Submitted to: Efforts by:

Ms. Kareena Bhatia Rahul Kr. Gupta

A3923009033

Amity School of Business, Noida, U.P

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 ACKNOWLEDGEMENT

On the Successful Completion of this Project we would like to express

my gratitude to everybody who assisted and guided us in completing this
Project and making our Project a memorable and successful one.

We wish to extend our deep and sincere thanks to Ms. Kareena Bhatia
whose Constructive Ideas, Inspiration to work hard and set high targets
actuated us to learn a lot by going through this Project.

We are extremely grateful to her who rendered her valuable advice and
kind assistance at every step and helped me in accomplishing this
Project successfully.

We are beholden to our Family and Friends for their blessings and
encouragement.

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Company Name: HCL

Site: http://www.hcltech.com/retail+consumer/eCommerce/

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 Table of Contents

1. History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

2. Aim of the Website. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6

3. HCL eCommerce CoE . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7-8

4. HCL eCommerce Service range . . . . . . . . . . . . . . . . . . . . . . 9-10

5. Advantages & Disadvantages of the Website . . . . . . . . . . . .11-12

6. Profit & Loss after launch of HCL eCommerce Website . . . 13

7. Suggestions how to improve this Website . . . . . . . . . . . . . . .14-16

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 HISTORY

The 3-decade-old enterprise, founded in 1976, is one of India's

original IT garage start-ups. According to HCL Online sales have
seen exponential growth in the last few years. As this channel
finally achieves a significant percent of sales of many retailers,
most of them are re-evaluating their overall Cross Channel
strategy and deciding how best to align the marketing sales
processes and support systems across the traditional store
front and the online channel. Getting the e-commerce end of
your business off the ground isn't a walk in the park, but it's
also not as difficult as you may think - as long as you strategize.

So along with the Swiftly growing website http://www.hcl.in

,HCL developed the Next Generation eCommerce website
http://www.hcltech.com/retail+consumer/eCommerce/.

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 Aim of the Website

To provides Full lifecycle IT services for eCommerce and eBusiness

to address supply side and buy side needs of retailers and
consumer product manufacturers.

To Create a Multichannel buying experience through a Robust

Multichannel framework.

To help the retailers and consumer product manufacturers in

leveraging Next Generation eCommerce and eBusiness
technologies.

Providing Product Information and 24*7 online Support to

Customers.

email Marketing with Social Networking.

Providing rich Personalization with Live Chat.

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 HCL eCommerce CoE

HCL has eCommerce CoE which has capabilities in providing

SOA based integrated back end eBusiness solutions, Web 2.0
technologies and creating a multichannel buying experience
through a robust Multichannel framework.

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With the help of above structure HCL is able to rich in
Competences of Internet application development & assurance,
user experience design, web content management, packaged
enterprise applications, enterprise application integration& SOA
has helped retailers and consumer product manufacturers in
leveraging Next Generation eCommerce and eBusiness
technologies.

A Complete E-Commerce Website with options for selecting

delivery date and time and different modes of payment.
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A new, fresh and improved look and feel of the website.

The time to place an order was brought down from 8 min to less
than 1 min.

A cost effective application tailor-made for Wellcome chain of

stores, giving them a competitive advantage in the retail market.

HCL's eCommerce Service Range

eCommerce Functional components:

 Order Management,
 Catalog Transaction Reporting,
 Business Intelligence.

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Business to Consumer(B2C):

 Personalization,
 Live Chat,
 Community,
 email Marketing Social Networking.

Business to Business(B2B):

 Collaboration,
 Product Information Management,
 Customer Web Store,
 Promotions Management.

Design & Blue Print, Application Development &

Integration, Application Management, Automation &
Performance Testing, Application Deployment, Application
Porting & Migration.

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 User Interface & Web site Response time optimization
Infrastructure:

 24x7 support,
 Managed hosting services,
 PCI compliance.

Advantages & Disadvatages of the Website

Advantages to the Company:

It helps the company in expanding the Services offered to the
Customers.

It Enables the Company in cross and up- selling.

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 It helps the Company in reducing running costs by 50%.

This Website helps the Company in lowering Manpower costs.

It helps the Company to reach Narrow market segmets that are

widely scattered throughout the world.

Advantages to the Customers:

Provides the Customers a wider range of choices than traditional
commerce technology.

Customers are Updated with latest Technologies & its features.

The site creates a multichannel buying experience to Customers

through a robust Multichannel framework.

It saves Time & Money to Customers with no traffic jams, no

crowds, and do not have to carry heavy shopping bags.

Disadvantages to the Company:

Data protection and the integrity of the system that handles the
data are serious concerns. Computer viruses are rampant, with
new viruses discovered every day. Viruses cause unnecessary
delays, file backups, storage problems, and other similar
difficulties. The danger of hackers accessing files and corrupting
accounts adds more stress to an already complex operation.

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 The availability of product details, catalogs, and other information
about a business through its website makes it vulnerable to access
by the competition.

The Company sometimes had trouble in recruiting and retaining

employees with the technological, design and business process
skills needed to create an effective electronic commerce
presence.

Disadvantages to the Customers:

Security continues to be a problem for Customers. Customers
have to feel confident about the integrity of the payment process
before they commit to the purchase and mention Personal
Information about him.

No reach to Rural People.

Profit & Loss after Launch of HCL’s E-commerce Website

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HCL’s consolidated net profit rose to Rs 330 core ($68 million)
after the launch of this website, compared to Rs 158 crore ($33
million) before launch of this website.

During the quarter, the company’s revenues soared 21 percent to

Rs 2,914 crore ($600 million).

Suggestions how to improve this Website

Ensure unique page metadata:

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Each page on your site must have relevant metadata based on the
keywords Customer is trying to rank for.

Optimize images in each Page of this site:

Optimize images for Customer attraction ensuring all images are
of high quality if possible.

Unify homepage versions:

If this sites have multiple versions of their homepage which will
result in poorer performance then do check if required for it.

Improve navigation:
The idea behind improving navigation is to keep pages and
category pages close to the main root. This will help search
engines find and index the page quicker.

Improve loading times:

The time taken to load a page is important and for increasing
conversion rates. To test how quickly or not your pages are
loading and to view helpful suggestions use a page analyzer.
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Add site maps:
An HTML site map and XML site maps will help both potential
customers and search engines. The XML site map is useful in
indicating to the engines which pages are available on the site and
to ensure as many as possible get into the index. The HTML site
map is used to allow customers to find product and category
pages quickly.

Find and fix 404 pages:

Error pages resulting from old product pages or badly configured
files might have some SEO value and should therefore be fixed. If
you're using Google Analytics you can easily find these pages and
fix or redirect them to a more appropriate page.

Encourage customer reviews:

Customer reviews for product pages can help persuade potential
customers to make purchases and they can also be very useful for
SEO. Because search engines will see fresh content every time
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they visit the page it will make the product page more important
and increase its crawling rate (i.e. how often search engines visit
the page).

Encourage link sharing:

One of the most important parts of SEO is building the number of
links pointing to inner pages. If you have many pages a smart
strategy is to use your customers to spread the word by
encouraging sharing. Embedding a social sharing button such as
AddThis or ShareThis will give customers sharing tools which are
free and easy to use.

Make small changes and test:

The Company shouldn't make huge changes to an established site.
By making too many changes at once, company will find it hard to
understand and analyze what has worked and what hasn't.
Consider making small changes and always test the outcome
before continuing with further changes.

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