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101 Ways to Promote your Website

101 Ways to Promote your Website

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Published by Raj Shekar

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Published by: Raj Shekar on Mar 21, 2011
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02/14/2013

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Before you even start to create your Web site, you must clearly define your
online objectives. What is the purpose of your site? Brainstorm with people
from all parts of your organization, from the frontline clerks, to marketing and
sales personnel, to customer support, to order fulfillment and administration.
Generate a comprehensive list of primary and secondary objectives. If you’re
going to build this Web site, you might as well build it to achieve all of your
online objectives. If you don’t brainstorm with your stakeholders, document
the objectives, and discuss these objectives with your Web developer, it will be
impossible for the Web developer to build you a Web site that addresses all of
your objectives.

Every element of your site should relate back to your objectives. When you
decide to update, add, or change any elements on your Web site, examine how
these changes relate to the primary and secondary objectives you have identi-
fied. If there is not a clear match between your objectives and your intended
changes, you might want to reconsider the changes. It’s amazing how many
Web sites have been developed without adequate planning or without ensuring
that the Web site ties in with the corporate objectives.
Some of the most common primary objectives include:

• Advertising your product or service

• Selling your product or service

• Providing customer service and support

• Providing product or corporate information

• Creating and establishing brand identity and brand awareness or com-
pany identity and awareness.

4 101 Ways To Promote Your Web Site (promote.maxpress.com)

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