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Basic Assumptions 1. The cost of production is very high a. Poor feed quality b. Poor chick quality c. Poor management practises 2. Volatility of price is very high 3. Infrastructure is poor 4. Farmers don’t have access to market, thus swindled by middlemen 5. Slaughtering is done in a very unorganized and unhygienic manner 6. Govt will soon impose restrictions on slaughtering practices 7. Customers are aware of the frozen chicken concept, due to high exposure developed countries due to travel and excessive migration
Approach 1. Set up a state of the art Hatchery for 6 mio Day old Chicks annually 2. Breedar farms 3. Technically adapt a Nepal suitable breed, heavy breed as Nepal is heavy bird market. 4. Set up a closed housing capacity of 200000 birds of our own 5. Encourage, educate for 800000 birds in contract farming 6. Set up adequate freeze storage facility – this will also help avoid dull seasons. 7. Use the existing feed facilities already set up 8. Set up some own retail out lets across cities/ Towns in Nepal
lobby and promote frozen chicken. may be even vegetables ** -Slaughter house and frozen storage facility can be set with the help of grant or subsidy from the development agencies if pitched well .9. As market demands picks up. 13. The same outlets can be used to market eggs and other related products. Gradually educate. 10. Brand the chicken as SHAKTI chicken. 12. 11. franchise out the retails outlets to make it more extensive. Start sales with a mix of live birds and frozen chicken.