P. 1
Telenor

Telenor

|Views: 143|Likes:
Published by ALI

More info:

Categories:Types, Business/Law
Published by: ALI on Mar 12, 2011
Copyright:Attribution Non-commercial

Availability:

Read on Scribd mobile: iPhone, iPad and Android.
download as PPT, PDF, TXT or read online from Scribd
See more
See less

07/14/2013

pdf

text

original

1

History of Telenor
INTERNATIONAL BACKGROUND Pioneer mobile Company Largest Provider of communication in Norway Great Expansion of Shares in Stock Exchange Good Relationships with Customer in all over Europe World Leading Company in Satellite Communication
2

History of Telenor (Cont«)
HISTORY OF TELENOR IN PAKISTAN Acquiring a license in April, 2004 Covering the Area Quality Services Interconnect Agreements LDI Unit Call Centers

3

Vision
Telenor shall be a driving force in renewing, developing and introducing new solutions that simplify our customers' workday. Telenor's vision is demanding, setting an ambitious goal for the organization and its individual employees. Renewal and simplification of our own structures and routines is a prerequisite for attaining competitive power and added value.

4

Goals
Create Value Expanding Market Share Strong Commitment with society Creation of Profitability & market growth Introduction of an Advance technology Freedom of Choice

5

Core Values
Dynamic

Innovative

Responsible

6

Relationship Marketing
Principle Based Relationships Top Priority to Customers Customer Services Active Response Improved Services Good & long-lasting relations with franchises.

7

Pest Analysis
Political Factors Economic Factor Socio cultural Factors Technological Factors

8

Swot Analysis
Strengths Weaknesses Opportunities Threats

9

Portfolio of Telenor
GPRS WAP MMS SMS Missed Call Alerts Video Conferencing

10

11

Segmentation
Demographic Segmentation

Behavioral Segmentation

12

Marketing Mix
Product or Services Price Place Promotion

13

Summer offer

14

15

Main Goals Of Marketing Plan
Quality Services Uniqueness Nominal Price Coverage in all Areas of Country Heavy Budgeted Marketing Attacking Strategy

16

Current Market Structure
Sale Background Cost structure Profit Market & Competitor Channel

17

Opportunities & Issue Analysis
New opportunities Issue Affecting the Organizational Attainment of Goals Lack of customer satisfaction Financial management Technological Advancements Connectivity and Availability

18

Marketing Strategy
Gather and analyze information Creation of strategies Strategic planning Evaluating market segments

19

Major Objectives
Increased sales volume Increase in market share Increase in profit. Decrease in various costs Increase in number of users

20

Target Segments
For prepaid connections For post paid connections Positioning according to segments
Telenor s positioning strategy in Pakistan Pricing strategies

Telenor s Action Program
Action plan of Telenor in Pakistan

21

Financial Projections
Total first year s sales
Average whole sale price Expected sales Target profit margin Quarterly basis

Functions of Financial Projections Implementation controls

22

Contingency Plan
Change of strategies Change in management Change in prices Change in outlook Product development Forward integration Cost management Termination of infamous service
23

You're Reading a Free Preview

Download
scribd
/*********** DO NOT ALTER ANYTHING BELOW THIS LINE ! ************/ var s_code=s.t();if(s_code)document.write(s_code)//-->