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bawb brochure

bawb brochure

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Published by: gilbertociro on Aug 25, 2008
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Will our students be taught the present out-moded system or will universities wake up to change the status

quo and curriculum to focus on a sustainable future? It will depend on a vast redesign of the system—one mind at a time, one community at a time, one industry at a time, one region at a time, one university at a time until the entire system has become a sustainable system.

Ray Anderson CEO, Interface

Center for Business as an Agent of World Benefit

Let us choose to unite the power of the markets with the strength of the universal ideals. Let us choose to reconcile the creative forces of private entrepreneurship with the needs of the disadvantaged and the requirements of future generations.
Kofi Annan Secretary General, United Nations


The state of the world in the 21st century provides new challenges to all sectors of society—over 4 billion of the world’s people live on less than $2.00 a day, ecological breakdowns of a scope we can barely comprehend are taking place in the atmosphere and in our oceans and rivers, and generational conflicts in many parts of the world are breeding hopelessness and despair of ever creating viable communities again.
The relationship between business and society— including business’s search for mutually beneficial advances that address the world’s most pressing global needs—has become one of the defining issues of this century. Throughout the world, immense entrepreneurial energy is finding expression, energy whose converging force is in direct proportion to the turbulence, crises and the call of our time. Today’s leading companies are expected not only to create wealth and produce superior goods and services, but also conduct themselves as model global corporate citizens. Indeed 51 of the world’s top 100 economies are companies, not countries. Business models like bottom-of-the-pyramid and microfinance and microfinance strategies are demonstrating how business can eradicate poverty through sustainable profitability. Companies are designing products that leave behind no waste—only “food” that becomes input into other biological and technological cycles. Willis Harmon, physicist, futurist and founder of the World Business Academy observed, “Business, the motor of our society, has the opportunity to be the new creative force on the planet, a force which could contribute to the well being of many.” The power of these emerging innovations defies simple categorization into such familiar domains as: business ethics, philanthropy or any non-strategic corporate social responsibility initiative. One-by-one positive interruptions are erasing the false dichotomy embedded in “the great trade-off illusion”—the belief that firms must sacrifice outstanding financial performance if they choose to strategically address societal challenges. Could it be— with the right mix of innovation and entrepreneurship—that the creation of sustainable value could become the business opportunity of the 21st century? Are we actually beginning to recognize the next phase of responsible business and global corporate citizenship—and beyond? Can we anticipate a tipping point in business practice, as well as in management education and research that will redefine the very nature of business’s approach to earning profits and to positively influencing society?


The strengths of business: pragmatism, agility, innovative capacity and entrepreneurial spirit, its reach and connective technologies, its continuous improvement mentality, the potentials of market mechanisms and market solutions, could make all the difference in creating a world that is prosperous, inspired and leads toward sustainable societies that work for all.
David Cooperrider
Founder of the Center for Business as an Agent of World Benefit, Weatherhead School of Management

Partnership is critical to effectively problem solve the challenges facing business and the developing world. Simply put, the issues are too complex and interdependent, and the resources and legitimacy for tackling them too dispersed between sectors, for any one group to have all the solutions alone. Jane Nelson
Director of the Corporate Social Responsibility Initiative, Kennedy School of Government, Harvard University

the case center for business as an agent of world benefit at the weatherhead school of management is a global forum for research, leadership education and engagement in management practice to advance sustainable business-and-society innovation, rethinking the world economy for the benefit of everyone. The Center with its network of partners is working to enlarge business opportunities in this important field and to transform the relationship between business and its stakeholders, creating sustainable enterprises, ecological balance and global human cooperation. The nexus of B•A•W•B is the World Inquiry, a worldwide search for business innovations that revolutionize businesses by providing clear business advantage while having a constructive impact on society. Since its inception in 2001, the World Inquiry has uncovered thousands of stories of important business inventions from Rwanda and the Brazilian Amazon to Bangkok and Northeast Ohio. These stories are turned into dynamic documentaries, feature articles and teaching cases to provide models and inspiration for those seeking business opportunities with a positive triple bottom line. Consider Project Shakti in which Jella Sujatamma, a female entrepreneur, in India is working with Hindustan Lever to fit her knowledge of poor Indian villages’ needs with product development. Sujatamma is not only increasing the bottom line for Lever, but meeting the dire need for hygiene to ensure prolonged villagers’ lives.


A SChool WIThIN ThE SChool
This school within the School will have its own concentration of study; it will create a world-class database of stories of innovation; and will provide its expertise to complex projects, nationally and internationally.
Myron Roomkin
Albert J. Weatherhead, I I I Professor of Management and Dean, Weatherhead School of Management

in the last 25 years, management as a field of study was chosen by more U.S. students than any other major with 500,000 students entering business programs each year. Another half million students enter into graduate-level education at business schools, bringing the total to 1 million new business students every year. These students represent the next generation of business leaders who will make decisions each day that will define the nature of our world for generations to come. Management education has a critical role to play in enlarging the scope of vision and extending the parameters of relevance for business leaders in these times. B•A•W•B is a school within the Weatherhead School that addresses the urgent need for leaders with this kind of expanded vision and scope of action.

By enriching the existing MBA curriculum, developing new pedagogical tools and creating a new Masters program that explores the business-and-society relationship, the Center seeks to advance the thinking of future management leaders. Way of shaping the intellectual frameworks and attitudes of the world’s future leaders include: • Experiencing hands-on action projects that connect business and society; • Connecting students with leaders and pioneers—people demonstrating that the future is now; and • Exposing students to global and cross-cultural contexts that challenge assumptions and create new possibilities for business and social systems to partner. For example, the study of microfinance has been integrated into management classes through study of Project Shakti which stimulates discussion among the students about the creation or exploitation of “white space” or undeveloped market opportunities. The research agenda of the school within the School is fullfilled through institutes created by faculty with specific research interests, aligned with the broad purpose of the Center to advance sustainable business-and-society innovation, rethinking the world economy for the benefit of everyone. The institutes explore such areas as Marketplace Trust and Value Dynamics, Microfinance and Poverty Alleviation and Information Technology and Social Innovation. The institutes will continue to progress the field of business as an agent of world benefit by publishing journal articles, convening interdisciplinary symposia and developing new and provocative teaching cases, documentaries and simulations.


appreciative inquiry (ai), a powerful methodology for strategic change and sustainable growth, was created by David Cooperrider, Founder of the Center for Business as an Agent of World Benefit, with Ron Fry and other Weatherhead colleagues. Appreciative Inquiry redefines the way companies, organizations, civil agencies and individuals experience transition by focusing on core strengths and leveraging them to reshape the future. It involves a systematic discovery of what gives “life” to a living system when it is most alive, most effective and most constructively capable in economic, ecological, and human terms. Rather than deficit-based approaches which outline only problems, resistance or obstacles, Appreciative Inquiry asks all stakeholders to rediscover the best of “what is” in order to dream boldly about—and initiate— “what could be.” The result is an engagement by all stakeholders in creating both a shared vision of the future and sustainable change. Organizations from all over the globe are using this powerful approach to transform themselves for the future. The purpose of the Center for Business as an Agent of World Benefit is to advance extraordinary business and society innovations, helping to revolutionize the way the world eradicates poverty, restores the biosphere and creates international understanding and peace. The Center utilizes the Appreciative Inquiry methodology to fulfill its purpose and trains others in this forward thinking approach which will create history-making changes for the world.

AI Summit on sustainability at BAWB Brazil

AI Summit at Case Western Reserve University

AI Summit at Green Mountain Coffee Roasters


one of the most important contributions of the center for business as an agent of world benefit is to convene thought leaders around the pressing questions of our time. In 2004, the UN Secretary General Kofi Annan called for a Global Leaders Summit at the United Nations. The Center designed and facilitated this summit with over 400 global leaders, with the purpose of encouraging new thinking, commitment and action around global corporate citizenship. It involved CEOs from corporations on all continents including British Petroleum, Hewlett Packard and Morgan Stanley together with civil society, labor and UN agency leaders. The Center’s contribution to the success of that complex global meeting is still reverberating. In continuing partnership with the UN Global Compact, the Center has linked with the Academy of Management to create a global forum, exploring connections between management education and the world’s most critical issues and opportunities as expressed by the Millennium Development Goals. It’s not only in global forums that the Center plays a convener role. The Center’s colloquium series brings the region’s academic, business and community leaders together with prominent thought leaders and provides a forum for inquiry and dialogue on ideas such as the business opportunity at the bottom of the pyramid and the economic advantages of environmental sustainability. To sustain its connection with its global constituency, the Center also holds annual online conferences drawing participants from more than 45 countries.

David Cooperrider
Founder of the Center for Business as an Agent of World Benefit, Weatherhead School of Management

since its inception, the weatherhead school of management at case western reserve university has received international acclaim for developing bold ideas that redefine the way management education is taught. This spirit of innovation has elevated its management programs to global prominence, earning Weatherhead a reputation as one of the most innovative business schools in the world. The Weatherhead School is bold in idea generation, creative in thinking and nimble in adapting to the rapidly changing business environment. Weatherhead’s teaching approach delivers a unique blend of functional competencies and interpersonal skills that organizations increasingly need. The input we ask for and receive from industry, corporate sponsors and alumni is critical to designing curricula that advance our graduates’ careers and the objectives of their sponsoring organizations. As a result, the people we teach are ready to add immediate value to their organizations, their communities and the world. It is this approach that has earned the school a place in the top 10% of the world’s business schools for decades. The home of the Weatherhead School of Management is the Frank Gehry-designed Peter B. Lewis Building. The Lewis Building reflects the spirit of Weatherhead’s innovative approach and clearly places Weatherhead in the vanguard of business education. It redefines the way a business school should look just as Weatherhead redefines the way management education should be taught.

Case Western Reserve University B·A·W·B 208 Peter B. Lewis Building 11119 Bellflower Road Cleveland, Ohio 44106-7235 216.368.3809

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