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Nokia Corporation (NYSE: NOK) is one of the world's largest telecommunications equipment manufacturers. With headquarters in Keilaniemi of Espoo, Finland, this Finnish telecommunications company is best known today for its leading range of mobile phones. Nokia also produces mobile phone infrastructure and other telecommunications equipment for applications such as traditional voice telephony, ISDN, broadband access, professional mobile radio, voice over IP, wireless LAN and a line of satellite receivers. Nokia provides mobile communication equipment for every major market and protocol, including GSM, CDMA, and WCDMA. Nokia was established in 1865 as a wood-pulp mill by Fredrik Idestam on the banks of Nokia rapids. Finnish Rubber Works established its factories in the beginning of 20th century nearby and began using Nokia as its brand. Shortly after World War I Finnish Rubber Works acquired Nokia wood mills as well as Finnish Cable Works, a producer of telephone and telegraph cables. All three companies were merged as Nokia Corporation in 1967. The name Nokia originated from the river which flowed through the town of the same name (Nokia).
In the 1970s Nokia became more involved in the telecommunications industry by developing the Nokia DX 200, a digital switch for telephone exchanges. In the 1980s, Nokia offered a series of personal computers called MikroMikko , however, these operations were sold to International Computers, Ltd. (ICL), which was later merged with Fujitsu-Siemens AG. Nokia also began developing mobile phones for the NMT network; unfortunately, the company ran afoul of serious financial problems in the 1990s and streamlined its manufacturing of mobile phones, mobile phone infrastructure, and other telecommunications areas, divesting itself of other items, such as televisions and personal computers. In 2004, Nokia resorted to similar streamlining practices with layoffs and organizational restructuring, although on a significantly smaller scale. This, however, diminished Nokia's public image in Finland, and produced a number of court cases along with, at least, one television show critical of Nokia. Recently, Nokia joined other mobile phone manufacturers to embrace Taiwanese Original Device Manufacturers. Nokia signed a contract with BenQ, a Taiwanese Original Device Manufacturer, to develop three high-end mobile phones, which are scheduled to retail by the end of 2005.
Nokia streamlined its global organizational structure to strengthen its focus on convergence. It has since established a leading brand presence in many local markets.Nokia in the Region of Asia – Pacific A leading player in mobile communications in the Asia Pacific. product and solutions support to the 20 diverse markets and Nokia offices in the Asia Pacific. while Nokia Research Centre .the corporate research unit . Nokia also manufactures products out of three major facilities in Masan. and Beijing and Dongguan in China. and business has expanded considerably in all areas to support customer needs and the growth of the telecommunications industry in the region. Nokia's regional treasury center . As the regional hub for Nokia. Nokia first started operations in the region in the early 1980s. new mobility markets and growth. it is a base from which over 700 staff provide leading-edge technology. As of January 2004.has offices in Japan and China.Nokia Treasury Asia . To address emerging new business areas in the Mobility era while continuing to .operates out of Singapore as an in-house bank for Nokia subsidiaries in the Asia Pacific region. Nokia's regional corporate headquarters is located at Alexandra Technopark in Singapore. Korea.
Its products have features and functionality such as imaging. EDGE and WCDMA radio networks. media and a range of other attractive content. CDMA and TDMA technologies. as well as innovative mobile enhancements and solutions. Mobile Phones offers a global range of highly competitive mobile phones for large consumer segments. GSM. Nokia has four business groups to best meet the unique dynamics of each business. and develops mobile phones for all major standards and customer segments in over 130 countries. based on major wireless standards to mobile operators and service providers. It is responsible for Nokia's core mobile phones business. Focusing on the GSM family of technologies. technology and related services. . based mainly on WCDMA. music. Mobile Phones focuses on bringing feature-rich. games. the group aims at leadership in GSM. Our networks have been installed in all major global markets that have adopted these standards. Networks is also a leading provider of broadband access and TETRA networks for professional users in the public safety and security sector. Networks continues to offer leading-edge network infrastructure. Multimedia brings mobile multimedia to consumers in the form of advanced mobile devices and applications.grow its leadership in mobile voice communications. segmented mobile phones to the global market.
and intrusion protection. dedicated to helping businesses and institutions worldwide improve their performance through extended mobility. Its end-to-end solution offerings range from business optimized mobile devices on the front end. . message protection.Enterprise Solutions provides a range of terminals and seamless mobile connectivity solutions based on end-to-end mobility architecture. firewalls. virtual private networks. application mobility. to a robust portfolio of mobile business optimized gateways in the back end including: wireless email and internet.
Nokia Corporation is based in Espoo. and mobile connectivity offerings. and services for its operator and enterprise customers. content. and enterprise customers worldwide. solutions. multimedia. communications. Finland. and networks service platforms and professional services to operators and service providers. and business applications. including 3G WCDMA mobile devices and solutions. distributors. and applications. Nokia connects people to each other and the information that matters to them with mobile devices and solutions for voice. data. games. and wideband CDMA (WCDMA) technologies. code division multiple access (CDMA). The Multimedia division focuses on bringing connected mobile multimedia to consumers in the form of advanced mobile devices. The Networks division provides network infrastructure. a portfolio of Internet portfolio network perimeter security gateways. Its solutions include business-optimized mobile devices for end users. It sells its mobile devices primarily to operators.Company’s Profile Nokia Corporation manufactures mobile devices principally based on global system for mobile communications. . The company also provides equipment. imaging. and Networks. The company operates in three divisions: Multimedia. Enterprise Solutions. The Enterprise Solutions division enables businesses and institutions extend their use of mobility from mobile devices for voice and basic data to secure mobile access. independent retailers.
Therefore the question on product has become: does the organization create what its intended customers want? Define the characteristics of your product or service that meets the needs of your customers. the thinking was: a good product will sell itself. Plus there are many laws giving customers the right to send back products that he perceives as bad.Product Historically. Functionality: • Quality Appearance Packaging Brand Service Support Warranty • • • • • • . However there are no bad products anymore in today's highly competitive markets.
Some of the Products that Nokia offers to Customers are: Nokia N90 Nokia 9300 Nokia 8800 Nokia 7710 Nokia 7280 Nokia 7270 Nokia 6822 Nokia 6681 Nokia 6680 Nokia 6670 Nokia 6630 Nokia 6260 Nokia 6255 Nokia 6235 Nokia 6230i Nokia 3230 .
Four new CDMA models.The Nokia 5140i camera phone: Nokia's first mobile device to comply with upcoming EU environmental legislation.Two entry-level mobile phones. including the Nokia 6280. our first mid-range WCDMA/3G phone. .New Products Launching & Operating Highlights The Mobile Phones business group increased its consumer offering during the quarter with the introduction of new models in a range of form factors and designs. Highlights include: . the Nokia 1110 and Nokia 1600.Nine new GSM models. . .The Nokia 6270 slide phone: one of two new models with 2 mega pixel cameras. growing our mid-range offering in CDMA. Price: . .Premium category devices: the Nokia 8800 and Nokia 8801 stainless steel slide phones. each offering technological features designed to reduce the total cost of ownership for users. .
Permanently competing on price is for many companies not a very sensible approach. you must realize that this is a conscious decision and forms part of the pricing strategy. List Price: • • • • Discounts Financing Leasing Options Allowances. Price has also an irrational side: something that is expensive must be good. Although competing on price is as old as mankind.How much are the intended customers willing to pay? Here we decide on a pricing strategy . the consumer is often still sensitive for price discounts and special offers. Price of the Most Selling Mobile Phones of Nokia In the Market .do not let it just happen! Even if you decide not to ask (enough) money for a product or service.
22.000 Rs.12.6000 Place .16.000 Rs.11.Model Nokia 3230 Nokia 7610 Nokia 6230 Nokia 6630 Nokia 9300 Nokia 3660 Nokia 1100 Nokia 6610 Price Approx in Rs Rs.15.3500 Rs.000 Rs.000 Rs.000 Rs.28.000 Rs.
Available at the right place. in the right quantities? Some of the recent major changes in business have come about by changing Place. Think of the Internet and mobile telephones Locations: • Logistics Channel members Channel Motivation Market Coverage Service Levels Internet Accessibility • • • • • • Promotion . at the right time.
While the other three P's have lost much of their meanings in today's markets. Advertising: • • • • • • • Front Line Service Public Relations Message Direct Sales Sales Media Budget People .How are the chosen target groups informed or educated about the organization and its products? This includes all the weapons in the marketing armory . sales promotions. Public Relations. etc. selling. Promotion has become the most important P to focus on.advertising.
Process . Employees.All people directly or indirectly involved in the consumption of a service are an important part of the extended marketing mix. Knowledge Workers. Management and other Consumers often add significant value to the total product or service offering.
To fill the gap. To satisfy these business needs. there was a first version of project manual to follow. the starting point of software engineering practices in Nokia Mobile Phones/Information Management was that there were no clearly defined processes to guide the software development according to the business needs. These processes have been created and tested during the SPI. ICL ltd . Nokia has introduced a new development approach for information systems development. mechanisms and flow of activities by which services are consumed (customer management processes) are an essential element of the marketing strategy.Procedure. Nokia has rapidly moved from functionally oriented organisation to a business process oriented mode. IM organisation must learn and implement working methods which enable the creation of business process oriented information systems. and our information systems have not followed the change as fast as they should. For the technical design and implementation. In 1996. Requirement analysis was usually done with an ad-hoc style without a pre-defined process. In the SPI project. Technical environment from IT point of view at Nokia is great. Market’s leading brands are utilized in every part of the company and personnel’s skill level is high in technical issues.
was selected as the vendor to provide a consulting point of view and to deliver their skills for business analysis and requirements specification areas. which helps a lot when changing working practices as a part the SPI. Business environment in telecommunication industry is fast moving and quite young. Skill set needed for the business and requirements analysis and other parts of the SPI is different from the technical expertise so common at Nokia. some time for training was reserved during the SPI. Change is an every day phenomenon at Nokia. also organisation is changing rapidly. Because of the changing environment. The technical target environment for the SPI included a R/3 based standard package as the baseline project environment. which means big challenges for information management: timing is crucial. Pay Packages of the Company . In order to succeed. a CASE tool to support the IM Process and an intranet environment where the results were shared.
Board member N/A $0 N/A $ 38. 52 $ 1. Pekka Ala-Pietilä. Sr.00K Chairman. 54 $ 4. VP and Group Exec. Sr.63M $ 0 Mr. Board Mr. 48 Pres.00K . Head of Customer and Market Operations and Member of Group Exec. Officer and Chairman of the Group Exec. Mang.41M $ 0 Exec. Olli-Pekka Kallasvuo .64M $ 6. VP and Member of Group Exec.Key Executives In The Company Pay Exercised Mr. 44 Chief Technology Officer. Board $ 1. Rick Simonson. Pertti Korhonen . Gen. Board Mr. Pres of Mobile Phones. VP. Jorma Ollila . Board Member Mr. 47 Chief Financial Officer. Chief Exec. of Mobile Phones and Group Exec.
Not concern about the lower class f the society people. The price of the product is the main issue. Weakness: Nokia has many strengths and some weakness. . The financial aspect is very strong in case of Nokia as it has many more profitable business. The re-sell value of Nokia phones are high compared to other company’s product. It is backed with the high quality and professional team in the HRD Dept. Not targeting promotion toward them.SWOT Analysis of the Company: Nokia Strengths: Nokia has largest network of distribution and selling as compared to other mobile phone company in the world. Some of the products are not user friendly. Wide range of products for all class. So after sales service is not good. Some of the weakness includes the price of the product offered by the company. The service centers in India are very few and scare. The product being user friendly and have all the accessories one want that is why is in great demand making it No-1 selling mobile phones in the world.
S) etc. Threats: Nokia has many threats to tackle to maintain its position as market leader. So. The growing demand of WLL network can cause drop in sales for Nokia. As the standard of living in India has increased the purchasing power of the people as increased as well. features and different price range for different people. as Nokia provides many less CDMA phones to the customer. good after sales service etc. With the wide range in products. Nokia has to make strategies to tackle problems in the present and the near future. new style and type.Opportunity: Nokia has ample of opportunity to expand its business. so Nokia has to target right customer at right time to gain the most out of the situation. The threats like emerging of other mobile companies in the market. Cingular (U. Nokia has to keep in mind the growing competition around. The companies like Motorola. . Nokia has an opportunity to increase its sales as well as the market share. Threats can be like providing cheap phones. it has an advantage over the competitors around. new features. With the opportunity like ‘Telecom penetration in India’ being at the peak time. Sony Eriksson. these companies have come to the stand of tough competition with Nokia in the field of Mobile Phones.
Price of Some Most Selling Mobile Phones 9. Company’s Profile 4. New Products & Operating Highlights 7.SWOT Analysis .Process 13. Product 5.People 12. About the Company 2.Pacific 3.Pay Package 14.Index 1. Place 10.Promotion 11. Price 8. Nokia in the region of Asia. Products that Nokia offers 6.
M.Thakur College of Science & Commerce BMS Department Project on Marketing Management Topic of the Project on: Efforts for This Project is made by: Tushar Inani (S.B.Y.S) Submission on: 30th August 2005 Submitted to: Mrs. Shalini “This Idea of ‘Connecting People’ by Nokia provides Service to people with the help of the Products” .
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