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49983440-Thinsational

49983440-Thinsational

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Published by edsunonline

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Published by: edsunonline on Mar 04, 2011
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05/12/2014

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An illustrative look at news and events

In just under a year, upwards of 14.8 million iPads have been sold. And it is fair to say that the iPad has revolutionized both the personal computer market and technology industry.

The new iPad 2
System: iOS 4.3 Weight: 590 g Storage: Up to 64 GB Available: March 25 in Canada • 33% thinner and 15% lighter than the first generation iPad • Processor will be twice as fast • HDMI port (allows TV connection) • Available in black or white

Screen: 9.7-inch (diagon al

18.5 cm (7.13 in.)
)
Front and rear cameras

FaceTime video chat

Now that’s Smart

9 in 10
68%
24 cm (9.5 in.)
Amazon Kindle

68%
33%

consumers know about the iPad
Which is the next eBook reader you will buy?
Sony Reader

How the new magnetic Smart Cover accessory works

Feb. ’10

62%

Aug. ’10

Nov. ’10

$4n9u9 a d p
“I made a purchase on the Internet after seeing an ad on my device.” iPad owners Other devices “I made a purchase at a store after seeing an ad on my device.”

iPad gaining in eBook sales

47% 32%

16%

1% 4%
Barnes & Noble Nook Amazon Kindle Apple iPad

Apple iPad

50%
Per cent 38% who read Apple iPad newspapers/ owners magazines 14% 11% on their Other devices Other devices
devices Newspapers Apple iPad owners

What type of Apps do iPad users buy?
Games Books Music Shopping News/Headlines Entertainment news Location/directions Movie schedules/ ticket purchases Magazines
Banking

36% 27%

Magazines

24% Other devices 10%
iPad owners

App sales forecast for 2011: $15B, up from $5.2B in 2010

of App purchases come from the App store

90%

Financial updates Social networking Sports information

Resolution: 1024 x 768 pixels

54% 50% 45% 45% 44% 42% 41% 41% 39% 39% 37% 32%

62%
Stand allows device to sit upright — perfect for watching TV, movies or video calling

of iPad owners have downloaded at least one paid App
SUSAN BATSFORD, GRAPHICS EDITOR (TWITTER @sbats1); ILLUSTRATIONS BY ANTHONY GREEN/QMI AGENCY

63%

$39

Thickness: 8.8 mm

Sources: Yudu; The Nielsen Company; ChangeWave Research; Graphic News

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