BUSINESS PLAN

A Idea for Success

in Today’s Economy
SHAKERS &
EATERS
 EXECUTIVE SUMMARY
We are going to commence a business,
which is already available in market, but
with the new approach and new form, its
going to change the look of Juices & fast
food. Herein, basically a moving van will
serve the early morning vegetable juices
cum morning breakfast to all office going
people.
• Firstly we will be starting in front of
Nariman point for early morning walks.
• Later we are planning to start in front of
Church gate station in Mumbai.
• Where in lakhs of passengers does up
& down for work everyday
• Basic objective is to provide them good
quality Juices& Breakfast at cheaper
rates.
 General Description Of our
Business
It is a partnership venture, wherein all
three are equal partners
Hitesh Jain
Pranav Soni
Wasim Khan

SHAKERS & EATERS is the name of our

fast food moving van.
 PRODUCT & SERVICE
Morning walk Juices Breakfast

 Karela  POHA
 Palak  UPMA
 Awala  SPECIAL TEA/COFFEE
 Nimbu  SANDWICHES
 Dudhi  IDLI & MENDU VADA
 Kharbuja  FRESH JUICES
 Banana  WADA & SAMOSA PAV
 Jamum(sesonal)
SERVICES
 Quick Service
 Flexible Ingredients
 MARKETING PLANS
• “Always find ways to differentiate our
product and see how we can establish
our brand in a unique way". SHAKERS
& EATERS marketing strategy is about
comprehending the consumer insight,
coupled with a genuine consumer need
and unique product. SHAKERS &
EATERS focused on customer service
imperatives to drive penetration
• Basically various pamphlets will be
distributed amongst customers.
• ATITHI DEVO BH AVA will be our Tag
line to attract them
• Prime location opposite church gate
subway & Nariman Point will be our
Flag ship
• Our marketing strategy will be based on
three A's - Availability, Affordability and
Acceptability. The first 'A' - Availability
emphasized on the availability of the
product to the customer; the second 'A'
- Affordability focused on product
pricing, and the third 'A'- Acceptability
focused on convincing the customer to
buy the product
 INVESTMENT
• Second hand modified Van(Rent) –
40000
• License –Municipal & commerical
• Various utensils for cooking – 20000
• Juicers, ovens, Hot plates &
refrigerator - 2 lacs
 Inventory & Raw materials
• Groceries & fresh fruits & vegetable
from byculla vegetable Market.
• various spices & other ingredients (oil,
butter etc) from wholesale market
• Paper plates, spoons & thermocol cups
& and tissue papers,
 Calculations of profits & cost
Cost & Expenses Income & gains
• Vegetables & • Income from business
fruits@35000 mths 10000@day- 300000
• Fuel &
maintance@60000 mths
• Wages for 2 cooks & 4
employees@25000 mths
• Other expenses@15000
mths
 FUTURE PLANS
• To take orders for Marriages & parties.
• To increase more fast moving food vans
• To take business to next level by having
comfort sittings on fast food vans
(double Decker)
 Thank
THE END !!!!!!
YOU!!!