Ms. Rishu Sharma

MBA 2ND Semester





The research on “Comparative Study between Bajaj and Hero Honda” has been given to me as part of the curriculum in 2-Years Masters Degree in Business Administration. I have tried my best to present this information as clearly as possible using basic terms that I hope will be comprehended by the widest spectrum of researchers, analysts and students for further studies. I have completed this study under the able guidance and supervision of Ms. Rishu Sharma I.will be failed in my duty if I do not acknowledge the esteemed scholarly guidance, assistance and knowledge. I have received from them towards fruitful and timely completion of this work. Mere acknowledgement may not redeem the debt I owe to my parents for their direct/indirect support during the entire course of this project. .



Sr No. 1. 2. Particulars OBJECTIVES HISTORY OF BAJAJ - Profile - Key Person - Bajaj Intro - Company History - Timeline of new releases HISTORY OF HERO HONDA - Board of Directors - Company Profile Page no




OBJECTIVES:1. To know the market share of Bajaj & Hero Honda. 2. To know the perception of customers regarding bikes. 3. To determine the customers satisfaction regarding bikes. 4. To determine the factors influencing the choice of customers regarding bikes.


6 . Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. western India.314.000th vehicle. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level.Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. Perfection. Waluj and Chakan in Maharashtra. The sales are backed by a network of after sales service and maintenance work shops all over the country. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Innovation.787 vehicles in 2005-06. but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100. The company had started way back in 1945. Bajaj Auto has three manufacturing units in the country at Akurdi. Initially it used to import the two wheelers from outside. The core brand values of Bajaj Auto limited includes Learning. Speed and Transparency. which produced 2.

The entry level Platina features push to cancel indicators. 7 . fuel gauge and alloy wheels which are not seen on more expensive executive class machines of its competitors. MOTORCYCLES Bajaj has redefined both the value and the premium segments with its motorcycles offering unique features not seen in their competitors in those classes. 200 and 220cc variants in the sports segment and the Avenger 200 in the cruiser segment. LED tail lamp and Digital meter at the price point of 100cc vehicles from its competitors. SCOOTERS With the launch of the Kristal. chrome graphics. The Discover 135 is available in Disc and Drum brake variants falls between the executive and premium segments and is ideal for those looking for a bit of additional power without sacrificing too much on fuel effeciency. Recently a Sport variant has been announced which is expected to hit the markets shortly. In the premium segment the Bajaj range includes the Pulsar 150.Bajaj Auto Bajaj Auto was one of the earliest two wheeler manufacturers in India and is now one of the worlds largest two-wheeler and three-wheeler manufacturers. unique throttle control. Bajaj Auto have reentered the autogeared scooter segment and borrows a lot of technologies from the successful motorcycle range such as DTSi. The Bajaj XCD 125 offers an excellent value proposition with its larger engine. ExhausTec and SNS suspension.

Two & Three Wheelers The Bajaj Group BSE – Code: 500490. Podar Chairman Vice Chairman & Whole-Time Director Managing Director Executive Director Whole-Time Director Director 8 . NSE . Chakan.411035 India Tel. Dominant presence in Sri www.bajajauto. Pune 411035 Bajaj Nagar. Columbia.Code: BAJAJAUTO Distribution network covers 50 countries. Guatemala.PROFILE: Founder Year of Establishment Industry Business Group Listings & its codes Presence Jamnalal Bajaj 1926 Automotive KEY PERSONS: Board of Directors Rahul Bajaj Madhur Bajaj Rajiv Bajaj Sanjiv Bajaj D. Peru. Waluj Aurangabad 431136 Chakan Industrial Area. Bangladesh.S.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 • • • Joint Venture Registered & Head Office Works Akurdi. Mehta Kantikumar R. Iran and Indonesia. Pune 411501 E-mail Website rahulbajaj@bajajauto. Kawasaki Heavy Industries of Japan Akurdi Pune . Egypt.

Suman Kirloskar Naresh Chandra Nanoo Pamnani Manish Kejriwal P Murari Niraj Bajaj Committees of the Board Audit Committee S. Pune 411 035 WORKS Akurdi.N. VII of 1913 REGISTERED OFFICE Akurdi.J. Khan Mrs.Shekhar Bajaj D.N. Pune 411 501 9 . Pune 411 035 Bajaj Nagar.H. Balaji Rao S. Godrej Naresh Chandra Nanoo Pamnani Director Director Director Director Director Director Director Director Director Director Chairman Shareholders’ & Investors’ Grievance committee D. Khan D. Godrej Naresh Chandra S. Waluj Aurangabad 431 136 Chakan Industrial Area. Balaji Rao J. H. Khan Remuneration committee D.H. Balaji Rao Chairman J. Khan Naresh Chandra Chairman Registered under the Indian Companies Act.N. Godrej S.H. Balaji Rao J.J.J. Chakan.J.

Akurdi and Chakan. Bajaj Auto Limited Type Founded Headquarters Key people Revenue Net income Employees Website Public 1945 Pune.2005 7 External links 8 References Company's history Bajaj Auto came into existence on November 29. near Pune. 17.and three-wheelers in 10 .016 billion ??? www. Bajaj Auto makes motorscooters. Maharashtra. 1. It is based in Pune. It is India's largest and the world's 4th largest two. with plants in Waluj near Aurangabad. India Rahul Bajaj (Chairman) Rs.063 billion (2006) or USD 1. 1945 as M/s Bachraj Trading Corporation Private Limited. motorcycles and the auto rickshaw.and three-wheeler maker.Bajaj Autos Bajaj Auto is a major Indian automobile manufacturer.01. Contents • • • • • • • • 1 Company's history o 1.1 Timeline of new releases 2 Scooters 3 Motorcycles 4 Upcoming Models 5 New Image 6 Forbes Global 2000 Ranking .87 billion Rs. It started off by selling imported two.

Bajaj Pulsar-200 Some of the models that Bajaj makes (or has made) are: Scooters o o o o o o Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Wave Bajaj Legend Motorcycles o o o Kawasaki Eliminator Bajaj Pulsar Bajaj Kawasaki Wind 125 11 .Bajaj M-50 1986 .Bajaj CT 100.Rear engine Autorickshaw 1981 . Timeline of new releases • • • • • • • • • • • • • • • • • • 1971 .Kawasaki Bajaj Boxer. In 1959. it managed to produce and sell 500.and three-wheelers and it went public in 1960. In 1985. In 1995.000 vehicles in a single financial year. Rear Engine Diesel Autorickshaw 1998 . Bajaj Discover DTS-i 2005 . Kawasaki Bajaj KB100 1990 .Bajaj Super Excel 1997 .000 vehicles in a single financial year. it started producing at Waluj in Aurangabad. Bajaj Wind 125. it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.Bajaj Wave.Kawasaki Bajaj Caliber.three-wheeler goods carrier 1972 .Eliminator.Bajaj Saffire 2001 .Bajaj Sunny 1994 . it rolled out its 100. New Bajaj Chetak 4-stroke with Wonder Gear.Bajaj M-80. In 1970. it managed to produce and sell 100. In 1986. Bajaj Avenger.Bajaj Platina 2007 .Caliber115. it obtained license from the Government of India to manufacture two.Bajaj Super 1977 . Bajaj Discover 2006 . Legend(India's first four-stroke scooter) 2000 .Bajaj Classic 1995 .Bajaj Chetak 1976 .India. Bajaj Pulsar 2004 .000th vehicle. Pulsar 2003 . In 1977.

5 billion. over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment.o o o o o o Bajaj Boxer Bajaj CT 100 Bajaj Platina Bajaj Caliber Bajaj Discover Bajaj Avenger Upcoming Models • • • • Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic New Image The company. DETAILS OF SOME BIKES OF BAJAJ Bajaj Platina Style and fuel economy at a bargain price. product range ranging from Scooterettes to Scooters to Motorcycle. The company is headed by Rahul Bajaj who is worth more than US$1. The Bajaj Platina offers features not yet found on more expensive models in the 100cc range 12 .

The bike is fully equipped with a self start.10% Delivery Time 3 to 7 Days Bajaj Discover 135 ES Add some big bike muscle without breaking the bank with the Bajaj Discove 135. front disc brakes. With over 13BHP on tap. six spoke alloy wheels and a tachometer Improved handling thanks to gas charged rear shock absorbers and a broad 100/90 rear tyre.2BHP powerplant that does duty on the CT100 the Bajaj Platina gives excellent mileage.2cc.600 13 .350 Fuel Efficiency (Kmpl) City : 60 +/. Optoprism headlamp for better lighting and safety. 57.10% Normal : 70 +/. Price on Road Individual : Rs. Price on Road Individual : Rs. Alloy Wheels and chrome decals make it one of the best looking 100cc motorcycles around. 8. Spring in Spring rear suspension built to handle the rough Indian roads. Disc brakes and broad rubber this is a mean machine. 44.Using the 97.500 Company : Rs. 39.

led tail lamps and sporty side cowls along with a revised gear box and retuned engine.10% Delivery Time 2 to 4 Days Bajaj Pulsar 150 ES DTSi Upgrade The Pulsar 150 in its latest avtaar sports alloy wheels. 76.10% Normal : 60 +/. Power output has been upped to 13.10% 14 . 67.550 Company : Rs. digital meters. 64. Digital speedo console with dual trip meters and over rev warning.10% Normal : 55 +/.9 BHP with torque figures also going up to 12. Gas charges Nitrox shock absorbers aid handling Price on Road Individual : Rs.Company : Rs.76 Nm 5 Speed gearbox now with the standard one down rest up pattern.800 Fuel Efficiency (Kmpl) City : 45 +/.100 Fuel Efficiency (Kmpl) City : 45 +/.

90.10% Normal : 40 +/.Delivery Time 2 to 4 Days Bajaj Pulsar 200 DTSi Powered by the smoothest engine of the Bajaj Pulsar range with perhaps the most attractive looks in the Pulsar range this performance motorcycle never fails to impress. Gas filled shock absorbers and broad tubeless tyres and a well sorted chassis make for excellent handling. Price on Road Individual : Rs. 81. Delivering almost 20 BHP the engine delivers great performance without seeming stressed.050 Company : Rs.850 Fuel Efficiency (Kmpl) City : 30 +/.10% Delivery Time 7 to 15 Days 15 .

10% Normal : 40 +/.Bajaj Pulsar 220 DTS Fi With the Pulsar 220 the engineers at Bajaj Auto have pushed the envelope and introduced the Indian motorcycle market to the world of performance biking. Price on Road Individual : Rs. Oil cooler keeps the oil maintain the right viscosity for better lubrication. tubeless tyres and powerful headlights for improved safety.10% Delivery Time 7 to 15 Days 16 . Front and rear disc brakes. The 20PS engine has fuel injection for optimum performance.150 Company : Rs.100 Fuel Efficiency (Kmpl) City : 30 +/. 98. 110.

Broad tyres and disc brakes for a safe and steady ride.10% Delivery Time 7 to 15 Days 17 . Oil cooler ensures that the lube retains its optimum viscosity for longer engine life and performance.Bajaj Avenger 200 Put your feet up and relax. 78.5 PS.10% Normal : 40 +/. enjoy the padded seat and watch the scenery as you eat the miles away.550 Company : Rs.100 Fuel Efficiency (Kmpl) City : 30 +/. Price on Road Individual : Rs. Featuring a slightly detuned version of the 200cc powerplant that does duty in the Pulsar 200 this bike develops a healthy 17. 88.

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and different fuel efficiencies. TVS Suzuki. did not allow foreign companies to enter the market and imports were tightly controlled. Hero Honda has a wide variety of models ranging from the CD Deluxe in the value for money market to the recently upgraded Karizma R which has set the new norm in the performance segment. With a larger selection of twowheelers on the Indian market. there was little competition for their customers. the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures.India has the largest number of two wheelers in the world with 41. only a dispatch department. API manufactured the Lambrettas but. The industry produced more models.. Bajaj Auto Ltd. made business easier for local players to have a seller’s market. and Escorts. prices. The CEO of Bajaj commented that he did not need a marketing department. The motorcycle segment had the same long wait times with three manufacturers. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda. In the mid-1980s. The foreign companies new technologies helped make the products more reliable and with better quality. Old favourites like the Splendor + and Passion + have been upgraded and joined by variants such as the Splendor NXG. The license raj that existed between the1940s to1980s in India. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). before the economic liberalization.6 million vehicles. Royal Enfield made a 350cc Bullet with the only fourstroke engine at that time and took the higher end of the market but. By the year 1990. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. 19 . styling options. Ideal Jawa. Royal Enfield. Bajaj had a waiting list that was twenty-six times its annual output for scooters. consumers started to gain influence over the products they bought and raised higher customer expectations. In the growing 125cc segment the Super Splendor and Glamour sport the new 125cc Quantum Core engine and are gaining popularity. Ideal Jawa and Escorts took the middle and lower end of the market respectively. another company. This regulatory maze. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. Bajaj Kawasaki and Kinetic Honda. The Hero Honda CBZ Xtreme and its sibling the Hunk compete with each other in the performance segment. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. Indian companies had to change to keep up with their global counterparts.

Name of the Directors 1 2 3 4 5 6 7 8 9 Mr. Satyanand Munjal Mr.BOARD OF DIRECTORS No. Toshiaki Nakagawa Mr. Vijay Laxman Kelkar Hero Honda Motorcycle Ltd. Narinder Nath Vohra Designation Chairman & Whole-time Director Managing Director Jt. Analjit Singh 13 Dr. Takao Eguchi Mr. Tatsuhiro Oyama Mr. Brijmohan Lall Munjal Mr. Type Public company BSE:HEROHONDA M 20 . Pritam Singh 14 Ms. Om Prakash Munjal Mr. Pawan Munjal Mr. Managing Director Whole-time Director Non-executive Director Non-executive Director Non-executive Director Non-executive Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director Non-executive & Independent Director 10 Mr.) Ved Prakash Malik 12 Mr. Masahiro Takedagawa Mr.(Retd. Shobhana Bhartia 15 Dr. Pradeep Dinodia 11 Gen.

Hero Honda's Splendor is the world's largest selling motorcycle [citation needed]. Founder Mr. Chairman Mr. India.8 billion when it produced 1. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. 1984 in Gurgaon. both in Haryana.3 million motorbikes in a single year. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001. Pawan Munjal. Toshiaki Nakagawa. Managing Director Automotive Motorcycles. Contents 21 .Founded Headquarters January 19. Scooters U$ 2. Its 2 plants are in Dharuhera and Gurgaon. Joint Managing Director Mr. It specializes in dual use motorcycles that are low powered but very fuel efficient. India Om Prakash Munjal.herohonda. Haryana.asp Key people Industry Products Revenue Website HERO HONDA HEADQUARTERS Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. Brijmohan Lall Munjal. India Haryana.

6 Diversification 3 External links [ Models ] Bikes • • • • • • • • • • Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition Hero Honda "Splendor" Model [ Company Profile ] 22 .4 Financial Planning o 2.1 Just-in-Time o 2.2 Ancillarisation o 2.1 Bikes 2 Company Profile o 2.5 Quality o 2.3 Dealer Network o 2.• • • 1 Models o 1.

HHM Mission Statement is: “We. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing. == Growth == The business growth of Hero Honda has been phenomenal throughout its early days. to manufacture motorcycles. at Hero Honda. employees. The Hero group vision is to build long lasting relationships with everyone (customers.“Hero”. and human resources to provide products and services that meet the quality. the Chairman and Managing Director of Hero Honda Motors (HHM). performance. Mr. and price aspirations of our customers. make free wheel bicycle critical components and have diversified into different ventures like product design. with its model PLEASURE mainly aimed at girls. HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM. The Munjal family started a modest business of bicycle components. vendors and dealers. systems. This announcement caused the HHM stock price to decrease by 30 percent that same day. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. are continuously striving for synergy between technology. In the year 1984. Brijmohan Lal Munjal. (HMC). but focused. headed an alliance between the Munjal family and Honda Motor Company Ltd. and develop teams that keep the momentum going to take the company to excellence in the new millennium”. is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. we maintain the highest standards of ethics and societal responsibilities. constantly innovate products and processes. The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation. is a name synonymous with two-wheelers in India today. style of management has earned the company plaudits amidst investors. way of life and work culture of the Group. Today Hero Honda has an assembly line of 9 different models of motorcycles available. as also worldwide recognition. dealers and vendors). The growth of the Group through the years has been influenced by a number of factors: [ Just-in-Time ] 23 . Hero. The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. It holds the record for most popular bike in the world by sales for Its Splendor model. The Munjals roll their own steel. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. until the year 1999 when HMC had announced a 100% subsidiary. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984. This alliance became one of the most successful joint ventures in India. While doing so. Munjal had to come up with some new strategic decisions as. Honda Motorcycle & Scooter India (HMSI). workers. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. The Group's low key. It is currently the largest producer of Two Wheelers in the world.

turnover. The fact that most of the machines are either developed or fabricated inhouse.The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. fresh purchases. Sales agents from Hero travels to all the corners of the country. anticipated demand and also competitor action in the region. manufacturing and marketing. Hero is probably the only company to have mastered the art of the just-in-time inventory principle. The dealers are considered a part of the Hero family. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours. [ Financial Planning ] The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology." When it comes to workers' benefits. not just for workers. the Hero Group is known for providing facilities. [ Ancillarisation ] An integral part of the Group strategy of doing business differently was providing support to ancillary units. Extra benefits took the form of medical check-ups. [ Quality ] 24 . This is the Japanese style of production and in India. which include some of the better known companies in the automotive segment. There is no organized labor union and family members of employees find ready employment within Hero. Group Company. grow with Hero. Every assembly line worker operates two machines simultaneously to save time and improve productivity. A nation-wide dealer network comprising of over 5. further ahead of the industry norms. There are over 300 ancillary units today. whose production is dedicated to Hero's requirements and also a large number of other vendors. In Hero Cycles Limited. Hero Cycles Limited has one of the highest labor productivity rates in the world.000 outlets.. the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date. has resulted in low inventory levels. [ Dealer Network ] The relationship of Hero Group with their dealers is unique in its closeness. as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). but also for the immediate family members. the focus is on financial and raw material management and a low employee turnover. Long before other companies did so. visiting dealers and send back daily postcards with information on the stock position that day. The philosophy with regard to labor management is "Hero is growing. The Group boasts of superb operational efficiencies. and have a formidable distribution system in place. Hero was giving its employees a uniform allowance. In Hero Honda Motors Limited. Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers.

a strictly pursued discipline. Munjal Auto Components and Munjal Showa Limited amongst other componentmanufacturing units.change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. The Hero Group also took a venture into other segments like exports. Mr. vendors and dealers and customers DETAILS OF SOME BIKES OF HERO HONDA 25 . of right attitudes and building stronger relationships with investors. went into commercial production in 1978. where the first indigenously designed moped. attaining quality standards is an everyday practice . Hero Majestic. Then came Hero Motors which introduced Hero Puch. The Hero Group's phenomenal growth is the result of constant innovations. but by enforcing a strict discipline. financial services. [ Diversification ] Throughout the years of enormous growth. a close watch on costs and the dynamic leadership of the Group Chairman. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division. It is an attitude that masters the challenge of growth and change . characterized by a culture of entrepreneurship. the Group Chairman. Lall has actively looked at diversification. the Group goes onto strengthen its quality measures as per the book. in collaboration with global technology leader Steyr Daimler Puch of Austria. Munjal and Sunbeam Castings.Quality at Hero is attained not just by modern plants and equipment and through latest technology. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited. information technology. Further expansion is expected in the areas of Insurance and Telecommunication. partners. which includes customer response services and software development. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles. With each of its foreign collaborations. The Group also employs the services of independent experts from around the world to assist in new design and production processes. At the Group factories.

350 Fuel Efficiency (Kmpl) City : 60 +/.550 Company : Rs. The Splendor Plus is constantly evolving and features bright multi-reflector headlight.Hero Honda Splendor Plus The world best selling motorcycle keeps its commitment of a trouble free. 56. Die Cast Alloy wheels are now standard and the updated graphics provide a contemporary look to this proven performer.10% Delivery Time 4 to 7 Days 26 . 49. Price on Road Individual : Rs.10% Normal : 75 +/. tail light and indicators for improved safety. economical commuter.

300 Company : Rs.10% Delivery Time 4 to 7 Days Hero Honda Passion Plus One of the most attractive bikes in the executive segment the Passion Plus integrates the proven 100cc power mill of the Splendor in a body that exudes style. body coloured mirrors and large instrument cluster. Price on Road Individual : Rs. tail light and indicators provide improved safety while the updated graphics and black finish alloy wheels and engine provide a contemporary look to this proven performer.250 Fuel Efficiency (Kmpl) City : 55 +/. The Passion Plus has always been a stunner with its two tone graphics. New bright multi-reflector headlight. body coloured mirrors and large instrument cluster.Hero Honda Passion Plus One of the most attractive bikes in the executive segment the Passion Plus integrates the proven 100cc power mill of the Splendor in a body that exudes style. 51. 27 .10% Normal : 70 +/. The Passion Plus has always been a stunner with its two tone graphics. 58.

58. 77. tail light and indicators provide improved safety while the updated graphics and black finish alloy wheels and engine provide a contemporary look to this proven performer.2 PS engine mqke for an attractive machine.10% 28 .10% Normal : 70 +/. 68. 51. Price on Road Individual : Rs.100 Company : Rs. Three dial instrument console has painted dials that match the muscular over all sporty styling of the bike.050 Fuel Efficiency (Kmpl) City : 40 +/.300 Company : Rs.10% Delivery Time 4 to 7 Days Hero Honda Hunk Muscular styling and aggressive lines matched with a powerful 14. Price on Road Individual : Rs.New bright multi-reflector headlight.250 Fuel Efficiency (Kmpl) City : 55 +/. Gas filled shock absorbers provide excellent suspension and great handling.

Normal : 50 +/. 102cc engine with excellent reliability and adequate power for most applications.400 Fuel Efficiency (Kmpl) City : +/.10% Delivery Time 15 to 20 Days 29 .150 Company : Rs. Tuffup tube that immediately seals the tube in case of a puncture. 44. Light weight ABS body in a wide variety of attractive colours.10% Normal : +/. Price on Road Individual : Rs. Body coloured mirrors and large speedo console add to the looks.10% Delivery Time 4 to 7 Days Hero Honda Pleasure Easy to handle and attractively packaged this scooter from Hero Honda has tremendous appeal for ladies. 49.

The engine has been fine tuned and now delivers 7. 48. Smart angular fairing. 55.700 Company : Rs.Hero Honda Splendor NXG The new generation Splendor NXG has more contemporary styling and increased power output backed by impeccable pedigree.7PS without sacrificing on mileage.250 Fuel Efficiency (Kmpl) City : 60 +/. Price on Road Individual : Rs.10% Normal : 75 +/.10% Delivery Time 4 to 7 Days 30 . sporty tank lines and attractive 5 spoke cast alloy wheels add to the attractive styling of the motorcycle.

good suspension and excellent brakes aid the stabiltiy and handling of this motorcycle.Hero Honda Karizma R Easily the most comfortable big bike in India the Karizma is a great motorcycle to eat away the miles. 87. 98. The speedo console housed in its attractive fairing features a digital speedometer. trip meter and clock. The 223cc engine develops 17 BHP and is super smooth through the rev range.100 Company : Rs. A long wheelbase (1355 mm).050 Fuel Efficiency (Kmpl) City : 30 +/.10% Normal : 40 +/.10% Delivery Time 7 to 10 Days 31 . Price on Road Individual : Rs. Aided by a refined gearbox the powerplant never feels stressed.

So they started saving money and cancelled there plan of taking the new vehicles.43 percent fall in December 2008 over the same month last year.85 % during April – December 2008. Bajaj Automobile has registered 33% fall in its over all two wheeler sells.IMPACT OF RECESSION ON THE TWO WHEELER INDUSTRY Two Wheelers registered minor growth of 1. In two wheeler segment. Indian auto mobile industry of no exception is also affected by it. Bike manufacturers have already started facing the problems. Banks and other financial institutions have baked out from finance. compared to last year. the medium class which is the ultimate target customer of the two wheeler industry lost their job. which affected the two wheeler industry as the production is going on but the demand is short. However.931 units in Dec 2008) in sales as compared to December 2007 (240. Due to the recession.532 units). The car manufacturers are delaying their new product launch and waiting for the condition of the economy to get stabilize so that they can launch the new product. the coming time would be a challenge for the automobile industry. The company has reported 37% negative growth in bike sells. In the above described record the two major firms in this sector are facing problem regarding their sales. Due to the shortage of demand the production is getting affected which is affecting the industries so they are forced to opt for the cost cutting measures resulting in the layoff. And automobile industry is not far behind in league. The result of layoff due to the recession affected the whole world a lot and every sector is facing the problem in form of declining sales. Two Wheelers sales recorded 15. Hero Honda has witnessed 10% fall (215. 32 . loan & finance for new bike is not available easily in semi urban & rural market. Undoubtedly. It is sacrilege to say that the world economy has been undergoing with the huge crisis.

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SAMPLING UNIT It gives the target population that will be sampled. This research was carried in Muktsar (Distt Muktsar) These were 100 respondents. Secondary data has been taken from internet. objectives were selected and the set on the base of these objectives. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. magazines and companies web sites. newspaper. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. After giving through brain storming session. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. which are selected a fresh and thus happen to be original in character.RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. 34 . it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. DATA COMPLETION AND ANALYSIS After the data has been collected. Target population is well identified and various methods like personal interviews and telephone interviews are employed. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. That was the reason that at most care was taken while defining various parameters of the problem. SCOPE My project was based on the Comparative Study of Bajaj V/S Hero Honda and data was taken in the City Muktsar only. Choose for investigation because a problem well defined is half solved.


2.1. The views of the people are biased therefore it doesn’t reflect true picture. 4. Research work was carried out in one Distt of Punjab (MUKTSAR) only the finding may not be applicable to the other parts of the country because of social and cultural differences. 3. The sample was collected using connivance-sampling techniques. 36 . Shortage of time is also reason for incomprehensiveness. As such result may not give an exact representation of the population.

Q1) Which bike do you have? 47 37 .

Hero Honda Bajaj Any other 38 15 Hero honda Bajaj Any other Q2) Which Model do you Have? Hero Honda Splender Passion Karizma 21 13 7 Bajaj CT 100 Discover Pulsar 7 12 11 38 .

Any other 6 Any other 8 25 No of Persons 20 15 10 5 0 1 Model Nam e Hero Honda Splender Passion Karizma Any other 14 12 No of Persons 10 8 6 4 2 0 1 Model Nam e Bajaj CT 100 Discover Pulsar Any other Q3) In which family Income level do you Fall? 100000-200000 200000-300000 300000-400000 above 400000 22 45 23 10 39 .

50 No of Persons 40 30 20 10 0 1 Income level 100000-200000 200000-300000 300000-400000 above 400000 Q4) For how long do you own a bike? 0-1 year 1-2 year 2-3 year above 3 year 34 29 26 11 40 .

40 30 No of 20 Persons 10 0 1 No of years 0-1 year 1-2 year 2-3 year above 3 year Q5) For what purpose do you use your Motor Bike? Office Purpose Personal purpose Joy Purpose Other Hero Honda 9 13 19 6 Bajaj 4 15 16 3 41 .

20 No of Persons 15 10 5 0 Office Personal Joy Purpose purpose Purpose Purpose Other Hero Honda Bajaj Q6) How do you come to know about this Motor Bike? Newspaper Television Magazine Hero Honda 4 23 2 Bajaj 2 16 1 42 .

Friends & Relative 18 19 25 20 No of Persons 15 10 5 0 Hero Honda Bajaj Name of Company New spaper Television Magzine Friends & Relative Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Cant say 87% 5% 8% 43 .

Yes No Cant say Q8) Do you have full knowledge about Bikes before buying? Hero Honda Yes No 25 22 Bajaj 23 15 44 .

30 25 No of persons 20 15 10 5 0 Hero Honda Com pany Nam e Bajaj Yes No Q9) Which Factor below Influence your decision? Hero Honda Price Mileage Quality Resale Value 72% 78% 65% 40% Bajaj 78% 64% 48% 28% 45 .

Status symbol 10% 7% 100% 80% No of Persons 60% 40% 20% 0% Hero Honda Bajaj Com pany Nam e Price Mileage Quality Resale Value Status symbol Q10) How would you rate the following factors of Bikes with respect to different company? Hero Honda Mileage Price 74% 68% Bajaj 72% 65% 46 .

Pick up Maintenance Look & Shape Brand Image 70% 58% 85% 53% 80% 62% 80% 55% 100% No of Persons 80% 60% 40% 20% 0% Hero Honda Bajaj Com pany Nam e Mileage Price Pick up Maintenance Look & Shape Brande Image Q11) If new Bike with good features comes in. then would you like to change your bike? Hero Honda Yes No 19 17 Bajaj 21 14 47 .

Cant say 11 3 25 20 No of Persons 15 10 5 0 Yes No View s Cant say Hero Honda Bajaj 48 .

Conclusion 49 .

2. 50 . While buying a motorcycle. Most of the Pulsar. 4. 3. 5.1. Service & Spare parts are available throughout India in local markets also. fuel efficiency. economy is the main consideration in form of maintenance cost. Majority of the respondent had bought their motorcycle more than 3 years. CBZ & Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks. Hero Honda is considered to be most fuel-efficient bike on Indian roads.

RECOMMENDATIONS 1. 51 . 2. Bajaj should introduce some more models having more engine power. More service centers should be opened. 3. Hero Honda should think about fuel efficiency in case of upper segment bikes.

5. 6. The price should be economic. Maintenance cost and the availability of the spare parts should also be given due importance. 52 . They also introduce some good finance/discount schemes for students.4.

google.BIBLIOGRAPHY 53 .com www. www. 2.

twowheeler.3.bajaj. www. 4. 54 .com www.

QUESTIONNAIRE NAME: .……………………………………………… CONTACT NO ………………………………………. AGE:15-20 25.30 OCCUPATION:Businessman 20-25 Above 30 Employee 55 .

Student Q1) Which Bike do you have? Hero Honda Q2) Which Model do you have? Hero Honda: Splendor Karizma Bajaj: CT 100 Pulsar Q3) In which Family Income do you Fall? 100000-200000 300000-400000 Q4) For how long do you own a Bike? 0-1 year 2-3 year Q5) For what purpose do you use your Motor Bike? Office Purpose Bajaj Other Any Other Passion Other Discover Other 200000-300000 Above 400000 1-2 year above 3 years Personal Purpose Joy Purpose Other Q6) How do you come to know about this Motor Bike? Newspaper Magazines Television Friends/Relatives Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Can’t say Q8) Do you have full knowledge about Bikes before buying? 56 .

then would you like to change your bikes? Yes No Can’t say Q12) Any Suggestions for Company …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……… Date: (Signature) 57 .Yes Q9) Which factor below influence your decision? Price Resale Value Mileage Status Symbol No Quality Q10) How would you rate the following factors of bikes with respect to different companies? Hero Honda Bajaj Mileage Price Pick up Maintenance Look/Shape Brand Image Q11) In new bike with good feature comes in.

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