Business Models

that rocked 2010
Feedback? Comments? Twitter: @nickdemey BoardofInnovation.com

10

Some people stumbled upon great ways to make money. During 2010 many promising concepts reached a tipping point.
Let’s take a closer look at their business models

10 different ideas to make money
27/04/10

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PatientsLikeMe.com
Example case: “The feedback of other patients with similar conditions made 10% switch from doctor. Welcome in the information age. ”

+70,000 patients share medical records*

*xconomy.com/boston/2010/02/10/patientslikeme-growing-as-pharma-customers-boost-focus-on-patients/?single_page=true

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people are sharing more info than ever.com pitch your business model visually via this free template 27/04/10 . By offering a free service PatientsLikeMe can attract thousands of patients.com a community platform for patients Forget privacy.The Business Model behind PatientsLikeMe. even medical records. by BoardofInnovation.

by BoardofInnovation. Marvelous.com pitch your business model visually via this free template 27/04/10 . PatientsLikeMe gathers data that can be resold for huge sums to third parties likes pharmaceutical companies.The Business Model behind PatientsLikeMe.com a community platform for patients With permission. Simple.

9 Flattr. the Swedish Flattr donation system kept Wikileaks’ income stream afloat” 1 Wikileaks article led to +3500 donations* *flattr.com/thing/42799/Afghanistan-War-Diary-2004-2009 27/04/10 .com Example case: “When Paypal. Mastercard and others blocked Wikileaks.

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Strong content can be ‘flattred’ via a button.com a service to structure donations for content Online readers consume tons of content monthly. (similar to ‘like’ on Facebook) articles (content) Online content creator HQ Inc Reader Flattr.The Business Model behind Flattr.com pitch your business model visually via this free template 27/04/10 .com Online content creator articles (content) Content you've read this month by BoardofInnovation.

com a service to structure donations for content You decide wich fee you give monthly to Flattr.com pitch your business model visually via this free template 27/04/10 .com.The Business Model behind Flattr. Flattr splits your fee evenly over all creators and takes a 10% commission. Every month. by BoardofInnovation.

8 Groupon.com Example case: “Exclusive deals limited in time made Groupon the fastest growing company ever. leading to hundreds of copy-cats world wide.000 within 1 day *revenews.” GAP made $11.000.com/barrysilverstein/will-success-for-the-gap-secure-groupons-first-mover-advantage/ 27/04/10 .

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HQ Inc Inc Groupon.com Guaranteed number of clients Company Buyer Massive discounts 1 deal. 1 city. 1 day Buyer Crowd of buyers by BoardofInnovation.com a broker platform with exclusive discounts Groupon uses a no cure no pay strategy.The Business Model behind Groupon.com pitch your business model visually via this free template 27/04/10 . They guarantee that a minimum number of clients will take the discount that is communicated.

com Guaranteed number of clients Company ! Product Significantly Less Mone Buyer Massive discounts 1 deal. 1 city.The Business Model behind Groupon.com a broker platform with exclusive discounts Next. ! HQ Inc 50% of revenue Inc Groupon. when enough people take the massive discount.com pitch your business model visually via this free template 27/04/10 . the deals goes on. 1 day Buyer Crowd of buyers by BoardofInnovation. Groupon takes 50% of the revenue resulting from this promotion.

html 27/04/10 .” 750K paid subscribers are already hooked* *techdigest.com Example case: “In August SONY BMG Sweden confirmed they already made more money out of Spotify music service than iTunes.7 Spotify.tv/2010/12/spotify_pass_75.

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com pitch your business model visually via this free template 27/04/10 . Advertisers pay to cover the costs.com an adbased freemium model The basic music streaming service is offered for free to music fans.The Business Model behind Spotify. ! Money Inc Advertiser Exposure to music fans HQ Inc Spotify Free music service Music fan by BoardofInnovation.

! Money Inc Advertiser Exposure to music fans HQ Inc Spotify Free music service Music fan ! Monthly subscription €9.com an adbased freemium model A small percentage does already pay for a premium service. The 2011 US launch must be the most anticipated music service launch ever.99 Music fan Ad-free Premium music service by BoardofInnovation.com pitch your business model visually via this free template 27/04/10 .The Business Model behind Spotify.

tv/news/2010-10-11-pay-with-a-tweet-a-new-kind-of-marketing 27/04/10 ...com.g.com Example case: “Paying with the value of your social network was never more easy.)” +300. SocialWhispers. (e. Expect more concepts like this in 2011.6 PayWithaTweet.000 people paid already with a tweet* *vator..

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users buy products with exposure.com pitch your business model visually via this free template 27/04/10 . Instead of paying with cash. HQ Inc Digital product Pay with a Tweet/post Paywithatweet Online shopper Twitter users Facebook friend Social network by BoardofInnovation.The Business Model behind PayWithaTweet pay with the value of your social network More a marketing tool than a business model but remarkable enough to mention.

The latter could use this to sell more products later on. HQ Inc Digital product Pay with a Tweet/post Paywithatweet Online shopper 1 reputation Twitter users Pay with a Tweet/post Digital product Facebook friend Social network by BoardofInnovation.com pitch your business model visually via this free template 27/04/10 .The Business Model behind PayWithaTweet pay with the value of your social network Hopefully boosting the viral effect what would result in a better reputation for the initiator.

@nickdemey continue to #5 .com .Ever tried to visualize your business idea? Give it a try and send us some feedback info@boardofinnovation.

com Example case: “Buying indie games and supporting charity is an attractive formula.824. Being open and transparant helped this pay-what-you-want concept.408 was raised within 1 week 27/04/10 .” $1.5 HumbleBundle.

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com pitch your business model visually via this free template 27/04/10 . ! HQ Inc Set your own price Humble Bundle Digital games Gamer by BoardofInnovation.The Business Model behind HumbleBundle a succesful pay-whay-you-want formula You decide how much you pay. Information of previous buyers (How much do other Mac users pay?) set anchor prices to encourage payments.

charity and other organizations.The Business Model behind HumbleBundle a succesful pay-whay-you-want formula To boost sales Humble Bundle gives buyers control on how the money is divided over themselves.com pitch your business model visually via this free template 27/04/10 . ! HQ Inc Set your own price ! Humble Bundle Digital games Gamer Set % commission ! Set % donation ! Inc Set % donation Charity EFF by BoardofInnovation.

” 80% of revenue comes from in-app sales* *readwriteweb.com/mobile/2010/10/in-app-purchases-generate-more-revenue-than-ads.4 Free with in-app sales Example case: “The sales of virtual goods has flourished in 2010 and even outperformed mobile ads. 6/10 top grossing iPhone apps can be bought for free.php 27/04/10 .

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If the experience is addictive. Free mobile game Addictive Experience HQ Inc Mobile Game Mobile Gamer by BoardofInnovation. users are willing to pay for extras.The Business Model behind In-App sales cross-selling strategy By offering the game (or application) for free they try to get you in.com pitch your business model visually via this free template 27/04/10 .

The Business Model behind In-App sales cross-selling strategy Often an intermediate credit system is used to loose the real-world value perception of the virtual goods that can be bought with it.com pitch your business model visually via this free template 27/04/10 . Free mobile game Addictive Experience HQ Inc Credits ! Mobile Game Money Mobile Gamer Digital upgrades & virtual goods Some credits by BoardofInnovation.

Every week 2 new products are being launched.3 Quirky.” +500 people co-designed 1 new iPad stand* *quirky.com Example case: “Quirky raised the bar for co-creation platforms by paying out influencers.com/products/30-Cloak-iPad-Case 27/04/10 .

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by BoardofInnovation. After selection a community of designers will co-design and improve this product.com pitch your business model visually via this free template 27/04/10 .The Business Model behind Quirky.com a co-creation platform + e-shop Inventors pay $99 to submit their idea to this co-creation platform.

com a co-creation platform + e-shop Suppliers will set a minimum amount on the pre-sales. If enough people buy this product.The Business Model behind Quirky. by BoardofInnovation.com pitch your business model visually via this free template 27/04/10 . it will be go into production.

by BoardofInnovation. 30% will be proportionally divided amongst the influencers.com pitch your business model visually via this free template 27/04/10 .com a co-creation platform + e-shop Revenues from the e-shop are shared with the community. 30% of profit goes to the initiator.The Business Model behind Quirky.

” +700.com Example case: “In times when more people discover the joy of sharing Airbnb.000 nights are already booked* 27/04/10 *airbnb.com and others found ways to make some cash on this movement. swap.2 Airbnb.com/home/press .com.

2 Clickworker. ” +300.000 people paid already with a tweet* 27/04/10 .com Example case: “Just like Amazon Mechanical Turk. people world wide are performing micro-tasks gaining micro-payments.

A professional service democratised.com a one-sided matchmaking platform With this bottom-up P2P model AirBnb connects normal people so they can rent out spare rooms to eachother.com pitch your business model visually via this free template 27/04/10 .The Business Model behind AirBnb. by BoardofInnovation.

com pitch your business model visually via this free template 27/04/10 .The Business Model behind AirBnb. Other platforms use posting fees when people just swap goods or services.com a one-sided matchmaking platform Depending on the rental price AirBnb takes a commission up to 12%. by BoardofInnovation.

com Example case: “Looking for $15.000 funding? Scott Wilson convinced 13.” $941.1 Kickstarter.512 people to pledge money to develop an iPod Nano Watch.718 was funded within 30 days 27/04/10 .

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The Business Model behind Kickstarter. give Fund Seekers some exposure so they can connect with a crowd of ‘backers’ who are willing to pledge some money for their ideas. by BoardofInnovation.com pitch your business model visually via this free template 27/04/10 .com a marketplace for fund seekers First step.

people who gave funding to a project idea are being rewarded (small or large) depending on the amount they pledged.com pitch your business model visually via this free template 27/04/10 .The Business Model behind Kickstarter.com a marketplace for fund seekers Next. by BoardofInnovation.

by BoardofInnovation.com a marketplace for fund seekers Kickstarter takes 5% of the funding as a commission.com pitch your business model visually via this free template 27/04/10 .The Business Model behind Kickstarter.

Made by Board of Innovation international office for business model innovation Business model brainstorm kit? Try it! Consulting & Speaking? learn more! Feedback? Comments? Twitter: @nickdemey BoardofInnovation.com 01/01/2011 .