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A PROJECT ON:

LAUNCHING OF A PRODUCT:
STARLINE WASHING
DETERGENT-FREE
MACHINE
DOESN’T NEED
WATER

WORKS ON
BATTERY POWER

IRONS your
clothes too!!
FEATURES
 Strong Iron Programme (SIP)

 Flexibility in Placement

 Teflon Coating

 Detergent-Free

 Cost-Saving

 Environment-Friendly Appliance

 Doesn't Need Water


INTRODUCTION
 Consumers look for one or more of these features in a washing machine:

1. Power efficiency 6. Clothes drying facility


2. Less detergent requirement 7. Ironing of clothes
3. Less water requirement 8. Quick wash
4. Less space occupying 9. Auto timer
5. Attractive aesthetics 10.Alarm

 Consumers are also likely to go for a power stabilizer along with the
washing machine.

 The issue that a consumer is faced with is that all these features do not
come together in a single washing machine.

 Starline Washing Machine brings to you all these features packed in a


single unit along with all other regular features.
FEATURES
THE STAGES OF DESIGN
Concept Generation

Screening

Preliminary Design

Evaluation & Improve

Prototype & Final


Design

Market Testing

Ramp Up
DESIGN FOR
MANUFACTURING
PRODUCTION
RAW MATERIALS:
 Sheet steel coated with zinc: for rust resistance
 Stainless steel: for spin tub
 Plastic: for outer wash tub
 Aluminum: for the transmission
 Hoses
 Controls – timers & switches
 Motors
 Cables, LCD Display
 Battery
 Heat Chamber & Suction Box
 Other electronic components
PRODUCTION
MANUFACTURING PROCESS:
Sequence of steps involved in the manufacturing process:
 Fabrication (making parts)
 Sub-assembling (putting parts together to make
components)
 Assembling (putting the components together to form
the final product)
 Testing
 Packaging
 Shipping
LOCATION

 Power supply
 Transport
 Water
 Labour
 Land
 Raw materials
 Housing welfare/education
CHOOSING A SITE
BRIDGEMAN’S DIMENSIONAL ANALYSIS:

It helps in computing the relative merits (or cost


ratios) for each of the cost items, giving each of the
ratios an appropriate weightage by means of the power
(index) to which it is raised and multiplying these
weighted ratios in order to come up with a
comprehensive figure on the relative merit of the two
alternative sites. Choosing a location becomes easier.
CHOOSING A SITE
ILLUSTRATION:
S. No Factors Site A Site B Weights

1 Building & Equipment 50,00,000 40,00,000 4


Costs (Rs.)
2 Taxes per year (Rs.) 50,000 50,000 2
3 Power Cost per Year 1,00,000 1,20,000 3

4 Community Attitude 5 4 1

5 Product Quality as a 12 11 5
function of worker skill
6 Flexibility to adopt to 4 4 3
changed situation

Figures in the above table are hypothetical; used only for illustration
CHOOSING A SITE
Preference Merit Ratio (R)
= Preference for location A / Preference for location B

Conditions:
If R<1, choose location A
If R>1, choose location B
If R=1, choose location A or B

R= (5000000)4 X (50000)2 X (100000)3 X (5)1 X (12)5 X (4)3


(4000000)4 X (50000)2 X (120000)3 X (4)1 X (11)5 X (4)3
= 2.72

Since R>1, Location B will be chosen


PRODUCT LAYOUT
Fabrication Sub Assembly Assembly

Shipping Packaging Testing

Product layout is best suited for this kind of


manufacturing process as:
 Output: Product layouts can generate a large volume
of products in a short time.
 Cost: Unit cost is low as a result of the high volume.
 Utilization: There is a high degree of labour and
equipment utilization
THE ASSEMBLY LINE
LAYOUT
FACTORY LAYOUT
FORECASTING

Demand forecasting & Production system

Information on most recent


demand

Demand forecast
for Operation

• Planning the •Controlling the


system, •Scheduling, system,
• Product design, • Aggregate • Production
planning, control,
•Process design,
• Operations • Inventory
•Eqpt. Investment control,
scheduling.
•Capacity planning •Cost control.

Output: Washing
Machines
FORECASTING
ILLUSTRATION:
Running
Forecasted Actual Forecast Absolute Sum of Mean Sum of
Demand Demand Error Deviation Absolute Absolute Forecast Tracking
Month (F) (A) (A-F) |A-F| Deviation Deviation Error Signal
1 1000 950 -50 50 50 50 -50 -1
2 1000 1070 70 70 120 60 20 0.33
3 1000 1100 100 100 220 73.33 120 1.64
4 1000 960 -40 40 260 65 80 1.23
5 1000 1090 90 90 350 70 170 2.43
6 1000 1050 50 50 400 66.67 220 3.30

Figures in the above table are hypothetical; used only for illustration
STEPS FOR THE FORECAST
1. Objective of the forecast: Quantity of Washing Machines
to be produced
2. Items to be forecasted: Units of Washing machine the
market demands
3. Determine the time-horizon of the forecast : short,
medium or long-term
4. Forecasting models: Nominal group technique, market
survey etc
5. Gather data needed to make the forecast
6. Validate the forecasting model
7. Make the forecast
8. Implement the results: Produce and supply the forecasted
no. of units
C A PA C I T Y P L A N N I N G

Capacity planning is the analysis of how many


washing machines we are capable of producing versus
what our expected demand will be.

CAPACITY PLANNING STRATEGIES:


 Long-term
 Short-term
 Medium-term
QUALITY
MANAGEMENT
Product quality will be ensured by concentrating on the
following dimensions:

 Performance
 Features
 Reliability
 Conformance
 Durability
 Serviceability
 Aesthetics
 Perceived Quality
PROMOTIONS
 Attractive introductory offers
 Washing machine sales rise with the onset of monsoon. So the
product will be launched a few weeks before the season while the
promotions in both print and electronic media will start with the
production of first machine to create curiosity.
 Emails will be sent out to the target segment notifying about the
washing machine and feedback will be requested.
 Large banners, posters and hoardings at prime locations.
 Decorative body stickers will be given out to customers to match
the product’s look with the interiors of their homes.
 ‘Customer response awards’ scheme will be launched. Customers
who send maximum number of suggestions for improvement of
the product in any given month will be rewarded.
 Incentives and contracts with retailers and distributors
C O M PA R I S O N
C O M PA R I S O N

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