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CASE ON RUPALI CAFE

CASE ON RUPALI CAFE

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CASE ON RUPALI CAFE

-MAHAK CHOPRA (MBA 4518/09) -APRAJITA MINOCHA (MBA 4520/09)

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PROBLEM THE CASE BOUNDARY LIMIT ASSUMPTION POSSIBLE SOLUTION and THEIR EVALUATION ‡ SELECTION OF BEST SOLUTION ‡ CONCLUSION ‡ ‡ ‡ ‡ ‡ .

test marketing. advertising etc .PROBLEM ‡ The main problem in the case is Vinita and Vilas have to prepare a market feasibility report which includes the study of market behavior. determination of the market size.

Vanita along with classmates Vilas and Victor intend joining the RUPALI Café business as they are brimming with new ideas to give boost to the business.THE CASE ‡ ‡ ‡ ‡ ‡ Vanita is presently pursuing MBA. Timings-> 7-10 am in morning & 12-5pm noon Clients-> Mostly caters to the students and staff of adjoining colleges. Vinita·s father is ready to go with the new concept provided the plan that is proposed should give the rationale behind each step. Her family runs the very old and famous RUPALI café in front of Wadia group of college·s campus. anticipated income from the activity before the proposal is considered . the cost and time required for implementing the steps.

Rupali Café has been popular for Clean atmosphere and pure vegetarian menu.BOUNDARY LIMIT ‡ ‡ Students usually have limited disposable money. ‡ . Café located on campus area.

Rupali café is popular among the clg students . Parents and faculty members do not consider alcohol as a social evil or taboo. Students in majority are from urban cities and are comfortable with concept of social drinking.ASSUMPTIONS ‡ ‡ ‡ ‡ ‡ ‡ Assuming that the college is located in city There is no religious provocation associated with serving of non-vegetarian items. There is no ban on alcoholic drinks.

POSSIBLE SOLUTION and THEIR EVALUATION > Continue with present state of affairs i. Need of procuring license for serving alcohol. If they go for non vegetarian items +ve thing >> they mite increase their consumer base -ve thingy >> they mite loose a certain segment who are pure vegetarians and dislike non vegetarian food Introduction of both non-veg snacks and beer bar but bar opens only after 5 pm in the evening and non-veg snacks would not be served in morning.  ‡ ‡ Introduction of only non-veg snacks but no beer bar. Similarly this mite increase their clientele << the positive side The negative side is there might be loss of clientele + clg discipline mite be affected ‡ ‡ ‡ ‡ .e serving vegetarian items only.

‡ Imp point to keep in mind is the purchasing power of the clientele The new dishes that are introduced besides being hygenic and of high quality should be cost effective. ‡ Besides advertising in front the clg They should also advertise at other places to increase their consumer base n popularity« ‡ Implementing the new idea wud take a time of approx 3-4 months but during that time also the café should be running successfully .

a proper feasibility survey should be conducted to know views & preferences of students about the inclusion of Beer Bar and non-veg snacks at rupali café. Major aim >> inc the consumer base and thus earnings ‡ ‡ ‡ ‡ .SELECTION OF BEST SOLUTION ‡ As there are group of colleges. The cost factor should also be kept in mind as major existing clientele is college students Initial promotional offers should be given to students and other customers to attract attention to the newly included offerings. They can serve non veg cuisine during noon & evening time and on spl req in morning and the drinks can be served in late evening timings (say 8-11 pm). After analyzing the survey results if majority of the existing clients are in favour the proposed idea then Beer Bar and non-veg snacks should be added.

CONCLUSION Carrying out an extensive market feasibility research before introducing any change in the café is of utmost importance to get insight into the customer·s attitudes and preferences. .

THANK YOU .

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