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DARWIN SCHOOL OF BUSINESS As part of the summer training project completed in HCL Infosys Ltd. under the guidance of
Mr. Susmit Das Senior Sales Manager HCL Infosys Ltd. Guwahati, Assam
By, Shibajee Bhattacharjee 3rd Semester, MBA
I take this opportunity to express my gratitude to all those who supported and helped me in successful completion of the project and without whose constant help, support & guidance, it would not have been possible for me to accomplish this report. At the outset, I would like to extend my heartfelt thanks to Mr. Susmit Das, Senior Sales Manager, HCL Infosys Ltd., Guwahati, for providing me with the opportunity of doing my summer internship under him. I would like also to thank the retailers across who provided their valuable time in responding to my queries. I extend my sincere gratitude to Mr Biswaroop Bhattacharjee for providing me such a scope. Lastly, I would also like to thank all the respondents who spent their valuable time in responding to my queries. With Best Regards Shibajee Bhattacharjee
I hereby declare that the project report entitled “Consumer perception about HCL laptops in Guwahati” is an original piece of work. It is a record of independent study carried out by me in partial fulfillment of the requirements of course curriculum for the degree of Master of Business Administration (MBA) from Darwin school Of Business, Guwahati. As far as my knowledge and belief, the matter contained in this Report has never been published or submitted to any other University or institute for certification.
Date: Place: Shibajee Bhattacharjee 3rdSemester Darwin School of Business
This project has been carried out while working as a summer intern in HCL Infosys Ltd. Guwahati, Assam. A lot of effort has been put in order to cover extensively the laptop market in Guwahati. The study has been conducted to get an idea about where the company stands with respect to its competitors in Guwahati. All the necessary information have been gathered from Retailers regarding the sales, consumer buying behavior, variety in laptops, promotional measures & its effects. Efforts have also been made to avoid the feedbacks received from biasness. To get a holistic view of the entire market, customers were randomly selected to get an idea about their brand awareness, tastes & preferences etc. Many interesting facts and figures have come out in course of study. Every endeavor has been made to keep the result meaningful as well as fruitful. For the convenience of the study the whole project is mainly divided into four different Chapters. Chapter1: Introduction of the company, mission, vision, objectives, etc. Chapter2: Details about the objective of the study, methodology i.e. preliminary study, data collection, tools, sample size, analysis, scope and limitation of the study. Chapter 3: Findings & Analysis of the study, Market strategy, SWOT Analysis Chapter 4: Deals with the recommendation and conclusion of the project.
Further, I solemnly declare that all information furnished in this project is true to the best of my knowledge.
Senior Sales Manager.” NAME OF THE INSTITUTE: Darwin School of Business.EXECUTIVE SUMMARY • TITLE OF THE PROJECT: “Consumer perception about HCL laptops in Guwahati. Guwahati. Guwahati. To study the various sales promotional schemes offered by different laptops manufacturing companies to attract customers. Data analysis technique: Data gathered during the investigation have been analyzed in a sequential and logical manner.. Assam NAME OF THE ORGANISATION: HCL Infosys Ltd. Other objectives of the study include: To find out the market share of different brands of laptops in Guwahati To know about brand offering maximum variety. ORGANISATIONAL GUIDE: Mr. HCL Infosys Ltd. Assam.G. Assam. Data Source: Primary. To understand the consumer buying behavior. Data collection method: Data have been collected from both primary and secondary sources. Percentage method has also been used for easy calculations & summarizations of the findings. Well-structured questionnaires comprising of open and close ended questions was used. R. OBJECTIVES OF THE STUDY: The main objective of the study was to understand the market condition of laptops manufactured by different companies with the help of primary data collected from Dealers and Customers. Separate questionnaires have been formulated for Dealers and Customers as per the requirements of the project. 5 . DURATION OF THE SUMMER INTERNSHIP: Two Months.B Road. • • • • • • METHODOLOGY: Type of Research: Exploratory. Susmit Das. Sundarpur. Guwahati.
Sampling plan: The sample was selected on the basis of convenient sampling. This study has been undertaken to analyze the consumer perception about HCL laptops and to know the factors influencing consumer buying behaviour while purchasing laptops. 6 . Scope of the study: The study is confined within the areas of Guwahati. Target Population Dealers Customers Guwahati 9 50 Data Collection Mode: Direct Personal Interview with the help of a well framed questionnaire (Both open and close ended questions) Report presentation format: Tabular cum graphical method was used for report presentation and easy analysis of the findings. Sample Size: The sample size has been shown with the help of the following table. The sample size was decided on the basis of size of the population. For dealers the population was finite whereas in case of customers it was infinite.
3 Product Profile. Sources of Data. 2. 3.Particulars 1.3 Research Design.3 Customer feedbacks in Guwahati.5.4 The Sampling Plan. 1.4 Overall Findings.5 Marketing Strategy. Project Introduction. 1. 3. 3.7 Distribution Channel.1 Company Profile.5. 2.5.4 Objectives of the study. 2.1 Introduction. 3. 3. 2.5. 2. 2.5 Analysis Technique.1 2.6 Advertisement. 3.8 SWOT Analysis.2 Chairman Profile. 1. 7 .2 Need For Research.5. 2.2 2.1 Introduction 3. 2.5 Research Methodology. 2. Introduction to the company. 3. 3.2 Findings of Guwahati market. Data Collection Method.3 Scope of the study. Findings & Analysis.
4. 5. 7. Limitation.1 Recommendation & Suggestion.2 Conclusion.2 Questionnaire for Customer. 8 . Bibiliography. 5. 6. Appendix. 4.4. 5. Recommendation & Conclusion.1 Questionnaire for Retailer.
a Networking OS and a Client Server architecture. IT Hardware. He founded HCL in 1976 in a Delhi "barsaati". Indigenously developed an RDBMS. Infrastructure Services. HCL has a turnover of over US$4billion. In 2005. 16-bit processor based micro-computer.000 PC. HCL Technologies Ltd issued an IPO and became a public listed company. HCL introduced bit sliced. In 1978.Core Xeon 5000 Processor. while HCL Infosystems deals in the IT. BPO Services. Office Automation Products & System Integration arm focused on the Indian market. HCL developed the first indigenous micro-computer at the same time as Apple and 3 years before IBM's PC. and Distribution of Technology and Telecom products in India.000 employees of diverse nationalities. HCL became the largest IT company in India. HCL entered into a joint venture Hewlett Packard and HCL-Hewlett Packard Ltd. In 1988. a Networking OS and a Client Server architecture in 1983. In 1999. HCL Indigenously developed an RDBMS. HCL set up first Power PC architecture design centre outside of IBM. including several IT and Technology majors. In 2001. software businesses of HCL Infosystems and HCL Technologies were merged. Today. In the same year HCL ventured into software services. Application Services. at the same time as global IT peers. The joint developed multi-processor Unix for HP and heralded HCL's entry into contract R&D. Communication. In 1997. HCL BPO was incorporated and HCL Infosystems became the largest hardware company. operating across 17 countries including 360 service centers in India. In 1980. Today. HCL has 45. In the same year HCL Infosystems launched sub Rs.10. The HCL Enterprise comprises two companies listed in India: HCL Technologies and HCL Infosystems. HCL Infosystems became the first company in India to launch the New Generation of High Performance Server Platforms Powered by Intel Dual . HCL Technologies is the IT and BPO services arm focused on global markets.1 Company Profile HCL HCL (Hindustan Computers Limited) is a leading global Technology and IT enterprise whose range of services spans Product Engineering and Technology Development. Major Achievements of HCL • • Developed the first indigenous micro-computer in 1978. HCL Infosystems was formed. In 1991. was formed. HCL has global partnerships with several leading Fortune 1000 firms. In 2006. In 1986. 9 . HCL introduced fine grained multi-processor Unix-3 years ahead of "Sun" and "HP". Shiv Nadar is the founder of HCL. In 1983. In 2002.1. Systems Integration.
1989 .The Company set new industry standards with the launch of D and K class HP 9000 Business Servers complemented by J class HP 9000 Workstations. HCL becomes the largest IT company in India. 1996 . HCL Finance & Investments Ltd is the subsidiary of the company. each a leader in its own field. political uncertainty coupled with deferment of capital expenditure by the Government Departments. 1986 . The object of the company is manufacturing of and leading in complete range of Mini Computers Micro processor based systems. tight liquidity position in the market. simultaneously with the world wide launch of these products by Hewlett-Packard Co. The technical collaborator of the Company Hewlett-packard. Electronics Instruments.The company was established on 17th April. In 1991.The performance was adversely affected due to rise in dollar exchange rate. is the second largest computer company in the world. these two companies. It has some of the finest laboratories and manufacturing facilities in the world.• • In 1986. decided to join hands. And soon after HCL Hewlett-packard was launced.The company entered into an agreement with Hewlett packard of US for the sale and leaving of the Super Mini and Mainframe computers to be manufactured by Hewlett in India. 10 . HCL introduced fine grained multi-processor Unix-3 years ahead of "Sun" and "HP". Micrographic and reprograhic equipment and manufacturing and marketing of electronic EPABX systems and electronics Teleprinters. .
as a part of the prestigious DoE award of Excellence. the nodal department of the Government of India for development of electronics industry awarded the First Prize to the Company in the area of computer systems. To meet critical requirements within 4-5 hours. . . Manuel F. Mr. resigned from the Board of Directors 11 .The Company has the largest network of spare-stocking locations. Diaz.the PA-8000.The Company also recently announced the introduction of the most powerful Workstations in the world based on the latest 64-bit processors from Hewlett-Packard the PA-8000. . Bob Robertson. Suresh Rajpal. Alternate Director. .The Company set new industry standards by launching the most powerful Workstations and Servers in the world based on the latest 64-bit microprocessors from Hewlett-Packard .The Company commissioned its second state-of-the-art manufacturing facility at Sedarpet near Pondicherry.Mr. Director.The Company has the best skilled manpower created through years of Campus recruitment and training at In-house Training Centres and by providing Management Training in the best Management Institutes. the company has tied-up with Indian Airlines to deliver spares in major metro cities. supported by Test and Repair Centres which reduces the inventory level and increases the spares availability at any time. .The Department of Electronics (DoE).The Company further extended its indigenous Infiniti range of business computing products as it introduced the Enterprise Class Infiniti Super Server and the Infiniti ELS range of workgroup servers. 1997 .. . Director and Mr.
The Office Automation division has recently launched digital copiers and multifunctional products from Toshiba and opened service centres to cater to the increasing number of walk-in customers for service of Nokia cellular phones. Ajai Chowdhry as Chairman and Chief Executive Officer with effect from 5th November.The Board of Directors unanimously appointed Mr. Korea to market and support their range of Key Telephone 12 . Cybercafes. .The Office Automation Division has entered into a relationship with Samsung.The Company tied up with Lucent Technologies as an integration partner for its SYSTIMAX range of structured connectivity solutions.f. . 1998 .e. .OW! initiative targeted at the internet market with a range of services from providing complete infrastructure to ISPs.The Company tied-up with Intel Corporation for Server technology. . to corporate Intranets.of the Company w. 25th September. resulting in the introduction of the Infiniti Global Line range of PC Servers which incorporate building blocks from Intel and are integrated and tested extensively for Indian condition.The Company launched its WWW. 1999 . Infokiosks and E-Commerce.
.The Office Automation Division tied up with InFocus. Next Call Centre. . resulting in launch of preloaded systems and beta testing for future technology and product like Windows 2000.The Office Automation Division of the company has been recognised 13 . the Internet start-up of HCL Infosystems. . . and media group. . has launched the Nokia professional Centre (NPC) in Chennai as part of the expansion programme to open Nokia centres in India which will enable customers to choose the right model and accessories suiting their life style. USA.Systems. . Asian Age. . have set up a joint venture called Asian Age Infinet. . for lates version of operating systems.HCL Infosystems Ltd has launched in India the Swedish major Ericsson's Generation X Business communication too.The Company entered into an agreement with US-based Infocus for distribution and technological support of the latter's data and video projection products in the country.HCL has launched a new range of PCs (Ultima and Elite models) under its BeanStalk range of PC's at its Pondicherry plant.The Company tied-up with Microsoft Corp. 2000 . The tie-up has been successfully implemented across five locations in the country.HCL Infinet. for marketing and supporting their range of LCD projectors.HCL Infosystems Ltd.The Frontline Division has tied up with Novell to become the largest Novell Authorised Support Centre.
. Ahmedabad.HCL Infosystems has entered into a tie-up with BroadVision for providing personalised e-business applications to is clients. launched its value added internet services in Hyderabad. . services.for level 1 in business excellence. Internet.com.. the Internet services subsidiary of HCL Infosystems. Gurgaon. . Singapore.HCL Infosystems Ltd. Coimbatore. . Ltd. . one of the largest distributors of books in the country. television within the 14 .The preferential allotment of equity shares/Warrants upto 2% of the issued equity share capital of the company. www. platforms and network infrastructure. the Internet subsidiary of HCL Infosystems. to sell books online through its soon-to-be-launched portal. has implemented BroadVision B2B Technology for East Lifestyle Corporation Pvt.HCL Infosystems Ltd... launched its business-to-consumer (B2C) horizontal portal. the new internet services subsidiary of HCL Infosystems. .HCL Infinet Ltd.HCL Infinet. . have entered into an alliance for use of ES7000 range of servers and associated hardware and middleware storage solutions. has tied up with UBS Publishers' Distributors Ltd.. Pune and Thiruvananthapuram. and Unisys.hclinfinet. Noida. Jaipur. Bhopal. Faridabad. . a US-based provider of e-business solutions. a media and e-commerce corporation with interests in print.HCL Infinet.HCL Infosystems has launched HCL BenaStalk personal computers powered by Intel Pentium III 700 Mhz processor for the home segment.
1.The Company has introduced new products under Infiniti 2000. Busybee and Beanstalk..45. HCL is the first indian IT company to introduce this kind of certification program in India. of equity shares of Rs 10/.The Company Introduced Channel Support Certification program. a technology integration company. 15 . Ltd. against Rs 1450 lacs subscribed in the previous quarter. a media and e-commerce corporation.000 No.HCL Infosystems. 2001 .3 series desktop. This ensures uniform quality of support across the country. indicating highest safety.. . Infinite Global Line Servers. a subsidiary of HCL Infosystems Ltd. .timeframe of 50 days..in collaboration with the US-based Pitney Bowes. . has bagged the award for the Top PC Vendor by at the Dataquest award ceremony. Singapore. . has implemented BroadVision B2B technology for East Lifestyle Corporation Pte.The Company has launched digital mail inserting systems -.00. . Ltd. by the subsidiary HCL InfiNet Ltd.have been allotted at par. 5 series tabletop and 8 series -. .ICRA has assigned an `A1+' rating to the Rs 50-crore enhanced commercial paper programme of HCL Infosystems Ltd.FEC Infosystems Pte.
64 per cent stake amounting to 14.HCL Infosystems Ltd. application service providers. from 4.HCL Infosystems is setting up a managed off-shore development centre at its Noida software development facility for Stratech Systems -the Singapore-based IT systems and technology developer. has launched an authenticated payment gateway for its portal. -HCL Insys says it is the No. .HCL InfiNet Ld. banking and finance.Financial institutions hiked their stake in HCL Infosystems Ltd to 7.Ezeebee. in association with Citibank to enable customers to carry out secure transactions online including buying Internet access.51 per cent representing 23.HCL-Infosystems is entering the call centre business.7 lakh shares in the previous year.. . . targeting new market opportunities in segments such as Internet service providers. 16 .HCL Infosystems and Intel have jointly launched an e-business solutions programme. launched a consumer friendly Internet appliance (IA) -. The company has tied up with US-based Stratasoft to offer consultancy services to clients entering the call centre business. www.9 lakh shares as on June 2001. the Internet services subsidiary of HCL Infosystems..1 PC Co in India in 2001.hclinfinetcom. . 2002 -HCL Insys joins hands with Sun Microsystems India to provide end-to-end solutions to business. .
the latest speech Recognition software. gaming tool. DVD player. live television (including recording of TV programmes). -HCL Infosystems introduces mailing system of Pitney Bowes. -HCL bags Toshiba gold Award for the second time for the overall copier sales and marketing performances. Web browser and video recorder 17 . the Digital mail finisher and post perfect.-HCL Tech restructures its treasury Investment portfolio. radio. -The company has launched HCL Beanstalk Media Center PC The new product will offer user a single remote control device controlling music system. -HCL Info registers 245% growth in their net profit for Q4. OfficeRight. -HCL Infosystems launches its 'Bean stalk CD surprise' to promote PC sales. radio and TV games on a personal computer with a keyboard. MP3 player. 2003 -HCL Info launches Dragon Naturally speaking. -HCL Infsys receives the project to completely automate the Value Added Services(VAT) of Andhra Pradesh. DVD. -HCL Insys launches the Toshiba Portege 3500 series Tablet PC in the nation. -HCL provides technology for new police command centre 2004 -HCL Info forays into digital entertainment sector -HCL Infosystems has launched a new computer that will have multi-functional capability of a television. and digital franking systems.
On July 14. as HCL Overseas Limited.990 -HCL Infosystems launches Toshiba's notebook PCs 2006 -HCL inks 5 year pact with Dish TV -HCL Info sets up Enterprise Response Centre in Mumbai 1991 . the name of the Company was changed to HCL Consulting Limited. 2005. 18 . -HCL Info unveils PC for Rs 12. The Company changed its name to HCL Technologies Limited on 6th October 1999 to better reflect the line of activities of the Company. The certificate of commencement of business was received on 10th February. 1994.HCL Technologies Limited was originally incorporated on 12th November.-HCL touches one lakh milestone in desktop sales -HCL Infosystems announced the launch of its new range of Infiniti Global Line 2700 series with Dual Intel Xeon processors promising to deliver faster speeds for enterprise applications -HCL Info launches new MP3 player -HCL Info ties up with Union Bank -Unveils 'RP2 System' a new technology which will ensure uninterrupted power supply to computers 2005 -Launches Micro Balanced Technology Extended (BTX) Form Factor for desktops in India on February 10. 1992.
The Company has one of the largest software development infrastructures in India. wireless communication and component based object technologies like COM. has a rich heritage in technologies like the Internet and e-Commerce. 1998 The Company started addressing the markets in Europe and Asia Pacific. AS/400 to enterprise servers like IBM Mainframes. which comprises sevensoftware factories. This state-of-the-art infrastructure. to global organisations. Internet telephony. ASIC/VLSI design and testing. satellite communication. networking and internetworking. telecom. also offers strategic methodology consulting led services through its wholly owned subsidiary Intelicent Inc. is designed to take advantage of the high productivity and scalability as well as the relatively lower cost of software development in India.. embedded software.The 50:50 joint venture with Perot Systems Corporation in the year. 1996 . DCOM and CORBA. Microsoft platforms. The company The Company has the capability to work with a wide variety of computing platforms ranging from Open Client Server systems comprising all flavors of UNIX. provided access to high value client base of Perot Systems.HCL provides new technology development services to its clients. 19 The Company .
The issue includes a Book Built Portion of 1.1-billion semiconductor company.000 equity shares. .80. .The Company will set up an offshore development centre for the . a wholly owned subsidiary of HCL Technologies will invest 20 .000 neq equity shares of Rs. of Rs. a supplier of process control and yield management solutions for the semiconductor and related microelectronics industry. in India. The company HCL Technologies Technologies has created wholly-owned subsidiaries to cater to specific geographic regions.HCL Comnet.20. .HCL Comnet.000 equity shares and Fixed Price Portion of 14. 1. announced on November 11 that it has signed a five-year contract with Gtech and Kla Tencor. Conexant Inc. the wholly-owned subsidiary of HCL Technologies in association with its new partner Globeset Inc.. is scouting for large Internet Service Providers and payment gateways in India to introduce Net security management solutions. 4/.27. 100 per cent owned by the company. Its major subsidiary is HCL America.1999 The company announced its public issue on November 10th.each. 2000 .The Company has set up a dedicated offshore development centre in Chennai for KLA-Tencor Corporation.00.42.
the new Internet services subsidary of HCL Infosystems. has tied up with UBS Publishers' Distributors Ltd. . . to split each equity share of Rs 4 into two equity share of Rs 2 each. Technologies .HCL Technologies. support.The Company launched the second Nokia professional centre in New Delhi. a provider of personalised e-business applications. subject to necessary approvals.HCL Technologies has entered into a tie-up with BroadVision Inc.HCL Technologies has approved. . one of the largest distributors of books in the country for its soon to be launched portal to sell books on-line. in a move to further strengthen its position in the infotech sector. the Shiv Nada controlled software major.Rs. 21 . has decided to extend its product base and focus on a range of high value-added products and services. . . particularly internet technology. .HCL Infinet Ltd. related areas. .HCL Technologies. 20 crore in the next one year to set up a network operation centre in Delhi and has tied up with Hewlett Packard.Goldman Sachs has rated Infosys Technologies and HCL Technologies as market outperformers and amongst the best quality names in the industry. services. to act as a distributor for the latter's customised software. second among the chain of centres planned by the company across the country. infotech company HCL is in the process of acquiring companies in both Europe and the US as part of its expansion drive. has invested in five venture capital funds that specialise in high technology. maintenance and other related activities.Armed with 0 million incash reserves.
a fully-owned subsidiary of HCL Technologies.HCL Technologies has entered into a strategic alliance with Nasdaq-listed Vitesse Semiconductor ot develop software solutions for global networking markets. HCL Technologies 22 .HCL Technologies Ltd will be acquiring about 40 per cent equity stake in an Indian networking product company as part of its incubation programme. . with NCR Corp. to develop customer relationship management.The Company has signed a five-year strategic partner agreement. . store automation and payment system..The Company signed an agreement with Toshiba Information Systems of Japan to set up an offshore development centre in India. 2001 .. .HCL Comnet Systems & Services Ltd. is entering into the business of Web-enabling applications through the launch of demand-chain management solutions.HCL InfiNet has been rated the best among 16 Internet service providers by ZDNetIndia. In the first phase.com. .The Company is setting up a dedicated offshore centre for Vitesse Semiconductor for design and application support services. .Shiv Nadar-promoted HCL Technologies Ltd is looking at the possibility of opening a software technology development centre in China. . . a technology portal and magazine.HCL Technologies October 29 announced that it would pick up 100 per cent stake in Northern Ireland-based IT-enabled services company Apollo Contact Centre in two phases. for the Japanese company.
2002 announced a 100% acquisition of Gulf Computers Inc. especially in the areas of Investment Banking.a management consulting firm . as member on its board of directors.a. Asset Management and Private Banking. wherein the Company has identified the retail vertical as a high focus area. a joint venture of HCL Technologies.HCL Technologies today announced the appointment of Anupam Puri.5 million from British Telecom (BT).HCL Perot. 2002 that it has entered into a joint venture with m. leading global IT services company.to address software services opportunities in Global Finance Markets. in synergy with HCL Technologies rebalanced business portfolio and growth strategy. It is setting up a development centre in Woking. on August 19. partners . 2002 23 . management consultant with McKinsey and Co. USA. . Worldwide. . -HCL Tech.would pick up 90 per cent stake in Apollo Contact Centre for . is now backing them up with centres in the UK and US. would pay . to the JV. South of London and plans to add another in Dellas by the end of the year.HCL Technologies Ltd announced the formation of a strategic technology joint venture with Jones Apparel Group. m. HCL Technologies. an increased surge in IT spending in the retail segment is manifesting itself and the market is expected to grow to USD 35 billion by 2005. . The joint venture is a pioneering initiative. Jones Apparel Group.5 million either directly or through any of its subsidiaries to acquire 90 per cent equity in Apollo Contact Centre.HCL Technologies Ltd on June 1.Initially. -HCL Technologies Ltd announced on August 16.a. Inc. 2002 . Inc. the owner of Apollo Contact Centre. which already has two levels of re-dundancy in Delhi and Bangalore. partners brings a wealth of domain expertise and clients including many of the top Global Investment Banking firms. a Fortune 500 Company.
-HCL technologies Ltd has informed BSE that Mr Vineet Nayyar. HCL Infosystems Ltd. 2002. enabling the company to become the first member of the 'SuperH Design Agency' Program -Members approve Scheme of Arrangement between the Company.. 2003. a USA based company. -Partners with Alayance. HCL Infinet Ltd -Receives 0 ml BPO deal from BT Group. to provide implementation support for customer projects -Wins mandate from Airbus Industries for the development of embedded software for the system data acquisition computer of the A-340 flight warning system -HCL Comnet. the leading supplier of multimedia reduced instruction set computing (RISC) central processing unit (CPU) cores. The Board of Directors has been expanded with the induction of three new members.Mr Amal Ganguli.owned flagship of HCL Technologies. a US based customer contact solutions Company. 2003 -HCL Technologies Ltd has informed BSE that Mr Anupam Puri Director resigned from the Board wef May 08. Director has resigned as Director of the Company with effect from on December 19. to enhance Enterprise Application Integration expertise -Signs agreement with SuperH Inc. a wholly.announced a strategic alliance with Sento Corporation. UK's telecom service provider -Inks pact with Questa Corp. Mr Cyril Shroff & Mr Subroto Bhattacharya. to offer expert design 24 . secures Rs 31 crore network management order from National Insurance Corporation (NIC) -Partners with Magma Design Automation Inc.
154 equity shares of Rs 2/. -Registered Office changed to Nehru Place. 2003 and it was furthur resolved at the meeting not to fill in the vacancy caused by his retirement. and HCL Infinet -Joins the Xperts program of Xilinx Inc (Nasdaq:XLNX). the worldwide leader of programmable logic solutions -Signs a multi.year.075. 2003 allots 7. a leading supplier of integrated circuits for the personal and networked computer and communications markets -Pursuant to Scheme of Arrangement between HCL Infosystems Ltd. New Delhi -Hcl bpo head Sujit Bakshi quits the company -HCL announced that it has reached an agreement with Perot Systems to divest its stake in HCL Perot Systems for USD 105. Director of the company.million dollar collaborative IT co-sourcing contract with AMD. 2004 -has formally announced that it has bought out the 49. -US firm acquires HCL's equity in Joint Venture -Hcl Technologies Ltd has informed that Ambassador Richard Burt. HCL Technologies.each fully paid up to the shareholders of HCL Infosystems Ltd. 25 . HCL Technologies Ltd. This is for an all cash consideration. the Merger Committee of HCL Technologies Ltd on August 30.services for leading edge integrated circuit designs -High Court sanctions Scheme of Arrangement between HCL Infosystems.5 per cent equity shares of erstwhile HCL Perot Systems (HPS) from their joint venture known as Aircom HPS Wireless Services (AHWS). has retired by rotation at the Annual General Meeting of the Company held on December 20. HCL Infinet Ltd and their respective shareholders and creditors. multi. as approved by Hon'ble High Court of Delhi.3 Mn.
2005 .-Hcl Technologies Ltd has informed that the shares of the Company have been delisted from Delhi Stock Exchange (DSE) wef January 23.e. Tokyo -HCL Technologies Ltd today (July 13. December 22. by the British Standards Institute (BSI) on August 27. to strengthen its software development capabilities. -HCL Technologies Ltd has informed that the Company has on May 18.Enters into an agreement with Agere Systems a global leader in Semiconductors for storage. 2004. -HCL Tech Sets up Insurance Solutions Center in Chennai -HCL Technologies has entered into a strategic tie-up with IBM Rational Software. 2004 announced the appointment of Stuart Drew as Director (Europe) Global Insurance Practice -HCL Technologies display new set of software solutions based on Microsoft's Smarter Retailing Initiative -HCL Tech arm ties up with Cicada -HCL Technologies named Microsoft Global Systems Integrator Partner -HCL Technologies unveils latest RFID based asset management solution at ESEC.f.BPO delivery centre in Chennai gets BS7799 certification. a framework based Computer Systems Validation (CSV) methodology for the development of robust software applications in the Life Sciences arena. 2004) announced that the Company has been conferred the prestigious Excellence in Education Award for 2004 by the Life Office Management Association (LOMA) . a division of IBM. 2004 -Introduces CrosSView. 2004. -Delist from the Madras Stock Excahnge Limited (MSE) w. wireless data and public and enterprise networks. 26 .
a world leader in delivering software and services that enable businesses to manage their enterprises and maximize the value of their IT assets. Media & Entertainment in North America. Vice President of Retail. -SEBI ties up with HCL Technologies for market surveillance solutions -HCL Technologies forms joint venture with NEC. Japan announce strategic partnership -HCL's Infrastructure Services Division ranked a 'Strong Performer' in Remote Infrastructure Management by an International Research firm 2006 -HCL Technologies & Qumas signs distribution agreement -HCL Tech joins hand with Wavesat -HCL Technologies Launches RoHS Compliance Management System For Medical Device Users -HCL enters m outsourcing deal with Teradyne of US -HCL Launches Trusted ICT Infrastructure Platforms for BPO-ITeS Segment -HCL appoints Karan Puri Sr. Insurance & Financial Domain to Europe -HCL Technologies & EXA.Signs MoU with the Supercomputing Facility for Bioinformatics and Computational Biology (SCFBio) at IIT Delhi to work collaboratively on high-end projects in the area of drug discovery and development including genomics and protemics projects. Japan -HCL Technologies launches easy Labelling Solution for US FDA's SPL -HCL Technologies & Talent & Pro enter into partnership to provide solutions in Banking. .. 27 .Forms partnership with Compuware Corporation.
-HCL Technologies has forayed into an alliance with 0 million Saudi Arabian company Advanced Electronics Company (AEC) to implement IT projects in West Asia. to provide engineering services that will support the improvement of the C-27J Spartan production line. -HCL Technologies Ltd on June 18. -HCL Technologies Ltd has announced that Vineet Nayar.HCL Technologies forms strategic alliance with Eckler to strengthen Insurance Domain expertise -HCL Technologies Ltd and Advanced Electronics Company (AEC). have signed an Agreement to implement IT (Information Technology) projects in Saudi Arabia.-HCL Technologies & Sage sign Alliance to develop Private Wealth Management Solutions -HCL Technologies Ltd has inked pact with Canada based electronics manufacturing services company Celestica Inc to jointly design and manufacture electronic products for global original equipment manufacturers (OEMs) 2007 . a Riyadh-based Economic Offset Program Company. President of the Company will assume the CEO chair with effect from October 16. Important Milestones of HCL 1976 28 . Shiv Nadar will be the Chairman and Chief Strategy Officer of the Company. 2007 announced a US million contract with Alenia Aeronautica. 2007.
1991 .Hindustan Computers Limited (HCL) born.HCL Infosystems is formed. stake divested in 2003. 1997 . 1988 .JV with Perot Systems.JV develops multi-processor Unix for HP-heralds HCL’s entry into contract R&D. 1983 .1 amongst top ten computer giants..HCL introduces fine grained multi-processor Unix-3 years ahead of “Sun” and “HP”.HCL becomes the largest IT company in India. USA. 1977 .Data Quest marks HCL No. and Hewlett Packard. . partner to form HCL-Hewlett Packard Ltd.Distribution alliance formed with Toshiba for copiers.HCL Ltd.HCL introduces bit sliced. 1980 . a Networking OS and a Client Server architecture. 1978 . . 1999 29 .Distribution alliances formed with Ericsson Switches and Nokia Cell phones. 16-bit processor based micro-computer.HCL successfully ships in-house designed micro-computer at the same time as Apple. 1994 . The Indian computer industry is born. 1986 .Indigenously develops an RDBMS. 1990 .marks advent into software services.HCL's R&D spun-off as HCL Technologies. at the same time as global IT peers. .
2001 . Japan. KLA Tencor. Inc.Strategic alliance forged with Jones Apparel Group.Accorded leader status by Meta Group in Offshore Outsourcing. GTech.000 mark.JV with NEC.HCL Infosystems becomes largest hardware company. 2004 .. . Cisco. . 30 .DSL software formed. won from British Telecom.1 PC 4th year in a row. Northern Ireland.HCL integrates all group employees under hcl. NEC among others.HCL sets up first Power PC architecture design centre outside of IBM.in domain.Software businesses of HCL Infosystems and HCL Technologies merged.HCL is India’s No.Formation of Global Board of Directors. . . 2002 . .Infrastructure services division launched to address emerging global needs. 2003 . .JV with Deutsche Bank.HCL manpower crosses the 20.Acquired British Telecom’s Apollo’s contact center in Belfast.Strong pursuit of nonlinear strategy to widen services portfolio.Largest BPO order ever outsourced to an Indian BPO firm. 2005 . . .Large contracts won from Bankers Trust. .HCL BPO Incorporated. . .Completes buy-out of JVs with Deutsche Bank and British Telecom's Apollo Contact Centre. several JVs and alliances formed. .Landmark deals signed with Airbus and AMD.Initial Public Offering made by HCL Technologies Ltd. . a fortune 500 company. 2000 . .HCL signs Software Development Agreement with Boeing for the 787 Dreamliner program.
. HCL’s latest offering runs on a Celeron 400 MHz processor and has a 512 MB DDR II RAM. . “The next generation products will run fit into one’s pocket.HCL Forms a Strategic Partnership with APPLE to provide Sales & Service Support for iPods in India.HCL Infosystems First in India to Launch the New Generation of High Performance Server Platforms Powered by Intel Dual .990. But that no longer seems to be the case.HCL Infosystems showcases Computer Solutions for the Rural Markets in India. 2006 .HCL Infosystems in partnership with Toshiba expands its retail presence in India by unveiling 'shopToshiba'.Dish TV team up to take DTH TV to its next level of growth in India . The laptop sports features just as some other low-cost laptops do — a much smaller display than a regular laptop.HCL Infosystems launches sub Rs.10. single processor and a flash drive amongst others.HCL AND ZEE .HCL Infosystems & Nokia announce a long term distribution strategy. The base model of the laptop or the ‘leaptop’ as the company calls it does not have a hard disk 31 . A Laptop for just Rs 15K. HCL Infosystems launched its X Series of ultra small laptops starting Rs 13. Microsoft to bridge the digital divide.Core Xeon 5000 Processor.'HCL Leaptops'.” said Chairman & Chief Executive Officer. . HCL Infosystems. . . Hamilton Sundstrand. there were smartphones that boasted of powerful computing features offered by laptops for a price that computer makers could never manage.HCL the leader in Desktops PCs unveils India's first segment specific range of notebooks brand .Sets up a dedicated Offshore Design Center for leading Tier-1 Aerospace supplier.75.000+ machines produced in a single month. Joins hands with AMD. . .HCL Support wins the DQ Channels-2006 GOLD Award for Best After Sales Service on a nationwide customer satisfaction survey conducted by IDC. On Tuesday.000 PC. . sounds unbelievable? For several years..
Both the versions come preloaded with the free Linux operating system. The memory cannot be upgraded. Linux OS and a flash memory.990. The device is expected to be priced around Rs 16000. Wi-Fi and a 40 GB HDD. Leading PC vendor Acer’s cheapest laptop costs Rs 19. The laptops have a seven-inch display and are Wi-Fi enabled as well.999 (excluding the four per cent tax). a 14” screen and a DVD drive. told reporters. Last year. Indian company Zenith launched a Rs 25. a Taiwanese player. it could still make a compelling buy for first timers. Most players are offering a seven-inch screen. UK based company ACi had launched its Ethos 7 priced at Rs 14. Executive Vice President Marketing. The cheapest Intex laptop is at Rs 27. which means you can access internet wirelessly if you are in a hotspot. In December 2007. By the end of this month. LAPTOPS FOR DEFENCE HCL Introduce Laptop Custom Made For Indian Defense Forces HCL Infosystems has unveiled a laptop custom designed to address the specific needs of Indian defence forces. George Paul. “We don’t plan to enter the sub 15000 category.000 and features a Celeron 440 MHz processor. There is a third version with a built-in HDD and Windows operating system and can set you back by Rs 16.” She added that even PDAs have found limited success in India.000 laptop. 900.999 (taxes extra) and has a 14. plans to launch its Eee PC 4G with similar specs – seven-inch screen. The company says that these leaptops have rugged 32 . Asus. Although some believe that the latest breed of cheap laptops is closer to being high-end organisers than being lower end laptops.drive although one can buy the one with an integrated HDD for Rs 15. then touted as the cheapest. When asked whether the company has plans to introduce sub-Rs 15000 laptops. which cannot give you the same experience of a wider screen display.1-inch display whereas the entry level laptop from HP costs Rs 27. a 512 MB DDR II RAM.990. This too has features like a seven-inch display. the company’s Executive Director Devita Saraf said. “The laptops are manufactured in the company’s manufacturing facility located at Uttaranchal”.
WLAN and WWAN for all kinds of wireless communication on the go. on the fly. This unique security feature along with with the option of. The new HCL custom made laptop can continue smooth working in operating temperature -20 degrees to 55 degrees C and storage temperature -40 degrees to 70 degrees C using optional hard disk internal heater mechanism. Truly rugged. The hard disk drive is Shock Mounted to prevent HDD crash in case of notebook fall. hard disk data encryption makes the custom made HCL laptop ideal choice for high secure computing base for country’s defense department. so very normal in defense environment. These leaptops can sustain 26 repeated drops onto plywood over concrete from a hight of over three feets. its built with true wireless networking capabilities . enabled with GPS hardware. ‘on-move’ chargeability and backlit keyboards to enable work in pitch-dark conditions.the Network Driver Interface Specification (NDIS) technology allows users to dynamically and seamlessly travel in their active sessions between LAN. fall in water and work in low-lit environment. Another very unique security features with these HCL laptop is that they have a USB port based Wireless Lock in which the computer enters ‘Lock Mode’ when the user is away from the computer by more than the effective range and will resume normal operation when the user is back within the proximity. 33 .die-cast magnesium structural components. In addition. In addition its fully waterproof and glow-in-the-dark keyboard prevents damage of notebook when exposed to rain. HCL leaptop can be just closed and dumped into trucks during base shifting and also works in case of a drop on the ground.
While last week saw Tata Motors Chairman Ratan Tata unveil the dream Rs one lakh small people’s car. RoHS that became operational within the European Union from July 1. short for My Internet Leap. promising true mobile Internet computing experience at a cost half the normal laptops. The new HCL-I products also come with a take back scheme that enables the company to collect and dispose off the products in an environment friendly manner after the user decides to discard it. The energy-efficient lower power silicon design consumes less power.990 respectively. reduces thermal impact and gives an extended battery life. the high-end Y series has multiple navigational features such as touch screen. light weight (less than a kilogram) and have a very low energy footprint design. Cadmium. keyboard and touch buttons with Windows Vista as operating system. Polybrominated biphenyls (PBB) and Polybrominated diphenyl ether (PBDE) in electronic and electrical equipment. green product. Giving further details of the products. Announcing this at New Delhi. stylus. 2006 restricts the use of six hazardous materials—Lead. 34 .990 and Rs 29. would be available in two series—X and Y—priced at Rs 13. While the X series would have both the options of flash-based and disk-based storage version with a Linux-based operating system. HCL Infosystems on Tuesday ultra portable range of laptops. Commonly referred to as the Restriction of Hazardous Substances Directive. Chowdhry said that both the models have been designed using the Intel processor A110 and Intel 945GU express chipset. MiLeap. Mercury. “It is fully complies with the Restriction of Hazardous Substances Directive (RoHS) directives on the restriction of the use of certain hazardous substances in electrical and electronic equipment and hence is a very clean. HCL Infosystems (HCL-I) Chairman and CEO Ajai Chowdhry said that the new range of Leaptops are sleek. thumboard.” Chowdhry said. Hexavalent chromium.The year 2008 seems to emerge clearly as the year of ‘common man’ and ‘Nanos’ in India.
the company announced that the new range of HCL Leaptops will start shipping on January 26. Speaking at the launch of the new product. Marking the occasion as HCL’s tribute to the nation. wireless connectivity. are Wi-Fi ready. Intel’s South Asia Sales and Marketing MD Ramamurthy Sivakumar said that affordable access to information via broadband Internet is the key to keep India growing fast and competitive in the new global economy. offer value added services.Offering a full PC functionality with true Internet experience. 80GB HDD. blue tooth and Ethernet network port offering full PC functionality. Besides. more and more applications are exploiting the Internet to increase productivity. and the new product is an excellent step forward in that direction. He further added that this new category. deliver entertainment and enable people to stay connected. coinciding with the Indian Republic day celebrations.” Chowdhry said. backed by HCL’s reach through its nation wide distribution. ‘MiLeap’ is targeted at consumer who needs to stay connected. service and support network will revolutionise the PC penetration in India and brings the company a step closer to the vision of empowering the nation through the adoption of IT at all levels. the HCL ‘MiLeap’ Y Series ultra portable Leaptop comes with a Swivel 7 inch touch screen. “This revolutionary new range of Ultra Portable MiLeap Leaptops will herald in a new category of computing devices. 35 . shock-proof and more durable. opening up a wide range of new usage scenarios and application areas. have the option for data card and have sturdy design to make it dustproof. Both models have network ports. entertained and productive—anytime and anywhere. where Internet connectivity is increasingly available on the move. in today’s networked world. According to the company. informed.
He transformed HCL Corporation one of the top most firms making computers and office equipment. USA . HCL came out with its first computer.1. Keen on starting on his own he made six of his colleagues to join him to launch a firm making office products like copiers. People who know Shiv Nadar call him Magus. Into the vacuum created by IBM quitting Indian HCL stepped in to supply computers and by 1982. Persian for wizard. Now over 80% of HCL's revenues are from computers and office equipment. His wizardry was evident in the way Shiv Nadar (53) worked his way.2 billion Company: HCL Group (Infotech) Based at: Delhi. While concentrating on growth at home. Its Singapore 36 . Shiv Nadar worked as an engineer with DCM Ltd. HCL has also been spreading its reach overseas.2 Chairman’s Profile Bio-Data Name: Shiv Nadar Age : 53 Marital Status: Married Net Worth: $(US) 1. Moving to Delhi from Tamil Nadu in 1968.
has reaped rich benefits by taking advantage of global time zones. HCL America. The software story that Nadar tried to incubate has rode on very well.subsidiary. In the U. TIME magazine wrote: "The world has caught up with Nadar's vision of a networked future. A team of Indian engineers. recently achieved a breakthrough in imaging technology. In February 1997. economies and government around the world".S. Every morning. the company's Madras office receives software assignments from the U. he picks a team. Far East Computers. and to transform threats into opportunities. and the results are shaking up enterprises. complete the jobs and modem them back in the evening. with salaries much lower than those of their American counterparts. then leaves it alone to get on with the job. and the results are shaking up enterprises. Once he makes up his mind about a project. just after work stops there for the night. TIME magazine wrote: "The world has caught up with Nadar's vision of a networked future. which. enables computers to read handwritten tax returns. In February 1997. which together have enabled it to handle rapid change in environments and technologies.'s annual revenues. economies and government around the world" While introducing Nadar to the list of the richest Indians.S. among other applications. a software subsidiary. Over the years his group has managed to blend a unique business model that encompasses both the hardware as well as the software divisions. Singapore’s Internal Revenue Service uses Far East software. Forbes called him a man who began. He attributes the Group's success to teamwork and the entrepreneurial spirit. by making computers in his garage. Far East and HCL America account for almost 20% of HCL Corp. But unlike his peer group icons Narayan Murthy and Azim Premji Nadar could not become the poster boy of the Indian IT industry. 37 .
1. when it was first launched in the market Model No.AXG3843 RAM: 1GB HDD: 160 GB Warranty: 1 Year 38 .3 Product Profile A glimpse at HCL laptops: Early days look of HCL laptops.
In order to compete with brand like Compaq and Lenovo.HCL launched Satellite version of laptops which are of super premium range in collaboration with TOSHIBA. HCL launched economic range laptops with added features and aesthetic appeal to it. Model No.30920 RAM: 2 GB 39 .
HDD: 160 GB Warranty: 1 Year HCL recently introduces new models of laptops called “ME" 40 .
and its dedicated and hard working manufacturers and labour force. Electricity is a critical input for economic development and the progress all over the world is associated with massive increase in energy requirement especially in South Asia. 2. sample size. the government has also given much incentive to encourage laptop manufacturing industry. Due to which gap in demand & supply of electricity is widening. The progress the industry has made.2. But with the changing of time people are much attracted towards buying a laptop instead of computer mainly because of portability of laptop. objectives of the study. In spite of the lack of proper training. analysis. Data both qualitative and quantitative are collected through questionnaires from dealers and consumers. methodology. The industry supplies quality products to the local markets. The collected data are thoroughly examined and the interpretations are mentioned in the findings in later part of these report. All large players in the industry have their own manufacturing facilities. the industry has innovated and uplifted the standard to the level where its products can compete in the world markets. it becomes imperative to have high-volumes and a reasonable market-share. The study is thus made to fulfill certain objectives mentioned in the objective section in accordance with the market scenario and consumers psychology. at competitive prices. The project is titled as “Consumer perception about laptops” in Guwahati.2 Need for Research: Laptops are common items which are part of our daily use. To remain profitable and competitive. Its utility increases. The growing importance of laptops has compelled the computer manufacturing companies to manufacture laptops also. scope and limitation of the study. tools used. Intense competition in the market has transformed the laptop industry into a high-volume. there is massive flow of foreign funds in South Asia in terms of Joint ventures in manufacturing bases. Due to recent economic liberalization and restructuring of economic policies. For many years computer has served us as immensely. 41 . to enjoy the related economies of scale. low-margin business. a person can carry laptop with him. Fortunately. although the price of laptops are little higher than the computer buts its utilities cannot be overlooked. it has made on its own resources.1 Introduction: This chapter contains a thorough discussion on the assigned topic. especially in the academic and business purposes. which help them in reaping the benefits of economies of scale.
2. To study the various sales promotional schemes offered by different laptop manufacturing companies to attract customers. The purpose of the project is to do a market analysis of laptop.3 Scope of the study: The project is confined to Guwahati. respondents should be given sufficient freedom to express themselves. 2. To know about brand offering maximum variety.5 Research Methodology: accomplish the project. Here the research was conducted by a thorough interaction with dealers and customers. To understand the consumer buying behaviour.4 Objectives of the study: The main objective of the study was to understand the market condition of laptops manufactured by different companies with the help of primary data collected from Dealers and Customers. Since in descriptive research.2. attitude. 42 . Other objectives of the study include: To find out the market share of different brands of laptops in Guwahati. To find out the brand claiming maximum demand in each of the places undertaken in the study.1 Research Design: The under mentioned methodology is undertaken to This project by nature is descriptive because the objective of descriptive research is to collect the raw ideas and create data structure that describes the existing characteristic namely preference. The data have been collected from authorized dealers and sample customers belonging to above mentioned area with the help of well designed questionnaires and analysis has been formalized with the help of statistical tools and techniques.5. requirement etc of the defined target population or the market structure and discover new relationships. 2. Assam.
dealers. the customers present in the territory.2.3 Data Collection Method: The data is mainly collected through primary sources. The data were collected from dealers of all the branded companies manufacturing fans in Guwahati. Feedbacks generated from them helped in selecting the authorized distributors. samples have been taken to representative the universe. Samples of customers were randomly selected in each of the territories for analyzing the laptop market from their point of view.5.e. The data sources that have been used for the purpose of data collection are primary in nature as the data have been collected with the help personal interview. the target population is Authorized Dealers and the customers. In this regard simple random sampling plan is used to select the units to be included in the sample. The data was generated by survey method. Here. As it is not possible to cover each and every individual of the infinite population i. Two different questionnaires have been developed to get feedbacks from dealers & customers.4 The Sampling plan: For the study of the project a survey was done on a target population. They also became very important data source. 2. taking personal interview with help of well structured questionnaires. In due course of the project the dealers became one of the most important data sources. The data have been collected through well designed questionnaires which are original in character. Feedbacks taken from customers were also done in the same way.5. the corporate offices of laptop manufacturing companies were selected as sources of data. At the very outset. 43 .2 Sources of Data: Selection of appropriate sources of data is of utmost significance as the data generated becomes the basis for the entire study. The questionnaires have been prepared in line with the objectives of the study. The tool for the research study includes well designed Questionnaires.5. The Distributors and the Dealers are finite population. The term population in statistical usage may be applied to any finite or infinite collection of individuals under study. 2.
and customer for each market has been analyzed separately.2. 44 . The two different markets have been analyzed differently. bar diagrams have been used to analyze the data and finally secure conclusions. The data generated from dealer.5 Analysis Technique: The analysis has been done from the sequential manner.5. Appropriate statistical tools like pie charts.
The data are collected from the respondents using the medium of personal interview by framing separate set of questionnaires. the information about the dealers of various brands playing in laptop business in Guwahati that were visited as part of the study is provided.3. Name of the Dealer 1 2 3 4 5 6 7 8 9 Third Eye System Trends Digimart. IBM. The collected data are analyzed using statistical tools and techniques and the results are represented with the help of Tables. 3. ACER. Findings and Data Analysis 3. Dealer list and the brands of laptops in which they deal in Sl.DELL Toshiba HP/COMPAQ HP/COMPAQ. The table provided below gives a comprehensive list of the authorized dealers and the brands in which they deal in and it has been prepared strictly following the responses given by the dealers.1 Introduction: This chapter deals with the analysis of the data collected from dealers and customers and findings from the project. Pie Charts.G Associates Quadro Digital System Spectrum Computer Brain Classic Litho Infotech Computer Terminal Authorized Dealer of Brand/Brands HP/COMPAQ LENOVO LENOVO. LENOVO HCL HCL.2 Findings based on data collected in Guwahati: At the very outset.The responses are also collected from the consumers to understand their brand preference and product awareness. WIPRO HP/COMPAQ. DELL Address Silphukiri Chandmari Chandmari Chandmari Silphukiri Dighalphukiri Chandmari Silphukiri Silphukiri 45 . Bar Charts and percentage methods. The data are collected from distributors and dealers of various Laptop Companies playing at Guwahati . R.No.
Others Brands HP Compaq HCL Acer Lenovo Total Sales as per response received from Dealers Percentage (%) (in Hundred) 23 37.82 32.72 46 .5 19.32 10. Lenovo.34 13.80 23. Dell. The interpretations made below truly depend on the responses given by dealers. HCL.2. HP.5 12 16 27. The study mainly focuses on the complete picture of laptop market and consumer perception about HCL laptops in this territory. Acer.3. The brands which were part of the study are: Compaq. Thus responses were collected from all the Authorized Dealers of various laptops operating in the above territory.1 Market Share: The study is performed in Guwahati. Assam.
.The responses received from dealers indicate that Compaq is the market leader in Guwahati with a share of 22% followed by Lenovo at 20%. HCL holds only 7% of the total market share Demand Level of laptops in Guwahati Market: Demand Level Low Medium High Responses 0 3 6 Percentage (%) 0 25 75 47 . Old players like HCL Acer are on the decline as far as their market share goes. HP at 16%.
Only few of the respondents feel that its demand is medium. 3. Customers’ feedbacks in Guwahati Customer Database: No.3. Some of them have said that fan sales all round the year. of Customers: 50 Sex: Male Age: 0-25 29 8 Female 25-50 34 21 50-75 7 75 & Above 1 Occupation of the respondent: Service 18 Businessman 14 Housewife 13 Students 5 Others 0 Income Level of the Respondent (in Rs): 0-5000 6 5001-10000 0 18 10001-15000 22 20001-25000 4 25000-Above 48 .The responses given by 9 dealers indicate that the demand level of laptops in Guwahati market is high.
49 . 82% of the customers are aware of Compaq laptops. However it must be added that brand awareness amongst the customers is pretty high in Guwahati. Other brands are slightly less in the minds of the customers especially HCL.Brands available in local market Brands Compaq HP Lenovo Dell Acer HCL Others Responses 36 32 35 18 29 27 4 Percentage (%) 72 64 70 36 58 54 8 As per the feedbacks received from the customers. 72% of the customers are aware of Lenovo laptops followed by HP 70% & Acer 64%.
50 . It is followed by HP. Lenovo is next with a preference of 24%.Brand of fans most preferred Brands Compaq HP Lenovo Dell Acer HCL Others Responses 20 8 12 2 3 3 2 Percentage (%) 40 16 24 4 6 6 4 40 40 35 30 25 20 15 10 5 0 Com paq HP Lenovo Responses Dell Acer HCL Others 8 2 4 3 20 16 12 6 3 6 2 4 24 It is Percentage (% ) evident after receiving the feedbacks from the customers that 40% of the customers prefer to purchase Compaq laptops.
They feel that a good quality always retains its place in the minds of the consumers. 10% thinks after sale service is the most important factor to be kept in mind while buying a laptop.Influential Factors Influential Factors Brand Image Quality Advertisement After Sale Service Emotional Biasness Price Past good experience Word of Mouth Responses 10 15 4 5 2 10 3 1 Percentage (%) 20 30 8 10 4 20 6 2 30% of the respondents in Guwahati market consider quality to be the most influencing factor. Another 20% stress their importance on price and brand image of the product. 51 . Some others also consider price & advertisements to be important influencing factors.
Preference towards purchasing a particular brand
Preference towards purchasing a brand Yes No
Responses 22 28
Percentage (%) 44 56
44% of the respondents in Guwahati prefer to purchase a single brand of laptop where as 56% of the customers are not loyal to a particular brand
Resaons for being loyal to a brand Reasons Brand Image Quality Advertisement After Sales Service Emotional Biasness Price Warranty/Guarantee Latest & Trendy Models Responses 12 15 2 5 0 9 3 4 Percentage (%) 24 30 4 10 0 18 6 8
From the responses received from brand loyal customers, it is derived that they give emphasis mostly on factors like brand image, quality, price, & latest & trendy models. Some people simply stick to a brand because of its quality. Some younger also said that they stick to a brand because it offers latest & trendy models.
Convenient mode of Buying Convenient Mode Directly from the company Distributor Dealers The Shop next door Product Display Showroom Others Responses 0 0 30 6 13 1 Percentage (%) 0 0 60 12 26 2
60% of the customers prefer to purchase laptops from dealers. 26% of the customers prefer to purchase from product display showrooms. They feel that the display of products is better maintained than in case of any electronics shop. These showrooms also provide them access to greater choice & variety. 12% of the people prefer to purchase from the nearest retail electronic shop.
Preferred media of Advertisement Media Responses Percentage (%) T.V. 15 30 Newspaper 14 28 Word of Mouth 6 12 Banners 3 6 On Road Display 3 6 Magazine 7 14 Articles 2 4
From the responses received, it can be analyzed that, 30% of the respondents feel that T.V. is the most preferred media of advertisement. Most of them are of the opinion that these days people stay very busy, so it is hardly possible for them to peep into any other media except T.V. This is why T.V. has become the most watched media. Some along with T.V. also consider that advertisement in local newspaper is a preferred media. Magazines, Word of mouth also act as sources of publicity.
A section of the respondents 10% consider the availability of HCL laptops as one of its essential factors. 24 % consider quality as one of the essential factors why HCL laptop is demanded.Important Factors of HCL laptops Important Factors Quality Aesthetic Appeal Cost effective After sales service Availability Responses 12 5 17 6 10 Percentage (%) 24 10 34 12 20 34% of the respondents in Guwahati are aware of the fact that HCL produces cost effective products. 56 .
Complete Replacement. Another 22 % of the people are content with 1 year guarantee. Some of the feedbacks are noted below: • • • • 5 Years Guarantee. 10 Years Guarantee. Battery Replacement.Most preferred Guarantee scheme Guarantee Schemes 1 year Guarantee 2 year Guarantee Others Responses 11 20 19 Percentage (%) 22 40 38 40% of the respondents prefer 2 years guarantee. The respondents of others which include 38% of the respondents have cited different preferences. 57 .
Rankings of various Brands in Guwahati market as per customer’s feedback RANKINGS as per responses provided by the customers Brands Acer others Lenovo HP HCL Compaq 12 8 5 18 18 13 8 7 10 16 12 9 1 2 3 4 3 2 6 10 15 12 5 21 13 3 1 5 3 6 15 10 1 0 2 1 7 11 25 0 1 3 0 After tallying the responses the following ranks are derived:Brands Compaq 1 Lenovo 2 HP 3 HCL 4 Crompton Greaves 5 others 6 Ranks 58 .
59 . availability of products etc..Display – An essential part of laptop selling or not? Importance of Display Yes No Responses 40 10 Percentage (%) 80 20 80% of the customers feel that display is certainly a significant part of laptop selling. It is only suitable product display which provides an overview to the customers shop/ dealers. which finally helps in selling. However. brands dealt in. there are some (20%) who do not agree and think that display is not an integral part of laptop selling.
Preference for type of Laptops. Type of Base/Premium/Super Premium Laptop Economy Range Laptop Responses 27 23 Percentage (%) 54 46 60 .
25% of the dealers feel that the demand level is medium.4 Overall Findings of the study: • The findings of the study reveal that HCL holds 4th position out of all main brands operating in laptop business in Guwahati which have been studied. 61 . in terms of market share. 3. They told that fan sales mostly from mid August to end of February& after that the sales decline slowly. The dealers of Guwahati (75%) are of the opinion that the demand level is pretty high. However.54% of the dealers in Guwahati prefer to purchase base/premium/super premium fans where as the remaining 46% consider purchasing economy range fans. • .
62 . • • • Display through advertisement in local newspaper. Display in public place. it comes to attracting customers through promotional measures. but are of the opinion that these attract customers more. Brand Image 24%. The enquiry reveals that in Guwahati. Apart from these. some of the dealers also suggested a few more display methods which can help in increasing fan sales. Some also favour gifts & cards. Price 18% • • • • Display is considered to be an integral part of fan selling by most of the consumer in Guwahati. The survey also reveals that additional cash discount is the best sales promotional scheme which is desired by the dealers. Product Catalogues. A dealer in Guwahati also felt that attending to complaints & advertisements are the two best ways for enhancing sales. However it can be added that Branding as an essential display technique is yet to gain full momentum.• The study also reveals that Television is the most preferred media of advertisement in all the three markets & the dealers feel that Lenovo is the no. • • Product display at new construction sites with big banners & hoardings.1 company when. the people are more towards purchasing the economy range of laptops under company brand. Guwahati market –Quality 30%. Arrangement of product display in the regions is given below: 80% consumer thinks it is an integral part of laptop selling. The study reveals the following reasons why a brand of laptop sales most as per the responses provided by the consumer. Providing better looks to the showroom.
1 factor is quality 30%. 63 . the findings are as follows: Guwahati market – Economy range (46%). 20% customers are of the opinion the factor that influence them to buy laptop is price and brand image.• The study on customers in all the three regions revealed that the customers are more or less aware of all the major brands that are part of my study.HCL is known for its economic range of laptops. Availability In the question of preferred price range for the customers. Base/ Premium/ Super Premium range (54%). This indicates that 46% consumer economic range of laptops. the no.. • • • The study also reveals that most of the people in all the three markets are aware of the laptops being manufactured by HCL: as compared to other manufacturers. The study reveals what people mostly look for in HCL laptops. Important factors common to all the markets are: Cost Effective. In case. Quality. thus it provide an ample opportunity to the HCL laptop manufacturers to target the potential buyers who prefer economic range of laptops. • The study also helped in finding out the factors which influence a customer to buy a laptop.
Create brand equity through a sustained market research programme. Ensure prompt deliver and customer service especially to the dealer/stockiest network 2. 64 . Adopt a mix of volume driven and value added strategies to enhance net sales realization. Enter into strategic alliance with other dominant industry counterparts to stave off the growing clout of the medium scale units (“CO-OPETITION”). 5. Ensure a healthy order book position. 6. Attempt growth in export markets through appropriate pricing. institutional segments and actual users. 7. Ensure assured volumes through direct marketing / relationship marketing initiatives with the government. 4.5Marketing Strategy: 1. 3. quality assurance/ up gradation and niche development.3.
The development of marketing strategy should begin with situation analysis and a comprehensive examination and analysis of all important external and internal factors operating in a particular situation. threats. A complete advertising plan reflects the results of the planning and decision making process and the decision that have been made in a particular product market situation. This includes assessing the strength weakness. In many cases. 65 . opportunities of the companies involved . The essence of planning is to find out the feasible alternatives are and reduce them to set on which decision can be made.6 ADVERTISEMENT INTRODUCTION Advertising is providing information drawing attention and making the society aware of a product. it means that the new research studies will be undertaken as well as relying on company history and experience. ADVERTISING AN MARKETING PROCESS The major activities of advertising management are planning and decision making. And to communicate in an effective way there are different sources like print and electronic media which enhance the proper message to every corner of a nation with its way of presentation and under a limited time it serves people by aware of a particular product organization or institution and motivate public to setup their goal in the desired and influencing behavior. It is a powerful propaganda weapon used to communicate with both internal and external public. Marketing process includes the long run vision and objectives of the company as well as an articulation of the specific strategic position it will aim to occupy in the market place in the years ahead. Advertisement serves a wide variety of society and tends to bring about harmonious advantageous adjustment between and organization and the community and gains its favorable recognition. The planning and the decision making process being with an through analysis of the situation the advertise faces and the development of marketing strategy. It is economical since it can transmit public relation messages to a large number of readers view or listeners at low cost. The development of an advertising plan essentially requires the generation and specification of alternatives.3. It is a message that is a designed to promote or sale a consumer goods.
Local news papers and broadcast media are used to inform the employees about company policies. secondary data source which is purchased from research suppliers. there advertisement is a strong source to communicate with public. It sell the TR messages to a large number of reader. it is seen where though counseling or through exhibition a person can transmit its message to a limited group of people. because every publicity creates a deep impact on people’s behavior. customers. service or idea through various paid sources of communication like the print and electronic media to a give the exact information to the public. Depending on its way of the presentation it creates curiosity among the public. viewer or listeners at a relatively low cost per individual. competition. Its purpose is to create a favorable public image and to make the aware about a particular thing. shareholders and distribution. IMPORTANCE OF ADVERTISING TO SOCIETY Advertising is a strong tool used to communicate with both internal and external publics. The purpose of advertisement is either to disseminate simple information or to motivate or persuade or influence people or to render an account or an explanation to the readers or to viewers. but current market an environment condition what the situation is now can only be adequately assessed by research.A complete situation analysis will cover all marketing components and will involve finding answers to dozens of question about nature and extent of demand. Advertisement is used to identify or adoption of a product. A product does not sale on its merits above. Through advertisement an organization rectifies its misconception that has been created in the market by keeping the exact profit record and by increasing number of manufacturers its secures the goods suppliers. which is based on conventional wisdom. the advertisement creates its demand. managerial experience or the creative teams inherent imaginative abilities. environmental factors. Situational analysis invariably involves research of some kind. Thus. 66 . place and accomplishments. And this even help the public to acquire proper knowledge and it even helps on company to create its goodwill by expressing its plans and motivate in an appropriate way. cost distribution and the skills and financial resources of the firm. It is the fastest and most effective way to transmit the messages of a company to the public. Such research flows from the company and its agencies research efforts. product.
The success of any manufacturer is dependent on the proper networking and management of the intermediates between the manufacturer and the end user. In order to be successful in the business a manufacture must have the maximum market penetration. The different type of intermediates and their characteristics are 1] Sole selling Agent/ Marketer: He is the one who takes the responsibility of distribution on behalf of the manufacturer and has large marketing resources at his disposal. they perform a number of vital distribution functions. 4] Semi-wholesalers: Semi wholesalers are intermediates who buy product either from producers or wholesalers in bulk and resell the goods to retailers in assortment needed by them. 67 . The intermediates bear variety of names. Channels play a pivotal role in marketing. 3] Wholesale/Stockiest/Distributor: They are also large operators but not an level of the marketer/sole selling agent.7 DISTRIBUTION CHANNEL A successful manufacture is the one who can get the product produced to the user in the right time at the right place. They don’t resell products. All such intermediates constitute the marketing channel. Firms rely on the marketing channels for generating customers’ satisfaction and for achieving differentiation over competitors. They sometimes perform the job of a wholesaler and sometimes that of and retailer. they simply act as the agent/representative of the manufacturer. Their importance emanates from the functions they perform. 2] C & F Agent: They are the carrying and forwarding agent for the manufacturer. Manufacturers normally use intermediates for taking their products to the users.3.
It is the first stage of planning and helps marketers to focus on key issues. Weakness. The organization which have celebrity as their brand ambassador for their product have been successful in boosting up their sale . working under wholesaler/stockist/ distribution/ semi wholesalers. Weakness: People often complain that they are not satisfied with the performance and service of HCL laptops. unfortunate for HCL they have none Due to lack of awareness of HCL laptops among customers the sales of the product are low. In this analysis. They are at the bottom of the distribution hierarchy. Opportunities and Threats involved in a project or in any other situation requiring a decision. Opportunities: 68 . The stocks kept by the retailers are operational stocks necessary for immediate sale at the retail market. HCL is a very profitable organization earning in excess of million dollars ($) in recent years. Opportunities and Threats are external factors.5] Retailer/Dealer: Retailer sells good to household end consumers. Prices of HCL Laptops are comparatively much lower compared to the products of other brand.8 SWOT Analysis A SWOT analysis is strategic planning tool used to evaluate the Strengths. The organization doesn’t have diversified range of laptops. HCL SWOT Analysis Strengths: HCL is a powerful laptop brand. HCL follows policy like replacement and free repairing and other after sale service. convenience and a wide range of products. Strengths and Weakness are internal factors. It has a reputation for value for money. 3.
However. HCL is already an established brand in all the markets. Competitors have come up with aggressive sale promotion activities which is likely to affect HCL sales Competitors like HP . where the company can look into to cement its place as the market leader in these areas. if the company can launch in economy range.. 69 . 4 Recommendations& Conclusion: This chapter deals with the recommendation & conclusion drawn from the project. 4. On some points.1 Recommendations: At the very outset. There is an wide market which haven’t been covered but the people are ready to welcome the brand. The study included extensive collection of data & their interpretations to get an idea about the laptop market. So. in the study. HCL has done remarkably well. Laptop market is a growing market. it will topple everyone. The company should always try to bring innovative products into market which may offer new opportunities. The organization shouldn’t only think about the Indian market. COMPAQ. However. It provides vast opportunities to its producer to capture the market.“Consumer perception regarding HCL laptops in Guwahati. rather it should make allies with other organization to capture the global market. In the areas under study HCL is in fourth position as per market share. • HCL operates mainly in the economic range of laptop.”. I have identified certain areas. etc are continuously doing their R and D work on their products. in my study of the laptop business. it has been seen that people prefer economy range laptop with added features that they get in a base/premium/super premium laptops of company brand. Threats: Large number of competitor operating in the market. it has already become the market leader. I would like to add that. LENEVO.
data has been collected from Dealers and Customers of the above mentioned regions. it was found that some customers have a notion that the products of HCL are not known for their looks and performance... extensive promotional measure at local level can be increased to achieve greater sales. The study has been performed in regard to the complete consumer perception about HCL laptop in Guwahati. Large no. For educating people about the quality & other exclusive features.e. local channels & local newspaper. • 4.2 Conclusion The study is done in a confined area within Guwahati. Appropriate statistical tools have been employed to analyze the findings from the survey. The study also reveals that HCL has tremendous potentiality to become the market leader in laptops business in all the regions. Overall analysis of the data received from both the market is done and recommendations are made accordingly. In course of the study. I would like to add that HCL has a very bright future especially in laptop business & it is just a matter of time before it becomes the market leader. To accomplish the project. It has been observed that HCL has already established itself in Guwahati market. People still have a vague idea about the whole thing. 70 . So. On a concluding note.• Awareness about new range of laptops can be increased by employing local media i. steps can be taken to reduce this myth. of customers are aware of this brand’s presence in the market.
APPENDIX Dear Respondent. Consumer preference about HCL laptops in Guwahati. I am pursuing my summer training project on topic “.B Road.” I request you to kindly give some precious time of yours in filling up the questionnaire and thereby extend your co operation. I assure that the information given by you will be kept strictly confidential and used only for academic and research purpose. Darwin School of Business. Guwahati. Shibajee Bhattacharjee. R.G. Thanking You.5. Name of the Dealer: Address: 71 .
Are you an authorized dealer of any brand? Compaq HP Lenovo Dell Acer HCL Others 2. In the list below please mention the approximate last year’s sales: Fan Brands Compaq HP Lenovo Dell Acer HCL 1ST Quarter 2nd Quarter 3rd Quarter 4th Quarter Total 72 . Which are the other brands you deal in? Compaq HP Lenovo Dell Acer HCL Others 3.5.1 QUESTIONNAIRE FOR DEALER 1. amongst these which brand sales most from your showroom: Compaq HP Lenovo Dell Acer HCL Others 4.
News Paper Display at retail point Word of Mouth Banners On road display 12. Which brand is effective in pulling the customers through promotional measures? Compaq HP Lenovo Dell Acer HCL Others 13. Which company assists you most.Others 5. Who are your potential purchasers? Government houses Re-sellers Others Corporate houses Individual Households 8. What is the demand level of laptops in the market? Low Medium High 6. If yes.V. Which brand claims the maximum demand? Compaq HP Lenovo Dell Acer HCL Others 7. which is the effective promotional measure? T. to meet customer complaints? Compaq HP Lenovo Dell Acer HCL Others 9. According to your view point. Which company offers more variety of laptops? Compaq HP Lenovo Dell Acer HCL Others 10. is there any effect of promotional measures on the sale of laptops in your territory? Yes No 11. Frequency of visit by Company sales people? 73 .
20. Are you considering of taking exclusive dealing of some other brands? If yes please specify. What are the measures that a company takes to build customer relationship? Frequent visit by company sales people policies Anniversary wishes Regular meetings and conferences Regular communication on schemes & Very cooperative 19. If yes.Weekly Monthly Half Yearly Yearly No Regularity 14. Compaq HP Lenovo Dell Acer HCL Others 15. which company is effective in building customer relationship? Compaq HP Lenovo Dell Acer HCL Others 18. What is the replacement policy of your company? Replacement under warranty and guarantee Replacement in case of damage or broken Replacement in case of old stock / backlog 21. Do you think customer relationship is important for selling a particular brand of fan? Yes No 17. Which company receives the maximum number of customer complaints? Please give rank. Are you aware that laptops can contribute significantly in reducing Global Warming? Yes No 16. What is your company credit policy? 74 . What is the process of giving guarantee? From the date of sale From the date of manufacture Others (Please Specify) _____________________________________________________________ 22.
how do you purchase during the off season? 27. If yes. the market share of the following (as per sales from your outlet / sales in your town) 75 . Do you consider laptops to be a seasonal product? Yes 26. What is the reason a particular brand of laptops sales most? Brand image Advertisement Price Warranty/guarantee BEE Star rating No Quality 25.Credit limits: _____________________________________________________________ _____________________________________________________________ Cash discounts: I) Advanced Credit period: 30 days 45 days 60 days 75 days 90 days (%) II) 0-4 days (%) III) 5-15 days (%) IV) 16-31 days (%) 23. according to you. Please rank. What are the sales promotional schemes for laptops which attracts you or your customers most? Additional cash discounts extended warranty Free assured gifts Any other Scratch & win cards 24.
Above 1. Which brand of fans do you mostly prefer? Compaq HP Lenovo Dell Acer HCL Others 3.): 0-5000 5001-10.2QUESTIONNAIRE FOR CUSTOMERS (Please tick the appropriate boxes) Name: Sex: Male Age: 0-25 Female 25-50 50-75 75 – Above Businessman Housewife Occupation of the respondent: Service Students Others Income Level of the respondent (in Rs.001-20000 20001-25000 25001.000 15. Do you always purchase same brand of fan? Yes . What influences you to purchase this preferred brand? Brand Image Quality Emotional biasness Price Preconceived idea about the brand Advertisement After sale service Influenced by retailer/sales man Past good experience Word of mouth No 76 4.Company Compaq Rank HP Lenovo Dell Acer HCL Others 5. What are the brands of laptops available in your local market? Compaq HP Lenovo Dell Acer 10001-15000 HCL Others 2.
Which medium of advertisement you prefer most? T. Which company advertises in your preferred media? Compaq HP Lenovo Dell Acer HCL Others 11. If no. What are the important factors of HCL laptops? Quality Performance Aesthetic appeal Availability Cost effective After sale service High 12. why? Brand Image Quality Advertisement After sale service Price Warranty/ Guarantee Latest & Trendy Models 6. From where have you come to know about your preferred brand? Articles Magazine T. Word of Mouth Banners On road display Referred by shopkeeper News Paper 9.V. If yes. What is your convenient mode of buying a laptops? Directly from company Product display showroom Distributor Others Dealers The shop next door 8. What guaranty schemes/policy you prefer most? 1year guarantee 2 year guarantee others (please specify) __________________________________________________________ 77 .5. why? Poor Brand Image Quality Price Low Durability Poor after sale service Word of mouth Emotional biasness 7. Magazine News Paper Articles Word of Mouth Banners On road display 10.V.
What do you prefer? Base/ Premium/ Super Premium Fans Economy range laptops(under company brand) 78 . according to you. please specify_________________________________________________ 16. Do you consider display to be an integral part of laptop selling? Yes 15. Please rank. the market share of the following: Company Compaq Rank HP Lenovo Dell Acer HCL Others 14. which of the display techniques influence you most while purchasing? Point of Purchase Display Showrooms Branding No Any other.13. If yes.
Bibliography • www.com Books and authors: • Marketing Management by Kotler and Keller • Marketing Namakumari Management by Ramaswamy and 79 .google.com • www.6.wikipedia.com • Online Information: www.hclinfo.
• • • • 80 . The sample customers selected in each area of Guwahati may not also represent the true universe. The project which has been completed within a confined region & limited time frame may also stand as a limitation. similarly this study also faces certain limitations. there is ample scope for further research in this field of study. honesty & sincerity shown by the respondents. Since the study is exploratory in nature. This exposes it to the threat of being accurate & authentic only to the extent of authenticity. • The study is entirely based on primary data collected from respondents.7. The study also is vulnerable to biased responses of the respondents. Limitations of the study: Like everything in our world is not white or in other sense perfect.
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