FINANCIAL OVERVIEW OF AXIS BANK & COMPARATIVE STUDY OF CURRENT ACCOUNT AND SAVING ACCOUNT WITH OTHER BANKS

1

CERTIFICATE OF ORIGIN
This is to certify that and supervision of The period for which she was on training was for 6 weeks, starting from report has the requisite standard for the partial fulfillment the . To the best of our knowledge no part of this report has been reproduced from any other report and the contents are based on original research. has worked in AXIS BANK LTD., under the able guidance

2

ACKNOWLEDGEMENT
The satisfaction and euphoria that accompany the successful completion of any task remains incomplete without mentioning the people who make it possible. These are the people whose constant guidance in several aspects of this report has made my work successful. I feel delighted to express a few words of gratitude and response to all those distinguished personalities who have guided and inspired me for the successful completion of this report. I deeply indebted to my industry guide for giving me the opportunity to do this project under his guidance. I express my sincere gratitude for the continuous guidance and encouragement that he has provided me to carry out the project work. I have gratification in expressing my sincere thanks to my faculty guide for providing the necessary advice and support during the course of this work. Last, but not the least certainly, I pay sincere thanks to my family members and to all my friends who have helped me directly or indirectly during the completion of work.

DIRECTOR’S CERTIFICATE
3

This is to certify that research project title “Financial overview of Axis Bank and comparative study of current account and saving account with other banks” is carried by RAUSHAN AJIT student of PGDM –II (Banking & Finance) at AIT, School of Management, Greater Noida under the supervision of Mr.RAHUL CHANDRA Faculty, AIT School of Management Greater Noida. This is an original work carried out by the said student to the best of my knowledge and I recommended for the submission of this research project.

Ex-Director Prof. R. K. Verma AIT School OF Management Greater Noida

4

STUDENT DECLARATION
I am RAUSHAN AJIT student of APEEJAY Institute of Technology, School of Management, Course PGDM (Banking & Finance), declare that the project report titled “Financial overview of Axis Bank and comparative study of current account and saving account with other banks” is a genuine research work undertaken by me and it has not been published anywhere earlier.

Date: 26/08/10 Place: GREATER NOIDA

RAUSHAN AJIT

5

TABLE OF CONTENTS
CHAPTER NO. 1 2 3 4 SUBJECT Executive Summary Introduction 2.1 objectives Literature Review 4.0 Industry Profile 4.1 SWOT Analysis(Industry) 4.2 Company Profile 4.3 SWOT Analysis 4.4 AXIS BANK Financial Position 5 Analysis 5.1 Savings Account at AXIS Bank 5.2 Current Account at AXIS Bank 5.3 Fixed deposit at AXIS Bank 6 7 8 9 10 5.4 Ratio Analysis Findings Recommendations Conclusion Bibliography Annexure-1 Income Statement Annexure-2 Cash Flow Statement Annexure-3 11 12 Balance Sheet Case Study Synopsis PAGE NO.

6

EXECUTIVE SUMMARY
The banking sector in India has become very much competitive in last few years with the increasing growth of private and public sector banks. Day by day the competition is most stringent and crucial. I undertook training in AXIS bank limited for profiling to understanding the banking operation and services provided by axis bank. This project is basically being formulated to make a comparison of the current account, saving account ,FD facilities being provided by the different banks, like ICICI,HDFC, YES BANK leveling with the presence of AXIS BANK. The market needs are continuously changing and so are the needs of the current account & saving account holders. So this project also represents the basic facilities being provided by the covered banks and helps the required people to make their decisions while choosing a bank for their current accounts, saving account & FD. This study evolves a attempt to bring forward the various facilities being provided by the top privatized banks as for the current account& saving account holders. Also the significance of AXIS BANK has been brought forward in the report. AXIS bank was established in and is working with larger assets side in private sector banks. The quality of service is best among competitor. Axis Bank is one of the fastest growing banks in the country and has an extremely competitive and profitable banking franchise evidenced by: Comprehensive portfolio of banking services including Corporate Credit, Retail Banking, Business Banking, Capital Markets, Treasury and International Banking. The major backup of any nation are the industrialists of the same and the prior to them is the facility of the current accounts and customer of banks which open saving account. Hence the facilities equipped in current accounts & saving account is always a task for research. The key learning that I learnt was the fact that I saw the real corporate world. What is the pressure that each employee faces each day. I was working in a professional working environment with professional working people. This was my real learning. Apart from that I worked on real projects, learned how banks gives current account,
7

saving account, FD information there customers. I also learnt how to communicate with different types of clients. Working on the real time project made me learnt how to read a bank statement.. I would thank AXIS BANK to give me such a immense opportunity to work with them. I learned there working and functioning of the bank. Axis bank is one of the fastest growing banks in India and has extremely competitive and profitable banking franchise. Axis bank is the first new generation private sector bank to be established in India under the overall reform programme initiated by Government of India in 1991.Axis bank started its operation from 1994.

8

INTRODUCTION
The corporate and the business world is always the back bone of any nation. So the banking sector has always given its best to provide the same with the best available services to make the purpose futile. Hereby in this report a comparison has been made to bring forward the services being provided by various banks as related to the current account, saving account.

OBJECTIVES:

1. 2.

To understand the business and competitive environment of AXIS BANK. Understand how banking activities actually takes place in AXIS BANK. To gain an insight and in depth knowledge about banking products of AXIS BANK Compare services being provided by axis bank with major competitor in the market.

3.

4.

9

LITERATURE REVIEW
Saving account: A safe place to let the money flourish Not long ago there were lesser number of banks in the country and the banking services were also restricted to certain areas only. Usually, it used to take a huge amount of time to make a single financial dealing. However, the situation has changed in a better way after the stepping in of private and foreign banks in the country. Nowadays, banking companies are chasing a customer-oriented approach, so as to fulfill the needs of their consumers and to maintain that have also rolled-out several new products and services.

But it is the saving account, which the people of the country always depend upon. It is the most beneficial investment instrument to place deposit money and earn interest. The excellent aspect of this bank account is that it earns interest for the accountholder. It is something like an investment, where the person invests his/her earnings and gains interest as a return gift. However, the interest rates are not too good in the opinion of many of the clients across the country since, they change from bank to bank. Savings accounts services are offered by virtually every the banks in the nation, but the State Bank of India comes out to be at the top among the best popular alternatives available in the market, while Punjab National Bank and ICICI Bank are other favorite public and private banking organizations in India.

Going back to saving accounts again, SBI provides two types of saving accounts which are saving account and saving plus account. Former account is for the consumers who are looking forward to save for future monetary requirements, whereas another bank account provides the advantage of saving account along with term deposit account.

10

In addition to this, it also offers money transfer functionality, by which transferring cash to other accounts is quite an easy process. The online banking functionality for maintaining saving account is also rendered by nearly every banking firm via which one can check cash balance and can carry out all the compulsory dealings through the banking firm's business website. This assists an individual in doing away with long queues in banks. But make sure, one had better choose his/her type of saving account according to budgetary requirements.

Current Account The current account is one of the two primary components of the balance of payments, the other being the capital account. It is the sum of the balance of trade (exports minus imports of goods and services), net factor income (such as interest and dividends) and net transfer payments (such as foreign aid). The current account balance is one of two major measures of the nature of a country's foreign trade (the other being the net capital outflow). A current account surplus increases a country's net foreign assets by the corresponding amount, and a current account deficit does the reverse. Both government and private payments are included in the calculation. It is called the current account because goods and services are generally consumed in the current period. Saving Account V/s Current Account Savings Bank Account: These bank accounts are maintained by private individuals as well as retail financial institutions. The amount saved earns interest and is subject to the issue of checks, only if there is a clause permitting the same in the regulations supervising the transactions of the bank in question. The Savings Account enables the customers to repeatedly save liquid assets and subsequently earn monetary return in the form of interest. Savings Accounts are now offered by most credit unions, commercial banks, loan associations and mutual savings banks. The account has little or no scope to obtain additional funds, but the money set aside and interest earned may be accessed via any ATM or bank branch. These accounts also come with a debit card facility to enable quick transference of funds. A Savings Account makes it mandatory to maintain a certain amount of fund-balance for a minimum period of time. There are no
11

restrictions on access to funds via withdrawals, payments or transfers. Savings Accounts offer the customer an itemized list or balance sheet of all financial transactions conducted via a passbook or bank statement generated at the end of every month. Current Bank Account: A Current Bank Account is a transactional account designed especially for the business community. The account enables businessmen and entities to access flexible payment methods and directly distribute money to vendors and suppliers from the account. This is achieved via the check book facility, and special arrangements made to accommodate standing orders, debit card payments and direct debits into the account. A Current Account also comes along with an overdraft facility that enables the businessman to borrow money from the bank to meet any urgent business commitment. Current Accounts also come along with the 'offset mortgage' facility that allows the business entity to purchase property and benefit from the reduction in the rate of interest. This 'offsetting' of a credit balance is basically offered against the incurred mortgage debt. Current Accounts attract a higher rate of interest, both earned and payable, since the volume of transactions and savings are on the higher side. These accounts are designed to make business transactions free of personal-handling of liquid funds and ensure the availability of funds when most necessary via exclusive Internet banking. The account is run with the primary aim of ensuring that profitable business transactions do not run into deficit due to non-availability of funds. Investing in Fixed Deposits A fixed deposit account allows you to deposit your money for a set period of time, thereby earning you a higher rate of interest in return. At the end of maturity period the depositor gets its principal amount plus interest earned over the maturity period. Fixed deposits also give you a higher rate of interest than a savings bank account. It is one of the oldest and most popular forms of investment across India.

12

Benefits of FDs Fixed deposit offer better returns than saving accounts to depositors. Moreover, there are several forms of fixed deposits such as recurring deposits where depositors pay a fixed amount at regular intervals and get back the amount with accumulated interest at the end of the prescribed period. 1. You can avail loans up to 85% of the principal amount at a reasonable interest rate. 2. Variable deposit periods ranging from 6 months to 120 months 3. You generally get interest once in 6 months Downsides of FDs Though FDs give depositors a fixed return on their investments, there are certain drawbacks of FDs. 1. FDs are not so liquid i.e. it cannot be withdrawn before it expires. However, there is a bank. 2. Interest earned after FD maturity is taxable. provision to cancel FDs which invites a penalty of 1-2% depending upon the

13

INDUSTRY PROFILE INDIAN BANKING SYSTEM

RESERVE BANK OF INDIA Central bank and Supreme monetary authority

STATE

PUBLC SECTOR BANK COMMERCIAL BANK FOREIGN BANK

SCHEDULED BANK
CO-OPERATIVE

REGIONAL RURAL BANK

URBAN

OTHER NATIONAL BANK STATE BANK OF INDIA

PRIVATE SECTOR BANK

OLD

NEW

14

HISTORY OF BANK
The first bank in India, though conservative, was established in 1786. the journey of Indian Banking System can be segregated into three distinct phases.

PHASE-1 (1786 to 1969))
• • • 1786 : The General Bank of India Next came Bank of Hindustan and Bengal Bank. The East India Company established Bank of Bengal (1809), Bank of Bombay (1840) and Bank of Madras (1843) as independent units and called it Presidency Banks. • •

These three banks were amalgamated in 1920 and Imperial Bank of India was established which started as private shareholders banks. In 1865 Allahabad Bank was established and first time exclusively by Indians, Punjab National Bank Ltd. was set up in 1894 with headquarters at Lahore. Between 1906 and 1913, Bank of India, Central Bank of India, Bank of Baroda, Canara Bank, Indian Bank, and Bank of Mysore were set up. Reserve Bank of India came in 1935. During the first phase the growth was very slow Banks also experienced periodic failures between 1913 and 1948. There were approximately 1100 banks, mostly small. the Government of India came up with The Banking Companies Act, 1949 which was later changed to

• • •

15

Banking Regulation Act 1949 as per amending Act of 1965 (Act No. 23 of 1965). • Reserve Bank of India was vested with extensive powers for the supervision of banking in India as the Central Banking Authority.

16

PHASE- 2

In 1955, it nationalised Imperial Bank of India with extensive banking facilities on a large scale specially in rural and semi-urban areas. It formed State Bank of India to act as the principal agent of RBI 7 Banks formed subsidiary of State Bank of India were nationalised. It was the effort of the then Prime Minister of India, Mrs. Indira Gandhi. 14 major commercial banks in the country was nationalised. The branches of the public sector bank India rose to approximately 800% in deposits and advances took a huge jump by 11,000%.

• •

PHASE- 3
• • • • • • • This phase has introduced many more products and facilities in the banking sector in its reforms measure. In 1991, under the chairmanship of M Narasimha, a committee was set up by his name which worked for the liberalisation of banking practices. The country is flooded with foreign banks and their ATM stations. Efforts were being put to give a satisfactory service to customers. Phone banking and net banking was introduced. The entire system became more convenient and swift. Time was given more importance than money.

17

Nationalized Banks in India
Banking System in India is dominated by nationalized banks. The nationalizationof banks in India took place in 1969 by Mrs. Indira Gandhi the then prime minister. The major objective behind nationalization was to spread banking infrastructure inrural areas and make available cheap finance to Indian farmers. Fourteen bankswere nationalized in 1969.Before 1969, State Bank of India (SBI) was the only public sector bank in India.SBI was nationalized in 1955 under the SBI Act of 1955. The second phase of nationalization of Indian banks took place in the year 1980.Seven more banks were nationalized with deposits over 200 crores. List of Public Sector Banks in India is as follows: ➢ Allahabad Bank ➢ Andhra Bank ➢ Bank of Baroda ➢ Bank of India ➢ Bank of Maharashtra ➢ Canara Bank ➢ Central Bank of India ➢ Corporation Bank ➢ Dena Bank ➢ Indian Bank ➢ Indian Overseas Bank ➢ Oriental Bank of Commerce ➢ Punjab and Sind Bank ➢ Punjab National Bank ➢ State Bank of Bikaner & Jaipur ➢ State Bank of Hyderabad ➢ State Bank of India (SBI) ➢ State Bank of Indore ➢ State Bank of Mysore ➢ State Bank of Patiala ➢ State Bank of Saurashtra ➢ State Bank of Travancore ➢ Syndicate Bank

18

➢ UCO Bank ➢ Union Bank of India ➢ United Bank of India s ➢ Vijaya Bank

Private Banks in India
All the banks in India were earlier private banks. They were founded in the preindependence era to cater to the banking needs of the people. But after nationalization of banks in 1969 public sector banks came to occupy dominant role in the banking structure. Private sector banking in India received a fillip in 1994 when Reserve Bank of India encouraged setting up of private banks as part of its policy of liberalization of the Indian Banking Industry. Housing Development Finance Corporation Limited (HDFC) was amongst the first to receive an 'in principle' approval from the Reserve Bank of India (RBI) to set up a bank in the private sector. Private Banks have played a major role in the development of Indian banking industry. They have made banking more efficient and customer friendly. In the process they have jolted public sector banks out of complacency and forced them to become more competitive. Major Private Banks in India is: ➢ Bank of Rajasthan ➢ Bharat Overseas Bank ➢ Axis Bank ➢ Catholic Syrian Bank ➢ Centurion Bank of Punjab ➢ Dhanalakshmi Bank ➢ Federal Bank ➢ HDFC Bank ➢ ICICI Bank ➢ IDBI Bank

19

➢ IndusInd Bank ➢ ING Vysya Bank ➢ Jammu & Kashmir Bank ➢ Karnataka Bank ➢ Karur Vysya Bank ➢ Kotak Mahindra Bank ➢ SBI Commercial and International Bank ➢ South Indian Bank ➢ United Western Bank ➢ UTI Bank ➢ YES Bank

GROWTH TRENDS
The Indian banking market is growing at an astonishing rate, with assets expected to reach US$1 trillion by 2010. An expanding economy, middle class, and technological innovations are all contributing to this growth. The country’s middle class accounts for over 320 million people. In correlation with the growth of the economy, rising income levels, increased standard of living, and affordability of banking products are promising factors for continued expansion. The Indian banking Industry is in the middle of an IT revolution, focusing on the expansion of retail and rural banking. Players are becoming increasingly customer-centric in their A approach, which has resulted in innovative methods of offering new banking products and services. Banks are now realizing the importance of being a big player and are beginning to focus their attention on mergers and acquisitions to take advantage of economies of scale and/or comply with Basel II regulation. “Indian banking industry assets are expected to reach US$1 trillion by 2010 and are poised to receive a greater infusion of foreign capital,” says Prathima Rajan, analyst in Celent's banking group and author of the report. “The banking industry should focus on having a small number of large players that can compete globally rather than having a large number of fragmented players."

20

SWOT ANALYSIS OF BANKING INDUSTRY STRENGTH
• Indian banks have compared favourably on growth, asset quality and profitability with other regional banks over the last few years. The banking index has grown at a compounded annual rate of over 51 per cent since April 2001 as compared to a 27 per cent growth in the market index for the same period. • Policy makers have made some notable changes in policy and regulation to help strengthen the sector. These changes include strengthening prudential norms, enhancing the payments system and integrating regulations between commercial and co-operative banks. • • Bank lending has been a significant driver of GDP growth and employment. Extensive reach: the vast networking & growing number of branches & ATMs. Indian banking system has reached even to the remote corners of the country.

The government's regular policy for Indian bank since 1969 has paid rich dividends with the nationalization of 14 major private banks of India. In terms of quality of assets and capital adequacy, Indian banks are considered to have clean, strong and transparent balance sheets relative to other banks in comparable economies in its region.

21

Foreign banks will have the opportunity to own up to 74 per cent of Indian private sector banks and 20 per cent of government owned banks.

WEAKNESS
• PSBs need to fundamentally strengthen institutional skill levels especially in sales and marketing, service operations, risk management and the overall organizational performance ethic & strengthen human capital. • • • Old private sector banks also have the need to fundamentally strengthen skill levels. The cost of intermediation remains high and bank penetration is limited to only a few customer segments and geographies. Structural weaknesses such as a fragmented industry structure, restrictions on capital availability and deployment, lack of institutional support infrastructure, restrictive labour laws, weak corporate governance and ineffective regulations beyond Scheduled Commercial Banks (SCBs), unless industry utilities and service bureaus. • Refusal to dilute stake in PSU banks: The government has refused to dilute its stake in PSU banks below 51% thus choking the headroom available to these banks for raining equity capital. • Impediments in sectoral reforms: Opposition from Left and resultant cautious approach from the North Block in terms of approving merger of PSU banks may hamper their growth prospects in the medium term.

22

OPPORTUNITY
• The market is seeing discontinuous growth driven by new products and services that include opportunities in credit cards, consumer finance and wealth management on the retail side, and in fee-based income and investment banking on the wholesale banking side. These require new skills in sales & marketing, credit and operations. • • • Banks will no longer enjoy windfall treasury gains that the decade-long secular decline in interest rates provided. This will expose the weaker banks. With increased interest in India, competition from foreign banks will only intensify. Given the demographic shifts resulting from changes in age profile and household income, consumers will increasingly demand enhanced institutional capabilities and service levels from banks. • New private banks could reach the next level of their growth in the Indian banking sector by continuing to innovate and develop differentiated business models to profitably serve segments like the rural/low income and affluent/HNI segments; actively adopting acquisitions as a means to grow and reaching the next level of performance in their service platforms. Attracting, developing and retaining more leadership capacity

Foreign banks committed to making a play in India will need to adopt alternative approaches to win the “race for the customer” and build a valuecreating customer franchise in advance of regulations potentially opening up post . At the same time, they should stay in the game for potential acquisition opportunities as and when they appear in the near term. Maintaining a fundamentally long-term value-creation mindset.

• •

reach in rural India for the private sector and foreign banks. With the growth in the Indian economy expected to be strong for quite some time-especially in its services sector-the demand for banking services, especially retail banking, mortgages and investment services are expected to be strong.

the Reserve Bank of India (RBI) has approved a proposal from the government to amend the Banking Regulation Act to permit banks to trade in commodities and commodity derivatives.
23

Liberalization of ECB norms: The government also liberalized the ECB norms to permit financial sector entities engaged in infrastructure funding to raise ECBs. This enabled banks and financial institutions, which were earlier not permitted to raise such funds, explore this route for raising cheaper funds in the overseas markets.

Hybrid capital: In an attempt to relieve banks of their capital crunch, the RBI has allowed them to raise perpetual bonds and other hybrid capital securities to shore up their capital. If the new instruments find takers, it would help PSU banks, left with little headroom for raising equity. Significantly, FII and NRI investment limits in these securities have been fixed at 49%, compared to 20% foreign equity holding allowed in PSU banks.

THREATS
• •

Threat of stability of the system: failure of some weak banks has often threatened the stability of the system. Rise in inflation figures which would lead to increase in interest rates. Increase in the number of foreign players would pose a threat to the PSB as well as the private players.

24

COMPANY PROFILE

Axis Bank was the first new generation private sector bank to be established in India under the overall reform programme initiated by the Government of India in1991, under which nine new banking licenses were granted. The Bank was promoted by Unit Trust of India, the largest mutual fund in India, holding 87% of the equity. Life Insurance Corporation of India (LIC), General Insurance Corporation Ltd and its four subsidiaries who were the copromoters held the balance 13%. The Bank started its operations in 1994. Axis Bank’s first capital raising post inception was in 1998 through a public offering of primary shares and in subsequent years through equity allotment to a few other investors like CDC. Citicorp Banking Corporation, Bahrain, Karur Vysya Bank and Chrys Capital leading to a dilution in UTI’s shareholding in the Bank. Further dilution of Promotors’ shareholding happened during Q4 ended of 2004, when the Bank raised US$ 239.30 Million of Capital through a GDR issue.The Bank today is capitalized to the extent of Rs. 358.56 crores with the public holding (other than promoters) at 57.60%. The Bank's Registered Office is at Ahmedabad and its Central Office is located at Mumbai. Presently, the Bank has a very wide network of more than 701 branch offices and Extension Counters. The Bank has a network of over 2854 ATMs providing 24 hrs a day banking convenience to its customers. This is one of the largest ATM networks in the country. The Bank has strengths in both retail and corporate banking and is committed to adopting the best industry practices internationally in order to achieve excellence.

25

HISTORY OF AXIS BANK 2004
 Comes out with Rs. 500 mn Unsecured Redeemable Non-Convertible Debenture Issue, issue fully subscribed

UTI Bank Ltd has informed that Shri Ajeet Prasad, Nominee of the Administrator of the Specified Undertaking of the Unit Trust of India (UTI - I) has been appointed as an Additional Director of the Bank w.e.f. January 20, 2004.

 UTI Bank opens new branch in Udupi  UTI Bank, Geojit in pact for trading platform in Qatar  UTI Bank ties up with Shriram Group Cos  Unveils premium payment facility through ATMs applicable to LIC & UTI Bank customers

Metaljunction (MJ)- the online trading and procurement joint venture of Tata Steel and Steel Authority of India (SAIL)- has roped in UTI Bank to start off own equipment for Tata Steel. DIEBOLD Systems Private Ltd, a wholly owned subsidiary of Diebold Incorporated, has secured a major contract for the supply of ATMs and services to UTI Bank

 HSBC completes acquisition of 14.6% stake in UTI Bank for .6 m  Launches `Remittance Card' in association with Remit2India, a Web site offering money-transfer services

2005

UTI Bank enters into a bancassurance partnership with Bajaj Allianz General for selling general insurance products through its branch network .UTI Bank launches its first Satellite Retail Assets Centre (SRAC) in Karnataka at Mangalore.

2006
 UTI Bank unveils priority banking lounge

26

 UTI Bank launches operations of UBL Sales, its Sales Subsidiary -Inaugurates its first office in Bengaluru

UTI Bank announces the launch of its Credit Card Business.

 UTI Bank becomes the first Indian Bank to successfully issue Foreign Currency Hybrid Capital in the International Market

UTI Bank Business Gold Debit Card MasterCard Launched – Designed for business related spending by SMEs and self employed professionals

2007

AXIS Bank Ltd has informed that Fitch Ratings on December 14, 2007, has upgraded the Bank's National Long-term rating to 'AAA(ind)' from 'AA+ (ind)'. AXIS Bank Ltd hasappointed Shri K N Prithviraj as an Additional Director on the Board at Directors of the Bank.

 Company name has been changed from UTI Bank Ltd toAxis Bank Ltd.

2008
 

Axis Bank launches Platinum Credit Card, India's first EMV chip based card Axis Bank set up its branch at Ilanji at Meenakshi Nagar on the CoutralamMadurai road on April 16.

2009
 Axis Bank today said its board has recommended the appointment of Shikha Sharma, currently chief of ICICI group's life insurance business, as its next managing director and CEO.

Axis Bank has set up a new branch at Perumbavoor. The bank has a network of 832 branches along with 8 extension counters and 3622 ATMs across the country. Axis Bank opened the new branch at Irinjalakuda while it has a network of 892 branches, 8 extension counters and 3,806 ATMs across the country.

27

AXIS BANK- Mission and Values
Our Mission • • • • Customer Service and Product Innovation tuned to diverse needs of individual and corporate clientele. Continuous technology up gradation while maintaining human values. Progressive globalization and achieving international standards. Efficiency and effectiveness built on ethical practices.

Core Values • Customer Satisfaction through Providing quality service effectively and efficiently "Smile, it enhances your face value" is a service quality stressed on Periodic Customer Service Audits • • • • • • Maximizations of Stakeholder value Success through Teamwork, Integrity and People The banks business is divided into four segments: Retail, corporate, treasury and merchant banking. Apart from this the bank is also into insurance, investment banking, mortgage financing, credit cards, and depository services amongst others. it is also registered on the following exchanges: OTCEI BSE NSE London stock exchange

28

The present shareholding pattern is as mentioned below: (As on 30/06/2009) Administrator of the Specified 27.72% 10.49% 5.50% 42.32% 13.97% Undertaking of the UTI LIC GIIC and four PSU Insurance Companies Non-Promoters’ Holding Others

GROWTH PROSPECT OF AXIS BANK
• • • • • Over the last five years, the CAGR for loan growth for the banking industry has been 25-26 per cent; for Axis Bank it has been above 40 per cent. Nonetheless, the bank is still expected to grow its loan portfolio at 1.5-1.7x the industry average. In FY09 its advances grew at the rate of 37.5 per cent. In FY10 they are expected to grow at the rate of 27-28 per cent and in FY11 at 25 per cent. For the banking industry as a whole, the loan book is expected to grow at 18 per cent in FY10 and 16 per cent in FY11. Thus, Axis Bank’s fast pace of growth is expected to sustain over the next couple of years.

29

SWOT ANALYSIS OF AXIS BANK STRENGHTS:
1) Online Services: AXIS Bank provides online services of all it’s banking facilities. It also provides D-Mart account facilities on-line, so a person can access his account from anywhere he is. [D-Mart is a dematerialized account opened by a salaried person for purchase & sale of shares of different companies.] 2) Advanced Infrastructure: Branches of AXIS Bank are well equipped with advanced technology to provide the customers with taster banking services. All the computerized machines are located in suitable manner & are very useful to the customers & staff of the bank. 3) Friendly Staff: The staff of AXIS Bank in all branches is very friendly & help the customers in all cases. They provide faster services along with bonding & personal relationship with the customers. 4) 12 hrs. Banking services: Compared to other bank AXIS bank provides long hrs. of services i.e. 8-8 services to the customers. This service is one of it’s kind & is very helpful for the customers who are in urgent need of money. 5) Other Facilities to the Customers & Employees: AXIS Bank also provides other facilities like drinking water facilities, proper sitting arrangements to the customers. And there are also proper Ventilation & sanitary facilities for the employees of the bank. 6) Late night ATM services: AXIS bank provides late night ATM services to the customers. The ATM centers of AXIS bank works even after 11:00pm. at night in certain branches.

30

WEEKNESSES:
1) High Bank Service Charges: AXIS bank charges highly to customers the reach of higher class of society. 2) Less Credit Period: AXIS bank provides credit facilities but only upto customers which may annoy them. limited for the

services provided by them when compared to other bank & that is why it is only in

period. Even when the credit period is not over it sends reminder letters to the

OPPORTUNITIES:
1) Bank –Insurance services: AXIS bank also provide insurance services. That means the bank can have a tie-up with a insurance company. The bank will advertise & promote the different policies introduced by the insurance company & convince their customers to buy insurance policies. 2) Increase in percentage of Returns on increase: AXIS bank also provide higher returns on deposits in comparison of the present situation. This will also upto large extent help the bank earn profits & popularity. 3) Recruit professionally guided students: Bank & Insurance is a special non-aid course where the students specialize in the functioning & services of the bank & also are knowledge about various tax policies. The bank can recruit these students through tie-ups with colleges. Such students will surely prove as an asset to the bank. 4) Associate with social cause: The bank can also associate itself with social causes like providing relief aid patients, funding towards natural calamities. But this falls in the 4th quadrant so the bank should neglect it.

31

THREATS:
1) Competition: AXIS Bank is facing tight competition locally as well as internationally. Bank like ICICI, CITI Bank, HSBC, ABM, Standered Chartered, HDFC also provide equivalent facilities like AXIS do and also AXIS do not have consistency in its international operation. 2) Net Services: AXIS Bank provides all kind of services on-line. There can be easy access to the e-mail ids of the customers through wrong people. The confidential information of the customers can be leaked easily through the e-mail ids. 3) Decentralized Management: Each branch manager is given the authority of taking decisions in their respective branches. The decisions made by different managers are diverse and any one wrong decision can laid to heavy losses to the bank. 4) No Proper Facilities To Uneducated customers: AXIS Bank provides all services through electronic computerized machines. This creates problems to the less educated people. But this threat falls in the 4th quadrant so its negligible. The company can avoid this threat.

32

AXIS BANK FINANCIAL POSITION Rs in Crore Particulars Deposits Advances Share Capital Net worth Book Value Interest earned Interest Mar 07 58,785.60 36,876.48 281.63 3,402.21 120.80 4,560.40 Mar 08 87,626.22 59,661.14 357.71 8,770.69 245.19 7,005.32 4,419.96 1,071.03 0.36% 109,577.84 1.24% Mar 09 117,374.11 81,556.77 359.01 10,214.80 284.53 10,835.49 7,149.27 1,815.36 0.35% 147,722.06 1.44%

2,993.32 expenditure Net profit 659.03 Net NPAs 0.61% Total Assets 73,257.21 Return on 1.10% Assets
Source: www.axisbank.com

GROWTH DEMAND DEPOSITS

33

Source: www.axisbank.com

CARDS BUSINESS Cards fee income (FY09 – FY08)

Issuance:

• •

Over 533,000 credit cards in force till end March, 09. 3rd largest debit card base in the country 1st Indian bank to launch travel currency cards in 9 currencies US$, Euro, GBP, AUD. 1st Indian bank to launch remittance card & meal card

34

Source: www.axisbank.com COMPOSITION OF RETAIL ASSETS Product wise composition of retail assets portfolio (March, 09)

Source: www.axisbank.com

35

REVENUE BREAK UP OF AXIS BANK
Segment Revenue Mar 09

Treasury 20,290.71 Corporate /wholesale7280.14 banking Retail banking 6675.51 Other business banking(5.40)

Source: www.axisbank.com

NETWORK Increasing Reach

36

Source: www.axisbank.com

NEW INITIATIVES BY AXIS BANK:
Remittance Card: •

A unique product that has changed the way money is sent across borders. Available as a delivery mode for remittances made through the Web Portal www.Remit2India.com. Based on the remitter’s request, a personalized Remittance Card is prepared for the beneficiary, which is preloaded with the funds remitted to him in INR.

VISA Money Transfer Service: • • • To send money from an AXIS Bank account to any of the VISA Cards issued in India To pay VISA credit card bills by giving the card number and making a direct payment The sender’s account would be debited instantaneously with the transferred amount, but the funds will reach the beneficiary’s VISA Card within one or two days.

The service has been enabled through all Axis bank’s ATMs and i-Connect (Internet Banking)

EMV standard based Platinum Credit Card: • Card has an embedded chip, which stores cardholder’s information in an encrypted format, thereby providing the highest level of security to the cardholder against possible misuse. • • Offers clear authentication of debit and credit payments combined with easy fraud detection. The chip cannot be duplicated, ruling out counterfeiting and skimming. This makes your card safer and secure than any other card in India.
37

TYPES OF SAVING ACCOUNT AT AXIS BANK
1. Zero Balance Savings Account Features: • • • • •

No Average Quarterly Balance requirement Free International Debit Card with an Accidental Insurance cover up to Rs 2 lakhs* (charges for the primary holder are waived) Free mobile banking facility Access through more than 1000 branches and over 4055 ATMs (as on 31st March 2010) At-Par cheque facility with the clearing limit of Rs 50,000 24x7 Tele banking & Internet banking Free quarterly statements Free monthly e-statement


Documentation: • • • • • An Account Opening Form duly filled One latest passport size photograph Initial cheque of Rs 5,500 Photo identity proof like PAN card, Passport, Driving License or Voters card Proof of residence like recent utility bill or bank account/credit card statement, andAny two of the following documents: • Latest paid Post-paid mobile bill with a minimum bill payment of Rs. 1000/-. The amount paid should not include any late payment fee or outstanding payments of previous months

38

Minimum Net Salary of Rs. 20,000/- or other bank account statement (non Axis Bank) with minimum average balance of Rs 25,000/-. The latest statement should be for a minimum period of three months.

Customer Loyalty Card (any of the renowned retail chains like Pantaloons, Life Style, Shoppers Stop, Globus, Westside only). Local retail chains (like Spencer, Big Bazar and any other) offering a loyalty card would not be permissible for the time being.

• • • • •

Proof of having a Platinum or Titanium Credit Card. Credit card statement needs to be accepted as proof of the same. Proof of owning a four-wheeler. Copy of RC book/card can be accepted as a proof of owning a four-wheeler Proof of owning a House. As a proof of owning a house, sale deed or paid electricity or water bill or House tax receipt can be accepted. Minimum Landline Bill payment of Rs. 1500 in the name of the prospective customer Latest Income Tax return with paid tax of minimum Rs 1.5 lac

2. Krishi Savings Account Features: Average Balance Requirement: • This account is offered with the requirement of maintaining the half-yearly average balance of Rs 1000 only. International Master Debit Card: • The Krishi Savings Account entitles you to an International Master Debit Card with which you can access your account anytime through the Axis Bank ATM network free of cost. This card comes with: • • • A cash withdrawal limit of Rs 25,000 per day Free Accident Insurance cover of Rs 2 lacs Being a Krishi account holder, you are entitled to access our wide network of more than 700 branches and 3000 ATMs across 440 cities. You can now easily carry out your transactions through any of the branches or ATMs.
39

Anywhere Banking:

At Par Cheque Book : • Your Krishi Savings Account comes with the At-Par Cheque facility. This facility enables you to encash the cheques as local instruments at any of the 440 centres where the Bank has its presence, at no extra cost. Moreover, you can also issue cheques at other centers upto the limit of Rs 50,000.

Free monthly e-statement

Documentation: • For the purpose of address proof and identity proof obtaining a single document with photo identity and address (like election identity card) will suffice, provided the address mentioned in the document is the same as the present place of residence of the customer.

In cases where documents like Election Commission identity card is not available, a letter from a recognized public authority or a government servant like Talati/Patwari or similar revenue official may be obtained duly complying with the following:

• • •

The document should contain the name, photograph, residential address and the approximate period of residence by the customer at the given address. The letter should not be more than one month old and the public official / government servant should affix his rubber stamp and signature on the letter. The letter should have a provision for further certification by the public official / government servant wherever the address of the customer is being changed.

Krishi Savings Account should be opened only for farmers. Hence the customers are required to submit a document supporting his/her occupation. This document can be any of the following:

• •

Certificate from the Village Administrative Officer or Patwari Land document

3. Easy Access Savings Account Features:
40

At Par Cheque Book as an Easy Access Savings Account Holder, you will receive the "At-par" cheque book. You can encash these cheques as local cheques at any of the 257 centers where the bank has a presence, at no extra cost. Drafts are now history.

ATM Network Easy Access Savings Account also entitles you to an International Debit Card with which you can access your account anytime at all our ATMs - both, Visa enabled and our partner banks - across the country. Withdrawals and deposits (money as well as cheques) are possible with your Debit Card. And unlike most other ATMs, an Axis Bank ATM allows you to withdraw upto Rs 40,000 per day.

Anywhere Banking You can transact through any of our branch offices all of which are interconnected for your banking convenience. Transactions like cash deposits, cash withdrawal, transfers and clearing deposits can all be carried out wherever you happen to be.

The Tele banking service provides you instant access to your savings account. It offers you a wide range of services over the phone such as Account Information, Balance Inquiry, Transaction Details, Status of your Cheque (available only during branch business hours) and even Statement of Account on Fax

iConnect The idea of "your Bank on your desktop" is now a reality with iConnect. You can lookup the status of your savings account, request your new cheque book, undertake a range of financial transactions, avail financial advisory services, get information on mutual funds and shop online by just clicking the mouse.

Mobile Banking Mobile Banking enables you to bank with us through your mobile phone irrespective of where you are. Avail facilities like balance inquiry, debit or credit alerts, last three transaction details and cheque status.

• •

Account Statement Quarterly statements are delivered free of cost. Quarterly Interest Every quarter, interest would be credited at the rate of 3.5% per annum in your account

41

4. Women saving account: Features:
• •

Jewellery Insurance on Debit Card Zero Balance Minor Account • There could be an instance when at 3 am you could require cash. With our round-the-clock access you can withdraw cash up to Rs. 40,000 per day, deposit cash/cheques, transfer funds, print a mini statement and pay insurance premiums (LIC), all through our ATM channel which is one of the largest ATM networks in the country.

Round-the-Clock access through ATMs:

Anywhere Banking: • Imagine being in an unknown city and still having complete access to all your transaction needs. As a customer of the bank, you are in control and not restricted to the branch. So even if you are travelling, you can access your account easily from any of the 700 plus Axis Bank offices spread over 400 cities across the country. At-par cheque facility: • Your cheque will be treated as a local cheque within the vast Axis Bank network of over 700 offices across 400 cities in India. Now no more running around to get a Demand Draft issued. •

Monthly Account Statement Free monthly e-statement Additional discounts on loans • The Complete online banking experience: Its the age of Wi-Fi. All your banking needs should be on your fingertips, with our i-connect you can check your account status, transfer funds, place online request for a new cheque book and many more features without even having to visit an Axis Bank branch.

iConnect:

Financial Advisory Services: • Our Financial Advisor will assist you with your financial planning and help you to earn maximum returns on your savings.

42

Discount on Retail Purchases: • Just live the feeling of walking into a store and getting amazing discounts not available to others. As you are a valued customer for us, we shall endeavour to provide you with discounts at various outlets, periodically. All you have to do is use your new Smart Privilege Debit Card and avail of discounts at these outlets. Details of such tie-ups will be sent to you on a regular basis. Eligibility Criteria: • • • Average quarterly balance of Rs 10,000 for metro and urban locations Average quarterly balance of Rs 5,000 for semi-urban locations Average quarterly balance of Rs 2,500 for rural locations

5. Pension Savings Account Features: • • •

Zero Balance Savings Account Anywhere Banking - Available at all centers Free Multi-city At Par Cheque Books Free monthly e-statement Free International Debit-cum-ATM Card for the primary & Joint holder. The account can be opened jointly only with spouse. Personal Accident Insurance Cover of Rs. 2 lakhs [To keep your personal accident insurance cover activated, you should have made a purchase transaction in 365 days prior to the day of the incident & should have maintained an average quarterly balance of Rs 5,000 (urban & metropolitan branches) or Rs 2,500 (rural & semi-urban branches) as the case may be in the two quarters before the date of the incident.]*

• •

• • • •

Free Payorder & Demand Draft Internet Banking - Available through "iConnect" Tele-banking - Free, Available 24 hours at select centers Mobile Banking Facility
43

• •

Demat Account - Account opening charges waived Safe Deposit Lockers - Preferential allotment

Eligibility: • All employees of central government and civil ministries who are covered under the Central Government Civil Pension Scheme operated by Central Pension Accounting Office, Department of Expenditure and Ministry of Finance. • All employees of Armed Force (Army, Navy & Air Force) under Ministry of Defence who are covered under the Defence Pension Scheme operated by Pension Sanctioning Authority/Defence Unit. • All the employees of an establishment with a workforce strength of more than 20 (including contract employees) and who have opted to be members of the EPS 95 scheme. • Existing members of "Member of Employees" Family Pension Scheme.

44

COMPERATIVE ANALYSIS OF AIXS BANK SAVING A/C WITH OTHER BANKS SAVING A/C
1) AXIS BANK V/S YES BANK

FEATURES NO. OF PRODUCTS

AXIS BANK YES BANK six: zero balance saving a/c, Two: silver krishi saving a/c, saving a/c, pension saving a/c account, gold Easyaccess, prime, women’s account.

saving savings

Average balance

quarterly

account Nil for zero balance, 1000 Rs.10,000 for krishi saving a/c, Rs 5000 savings semi urban city and Rs 1000 account. in rural for easyaccess a/c, for prime a/c same as for easyaccess a/c, nil for woman saving a/c, nil for

for account

silver and

in metro city RS 2500 in Rs.100000 for gold savings

pension a/c Fee for non maintenance of Annual a/c maintenance Rs. 500 for silver savings quarterly average balance charges 500 per annum for account and Rs.600 for zero balance a/c, 750 for all gold saving account. Statement of account saving a/c holders Quarterly free, and monthly Quarterly free for both. e-statement free (if asked ATM usage Regular debit card for). Unlimited free . 95 for all saving a/c holders, Unlimited free on all the banks in India. Rs.149 for silver savings account, free for gold savings account.

45

Gold debit card D.D.

Rs.500 issuance fee Rs.50 for amt up

Rs.799 issuance fee to Min Rs.50 then Rs.2.5 per

Rs.10,000;Rs.2.50 per 1000 1000 for savings account for amt up to 50,000;Rs 2 per and Rs.1.5 per 1000 for 1000 for amt greater than gold savings account. Pay order (P.O.) 50,000 Upto 50,000 is Rs 50 Above Branch transaction 50,000 is 5 free for savings account Rs and 10 free for gold

2.50/1000 savings account, per year 3 transactions per quarter nil 5 transactions for savings for zero balance a/c, beyond account and 10 transactions 3 transaction Rs 100 per for gold savings account transaction for zero balance are free per year a/c, cheque book charges Rs 5 per cheque leaf for zero balance a/c, no such charges for other account holders Free upto 20 leaves per Free quarter , if above 1 cheque book per quarter Rs 50 Free

Personalized cheque books

Balance enquiry

Free

46

INTERPRETATION:  Axis bank provides various kinds of saving bank account as compare to yes bank which is showing that axis bank has segmented its market more strategically.  Terms and condition are quite simple and reasonable to all its customers in case of axis bank then to yes bank.

Axis bank is providing various kinds of saving bank account facilities to its customers. so, its services rates are quite higher in comparison to yes bank. Axis bank charge Rs 95 for issuing a regular debit card for its all saving account holders which is almost half of the issuing charges of Yes bank to its saving bank account holders. DD & PO commission rates of axis bank are bit higher as to Yes bank.

47

2) AIXS BANK V/S ICICI BANK

FEATURES NO. OF PRODUCTS

AXIS BANK ICICI BANK six: zero balance saving a/c, Three: category A, B and krishi saving a/c, Easyaccess, prime, women’s saving a/c, pension saving a/c C.

Average balance

quarterly

account Nil for zero balance, 1000 Rs.5000 for A, Rs.2000 for for krishi saving a/c, Rs 5000 B, and Rs.1000 for C. in metro city RS 2500 in semi urban city and Rs 1000 in rural for easyaccess a/c, for prime a/c same as for easyaccess a/c, nil for woman saving a/c, nil for

pension a/c Fee for non maintenance of Annual a/c maintenance Rs.750 per qtr for A & B quarterly average balance charges 500 per annum for and Rs.100 per qtr for C. zero balance a/c, 750 for all Statement of account saving a/c holders Quarterly free, and monthly Free physical statement per e-statement free (if asked qtr otherwise Rs.200 per for). month for physical form. Free ATM usage Unlimited free . e-statement for per cash month. Rs.20/month

withdrawal & and Rs.60 for same with non partner Regular debit card 95 for all saving a/c holders, banks. Rs.99 per annum for all the products.

48

D.D.

Rs.50

for

amt

up

to Rs.2 per thousand rupees

Rs.10,000;Rs.2.50 per 1000 or part thereof, subject to a for amt up to 50,000;Rs 2 per minimum of Rs.50 1000 for amt greater than Branch transaction 50,000 3 transactions per quarter nil Rs.2.50/ for zero balance a/c, beyond thousand, 3 transaction Rs 100 per min a/c, cheque book charges Rs 5 per cheque leaf for zero balance a/c, no such charges Personalized cheque books for other account holders Free upto 20 leaves per 2 payable at par cheque quarter , if above 1 cheque books of 25 leaves each book per quarter Rs 50 free in a quarter, Rs.50/for additional cheque book Balance enquiry Free of 25 leaves. Rs.10 with partner banks & Rs.25 with non partner banks. of subject Rs.30 to

transaction for zero balance and max of Rs.10000

49

INTERPRETATION:  ICICI bank saving bank account categorization is quite simple to understand from a view point of costumer as to axis bank.  Quarterly saving bank account charges are quite similar in both the banks, only difference of account holder categorization is the point of difference here.  For category C account holders, ICICI BANK is charging very nominal maintenance fee from its customers, but in AXIS bank no such thing is done for its customers.

By analyzing the two banks DD and PO rates, charges under axis bank are higher than to ICICI bank. ATM usage is unlimited free under axis bank, but Rs. 20 for normal customers and Rs. 60 for non bank account holders is charged by ICICI bank.

50

3) AXIS BANK V/S HDFC BANK

FEATURES NO. OF PRODUCTS

AXIS BANK HDFC BANK six: zero balance saving a/c, Three products: krishi saving a/c,

regular,

savings plus & savings max;

Easyaccess, prime, women’s each of which are further saving a/c, pension saving divided into option 1 and 2.(I a/c have taken comparative product that is option 1 of regular savings acc.) Average quarterly account Nil for zero balance, 1000 Rs.5000 balance for krishi saving a/c, Rs 5000 in metro city RS 2500 in semi urban city and Rs 1000 in rural for easyaccess a/c, for prime a/c same as for easyaccess a/c, nil for woman saving a/c, nil for pension a/c Fee for non maintenance of Annual a/c maintenance Rs.750 per qtr. quarterly average balance charges 500 per annum for zero balance a/c, 750 for all Statement of account saving a/c holders Quarterly free, and monthly Monthly statements to be e-statement free (if asked Collected for). ATM usage Unlimited free . from branch. Quarterly statements sent by post First 4 withdrawals free of cost from any cirrus network Regular debit card D.D. 95 for all saving a/c holders, Rs.50 for amt up ATM Rs.100 plus taxes

to Rs.50 for amt up to 10000,

Rs.10,000;Rs.2.50 per 1000 Rs.75 for amt greater than for amt up to 50,000;Rs 2 per 10000 and up to up 50000,
51

1000 for amt greater than Rs. 2.50 per 1000 or part 50,000 Pay order (P.O.) Upto 50,000 is Rs 50, Above Branch transaction 50,000 is Rs thereof (Min Rs.150) for amt greater than 50000 Same as above.

2.50/1000 3 transactions per quarter nil Free 3 free in the qtr & Rs. for zero balance a/c, beyond 60 per additional transaction 3 transaction Rs 100 per on non-maintenance of Min transaction for zero balance balance a/c, cheque book charges Rs deposit/withdrawal) 5 per cheque leaf for zero balance a/c, no such charges for other account holders Free upto 20 leaves per Free, Rs.5 per leaf on non quarter if above 1 cheque book per quarter Rs 50 Free maintenance of Min balance (cash

Personalized cheque books

Balance enquiry

Free

INTERPRETATION:

Here also AXIS bank saving account services are more than to HDFC saving bank account services.

52

 AQB is same for various saving bank account holders under HDFC bank, and different AQB for different saving account holders is required under AXIS bank.

Non maintenance account charges are also kept same under HDFC bank account, and different charges for different account holders are set under AXIS bank.

 AXIS bank is providing unlimited free ATM usage, and only first four withdrawals are free under HDFC bank.  DD and PO charges are higher under HDFC bank then AXIS bank.  HDFC bank charges Rs.60 extra after first 3 bank transactions made by the customers, charges are differently set as per to different account holders by AXIS bank.

CURRENT A/C & SAVING A/C GROWTH OF ICICI BANK

53

Focus on CASA deposits 4 0 5 4 0 0 3 0 5

Savings deposits (Rs. bn)

3 0 0 2 0 5 2 0 0 1 0 5 1 0 0 50 2 00 3 2 00 4 20 5 2 0 00 6 2 00 7 20 8 2 0 00 9

Ya s er
2003 CASA RATIO BRANCHES 15.5% 446 2004 23% 469 2005 24.5% 562 2006 22.7% 614 2007 21.8% 755 2008 26.1% 1262 2009 28.7% 1419

Source: www.icici.com

CURRENT ACCOUNT & SAVING ACCOUNT GROWTH OF HDFC BANK

% 60.0 55.0 50.0 45.0 40.0
3QFY08 4QFY08 1QFY09 2QFY09 3QFY09 4QFY09 1QFY10 2QFY10 3QFY10 4QFY10

Source: www.hdfc.com

54

CURRENT ACCOUNT & SAVING ACCOUNT GROWTH OF AXIS BANK

Source: www.axisbank.com

55

BASIC FEATURES OF AXIS BANK CURRENT A/C Overview At Axis Bank, we are committed to creating an easy and comfortable banking environment for your business. We realize that different businesses need different solutions according to their size, nature and scale of operations. We also understand what you need to add impetus to your business. Our range of Current Accounts comes geared to answer all kinds of business requirements. Each of our Current Accounts has been customized to ensure efficient management, quick transfers and instant availability of your funds across our network. Axis Bank brings different kinds of current accounts for different types of businesses. Select the one that best suits your business requirements. Axis Bank's Current Accounts come equipped with the following features to give maximum value for your money. Features: Anywhere Banking:

Our Current Account allows you to bank from all our branches and extension counters. You can deposit cash, withdraw cash, deposit cheques, and issue 'atpar' cheques at any of our branches. So bank at your own convenience.

Instant Fund Transfer: • You can transfer funds instantly between any of our branches. Funds transfers can be effected online, right from your desktop, through our internet banking services. Internet Banking: • Axis Bank presents Corporate iConnect - a unique NetBanking platform for its current account customers. Available with multiple user IDs, depending on your needs. Access your account at any time form anywhere. You can transfer funds to your own accounts or to third party accounts within Axis Bank & Inter Bank covering over 25,000 branches of various banks. Corporate iConnect also permits transaction initiation by one user and approval by

56

another. You can also execute bulk payments like salary and commission across Axis Bank network, right from your desktop. At-Par (Multicity) Cheque book:

Enjoy the benefits of multicity cheque book with Axis Bank's current accounts. You can issue cheques payable at par at all our branches across the country. Your cheques will be treated as local cheques at more than 375 locations as on January 31, 2008.

ATM or Debit Card: • With every Current Account (for proprietary and partnership concerns), you can avail upto 2 ATM cum Debit cards, which allow you round the clock access to your account from any of all our ATMs all over the country. You can withdraw upto Rs 40,000 a day. • • Free Monthly Account Statement By courier and daily on email.

Mobile Banking: • Mobile Banking will enable you to bank with us through your mobile phone irrespective of where you are. Phone Banking: • Phone banking or Tele-banking service can help you access your account from your telephone anytime you want.

57

TYPES OF CURRENT A/C AT AXIS BANK
1. Normal current a/c: Features: At-Par Cheque Facility: • Issue cheques payable at par at any of our branches / outlets, presently over 800 across the country. Inter Branch Cash Deposit Facility: • • • • • Deposit cash upto Rs. 50,000 per day at a remote branch for instant credit into your account. Home Branch Cash Withdrawal Free upto 50 transactions for unlimited amount per month. Local Cheque Deposit Facility Deposit cheques at any Axis Bank branch and get the credit into your account.

Demand Drafts: • Avail Demand Drafts at very nominal charges drawn on any of our branches and a wide network of correspondent bank locations. Outstation Cheque Collection: • Avail outstation cheques collection through all our branches.

Other ancillary services: • • Mobile Alerts ATM cum International Debit Card

58

2. Business advantage a/c: Features: At-Par Cheque and Local Cheque Deposit Facility: • • Issue cheques payable at par at any of our branches / outlets, presently over 800 across the country. This facility is free for 10 transactions and upto Rs 15 lacs per month and at nominal charges beyond free limit. Pay Orders: • Free 3 Pay Orders per day from your branch.

Inter Branch Cash Deposit Facility: • Deposit cash upto Rs. 75,000 per day at a remote branch for instant credit into your account. Intercity Cash Withdrawal Facility: • Cash withdrawal upto Rs 2,00,000 per day at a remote branch.

Home Branch Cash Withdrawal: • Free 75 transactions per month for unlimited amount.

Demand Drafts: • Free 10 Demand Drafts upto Rs 3 lacs per month on Axis Bank locations.

Free Fund Transfer Facility:

Upto 12 transactions per month across Axis Bank network almost instantaneously.

Outstation Cheque Collection: • Avail outstation cheques collection through all our branches.

Other ancillary services: • • • Mobile Alerts ATM cum International Debit Card Phone Banking

59

Corporate iConnect

3. Club 50 current a/c: Features: • • • • • • • Enhanced Transactional Benefits Higher free home branch cash deposit limit upto Rs. 1.5 cr. per month Maintain the required half yearly average balance and enjoy free non - home branch cash deposit upto Rs. 2 lacs per day As high as 1500 transactions free per month 1200 Anywhere Banking transactions free per month Customized Cheque Stationery with Hologram Customized Cheque stationery with Hologram for additional safeguard of banking transactions. Lifestyle Benefits / Privileges:

Enjoy lifestyle benefits / privileges like free subscription to magazines and books, access to Business center at all our Priority Banking branches at select locations, Priority Savings Bank accounts for all authorized signatories (Directors, Partners or Proprietors), etc.

Free Doorstep Banking: • Deposit cash/cheques, withdraw cash or have demand drafts/pay orders delivered at your office free of cost. Free RTGS / NEFT Facility: • Maintain your required half yearly average balance and enjoy the benefits of free RTGS / NEFT facility all through. Free Cheque Books: • • Avail the facility of free cheque books every month. Avail the facility of free demand drafts on Non Axis Bank locations upto a certain limit. Free International Business Gold Debit Card / Gold Plus Credit Card: • Get free International Business Gold Debit Card / Gold Plus Credit Card to enjoy a host of benefits.
60

Free DD's on Non Axis Bank locations:

COMPERATIVE ANALYSIS OF AXIS BANK CURRENT A/C WITH OTHER BANKS CURRENT A/C
I) AXIS BANK V/S HDFC BANK

FEATURES Number of products Average quarterly balance

AXIS Three: normal,

HDFC business Four: plus, trade, premium, for plus,

advantage, club 50 and regular :Rs. 10000 for metro/ urban Rs.100000 branches & branches for normal :Rs 25000 for metro/ Urban & Rs 12500 for semi urban/rural advantage. : Rs 50lacs for metro/urban & Rs 25lacs for semi urban/rural for club 50. for business

Rs.40000 for trade, Rs.25000 regular

Rs. 5000 for semi urban/rural for premium, & Rs.10000 for

Fee for non maintenance of ;Rs. 400 for both metro & Rs.600 for plus, Rs.1200 for AQB rural in case of normal. rural for business advantage trade, Rs.900 for premium :Rs 450 for both metro& and Rs.750 for regular.

:club 50: Rs 5000 per 6 months if balance is b/w 10lacs to 20lacs & Rs 10000 per 6 months if balance is
61

less

than

10lacs

for

metro/urban : Rs 5000 per 6 month if balance is b/w 5lacs to 10lacs & Rs 10000 is balance is less than 5lacs for Statement of account Issue of cheque book rural. Free (physical or e-mail) Free once in a month cheque books; 300

Normal: 1st 25 cheque leaves PAP

are free than upto 50 per leaves free pm for plus, 200 month Rs 2/leaf & b/w 51 to leaves free pm for trade, 100 250 Rs 5/leaf & above 251 leaves free pm for premium Rs 8/leaf Business advantage: same as for normal Club 50: free ATM usage Free usage of axis bank, Free usage of HDFC bank Rs.1.50 on withdrawal from ATMs. other banks Issue of international debit Free for 1st year, Rs.150 Free for first year card there after, for club 50 free Transfer from one account Free for all to other (intercity) D.D/P.O. Free for all and Rs.2 per leaf for regular

Normal: ad valorem charges Free up to 50 DDs per Rs 1.00/1000 & transaction month. charges Rs 50 per P.O Rs 1.50/1000 & transaction charges Rs 50 Business abvantage: Above 50 transactions, charges @ Rs. to 30 DDs per month. Above 30 transactions, charges @ Rs. 25/- per DD for trade;

: for D.D ad valorem charges 25/- per DD for plus, Free up

ad valorem charges free & DD Amount Up to Rs. transaction charges 3 per day 50,000 charges Rs. 40/- per free above that Rs 50 per PO
62

DD, Above Rs. 50,000 and

: for DD ad valorem charges up to Rs. 100,000- Rs. 25/-, free upto 3lacs above that Rs Above Rs. 100,000- Free for 1/1000 & Transaction charges premium and DD Amount free Up to Rs.50,000 charges per DD, and Above up to Rs.50,000

upto 10 DD per month above Rs.40/that Rs 50 per DD. Club 50: DD & PO free. Balance enquiry Information not available

Rs.100,000- Rs.25/-, Above Rs.100,000- Free for regular. Rs.25 for all

INTERPRETATION:  AQB is broadly categorized for rural and urban areas under AXIS bank, but no such rural and urban classification is made by HDFC bank for its current account customers.  As per to different heads categorization charges are charged by both the banks from its current account holders under the fee charged by them for maintaining their AQB balances.  ATM usage is unlimited free under HDFC bank for its holders of account, but Rs. 1.50 is charged by in case of AXIS bank account transaction from other ATM’S.  Different DD and PO rates are applied by both the banks according to the kinds of account facilities they are providing to their ultimate customers.

2) AXIS BANK V/S YES BANK

63

FEATURES Number of products Average quarterly balance

AXIS BANK YES BANK Three: normal, business Four: CA 30, CA 70, CA 200 advantage, club 50 and CA 500. :Rs. 10000 for metro/ urban Rs.30000, branches & branches for normal :Rs 25000 for metro/ Urban & Rs 12500 for semi urban/rural advantage. : Rs 50lacs for metro/urban & Rs 25lacs for semi urban/rural for club 50. for business Rs.70000,

Rs.200000 and Rs.500000 products.

Rs. 5000 for semi urban/rural respectively for the above

Fee for non maintenance of ;Rs. 400 for both metro & Rs.1500, Rs.3000, Rs.4500, AQB rural in case of normal. rural for business advantage :Rs 5000 per 6 months if balance is b/w 10lacs to 20lacs & Rs 10000 per 6 months if balance is less than 10lacs for metro/urban : Rs 5000 per month if balance is b/w 5lacs to 10lacs Statement of account Issue of cheque book & Rs 10000 is Free once in a month. balance is less than 5lacs. Free (physical or e-mail) and Rs.6000 respectively for :Rs 450 for both metro& the above products

Normal: 1st 25 cheque leaves unlimited free for all. are free than upto 50 per
64

month Rs 2/leaf & b/w 51 to 250 Rs 5/leaf & above 251 Rs 8/leaf Business advantage: same as for normal Club 50: free ATM usage Free usage of axis bank, Information not available. Rs.1.50 on withdrawal from other banks Issue of international debit Free for 1st year, Rs.150 Information not available. card there after, for club 50 free Transfer from one account Free for all to other (intercity) Rs.25 lakhs per month

subsequent 0.50 per Rs.1000 for CA 25, Rs.50 lakhs per month subsequent 0.50 per Rs.1000 for CA 75, and unlimited for the rest. Normal: ad valorem charges DD:2 Free Per Month Rs 1.00/1000 & transaction Min-Rs.100 charges Rs 50 per P.O Rs 1.50/1000 & transaction charges Rs 50 Business abvantage: : for D.D ad valorem charges subsequent Max-Rs.5000 Rs.1.75 per for CA 25, 5 Free Per Month rs.1000 or part there of MinRs.100 Max-Rs.5000 for CA 75, 5 Free Per Rs.1.50 Month per

D.D/P.O.

ad valorem charges free & subsequent free above that Rs 50 per PO

transaction charges 3 per day rs.1000 or part there of Min- Rs.100 Max-Rs.5000 : for DD ad valorem charges for CA 200 and free for CA free upto 3lacs above that Rs 500. 1/1000 & Transaction charges PO: 2 Free Per 0.75 Month per free Subsequent

upto 10 DD per month above Rs.1000. Min- Rs.75 Maxthat Rs 50 per DD. Club 50: DD & PO free.
65

Rs.5000 for CA 25, 5 Free Per Month. Subsequent 0.75

per Rs.1000. Min- Rs.75 Max- Rs.5000 for CA 75 and Balance enquiry Information not available free for the rest. Information not available.

FIXED DEPOSITS AT AXIS BANK
Axis Bank offers you simple reinvestment Fixed Deposits (at very competitive interest rates), which can be opened with a minimum investment of Rs 10,000. You can make additions to your deposit in multiples of Rs 1,000 each. The tenure of your deposit must be a minimum of 6 months.

66

Deposit Schemes: Reinvestment Deposits: In a reinvestment deposit, the interest accrued to your deposit at the end of each quarter is invested along with the principal. The tenure of your deposit must be a minimum of 6 months. At the end of the quarter, the interest and the principal are both rolled over, and the interest is calculated on the total sum. Income tax is deducted at source. Automatic Rollover: As a Fixed Deposit holder, you can avail of the facility for automatic rollovers on maturity (for both the principal and interest). You can select this option in the Account Opening Document (AOD). The options available are: Rollover only Principal: Only the principal amount will be rolled over. The interest will be either credited to your designated account or paid out. Rollover Principal and Interest accrued in Reinvestment Deposit: This will rollover both the deposit and the interest accrued for the same tenure at the interest rate applicable on the maturity date. On or before the maturity date, you can make the following changes in the rollover instructions of the deposit: Change in tenure Change in maturity instructions Change in payment instructions Change in principal (only reduced amount) The following documents are required when applying for a Fixed Deposit An Individual, Hindu Undivided Family, A valid passport or a valid driving license Sole Proprietorship Concern An introduction by any other bank or an introduction by an Axis Bank Savings Account holder for the last six months A photograph
67

Trusts

Copy of the Trust Deed Copy of the registration certificate Copy of the Resolution of The Trustees Authorizing the members concerned to open and operate the account Photographs of the members operating the account Bye-laws of the Association Copy of the Resolution by the board authorizing the members concerned to open and operate the account Photographs of the members operating the account Partnership Deed Letter from partners approving the persons concerned to open and operate the account Photographs of the persons operating the account

Associations / Clubs

Partnership Firm

TYPES OF FIXED DEPOSITS AT AXIS BANK
1. Recurring Deposits: Axis Bank's Recurring Deposit scheme will allow you with an opportunity to build up your savings through regular monthly deposits of fixed sum over a fixed period of time. Features:
68

• • •
• •

Recurring deposits are accepted in equal monthly installments of minimum Rs 1,000 and above in multiples of Rs 500 thereafter. The fixed number of installments for which a depositor can opt are 12, 24, 36, 39, 48, 60, 63, 72, 84, 96, 108 and 120 months. Transfer of Accounts - a recurring deposit account can be transferred from one office of the Bank to another branch. The amount of installment once fixed, cannot be changed. Installment for any calendar month is to be paid on or before the last working day of the month. Where there is delay in payment of installment, one can regularize the account by paying the defaulted installment together with a penalty (at present it is @ PLR plus 4 % for the period of delay).Fraction of a month will be treated as full month for the purpose of calculating the penalty.

The total amount repayable to a depositor, inclusive of interest, depends on the amount of monthly installments and the period of deposit.

2. Encash 24: The Encash 24 (Flexi Deposit) gives you the liquidity of a Savings Account coupled with high earnings of a Fixed Deposit. This is achieved by creating a Fixed Deposit linked to your Savings Account providing you the following unique facilities: Maximum Returns: Your money is no longer idle. As soon as the balance in your Savings Account crosses over Rs 25,000, the excess, in multiples of Rs 10,000 will be transferred automatically to a higher interest earning Fixed Deposit Account. The maturity of fixed or term deposits formed as a result of transfer of money from the Savings Bank account will be for a maximum period of 181 days and the interest will be calculated on simple interest rate basis. Maximum Liquidity: The money parked in Fixed Deposits as a result of the above mentioned sweep out from your Savings account can be easily accessed by issuing a cheque, withdrawing through ATM etc. This amount is automatically reverse swept from the most recently formed Fixed Deposit in units of Rs 5,000 to the Savings account whenever the
69

balance in your Savings account falls below Rs 25,000. The amount broken form your Fixed Deposit will earn interest rates at the applicable rate for the period that the deposit was held with the Bank. The remaining amount of Fixed Deposit will continue to earn the contracted rate of interest. Auto Renewal: On maturity of your linked Fixed Deposit, the Bank will automatically renew it for a maximum period of 181 days. 3. Tax Saver Fixed Deposit: In the Finance Bill of 2006, the government had announced Tax benefits to Bank Term Deposits which are of over 5 year tenure u/s 80C of IT Act, 1961 vide Notification Number 203/2006 and SO1220 (E) dated 28/07/2006. The salient points of the scheme notification are; (a) Fixed tenure without premature withdrawal. (b) Year is defined as a financial year. (c) Amount limited to Rs. 100 minimum and Rs. 100,000 maximum. (d) Bank will issue a Fixed Deposit Receipt that shall be the basis of claiming tax benefit. Benefits of tax break u/s 80C of IT Act Benefit Illustrator Example: Assume that a customer invests Rs 100,000 in this scheme @ 8% p.a. in fixed deposit for five years. He will get a benefit of Rs 30,600 at 30.6 % on the eligible investment of INR 100,000 assuming that he is in Rs 2,50000 lac to Rs 10,0000 lac tax bracket, thus his effective investment would be Rs 69,400. He would earn Rs 8000 (08 percent on 1 lac) as interest per annum, which would translate to a return of 11.5 percent on the effective investment of Rs 69,400.

INTERST RATE OF FD AT AXIS BANK
Interest rate normal (As on 31st mar, 2010) On PERIOD DEPOSITS Below Rs lakhs
70

For senior citizen Deposits on Deposits Rs 50 lakhs < Rs 5 Crore

on Deposits of Rs on Deposits of on Lakhs Rs 1 Crore lakhs

Deposits 15 lakhs < Rs 50 Rs 50 lakhs < below Rs. 50 of 15

7 days to 14 days 15 Days to 29 Days 30 days to 45 days 46 days to 60 days

2.50 3.00 3.50

1.00 2.50 3.00 3.50 4.00 4.50 5.00 6.00 6.00 6.50 6.60 7.00 7.00 7 7.00

1.00 2.50 3.00 3.50 4.00 4.50 5.00 6.00 6.00 6.50 6.60 7.00 7.00 7.00 7.00

2.50 3.00 3.50 4.00 4.50 5.00 6.75 6.75 7.25 7.35 7.75 7.75 7.75 7.75

2.50 3.00 3.50 4.00 4.50 5.00 6.75 6.75 7.25 7.35 7.75 7.75 7.75 7.75

61 days to less than 3 4.00 months 3 months to less than 4.50 4 months 4 months to less than 5.00 6 months 6 months to less than 6.00 9 months 9 months to less than 6.00 1 year 1 year to less than 14 6.50 months 14 months to less than 6.60 2 Years 2 years to less than 30 7.00 months 30 months to less than 7.00 3 years 3 years to less than 5 .00 5 years upto 10 years 00

7. 7.00

INTEREST RATES ON TAX SAVER DEPOSITS 5 years only (Amount Capped at Rs. 1 lac INTEREST RATES(%) (p.a.) per customer per Financial Year) Regular Depositor (Individual & HUF) Senior Citizen (Individual) 7.25 8.00

71

72

FD INTEREST RATE AT ICICI BANK
Normal interest rate (As on 31st Mar, 2010) For Rs.15 Term Deposits (All Maturities) Lakhs (w.e.f less Rs.1.Crore (w.e.f April 08, 2010) 7-14 days 15-29 days 30-45 days 46-60 days 61-90 days 91 days to 120 days 121 days to 180 days 181 days to 210 days 211 days to 269 days 270 days to less than 1 year 1 year to 389 days 390 days 391 days to 589 days N.A 3.50 3.50 3.50 3.50 5.25 5.25 6.00 6.00 6.00 6.25 6.75 6.25 3.50 3.50 3.50 3.50 3.50 4.00 4.25 5.50 6.00 6.00 6.25 6.75 6.25 N.A 4.00 4.00 4.00 4.00 5.75 5.75 6.50 6.50 6.50 6.75 7.25 6.75 Deposits Lakhs than Lakhs For Rs.15 (w.e.f less Rs.1.Crore (w.e.f April 08, 2010) 4.00 4.00 4.00 4.00 4.00 4.50 4.75 6.00 6.50 6.50 6.75 7.25 6.75 Deposits Lakhs than Interest rate for senior citizen

Less than Rs.15 and above but Less than Rs.15 and above but April 08, 2010) April 08, 2010)

73

590 days 591 days to less than 2 years 2 years to 989 days 990 days 991 days to less than 3 years 3 years to less than 5 years 5 years upto 10 years

6.75 6.25 7.00 7.25 7.00 7.50 7.75

6.75 6.25 7.00 7.25 7.00 7.50 7.75

7.25 6.75 7.50 7.75 7.50 8.00 8.25

7.25 6.75 7.50 7.75 7.50 8.00 8.25

AXIS BANK RATIO ANALYSIS
1. Capital Adequacy Ratio from March 2008 – March 2010.

74

Capital Adequacy Ratio
14.00% 13.50% 13.00% Percentage 12.50% 12.00% 11.50% 11.00% 10.50% 10.00% 13.73% 11.57% 13.69% Capital Adequacy Ratio

2008

2009 Year

2010

Interpretation: In above analysis, it has been found that capital adequacy ratio is increasing year by year in 2008 it was 11.57%, in 2009 it increased to 13.73% & in 2010 it slightly decreased to 13.69%. 2. Net Profit Margin

Net Profit Margin
13.50% 13.00% Percentage 12.50% 12.00% 11.50% 11.00% 2008 2009 Year 2010 12.01% 12.22% 13.31% Net Profit Margin

Interpretation: In above analysis, it has been found that net profit margin is increasing year by year in 2008 it was 12.01%, in 2009 it increased to 12.22% & in 2010 it increased to13.31%.it show that Axis bank profit margin is increasing yr by yr which shows that Axis bank have high margin of safety. Its means sales are increasing.
75

3. Operating Expense

Operating Expense
27.00% 26.00% Percentage 25.00% 24.00% 23.00% 22.00% 21.00% 2008 2009 Ye ars 2010 23.26% 26.20% 24.95% Operating Expense

Interpretation: In above analysis, it’s clear that operating expense is increasing year by year in 2008 it was 23.26%, in 2009 it increased to 26.20% & in 2010 it slightly decreased to 24.95%. In 2009 operating expense increased to 26.20% which shows that in this year investors get less profit but in 2010 operating expenses decreased.

4. Return On Net Worth:

76

Return on Net Worth
25.00% 20.00% Percentage 15.00% 10.00% 5.00% 0.00% 2008 2009 Year 2010 19.37% 17.77% 12.21%

Return on Net Worth

Interpretation: In above analysis, it has been found that return on net worth is changing year by year in 2008 it was 19.37%, in 2009 it decreased to 12.71% & in 2010 it increased to 17.77%. Return on net worth measures a corporation's profitability by revealing how much profit a company generates with the money shareholders have invested. In above analysis its is clearly shown that in 2008 axis bank generate good amount of profit through its share holders investment but in 2009 it decreased ,and 2010 it increased to 17.77% .

5. Net Interest Income

77

Net Interest Income
6.00% 5.00% Percentage 4.00% 3.00% 2.00% 1.00% 0.00% 2008 2009 Year 2010 4.01% 4.74% 4.98% Net Interest Income

Interpretation: In above analysis, it has been found that net interest income is increasing year by year in 2008 it was 4.01%, in 2009 it increased to 4.74% & in 2010 it increased to 4.98%. Which show that Axis bank income after paying interest on deposits is increasing year by year which shows that bank have good margin b/w interest received and interest paid. 6. Non Interest Income

Non Interest Income
0.07% 0.06% 0.05% Percentage 0.04% 0.03% 0.02% 0.01% 0.00% 2008 2009 Year 2010 0.03% 0.06% Non Interest Income

0.02%

Interpretation:

78

In above analysis, it has been found that non interest income is changing year by year in 2008 it was 0.03%, in 2009 it decreased to 0.02% & in 2010 it increased to 0.06%.

7. Net Profit

Net Profit
1.60% 1.40% 1.20% Percentage 1.00% 0.80% 0.60% 0.40% 0.20% 0.00% 2008 2009 Year 2010 1.07% 1.17% 1.41% Net Profit

Interpretation: In above analysis, it has been found that non interest income is increased year by year in 2008 it was 1.07%, in 2009 it increased to 1.17% & in 2010 it increased to 1.41%. In above analysis it is clearly shown this net profit of Axis bank is increasing year by year which show that Axis bank sales increasing & and it also manage its expenses very efficiently

8. Earning Per Share

79

Earning Per Share
60.00% 50.00% Percentage 40.00% 30.00% 20.00% 10.00% 0.00% 2008 2009 Year 2010 23.40% 29.94% 50.57% Earning Per Share

Interpretation: In above analysis, it has been found that non interest income is increased year by year in 2008 it was 23.40%, in 2009 it increased to 29.94% & in 2010 it increased to 50.57%.It shows that share value oh share is increasing and share holder earning more year by year.

Equity Dividend
120% 100% Percentage 80% 9. Equity Dividend 60% 40% 20% 0% 2008 2009 Year 2010 45% 60% 100% Equity Dividend

80

RECOMMENDATIONS
• AXIS Bank needs to lower its interest rate charged from the customer as compared to other banks so that more number of customers can be attracted. • AXIS bank needs to have an efficient customer service system to provide better services to the customer.

Interpretation: In above analysis, it has been found that non interest income is increased year by year in 2008 it was 45%, in 2009 it increased to 60% & in 2010 it increased to 100%. Is show investors get high amount of divided on there investment which is increasing year by year.

FINDINGS

81

When I compare saving a/c of axis bank with other banks I found that axis bank provide more varieties of saving a/c to its customer than its competitor banks.

• • • •

But services charges of axis bank are quite higher than its competitors. By analyzing the DD and PO rates, charges under axis bank are higher than to its competitor’s banks. Average quarterly balance maintenance charges are also high in axis bank. When I compare current a/c of axis bank with its competitors banks I found that AQB is broadly categorized for rural and urban areas under AXIS bank, but no such rural and urban classification is made by its competitors banks for its current account customers.

• • • •

Different DD and PO rates are applied by the banks according to the kinds of account facilities they are providing to their ultimate customers. Average quarterly balance is less and broadly categorized current a/c is offer by axis bank to its customers. As compare to its competitors. DD & PO charges are different for different current a/c holders in axis bank. After doing ratio analysis I found that Axis bank profit margin is increasing yr by yr which shows that Axis bank have high margin of safety. Its means sales are increasing .which is good for future growth.

In 2008 operating expense of Axis bank is low in comparison of yr 2009 which shows that in 2009 Axis bank does not manage its operating expenses efficiently. but in 2010 bank have less operating expenses as compare to 2009.

I also found that in axis bank have good return on net worth in 2008 which shows that axis bank generate good amount of profit through its share holders investment ,but in 2009 it decreased ,and 2010 it increased to 17.77% .

• •

Axis bank also generate good amount of through is net interest income in 2008 , but in 2009 it was slightly decreased . And 2010 it increased further. Axis bank net profit is also increasing year by year which is good sing for future growth and this growth also help them in attracting new investors & customers.

EPS is also increasing every years which shows that Axis bank market share value is increasing & market share is also increased in past few years.

RECOMMENDATION
82

AXIS bank should need to lower the charges rate if the balance falls below Average quarterly balance.

AXIS bank should work on their field networking and services to enhance more credibility.

A wide publicity to be given about the organization and its products through various means of communications to keep growth moments.

AXIS bank should target customers that are ranging between 25-30 age group because it was found that they are more interested in taking Business loan & to apply for new account

.

If AXIS bank wants to compete their rivals like ICICI & HDFC they should minimize, the AQB so, that they can increase customer database.

New and different product should be launched to attract more customers. Customer service should be improved. To eliminate the dissatisfaction proper workshop and awareness programs like campaigning are helpful and held on the client origination.

• •

CONCLUSION
83

My experience with Axis Bank Ltd. is outstanding. While working in Axis Bank I found that this bank has developed manifold in short period of time due to facilities and services provided to their customer and this growth rate can be keep it up if they start to go in semi-urban areas. In last couple of years they have opened new many branches and they should open many more. The working staffs are very co-operative in nature and due to that the bank will also get good benefit. Axis Bank has provided their customer Net-banking facilities and due to that transactions are done fast. Charges at Axis Bank are when I compare it with Yes bank and ICICI bank. Charges are high because Axis bank provides more variety of account to its customer. And when I compare Axis bank to HDFC bank charges of axis bank is less than HDFC bank. Axis bank also provide ATM services 24 hours , also give free balance enquiry To its account holder , it also provide addition services to its account holders like bill payment , tax payment, mobile all this addition services are free of cost . But Axis bank competitor charge for this services. Axis bank also provide i-connect facility to it’s a/c which is unique service introduced by axis bank which is plus point of axis bank against its competitors. ICICI is closest competitor of axis bank because there is slightly difference between charges and it also provides almost similar types of facilities. Axis bank categorized its account according to regional wise like metro city, urban, rural, semi-urban and charged according to persons income, average quarterly balance maintenance is also different for different account holder. Fee for non maintenance of quarterly average balance is charged by axis bank according to a/c holder’s category. But ICICI, HDFC charges quit similar fee for non-maintenance of AQB from there a/c holders. Past record of axis bank shows that net profit, net interest of Axis bank, is increasing year by year this is only because they offer more varieties of account to there customer according to there needs, business profile. And Yes bank, & other competitors of Axis bank does not provide varieties of account to there customer. They only provide two, three types of a/c. Market share of axis bank is also increasing year by year which is show in earning per share ratio as compare to its competitors In addition, Axis bank offers corporate restructuring advisory services, mergers and acquisitions advisory services, acquisition funding arranging services, infrastructure and project advisory services, techno-economic feasibility reports, and business plan
84

preparation and bid process management, as well as acts as debenture trustees and trustees for securitization issues. Market share of axis bank is also

BIBLIOGRAPHY

85

• • • •

www.axisbank.com www.google.com www.finance.india.mart.com Journals & Brouchers of Axis Bank Business and economics magazine Economics times

ANNEXURE - 1 INCOME STATEMENT
86

Currency in Millions of Indian Rupees

As of:

Mar 31 Mar 31 Mar 31 2007 2008 2009 Reclassified Reclassified Reclassified 10,099.1 -2,676.1 22,107.7 1,289.8 20,817.9 8,627.9 2,275.9 10,903.8 9,914.1 9,914.1 9,914.1 3,371.6 6,542.5 6,542.5 6,542.5 6,542.5 17,959.2 -5,796.4 38,015.2 1,907.6 36,107.6 14,869.5 4,890.0 19,759.5 16,348.1 16,348.1 16,348.1 5,756.7 10,591.4 10,591.4 10,591.4 10,591.4

Mar 31 2010

4-Year Trend

Revenues Other Revenues TOTAL REVENUES Cost of Goods Sold GROSS PROFIT Selling General & Admin Expenses, Total Other Operating Expenses OTHER OPERATING EXPENSES, TOTAL OPERATING INCOME EBT, EXCLUDING UNUSUAL ITEMS EBT, INCLUDING UNUSUAL ITEMS Income Tax Expense Earnings from Continuing Operations NET INCOME NET INCOME TO COMMON INCLUDING EXTRA ITEMS NET INCOME TO COMMON EXCLUDING EXTRA ITEMS

29,159.3 39,642.1 -19,093.9 27,301.0

46,867.3 62,405.3 2,247.0 3,043.8

44,620.3 59,361.6 20,357.5 25,704.1 6,133.5 8,876.0

26,491.0 34,580.1 18,129.3 24,781.4 18,129.3 24,781.4 18,129.3 24,781.4 ---

18,129.3 24,781.4 18,129.3 24,781.4 18,129.3 24,781.4 18,129.3 24,781.4

ANNEXURE – 2 Cash Flow Statement
87

Currency in Millions of Indian Rupees

As of:

Mar 31 Mar 31 Mar 31 2007 2008 2009 Reclassified Reclassified Reclassified 6,542.5 1,120.1 1,120.1 29.1 1,657.2 17.7 -763.8 1,986.3 10,591.4 1,593.0 1,593.0 151.8 1,043.1 213.2 -371.5 4,760.4 -244,927.6 -226,944.3 -4,417.4 126.4 -44,515.7 -48,806.8 ---720.8 -720.8 45,466.8 -1,488.1 -1,488.1 288,343.2 331,601.2 22.1 55,872.1 18,129.3 1,902.2 1,902.2 82.0 2,005.7 661.5 -2,093.4 8,370.7 -223,081.7 -194,026.2 -3,883.3 399.9 -91,764.6 -95,247.9 19,050.6 19,050.6 --388.6 -2,516.0 -2,516.0

Mar 31 2010 24,781.4 2,378.7 2,378.7 44.9 607.4 564.7 -1,672.0 13,561.3 279,669.7 239,403.4 -4,149.3 189.7 -46,793.1 -50,752.7 18,214.3 18,214.3 --39,031.7 -4,205.5 -4,205.5

4-Year Trend

NET INCOME Depreciation & Amortization DEPRECIATION & AMORTIZATION, TOTAL (Gain) Loss from Sale of Asset (Gain) Loss on Sale of Investment Asset Writedown & Restructuring Costs Other Operating Activities Provision for Credit Losses

Change in Other Working Capital -144,427.8 CASH FROM OPERATIONS -133,811.7 Capital Expenditure Sale of Property, Plant, and Equipment Investments in Marketable & Equity Securities CASH FROM INVESTING Long-Term Debt Issued TOTAL DEBT ISSUED Long Term Debt Repaid TOTAL DEBT REPAID Issuance of Common Stock Common Dividends Paid TOTAL DIVIDEND PAID Other Financing Activities CASH FROM FINANCING Foreign Exchange Rate Adjustments NET CHANGE IN CASH -2,273.9 34.9 -34,264.6 -36,503.7 17,128.1 17,128.1 --359.4 -1,117.4 -1,117.4 186,714.9 203,085.0 -5.0 32,764.6

297,383.1 239,210.0 314,306.3 292,250.5 106.6 25,138.8 -204.1 1,890.2

88

ANNEXURE - 3 BALANCE SHEET
Mar '08 12 mths Capital and Liabilities: Total Share Capital Equity Share Capital Share Application Money Preference Share Capital Reserves Revaluation Reserves Net Worth Deposits Borrowings Total Debt Other Liabilities & Provisions Total Liabilities 357.71 357.71 2.19 0.00 8,410.79 0.00 8,770.69 87,626.22 5,624.04 93,250.26 7,556.90 109,577.85 Mar '08 12 mths 7,305.66 5,198.58 59,661.14 33,705.10 1,384.70 590.33 794.37 128.48 2,784.51 109,577.84 78,028.44 16,569.95 245.13 Mar '09 12 mths 359.01 359.01 1.21 0.00 9,854.58 0.00 10,214.80 117,374.11 10,185.48 127,559.59 9,947.67 147,722.06 Mar '09 12 mths 9,419.21 5,597.69 81,556.77 46,330.35 1,741.86 726.45 1,015.41 57.48 3,745.15 147,722.06 104,428.39 29,906.04 284.50 Mar '10 12 mths 405.17 405.17 0.17 0.00 15,639.27 0.00 16,044.61 141,300.22 17,169.55 158,469.77 6,133.46 180,647.84 Mar '10 12 mths 9,473.88 5,732.56 104,343.12 55,974.82 2,107.98 942.79 1,165.19 57.24 3,901.06 180,647.87 296,125.58 35,756.32 395.99

Assets Cash & Balances with RBI Balance with Banks, Money at Call Advances Investments Gross Block Accumulated Depreciation Net Block Capital Work In Progress Other Assets Total Assets Contingent Liabilities Bills for collection Book Value (Rs)

CASE STUDY

89

COMPANY PROFILE With a central office in Mumbai, AXIS Bank has 841 branches and more than 3,600 ATMs in 521 locations across India. AXIS also has international offices in Singapore, Hong Kong, Shanghai and Dubai, with a focus on corporate lending, trade finance, syndication, investment banking, risk management, and liability businesses. In the financial year ending March 31, 2009, AXIS Bank reported net profits of USD $370 million – a nearly 70 percent growth over the previous year. CHALLENGES AXIS Bank is negotiating a variety of business challenges that are both unique to the organization and familiar to the industry as a whole, including high data volumes, rapid growth, tighter competition, and an increasing number of fraudulent and undesirable transactions. The bank’s top internal challenges include operational risk management, high personnel turnover rates, tighter regulatory demands, on-site internal audit gaps, and meeting customer requirements in a competitive market. India has also been affected by the recent global downturn, which has changed how top management in every organization, including Axis Bank and regulators, view risk within the enterprise. The audit committee is demanding mechanisms that increase confidence in internal audit processes and technical practices. The AXIS audit team also needs to analyze 100 percent of its corporate transactions, negotiate multiple data platforms, access source data without compromising integrity, and achieve a more standardized, repeatable approach to data analysis.

CHALLENGS FACED BY AXIS BANK

90

Processing time for large volumes of data Mitigating operational risk Accessing data

• •

SOLUTION After reviewing multiple technology solutions, AXIS managers chose ACL audit analytics to support a strategic audit and risk monitoring plan. The team crafted several key ACL goals and developed more than 50 ACL scripts to monitor daily transactions and identify exceptions such as income leakage or regulatory and compliance violations. ACL extracts data from the company’s backup server during non-peak hours and analyzes this data to generate exception reports, which are automatically sent to the appropriate stakeholders. Extraction, analysis and report distribution used to be performed manually, but with ACL, these key steps are now automated without any human intervention. AXIS Bank also took an innovative approach to its work plan by dividing audit staff into three teams responsible for supervising ad-hoc analyses, data analysis automation, and fraud assessments and investigations. These teams work from the central Mumbai office, but ACL analytics are now being used to strengthen controls in a number of additional bank departments and offices KEYBENEFITS • • • Direct access with full population data coverage»» Time savings, fewer data anomalies and quick »»risk mitigation Income recoveries, costs savings and higher »»audit confidence

RESULTS

91

The AXIS Bank audit team has successfully used ACL software to implement a company-wide monitoring and data analysis strategy. Transactions from the bank’s 841 branches are routinely analyzed and exceptions are quickly delivered to appropriate internal stakeholders. Trend analyses show that total data deviations have dropped by approximately 30 to 50 percent since the ACL implementation. The team has a direct database link and can analyze entire data populations with almost no delay between transaction and analysis. This full coverage has boosted confidence and eliminated inadvertent biases from limited sample sizes. By automating data analysis with ACL, the AXIS audit team has been able to cut processing times by 50 to 60 percent and has reduced the resources required for analysis by 20 to 30 percent – freeing audit staff to perform other value-added activities. Providing advance exception reports to field auditors has also cut on-site exception verification times by 20 percent – a number that AXIS expects will rise to 50 percent as the process matures. Off-site data analysis makes it easier for auditors to plan field audits and has enabled the department to enhance its audit coverage without adding more staff members. Most dramatically, the AXIS ACL implementation has identified significant revenue leakages and over 50 percent of the detected shortfalls have already been recovered. Unusual or suspicious transactions are easier to identify and the team has detailed historical data to analyze patterns at the branch level. With a focused, ongoing ACL data analysis strategy, AXIS is effectively addressing key operational risks and providing solutions that increase confidence and regulatory compliance

SYNOPSIS
92

Company Name – AXIS BANK Student Name – RAUSHAN AJIT Industry Guide – Mrs. CHANDNI GARG Faculty Guide – Mr. RAHUL CHANDRA

The objective of this project was to gain an insight and in depth knowledge about banking products of AXIS BANK, & Compare services being provided by axis bank with major competitor in the market (ICICI,HDFC,YES BANK).

Perception about Industry Guide My industry guide Mrs. Chandni Garg, has been of immense help during the entire period of my summer internship. It is only under his guidance that I have been able to complete my report and make it as useful as it is. He has been a wonderful mentor, who has given me an understanding of entire products & services being provided by AXIS BANK to its customer and overview of core banking also. I would love to work under his guidance in future.

93

Sign up to vote on this title
UsefulNot useful

Master Your Semester with Scribd & The New York Times

Special offer for students: Only $4.99/month.

Master Your Semester with a Special Offer from Scribd & The New York Times

Cancel anytime.