IMPLEMENTATION OF RED(RIGHT EXECUTION DAILY) AND ITS IMPACT ON SALES

BY Chandrashekar Reddy.k 0911 PGDM 021

RED (RIGHT EXECUTION DAILY) Visi-cooler Availability Activation Elements .

as the cooler size based on the sale of outlet? Are there any shelf complaints? Is the display of the Coca-Cola products in a standard manner such as Thums up. Fanta and Limca".VISI COOLER PRIME Location ² Visible to every one Is the cooler 100% pure with coke products? Is the cooler standard. sprite. Maaza.) .

MARKET SEGMENTATION MODEL UNDER RED .

AVAILABILITY THE COMPANY HAS DIVIDED THEIR OUTLETS ON THE BASIS OF THE FOLLOWING CRITERIA- VOLUME CHANNEL INCOME GROUP .

VOLUME DIAMOND Diamond 800>C/s & above per year GOLD Gold - 500-799C/s per year SILVER Silver - 200-499C/s per year BRONZE Bronze - <200C/s per year .

E & D Type 1 -QSR -Bakery -juice centers -soft drink shops -ice cream parlor -tea shops etc.Bidi shops etc. E & D Type 2 -sit down Restaurants -bars -Dhabas -cafes etc. Convenience -Chemists soap -STD booths -Pan .CHANNEL Grocery -All kirana stores -Departmental stores -supermarkets -provision stores etc. .

Medium. .Those outlets where medium income customer comes. HighThose outlets where high income customer comes.INCOME GROUP LowThose outlets where low income customer comes.

different income groups . different VPOs.ACTIVATION ELEMENTS GSB BOARD FLEX STAND FLANGE PRICE COMMUNICATION Activation elements are based on different Channels.

To know the demand for the new product MMNF (Minute Maid Nimbu Fresh) in different channels.OBJECTIVES OF THE STUDY It is to understand the availability of the product. To know the availability of Activation elements in the outlet. volume outlets and localities. To know the impact of the activation elements on sales. To know the effect of visi cooler on sales after placing it in prime position To know the working condition of the visi cooler provided by the company. .

To improve the service to the outlet.To know the demand for Coke in different channels. To analyze the effect of their schemes periodically through the reports. To compare the schemes with competitor Pepsi products. To know and improve the scope of the product. volume outlets and localities. To take the suggestions from the outlet owners for better service and for the better relationship between sales team and the outlets. .

. sample size was taken from different locations of Hyderabad. Convenience and Eating & Drinking outlets.Owners of the retail outlets. Sampling size.Random sampling For survey. The sample collected from two hundred outlets of each Grocery.200 outlets Sampling method.RESEARCH METHODOLOGY Descriptive methodology is used to conduct the survey Sampling unit .

supply should be in-time. . there will be high demand for cold soft drinks. So stock should be available every time. In summer season. In some outlets offers are not reaching. with good sales COCACOLA is the market leader in AP. Some outlets needed big size coolers for further increase in sales.FINDINGS With a great brand value. There are not enough activation elements in some outlets to attract the customer. no matter of brand.

DATA ANALYSIS SWOT Analysis FUTURE SUGGESTIONS LIMITATIONS .