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101 Ways to Promote your Website

101 Ways to Promote your Website

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Published by Raj Shekar

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Published by: Raj Shekar on Mar 21, 2011
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02/14/2013

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Behavioral advertising, also known as behavioral targeting, is advertising to
Web site visitors based on their own behavior and the behavior of others that
are searching for the same things on the Internet.
Behavioral marketers target consumers by following Web site users around
and categorizing them based on their searches. For example, if a user visits several
Web pages related to skates and hockey and then visits a car dealership Web site,
on that Web site there will be an ad for hockey skates. The key for this ad is not
the actual profile, but the user’s behavior. Had the user visited several pages re-
lated to amusement parks, there may have been an ad for Six Flags Amusement
Parks. Behavioral advertising is covered in more detail in Chapter 14.

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