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101 Ways to Promote your Website

101 Ways to Promote your Website

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Published by Raj Shekar

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Published by: Raj Shekar on Mar 21, 2011
Copyright:Attribution Non-commercial


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Today, it is relatively easy to start your own e-zine. There are lots of resources
online regarding e-zine development and administration. Don’t make this deci-
sion without much thought, though, as you can damage your reputation if you
don’t deliver consistent, valuable content.
There are a multitude of reasons that you should consider developing and
distributing your own e-zine. E-zines can be an extremely effective online mar-
keting tool for the following reasons:

• You become established as an “expert.” By providing your readers with
valuable articles related to your area of expertise, you become, in their
eyes, a valued and trusted expert.

Increasing Traffic Through Online Publications 281

• You establish trust. The first time someone visits your Web site, he or
she has no idea who you are, how capable you are, or how professional
you are. Sure, visitors get an impression from the look and feel and
content of your site, but are they ready to do business with you? By
providing them with free, valuable content over a period of time, you
earn your visitors’ trust, and they are more likely to turn to you when
they are ready to purchase.

• You generate significant traffic to your Web site. Your e-zine should
always reference and provide a hyperlink to something available from
your Web site. Once your visitor links through, there should be ele-
ments that encourage him or her to stay awhile and visit a number of
pages on your site. The more often people visit your site, the more likely
they are to do business with you.

• You build loyalty. Relationship marketing is what it’s all about on the
Web. You want to build relationships over time, and your e-zine will
help you do just that, if your subscribers receive something free from
you every month, with whom are they going to do business when they
have a need for your services or products? People prefer to spend their
money with businesses they know and trust.

• You stay current with your customers and potential customers. When
you are in front of your subscribers every month, you’re not too easy to
forget. You can keep them up to date on what’s new with your company
and your products, packages, and services, or what’s new in the industry.

• You grow your database. See Chapter 14 for tips on how to build your

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