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Submitted by: Rakesh Ralhan () Vikas Jyoti (28)
Content • Introduction • Company profile • Company growth • Retail start up • Export scenario • Entry in foreign retail market • Future plan in retail • Supply chain • Award & recognition • Location • Product list • Product range • Character licensing rights • Price range • Size • Fabric materials • Consumer profile • Trims &findings • Fabric materials • Reference .
with over 4000 state of the art machines and 7000 skilled workforce producing 8. As most orders had been from companies retailing in kidswear . Hezeroed in on Delhi’s Greater Kailash market for his first store. Brand Lilliput was finally born. and Planning to open 50 stores in Abroad By FY. He closed 1990-91 with a turnover of Rs 8 lakhs and it proved to be a turning point.1 lakh which came from his own savings and as a loan from his father.5 Lacks units per month. It required an investment of Rs.INTRODUCTION Lilliput could well be a misnomer. another in China in March 2008 and five in Egypt in June 2008.2010-11. a young graduate set up a small unit with 25 sewing machines in Delhi’s Govindpuri area. Sanjeev Narula. in five years. It was around this time that India also liberalized its export policy and Narula moved to make the most of the booming industry. Booking shops in upcoming malls over the country. he opened a store in Bahrain in 2007. which opened in April 2003. And upon surveying the Indian market he realized that there was a vacuum in branded garments for kids and the ones which were available were either expensive or tacky. From 25 sewing machines in a dingy workshop to five manufacturing units in Delhi/NCR. With a concrete business plan and an aggressive growth strategy. become Narula’s expertise. it had by default. . In 1991. he did not take the franchising route to grow. Understanding the market dynamics well. the number of stores across the country mushroomed to 200. Lilliput’s long journey has been a series of baby steps that began 17 years ago. Lilliput is all set to uphold its cult status in times to come. for there is nothing small about this 328 crore kidswear behemoth which spans the country and has inched overseas. He employed four people and hired tailors on contract to take up fabrication work for exporters.
the Middle East Africa.000 Garments per Month with an Annual Turnover of US$ 40 Million. . 153 Cities. Pantaloon. Italy. MISSION “TO BE A GENERIC YET EXCLUSIVE VALUE RETAILER OF SUPERIOR & CHIC WARDROBE FOR KIDS” VISION “TO GROW AS AN ICONIC NAME IN THE ASIAN KIDSWEAR SEGMENT IN THE COMING TIMES” BELIEF OF THE COMPANY The company believes that children are the future of the society and their well being is of prime importance to them. Encouraged by the Overwhelming response. keeping in mind the sensibilities of the modern-day parents. it has drawn an ambitious plan to open 600 stores by the year 2010-2011. Lifestyle. with 225 exclusive brand outlets. 250 key multi brand outlets like Shopper’s Stop.COMPANY PROFILE Company produces around 6. for which they have developed a phenomenon that concisely caters to the needs of the children and weaves not just clothes but optimum care. Pyramids and more and 1000+ point of sales also more stores are coming up in China.00. Lilliput Stores are evenly spread in india across 18 States. Reliance Trends.
Considerable market research and insight goes into the product launches so as to maintain the USP of a superior price value equation. 2003. gave Lilliput an edge over emerging competition. Strength Statistics: Exclusive Brand Outlets: Shop-in-shops in Multi Brand Outlets: Distributors: Cities: Points of Sale: 225 250 35 150 1000+ . RETAIL START-UP Buoyed by international acclaim in the kidswear arena. Lilliput opened its first outlet in Delhi in April. Lilliput is currently growing @ 88. Lilliput is on the forefront of the Indian retail industry and leads the pack in the branded kids wear segment lucratively harnessing the "pester power" of kids. An early entry into this then untapped market coupled with a superior & trendy range.COMPANY GROWTH It has annual turnover of 210 crores in FY 06-07. By the end of year 2009 it will be opening 500 retail outlets across the country.5 % YOY.
Gap. Next : Carrefour.EXPORT SCENARIO • Lilliput exports to some of the world's best retailer's fastest growing & largest children's wear chains like In USA In UK In France : Gap. Casino In South Africa : Woolworths In Germany : Otto. Oshkosh BGosh. Macys : Primark. Gymboree. Carters. International Statistics : – – – – – – – – – Kingdom of Bahrain : 2 1 9 Kingdom of Saudi Arabia : Egypt China Nepal Kuwait Sultanate of Oman Ukraine Kingdom of Yemen : : 10 : : : : : 2 1 1 1 1 . Earnest Family ENTRY IN FOREIGN RETAIL MARKET Lilliputs international debut was with the opening of their first store in Gulf in November 2007.
Developmental projects in other countries such as : Qatar Malaysia Turkey UAE Tunisia Greece Indonesia .FUTURE PLAN IN RETAIL Envision 50 stores Abroad By FY-2009-10.
Shruti Raj Fashion Label : Uni Royal Intel Threads : Pashupati & Vardhman Hangers : Manity Pasting & fusing : Suvi export Transportation Done normally by suppliers Used road transportation (truck & tempo) Distribution From the dispatch UNIT A-19 (Okhla) distributed to all the stores in INDIA as well as abroad Transportation Companies Used By Lilliput Omax Vega Andhra cargo . Vardhman Other accessories Zip : Tax Cap ltd (Delhi).SUPPLY CHAIN PROCUREMENT :Fabric Denim : Arvind Mill (Ahmedabad) Velvet : Pioneer Textile (Panipat) Canvas : Mandana ltd (Bombay).
’08. • Award for ‘Excellence in Retail’ certified by IES in Feb. • The Most admired brand of the year . & 07-08 from Shoppers Stop. • Brand of the Year‘ Award (Kidswear category) by Clothing Manufactures Association of India (CMAI) in ’07. • The Pinnacle Award from Shoppers Stop for the Best Brand in the Kids Segment .Kidswear by Lycra Images Fashion Award in Jan. • Brand of the Year "08 Award in the Kidswear category by Clothing Manufacturers Association of India (CMAI).Times logistic V – express Warehousing Do not go for long term warehousing Usually done at the dispatch unit for some time It makes 15% of total supply chain lost AWARDS & RECOGNITION • The Pinnacle Award for Best Brand in Kidswear 08-09. • Reid & Taylor Retailer of the Year’ (Kidswear category) by Asia Retail congress in ’07. ’08.
Jammu and Kashmir. Metro. Reliance Trends. Punjab. it have 225 outlets in 18 states across Delhi. Big Bazar. Maharashtra. Ebony. Tamil Nadu. Globus All over India.STORE LOCATIONS Available in Retail stores likes Lifestyle. Mochi. Spencers. Rajasthan. Ritu Wears. Indiabulls. Assam. Uttar Pradesh. Goa. Central. Chunmun. Regal. Bihar. Chandigarh. Hypercity. Andra Pradesh. LILIPUT PRODUCT LIST • Apparel • Inner wear • Swim wear • Night wear • Foot wear (socks & shoes) • Eye wear • Yoyo’s (playing instrument) • Belts • Hand bags • Caps • Wallet. Madhya Pradesh. Kerela. Gujrat. Appeal. Karnataka. Megastore. Reliance Footprint. Shoppers Stop. West Bengal. Uttaranchal. Purse . Pantaloons. Haryana.
all over. Sweater. Dress.PRODUCT RANGE • Infant and Toddler :Top. PRICE RANGE The prices has been displayed below in a tabulated manner: 0-6 month PRODUCT BOYS: Full Sleeves Shirts Full Sleeves T-shirts Trouser Price range (Rs/-) 495 545 545 2-3 years Price range (Rs/-) 545 545 595 . jeans. Captain America. the International youth lifestyle brand. promote and sell their branded apparel in India. Invisible woman. Full sleeve woolen Jacket. Sweater. Girls: Top. denim jacket. • • CHARACTER LICENSING RIGHTS Marvel Studios : Spider Man. Rogue. Trouser . Incredible Hulk. Sesame Street (Indian Version GGSS) Thomas The Tank Engine. Wolverine. we serve as a one stop destination for fans and patrons. Trouser. Cyclops. Bob the Builder and NO RULES. Mister Fantastic. Trouser. Ordained with the exclusive privilege to manufacture. Party dress. sleeve less jacket. Skirt. Human Torch. Thing. Shirt. Skirt. Jacket. Boys: T-shirt. Sweater. Iron Man. Cartoon Network : Powerpuff Girls. Shirt. Storm.
leg in Cut sleeve denim jacket Full sleeve denim jacket Cotton trouser Denim jeans 595 545 825 745 945 425 525 495 525 545 595 595 545 875 795 995 475 575 545 575 595 645 For BOYS (3-12 yrs) : 3-4 years PRODUCT Full sleeves shirts Trouser Jeans T-shirt (Rs/-) price range 8-10 YEARS price range (Rs/-) 595 625 625 395 645 695 825 495 .Sleeve less jackets Sweat shirt/jacket Sweater with Hood Full sleeve jacket GIRLS: single dress Tops Skirt with attch.
3655 SIZES AVAILABLE IN EACH CATEGORIES .Denim jacket Sleeveless jacket with hood Sweater 825 795 825 1045 895 1045 For GIRLS (3-12years) : PRODUCT 3-4 years Price range (Rs/-) 11-12 years Price range (Rs/-) CASUAL: Full sleeves tops Trouser Jeans Dangry Denim jacket Jacket with flowerer prints 345 445 625 795 645 1045 1195 845 745 1145 1295 ETHNIC WEAR : 1745-3585 1795.
/ pm) 5 30.000 .MONTH/YEAR INFANT : 0-8 months 8-14 months 14-24 months TODDLER : KIDS : 2-3 year 3-4 years 4-5 years 5-6 years 6-7 years 7-8 years 8-9 years 9-10 years HEIGHT OF KID (CMS) 98 104 110 116 122 128 134 140 CONSUMER PROFILE AGE OF PARENT (yrs) 33 AGE OF CHILD (yrs) INCOME (Rs.
laser. metal.37 8 40.000 30 2 20.000 34 6 35.000 27 3 months 30.) • Patchwork • Appliqué • Sequins • Snap • Rubber print • Beads and mirror • Stickers • Laces • Embroidery • Hangers FABRIC MATERIAL ..000 TRIMS AND FINDINGS • Buttons (both functional and decorative of plastic.
• 100% Cotton garment • 100% Polyester garment • 50% Wool + 50% Acrylic for Sweaters • Blended fabric (60% cotton and 40%polyester) • Cotton with Lycra • Velvet • CHIFFON.SILK.com .lilliput-india.com www.ebay.alibaba.com www.GEORGETTE for Ethnic wear REFERENCE www.
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