis and Conceptual design of the system.Buch and Rambaugh UML by Wrox Publication OOAD & UML by Rambaugh Software Metrics Nasscom Reports and Nasscom website for Industry Perspective Structured systems analysis and design : concise study Ed: 1 : Kelkar SA. Storage Area Networks (NAS).popular server technologies such as the Intel.various documents used at different stages of software development process . load tests etc Use of Use Cases for functional testing. Entity Relationship diagrams etc.Desktop.(2 Sessions) Review of Student Presentations on exercise which requires them to analyse a business process.5.comparisons across platforms etc. Laptops. Stress tests. Quality assurance of software at each phase in the lifecycle. estimation of the software size (1 Session) M M S Reference Text Systems Analysis and Design by James Senn Software Engineering by OOAD . Outputs and other interfaces Documenting Software requirements .Awareness of various platforms in the present context and the broad trends in these platforms . Networking Platforms : (this could be dealt with in greater detail in the subject of networking .User Requirement Specifications (2 sessions) Software Estimation . Preparing Test Data and Test Cases. Function Point.method of software estimation such as Line of Code. Use of object Analysis and design. other mobile devices. More specialized platforms such as for CRAY etc. overview of Automated Methods for testing . Functional test.challenges in Estimation of software . devices for backup etc.Estimating a Coding Task versus non-coding activities such as Documentation etc (2 sessions) Software Quality and Testing . document the requirements. Storage Area Networks (SAN).Analysis and Design of Information systems (4 sessions) Assessing the Feasibility of a system Gathering detailed requirement Use of Structured methods such as Data flow. Server Technology platforms . code reviews. 3.
WI Max etc technologies and protocols used in VSATS such as DAMA.Data Mining.other modern technologies for application integration. storing. technologies available for building such portals. TDMA etc Comparing the OSI model with the Internet protocol Stack Telecom Technologies and services offered in the market place Taking an integrated view of Networking in a large Corporate . copper.IP etc Networking components .Understanding how multiple technologies and protocols are used to create large scale business Network and telecom infrastructure . Communications technologies such as Mobile technologies (CDMA/GPRS).application of KM in various industries. Types of Knowledge. routers etc Understanding Protocol Layers . CRM and SCM products. Integrating Content management in organizational workflows and ERP systems etc Examples of content management tools and applications in various businesses Enterprise Portals . benefits to an organization.role of content management .Concept of Data Mining.ERP and other transaction related records. and other unstructured content.Challenges in intergrating various enterprise applications .SLIP PPP. other Wireless technologies (802.4 Networking and Communications 100 Marks Course content: Need for networking. Enterprise Content Management . mesh etc Medium of communication used .air. technology tools used for data mining Knowledge Management .hub.LAN/MAN/WAN Topology . M M S Reference Text Demos/Screen of ERP Software such as SAP.evolution of platform neutral concepts such as XML to achieve Integration . 3.the student should be able to work out a 67 Syllabus .Concept of an enterprise portal.ISO OSI Framework Understanding the TCP/IP protocol Understanding Domain Addresses Other protocols required for a local area as well as wide area network . ICMP etc.Circuit and packet Protocols used . fibre etc Switching technologies . switch.Star. Implementing a KM initiative . 11a/b/g). historical perspective Various Classifications of Networks the basic principle of working and overview of technologies associated with each: Geographical spread .5. web content.Need for KM. Enterprise Application Integration . Capturing. reusing Knowledge.
hierarchical. Set up & Infrastructure Costs. Special Incentives and schemes such as the Export Processing Zones etc. tuples etc Concept of Normalization .evolution of DBMS . Database Concepts by Korth and Silberscatzh 3. Study of various business models including onsite / off shoring.Electives : 3. forecasts. reasons for their success etc.6 Managing Technology Businesses 100 Marks Course content : Overview of the IT/TES/Telecom and related businesses in India and the world segments of these industries. Need and Objectives of a database and a DBMS Historical perspective . M-commerce and pure play ‘e’ models. Challenges for these businesses in the domestic and international markets such as Business Development. trends. Database Management System by James Martin Systems . Licensing costs & Intellectual property rights.M M S broad LAN / WAN/ Telecom solution for a given organizational context. inner and outer joins nested queries and tree structured queries Operations such as Union etc Hands on sessions on any DBMS would be required for this module so as to develop an understanding of design issues as well as SQL Reference Text 1.5. growth. ebusiness. Database Management Systems by C J Date 2. Customer Contract Management and SLAs. Mergers and Acquisitions. network and relational DBMS Understanding the Relationl DBMS model . 68 Syllabus .1st. key players. Talent management. Database Concepts by David Lockman 4.flat files.Writing SQL queries for typical business situations developing an understanding of complex query situations such as joins.5. Understanding of the related economics is also included in the recommended solution. Reference Text Data and computer education By William Sterling Principle of Communication By Kennedy Data Communication By Tanunbum 3. 2nd and 3rd normal forms Use of E-R model or Object Relation Model for Conceptual database Design Structured Query Language . Legal issues.5 Data base Management Systems 100 Marks Course content: What is a Database.entities. e-commerce. Pricing. managing Innovation.
IT Security Standards Appropriate Standards like Sarbanes Oxley IT Act 2000 3. B2C E-Business . 7. 2.Project Management Institute Various Cases on the subject . User generated content. Social Networking Reference Text 1. 8.B2B. 6.7799 .5. E-Business evolution E-Business infrastructure E-Business .Prof Pradeep Pendse Managing IT Infrastructure .IT Governance Institute BS . 4.5.Ravi Kalakota 2.TMI 3. Convergence Emerging Trends in E-Business . Introduction to E-business .0/4. VoIp. Key Process Areas and Process Implementing COBIT in an organization An Audit perspective of COBIT Overview of other compliances: IT Act.7 IT Governance and Compliances 100 Marks Course content: Need for IT Governance (COBIT Framework) Overview of various Standards and governance framework Introduction to the COBIT Framework as an umbrella framework COBIT Domains. The World is Flat . Peer to peer.Services trading.Case Studies of successful and unsuccessful technology companies Reference Text A Guide to PMBok . Sarbanes Oxley and the Graham Bleach Act BS-7799/ISO 27000 ITIL/ITSM RBI and other Banking Regulations and Bassel II (for Banks) Data Protection Act.Thomas Freidman 69 Syllabus . 5.Brick and click mode! E-governance Internet and Marketing Emerging Trends in Telecom . 3.Wireless Broadband. Etc M M S Reference Text COBIT 3.0 .8 E-commerce 100 Marks Course content: 1.traditional business models.
CMMI. 6.Price Waterhouse Coopars 3.understanding of various metrics used at different stages in a software lifecycle Process approach to quality . Six Sigma 3. 5.Understanding CMM Manuals / Implementation guidelines for CMM.mckinseyquarterly. phishing. malware etc Controls for Wire less set ups Controls in the context of Mobile and portable devices Hardware related controls Considerations for deciding appropriate choice of controls Basic Principles of Audit in the context of Information Security Syllabus 70 .www.10 Information Security and Audit 50 Marks Course content: Need for Information Security in an organization Identifying Information Assets in an organization Threats and risks to Information Broad Strategies for managing Information Security risks Discussion on technical controls in the area of : Operating system Data base Software Development process Network controls Access control Physical Controls Controls for remote access Internet related controls . The Economist .com McKinsey Quarterly .M M S 3. the quality related documents used the key process areas at each stage of a certification.com Technology Forecast .including spam.overview of process standards such as the tick IT.5.9 IT Quality Management 50 Marks Course content : Definition of Quality in general and specifically in the context of Software Understanding the importance of a formal process for software development Understanding the nature of defects in a software lifecycle Quality at different phases in the software life cycle Role of Metrics in Software .the various levels in the certifications.cio.com CIO magazine . viruses. CMM. 4.economist.www.www. Reference Text : Any basic text related to Quality Management Standards in the area to ISO 9000 BPB publication . PCMM standards .5. Role of Validation and Verification.
Integrating Responsibility Budgets Intergrating Responsibility Budgeting with MBO System.1 Management Control System UA 100 Marks Course content: 1.Control of R & D .Fourth Semester 4.The Zachmanns Framework Reference Text Art of Software Architecture Albin Stephen Second Year . ORGANIZATIONAL GROWTH : Responsibility centers and profit centers identification and creation of profit centers.Linear . ( ITGI) BS:7799/ISO/IEC : 17799 Business Application (System & Web) Process Flow and Security Database Security Network and Communication Security Business Continuity Management 3.Concept and technique of Responsibility Budgeting . Syllabus 2. What is a Pattern ? Application to software design.GRASP Patterns etc Explanation of key Architectural patterns Overview of Enterprise Architectural Framework . Mechanics of determining profit objectives of profit centers .organizational Architecture.Analysis of Incremental ROI .11 Software Architecture 50 Marks M M S Course content: What is architecture ? Why Software Architecture ? . the Usecase view etc 4+1 view of architecture Layers of architecture .goals and purpose of architecture Types of Architectural views of software . Reference Text IT Security Governance by IT Governance Institute.overview of the BS . 4. benefits of using design patterns Explanation of key Design patterns . The Engineering view. Financial goal setting .Project 71 3.DeCentralization and profit centers. profit centers as a control system .Analytical framework for Developing Responsibility Budgets . Information Architecture.Sensitivity Analysis Developing financial goals along organizational hierarchy . .Project Mangers view.problems and perspectives of transfer pricing .programming technique for determining divisional goals in a multidivisional company . IT Architecture Application Architecture etc.7799/ISO27000 standard. CONTROL IN SPECIAL SECTORS : Scrap Control .A process view of Information security .5.Problems of growth and corporate control.
Reference Text 1. guidelines for resolving and examples of corporate transgressions as well as corporate courage and ingenuity.Ethical aspects of corporate policy. Control .M M S 5. Evaluation of through ethics in business . What is Ethical in Ethics by John Henderson Syllabus 4. Attitude. Ethics by Chandra Sekhar 4. Service Organization & Proprietary Organizations. Entrepreneurship Management 100 Marks Course content: A) 1. Financial Reporting to Management Under conditions of price level change. 2. 72 Entrepreneurial Perspective : Concept of Entrepreneur. Basic framework of Normative ethics Ethics and decision . 5. the Kumarmangalam report and their ethical remifications. Gender issues in Entrepreneurship.cultural setup. Moral Evolution of the firm . Ghosh (Prentice Hall India) 4. morality and rationally in Foal Organization .Approaches for Developing Various Orientation towards Ethical business Behavior Corporate Governance .Culture and ethics . Relationship between ethics and Corporation Excellence . 3. Objective and methodology. Social responsibility of business . Entrepreneurship and Enterprise. A life patterns .Moral Relationship between Individual and Organizations. Measurement of Assets Employed .2 Business Ethics and Corporate Governance. 4.Overview of ethics value system.Efficiency Audit . The dynamic role of Small Business / Industry in Economic Development .Management Control Systems (Prentice Hall India) Management Control Systems .Audit .Social Economics values and responsibility .Management Control Systems (TATA McGraw Hill) Maciareills & Kirby .100 Marks Course content: 1. Belief.Management Audit.dealing with the stages of Ethical growth and Organizations and categorization of Indian trains .trusteeship management .Administrative Cost Control . Reference Text Anthony & Govindrajan .Making.focusing on the unique nature of ethical dilemmas in a cross .N.Including suggestions of the Adrian Cadbury report.Gandhi and Philosophy of wealth management Ethics and Indian management.3. Ethics of Management by Chakraborthy 3. advantages Entrepreneur Nature and development of Entrepreneurship. Ethics of Management by Hosmer 2.Internal Audit Government Cost Audit .national corporate at various stages of growth 2. Ethics in International scenario .Application of MCS in Public Sector.
. Gremler (2006). Zeithml. Dynamics of Entrepreneurial . Walker (2004) Services Marketing : An AsiaPacific and Australian Perspective. Patterson. Entrepreneurship Development in India . McGraw Hill. P. ii) SIDBI. Introduction . 12. 2. 8. Quick . M M S Reference Text 1.By James C. 7. 4. 6. Collins. Lovelock. 9. Saboo 3. 3. Ancilliarising & Acquisitioning) Support Organizations for an Entrepreneur and their Role Legal framework for starting a Business / Industry in India. Bitner and D.By Vasant Desai 4. and R.M.3. 10. The Enterprise Launching: Product / Project Identification Developing a Project Report / Business Plan Business Financing including venture Capital Finance Managing early growth of a Business. William C. Services Marketing. Entrepreneurship Managements .managing service encounter Customer satisfaction and service quality Customer complaints and service recovery Managing service profit chain Managing customer relationships Managing people in service organizations Reference Text 1. 3rd Ed. 5. 11. New Venture expansion .By P.By Bishwanath Ghosh 5. C.4 Services Management 100 Marks Course content : 1. 5.strategies and issues. 4. iii) MSSIDC iv) NSIC. C.) SIICOM. V. C) Personality of an Entrepreneur / Entrepreneur Innovation and Entrepreneurship The Entrepreneurial Environment: Policy Perspectives in India to promote Entrepreneurship Analysis of Business Opportunities in different sectors of economy at National and Global levels. 2. viz i.Nature of services Market positioning Service delivery system New service development Services marketing mix decisions Managing demand. Beyond Entrepreneurship . Incubation Program.J. By J. 4. B) 1. capacity and service assets Service processes . Lazier 2.start Routes to establish and Enterprises (Franchising. 3. 2.N. Pearson Education Australia 73 Syllabus . 4. Literature Published by Support Institutions. 4th Ed. Singh.
Environmental & Natural Resources Economics (Pearson) G. Mura.Functional Analysis . Muri). Environment Quality Management .Financial Motivation techniques.the concept of learning curve. quantitative estimation and implication of the learning curve.P. barriers to its application. Pandey: Environment Management (Vikas) Y. Imai’s KAIZEN approach elimination of 3 M’s (Muda.Objectives and need for job evaluation. 7. 2. practical applications in industry. Water (P & C. Significance of environment management . 4. its applicability. Relation between job evaluation.Hall India) Vijay S Chitris : Changing face of the planet and Environmental Law (Snow White) Tietenberg. Oberol: Environment Emplaned (Excel) N. Scanlon Plan. Concept of Productivity .K. Practical application for product and process development and cost reduction. Major Legislation like air (P & C. 3. 2. 4. Learning Curves . Saxena & N. Present status of Environment Management Major Issues Scope of Environment Management. implementing and controlling agency.5 Environment Management 100 Mark Course content: 1. 6. Value Analysis and Value engineering .P. 5. organizing. Act 1986. ISO 14000 EMS certification. 5. Role and Functions of the government as a planning.6 Productivity Techniques 100 Marks Course content: 1. Reference Text Krishnamoorthy: Environmental Management (Prentice . Managerial aspects involved in Environment management.Brain Storming Evaluation and Implementation Phases. Multi factor and Total Factor Models. application in different functional areas. Syllabus 74 .application in manufacturing and service industries.) Act.N. Profit Sharing Systems.Classic ILO approach.point rating and job classification. piece rate and time saved based systems. Wage Incentives .Broad outline of National Environment Policy Definition of Environment with particular reference to management Environments issues relevant to India.K. 6.M M S 4. Job Evaluation . Measurement of Productivity . techniques . Wild life Protection Act etc. Sumath’s Total Productivity Model. 7.Overview of the role and responsibility of the industries. directing.) Act Environment Protection.K.partial. Total Quality Environmental Management. wage structure and Modem approach through multi skilling. Oberol: Environmental Management (Excel Books) Electives 4. Approach to Productivity Improvement . 3.
Diagnostic Techniques .S. Feigenbaum. 13. 11.Tregre Problem Analysis. TQM in this Service . Quality Circles .objectives. .Relationship with total quality Management objectives. seven tools . Productivity Techniques . Flood 75 Syllabus . 10.Juran / crossby CMM / PCMM Quality Management in services . Structure. 12. TQM-By R. 9. use in conjunction with process observation. Process observations.the SERVQUAL Model Reference Text 1. principles of motion economy. Organizing for Quality Circles. Shigeo Shingo Statistical Quality control basics Basics of sampling & reliability Quality tools and techniques Quality Improvement and Total Employee Involvement JIT manufacturing and Lean manufacturing through waste elimination Six Sigma tools. 6.By R. Use in Creative problem solving with practical applications. M M S Reference Text 1. Predetermined motion time systems .ILO 3. Total Quality .Mike Robson 4. determination and improvement of value adding ratio through reduction of Muda (waste). Lakhe 2.R. 7. Design of work station. 2.By Institute of Directors 3. 9.use in solving chronic problems. 10.Concepts.6 Total Quality Management 100 Marks Course content: 1. Crosby Contributions of Japanese Pioneers Ishikawa. Quality Circle in Action . 3.A Hand book . 5. 8. Work Measurement .P.L. work sampling. Taichi Ohno. quality circles Statistical Process control.time study.Kepner . Shirose’s phenomena Mechanism Analysis & Concept of Mura (inconsistencies and it elimination). Deming. concept of Muri (non value adding strain) and its elimination. Creativity Based Techniques . effect of environment of productivity . Introduction and evolution of quality movement Contributions of Shewhart.Brain Storming. Introduction to work study . Productivity Journals Handouts OR 4. 4.P.Pareto Analysis. Thinking Nominal Group Techniques. Taguchi. Juran. 100 TQM Tools -By Mike Asher Gopal Kanji Beyond.Hawthorne experiment. 11. Ergonomics . R. Whole Brain.applicability and limitations. Murthy. design of workplace to suit the human being. Scatter diagrams.8.Shirke 2. Practical applications with case studies. use of anthropometric data. methods . process capability studies Cost of quality . Decision Analysis and Potential Analysis. method of implementation of Quality Circles. 12.
By P Gopalakrishan.Source of Finance . 7. Project Function in an organization . 4a) Materials Management in Project Planning . Project Management .Evaluation of risks preparation of Project report. Risk Analysis . PMP .Selection of software packges for application to Project management Reference Text 1. 2.By S. 3.Sensitivity Analysis.By Prasanna Chandra 5.Concept of Project management.storage .Project Management Professional .State Government towards location . Text Book of Project Management . Ramamoorthy 4.By Vasant Desai 76 .By P. Project Appraisal .Selection of product identification of market preparation of feasibility study/report Project formulation . Financial Analysis :.Social cost Benefit Analysis Preparation of Budget and Cash Flows.“Study Guide” .Profitability Analysis .K. Quantitative Aspects of projects :.Legal aspects of project management. Project Identification :.policies of Central . Choudhary 3. Financing of the Project :. Role of Consultants in Project Management. Scope & Coverage.By Kimi Heldman 2.Factors affecting location . Mattoo 6.disposal. E.6 Project Management 100 Marks Course content: 1.M M S OR 4. Introduction :. Project Management .PERT/CPM Network Analysis for monitoring of the project other quantitative techniques for monitoring and Control of project Computer Applications :. 4. V. 5) 6. Project Management . Selection of location & site of the project .Layout of Project Department.Cost implications there of Financial Institutions -Guidelines for funding projects.Procurement .
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.