WHAT IS !

SOCIAL MEDIA!

SOCIAL MEDIA IS AN UMBRELLA TERM THAT DEFINES THE VARIOUS ACTIVITIES THAT INTEGRATE TECHNOLOGY, SOCIAL INTERACTION,AND THE CONSTRUCTION OF WORDS,PICTURES VIDEOS AND AUDIO.
http://www.wikipedia .org

More simply put:

“Social
media

 is
people
having

 conversa3ons
online”


These conversations are powered by…
•  logs B •  icro Blogs M •  SS R •  idgets W •  ocial Networks S •  ocial book marks S •  essage boards M •  odcasts P •  ideo sharing sites V •  hoto sharing sites P •  irtual worlds V •  ikis W
( …just to name a few)

Why the hell!

SHOULD I CARE!

Reason # 1

SOCIAL NETWORKING SITES ARE OFFICIALLY MORE POPULAR THAN PORN SITES.
TIME MAGAZINE 2007

Over

4,000,000 articles

>100,000,000 videos

200,000,000 blogs*
*

73% of active online users have read a blog

45% have started their own blog

subscribe to an RSS feed

39%

have joined a SOCIAL NETWORK

57%

55% have uploaded photos

83% have watched video clips

ITS NOT A FAD.

IT’S A FUNDAMENTAL SHIFT IN THE WAY WE COMMUNICATE…

THE AVERAGE PERSON IS EXPOSED TO OVER

3000

ADVERTISING MESSAGES A DAY

ONLY

14%

OF PEOPLE TRUST ADVERTISEMENTS

Reason # 2

78%
0F PEOPLE TRUST THE RECOMMENDATIONS OF OTHER CONSUMERS
NIELSON “ TRUST IN ADVERTISING ‘REPORT 2007

14%

VS.

78%
HMMMMM…


The new communication model is

dialogue

Which means it’s…

TRANSPARENT INCLUSIVE AUTHENTIC VIBRANT CONSUMER-DRIVEN

And it’s NOT

CONTROLLED! ORGANISED! EXCLUSIVE! PRODUCT –DRIVEN! “ON MESSAGE”…!

Reason # 3

PEOPLE ARE TALKING ABOUT YOUR BRAND RIGHT NOW…

34%

0F PEOPLE POST OPINIONS ABOUT

PRODUCTS AND BRANDS ON THEIR BLOG

36% 32%
TRUST BLOGGERS’ OPINIONS ABOUT PRODUCTS & SERVICES

THINK MORE POSITIVELY ABOUT COMPANIES THAT HAVE A BLOG

Reason # 4

SOCIAL MEDIA IS ONLY GOING TO BECOME MORE PERVASIVE AND AS SUCH, BECOME A CRITICAL FACTOR IN THE SUCCESS OR FAILURE OF ANY BUSINESS

HOW DO I GET ONTO

THIS REVOLUTION
WITHOUT GETTING LEFT BEHIND?

LISTEN

PARTICIPATE

UNDERSTAND…

WE HAVE A SUITE OF SOCIAL MEDIA APPLICATIONS

TO GET YOUR BRAND

NOTICED…

MAPS’N! PLACES.!

CONTACT:

SEAN FINLAY 0403 817 443

MAPS’N! PLACES.!