B.B.

A COMMERCE COLLEGE, AKOLA TOYOTA PRIUS:- A CASE IN NEW PRODUCT DEVELOPMENT

SUBMITTED BY:SWAPNIL MULMULE

GUIDED BY:NILAM BAGADIYA

CONTENTS INTRODUCTION WHAT IS MEAN BY HYBRID CAR? BEST HYBRID CARS MARKETING CONCEPT VARIOUS DEVLOPMENT IN THIS MODEL 1995-1996 (PROTOTYPE) 1997-2001 (model NHW 10) 2001-2003 (model NHW 11) 2004-2009 (model NHW 11) 2009-(model ZVW 30) COMPARISON OF MODELS SALES AWARDS COMPETITORS CONCLUSION .

INRODUCTION DECEMBER 1997 LAUNCHED BY TOYOTA ULTIMATE ECO CAR INTRODUCED IN US MARKET IN 2003 WHAT IS MEAN BY HYBRID CAR BEST HYBRID CARS THREE FACTORS OF HYBRID CAR .

NOW IN 2005 CHAIRMAN OKUDA AND PRESIDENT WATANDE .D.HISTORY 1897 SAKICHI TOYODA DIVERSIFIED TO TEXTILE SAKICHI¶S SON KIICHIRO ENTERED IN ATOMOBILE BUSINESS IN 1933 DEVELOPED THE FIRST CAR PROTOTYPE IN 1935 DEVELOPED MILITARY INVENTORY DURING SECOND WORLD WAR 1939-1945 DUE TO STRIKE KIICHIRO STEPD DOWN AND EIJI TOYODA BECOME NEW M.

MARKATING CONCEPTS COMPLETE ANALYSIS OF MARKET RESPECT FOR PEOPLE CONTINUOUS IMPROVEMENT INOVETIVE IDEAS .

6 6.2 201.5 1778 50 52 (70) 4500 273 33 (44) n/a NHW20 5-door Hatchback 2003 28 6 168 1.2 288 6 1728 57 43 (58) 4000 288 30 (40) n/a NHW11 4-door Sedan 2000 38 6 228 1.5 1310 44 73 (98) 5200 650 60 (80) 100 (130) .6 6.5 1310 45 57 (76) 5000 500 50 (67) 82 (110) ZVW30 5-door Hatchback 2009 28 6 168 1.2 273.2 201.VARIOUS DEVLOPMENT IN THIS MODEL Model code Feature NHW10 4-door Body style First sales Modules Cells per module Total cells Cell voltage Voltage total volts Capacity amp-hours Capacity watt-hours Battery Weight kilograms (kg) Power kW(hp) Gasoline Engine at rpm Operating voltage Electric Motor Combined Power kW(hp) Power kW(hp) Sedan 1997 40 6 240 1.6 6.

THIS IS A BEST SELLING CAR IN 2007 1.83.SALES ACCORDING TO USA GOV.800 VEHICLES SOLED 60% OF TOTEL VEHICAL SALE .

AWARDS WON BY THIS CAR 1997-98 CAR OF THE YEAR JAPAN 2003 SCIENTIFIC AMERICAN GIVEN ³BUSINESS LEADER OF THE YEAR´ FOR THIS CAR MOTOR TREND CAR OF THE YEAR 2004 CAR AND DRIVER MAGAZINE¶S TEN BEST LIST FOR 2004 NORTH AMERICAN CAR OF THE YEAR AWARD FOR 2004 INTERNATIONAL ENGINE OF THE YEAR FOR 2004 BEST ENGINEERED VEHICLE FOR 2004 2005 EUROPEAN CAR OF THE YEAR 2006 ENERGUIDE AWARD 2006 INTELLICHOICE BEST OVERALL VALUE OF THE YEAR .

AND 2005-PRESENT HONDA CIVIC HYBRID.MEAN COMPETITORS AS SAYS TO DERIVED THE STRENTH OF THE INDUSTRY FIRST WE MUST TAKE A LOOK ON THE COMPETITORS OF THE INDUSTRY 2001-2005. A DERIVATIVE OF THE STANDARD CIVIC SEDAN MODEL 2009 (MY 2010) FORD FUSION HYBRID TO COMPETE AGAINST THE 2009 (MY 2010) PRIUS IV AND V .

.CONCLUSION AFTER A LONG TIME PERIOD THE CAR IS STILL ON THE TOP OF THE MARKET SO WE CAN SAY THAT IT IS THE BEST SELAING MODEL MADE BY THE TOYOTA AND IT IS THE MOST STABLE AND PERFORMANCE GIVING VEHICAL MADE IN THE MARKET AND ALSO SENCE 1996-2010 STILL IT IS ON THE TOP OF THE MARKET AND THE MOST CONSIDERABLE THING MEANS THE TWO WORLDS TOP MOST AUTOMOBILE COMPANYS ARE THE MEAN COMPETITOR OF THE TOYOTA SO FROM THIS THING WE CAN ALSO CONCEDER THE STRENTH OF THE TOYOTA .

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