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‡ Nokia Corporation (NYSE: NOK) is one of the world's
largest telecommunications equipment manufacturers.

‡ Headquarters in Keilaniemi of Espoo, Finland

‡ Nokia provides mobile communication equipment for every

major market and protocol, including GSM, CDMA, and

‡ Nokia was established in 1865. The name Nokia originated

from the river which flowed through the town of the same
name (Nokia).





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@laces where you can find Nokia

' ( 


@resenting On of the @romotional
Campaigns of Nokia
‡ Nokia has rapidly moved from functionally oriented
organisation to a business process oriented mode
‡ Nokia has introduced a new development approach
for information systems development.
‡ Utilizing every part of the company and personnel¶s
skill level is high in technical issues
‡ Change is an every day phenomenon at Nokia
&! ] 
1. Nokia has largest network of distribution and
selling as compared to other mobile phone company
in the world.

2. Backed with the high quality and professional team

3. The product being user friendly

& +

1. @rice of the product offered by the company

2. Not concern about the lower class of the society


3. The service centers in India are very few and

scare. So after sales service is not good.
!  +
1. With the wide range in products, features and
different price range for different people, it has an
advantage over the competitors around.

2. µTelecom penetration in India¶ being at the peak


3. As the standard of living in India has increased the

purchasing power of the people as increased as well, so
Nokia has to target right customer at right time to gain
the most out of the situation.

1. Emerging of other mobile companies in the

market. The companies like Motorola, Sony Eriksson,
Cingular (U.S).

2. Threats can be like providing cheap phones, new

features, new style and type, good after sales service
etc .

3. The growing demand of WLL network can cause

drop in sales for Nokia, as Nokia provides many less
CDMA phones to the customer.