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  • Characteristics of Vicarious Role Models

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    Vipul K Shoorsaini
    11 views2 pages
    Products that were generally compared with the vicarious models are Mobile phones Hand bags Accessories Clothing Participants are trying to become vicarious role models.

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    Characteristics of vicarious role models

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    Products that were generally compared with the vicarious models are Mobile phones Hand bags Accessories Clothing Participants are trying to become vicarious role models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views2 pages

    Characteristics of Vicarious Role Models

    Uploaded by

    Vipul K Shoorsaini
    Products that were generally compared with the vicarious models are Mobile phones Hand bags Accessories Clothing Participants are trying to become vicarious role models.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    Characteristics of vicarious role models

    ‡ Good looks ‡ Popularity ‡ Trendiness Examples- movie stars, soap actors, music artists, models in advertisements etc.

    Discussion
    Products that were generally compared with the vicarious models are‡ Mobile phones ‡ Hand bags ‡ Accessories ‡ Clothing Participants are trying to become ideal.

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