STRATEGIC MANAGEMENT

PROJECT REPORT ON  FUNCTIONAL LEVEL STRATEGY  BUSINESS LEVEL STRATEGY

SUBMITTED TO: MR. AMIT SHARMA

SUBMITTED BY: RUPAM JHA ROLL-39 DFMRM03B

CONTENTS  What is strategy?  Different levels of strategy  Functional strategy -Key goals -Objectives  -Types of Functional strategy a) Marketing Strategy b) Human resource management strategy c) Financial strategy d) Research & development strategy  Business level strategy -Key goals -Objectives  -Types of Business level strategy .

in time & space that continuously co-align the firm with its environment.  The planned or actual coordination of the firm s major goals & actions. making tradeoffs between its different activities & creating a fit among these activities. Different Levels Of Strategy .  Concerned with the resources necessary for implementing a plan or following a course of action.  Connected to the strategic positioning of a firm. objectives & goals.What is Strategy? The term strategy is derived from a Greek word strategous.  The pattern or common thread related to the organization s activities which are derived from the policies. which means generalship. A strategy can be defined as:  A plan or course of action or set of decision rules making a pattern or creating a common thread.  Related to pursuing those activities which move an organization from its current position to a desired future state.

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