The peoples car«..
the first company from India's engineering sector to be listed in the New York stock exchange (sep 2004) has also emerged as an international auto mobile company.48 crors (USD 8. 35651.8 billion) in 20072008. Tata motors established in 1945.Since 1954 over 4 million Tata vehicles play on Indian roads.
. is India·s largest automobile company. Tata motors. With revenues Rs.ABOUT TATA MOTORS
Tata motors Ltd.
VISION OF TATA MOTORS..
³Best in the manner in which we operate. best in the product we deliver and best in our value system and ethics´.
.marked the 12th year of Tata motors participation in the Geneva motor show.Tuesday 3rd march 2009.WORLD WIDE nano
1st step in international market. intended for future launch in select international markets. The company presented the Tata nano Europa.
The 624 cc 2-cylinder engine ± delivering 35 PS @ 5250 rpm and a torque of 48 Nm @ 3000 rpm enables the car to have a top speed of 105 kmph and negotiate inclines with a gradeability of 30%.1.
3.6 km/liter.And 15 ltrs fuel tank capacity.Fuel efficiency
23. ensures that the Tata Nano ± at 101 gm / km .Emission
The high fuel efficiency. certified by the Automotive Research Association of India (ARAI) under mandated test conditions.has the lowest CO2 emission amongst cars in India. which is the highest for any petrol car in India.
. coupled with a low kerb weight of 600 kg.
. which are not regulated in India.4. crumple zones. reinforced passenger compartment. intrusion-resistant doors. It has an all sheet-metal body. Tubeless tyers ± among which the rear ones are wider endowing extra stability ± enhance safety. besides mandatory seat belts and complies fully with existing Indian safety standards.Safty«
The Tata Nano's safety performance exceeds current regulatory requirements it passes the roll-over test and offset impact.
3 secs.97 to 2. Tata nano
Engine:-624cc. Transmission:-4 forword. Max power:-34. Mileage(overall):.1.123360 to 172360 (Ex showroom. Price:. Top speed:.106 kph.5 bhp @ 5250 rpm.66 secs.34 lakh. Mileage(overall):.130 kph.petrol.inlinethree.
.3 secs.1 secs.parallel twin.16 kpl. Performance:.Compare«.0-60 kph:8.0-60 kph: 8. Max power:-37 bhp @ 5000 rpm. Price:.1reverse.1reverse.23 kpl. Transmission:-4 forword.manual.Delhi)
Engine:-796cc. And 0-100 kph:31. And 0-100 kph:26. petrol.manual. Performance:. Top speed:.
online nano games.nano breaks on radio. Also available will be a hole range of nano merchandise like baseball caps. TATA team is working of nano news in papers. These financiers will promote the nano brand during booking jointly with tata motors and on there own.nano appearing in form of massages or ticker news on TV. TATA motors will share promotion of tata brand with its multiple bank partners.orkut and blogspaces.T-shirts and key-chains. among others.MARKETING STRATEGY OF TATA nano
TATA will opt for cost-effective and innovative use of media.
.nano chat room on the net nano pop-ups on major websites and nano conversation on facebook.
. We provide direct car loan facilities through your nearest bank like SBI. Its 20% more species then other low price car in India. And people get all facilities in affordable price. After buying nano company serve all facilities through his own service centre. Its look very attractive and available in many colours.Why people buy nano«. United bank of India and many more.
Its low price.
and fold-down rear seat. body coloured exteriors in three premium colours.
.Variants of nano
Tata Nano Standard (BSII* and BSIII*): The standard version. fog lamps. with heating and air-conditioning (HVAC). parcel shelf. booster-assisted brakes. in three colour options. front power windows. central locking. Tata Nano LX: (BSIII*) With the features of CX plus complete fabric seats. single-tone seats. two-tone seats. cup holder in front console. electronic trip meter. and rear spoiler. Many of these features are not available on current entry-level small cars in the country. fold-down rear seat with nap rest. Tata Nano CX (BSII* and BSIII*): In five colour options. mobile charger point.
(Ex showroom price in Delhi)
TATA nano std (BS3) TATA nano cx solid paint (BS3) TATA nano cx metallic paint (BS3) TATA nano LX metallic paint (BS3)
Rs-123360 Rs-148360 Rs-151360 Rs-172360
. Tata nano booking form also available on other Tata retail stores like Tata indicom stores. Tata nano booking form also available in selected state bank of India branch.com and also download form from this site. People will also able to book this car through Nano 1300 retail centers across 850 cities.HOW TO GET TATA nano
Tata nano will be available in online booking through Tatanano.
1st 1 lakh car will be available only Rs-1 lakh. Tata nano form will cost Rs 300 and people will be required to pay just Rs 2999 as booking fee which are addition to form cost.HOW TO GET TATA nano.
TATA nano also available in westside (TATAs lifestyle retail brand)and croma(TATAs electronic mega store). Delivery of Tata nano will start in July and people for delivery will be chosen with lucky draw. In 1000 city 30000 booking counter will be opened.
Joy Rakshit. (Creator) Radhakanta Sarkar.
. DEWAN VS INSTITUTE OF MANAGEMENT (MEERUT)u
Biswajit Chakroborty. Subhratanu Maitra. Sandip Singh. DATA COLLECTED BY. JOY RAKSHIT. Biplab karmokar. Sandipan Saha..PRESENTED BY G-8u.