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A DIVISION OF UTSELL, INC
October 1st 2010 A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing
by David R. Guenette, Bill Trippe, and Karen Golden
Outsell’s Gilbane Group: Research Report
Table of Contents
Acknowledgements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 A Blueprint User’s Guide. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Executive Summary . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9 Digital Comes to Book Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10 The State of Book Publishing Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 E-book Market Sizing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Trade Book Publishing: How the Kindle Drove E-book Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Educational Publishing: Solutions Have to Address Both Market and Cost Problems . . . . . . . . . . . . . . . 24 Agility, Flexibility, and XML Help STM Publishers Meet Demands . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Many Challenges, Many Opportunities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Book Publishing’s Seven Essential Publishing Processes . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Mapping Processes to Specific Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Planning Processes and Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Editorial and Production Processes and Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Rights and Royalties Processes and Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 Manufacturing Processes and Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 Marketing and Promotion Processes and Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Sales and Licensing Processes and Systems. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Distribution and Fulfillment Processes and Systems . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 Publishing Processes: Steps toward Better Efficiencies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84 What is a Digital Book?. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Digital Reading Experience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 The Many Forms and Faces of Digital Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 The Quest for “Searchability” . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Utility, and Other Benefits of Digital Content. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 When is a Digital Book a Print Book? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98 Digital Book Publishing Industry Outlook . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 E-Books Have Arrived . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 104 XML Becoming Core Publishing Technology . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 Digital Publishing is Digital Printing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 E-Reader Devices in Flux, But So What? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 123 Significant Barriers Remain. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 128 Integration and Interoperability. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 132 Rich Media and Enhanced E-Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 138 A Brief Glimpse into the Future. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 147
Table of Contents (continued)
Blueprint Case Studies . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 Wolters Kluwer Health: Digital – and the Right Partner – First . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 151 McGraw-Hill Higher Education: Going All Out Digital Starts with XML-Early Education . . . . . . . . . . . . 158 John Wiley & Sons: When Digital Means Print . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 165 Hachette Book Group: Sticking to Standardization and Best Practices . . . . . . . . . . . . . . . . . . . . . . . . . . 174 Appendix A: Blueprint Study Methodology. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 180 Appendix B: Survey Results . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 182 Introductory Section of Survey. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 184 Publishing Processes Sections . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 185 Trans-Publishing Processes: Goals and Barriers to Digital Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . 190 Appendix C: Blueprint Sponsors and Vision Statements . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192 Aptara: Driving Digital Innovation in Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 192 BISG: Informing and Empowering the Book Industry . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 193 Hewlett-Packard Company: Imaging and Printing Business . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 194 MarkLogic: Revolutionizing the Way Today’s Enterprises Consolidate, Discover, and Distribute Information . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 196 North Plains Systems Corporation. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 197 Océ North America, Production Printing Systems: Delivering Productivity across the Enterprise . . . 198 Really Strategies, Inc.: Eliminating Barriers for Publishers to Create and Deliver Content to the World Market. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 200 Appendix D: Digital Book Publishing Industry Directory. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 202 Appendix E: The “Blueprint” Team . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 275
Table & Figure Titles
Table 1. New Title Production Numbers, 2008 and 2009. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Table 2. Non-Traditional Book Production Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12 Figure 1. Publisher Type . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Figure 2. Worldwide E-Books Market by Segment, Content Sales Only, 2009. . . . . . . . . . . . . . . . . . . . . . . 14 Figure 3. Worldwide E-Books Market as a Proportion of Total Books, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . 15 Table 3. Regional E-Books Market Size and Growth, 2009 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Figure 4. Percentage of Gross Revenue from E-book Publishing Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Figure 5. Expected Gross Revenue from E-book Publishing in Five Years . . . . . . . . . . . . . . . . . . . . . . . . . . . .17 Table 4. Kindle E-Book Availability by Book Type, Spring 2010 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Table 5. Sample E-Book Cost and Revenue Analysis . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Table 6. Differences Across E-Book Devices, Smartphones, and Tablets . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Figure 6. Book Publishing Segments Represented in Blueprint Survey . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Figure 7. Software System Used in Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Table 7. Klopotek Modules. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 38 Table 8. Focus on Publishing Software Modules. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Table 9. Firebrand Technologies Title Management Solutions Modules. . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Figure 8. Digital Editions Considered During New Title Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Figure 9. Relative Timing of Digital and Print Title Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 Figure 10. Digital-Only Title Consideration . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Figure 11. DAM Usage Versus Other Solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Figure 12. End Format for Print Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Figure 13. Usage of Outsource Services for Print Publishing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 Figure 14. Usage of Outsource Services for E-Book Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56 Figure 15. Lulu.com’s Recent Charge Schedule for POD Books . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Figure 16. Promotion and Marketing Activities . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 Figure 17. CoreSource as Distribution Channel . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .77 Figure 18. CoreSource Fulfillment Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Figure 19. Firebrand Technologies ONIX Platform . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Figure 20. E-Book or Print Book? . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Figure 21. Untethered Device Adoption Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Figure 22. The Voyager Company’s 1991 “Expanded” Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Figure 23. Disney Reader, with Callouts of Interactivity . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Figure 24. Interactivity Takes Many Forms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 93 Figure 25. Online Access to Digital Texts . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Figure 26. Mixable Textbooks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95
Table & Figure Titles (continued)
Figure 27. Digital Printing and Digital Workflows . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 100 Figure 28. BISG “Point of No Return” Findings . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 102 Figure 29. Kinds of Digital Publications Produced by Book Publishers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 106 Figure 30. Length of Time of XML Used by Book Publishers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 107 Figure 31. Percentage of Titles in XML at Book Publishers . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 108 Figure 32. Reasons for Using XML. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 Figure 33. Use of XML Repositories for Content and Metadata . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Figure 34. Reasons for Using XML Repositories . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 Figure 35. Reasons for Not Using XML Repositories. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Figure 36. Perception of E-Books’ Support of Digital Printing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 Figure 37. Reasons for Using Digital Printing. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .117 Figure 38. Book Publishing Companies’ E-Book Production Numbers . . . . . . . . . . . . . . . . . . . . . . . . . . . . 124 Figure 39. Digital Formats in Use at Book Publishers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 125 Figure 40. Respondents’ Reasons for Digital Publishing . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 126 Figure 41. E-Readers Galore! . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 127 Figure 42. Levels of Interoperability Among Publishing Processes at Book Publishers . . . . . . . . . . . . . . 133 Figure 43. A Glimpse of Integration to Come? North Plains TeleScope Publishing Platform . . . . . . . . . . .137 Figure 44. Level of Rich Media Use in Digital Publishing Efforts Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . 139 Figure 45. Level of Rich Media Use in Digital Publishing in Five Years . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 140 Figure 46. “Columbus: Discovery” Multimedia Title, 1991 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 141 Figure 47. “The Elements,” a Contemporary Enhanced E-Book . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 142 Figure 48. A Sampling of Video Formats . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 144 Figure 49. A Copia E-Reader, Showing a Reading Community Review Page . . . . . . . . . . . . . . . . . . . . . . . 146 Figure 50. Disruptive Technologies on the Horizon . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 148 Table 10. Major Cloud Vendors and Services . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 149 Figure 51. Respondents’ Self-Identification with Specific Publishing Process . . . . . . . . . . . . . . . . . . . . . . 186 Figure 52. Respondents’ Identification of Size of E-Book List . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 186 Figure 53. Position Title Breakout for Planning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 187 Figure 54. Position Title Breakout for Editorial and Production . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 188 Figure 55. Digital Publishing Gross Revenue Percentages Today . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 191 Figure 56. Digital Publishing Gross Revenue Percentage Projections in Five Years . . . . . . . . . . . . . . . . . . 191
Outsell. and. 6 . was incredibly helpful. Ned May. has been productive and very pleasant. as did Joshua Duhl. We are especially appreciative of all the book publishing professionals who let us bother them so much. Megan Prosser. to the great improvement of our own efforts. referencing and quoting liberally from their related reports. We hope that thousands download this study. of Wiley & Sons. Anat Herring of HP Indigo Digital Printing Solutions deserves our gratitude for getting us a terrific case study subject in Lynn Terhune. and very much in the last but not least tradition. long-time client of The Gilbane Group. Andrew Gordon of Océ North America deserves special credit for his patient tutorials about digital printing. as was Marianne Calilhanna. of Aptara.Acknowledgements Thanks to Frank Gilbane. we thank Anthea Stratigos. another of our favorite repeat clients. especially. and Sheila King. of Really Strategies. MarkLogic’s Jason “JT” Tidwell. for his support and understanding. and we’ve enjoyed the fruits of their own research and analysis on e-books and digital publishing. we thank our sponsors for supporting this study. showed continued good grace with putting up with our demands. Finally. of North Plains. —David R. of which The Gilbane Group became a division during the time we worked on Blueprint. Inc. and that hardly exhausts the list. In particular. its executive director Scott Lubeck. President of The Gilbane Group. and that every one of them becomes the perfect lead. Outsell has been very helpful. Guenette Acknowledgements ©2010 Outsell. Our association with Book Industry Study Group (BISG). both from publishing companies and from the vendor and consultant communities that we found to be both generous and open. Marc Strohlein. We also thank our new parent company.
A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing. 7 . Defining the Digital Book The third chapter. Our over-arching intent is to have approached the subject of e-book and digital publishing from the perspective of the book publisher. those readers familiar with e-book publishing already may wish to skip on to other parts of the study. the very nature of “digital book” required exploration.A Blueprint User’s Guide The main audience for the study. Essential Processes of Traditional and Digital Publishing The second chapter. however. at different times and circumstances. it was created to be used in a number of different ways. is provided as background. Book Publishing’s Seven Essential Publishing Processes. Where Book Publishing is Going… and What May Block the Way The Digital Publishing Industry Outlook. takes on the charge of analysis of current e-book and digital publishing practices and challenges while seeking to define what is important for the book publisher to keep in mind moving forward. We also explore the specific issues at work in book publishers today and how print-centric publishing processes are changing as e-books and digital publishing become more important elements of a book publisher’s business. For those who are newly coming to the subject of e-books and digital publishing in relation to book publishing. the last chapter. What is a Digital Book?. by different audiences. We’ve brought quotes from your fellow practitioners. and our own best efforts to share our understanding about what is ahead for digital publishing. is book publishers. drawn both from extensive interviews and from a significant web-based survey we designed and conducted over two months. Book publishers – and other interested parties – who don’t have time to read. We found that just as the various book publishing processes had to be clearly defined and presented within the context of digital publishing. it provides a perspective about digital publishing to help readers be conceptually inclusive and open to what cannot yet possibly be well-defined or yet well-known. Inc. too. This chapter does not answer the question definitively. is an essential part of this study. please let these chapter descriptions guide your reading. we begin to apply our analysis. In this chapter. emphasizing the publishing processes familiar to all as the starting point for further exploration. Digital Comes to Book Publishing. tied together with e-book specific and digital publishing in general considerations. we hope you will find sound perspective and solid basis here before moving on to other elements of this study. A Blueprint User’s Guide ©2010 Outsell. reports from the survey concerning key barriers and likely technology developments. Background on Digital Publishing The introductory chapter. provides a general background on the processes of book publishing. instead.
Digital Book Publishing Industry Directory This list is a useful tool providing an alternate snapshot of where the book publishing industry is. but as grounded in practical reality as possible. The case studies presented in the appendix reflect most of the key issues facing real book publishers seeking to make a real business out of e-books and digital publishing. services. A Blueprint User’s Guide ©2010 Outsell. We hope that these case studies will be seen as resources for readers.Concrete Case Studies in Digital Publishing As an essential part of our research. in a systematic manner. together with open-ended questions through which we gathered an experiential assessment of the projects. tools. Finally. 8 . Taken together. We used the questionnaire that we’ve developed to enable us to characterize the size. and will help our readers present effective and compelling arguments to colleagues and management as they advance their digital publishing efforts. tools. and applications are being deployed. services. self-maintaining. we identified the key business drivers and critical success factors demonstrated by the vendor-nominated customers and by other publishers we interviewed. we compared and contrasted the business and technology drivers among the multiple deployments across a range of organizations. We interviewed both the technical and business leads for projects within the reference accounts. especially in terms of tools and services. and relied on our sponsors to arrange introductions to their key reference accounts – customers who have deployed innovative solutions using their systems. In addition. and outcomes. the case studies provide a different way of telling the same story as the rest of the study. We investigated these questions using a combination of quantitative and qualitative methods. scope of deployments. an online. we’ve undertaken in-depth interviews with book publishers and have produced case studies that emphasize real-world experiences. We gather sufficient qualitative information from the reference accounts to develop comparative case studies. A Note About Our Methodology We worked in partnership with the sponsors of our multi-client study to develop and validate answers to key questions about the transition to digital publishing now taking place in the book publishing industry. These types of vendors sometimes spring up and disappear quickly. We then mapped the technology landscape for contentcentric solutions and documented our analysis. Inc. yet editorially shaped resource would be ideal but our static version is a very good start. We investigated. and applications. how our sponsors’ content systems.
of course. The revenues for digital publishing – and e-books specifically – are very strong and promise to continue to grow. vendors. Still the big picture for book publishers is very positive. and Amazon. the study took aim at the tools and systems publishers have been using and are starting to use. After the devastating economy of late 2008 and early 2009.Executive Summary It truly is a whole new world for book publishing. or are waiting for industry standards and best practices to coalesce. What makes the landscape particularly challenging for book publishers is the rapid-fire addition of new channels and business models and the need to codify these models in their internal processes and systems even before they can fully evaluate how valuable some of these channels and models are.and medium-term. For industry observers. Some segments of book publishing. suggest other segments will start to tip in the next year or two. are too nascent. the Monday-Friday e-mail blast from Publishers Weekly has e-book-related articles in almost every edition. Some research from our Outsell colleagues. Apple. the challenge of the next few years will be to invest wisely in technology and process improvement while simultaneously being aggressive about pursuing new business models. summarized later in this report. Executive Summary ©2010 Outsell. The goal of this study was to look at how publishers are adapting their traditional processes – many decades old and older – to adapt to digital publishing. We hope this study helps book publishers with such a balancing act. their booksellers. and growing. Since these processes are usually aided by technology. For publishers and their technology and service partners. These larger forces are creating significant pressure inside of book publishing. We expect that a look at these process areas in another year would show steady improvement in most areas and marked improvement in those areas tied most directly to revenue growth and e-book promotion. PW Daily. Publishers are moving ahead quickly across a broad front of process improvement and technology investment. reached the digital revenue tipping point long ago. technical. 9 . Publishers know this of course. While there are many bright spots – production and digital printing jump to mind – other process areas lag. The revenues are there. Inc. Our case studies point to some of the smartest bets publishers can make in the near. as do their partners. and. and medical) and professional. including STM (scientific. Readers are excited by the new devices and are demonstrating their excitement in fast-growing device and e-book sales. we have counted more than one edition in the past year where every article was about e-books. there are also the daily headlines about Google. book publishers are seeing more numbers that are positive. The excitement of the marketplace is tempered by some of our analysis. There are the obvious signs – the Kindles you see in friends’ hands and on the subway and the lines at the Apple store when the iPad was introduced. Sony.
the always-ongoing effort to improve the processes for meeting these goals. especially when wrestling with the definition of “knitting. Closed: Google Takes on Amazon and Apple in e-Books With or Without You. Your Google Editions Will Have Unique ISBNs What will be the best iPad app for reading Google e-books? Google Editions still due in ‘late June or July’ Our best advice to book publishers: Take steady. improving. right along with the traditional goals of discovering. and making public great books. and that is the world of bits and bytes: digital content. and stick to your knitting. even breaths. all of which occurred within a one-day period in May 2010. Of course. forwardly compatible forms. this advice – apart from the breathing aspect – can easily cause plenty of panic itself. the book publisher should be what it has always best been about – discovering. and making public good (and even great) books. 10 . digital communication. because today’s efforts done right are aimed at adding value to the content in media neutral. Today’s knitting must include. and digital commerce. And today that invariably means mastering the digital tools and techniques within publishing processes. But what has changed for book publishers is the radically different world in which they interact today. Digital Comes to Book Publishing ©2010 Outsell. today’s efforts toward digital publishing processes will “future proof” the publisher. were designed to spark panic in the heart of every book publisher: ‘Google Editions’ Could Transform Publishing Google Editions: Let the e-book war begin Open vs.” What is a book publisher’s “knitting” these days? In one sense.Digital Comes to Book Publishing These headlines. improving. Inc. If done right.
April 14.25% Source: Bowker Reports Traditional U.259 2008 Production 53. as shown in Table 1. 2008 and 2009 Rank 1 2 3 4 5 Fiction Juveniles Sociology/Economics Religion Science Total Category 2009 Production 45.181 32. provides a guide for book publishers to discover where they are this moment regarding digital transformation.348 25.296 14. Inc. the main message drawn by the industry as a whole was about as dark as could be: trade book publishing is in big trouble. and all the known or still not yet discovered participants along the way. it may not yet be time to abandon all hope. Inc. More striking than the small overall drop is the steep decline (almost 15%) in fiction titles while all other types of trade titles showed healthy growth. We are convinced that e-book formats will evolve and change and that new ones will emerge.058 29.46% 5.310 15. Moreover.992 19. A number of major trade publishers – starting with Houghton Mifflin Harcourt – stopped acquiring titles for a while. The State of Book Publishing Today What is going on in book publishing today? Even for those of us who may be able to take a calming breath or two. 2010 Press Release ©2010 Outsell.54% 9. New Title Production Numbers. to distributors and sellers. This study. will be the interoperability of metadata and its subject content across the multiplying value chains from authors to publishers. Table 1. Remember the Chinese proverb that every problem is also an opportunity… as long as one keeps breathing.S. While there are a number of reasons given for this. and curate content over time. It also offers specific case studies and analysis of how book publishers should approach getting to where they need to be to take advantage next year and in the years ahead. Even more valuable.We need to emphasize that the present day for book publishers should involve XML formats as early in the publishing process as possible. Reproduction strictly prohibited. XML stands today as the one standard format that will enable publishers to best create. manage. new title production dropped a noticeable (but small) 1. especially in a difficult market. According to Bowker’s estimates. to readers. there’s no denying that business is stressed.825 24. Book Production Flat in 2009. 11 . Now. Digital Comes to Book Publishing ©2010 Outsell.737 18.016 Growth -14. as the industry moves forward. is trade publishing really in “big trouble?” Despite journalists’ and analysts’ comments.100 140.85% 8.428 138. the future will expand how XML and metadata can support strong integration among the various publishing processes within the publisher’s own work.07% 5.25% from 2008 to 2009.42% -1. A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing.
Reproduction strictly prohibited. but we have a very robust pipeline.887 10. was reported by Deahl as saying.271 5. We have turned off the spigot.386 10. LLC CreateSpace General Books LLC Lulu. Inc. a look at the top publishers by title output in 2009 shows who is providing content to the longtail marketplace through the web. ran on December 5. citing that “several publishing houses [Simon & Schuster. according to Bowker statistics. Book Industry Enters Shaky Chapter.As Rachel Deahl reported in the November 24. The point here is the large number of titles emanating from what Bowker calls “non-traditional” publishing. “In this case.” But the article also referenced “the highly leveraged HMH” that could be suffering from “the company’s need to cut costs in a tight credit market as about the current economic slowdown.” The story.161 9. it’s a symbol of doing things smarter.698 Digital Comes to Book Publishing ©2010 Outsell. 2008 issue of Publishers Weekly: It’s been clear for months that it will be a not-so-merry holiday season for publishers. Vice President of Communications for HMH. Book Production Flat in 2009.175 21. Incorporated Source: Bowker Reports Traditional U. Thomas Nelson] announced layoffs or salary freezes.com Xlibris Corporation AuthorHouse International Business Publications.445 8. Number of Titles 272.930 224. 12 . Inc. USA PublishAmerica. PW has learned that Houghton Mifflin Harcourt has asked its editors to stop buying books.S.” A week or so later. Table 2. National Public Radio ran a story that built upon the HMH news. Josef Blumenfeld. which includes e-books and print on demand. April 14. but at least one house has gone so far as to halt acquisitions. Non-Traditional Book Production Numbers Publisher BiblioBazaar Books LLC Kessinger Publishing.819 11. 2010 Press Release ©2010 Outsell. and a major reorganization at Random House left two major players in the business without jobs. it’s not an indicator of the end of literature. by Lynn Neary.460 190. In Table 2.
saying.” Burnham’s major concerns are two-fold. vice president. which delivers the results of a question in an Aptara survey: “What industry segment(s) best describe your publications?” Figure 1. that are already leading to dramatic changes. The diversity of the publishing industry is illustrated well in Figure 1.6 per cent. resulting in books being shipped back and forth across the country at great cost. and save the book business?. Digital Comes to Book Publishing ©2010 Outsell. and profit margins were shrinking.” The industry was desperate for a savior. the CEO. in some publishing circles. 13 . Inc. annual sales had grown just 1. laying off editors and publicists and taking fewer chances on unknown writers… The industry’s great hope was that the iPad would bring electronic books to the masses – and help make them profitable. publishers had slashed expenditures.” Fast forward to 2010 and a thought-provoking article about changes in the book industry. Publisher Type 5% 15% 32% Professional: Science / Technical / Medical (STM) Trade / Consumer Education / College Other Education / K-12 16% 31% Source: Aptara Survey Question: What industry segment(s) best describe your publications ©2010 Outsell. “We were already facing certain big challenges before the recession came along. like electronic readers. Inc. The first is the need for trade publishers to find an alternative to the system of returns that allow stores to return unsold books to warehouses. Like other struggling businesses. The other concern? Burnham says. the book industry had been full of unaccustomed optimism. and publisher of Harper. and those challenges were connected to the traditional mechanisms of the book business. the device had been referred to as “the Jesus tablet. Between 2002 and 2008. Reproduction strictly prohibited. an imprint of HarperCollins.Neary quotes Jonathan Burnham. Ken Aulleta notes: In the weeks before [the iPad product launch]. “The industry must now truly grapple with digital advances. Writing in the April 26 issue of The New Yorker in an article called Publish or Perish: Can the iPad topple the Kindle.
2009 $1. but Outsell also is mindful of the difficulty in differentiating the two categories. Inc. the Outsell report segments the market into narrow slices that closely mirror the print book market.” writes May.g. which defines e-books as downloadable units of digital book content that can be read on a variety of devices (e. Reproduction strictly prohibited.” Figure 2. professional. “the definition of e-book (or e-textbook) is subtly different depending on the core market it is designed to serve. the standard form of this content is changing for some types of ‘books’ as publishers increasingly look to explore the inclusion of video and audio to support the text where appropriate. it obfuscates a set of divergent dynamics underlying the segments and regions comprising the market. which keep a closer alignment to their print counterparts. 2009-2012 (June 21.. Worldwide E-Books Market by Segment. Content Sales Only. laptops.. and smartphones). The report also focused on the potential revenue opportunities for all publishers targeting e-books. “However. and consumer – is somewhat simpler than our breakout. Here’s an interesting data point: Outsell forecasts the worldwide e-book market to grow at a compound annual rate of 42% from 2009 to 2012.8 $1. Inc. Inc. published the report Worldwide E-Books Market Size & Forecast Report. “In practical terms. Our definition of e-books fits nicely with Outsell’s. 2010). this means the category of educational e-books includes a wider variety of formats than trade books. The e-book market today is not one market but several distinct markets and it is unfolding at different rates across the world’s regions. Like this Blueprint report. in which Ned May explores how the landscape for e-books is unfolding across all content types. The Blueprint defines digital publishing more broadly as including websites based on content from existing books.5 Total Education E-book Market Total Professional E-book Market Total Consumer E-book Market Worldwide E-Books Market Segment Size ($ Billions) Source: Outsell estimates ©2010 Outsell.3 $1. While this is robust growth and worthy of note. 14 .” He provides another useful caveat about defining the e-book market: Digital Comes to Book Publishing ©2010 Outsell. although Outsell’s three primary fields – education.E-book Market Sizing The Gilbane Group’s parent company. for example.” May writes. e-book readers. “As a starting point in this divergence. Outsell.
Outsell sizes the education e-book market at $1. Digital Comes to Book Publishing ©2010 Outsell.One of the challenges in discussing the e-book market is that e-readers can range from a proprietary software platform accessible via the web to a dedicated standalone device. the US is seeing the greatest rate of growth across all segments.5 billion. and the consumer e-book market is forecast at just 4. Although results from the Blueprint web-based survey we conducted as part of the research of this study don’t directly reflect market size for e-books. the Middle East. and Africa (EMEA) will soon overtake the Americas in terms of growth and is forecast to reach a three-year compound annual growth (CAGR) of 51% through 2012. For example. Inc. and even computing tablet like the iPad. Europe. or $1. Figure 3.2% Total Education E-book Total Professional E-book Total Consumer E-book Market Market Market E-Books' Proportion of Each Worldwide Books Segment Source: Outsell estimates ©2010 Outsell. Outsell estimates the market expanded by 48% in 2009. or handheld device as well as relatively ubiquitous software programs such as Adobe Reader and even Microsoft Word… Complicating this further is that the lines between these different “readers” are increasingly blurred. or $1. The professional e-book market is estimated at 10. the results do reflect the current state of e-book revenue contribution and revenue expectations in five years. Inc. but it also accepts other formats such as Adobe PDFs. In between is a range of other options that include proprietary software downloaded to a computer. laptop. however. the Kindle reader platform is also available for download to a computer. This growth is off of a much smaller base than the US market. Additionally.8 billion or 11. and for now.5% 4.2% of the consumer book market. the Amazon Kindle is a standalone device that utilizes a proprietary format. 15 .3 billion.5% of the global education book market. However. Reproduction strictly prohibited. The growth from today’s gross revenue contributions among responding book-publishing professionals compared to their assessments of percentages of gross revenues at book publishing companies from e-books in five years mirrors the anticipated CAGR growth trend.5% 10. 2009 11.5% of the worldwide professional book total. as consumers across much of EMEA have generally been slower to adopt e-books. Worldwide E-Books Market as a Proportion of Total Books. smartphone.
Inc. of the ebook-specific activities at your book publisher?" Base = 109 ©2010 Outsell. "What is the current level of activity.9% 19. as shown in Figure 4. Digital Comes to Book Publishing ©2010 Outsell.7% 7. Percentage of Gross Revenue from E-book Publishing Today Less than 5% of gross revenues are from e-book activities There is no revenue from e-book activities Less than 15% of gross revenues are from e-book activities More than 25% of gross revenues are from e-book activities Less than 25% of gross revenues are from e-book activities I don’t know 7.167 975 485 4. 16 . survey respondents indicated that the majority of book publishers see less than 5% of gross revenues from e-book efforts. 3-Year CAGR 41% 41% 51% 31% 42% 3.3% 3.Table 3.5% 34.3% 27.023 3. measured as a percentage of overall gross revenue. Reproduction strictly prohibited. Regional E-Books Market Size and Growth. Inc. Figure 4. July 2010 Question 68. Inc. Reproduction strictly prohibited. 2009 2009 E-Books Market Size ($ Millions) US Americas EMEA AP Worldwide Source: Outsell estimates ©2010 Outsell.627 When asked about the percentage of gross revenue that e-book-specific activities generated at their company.3% Source: Gilbane Group Publishing Survey.
Digital Comes to Book Publishing ©2010 Outsell.7% 5.7% Source: Gilbane Group Publishing Survey. 17 .7% 13. as shown in Figure 5.7% 4. July 2010 Question 70. "At what level of activity. and STM and legal publishers were among the first online publishers (and CD-ROM before that). The list of historical digital efforts and brand new digital publishing undertakings is long and growing. though the public generally may not know this. There is much more to book publishing than trade books.2% 26. do you see for the e-book-specific activities at your book publisher in five years time?" Base = 106 ©2010 Outsell. measured as a percentage of overall gross revenue.6% 21.In contrast. Expected Gross Revenue from E-book Publishing in Five Years More than 25% but less than 50% of gross revenues are from e-book activities More than 15% but less than 25% of gross revenues are from e-book activities Less than 15% of gross revenues are from e-book activities More than 50% of gross revenues are from e-book activities Less than 5% of gross revenues are from e-book activities There is no revenue from e-book activities I don’t know 5. College and K-12 publishers have been doing very interesting things in the digital realm. Reproduction strictly prohibited.4% 22. Inc. But for panic generation – right alongside hope and hype making – nothing outstrips trade publishing. Inc. Figure 5. with the majority of book publishers expecting 15% or higher of gross revenues to come from e-books. expected revenue from e-book efforts in five years’ time runs high.
332 6.432 26.277 282.736 13.101 5. Number of Titles 158.046 15 23.056 42.286 36.com reported 461.904 33.724 15.447 Digital Comes to Book Publishing ©2010 Outsell. Inc.736 753 17. Reproduction strictly prohibited.” Table 4 provides the breakdown.655 10.678 9.com. Inc.210 6. a quick check on Amazon.169 17.115 9. 18 . Table 4.797 35. Food & Wine Fantasy History Humor Kindle Default Dictionaries Lifestyle & Home Literary Fiction Mystery & Thrillers Parenting & Families Politics & Current Events Reference Religion & Spirituality Romance Science Science Fiction Sports Travel Source: Amazon. Spring 2010 Category Fiction Nonfiction Advice & How-to Arts & Entertainment Biographies & Memoirs Business & Investing Children’s Books Comics & Graphic Novels Computers & Internet Cooking. as shown on Amazon.899 results for “All Kindle Books.316 20.944 14.399 17.044 7.688 35.Trade Book Publishing: How the Kindle Drove E-book Publishing In early spring 2010. Kindle E-Book Availability by Book Type. early spring 2010 ©2010 Outsell.293 41.
g. and buying them. How has this happened? Step One: Begin Selling Books Online (or. and etc. web metrics. and audience tracking and personalization (e. Digital Comes to Book Publishing ©2010 Outsell. title by title – is that all this activity is easy to track.. ePub. Even looking at book publishing in a generic way. and habits that they have never had before. attractive. there are a lot of titles available for the Amazon Kindle e-reader platform.com) The first step was the emergence of Amazon and some other online booksellers that became leading places for the selling of books. Nonetheless.txt. as well as PC-oriented titles for Adobe Digital Editions. Keep in mind too that many of these titles – and probably some altogether different ones – are available in other e-reader formats. . Inc. And so enters a new thing in book publishing: knowing not just how many copies of a given book are sold but how customers are seeking. One such development has been the growth on online bookstores. Amazon’s relationship with the book publisher is a direct and highly motivated one for each party. virtually and otherwise. of which Amazon remains the 800-pound gorilla. “Customers who bought this item also bought”). PDF. but even assuming a three-to-one ratio for repetition. But let’s get back to the Kindle title explosion. Create Amazon.There are bound to be plenty of titles showing up in multiple categories in this list. especially keeping in mind that the Kindle is only about three years old. and trustworthy buying experience. and a simple. 19 . needs. especially with tools like enterprise resource planning platforms. other online booksellers) learning which titles were selling how much. Book publishers in many markets have never been close to the customer in this way. One nice outcome of the high-volume booksellers handling book transactions online – from publisher orders and distribution to letting visitors browse and buy online. evaluating. Step Two: Learn the Value of the Book Online This second step was Amazon (and to some extent. but new technologies are giving book publishers visibility into the customers’ wants. as a relationship of producer and seller. good prices. even as the brick and mortar bookstores have been falling away. Amazon got to be so big because it made book buying easy through wide title selection. And then there are titles available through aggregator sites – especially in the education and professional areas – and those (usually high-value) titles from professional and STM publishers that aren’t likely to want to show up on a trade book retailer’s virtual shelves. ignoring the wide range of book types and markets. there have been several big developments over the last decade or so. Not that book publishing was without such tools. notably ones from Bowker and Nielsen. Other bookstores – Barnes & Noble is perhaps the best next example – followed suit.
reviews. Amazon’s ongoing efforts expand its role as a promotion and marketing asset for the book publisher. and reap the bottom line. Associate site linking is a way to accomplish contextual promotion and advertising of titles across a much larger number of sites than simply Amazon. adding personalization. goes the tempting argument. Personalization is the association of similar reading choices to promote similar buying patterns. make Amazon a far more effective co-marketer for book publishers than any actual storefront. because Amazon sells the titles and tracks these numbers. and the search metrics for the particular title and titles from other publishers that meet the same book-type and subject category. Amazon makes it easy for the book publisher to benefit from the advantages of online marketing and promoting. because Amazon carries them. recommendations. The company has become an important part – often the majority – of book publishers’ print sales. And Along Came E-Books… and Revenue Amazon’s e-book play has to be admired. by improving discoverability. while driving sales only through Amazon. In short. Digital Comes to Book Publishing ©2010 Outsell. and building Amazon Associate linking.” is the means of making books known to the prospective buyer via search. and rankings. through book marketing material presentation. the audience interest in the specific titles.” and “social communities. done on a title-by-title basis. Amazon’s numerous options for customer interaction for a title. it is but a short step – and getting shorter all the time – to provide reasonable sales projections for print titles as e-book titles. 20 . including an in-depth knowledge of the publisher’s titles. Discoverability. Inc. Put your print titles into Kindle.” “taxonomy.Step Three: Make Book Buying Easy The third step was that Amazon created an infrastructure that supports and expands upon the book publisher’s traditional promotional efforts. such as the Look Inside! function. a term wrapped by so many in so much magical language like “SEO. To capture a good share of the e-book market Amazon turns to its publishers and reports to them several important facts. From these reports.
equallng $746. based on such revenue expectations. 21 . account receivable. simple.985. and royalties) easily accessible and updatable by the editorial worker? • Are the print book production files well managed. and the success of the scenario in Table 5 depends on many factors. and easily discernable by the editorial worker? • Are back office systems (accounting. year one Revenue after payment of royalty to author (25% of gross revenue. Table 5 is a simple example we created to illustrate “e-book math.For a book publisher. it is not hard math to discern if an e-book edition will make financial sense. inventory.95 50% $2.75 The assumptions are here for example purposes only. given the reports about Amazon’s buying books at the regular wholesale price of the print title) Total gross revenue. One-time costs Title X’s rights and royalties situation seems clear.25) Net revenue after payment of one-time costs of $600 Source: Outsell analysis ©2010 Outsell. Title X’s production files are available within the publisher’s DAM.638.238.200.00 $2. Sample E-Book Cost and Revenue Analysis Unit Sales Forecast Title X has sold 1. including updating inventory. retrievable. Title X’s conversion to e-book format Title X e-book edition’s ONIX packaging and distribution to Amazon.000 print copies for the previous three years. Reproduction strictly prohibited. and in a format appropriate for efficient e-book conversion? • Is the e-book file easily packaged and transmitted to the e-book retailer? Digital Comes to Book Publishing ©2010 Outsell.” Table 5. but a production manager will need to confirm this and hand off files for e-book conversion. Inc. Total one-time costs Revenue Forecast E-book edition sales price E-book edition discount to Amazon (this is conservative. Inc. 600 $200 $200 $100 $100 $600 $9. Estimate is for annual units of e-book sales. including: • Are the rights and royalties well-tracked.75 $1. and other back end business platforms. but a contract check and agent correspondence will confirm this and update the royalty system to include the new e-edition. First year sales were 2.
If it’s allowed to take hold in the consumer’s mind that a book is worth ten bucks. and not only that. the close of 2009 seeing Amazon accounting “…for an estimated 80% of all electronic-book sales. the revenue expectations are reasonable.In this simple scenario. to my mind it’s game over for this business. doing it? The obvious answer is that Amazon wants to expand its book selling business to e-books.” The price causes concerns among book publishers. which are commonly based on the list price of the book. on a direct cost of $180. Kindle. one might assume that a front-. Amazon comes to our example book publisher and says. and $9. • “Just-in-time” inventory of backlist titles through POD. Inc. But this expansion is not without its challenges. with its Kindle device and its proved-out ability to encourage book publishers to publish in the Kindle format. the Kindle. saying. according to The New Yorker article. • Expanded sales of title through other e-book formats. • Potentially lower cost moves into other e-book formats. If the price and revenue assumptions listed above are extended as an average for a list of 300 titles. especially the challenge of entrenched profit models for publishers (and royalty models for authors).625. with little or no additional file costs. So. “The big concern – and it’s a massive concern – is the $9. all of which would work to further constrain the costs associated with moving forward with an e-book publishing program. What Is in It for Amazon with E-Books? So why is Amazon. indeed. and production files that are more likely to be appropriate for e-book conversion. the chairman and CEO of Hachette Book Group USA. and. • Strengthened competitiveness for publisher. “Would you like an extra halfmillion in income next year?” Not to mention other benefits. including: • Expanded promotion for title. and backlist of titles going back three years (600 titles) may represent 300 titles that can be considered by dint of sales history to present reasonable sales expectations as e-books. Aulleta quotes DavidYoung. Furthermore. these are recent titles that may have a better chance of the author/agent contracts cleanly anticipating e-book editions. basically. 22 .99. the associated costs per title would likely be lower when applied across many titles.000.” Digital Comes to Book Publishing ©2010 Outsell. even while currently they are losing nothing relative to the typical wholesale revenue.99 seemed to be established as the price of an e-book. with positive answers to the questions above. for example. with. • Expanded sales through print-on-demand (POD) and short run. For a mid-size publisher of 200 titles per year. mid-. but in its own proprietary format.” This approach has been effective. Aulleta notes that “Amazon had been buying many e-books from publishers for about thirteen dollars and selling them for $9.99 pricing point. taking a loss on each book in order to gain market share and encourage sales of its electronic reading device. the first year’s net revenue for the publisher would be $491.
99 price point for e-books. Inc. the behemoth trade publisher. and from the many other existing and coming e-book reader and general portable devices (e. fearful of print book price erosion. Table 6. Part of the boost may come from the hope and hoopla about iPad. Table 6 notes the various strengths and weaknesses for different types of digital publishing across e-reader-capable devices. refused to follow Amazon’s pricing scheme for Kindle titles. Smartphones. The real question for publishers of all stripes is not whether Kindle will rule the market or if the iPad will be the Kindle “killer” and save the book business. 23 ..95.g. when Macmillan. and fancies their customers may want. and they have at least temporarily been given a boost. Digital Comes to Book Publishing ©2010 Outsell. But clearly.Voice Data Full Data Primary Content Revenue Model Subscription Transaction Advertising Subscription Transaction Advertising Battery Life Long Short Medium Best Content Match Books Linear News Single Media Magazines Multimedia Grayscale Slow Color Color Fast Fast Smartphones Communicate Tablets Engage Source: Outsell analysis ©2010 Outsell. It remains to be seen whether Amazon will succeed in its efforts to establish the e-reader (Kindle) as the expected e-book format and the Amazon channel as the expected source for most e-book sales. typically. were sympathetic to the Macmillan et al agency pricing revolt. all up to then available through Amazon at $9. for a smaller percentage of the revenue than the 50% wholesale discount of traditional practice. where the retailer is. Reproduction strictly prohibited. not all have been happy: many trade publishers. but instead whether book publishers can create and produce their products in ways that allow. cost-efficiently. factors.So publishers are pushing back on Amazon’s demands for the uniform $9. Inc. the flexibility to serve whatever forms. in effect. Differences Across E-Book Devices. and Tablets Type E-Readers Primary User Interaction Consume Display Size Medium Small Medium Display Format Display Speed Connectivity Limited Data Full. netbooks) yet to come. The current flurry of interest in the agency model may prove to have legs for publishers wanting more control over pricing. selling on commission and. This seemed to come to a head at the start of 2010.
At the same time. While buyers of a book are precluded from copying and distributing information found in the book that they purchased. The Outsell Education 100. global. the market size is almost static with an estimated US 2010 growth rate of about 3%. The preponderance of used books significantly reduces the number of new units that are sold by publishers. quite the opposite is true. However. Used books have a minimal impact on the trade.Educational Publishing: Solutions Have to Address Both Market and Cost Problems A big part of book publishing is textbooks. STM. Digital Comes to Book Publishing ©2010 Outsell. Although many readers prefer to collect and retain books that they have purchased. even in some of the areas that have been in play for decades such as content available in textbooks or training materials. Outsell describes the overall market this way: We’ve established that the education industry is diverse. Inc. The internet has played a very important role in enhancing the market for used books. they do acquire a perpetual assignable license to use the book and then sell it to another reader if they so desire. school and children’s markets. While many people believe that used books save students money. 24 . the financial models of selling content are changing. It is highly fragmented. in the November 9. 2009 report. other readers lack the space or inclination to keep their books and eventually sell them. the higher education market has been severely affected by used books. notes Outsell. the number of copies diminishes further and the cycle repeats itself. published in 2009 by The Gilbane Group: Copyright law has a major impact on how printed books are sold. As the price of textbooks increases. but the problems continue to grow. along with the instructor and student ancillary publications that support learning. the price of new books must be increased to compensate for the lower number of units that are sold. What is happening is that the type of content is changing. Here’s an excerpt from the report Digital Platforms and Technologies for Publishers: Implementations Beyond “eBook”. The challenges in higher education publishing have been identified for some time now. In that publishers are responsible for providing significant amounts of costly pedagogical support elements for instructors and students. and the market composition and global markets are changing. and comprised of a variety of players and products.
While it is early days as yet. but there are a number of very interesting efforts underway that speak quite eloquently about digital publishing’s role in the healthy future of this book publishing segment. Cengage Learning. To support business partners. CourseSmart hopes to reduce what has always been a high cost for publishers. such a resource helps resolve access barriers. part of the hope behind CourseSmart is to become the single – or. but today has 14 publishers participating. McGraw-Hill Education. Other costs such as royalties and permissions need to be rationalized in light of the potential growth of digital content products. since the mass of e-textbook content is in a common format. CourseSmart uses two content formats. and Bedford. even while helping teachers find the most relevant and applicable textbooks in the correct editions. which allows users to download the textbook to one laptop or PC. publishers have quite a different cost structure to work with. Free from the costs of manufacturing and distributing printed books. At least at this moment. Digital Comes to Book Publishing ©2010 Outsell. Currently. Inc. John Wiley. CourseSmart: An Early Implementation of Integrated Digital Publishing Focused on Audience CourseSmart was founded and is supported by five higher-education textbook publishers: Pearson. Digital publishing affords publishers much more creativity and flexibility in pricing their products. Perhaps most impressive is CourseSmart. And channel costs and discount structures can be less because retailers do not need to pay to ship the books and to dedicate space in their store to display the books for sale. Freeman and Worth Publishing Group. at least. To create a marketplace where students could buy e-textbooks. powered by software developer VitalSource (now part of Ingram Content). This effort brings together thousands of textbooks across hundreds of courses in an e-book format on a common platform. and is also used by other publishers in this marketplace with large and complex texts. This format was designed specifically for the teaching and learning environment. From the students’ perspective. CourseSmart does not support formats that would enable its e-textbooks to be delivered to e-book reader devices such as the Amazon Kindle. main – distribution channel into college stores and institutions.This above example illustrates the importance of publishers choosing a business model that reflects the behavior of their customers and that offers pricing that is commensurate with the value that customers derive from each content product. with the following objectives: To provide an environment where faculty can access digital texts for evaluation purposes. 25 . What is going on in education digital publishing would make for a multi-volume report in its own right. for its assembling of major Higher Education publishers into an effective production process and delivery platform. and a downloadable format called VitalBook. such as John Wiley. including a proprietary format that delivers an online version of the textbook.
came out of the National Library of Medicine. and The Pearson Technology Group. VitalSource’s VitalBook e-book format uses proprietary DRM technology. with the first online interface developed in 1984 by Ovid Technologies. added that same year. and XML Help STM Publishers Meet Demands Most publishing professionals understand that journal publishing has for the most part run ahead of book publishing in the adoption of digital production and distribution. In addition. had completed its hand-keyed electronic archive of all US federal and state cases. Sean Devine. Instead. figuring out how to benefit from the digital transformation in book publishing can seem as painful as a root canal. the business model CourseSmart uses with students is quite different from the traditional textbook purchase model. one of the oldest bibliographic archives. This approach to textbooks may remind some readers of Safari Books Online. students take out a subscription to the textbook for a specified period. the need for access is often very time sensitive: for most scientists.. 26 . or rich media. Flexibility. and it remains to be seen if CourseSmart and similar efforts taking form in digital textbook publishing might succeed as significant custom publishing environments. There may be any number of reasons for this. not books. where LEXIS launched publicly in 1973. and where readers post feedback to the editors and authors. The NEXIS service. Inc. digital publishing clearly expands the utility of texts to support learning – whether through interactivity.Although device developments such as the iPad may enable textbooks that rely heavily on color or that would benefit from other rich media. and by 1980. there’s not much enthusiasm for using out-of-date research when trying to cure cancer. offering full-text searching of all Ohio and New York cases. A wellknown aspect of Safari Books Online is the Rough Cuts service. technical. For many publishers. had spent six years as the CEO of Safari Books Online. Inc. But while educational publishers have always had some connection with the process of learning. which pioneered technical e-books through an online environment. for instance. Medline. the experience of having an e-textbook on a laptop or PC is becoming well-established. Inc. CourseSmart’s CEO. Agility. and medical information tends to appear first through peer-reviewed journals. and design professionals. gave journalists a searchable database of news articles. improved search. with the goal of gathering technology books into an online database serving IT. programming. now a significant part of the publisher Wolters Kluwer Health. Not surprisingly. is that the high-value content of scientific. certainly. where authors publish their working manuscripts to give customers early access to pre-published information. although an alternative model that would allow limited use for four more years of access is reportedly being considered. Collaborative authoring is a small step further. but one. STM’s digital inception is similar to the history of digital legal publishing. Digital Comes to Book Publishing ©2010 Outsell. and laptop penetration among higher education students is as high as 80% of incoming freshmen in the US. a leading provider of electronic access to computer and business books founded in 2001 by O’Reilly Media. In its history.
STM content often carries high-level search and retrieval requirements. and as efficiently and economically as possible. but much value remains to be exploited by most publishers and information providers. making content available in as many formats and as many contexts as possible. and dynamically deliver content. Inc. analyze. or within distinct portals. such as the various e-book formats. noted: The tenth anniversary of XML recently passed without so much as a candle being blown out. despite the pain of it. has had a sort of quiet revolution where. <title>XML: The Necessary Ingredient for Information Publishing</title>. or to aggregators. from June 22. technology partners build information access. One of the major benefits of XML repositories is that when they are properly implemented. ©2010 Outsell. on the other hand. But. 27 . editorial and production tools and interfaces. Much of the progress in XML use in editorial and production processes owes a debt to these segments of book publishing. including complex taxonomies. One specific aspect of XML application in book publishing is what is commonly called an XML repository. and delivery solutions used by publishers to accelerate the creation and distribution of titles. but publish many ways. math. Clearly. XML. which made working in SGML (the Standard Generalized Markup Language and XML’s predecessor) common. manipulation. 2009. a book publisher can more easily repurpose content. in what is often called “content agility. Many standards and technologies seem to get (and require) an extraordinary amount of press. creating new information products faster and delivering them through multiple channels. Typically. STM – as well as a number of legal and professional publishers with highly structured references and directories – have their own demands on top of those shared by other book publishing segments.” XML may be pervasive. that doesn’t mean “we’re done. but as this report will show. perhaps that is the biggest testimony to its acceptance and success. As Outsell’s report. on top of such platforms. What these capabilities can mean for e-book and digital publishing generally is easy enough to see: book publishers can create content once. and chemical formulae. enhancement of the content.” Flexibility comes from a number of capabilities including the integration of immense stores of data from distributed sources. for many publishers. it has quietly become pervasive in all aspects of content markup. a server platform that provides capabilities to store.And much like the requirements of legal publishing. often in stark contrast to their actual impact and importance. and structured search and navigation. composition-challenging tables. enrich. and reuse. search.
and. Inc. Professional. and faithfully reconstruct a document or other form of content. enabling sharing of content across disparate computers. devices. we will use their very solid definition of XML. users can define the markup elements. takes the form of “Christian Publishing.” but even within this sub-category there are bibles and references (concordances. Most basically. which in the US market. Digital Comes to Book Publishing ©2010 Outsell. XML also enables serialization of data – which in layman’s terms is the ability to deconstruct.As well. for example). of which the common breakout is as follows: • Trade and Consumer • Higher Education • K-12 Education • STM. Many Opportunities Book publishing is hardly monolithic. fiction. One example is that trade publishing contains religious publishing. no doubt some education and professional publishing. too. and there are many subcategories. non-fiction. it contains many market segments. In other words. XML is a sort of lingua franca. especially. XML is a specification sponsored by the World Wide Web Consortium (W3C) for creation of custom markup languages. and applications by defining the content of a document separate from its format. Many Challenges. found in the same report: One of the challenges in understanding XML is its chameleon-like nature – it is described in as many ways as it can be used. send. Legal • B2B and Directories • Government and Regulatory These are gross categorizations. 28 .
Reproduction strictly prohibited. Figure 6. Professional. The questions raised by digital publishing opportunities and change requirements for book publishers are significant. different channels and media requirements.9% Source: Gilbane Group Publishing Survey.3% 20. the discrepancy is understandable. and while some specific issues regarding digital publishing may be more or less applicable to one book publishing segment compared to another. "In what segments of the book publishing market are your books sold? (Check all that apply)" Base = 337 ©2010 Outsell. self-publishing is fast becoming the basis for the new publishing business model.1% 22. Book Publishing Segments Represented in Blueprint Survey Trade and Consumer STM. The “Other” category largely reflects trade variants. Legal Education. 29 . and different business needs and models.2% 3. These days. Obviously what segment of book publishing one is involved with means a lot. hypermedia. whether from the many efforts to support processes to create customized and one-off titles or because e-reader devices and personal computing platforms are increasingly supporting non-traditional book content such as audio. Digital Comes to Book Publishing ©2010 Outsell.The response (in Figure 6) to the Blueprint survey. but since Aptara has many STM publishers as customers. video.5% 30. The universe of book publishing is varied in other ways as well. or collaborative virtual services. different content use cases. Regulatory Other 4. The very nature of “book” is up for grabs. K-12 B2B and Directories Government. Inc. July 2010 Question 1. each has different audience needs. for example. was somewhat more heavily reflective of trade publishing than the Aptara survey noted earlier. especially religious publishing.0% 15. Higher Education. the fundamental challenges face book publishers across the spectrum. the phenomenon of selfpublishing has moved a great distance from the vanity press services of old. Inc.2% 4. as well as for new forms of books (think of blog-originated print books). when individual text entries were reviewed. which shows the distribution of survey respondents among publishing segments.
and customer-generated content entering in the publisher’s business model? feedback mechanisms? • Are increasing benefits being seen by publishers in building direct customer relationships and Getting to answers for these questions. customer satisfaction. Inc. across their own enterprise. ePub.and long-term investments in the digital • What role does business intelligence play in publishers’ digital content publishing efforts? • Once a business case is made.Here are some examples of questions every book publisher facing a move to digital publishing must wrestle with: • What are the high-level business objectives (e. ISBN. and others. in conjunction with partnering service providers. quality. PDF. lower costs. and others in use and • How much cross-systems (departmental) collaboration takes place within the publisher? What • What e-commerce system implementations or e-commerce partners are publishers pursuing? level of interoperability exists among the publisher’s publishing systems? Which cross-systems intersections require more attention? How is the imperative for “discoverability” affecting business decisions regarding digital content publishing? Are SEO efforts. and self. 30 . and time to market) for producing digital content products? What results are publishers achieving now and what are their expectations? digital content publication? • How do requirements such as royalty obligations and rights assignment and protection deter • Where are the biggest pain points in providing digital content publications to internal and external partners.g. and/or customers? What major obstacles do publishers face with distribution of digital content products or parts thereof. social media communities. ONIX. suppliers.. is what this study is about. DOI. Digital Comes to Book Publishing ©2010 Outsell. increased revenues. and to distribution channels? content publishing efforts? • How are publishers making the business case for short. how are publishers prioritizing investments according to the business issues they want to address? What kinds of change management issues are occurring? What role is IT playing in technology-driven decision-making? how are they delivering value? • To what extent are standards such as XML.
a dedicated planning system customized to a publisher’s specific process).g. contracts. For example. certain processes become highly specialized and segmented and can be • Processes grouped together here can be discrete in practice.g. whether trade. publishers have long been creating ad hoc databases and spreadsheets to maintain data for royalties. Mapping Processes to Specific Systems Our research showed that some processes map cleanly to specific dedicated systems (e.. separate groups will often handle subsidiary rights while other individuals will handle royalties. In researching the topic and developing the report prospectus. or many others. but then leaves it up to individual acquiring editors and the production editors to track individual manuscripts from inception to completion. manuscript complete. though it is trying to migrate all groups to one standard system. and publishing companies vary based on size. • In large publishers. assets. Sales and licensing 7. and schedules. STM. Rights and royalties 4. supported by multiple.Book Publishing’s Seven Essential Publishing Processes This chapter defines the book publishing process as a sequence of business processes common across most book publishing segments. certainly). Planning 2. in a large publisher. unrelated systems. we decided on a breakdown of seven business processes: 1. Manufacturing 5. In other cases. and certain processes could be broken into their own category (sales. educational. market focus. page proofs ready. a process is supported by more than one system or by one primary system and specific tools. one educational publisher we consult with has several planning systems for different geographical locations. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. On a smaller scale. Editorial and production 3. professional. In another example. and a variety of other factors: • The breakdown could include anywhere from five to nine processes. a trade publisher uses an enterprise resource planning (ERP) system for planning and tracking major milestones (e. 31 . and files to manufacturing). Inc. Distribution and fulfillment Any such breakdown is a matter of judgment. For example.. Marketing and promotion 6.
This call for higher integration and efficiency will require key stakeholders to have a more common understanding of other functional areas in order to help enable process improvement and tighter system integration. the medium itself is physical and so. It’s also our attempt to make explicit common book publishing processes that are often well understood inside the industry. planning is one where investments in technology range widely: • Very light investment in desktop tools (e. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. However. etc. Of the process areas we looked at.g. Planning Processes and Systems Planning is where book title acquisition is undertaken. which means that computational processes and electronic transmission can be brought to bear on every aspect of publishing. bookshelves. • Moderate to significant investment in a publishing-specific ERP or planning system. transport. and divestments often require the acquired company to adopt the processes and systems of its new parent. One key assumption behind this report is that digital publishing will require publishing processes to be more integrated. unavoidably. This section summarizes our research of the various publishing processes – and the systems and tools that publishers use to support these processes – including a discussion of the breakdowns and overlaps we often see among them. and manufacturing costs and details. but up and down the entire value chain. production. though they have a wide range of functionality to include title information management. This process can also include the development of at least preliminary marketing. We are also interested in both supply chain issues and value chain issues. especially for their own markets but might only have a high-level understanding of manufacturing. Filemaker Pro) that are used to track key information. book marketers know very well what they do. efficient. and typically where profit and loss (P&L) estimates for titles are calculated. These can be informal (an editor keeping track of his or her own titles) to more formal (a complex spreadsheet or Filemaker database kept on a shared drive). apart from digital-to-print on demand. The potential for creating highly efficient publishing processes – largely by advancing integration – remains tremendous for publishers. especially within each specialty. inventory management. Inc. this breakdown of seven processes is our stake in the ground. A fundamental difference between traditional book publishing – print – and e-books and other digital publishing forms is that while print processes are increasingly digital in many of the publishing processes. Microsoft Excel and Access. There are a number of systems marketed specifically for planning. or for the new parent to realize (and live with the fact) that its new acquisition is sufficiently unique that it must keep its own processes and systems intact. As such. digital publishing remains digital from start to finish. 32 . and attempt to highlight where e-books in particular and digital publishing in general introduce new requirements to both processes and their associated systems. and subsidiary rights management. not just in the creation and production processes. royalty tracking..Another factor complicating a clear mapping exercise is that mergers. must at some stages participate in the physical world of paper. For example. acquisitions. and transparent.
manufacturing. This is not surprising considering the range of products that publishers develop. Reproduction strictly prohibited.g. July 2010 Question 10-PL3. Great Plains. and have this integrated with various other publishing processes (e.g. Inc. the other half use a variety of custom-developed and general ERP or TIM platforms. and the perception that their overall markets are constrained.5% Source: Gilbane Group Publishing Survey. Software System Used in Planning Office software such as Microsoft Office for book title planning purposes Custom-developed software from title planning purposes.. 33 .• Significant to very significant investment in a major ERP system such as those from SAP or Oracle. One Consultant’s View Edwin Fager. Figure 7. Inc. sales) Off the shelf book title information management platforms with modules for integration with various other publishing processes 49. Oracle. Microsoft Dynamics ERP) for book title planning purposes and have this integrated with various other publishing processes (e.9% 14. For example.. the variety of roles and titles in different publishing houses. Figure 7 shows that office software such as Microsoft Office is used by half of respondents for title planning.” Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. often extensive. We kept hearing about Microsoft Office being used as planning system. not integrated with various other publishing processes (e.g. a publishing industry expert and consultant (Kensai International Ltd. and now we believe it. manufacturing. SAP. sales) General ERP platforms (e. according to Fager. “Publishing Technology or Klopotek targets about 300 to 400 publishers [in the USA]… [while] Cyberwolf and MSGL… are targeting about 1.9% 10. It’s notable that these latter three categories of technology involve customization. It’s hard to imagine one system that can codify all the variations in business process without extensive customization. and the wide variety of partner and vendor relationships from publisher to publisher. • Anywhere from moderate to very significant investment in wholly custom systems built to the specifications of the publisher.. with tight budgets.) who focuses on title information management platforms and royalty and ERP platforms for publishers. sales) We use custom-developed software from title planning purposes.4% 7.3% 17. manufacturing. "What general types of tools and sof tware platf orms are used f or your company’s planning process? (Check all that apply)" Base = 67 ©2010 Outsell. sees most vendor companies as small..500 publishers [which tend to be smaller publishers].g.
MSGL handling fractional sales for royalties but lacking a digital download service. • Only IBS and Cyberwolf are focused on selling an integrated ERP solution. sub-rights. while the others focus on selling modular best-of-breed solutions. Firebrand Technologies has recently added an e-book production capability to its stable of offerings that include title information management. including MetaComet Systems. with various degrees of success. but no fractional sales capability. IBS and Klopotek are promoting their ability to handle digital books. and handles unlimited authors per title. chapter sales].g. MetaComet Systems has a lot of small publishers on its customer list. Klopotek. an ONIX server and service considered very highly by many in the industry. including Harcourt. sliding scales. at least to date: Trilogy has only a few clients in the US. for example. Cyberwolf has their digital download service. • A number of current publishing clients are switching to general financial platforms to handle rights and royalties (among other things). perhaps with the exception of Publishing Technology. and expenses applied against royalties. and iPub not many more. and a number of prospective publishing clients seem happy with SAP. Even bigger challenges remain. Inc. Fager sums it up: All the vendors are attempting to reposition themselves as digital publishing enablers. and Publishing Technology has their turnkey digital conversion and marketing service. Like so many of its competitors. and Virtusales. advances. but also a number of surprisingly large publishers on board. all while integrating with most AP or GL accounting systems. There are other players in this field.. • Other competitors lack the market share. reserve accounts. lacks a key element that the others have. rights tracking. MSGL is promoting their ability to handle fractional sales [e. Royalty Tracker. • At the low end are Cyberwolf and MSGL. and royalty statements. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. That said. such as. which manages the royalty payments. or Acumen (Cyberwolf’s platform) offering the Digital Download Service. Oracle. Publishing Technology. when electronic publishing is added to the potential publishing customer’s requirements. MetaComet Systems offers its platform.Fager describes the world of “traditional” publishing software solutions breaking out as follows: • At the top end of the market the main competitors are IBS. and various components that support promotional and marketing efforts of publishers. 34 . each vendor. as a web-hosted service or as an in-house installation. or other general business platforms in use.
3%) • General ERP platforms (14. Virtusales • BookMaster. Plc. but “I don’t know” and “Other” were the big winners. Almost 65% of respondents report using one of the following for title planning purposes: • Office software such as Microsoft Office (49. most publishers use general-purpose software for planning purposes instead of dedicated software. 35 . International Business Systems • ELAN Book. Schilling A/S • TeleScope Publishing Platform. Firebrand Technologies.3% of respondents. Cyberwolf. Cyberwolf Advance. Inc. but does cover most of these categories well. among those companies that had any noticeable selection. and the list potential is much greater still (look at the Vendor Directory in the appendix for others). We found many responses we expected. IPRO Business Systems Klopotek/Global Turnkey Systems knk Publishing. and Klopotek were in close first-through-third placement. • Other (Please Specify) This list is not complete. Advantage Computing Systems Biblio3 and Biblio Publishing systems. knk Business Software AG Schilling. leaving only 7. Media Services Group • • • • IPUB. Firebrand Technologies • Focus on Publishing. Advantage. royalty. Focus Information Technology Services. Ltd. To begin with. Trilogy North America • I don’t Know • Title Management Enterprise.9%) Custom-developed software represents 28. North Plains • Trilogy Title and Production Management. although outfits like AVATAR and Bradbury Phillips – both UK-based companies offering royalty-oriented platforms – could have been included.Looking at the Survey Results We were curious to try to quantify title information management. Fager’s analysis is borne out by our survey results. with Virtusales a further distant fourth.5% who report using “Off the shelf book title information management platforms with modules for integration with various other publishing processes. and ERP systems with the question “What specific software programs and platforms are used for your company’s planning process?” Here is the list of products and their companies we included as choices: • • • • ACUMEN.” Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Publishing Technology. with “none” and “custom systems” the main entries filled in when “Other (Please Specify)” was checked. for example.
and Vista (Publishing Technologies). First. • Publishing-centric platforms. and as discussed further in our outlook chapter. In other words. the capabilities of these systems. and 18. Understanding the Market for Commercial Planning Systems It’s worth looking at some of these commercial systems in depth.4% hold the title of publisher.” respondents’ most common answers were Firebrand. More than 30% of respondents to the planning questions are C-level executives. production. and it is likely many of these respondents do not perform hands-on work with the planning systems themselves. We wonder which of the following may provide an answer: • Title information management platforms. But several publishers also reported using custom systems here as well.and mid-level book publishing professionals” to take the survey. if a vendor has bothered to develop a feature or module. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. In other words. Inc. perhaps through modular components. The success of the vendors – and more importantly the publishers – to reach high levels of integration with digital products may well be the key technology and process question for book publishers moving forward. ELAN.When asked. Klopotek. Nonetheless. Scratching the Surface: More Research Needed We encourage readers to understand that a more probing analysis would need to be done to fully understand how book publishers apply automation to the planning process. we repeat our earlier point about “considering the range of products that publishers develop. one half of the respondents are executives. a person’s role in the process likely says a lot about how they would report on the system or tool they use in the process. and the wide variety of partner and vendor relationships from publisher to publisher. with robust API or middleware connections to general financial platforms. sales. represent generalized needs and requirements of publishers. We can imagine (and know of) scenarios where acquiring editors and editorial assistants do the work inside the planning tools. “What specific software programs and platforms are used for your company’s planning process? (Check all that apply). inasmuch as they are successful. tied into financial.” Also. it has been in response to a perceived need or requirement. some of these platforms represent the most extensive and public attempts to integrate varied publishing functions. and more senior personnel are provided with reports and presentations generated by the tools. • General financial platforms. we asked for “high. Second. with specialized publishing-centric options. To begin with. Cyberwolf. along with SAP. marketing. the variety of roles and titles in different publishing houses. it seems clear to us that the way forward with integration will be found in one or several of the choices already being made within the industry. and fulfillment platforms. and the titles of the respondents bear this out. 36 . In other words.
the Klopotek Group was set to support “more than 11.” The press release goes on to describe Klopotek being focused on “…the system requirements for supporting the evolving production.” With the acquisition of Global Turnkey Solutions in 2006. servicing hundreds of individual customers. on-demand service allowing publishers of all sizes and types to more rapidly access the Klopotek software. Indeed. The Klopotek Group claims that it is “by far the largest provider of solutions specifically designed for the international publishing community. an internet-based. Global Turnkey Systems was a leading supplier of enterprise resource planning (ERP) solutions to the publishing industry. editorial and distribution processes. and has been designed specifically for publishers of subscriptions and books in the areas of subscription management and customer service and fulfillment. rights and royalties and online integration capabilities within the context of physical and online distribution of both books and journal products… [requires Klopotek]. to scientific publishing houses. it’s reasonable to say that some of these systems ended up in this category because they have title planning modules. from trade and specialist literature.000 users” around the world. Klopotek’s view of the market is in line with our analysis. Inc. The need for sophisticated production management. including the majority of the largest publishing entities in the world. Inc. Klopotek also offers software as a service (SaaS). Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. school book and education publishers. not because they are primarily planning systems. global contracts. Klopotek is a supplier of software and consulting services for publishers. “As the publishing industry continues to evolve into an increasingly electronic future… [publishers need to] support both their physical and online product development and distribution. In a move that is becoming standard in this area of product and services for publishers. Publishing Technology’s Advance system (formerly the VISTA platform) is used extensively in rights and royalty operations and many of these systems have order-to-cash modules that are essential in sales management and distribution management.Third – and most importantly – most of these platforms are used in other process areas. Klopotek is clearly tuned into the market needs brought about by the explosion of digital product development. 37 .” Putting aside the question of whether publishers achieve this with Klopotek’s offerings. A recent Klopotek press release noted. Klopotek North America.
and call center activities Manages the information for sales calls. promote. even as some of Klopotek’s affiliate companies make claims of their own for wide-ranging integration solutions. as an end-to-end solution for the mid-market publisher Source: Klopotek North America. product management. from alliance partner Publishing Technology Self-service infrastructure solution from outsource vendor Impelsys that enables publishers to brand. Table 7. and which grew out of Klopotek’s 2006 acquisition of Global Turnkey Solutions. publicity. rights. online business. address management and marketing. including data to support sales meetings Project planning module. Klopotek Modules Module Order to Cash Product Planning and Management (PPM) Customer Care Management Advertising Sales and Management Editorial Planner Ingenta Online Platform iPublishCentral Web Application Server ST4 Component CMS GTS UNISON Description Covers book sales and distribution. We do look at the Klopotek offerings as a developing model for book publishers’ platforms. order-to-cash. and distribute their products. SCHEMA – to offer as complete a solution as possible. on the web. Inc. Inc.Klopotek is a strong example of the “modular approach” to process integration. and pub2web. production. in both directions Module from SCHEMA GmbH. and sales statistics and customer and product information Integrates customer acquisition. Table 7 provides the current Klopotek module list (not including several journal-specific ones). market. regardless which format. 38 . IngentabyDesign. While our sense is strong that Klopotek has a very sophisticated offering for integrating book publishers’ processes. journal sales and distribution. and royalties. our confidence that this level of integration is widely implemented is far weaker. which makes the XML-based editing and content management systems. but also Klopotek’s willingness to work with other service or product vendors – Publishing Technology. customer classification. and school teacher systems Includes contracts. for which Klopotek is exclusive worldwide implementation partner for the publishing industry Solution that offers subscription management. but with special focus on e-books High-performance Java enterprise integration platform through which nonKlopotek systems can be integrated with Klopotek software. Inc. which means nothing more than its product offerings come in discrete entities – modules – that address one or another business process element of use to publishers. complaint management. ©2010 Outsell. warehousing and accounting modules for the publishing and information industries. and aimed at integrating with PPM. Impelsys. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. with all data created by this module exportable to PPM Platform for publishing content on the internet that contains IngentaConnect. SCHEMA ST4. What makes Klopotek an interesting case for integration and interoperability is not only the companydeveloped modules relating to basic publishing processes. customer service. Reproduction strictly prohibited.
scholarly research to semantic web. which is its contemporary version of the VISTA product that has been marketed since the 1970s. VISTA and Ingenta. The new company will endeavor to help customers minimize the disruption caused by migrating from one to the other. did not have a great deal of overlap in customer and product focus at the time of the merger. Like Klopotek. and distribution. It was formed in 2007 following the merger of Ingenta. our services are designed with tomorrow’s market in mind. The combined company provides a wide range of software and services and represents perhaps the most comprehensive set of offerings available from one company. through its Information Commerce System (ICS) and electronic hosting and publishing services for clients that were not staffed to provide full electronic services directly to the market. Advance also has modules for membership management and meeting and event management. and Royalties • Order to Cash • Relationship Manager • Information Commerce For societies and associations. 39 . stock control and so on. VISTA.” For book publishers.Publishing Technology Like Klopotek. Rights. product development. VISTA had focused on providing electronic solutions to the problems inherent in print publishing: distribution. “In the fast paced digital world. sales. production. their positioning centers on digital publishing. Publishing Technology provides practical and accessible solutions and does the hard work for you.” The two product companies. Ingenta. Inc. The core modules available through Advance: • Product Manager • Contract. “The new company. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Publishing Technology’s main planning offering is its platform Advance. Publishing Technology is a larger. had experience in online subscription management. and Publishers Communication Group (PCG). will find itself straddling the central need of the industry – management of declining print sales while uncovering the potential for online growth. on the other hand. with their home page noting. title information management. Publishing Technology plc. As Outsell noted in an Insight report at the time of the merger of the three companies. Supply chain to social networking. well-established vendor of planning and supply chain software for publishers. spanning acquisition.
sales. e-commerce. It makes publishers’ content available to registered libraries. They entered the market with a product focused on bibliographic title and digital asset management. and production management. rights. search. and supports purchasing account features to meet document delivery needs. Publishing Technology is seeing this expertise combine in interesting ways: • Publishing Technology offers its pub2web digital publishing platform. IngentaConnect handles usage reporting via standards such as COUNTER. and optimization). Outsell wrote that Publishing Technology “is unique in its capability to provide enterprise-wide software and services that straddle both digital and print production processes. and content discoverability management (metadata distribution. editorial management. organizations.” Virtusales Virtusales is a relatively new vendor. audience for publishers’ content. a hosted service that provides publishers with a tailored environment to place their content online. strategies. Inc. and marketing. but one that has managed to gain a reputation as one of the fast growing book publishing software solution vendors. search configuration. but their software has expanded to include many other aspects of publishing management. content conversion and enhancement. 40 . • IngentaConnect is an online scholarly publications collection that offers a ready-made • To drive revenue to its digital products and support individual publishers’ sales and marketing Writing about Publishing Technology a year after the acquisition. or separately from. royalties. it’s ability to tie numerous back office functions to a web interface. and researchers around the world.Three years later. Publishing Technology’s Publishers Communication Group (PCG) offers full-service marketing and sales consultancy either in conjunction with. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. its strength and presence in the print publishing supply chain. and its ability to offer “a one-stop-shop solution for STM publishers seeking an online presence: They can simply hand over their online files and let PT handle online hosting. IngentabyDesign is an upgrade allowing publishers to apply their own branding and web design to their IngentaConnect web pages. Pub2web supports a variety of digital content. from journals and books to data sets and video clips. e-commerce.” This unique position stems from Publishing Technology’s size and focus. other Publishing Technology services. Support services include data conversion.
which manages title data. a digital asset management system designed especially for book publishers.Net technology and SQL Server. and further embrace multimedia and other modern technologies. its offerings can span a wide range. keeping the system technologically advanced and programming “gaps” in functionality Building supplementary systems that integrate with Biblio3 and compliment the Virtusales portfolio of systems Building robust interfaces between Biblio3 and other core publishing systems within the publisher’s IT landscape and to third parties such as customers and suppliers Like Klopotek. As a consequence. In addition to the main platform Bilbio3 system. and scalable storage and data replication. by way of a web-based hosted system that provides a user-friendly way of managing reusable data that is BIC and ONIX-compliant. also like Klopotek.. there is BiblioDAM System.” Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. robust method of transferring large numbers of sensitive and valuable files across the internet. BiblioDAM includes automatic version control. and which enables publishers to control and distribute all assets. and documents as collections that can be accessed by real-time reports in formats such as Excel. Virtusales now specializes in the following four core areas: Implementing the current functionality of Biblio3 and BiblioLite to book publishers Broadening Biblio3’s functionality by replacing disparate and legacy systems. conversion of files between popular file types such as Microsoft Office and open source files. with messaging that highlights process integration for publishers: The release of our BiblioDAM Digital Asset Management system is revolutionizing the publishing process. Virtusales is modular in nature. which means that the system works equally well across both Mac and PC platforms and provides for straightforward remote access. Inc. a transfer tool that provides a secure. Sales and Marketing module. Editorial. enabling publishers to modernize their methods.Here’s how their “About Us” puts Virtusales’ positioning. Other characteristics of this module are feeds in and out of other business systems and websites to ensure “in sync” data. PDF. the ability to generate “title information sheets” for a single or group of titles “with a single click of a button and then have them e-mailed directly out of the system. although. thus drastically improving the operational efficiency of staff. The modules of Biblio3 include: • Bibliographic. Biblio3 is described by the company as “an enterprise-class system that has been developed extensively. Developed in the latest Microsoft . Biblio3 is browser-based. Quark. 41 . In addition. improve workflow. ensuring that your key publishing processes are handled with ease. a tool for smaller publishers. XML and a native “interactive” reporting function. the company offers BiblioLite. images..
freight costs etc. including new self-service functions for customers and authors. royalties along with the sale and acquisition of rights and sub-rights for a title or range of titles. The modules offered by Schilling will have by now a familiar ring. Inc. where a posting automatically triggers an updating in the stock and statistics module. although the emphasis on e-books and digital publishing is refreshing: • • • • • • • • E-Publishing Subscription Standing Order Conference Booking Marketing Royalty Advertisement Control Book Club • • • • • • • Project Life of the Book Sales Orders Nominal Ledger Stock and Distribution Sales Ledger Purchase Ledger Business Intelligence SAP for Media By no means are all publishing process software platforms coming from specialty companies. “Be quick to make your first success with the functions that you need the most here and now. “Later on it will be possible for you to expand your system with additional modules. like most other such platforms. and. big business platforms like Oracle and SAP have solid presence in this marketplace. which is aimed at managing contracts and Schilling Schilling is a European company without a lot of activity in the US. One of Schilling’s boasting points is that publishers can use the platform to start integrating processes quickly. and royalty control. and cost management applied to both book production process and reprint management. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. estimating.” With Schilling’s fully integrated e-publishing solution.” The total integration of the modules makes an automated updating of data possible wherever it may be relevant in the system. and Royalties module.• Production and Print Control module. • Contracts.” according to marketing material. “everything is covered from sales. e-books. 42 . for example. In some implementations. along with margin analysis and P&L reports. The company describes its product concept as based on “30% standard finance and 70% publishing solutions. distribution. e-books for marketing. which has as its focus on editorial and production scheduling. storage control of books.” this company argues. Subrights. Rights. and one that approaches book publishing process integration by providing a web-integrated ERP system to publishers. Schilling has a modular approach. the contracts module “front ends” a royalties payments system and stores the scanned paper contracts for ease of inquiry. in such cases. subscription. payment in foreign currency in connection with discounts. and updating of the relevant accounts in the nominal ledger accountancy. Not surprisingly.
Focus on Publishing is a unified system that integrates various departmental functions. broken out into the two module categories in Table 8. rights clearance. are based on or extended from SAP applications such as SAP Intellectual Property Management. and online content. and likewise. Its orientation. SAP Product Lifecycle Management. in what sounds very much like the module approach of other platforms. including such areas as idea management. from royalty settlement to contract performance analysis. which addresses aspects of the subscription-based sales of products such as journals. • Editorial Collaboration. loose-leaf collections. and activity analysis. Focus on Publishing Software Focus on Publishing Software describes itself as “the first complete accounting and management software solution for publishers. for example. SAP for Media no doubt has extensibility and scalability for very large publishing houses. and electronic data requirements. and SAP Supply Chain Management. development of new titles. The business process of Author Relations Management. and several of the publishers answering our survey reported using it. Based on SAP’s well-developed and powerful business process platforms.” and while the claim of ascendancy may be in question.” Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. contract analysis. “the Focus on Publishing system is uniquely developed for the publishing industry to meet their accounting. administrative. resources. not surprisingly. closed series. and schedules involved in the • Subscription Sales. reflects quite well the general needs of book publishers. Inc. which manages tasks. however. As the company says. which manages author relations.SAP for Media supports a comprehensive set of industry business processes for premium content publishers. from first contact to contract entry. license acquisition. also suggests a weakness of not keeping current enough with e-book and other digital publishing demands about which the more publishing-focused platforms are likely to be in front. 43 . contract processing. outgoing royalties settlement. Focus on Publishing stands in as a good example of the accounting orientation a number of publishing management platforms pursue. The Editorial Collaboration and subscription Sales platforms are as thorough. SAP ERP. including: • Author Relations Management. book clubs.
44 . now in Version 7. Firebrand Technologies Firebrand Technologies’ Title Management Solutions. knk can be described as trying to bring the power of Microsoft Business Solutions’ ERP to editorial and publishing services. Publishing Modules Production and Scheduling Author Royalties Rights Management Marketing Subscriptions Cataloguing Consignment Control Returns Processing Standing Orders EDI/XML Electronic Document transmissions Journal Review Management Import Dispatch Information Publishers’ Management Account Importation of orders from e-commerce website knk knk Business Software AG. surveyors. this company claims. although how Microsoft ERP compares to SAP is a good question to consider. Focus on Publishing Software Modules Financial Modules Sales Ledger Purchase Ledger Nominal Ledger Cash Book Sales Order Processing Stock Control and Product information (ONIX version 2. journals. e-books. yellow pages and calendars). one that seems to be competing head to head against larger competitors such as Klopotek and Publishing Technology.e. newspapers. with marketing and sales in between.” In one sense. “from acquisition through reprints. the company states. one could argue. i. electronic media and other kinds of media (e. Inc.” Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. magazines. “has been developed for the business organization of small and medium-sized editors of books. It handles a publisher’s editorial requirements and pays attention to the newest and important developments in this industry.0 compliant) Job Costing Purchase Order Processing Source: Focus on Publishing ©2010 Outsell. Title Management Solutions offers publishers software based on a centralized database with the capabilities to manage publishing.Table 8. is a substantial newer offering in this space. at the time that they know it. with its head-office in Kiel (in the very north of Germany) is a developer of business software for publishing houses that offers Microsoft certified publishing-specific modules that integrate with the Microsoft Dynamics (formerly Navision) software. printers. The knkPublishing software. standardization of information interchange with authors. Inc. new media. and best business practices in the publishing industry. Something of a counter to SAP for Media. a title information management (TIM) platform.g.” A core principle in the TIM design is that title information and collateral is collected in one central place “by those that know that information the best. knk employs about 120 staff at several locations in Germany and France and cooperates with several local partners in about 30 countries worldwide. Reproduction strictly prohibited..
freelancers. including sales catalogs and other promotional materials Used to manage events.” The full range of modules includes the list in Table 9. and promotional materials. 45 . schedules building from pre-defined templates. and purchase orders by title and printing. peer reviewers. campaigns and projects. creating review request and call lists by linking contact records to entered book titles. Acquisitions. Firebrand Technologies Title Management Solutions Modules Module Acquisitions Title Profit & Loss Description Handles proposal. run by a publisher’s IT department. and multiple years Manages contacts for authors. work-for-hire fee based contracts. and disseminating marketing content throughout the lifecycle of a title. Print Decision. and with the ability to carry multiple versions for each stage. ad campaigns.e. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.Firebrand offers Title Management Solutions in both a hosted form. and other contracts for creative contributors Supports the development of publishing project plans using configurable and customizable schedule templates Manage Global Contacts Editorial Contracts Production Manage Content Units Includes detailed task and file management for various iterations of manuscripts and other and Files materials. Title Management Enterprise uses a Microsoft SQLServer database. as well as creating. and snippets for page layout and import of title information Provides support for the sales department For managing contact records by media. Inc. including sales. application support for InDesign templates. exhibits. royalties. for companies that want to minimize up-front capital investment and still provide a predictable operating cost. Reproduction strictly prohibited. gathering. and final decision. expenses across multiple editions. Manuscript Transmittal. as well as other marketing and sales for text book course adoption Includes new catalog export in XML.” and “ Saved Lists of Titles/Projects/Contacts. including multiple contracts for a title or group of titles. creating pitch letters and mailing labels using mail merge templates. budgets. and with Ajax controls for web browser integration for such UI assistance as “Recent Activities and Overdue Tasks. tracks rack tasks.” “Multiple Saved Searches. due diligence. creation of P&L for each stage in lifecycle of the project (i. and professors/universities For capturing and managing title information efficiently and accurately in a single integrated database developed specifically for book publishers For managing and maintaining author-publisher contract specific details. maintains historical records for each component of a manufacturing process. Table 9. and helps acquiring editors to track the status of all submissions or proposals under review Integrated with acquisition projects. including reprints. market. coupled with features such as RSSbased “desktop alerts” and e-mail alerts. traditional royalty author contracts. and Actual from ERP). with project-based P&L based on the publisher’s own pre-defined models. Inc. and generates desktop and e-mail alerts Manufacturing Paper Management Marketing Supports tracking manufacturing specifications. or category. on its own servers and operating systems. and notes Provides any information captured in the Title Management database as reports that can be displayed and shared. and as an installed platform. cost estimates. and manages sourcing opportunities by analyzing data For tracking paper inventory and assigning and reserving paper stocks for upcoming printing jobs For coordinating the marketing team across a wide range of activities by managing marketing plans. publicity contacts.. through peer review. Marketing Projects XML Integration with InDesign Sales Publicity Reporting Source: Firebrand Technologies 2010 Outsell. and organizing and managing author tour schedules with event details.
this ambition seems to be met by publishers. but the “systems” are not necessarily discreet software products. a sizable majority indicated that the planning tools in use are usually comprehensive. Of those respondents who answered our questions about planning processes. a single modular system. In some cases. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.4% 13.2% I don’t know 0. they are a system or systems developed over time to accomplish title planning processes. The full list of systems that could have qualified for inclusion in the survey is quite a bit larger. Two-thirds of respondents report that digital publishing titles are being considered right from planning and acquisition. but work well within the culture of the particular book publisher. this is a category of technology that does not lack for ambition. such systems may be checklists or spreadsheets. July 2010 Question 13-PL6. Inc. Rather. or a single modular system integrated with modular offerings from other vendors. "Are digital editions considered at the stage of title planning and acquisition?" Base = 38 ©2010 Outsell. Digital Editions Considered During New Title Planning Digital editions are always or mostly considered as part of new title planning and acquisition Digital editions are never or almost never considered as part of new title planning and acquisition Digital editions are sometimes considered as part of new title planning and acquisition 68. Figure 8. These vendors aim to capture the broad range of publishing business processes in a single system. most often helping publishers plan products from assessment through production or from assessment throughout the entire product cycle.Planning Processes and Systems: Summing Up As these snapshots of the dedicated software systems show. we came to see that many book publishers do indeed have title planning systems in place. In the course of our interviews. Inc. 46 . Significantly. as shown in Figure 8. which suggests to us that book publishers are moving away from early reactive stance regarding e-books. Reproduction strictly prohibited.4% 18. The gap between the relatively low numbers of off-the-shelf title planning platforms listed in the survey question selected by respondents and the large percentage of book publishers claiming that their planning tools in use are comprehensive falls to a matter of definition or semantics.0% Source: Gilbane Group Publishing Survey.
"Are digital editions developed concurrently with print titles? Digital editions of print titles are…? Base = 38 ©2010 Outsell.3% Source: Gilbane Group Publishing Survey. Moreover. a quarter of publishers are already developing digital-only versions of books and close to half have done it. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Inc. if but rarely.Just as significantly. our survey showed that digital publishing is highly important among today’s book publishers.7% Digital editions of print titles are sometimes considered as part the development of print titles. Relative Timing of Digital and Print Title Development Digital editions of print titles are always or mostly developed as part of the development of print titles 44. Figure 9. digital products are very often developed alongside print products. but sometimes handled post print title publication through a conversion service or process 28. 47 . Reproduction strictly prohibited. Inc. July 2010 Question 15-PL8. while digital-only products are still mainly the exception and not the rule. but instead are handled through a conversion service or process post print title publication 26. Digital products are a key consideration for publishers and are a key part of the planning process for two-thirds of publishers.9% Digital editions of print titles are never or almost never considered as part the development of print titles. Finally. in addition to being accounted for in the planning process.
July 2010 Question 14-PL7.We’re left with a picture of a book publishing industry with ambitious plans for digital product development. Editorial and Production Processes and Systems Editorial and production is where the planned book begins to take shape in the hands of authors and editors. and final production.0% Source: Gilbane Group Publishing Survey. As we’ve seen already from the planning section. design. in effect.3% I don’t know 0. typically a print-ready PDF file or a native production file such as those produced by a program such as Adobe InDesign or QuarkXPress. “ready for manufacturing” means delivery of an electronic file. Figure 10. in digital content creation. Inc. "Does your book publishing company ever publish digital only versions of books?" Base = 38 ©2010 Outsell. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Digital-Only Title Consideration Yes.1% No 31.6% Yes 26. Reproduction strictly prohibited. Some of the planning vendors offer editorial planning modules. and with a vendor community with equal ambitions for their supporting products. the digital manufacturing system. and through the detailed efforts of design. editorial and production processes don’t stand alone. Inc. especially to support product acquisition and profit and loss analysis. copyediting. the system supporting editorial and production may also be. and final copy preparation. but rarely 42. we defined editorial and production traditionally – from book acquisition through editorial development. For book publishers who are still developing print books (as the vast majority still is). In 2010. As shown in Figure 10. about 75% of book publishers rarely or never publish digital-only titles. For our purposes though. 48 . with senior leadership directly engaged. Moreover. production management. manuscript development. editorial and production is still about developing the book from inception until it is ready for manufacturing.
As more than one publisher explained it. DAM’s day is yet to come. workflow. those who indicated they use DAM cited MediaBank.Our direct experience with publishers has seen an increasing investment in improving editorial and production processes: • Publishers have been working hard to improve on and even optimize these processes. Digital asset management systems include computer software and/or hardware systems that aid in the process of digital asset management. Woodwing Enterprise. especially recently. Digital photographs. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. file management platforms. and revision control. as the leader. they saw no sense in overlaying an old and potentially outmoded process on new and expensive software. from Wave Corporation. videos. as well as looking at their own skill sets and those of their freelancers. organization. Custom systems developed in-house. storage. annotation. Inc. and Quark Publishing System (QPS): • 40. we were surprised to see that most of the survey respondents in this area reported a heavy reliance on desktop tools such as InDesign and QuarkXPress and far less use of centralized workflow systems such as K4. and partners. editorial and production software and systems. and if more evidence is needed. 49 . cataloguing. but it was equal to “Other.” Documentum (EMC) and OpenText tied with “I don’t know. They have been analyzing their workflows. and music are samples of media asset management (a sub-category of DAM). the need for digital product development has trumped cost containment.” and the many rest almost didn’t register at all. “digital first” – the idea being to have digital products ready first – or sometimes “media neutral” – with the idea being print and digital products are developed in concert. and a little bit of content management systems seem to be how the majority of book publishers’ editorial and production processes handle production asset management of storage. vendors.5% reported using Adobe Creative Suite • 11. While this process improvement may have sometimes been driven by a desire to cut costs initially. • Some publishers have gone so far as to specifically redesign their processes with an eye toward • Such process improvement efforts have often been undertaken in advance of investments in new With this direct experience in mind. it would seem. and distribution of digital assets.9% reported using QuarkXPress And what is DAM? Wikipedia has a good definition: Digital asset management (DAM) consists of management tasks and decisions surrounding the ingestion. animations. retrieval.
close to 44% of respondents claim DAM usage at their book publishing company. but we use a file management system 26. but 26% still rely on file management. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. titles)?" Base = 23 ©2010 Outsell. Figure 11. 50 .7% No. Reproduction strictly prohibited. July 2010 Question 21-EDPR. it would seem. "Does your editorial and production process use one or more digital asset management (DAM) platf orms to store publication elements (e.The other tools or systems reported to be used to help automate editorial and production processes are: • • • • • K4 Klopotek RSuite CMS Quark QPS North Plains TeleScope Publishing Platform and TeleScope DAM • Silverchair Content Manager • PowerXEditor from Aptara • DPS or other applications from Content Data Solutions • • • • • Woodwing Enterprise SDL Contenta Artesia Mediabank FrameMaker • DocBook and DITA open source tools • oXygen (XML editor) As shown in Figure 11.g. Inc.0% Source: Gilbane Group Publishing Survey.. DAM’s day is yet to come. DAM Usage Versus Other Solutions Yes 43. in-house process 21.5% No.1% No. art. which is less than half the number using custom solutions. but we use a custom. and only about 9% use content management systems to control asset access.7% I don’t know 0. but we use a content management system 8. Inc. text.
It’s worth reporting an observation we made in the planning section. 51 . North Plains WebNative. Canto Chuckwalla. Extensive QuarkDMS. for production asset management. with a long list of small. A system such as Silverchair Content Manager. Inc. While the planning respondents were comprised heavily of C-level executives and publishers. acquiring editor.and medium-sized vendors carving out corners of the marketplace. to some degree. Quark TeleScope. (formerly BrightTech. Virtusales • • • • • Cumulus. Inc. MediaBeacon. general-purpose DAM systems. Moreover. and those were the longestablished. a rash of acquisitions. Here is our list of DAM platforms: • ActiveMedia (formerly ClearStory Systems) • ADAM.” – not a strong showing for DAM. organization. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. would only be seen in STM publishing while both K4 and Woodwing Enterprise have been adopted by K-12 publishers with design-intensive. Autonomy/Virage MediaBin • • • • • • (formerly Autonomy Interwoven) Nuxeo DAM.” and Documentum and OpenText tied with “I don’t know. with a focus on storage. While the desktop war has largely seen QuarkXPress cede more ground to Adobe’s Creative Suite in a lopsided two-horse race. namely that a person’s role in the process likely says a lot about how they would report on the system or tool they use in the process. for example. The leading DAM vendors present some overlap – at least in terms of companies of origin – to the many companies listed earlier in relation to planning processes.) • MediaBin. and platforms that have come and now may have already left the marketplace. Aptara’s tools are a good example. as are the offerings from Content Data Solutions. for example. the respondents in the editorial and production arena were varied. ADAM Software • BiblioDAM. was equally well known as “Other. and production management. spanning the role of publisher. and revision control. including. Xinet Of the 15 DAM platforms listed in the survey question. Open Text DMG Portfolio. consolidations. Nuxeo Open Text DAM (formerly Artesia). Wavw Corporation MediaBeacon.” only a few DAM platforms showed up with any approaching significant numbers. workflow. full-color books. while other DAM platforms are quite new. the broader market for editorial and production systems is wide open. MediaBank. Inc. Chuckwalla Documentum. “Please check off all digital asset management platforms in use for your book publishing company’s editorial and production process. EMC Corporation MediaBank. some products are part of a hosted solution. This lack of concentration of a few DAM platforms in editorial and production systems reflects a reality of the marketplace.
• XML is gaining in usage. • Book publishers are taking more control of their assets. 52 . It suggests to us that market forces are driving publishers to work hard at creating the kind of multichannel publishing XML is best at driving. This 48% is then supplemented by an additional 20% choosing “XML-after-the-fact. We define an XML-first workflow as one where XML is used from the start with manuscript through production. and being seen further upstream in the editorial process.” The remaining responses were “no XML” (28%) and “I don’t know” (4%). In direct discussions with publishers we see a growing use of print-ready PDF. XML is Gaining in the Editorial Process 48% of respondents say they use either an “XML-first” or “XML-early” workflow. These manufacturing files are often managed in a digital asset management system or digital asset distribution (DAD) system so that they can be readily shared with print and e-book channel partners. professional. • Outsourcing is the rule and not the exception in editorial and production. Many publishers have optimized the later stages of production so that they are producing the print-ready PDF as well as a PDF suitable for e-book use and conversion. These trends include: • Even print books have digital workflow and digital underpinnings. and legal accounts for only 22%. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. the survey results do shed light on some trends we have seen in practice at publishing companies. after all. Print Book Publishing is a Digital World More than 90% of respondents indicated that the final format for books going to manufacturing is either print-ready PDF or a native production file (such as Adobe InDesign). represent the early adopters for XML usage upstream in the workflow (and SGML before that). especially in a survey where trade and educational publishers account for two-thirds of the respondents and STM. and trade and educational publishers have traditionally lagged. including print-on-demand vendors. and we define an XML-early workflow as one where a word processor is used by authors.Editorial and Production Process Trends Despite these differences in tools and systems. Inc. and then the manuscript is converted to XML. These latter segments. We see this penetration of XML as highly significant.” which we define as “XML is used after the native print edition file has been completed (post-production conversion).
.8% Native production file (e. They sometimes found themselves unable to find files. • 44% use a DAM system.Print-ready PDF’s day is here. or optical disc somewhere. Quark) 34. • 22% use a custom. with almost 54% of survey respondents in Figure 12 saying that their book publishing companies use it for final title format. Native production files make up most of the other third.6% I don’t know 7. They might have still been at the printer. or paying for a hosting service under far less onerous terms they were subject to in the past. DVD. Adobe InDesign. Our survey found all publishers using some kind of mechanism for maintaining digital files and assets. or with their prepress vendor. Reproduction strictly prohibited.8% Source: Gilbane Group Publishing Survey. • 26% use a file management system. 53 . Figure 12. in-house process. or on a CD-ROM. July 2010 Question 18-EDPR. or having to pay their prepress vendor or printer a fee for providing a copy of the file. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Book Publishers Take Control of Assets There were times when book publishers famously could never put their hands on the final production files for a book in print. "What is the f inal print book title f ile f ormat at your book publishing company? (Check only one)" Base = 26 ©2010 Outsell.7% Other 3.g. Inc. many found that the first step was to locate such files for conversion. When publishers first began to create digital products. Now publishers are much more attuned to maintaining their source files themselves. Zip Disk. • 9% use a content management system. Inc. End Format for Print Books Print ready PDF 53.
Editorial and Production Outsourcing is the Rule We asked two related question on how outsourced services are utilized in editorial and production: 1. and sell their content. because of the ambition of its TeleScope Publishing Platform (TPP). and discuss this platform in some depth in the Digital Book Publishing Industry Outlook chapter. when it claims: A Revolution in Digital Publishing: North Plains’ TeleScope Publishing Platform (TPP) is the world’s first and only completely modular solution to address every aspect of the digital publishing workflow. While one best keep in mind marketing hyperbole. which builds on the company’s TeleScope DAM offering.We can only guess what this final category might entail. 54 . The powerful platform streamlines the publisher’s production workflow to dramatically improve time-to-market and capitalize on emerging revenue opportunities. others who use a similar service provided by their printer. Inc. What kind of services does your book publishing company use from outside services for its e-book titles? Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Leveraging the industry expertise gained in serving the world’s largest publishers. the TPP’s innovative design redefines how publishers create. North Plains is onto something important. though we do know several publishers who are using hosted DAD systems such as those from LibreDigital and North Plains. North Plains deserves a special note. We see the North Plains TPP effort as an important vanguard of publishing processes integration. and still others who create digital copies on physical media that are stored off-site. distribute. What kind of services does your book publishing company use from outside services for its print book titles? 2.
Inc. the types of services utilized for both print and e-book development span the full range of editorial and production services: • • • • • Packaging Project management Developmental editing Copyediting Proofreading • • • • • Composition Artwork and graphic design Quality assurance Title/document conversion OCR capture and digitization Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. July 2010 Question 24-EDPR.3% 11.4% Source: Gilbane Group Publishing Survey. Reproduction strictly prohibited.4% 10.Almost all book publishers use outside services. only about 3% of book publishers reported that they don’t use outside services for print title development. Usage of Outsource Services for Print Publishing Editorial: Copyediting Editorial: Proofreading Artwork and graphic design Composition Editorial: Developmental editing Title/document conversion OCR capture and digitization Packaging: Product development from editorial through production Project management We don’t use outside services Quality assurance Crash publishing I don’t know 3. “Crash publishing” comes up nil.6% 1. unsurprisingly. as shown in Figure 13. although not so much for project management or quality assurance. Strikingly.5% 15.3% 7. and only 13% said they don’t use outside services for e-book development.0% 1. dominated by conversion services (with 32% of publishers using them for this service). Figure 13.3% 14.7% 10. "What kind of services does your book publishing company use f rom outside services f or its print book titles?" Base = 77 ©2010 Outsell. 55 .3% 0.8% 6. Inc.9% 2. And while e-book outside services are.6% 14.
which is that key editorial. and that indeed the term “vendor” should begin to give way to an understanding of the vendor as a key product development partner. It also points to the need. Inc. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.0% 7. It frames a reality that many publishers have known for years. as shown in Figure 14. "What kind of services does your book publishing company use f rom outside services f or its ebook titles?" Base = 43 ©2010 Outsell.0% 14. Usage of Outsource Services for E-Book Publishing Title/document conversion We don’t use outside services Project management Editorial: Copyediting Artwork and graphic design Composition CR capture and digitization Editorial: Developmental editing Editorial: Proofreading Quality assurance Packaging: Product development from editorial through production Crash publishing I don’t know 9. Book publishers use outside services for e-books less than for print. though the extent to which outsourcing has taken hold might well be. Figure 14. and have also been involved with many of the large-scale editorial and production systems in operation today. expressed well in at least one of our case studies.7% 2. July 2010 Question 25-EDPR.9% Source: Gilbane Group Publishing Survey. that publishers need to be cultivating deeper business relationships with their key vendors. Editorial and Production Systems: Summing Up We can conclude from the survey.” not surprisingly.0% 27.3% 9.7% 4. Inc.3% 7. 56 . from our interviews with publishers. and production tasks are being done outside the walls of the company. but the big exception is for “title/ document conversion.0% 0. and from the case studies that editorial and production processes likely represent the most honed and developed area for book publishers.3% 9.7% 4.0% 4. Reproduction strictly prohibited. We have seen directly the investment in improved processes. design.For publishing insiders. this is not breaking news.3% 0.
formats are standardized. and international revenue and tax reporting. the advent of the Kindle and other devices. authors with more than one title. a PDF suitable for e-book distribution and conversion. the better outsourcing vendors represent a great deal of the practical experience and detailed expertise required for efficient digital publishing. at Wolters Kluwer Health. Operations. largely the province of specialists who have typically learned on the job and cultivated their knowledge over a long period of time. At a very high level. Consider the following: • Even prior to digital product development. Vice President. permissions sales. 57 . and territorial restrictions. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. including accounting and sales systems. and ePub. notes. and service providers are highly capable – publishers will be positioned to develop more digital products economically and predictably. Inc. royalty tracking has had complexities such as multi• Rights management has also been complex. production processes are nearly uniform and standardized. publishers are well served by the platforms out there. As more than one publisher has pointed out. As Neil Schmidt. Publishers need to optimize not only their internal editorial and production processes but also their processes that intersect with outsourcing vendors. and you have solved at least 80% (if not more) of the channel needs. the compelling economics of POD.We were especially pleased to see the high penetration of XML in the editorial and production arena. the advancement of ePub as a standard. subtle areas of a book publisher’s operations. Royalty tracking and rights tracking have always been complex. as we – and many others – remain convinced that XML provides the best means for publishers to drive flexible. Print-ready PDF is near ubiquitous as a final format for passing files to manufacturing in all book publishing segments. multichannel product development. highly automated. Outsourcing also plays a key role here. And while the market for technology platforms remains wide open. Rights and Royalties Processes and Systems Rights and royalties is where contractual obligations meet back-end business systems. author titles. and the growing capabilities of DAD systems have created a clear mandate for production and manufacturing – produce print-ready PDF. with issues such as sub-rights. many of which are tuned for selected markets and applications. In trade publishing. revenue and payments in multiple currencies. We see these trends coming together in a promising model where – because processes are known. publishers achieve the highest benefit when their outsource vendors become true partners in the process and understand the publisher’s product goals and direction. licensing.
publishers need to have flexible and more rapid abilities to determine the rights they might need to clear or acquire for a given book (or portion of a book in some markets). or perhaps a new rule in a royalty tracking system. If the book were to go into a second edition. Inc. sometimes blended with content from other authors and publishers. each of which might have its own royalty rates. 58 . attribute the revenue correctly to each product. the sub-rights person or an editor would go back to the rights-holder and acquire the new necessary rights. and publishers are straining to develop the most efficient processes to recognize the revenue. even though the rights-holders – sensibly from their point of view – don’t suddenly want to blow up the old model. a new column in a spreadsheet. • That same publisher now has the opportunity to also license that same textbook to an aggregator. to use an illustration in a print edition of a new book. In fact. confirming the royalty terms. Even in the simplest case – a single-author work with a single royalty rate – digital products were likely not accounted for before a certain point in time. In acquiring rights for photos and illustrations. Indeed. individual or multiple chapters of that title. They need to then quickly acquire the rights. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. sold in multiple currencies.Digital product development has added layers – or perhaps more accurately dimensions – of complexity to each of these areas. or even individual or multiple chapters of that title blended with other author’s works. The purpose of this report is not to look into the merits of various approaches and positions but instead to look at the underlying processes and related technologies that publishers are implementing to support digital product development. and often in number. While this simplest case might be readily solved by an altered contract. the reality of book publishing is that the simplest case is dwarfed in complexity. book publishers historically acquired specific rights related to one use – for example. technical. We are also aware that there are new models and opportunities for both publishers and authors that may fundamentally alter the contractual landscape in some publishing segments. and with a perhaps short but growing list of digital incarnations. Consider these examples: • The college publisher who has opportunities to sell both custom print versions and custom electronic versions of a multi-author textbook. though. who in turn wants to sell the entire title. educational. But the growth in digital opportunities and channels has rendered the old process obsolete. and professional publishers have significant markets for “chunking” their content in both print-on-demand and electronic form. and so on. and in turn to pay the royalties appropriately. Rights tracking has grown increasingly complex with digital product development. sometimes sold as stand-alone modules. and then presenting the author or agent with the proposed royalty arrangement for the digital version. The opportunities are there. this has often meant tracking down the original contact. As publishers have looked to produce digital versions of titles. and later on they need automated and highly accurate ways of reporting on the use of those assets back to the rights-holders. by much more detailed royalty arrangements – multi-author works. We are mindful that we are writing about this topic while contentious issues are being worked out – sometimes publicly – between authors and publishers.
g. Our direct experience with publishers has shown a mix of these platforms and custom platforms in use for royalty and rights tracking. Rights. Rights. Virtusales Biblio3 platform has a “Production and Print Control” module can be used to schedule printing. and Royalties” module. spreadsheets and ad hoc databases) and some larger publishers have built custom systems on top of general-purpose databases (e. Still. Indeed. • Publishing Technology’s Advance platform includes a “Contract.. Oracle and SQLServer) and run complex royalty and rights tracking and reporting applications that they have been maintaining and extending for several years. • Virtusales Biblio3 has a “Contracts. to a certain extent “manufacturing process” is a misnomer for book publishers. Inc. through to actual print and binding. as discussed in the outlook section. It is clear from the survey and from our direct experience with publishers that they are hard pressed to automate many of these new models in current systems. and P&L analysis and tracking. In most publishers. cost estimating and tracking. job tracking. title scheduling. Our survey probed a number of issues with how publishers perceive the ease with which they can calculate. these complexities and lack of automation have not diminished the appetite publishers seem to have for new product development and for experimenting with new channels and devices. The complexities are the definition of what we remember being termed as “friction” in the early days of e-commerce – where terms and conditions are hard to figure out and harder still to codify in automatic processes. estimate and track costs. 59 . Our observation on planning processes and systems holds here as well. and Royalties” module. others reported significant issues and a lack of automation. publishers use home-grown tools (e. Some examples: • Klopotek’s “Product Planning and Management (PPM)” module includes both rights and royalty management. and improve on margins for a wide variety of print jobs. and reporting on all of the above. pay out (or collect on). Many of those systems are in fact broad offerings that include functionality critical to cost estimation and tracking. manufacturing is really “manufacturing management” – vendor management. Manufacturing Processes and Systems Manufacturing is where the physical product is made manifest through pre-press work. Subrights.. As one example. The results are mixed. many of those platforms are in fact broad offerings that include royalty and rights modules. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.g.Publishers’ Rights and Digital Rights and Royalties As we noted in the section on planning processes and platforms. While some publishers reported little problems with these issues. and report on rights and royalties obligations. Just as often. as few book publishers do their own print manufacturing any more.
While publishers have sometimes been using the cost estimation and scheduling tools to track digital products. In some cases. the use of custom systems. and tracking. and product development functions. • A small STM publisher where the editorial and production staff has been producing both print and digital products concurrently for several years. in our experience. is manufacturing the outlier? Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. New digital products that require special focus are guided by a vendor management specialist who reports directly to the Vice President for Editorial and Production. these functions are not aligned closely with publishers’ manufacturing operations. Long-time followers of publishing know that publishers have tried many organizational approaches to developing digital products – a period of separate groups. scheduling. Inc. • A mid-sized educational publisher where acquiring editors have recently been renamed as product managers and have been given product development and management responsibility for both print and digital products. and includes its own sales. Along with this. Consider the following models we saw in the course of our research: • A mid-sized trade publisher where the digital product team reports directly to the company CEO. though. as well as the use of ERP systems such as those from SAP. Larger publishers have tended to make the larger investments here as even incremental improvements in manufacturing line items such as paper usage can be significant. Typically. marketing. where a separate team had done those tasks previously. what is less clear about manufacturing in the digital age is how traditional manufacturing processes and personnel are being brought to bear on digital product development. there is a dedicated digital product team that may be part of editorial and production operations or set off from it. the development of digital products seems to largely be the province of editorial and production teams. together with their vendors and development partners. Against this backdrop. separate divisions.Our direct experience with publishers once again shows a mix of the use of these commercial platforms. Smaller publishers are more likely to rely on desktop and ad hoc tools for cost estimating. 60 . the production department is now responsible for production and QA of both print and digital products. We seem to be in a period where book publishers are trying to leverage multi-channel publishing technologies such as XML into an organizational structure where one team is made capable of developing all products. Yet to a certain extent. even spinoffs have been followed by periods of re-integrating the digital product teams back into normal editorial and production operations. only to evolve back to separate groups again.
61 . they could well take it all the way through to distribution of these files out to print and digital partners. as opposed to what we used to do before. Thomas Nelson. which is now a huge proportion of our production mix. and other DAD products are well on the way to doing. Such a solution would be especially powerful if it were then tightly integrated with a comprehensive cost estimating. and seems to have optimized the process for its market needs. but additional printings can be digital short-run. the manufacturing team has exactly the end products it needs to go to print and to go to e-book partners. Senior Vice President and Group Publisher. its production process yields the precise outputs it needs – print-ready PDF and ePub. together with the necessary bibliographic and business metadata to produce ONIX feeds and other partner feeds required. “We’re finding new sales through print on demand (POD). together with a strong partner relationship with its printer that serves this publisher’s needs. Most authors are just delighted. Given the business model – popular trade books – first-run printing is nearly always offset. of which the POD service Lightning Source is part.Merging Digital Publishing and Digital Printing The answer may well lie in the future of multi-channel product development all the way through to the delivery of print-ready PDF and e-book files (ePub and other formats). we print a month’s demand forecast. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. This is the promise of integrating multi-channel publishing workflows with a distribution mechanism such as a DAD. which was three-to-six months [for offset].” For Thomas Nelson. and tracking system – especially for a publisher with a deep product catalog. “in our back door. “The biggest change is that we’ve halved our inventories thanks to better inventory control and print on demand. which North Plains’ TPP. As one major trade publisher explained. This publisher has found the mix of printing methods that has worked for it. If publishers reach such an integrated process. scheduling. Our research finds other publishers that are already doing exactly this. Inc.” Shuttleworth says.” which makes it easy for Ingram to deliver once or twice a day any shortfalls that Thomas Nelson inventory may have. POD largely applies to its soft cover titles. comments. this publisher had reached a point of very high automation for both print and e-books. but softcover is a big part of its publishing program each year. this publisher has one printing provider that handles all of their printing for all titles – offset for first-run and sizable additional print runs. Specialty & Global Publishing. “When we get our sales forecasts. Interestingly. and print-on demand for older titles that don’t sell significant volumes any more.” says Shuttleworth. LibreDigital. “We never miss a beat if it is softcover. as well as e-book formats.” Shuttleworth feels that Thomas Nelson is fortunate to have Ingram Content. At the point where production is complete. digital short-run for select additional runs. Impressively. Tod Shuttleworth.
which asks and answers many of the questions publishers should be considering. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. offers a clarion call for digital printing: Short runs? Check. The Book Industry Study Group produced an excellent small publication. 2009 issue of Publishers Weekly. Print as needed? Affirmative. Inc. Without question. Digital Book Printing for Dummies. many of which are already in use. We’re seeing that many book publishers have added digital printing to the mix of book manufacturing options. but each publisher needs to consider how it can reach the optimum process and manufacturing “mix” that is right for the publisher. Seriously. by Teri Tan. A publisher’s answers to these questions can help drive a manufacturing strategy that could make the optimum use of the different forms of digital printing: • Do you produce low quantity first prints and reprints? • Do you often place titles out of print because of low sales? • Do you destroy unused inventory? • Is your product mix right for digital (printing) technology? • Have you considered costs? • Do you have the resources to create a new POD business model? • Do you have the systems flexibility to automate a POD workflow? • Do you have a title that needs frequent revisions? These are excellent questions that all publishers should be asking of themselves.Each publisher’s specific needs will vary. go with it. POD Marches On: Enhanced technology and wider acceptance are fueling its momentum. The advancements in digital printing are impressive and moving ahead at a smart pace still. and published in the May 25. by extension. Personalization? Sure. 62 . and especially self-published authors. average book print runs have continued to decrease. the use of digital printing by book publishers has exploded. Without question. Some of the case studies here present intriguing new options for publishers. Near-offset quality? Absolutely. and the answer is. digital printing? Ask any publisher that has gone POD. what’s not to like about POD (print on demand) and. while simultaneously educating themselves on digital printing options available to them.
because of the cost of print relative to small market for such a book. already had more than 350. the successes cited and reasons behind the choices made were strong. thus eliminating the risks and costs associated with the book market. written in English. Lightning Source. This one-book-at-a-time manufacturing substantially lessens supply chain waste. must take a long. quality. POD is no longer an optional novelty. about print on demand. 63 . usually after being shipped and handled numerous times. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. but Young explained that their “opportunity as entrepreneurs… is to add value to the consumption of information. reduces greenhouse emissions.” notes David Taylor.” Best of all.” adds Taylor. In contrast. At another 2007 conference. Ingram exhibited side-by-side with Microsoft Live Search Books. saw a book come off the line entitled Austria Investment & Business Guide. through the digital printing entity of Ingram. even one copy can be printed to fulfill a firm order or a short run made to replenish stock. which. publishers can better match supply to demand. Founder and CEO of Lulu. At the very same conference. which is Ingram’s digital book archive. where publishers use the same file to print at multiple locations that are closest to the origins of the orders. hard look at their business fundamentals and cash flow.” driving home the point that audience size and run length are no longer an issue: there are niche markets to be successfully served using a print-on-demand model. “Offset manufacturing requires a relatively large quantity to be printed in anticipation of sales. and cost structure have matured considerably in recent years. regardless of size or specialty. When publishers sign up to digitize content with Microsoft Live Search Books.“On-demand printing is very much in demand in 2009. has given the book industry a platform to publish smarter. the books go unsold and have to be destroyed. and now holds over 600.000 titles. He told his audience of hundreds of book publishers that traditionally such a title would never be published.” All publishers.com. president of Lightning Source. reflecting an outsource alliance agreement with Microsoft to provide high volume scanning and digital file management services for books being uploaded into the Live Search Books service. he adds. “Oft-times. the POD business model is essentially green. in which end-users spoke about the market. With POD. given by Bob Young. Even in what can rightly be described as “early days” for digital printing.” And then there’s a well-known story from a keynote at the 2007 Tools of Change conference. the biggest POD supplier around. and he joked that he thought that someone had spelled “Australia” incorrectly. Inc. cuts pulping and therefore landfill and conserves valuable natural resources. during an inspection tour of a Lulu-com digital print partner. Young. “A globally distributed print model. they also have the opportunity to be added to MyiLibrary. Book Business (then called BookTech). “The business model. Interquest presented results from its research on the on-demand book printing market in the Digital Book Printing Forum session.000 titles listed at the time of the conference. it is an integral and essential part of the future of publishing. with POD.
who also reported that that 70% of the professors do it themselves. and today.000 orders. Launched in 2003. including positive cost and tax results. which is intended to provide better inventory management through an inline digital print module.One of the speakers was Robert Saunders. R. Ames On-Demand was a growing part of its company’s business but ceased operations in May of 2010. and hence far fewer spoiled book in inventory. Lysenko noted that the average run length was 538 copies in 2006 and that the average page count was 286. reported on his company’s operation as a custom publishing educational solution. At the same conference session. with page counts from 84 to 660 pages and a one. Lowering the Cost Per Unit.7 million books. this bad cognitive habit is fast becoming rare.to two-week turnaround. A second line was added in 2006. according to DeForge. Director of Sales for R. the Inventory Management Solution was at full capacity by 2005. with covers printed on HP Indigo machines. and hence far fewer (or no) returns or unsold copies.R. Customers constructed their course materials themselves with existing content and materials that they provided. this remains a healthy part of the digital printing business. Even today. • Returns/Unsold: Digital printing of books reflects actual demand (POD) and/or smaller inventory (ultra short run). Steve DeForge. digital printing for books is frequently dismissed out of hand. Donnelley. • Spoilage/Shrinkage: Digital printing of books reflects actual sale (POD) and/or smaller inventory Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.500. By the end of 2006. Donnelley’s two digital book facilities in Allentown and Harrisonburg (PA). who reported that Penguin started digital printing of paperback titles in 2003 with its partner R. there were about 4. Lysenko also argued. with the split of new titles to reprint work about equal. totaling 1. according to Saunders. Another speaker was Tom Lysenko. and 7” x 9” book formats. President of Ames On-Demand. Saunders described the Allentown facility as a more traditional digital book site and identified the Harrisonburg site as the site of R. Fortunately. because book publishers used to offset prices for large book runs see that digital printing for comparable sized runs are not competitive. including pagination and creating indices. an operation that was strictly digital print. Penguin does not want to have more than six months of inventory. due to a more widespread recognition of the following digital printing advantages: • Manufacturing Cost: Digital printing is less expensive than offset. the Digital Way A lot of interest in POD started within the self-publishing arena. who reported that his company had over 200 digital printing devices in R. benefits from reduced investment in inventory and reduced inventory obsolescence. Donnelley’s Inventory Management Solution. Inc. 6” x 9”. (ultra short run). Print runs ranged from 250 to 1. per unit. on small runs. This digital printing operation had accounted for 141 million printed pages and driven the operational benefit of flexibility in inventory planning that allowed Penguin to keep titles in print while not committing to longer print runs.R. Penguin. The line focuses on 5” x 8”. Donnelley Digital Services.R. however. But as book publishers further streamline and rationalize their own digital production processes – whether in-house or outsourced – the print-ready PDF final title format makes digital printing just another choice. with 500 active titles in 2006. 64 . Vice President of Operations for the Penguin Group in the United States.
While this may reflect the book publishing industry’s accounting culture. and with $1. that the unit cost for POD is far less in a sale of one copy than the unit cost of one such unit produced via offset. unit costs for a POD book can be lower. offers less flexibility than POD and short-run digital printing. 65 .” where small numbers of ordered titles are maintained. and these costs can be too dear. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. OUP has significantly reduced its inventory stocks. the larger the number of units lost. with offset printing requiring payment in advance of a unit’s sale. for example. Since 2005. Spoilage and shrinkage – banged up book units. in transit. or returned from a book seller’s shelf – vary across titles.000-plus plate charges and additional costs for proofs associated with the offset process. described how and why OUP rigorously pursues POD benefits. Hollick also reported that an efficient POD program helps a publisher manage its warehoused and virtual stock.• Carrying Cost: Digital printing of books reflects smaller or no inventory (just-in-time inventory). but the longer a unit sits in the warehouse. small runs and one-off titles are simply beyond consideration. “low inventory. or on the bookshelf. and hence lower inventory value tax loads. including lost sales from out-of-print or out-of-stock situations. Costs typically associated with warehouse-related efforts aren’t usually directly tied to the title budget (P&L). but also to publish titles with expected sales volumes under 100 per nine-month period. and one consultant to book publishers and book manufacturers has put the cost carrying to be greater than manufacturing costs for many titles selling fewer than 50 copies per year. by its very nature. some studies show 10% or more of a typical book print run can be expected. of course. There is no question. not only to keep books in print. At a 2010 Xerox Thought Leadership Workshop. it does nothing to change the facts: warehouse costs can range tens of cents to almost $2. There are costs associated with the unit cost advantages of offset. drop-shipping from POD vendor saves on warehouse and fulfillment costs. Print on Demand Manager. Inc. Other cost factors most often left out of simpler unit cost comparisons between offset and POD include costs of capital. with POD sold as non-returnable units.” with POD titles fulfilled through outsourced services. depending on how many units of the title are actually sold for a title. While it is true in many cases that book unit costs via POD are higher than offset. He reported that a third or so of OUP’s 12.” where a book order results in print-and-ship fulfillment. Digital printing can reduce spoilage and shrinkage and therefore contribute to lowering the actual unit per sale cost. square footage requirements and lower lease costs. and so these costs are often not part of unit costing. “non-returnable” inventory. Digital printing supports publishers’ pursuits of new and better inventory objectives. Richard Hollick. such as monographs with small audiences. whether “zero inventory. whether in the warehouse. Offset. Oxford University Press (OUP).000 titles are available through POD and digital printing. or “direct fulfillment.00 per unit per year.
.448 titles were produced that fall outside traditional publishing and classification definitions.729 in 2008 to a projected 288.” according to the company’s recent news announcement. the author starts with a concise argument for digital printing: Book publishers and printers strive for efficiency. Short Run Books: Digital Printers Offer Runs of One to Many.000 plus. Bowker’s recent analysis of book publisher activity notes that traditional US title output of new titles and editions dropped less than half a percent. In Digital and Offset Convergence – Going Long on Shorter Runs. In the April 2009 issue of Printing Impressions. Inc. Tetreault points out in this article. and web offset demand heading up in terms of -number of pages printed. Océ North America.355 in 2009. “Book publishers can offer more titles while actually storing practically none!” The trend continues. personalization is heavily impacting digital book publishing. VP product marketing. while at the same time reporting on huge growth for “non-traditional books. published in the March 2008 issue of Digital Publishing Solutions. “Digital book publishing also provides creative license. This represents a growth of 181% over the previous year. She quotes Guy Broadhurst. sheetfed offset work trending down. Inc. Smith writes: As acceptance of the process and capacity grows. “That’s how we’ve started to position our capabilities in the last few years. custom publishing in higher education.” Statistics from InfoTrends. Thanks to variable data printing (VDP). MD. show that runs of 250 to 499 are seeing a 40% increase in print frequency.” What does Bowker mean by “non-traditional?” These “books are largely on-demand titles produced by reprint houses specializing in public domain works and by presses catering to self-publishers and micro-niche. by Melissa Tetreault. in which Bowker projects that 764. Productivity equals profit for both parties. as opposed to runs of 50. chief marketing -officer at Smith Litho in Rockville. Publishers want to clear inventory off the shelves quickly. Printers want a continuous stream of jobs. reports that his company has been seeing digital printing volumes growing rapidly. digital printing is extending the boundary of “short-run” work to produce more jobs that previously were done sheetfed… David Uslan. from 289. which are seeing a 44% decrease in frequency. Technology Editor Mark Smith wrote an article of central relevance to book publishers and their manufacturers. Tetreault notes that creating books digitally is economically beneficial for future successes. and photobooks are just a few products attracting vendors to this space.” she writes.Digital Publishing and Digital Printing: The Long and Short of It In the article. 66 . inventory is minimal and money is in the bank as opposed to sitting on the shelf. Customized storybooks.” he notes. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. “With shorter runs.
You might have had digital print technology that was capable of doing those very short runs in 2004. which currently has a mix of Xerox iGen3 color presses and Océ equipment. whose CEO. particularly for book-oriented work. on-demand printing. but you’ve got to be running 40 million impressions per month to get there. but it wasn’t really cost effective if someone had to pick up the phone. to better use of management information systems.The author of this article notes that Smith Litho has added an HP Indigo 7000 digital color press to its existing HP Indigo 5000 digital press already in production. including taking steps such as reducing product counts and running fewer pages. We will be able to better service customers that will buy all three from one source. 67 . for what Hamilton calls “touchless” operations on short-run. Kapel reports that InfoTrends has plotted out the general cost per impression for color devices. and process the job manually. with John Gagliano. Hamilton notes Océ’s VarioPrint 6000 Ultra series. quick-turn jobs. and now offer halftone capability that looks pretty good. Gagliano is quoted in the article: “We are seeing more and more clients that need all three processes. in this article. Jim Hamilton. “Between those three.” says Hamilton. Inc. gone to a wider web that allows you to do 3-up-across 6 × 9-inch [impressions]. Sprint to Win. cites InfoTrend’s surveys of commercial printers that also show progressive decline in long runs. provides book publishers with a path to short-run print production with minimal handling. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. as reported by Kapel. there are some very interesting things going on in black-and-white [output]. and digital printing services.” Designed right. sheetfed.000 impressions.” St. is cited by Smith as consolidating its offset and digital operations. St. Océ’s Jetstream gets down under a penny per color impression at 20% coverage. web-to-print can provide automated print ordering and integrate the orders into print production workflow. continuous feed devices have improved output quality. in a May 2010 article. American Printer’s Denise Kapel. with “migration of offset work to digital printing…one factor in the company’s decision. take the order. “Using a very simple running cost calculation. plans to upgrade its digital capabilities as part of $25 million dollar investment. with steady growth in runs “from one to 1. according to Smith’s reporting. the company’s president. indicating that while offset meets or beats digital color print at runs over 10.” reports Hamilton.” Kapel’s central argument is that improvements among book printers in time and cost efficiencies.000 impressions. InfoTrends group director. but there are still a fair number that buy a la carte. and Xerox’s digital duplex Nuvera 200/288 as key platforms. a Toronto-based company. is quoted as saying that print customers have been looking for ways to reduce their costs for some time now. Joseph Print. from wider adoption of automation in the form of web-to-print portals and production workflows.” says Hamilton. describing customer crossover for web.” Another printer cited as moving to expand its digital printing capacity is Angstrom Graphics.000. “On the monochrome side. is quoted within this article as saying that part of growth is “directly attributable to web-to-print. it competes only with 2000-era or earlier digital devices on runs under 1. Wayne Angstrom. Joseph Print. the Kodak Digimaster EX300. In the 200+ ppm range of cutsheet devices.
where the main differentiation is between inkjet and electrophotographic digital printing. some estimates for crossover to offset now range as high as 7. Lulu. including its higher print speed. there are digital capabilities and equipment that may be better suited for one or another of these offerings. Other considerations for book publishers considering digital printing include the type of digital printer.com Kapel also notes that inline bookletmaking is the most popular short-run finishing capability seen in InfoTrends’ survey results. and one-off or books on demand. With inkjet digital printing.000 units.com’s Recent Charge Schedule for POD Books Source: Lulu.com’s website. Hamilton notes that finishing multipage documents inline doesn’t slow the process. before the cross over to offset. electrophotographic digital printing is also better for half-tone reproduction and the highest quality output. and depending on equipment and job. because of several factors. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. While plenty of printers may offer any combination. becomes more competitive. 68 . There are printers offering short-run printing. for monochrome. Figure 15. including advanced runs using three-side trimmers. Inc. There are digital printers that offer different areas of experience and seek distinct customers.000. Electrophotographic remains best suited for runs at about 1. versioning-oriented printing.Figure 15 is from Lulu. and shows the current cost break-out for individuals ordering print on demand books.
as business models morphed. And she was delighted to report on Facebook a few days later that her book was being heavily promoted on a New Zealand website.) Publishers are adopting best practices where key metadata is recorded in a single system so that it can be readily published as feeds to key selling partners. under the best of circumstances working along with early planning and editorial efforts. As a VP of marketing at a trade publisher remarked to us. That is still important of course. the key messages and customer targets are defined. As noted in the introduction to this report. 69 . publishers have needed to embrace more automation of their marketing functions. The section discussing distribution touches on the role of DADs in supporting the delivery of marketing content. as sales channels grew. e-commerce giants such as Amazon. The very nature of sites like those from Amazon and Barnes & Noble demands that publishers be able to push electronic sales support content and metadata out automatically and efficiently. author bios. Moreover. We’ve seen systems such as those from Firebrand and Publishing Technology act as the core repository for marketing metadata and sales support (title information sheets.” An author at a reading of her new short story collection praised Goodreads. It is indeed a brave new world. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.com over Facebook as a publicity channel for her book. Inc. but confirmed the importance of both. But now I want our publicists to have toolkit for pushing widgets and other content into any viable or influential blog.com essentially forced publishers to morph into digital marketers. the planning systems often play a role here. “The name of the game used to be to get your book in the hands of key reviewers and media people. etc. reviews. and sales content created. though. Once again. publicity campaigns are mapped. community site. and as reading devices proliferated.Marketing and Promotion Processes and Systems Marketing and promotion is where. or other site related to the book and its audience.
The DADs are flexible enough to allow publishers to configure how much metadata and content gets pushed to different partners and channels. in other cases their DAD system. It’s notable that the improved production processes we discussed in an earlier section also play a role here.. Promotion and Marketing Activities Social community building and marketing through your book publishing company’s own websites Blogs and/or Twitter and/or Facebook promotion of ebook titles Ebook galley and/or advance reader copy distribution Search engine optimization (SEO) or search engine marketing (SEM) Create or support print authors’ websites 10.5% Create online bookstore for book publisher’s ebooks 8. e-book author site (distinct from print.1% Source: Gilbane Group Publishing Survey. Several of the DAD systems answer the requirements of the Marketing VP cited above. for Google Book.5% 18. Inc. to push full metadata and supporting content to one set of partners. In some cases they are using their Title Information Management system.9% 18. Several publishers we interviewed have automatic or near-automatic processes for pushing out ONIX metadata. and social community participation. who wants her publicists armed with tools to support blogs and other social media sites. "Which actions do the promotion and marketing process undertake or support?" Base = 37 ©2010 Outsell. and then online bookstores. Inc. and many of them can auto-generate landing pages and micro-sites for books and authors. Figure 16. They make it straightforward to push widgets out to reviewers and websites. and in some cases a custom system based on a DAM or content management system. 70 . July 2010 Question 25--PRM. the top promotion and marketing efforts for e-books include social media-related undertakings. then e-book galley/ARC distribution and SEO. and other key discovery portals.Although Figure 16 represents statistically barely more than a straw poll.9% 13. cover art.com) 8.1% 8. and more limited metadata and supporting content to other partners. and so on. Gather. Publishers could opt to create the richest micro-site for their own purposes.com. Many publishers are taking a close look at DADs – and many are coming on board – not just for distribution support but for marketing support.8% 13. Goodreads. Many publishers now routinely produce files that are suitable for Amazon’s Search Inside the Book.g. Reproduction strictly prohibited. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. and a full book file to such partners.1% Create or support ebook authors’ websites Social community building and marketing through thirdparty websites and portals (e.
Inc.and even triple-digit growth in digital revenues. publishers have moved entirely to electronic catalogs or are in the process of moving. which is efficient creation. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. record the information in its sales system. even the simplest scenario has its complexity. professional. One final point to make here is about catalogs. 71 . management. and recognize the orders against the new ISBN. and legal).In the next section. as some publishers have struggled with questions such as whether each format of an e-book should have its own ISBN and even whether each channel partner’s version of an e-book should have its own ISBN. For sales and licensing professionals. It’s notable that different publishers are taking different approaches to this question. digital publishing reached the revenue tipping point several years ago and longer. and distribution of marketing content and metadata so as to serve the varied needs of its marketing. Publishers reported to us.” Marketers could create a similar overarching requirement for their new systems. Sales and Licensing Processes and Systems Sales and licensing is where the road to the customer begins. while not universally. In some segments of publishing (notably STM. In many cases. one publishing executive expressed a good overall requirements statement for publishers everywhere. Interestingly. publishers are decreasing the print runs for catalogs and producing fewer specialized catalogs for certain markets. the goal either way is efficient creation and management of product records with the necessary usefulness. At minimum. often to accommodate internal processes and systems that are difficult to change. Major publishers such as Pearson and Random House are reporting double. and publicity channels. and market rights and sub-rights. sales. But now the Kindle has turned trade publishers into e-book production engines. connections are made. and devices like the iPad promise to bring whole new capabilities and interactivity to markets such as education. We have seen this requirement in RFPs from publishers but have not seen extensive examples of such integration in action. on selling and licensing. and cash is exchanged – whether for the title itself or for other formats. Much like rights and royalties. In the simplest scenario – an e-book version of a print trade title – the publisher merely needs to create an ISBN for the e-book. “For us. digital publishing is morphing from a gleam in its proverbial mother’s eye to a key piece of the revenue mix. a general trend away from print catalogs. the scenarios for sales and licensing run the gamut from the very simple to the very complex. One development we have not seen yet is tight integration between TIM or DAD systems and electronic catalog systems.
For publishers in markets such as STM, education, and professional, the scenarios grow far more complex. A few examples:
• A small STM publisher has created its own digital library, selling whole e-books and individual
chapters. It has both retail consumers of individual products and institutional licensees for the entire library. It would like to develop even more products (e.g., allowing a customer to create their own e-book out of different chapters of different books; allowing an institutional buyer to license a subset of the digital library based on subject matter). Its production capabilities are faster at adapting than are its business systems, but it is determined to create all of these products and more. also is negotiating license deals with major aggregators. As it installs a new back-office system, it is creating ISBNs for the individual e-books while developing pricing schemes and product descriptions for the license options. and other channels but also has a mature licensing program of its reference content. Through acquisitions, it has also brought other electronic products into its portfolio. As it combines the sales systems from the different companies, it doesn’t want any of its selling efforts to lag.
• A mid-sized educational publisher is creating individual e-books for sales through partners but
• A mid-sized trade publisher is aggressively producing an e-book program for sales through Kindle
Another major question publishers are facing is what to do about identifying, cataloging, and selling products that are not ISBN-based. These include chapters of existing books, compilations of chapters, and other iterations of existing content. As publishers look to create more and more “chunks” of content, do they simply assign ISBNs to everything? And if not, how do they catalog these non-ISBN products in sales systems (and other systems) that are largely ISBN based? Selling Atoms of Content In one discussion with a large publisher, an executive mapped out the complexities he is faced with:
• For example, consider a chapter available for download, only online, and selling directly. Do you
need an ISBN for that? Could it be the ISBN of the parent? This probably works as long as can accurately attribute the sales revenue and ultimately the royalties.
• What about the continuing atomization of content? Increasingly we will be selling atoms of
content. We’ll have to maintain product records with prices, more granular than what we have now in our systems. We could go without ISBNs for our internal purposes, but if you have trading partners, you will need something like ISBNs. Again, if you are only selling directly, maybe you don’t need ISBNs for each atom. necessary usefulness.
• For us, the goal either way is efficient creation and management of product records with the • As atomization grows and we even look to sell individual components (e.g., an illustration or
photo), what is the relationship in our systems between the original saleable items (ISBNs) and component pieces of those items? Do we even need to track those relationships? We probably do.
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• Where in the organization and in our systems do we need to understand this detailed information
on these new atoms of content? In production only? Royalties? Sales tracking? Probably all of the above. might be more about trading partners, but also about the arcane nature of some of our multiple internal systems.
• The question of whether we need a unique ID (such as but not necessarily an ISBN) at lower levels • Finally, we are very interested in subscription models. If we combine atoms of content in a
subscription product, we need for a subscription system (or a module of our sales systems) to figure out the allocations and pass them into the sales order processing system, and on to related systems such as rights and royalties.
There are approaches and best practices emerging out there. EDItEUR has a broad, international mission, which is the coordination of standards infrastructure for electronic commerce in the book and serials markets. It manages the ONIX and EDIFACT standards, and manages the interests of its members on international identifier committees including ISTC (International Standard Text Code), DOI (Digital Object Identifier), and RFID (Radio Frequency ID). It also provides management services for International ISBN Agency. The Book Industry Study Group (BISG) is also very active in this arena. BISG has formed a Sales Reporting Working Group within the Supply Chain EDI (SCEDI) committee to, among other things, review the EDItX Sales Report Format version 1.1. The EDItX formats, under the guidance of EDItEUR, are “intended for general book trade use, covering transactions between retailers, wholesalers and publishers where ordered items are supplied to, and for resale by, the trade customer responsible for sending the order.” BISG has also formed two working groups to explore the issues of Identification of E-Books and the ISTC. As BISG has recently noted, “The ISTC has been called one of most important identifiers since ISBN. The ISO standard, published in 2009, identifies an underlying textual ‘work’ independently of a specific manifestation. It provides a much needed mechanism for identifying an original text that may be available in many seemingly different published versions with different ISBNs. By doing so, it has the potential to provide better, more targeted online search and discoverability.” Still, these best practices and emerging standards are in some cases nascent. In March of 2010, BISG published a paper on ISTC entitled, The International Standard Text Code: A Work in Progress. It’s an excellent paper that explains the ISTC standard while also discussing the practical challenges. One of its key conclusions:
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But it will be publishers who must accept the challenge of taking forward the implementation of ISTC for new titles. They will do so first by registering their creative textual works to obtain an ISTC number; and then by loading ISTCs appropriately and accurately within the ISBN-based ONIX-for-Books data feeds they provide, via the bibliographic service companies, to the wider book trade community. In conversations with publishers, we heard consistently that external data feeds are a piece of the puzzle, but as the report and publishers note, the challenge is especially keen for internal systems that are largely ISBN based. And while there are revenue opportunities that could be supported by ISTC, publishers are, for the most part, creating their own internal identifiers for these new products now and looking at ISTC for the longer term. This should be watched closely, though, as efforts such as those from BISG are bringing excellent, practical perspective to these standardization efforts. Sales and Licensing Systems: Summing Up Once again we return to the point that the comprehensive systems we identified as planning systems have a critical role to play. Nearly all of those systems support sales in a variety of ways including order entry and order-to-cash processing. Some of them also support sales reporting, sales tracking, and even sales force management and commission tracking. The comprehensive targeted systems (Klopotek and others) and the general business systems (Oracle, SAP) have all been tuned to the detailed needs of the adopting publisher – their products, their SKUs/ ISBNs, their prices, their discount schedules. The critical issue for digital publishing is that revenue recognition for complex products gets dicey. Since these systems are almost always ISBN based, it can get very complicated to quickly slice and dice product, blend products, and create the supporting sales system infrastructure. The goal of the publisher scenario stated in the previous section stands as a good overall requirements statement for publishers everywhere, “For us, the goal either way is efficient creation and management of product records with the necessary usefulness.” It’s clear that sales and licensing systems need to account for the burgeoning business models and product offerings, while still making it relatively easy to add new products for selling, to record the sale, and to pass the sale information along to the other related systems.
Distribution and Fulfillment Processes and Systems
Distribution and fulfillment is where the final part of the publishing process begins, getting titles into the hands of the readers themselves, or the supply chain services, like book distributors and wholesalers, that represent a long and firmly established aspect of book publishing.
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“The once linear book industry supply chain is now a tangled web of relationships with multiple, occasionally competing business models in place,” says a tagline from a LibreDigital marketing piece, and we’re hard-pressed to disagree. The issue of supply chains and distribution mechanisms and channels for e-books is a hard one to nail down. On one hand, there are a good number of services – LibreDigital, Ingram Content’s CoreSource, Perseus Publishing Group’s Constellation, to name some – that offer comprehensive means for publishers to get e-book titles into the retail channels. Moreover, some of the major retail channels – Amazon.com, for example – will help publishers to get their e-books directly to them. On the other hand, significant difficulties present themselves to book publishers, including the following:
• Channels in competition, including book publishers’ direct selling of e-books; • Problems dealing with the different e-book formats demanded by the current marketplace; • Challenges in dealing with different business models, such as wholesale versus agency models,
• Needing to consider new publishing concepts, such as title as “app” or via “widgets,” custom
publishing, and POD;
• Marketing and promotion opportunities in flux, such as social media, SEO/SEM, author sites,
traditional e-retailers, and Google Book Edition;
• Difficulty with ONIX and other distribution-related metadata that are supposed to make
transmission of e-books from publisher to retailers standards-based processes but fall short of their promise.
Given the confusing plethora of distribution possibilities and the many different kinds of distributionrelated details that require resolution, it is easy to see why book publishers can take comfort going with e-book analogs to print book distribution channels such as Ingram Content and Baker & Taylor. Unfortunately, such comfort can be offset by the discomforting matter of these familiar distribution models leaving too much margin on the table, a very familiar feeling from the print book experiences of publishers. In addition to the book publishers’ desires, there are also the increasing and varied expectations on the part of the e-book consumer. Even in these early days, customer expectations add pressures to sales and distribution options, including such matters as being able to access e-books or other forms of digital publications among any number of reading devices, computers, smartphones, and consumer electronics a content user may possess. Sharing and lending content can be another appropriate use, as is the explosion in multiple channel choices for content customers. If custom publishing proves popular, publishers will need to manage content chunk identifiers. This is far removed from the traditional book distribution environment. There will likely be some need to manage many file formats and the nuances within each file format. Add differing naming convention requirements by publishers and by channel partners, and the likelihood of different sizes, types, and segments of book publishers following different strategies and different market focus, and it is not hard to see why figuring out supply chains and distribution solutions within e-book publishing remains a barrier.
Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell, Inc. 75
There is also the issue of digital asset distribution (DAD) platforms, that haven’t gotten too far into e-book distribution service, but which may threaten the more “start-to-finish” offerings of some of today’s leading e-book distribution vendors. The rise of DAD for e-book and digital publication distribution is a conditional forecast, since not only are DADs still pretty new in the book publishing marketplace, but other distribution-related activities, such as ONIX metadata packaging, may continue to prove to be beyond the abilities or interest of book publishers, and remain one of several such services that can strengthen the attraction of full-service distribution vendors, and specialty service providers such as Firebrand Technologies. North Plains, with its solid roots in DAM, has extended its asset management platform into a publishing platform that includes a digital asset distribution component, called Distribute. Here’s how North Plains describes it: Your finished books are sent from TPP Publish module to TPP Archive for secure storage. Once there, TPP Distribute creates multiple, simultaneous distribution events to all your commercial partner sites, aggregators, and fulfillment service providers. Your book is then made instantly available for sale on TPP Sell. The TPP Sell bookstore allows you to sell books, merchandise, e-books, online subscriptions, and subscription libraries. TPP Distribute passes the ONIX data and all format fulfillment information to TPP Sell and your books are instantly available on your booksite. Other modules include Sell, along with Promote, which, given the DAM capabilities of the platform, can be populated with any mix of assets used in promoting and selling. We don’t mean to suggest that there are no other strong attempts in the marketplace to address these barriers, even as we think that there is much left to figure out, industry-wide. Ingram Content offers some very good services that address some of the barriers, as do LibreDigital, Impelsys’ iPublish, Value Chain International, and SmashWords, to name a very incomplete list of widely varying solution offerings. Ingram Content’s CoreSource Print book distribution giant Ingram Content has a well-developed e-book distribution offering in its CoreSource line, made up of three distinct but related services, as follow:
• CoreSourceContent Hub, the digital content repository in which content, metadata, and ancillary/
marketing materials are aggregated and made available to Ingram’s market-facing distribution solutions;
• CoreSourceAsset Management Suite (AMS), an extension of the publisher’s digital infrastructure
using a web-based digital asset management system enabling publishers to manage, re-purpose, syndicate, store, and archive their digital content, metadata, and promotional materials in any format;
Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell, Inc. 76
and. full-text in XML. This is an impressive service. Ingram hosts the publisher’s content on Ingram’s own servers. The connection with Ingram Content’s digital printing/POD service arm. search algorithms. and/or custom electronic distribution files. Inc. the publisher has already accepted “market-facing distribution” as Ingram’s own. a presentation slide from the Ingram Content website shows the CoreSource process in the abstract. page ePDF. into the required ePDF. but when a publisher operates through CoreSource. ONIX. Lightning Source can be an added bonus for book publishers. Figure 17. The Ingram service is an attractive “turn-key solution” for enabling Search Inside and Look Inside functionality down the distribution channel (such as Amazon). and JPEG with ASCII text needed to distribute using MARC.• CoreSourceSearch and Discover. Ingram undertakes digital transformation of the publisher’s title submitted in Print PDF. 77 . chunked PDF. together with the associated metadata. a turn-key solution to power Search Inside and Look Inside capabilities through third-party websites. CoreSource as Distribution Channel Source: Ingram Content Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. depending on the level of service. in which publishers make content available to authorized trading partners and their customers according to usage rules set by the publisher and enforced by Ingram. Figure 17. page images.
social network sites. and early content experiments. web browser.com. Although LibreDigital also focuses on periodical publishing (The New York Times is an investor). including back to the publisher’s own storefront. e-retailers. Inc. or widget mechanisms to deliver a publisher’s titles through to many destinations. aggregators or portals. Here are two quotes that establish this bona fide: We chose LibreDigital as the ‘best of breed’ strategic partner for all digital services. the company has gained plenty of attention from the book world. Figure 18. was 15 years old. the eventual founder of Facebook. –Barnes & Noble Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. The term “blog” had just been coined. –Baker & Taylor LibreDigital powers the largest real time content delivery platform on bn. retail. 78 . Google was a small company in Palo Alto. Social networking was the province of message boards and article comments. shown in Figure 18. the web was a place for e-mail. Mark Zuckerberg.Ingram Content’s fulfillment platform. CoreSource Fulfillment Platform Source: Ingram Content LibreDigital From the “About” page of the LibreDigital website: When LibreDigital formed in 1999 to provide publishers with digital warehousing and e-distribution. can use API. and across many search platforms.
Firebrand also offers e-commerce services and NetGalley. Firebrand Technologies offers a lot of platforms and services to book publishers turning to e-book publishing. blogs. Firebrand Technologies repository and fulfillment technology. and LibreAccess. managing fulfillment. zoom. social networks. which focuses on fulfillment of digital content to consumers. and 200 other trading partners. LibreMarket Connect allows publishers to offer downloadable samples – such as “e-galleys” – of their digital content to consumers through publisher-branded web pages. Firebrand offers Eloquence. Barnes & Noble. LibreAccess further simplifies the process by allowing publishers to: • Prevent piracy by optionally DRM-wrapping certain content formats for Adobe Digital Editions or Microsoft PlayReady. LibreMarket Browse lets consumers view book content online in a familiar browser-based reading application. hopefully. or tracking content distribution. LibreMarket refers to LibreDigital’s tools for helping book publishers market their titles online and. control. With LibreAccess. Muze. Also similar to Ingram Content’s CoreSource. Bowker. drive sales. Borders. The third leg of the LibreDigital offering is LibreAccess. including much of digital transforming of files and the building of digital sales channels for the publisher’s content and associated metadata involved. Inc. and e-commerce support. LibreMarket. Publishers can restrict online distribution of these DRM-protected samples by time and/or quantity. an electronic galley service. With LibreMarket Promote. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. In addition. LibreDigital’s offerings come in three stages: LibrePublish. including offering “a suite of software and services leading publishers use to transform. The LibrePublish solution takes on a lot of work a book publisher would otherwise have to do itself. Ingram. such as content preview and sampling. a service that supports book publishers electronically disseminating and controlling the title information and jacket images being used in the sale of their products. readers can market titles on a publisher’s behalf by way of online social networks.” In fact. including transmission of rich formatted bibliographic metadata such as ONIX to distributors and online retailers such as Amazon. or their own websites through snippets of code that they can easily embed on a web page. through much the same mechanisms as CoreSource. and other interactivity features. and LibreDigital argues that the optional consumer registration can provide valuable data about who is reading what content and enables future marketing opportunities. using the LibreDigital Application Programming Interface (API). • Integrate the purchase experience between e-commerce systems and LibreDigital’s content • Establish an infrastructure that enables new business models in the future by selling flexible access rights to underlying content instead of limiting content sales to specific formats.LibreDigital has a lot in common with Ingram Content. including one of the earliest and well-designed title management platforms. Baker & Taylor. optimize and deliver digital content. publishers can establish a closer relationship with consumers by owning the online sales and fulfillment experience. while offloading the challenges of storing content. 79 . with search. LibreDigital controls distribution rights and permissions of the publisher’s content (“at a granular level”).
Content Services. is an alternative for bringing many of the most egregious hassles of today’s e-book market to heel. Fran Toolan. and then distribute it to where it needs to go. conversion. commented in the May 2010 press release about the company’s “…commitment to integrating both content and metadata throughout the publishing workflow and out into the digital supply chain. Firebrand Technologies ONIX Platform Source: Firebrand Technologies Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. 80 .” Firebrand’s Content Services include many e-book formats that may be handed off to a partner company. and distribution of final book content. Firebrand’s Chief Igniter. Content Services provides management. as a web-based standalone service. pick from an array of conversion options.Although Firebrand’s Eloquence services are aimed at helping publishers get the title information out to their supply chains. With Firebrand Technologies’ Content Services. Firebrand Technologies is well-known for its ONIX wrestling skills. publishers manage title records. manage the conversion process.” according to company marketing material. files. Firebrand Technologies’ ONIX platform is shown in Figure 19. web-based Title Management wizard. We support file and metadata management and distribution to all of the programs in which our clients are currently participating or want to participate in. and then “…upload content just once. e-book Architects. Firebrand is uniquely positioned to help publishers develop digital workflows… as we build this new suite of services. storage. or imported from another TIM. and distribution from one source. Inc. for file format conversions. The system is flexible enough to work with other digital asset management (DAM) and distribution (DAD) systems. the newest offering from the company. mainly though the Eloquence service. which works with either Firebrand’s own Title Information Management (TIM) Solution. Figure 19. to be officially launched at Firebrand’s user conference in September 2010. and Firebrand’s goals include working with their publishing customers to provide thorough integration of Firebrand tools with other companies’ business and technology solutions. Content Services allows publishers to create an e-book title using a familiar (at least to Firebrand customers).
and content. Shariff started by setting the stage with today’s e-book retail scene: • Dedicated e-retail channels. such as Impelsys’ iPublishCentral. and publisher websites for direct e-book fulfillment. secure digital file storage and warehousing. Different Distribution and E-Commerce Models The three companies above – Ingram Digital. and customer support. online search and discovery programs. and browse. as mentioned earlier. • E-commerce Storefront and Direct E-book Fulfillment.” Publishing Technology has pub2web. e-book retailers • Quality File Conversion through a partnership with e-book Architects. and aggregators. however. a hosting platform that supports. authentication. discovery. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. this distribution of full book content is closely tied to the associated metadata flowing through Firebrand Technologies’ Eloquence metadata services. print-on-demand vendors. search. and Firebrand Technologies – fit into the print book distribution ecology. are the many new alternatives for publishers and content creators connecting with their audiences and the very new business models that stem from the nature of digital formats and networked distribution mechanisms of the content. • Users locked-in. It is built from the ground up to showcase and connect all your content. LibreDigital. self-described as a “self-service online content delivery and marketing solution. What makes such solutions hard to call as fait accompli. based on reader and format. at the recent Tools of Change conference. • Distribution to other storage vendors. Inc. It delivers sophisticated functionality in e-commerce. There are other strong contenders. using a pre-developed architecture that allows publishers to serve site visitors with up-to-date title information and the ability to purchase titles in all formats. • Marketing Services through NetGalley for digital galley and press kit distribution. regardless of format. according to a company presentation. gave a presentation that summed up the business model challenges and opportunities for e-book publishers. a SaaS model of e-book distribution. 81 . providing existing customers with a familiar interface that is the key to controlling title information. And it’s managed by you with strategic support from our team of digital professionals. metadata.” Impelsys iPublishCentral Impelsys CEO Sameer Shariff.Firebrand’s Content Services build on the company’s SaaS model and offer the following solutions: • Changes in Title Management will include integrated digital asset and workflow management tools. “all the information you publish. • E-retail stores are the channel captains. It provides you with online publishing essentials such as content conversion. and detailed reporting and tracking.
illustrated copy. • Direct relationship between publisher and reader that enables publishers to build relationships with readers. VCI’s offerings include DX Inspection and DX Review.” will. Value Chain International Value Chain International (VCI). VCI is focused on its own digital publishing platform. are sold. Whether a broader but more amorphous target for distribution channels is strength or a weakness remains to be determined. the company confidently asserts. the target is broader than the traditional book publishing distribution systems. DX READER (not to be confused with Amazon’s Kindle DX). promote.” with marketplaces similar to app stores. where apps. Inc. and increase your revenue streams. He also projects the following developments: • Business models based on transactions and revenue sharing. not just e-books.” Although the services and platforms of VCI look and sound a lot like Ingram Content and LibreDigital’s offerings. with the stated aim of helping publishers “protect. On the other hand. “ViewPlus. “radically change how marketing and bibliographic information is both distributed and accessed through a single point. market. through ad-supported content delivery. using rental and subscription • Multiple price points for the same book. what’s popular. iBooks.” Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. Shariff believes that today’s dedicated retail models for e-books will give way to what he calls “convergent models. Blio. which was an early player in e-book distribution.• No direct contact between publisher and consumer.” which exploits DX Reader technology to cover the distribution of XML. • Pricing will see a shift..” which VCI describes as a “super widget. interests.g. • More data about customers will be available. including reading and buying habits. as is the potential of either or both Ingram and LibreDigital to move toward developing new channel opportunities themselves. • Business models based on transactions and revenue sharing. both oriented toward resolving the inspection and publicity review copy processes for DX e-books. what they seek. based on enhancements. and audio widgets. looks to provide building blocks for book publishers distributing and marketing their digital titles. 82 . PDF. ePub. more like a bookshelf – e. The company also produces a line of widgets that include “View Inside” and “Hear Inside. models. • Apps supporting multiple titles. diversify.
which is a term that covers a lot of ground. and other third-party suppliers. which is a user’s personal online account that can be used to finance “micropurchases” and other convenient payment options. 83 .The world of widgets certainly holds a lot of room for improvement and expansion. and annotations. these breakout services stand as early steps toward alternative business models. which prevents copyright infringements and ensures legitimate usage of authentic • My Wallet. selective chapters. videos. Whether or not VCI’s DX Reader-oriented services will win in the marketplace. whether an entire e-book. POD. or add value to a subscription with the DX Reader Research Book. as the company puts it: We’ve become the leader in self-publishing. content. a digital repository that automates and manages distribution of formatted and DRM secure digital content to digital aggregators. including copying and pasting text. the fastest-growing segment in number of titles published over the past five years. Our publishing services platform can help traditional publishers of any size discover new literary talent efficiently. and links to third-party digital materials. • eCopy. or even single pages. • ePrint. Inc. online access to an extensive catalogue of intellectual content in the versatile DX Reader electronic format. The DAD can hold both digital content and associated digital marketing collateral such as podcasts. Other aspects of the VCI DAD include these distribution features: • eCompile.. cost-effective. Inc. Self-Publishing with Author Solutions And then there is self-publishing. a digital-to-print service that enables users to purchase print access to content. Companies like Author Solutions. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. publishers. and organizations can generate revenue by publishing books than ever before. in which the user is enabled to add chapters or pages from subscribed books. • eSubscribe. to provide flexible. an e-book compiler service that allows users to create customized e-books in the Adobe e-book Reader format. create notes. That means more authors. through which users can subscribe to content of their choice for an elected time-frame. or. which acquired quite a few other “self-publishing” services to become the dominant player in this field. It is interesting to note that many of the platform’s services have a digital rights management (DRM) orientation. but of perhaps more practical value is VCI’s digital asset distribution offering.
some of these processes – such as planning. although its inclusiveness stops when DRM begins. and fulfillment services. “over 3. And print. Smashwords. Smashwords introduced new publishing options for publishers who want to publish and centrally manage two or more authors. marketing. on the other hand. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell. (ASI) likes to emphasize that it is not strictly a self-publish enabler. Of course. but the marketplace and technical details of production. Starting March. 2009. Author Solutions Inc. an integrated author marketing services and promotion company created to provide all authors – whether self-published or traditionally published – with resources that bring together all the essentials of successful book marketing. for digital printing. and sales and distribution channel navigation are very much in flux. the Smashwords website claims. Inc. with Smashword authors interested in creating print versions of their titles may work with Smashwords’ partner. these companies are a boon to digital printer vendors. but believes it also performs important work for book publishing generally. trade publishers Thomas Nelson and Harlequin are numbered among such traditional publishers. The efforts may be similar. marketing.The sheer numbers are impressive – recently totaling more than 85. 84 . According to this company. publishers. 85% of sales). is an e-book publishing and distribution platform for e-book authors. with the lion’s share going to the author (typically. along with services including sales. One example of this thinking is its recently launched AuthorHive. and event products and services. Fortunately.” the Author Solutions website says. is not ignored. with the business model that of revenue sharing. Publishing Processes: Steps toward Better Efficiencies The publishing processes common to book publishing share many traits. but perhaps the most frustrating shared trait is how book publishers can approach these same processes in such different manners.000 authors that have self-published nearly 120. “Professional marketing consultants work with authors to design integrated book promotional campaigns to fit each author’s individual budget and goals. and readers that offers “multi-format. or have had their works published in well-respected literary journals.000 titles. WorldClay. The company claims to be “assisting traditional publishers with the adoption of self-publishing imprints. Authors choose from a rich array of publicity. and it is clear that Smashwords is trying to become an e-book aggregator. and like other self-publishing enablers. online. which is certainly not to say that it becomes an easy thing for a book publisher to judge content acquisition and markets for e-books. of course. keep in mind that Author Solutions uses digital platforms to create and market print books.500 serious writers and 100 independent publishers publish and distribute with Smashwords. ready for immediate sampling and purchase. perhaps a bit defensively. multimedia.” It’s free to publish and distribute with Smashwords. DRM-free e-books.” that ASI views as providing traditional publishers a “farm team” from which they can discover new literary talent. are structurally no different for print and e-books.” Many Smashwords authors have been previously published in print through mainstream publishers. and readable on any e-reading device.
85 . and affordable digital printing is a solid and crucial connection between the worlds of print and digital publishing.There are some publishing processes that map between print and e-book better than others. A key consideration regarding process efficiencies is whether or how well publishing processes may integrate one with another. effective integration is still largely elusive. high-production. One of this study’s main concerns is to highlight opportunities for book publishers to realize process efficiencies from digital publishing. Inc. the distinctions between print manufacturing process and digital publishing process can virtually disappear. In the case of digital printing. We explore the issue of integration and interoperability of publishing processes in more detail in the outlook chapter. although the advent of high-quality. but in these early days of digital book publishing. Manufacturing is the best example of a print book publishing process that has but a faint shadow in the e-book publishing world. Book Publishing’s Seven Essential Publishing Processes ©2010 Outsell.
What is the difference between an e-book and a print book? In the trade publishing model. and lovable. they are bulky and heavy. the difference seems very negligible. But digital books also offer the challenge of definition. Linking to other resources cited in books is a clumsy process requiring a computer. Digital books offer many advantages.What is a Digital Book? Here’s a quote from our 2009 report. there’s not much confusion.com What is a Digital Book? ©2010 Outsell. at first glance. portable. colorful. and ship. We have enjoyed books since the earliest moments of our childhood. When it comes to e-books that mimic the form and experience of print books.” Printed books are wonderful! They are readable. E-Book or Print Book? Source: Amazon. Inc. Nonfiction and educational books are often outdated when they are published and they do not support rich media. the differences are quite significant. Nonetheless. from a publisher’s perspective they offer very real and fast-growing markets. Digital Platforms andTechnologies for Publishers: Implementations beyond “e-book. Even more importantly. warehouse. The Kindle version of Kitty Kelley’s Oprah: A Biography basically looks like and reads like the print edition. printed books have certain restrictions. 86 . And printed books are expensive to manufacture. Figure 20. But even in this simplest example. following Kindle and its kind. As our collection grows. affordable.
after all. More importantly. digital file storage.Finding an e-book title through Amazon or any web search is more or less identical in process to looking for a print title. and bandwidth well knows. capabilities. Inc. There are also costs associated with struggling with ONIX metadata or using the services of LibreDigital or other electronic content distributors will tell you. defines e-books as downloadable units of digital book content that can be read on a variety of devices (e. rather than units sold. at least as far as book-filled pallet trucking the source to the store is concerned. and capabilities become better established. which in the vast majority of cases is based directly on a print title. more often recently. and so a website based on content from a reference book would not count as an e-book. are originating as digital content products. Inc. 87 . and production efforts. e-book readers. we define “digital books” as any digital content product that can be derived from book publishers’ product planning. though.” While some technology standards have been developed by the International Digital Publishing Forum (IPDF – previously the Open eBook Forum). these market estimates also typically exclude sales of individual book chapters and other forms of digital content that go beyond the more constrained e-book definition above. The point is that there is a significant gap between the costs of print book distribution and fulfillment and e-book distribution and fulfillment. perhaps in part because such standards have not yet been implemented across the industry. editorial. the definition becomes murky when you think of the different formats. and the costs incurred today in e-book distribution and fulfillment are likely to drop as systems of greater automation. “digital books” stem from or are adding to publishers’ traditional print book efforts. and limitations of accessing e-books with computers and netbooks. standardization. While e-books in many publishing markets are a direct digital corollary to their print version. regardless of version. On the other hand. For the purpose of this study. Even here. the information about and samples provided of the book to help the customer make his or her selection will be mostly the same. which is a digital analogue to a print book. The simplest conceptualization of “digital book” is the e-book. or. Market-sizing of e-books generally reflects the global market for revenues generated from sales of this type of digital content. definitions of “digital books” are many and varied.. these do not help to define what exactly an e-book is. What is a Digital Book? ©2010 Outsell. Outsell. This definition coincides with generally agreed to perspectives of publishers. there is no standard definition of an “e-book. PDAs. and smartphones). as any publisher covering the costs of servers. Even the ordering of the book. The convenience of nearly instantaneous download of the digital version of the book may be the first significant divergence. We agree with this most basic e-book definition: that of a discrete unit of content. delivered through dedicated e-book readers.g. The key to the concept of e-books is to think of the content as a discrete unit. is much the same. Not surprisingly. laptops. together with or in lieu of print. through web pages or the wide variety of mobile devices such as smartphones. This is not to say that there are no distribution costs involved with digital titles. This alone represents a major change: no waiting for a package to arrive. and interactive tablets. no (or fractional) shipping costs to the customer or retailer.
the major impetus for e-books’ success in the last year or two may very well prove to be Amazon’s willingness to subsidize the market by offering low-cost e-books on its own Kindle device. coupled with pervasive broadband. assembled. POD and distributed printing are core to the bottom line of publishing companies – and increasingly so as improvements in distributed printing and POD give publishers much greater control over inventory.Answering the question of what defines a digital book is far more than having fun with semantics. Yes. and some distinct advantages for the consumer of such titles. Moreover. Digital books can enable distributed printing and POD. Inc. and many publishers already have standard workflows that produce print. Nonetheless. under various circumstances. Bits and bytes. offer easy-to-understand cost reduction for publishers. Finally. and. information. Finally. and distributed. social media and e-commerce functions supporting and even creating – in the case of social media – digital content products. both already present and emerging in the marketplace. and most significantly. This proved true despite the fact that PDF-based and HTMLbased titles were available and each already enjoyed some use on desktops and notebooks. When is a Digital Book a Print Book? We also see that the content technologies and services. there were dedicated e-reading devices being offered at the time. any useful definition of the digital book must have room for print products that result from digital file formats and delivery. So. and some argue that a number of these could provide a good reading experience. We believe that book publishers have a far greater range of opportunity to conceive of and execute digital content products beyond the book analogue (e-book). These trends are discussed more fully in the section. It’s worth noting that digital books often in turn produce more print. and transaction management systems within publishing enterprises as enabling cost-effective processes that allow digital content products to be profitably made. But what about the reading experience? Digital Reading Experience One of the many reasons why e-books did not move forward a decade ago was that the reading experience was a problem. are enabling non-publishers to participate in the content value chain in many different ways. The problem was that no platform for portable reading managed to establish itself in sufficient numbers to offer an attractive enough market for enough publishers. an e-book – a specific form of what we call digital books and digital content more generically – is not a physical entity. and e-book versions of titles. Our definition of digital book therefore includes. asset. especially. POD. What is a Digital Book? ©2010 Outsell. print on demand and custom publishing. though this may seem contrary at first. As we’ve argued elsewhere in this study. marketed. we see the content. digital distribution platforms such as those from LibreDigital and North Plains are often used for storing print-ready PDF versions of titles for both offset printing and POD side-by-side with e-book versions of the titles. 88 . including public WiFi. even as this alone represents in many book publishing segments a very large opportunity. sold.
100 0. Inc. but also from literary writers. has moved the screen reading debate on to richer fields – rich media content. What is a Digital Book? ©2010 Outsell. using linking technology that was the basis of Hypercard. Indeed. but only as a reflection of style.000 0. During much of the second half of the 1980s and well through the 1990s.” as shown in Figure 21.000 1. Hypertext strongly emerged in the 1980s. as the personal computing revolution was in full swing. the interest in linking content files of all sorts grew into the concept of hypermedia. and early examples – including Apple’s Hypercard – gained interest not just from technical documentation producers or writers of help systems. The success of e-books and reading on smartphones. CD-ROM was the main medium for complex and rich digital content. An Afternoon gave readers a number of alternative paths through numerous short chapters.000 Total Units Sold (Millions) 100. have added millions to the electronic reading markets and have put to rest the old question of whether enough people could ever be interested in reading text on screens. Even before the iPad explosion – over one million sold within 30 days of the product’s release – strong growth was being projected for the iPhone and other what Outsell calls “untethered devices. Untethered Device Adoption Rates 1.While there are many today who will complain about readability of e-Ink screen-based devices or about design and user interface preferences not followed by this or that e-reader.010 Year 1 Year 2 Year 3 Year 4 Year 5 Year 6 Year 7 Year 8 Year 9 Years Since Introduced iPod Source: Company reports and Outsell estimates ©2010 Outsell.000. tablet.000 10. Hopscotch. As multimedia became the next big goal for PCs. iPhone Kindle Sony Reader Hypertext and Hypermedia (aka “Rich Media”) Both “hypertext” and “hypermedia” are terms that have faded from digerati fashion. along with the fast-developing netbook. and smart device landscape. Reproduction strictly prohibited. Like Julio Cortazar’s break-through meta-fiction novel. not substance. Inc. there is a clear and strong majority of enthusiastic Kindle and other e-reader users. among which most well known may be Michael Joyce with his novel An Afternoon. Figure 21. along with the newly transcendent iPad. and most especially on Apple’s iPhone and iPod Touch devices. the iPad. which only ever existed as a print book. 89 .
even to the point of now being largely unnoticed in their ubiquity. the typical term of art is “rich media. While the nascent reading platform at the time was early Apple Macintosh PowerBooks. with music and Beethoven expertise f rom Robert Winter. explore terminology. 1991 With the advent of the internet’s expanding use.” but the term used by Bob Stein’s The Voyager Company back in the early 1990s for the hypermedia-rich CD-ROM based texts was “expanded book. and browsers supported wider ranges of multimedia.An example of this type of content is Voyager Company’s Expanded Book: Beethoven’s Ninth Symphony CD-ROM. The screenshot in Figure 22 shows that the user can read about a score. publishers today would do well to look at these titles for inspiration when considering whether and how to undertake rich media book titles that now most commonly go with the term “enhanced book. on topics ranging from music appreciation to Shakespeare’s plays (Macbeth) and fiction (Douglas Adams’ The Complete Hitchhiker’s Guide to the Galaxy). “hyperlinks” became widely known. Today. digital content migrated to the web. not standalone e-reader devices. much of this type of rich. 90 . especially. Inc. As the internet evolved into the world wide web.” The Voyager Company published a series of expanded books. from 1991. Figure 22. and HyperCard programming by Steve Riggins.” What is a Digital Book? ©2010 Outsell. The Voyager Company’s 1991 “Expanded” Book Source: The Voyager Company. c. and listen to the score by clicking various hyperlinks. based largely on a linking architecture.
Interactivity. and these additions may carry video. 91 . and incidental music. 2010 by Sameer Shariff. Let’s keep in mind that the term “interactivity” is rather loose. audio. animation. for instance.. The Blio platform comes out of Ray Kurzweil’s K-NFB Reading Technology. which works on devices to aid the blind and sight-impaired to read. directories. when a recipe calls for “folding in” some ingredients. and more clearly defined. practical. Other common features include highlighting text (read along). where features like audio “Read to Me” translate text to speech. of course – enables the author or some other member of the content team to give readers new perspectives on places. the user can link to a video showing what “folding in” is. interactivity may mean much more specific capabilities than fleshing out a fire-breathing dragon or the sensation of a romantic caress. where. Like any content. with its announcement and demonstration of “Blio. Blio offers publishers the service of producing Blio editions of the publishers’ titles. with callouts. or the value to an engineer using analytical data simulations.” or the publisher ships the book from the printer. while e-books now available for Kindles and other dedicated e-book devices may resemble in their first generations the print titles they are usually drawn from. After all. The market uptake is still an unknown at this time. Inc. and. at least in trade publishing. but the Blio platform’s provision of rich media inclusion within book editions is compelling to many. or additional up-to-date information (like a bulletin from the Centers for Disease Control) does the trick. games. readers have “interacted” with novels for centuries. Some will argue. In many types of trade publishing there remain plenty of opportunities for building types of interaction simply not possible in print titles: think of a digital cookbook. the concept of digital book already has expanded into forms that far exceed print-analog e-books. Baker & Taylor made a big splash at the January 2010 Consumer Electronics Show (CES). word definitions and pronunciation. games. When you’re a doctor chasing down a diagnosis of a rash. images. are found in children’s books. from The Next Generation of E-Books: Witness It or Invent It. A lot of the current interactivity efforts. but including those forms of content is no guarantee such ends will be achieved.” an e-book platform neither tied to a specific e-book reader. but when the reader engages. matching the form and quality to the audience is an entirely different matter. a presentation delivered at Tools of Change. especially in regard to navigating across discrete chunks of information through search and structured content. and other rich media interactivity. Up to the Second So. the CEO of Impelsys. Education and STM publishing have their own forms of interactivity requirements. or references – interactivity is specific. For certain types of e-books and digital publications. people. and literary theory has long held that the work is complete not simply when the author types “The End. with the work an instructor put in preparing classroom material having great effect. Other types of rich media can accomplish these same ends. for example. but share much with other professional publishing. that text provides a much richer interaction than video. nor limited to text. of course. and concepts that would have been difficult to describe in print. being able to type in descriptive parameters and be linked to text. What is a Digital Book? ©2010 Outsell. Rich media can allow authors to illustrate their content more clearly and allow readers to interact with their content. simple graphics. Inc. For businessto-business publishing – whether in the form of catalogs. Video – if done right. even as the low-cost associated with publishing books in Blio adds to the interest. but there is plenty of countering history of interactive instruction. games. Figure 23 shows an image of a Disney Reader title.
and for professional.com is a website through which engineers not only find books and data they need. and educational publishers. Disney Reader. there are enough sound business reasons and potential revenue structures to continue to support rich media and interactivity efforts. What is a Digital Book? ©2010 Outsell. with Callouts of Interactivity Source: The Next Generation of E-Books: Witness It or Invent It. presented by Sameer Sharif f . Knovel. Here’s one thing you can count on: what we don’t know about making great “enhanced books” far outweighs what we do know about it today. but search for the content through sophisticated and context-sensitive mechanisms. STM. for most trade publishers. there is ample opportunity in straightforward e-books. CEO. Inc. Impelsys But the most interesting interactivity comes out of STM and education publishing. Fortunately. 2010. a PowerPoint Presentation at Tools of Change. often arriving at content that contains interactive tables that support the use of the critical data sought.Figure 23. 92 .
Cengage Learning. rich media is not necessary. Inc. Of great interest especially in educational publishing.Interactivity takes many forms. as we see with most trade e-books. reporting on the details of a digital title that contains interactive tables. A. digital textbooks are already presenting all manner of rich media. One common choice is CourseSmart. Worth Publishing Group. and simulations. including Pearson Education. and e-books and digital content – especially in the publishing segment of STM – can be extremely sophisticated and useful. John Wiley & Sons. even as many print or digital-only ancillaries get developed right alongside. analysis tools and algorithms. Freeman. F. audio. 93 . Davis Company. What is a Digital Book? ©2010 Outsell. Figure 24.com The Many Forms and Faces of Digital Publishing The type of content becomes an important differentiator of digital books. The current prevailing practice is for educational publishers to start with existing print textbooks and re-purpose them for the learning environments of choice. McGraw Hill Education. from videos. The screen shot in Figure 24 is from Knovel. The venture was founded and supported by of number of leading higher education textbook publishers. Interactivity Takes Many Forms Source: Knovel. although. and the Bedford.com. But the display media for these sorts of titles still – almost without exception (the iPad being such an exception) – are found in specific portals or similarly structured browser-based environments. a provider of college textbooks in digital format in a common online platform.
94 . the company serves secondary.” the process of defining logically sound subsections of a larger work (such as a textbook) makes available those subsections for independent applications. and especially in educational publishing and STM publishing. and graduate-level students. typically. to but the whole textbook or not. for example). Called “granularity” or “chunking. In the academic marketplace. Figure 25. This approach is already being undertaken in various book segments. such as selling a part of the whole (sample chapter sales. for iPhone or iPad. Inc. or creating new custom titles. allowing students to buy individual chapters – then digital content can be re-combined in new ways. government agencies. in a print world. higher education. and library markets. for example. teachers. where parts of one digital textbook may be put together with parts from other digital textbooks and even with teacher created or supplied digital content. If digital content workflows are designed to impose structure on the content in smaller measures than print publishing typically provides – say.000 textbooks as of May 2010. In the educational market.com What is a Digital Book? ©2010 Outsell. CourseSmart’s home page.Digital content formats can provide flexibility otherwise practically impossible in their print counterparts. libraries. offered almost 11. Online Access to Digital Texts Source: CourseSmart. For example. shown in Figure 25. More to the point being made here is that Cengage Learning offers a custom textbook service. and corporations in both traditional and distance learning. Cengage Learning – a founding partner in CourseSmart – publishes print and digital content for the academic. A number of these are available as apps through the Apple App Store. professional. the student is presented with the choice.
to create custom e-textbooks. With dozens of devices competing in the marketplace. this “create-once/publish many” model is a major strategic goal. What is a Digital Book? ©2010 Outsell. collaborative. any and all efforts publishers can undertake to minimize the work required to try new digital content formats should pay strong dividends. and CD-ROM. and with as yet unproved business models joined to display environments. in varying levels of complexity. as seen in the screen capture in Figure 26. Figure 26. with format and metadata standards still in flux. hypermedia information systems. promotes the mixing and matching of parts of e-textbooks with others.” The last two decades have seen enormous efforts on the parts of enterprises and some segments of book and journal publishing to cope with concurrent media requirements such as print. Inc. Across all segments of book publishing.The fluidity of form for digital content is one of the most compelling qualities. Mixable Textbooks Source: Cengage. but also one of its greatest challenges. Cengage Learning republishes print textbooks from leading education publishers in digital form. and. or “media neutrality.com The Quest for “Searchability” Wikipedia provides as deft a definition for HTTP as any: The Hypertext Transfer Protocol (HTTP) is an Application Layer protocol for distributed. online. especially in regard to mastering an editorial and production workflow that lends itself to multiple output. 95 .
Think about indexes. The intent here is not to offer a remedial networking tutorial. as. On the other hand. Originally scheduled for launch sometime in the summer of 2010. a company official said Tuesday. The same is at least as true when it comes to finding books. tables of content and tables or figures: publishers have been in the forefront of linking and pointing to content for hundreds of years. Trachtenberg in their article titled Google Readies Its E-Book Plan. it has been a major rationale for the internet itself. say. the significant improvement in the speed and accuracy of find particular information is a big deal. 96 . too. As reported by the Wall Street Journal. indeed. Vascellaro and Jeffrey A. unlike rivals that are focused on proprietary devices and software. Google Editions will go online later in the year. but. In fact. according to press reports in August of 2010. a format that by design was set to mimic static print pages. In HTTP. both print and digital. 2010.” There are many in the industry that predict the collapse of traditional retailers and e-tailers (have they already become “traditional?”) as the channels through which customers search for and find books. and Barnes & Noble Inc. throwing the search giant into a battle that already involves Amazon. for many types of publishing. but rather to illustrate that the concept behind hypertext – or. footnotes. only if the content is somewhere made available in digital form. The advantage goes to digital in that the entire contents can more easily be made available for the many search engines across the web. indexes. while an application running on the computer hosting the website acts as a server. and the seemingly endless inventory in its virtual store. What is a Digital Book? ©2010 Outsell. Google is making a play even as this study is being written. and publishers may overlook this very important aspect of digital titles. (Print books are exposed to search spiders. HDTVs.com Inc. on May 4. The company is hoping to distinguish Google Editions in the marketplace by allowing users to access books from a broad range of websites using an array of devices. along with patio furniture. The client submits HTTP requests. a murder mystery. In fact. the potential of search and retrieval of information has long been a driving factor in digital publishing. Bringing in a New Sales Approach: Google Inc. linking – is nothing new. web browsers typically act as clients. more broadly speaking. hence Google Book Search scanning its millions of titles. plans to begin selling digital books in late June or July. Google has been discussing its vision for distributing books online for several years and for months has been evangelizing about its new service.HTTP is a request-response standard typical of client-server computing. This includes PDF. by reporters Jessica E. the active index link is an early and now common feature in e-books.. which can have active tables of content. While it may be merely an occasional convenience to see when last a particular character had appeared in the course of reading. and both internal and external links. We have come to take search and retrieval of information for granted. called Google Editions. Apple Inc. endnotes. Inc. obviously. Amazon’s main retail play in books has been to become the go-to e-tailer for finding books. the responding server stores or creates resources such as HTML files and images.) The latest terms for book publishers who quite rightly see their responsibilities as including making the book and content known – the root of “publish” – are “searchability” and “discoverability. of which the giant remains Google.
and…) web trawlers. Digital workflows within the book publisher’s process are not strictly required. On October 9. they had reportedly already spent $5 million for the first one million books by the end of 2007. For a book publisher that has a digital workflow early in the publishing process. there is. or simply getting advanced work out into social communities. Inc. Still.” Regardless of the details of the legal settlement and the still not-entirely decided upon resolution of the legal suit brought against the company by many big publishers. Keep in mind that perhaps 50% of these titles are from books with expired copyrights that Google already offers for free. 97 . Furthermore. although there have been many criticisms about the quality of Google scans.” With its Google Book Search. and these links can be to almost any media – if. publishers want to own the resulting files. because a native PDF from a print production file is better for both discoverability and rendering. the assets aren’t already directly embedded. and Other Benefits of Digital Content As we know. and anecdotal publisher response to poor scanning by Google bears out this obvious point. or entertainment. Google has already gone a great distance toward making content “discoverable. and other promotional opportunities that will pick up their own Google (and Yahoo!. more opportunity to enable searching for and discovering the content earlier. The emphasis here is on “discover. and Bing. although there is not much evidence that promotion and marketing efforts to date have taken advantage of this potential. It will also allow book retailers – even independent shops – to sell Google Editions on their own sites. further exploration is much easier because of hypertext and links. One could always let Google scan a print title. when reading a digital book on a connected platform. or to drive commercial transactions – is why the emergence of the iPad platform has caused so much excitement. It remains to be seen if book publishers see themselves so advantaged by Google Editions. the area of searchability and the mechanisms that may give the publisher more control and more options are still nascent in such efforts as semantic tagging. Google announced that the number of scanned books was over ten million. to reviewers. applying taxonomies.000 titles or even as many as four million e-book titles. and that preliminary estimates that the store could launch with as many as 500. indeed. Google Editions sees itself as putting publishers right where they like to be: easily and frequently before people who are looking for their books. What is a Digital Book? ©2010 Outsell. this may not be just a rumor. in theory. giving partners the bulk of the revenue. But it isn’t only a matter of linking to other resources that increases the utility of digital content. The potential for this kind of utility – whether informational purposes. While there is little quantitative evidence to prove this. 2009. after all. and one report just in suggests that almost all US publishers are on board. Rumors are flying. Other important aspects can include up-to-date content that may be personalized for a particular user in forms that expand and enrich the user experience. it is likely that publishers generally want to control the quality themselves. Of course.The reporters note that Google users will be able to buy digital copies of books they discover through its book-search service. Utility.
and there are many examples of very low print runs for high-priced books well before the advent of digital printing. and more. and so. the price one can charge for a book ranges wildly. price out at a net loss. however. The traditional role within book publishers of the manufacturing department was to bid out such press jobs. or binding. and more memory and power. Digital publishing provides other benefits that derive from the digital nature of the process. The responsibility was for PPB – paper. More titles become possible in the digital world. depending on some of these factors – a typical example is unusual trim size – digital printing may not be a viable option. and binding – and this part of the publishing process remains central for print titles. Advances in digital printing have broken the monopoly of offset presses that.) In fact. for example – back in reach. quality. and physical distribution don’t factor into the profit and loss (P&L) equations that decide the fate – often negatively – for print-based publishing. for example – as well as binding and cover options. along with schedule. Indeed. including better display. ranging from custom collections to self-created. we will see many impressive reading devices – and many not so impressive – and one should assume that new devices pretty much always will remain part of the e-book landscape.Clicking on links provided by the author or publisher or launching a context sensitive search can be especially important to students and to many professional fields. That is not to say that decisions about page size and paper quality don’t matter in digital printing. print books. the costs for offset print runs vary on many counts. indeed. Portability.000 minimum copy range before the cost of the printing would put profit beyond reach.000-2. or that there aren’t choices to be made about paper. The digital publishing revolution make previously too expensive print titles – due to small print runs for offset to be economical. better input mechanisms. Conventional wisdom has it that offset print runs must number in the 1. and shipping. and this kind of usefulness has driven electronic publishing well before the current e-book developments. where lower prices reduce economic barriers to e-book buying (or other types of commercial transaction models). What is a Digital Book? ©2010 Outsell. value. and perceived need. The only likely constant will be the increase in features and capabilities. where price was one factor. and will likely remain so for some time. among others. 98 . prevented publishers from producing titles in small print runs. including the type of printing – four or more color vs. Digital publishing very much supports digital printing. When is a Digital Book a Print Book? One of the great ironies of the digital publishing revolution is that it is providing new options for print titles. paper quality. and warehousing. print. better connectivity. In the next few years. inventory. depending on market. is another aspect of e-books – applied to distinct e-reader devices. and. although pricing for even simple e-books is the source of much conflict and speculation. if not. where print-based constraints such as press costs. some notebook and netbook form factors. trim size. tablets. The other side of reduced costs can be affordability. Inc. due to unalterable pre-press and press costs. increasingly. Digital publishing provides new and expanded options for many new types of titles. as well as smartphones. (Obviously. one-color.
by Ashley Gordon. many companies getting into the digital printing service. • Control numbers of title copies. and this assumption is well-founded. • Author services. • Ultra-short-run printing. And then there are yet other potential advantages. and reduce inventory-related overhead such as warehousing and inventory tax liability.e. But the assumption is that book publishing economics based on offset press costs can’t keep every title in stock all the time. publish small run titles that otherwise would not make financial sense with offset press. called Making the Case for Digital Printing. these technologies and service companies provide many options for publishers: whether for one-off or very low runs to meet the needs of titles otherwise lost to sales through lack of inventory. regardless of the type of printing used. Digital printing can: • Keep titles available and in print. • Self-publishing. and many. but color as well. or any number of other production and business models. this promise is as easily fulfilled when plenty of inventory exists. or ultra short runs (USR) as a mechanism to improve customer service. • One-off printing. or as small print runs for self-publishing authors. Here is an excerpt from their vocabulary slide: • Digital printing. Some publishers are pushing digital print of one-offs (POD) or small print runs. covers and binding). and efficiently. • Significantly offset shrinkage and waste. fill it easily. The promise of digital printing is simple: Receive an order. There are also a number of other companies handling more specialized digital printing (such as trim size) and machines for inline finishing (i. and Brian O’Leary. • Print on demand. • Reduce or eliminate returns. • Supply titles to various channels or customers in a timely manner. Mockingbird Press. An excellent overview of digital printing was presented at the 2010 Tools of Change in Publishing conference. Magellan Media Consulting Partners. including not only monochrome.. one of which is the use of digital printing to produce custom publications. 99 . with several large companies producing very high volume digital printing machines. What is a Digital Book? ©2010 Outsell. Of course. • Short-run printing. • Avoidance of out-of-stock sale loss. economically. Inc. Together.Things have changed radically in digital printing.
The key to digital printing utility is. the very same digital workflow changes needed for successful digital publishing such as e-books. Figure 27.Figure 27. a PowerPoint presentation at Tools of Change. if not. Being able to distribute the digital titles effectively is another shared requirement between e-books and digital printing. Inc. Virtually all digital printing services look for PDFs. presented by Ashley Gordon. 100 . In order to take advantage of digital printing. a publisher must have content in a workable digital form. be prepared for in-house or third-party conversion or scanning of the content. Considering that print sales still account for the lion’s share of book publishers’ revenue and that digital printing provides the means to increase sales and reduce costs. however. Magellan Media Consulting Partners Indeed. and Brian O’Leary. Mockingbird Press. it gets hard to argue against e-books and digital publishing being a benefit of digital printing. What is a Digital Book? ©2010 Outsell. but many will process properly structured titles in XML. or. 2010. a slide from an excellent overview of digital printing presented at the 2010 Tools of Change in Publishing conference. provides a striking reiteration of how digital printing supports print titles. the benefits and application of digital printing raise a very interesting consideration: Are e-books the tail wagging the dog? It’s significant that virtually all of the digital workflow changes that will support publishers pursuing e-book and other digital publishing endeavors are also directly supportive of digital printing efforts. Digital Printing and Digital Workflows Source: Making the Case for Digital Printing.
and otherwise pursue both existing and new and emerging markets. control rights. e-sales. and reduce costs. With the architecture in place for well-structured content and the ability to add rich metadata to the content. the book publisher today is in position to take advantage of various marketing and distribution automations. Inc. manage royalties and other value chain mechanisms. but prepared for current and new business models. What is a Digital Book? ©2010 Outsell. The good news is that a sound XML workflow for the publisher’s content will go a long way toward making many forms of digital content not only possible. track usage. 101 . with e-books being a specific subset.Think Outside the Covers We believe it is better for publishers to think of digital publishing as the larger set of practices that provide more flexibility in terms of how digital content can be put together.
Digital change. The Book Industry Study Group (a research partner with this study) has recently published the results of a survey it undertook in advance of its annual publishing industry meeting. We will not suddenly find the number of bookstores growing or the e-book market shrinking.e. BISG “Point of No Return” Findings Sales Production Marketing Manufacturing Information Technology Editorial Distribution 0% 20% 40% 60% 80% 100% Already happened Happening now Happening soon (next 1 1/2-2 years) Not happening for awhile (next 3-5 years) Not happening for a long time (more than 5 years) Never happening I don't know Source: BISG Making Inf ormation Pay 2010: Pre-Event Survey Question: When do you think these changes will reach a "point of no return". Evidence suggests that the industry tipping point is imminent. Inc.. Inc. Figure 28. While a lot of change has been underway for some time – more and more publishers moving to a digital workflow. and educational. Scott Lubeck. “Unquestionably.Digital Book Publishing Industry Outlook Change is taking place in book publishing at a fast and furious pace. change is more than just “in the air. 102 . is unavoidable – and the direction is one way. writes. For some publishers. the book industry is in a period of significant transformation. academic.” Digital Book Publishing Industry Outlook ©2010 Outsell.” Across the publishing processes (quite similar to this study’s own seven publishing processes breakout). Making Information Pay. Even those publishing segments that have traditionally been ahead of the curve – professional. for example – many fundamental changes are taking place today. for example – will find digital delivery accelerating as we get close to a world where everybody has a computer in their hand all the time.” There are plenty of changes underway. Executive Director of BISG. Reproduction strictly prohibited. when traditional practices must yield to new practices driven by new technologies? ©2010 Outsell. with varying rates. in particular. i. Figure 28 is a good presentation of the self-assessment by the book publishing industry about “tipping points. experimentation and best guesses often rule the day.
the legacy of building through acquisition. and value chain partners for digital publishing. and especially in regard to the • Digital printing has already emerged as a significant factor in book publishers’ choices for both manufacturing and distribution in and of themselves. but also as an important enabler of new revenues and new business models. other digital products are significant contributors to the top line and bottom line. Before the book publishing industry declares “Mission Accomplished. of selling. and the nascent evolution • Today there exist surprisingly few instances of integration or interoperability between publishing processes. indeed. are that the following areas are significant within the book industry: • E-books – and related digital publishing products – are very real and very important opportunities for every segment of book publishing. although the march of time and continuing efforts on the part of book publishers will address most of the acute problems of contracts. but the real impact of such fast-evolving content consumption mechanisms is less significant relevant to the need of publishers to look to the next years and decades strategically. 103 . increasing and crucial shift to digital workflows. Inc. and stick to their core work of producing valuable content. of course. Moreover. well ahead of e-book revenues per se. especially in areas such as content management strategy and implementation. at many major book publishers. royalties. this study is well-placed to identify and explicate the most-pressing and important book publishing change factors.The Gilbane Group agrees wholeheartedly with Lubeck’s perception. given the Gilbane Group’s long tradition of working with publishers from many book publishing segments. in many segments. channels. • E-reader devices and platforms are in great flux. The findings of A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing. • Confusion related to integration and interoperability (axiomatically). will continue to retard distribution mechanisms. For big and small book publishers alike.” there are many very significant barriers to digital publishing meeting its full potential. • XML continues to grow in application among book publishers. there remain a plethora of different platforms doing the same things. blocking book publishers’ from gaining the biggest potential benefits from digital publishing. pricing. the dearth of interoperable or integrated publishing process systems will become a bigger problem in the years ahead. including stretching beyond traditional content production and cost requirements that may stretch already hard-pressed margins. The next step forward is. Indeed. Digital Book Publishing Industry Outlook ©2010 Outsell. These include: • More problems remain for backlist titles than front list titles. and rights that must be re-applied to new electronic formats of the existing titles. and business models. to define in greater detail the substance of the changes going on in book publishing. • The prospect for “enhanced e-books” presents some big challenges for book publishers.
axiomatically) – present quite distinct problems in their own right. All the remaining barriers can and should be looked at as opportunities. pricing. and business models still in the “guess-work” phase of discovery and application – in part related to the lack of interoperability and integration (again. we learned that virtually all of its frontlist is. There remains a lot of technology work to be done. being put into XML format early in the editorial stage and then formatted as needed into any number of e-book editions for their various supply chain distributors and retailers. There is room. that its e-book efforts (apart from what the book side hands off to OVID and its SGML format) are currently modest. but such developments are too hard to predict with any useful specificity. and point to the need for digital publishing infrastructure. with real advances in more efficient workflows and real markets for e-books and digital publishing products. as a matter of process. production. Inc.• Unsettled selling. of Wolters Kluwer Health. because the resolution of these barriers will provide far more extensive markets. The battles that mark such “public service” are well-known time. as any reader who has been involved in the development of the original ePub standard – or the ongoing efforts toward a third version of ONIX – will know all too well. for instance. Other conversations reveal far slower and earlier stage efforts. 104 . as such efforts will necessarily be.and energy-sinks. the development of standards and other cooperative efforts. of course. with the publisher pursuing limited pilots and implementation projects to date. for the development of de facto standards in the form of emerging commercial platforms.com – make clear that the time of e-books has finally arrived. Thomas Nelson also has a robust backlist program (mostly through Innodata Isogen) that has seen many hundred of titles brought into e-book formats. a book publisher of some 400500 titles a year. A surprise we’ve encountered is that many book publishers are actually moving quite fast to e-books. but many are quite well along in their e-book publishing programs. E-Books Have Arrived The stories told in the introductory chapter of this study – including the discussion of the effective subsidizing role of Amazon. products. but the biggest factor in slowing progress is that many of the remaining barriers require industry-wide solutions. This publisher is using Really Strategies’ RSuite to move titles into XML format early in that process. and. Will the new golden era for book publishers be “just around the corner?” No. and distribution. Digital Book Publishing Industry Outlook ©2010 Outsell. We were surprised to learn from Jabin White. but the implementation of XML repositories is only in planning stages. In other words. and revenue. hence. Such change can and should result in the long awaited and much required improvements in cost reduction and improved profit margins. Just one example: speaking with Tod Shuttleworth. E-book activities across publishers fall into different ranges of scope. at Thomas Nelson. things are going along just fine for book publishers. even while expanding efficiencies in content acquisition.
we must consider the long term viability of outsourcing vendors helping book publishers. Aptara Corporation) are playing such a central role in the creation of e-books is not surprising. makes the business opportunities for outsource vendors quite robust. even as book publishers may move to bring digital publishing platforms inside their walls. Furthermore.Indeed. especially given the young age of e-book publishing. • E-book publishing technologies. and it makes economic sense for a small number of companies to invest in such technology and leverage the technology investments across many other companies. and as digital publishing toolsets become less expensive and easier to use. as a combination of publisher and aggregator (especially in education). cost constraints and low margins in many segments of book relatively new. publishing resulted in publishers reducing staff in favor of outsourcing. Now. There are a number of good reasons for the prominent role of outsource vendors in e-book and digital publishing: • Outsource vendors know the detailed production mechanics of book publishing. As publishing processes’ interoperability and integration improve. Fortunately for such vendors. or. much of the actual work of placing print titles into e-book formats is being done in conjunction with outsourcing vendors. however. are still • Over the last two decades. together with the state of flux in e-book devices and formats. outsourcing is a familiar practice that extends to digital publishing and e-books. in certain book publishing segments. at least for quite a while to come. it remains an open question whether book publishers will reconsider anytime soon their long-running habit of reducing basic editorial staff levels. (With granularity and custom publishing tagging requirements – to name but one example of what the future needs of book publishing may involve – there are good arguments for re-developing in-house content tagging and metadata expertise. we see publishing processes integration as being some time away. 105 . including format standards conversion engines. That outsource vendors (such as one of this study’s sponsors. or partnering with the right outsource services. in many cases. Inc. This.) Digital Book Publishing Industry Outlook ©2010 Outsell. having been in the business of composition and title production for many years.
and while many polls and surveys about e-books have had limited and statistically questionable results. as shown in Figure 29.7% 22. library systems. ProQuest. Very few survey respondents don’t have any plans for digital publishing.Figure 29. nor plans for one 1. After more than a decade of false starts.g. such as for use in portals. July 2010 Question 4.. etc. Other forms of digital publications. both anecdote and evidence prove that e-books and digital publishing within book publishing are not passing fads. iPad). missteps. e-books have already passed the inflection point. What we’ve also found is that while XMLearly is already a well-established practice among book publishers. tablets (e. especially when the broader description of digital publishing is used. netbooks. and one or another important piece missing. but the survey results show solid progress toward what The Gilbane Group believes is a key technology for publishers.2% 10.3% 14. Inc.1% Source: Gilbane Group Publishing Survey. Digital Book Publishing Industry Outlook ©2010 Outsell. 106 . and/or by aggregators (e. Inc. and the numbers show that book publishers are getting this religion. Inc. laptops. E-books for e-readers and general devices represent the biggest participation categories.3% 15. but have plans for one We do not currently have a digital publishing program. The fact is that e-books have become a significant part of a book publisher’s efforts. there have also been some very significant investigations into current and projected e-book market and publishing activity growth (among these rarer instances falls the work of our colleagues at Outsell. Nook. Sony. There have been many surveys and reports regarding the size and expansion of e-book publishing programs. "Does your publishing company currently produce any of the f ollowing categories of digital publications? (Check all that apply)" Base = 318 ©2010 Outsell.6% 22. smart phones E-book titles for dedicated e-readers such as Kindle.g. Kinds of Digital Publications Produced by Book Publishers E-books titles for general-purpose devices such as PCs. NetLibrary) Other forms of digital publications for use with print on demand and distributed digital printing Content applications for smart phones or other devices We do not currently have a digital publishing program. XML repositories are still not widely in place or are under-used within these practicing book publishers. Reproduction strictly prohibited. XML Becoming Core Publishing Technology It is true that many book publishers still have little of their content in XML.)..8% 13.
July 2010 Question 76 . but we have to be able to make the books that are selling today. through outsource vendors.” He points to the large number of titles Random House publishes that contain complex layouts.” Digital Book Publishing Industry Outlook ©2010 Outsell.8% 35. and so XML is just a complication. perhaps in equal or greater measure. XML is not introduced early in the workflow. Inc. in some instances. Random House certainly considers XML-early. but this is seen as “early days” to take such action. at Random House.” Weber says.4% 10.6% 9. but only just less than 10% don’t plan to use XML. In fact. Operations & Technology. already succeeding – moving XML content format as early as possible in the content creation.4% 19. Twenty percent of those surveyed have been using XML for more than three years. According to Andrew Weber. or.GB Q "How long has your book publishing company been using XML within any of the publishing processes?" Base = 96 ©2010 Outsell.XML-Early and XML-First Not only is the use of XML format for content already underway in significant numbers of book publishers. but many of these book publishers are pushing toward – and. the drive among our interviewees’ publishing companies to move title content into XML format early emerged as a central issue in the interviews. and the company’s culture of designing every page. even though already there is consensus that this is the direction the publisher will take. including at a number of the biggest publishers around.4% 15.4% Source: Gilbane Group Publishing Survey. “We are not doing [XML] until we get to making the ePub. Length of Time of XML Used by Book Publishers My book publishing company is considering using XML My book publishing company has been using XML for more than three years My book publishing company has been using XML for one to three years My book publishing company doesn’t use or plan to use XML My book publishing company has been using XML for less than one year I don’t know 9. 107 . “These are things we have to take into consideration as we think about XML. editing. “We see all of the potential benefits of XML. Figure 30 shows that just over half of respondents aren’t yet using XML. What is clear is that the XML-early approach is being handled either in-house through a variety of means. Senior VP. Inc. one such notable example is Random House. Nonetheless. Reproduction strictly prohibited. and production processes.” says Weber. There remain many exceptions to this. Weber has the sense that “the tools are still fairly immature and there’s not necessarily a big benefit that we can identify yet from making the investment and dealing with all of the change management needed to get to XML-early. Figure 30.
the trade publishers’ thought process was that they would create a one-off fiction or non-fiction title and might never need re-use of the files.4% 17. the reality is now dawning on them and they are scrambling to change their workflows to go to digital. and SGML earlier. which is forcing the trade publishers’ move toward XML.2% Source: Gilbane Group Publishing Survey. while about 46% have none or little in XML. it was the journals world that moved most quickly. “When XML came into being. says Kakar.6% 18.GB Q "What percentage of your book publishing company’s title content is in XML f orm?" Base = 87 ©2010 Outsell.” he reports. and then the book efforts followed. “and lucrative. suggesting a significant level of confusion about XML among the book publishers responding. as a buzzword. Aptara’s CTO. as Kakar sees it. “but since e-books happened. Figure 31. “The e-book market is looking more real to trade publishers. Percentage of Titles in XML at Book Publishers My book publishing company doesn’t have any of its content in XML My book publishing company has less than five percent of its content in XML My book publishing company has more than five percent but less than fifty percent of its content in XML My book publishing company has almost all of its content in XML My book publishing company has more than fifty percent of its content in XML I don’t know 6.4% 27. Today. or those who were getting into it as something totally new. before most other publishing segments. which has been much slower in terms of adoption of XML. Kakar notes. and STM publishing adopted XML. “It is different for each of these kinds of publishers. Reproduction strictly prohibited.” Earlier.5% 18.9% 11. we started working with publishers that either had strategy in terms of going with XML. 108 .” The reason for renewed interest in XML is simple. Over 17% said that they didn’t know. and there are some good reasons why. At that time. Inc.” It is the movement toward e-books. recognizes the differences among different segments of book publishing in regard to XML. Inc. July 2010 Question 77 . “and that being trade publishing. Kakar explains.” notes Kakar.Samir Kakar. Aptara still comes across publishers who have not moved into XML.” Almost 19% of book publishers responding to the question in Figure 31 have half or more of their content in XML format. Digital Book Publishing Industry Outlook ©2010 Outsell.
“Certainly. • Content syndication: Partnering with other content players requires ability to integrate. “We use an exclusively XML-first process. where what the author provided would get converted to XML within the HBG editorial process. and “XML-early. for us this is the case. “I think that XML-early is the most dominant” approach being used in editorial and production workflows. Content Strategy. partly because the ancillaries are not typically re-used as yet within digital workflows.” Still.” Bennett points out that even just two years earlier. We always have our core XML content that we can convert to ePub. Kaefer has some questions about the value of XML-early because of challenges around tools like Adobe’s InDesign and its trouble managing XML. says.” XML: What Is It Good For? Our parent company Outsell put together an excellent overview on XML in June 2009. because it is difficult to ask the authors to work in XML. they are basically providing us with XML.” where content is put into XML format early in the editorial process.” remarks Chris Kaefer. for many reasons. Matthew Bennett. He sees the use by the authors of Open Office and Microsoft Word today as “being basically XML-based word processors… because whether they [the authors] know it or not. “The authors don’t know that they are creating in XML. All of our content is created in XML before it’s laid out and printed. • Fine-grained searching: Searching requires more granularity than simple keyword search. Deciding whether XML is important to one’s enterprise is actually quite simple. and repurpose content from multiple sources. and we just have to extract it from the source. “things can trail off quickly with respect to XML.” The distinction between “XML-first. at McGraw-Hill Higher Education. in which it provided this brief overview of when XML an effective tool to use. • Content repurposing: Using content in multiple products without having to re-create or reformat • Multiple delivery formats: Satisfying clients’ demand for custom content delivery formats without creating multiple publishing streams. “When we get to ancillary material.” Bennett argues. There’s always some work that has to go on to correctly tag things.” Bennett is right. POD. Digital Book Publishing Industry Outlook ©2010 Outsell. Director. but everything now is XML on the back-end. HBG could have been considered an XML-early house. can be difficult to separate. or flow into InDesign to create our printable PDFs or whatever format we’re working on. normalize. Any or all of the following needs indicate that an organization is probably a good candidate for XML: • Content integration: Bringing together and normalizing structured and unstructured content in different formats.” Kaefer says.“Within the educational publishing world today. 109 . but the definitions of XML-first and XML-early may rest on the level of effort undertaken by editorial and production.” where authors deliver XML content. “It’s just a matter of us mapping the tags to our systems. it. Executive Director of Product Management at Hachette Book Group (HBG). Inc.
gain several benefits from using XML – most having to do with book publishing where flexibility and repurposing content help the bottom line. Digital Book Publishing Industry Outlook ©2010 Outsell.5% 7. July 2010 Question 78. Reasons for Using XML Use XML to make publishing more flexible and efficient Use XML for re-use and repurposing of content Use XML for creating new products and revenue streams Use XML to publish to multiple ebook formats Use XML to add metadata for content management Use XML to improve searchability Use XML to meet supply chain requirements I don’t know 6.In addition to repurposing content and automating content delivery in custom formats. What is interesting is that the percentages of respondents using XML for repurposing content (16%) and for creating new products and revenue streams (15%) are both higher than for using XML for metadata and content delivery applications. XML can also be used to add metadata to make content management easier.0% 16. When asked what business benefits were derived through the use of XML. Reproduction strictly prohibited. Survey respondents. Inc.0% 15.0% 15.GB Q "What business benef its are gained at your book publishing company through the use of XML f or title content?" Base = 200 ©2010 Outsell. Outsell summed up its findings as the following: Since XML is for and about tagging. which garner little advantage from using XML.5% 13. Inc. 110 . organizations gave Outsell the responses very similar to our own survey results.0% 13. Figure 32. The number of respondents citing new products and revenue streams shows that XML is one of those technology rarities that can drive both cost reductions and revenue enhancement at the same time.0% 14.0% Source: Gilbane Group Publishing Survey. it is not surprising that adding metadata for content management was a clear leader. as shown in Figure 32. A notable exception is supply chain requirements.
structured SQL. Why do organizations look to XML repositories to manage their content instead of relational database management systems (RDBMSs)? As our survey results in Figure 33 show. Use of XML Repositories for Content and Metadata My book publishing company does not use XML repositories. and professional. but the market has focused primarily on the options listed here. 111 . At one point. but many are using XML repositories. July 2010 Question 79. especially STM. structured SQL. Digital Book Publishing Industry Outlook ©2010 Outsell. To more effectively manage these growing stores of content. Oracle. XML repositories come from vendors such as MarkLogic. IXIASOFT. proprietary CMS.g. these publishers and others have turned to XML repositories. both in the product development arena (editorial and production) and for content delivery over the web. we have to point out that MarkLogic is a clear market leader among major publishers and with technology partnerships with many publishing platform vendors (including Really Strategies.GB "Does your book publishing company use XML repositories f or its content and metadata?" Base = 62 ©2010 Outsell. Figure 33. another of this study’s sponsors). Many of the very largest publishers have vast stores of XML-encoded content that drives both print and digital products. but instead uses relational database platforms to store content and data My book publishing company is considering using XML repositories. Reproduction strictly prohibited.0% My book publishing company only uses XML repositories 9.g. data asset management systems) 22. as well as relational database platforms to store content and data (e. but currently uses relational database platforms to store content and data (e.XML Repositories XML is very well established in certain publishing sectors. And while we must note that MarkLogic is one of this report’s sponsors.6% 21.2% Source: Gilbane Group Publishing Survey.6% 22.7% I don’t know 24.. There are also open source options such as eXist-db and the Oracle Berkeley DB XML repository. Oracle. Inc. proprietary CMS. data asset management systems) My book publishing company uses XML repositories. and EMC Documentum.. some publishers do choose RDBMSs over XML repositories. industry analysts ZapThink used to track more than 40 such technologies. legal. Inc.
queries over metadata were limited to a few pre-selected fields. Digital Book Publishing Industry Outlook ©2010 Outsell. and how it changes documents (content) by adding markup to support multi-channel publishing. • Lack of structured queries. which of the reasons in Figure 34 drove the adoption of XML repositories? Enriching content is not a top priority for the use of XML repositories by book publishers. they haven’t traditionally been used as a source of data. which of the f ollowing reasons drove the adoption of XML repositories" Base = 128 ©2010 Outsell. improved search.9% 10. Inc. and flat files.4% 13. These early systems suffered from two main problems: • Scalability limitations.The answer to this question lies in looking at the nature of XML itself.0% 13.4% 9.5% 10. normalizing workflows. and multi-channel publishing rank high. Reasons for Using XML Repositories Need to normalize content formats and workflows Ability to publish on multiple channels simultaneously Need to “modernize” publishing processes To help solve dynamic content delivery requirements Benefits of centralizing content Have a very large information corpus and need accurate search and discovery or content manipulation Ability to monetize content Ability to enrich and understand content I don’t know 7. Reproduction strictly prohibited. relational databases. Although documents contain useful information. since the full-text search engines were sometimes not XML aware and For book publishing companies already using XML repositories for content and metadata. enabling targeted searches and the development of more powerful document-centric applications. Almost 15% of respondents – who were from publishers using XML repositories. as these systems tended to degrade past a few thousand documents. dynamic delivery. while many applications involved hundreds of thousands or even millions of documents. This is a topic we have covered for many years at The Gilbane Group. Inc.3% 12.” Figure 34. 112 . dating back to the earliest days of XML and to the use of SGML before that. as each part of a document could now be labeled with exactly the kind of data it contained.GB Q "For book publishing companies already using XML repositories f or content and metadata.3% 13. and flexible.3% 9. answered “I don’t know. The advent of XML changed this. July 2010 Question 80.9% Source: Gilbane Group Publishing Survey. Early attempts to manage XML documents often cobbled together full-text search engines. while modernizing processes.
Digital Book Publishing Industry Outlook ©2010 Outsell. people weren’t sure if they were a replacement for relational databases or a return to hierarchical databases. links. they often suffered from the usual laundry list of reasons why a database should have been used in the first place: concurrency. in the form of utilities for exporting relational data into XML formats. they typically do not support native XML data or XML-aware queries. and customer profiles. which is flexible enough to model subjects as diverse as technical documentation. as well as large numbers of documents. (For the record. Some developers looked to open source databases for managing their XML assets. MarkLogic considers and labels its product an “XML Server” and not an “XML database. A solution to some of these problems was the introduction of XML databases. XML databases solve this problem by parsing and indexing documents when they are inserted. Both of these are traditionally difficult to query in an RDBMS due to the time it takes to parse the documents and find the required data. health data. the major relational database vendors worked to address some of the gaps in XML feature coverage. giving developers more tools and functions for modeling the XML data. and applications where complex document types need complex parsing. and so on. Other advantages include node-level updates (which reduce the cost of updating large documents). The result has been a steady growth in the use of relational databases for XML applications. transactional safety.”) XML databases have a number of features that are useful for working with XML. They are also designed to manage large numbers and a diverse array of XML documents. and versioning. and brittleness in the face of evolving schemas or DTDs. For those systems that attempted this work without a database platform. When these appeared shortly after XML 1. This is especially true with very large documents. Over time. some of the most challenging applications push the limits of the relational databases and the mechanisms by which they support XML. and structured query languages like XQuery. The most important are the XML data model. writing applications. The result is that users of these databases had to build a lot of custom functionality that offset any of the advantages they perceive open source databases to have. Inc. they were designed for the entirely new types of applications XML made possible. lack of node-based updates (a problem for large documents). This allows documents to be queried without further parsing and may even allow queries to be resolved only by searching indexes. the need to write custom code to process results. very large collections of documents.Other problems included synchronization between the database and non-database components. Another advantage of XML databases is their ability to handle large documents. security. Still. In fact.0 was released. While a few of these have limited XML support. XML-aware full-text searches. and querying. manipulation. 113 . and running queries.
This shows that the need for and application of native XML data management has become well understood. which of the f ollowing reasons have prevented XML repository adoption?"" Base = 49 ©2010 Outsell. and awareness 32. the results shown in Figure 35 offer two significant reasons for not using XML repositories are both cost related. skills.2% Technology is not mature 8. Inc. Examples of the latter include external trading partners who control the schemas used to move data across organizational boundaries.For those that are not using XML repositories and don’t plan to. In the XML world. Inc. or staff expertise requirements. or changes in the data model. July 2010 Question 81 GB Q "For those that are not using XML and don’t plan to. rapidly evolving fields like finance and biology. While schema evolution. 114 . both because XML is new and because XML exposes users to more sources of change.3% Clumsy XML authoring tools limit authoring in XML 10. Figure 35. Digital Book Publishing Industry Outlook ©2010 Outsell.2% I don’t know 6. Fortunately. either directly. at 33%.1% Source: Gilbane Group Publishing Survey. the strongest endorsement of XML databases to date is that the major relational databases are adding native XML storage capabilities. it can move slowly in the relational world if the particular relational database lacks tools or functions to make changes to the relational schema easier and more manageable. some XML databases do not require fixed schemas and can easily handle data conforming to multiple schemas or multiple versions of a schema. Reproduction strictly prohibited. is a normal thing. and long-lived fields like mortgage and insurance contracts. change moves more quickly. A final advantage is more flexibility in handling schema evolution than is found in relational databases. and adoption increases continually. Reasons for Not Using XML Repositories Challenge of building XML knowledge. at 27%.7% Expense 26. Ironically.5% No significant channel or supply chain perceived need 16.
The Gilbane Group sees the need to explore in much more detail which specific XML formats publishers are using. “but it gets ugly really quick. re-use) is in an XML format – the create. Inc..” Freese notes.” Freese sees ePub as an end-product format. They can serve as a good. “Do you want to keep your editorial master in paper and re-type it every time?” asks Freese. that is all you should really think about using it for. The question about XML formats on the production side is itself hardly a settled matter. and store stage.” Digital Book Publishing Industry Outlook ©2010 Outsell. produced. it is likely that new XML schema specific to types of book publishing will emerge. and managed (i. In addition. but addressing various book publishing segments with DTDs and schemas more relevant to their content types.e. generic holder of the information. points out that when it comes to XML format. Further confusion about XML formats can follow in either of these stages. including any markup clues that you may need for whatever styling you may want to do to the content. and the semantic pieces within the content you need marked up. which these publishers see as a perfectly fine starting point for whatever customization may be required by the nature of the titles and content they most typically develop.XML Formats Can Mean Different Things There is some confusion among some book publishers about what “XML formats” mean. because these identify the pieces of the content. Solutions Architect for Aptara. there are some book publishers that see little need for any DTD or schema other than DocBook or NLM (National Library of Medicine). Early activities point to a broad effort to adopt or develop DTDs and schemas that will meet the widest range of book publishers. For example. Other book publishers wish for XML schema development efforts similar to those undertaken in other industries. and. because it is essentially XHTML. produce. and there is just not the expressiveness there to be able to do the kind of content manipulation and the management that most publishers want to do. or derived from XML format – the transformational or distribution/delivery stage. • The content being transformed into e-books or otherwise handed off to value chain partners (such as aggregators) are in XML format. Indeed. Eric Freese. The key is to understand that there are two general applications within book publishing for the use of XML formats. This will likely continue as a debate for a long time. as follows: • The content being created.” Freese admits that one could use ePub by putting spans around everything. the Book Industry Study Group has launched an effort to examine precisely this question by forming a Digital Standards Working Group for Content Structuring. as more and more book publishers take on XML workflows and content enriching processes. such as DITA (technical documentation) or ATA (aeronautical industry). “EPub is just like paper – another delivery platform. “You’ll be looking at DocBook or NLM DTD. “Usually ePub would not be a good solution for storing the editorial masters. 115 .
and distribution costs and storage savings. 116 . Inc. She is quick to point out that Wiley also uses digital printing for reasons other than that of GDP.0% Yes 31. which is to keep titles in print. Many publishers have mature digital workflows for print that support digital printing well.” says Lynn Terhune. for John Wiley & Sons. and we also participate in Amazon’s and Ingram Content’s distribution programs.0% Source: Gilbane Group Publishing Survey. and is seen as very much a part of digital publishing programs among many book publishers. where the title is drop-shipped to the customer. “In the US we operate in a true-POD system. “There are custom titles. “One of the things that people in the industry are tripping over right now is the distinction between digital publishing in print and digital publishing in electronic [form]. there are other titles stored in our warehouses that are printed digitally.0% I don’t know 11. Wiley does have a pretty strong program called Wiley Custom Select. “On the custom side of digital printing. for example. Reproduction strictly prohibited.Digital Publishing is Digital Printing Digital printing is already very well established. The notion of an “all Adobe” workflow ending in print-ready PDF has been a mainstay for at least several years. Figure 36. The theory of e-books enabling digital printing comes up against the reality that much of the digital printing – often referred to by an active subset of this technology implementation.000 of this publisher’s 75. print-on-demand – began to grow in practice well in advance of e-book publishing programs.” Cost savings and additional revenue are two key objectives to digital printing at Wiley’s GDP.GB Q "Are ebook editions being published by your company because they can more easily support digital printing options such as print on demand (POD)?" Base = 100 ©2010 Outsell. Perception of E-Books’ Support of Digital Printing No 58. Digital Book Publishing Industry Outlook ©2010 Outsell. July 2010 Question 73 . but Terhune admits that getting exact numbers is still difficult. without getting the finance department to account for savings from having POD be non-returnable. The reason? Digital printing makes a lot of sense.000-plus print titles. which started over a dozen years ago.” Terhune notes. Global Digital Print Administrator/Corporate. One example of digital printing’s pre-e-book existence is John Wiley & Sons Global Digital Print (GDP) Program.” Terhune says. The fact that a well-designed digital workflow used to improve savings and support the creation of new digital publications and revenues happens to be very applicable to digital printing is more of a coincidence than historical consequence. Inc. and currently manages digital printing for over 12.
3% 5. there is a big differentiation in cost between black and white and color.” says Kaefer.7% Andrew Weber.” Kaefer notes. Senior VP. “On POD or short run. “Today. Amazon. and we also make the files available to Ingram.5% 7. integrated with title inventory and planning systems POD/short run digital printing as custom publishing enablers Digital printing as time-to-market competitiveness advantage (“crash publishing”) I don’t know Source: Gilbane Group Publishing Survey. Random House. We carry some of those in our warehouse. “We have titles that don’t require very large print runs to keep them active. Director. in color. 117 . what is delivered to the digital printer vendor is a set of PDF files that are the result of what the participating instructor has selected. but not as bad as printing one at a time digitally. incremental reprint options. saying. Chris Kaefer.” But Kaefer also points to custom publishing.GB Q "Does your book publishing company use digital printing f or any of the f ollowing reasons?" Base = 228 ©2010 Outsell.5% 20.7% 12.6% 16. “because we still have that content in our repositories. low run products. Operations & Technology. Inc.7% 10. including returns control. offered at McGraw-Hill. and the economics are not as good as offset. Inc. at a price point that is very palatable to everybody. sees recent positive developments in the prices and technological capabilities to carry off small press runs of titles that require high-fidelity images or other complex components. melded into print-ready PDF.0% 5. Reasons for Using Digital Printing Maintaining backlist and out-of-print title availability Publishing new titles through digital short run printing. within Create. Content Strategy.” Figure 37.The custom book program Create. Reproduction strictly prohibited. July 2010 Question 74 . also talks about the publishing house’s use of digital printers. and overstock risk management POD as a print distribution alternative POD/short run digital printing as a just-in-time (JIT) warehouse function for distribution and fulfillment. 21. and Baker & Taylor for them to print for their customers. is another instance of what can drive print on demand and other digital printing solutions. where we can print 100-250 copies of titles digitally. but we want to keep them active… in a more pure print-on-demand configuration.” Digital Book Publishing Industry Outlook ©2010 Outsell. you can have a custom book with as few as 25 copies requested. because traditional offset print runs require too high a run to be economical POD/digital publishing as a means to reduce inventory liabilities. “This is something that people will continue to drive toward: they want highly customized.” The other application of digital printing at Random House is strict POD: “We have a range of other titles which are at the end of their life. including what some in the business refer to as Ultra Short Run (USR). “Create is a platform that allows us to print otherwise out of print titles that an instructor orders. McGraw-Hill Higher Education.” For a print version of a Create project.
despite the long-time practice of printer vendors receiving and handing off title files from and to publishers. to see if there is sufficient market need. Once we have more content in RSuite. benefits. and the digital print vendor.” notes White. at.” remarks White. where Jabin White is Director of Strategic Content. in the sort of file format needed. “RSuite comes in where there’s always been tension between needing final pages. or shortfalls of such systems. 118 . build a custom publication. Another factor that may come into play in explaining why DAD hasn’t yet caught on is that book file transfers. Also. just like the offset print vendor (and often these are one and the same). and that can make the economics of POD not work for us. but under-used by book publishing.” says White. Publishers and vendors need to more closely collaborate to make the DAD vendor offerings more widely used.” One challenge is simply getting the right files from the original vendor to the POD vendors. An unmistakably important trend is the high level of use digital printing now enjoys. This can begin with a look at the marketplace’s perceptions of needs. POD and DAD (Digital Asset Distribution) Digital asset distribution systems remain much-considered.There are some POD initiatives taking place at Wolters Kluwer Health. is a motivated partner that supports the book publisher’s effort to send the printer work. “I could be sending Quark with embedded fonts. “I envision being able to come out of RSuite with a ‘closer-to-bluelines-than-has-ever-been-possible version’ that opens up some POD possibilities. making file management and distribution much more demanding relative to offset print jobs. Among the most common are keeping titles in print and what The Gilbane Group calls “just-in-time” inventory. The Gilbane Group believes that DADs aimed at e-book titles and e-book and digital publication files management and distribution need to be looked at more closely. “Every way we have to getting to that point today is tied to an existing outsource compositor. and get to pages a lot easier than we can today. Inc. especially in terms of managing digital printing needs. such as high resolution. take advantage of the structure and semantic enrichment we’ll have in there. far smaller unit numbers.” White sees POD as a particularly good fit with STM publishing because the markets are finite. or print-ready PDF. while often a pain in the neck. even while a number of the reasons being cited range widely. Perhaps one significant change is that digital printing can demand many more orders. The biggest requirement for POD is the need to supply “pretty pages. aren’t that hard to do. and physical plant and other warehouse cost-related issues has some presence. but custom printing has a strong showing. often. print-ready PDF is the ubiquitous choice. who looks to WKH’s implementation of Really Strategies RSuite content management platform for publishing for the solution. but also needing to be able to ‘nudge’ them. on the matter of formats cited for POD and digital printer hand off. we’ll be able to query RSuite. instead of ePub. but high value. but it is the same headache. Digital Book Publishing Industry Outlook ©2010 Outsell.
return reduction or elimination. Google Book publishers traditionally work with book printers. and The Gilbane Group sees no reason to disagree with the views widely held among print trade magazines and consultancies that the opportunity for book printers in the years ahead will increasingly be found in digital.The Place for Printers Book Business. and the process efficiencies of the book publishers’ digital workflows merging automatically and frictionless into digital printing and inline finishing workflows are already being well-proved by book publishers. The types of companies that will be working with the book publishers over the next few years remain an open question. and becoming standard best practices. and this will include an erosion of returns. other big developments in the world of digital book printing and Amazon. The advent of competitive digital printing has forced a large number of book printers to expand their offset cababilities with digital. Lightning Source. rather than top-down. Digital printing is already a real marketplace factor for book publishers.” In terms of digital printing. experts agree. 2008 the Amazon. Where are we headed? One excellent point made by Sturdivant was “Many of the changes we can expect to see five. As we discussed in the manufacturing processes section for book publishers earlier in the report. at present. increasingly. Benefits such as customization. Inc. On March 31. inventory control. Sturdivant had these projections: Any offset publisher [in 5 years] not offering POD as an option will have to upgrade to meet the demand for flexibility from publishers. POD and electronic distribution will allow book distribution models to more accurately meet demand. or find themselves sharing the expanded market for digital printing and POD with new players that participate much more broadly in the digital book workflow and business processes.com Books Team published this statement: Digital Book Publishing Industry Outlook ©2010 Outsell. Digital Printing Books Surge… Amazon. push-marketing models. There are. book manufacturing printers have already moved strongly to digital printing. 10 or even 15 years down the road. [Within 15 years] offset printing will have declined significantly as the price per unit and quality differences shrink for digitally printed books. will be driven by expectations in a media market built around consumer choice.com BookSurge program. 119 .com yet again takes a central role. versioning. however. this time in the form of the Amazon. The Industry’s Future: Technologies and market changes are reshaping the book publishing landscape. and the relationships are often long-established and well-set. POD and short-run. Offset will continue to dominate front-list manufacturing. effective workflow ingestion from book publisher to printer – whether as part of a DAD hand-off or not – has become a key differentiator among printing services. in its February 2009 issue. What remains less clear of the years ahead is the answer to the question of whether or not traditional book printers – even as they move toward more digital printing – will continue to have the large share of book printing business. and. titled. carried an article by James Sturdivant.
Digital Book Publishing Industry Outlook ©2010 Outsell. and so the settlement applies only between Booklocker and Amazon.We wanted to make sure those who are interested have an opportunity to understand what we’re changing with print on demand and why we’re doing so. com would be the sole digital printing vendor for POD titles ordered through them. Ingram Book Group (before the company changed its name to Ingram Content) issued its own statement. an exception to the BookSurge POD requirement announced in 2008. The statement went on to emphasize “speed of shipping” as a key element to this dictate that Amazon. especially after “Buy It Now!” buttons on Amazon book pages for POD titles from non-BookSurge sources started to vanish.com BookSurge situation. a Maine-based POD publisher. If a customer orders a POD item together with an item that we’re holding in inventory – a common case – we can quickly print and bind the POD item. we ask that you pre-produce a small number of copies of each title (typically five copies). In that case. “Publishers are telling us they feel Amazon. pick the inventoried item. and ship the two together in one box. and send those to us in advance (Amazon Advantage Program – successfully used by thousands of big and small publishers). If the POD printing machines reside inside our own fulfillment centers. “You can use a different POD service provider for all your units. Is Amazon requiring that print-on-demand books be printed inside Amazon’s own fulfillment centers. relative to its Lightning Source efforts. Not surprisingly. In a settlement dated December 16.” Amazon. 120 . but any titles otherwise printed digitally would have to be handled as inventory.” the statement also included. weren’t happy to hear about the Amazon. we can provide a better.com.com wasn’t insisting that book publishers use only Amazon’s digital printing services exclusively.” Ingram’s statement read. for whom POD is a central element of business.com. “Simply put. Inc. we’d have to wait for it to be transhipped to our fulfillment center before it could be married together with the inventoried item. citing “free choice” as crucially important to book publishers’ own considerations regarding “insourcing and outsourcing. com’s actions are not appropriate. We will inventory those copies.” Also not surprisingly. and if so why? Yes. filed suit. Amazon agreed to allow Booklocker to continue to sell through Amazon. we can more quickly ship the POD book to customers – including in those cases where the POD book needs to be married together with another item. more timely customer experience if the POD titles are printed inside our own fulfillment centers. Modern POD printing machines can print and bind a book in less than two hours.com the POD books Booklocker published. not POD. printing these titles in our own fulfillment centers saves transportation costs and transportation fuel. One question that we’ve seen is a simple one. 2009. If the POD item were to be printed at a third party. in one instance. creating. some book publishers. Booklocker did not bring a class action suit against Amazon. Booklocker. and we can do so quickly. In addition.
TN) can claim bragging rights on the low end. is quoted by Oder: “With the Google inventory the EBM will make it possible for readers everywhere to have access to millions of digital titles in multiple languages. remains the big player in POD. Inc. included a number of interesting statistics about the company: What’s the run length range for digital book printers? Lightning Source (LaVergne. reported on Google and On Demand Books (ODB). having signed a deal to provide POD access to more than two million public-domain titles (i.” EBM users have access to more than one million public-domain books through the Open Content Alliance (OCA). Keep in mind. in addition to titles by a growing number of publishers and self-publishers. the world’s largest book wholesaler. the maker of the Espresso Book Machine (EBM). which its makers call “an ATM for books. the company produces 1 million books per month from a database comprising more than 400. with 600..000 books in its database. Lightning Source. Enter Google. IBM. titled Building Blocks. including rare and out of print public domain titles.000-$100. 121 .” The EBM. 2009 issue of Library Journal. Espresso Book Machine can print paperback in minutes.” costs about $80.300 publishers. Jason Epstein.” Digital Book Publishing Industry Outlook ©2010 Outsell. that Lightning Source has a second primary line of business: A comprehensive e-book digital fulfillment system that provides a full range of services from digital rights management to content delivery in multiple formats. Oder points out that “The deal also presages potential POD access to millions more in-copyright ‘orphan works’ should the Google Book Search settlement be approved.000. in the September 17.8 copies – is a testament to Lightning Source’s total mastery of the manufacturing process. at least in terms of volume. Lightning Source has the power of a global distribution network behind it – an advantage that almost makes this printer a market segment unto itself.000 titles from about 4. one source puts Lightning Source’s total at over 60 million book units produced. Océ and Xerox. An article by Norman Oder. It takes about five minutes to print a paperback described as of “library quality.e. Although updated numbers are hard to verify. former editorial director of Random House and a co-founder of ODB. A February 2008 article by Patrick Henry in American Printer. Using advanced digital printing equipment from HP.Meanwhile. but also can be leased. and now more than 6. too.500 publishers participating. published before 1923) in the Google digital files. As the production arm of Ingram Industries. at Ingram Content. The almost impossibly small size of the average print run – just 1.
Google Book Editions and a ‘New World Order’ in Book Publishing. held at the offices of publisher Random House. continued disruption in the publishing world. reported on new updates to the Google Editions plans originally announced at the Frankfurt Bookfair. The title of the article. bought and stored on the internet and read anywhere. Here’s Oder: Google Editions. is not the people who’ve bought Kindles or iPads. in the same magazine’s May 6. wondered in its subtitle. With a sibling project. Bookstore in the Cloud. Google Editions is separate from the database intended to be created from millions of out-of-print books scanned from libraries. assuming the settlement. the much anticipated. posing an enormous challenge to existing digital bookselling models. but rather the 1. which certainly would be marketed to libraries. after the mainframe/PC and the web. Google Editions. is slated to go live in June or July. Inc. “Our market.” Palma said. though Google Editions will be marketed via individual Google accounts. the search giant’s “cloud bookstore” of titles available on any device. Digital Book Publishing Industry Outlook ©2010 Outsell. much power-pointed and muchdelayed venture by Google that is designed to sell and provide access to millions of books online no matter what device a consumer uses to access them. Google’s manager for strategicpartner development. and potential market. is approved. Set to launch in June or July of this year – Google’s Chris Palma guaranteed the program would launch by the summer – Google Editions will have a dramatic effect on digital book market (and the print one was well) offering a vision of a new book publishing marketplace as a part of a “cloud computing platform” or a online marketplace where books can be searched for. it’s not unlikely that Google will ultimately seek a library market. “Another disruptive threat to publishing?” The article reported on the talk given by Chris Palma. in 2009. by Calvin Reid. 2010 issue of Publishers Weekly. who spoke at a panel presented by Publishers Weekly and sponsored by the Book Industry Study Group. 2010 issue. on or off line. any time. and – as was made clear at a panel discussion in New York on May 4 – bypassing libraries in the near term. Oder reported that Palma described web-based cloud computing as a third major step in computing. pending before a federal judge. Will Go Live By July. in the May 5. 122 . also reported on the Google panel: Indeed the panel focused on the implications of the Google Book Editions.8 billion people who access the internet around the world.Norman Oder.
and iPads. The same holds true in regard to e-book reader devices. and lower costs. While the specific situation of POD and Google Editions remains in flux at the moment. unlike Amazon. book publishers must realize that there are many real benefits to digital publishing. “There is confusion within the marketplace about e-reader device targets – too many devices and formats. and digital versus offset. such as Kindle or the iPad. “Will Google Editions be compatible with print-on-demand?” The answer: “We do want to provide features for users. Norman Oder. or who runs the POD line. that will take place in a web browser like Google’s Chrome without any plug-ins. it will be up to the publishers. “There is confusion within the book publishing company about e-reader device targets.As to Google Editions and POD. is not.” Barely 6% agreed to the related statement. 5 million e-ink devices. and more than 30 million netbook computers. even though the intention to be flexible in meeting publishers’ own plans for it.” Google Edition’s response to POD interest on the part of book publishers. and a ‘winner’ can’t yet be picked. our survey shows relative calm among book publishers regarding e-book readers. the real issue with Amazon. including the ability to read books. it stands.com’s BookSurge or Google Editions involves marketing processes far more than production processes. In BEA 2010: Getting To the Details with Google Editions. Digital printing is already a well-proved component of book publishing’s success. 100 million other smartphones. a new and secure web standard that will offer a variety of functionality. although Google may be the one making POD decisions for the million or so “orphan” and public domain titles already available beyond any book publisher’s control.” Digital Book Publishing Industry Outlook ©2010 Outsell. The Publishers Weekly article also noted that Palma said that although Amazon also offers a cloud computing vision of the future through its Kindle publishing platform. and that the new partners that are emerging to provide digital printing and POD capabilities to book publishers expand their business model choices and opportunities. in the May 26. E-Reader Devices in Flux. At this stage. will. But So What? Repeat after us: What happens to specific devices or formats. The digitally connected market – to the tune of perhaps 2 billion prospective customers today – is the central issue. iPods. Inc. Palma talked of Google’s plans to offer e-books for any device or format including the ability to read e-books through a web-browser – HTML5. wait upon the book publishers’ desires. Google Editions offers an “open platform” to book retailing. of course. Calvin Reid’s article also sees the author writing that Palma outlined a world that now features more than 51 million iPhone. Indeed. The Gilbane Group believes that such potential disruption does not negate the clear and important benefits digital printing provides book publishers. the details are still unclear. Who provides POD is far less important than whether or not POD provides book publishers with expanded sales. 2010 issue of Library Journal. with only slightly less than 10% of publishers agreeing to this statement about e-reader confusion as a significant barrier. 123 . new markets.com’s BookSurge. reported Google strategic partner manager Mark Nelson’s answer to the question. alongside Amazon. as one more potential disruptor of the traditional book publishing value chain. will not be a significant factor for book publishers.
9% 32. On the other hand.3% 8. July 2010 Question 3 "How many digital titles did your company (include all imprints) publish in 2009?" Base = 158 ©2010 Outsell.000 6. as shown in Figure 38. and about another third published less than 50 digital titles. Inc.0% 20. it is notable that slightly more than 20% of those taking the survey indicate that their book publishing company is not yet engaged with e-books. Figure 38. Reproduction strictly prohibited. Digital Book Publishing Industry Outlook ©2010 Outsell.3% Source: Gilbane Group Publishing Survey. Inc. Book Publishing Companies’ E-Book Production Numbers None Less than 50 Less than 200 Less than 500 Less than 1.2% 13. 124 .While we are confident that the days of e-book publishing are here.000 More than 1.8% of book publishing houses responding to the survey cite 200 or more e-books published in 2009.3% 19. More than 20% of respondent answers in Figure 38 showed that their book publishing company published no e-books or other digital publications. 27.
4% 2.6% 11. IDPF (. .prc. This will also be helped by the likely de facto open format capabilities of emerging devices that will be able to present several kinds of e-book formats through e-book software (such as Blio. or from the growth of more capable and better established e-book format standards (such as ePub. The current usage of various digital formats is shown in Figure 39. from K-NFB) and apps.lit) PostScript (. and.4% 1.4% 2.pdf) ePub.txt) Microsoft Reader (.There will remain plenty of help for book publishers to deal with the format flux. as book publishers move more completely into digital workflow – and especially grow in sophistication in regard to XML content format within editorial and production processes – the difficulties to meet specific output format demands will ease.8% 28. which is going through a new revision to expand its handling of potential content-types and interactivity). This help may come from outsource vendors who continue to specialize in and focus e-book format conversion. Digital Formats in Use at Book Publishers Portable Document Format (.2% 21.ps) FictionBook (. July 2010 Question 5 "What digital publishing f ormat(s) is your company using? (Check all that apply)" Base = 294 ©2010 Outsell. Reproduction strictly prohibited.2% Source: Gilbane Group Publishing Survey. Inc.9% 9. 125 . Digital Book Publishing Industry Outlook ©2010 Outsell. Figure 39.epub) Kindle (.7% 15.html) Mobipocket (.azw) HTML (.0% 2.fb2) I Don't Know Other 3.mobi) Plain text (.4% 1. Inc.
low price. Reproduction strictly prohibited. Respondents’ Reasons for Digital Publishing Increased revenues through new products and markets Increased sales through improved discoverability. 2nd Edition. It is largely about revenues.7% 9. Inc. according to their analysis.5% 9.” The relative decline. a not surprising conclusion to draw about the business of book publishing. This is likely to lead to a segmentation of the e-reader market into two groups. USB modems and ereaders.2% 11. including “long tail” sales improvements Customer satisfaction gains and increasing benefits in building direct customer relationships and feedback mechanisms Lower costs through single-source. July 2010 Question 83 "What are the high-level business objectives f or producing digital content products within your book publishing company? " Base = 351 ©2010 Outsell. with “Increased sales” at 17%.7% 10.1% 17. notably mobile phones and tablet-formfactor computing devices including the iPad. Business process improvements of various kinds actually overshadow direct revenue and sales business drivers.4% 21.3% 5. as shown in Figure 40.9% Source: Gilbane Group Publishing Survey. “Increased revenues through new products and markets. May 27. low feature models and higher price devices with advanced features. multiple output processes Time to market improvements Control over returns and inventory expenses Improvements in process efficiencies Improvements in business intelligence I don’t know 0.According to recent research from Informa Telecoms & Media.1% 14. before falling by 7% in 2014 as the segment faces increased competition from a wide range of consumer electronic devices. 2010): …e-reader [with embedded WWAN connectivity] sales are expected to peak at 14 million in 2013. will be driven by a shift away from dedicated e-readers towards other multifunction device types. Inc.” comes in as the raison d’être of digital publishing. 126 . with cost control looming large. (Mobile Broadband Devices: From smartphones and smartbooks to netbooks. Digital Book Publishing Industry Outlook ©2010 Outsell. Figure 40. at 22%. however. note-books.
we believe the convergence of functionality that supports enhanced e-books among general-purpose mobile communications and computing devices. in our opinion. smartphones. that is.” but the analysis also rightly notes other multifunctional devices such as mobile phones. tablet computers. Inc. like many other analytical reports and news stories. to most other e-readers in this still-young marketplace).This analysis seems quite sensible. has recently filed for bankruptcy. E-Readers Galore! Source: Outsell. there is a huge amount of activity on the hardware side of content presentation. and yet other readers with origins in the first big and largely failed e-book market efforts of a decade ago have long disappeared. Figure 41. Overall. and this makes book publishers nervous.g.. and distribution of e-book titles. This second class of content is still largely to happen but there are already many early examples and a long conceptual history of this type of publication (think of Alan’ Key’s DynaBook concept from 1972. Inc.” defined by the incorporation of rich media and high levels of interactivity and connectivity. will make platform issues for digital publishers largely moot. Apple iPad.g. and the “enhanced e-book. netbooks. Sony and Kindle) and multifunctional portable computing devices (e. We expect to see many new devices over the next year or two. and tablets) vying in the marketplace. refers to Apple’s iPad as the “highest-profile competition for dedicated e-readers. Digital Book Publishing Industry Outlook ©2010 Outsell. and other portable consumer electronic devices as probable contributors to the competition with dedicated e-book readers. 127 . There are several types of e-readers (e. or The Voyager Company’s CD-ROM based “Expanded Books” from the late 1980s and early 1990s). a long-time e-reading device (relative. in that the breakout mirrors two distinct classes of content: the straightforward narrative (as in novels and memoirs). sale. As January 2010’s Consumer Electronic Show (CES) well illustrated. with emerging standards for display. This will shake out in a couple of years and standard formats will emerge. even while IREX.. The Informa Telecoms & Media research report.
with many publishers either reconsidering the use of DRM. especially as supported via technology platforms. space. Inc. we believe. perhaps more to the point. Very unsettled selling.. OverDrive. Digital Book Publishing Industry Outlook ©2010 Outsell. The way rights and royalties are being handled for digital publications – or. it may well be that book publishers are doing with e-books and digital publishing what they’ve done with their print business over many decades. which is to rely on partners – Ingram Content. today’s market opportunity for book publishers is real and big enough to get them involved. This seems to be true even though there is a widely-held frustration among book publishers regarding the often clumsy methods of searching for and reporting on contracts and other central business documents related to royalty and rights issues for any title. a major development in the advancement of improved publishing processes’ efficiency and overall cost-reduction. If any early conclusion about this matter can be drawn. Royalties and Rights: Acceptable Level of Confusion Another finding through the study is that the ongoing confusion about business models may not be a big factor in slowing e-book pursuit.g. The irony may be that e-books are digital and in theory easily distributed and sold. pricing. Integration or interoperability will be. but the market education – as well as the hard work of figuring out how to achieve effective implementation – largely remains ahead. the issue of digital rights management (DRM) seems to be an issue with more sound than fury. and book publishers are seeing this happen. Arguably. but the matter is one of needing to get revenue coming in. including rights tracking and royalty contract support. Another looming problem that is sure to add further pressures on rights and royalty processes. both the uptake of these and the actual integration of publishing processes through these systems seem modest. The bad news is that there are many significant barriers to e-books and digital publishing. often not being handled – is one big barrier that is only likely to grow larger as more digital product hits the streets. generally speaking. access control through authentication (e. – to handle the actual work of getting the e-books to e-book buyers. can be expected as digital publishing strives toward new products through “chunking” or making subsets from extant titles. While there are a surprisingly high number of offerings for title information management and enterprise resource planning (ERP) platforms aimed at publishers. the market opportunity may be more the result of subsidy than pure market forces. log-in). etc. in the case of online content. The good news here is that while there is still much more to be figured out. or. Baker & Taylor. LibreDigital. Surprisingly. and diesel. and business models also provide significant barriers to book publishers trying to make a go of digital publishing. We sought hard to find signs regarding the issue of integration or interoperability between publishing processes. even while remaining apparently happy with the e-retailers themselves imposing DRM (such as Adobe Content Server for PDF formats). unlike physical books that require a lot of handling.Significant Barriers Remain The good news is that e-books and digital publishing are doing okay within book publishing. 128 . Like business models – and very much related to them – are the very unsettled distribution mechanisms and confusion about channels and value chain partners being encountered by book publishers.
Wolters Kluwer Health. Schmidt. this is easy enough to figure out on a book title and for journals.” Schmidt admits. 129 . formats. “Quite frankly. he says. agrees with White’s view that Wolters Kluwer sees royalties as an evolving issue. Schmidt points out.” Kaefer admits that like a lot of publishers. book publishers – almost without exception – wish for better mechanisms to make title information available to them easily. and then there’s royalties if someone is downloading a single paragraph. but neither expecting such platform support from the vendor community nor possessing a willingness to spend time themselves trying to solve the problem. admits. We’ve found the royalty tracking and clarity issue is a pain in the neck for just about everyone. rights around font usage. “there’s royalties on a title and there’s royalties on individual articles. Inc. “whether it is the right to use an image in print or in digital. Content Strategy. “The challenge in the electronic world is when this involves a partial book or part of an article.In effect. so today royalties are difficult. Director. but there’s a project in play to make this that much easier. Vice President Operations at Wolters Kluwer Health. and so forth.” Kaefer argues that the royalties issue is interesting because it has always been written around the print-centric product. We believe the reason for this is that the additional revenue from e-book sales comes across as a pretty clear positive from not only the publishers’ perspective. Jabin White. and works on a typical royalty model as a percentage of sales. McGraw-Hill has been anticipating royalty issues for many years. I don’t know of any software program that accurately tracks that. “Now we are creating an environment that is much more granular from a customization perspective. But royalties is a tough nut to crack. but also the authors’ and agents’. and that challenge is in convincing the author what portion of a book or an article translates into what payment.” Neil L. since the publishing company tracks sales. [resolving royalty issues] is going to be a really fun project. even while a practical resolution and technology management solution for royalties seems to be on almost everybody’s wish list.” The handling of rights and royalties in e-books is a pain today. and the model is still evolving: Do you do it through tracking the number of words used?” Digital Book Publishing Industry Outlook ©2010 Outsell. Despite the march of technology into book publishing these days. Schmidt points out that the issue of royalties is made more challenging within electronic publishing efforts. with publishers wanting such information better managed. even while he sees the resolution of these barriers getting better. “We have been requesting electronic permissions for everything for a couple of years.” says Chris Kaefer.” Still. and our permissions process is no more broken or fixed than Elsevier’s…. “Now when I come bearing granular content. especially when backlist titles are concerned. Royalty solutions are in flux. Professional & Education. Director of Strategic Content. McGraw-Hill Higher Education. below the chapter level. the method for getting straight what royalty rates have been promised to the author under different circumstances. and unit volumes is often based on sending someone in the office to look through file drawers or storage boxes for manila folders that contain the actual hardcopy of the relevant contract. “The rights and permissions issues have always been a real challenge. where. it doesn’t have that much power as a deterrent to developing an e-book. when I’m starting to take sections and combine them with material from other authors. This issue does produce a curious mix of complaint and compliancy today.
Tod Shuttleworth.” Chris Kaefer of McGraw-Hill Higher Education reflects a similar approach.” The other version of interacting with the CourseSmart material is to work online. As Mark Tully. and I assume that we are integrating that with the metadata [for specific titles] as it makes sense. the target device. bur rather for some piece of the book. is succinct: “Our terms of sale require that the retailers supply DRM. “You can download content from CourseSmart to your client or desktop. but also use access control to protect their online content.” says Shuttleworth. ‘Well. honestly. but there are still a lot of mindsets in publishing from years ago. It is solvable. Senior Vice President and Group Publisher. the model is still evolving right in front of our faces.What most concerns Schmidt is the complication of getting the author to understand that such granular usage isn’t reflected in a book royalty. Almost all rely on their supply chain partners or licensees to implement DRM on downloadable content. and if you take these rights back. Occasionally you get someone who wants to make a big deal about it. but I can’t tell you that for sure because. Operations & Technology. okay.” DRM: Being Solved by the Supply Chain? When it comes to digital rights management (DRM). that they don’t care. where content control. “For ninety-nine percent of the cases with our authors and their agents. McGraw-Hill. and the different digital editions? “That is not a problem at all. The implementation of that is up to them.” Kaefer points out.” How much of a problem is knowing what the royalties are for the print editions. “There are two versions of the CourseSmart material. they are just so happy that we found these new revenues streams and that we’re developing them. most people are just delighted. and there is a level of DRM around that. “On some of our other products. Random House. are in place. knows that his publishing company uses the Klopotek system. which is now a huge proportion of our production mix. Schmidt believes. but he sees that publishers are more interested in a solution. when talking about DRM as a feature that comes up with a number of their e-book products. “[Klopotek] means that we have better information than we’d ever had about royalties and contracts. as well as e-book formats. There is no wholesale DRM that is applied across all of our digital products. but then you ask him.” Andrew Weber.” says Kaefer. but that the software vendors haven’t caught up. The fact that we’re finding new sales through print on demand (POD). “In regard to DRM or other efforts and requirements to protect the content. but the main body of web-based titles relies on access control. things are even more up in the air among book publishers. we’re starting to hold the DRM back in order to make the user’s experience more comfortable and simpler. “We’ve discussed for many years how much protection you put into your content. at Thomas Nelson. “It’s not solved yet. “What does that arrangement look like?” asks Schmidt. Specialty & Global Publishing. it is more detail than I get into on a regular basis. McGraw-Hill Education tends to rely on two strategies: PDF titles may use DRM. and the discipline that it is in. and it is hugely cultural. then what is your plan?’ And there is no plan. we’re doing all this to find new life and a longer tail for your property. Director of Architecture. 130 . It varies depending on the product. such as limits on the number of pages that are permitted to be printed. Senior VP. Inc. but still make it a good user experience. comments.” Digital Book Publishing Industry Outlook ©2010 Outsell.
retrievable.” says Monaghan. okay. well. Still. “because the distributor of the content adds it. fine. we had required DRM on everything.” When Thomas Nelson is implementing DRM. Senior Vice President and Group Publisher. addressed with clarity the basic issue of electronic rights. This ease of access is important not only because electronic rights have to be determined as book publishers consider moving an existing print title into one or a number of e-book formats.” he says. but because contracts and associated title business files are the first stop for rights assignments and conditions. Backlist and Front List Issues The gulf between frontlist titles and backlist can be big.Mike Monaghan. the practice of even simply using a spreadsheet to consolidate this kind of information about the publisher’s titles is rare. Head. “We ask our licensees to implement some form of DRM on the content that we license to them. and there are some significant court cases still playing out between e-book publishers and print publishers over who controls electronic rights. we would have to seriously think about DRM. “If we start distributing e-content ourselves. is concerned about protecting OUP’s copyright and the investment that their authors have put into the content. publishers may only have physical copies of older titles and will need to create a digital format from the physical copy. production files. OUP doesn’t use DRM directly themselves. since publishers did start paying effective attention to this issue quite a few years ago. We’re becoming more and more convinced that – to quote O’Reilly – the bigger problem is obscurity. if DRM is a big deal for Apple. Inc. In many cases.” “Historically. “Our position has been. it is actually being done by their various digital supply chain partners. “We regularly look at the web for instances of web piracy. • Frontlist titles tend to have contracts that are more easily accessible. and manageable. a number of “old” titles remain valuable titles in the e-book realm. A far more recent change – and far less pervasive one among book publishers – is that contracts for frontlist and recent backlist titles tend to be more easily retrieved and managed than older backlist titles. Digital Book Publishing Industry Outlook ©2010 Outsell. Typical differences between frontlist and backlist titles include the following: • Frontlist titles have.” Monaghan says. but not unbridgeable. Oxford University Press. any time.” But like many of the other publishers interviewed. many of the barriers for book publishers of e-books affect frontlist and backlist titles differently. Thomas Nelson. “but … on a case-by-case basis we’ll look at the situation and decide to take DRM off. and that concern manifests itself in several ways. Publishing Technology Group. 131 . for most book publishers. not piracy. Specialty & Global Publishing. • Blacklist titles may prove more challenging in regard to locating the right versions of the title’s Although only significantly old backlist titles may be unclear about the publisher’s electronic rights. never mind the use of title information platforms that are designed to make this kind of title-related information available anywhere. • Blacklist titles can have legacy file formats that are more difficult to transform into digital publications. but we haven’t made any decisions on that yet. For many publishers. and in any number of formats and reports.” reports Tod Shuttleworth.
A Business Upgrade by Alison Clements. word documents and spreadsheets – each system requires backing up and updating individually. even more fundamentally. • Facing a constant challenge to comply with new industry standards such as ISBN 13. ONIX 3. these can seem quite staid when compared to the issue of the integration or interoperability between and among the various publishing processes that are crucial to getting content created. • Lack of visibility and control of rising production and distribution costs – manual cost • Too much time and money spent maintaining a number of disparate systems. Digital Book Publishing Industry Outlook ©2010 Outsell. It is a nice theory. 2010 is an article that looks at the long-term benefits of investment by leading publishers. for example. budgeting and forecasting are time consuming. title file access – can be real deal breakers when it comes to economically sensible backlist transformation into e-books. distributors. the publishing processes have a greater potential for interoperability through which book publishing can improve its efficiencies.Title file format – and. • Limiting systems that are unable to succeed in and exploit the digital space. wholesalers and retailers. While the growth in the use of digital asset management platforms and other content management systems among book publishers may help relieve these problems. 2. many book publishers remain far away from having well-integrated title file asset management widely in place. Integration and Interoperability If distribution and supply chain options seem bewildering. expand its products and markets. 132 . the author presents a good list of the common problems an integrated system can overcome for publishers. shaped. in order to meet deadlines can easily fail if one individual falls ill. • Difficulty in managing schedules and workflow – keeping track of numerous separate schedules • A complicated and laborious process for managing rights and sub-rights to control piracy. and to the user.1. as follows: • Not being able to access accurate up-to-date information when required. In this piece. Inc. and lower its costs. bucking the recessionary trend of cost-cutting. databases. by spending money on new integrated software systems. from The Bookseller’s Supply Chain supplement on February 26. • Inefficiency in sharing information such as ONIX with Nielsen. for example when producing advance information sheets – staff are spending too long searching and crosschecking. BIC Here’s the theory that spurred this report in the earliest days: If the content is digital. comparisons.
133 . and. it’s not all tightly integrated to the Digital Book Publishing Industry Outlook ©2010 Outsell. “Does integration mean that it’s all live. or is overnight batch processing considered to be integration?” Bennett asks. Executive Director of Product Management at HBG.” But integration is a tough thing to quantify. Reproduction strictly prohibited.GB -Q "What level of interoperability exists among the book publisher’s publishing systems? " Base = 92 ©2010 Outsell.0% Source: Gilbane Group Publishing Survey. increasingly. fortunately. “and we certainly do integrate between our title management and ERP systems and our warehouse management system. “We certainly have very strong integration across everything. There are vendors that seek this promised land.” he notes. Inc.We don’t want to bury the lead: While there have been plenty of efforts expanded on reaching the alldigital processes paradise. We were especially interested in gleaning the practical advances on title information management (TIM) systems and enterprise resource planning (ERP) platforms within book publishing as it moves. so if I change something in my title management it’s available in the warehouse system. but that there can be a different focus at a different book publishing company. “Here at Hachette. “For us.” Bennett points out that another big priority for HBG is to keep key business systems in sync. these companies offer value to book publishers even though falling short of the ultimate destination.” Bennett says. Inc. we have put a lot of time and energy into integrating our metadata. Bennett argues. Matthew Bennett. makes the useful point that book publishers integrate their systems where it’s important to them. because it can be accomplished in a number of ways that are not always transparent to the business. Figure 42. it’s very important that we have systems of record for our content and the metadata associated with it. A very practical approach to process integration was found at Hachette Book Group (HBG).7% 16.1% 20. We wouldn’t be in business if we didn’t.3% I don’t know 12. But. Levels of Interoperability Among Publishing Processes at Book Publishers There is a modest level of interoperability between and among the various publishing systems in use at my book publishing company There is little or no interoperability between and among the various publishing systems in use at my book publishing company There is high degree of interoperability between and among the various publishing systems in use at my book publishing company 51. there remains only modest real world accomplishment. to digital publishing.” he says. July 2010 Question 84 . “We don’t have multiple rekeying of data across our processes. “Some publishing companies may have focused more on the ERP backend side of things. even as the integration efforts may accomplish their goals. and that’s important to us.
lack of usage tracking. Here is how North Plains puts its argument: However. and distributors). “It’s really as simple as that. operational. editors. “All of our publishers and publishing units use it. that’s how it all works. and business partners. Everyone is working on a standardized system. • Implementing disaster recovery and archival plans. both human and capital. All title metadata is entered through it. inefficient file transformation and delivery processes. recreating or repurchasing lost images. North Plains’ drive to create more integration within digital publishing processes is a good match for HBG. Inc. using incorrect versions. due to needless searching for media assets. Organizations are leveraging TeleScope Publishing Platform (TPP) to address their creative. marketers.point where if someone makes a change. bringing a revolution in publishing technology that will free publishers to produce any format. What these so called solutions will do however is eat up an incredible amount of the publisher’s time and provide little or no enhancement to their overall creative workflow.” Bennett says. storage and distribution systems. We have plenty of workflows internally to know who needs to enter and approve what and when. forcing publishers to manage multi-vendor relationships if they intend to operate a complete e-book program. “We are witnessing the convergence of editorial. or asset monetization… The vendor should also have a true end-to-end solution that facilitates every aspect of a publishers’ entry into the e-book world so that they can easily integrate their online strategy into their existing processes. everyone knows about it immediately. HBG’s Bennett is now using the North Plains platform. authors. the in-house title information management system is the key to their process integration. although still early in the exploratory phases.” Several Steps Toward Integration: North Plains TeleScope Publishing Platform Interestingly. Publishers are at considerable risk of implementing disjointed “solutions” that have little promise of providing any real cost savings or operational improvements. There are required fields so that you can’t proceed through the process or get a contract without having filled in various fields. workflow bottlenecks. international offices. In a nutshell. distribution. Digital Book Publishing Industry Outlook ©2010 Outsell. This can be very time-consuming for the publisher.” At HBG. with massively reduced costs and timescales. • Wasted resources. 134 . Our ONIX feed is generated from it. That’s our single system of record for all metadata.” another line from a North Plains whitepaper states. the reality is that most vendors and solution providers tend to have strengths in one or more areas. not to mention that weak points are exposed with every new vendor solution integrated. and lack of production automation. • Lack of unified collaboration and sharing among all contributors (photographers. designers. and workflow challenges. third-parties. production. including: • Disconnected and inefficient production processes. at any time.
• Embracing new technologies such as RSS feeds. and SVG files from where they are created and managed. PPT. video. Inc. or provide enough functionality in and of itself for any particular of its processes as may be needed by some publishers. There are additional packaging options from CD-ROM and SCORM through to instant online accessibility. Management environment that moves it beyond books and documents into customized interactive documents – allowing both publishers and end-users to create custom content in real time. Excel. and Web 2. mobile devices. and a host of other delivery points. printed magazines. • Automate distribution to partners and open new channels. • Distribute: Finished books are sent from TPP Publish module to TPP Archive for secure storage. and connected publishing workflow environment is established. TPP does offer a clean platform for a lot of what is needed by digital publishers. PDF. • Reduce production costs by up to 80%. TPP Remix provides an Advanced Content Object books. Word. North Plains isn’t shy about TPP claims. • By enabling secure access and management of all digital media content throughout an GIF. into web pages. • Identifying efficient ways to move images. and while TPP may not cover every single publishing process (no direct modules for royalties. EPS. and fulfillment service providers. 135 . centralized. • Sell e-content in a secure environment. right from the creative design stage through to production and distribution to all channels. Once there. North Plains TPP capabilities go well beyond this however. Digital Book Publishing Industry Outlook ©2010 Outsell. TeleScope Publishing Platform is tightly integrated. audio. organization. That Adobe is a business partner. and includes the following list in many of its marketing materials: • Slash print book production times by up to 90%. efficient. instantly convert them to XHTML and compose • Remix: Once the content is created. Then instantly output them into print PDF and multiple e-book formats. simultaneous distribution events to all commercial partner sites. InDesign.0 applications. user-generated content. and include the following components: • Publish: Import production-ready manuscripts. TPP Distribute creates multiple. for example). The book is then made instantly available for sale on TPP Sell. and special efforts have been made by North Plains to integrate well with Creative Suite and InDesign (and InDesign and XML) is itself noteworthy. • Produce e-books at zero cost. aggregators.
and portions of its fulfillment and distribution Digital Book Publishing Industry Outlook ©2010 Outsell. • Dynamic Book Designer: Graphical user interface allows for rapid iterative modification and preview of design elements in book design templates. font management. order entry. access and manage rich media and image files for inclusion in e-book or print versions. It provides the advanced administration. graphics. • Media Manager: Upload. and books are instantly available on the publisher’s booksite. and subscription libraries. This has put nearly all publishers who adopt such systems in the business of extending and customizing such products for their use. design on ePub format presentation. and the company has been diligent in its revisions.2 now includes: • Font Manager: Upload and manage a library of Font files directly in TPP Publish. simultaneous sales channels. reporting. TPP Distribute passes the ONIX data and all format fulfillment information to TPP Sell. • ePub Preview: Generate an ePub chapter on-the-fly to quickly evaluate the impact of document • Word Import: Import and convert manuscripts in Microsoft Word to a single-source. ePub preview. merchandise. inventory management. it adopted Oracle E-Business Suite Financials to manage its title information. Inc. 136 . Media Manager automatically generates renditions of images in a variety of specified formats for immediate use. and media can be prepared and stored in TPP DAMS – ready for use by any TPP module. and imports Microsoft Word manuscripts. online • Promote: From the moment files are ready from TPP Publish publishers can begin working • Digital Asset Management: TeleScope’s DAM system provides secure storage that is the subscriptions. including a new release in spring 2010 that provides enhancements for easier book design. and workflow capabilities for an end-to-end digital publishing solution. foundation for the TPP module suite.• Sell: The TPP Sell bookstore allows the publisher to sell books. on marketing campaigns – creating portal pages for viral marketing strategies and multiple. The updated TeleScope Publishing Platform 1. e-books. Because of its large catalog (more than 12. style settings for typesetting and composition tasks. TeleScope Publishing Platform was initially released in 2009. automated image management. One specialized STM publisher’s experience is notable.000 SKUs) and numerous digital channels. medianeutral format for output to multiple-e-book formats. • Page Extent Calculator: Dynamically calculate total page count based on the document design The Integration versus Rich Functionality Balance An important question publishers need to ask about integration solutions is whether such systems will be rich enough in functionality to support the products the publisher will develop and the ways in which the publisher will sell them. their needs for title information management and related products grow in functional complexity. As publishers develop more digital products for more devices and channels. Publisher covers.
We’re respectful of the argument – heard from a number of publishers we interviewed. stands as a leader in publishing process integration. further frustrating the efforts of TIM vendors to provide widely applicable solutions. and there has been progress in expanding some TIM platforms’ capacity to handle e-book-related issues. in some instances.processing. in Figure 43. Offering from such companies as Firebrand Technology and Klopotek have some market penetration. Figure 43. more specialized systems were too limiting. Oracle Financials. North Plains’ TeleScope Publishing Platform. and the publisher was willing to take on the work of customizing the Oracle Suite to meet its needs. the capability expansion is through adding more and more modules. but it was also driven by functionality and how the publisher saw its business growing in terms of the range of product offerings and the distribution channels. 137 . the publisher has a successful. XML and other formats. and distributing functionality. and a solid DAM foundation. This choice was driven partly by an organizational initiative to consolidate platforms. Typically. It is our view that e-book and related digital publishing efforts are still new enough that market clarity is still to come in regard to the best route to integration. which may or may not be designed to easily support integration with second-party business platforms. Digital Book Publishing Industry Outlook ©2010 Outsell. In part. selling. including content ingestion. Inc. e-book production. we see our conclusion supported by the modest adoption of current specialty publishing integration platforms even before e-books were much of a real business factor. e-book transformation. including. A Glimpse of Integration to Come? North Plains TeleScope Publishing Platform Source: North Plains The tension between choosing to customize a general business process integration platform or to build upon publishing-specific systems such as TIM platforms looks likely to continue for some time. and supported by our survey findings – that the culture of book publishing is one where production and business approaches can vary quite widely among publishers. customized version of the Oracle Suite in use across the organization. Three years after the publisher made its decision. In this STM publisher’s analysis. some promoting. or Microsoft Dynamics. such as SAP.
if book publishers will adopt TIM systems as the core of their future integration efforts. • Resurgence of indexes and other active link-based features.95 per e-book as being too low to drive profits when subsidies end. Digital Book Publishing Industry Outlook ©2010 Outsell. and the reason for this doubt is a simple one: book publishers – especially in trade – have little understanding as yet about what an “enhanced e-book” is. successful – areas of “enhancement” activity will be: • Incorporation of social media features tied to the e-books. where narratives – fiction and non-fiction – fit well into the Kindle-type (Sony and Nook. 138 .95.) e-reader marketplace. smartphones. etc. Children’s books – with their robust illustrations and audience expecting to being interacted with (albeit mostly by parents and babysitters) – are likely to emerge as another rich media e-book success story. which were common prices simply because the titles were so expensive to produce. While current trade book publishers are understandably worried about Amazon’s successful efforts to produce market expectation of $9. Education publishing has already a fairly robust history in the use and sale of rich media as part of their content offerings. It is too early to tell. If you’re publishing a general interest book – a trade title – for $49. although as a category of trade publishing. no matter that it is printed. Rich Media and Enhanced E-Books The basic model for e-books is pretty well set. and iPads and coming tablets. and as distribution and e-commerce models settle out. we think. the right answer will never be that the sky is the limit when it comes to trade titles. What is far less clear is what rich media and rich interactive titles will do in the marketplace. and STM and other professional publishing has already proved the value of such things as superior search and retrieval in their online publications. Different Book Publishing Segments. you’re simply going to sell far fewer units. Inc. Multimedia CD-ROMs didn’t sell well for $49-$69. e-book. or stitched into a tapestry. the drive for better integration of publishing processes will increase.As the percentage of publisher revenues continue to grow from e-books. or of how to make a business out of publishing them. We think that the most likely – or. Different Prices. The price question intersects with the book publishing segment question: what might sell well for $90 or even $900 to a researcher or lawyer – because the expense of information and related benefits supplied by the professional or STM publisher is offset by the cost of not having it – isn’t the same for trade titles. especially in trade publishing. the question of price becomes more central to the success or failure of enhanced e-books. Different Levels of Enhancements The qualification of this view is very much book publishing segment-specific. Given the growth of apps and software platforms that also allow ePub and other e-book formats to be accessed on PCs. there is every reason to believe the many sources proclaiming continued strong sales growth. • Modest additions of rich media.
139 .Only 12% of respondents claim to use “significant” amounts of rich media in digital publishing today. whether in terms of tests. audio-visual supplement materials.2% Source: Gilbane Group Publishing Survey. education publishers have a long history of developing ancillary materials related to their textbooks. etc.0% 43. July 2010 Question 85 . video. Level of Rich Media Use in Digital Publishing Efforts Today We use little or no rich media within our digital publishing program We use a modest amount of rich media within our digital publishing program We use a significant amount of rich media within our digital publishing program 43. This too.GB Q "Which level of activity best describes the amount of rich media (images. there is room for similar prices for online. education publishing represents the most active area for enhanced e-books. is price and cost relative: where textbooks and their related materials may easily cost the student a $100 or more. and the move to digital publishing is a difference of degree.) currently part of the digital publishing program at your book publishing company?" Base = 93 ©2010 Outsell. as shown in Figure 44. simulations. While professional and STM publishers have provided interactivity. For education publishers.and media-rich electronic titles for many years. audio.8% I don’t know 2. not kind.0% 11. or other typical classroom aids. Figure 44. Furthermore. Digital Book Publishing Industry Outlook ©2010 Outsell. Reproduction strictly prohibited. textbooks have long required enhancements. Inc. Inc. worksheets.or e-book-based alternatives.
according to an article in T H E Journal (Technological Horizons In Education).) that you expect. 1992). Figure 45. By moving through self-directed hyperpaths. 140 . “They can learn about people.5% We will use a modest amount of rich media within our digital publishing program 36. Reproduction strictly prohibited.Fast forward five years. simulations. in f ive years’ time. there’s little new – conceptually speaking – about multimedia titles. We don’t expect that half of all digital book publishing will involve “significant” rich media inclusion. “We want kids to become explorers. art. video. as retrieved through Questia. 19.GB Q "Which level of activity best describes the amount of rich media (images. philosophy.4% Source: Gilbane Group Publishing Survey. Further strengthening this argument is the fact that the starting date to pay attention to is not the announcement about Blio. etc. Inc. to take a first-person voyage into the period 1200-1600. except possibly via outside linking. Robert Abel founded Synapse Technologies. Columbus was known in its day as a standout example of what we now call “expanded e-book. audio. and to a lesser degree professional and STM publishing.” Abel is quoted as saying. including Columbus: Discovery.” Digital Book Publishing Industry Outlook ©2010 Outsell. an early interactive media company. and find the ones that interest them. science. Encounter and Beyond and Evolution/Revolution:The World from 1890-1930. they can pursue the ideas underlying the facts.3% We will use little or no rich media within our digital publishing program 9. math. In 1990. and over 86% of respondents anticipate using a modest or significant amount of rich media in their digital publishing. or of the iPad going on sale. Level of Rich Media Use in Digital Publishing in Five Years We will use a significant amount of rich media within our digital publishing program 49. (Vol. the most telling fact pointing to the uncertain future of enhanced e-books is the dearth of titles to date. which produced pioneering educational projects for IBM. will be part of the digital publishing program at your book publishing company? " Base = 91 ©2010 Outsell. as shown in Figure 45. Inc.Yes.9% I don’t know 4. but a couple of decades back.” This title was designed to allow the student or teacher to branch from topic to topic in multimedia content libraries. and key issues of the age. July 2010 Question 86. Past is Prologue: Where Are the Enhanced Titles? With the exception of some strong interactive title publishing taking place within education publishing.
Neihardt’s Black Elk Speaks. • Method (analyses of literary devices and patterns). 1991. John J. Another IBM Business Partner. which was “designed to bring powerful multimedia-based resources to the analysis and understanding of textual works. “Columbus: Discovery” Multimedia Title. Figure 46.” according to the same article. the works “illuminate” five classic works of literature: Shakespeare’s Hamlet. developed The Illuminated Books and Manuscripts series. the student or teacher can then click on these buttons to bring up reference support. Figure 46 offers a look at an enhanced Columbus title from 1991. is rather illuminating about “enhanced e-books” concepts. • Link (universal themes and patterns in the work). References are delivered in the most natural possible manner – frequently through documentary footage delivered in brief video clips. When activated. Columbus: Discovery. • Context (cultural and historical references for words and phrases). developed for IBM Knowledge Systems The way “text augmentation” is defined. Martin Luther King’s Letter from Birmingham Jail. it was hardly singular. too: “The system uses five levels of text augmentation. each level will highlight portions of the text as live buttons. Together. 141 . Encounter and Beyond. Digital Book Publishing Industry Outlook ©2010 Outsell. Based on what AND Communications called a “text augmentation” tool. • Interpretations (multiple oral readings and critical interpretations of sections). Inc. 1991 Source: Synapse Technologies. using a mouse pointing device.And while Abel’s Columbus was a path-breaker. AlfredTennyson’s Ulysses. these levels provide a multi-faceted library of reference tools keyed by ‘hot buttons’ in the text that work like footnotes. as quoted in the article. AND Communications.” The five levels of filters include: • Definitions. and the American Declaration of Independence.
and uses. with a $29. and disc-online hybrids had become a well-established model. illustrations and images. Figure 47. professional and STM CD-ROM titles that provided video and simulations. This title is available for the iPad in the App Store.95 MSRP. By 2000. Readers can see multiple 3D samples of each element. and developed for the iPad by Skylark Associates The Elements. audio and. A current darling is The Elements: A Visual Exploration by Theodore Gray. Was the problem the media? CD-ROM and its higher capacity DVD and Blue Ray discs are still almost ubiquitous.Yes. Inc. including The Voyager Company’s Expanded Books. even. shown in Figure 47.There are a lot of other examples of enhanced books from the CD-ROM multimedia era. for $13. and especially compared to paper or VHS. 142 . albeit you can’t see the backsides of elements and examples. and there is no immediate linking in the hardbound version. spinning elements. read-out-loud. Digital Book Publishing Industry Outlook ©2010 Outsell. numerous children’s titles turned CD-ROM. a cheaper publishing medium. learn about its history. and even find current market prices.99. includes over 500 rotatable 3D renderings of every element in the periodic table. atomic properties. and anyone making the e-book conference rounds has likely seen many of the same titles. There are. with the hardcover edition available in bookstores. The app contains the full text of the print edition as well as integrated access to the WolframAlpha computational knowledge engine. of course. examples of enhanced e-books from today. It wasn’t the media. published by Black Dog & Leventhal (print edition) and Touch Press (iPad app). Actually quite a striking title. so is the print edition. and developed for the iPad by Skylark Associates. and the entire app can be viewed with 3D glasses for a deeper three-dimensional effect. “The Elements.” a Contemporary Enhanced E-Book Source: The Elements is an iPad app version of the print book by Theodore Gray published by Black Dog & Leventhal (print edition) and Touch Press (iPad app). Some elements also include video clips of scientific experiments. but then. the installed base of multimedia-capable PCs was in the many hundreds of millions.
and the fast move with Blio could prove a strong counterweight to Adobe’s momentum. and otherwise be a page-turning facsimile to the original print title. Getting good quality content in mono-medium (i. a joint project of book distribution giant Baker & Taylor and Ray Kurzweil’s company. in which case. PCs. audio. 143 . Quark has teamed with K-NFB Reading Technology and Baker & Taylor to ensure Digital Publishing 2. the cost and interface for the creation of the Blio version is low and as simple – in theory. and the digital e-reading experience for Blio e-readers.e. and so forth. or outside people to pay. and whatever other devices look like they would be worthwhile to port over to. images. It isn’t the platform. or links to web-based resources. simulation. print) is tough enough. and. It is the content. one of the most interesting enhanced e-book creation and reading platforms is Blio. and any book publisher will let you know that getting content and shaping its quality is pretty much the most expensive part of the publisher’s efforts. But ask any book publisher if getting content and shaping its quality for a book – print or e-book – is cheap. there is a lot to learn. producing text can be a whole lot cheaper than producing video.. such as video or audio clips. and far from cheap. music. given a two-week notice.0 in June 2010. Digital Book Publishing Industry Outlook ©2010 Outsell. digital content distribution. Another benefit is that Blio readers are – or will be shortly – available for standalone readers.What has changed? Certainly. Among the most interesting Blio-related news comes from Quark. read out loud (using a synthetic text-to-voice option). unless one insists on placing cost relative to rich media costs. illustration. The result is an e-book that can highlight words. which has lost significant market share among book publishers over the years to Adobe InDesign. which unveiled Digital Publishing 2. for the usual distributor percentage. Emerging Enhanced E-Book Platforms In our opinion. Although the capabilities of this platform offer publishers nothing new. not surprisingly. and Wi-Fi is a godsend. Quark.0 delivers useful tools for digital content creation. in addition to more traditional applications. Inc. there were somewhere around 900 million installed PCs worldwide. Don’t expect Quark to solve all problems for book publishers looking to publish enhanced e-books. animation. and plenty of people were watching video and playing games and surfing the web on them. anyway – as submitting a print-ready PDF file to Baker & Taylor. iPads. the platforms – iPad and netbooks – are more convenient. If the book publisher is going to add a lot of new material – whether embedded. K-NFB Reading Technologies. But as the new millennium hit a decade back. the title gets distributed through Baker & Taylor.
” (http://en. different technical. Finally. EBU P-Meta. And pretty much all of this comes from the broadcast world. administrative.wikipedia. All of these constituencies need. which focuses on video production. and audio users like radio. A Sampling of Video Formats Source: Wikipedia. to name a few – but these also are carried by metadata container formats – Exif/TIFF. of course. SMPTE MXF. and IPTC and XMP. Digital Book Publishing Industry Outlook ©2010 Outsell. there can well be rights issues. PSIR. “Comparison of video resolutions.tiff. and.svg) Image metadata is similar. film. which focus on archiving. but video production can be expensive.psd. and each of which has many metadata properties.jpeg. XMP. too. . TV. 144 . IPTC-IIM – each of which has a variety of semantic schemes. Inc.Not only are there lots of different audio and video formats (See Figure 48) – never mind the recording and videography expertise that will be required – but there are a lot of audio and video metadata issues. and the web have inconsistent metadata schemes.org/wiki/ File:Vector_Video _Standards2. including some basic metadata. there are more inconsistencies than commonalities in all of these schemes. or otherwise complicate things. descriptive. . Also. which are being adapted to video. both in terms of formats – . which focuses on technical containers for video. commercial. if the publisher is dependent on the author or a third-party for creating and/or acquiring video content. intersect. Not only are there the content creation and format challenges. Record labels. Figure 48. publishers can be challenged to make multimedia— especially video—work readily with their content in different distribution formats. and rights metadata that may overlap. Video metadata has PBCore and EBU Core. and to some degree have.
Copia describes itself as “an open platform that combines content. custom editions. trade book publishers – to ever have appeared. • Multi-Dimensional Browsing Experience: E-book content can be displayed in various ways for users Digital Book Publishing Industry Outlook ©2010 Outsell. enabling users to share content across social media platforms. sequels. author meetings. to this day. including study groups and notes sharing. We see that the social media experience is already establishing itself within e-books. The Gilbane Group has long seen social media within enterprises. social networking. Webbased efforts like Shelfari are making a go of social media focused on reading.Publishers that check their technology ambition to concentrate on quality content and user experience will be the publishers who push the concept of enhanced e-books into the success that’s been elusive now for two decades. Twitter. fanfic (fan fiction. Copia is an example of how this kind of social media enhancement might take place. The Copia platform reinvents the way consumers experience content. and e-commerce with an array of wireless e-readers to deliver an experience around shared discovery. according to DMC Worldwide’s intentions). Special sales in the book clubs remain. whether in the form of blogs. and special selections. Social media will likely emerge as a central component for e-book promotion and discoverability. popularity.” Specifically. and LinkedIn accounts. Social Media as Enhancement Oprah’s reading recommendations may remain the biggest fantasy for book publishers – well. including access to annotations from the entire community. and Facebook its “favorite reads. Unveiled by DMC Worldwide at CES 2010. and we believe that social media will emerge as one of the key enhancements to e-books. • Collaboration Tools: Groups (including. to browse and find what’s most relevant. share and purchase books. tweets. newspapers. enjoy. with the promise of blockbuster sales associated with the right mention. can highlight. derivative work based on published novels and their characters and worlds). contests. Inc. notations.” In various educational publishing efforts – typically those within an online environment – student-to-student interaction is a built-in feature. including customerproduced content such as reading group guides. Such enhancements will support reader-to-reader communication and the development of self-identifying groups sharing mutual interests. and price. Welldesigned and well-supported social media tied to specific e-book titles and to publishing efforts may become a development and sales channel for customized books and e-books. or other forms of collaboration.” The re-invention of which DMC Worldwide speaks of includes “new way[s] to discover. annotate. magazines and a wide variety of digital content. a factor in a trade book’s P&L. the Copia platform includes: • Social Networking Compatibility: Community profiles are linked to existing Facebook. blogs. wikis. and thus. effective marketing and sales channels from publisher to customer. tags from users or publishers. and share reading content with other group members. content can be browsed by community rating. 145 . Amazon has its Reading Lists.
there is a huge amount of content of every sort – from text to all kinds of rich media – already existing and available on the web. users can filter search criteria. And. and personalized reading recommendations from friends. Figure 49. of course. tablets and smartphones. as TheCopia. note-books. and users can toggle between list views to expanded views across multiple content. users can also set personal data metrics for reading goals. social recommendations are powered by various user feedback and a proprietary numerical system.” according to the company. • Unique E-Book Profiles: Books are given community value scores that connect to user ratings and reviews. Copia includes a hardware play. Interactivity is a Click Away The other e-book enhancement strategy that The Gilbane Group thinks is likely – if less glamorous than Flash video or rotating 3D chunks of Beryllium – is in the provision of links to outside resources. The technology for this is well-understood and easily enough implemented (as this is the underlying architecture of the web – hypertext transfer protocol). but also publishers that wish to integrate the Copia application engine for OEM brands “looking to deliver content across their digital devices including e-readers. netbooks. Digital Book Publishing Industry Outlook ©2010 Outsell. The company seeks not just consumers for the e-books and community services it offers. although as yet untested. and set challenges among members to further reading as a social experience.com has only recently gone into beta. Inc. search results are provided in dynamic content views.com offers multiple paths to discovery.• Intuitive Search and Display Features: TheCopia. create milestones. with Copia e-readers that will be available for purchase online and at retail later this year. 146 . Showing a Reading Community Review Page • Book Clubs Re-Envisioned: Users can create book groups to discuss and share reading experiences. too. Source: Copia The business model for Copia is interesting. • Personalized Home Dashboards: Users connect to others via a home dashboard that displays consumed content. A Copia E-Reader.
These five technologies are: • Cloud computing. • Mobile computing. 147 . Inc. and some concerns. or if the link goes to a site that is itself in copyright violation. embedding links into e-book content is technically simple. and because so much webbased content already exists. including the time and effort of identifying web-based content that is both relevant and desirable to the reader. although the law is still somewhat ambiguous if sites are “captured” within the title application itself. indexes. and will require some ongoing attention by the publisher. A Brief Glimpse into the Future A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing has provided analysis about current trends and likely developments in e-book and digital publishing that may prove useful guidance for book publishers seeking to develop their digital publishing programs over the next few years. The other challenge of note has to do with reading devices. right? Indeed. and expanded images and other art program elements (tables. But such rights checking too falls well within the editor’s traditional purview. On the other hand. Digital Book Publishing Industry Outlook ©2010 Outsell. of course. The original Kindle.1 to be finalized. In this undertaking. 2010 – The Year of Reckoning: Five Crucial Technologies for Information Publishing. glossaries. more so in education. where connectivity is a concern. and STM publishing – have long experience with publishing titles with embedded links. and does not have either a robust interface for link-heavy content. or the screen to satisfactorily display a range of images or video. There are still costs. especially compared to the costs of the publisher creating such content itself. like the use of digital printing. although this might wait for ePub 2. In Outsell’s February 2010 CEO Topics report. Some areas of development. the linking to such content is inexpensive. such as conflicting e-book devices and unsettled formats are more red herrings than significant barriers for book publishers’ moving forward. There are challenges for publishers going this route. Link maintenance and management is one problem that has not yet been fully solved. We would be remiss not to look a further way down the road. footnotes. by Marc Strohlein.In other words. as is the reading device’s ability to present the type of media being linked to. offers a connection primarily for downloading distinct e-book titles. although as a practical matter many publishers – again. Outsell selected five technologies that it believes information providers need to factor into their business and product planning. Outsell concludes that there are many “disruptive” technologies emerging of special interest to information publishers. professional. • Semantic technology. for example. there are internal links that can be active in Kindle. are already well along. figures) are all examples of traditional editorial features that have long been mapped to hypertext applications. where the issue of digital workflow and XML format within production processes offer the key to specific and uncertain conversion targets. and newer models are promising greater interactivity. not every link must be external: table of contents. • Next generation business intelligence. This sounds pretty much like an editorial operation. Rights and permissions don’t figure in if links are external.
Not that there isn’t some overlap with Outsell’s list above.0. especially considering the growth of Software as Service (SaaS) options from publishing vendors of content management. and the like (collectively Web 2. these five technologies will form the bedrock for the next generation of content selling. We agree with our Outsell colleagues’ analysis that all five of the featured technologies will be important in one way or another to information providers. to name only a few. cloud computing and integration can be part and parcel. Inc. wikis. Cloud computing and devices too overlap with mobile computing. 148 . Inc. Inc. digital asset management and distribution. • DAMs. Figure 50. such as XML. and distribution. that parallel universe may. be where the money is.• Enterprise 2. Microblogs Micro-Targeted Advertising 2 .0 Mobile-Cloud Computing Semantic Web Singularity Importance HTML 5/Silverlight/AIR Location-Based Computing Natural Language Processing Open Source Software Augmented Reality-ARML Dynamic Scripting Languages RDF/SPARQL Agents Wearable Computers APIs Ontologies Taxonomies 802. In combination with the technologies highlighted in this study. for example.” For many publishers. in fact. and monetization. While publishers have been experimenting with blogs.2 Years Source: Outsell. including XML. dubbed by Andrew McAfee “Enterprise 2. DADs.4 Years 5 Years and Out Digital Book Publishing Industry Outlook ©2010 Outsell. • Devices.0. social networks. a parallel universe has been evolving in enterprises. Disruptive Technologies on the Horizon Mobile Computing Search Cloud Computing Web Analytics and Business Intelligence Semantic Tech High RIA XML Blogs Enterprise 2. To this list we add – or redefine for book publishing specifically – the following technologies breakout: • Integration. © 2010 Outsell.11n RSS E-Paper Mash-Ups Visualization 3D/Holographic Displays Cloud-based Gaming E-Readers Netbooks RFID/RFID Dust Virtual Reality/Communities Wikis REST Vertical Search Micro Formats Low Today . provisioning.0) and wondering where the money is. Reproduction strictly prohibited. and e-commerce options. production outsourcing. • Production flows.
But as we’ve stressed elsewhere in this study. Inc. Reproduction strictly prohibited. iPad). 149 . netbooks. and today’s love affair with the iPad could end up yet another footnote in tech history. the progress book publishers are making in bringing content into digital and XML workflows. among other industry developments. and SimpleDB Description Complete stack of applications. For book publishing.g. as the February 2. but only recently emerging SaaS service that bears close watching. Inc. GAE Database Azure Elastic Computing Cloud (EC2).0 technology as being important to information providers because. Google Gears. tools. Table 10 is from Outsell’s report on five crucial technologies. organizations. very much unlike knowledge management tools. sharing. both because of the value of the “cloud-connected” devices Apple produces (e. it may make sense to add Apple to this list of big players.The Gilbane Group sees SaaS already well underway in the services for book publishers. • Enterprise 2. We would add into cloud computing: e-book distribution and marketing services and some of the new SaaS-based ERP and TIM offerings being made to book publishers. ©2010 Outsell. or tablets. Simple Storage Service (S3). Table 10.. smartphones. G Data. Digital Book Publishing Industry Outlook ©2010 Outsell. most notably around the finding. which were generally force-fed to users with little success. and services from the application layer to storage and infrastructure • IaaS: offers computing services on demand • Saas: offers on demand storage for structured and Blob (binary large object) content Source: Outsell. is in the area of title information management and ERP alternatives that may prove to be the entry for book publishers realizing significant new efficiencies from their digital publishing migration. and services from the application layer to storage and infrastructure Complete stack of applications. tools. and collaborative re-use of information. but also because of the apps approach and services such as iBook store. The Gilbane Group welcomes the emphasis Outsell places on the total ecosystem in which the device exists in its identification of “Mobile Computing” instead of the focus only on e-readers. Major Cloud Vendors and Services Company Google Microsoft Amazon Cloud Service(s) Google Apps. especially in the e-book distribution and marketing areas. Another important. especially.0 tools can and will become the gateways for external information to enter • The tools evolved naturally on the web and are seeing rapid uptake in business settings. Google Web Toolkit. Inc. Kindles may come and go. will largely offset the potential market-retarding effect of any specific e-reader device failures over the next couple of years and forward. We see Enterprise 2. 2010 Outsell CEO Topics report put it: • The tools enable and drive significant changes in the way the knowledge workers do their jobs. AppEngine. Google Gadgets.
these questions will have answers. and what particular benefits can be derived from it. Semantic technology is another of Outsell’s future technologies to pay attention to.” along with previous discussions of social media’s growing role in book publishing’s success. Inc. some more useful than others. But tagging mechanisms – especially for more sophisticated concepts like business rules – remains more of a future development then an immediate need for implementation on the part of publishers. co-residing with information from internal enterprise applications. to usage and rights tracking and more flexible business models. “Semantic technology covers a broad swath of applications. As Strohlein puts it. Digital Book Publishing Industry Outlook ©2010 Outsell. Of interest in regard to a different sort of integration is the carryover of technologies like “Enterprise 2. There are some direct applications of this emerging technology for some segments of book publishing – specifically professional publishing – that will mean information providers will have to package content that can be embedded into BI applications. how is it done.” with another of the emerging technologies. however.0. The main questions remain.” While business intelligence (BI) technology is not “publishing technology”. The Gilbane Group sees business intelligence emerging as a crucial publishing advantage. 150 .” From search engine optimization and improved support for automated custom publishing. semantic tagging will have a great impact on publishing. and in turn. based on large part in our prediction of advances in metadata tagging of content that includes business rules.Much of the coverage given to the issue of publishing processes integration in earlier sections of the report could have as easily been labeled “Enterprise 2. and when will such advances become widely and cost-efficiently implementable? The Gilbane Group has long advocated rich tagging strategies. and book publishers – especially in the STM segment – have been in the forefront of these efforts for many years. It goes beyond descriptive tagging and ‘whatness’ to encoding meaning extracted from content to infer ‘aboutness’. Outsell believes that the ongoing evolution of BI and web analytic tools will shape the way that enterprises use purchased content. At some point in the next couple of years or so. but even we temper the theory with the practical constraints of addressing who does it. what tools and processes need be available. will drive requirements for how publishers package and deliver content. “Business Intelligence. From better integration of transactional elements for content products.0” and “Cloud Computing. to the potential disintermediation of traditional retail channels by expanding the efficacy of “discoverability” of content. and the consequences for publishing will be profound.
Wolters Kluwer Health is best known for its Ovid and Lippincott.” Wolters Kluwer Health’s other brands include medical and drug reference tools such as Facts & Comparisons and electronic information providers such as Ovid. unlike Elsevier. Vice President. accounting. Ovid used – and continues to use – an SGML (Standard Generalized Markup Language) format. WKH’s focus is medicalonly.000 electronic books on its platform. audit. The publisher’s bibliographic and reference databases. Medi-Span. “We also have about 3. but has since grown into a wide range of other databases and other products. headquartered in Philadelphia. Williams & Wilkins brands. “There are approximately 280 journals published by LWW. and nursing professionals with titles for clinicians and the academic markets. and Latin America.Blueprint Case Studies Wolters Kluwer Health: Digital – and the Right Partner – First The reputation of Wolters Kluwer Health (WKH) for providing the very highest level of intelligence to life science and healthcare professionals is long established. drug information software. Lippincott. “Currently. reference products. referred to most often simply as LWW. Penn. and online continuing education products also support the delivery of health information via interactive formats. A number of WKH’s core publishing programs were leading efforts in electronic publishing decades ago. is part of Wolters Kluwer. for example. Early on. Wolters Kluwer Health. Second only to Elsevier in size among scientific. web-based information systems. is a book and journals publisher. 151 . WKH continues to evolve its product lines. risk. Williams & Wilkins. a marketleading global information services company that addresses professionals in the areas of legal. and employs approximately 19.” reports Neil Schmidt. technical.8 billion. serving medical. “Ovid has over 4. Challenge Neil Schmidt points out that the Ovid side of Wolters Kluwer Health is not a publisher. compliance. The content is provided by LWW from its books and journals.. started as an online provider of The National Library of Medicine’s MEDLINE database. including teaching universities. tax. along with content supplied in electronic form from other publishers. point-of-care tools. and healthcare. finance. health. as WKH strived to incorporate new imprints and services for its customers. Further enhancing content that must be delivered through fast-expanding channels and in a moving-target of media devices.” Blueprint Case Studies ©2010 Outsell. Asia Pacific.300 people worldwide. Wolters Kluwer had 2009 annual revenues of $4. Ovid. UpToDate. along with journals for the academic and clinical markets. and medical (STM) publishers.” says Schmidt. Inc. North America. in over 40 countries across Europe.000 active book titles. but an aggregator of strictly electronic content. Professionals and students rely on WKH textbooks. and ProVation Medical. business. and journals. Operations.
” says White. The other half of the journals are proprietary. “It’s all about the search and user experience that makes searching on Ovid a rich and rewarding experience. Director of Strategic Content. which means conversion is currently being done. The editorial side takes on title and author acquisitions for books. One of the biggest challenges for WKH is getting production workflows to be more effective. “after the deal is made. however. VitalBook (for the VitalSource platform). right through the publication’s production. according to White. but the company is actively working toward building the workflow that will support creating content in LWW XML. which had been the online strategy for a few years at WKH. or any other format that may be required. must meet rigorous production deadlines.Medical professionals have to purchase a subscription to Ovid. The VP of Operations’ responsibilities begin at author submission.” admits White. with WKH publishing titles for the societies. so that it can be read later. The journals side of things can be quite different. and we’ve been moving toward the media-neutral environment. Inc. Blueprint Case Studies ©2010 Outsell. We have many cornerstone titles. which means that we create content to be displayed and previewed in the way that the user wants to view it. Some of these digital products are for e-reader devices and smartphones. which started back in the 1970s. according to him. although the “default playbook” is to send the titles to Books at OVID.” There is also the traditional PDF that a subscriber may wish to download to his or her hard drive. and about 80% of these titles are new editions of previously published works. like the others. or PPO.” says White. and iPad. with the company moving some of the P&L responsibilities to new positions that reflect the creation of new digital products. at least half of all journals operate editorially in this manner. “We get the content ready to be published in the form that it wants to be used in by our customers. According to Jabin White.” Schmidt says. Apple. Part of White’s responsibilities is to build better infrastructure. It is from the XML format that content is then transformed into ePub.” Schmidt points out.” Wolters Kluwer Health does something digital with all print titles being published.” and there are also what White calls “pocket deals” which are more specific to a particular niche.” Wolters Kluwer Health talks to “all the obvious players who want e-books – Amazon. although many are only put on Books at OVID.” Schmidt says. one example is the oncology text Principles & Practice of Oncology. 152 . “every one of these outputs is a separate thing. but these. in the efforts to identify revenues from digital content. and changed the way that cancer is treated. Professional & Education. where WKH is the publisher and editorial driver. at Wolters Kluwer Health. “including creating content to be hosted on many devices. and have WKH rapidly working to convert content into ePub. including Kindle. while at the same time supporting the growing list of formats the digital publishing world now demands. “There are multiple versions of titles. “The front list for WKH is about 150 book titles.” and executed by a conversion vendor who then sends on the files to whoever had licensed the content. where there are relationships between WKH and professional societies. “We’ve got less than 100 titles in ePub. “We’re actually doing other things with electronic publishing now. Wolters Kluwer Health takes the content from the participating publishers and prepares it for display on the Ovid platform. whether print or electronic. At this point. iPhone. But there is a definite shift from the way WKH had worked in its early days on the web. “We’re talking small numbers still.
“but if it is before. Especially in the journals publishing program.” Like White. but there are some remaining outliers among the publications. complete with e-mail notification generation to the relevant WKH workers. copy-editing it from the beginning.” Schmidt says. and Aptara is linked to Documentum through RSS feeds in order to pass content being worked on by Aptara directly and electronically. and it has made all the difference. and from metadata tagging to file conversion. conversion is usually done as one-off instances. composing it.” White says.” These sort of capabilities from outsource vendors have only been widely available over the last couple of years. “I’m still naïve enough to go for the ‘Big Enchilada. we have XML. “All of our vendors – including Aptara – help us move authors’ content into an XML environment for production.” says White. e-book format confusion can seem like a barrier. Inc. “Ovid has a proprietary SGML tagging format that it uses. but WKH shrugs off this concern. but “it has been customized to fit our business needs in our journal production process. says White. but then is converted to XML format as early in the editorial and production process as possible.Meeting the Challenge Wolters Kluwer Health uses. XML-Early In regard to WKH books.” For many publishers.” says Schmidt. 153 . “If you take the example of Aptara. They can handle most mobile and device formats used in the market today.’ that is. and Aptara adapts well to the changing digital requirements of the publishing world. and we’re moving forward with the NLM (National Library of Medicine) XML standard. Schmidt points out. The tagging requirements reflect the different specialties of the content and the way WKH intends to serve that content to the market. We sometimes send PDF. “We call it ‘digital-first. Aptara just did a nice little suite of projects for our pathology network in our e-journals program. It makes sense to use them because they are the ones taking the content. Schmidt would like to think of WKH as being all XML-first. referring to the content workflow ideal that has content itself being created in XML. “we just give them the content and have them prepare it for whatever formats we want.” Digital-First. as opposed to the more common real-world implementation – sometimes called “XML-early” – where content is created in whatever authoring tool the content creators use (such as the ubiquitous Microsoft Word). Within the in-house production department. “If the title is from after May 2009. within its production process of content creation and preparation for publishing. Documentum has been the incumbent control system. EMC’s Documentum is used to track content through the production cycle. in the ePub format. requiring all our vendors to be in that standard. then it can be a crap shoot. going for XML-first content creation and management. The services Aptara provides Wolters Kluwer Health are full range. and his team will send to Aptara what they have for the title. Blueprint Case Studies ©2010 Outsell. “The majority of our work is already in XML format. services from Aptara Corporation. we’ve got Quark files… it is nasty.’ putting content into a digital format as soon as possible.” notes Schmidt. They have the technology and capability to handle it. and putting it in electronic format right from the point of author submission. from copy-editing to composition.” Schmidt says.
the copy-editing is all outsourced. “Now we have a little more richness and we’re trying to put in some systems to allow us to do that more easily. and they have a network of freelancers for the developmental editing type work. supervised by the design group internally.” says White.” says White. who has to answer this other question. White uses the DeVita textbook [PPO] as an example. “if the book content is going to a solution site. thinks White.” The types of metadata include ONIX. “Here’s Blueprint Case Studies ©2010 Outsell.” according to White. and then different metadata for the ePub titles. comparatively – you send the PDFs to the vendors. and then Bob’s got to send it to Sally.” “One thing that is demonstrative of some of the issues that we face. The new systems include RSuite CMS. but the group is also pursuing a Firebrand Technologies initiative to address this. “Having a bulletproof system that has everything we need in terms of content and metadata. These questions aren’t that difficult.” says White. or DTD.” complains White. and these weren’t necessarily the same.” reports White. “The copy-editing is outsourced. which WKH “does struggle with. it is all freelance. “The content itself is kind of the easy part. “I’ve said this hundreds of times. and they take care of the rest – but we had these Excel spreadsheets that we were passing around for collecting the metadata in the flavor that CourseSmart wanted. is the overall objective of the new implementation. Inc. along with other pieces of the editorial and production process to support the changing digital model. who does the actual composition and page building. with the proper permissions. medical illustration. It is all external. composition is now completely outsourced. book cover display handling. The difficulty is finding the person internally who has the answer. according to White.” Since last May . full-text location.’ Those responsible for this area in-house are now called product managers. They’ll do a sample chapter and send that over to the compositor. White has been enforcing conversion into the LWW DTD. and without infrastructure everything takes longer than you think. artwork.” White also describes four-person design groups that do templates. is having a place to collect and store the metadata.” and he thinks that currently this is more difficult than it should be. White maintains. OVID’s content is in OVID SGML. and their role now is more one of ‘traffic cop’ internally. Mapping the Metadata At WKH. image permission.” Step one in solving these problems. “First Bob has to have the spreadsheet. “Those guys basically outsource a lot. “but it is as much about the people and the processes as it is about the [software] systems. and then sending it to OVID. we’re doing a post-compositor XML conversion. and we’re pretty lean in what used to be called ‘developmental editing.” This is an area where applying RSuite CMS will have the most impact. but White is rebuilding the process to make the data that feeds into the OVID book engine and on to the various customer-facing solution sites flow through more easily.The WKH digital publishing culture is still evolving. “CourseSmart wants specific information – copyright.” from which it can be sent out. from Really Strategies. 154 . “is that every title has a different story in terms of collecting the metadata. and White’s group is working on an XML repository to hold title files. So finding the right people to fill in the right fields was as much of a pain as finding the content itself. White says. “Right now.” remarks White. yes/no fields regarding other display options on that licensee’s site – things like that. He sees the solution in a central repository for the metadata that anyone who needs to contribute can access. and then to the OVID Document Type Definition.
the DeVita, Ninth Edition, and it is stored here, and I need this person to fill out this piece of metadata, and I need that person to fill out that piece of metadata,” White explains. “I need to send both of these people to the same place, not an Excel spreadsheet as an attachment to an e-mail.” The current process gets even clumsier as it is repeated for every output WKH deals in, such as CourseSmart, VitalSource, ePub, or others. “It is a little bit about the commonality of metadata,” says White, “but more about not getting in our own way because of a lack of systems.” White points out that there are what he calls “nuances” or differences in the required information that is dependent on output formats. The other half of this problem, even if a common metadata standard did exist, is, according to White, the tremendous amount of work required internally, because WKH does not have a mature system for handling metadata collection. “We’re custom building every piece of metadata that is required,” says White. “My goal is to get everything we have into a centralized, controlled location,” declares White. Wolters Kluwer Health, he points out, also uses Semedica, from Silverchair, for the semantic enrichment so central to medical publishing. “That’s it, soup to nuts,” remarks White, “RSuite CMS, repository, semantic enrichment. It’s not rocket science.” Lessons Learned Today, for most publishers, it remains “a pain,” White believes, to get the files needed for e-book or other forms of digital publishing, and so costs may remain too high for e-book publishing to make economic sense. “I’m not particularly involved in [P&L] decisions for e-books,” admits White, “but those making these decisions are of the mind that we have to be there, but it is not, ‘Damn the costs!’” White sees this as part of the motivation for the systems-level work he champions, in terms of building the infrastructure needed. “The unspoken thing is that I’m going to be reducing these costs,” he says, reiterating the barrier that backlist title files present, along with the challenges of dealing with the many output formats these files must take on. Within WKH, non-strategic processes are outsourced using six outsource editorial production vendors to help the publisher be prepared for the digital transformation the market demands. “There are not enough strong vendors out there to handle the various requirements of journals publishing,” Schmidt believes. The advantage in cost savings is one important reason why companies like WKH outsource publication production, but there are also the technology benefits of doing so. “Aptara has a platform that converts content and tags it for loading into various production platforms. They’ve made a huge investment in their technology,” remarks Schmidt. What does digital publishing contribute to revenue at WKH? “If you’re talking about Ovid,” reports Schmidt, “then we are all electronic. That is now becoming a requirement of journal publishing as well, and we are transforming to meet those requirements. Ovid has been doing this for 20 years, and the expectation is to do more with technology to drive growth.” WKH has been migrating to digital for quite some time, and the growth prospects are proven. Says Schmidt, “This is not the Google world. You are a professional, you want deep precision searching that delivers the right answers. This is critical in the health care industry: ease of use deep vertical search; getting the right answer at the right time, the first time.” If you are a researcher or medical practitioner, Schmidt points out, and you’re looking for cutting edge information, you want peer-reviewed content with a basis in solid research.
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“WKH has recognized this convergence of old and new, and we’ve taken steps to ensure content is delivered in the way our readers and researchers need to consume it,” says Schmidt. “The journals business is farther along than books in the e-transition, but the important thing is that we’ve taken what is considered a traditional publisher and have begun the transformation to digital publishing in a media neutral environment,” he remarks. Will print ever go away? “None of us believe that,” says Schmidt, “but digital has changed our world.” Gilbane Conclusions Wolters Kluwer Health presents a great example of the state of digital publishing. One of the early users of SGML, with Ovid, this huge publishing company is facing the issue of new digital formats such as ePub and new revenue opportunities afforded by partnering with the right service providers, such as Aptara. One of the most important goals WKH has pursued is to bring XML into the editorial and production process as early as possible, and has done so through the use of Aptara’s manuscript conversion processes. By outsourcing much of its publishing processes, WKH builds its production workflow capabilities while keeping its core competencies of being a premier publishing house. Efforts are underway at WKH to further rationalize the various demanding workflows reflecting different product types and delivery formats, and it remains to be seen how the implementation of Really Strategies’ RSuite CMS publishing content management platform and XML repositories will affect the current advantages WKH enjoys with vendors like Aptara. That Aptara’s technology engines are likely to continue to drive efficient conversion of publication formats, and that WKH’s expansion and control of metadata management is likely to drive new content products and market opportunities, suggests that the prospect of ongoing mutual benefit in the customer/vendor relationship is strong. Featured Vendor Aptara works with the world’s largest corporations and their content, delivering significant cost, quality, and speed advantages using pioneering multi-channel, fast-publishing technologies. Aptara frees content for distribution in any format to any medium – from e-reader devices and smartphones to tablets, PCs, and print. Aptara brings over 20 years of experience in publishing supply-chain innovation. Employing content technologies and a global team of over 4,000 professionals, Aptara provides unique, cost-effective content production solutions to meet the increased consumer demand for digital information. Services areas include digital publishing, editorial and composition, content technologies, and e-learning solutions. Digital publishing solutions offered by Aptara provide a wide-range of services, including what the company calls “lean publishing production,” which helps leading trade, professional, and educational publishers, corporations, and government organizations improve time-to-market, lower production costs, and grow readership and new revenue streams that result from the ease of repurposing content. Editorial and composition services are part of the digital publishing solutions, and services in their own right, reflecting Aptara’s long history as an editorial and production partner to publishers. As experts in LaTeX, QuarkXPress, InDesign, 3B2, and FrameMaker, Aptara provides front-end XML designs (XMLPublish) that present simultaneous delivery of high-quality content in both print and digital formats. Illustration rendering, scanning, and correction in Adobe Illustrator, Photoshop, Macromedia Freehand, DeltaGraph, and other graphic applications are integrated tightly with XML conversion workflows.
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Other key offerings for book publishers include:
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McGraw-Hill Higher Education: Going All Out Digital Starts with XML-Early Education
With revenue at almost $6 billion and a net income of $730 million, The McGraw-Hill Companies have been a leader in providing trusted information and analysis for well over a century.
A major part of The McGraw-Hill Companies and its 21,649 employees, McGraw-Hill Education [MHE] is a global education company that spans the full spectrum of lifelong learning from early childhood development to professional development. With offices in 33 countries and materials in 65 languages, the company partners with schools and universities around the world. Through both textbooks and advanced digital platforms, the company provides students and professionals with the instructional framework and pedagogy to learn effectively and achieve better results. One of four main divisions of MHE is McGraw-Hill Higher Education [MHHE], which serves the growing demand for postsecondary instruction. In addition to publishing some of the world’s most respected textbooks, it has developed McGraw-Hill Connect and other digital learning platforms that customize learning around the needs of individual students. The company believes, from its most recent annual report, that “the digitization of education is the opportunity of the century for personalizing and improving learning for students, regardless of distance and time.” McGraw-Hill Higher Education has put its belief in digital into practice, and today offers college students new editions of McGraw-Hill LearnSmart, the company’s all-digital, adaptive study program that tailors study materials around students’ individual needs. For college faculty, the company has launched McGraw-Hill Create for digital custom publishing. Using this web-based platform, instructors can build custom course materials from a selection of nearly 4,000 McGraw-Hill books and thousands of articles, case studies, and other resources. In addition to Create, the Connect platform provides a powerful online learning assignment and assessment solution. McGraw-Hill conducted in-depth research to create a new learning experience that meets the needs of students and instructors today. The result is a reinvented learning experience rich in information, visually engaging, and easily accessible to both instructors and students. Challenge Christian Kaefer is the Director of Content Strategies for McGraw-Hill Higher Education. The position, he notes, is much more focused on the content development area than IT. “McGraw-Hill Higher Education typically publishes between 800 and 900 core textbook titles each year,” says Kaefer, not counting ancillary or supplemental material. McGraw-Hill Higher Education spans the complete spectrum of disciplines, but the focus is across the four areas of business/economics, science/engineering/math, humanities/social sciences/languages, and career.
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Kaefer has only recently moved into his new position, but in the 10 years prior, he focused on content models and metadata models across the various education divisions at McGraw-Hill. Now, specifically for MHHE, Kaefer is the key driver for XML workflows and the continuing development of content models, and is involved with authoring and composition tools and services, quality assurance, and archiving. “In my new position,” Kaefer says, “I’m really focusing on working with production to continue to remove the separation between print and digital products and move towards a content production environment where we see print and digital simultaneously.” While there are always exceptions, notes Kaefer, “generally speaking – and assuming that all the licensing and digital rights are in place – most of our textbooks will end up as a digital product.” McGraw-Hill Higher Education is a member of the CourseSmart consortium, and Kaefer points out that by agreement MHHE is required to have all textbooks available on CourseSmart. “This is a simple e-book process,” Kaefer says, “where we provide the PDF and an XML-based table of contents.” Today, Kaefer says, referring to how book jobs are delivered to printers, “everything is print-ready PDF.” McGraw-Hill Higher Education produces “the various flavors of PDF,” as Kaefer puts it, along with ePub formats that are supported by various devices. Kaefer also notes that the publisher is careful to select the right content for the simpler e-reader devices that are black and white text-only, with small screens. “Certainly, when you look at the Science, Engineering, Math space,” says Kaefer, “or once you get into textbooks that have a lot of color, readers like the Kindle just don’t work.” Kaefer says the iPad seems like a “great opportunity,” and he lauds the move toward big screen, color capability, whether in the iPad or other devices that are emerging. “Those types of devices are the ones we’re focusing on for the future, from an educational publishing perspective,” noting that color and bigger screen sizes are “key drivers for us.” People are experimenting with device configurations, Kaefer says. “It is an interesting time. Everyone is making guesses and taking whacks at it, to see what works.” Moving to “XML-Early” “Within the educational publishing world today,” remarks Kaefer, “I think that ‘XML-early’ is the most dominant approach being used in editorial and production workflows. Certainly, for us this is the case, because it is difficult to ask the authors to work in XML, for many reasons.” However, Kaefer admits that there can be problems with XML-early because of challenges around tools like Adobe’s InDesign, and its limited ability to manage the XML well, especially depending on what type of publication is being produced. A colleague of Kaefer, Mark Tully, works as Director of Architecture for McGraw-Hill Education. “My team supports the content creation process and the applications that facilitate that for the business,” Tully remarks. “The applications include digital asset libraries, including rich media for some of the more traditional book content – most of the content captured for the Higher Education publishing efforts.” Tully’s team also supports the publishing workflow tool that is currently in use, and is part of the effort to create the next generation of these applications. As an application architect in the digital publishing and enterprise content management team, Tully, over the last year or so, has been focused
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they do a lot of digital product development and creation work for us. doesn’t provide quality output and includes too much manual work and QA. Kaefer notes that the content can get poured into InDesign. after a number of revision cycles. “I like DTDs and they meet our needs. better quality of product.” Because Aptara optimizes its own workflows to accommodate XML-first or XML-early in its processes. “The tool we had been using wasn’t performing to our expectations and we started looking for a replacement.” says Tully. and anything in between. Blueprint Case Studies ©2010 Outsell. or a series of integrated systems to achieve greater cost savings. “That’s not easy to do with InDesign. but what the hey.” Meeting the Challenge McGraw-Hill Higher Education uses a full-range of outsourcing to support its XML-early initiatives. Working with the other MHE efforts.” MHHE manages the editing and copy-editing work.” Tully’s experience is that trying to do this automatically. “During this search we realized that there was a real opportunity to bring a larger portion of the workflow into one. and then sends the copyedited manuscript to a composition vendor such as Aptara. as well as composition.” “Within Higher Education. “from paper to PDF. and before composition. and the wiki features and the whole Web 2. balancing the need to outsource certain production aspects while keeping some in house.” says Kaefer. Aptara is one of our content technology vendors. and. which have driven MHHE’s XML-early goals. who then takes the manuscript and creates it in XML. One thing that has become increasingly important is multi-channel distribution.” laughs Kaefer. Aptara is a primary player in helping MHHE achieve XML-early.” says Tully. and faster time to market. “With efficient platforms and procedures for taking in and handing off work. and then from there it goes to a full service vendor for the balance of the production process. mostly for MHE. it validates against our DTD. DTDs may be old school.” Tully found that the other departments within McGraw-Hill Education came to very similar conclusions. but discovered that the combination of tools that they were using with Microsoft Word was somewhat limiting. “In order to do this. with which they’d had great success. “At the point that the manuscript becomes XML. Inc.” “Today. you can reduce the amount of QA that goes on in the background and get some cost savings as well. especially the web editor.” Tully says. In doing so.on refining the current content creation workflow. They asked if we could do something similar for the book creation process.” says Kaefer. by converting content into XML format after the editing and copy-editing work is complete. the XML can be extracted back out.0 feel. which depend on many factors. after the fact. “They [editors and production] came back to us with their experiences with blogs and WordPress. Tully tried Microsoft Word. “Our thought process is that we need to create the XML up-front. manuscripts come to us in various formats. you’d need to create XML up front. 160 .” explains Kaefer. “We have an author who writes the manuscript. “Other models include any number of variations.
the web interface shows two panes. but build something new that may include non-textbook components. “We had previously assumed that the editorial and production people would never go for that. Create aims to deliver a complete customized experience. The template approach captures metadata automatically. it can be re-purposed with minimum effort. Instead of using Microsoft Word. “There’s some version of the same content across the editions.” he says.” Lessons Learned Kaefer sees MHHE developing more digital products as they move forward. one with the blank template. Blueprint Case Studies ©2010 Outsell. Kaefer points to McGraw Hill’s new Create product as an early example of how new digital products will come about.” content that is used to create more products for the student and the instructor. “What we are doing is looking at our content and no longer talking about it as textbook content. While something written for the student edition.’ because we allow the instructor to not only select from more traditional materials. is that much of this work is outsourced. and so forth. and is designed to take away much of the heavy tagging demands. it forced the editorial and production teams to approach the content logically.” says Tully.Thinking Logically Tully describes a “light bulb moment” when his team identified the thing that is common across all titles and components: the concept of a lesson. “This is where I see continuous growth and activity creating digital products. and this editorial platform is used to capture the structure – and instructions – for the outsourced authoring that happens. Inc.” Tully says. the title in one section of the template and the main body in another part. and deliver to the instructor something way beyond just a customized textbook.’ but we already call it a ‘project. “We’re still proving this approach out.” Kaefer reports. but as core content and asking ourselves what can be created out of it. When an external freelance author is writing his or her content. 161 . The textbook is just one spoke on the larger wheel. the other with the instructions from the editorial team on how to approach the content for the section or chapter. By turning their traditional editorial and production process on its side and creating content for all the editions at once. but it is beneficial in that it gives us the XML we need and the ability to create content once and be able to distribute it through multiple channels. “We are not necessarily going to create more formats to support the number of growing devices. which will be the primary distribution type. believing that the multitude of devices will converge around a limited number of standards that will be widely supported. “The Create product allows you. but now they are saying it is great.” he says. for example. for example. to customize what today is still called a ‘textbook. even while there may be additional content for the digital products [such as rich media]. and where the editors put. especially with McGraw-Hill Education’s School Group. Another advantage of this approach. “but the editorial team has been very enthusiastic. with greater re-use the result. Tully’s team has started providing a rich text editor in a template that reflects book processes and elements like chapters. might not be able to be re-purposed word-forword for a website. at a granular level. Not only does this approach work for them. while providing the ability to place tags inline.” Tully notes.
closed-loop publishing systems. We don’t talk about it a lot. such as e-book formats. In terms of using metadata effectively to create new products or revenue streams. and these vendors may not be fully tied into the publisher’s publishing system. different digital products. may be created by various vendors. but it’s going to be an important part of what we are doing. Within McGraw Hill. “This is something that people will continue to drive toward: they want highly customized. Blueprint Case Studies ©2010 Outsell.” says Kaefer. “On POD or short run. has helped drive interest in print on demand (POD) and other digital printing solutions across the company. Kaefer notes that POD has worked for quite a while for simple text. meaning that changes made at the core content level don’t necessarily get distributed across all the publisher’s digital products.” explains Kaefer. The Create platform also serves MHHE’s own needs to keep titles in print or handle out-of-stock problems. and are another priority for Tully’s team. etc. I’m looking to metadata to associate content with state standards.” Tully says. at a price point that is very palatable to everybody. “In the relative scheme of things. video. McGraw-Hill Education has been using XML for about seven years. 162 . “The thought is that because content is digital it should be easy to maintain and update. but sees only recent developments in the prices and technological capabilities to carry off small press runs of titles that require high-fidelity images or other complex components. a lot of effort has been undertaken with print vendors to make more digital printing options available. “Create is a platform that allows us to print otherwise out of print titles that an instructor orders. “This challenge is partly technology. “Today.” Tully says that adding metadata is a top priority. “When we make a change at that core content level. there is no system in place to make sure that all those usages of that core content are automatically updated. low run products. it’s a known problem that is easily solved as opposed to some of the other challenges. It is a significant driver for the titles partly because you can update digital media/web-based media on the fly.” Kaefer notes.” says Kaefer. – are recognized as media that give titles greater flexibility. Gilbane Conclusions McGraw-Hill Education is impressive in its use of XML. As a result you get a better product at a much lower cost. partly business process. and less than 30% of its titles are in XML.” For a print version of a Create project. according to Kaefer. melded into a print-ready PDF. audio. in color.” Rich media – images. is content synchronization. what is delivered to the digital printer vendor is a set of PDF files that are the result of what the instructor selected.The Create offering at McGraw-Hill. and that is a big hurdle. “because we still have the content in our repositories. Inc. Even though the source content might reside on a publisher’s servers.” Kaefer notes. you can have a custom book with as few as 25 copies requested. Mark Tully’s efforts to build and implement rich XML editorial interfaces will be effective in raising the percentage of content in XML. The reality. especially when looking at the efforts within MHHE to bring all editorial and production processes into an “XML-early” environment. partly workflow. he argues. within Create. Its partnership with outsourced vendors has been instrumental in this progress. is that most big publishers do not have large. there has been a big differentiation in cost between black and white and color. “You can make the pages more engaging.” One of the current challenges in digital publishing. among other developments.
• Publishing process outsourcing. and speed advantages using pioneering multi-channel. as well as new revenue growth. and FrameMaker. fast-publishing technologies. content technologies.McGraw-Hill Education’s ongoing progress with XML-early. Other key offerings for book publishers include: • E-book production. lower production costs. and services in their own right. InDesign. the prospects for lowering the cost of both new product development and quality assurance will be constrained. Macromedia Freehand. and distribution processes will be the crucial element for MHE’s next leap forward into digital products. Inc. production. Blueprint Case Studies ©2010 Outsell. and educational publishers. Indeed.” which helps leading trade. editorial and composition. Illustration rendering. • Copy-editing. and print. • XML workflow and DTD consulting. quality. including what the company calls “lean publishing production. DeltaGraph. will be a critical prerequisite for developing tighter integration between core XML content and the various digital transformations in editions and products. corporations. Aptara brings over 20 years of experience in publishing supply-chain innovation. and quality assurance. delivering significant cost. Employing content technologies and a global team of over 4. Photoshop. Aptara provides unique. Aptara frees content for distribution in any format to any medium – from e-reader devices and smartphones to tablets. whether in-house or through outsourcing. Services areas include digital publishing. Editorial and composition services are part of the digital publishing solutions. Aptara provides front-end XML designs (XMLPublish) that present simultaneous delivery of high-quality content in both print and digital formats. and e-learning solutions. 163 . Without such integration. Digital publishing solutions offered by Aptara provide a wide-range of services. cost-effective content production solutions to meet the increased consumer demand for digital information. and other graphic applications are integrated tightly with XML conversion workflows. As experts in LaTeX. professional. proofreading. and correction in Adobe Illustrator. • Multi-channel publishing technology. QuarkXPress. integrating XML content repositories more fully into content creation. • Project management. Featured Vendor Aptara works with the world’s largest corporations and their content. scanning. PCs. and grow readership and new revenue streams that result from the ease of repurposing content. reflecting Aptara’s long history as an editorial and production partner to publishers. and government organizations improve time-to-market. 3B2.000 professionals. • Composition.
organizations intelligently deploy technologies to create. 164 . and manage their content assets.aptaracorp.352. and deploying optimized content workflow. With Aptara’s participation.Aptara’s content technology solutions reflect the company’s deep experience in publishing.0001 http://www. Corporate Headquarters 3110 Fairview Park Drive Suite 900 Falls Church. publish.703. monetize. VA 22042 +1.com Blueprint Case Studies ©2010 Outsell. Inc. allowing publishers to manage huge content volumes and new digital channels by designing. process. convert. capture. engineering.
opened a small printing shop at 6 Reade Street in lower Manhattan. notably through WileyPLUS. Wiley’s increasingly direct digital relationships with customers lets the publisher better see how users interact with its content. Technical. Jossey-Bass.K. but the numbers tell the tale. architecture. Wiley has seen vigorous growth and dramatic change since the early 1990s. in Australia. and general interest. Frommer’s. and Scholarly business. psychology. providing valuable feedback that guides the divisions in developing better products and solutions. and. Professional/Trade (P/T). Pfeiffer. In financial terms. psychology. Inc. graduate. Wiley’s third division. Wiley Higher Education. professional culinary. J. religion. 165 . books. producing books. technology.6 billion in FY2008. health. Webster’s New World. pets.John Wiley & Sons: When Digital Means Print John Wiley & Sons traces its history back to 1807.100 employees. lifelong learners. and is the largest publisher for professional and scholarly societies. serves undergraduate. education. statistics. The higher education-oriented part of Wiley has programs targeting the sciences. Medical. Like every other book publisher. and Scholarly (STMS). geography. offered in print and electronically. their integrated online suite of teaching and learning resources. Technical. with more than 5. Medical. consumer reference. the division provides online access to a broad range of STMS content through licensing agreements. databases. Challenge One of the most interesting applications of digital publishing at Wiley may at first seem less glamorous than other of the publisher’s digital efforts. CliffsNotes. subscription content. For new Blueprint Case Studies ©2010 Outsell. Through Wiley InterScience. education. secondary school students. revenues increased from less than $300 million in FY1990 to over $1. Wiley is made up of three divisions: Scientific. New York City. The names of publishers and imprints acquired over the last two decades are a veritable Who’s Who of the publishing industry across almost all key segments. and information services in all media. then 25 years old. and Wiley Higher Education (WHE). and Sybex. and modern languages. Subject areas include business. major reference works. computer science. Wiley’s Scientific. Lasser. Wiley-Blackwell’s programs encompass journals. hospitality and the culinary arts. Today. also known as Wiley-Blackwell. Wiley’s P/T portfolio of global brands includes For Dummies. The second division is the Professional/Trade (P/T) business that serves professionals and consumers alike. travel. business and accounting. serves the world’s research and scholarly communities. John Wiley & Sons faces significant print-related costs and logistical challenges. Betty Crocker. when Charles Wiley. engineering. and advanced placement students. mathematics. and laboratory manuals. helping push developments in digital publishing forward for all. This division publishes educational materials in all media. Pillsbury. in targeted categories.
but we wanted to name it something different because it is more than just POD. “I represent digital publishing for Wiley on the print side. in addition to a number of editorial offices. and Singapore. Wiley has tough decisions to make about titles with low stock numbers that don’t sell high numbers. 166 . one of the many things that people in the industry are tripping over right now is the distinction between digital publishing in print and digital publishing in electronics and where they can and will end up cohabitating in the future. Inc. It helps us to better advise internally and hold discussions about equipment with our vendors. unit prices for a title and the gross margin result can be just fine. and STMS – in her role as the manager of Wiley’s Global Demand Print [GDP] Program. Lynn Terhune. meaning drop ship.” notes Terhune. but as a publisher controlling well over 75. notes Terhune. and make visits to the manufacturing facilities.000 titles.books destined for high print runs. Canada. “My role is to represent Wiley with the vendors overall. as well as evaluating the associated costs and vendors digital print providers. Attending equipment and trade shows and trying to keep up with this digital printing revolution is in Wiley’s best interest. • Lost orders and revenue due to low stock. “In my opinion. As digital printing technologies began to emerge from their early years as expensive solutions that offered limited quality. include several distribution centers in the US.” Lightning Source has been using the HP Indigo portfolio of equipment to manufacture covers for Wiley for years. • Growing pressures on distribution center space requirements. or ultra-short run [USR] – have HP Indigo equipment. “We’re HP’s customer’s customer. • Reprint decisions on low-selling titles aborted due to prohibitive offset print costs. As Administrator for GDP.” Terhune says.” Terhune observes.” says Terhune. her responsibilities include continuous refining of criteria for title inclusion in the program. negotiating any pricing. She is involved with all of the Wiley locations. • Back order cancellations. Global Digital Print Administrator for Corporate at John Wiley & Sons. Blueprint Case Studies ©2010 Outsell. found herself wrestling with meeting many challenges.” Terhune coordinates with all of the Wiley divisions – Higher Ed. Wiley investigated what the improving digital printers could do for it. “Our US program is essentially what people today think of as POD [Print-on-Demand]. which. including: • Out of print titles. Meeting the Challenge “Most of our digital print vendors – whether for POD. Australia. Professional and Trade. as well as in the UK. • Minimum quantity reprint decisions. naming one of their well-used digital print providers. Terhune works with inventory and manufacturing managers in each of the three Wiley divisions on a day-to-day basis.
000. This “criteria evaluation” goes on behind the scene.” describes Terhune. This element of Wiley’s book system also tracks the title assets. Systematically Managing Books “We have a proprietary book project management system at Wiley. A perfect example of a system warning is page count minimums and maximums.” Terhune notes that HP and Océ North America are a strong combination in the industry. there are other screens through which the user can look at unit costs.” she says. Blueprint Case Studies ©2010 Outsell. where the title is printed and drop-shipped directly to the customer. and then once through that part of the process. or if they are not producing the covers on an HP Indigo press.com or other of the publisher’s many channels – is split off for fulfillment. and we have not had any issues – except one specifically that I recall. then that piques her interest. We have produced over 1 million covers off HP Indigos in just the last two fiscal years and I am extremely pleased with the consistency of the color and quality. “I like to know what equipment they are running and it’s always good to see samples. Inc. approve the gross margin. Much of the process leading up to choosing a title for Wiley’s Global Demand Print Program can be done by an inventory manager or assistant simply by inputting an ISBN into the system to bring up the title’s parameters. “The HP Indigo for book cover manufacturing is a known quantity. “All of our orders go through standard EDI [electronic data interchange] language. and send metadata – including information that would normally be found on a purchase order – to the selected digital print providers. as well as high quality and short run mono books – is such that if Terhune is evaluating a new vendor and that vendor doesn’t have any HP Indigo equipment.” notes Terhune. with HP for covers and Océ for text. such as text file and cover file.HP Indigo digital printing platforms’ dominance in the market – especially HP Indigo presses used primarily for color books and cover jobs. It interacts with our ordering system for our distribution and fulfillment. Basic title criteria in place in the system include the following: • Trim size • Page count • Text presswork • Cover colors / special effects • Binding style • Halftones • Prior sales units “The system will warn the user that there is a piece of the title that does not fit the vendor’s manufacturing capabilities. adjust retail pricing.” says Terhune. Wiley made the decision to accommodate the POD program within its book systems because they knew early on that taking as many manual transactions out of the process was key. any order from a customer – whether direct through Wiley. I’ve seen hundreds of samples. 167 . Once the title is live. The transmittal of the print order is automated as a B2B electronic communication to the vendor and back to Wiley & Sons as needed. It did not want to incur the same transactional costs for printing one book as for 10. GDP titles route directly to the digital print provider.
Of course there have been leaps forward in quality improvement. “but keep in mind Wiley has been growing for quite a while. “We did document our workflow and write a very detailed use case. 168 .” says Terhune.” says Terhune. One likely avenue toward a better solution to Wiley’s need to make small changes in GDP title files may be the outsourcing route. and you’ll have a good idea of what Wiley can face. acquiring other publishers.500 titles in our Global Demand Print program. according to Terhune. Terhune suggests. “from living through digital printing being seen as terrible quality. They know the criteria and vendor capabilities.” she notes. “Our recent title files are stored in our digital repository. “We tried working with a digital asset delivery company about two years. on occasion. “What we are looking for is a vendor that can take our metadata. in order to distribute in print across different countries. The unsuccessful effort did pay dividends. “Over the last twelve years. A Professional and Trade book will look at titles that are selling between 500 and 750 units a year to include in the program.” says Terhune. and we also participate in Amazon’s and Ingram Content’s distribution programs. An example of a common change requirement done with all of Wiley’s backlist titles going into the GDP program. and these files are accessible and easy to get to our vendors. but each division bases it [the digital print decision] on sales differently. and send it out to one of their vendors to scan.” Lessons Learned Making changes to existing titles in-house would probably have held the digital program back. there may be a barcode update. ago. end up ordering a used copy. “All the inventory managers have been working with me on this program for years.” Terhune notes. especially because the economy is driving it that way. So we often require older files that we obtain from the previous print vendors that are not necessarily in perfect shape for our current digital print providers. where a number of companies with long publishing experience such as composition are now adding digital asset distribution services to their portfolios. Seeing the File Format Forest In terms of file formats for John Wiley & Sons titles. is taking ‘Printed in the US’ or ‘Printed in the UK’ off of the copyright page.” Blueprint Case Studies ©2010 Outsell.” The UK follows the ultra short run model. Both models are appropriate for their markets and we use the same files and the same vendors (or their UK partners) to gain efficiencies. Wiley has approximately 12.” Terhune notes. Each group handles and manages their inventory differently. where Wiley consolidates the orders and pulls product back to the European Distribution Center for distribution to our customers. and we are now back in the process of reviewing other vendors. we’ve had to put band-aids on things just to keep the program moving forward. whereas another Wiley title with different physical characteristics and a different price point won’t meet the same criteria. Inc. and thinks that one result would have been many more titles going out of print. just remember the history of desktop publishing. or. take our text file and cover file. but they didn’t have the bandwidth to set up the system for us.” There have been plenty of times when a book file was not available or usable. “It is a mixture of Wiley-owned US and UK titles. “Each Wiley division has their own specific needs based on their product and customer mix. Terhune believes. where the title is drop-shipped to the customer. to now being completely accepted. and make minor corrections to the text or cover file – there might be a price change.“Right now. and Terhune had to secure the physical copy internally. In the US we operate in a true-POD system.
including changes and approvals. Another anticipated change by Terhune: “I haven’t had a major issue in file versioning yet. “They are writing workflow and gateways to check for any kind of possibility because they don’t want to turn any business away. • Reduced distribution center space requirements. that is really changing as digital print capabilities and quantities increase. • Improved cash flow. • No minimum quantity reprints. Managers became comfortable with not seeing proofs or waiting to give approval on POD titles. 169 . it could open that possibility.” Terhune notes. sometimes a manager will email [the digital printing vendor] customer service and ask. ‘Can you make this change on page 46?’. while others require a complete file swap-out replacement.” Much of the work needed to impose corrections and ingest title files is very similar to pre-press workflow. or managing different files. “If there is a small reprint correction.” A digital printer typically doesn’t want to deal with small changes. when the aim was simply keeping an existing title available for sale – titles that have already been produced – there wouldn’t be a lot of call for quality assurance. Terhune expects progress in small changes for GDP titles to continue. • No estimates for individual titles and no vendors to follow-up with on specific orders. but I think that as the quantities [of titles in the digital print program] grow. “For many years our program focused on titles that few cared about. • Improved customer service. says Terhune. • No POs to cut and no individual invoices to issue.” says Terhune. and takes heart from a recent conversation with one vendor who talked of their efforts to build programming to check and accept any kind of file and do any kind of correction. “Some of our vendors will do that. but there have been some other very significant benefits for Wiley from the GDP program. and that we were just keeping in print. • Reprint requests replaced by largely automated processes. however. Blueprint Case Studies ©2010 Outsell. Terhune reports. From the very beginning of the GDP program we would not allow any major reprint corrections. Inc. • Not having to tell an author the work is going out-of-print. • Minimal inventory to monitor and no more out of stock situations due to exact quantity supplied. • No bound book dates to watch. but. Terhune’s list of POD/USR benefits for the publisher includes: • Additional sales revenue: content kept available and in print.” says Terhune. where we make the change and post the new PDF. The digital printing industry is getting so competitive.” POD Benefits Pile Up “All the publishers want to get is the best quality product out of the vendors and to their customers as possible.Some digital printers are expanding their graphics and pre-press capabilities.
005 units. but it just seems to be a nightmare of royalties and tagging.” She wonders at what cost a publisher might face to go back to existing titles and tag them to accommodate the granularity required. “Cost is a big issue. “The whole ‘chunking’ idea has been talked about a lot. and conventionally printed and reprinted in 2005. but not as part of the GDP effort. She wonders at what cost a publisher might face to go back to existing titles and tag them to accommodate the granularity required. where. but I know that the whole ‘chunking’ idea has been discussed. and has enjoyed a sales uplift of 2.” states Terhune. Terhune also has impressive numbers that reflect an often-overlooked GDP benefit. Blueprint Case Studies ©2010 Outsell. One example she cites is the Comprehensive Intellectual Capital Management: Step-by-Step. of which around 900 were written-off and destroyed. Another example is a Spanish title.414 units for the past 3 years (FY). The title went into the GDP program in December of 2005. if the customer is buying an electronic book. but then maybe it is on the custom side and I’m just not close enough to it. POD titles are not returnable. The book saw slow sales in 2006.” says Terhune. and has sold 178 units in the past three fiscal years. • Reduction in shipping costs and inter-company freight. “Cost is a big issue. when it was placed in the GDP program. with a first printing of 2. the best news: sales in 2008 (FY) have been 600 units greater than in all of 2006. that customer can easily click on a button to by a print version too. The numbers of units sold through the GPD program have seen very strong growth trends over the last three years. by Nermien Al-Ali. which is title sales uplift that can occur because of improved title visibility and exposure from the distribution channels. It just seems to be a nightmare with royalties and tagging. along with 468 comp copies. and most material involved in this program is printed digitally.” says Terhune.• Product supplied in a timely manner.000 units. “I am not close enough to the Custom side of the business to know what the current challenges are. by Bárbara Mujica.” Terhune notes. but hopes they are coming. and FY 2010 looks to be on target to outstrip FY 2009’s total of 579. • No more film flat storage charges.” Terhune notes. • Time to market reduced due to file sharing. • In the US market. Flexible Printing and Custom Printing “One of the things that I would like to do and to have more resources for is to offer our customers more E+P [electronic and print] options. which published in February 2003. Milenio: Mil años de literatura española. published in August 2001. Inc. She notes that these kinds of offerings aren’t prevalent yet. 170 . Wiley does have a robust program called Wiley Custom Select. “I don’t think that it is that far along in Wiley. On the custom side of digital printing.
printing. arguably. 171 . pack.” Terhune explains.” Gilbane Conclusions Digital printing is the unsung hero of the digital book publishing revolution. such as operations for order monitoring. instead of from vendor to Wiley DC [distribution center] to wholesaler to bookstore to customer. “Publishers are still looking at titles and comparing unit cost to unit cost. The way we launched the digital printing program – because we knew that the unit costs were going to de different – is that we launched it outside the gross margin process and outside our inventory accounting system.” She notes that updated financial modeling is needed to account for additional contributions like non-returnability. and how much CO2 reduction we experience because we have [title] files in the US and the UK that we are printing more locally. just to get it up and active and not to have any one publisher hurt by that higher cost. in part because of the traditional way Wiley has looked at costs. we started quantifying how much shipping and freight we are saving. “We’ve been trying to keep our unit costs for digital printing down. and ship. Other opportunities for digital printing already being pursued by some publishers include many variations of custom publishing. We don’t expect that every publisher will pursue the benefits of digital printing for their backlist as strenuously as Wiley has with the GDP program. the real question isn’t how much cost-savings digital print can offer book publishers. Simple logistical benefits from digital printing can accrue.” reports Terhune. the present economics of digital printing make first print runs competitive in the low-to-mid thousands of units. The questions of cost savings through digital printing remain difficult to answer. as well as education and professional ancillary and supplement materials. Inc. The quality of digitally printed books can be astounding these days. Now that the company has more competitive digital print costs. and publishers adjust accounting systems to include it. “We’ve been surprised by the numbers in the US about how much CO2 we’re reducing because of file sharing and due to shipping direct to customer. especially when taking into account that cost reductions in some departments may come from adding tasks – and costs – to other areas within the publisher. such as not undertaking adequate quality assurances if a book required scanning to make the digital file. But as digital printing becomes a standard practice for book publishers. As Wiley’s GDP program shows. Wiley pulled the program back into the standard gross margin process.” which don’t get quantified.” Terhune says. and for print-optional journals. “Costs have been looked at through both the gross margin approval process and through the inventory accounting system. Nevertheless. we expect that the intuitive sense of cost-savings and additional revenue gains many have for POD will be strongly and unquestionably proven. such as using POD as a stop-gap measure before an offset reprint is finished. obsolescence. but how many different ways digital printing can both improve cost savings and add to the publisher’s bottom line. The inventory accounting system only holds the unit cost – paper. and distribution cost reduction or for savings from logistical demands of “storage. “As part of our Corporate Citizenship initiative. says Terhune. and binding. Blueprint Case Studies ©2010 Outsell.Figuring Costs… and Savings Cost savings related to digital printing hasn’t been an easy thing to quantify within Wiley. including more first printings for many books that aren’t aimed at blockbuster status. although there remain plenty of pitfalls to avoid. we see many areas for additional digital printing’s growth.
GA 30319 USA Tel: +1 800 289 5986 Fax: +1 404 648 2054 Europe. offset-quality ElectroInk (LEP) technology. Middle East. Whether incorporating HP printing technology into existing workflows. In 2002 Indigo was acquired by HP to form a Division in its Graphic Arts group. reliability. and manageability. while delivering innovative solutions for demanding commercial clients. journals. fullcolor. Indigo. HP provides infrastructure and business offerings that span from handheld devices to some of the world’s most powerful supercomputer installations. The Graphic Arts division of HP integrates printing and IT functions to deliver a solution that offers operational simplicity. founded by Benny Landa in 1977. and Africa Hewlett-Packard Company Avenue Céramique 241 6221 KX Maastricht The Netherlands Tel: +31 88 750 1723 Fax: +31 88 750 1715 Blueprint Case Studies ©2010 Outsell. HP’s Graphic Arts group brings leading quality and productivity. HP’s portfolio of digital presses offer breakthrough prices and performance for printing high-value books. 100-percent customized content at full press speed. North America Hewlett-Packard Company 1001 Summit Boulevard Mailstop 401 Atlanta. has brought 17 years of continuing innovation to the printing industry. through the invention of digital color presses. which provides a portfolio of leading solutions to the printing industry. companies can take advantage of HP’s broad portfolio of powerful digital printing solutions that lower production costs by virtually eliminating set-up costs and changeover times and accommodate printing peaks and tight deadlines. Inc. or starting from the ground up. and today HP is a technology company that operates in more than 170 countries around the world. 172 . based on Indigo’s unique. magazines and newspapers by providing high-volume.Featured Vendor Stanford University classmates Bill Hewlett and Dave Packard founded HP in 1939.
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so you have storage constraints as well. and digital asset management (DAM). though. Hachette has been using the North Plains DAM product for several years and is now expanding the use of that product line to include the TeleScope Publishing Platform (TPP). The company is owned by Hachette Livre. North Plains’ TeleScope digital asset management platform is one of the systems that falls under Bennett’s umbrella. marketing tools. online reader widgets. Hachette’s audiobooks. “It’s becoming more feasible to do so. HBG publishes under the divisions of Little. Nashville. like Amazon. From planning through production. 174 . fulfillment. Hachette Book Group was formed in 2006. Inc. the only e-book format the publisher produces. Hachette Book Group is headquartered in New York with offices in Boston. and these e-books are created at the same time as the print editions. and Hachette Digital. 150 young adult and children’s books. The company has had a record number of books on the New York Times bestseller list. and sales services to third-party publishers such as Harry N. a leader in the publishing industry. business intelligence. Challenge Matthew Bennett is Executive Director of Product Management for HBG. after Hachette Livre acquired Time Warner Book Group from Time Warner.” says Bennett. Those uncompressed files are very large. Grand Central Publishing. second largest publisher in the world and a subsidiary of Lagardère. Toronto. Orbit. however. Internal and external systems used by HBG fall into his realm of responsibility and include things such as title management. “but the bottom line is that most of the audio production companies are still working directly onto CD and not sending the raw digital files for us to ingest into a DAM. HBG uses LibreDigital. FaithWords. the industry standard for distributing metadata and images. Indiana. Brown and Company. Little Brown Books forYoung Readers. such as online ‘look inside the book’ type of widgets and other marketing services that help promote e-book content out onto the web.Hachette Book Group: Sticking to Standardization and Best Practices Hachette Book Group. and 100 audio book titles each year. are not currently managed within the North Plains DAM system. Abrams and Chronicle Books. Bennett looks across the entire publishing process from an IT perspective. and Lebanon. Center Street.” For distribution of book content. through the ONIX process. Hachette Book Group publishes approximately 650 adult books. Tennessee. Brown and Company in 1837. can trace its history back to the founding of Little. which also provides marketing components. HBG also provides distribution. a French media and communications firm. Sixty to seventy percent of HBG’s adult trade titles go straight into ePub.” Bennett notes that HBG has been using the North Plains TeleScope distribution tools to “distribute some of our art and cover images to our trading partners. Blueprint Case Studies ©2010 Outsell.
which also has core competencies in backlist data conversion. “There are some very specific processes within publishing that haven’t been dealt with well. where Adobe’s Content Server-based DRM. has emerged as an industry standard model. 175 .” Meeting the Challenge Still. since designing and building the system isn’t the “hard part. and that a number of these have not been handled well.” For specialized or commoditized services like business intelligence and digital asset management. this is all handled by LibreDigital.” recalls Bennett.” says Bennett. Making the Buy vs. in standard solutions. HBG usually leans toward building its own. however.” he says. Like other book publishers. are typically about the same.” One example of steep learning curves with dealing with the retail supply chain is asset transmission failure.” One example of bookspecific needs includes handling 100% return models that trade publishers like HBG work under. everything just started to happen together. where the challenge of building or adopting vendors’ platforms has no easy resolution. “It’s just a matter of figuring out where you want to expend your energy. “Dynamics in publishing are changing so rapidly.” “North Plains certainly has some technology components that we can consider using for digital asset distribution.” notes Bennett. The ePub titles are sold through retailers that LibreDigital distributed to. Where it gets complicated. of course. When it comes to internal process tools. Bennett says that HBG often tends to build its own solutions because in some areas “our business is very simple.“There are other benefits to our partnering with LibreDigital. scanning – digitizing physical content – and it was a faster ramp to get up and running with LibreDigital.” Everything is subject to change. Inc. such as Amazon.” The costs. and at this point. and we started to look at our infrastructure. according to Bennett. OCR. so it makes sense to do that. explains Bennett. rather than develop that capability in-house. Everyone realized that e-books would probably be here to stay.” says Bennett. If we were to do it ourselves we’d have to fully manage the process. to name just two examples. says Bennett. build analysis and typically the build comes out ahead because we do have a lot of institutional knowledge. like SAP. HBG will “buy best in breed around those things. as Bennett calls them.” says Bennett. “LibreDigital has the industry relationships and the broad distribution channels already. Bennett knows that there is a tension in the buy-versus-build struggle. Like many other trade publishers today. “You have to have the reporting and you have to know which accounts aren’t receiving what they are supposed to. “A publisher does many things a certain way and then has to adapt existing platforms. It’s always the buy vs. which is no small task for the distribution of our content. Digital rights management (DRM) isn’t part of the Hachette e-book production process. “This arrangement works well for us. but HBG continues to use an outside service for content distribution to the major e-book retailers. there are no very good industry solutions that address our needs. DRM responsibility falls to the retailers. Hachette began to wrestle with the question of how best to integrate various publishing platforms and processes. Bennett notes that “This is something we ask ourselves quite often: Is publishing so unique?” But Bennett feels that publishing does include some very specific processes. Build Bet “A few years ago. even with specific publishing-centric solutions such as those found in Firebrand Technologies or Klopotek. Blueprint Case Studies ©2010 Outsell.
although Bennett acknowledges that different publishers can have a different focus to some degree. enterprise resource planning (ERP). Bennett admits. and cleaning the source XML prior to export is a necessary part of the production process. observes Bennett. This must be done so that the XML can “flow into the rest of our process correctly. or passages in our books. etc. HBG has stood behind this decision. “Here at HBG.” asserts Bennett. For us. and Bennett. phrases.” Furthering XML-First With the exception of children’s books. “He really believes in the IT best practices around data entry.” says Bennett. “It took quite some time to unravel them. data management. unbeknownst to them in most cases.” When Time Warner acquired Little. HBG’s authors. its operation and culture. we have put a lot of time and energy into integrating our metadata. “We’re just using the existing tools available to us. it’s very important that we have systems of record for our content and the metadata associated with it. they do.” Bennett maintains that HBG has strong integration across all systems. all of Hachette’s content is created in XML before it’s composed and printed.” Blueprint Case Studies ©2010 Outsell.” explains Bennett. has “seen a lot of positive come from it. “It’s just a matter of us mapping the tags to our systems. “We certainly do integrate between our title management and ERP systems and our warehouse management system. but integration is a tough thing to quantify because it can be accomplished in a number of ways that are not always transparent to the business. “Anybody can save as or export XML. “We use an exclusively XML-first process. following to a greater or lesser degree style guides supplied by the publisher.” Bennett reports.” says Bennett. and warehouse management. Brown. “We enter data once for every one of our fields.” Of course there’s still work to be done here. Inc. Focus on Best Practices for Integration The publisher has integrated its important systems. 176 . “The company has made a global decision to standardize.In addition to Bennett’s efforts to define and deliver on best practices for integration of publishing processes. basically provide the XML by using XML-based word processors like OpenOffice or Microsoft Word. referring to some of the major acquisition activities that later helped form HBG. “We wouldn’t be in business if we didn’t. Bennett points to the work of CEO David Young coming in and standardizing the new publishing entity in title management.” reports Bennett. and it was challenging” says Bennett. There’s always some work that has to go on to correctly tag words. for one. he also sees a great value in publishing turning to XML as early in the editorial and production stage as possible. “He’s stood behind it. who notes that keeping systems like TeleScope and its home-built title management platform in sync is a top priority. to move everyone over and to change the processes and culture. and that’s important to us. and he knows that the business users may be giving up some freedom and flexibility in doing so. the two large publishers had their own warehouse and title management systems. Bennett notes. We don’t have multiple re-keying of data across our processes. single source.” Everyone at HBG must use the same systems..” says Bennett. That’s not to say that Hachette doesn’t focus on integration among other systems such as title management. That standardization flows through the integration of data and the business.
“You could spend a lot of time sitting around thinking about what you might need. “It’s more of a production activity than an IT activity. and other and related production definitions.” It goes back to the way various processes have been done in the past and how they continue to be done now. “It gets very complicated. all HBG has to do when ordering digital printing is to provide the vendor a title in a standard format—print PDF—along with a pre-defined set of specifications of trim size.” Digital Printing: No Sweat “We do POD titles. 177 . Title management is an example of an internal system that HBG decided to build in-house.” And unfortunately.” points out Bennett. or flow into InDesign to create print PDFs or some other format. such as DocBook. All title metadata is entered through it. HBG has been successful in unraveling those issues and changing the processes and the culture. “culture being at the top of the list. POD. paper. it’s difficult for industry standards organizations to keep up with that evolution. acquisitions of imprints and the systems that go along with the acquired titles give rise to difficult implementation challenges and barriers to interoperability among publishing workflows. Gilbane Conclusions Standardizing the publishing processes and strictly enforcing best practices surrounding standardization is something that has worked well for HBG. Lessons Learned Bennett considers XML standards. “[POD] is becoming increasingly easier as we create all of our content in XML and publish out to ePub. and the development of those specific to publishing to be “the kind of thing that evolves as it’s needed. title management system” that is used by all of its publishers and publishing units. including TextStream (formerly Replica Books) and Lightning Source. A Single System of Record As for metadata and tracking associated with titles. We can use that same XML file to create print PDFs and whatever specs are required. They have a “single. but he knows that there are a number of titles that Hachette otherwise doesn’t continue to print. and “half the time you get it right … or you can build what you need when you need it. HBG employs a simple solution.” says Bennett. In many cases. because of all the reasons mentioned earlier. Essentially. and to Bennett. “that’s our single system of record for all metadata. It’s really as simple as that. Blueprint Case Studies ©2010 Outsell.” Bennett reflects. it can seem that every publisher is different.” Everyone at HBG is working on this standardized system that uses required fields that must be filled in before proceeding through the process. HBG produces “core XML content” that it can convert to ePub.” explains Bennett.” says Bennett. Our ONIX feed is generated from it.” notes Bennett.” HBG uses a variety of POD vendors. but keeps on the POD list. Inc.In the end. “In a nutshell. “We went the custom route. Bennett doesn’t have an exact sense of how big POD is becoming at Hachette. home-grown.
for print and digital. video-on-demand. especially in regard to effective – and efficient – management of metadata across all its titles. The challenge to get to XML has lessened greater in just the last two years. • Supporting e-reader and other consumable formats.Yet. management. HBG has also built and uses a home-grown title management system that supports its processes. publishing automation and e-learning. and metadata. management. • Providing secure environments for selling e-content. Studio.Hachette chose to expend a lot of energy moving toward standard processes. with OpenOffice and Microsoft Word now basically being used as XML-based word processors that allow editorial and production at HBG to extract XML from the source. Blueprint Case Studies ©2010 Outsell. The company has adopted packaged software solutions. and end-to-end publishing solutions. North Plains’ TeleScope platforms. a situation in which many book publishers still find themselves. HBG’s experience with XML content in its workflows is interesting. • Uncovering and capitalizing on new distribution channels. hosted or installed. • Providing secure and centralized access to entire digital libraries. The TPP provides modular. and OnDemand. provides digital and media asset management. such as TeleScope. offer solutions for digital asset management. Featured Vendor North Plains. HBG finds itself in a very good place at the moment. distribution. content. All told. Only a couple of years back. The level of XML-first application is expected to expand the automation of editorial and production processes even further. HBG took what the author provided in whatever was the author’s format of choice. Inc. scalable and flexible design options. founded in 1994. Enterprise. end-to-end publishing solution that enables publishers to manage the entire digital publishing process. and distribution. • Streamlining processes for content creation. thanks to these systems of record that it has created and continues to stand behind. to meet some of its needs. collaboration. • Reducing production costs and time-to-market. The TeleScope suite of products include: Publishing Platform. Some of the benefits the TPP offers publishers include: • Providing a complete solution. The TeleScope Publishing Platform (TPP) is an integrated. eliminating integration efforts with other products and services. and in no little part because of its refreshingly simple view of getting to XML. broadcast automation. Professional. and archiving of digital media. allowing publishers to address specific business and workflow challenges upon which they would like to improve. 178 . The company offers centralized digital asset management (DAM) software for the production. and then took on an additional full stage of process to convert the content to XML. marketing content management.
The company serves corporate marketing departments. Corporate Headquarters North Plains Systems Inc. print and publishing companies. ON M5V 3H3 Canada 416-345-1900 http://www. Inc. 179 . including e-book production.northplains. customer services.com/ Blueprint Case Studies ©2010 Outsell. 510 Front Street West. 4th Floor Toronto.North Plains also offers training. advertising and marketing services companies. and educational and nonprofit institutions. and professional publishing services such as project delivery and digitization programs. media and entertainment companies.
solution partners. The Gilbane Group’s goal was to develop a thoroughly researched assessment of the current state of digital publishing adoption and implementation by focusing on four key questions: • What innovative applications or services are in place today that have created significant value to publishing organizations? initiatives? • How are successful organizations measuring the effectiveness of their publishing technology • What impediments are organizations and their partners facing in adopting new technologies and best practices in order to transform to a more competitive publishing company? organizations? • What role can vendors. Inc. and social media. and other firms play in helping We worked in partnership with the sponsors of our multi-client study to develop and validate answers to these questions using a combination of quantitative and qualitative methods. in a systematic manner. services. digital publishing. It is no longer a question whether publishers should embrace the internet. how our sponsors’ content platforms. we mapped the technology landscape for content-centric solutions and document our analysis. and applications are being deployed. We investigated. We gather sufficient qualitative information from the reference accounts to develop comparative case studies. and outcomes. services. we compared and contrasted the business and technology drivers among the multiple deployments across a range of organizations. tools. We began by cataloging the capabilities of our sponsors’ content technologies – assembled from a review of product data sheets and interviews with key product marketing managers. together with open-ended questions through which we gathered an experiential assessment of the projects. but rather the question is how best to do it. 180 . even as digital markets may threaten existing print-based business models. We then interviewed both the technical and business leads for projects within the reference accounts. Finally. scope of deployments. We used the questionnaire that we’ve developed to enable us to characterize the size. we identified the key business drivers and critical success factors demonstrated by the vendor-nominated customers. consumers. our insights into industry trends. In addition. and what we learned through these interviews. Appendix A: Blueprint Study Methodology ©2010 Outsell. and applications. e-commerce. Based on our wide-ranging industry expertise. tools.Appendix A: Blueprint Study Methodology Book publishers of all stripes are struggling to generate money from backlists and current content. integrators. and relied on our sponsors to arrange introductions to their key reference accounts – customers who have deployed innovative solutions using their platforms.
and solutions. competitive capabilities.and mid-level book publishing professionals for quantitative perspectives on the state of digital publishing across all seven publishing processes described in this study. Appendix A: Blueprint Study Methodology ©2010 Outsell. See Appendix B for a discussion of survey results. 181 . applications.We supplemented the overall analysis with a series of case studies. and lessons learned. describing how various reference accounts approached and solved business problems by deploying tools. We developed a web-based survey aimed at high. We wrote the case studies using a predefined template and included The Gilbane Group summary of the strengths. Inc.
when appropriate. which was visited by 1. including Book Publishing Professionals. and 105 completions at the time the data was pulled. POD . Digital Conversion (DigiConv). seven sections that reflect. Appendix B: Survey Results ©2010 Outsell. with 208 participating. E-books. via direct e-mail invitation. Digital Books and Digital Content Publishing. Publishing Brainstorm. per section. Since each question of the survey stands alone. Publishing Professionals. and a concluding section investigating a variety of goals and barriers to digital publishing. Content Strategy. STM Publishing Group. E-book Readers. and several others. • The Gilbane Group blog and Twitter postings about the survey. Tools of Change for Publishing. In addition.Appendix B: Survey Results The analyst team for A Blueprint for Book Publishing Transformation: Seven Essential Processes to ReInvent Publishing developed a research mechanism in the form of a web-based survey. including Gilbane San Francisco and BISG MIP. Respondents were directed to one of the seven process tracks depending on the specific process they noted as reflecting their main area of involvement within their book publishing company.273 individuals.Print On Demand Publishing. Inc. Comparisons of the same questions between the smaller group (those having completed the entire survey) and the larger group showed no significant differences. The survey’s targets included those responding to the survey posting to the following groups: • The Gilbane Group clients and prospect contacts drawn from among the analysts. The basic structure of the survey was an introductory section. via BISG Bulletin posting. the larger number of answers. as well as various conference announcements. one or another of the seven publishing processes as defined by the Blueprint study. • LinkedIn professional groups posting. • The membership of the Book Industry Study Group (BISG). not just those who completed all answers. but we feel that the larger pool of respondents makes the results that much more reliable. we’ve used for analysis. Other logic branching was used so that respondents would not have to see questions that their earlier answers indicated was not of relevance to them. our research partner in the study. 182 . there were a number of re-blogging and re-tweets.
We believe. and its utility will rely. on the high side of our time estimate. digital format choices. If this does not describe you. seeks to gain a clearer picture of e-book and related digital publishing efforts underway among the full spectrum of book publishers. and all participants in this survey will have full access to the full-length study through The Gilbane Group website.) web-based survey of book publishing professionals.Broadly speaking.The survey began with a qualifying description for the desired respondent. This survey. We knew this time requirement was demanding of participants. 183 . please do not take this survey. Inc. including areas such as royalties. Appendix B: Survey Results provides additional background about the survey for readers wishing to understand the basis for statistical validity and to judge soundness of the findings. rather. A Blueprint for Book Publishing Transformation: Seven Essential Systems to Re-Invent Publishing is a professional education effort. with only about 25% of visitors to the introduction message going on to participate in the survey. Inc. on the active and open participation of the book professionals on the front lines of the digital transformation of books. suggesting that there were no particularly troublesome questions causing respondent kick-out. that it was the time demand of the survey that probably led to people stopping before all questions were considered. Thank you for participating in The Gilbane Group (a division of Outsell. The study will be published in June 2010. Indeed. Furthermore. Appendix B: Survey Results ©2010 Outsell. This survey is one of the research mechanisms for our upcoming study A Blueprint for Book Publishing Transformation: Seven Essential Processes to Re-Invent Publishing. which will take most participants between 12-to-18 minutes to complete. the average completion time was 18 minutes. but the drop-out analysis shows that many of those participating answers most questions. Subsequent drop-out analysis shows questions throughout the survey being evenly represented as drop-out points right through until near the very end. in large part. the analyst team at The Gilbane Group seeks to identify a number of “pain points” or barriers encountered by book publishers when it comes to developing or expanding digital publishing programs. according to our interpretation of view/participate numbers. This message proved successful in its intention to support appropriate qualified participation. this appendix provides the results of specific questions that may not otherwise be specifically cited in the body of the Blueprint study. providing this survey with a very significant number of respondents. as follows: Please note: This survey is for high. Furthermore. along with our interpretation and analysis. and distribution problems.and mid-level book publishing professionals.
• Size of book publishing company (print titles). • Type of digital publishing undertaken at the book publishing company. • Role of respondent within book publishing company. • Type of book publishing company (segment). we hoped to gain deeper insight on how book publishing views its level of activity in regard to e-books and digital publishing more broadly. The intents of this section were several. and specifically to capture some sense of which segments of book publishing were providing respondents. 184 .Introductory Section of Survey The introductory section sought to capture the following information: • Type of respondent. • Size of book publishing company (e-book titles). • Level of use of digital rights management (DRM) by the book publishing company. Inc. The other. First. Appendix B: Survey Results ©2010 Outsell. very practical purpose was to force self-identification by the respondents in terms of the publishing process. • Publishing process involvement of the respondent.
Promotion and marketing was the actual third process category represented in significant numbers. outside of these aspects in planning and editorial and production. Appendix B: Survey Results ©2010 Outsell. • Distribution and Fulfillment processes are. identify more with editorial processes. respectively. as either planning or editorial and production. • Editorial and production.” and “Distribution and Fulfillment” were too low to provide a statistically significant result. to the concluding section of the survey. We are not surprised that planning and editorial and production provided the lion’s share of respondents. shown in Figure 51. respondents were either directed to one of the seven publishing processes sections. judging from the “Other” text entries. if the respondent noted that he or she was not directly involved in digital publishing at his or her book publishing company.” “Sales and Licensing. and except where such topics were addressed within the introduction section or the concluding section discussing goals and barriers. • Rights and Royalties and Sales and Licensing book publishing professionals. while e-books and digital publishing generally are • Promotion and Marketing processes. but. • Manufacturing is a very print-centric process. the results are not reported or used. at 34% and 29%. The respondent numbers for publishing processes “Rights and Royalties.Publishing Processes Sections At the close of the first section of the survey. Inc.” “Manufacturing. Most of the respondents self-selected. • Marketing and promotion. largely being handled by supply chain partners. are back-office focused. The seven publishing processes were as follows: • Planning.” Text entries revealed that the “Other” category was mostly planning and editorial and production by other names. content transform processes similar to other production responsibilities. Our thinking is as follows: Most book publishing professionals currently involved in e-book efforts come from these two processes. or. • Manufacturing. were fairly well-represented among the respondents. in these early days of e-book and digital publishing. • Distribution and fulfillment. • Sales and licensing. while the third largest category was “Other. 185 . • Rights and royalties.
5% Source: Gilbane Group Publishing Survey.7% Source: Gilbane Group Publishing Survey. other C-level.6% 17. Reproduction strictly prohibited.8% 39. 186 . at 17%. but it is interesting to note that “Director or Manager of Digital Publishing” itself is strongly represented. Figure 52. the majority of respondents come from small. Planning Processes CEO.Figure 51.1% 1.000 More than 1. Respondents’ Self-Identification with Specific Publishing Process Publishing program planning Editorial and production Promotion and marketing Sales and licensing Rights and royalties Manufacturing Distribution and fulfillment Other 3.000+ titles) are fairly well-represented.1% 18.000 6. Reproduction strictly prohibited.8% 16.4% 33. Inc.1% 1.2% 2. Inc. July 2010 Question 7 "Which one of the following book publishing processes best describes your involvement within the book publishing company?" Base = 95 ©2010 Outsell. Inc.4% 19. big book publishers (1. July 2010 Question 2 "How many print titles did your company (include all imprints) publish in 2009? " Base = 167 ©2010 Outsell.6% 28. As Figure 52 shows. as shown in Figure 53. This suggests several things to us: Appendix B: Survey Results ©2010 Outsell.9% 11. or Publisher make up about half of the Planning processes respondents.and mid-size publishers. Respondents’ Identification of Size of E-Book List Less than 50 Less than 200 Less than 500 Less than 1.
• The strong showing for “Director or Manager of Digital Publishing” suggests many large book Figure 53. along with custom-developed software from title planning purposes. Inc. The question of publishing business platforms we sought to answer. We were very interested to learn when digital publishing is being planned by book publishers. but “I don’t know” and “Other” were the big winners.1% 2. Great Plains.4% Source: Gilbane Group Publishing Survey. even at large book publishing companies. akin to how book publishers have always treated print projects. but the survey – supported by what we heard through our many interviews – shows that the book publishing industry has no well. CTO. The other half use a variety of custom-developed and general ERP (e. CMO or other C-level executive Publisher Director or Manager of Digital Publishing CEO or President Editorial Director Acquisitions or Senior Editor Product Director or Manager Information or Systems Architect Business Analyst Marketing Director Other 6. 187 .1% 4.0% 2.PL "Which one position best def ines your role within your company? " Base = 49 ©2010 Outsell. and now we believe it.1% 4. publishing companies responded to the survey.g. with “none” and “custom systems” the main entries filled in. and ERP systems. as this was selected by about half of the respondents. Inc.0% 10. and we found many we expected.and clearly-established tools sets as yet.4% 18.. royalty. Position Title Breakout for Planning CFO.4% 18. We were curious to try to quantify title information management. (Question: “Are digital editions considered at the stage of title planning and acquisition?”) Appendix B: Survey Results ©2010 Outsell.1% 4. Oracle.• Interest is high regarding e-books and digital publishing. July 2010 Question 8 .2% 10. We kept hearing about Microsoft Office being used as planning platform. but also across different levels of book publishing professionals. which suggests to us that book publishers are moving away from an early reactive stance regarding e-books.2% 20. Twothirds of respondents report that digital publishing titles are being considered right from planning and acquisition. Reproduction strictly prohibited. SAP. and we did learn that a healthy majority of book publishers are now thinking about digital titles very early in the planning processes. Microsoft Dynamics ERP) or title information management (TIM) platforms.
but how many are now planning only digital titles? A little more than a quarter of book publishing respondents noted that digital-only titles are published. 188 . shown in Figure 54.1% 4. but wonder how much of the current digital-only publishing today is from the education publishing segment. Book publishers are planning digital versions right along with the print titles.1% 4. VP or other senior positions in editorial or production.1% 4. Position Title Breakout for Editorial and Production CFO. CMO or other C-level executive Publisher Director or Manager of Digital Publishing CEO or President Editorial Director Acquisitions or Senior Editor Product Director or Manager Information or Systems Architect Business Analyst Marketing Director Other 6.4% 18.We also wanted to learn if the planning for digital publishing was now part of the planning cycle of the print editions.0% 10. Figure 54. but about 75% reported that digital-only titles are rarely or never undertaken. Appendix B: Survey Results ©2010 Outsell. and only about 10% use content management systems to control asset access.1% 2.4% 18. apparently.2% 10. Digital asset management (DAM) is a good idea. but almost 30% still rely on file management. Inc. July 2010 Question 16 . We expect to see more digital-only publishing in the years ahead. which is less than half the number using custom solutions. CTO.2% 20.EDPR "Which one position best def ines your role within your company? (Check only one)" Base = 27 ©2010 Outsell. the answer actually re-enforces the state of digital publishing being already well-integrated with the overall publishing program at many book publishers. close to half of book publishers responding to the survey sometimes or always handle digital editions post-print edition. but not. with online materials. Only about 40% of respondents claim DAM usage at their book publishing company. Inc. were among the respondent categories scoring big. Still. Editorial and Production Processes Publishers. a well-established one among book publishers. Reproduction strictly prohibited.4% Source: Gilbane Group Publishing Survey. and senior-level editors and directors and managers of digital production.0% 2. While this could be construed as countering the previous question.
Book publishers across all segments have been using outsource services for many years. and if more evidence is needed. Book publishers use outside services for e-books less than for print. Documentum (EMC) and OpenText tied with “I don’t know. but it was equal to “Other”. and a little bit of content management systems seem to be how the majority of book publishers’ editorial and production processes handle production asset management of storage. those who admitted to DAM use cited MediaBank.” and the many rest almost didn’t register at all. file management platforms. since conversion represents something of a blackbox technology that individual book publishers aren’t likely to keep current and developing as well as specialist outsource services. organization. from Wave Corporation. it would seem. and revision control. and quality assurance even more so. 189 . Inc. especially as staffing budget constraints became unavoidable. the activity spans most parts of the editorial and production processes. but the big exception is for “title/document conversion. as the leader. Appendix B: Survey Results ©2010 Outsell. and project management stays in-house to some great degree. and for print-related activity. Another factor to consider is that some supply chain partners to book publishers handle e-book transformation for the publishers. workflow.DAM’s day is yet to come. Less than 3% of respondents noted that their companies don’t use outsource services at all. The outsourcing and off-shoring service sectors have greatly expanded. Custom systems developed in-house. in effect cutting out the outsource vendors.” not surprisingly.
• Book publishers’ own sense of activity regarding e-books and digital publishing and their expectations regarding growth of e-books and digital publishing activity. 190 . with non-e-book types of digital publishing. publishers.Trans-Publishing Processes: Goals and Barriers to Digital Publishing In the final section of the survey. and 4 for graphs showing results on “e-book-specific” gross revenue shares. 3.) Is the small shift toward higher revenue shown in Figure 55 reflecting higher education publishing’s growth in online learning environments. adding to the overall revenue picture. that is just a guess. Appendix B: Survey Results ©2010 Outsell. and 34% bringing in 5% or less revenue. or professional and STM online content offerings? Makes sense. • Barriers or “pain points” to e-books and digital publishing activity as identified by book • Expectations and business drivers for e-books and digital publishing activity as identified by book There are two main conclusions to draw from revenue-sizing answers about current conditions. We suspect that the small shift toward improved revenue shares from digital publishing may represent education publishers. The second finding is that the “e-book-specific” and more general “digital publishing” breakouts by revenue share are very similar. of whom a number of very large publishers have moved into online learning environments in big ways. However. But. with about 80% of respondents reporting that their book publishing company makes 15% or less from the digital efforts today. but it is only a theory. The first is that revenue from both e-books specifically and digital publishing generally remains modest. we set ambitious goals. and to see if these are seen by book publishers to be two distinct endeavors. publishers. including: • Current thinking about e-book and digital publishing. suggesting that most respondents don’t perceive significant differences between e-books and digital publishing. Inc. 41% of publishers’ revenue from digital publishing to account for 25% or more of gross revenues in five years’ time. (See Figures 2. really.
of overall digital publishing activities at your book publisher in f ive years’ time?" Base = 104 ©2010 Outsell. shows pretty similar responses for e-book-specific and digital publishing general versions.7% 24. Digital Publishing Gross Revenue Percentages Today There is no revenue from digital publishing activities Less than 5% of gross revenues are from digital publishing activities Less than 15% of gross revenues are from digital publishing activities Less than 25% of gross revenues are from digital publishing activities More than 25% of gross revenues are from digital publishing activities I don’t know 6. Inc.3% 41.4% 33. Reproduction strictly prohibited.1% 11. July 2010 Question 69 . measured as a percentage of overall gross revenue.7% 1. When it comes to digital publishing five years into the future. measured as a percentage of overall gross revenue. Inc. Inc.2% Source: Gilbane Group Publishing Survey.0% 16.3% Source: Gilbane Group Publishing Survey.5% 13. almost without exception book publishers expect some revenue. 191 .Figure 55.GB Q "What is the current level of activity.9% 7. Digital Publishing Gross Revenue Percentage Projections in Five Years There is no revenue from digital publishing activities Less than 5% of gross revenues are from digital publishing activities Less than 15% of gross revenues are from digital publishing activities Less than 25% of gross revenues are from digital publishing activities More than 25% of gross revenues are from digital publishing activities I don’t know 8. July 2010 Question 71 . shown in Figure 56.1% 23. and over 40% expect at least a quarter of their company’s gross revenue to come from digital publishing. Appendix B: Survey Results ©2010 Outsell. the same questions asked about what will be the revenue contribution in five years. of overall digital publishing activities at your book publisher?" Base = 107 ©2010 Outsell. Reproduction strictly prohibited. Figure 56.6% 12. Like the current snapshot of e-book and digital publishing revenue.GB Q "What is the predicted level of activity.
Distribution and Fulfillment Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell.com Phone: 703-352-0001 Business Description: Aptara is a worldwide company that operates four divisions of an electronic content transformation service. For more than 20 years. and device manufacturers are driving innovation across the content production and publishing industries. Target Publishing Processes: Editorial and Production. and early-generation electronic content into updated formats. microfilm. and print – Aptara continues to help leading global enterprises unlock new top-line revenue growth in an evolving digital. information aggregators.Appendix C: Blueprint Sponsors and Vision Statements Aptara: Driving Digital Innovation in Publishing Aptara helps content publishers harness the rapid emergence of new media for a competitive advantage. PCs. government agencies. to tablets. and major corporations. Falls Church. Aptara provides book and journal services. our content development capabilities and technology innovations have helped publishers move to world-class digital content production for highly efficient multichannel publishing. conversion and technology services to publishers. It delivers technologically advanced and integrated content transformation solutions that enable customers to uncover new digital revenue opportunities and turn static data into digital content. libraries. professional societies. VA 22042 URL: www. Aptara Address: 3110 Fairview Park Drive.and mobile-centric content marketplace. distributors. Aptara converts paper. Taking source content from any format and transforming it for distribution through any medium – from e-readers and smart phones. Suite 900. Aptara’s deep relationships with major publishers. Inc.aptaracorp. As a progressive industry advocate and thought-leader. universities. 192 .
Suite 900. manufacturers. BISG has been working on behalf of its diverse membership of publishers.bisg. Book Industry Study Group (BISG) Address: 370 Lexington Ave. and best practices.BISG: Informing and Empowering the Book Industry Book Industry Study Group is creating a more informed. NY 10017 URL: www. and others involved in both print and digital publishing to create a more informed. New York. empowered. best practices. 193 . BISG’s vision is to become the book industry leadership organization in a time of great transformation by helping to build and support a new industry network enabling new opportunities for profitable growth. Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. Inc. For over 30 years. retailers. empowered and efficient book industry supply chain for both physical and digital products. BISG is committed to the development of effective industry-wide standards. distributors.. librarians. wholesalers.org E-mail: info@bisg. BISG actively promotes book industry standards and best practices while providing a unique forum for industry professional to collectively address issues affecting the efficiency and effectiveness of the US book trade. and events that enhance relationships between trading partners. research. research. and efficient book industry supply chain for both physical and digital products.org Phone: 646-336-7141 Business Description: The Book Industry Study Group (BISG) is the leading US book trade association for supply chain standards.
inventory. Inc. 194 . In an age when the publishing industry is undergoing major changes. new challenges and opportunities emerge for all industry players. are the core of end-to-end printing solutions that integrate best of breed partner solutions. HP Indigo W7200 Digital Press Catering to these needs. such as custom publishing. We custom tailor solutions to the business and operational needs of our customers and their customers. while also mitigating their environmental impact. such as meeting market demand for fast lead-time and for broad title availability – capturing the long-tail opportunity. And it facilitates capturing new business opportunities. We leverage our innovation and leadership culture to drive our customers’ business growth and market development. We work closely with our customers to continue to address the evolving business needs and to tap market opportunities.Hewlett-Packard Company: Imaging and Printing Business Hewlett-Packard’s Imaging and Printing Business leads the publishing industry through a transforming market. Establishing strategic partnerships with our customers is the vehicle driving joint business growth for our customers. providing books with publishing industry quality and digital printing versatility. These drive digital book printing as one of the key strategies adopted by industry players to improve turnover and profitability. HP has established a best in class portfolio of digital book printing solutions. and more. revolutionary HP technologies. Digital printing is instrumental in addressing the increasing impact of traditional industry inefficiencies. It enables industry players to leverage emerging needs. such as returns. personalized books. Innovative. authors and readers. and excessive printing. enveloped and supported by the wider HP’s technology innovation. their customers and us. software and IT infrastructure. including publishers and printers. HP T300 Color Inkjet Web Press Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. These endto-end solutions are the platform facilitating and driving book publishing in the digital age. and supports industry players in capturing new business opportunities in a changing world. distributors and retailers. through solutions addressing the needs of all industry players. based on HP Inkjet and Indigo ElectroInk technologies.
enterprise information technology infrastructure. Inc. small. including enterprise storage and server technology. including infrastructure technology and business process outsourcing. application development and support services. and large enterprises. – Glen Hopkins. including customers in the government. Global Media & Solutions Business. and imaging and printing-related products and services. technology support and maintenance. Palo Alto. Continuing to support our customers in their business growth. networking products and resources. CA 94304 URL: www. we increasingly drive market development in a transforming publishing world. Hewlett-Packard Hewlett-Packard Company (HP) Address: 3000 Hanover Street. delivering quality output with strong business partnership. and software that optimizes business technology investments. and services to individual consumers.com Phone: 650-857-1501 Business Description: Hewlett-Packard Company (HP) is a global provider of products. and consulting and integration services.hp. Target publishing process: Manufacturing Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. The Company’s offerings span multi-vendor customer services. health and education sectors. personal computing and other access devices. software. technologies. Industry leaders and game changers have identified HP as their partner for growth. 195 . solutions. VP/GM Printing Technology Platforms.Our solutions have already been adopted as a key growth engine by publishing market leaders – publishers and printers alike.and medium-sized businesses (SMBs).
Boston. or to read the award-winning Kellblog.marklogic. MarkLogic Server. Target Publishing Processes: Editorial and Production.marklogic. and Frankfurt. such as digital asset distribution. an XML server to store. vertical content delivery.com Phone: 650-655-2300 Business Description: Mark Logic Corporation provides information access and delivery solutions for the acceleration and creation of content applications. Discover. California with field offices in New York. 196 . London. Suite 200. Based on patented innovations. to download a trial version. Inc. Austin. the development of the company’s groundbreaking product.MarkLogic: Revolutionizing the Way Today’s Enterprises Consolidate. MarkLogic is headquartered in San Carlos. database management systems. Washington. written by MarkLogic CEO Dave Kellogg. search. The increasing volume and variety of information that enterprises have to manage required a radically new approach. Word. CA 94070 URL: www. go to www. custom publishing. It offers MarkLogic Server. the company is led by pioneers in search engine technologies. navigate. who saw that traditional ways of managing information using relational databases and search applications were no longer sufficient.com. and MarkLogic toolkits for the integration of Microsoft Office PowerPoint. San Carlos. MarkLogic Address: 999 Skyway Road. manage. and support services. government and financial services to develop and deploy rich information applications at a fraction of the time and cost as compared with conventional approaches. training. and SharePoint. MarkLogic Server enables customers in industries including media. Distribution and Fulfillment Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. Hence. enrich. The company is privately held with investors Sequoia Capital and Tenaya Capital. and business intelligence. For more information. and Distribute Information Founded in 2003. The company also provides consulting services. and deliver content. Excel.
video-on-demand. ON M5V 3H3.com Phone: 416-345-1900 Business Description: North Plains provides digital asset management solutions. It also offers professional services. Toronto. and archiving of media content. advertising and marketing services companies. 197 . and customer services. management.northplains.North Plains Systems Corporation North Plains Systems Corporation Address: 510 Front Street West. broadcast automation. training.com E-mail: contact@northplains. and educational and nonprofit institutions. media and entertainment companies. distribution. The company's TeleScope application platform offers on-demand solutions for digital asset management. Canada URL: www. It offers solutions for the production. and e-learning. The company serves corporate marketing departments. Distribution and Fulfillment Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. marketing content management. publishing automation. 4th Floor. Target Publishing Processes: Editorial and Production. Inc. print and publishing companies.
Océ focuses its extensive experience. Based in Boca Raton. combine and edit multiple PDF files. impose pages on the fly. whether a book printer opts for cutsheet or continuous feed technology and perfect binding or any other type of binding. or via e-mail or CDs. the company helping them drive efficiency is Océ. the Océ Production Printing Systems division provides production-class solutions for graphic arts print providers. Océ PRISMA software simplifies book production. intranet. software. together with an unparalleled emphasis on customer satisfaction. and assets on integrating the components customers need to streamline their document production. Océ can configure a solution that makes the best use of their investment. Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. They can scan hard copy originals. Production Printing Systems: Delivering Productivity across the Enterprise As the offset-to-digital migration redefines the book publishing industry and publishers and printers transform the supply chain. returns. and accept print files from non-Océ workflows and printers. Océ digital book solutions encompass everything from end-to-end digital book factories that accept plain paper at one end and produce fully finished books at the other to single-system continuous feed and cutsheet printers that produce book blocks for near-line or offline finishing. more than half have Océ solutions as part of their digital platforms. Florida.Océ North America. field-upgradeability. guarantee front-to-back registration. Océ hardware. With Océ PRISMA® pre-press and workflow software. With Océ technology. 198 . Today. using Océ continuous feed and cutsheet digital systems to print millions of books per year. Inc. Our organization proudly combines a heritage of highly robust products and leadership in production printing with a long-standing focus on innovation. offering unparalleled workflow advantages and the resources they need to expand market opportunities. enabling better control. service bureaus and production print facilities in complex corporate and commercial markets. application versatility. scalability. investment protection and environmental stewardship. and cost-effective performance that define production class. From job ticketing to pre-press document preparation. And for more and more book printers. And when it comes to finishing. direct mail facilities. network. eliminate hard copy proofs. resources. Océ has become a leader in the digital book printing market. efficiency and quality. a “built-to-last” approach and continuing innovation set Océ apart as an undisputed leader in the digital book printing and publishing industry. books can be printed on demand as orders come in based on a sell-then-print model or in shorter runs – before orders are placed – minimizing risks of overprinting. and professional services deliver the rock-solid reliability. the list continues to grow as book printers and publishers realize that they can put a digital business model in place quickly to generate tremendous returns. These key advantages. and remaindering. Of the top 20 digital book manufacturers. management and printing requirements. book printers can receive and accept jobs over the web.
Boca Raton. consulting.oceusa. Supporting the workflow solutions are Océ digital printers and scanners. books. Inc. Target Publishing Processes: Manufacturing Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. Océ also offers a wide range of display graphics.com Phone: 800-523-5444 Business Description: Océ Printing Systems provides digital production printing and document management solutions. The company's solutions are based on its advanced software applications that deliver documents and data over internal networks and the internet to printing devices and archives locally and throughout the world. It engages in the production. The company offers transaction documents solutions.Océ North America Production Printing Systems Address: 5600 Broken Sound Boulevard. as well as digital publishing services of manuals. FL 33487 URL: www. considered to be among the most reliable and productive in the world. and service of printers. 199 . and newspapers. and outsourcing solutions. sale.
We began as a niche consulting group working with STM publishers. 200 . RSuite allows a publisher to address the pain points within its publishing process quickly by leveraging the robust workflow which includes both automated (out-of-the-box) action handlers and manual review tasks. and project and program management services. however.) and provide publishers a view of that content via reporting. All trying to improve efficiencies and eliminating barriers to publishing and delivering content to the world market. But it’s not only the technology that enables change. PDF. Inc. and technical publishers. Word files. which is critical for success. media companies. workflow. So we built one. Publishers have traditionally struggled with the ability to store and find both in-progress and finished products. it is also the people and processes that manage technology. many publishers have integrated best-in-class third party editorial and composition tools to meet their end-to-end publishing system needs. and delivery of content. RSuite is designed to manage any content (XML. Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. Workflows can be quickly setup and updated to shorten time-to-market activities. images. Really Strategies has been able to serve a broad range of publishers. workflow re-engineering. publishers are able to re-use and repurpose content for new product development and licensing opportunities.Really Strategies. etc. search. RSuite is the only content management system built specifically and exclusively for publishers. Really Strategies has worked with publishers to bring strategy. Inc. production. and technology together. we recognized there was no product on the market dedicated to the specific needs of publishers. and many other features. By focusing on publishers needs. content management analysis. content. government organizations. with RSuite’s browse and search capabilities. providing XML/DTD/ metadata modeling services. Having built a series of custom content management systems (CMS) for customers.: Eliminating Barriers for Publishers to Create and Deliver Content to the World Market For 10 years. Because of the flexibility of design and ease of extending RSuite. At the turn of the century we recognized XML as the primary building block for publishers to streamline the management.
The company’s solutions and services include XML editorial tools.g. architect. DocZone has provided a flexible toolset while being able to adapt to varying publishing needs of technical publishers. Distribution and Fulfillment Appendix C: Blueprint Sponsors and Vision Statements ©2010 Outsell. Having a centralized end-to-end publishing platform has allowed the technical publishers to focus on the content rather than managing the technology that managed their content. 201 . re-use. and editorial and production systems. XML repositories. DTD and schema development. as well as RSuite CMS. content. DocZone has proven to eliminate barriers to allow technical publishers to create and deliver content more efficiently to the world market. helps publishers.com Phone: 610-631-6770 Business Description: Really Strategies. Inherent in the technical publishing process is the need to publish to many output formats (e. and distribution of XML. Today DocZone serves many Fortune 1000 companies to efficiently manage their technical publishing program. media files. technology evaluation. management. and technology together to analyze. media companies. and other content-centric companies to plan and implement content solutions and systems. and marketing material. Suite 213.reallysi. – Barry Bealer. and implement appropriate tools and technologies. PA 19403 URL: www. HTML. Inc. Inc.com E-mail: info@reallysi. CEO and Co-Founder Really Strategies. and other document formats.In June 2009 Really Strategies acquired DocZone. a SaaS XML CMS for technical publishers. PDF. and electronic product development strategy.. training documents. Address: 2570 Boulevard of the Generals. Target Publishing Processes: Editorial and Production. as well as workflow reengineering. Technical publishers traditionally need to create and manage a series of specifications. It also offers consulting and software as a service services. content management systems. a content management system that facilitates the creation. Ease of use is the theme behind DocZone and any technical publisher can be up and running in days. Audubon. ePub) which is an automated step within DocZone and is a byproduct of the publishing process rather than an afterthought and difficult workflow step. functional and technical requirements development. Inc. It helps to bring strategy.
Inc. insurance. provides information technology consulting services.com. Iselin. It also licenses its technology to hardware manufacturers. independent software vendors (ISVs). delivering. The Company offers a line of creative. 202 . and OEMs. San Jose. original equipment manufacturers. The company also provides technology practices. manufacturing. and offers integrated software solutions to businesses of all sizes.adobe. web-enablement of legacy applications. and ecommerce services.aequor. re-engineering and migration. and engaging with content and experiences across multiple operating systems. systems integrators.adobe. and service providers. content management. consumers. and retail. Rights and Royalties. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. maintenance and support. banking and financial services. telecom. and mobile software and services used by creative professionals. including open source. and application integration services.com Phone: 732-494-4999 Business Description: Aequor Technologies. Inc. devices. such as B-to-B. digital media. software testing. CA 95110 URL: www. software developers. business.Appendix D: Digital Book Publishing Industry Directory Adobe Address: 345 Park Avenue. Ste 500. and business intelligence/data warehousing services. life science and healthcare. website personalization. web. Target Publishing Processes: Editorial and Production. In addition. and media. and security and compliance practice. Target markets include media and publishing. public sector and government. Inc. It distributes its products through a network of distributors. managing. Rights and Royalties. developers. Distribution and Fulfillment Aequor Technologies. It offers software application services. Target Publishing Processes: Editorial and Production. knowledge workers. systems re-engineering. and enterprises for creating. electronic bill presentment and payment. NJ 08830 URL: www.com E-mail: info@aequor. it offers contact management and technical evaluation services. value-added resellers (VARs). Address: 33 Wood Ave S.com Phone: 408-536-6000. systems migration and upgradation. such as software development. 800-833-6687 Business Description: Adobe Systems Incorporated (Adobe) is a diversified software company. direct to end users and through its own website at www. as well as engagement models.
It also produces journals and directories.Amazon. the company offers co-branded credit card programs. In addition. amazon. and tools.com Phone: 206-266-1000 Business Description: Amazon. and baby. and comprehensive publishing services.com Address: 1200 12th Avenue South Suite 1200. amazon. home and garden. Manufacturing. Its vast experience in publishing includes work on college textbooks.co. health and beauty.com Phone: 781-547-5980 Business Description: Appingo offers complete production service for publishers. Its product categories include books. Seattle. shoes. and games.appingo. It also offers programs that enable seller customers to sell their products on its websites and their own branded websites. WA 98144-2734 URL: www. Inc. The company serves its consumer customers through its retail websites and focuses on selection. toys. technical composition. which provides access to technology infrastructure that developers can use to enable virtually any type of business. Distribution and Fulfillment Appingo Address: 333 Moody Street. Target Publishing Processes: Editorial and Production. grocery. music. apparel. Inc. information graphics. and instructional materials of all kinds. MA 02453 URL: www. and professional journals. amazon. and convenience. teacher supplements. rights finalization. sports and outdoors.amazon. digital downloads.cn. Further.fr.uk. Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and amazon. 203 . Appingo's services include project management.com E-mail: info@appingo. kindergarten through twelfth grade primers and ancillary materials.com. price. and other marketing and promotional services. The company operates various retail websites including amazon. the company serves developer customers through Amazon Web Services.com. auto. amazon. amazon. Waltham. photo research.de. movies. electronics and computers.co. operates as an online retailer in North America and internationally. workbooks. it manufactures and sells the Kindle e-reader. Suite 201. Target Publishing Processes: Promotion and Marketing. and industrial. kids.ca. Additionally. custom magazines. and jewelry. fulfillment.jp. such as online advertising.
professional societies. libraries. conversion and technology services to publishers. resellers. and various other accessories and peripherals through its online and retail stores. Target Publishing Processes: Editorial and Production. 204 . speakers. In addition. and valueadded resellers. Cupertino. information aggregators. Inc. universities. designs. It delivers technologically advanced and integrated content transformation solutions that enable customers to uncover new digital revenue opportunities and turn static data into digital content. Suite 900. and portable digital music and video players. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. mobile communication devices.com E-mail: media. Falls Church.com Phone: 408-996-1010 Business Description: Apple Inc.aptaracorp. VA 22042 URL: www. and networking solutions. printers. direct sales force.Apple Address: 1 Infinite Loop. and iPod compatible products. services. iPhone. microfilm. The company sells its products worldwide through its online stores. as well as sells various related software. and digital content and applications through the iTunes Store. and early-generation electronic content into updated formats. manufactures. Target Publishing Processes: Distribution and Fulfillment Aptara Address: 3110 Fairview Park Drive.. together with subsidiaries. Aptara converts paper. storage devices.com Phone: 703-352-0001 Business Description: Aptara is a worldwide company that operates four divisions of an electronic content transformation service. CA 95014 URL: www. third-party wholesalers. retail stores. government agencies. and major corporations. including application software. peripherals.help@apple. and markets personal computers. headphones. Aptara provides book and journal services.apple. it sells various third-party Macintosh.
com Phone: 617-527-9999 Business Description: Argosy Publishing is engaged in typesetting for the printing trade. It offers text monitoring. Target Publishing Processes: Sales and Licensing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and graphic design and publishing and printing of books. and video. Target markets include publishers and distributors of digital content. a technology that enables publishers to quantify the audience viewing publisher content off their destination site. which is used to identify new sales leads and revenue-sharing opportunities. Suite 100. Redwood City.argosypublishing.com Phone: 888-300-9114 Business Description: Attributor. Distribution and Fulfillment Attributor Address: 1775 Woodside Road. Newton. including text. Target Publishing Processes: Editorial and Production.attributor. provides a web-wide content tracking and monetization platform that enables publishers to build value with their content wherever it appears on the internet. image monitoring and monetization that finds copies of the client images across the web and discover new syndication opportunities. commercial art. derive links. Inc.com E-mail: sales@argosypublishing. monitor licensed uses. and better search engine placement. 205 . and video monitoring that supports various types of content. images. MA 02464-1493 URL: www. The company also offers TrueAudience.Argosy Publishing Address: 109 Oak St Ste 3. CA 94061 URL: www. Inc.
media relations. It helps authors to publish. The company also develops a publishing services platform that provides small and medium-sized publishers the flexibility and speed-to-market advantages. Inc. provides software. Promotion and Marketing.Atypon Systems. Editorial and Production. Target Publishing Processes: Planning. Target markets include commercial information providers. Santa Clara. and enables information providers to offer users the linking functionality of HTML. authorization. including publicity. Inc. accounting. Atypon Link. The company also provides author marketing products and services. and university presses. and sell their books.atypon. integrate production workflow.com Phone: 812-339-6000 Business Description: Author Solutions. (ASI) Address: 1663 Liberty Drive Suite 200. promote. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. product segmentation. operates as a book publishing company. a hosted e-publishing solution that helps clients in managing the process of delivering and managing content online. 206 . Distribution and Fulfillment Author Solutions.authorsolutions. Inc. a website with shopping cart. and CRM capability. Manufacturing. Its platform includes an automated front office with publishing rules baked in. and live event opportunities. Inc. and PDFplus. CA 95054 URL: www. which includes RightAccess that provides authentication. and RightCommerce. IN 47403 URL: www. and delegated administration features for various types of digital goods and services. Suite 510. Address: 5201 Great America Parkway. Sales and Licensing. and systems development solutions to the information industry. Promotion and Marketing. a hosting and delivery platform that offers an outsourced e-publishing service for publishers. Target Publishing Processes: Rights and Royalties. which embeds reference links within PDFs. Inc. not-for-profit information providers. The company also offers eRights suite of products. online services. Rights and Royalties. Its products include Atypon Premium. hosting. Bloomington. file management.com Phone: 408-988-1240 Business Description: Atypon Systems. which allows companies to implement multiple pricing models and reach customers at various stages of the sales cycle.
com E-mail: avatar@littlejohnllp. London E14 4HD UK URL: www. sales. marketing. based in London. Target Publishing Processes: Editorial and Production AVATAR Address: 1 Westferry Circus. and service.com Phone: 020 7516 2200 Business Description: AVATAR is a fully integrated. module based business management system. It delivers industry-specific solutions that reduce business process cycle time from initial collaboration through design. legal review. one of the UK's top 30 firms of chartered accountants. San Jose. Inc. content and processes to minimize business risk and sustain lower costs of ownership. CA 95134 URL: www. IT.avatar-software. It has been developed and is supported by Littlejohn. specifically designed to meet the evolving needs of publishers and distributors. 207 .Autonomy Interwoven Address: 160 East Tasman Drive. Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.interwoven.com Phone: 408-774-2000 Business Description: Autonomy Interwoven provides enterprise content management solutions for business and enables organizations to unify people. Canary Wharf. production.
Sales and Licensing.com E-mail: support@aysling. Target Publishing Processes: Editorial and Production Azurn/Value Chain International Limited Address: 6/1632 High Street. procurement systems. more efficiently. and print media. aggregate. This allows both traditional and non-traditional publishers to plan. and with less expense. 208 . Australia URL: www. and Drupal’s open-source WCM system. Target Publishing Processes: Editorial and Production. and develop a secure and transparent learning environment. and deliver content to their audience faster. and distribute information. report. such as ecommerce sites. helps educators communicate. repurpose. Manufacturing.Aysling Digital Media Solutions Address: 1327 Jones Dr #107.biz Phone: 61 3 9885 3822 Business Description: Value Chain International Limited provides business enterprise information management services. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. collate. add value. address account aggregation and management challenges using XML and web services standards. and distribution of media and metadata. integrates product information distributed in functional groups. aggregate.value-chain. create.aysling. product catalogues available through multiple channels. Dataplan’s Planning Suite. Glen Iris. collaborate. management. MI 48105 URL: www. It offers publishers and companies with digital content to collect. Inc. Ann Arbor.com Phone: 888-702-0082 Business Description: Aysling brings the latest technology to clients through WoodWing's Enterprise content publishing platform. and automates the aggregation. Victoria 3146.
2nd Floor. Inc. It offers acquisition. Charlotte. Inc. 209 . information. (Blio) Address: 2550 West Tyvola Road Suite 300. NC 28217 URL: www.com E-mail: info@btol. videos. merchandising.barnesandnobleinc. operates as a bookseller in the US. and web hosting services. continuation. NY 10011 URL: www. The company also produces publications that are information sources for making purchasing decisions. customized library. audiovisual. and music products to libraries.com LLC. Target Publishing Processes: Sales and Licensing. Address: 122 Fifth Avenue.com Phone: 800-775-1800 Business Description: Baker & Taylor. Barnes & Noble. before on-sale shipping. Inc. MARC. Inc. Spanish language. bookstore. ordering. New York. Inc. Internet retail.btol. and retailers. Target Publishing Processes: Distribution and Fulfillment Barnes & Noble. collection development. conducts the online part of its business through barnesandnoble. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. institutions. distributes books.Baker & Taylor. Inc.com Phone: 212-633-3300 Business Description: Barnes & Noble.
Inc. 210 . page-flip technology to simulate the look and feel of traditional paper publications.W. online e-commerce and payment management. N. and laundry services. Blackboard Learn. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Blackboard Connect. Its various software applications are delivered in its four product lines: Blackboard Learn.com E-mail: sales@bluetoad.. is a provider of enterprise software applications and related services to the education industry. and Blackboard Mobile. Blackboard Transact is the successor to the Blackboard Commerce Suite. Orlando. is the new version of Blackboard Academic Suite. the Company’s web-based teaching and learning platform. Address: 1899 L Street. Target Publishing Processes: Editorial and Production. Blackboard Connect is the Company’s alert and notification platform for its communications and notification system solutions. The company converts print PDF files into enhanced online digital publications that use flash-based.Blackboard Inc. and can be used for on and off-campus commerce management. FL 32819 URL: www. DC 20036 URL: www. Washington. Target Publishing Processes: Distribution and Fulfillment Blue Toad Address: 6236 Kingspointe Parkway. Blackboard Transact.blackboard. Inc.com Phone: 202-463-4860 Business Description: Blackboard Inc. vending. Suite 10. is an online digital publication company. meal plan administration.com Phone: 407-992-8744 Business Description: BlueToad.bluetoad.
Manufacturing. provider of internet e-zine services.. Eye.com Phone: 415-362-2067 Business Description: Blurb. Sales and Licensing. Rights and Royalties. and mail order. artists. marketers.Blurb Address: 580 California. Inc. Suffolk. make.html Phone: 01449 782001 Business Description: Scott Moore Ltd has been supplying computer systems to the book trade since 1988.com) Phone: 757-596-9731 Business Description: BookDaily. Distribution and Fulfillment BookDaily. photographers. Target Publishing Processes: Rights and Royalties. provides a book publishing and marketing platform for bloggers. entrepreneurs. Target Publishing Processes: Promotion and Marketing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. travelers. Sales and Licensing. Suite 1-B. The company also provides bookstore and online marketing tools that enable authors to read. sell. Inc. Target Publishing Processes: Editorial and Production.arcamax. Gislingham. Promotion and Marketing. Newport News. Distribution and Fulfillment Book Manager (Scott Moore Ltd.co. CA 94104 URL: www. trade. UK URL: www. Promotion and Marketing. Suite 300. 211 . BookManager is a flexible and powerful solution for retail. and internet marketing and advertising services. Back Street. Inc. It offers BookSmart.com (ArcaMax Publishing) Address: 729 Thimble Shoals Blvd. IP23 8JH.scottmoore.) Address: The Cottage. San Francisco.com (www.blurb.uk/products. and promote their books.com is owned and operated by ArcaMax Publishing. share. a bookmaking software designed for Mac or PC users to publish their books. and poets. VA 23606 URL: www.bookdaily.
distributors.booknetcanada. For over 30 years. Suite 900. performs market research. empowered. and booksellers. Suite 310.Book Industry Study Group (BISG) Address: 370 Lexington Ave. Toronto. NY 10017 URL: www. and manages book sales reporting data. 212 . BookNet runs B2B trading services. distributors. and best practices. M5T 2C7 URL: www. Ontario. manufacturers.org E-mail: info@bisg. sets technology standards. Inc.. BISG actively promotes book industry standards and best practices while providing a unique forum for industry professional to collectively address issues affecting the efficiency and effectiveness of the US book trade. librarians.bisg. and others involved in both print and digital publishing to create a more informed. BookNet Canada Address: 215 Spadina Avenue. wholesalers. retailers. research. BISG has been working on behalf of its diverse membership of publishers.ca Phone: 416-362-5057 Business Description: BookNet Canada is a not-for-profit agency serving Canadian publishers. Target Publishing Processes: Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and efficient book industry supply chain for both physical and digital products. New York.org Phone: 646-336-7141 Business Description: The Book Industry Study Group (BISG) is the leading US book trade association for supply chain standards.
.co.R. R. Books In Print.R.R. New Providence. NJ 07974 URL: www. and Authors’ Royalties software. It offers products under the AquaBrowser.uk E-mail: info@bradburyphillips. research. Agents’ Accounts. Address: 630 Central Ave. Target Publishing Processes: Sales and Licensing.uk Phone: 020 3340 3913 Business Description: Bradbury Phillips International is the publisher of the Bradbury Phillips Rights Management. London. and bibliographic information. Bowker provides supply chain services for publishers and booksellers. UK URL: www. N5 1TP. R. and government libraries.com Phone: 888-269-5372 Business Description: As an US ISBN and SAN agency.co.bowker. Address: 29 Aubert Park. It serves public. publisher. Distribution and Fulfillment Bradbury Phillips International Ltd. Permissions. Bowker LLC. Pubnet. Inc. The company also offers a range of reference and reporting products and services. and PubTrack brands. Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.R. academic. PubEasy. 213 .bradburyphillips. Bowker is one of the world's leading companies that maintains title.
com Phone: 49 89 568236-0 Business Description: Censhare AG is primarily engaged in publishing of software and other software consultancy and supply. Target Publishing Processes: Editorial and Production.com E-mail: info@censhare. San Francisco. share. Additionally. The company designs and develops Canto Cumulus. it provides brand management workflow working solutions under the BrandAssistant brand name.Canto Address: 221 Main Street. 81245 München.canto. Inc. develops and delivers digital asset management solutions. Manufacturing Censhare Address: Paul-Gerhardt-Allee 50. Suite 460.censhare. and publish files. a digital asset management software that allows work groups to find. Germany URL: www.com E-mail: info@canto. The company provides information and process management solutions. CA 94105 URL: www. Target Publishing Processes: Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. 214 .com Phone: 415-495-6545 Business Description: Canto Software. Inc.
org. Sales and Licensing.edu Phone: 800-621-2736.uchicago. Distribution and Fulfillment codeMantra Address: 600 W Germantown Pike. 773-702-7020 Business Description: BiblioVault operates under the umbrella of Chicago Distribution Services. as well as a wide range of scanning.codemantra. Plymouth Meeting.org E-mail: dcollins@press. Manufacturing.com Phone: 610-940-1700 Business Description: CodeMantra provides data and content management solutions. Inc. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.chicagodistributioncenter.com E-mail: cminfo@codemantra. conversion.bibliovault. IL 60628 URL: www. transfer. and distribution services. 215 . Target Publishing Processes: Production. BiblioVault helps scholarly publishers preserve and extend the value of their books. printing. Manufacturing. PA 19462 URL: www. Target Publishing Processes: Editorial and Production.Chicago Distribution Services/BiblioVault Address: Chicago. providing long-term secure storage of digital book files for member presses. www.
a solution for mining.com Phone: 201-801-0233 Business Description: Cognizant Technology Solutions Corporation is a provider of custom information technology consulting and technology services. Target Publishing Processes: Promotion and Marketing.. integration. competitive. mash up. CRM. New Brunswick. integration. personalized monitoring. and automation. Its IT consulting and technology services include business and knowledge process consulting. precision harvesting. aggregating. including XML. application design. Target Publishing Processes: Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. a solution that enables informed decision-making through real-time business. such as complex custom systems development. Distribution and Fulfillment Connotate Address: 100 Albany Street. including custom application. mine. The company also helps its clients in creating customized intelligent agents that monitor. extracting.cognizant. and enterprise resource planning (ERP) system implementation. HTML. and outsourcing services. and On Demand Library that provides a collection of user-generated agent applications. customer relationship management (CRM) system implementation. and normalizing data from structured or unstructured sources. and re-engineering. 2nd fl. and automation platform that provides enterprise users with tools for idea generation. The company’s outsourcing services comprise application maintenance. Its products include Data Edition. development. an information access.connotate.com E-mail: inquiry@cognizant. The company offers Agent Community GEN2. and PDF files. technology consulting. and business and knowledge process outsourcing. and software testing services. Teaneck. extract.com Phone: 732-296-8844 Business Description: Connotate Technologies Inc.Cognizant Address: 500 Frank W. data warehousing/business intelligence. 216 .Burr Blvd. NJ 08901 URL: www. and aggregate data from the web and enterprise sources. provides business intelligence solutions to collect and transform information from the web and enterprises into user-empowered on-demand applications and actionable intelligence. and market intelligence. Intelligence Edition. NJ 07666 URL: www. IT strategy consulting. databases. analysis. and ERP maintenance. Inc. data mash up. IT infrastructure outsourcing.
Inc.com E-mail: marketing@contentdsi. Inc. Target Publishing Processes: Editorial and Production. PA 19044-8014 URL: www. combining marketplace. operates as a software and systems integration company.Content Data Solutions Address: One Progress Drive.com Phone: 800-872-2828 Business Description: Content Data Solutions. web design/hosting. and develops digital asset management system. digital publishing. and e-reading devices. collaboration. Target Publishing Processes: Editorial and Production. data conversion and preparations. CD/DVD development. is a social e-reading experience. creates web and CD/DVD training manuals. developed by DMC Worldwide. develops a subscription-based website. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. 217 . The company produces print and web directories from a single source. publishing solutions. social networking.com Phone: 212-889-0200 Business Description: Copia. New York.contentdsi. It provides content management.com E-mail: info@dmcww. and services. Distribution and Fulfillment Copia (DMC Worldwide) Address: 105 Madison Avenue. Its services include pre-press. Manufacturing. Horsham. Manufacturing.thecopia. NY 10016 URL: www. catalogs publications. and records management solutions. community.
and rights holder licensing and permissions services. Rights and Royalties Cybergraphix Address: 383 State Route 511. and animation services. Target Publishing Processes: Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Nova. OH 44859 URL: www. video editing and conversion. provides copyright licensing solutions for the academic institutions and corporations. international licensing and permission. offers web development. multimedia. 218 . Inc. Target Publishing Processes: Sales and Licensing. programming. and document management solutions.com Phone: 419-652-2200 Business Description: Cybergraphix. Danvers.com E-mail: info@copyright. document imaging. pay-per-use permission.Copyright Clearance Center Address: 222 Rosewood Drive. MA 01923 URL: www. Inc. It provides content licensing and permission. corporate licensing and permission.com Phone: 978-750-8400 Business Description: Copyright Clearance Center.cybergraphix.copyright. academic licensing and permission. Inc. annual licensing. The company offers digital signage. digital video disc and compact disc duplication and authoring.
(ACUMEN Book) Address: 1596 Pacheco. Inc. 2nd Floor.com Phone: 718-357-8700 Business Description: Data Conversion Laboratory. SGML. Suite 203. and HTML. Distribution and Fulfillment Data Conversion Laboratory. Inc. Target Publishing Processes: Editorial and Production. OeB. PowerWeb Book e-commerce platform. and simultaneous conversion to multiple DTDs and schemas services.. It prepares and converts content for electronic distribution and web by converting it to structured formats like XML. Sales and Licensing. Inc. Promotion and Marketing.com Phone: 505-983-6463 Business Description: CyberWolf provides technology solutions to publishers. Target Publishing Processes: Planning. NY 11365 URL: www. Fresh Meadows. SGML to XML. and legacy conversions and software for recurring data streams. Inc. industry. provides content conversion services to publishers. SGML to SGML. proprietary and non-proprietary electronic source data formats to SGML/XML. and documentation developers. as well as QA and process review services for in-house systems. structural and content-based DTD. Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. libraries. NM. DTD's and schemas.com E-mail: sales@acumenbook. 219 . Santa Fe.cyberwolf. Products include: ACUMEN Book business management system. The company offers paper and PDF sources to SGML/XML. 87505 URL: www. Address: 61-18 190th St. and the CyberWolf Download Service.CyberWolf.dclab. government.
Delphax Technologies also provides the CR series system. slitting. and servicing of digital print production systems.com Phone: 952-939-9000 Business Description: Delphax Technologies. database. folding. order processing. which provides the data integration tools necessary to manage the print production process. to publishers. copyediting. such as data entry. and transaction document printers. Bloomington. Target Publishing Processes: Manufacturing diacriTech Address: 661 Boylston Street. and technical books. 220 . page composition. print. 2nd Floor. and multimedia publishing services for publishers in North America. journal. It offers publishing services. and consulting services. illustrations/art. the Imaggia II series that contains sheetfed digital presses. Boston. and other commercial printing applications. forms processing.Delphax Technologies. and billing. language translation. Europe. Inc. Inc. direct mailers. data validation. which support post-printing activities. and binding. stacking.delphax. and other media. Inc. and Australia. Asia. editorial. encode. and collate documents for publishing. security.com Phone: 617-600-3366 Business Description: diacriTech. sale. and indexing. and related spare parts and supplies. In addition. LLC provides book. document management solutions. Address: 6100 West 110th Street. such as project management. forms.com E-mail: info@delphax. In addition. school.diacritech. financial. manufacture. cutting. cover and interior design. conference and medical transcription. it offers business process outsourcing services. such as batching. outbound call center. The company also provides XML and data conversion services. web mining. Target Publishing Processes: Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. direct mail. and finishing systems. Its portfolio includes mathematics. MA 02116 URL: www. it offers various pre-press software and hardware solutions for use with its printing equipment. IN 55438 URL: www. PDF. science and medical. engages in the design. It provides digital printing solutions that can personalize. print. which accommodates a range of substrates from ultra lightweight paper to heavy stock. legal. as well as data capture services from manuscripts.
DNL e-book Security and Distribution System for publishers. Sydney. authors. and e-reading devices. an electronic publishing software that allows to create and/or sell page turning electronic publications. NSW 2000. 189 Kent Street. based around its document-authoring systems. 4th Floor. DMC Worldwide develops Copia. distribution solutions.com Phone: 61 2 8248 5111 Business Description: DNAML Pty Limited. combining marketplace. The company provides end-to-end business solutions including product development. digital brochures.dmcww. and retailers. The company also offers products in the field of electronic publishing. a software-development company. and membership alerts. collaboration.dnaml. Distribution and Fulfillment DNAML Pty Limited Address: Suite 4.0200 Business Description: DMC Worldwide develops. and reseller systems.889. and Desktop Communicator. specializes in e-publishing solutions. Inc. a social e-reading experience. an electronic catalog software that allows to create and distribute updatable eCatalogs. Target Publishing Processes: Editorial and Production. social networking. Australia URL: www. NY 10016 URL: www. 221 .com E-mail: info@dmcww. distributors. Target Publishing Processes: Promotion and Marketing. community.com Phone: 212. New York. Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. manufactures. personalized newsletters. and supply chain management. It offers DeskTop Author. publishing conversion tools. sales channel marketing.DMC Worldwide (Copia) Address: 105 Madison Avenue. and distributes consumer electronics products.
an outsourcing company that specializes in preparing digital content. and text extraction for translation. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. India URL: www. It operates in three segments: Consumer Digital Imaging Group (CDG).E-BookServices (EDX Electronics) Address: EDX Electronics (P) Ltd.com Phone: 91 98 100 50809 Business Description: E-BookServices. authors. The CDG segment offers consumer digital capture and devices. The company provides multi-lingual typesetting. Rochester. The FPEG segment comprises traditional photographic products and services. and Entertainment Group (FPEG). e-Book creation. New Delhi 110 008. format conversion. Distribution and Fulfillment Eastman Kodak Address: 343 State Street. and Graphic Communications Group (GCG). The GCG segment provides digital and traditional prepress equipment and consumables and imaging services.com Phone: 585-724-4000 Business Description: Eastman Kodak Company provides imaging technology products and services to the photographic and graphic communications markets worldwide.. and translation agencies. West Patel Nagar. Target Publishing Processes: Manufacturing. Photofinishing. Main Patel Road. Film. NY 14650 URL: www. 222 . Manufacturing. 14. provides multilingual publishing-related services to publishers.kodak. XML coding/tagging. multi-lingual DTP. OCR and scanning. Target Publishing Processes: Editorial and Production.e-bookservices. Inc.
an online collaborative document and workflow management system that enables remote clients and internal editors to collaborate with their document designers within an integrated web-based environment. Inc.Easypress Address: The Surrey Technology Centre. Atomik Roundtrip. and publish content in multiple media.com Business Description: Royalty software from Easy Royalties is a product of JDC Software Ltd. In addition.easypress. as well as reflects changes in the Adobe InDesign document in the alternative delivery platform. Guildford. It is an affordable and powerful software solution for small to mid-sized publishers. and is distributed in the United States and Canada by Kensai International Ltd. Atomik Quantum Publisher. manage. an online service or an enterprise application that enables publishers to create e-books. a solution that facilitates the user to transfer content to and from QuarkXPress documents in XML format. the company offers a range of consultancy services in the areas of cross-media publishing and integrating print publishing into XML workflows.com Phone: 44 1483 685 250 Business Description: Easypress Technologies Limited develops and sells cross-media publishing software that enables publishers to create. and Atomik XML Publisher. 223 . Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. which facilitates users to import XML into QuarkXPress and re-export it. EasyEPUB. 40 Occam Road. The Surrey Research Park. a solution that enables to convert QuarkXPress content into extensible markup language (XML) format. and Atomik Import that enables QuarkXPress users to create print document from XML content.easyroyaltiesusa. Surrey. and magazines to exist in various print and digital formats. designed to meet the needs of publishers that have complex royalty accounting requirements or are just beginning to distribute digital content. The company offers Atomik Xport. books. which takes publishing to the next level allowing Adobe InDesign documents. It also provides Atomik Dynamic Publisher. Target Publishing Processes: Editorial and Production EasyRoyalties URL: www. brochures. and provides software maintenance services and customized training packages. GU2 7YG UK URL: www.
which sells popular. TX 78758-5125 URL: www.. Target Publishing Processes: Distribution and Fulfillment.com Phone: 61 8 9385 5851 Business Description: eBooks Corp. Austin. It operates ebooks.e-bookarchitects. The company also provides a growing collection of scholarly and professional texts to institutions and companies internationally. consulting.com. the company provides marketing and fulfillment services to book publishers and retailers. Claremont. Target Publishing Processes: Editorial and Production ebooks Corporation Address: 62 Bayview Terrace. distributes commercial e-books from book publishers. an e-book store. Western Australia URL: www. In addition.e-book Architects Address: 1002 Red Cliff Dr. and academic digital books from various publishers.com Phone: 512-939-3466 Business Description: e-book Architects is a full-service e-book conversion. 224 .ebooks. Sales and Licensing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and services company serving the needs of authors and publishers. Inc. professional. Promotion and Marketing.
com Phone: 866-4-EBRARY Business Description: ebrary. and other organizations to disseminate information to end-users by improving research and document interaction. reports.com E-mail: info@ebrary. 225 . distributors. It also offers On-Demand Libraries. including subscriptions. such as theses and dissertations. In addition. aggregators. and microtransactions. Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and share digital content. West Sussex. historical books. The company's platform is integrated with existing websites of publishers. and other documents in PDF. and a subscription database. Target Publishing Processes: Manufacturing. 21 Perrymount Road. manage. CA 94306 URL: www. Palo Alto. and individuals to market their digital content and increase leads. the company offers ClickOne that satisfies the SEC's summary prospectus rules.ebrary. societies.com/businessdynamics/ E-mail: email@example.com Phone: 0203 058 1000 Business Description: The Eclipse Business Dynamics Royalty and Rights Management System (ERRMS) integrates seamlessly with Microsoft Dynamics GP. The system is an automated.. and a subscription database in medical technology. as well as helps publishers to sell e-books online through various business models. end-to-end royalty accounting program that includes flexible reporting solutions and an excellent audit trail to clearly demonstrate regulatory compliance and reassure rights-holders of royalty accounting accuracy.ebrary Address: 318 Cambridge Ave. Its platform is used to archive. It offers Title Preview. provides e-content and technology services. a software-as-a-service (SaaS) marketing tool that enables publishers. perpetual ownerships. corporations. The company helps libraries. manuscripts. publishers. Distribution and Fulfillment Eclipse Address: 4th Floor. Haywards Heath. which allow customer relationship management and SaaS providers to package their services with custom and branded collections of relevant e-books.eclgrp. Sales and Licensing. RH16 3TP UK URL: www. Inc. Inc.
Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. The company offers prepress. London W14 0DA UK URL: www.co. Rockley Road. authors. Ann Arbor.com Phone: 734-769-1004 Business Description: Edwards Brothers. Target Publishing Processes: Manufacturing. offering web design and development services. Target Publishing Processes: Promotion and Marketing. industrial firms. content management systems. It specializes in short. manufactures and supplies books and journals in the United States and the United Kingdom.edwardsbrothers.ehaus.co. It also provides printing services for catalog and commercial documentation markets. MI 48104 URL: www. Sales and Licensing. Distribution and Fulfillment Ehaus Address: G16 Shepherds Building. and online e-commerce shopping systems. Inc. printing. and universities. Inc. medium.uk E-mail: support@ehaus.Edwards Brothers Address: 2500 South State Street. and ultra-short runs for publishers. and bindery services. scholarly societies.uk Phone: 44 020 3393 8290 Business Description: Ehaus is an independent web design and development company. 226 .
endeca. healthcare and life sciences.com Phone: 312. sales and marketing. Promotion and Marketing. 60654 URL: www. Target Publishing Processes: Editorial and Production. and hosted solutions for businesses.epublishing. website search. Sales and Licensing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. analytics. and support services. product design and parts reuse. The company’s information access platform aids information-based problem solving in various business processes. web design. and media companies. The company also offers intranet and knowledge management.768. online retail. Distribution and Fulfillment ePublishing. MA 02142 URL: www. The company serves retail. Address: 720 North Franklin. Suite 401. hospitality.com E-mail: sales@endeca. In addition. education. it offers consulting. 227 . IL. Inc. marketing-campaign analysis. and online media solutions. including e-commerce. Target Publishing Processes: Promotion and Marketing. customer service. publishers. enterprise search.com Phone: 617-674-6000 Business Description: Endeca Technologies. Chicago. media and publishing.com E-mail: service@ePublishing. Inc. The company offers web development. and customer service. Inc. Cambridge.6800 Business Description: ePublishing is a Platform Developer and Internet Professional Services Company. offers information access software. as well as the public sector. financial services. knowledge management.Endeca Address: 101 Main Street. B2B ecommerce. manufacturing and distribution. and professional services industries.
Ether Books Ltd. Address: Woodlands, Churchland Lane, Sedlescombe, Battle, East Sussex TN33 0PF UK URL: www.etherbooks.co.uk E-mail: firstname.lastname@example.org Phone: 44 142 487 1658 Business Description: Ether Books publishes directly to mobile phones. Target Publishing Processes: Distribution and Fulfillment Exeter Premedia Services Address: 154/40, Eldams Road, Teynampet, Chennai 600018, Tamil Nadu, India URL: www.exeterpremedia.com E-mail: email@example.com Phone: 91-44-23452921 / 23452922 Business Description: Exeter premedia services provides high technology services and media support solutions to a full range of publishing and media clients. Exeter offers a composite SGML/XML service to book and journal publishers and provides a complete set of prepress, e-publication, and project management services to corporations and commercial printing enterprises. Target Publishing Processes: Editorial and Production, Distribution and Fulfillment
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FastPencil Address: 3131 Bascom Avenue Suite 150, Campbell, CA 95008 URL: www.fastpencil.com E-mail: firstname.lastname@example.org Phone: 831-332-5816 Business Description: FastPencil, Inc. operates a social self-publishing platform that allows authors to write, share, publish, and sell their books. It provides design, custom cover, interior page review, custom interior book design, editorial review, copy editing, line editing, content editing, and publishing services. The company offers Color Book Creator, a platform for projects, such as children's books, cookbooks, comic books, and coffee table books. Its platform also enables the authors to access friends, readers, and partners to share knowledge, chat, and gather feedback from reviewers and editors, as well as to collaborate with other authors. Target Publishing Processes: Editorial and Production, Promotion and Marketing, Distribution and Fulfillment Firebrand Technologies/NetGalley Address: 44 Merrimac St., Newburyport MA 01950-2574 URL: www.firebrandtech.com Phone: 800-779-7345 Business Description: Firebrand Technologies develops software and technology solutions for the publishing community, including consumer trade book publishers, academic and educational publishers, journal publishers, audio publishers, distributors, trade partners, industry representatives, and other service providers Target Publishing Processes: Planning, Rights and Royalties, Promotion and Marketing, Distribution and Fulfillment
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Flat World Knowledge Address: 1 Bridge Street, Suite 105, Irvington, NY 10533 URL: www.flatworldknowledge.com Phone: 877-257-9243 Business Description: Flat World Knowledge provides free, open, online books. The company has recently signed two deals with college bookstores: one with Barnes & Noble College Bookstores, which operates 639 college bookstores across the US, and the other with NACS Media Solutions (a subsidiary of NACS, the National Association of College Stores). In addition to distribution and purchase arrangements, the NACS agreement also includes several pilots of POD services. Flat World Knowledge will provide bookstores with digital files of its college textbooks which, since Flat World textbooks are openlylicensed, instructors can remix, reorder, add, and remove content. The bookstore can then print and bind the textbooks as high-quality paperback books. Target Publishing Processes: Distribution and Fulfillment Focus Information Technology Services Ltd. Address: Unit B205, Faircharm Trading Estate, 8-12 Creekside; London, SE8 3DX UK URL: www.focusservices.co.uk E-mail: email@example.com Phone: 0208 469 4000 Business Description: Focus IT Services is a software developer for the book industry. The company develops software applications designed to help companies manage their accounting procedures more efficiently. These products cut across a sub-section of the trade industry such as warehouse distributors, publishers, government offices, hotels etc. Target Publishing Processes: Planning
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Follett Digital Resources Address: 1391 Corporate Drive, McHenry, IL 60050 URL: www.follettsoftware.com Phone: 800-323-3397 Business Description: Follett Digital Resources, part of Follett Software Company, helps districts of all sizes track and use information and resources more efficiently. The company provides software and services for publishers and educators. Target Publishing Processes: Editorial and Production, Manufacturing, Distribution and Fulfillment FYI Business Solutions Address: 3799 US Highway 46 East, Parsippany, NJ 07054 URL: www.fyisolutions.com E-mail: firstname.lastname@example.org Phone: 973.331.9050 Business Description: FYI Systems, Inc. operates as an information technology professional services company. It offers business intelligence solutions, including performance management, data warehousing and data marts, reporting and analytics, and enterprise planning; and business process management solutions, including requirements management, process analysis, process execution, and process improvement. The company also provides project governance solutions, including project, and portfolio and resource management; quality and process management; project assessment and audits; methodologies and practices; and project management office solutions. In addition, FYI Systems, Inc. offers e-business solutions and application management services. Target Publishing Processes: Planning, Editorial and Production, Rights and Royalties, Manufacturing, Promotion and Marketing, Sales and Licensing, Distribution and Fulfillment
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Gather.com Address: Gather Inc., 234 Congress Street, 4th Floor, Boston, MA 02110 URL: www.gather.com Phone: 617-720-4000 Business Description: Gather, Inc. operates a social networking site for adults. It enables users to share thoughts, conversations, video, information, pictures, ideas, and audio. Target Publishing Processes: Promotion and Marketing Gibson Publishing Connections Address: PO Box 1029, Saint-Lazare, QC J7T 2Z7 Canada URL: www.gibsonpublishingconnections.ca Phone: 866-458-2264 Business Description: Gibson Publishing Connections provides services and practical advice to Canadian publishers seeking to enter this digital market. Target Publishing Processes: Distribution and Fulfillment Global Turnkey Systems SEE: Klopotek
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The company provides application services in the areas of customer relationship management. embedded systems. and other content providers. Sunnyvale.Google Books (Google Enterprise) Address: 1600 Amphitheatre Parkway. supply chain management.com. advertisers. CA 94085 URL: www.. Inc. provides consulting and information technology (IT) services in North America. IT infrastructure. Manufacturing. Distribution and Fulfillment HCL America. Address: 330 Potrero Avenue. Mountain View. a service that searches the full text of books stored in its digital database. voice over internet protocol. a technology company. verification and validation.google. middleware.hcltech.google. engineering. Target Publishing Processes: Editorial and Production. Google network members. maintains an index of websites and other online content for users. Sales and Licensing. 233 . The company also offers Google Enterprise product line comprising Google Apps that provides hosted communication and collaboration tools. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. It helps users to obtain instant access to relevant information from its online index. storage networking. enterprise tools. product data management. Target Publishing Processes: Promotion and Marketing. CA 94043 URL: www. Its products and services include Google Books. and wireless technology services. books. systems software. It also specializes in digital signal processing. Inc. enterprise resource planning. Inc. security.com Phone: 408-733-0480 Business Description: HCL America.com Phone: 650-253-0000 Business Description: Google Inc. and business process outsourcing.
EGrAMS. delivery.Hewlett-Packard Company (HP) Address: 3000 Hanover Street. and education sectors. MI 48084 URL: www. technology support and maintenance. a solution that automates project management activities from project inception to project closure. including infrastructure technology and business process outsourcing. including enterprise storage and server technology.com E-mail: contact@htcinc. Palo Alto. a web-based comprehensive campus management system that integrates data across various departments of institutes. enterprise application integration. provides information technology (IT) solutions. solutions. and IT infrastructure management services. including customers in the government. application re-engineering and migration. testing. docuSTACK. enterprise content management. enterprise information technology infrastructure. Inc. and eBAP. which manages the document lifecycle from capture through management. personal computing and other access devices. including storage. The company also provides Process and Project Management Automation. and control functions of organizations. Target Publishing Processes: Planning. health. monitor. an enterprise wide grants management solution that manages grants management activities to help grantor organizations. CampusERP. and universities. It offers application development and maintenance. and services to individual consumers. small.htcinc. technologies. Inc. 234 . The Company’s offerings span multi-vendor customer services. software. Troy. which is an integrated component-based solution to automate. and software that optimizes business technology investments. business intelligence.hp.com Phone: 650-857-1501 Business Description: Hewlett-Packard Company (HP) is a global provider of products. networking products and resources. Target publishing process: Manufacturing HTC Global Services Address: 3270 West Big Beaver Road.and medium-sized businesses (SMBs). application development and support services. Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and imaging and printing-related products and services. and large enterprises. colleges. CA 94304 URL: www. and consulting and integration services. a document management solution.com Phone: 248-786-2500 Business Description: HTC Global Services. and archival.
as well as online databases. prototyping and testing services. The company also provides SmartCD.iFactory Address: 33 Farnsworth St.com E-mail: sales@ifactory. VirtualPages. solutions to provide electronic samples to teachers and schools. and journal portals. New York. Inc. Inc. MA 02210 URL: www. which is an online and offline reader used to monetize publisher’s existing printed content by building new digital versions. Inc. Distribution and Fulfillment Impelsys. searching. The company’s portals are used as e-commerce. The agency offers research..com E-mail: info@impelsys. development. online book. and maintenance and support services. documentation. It provides a variety of brand strategy and development solutions. and any other printed material online. 235 . 4th flr. Address: 55 Broad Street. and iDAMS. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. which is a digital asset management system (DAMS) that enables storing. and engineering services. it offers multimedia. and learning resources through compact discs. custom software development. and deliver their content online.ifactory. iFactory also offers commercial and online multimedia services. NY 10004 URL: www. The agency provides various search engine optimization and positioning solutions. e-learning.com Phone: 212-239-4138 Business Description: Impelsys. content conversion. Target Publishing Processes: Editorial and Production.impelsys.com Phone: 617-426-8600 Business Description: iFactory offers a range of website design. provides online content delivery technologies and services to the publishing industry. which is a platform-independent solution for delivering books. Manufacturing. iPublishCentral that enables publishers to market. It offers iPlatform portals that are used to bring books. 16th Floor. journals. and PDA solutions that offer materials on mobile devices. distribute. Boston. Target Publishing Processes: Editorial and Production. journals. In addition. and retrieving digital assets through a common platform.
Manufacturing. distributed print management services. and manufacturing industry solutions. Target Publishing Processes: Manufacturing Infosys Address: 630 Fifth Ave. process excellence. independent validation and testing. and consulting services in the areas of information and technology strategies. optimization. manufacturing process and plant solutions. and learning and complex change. product engineering services. AFP2WEB technologies. information management. as well as solutions for managing books and manuals print on demand jobs. infrastructure. Address: 6300 Diagonal Highway. packaged application. and print on-demand solutions. It offers IT services. product innovation. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. next generation commerce. Target Publishing Processes: Editorial and Production. NY 10111 URL: www. the company provides conversion center services. as well as intelligent mail barcode implementation services.com Phone: 646-254-3100 Business Description: Infosys Technologies Limited provides information technology (IT) and consulting services worldwide. architecture.com E-mail: askus@infosys.. it offers commercial printing. SOA.infosys. In addition. Suite 1600. systems integration. The company provides automated document factory. LLC provides output solutions for business customers. 236 . New York. productivity. such as application. Further. Boulder. and knowledge services. CO 80301 URL: www. transaction output.infoprint. distribution. as well as TRANSPROMO that enables the fusion of transactional documents and promotional marketing. Rockefeller Center.InfoPrint Solutions Co. and product lifecycle management services. and document composition consulting solutions. Inc.com Phone: 877-646-3677 Business Description: InfoPrint Solutions Company.
operates as a distributor and supplier of content management.ingramdigital. manage. and publishing and related information technology (IT) services in the United States and worldwide. retailers. libraries. through its subsidiaries engages in distribution of books. TN 37086 URL: www. Ingram Digital.com Phone: 201-371-8000 Business Description: Innodata Isogen. Ltd. composition. Target Publishing Processes: Editorial and Production. Target Publishing Processes: Distribution and Fulfillment Innodata Isogen Address: Three University Plaza. conversion. and maintain their products. Inc.. and institutions.com E-mail: inquiry@ingramcontent. such as digitization. La Vergne. provides knowledge process outsourcing (KPO). NJ 07601 URL: www.Ingram Content Group (Ingram Digital) Address: 1 Ingram Blvd. Hackensack. Manufacturing. www. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.com. These services also include conversion of books to e-book-ready formats.com Phone: 615-793-5000 Business Description: Ingram Content Group Inc. The company’s services help organizations create.innodata-isogen. Its publishing services include activities. data modeling.ingramcontent. 237 . and XML encoding.com E-mail: info@innodata-isogen. distribution and hosting solutions for publishers.. Inc.
net Phone: 352-332-1311 Business Description: InstaBook Corp. Promotion and Marketing.InstaBook Corporation Address: 12300 NW 56th Ave. 238 . Editorial and Production. Distribution and Fulfillment IPRO Business Systems Address: 9630 N. Gainesville. Folsom. Rights and Royalties. Distribution and Fulfillment International Business Systems (IBS) (BookMaster) Address: 90 Blue Ravine Road. In addition. books and pamphlets. Inc. a Print On Demand technology. CA 95630 URL: www. Phoenix. Target Publishing Processes: Manufacturing.com Phone: 916-985-3900 Business Description: International Business Systems US supplies business application software and professional consulting services for supply chain execution. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. or in printing and binding. the company specializes in the development of Bookmaster software solutions for the publishing and book distribution industry. 25th Ave. Sales and Licensing. Manufacturing.. AZ 85021 URL: www. business software for publishers.ibsus. Suite 450. Sales and Licensing.com E-mail: info@ibsus. Promotion and Marketing. Rights and Royalties..com Phone: 866-897-4782 Business Description: IPRO Business Systems develops and distributes iPUB. Editorial and Production. The company is primarily engaged in printing. has developed InstaBook. Target Publishing Processes: Planning. FL 32653 URL: instabook. Target Publishing Processes: Planning. Manufacturing.ipubtech.
and web hosting. Malvern. design and development. Target Publishing Processes: Editorial and Production Jouve Address: 11. CS 70004. info graphics and ergonomics.jouve. Target Publishing Processes: Editorial and Production. Loman Hall. including audits and consulting. and typesetting and composition. publication from paper to the internet. Boulevard Sébastopol. France URL: www. PA 19355 URL: www. Inc. 75036 Paris Cedex 01. editorial management of publications.Jacquette Consulting Address: 710 Providence Road.com Phone: 33 01 44 76 54 34 Business Description: Jouve offers editorial services. Distribution and Fulfillment K4 SEE: MEI Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. 239 . Manufacturing. third-party applicative maintenance. The company also offers printing and Internet services.com Phone: 610-644-4485 Business Description: Jacquette Consulting is an information technology (IT) services company that specializes in developing innovative software applications in scientific and high-technology settings.jacquette. Its services include capturing information.
Klopotek North America/Global Turnkey Systems Address: 2001 Route 46. Inc. books. Global Turnkey Systems develops enterprise resource planning (ERP) solutions for the publishing industry.com Phone: 973-331-1010 Business Description: Klopotek offers business software and solutions to publishers. Distribution and Fulfillment knk Business Software AG Address: Beselerallee 67.gtsystems.knkpublishingsoftware. suite 203. Editorial and Production. Sales and Licensing. Promotion and Marketing.com E-mail: info@klopotek. Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. NJ 07054 URL: www. e-information products. Parsippany. Target Publishing Processes: Planning.com Phone: 49-431-57972-0 Business Description: knk Business Software AG is a developer of business software for publishing houses. Manufacturing. 240 . Editorial and Production. www. Rights and Royalties. 24105 Kiel Germany URL: www. knkPublishing offers seamless integration with Microsoft Dynamics. Target Publishing Processes: Planning.klopotek. It is designed specifically for publishers of subscriptions. and other fulfillment-oriented needs.com.
and NewsStand Digital eEditions that provide replicas of print editions in the electronic form. documenting. LibreDigital BookBuild that enables publishers to provide readers with “Mashups” or custom books made from content compiled from various book titles and sources. Target Publishing Processes: Distribution and Fulfillment Librios Address: Librios Ltd. including project management. sales@libredigital. providing operational streamlining and increased re-use options from a fully integrated back-office CMS. system testing. online marketing consulting.com. as well as newspaper clients.libredigital. Inc.LibreDigital Address: 1835-B Kramer Lane. develops interactive digital technology solutions for the publishers of books. managing. as well as have it delivered wirelessly each day. STM. and mobile platforms.com E-mail: email@example.com Phone: 020 3355 0202 Business Description: Librios Ltd serves the information and reference publishing industry. It offers LibreDigital Internet Digital Warehouse.. UK URL: www. e-books. a digital media services company. In addition. the company provides consulting services. which offers consumers the ability to purchase a single paper or subscribe to their favorite publication. a hosted platform that uses SaaS/ASP concepts for ingesting.librios. TX 78758 URL: www. The company also provides iBrowse solution. and magazines in the United States and internationally. and delivering book content. 20 Lochaline Street. and secured distribution solutions for digital content through digital stores and new e-book devices for publishers that serve readers through print. storage. Further.com E-mail: info@librios. which helps newspaper and magazine publishers serve and engage with digital consumers. 241 . and custom development services. London W6 9sh. Suite 150. and academic publishing and university presses. it offers conversion. and audio books. Austin. online.com Phone: 866-981-6755 Business Description: LibreDigital. and Reader Daily Edition. newspapers. workflow design. usage-tracking. Target Publishing Processes: Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. It serves publishers in trade. Inc. interface design.
It offers web development. and advertisement creation. testing and maintenance for VISTA systems. editorial services and graphics production. and strategic and organizational IT management. 242 . application development. NC 26707 URL: www. video.com Phone: 919-447-3290 Business Description: Lulu Enterprises.lulu. Inc. Manufacturing. Target Publishing Processes: Rights and Royalties.macmillansolutions. The company empowers these individuals and corporations to create products to sell directly to their customers and the rest of the Lulu. Target Publishing Processes: Editorial and Production. Promotion and Marketing. Inc.com Phone: 44 20 7833 4000 Business Description: Macmillan Publishing Solutions provides publishing services to international publishing and media companies. Sales and Licensing. N1 9XW UK URL: www. and staffing support.com E-mail: info@macmillansolutions. reporting and documenting.com (Lulu Enterprises) Address: 3101 Hillsborough Street.com marketplace. Distribution and Fulfillment Macmillan Publishing Solutions (MPS Ltd) Address: 4 Crinan Street. periodicals. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. directory compilation and production. Manufacturing. Greater London. It enables the creators of books. XML solutions. conversion solutions for libraries and corporations. composition applications and processes. Raleigh. operates a marketplace for digital content on the internet. project management. multimedia. and graphic creation services. and other content to publish their work themselves with editorial and copyright control. Its marketplace contains publications created by people internationally. London. business process applications.Lulu. and hosting and maintenance services.
provides advertisement sales.malloy. manage. and web engines.. Target Publishing Processes: Editorial and Production. The company also provides consulting services.com Phone: 800-722-3231 Business Description: Malloy Incorporated. Inc.marklogic. navigate. an XML server to store. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. provides manufacturing services for hard and soft cover books to publishers. San Carlos. custom publishing. search. Target Publishing Processes: Promotion and Marketing. MI 48103 URL: www.net E-mail: info@mediaspectrum. Burlington. and support services.Malloy Incorporated Address: 5411 Jackson Rd. training. and deliver content. It offers MarkLogic Server. Excel. Word. vertical content delivery. Distribution and Fulfillment Mediaspectrum Address: 15 New England Executive Park. and SharePoint.net Phone: 781-685-4648 Business Description: Mediaspectrum. advertising agencies. enrich. CA 94070 URL: www. and MarkLogic toolkits for the integration of Microsoft Office PowerPoint. and production automation solutions for media companies. a book printing company. MA 01803 URL: www. supply chain management. Inc. Ann Arbor. 243 . Sales and Licensing.com Phone: 650-655-2300 Business Description: Mark Logic Corporation provides information access and delivery solutions for the acceleration and creation of content applications. It also provides a print and Web content management solution and a solution for addressing various aspects of multichannel advertising and editorial content management. Suite 200.mediaspectrum. such as digital asset distribution. Target Publishing Processes: Manufacturing MarkLogic Address: 999 Skyway Road.
catalogs.com Phone: 800-638-1214 Business Description: MEI (Managing Editor. Editorial and Production MetaComet Systems. in-house or outsourced solution. Inc. Target Publishing Processes: Planning. Jenkintown. Inc.) Address: 610 Old York Rd. 244 ..maned. Inc. MA 01075 URL: www. Inc. Address: 29 College Street. Suite 250. Inc.) develops software solutions to produce magazines.com E-mail: info@maned. It also provides K4 publishing system.MEI (Managing Editor. entertainment.metacomet. The company offers Royalty Tracker software as a web-hosted. an editorial system which integrates Adobe InDesign and Adobe InCopy in an editorial workflow system. and business proposals for the publishing industry. provides royalty solutions to the publishing. web pages.com Phone: 413-536-5989 Business Description: MetaComent Systems. books. PA 19046 URL: www. South Hadley. and licensing industries. newspapers. and Ad Tracking solution that combines a spreadsheet interface and off-the-shelf pagination software to manage various components of advertising production. Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.
including academic.com Phone: 303-544-9692 Business Description: NetLibrary. Suite 103.Morse Data Corp. and internet retailing industries.com Phone: 888-667-7332 Business Description: Morse Data develops InOrder. multi-channel merchant. Distribution and Fulfillment NetLibrary Address: 4888 Pearl East Circle. public. Dover. CO 80301 URL: www. Target Publishing Processes: Sales and Licensing. archives. and professional books. and securely distributes e-books and print-ready files through a variety of channels. NetLibrary develops. Address: 16 Pierce Street. 245 . corporate.morsedata. hosts.com E-mail: sales@morsedata. Inc. an enterprise management system for national and international businesses in the multi-client fulfillment. Inc. scholarly.netlibrary. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and school libraries. It offers an information and retrieval system for accessing the full text of reference. Target Publishing Processes: Manufacturing. Sales and Licensing. provides electronic books (e-books). NH 03820 URL: www. direct marketing. Boulder. publishing.
Suite 300. Inc. such as the EventCaster and JacketCaster.com Phone: 206-973-7555 Business Description: NetRead. Princeton. and NewsWay Lite for the requirements of smaller newspaper and its printing operations.com Phone: 609-844-7576 Business Description: New ProImage Ltd. MediaWay. which analyzes PDF files and determines the exact amount of ink needed to produce. JacketCaster is a web-based system that allows publishers and distributors to take control of their catalog and how it appears in the market. NetRead has become a leader in innovative marketing tools. NJ 08540 URL: www. Ste. Seattle. WA 98104 URL: www. and ink optimization solutions for newspaper and printing industries. a publishing system that combines content creation and management with layout and editorial workflows.com E-mail: pia@newsway. Jackson. Oncolor eco. Target Publishing Processes: Editorial and Production.com is an online resource for the publishing community.netread. Address: 103 Carnegie Center. production tracking. 246 . It offers NewsWay.com E-mail: info@netread. 302. which controls and manages workflow from front-end systems. develops browser-based digital workflow. Target Publishing Processes: Promotion and Marketing.NetRead Address: 80 S. color image processing. Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.newsway. Distribution and Fulfillment New ProImage America. Inc.
management. broadcast automation. publishing automation.Nielsen Book Address: 3rd Floor. provides marketing information. Nielsen Book collects book information from over 70 countries and works leading data providers to ensure a consistent and comprehensive global database of title records available.nielsenbookdata. Toronto. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Midas House. and customer services. libraries and specialist services). advertising and marketing services companies. audience measurement. one of the world’s largest publishing and information companies. media and entertainment companies. Canada URL: www. and business media products and services. It offers solutions for the production. training. and archiving of media content.uk Phone: 44 01483 712 200 Business Description: The Nielsen Company. distribution. Target Publishing Processes: Sales and Licensing North Plains Systems Corporation Address: 510 Front Street West. The company serves corporate marketing departments.com E-mail: contact@northplains. Surrey GU21 6LQ UK URL: www.co. marketing content management. It also offers professional services. and e-learning. The BookData service is a primary source of product data (used by retailers. 247 . Woking. ON M5V 3H3. 62 Goldsworth Road.northplains.com Phone: 416-345-1900 Business Description: North Plains provides digital asset management solutions. print and publishing companies. Inc. 4th Floor. video-on-demand. Target Publishing Processes: Editorial and Production. internet sites. and educational and nonprofit institutions. The company's TeleScope application platform offers on-demand solutions for digital asset management.
Nstein offers WCM. and markets digital printing systems and related consumables for black and white continuous variable data printing. magazine.. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.com Phone: 847 357 9210 Business Description: Nipson develops. Itasca. Suite 4400. DAM. The company develops and markets multilingual online publishing solutions for newspaper.com. Inc. is a global leader in Enterprise Content Management (ECM). Montreal QC H3C 2N6 Canada URL: www.com E-mail: info@nstein.Nipson Address: 1375 East Irving Park Road. Target Publishing Processes: Manufacturing Nstein (Open Text Corporation) Address: 75 Queen St.nstein. www.opentext. and pre and post equipment services. part of Open Text. information technology and globalization services.com Phone: 877-678-3461 Business Description: Nstein.nipson. The company also provides linguistic. 248 .com E-mail: info@nipson. PMD and text mining engine solutions. Target Publishing Processes: Editorial and Production. IL 60143 URL: www. The company also provides system design and integration. workflow consultation. application development. and digital content provider markets. produces.
Nuxeo also provides professional services. as well as digital publishing services of manuals.Nuxeo Address: 55 Cambridge Street. consulting. It engages in the production. Burlington. including support. The company offers transaction documents solutions. and service of printers. and certification services.com Phone: 781-328-0520 Business Description: Nuxeo develops and delivers enterprise content management (ECM) software solutions based on Java EE 5 technologies. training. MA 01803 URL: www. and outsourcing solutions.com E-mail: contact@nuxeo. development.nuxeo. The open source ECM offerings include the foundation platform. Supporting the workflow solutions are Océ digital printers and scanners. The company's solutions are based on its advanced software applications that deliver documents and data over internal networks and the internet to printing devices and archives locally and throughout the world. Inc. Target Publishing Processes: Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. books. Nuxeo EP.com Phone: 800-523-5444 Business Description: Océ Printing Systems provides digital production printing and document management solutions. Boca Raton. Océ also offers a wide range of display graphics. and a set of packaged applications built from this extensible platform. and newspapers. considered to be among the most reliable and productive in the world. Target Publishing Processes: Planning. sale.oceusa. Editorial and Production Océ North America Production Printing Systems Address: 5600 Broken Sound Boulevard. FL 33487 URL: www. 249 . consultancy.
which can automatically print.com Phone: 514-829-5640 Business Description: ONIXEDIT is title management software for publishers. Canada. a fully integrated patented book making machine. 250 .ondemandbooks. Salaberry-de-Valleyfield. J6S 4V5 URL: www. New York. Target Publishing Processes: Manufacturing.com Phone: 212-966-2222 Business Description: On Demand Books is engaged in printing by the lithographic process. bind and trim on demand at point of sale perfect bound library quality paperback books with 4-color cover indistinguishable from their factory made versions. Suite 1100. Target Publishing Processes: Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.On Demand Books Address: 584 Broadway. Distribution and Fulfillment ONIXEDIT Address: GPG Solutions. based on the ONIX standard. 6. C. The company developed The Espresso Book Machine.com E-mail: info@ondemandbooks. P. NY 10012 URL: www. QC.onixedit. Inc.
com E-mail: info@obs. Inc. Manufacturing. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.com Phone: 978-546-7346 Business Description: Open Book Systems. Sales and Licensing. Target Publishing Processes: Planning.Open Book Systems. Rights and Royalties. Massachusetts 01966 URL: www. (OBS) Address: 37-J Whistlestop Mall. New York.com Phone: 212-691-0900 Business Description: Open Road is a digital content company that publishes and markets e-books by creating connections between authors and their audiences across multiple platforms. Promotion and Marketing. is an independent publishing services company. Editorial and Production.obs-us. Manufacturing. 251 . Distribution and Fulfillment Open Road Integrated Media Address: 233 Spring St. Inc. NY 10013 URL: openroadmedia. Sales and Licensing. 4th Floor. Inc. and government organizations develop custom publishing strategies. Rockport. Promotion and Marketing. Target Publishing Processes: Rights and Royalties. OBS helps publishers. educational institutions.
com Phone: 301-548-4000 Business Description: Open Text Digital Media Group provides digital asset management solutions for the media and entertainment industry.html Phone: 800-633-0925 Business Description: Oracle has acquired Sophoi. a provider of Intellectual Property Rights and Royalty Management software. royalties. hosted solution support. and provide a scalable enterprise software solution that is built for the specific needs associated with the production and distribution of content by media and entertainment companies. Inc. and sales functions.opentext. learning. MD 20850 URL: digitalmedia. Target Publishing Processes: Editorial and Production. 252 .com/sophoi/index. Suite 600.. Rockville. and post-implementation strategy services.The Sophoi software is immediately available as Oracle Media Intellectual Property Management. Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Sophoi applications automate content rights. The company also provides professional. Redwood Shores. Inc.Open Text Digital Media Address: 700 King Farm Boulevard. Distribution and Fulfillment Oracle (Sophoi) Address: 500 Oracle Parkway.oracle. CA 94065 URL: www.
ORCA Address: 450 Park Ave. libraries.com E-mail: sales@overdrive. virtual currency management. loyalty and rewards programs. It provides download media with various titles. provides technology infrastructure for distributing premium digital content. Promotion and Marketing OverDrive Address: Valley Tech Center – Suite N. and video. Inc. New York. Target Publishing Processes: Sales and Licensing. 10016 URL: orcaone. and send marketing messages without third party interference.com E-mail: info@orcaone. Cleveland. Inc. OH 44125 URL: www. and customizable reports. audio books. NY. and downloading services for publishers and enterprises. protection. The company delivers secure management. Target Publishing Processes: Editorial and Production.overdrive. as well as the usage of real and virtual currency. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. and pre-ordering.com Phone: 216-573-6886 Business Description: OverDrive. and distributors. retailers. Floor 9. 253 . including e-books. music. schools. South. ORCA was created for digital and social media companies that include: payment transaction processing.com Phone: 646-794-1364 Business Description: ORCA (short for Open Real-Time Currency Application) is an open source electronic payments processing platform and transactions solution. 8555 Sweet Valley Drive. ORCA's open-API enables companies to control the look and feel of transactions.
Perseus Books Group Address: 387 Park Avenue South, New York, NY 10016 URL: www.perseusbooks.com Phone: 212-340-8164 Business Description: The Perseus Books Group provides sales, marketing, and distribution services to independent publishers. The company acts as a representative of its publisher-clients to the book trade, including bookstores, chains, wholesalers, libraries, and specialty markets. Target Publishing Processes: Planning, Manufacturing, Promotion and Marketing, Rights and Royalties, Sales and Licensing, Distribution and Fulfillment Pheedo Address: 469 Ninth Street, Suite 210, Oakland, CA 94607 URL: www.pheedo.com Phone: 510-923-9250 Business Description: Pheedo, Inc. operates as a blog newsfeed advertiser. It offers advertising services through distributed content for publishers and advertisers. The company provides FeedPowered, an advertising platform that converts RSS feeds into updating advertising. Target Publishing Processes: Promotion and Marketing
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PocketBook E-Reader Address: Brain Plaza International, LLC, 202 Admiralty Loop, Staten Island, NY 10309 URL: www.pocketbookreader.com E-mail: firstname.lastname@example.org Phone: 914-374-5067 Business Description: PocketBook E-Reader devices: 301, 302, 360. Target Publishing Processes: Distribution and Fulfillment Publishing Technology Address: Oxford, UK, Unipart House, Garsington Road, Oxford OX4 2GQ UK URL: www.publishingtechnology.com E-mail: email@example.com Phone: 44 1865 397800 Business Description: Publishing Technology supplies technology and related services to the publishing industry. It offers administration platforms for publishers, internet-based electronic hosting and delivery services for publishers of research, as well as delivers internet-based search and access services for libraries and individual users of that material. Target Publishing Processes: Editorial and Production, Manufacturing, Distribution and Fulfillment
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Qualcomm MEMS Technologies Address: 5775 Morehouse Drive, San Diego, CA 92121 URL: www.qualcomm.com/qmt/ Phone: 858-587-1121 Business Description: Qualcomm MEMS Technologies, Inc. engages in the development and commercialization of iMoD technology for mobile products. Its iMoD technology, based on a Micro-Electro-Mechanical-Systems structure combined with thin film optics, is a display technology that delivers display images with lower power consumption. Target Publishing Processes: Distribution and Fulfillment Quark Address: 1800 Grant St., Denver, CO 80203 URL: www.quark.com Phone: 800-676-4575 Business Description: Quark, Inc., a software company, engages in the design, development, production, and collaboration of desktop and dynamic publishing software, and enterprise solutions for individuals and businesses. The company’s solutions include dynamic publishing solution, publishing software that combines layout with automated publishing to deliver communications in various types of media, including print, web, and mobile and electronic devices. Target Publishing Processes: Editorial and Production
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Questia Media, Inc. Address: 24 East Greenway Plaza, Suite 1050, Houston, TX 77046 URL: www.questiamedia.com Phone: 713-358-2500 Business Description: Questia Media, Inc. operates Questia, an online library. Questia’s features include copyright-cleared books, text books, journals, magazines, and newspaper articles, as well as a reference set with dictionary, encyclopedia, and thesaurus; and digital productivity tools for highlighting text, taking notes, and generating footnotes and bibliographies. The company’s Questia School is a collection of online text books that support inquiry and research for secondary school students, K-12 faculty, and their library/information community. Target Publishing Processes: Manufacturing, Sales and Licensing, Distribution and Fulfillment ReadHowYouWant Address: PO Box 38, Strawberry Hills, NSW, Australia, 2016 URL: www.readhowyouwant.com E-mail: firstname.lastname@example.org Phone: 61 2 9310 2288 Business Description: ReadHowYouWant develops conversion technology that reformats existing books into high quality, alternative formats. Target Publishing Processes: Editorial and Production, Manufacturing
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REAL Software Systems LLC Address: 21255 Burbank Boulevard; Suite 220, Woodland Hills, CA 91367 URL: www.realsoftwaresystems.com Phone: 818-313-8000 Business Description: REAL Software Systems, LLC provides software solutions for the management of royalty, rights, and revenue sharing contracts. Its products include Alliant Royalties, a software solution for intellectual property-oriented industries; and Alliant participants for participants and managements. The company also provides consulting, support, and development services. Target Publishing Processes: Rights and Royalties Really Strategies, Inc. Address: 2570 Boulevard of the Generals, Suite 213, Audubon, PA 19403 URL: www.reallysi.com E-mail: email@example.com Phone: 610-631-6770 Business Description: Really Strategies, Inc. helps publishers, media companies, and other content-centric companies to plan and implement content solutions and systems. It helps to bring strategy, content, and technology together to analyze, architect, and implement appropriate tools and technologies. The company’s solutions and services include XML editorial tools, XML repositories, content management systems, and editorial and production systems, as well as workflow reengineering, technology evaluation, DTD and schema development, functional and technical requirements development, and electronic product development strategy. It also offers consulting and software as a service services, as well as RSuite CMS, a content management system that facilitates the creation, management, re-use, and distribution of XML, media files, and other document formats. Target Publishing Processes: Editorial and Production, Distribution and Fulfillment
Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell, Inc. 258
Audible.royaltyshare.com Phone: 858-784-5400 Business Description: RoyaltyShare’s Digital Advantage for e-books builds upon the company’s years of experience serving record labels and distributors in the music industry. and print-on-demand. Target Publishing Processes: Rights and Royalties. Ingram Lightning Source. Santa Monica.rightsline. AppStore. Address: 2644 30th St. Target Publishing Processes: Rights and Royalties Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. provides application software that merges business rights management with online sales and licensing. Suite 101. CA 90405 URL: www. simplify the process of searching for assets. and automate the sales and licensing process. Inc. CA 92121-4764 URL: www. The platform currently supports the revenue data feeds from over 30 digital retailers and distributors worldwide. 259 . Ingram Digital. downloadable audiobooks.com E-mail: info@rightsline. Suite 165. Inc. Apple (iBookStore. and iTunes). San Diego. and others. Overdrive. The company’s enterprise software suite enables companies to identify and organize their business rights. supporting both the agency model and retail model. Sales and Licensing RoyaltyShare Address: 5465 Morehouse Drive. including Amazon (Kindle.com Phone: 877-388-1155 Business Description: RightsLine Software. Create Space and AmazonMP3). The Digital Advantage platform is now available for book publishers to meet the needs of the emerging market for e-books.RightsLine. Barnes & Noble. Inc. Sony.
Distribution and Fulfillment S4Carlisle Publishing Services Address: 4242 Chavenelle Road. IL 60606-4301 URL: www.rrdonnelley. provides typesetting and e-Publishing services.com Phone: 563-557-1500 Business Description: S4Carlisle Publishing Services Pvt Ltd. Target Publishing Processes: Manufacturing.com Phone: 312-326-8000 Business Description: RR Donnelley operates as an integrated communications provider offering pre-media. Illustrations. It offers Data Capture and Data Conversion.s4carlisle.RR Donnelley Address: 111 South Wacker Drive. and business process outsourcing products and services to its clients in the private and public sector worldwide. printing. The company operates primarily in the commercial print portion of the printing industry.com E-mail: sales@s4carlisle. Manufacturing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. with related product and service offerings designed to offer customers solutions for communicating their messages to target audiences. e-books. Target Publishing Processes: Editorial and Production. Dubuque. Inc. logistics. Chicago. 260 . IA 52002 URL: www. and Copyediting services.
Inc. Distribution and Fulfillment Schilling A/S Address: Baldersbækvej 24 –26.schilling-ltd.com Phone: 707-827-7000 Business Description: Safari Books Online LLC. Target Publishing Processes: Editorial and Production. provides an on-demand reference and learning platform containing business and technical reference resources. CA 95472 URL: www.uk Phone: 45 70279900 Business Description: Schilling specializes in software solutions for the publishing industry. from strategic advising through the development of e-business solutions and infrastructure to the build-up of competence and implementation. Sebastopol. Denmark URL: www. It offers a collection of technology books. short topics. articles. DK-2635 Ishøj . an electronic reference library. The company provides solutions for the entire e-process.Safari Books Online Address: 1003 Gravenstein Highway North. Target Publishing Processes: Planning Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. 261 . manuscripts.co. and instructional video in a searchable online database.safaribooksonline.
600 004 URL: www. Salai. Dr. libraries. 5th Street. and medical publishers. Mylapore. preflight. marketing expense management.in Phone: 91 44 4219 7750 Business Description: SPS provides typesetting and prepress services for science. Target Publishing Processes: Promotion and Marketing. extensions. discover. R. plugins.co. and resources.K. It provides data conversion. accounts receivable. composition.com Business Description: Scribd. and publishers. copy editing. e-deliverable. and business process outsourcing services in finance and marketing that include royalties accounting. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.Scientific Publishing Services (SPS) Address: No. authors. Chennai. license control. and a suite of print options. It enables users to publish. XML. scripts.sps. Inc. design.in E-mail: info@sps. San Francisco. Target Publishing Processes: Editorial and Production Scribd Address: 211 Sutter Street Second Floor. and accounts payable services. operates as a social publishing company for readers. Inc. Tamil Nadu. and discuss original writings and documents. graphic production.scribd. pre-media. 262 .co. The company also offers remote database management. CA 94108 URL: www. and IT enabled services. India . technical. The company provides a forum for community-based development projects. 6 & 7.
Suite 902.scrollmotion. 263 . Target Publishing Processes: Distribution and Fulfillment Semantico Address: Lees House. Promotion and Marketing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Inc.com E-mail: info@ScrollMotion. Brighton.. It offers Iceberg.com Phone: 44 1273 722222 Business Description: Semantico provides publishing solutions and consultancy services to publishers. BN1 3FE. The company provides iPhone applications for branded content in the Apple App Store. an electronic reader application for iPhone. develops mobile applications. NY 10001 URL: www. New York.com Phone: 212-608-9146 Business Description: ScrollMotion Inc. The company’s products and services support clients throughout the digital publishing life-cycle. 21-23 Dyke Road. East Sussex UK URL: www.semantico. 35th St.ScrollMotion Address: 237 W. Target Publishing Processes: Editorial and Production.
Inc.sharedbook. Promotion and Marketing Silverchair Address: 316 E. Suite 110. Main Street. a semantic web application that offers STM content publishers a platform for content delivery within the semantic web.com Phone: 888-212-3121 Business Description: SharedBook enables companies and consumers to dynamically produce personalized and customized books and documents with its patented publishing and annotation platform.com/biz/ E-mail: info@sharedbook. The company builds platforms.silverchair.SharedBook Address: 140 Broadway. The company specializes in integrating and publishing data from a variety of sources through its own proprietary creation tools. technical. Charlottesville. New York. including Silverchair Content Manager.com Phone: 434-296-6333 Business Description: Silverchair engages in the design and development of online semantic publishing platforms for scientific. Target Publishing Processes: Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. 264 . VA 22902 URL: www. NY 10005 URL: www. Suite 3020. and medical (STM) information. Target Publishing Processes: Editorial and Production.
publishers. Inc. essays. CA 95032 URL: www. and sell their e-books online to various audience in the United States and internationally. Address: 15951 Los Gatos Blvd.com Phone: 408-395-3600 Business Description: Smashwords.smashwords. or other written forms. Inc. and a coupon code generator for custom promotions. It enables publishers to publish and distribute their novels.com E-mail: Information@SkillSoft. personal memoirs. 265 . monographs. education. non-fiction. Nashua.. and small and medium-sized businesses worldwide. Target Publishing Processes: Distribution and Fulfillment. and lists of works. research reports. distribute. NH 03062 URL: www.SkillSoft Address: 107 Northeastern Blvd. The company provides author pages with bios. operates as an e-book publishing and distribution platform for e-book authors. headshots. e-book downloads in various e-book formats. embedded YouTube videos for video book trailers and virtual author events. Ste 16. short fiction. Los Gatos. Inc. Sales and Licensing Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. poetry.skillsoft.com Phone: 603-324-3000 Business Description: SkillSoft provides on-demand e-learning and performance support solutions for enterprises. government. Target Publishing Processes: Manufacturing. and readers. Distribution and Fulfillment Smashwords.. The company distributes its products through online retailers and mobile e-reading apps. reviews from readers. It enables authors and publishers to publish.
Southborough.com Phone: 800-876-9772 Business Description: Sterling Commerce. TN 37027 URL: www. Inc. Brentwood.texterity. Inc. Suite 310.com Phone: 615-301-8420 Business Description: SPi Global Solutions is a Knowledge Process Outsourcing and Customer Interaction service provider. and website integration. a software company. Gateway Plaza. Target Publishing Processes: Distribution and Fulfillment Texterity. search and clipping.. mobile delivery. provides integration solutions and supply chain applications that optimize and transform customer's business collaboration networks. and strategic consultative services to drive circulation and advertisement revenue. Distribution and Fulfillment Sterling Commerce Address: 4600 Lakehurst Court. provides digital publishing solutions. Target Publishing Processes: Editorial and Production. Manufacturing. SEO. PO Box 8000. MA 01772 URL: www.sterlingcommerce. Inc.com Phone: 800-455-5450 Business Description: Texterity.spi-bpo. The company provides a variety of business process outsourcing (BPO) services.SPi-BPO Address: 5409 Maryland Way. It offers Coverleaf. Target Publishing Processes: Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. social networking. OH 43016-2000 URL: www. Address: 144 Turnpike Road. a virtual online newsstand. The company also provides browser-based technology. Inc. 266 . audit-compliant reporting. Dublin.
Manufacturing. Phoenix. Promotion and Marketing. An affordable rights solution for small publishers.msgl. book publishing. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.thatsrights.That’s Rights! Address: JDC Software.com Phone: 44 207 681 2014 Business Description: The That's Rights! family of products are developed by Jeux de Couleur Limited (JDC Software). Dunlap Ave. Inc. including advertising management. exhibition and event management. #250. Editorial and Production. Target Publishing Processes: Rights and Royalties The Media Services Group Address: 2510 W. UK URL: www. AZ 85021 URL: www.com Phone: 800-234-4674 Business Description: The Media Services Group provides software and services to the publishing industry. London W1G 9QR. Target Publishing Processes: Planning. directories and membership management.. 267 . circulation fulfillment. providers of efficient solutions for the publishing industry. Sales and Licensing. 29 Harley Street.com E-mail: info@thatsrights. Integrates with Easy Royalties.
. archiving. Target Publishing Processes: Planning Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.com Phone: 44 01242 222 132 Business Description: Trilogy Publishing’s core activities are IT Services. 300 John Street.com E-mail: publishing@trilogygroup. Address: Thornhill Square. Cheltenham.The Siroky Group. an on-demand Web application that enables non-technical personnel to create websites for document distribution.sirokygroup. Distribution and Fulfillment Trilogy Publishing Address: Aries House. RI 02906 URL: www. Target Publishing Processes: Editorial and Production.com Phone: 401-935-5317 Business Description: Tizra.com Phone: 1-888-4SIROKY Business Description: The Siroky Group provides technical and management consulting. Inc. L3T 5W4 URL: www.trilogypublishing. Canada.com E-mail: info@sirokygroup. Thornhill. 268 . It offers Tizra Publisher. Distribution and Fulfillment Tizra Address: 9 Catalpa Rd. Suite 506.tizra. GL52 2HJ UK URL: www. and management applications. Ontario. Gloucestershire. Publishing. Providence. Inc. Target Publishing Processes: Rights and Royalties. 43 Selkirk Street. Inc. and Environmental based software solutions. Mail Order. provides online information distribution products.
virtusales. Joseph's Close. BN3 7ES UK URL: www. Address: 40 E Main St. Ltd. Products include Biblio3 and BiblioLite Publishing Systems and BiblioDAM Digital Asset Management system. Inc. training. Target Publishing Processes: Editorial and Production Vasont Systems Address: 315 Busser Road. DE 19711 URL: www. St. Target Publishing Processes: Editorial and Production Virtusales Address: Hove Technology Center. The Vasont content management system enables organizations to manage and store multilingual content as a single source for maximum reuse and multi-channel delivery. financial services. and commercial publishing. offers content management software and data services for dynamic publishing. Newark.typefi. custom publishing. marketing. Inc.com E-mail: mail@typefi. advertising. Emigsville. Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.com Phone: 44 0845 458 4020 Business Description: Virtusales provides global software solutions to the publishing and media industries. and technical documentation industries.com Phone: 717-764-9720 Business Description: Vasont Systems. PA 17318 URL: www. Ste 163. Inc. Brighton & Hove. Target Publishing Processes: Planning.vasont.com E-mail: info@virtusales. trade.com Phone: 215-253-3692 Business Description: Typéfi Systems. communication. develops and distributes automation solutions for travel.Typéfi Systems Pty. 269 .
a digital book. The company offers docmetrics. and professionally shot and edited videos by filmmakers. Inc.Vitrium Systems Address: 502-1168 Hamilton Street. Alameda. Its products are offered in a web-based or a mobile application format. offers a platform that provides content from writers. Inc. Target Publishing Processes: Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell.vitrium. The company offers vook. Canada V6B 2S2 URL: www. 270 . Protectedpdf.com Phone: 866-403-1500 Business Description: Vitrium Systems Inc. watch videos. provides software for electronic document control and analytics. which blends a book with video. BC.vook. Target Publishing Processes: Distribution and Fulfillment Vook Address: 1100 Marina Village Parkway. a web-based system for content-based lead generation. CA 94501 URL: www. a document rights management and monitoring solution for PDF that allows publishers of electronic content to protect their intellectual property from unauthorized access and distribution. and connect with authors and friends through social media.com Business Description: Vook. and social media for a new storytelling experience. Vancouver. Its platform enables to read books.com E-mail: matthew@vook. and PDFSalesLeads. Suite 102. a web-based application that allows publishers to capture qualified sales leads through interactive forms embedded within documents. links to the internet.
Longwood. from creative services and color separation to all-digital pre-media. books. FL 32779 URL: www.com E-mail: sales@wavecorp. It provides marketing solutions. publishing services. World Color Press. 271 . and pre-media and logistics services to retailers. generate new revenue.wavecorp. catalogers. Inc. and directories. branded goods companies. and prepare for future business opportunities.com Phone: 407-585-0250 Business Description: WAVE actively develops several software products that are focused on managing data for effective publishing to increase profit margins.worldcolor. direct mails. operates in the commercial printing segment of the printing industry in North America and Latin America. will soon be acquired by Quad/Graphics. including a range of film and digital preparation services. Suite 100.com Phone: 800-567-7070 Business Description: World Color Press Inc. Montreal (Quebec) H3A 3L4 Canada URL: www.WAVE Corporation Address: 1250 Commerce Park Drive. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. catalogues. Target Publishing Processes: Editorial and Production World Color Address: 999 de Maisonneuve Blvd West. Suite 1100. Target Publishing Processes: Manufacturing. as well as digital photography and digital archiving. The company engages in the production of retail inserts. It also provides pre-media services. Inc. magazines. Inc.
272 .com Phone: 510-845-0555 Business Description: Xinet. operates as a developer and publisher of digital asset management and production workflow software. and printers.com E-mail: sales@xinet. production. Berkeley. distribution.xinet. and document related software solutions. as well as supports and supplies toner. and archiving of graphic media for advertising. copier fax products. Suite 312.O. P. Inc. The company also provides business process and information technology outsourcing services comprising claims reimbursement and electronic toll transactions to customer call centers and HR benefits management. Inc.xerox. and black-and-white multifunction devices. Target Publishing Processes: Manufacturing Xinet Address: 2560 Ninth St. Target Publishing Processes: Editorial and Production Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Box 4505.. It offers Xinet WebNative Suite. paper. an integrated database that streamlines the collection. It offers a range of color. CA 94710 URL: www.Xerox Corporation Address: 45 Glover Avenue. and corporate communications. and ink products. CT 06856-4505 URL: www. publishing. Norwalk. access.com Phone: 800-334-6200 Business Description: Xerox Corporation engages in the production and sale of document systems and services for businesses.
which enables users to sell digital content online. Lancashire BB7. UK 01200 420 868 URL: www. audio. Manufacturing. It offers a library of digital content. 273 . Sales and Licensing. 16th Floor. a digital advertising solution for publishers to monetize their online magazines and e-books. Inc. and knowledge with likeminded users.com E-mail: info@xythos. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. In addition. a digital publishing solution for professional publishing houses. and images. The company also enables users to upload and publish documents. as well as to sell content. Promotion and Marketing. publish.com Phone: 888-4XYTHOS Business Description: Xythos Software. education. buy.Xythos Address: 655 Montgomery Street.com E-mail: firstname.lastname@example.org Phone: 0870 760 9258 Business Description: Yudu Media Limited operates as an ePublishing library and marketplace to read. experiences. Target Publishing Processes: Rights and Royalties. YUDU Publishing Pro. develops secure document management and collaboration software for academic and research institutions. The company provides YUDU Plus. it enables users to create interest groups and join other people's group to share passions. and SmartADS. CA 94111 URL: www. The company focuses on offering online services and products to users at commercial. and share digital content. Target Publishing Processes: Editorial and Production YUDU Media Address: 42 .44 York Street. Inc.xythos. Clitheroe. and government organizations for managing and sharing content throughout its lifecycle. sell. San Francisco.yudu.
Rights and Royalties. Utah 84096 URL: www. 10th Floor. such as customer acquisition. and interactive media. The platform uses an open API in order to integrate internal systems and other existing applications with the Zipadi digital publishing system. Promotion and Marketing.com Phone: 877-553-0073 Business Description: Zipadi is a do-it-yourself digital publishing and e-business software-as-a-service platform. Editorial and Production. Distribution and Fulfillment Zipadi Technologies. and circulation and fulfillment services. CA 94104 URL: www. San Francisco. retention and cross-promotion.zipadi. South Jordan. and special event marketing programs.zinio. Distribution and Fulfillment Appendix D: Digital Book Publishing Industry Directory ©2010 Outsell. Target Publishing Processes: Planning. e-commerce engines. partner and affiliate marketing. and marketing programs. Zipadi is designed to help businesses that rely on printed materials leverage their existing investments in offline creative assets.Zinio Address: 114 Sansome Street. retail services. Sales and Licensing. LLC Address: 1099 West South Jordan Parkway. research and development. It offers digital and interactive publishing products and services. Manufacturing. e-mail and database marketing. production services. It also provides online media search and customer acquisition. LLC operates as an online publishing and distribution services company. Target Publishing Processes: Editorial and Production. 274 . publisher growth services. The company focuses on digital magazine and book publishing.com Phone: 415-494-2700 Business Description: Zinio. Inc.
Karen’s current work includes user experience analysis at Harvard Business School (HBS) where she provides custom report development. Mary has 24 years of experience in standards. and Karen Golden. and search development and management. and training for current web marketing. Inc. David has over 30 years publishing experience. David R. publishing. trade. e-publishing. Guenette is Senior Analyst at The Gilbane Group. and analytics tools. web analytics. XML. Mary Laplante is Vice President and Lead Analyst. As Senior Analyst. working with publishers who are typically converting extensive legacy databases and systems into more contemporary technology. Bill also covers trends and technologies in the content management industry and develops tutorials on XML and content management. and multimedia environments. manage. 275 . and research and consulting. she is active in Gilbane’s globalization. and software-as-a-service coverage.Appendix E: The “Blueprint” Team The research team for A Blueprint for Book Publishing Transformation: Seven Essential Systems to ReInvent Publishing was led by David R. contributes editorial content. Karen Golden is Senior Analyst at The Gilbane Group with more than 16 years of experience in analytics and content management in the web. and her areas of expertise include XML. including as acquisition and developmental editor in educational. she oversees Gilbane’s consulting practice. DTD development. Content Strategies. Karen has served as project manager for educational web and digital products for PBS Kids and National Geographic. and editorial content. intranet. software marketing. helping enterprises leverage XML to better create. Bill Trippe is Vice President and Lead Analyst. and leads The Gilbane Group’s Publishing Strategies and Technologies Practice. SGML. support. Mary Laplante. Mary is the report’s project management lead. and participates in Gilbane conferences and other industry events. XML. and deliver information. Guenette and included Bill Trippe. Appendix E: The “Blueprint” Team ©2010 Outsell. analysis. Bill Trippe has more than 20 years of technical and management experience in content management. and professional resource books. As Vice President at The Gilbane Group. and the XML Technologies and Content Strategies Practice. and in top editorial positions for magazines and multimedia. with special focus on digital rights management and the editorial process within electronic publishing. manages research projects. covering the connected content market with strategic technology and business development research. and related technologies. content analysis and management.
Please see the Blueprint Sponsors and Vision Statements section of the report for detailed descriptions of these search suppliers and their offers. This work would not have been possible without them.Gilbane Group gratefully acknowledges the support of the sponsors of the research informing this report. Appendix E: The “Blueprint” Team ©2010 Outsell. 276 . Inc.
markets. fact-based analysis and actionable advice about competitors. Call +1 617. Guenette Senior Analyst email@example.com. Read our Ethics & Integrity Policy Outsell is committed to minimizing our impact on the environment and acting in a sustainable way.com www. All rights reserved.5256 763 Massachusetts Avenue Cambridge. Suite 510 Burlingame.9443 Fax +1 617.7135 330 Primrose Road.com Bill Trippe VP and Lead Analyst bill@gilbane.David R. Advancing the business of information . Read our Green Policy Outsell is the only research and advisory firm focused on the publishing and information industries. California 94010 firstname.lastname@example.org At Outsell.342.497. operational benchmarks.com Call +44 (0)20 8090 6590 Fax +44 (0)20 7031 8101 25 Floral Street London WC2E 9DS Copyright 2010.com Karen Golden Senior Analyst karen@gilbane. and best practices. Massachusetts 02139 Call +1 650. independence and objectivity are at the core of our business and our values. Our international team provides independent. so our clients thrive and grow in today’s fast-changing digital and global environment.6060 Fax +1 650.
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