Reader Demographics

CBSA
CBSA: 5 Counties: Baker, Clay, Duval,
Nassau, and St. Johns Counties

Demographics
Age
HH
Income
Demographics
Age

Daily
Reach

Sunday
Reach

7-issue
Reach

Jacksonville.com
30-day Reach

TU INA
Reach

Men

497,029

27.2%

35.2%

50.4%

25.7%

57.5%

Women

536,615

25.8%

40.9%

53.1%

25.8%

59.4%

Married

598,345

28.8%

41.4%

54.5%

28.7%

62.0%

Single/Div/Sep

363,831

20.8%

30.5%

46.2%

24.2%

52.6%

Employed full time

488,939

27.2%

36.8%

50.4%

34.8%

60.0%

Own residence

751,923

30.2%

42.3%

54.9%

27.5%

61.5%

18-34

300,941

16.9%

28.1%

43.3%

25.2%

49.4%

35-54

395,928

20.3%

32.9%

46.5%

31.8%

57.2%

55 & older

336,775

42.1%

53.5%

65.8%

19.1%

68.2%

$35,000-$49,999

199,257

26.1%

36.3%

47.8%

23.0%

53.6%

$50,000-$74,999

196,562

31.5%

42.4%

59.5%

27.0%

64.1%

$75,000 or more

341,839

30.6%

42.3%

55.1%

37.7%

65.4%

High School

948,299

27.2%

39.7%

53.0%

27.4%

60.2%

Some College

584,891

28.4%

41.0%

55.2%

32.2%

63.1%

College Grad.

246,773

29.4%

43.3%

56.0%

38.5%

65.9%

1,033,644

26.4%

38.2%

51.8%

25.7%

58.5%

Total
Adults

Daily
Readers

Sunday
Readers

7-issue
Readers

Jacksonville.com
30-day Visitors

TU INA
Readers

Men

497,029

135,040

175,176

250,606

127,890

285,939

Women

536,615

138,217

219,665

285,033

138,194

318,673

Married

598,345

172,224

247,817

326,011

171,563

370,688

Single/Div/Sep

363,831

75,553

111,018

167,972

88,191

191,396

Employed full time

488,939

132,917

179,997

246,274

170,153

293,407

Own residence

751,923

226,875

317,853

412,803

207,144

462,737

18-34

300,941

50,807

84,635

130,190

75,973

148,529

35-54

395,928

80,553

130,197

183,989

125,894

226,528

55 & older

336,775

141,897

180,009

221,460

64,217

229,555
106,834

TOTAL

HH
Income
Education

CBSA Readership

Education

CBSA Reach

Total
Adults

$35,000-$49,999

199,257

51,933

72,356

95,202

45,917

$50,000-$74,999

196,562

62,014

83,380

116,900

53,089

126,053

$75,000 or more

341,839

104,449

144,592

188,349

129,020

223,558

High School

948,299

257,636

376,129

502,512

259,564

570,877

Some College

584,891

165,963

240,056

322,668

188,614

369,114

College Grad.

246,773

72,665

106,823

138,073

94,918

162,596

1,033,644

273,257

394,841

535,639

266,084

604,612

TOTAL

Market Research Dept.

Source: Scarborough 2010/R2 CBSA

CBSA - Core Based Statistical Area

Reader Demographics
Total
Adults

Daily
Reach

Sunday
Reach

7-issue
Reach

Jacksonville.com
30-day Reach

TU INA
Reach

Men

650,843

21.2%

28.4%

40.3%

20.0%

46.0%

Women

684,438

21.4%

35.6%

45.9%

21.6%

51.8%

Married

766,747

23.2%

34.5%

45.3%

23.3%

51.7%

Single/Div/Sep

467,001

16.8%

25.7%

38.2%

19.9%

44.1%

Employed full time

597,435

23.0%

32.5%

43.8%

30.0%

52.9%

Own residence

981,337

24.1%

35.4%

45.7%

22.0%

51.3%

18-34

394,445

13.3%

22.9%

34.4%

19.8%

39.6%

35-54

501,806

16.6%

29.3%

40.1%

26.9%

49.7%

55 & older

439,030

33.9%

43.6%

54.6%

14.8%

56.5%

$35,000-$49,999

255,951

23.0%

31.4%

41.9%

18.6%

46.7%

$50,000-$74,999

230,232

27.4%

40.0%

54.9%

24.4%

59.4%

$75,000 or more

420,347

25.0%

36.0%

46.6%

31.5%

55.6%

High School

1,198,794

22.4%

34.1%

45.2%

22.6%

51.5%

709,574

24.0%

35.4%

47.2%

27.6%

54.5%

Some College

288,349

25.6%

38.7%

49.7%

34.1%

58.9%

1,335,281

21.3%

32.1%

43.2%

20.8%

48.9%

Total
Adults

Daily
Readers

Sunday
Readers

7-issue
Readers

Jacksonville.com
30-day Visitors

TU INA
Readers

Men

650,843

138,270

184,851

262,378

130,108

299,263

College Grad.

Education

HH
Income

Age

Demographics

TOTAL

DMA Readership

DMA: 15 Counties: Baker, Bradford, Clay, Columbia, Duval, Nassau, Putnam,
St. Johns, Ware, Brantley, Ga, Camden, Ga, Charlton, Ga
Glynn, Ga, Pierce, Ga, and Ware, Ga Counties

Women

684,438

146,433

243,834

314,369

147,555

354,294

Married

766,747

177,539

264,833

347,270

178,440

396,040

Single/Div/Sep

467,001

78,464

120,244

178,577

92,893

205,745

Employed full time

597,435

137,358

193,907

261,494

179,133

315,841

Own residence

981,337

236,273

347,489

448,645

215,440

503,575

18-34

394,445

52,551

90,132

135,825

78,067

156,258

35-54

501,806

83,346

147,262

201,150

134,765

249,432

55 & older

439,030

148,806

191,291

239,772

64,831

247,867

$35,000-$49,999

255,951

58,819

80,457

107,230

47,666

119,612

$50,000-$74,999

230,232

63,030

92,042

126,445

56,215

136,789

$75,000 or more

420,347

105,096

151,261

195,830

132,548

233,759

High School

1,198,794

268,272

408,602

541,439

271,143

617,641

Some College

709,574

170,201

250,937

334,802

195,523

386,809

College Grad.

288,349

73,795

111,650

143,290

98,259

169,806

1,335,281

284,703

428,685

576,747

277,663

653,557

TOTAL

Market Research Dept.

Source: Scarborough 2010/R2 DMA

Demographics
Age
HH
Income
Education

DMA Reach

DMA - Designated Market Area

DMA

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