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Hyundai (Without videos)

Hyundai (Without videos)

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Published by Ankit Sharma
Team 5 (Fifth Row) MCA IV (B)

Introduction
‡ Hyundai Motor Company is a Korean automaker which was established in 1967 by Mr. C. J Yung ‡ Headquartered in Seoul, South Korea The company employs about 75,000 persons around the world. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide. ‡ The current Chairman & CEO is Mr. M.K Yung

‡ Hyundai is presently South Korea s #1 carmaker, manufacturing dozens of models of cars, vans, and minivans ‡ Hyundai
Team 5 (Fifth Row) MCA IV (B)

Introduction
‡ Hyundai Motor Company is a Korean automaker which was established in 1967 by Mr. C. J Yung ‡ Headquartered in Seoul, South Korea The company employs about 75,000 persons around the world. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide. ‡ The current Chairman & CEO is Mr. M.K Yung

‡ Hyundai is presently South Korea s #1 carmaker, manufacturing dozens of models of cars, vans, and minivans ‡ Hyundai

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Team 5 (Fifth Row) MCA IV (B

)

Introduction
‡ Hyundai Motor Company is a Korean automaker which was established in 1967 by Mr. C. J Yung ‡ Headquartered in Seoul, South Korea The company employs about 75,000 persons around the world. Hyundai vehicles are sold in 193 countries through some 6,000 dealerships and showrooms worldwide. ‡ The current Chairman & CEO is Mr. M.K Yung

‡ Hyundai is presently South Korea s #1 carmaker, manufacturing dozens of models of cars, vans, and minivans ‡ Hyundai has 5 Research & Development centers worldwide. Located in South Korea, California, United States, Germany, Japan and Hyderabad, India

000 units. i10 and i20. H. Sonata. Accent. . Both plants have a combined annual capacity of 600.Hyundai in India ‡ Hyundai Motor India Limited (HMIL) is a wholly owned subsidiary of Hyundai Motor Company (HMC) ‡ HMIL currently has a 307 dealer networks and 631 strong service points across the country ‡ It is currently the second largest carmaker after Maruti Suzuki and largest auto exporter in India. ‡ Hyundai sells several models in India. Other models include Getz. the most popular being the Santro. and Santa Fe.W Park ‡ Hyundai has two manufacturing plants in India located in Tamil Nadu. Verna. Tucson. ‡ The current MD & CEO is Mr.

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Hyundai acquired rival Kia Motors 51% of Market Share ‡ In 1999.000-mile (160. Hyundai's parent company. was released in cooperation with Mitsubishi motors ‡ The company began to produce models with its own technology in 1988. the first Korean car. beginning with the midsize Sonata.History ‡ In 1968. ‡ In 1996.000 km) warranty to cars sold in the United States and launched an aggressive marketing campaign. invested heavily in the quality. information technology and long-term research of its vehicles. India. Hyundai Motor Group. It added a 10-year or 100. manufacturing. the Cortina in cooperation with Ford Motor Company ‡ In 1975. ‡ In 1998. design. . the Pony. Hyundai Motors India Limited was established with a production plant in Chennai. Hyundai released its first car model.

.History ‡ In 2001. Hyundai ranked as the eighth largest automaker. ‡ In 2009.D.D. Hyundai sold a 9% stake to DaimlerChrysler to strengthen its global market position and to boost sales abroad ‡ In 2004. Hyundai was the Highest Ranked in the J. Power and Associates Initial Quality Study. ‡ In 2008. ‡ And in 2010 it was the world fastest growing automaker. Power and Associates. Hyundai was ranked second in "initial quality" in a survey by J.

Market Value . It was formed through the purchase of 51% (currently 34. GM. ‡ In 2008. the second largest automaker in Asia after Toyota and the world's fifth largest automaker after Toyota. without including Kia. Kia Motors. Hyundai ranked the eighth largest auto maker.58%) of South Korea's second-largest car company. by Hyundai Motor Company in 1998.Hyundai-Kia Automotive Group ‡ The HKAG is South Korea's largest automobile manufacturer. Volkswagen and Ford as of the end of 2009.

Growth Chart .

Overall Market Value .

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and key matters related to the basic guidelines for company operations and work execution. matters delegated by the general shareholders´ meeting. Moreover. and consist of four internal directors and five external directors. they have the authority to supervise duties of directors and management.Organization Structure of Top Management The Board of Directors makes decisions on matters defined by the laws. .

policies on ethics management and the Ethics Charter. It is responsible for auditing finance and management of HMC. The Ethics Committee consists of five external directors. The Audit Committee under the Board of Directors consists of four external directors.Organization Structure Ethics Committee. one executive. and the board of directors. It has the authority to review reports on business management and financial status. Securities Trading Act. The Audit Committee approves matters related to audit. directors. Fair Trading Act. and two advisors. the shareholders´ meeting. It reviews matters related to the Anti-Trust. It can access business and management information for auditing. . which monitors internal transactions and supervises transparency and ethics management.

Overall Organization Structure .

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. and Threats involved in a project or in a business venture. Opportunities. Weaknesses.SWOT Analysis » SWOT analysis is a strategic planning method used to evaluate the Strengths. » It involves specifying the objective of the business venture or project and identifying the internal and external factors that are favourable and unfavourable to achieve that objective.

Weaknesses: are characteristics that place the firm at a disadvantage relative to others.SWOT Analysis Strengths: characteristics of the business or team that give it an advantage over others in the industry. . Opportunities: external chances to make greater sales or profits in the environment. Threats: external elements in the environment that could cause trouble for the business.

A new. y Damaged reputation. Quality processes and procedures. y Undifferentiated products or services (i. y Poor quality goods or services. in relation to your competitors). A weakness could be: y Lack of marketing expertise. y Location of your business.e. innovative product or service. Any other aspect of your business that adds value to your product or service.SWOT Analysis A strength could be: y y y y y Your specialist marketing expertise. . Location of your business.

Moving into new market segments that offer improved profits. A market vacated by an ineffective competitor. A competitor has a new. Price wars with competitors. innovative product or service. A new international market. A threat could be: y y y y y A new competitor in your home market. Mergers. Competitors have superior access to channels of distribution. . joint ventures or strategic alliances.SWOT Analysis An opportunity could be: y y y y y A developing market such as the Internet. Taxation is introduced on your product or service.

best service delivery. Power Study). best in-service experience. . most user-friendly service and best service initiation experience. Power Study Hyundai scored the highest across all 7 parameters: least problems experienced with vehicle serviced. Our high sales and customer care standards led us to achieve higher nameplate in the J.D. Power Study. highest service quality.SWOT Analysis Strengths ‡ The Quality Advantage Hyundai owners experience fewer problems with their vehicles than any other car manufacturer in India (J. ‡ Quality Service across 1036 Cities In the J. best service advisor experience.D. ‡ Buying Experience Like No Other Hyundai has a sales network of 250 state-of-the-art showrooms across 189 cities. with a workforce of over 6000 trained sales personnel to guide our customers in finding the right car.D.

In order to mitigate these risks. . the company continues to attempts to enter into long term contracts based on its projections of prices. plastics and rubber. ‡ Exchange Rate Risk The company is exposed to the risks associated with fluctuations in foreign exchange rates mainly of import of components & raw materials and export of vehicles. which go into the production of automobiles. aluminum. The company manages the exchange risk by using appropriate hedge instruments depending on the prevailing market conditions and the view on the currency.Weaknesses SWOT Analysis ‡ Commodity Price Risks Hyundai commodity price risks to higher costs due to changes in prices of inputs such as steel. The company has a well structured exchange risk management policy.

Opportunities SWOT Analysis ‡ Leading Growth As the market leader. commodity prices. as well as risk associated with financial issues. Operating Profit Margin increased from 0. company led the growth in the passenger car sector last year.7% In a year. Hyundai also gained market share from 40. Hyundai is exposed to a variety of market and other risks including the effects of demand dynamics. Net Sales (excluding excise) grew by 31% to Rs. 5421 million. they use the instrument of insurance to mitigate the risk.93. Hyundai sales went up to 30% . Threats ‡ Risk Factors In the course of its business.8 % to 4.This is the highest annual sale since company began operations 20 years ago.7 % in a year. hazard events and specific assets risk. . Whenever possible. interest rates. currency exchange rates. Profit after Tax jumped 270% to Rs.456 million.3% to 47.

. down 26. Maruti generated revenues of $193.517 million. Tata Motors generated revenues of $3. an increase of 4. ‡ Tata Motors Limited In the 2006 fiscal year.542. The company reported a net income of $2.2 million.805 million for fiscal 2005.3% from the previous year.SWOT Analysis Threats from Competitors ‡ Maruti Udyog Limited For the fiscal year ended December 2006.6% from the previous year. The company made a net profit of $185 million in the 2006 fiscal year.

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Some tags can be read from several meters away and beyond the line of sight of the reader.Enabled. ‡ RFID is a technology that uses communication via radio waves to exchange data between a reader and an electronic tag attached to an object.Supply Chain Management ‡ Supply Chain Management is moving the right items to the right customer at right time through efficient means. The orders of the industry arise from the bottom of the supply chain i.. . ‡ Glovis. as channeled in every traditional automotive industry. ‡ Supply Chain of Indian Automobile Industry in India is very similar to the supply chain of the automotive industry in Europe and America. an affiliated company of Hyundai/Kia Motors Group. The application of bulk reading enables an almost parallel reading of tags. for the purpose of identification and tracking. is in charge of Hyundai/Kia s automotive parts supply chain management (SCM). e. from the consumers and goes through the automakers and climbs up until the third tier suppliers. However the products. flow from the top of the supply chain to reach the consumers. which is now RFID .

Supply Chain Management .

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000 vehicles annually. Tamil Nadu capable of producing 600.Production and Manufacturing ‡ HMIL has two manufacturing plants in Sriperumbudur. .

. .Analyze competitors' models.Objective ‡ Predict future styling trends.Analyze styling trends through the motor shows and other events. . ‡ Research for new & unique aesthetics. Methodology .Analyze style positioning maps.Analyze lifestyles (image map production). .

‡ Two-dimensional Painting System Computer Aided Styling(CAS) : Digital Design Methodology ‡ Designers use colored pencils. markers and other tools to draft concrete images of the future shapes they envision.Objective ‡ Propose preliminary ideas for creating a concrete image of the target car model. . ‡ Consider the proportions of the side. front and rear view in order to express the image in sense of realism.

Objective ‡ The design is recreated through a computer-generated 3D image whose data is then used for assessing design and aerodynamics.Objective ‡ Embody the 2D design image into the 3D shape ‡ The model is used for measuring the air resistance coefficient in a wind tunnel.. .

Objective Objective ‡ A design diagram is created to produce the full-scale model. the design can be studied in its actual size . At the same time.

but also all the areas related to materials. and the work is carried out at the same time as styling. This involves not only the colors adorning the interior and exterior. . including embossing and surface treatment.- Color designs are included in the initial product plan.

Paint Shop It is one of the most modern paint shops in the country and uses the environment friendly water based process for superior and lasting exteriors which delivers the most extensive color range. helping customers get their preferred color anytime.Production and Manufacturing Body Shop It is a hi-tech line that builds full body shells from panels. Automated robotic arms are used for intricate welding operations that ensure superior and consistent build quality. .

Engine & Transmission Shop One of the biggest engine shops in the country.Production and Manufacturing Assembly Shop In Assembly Shop all the engine and suspension parts. the electrical parts. The Assembly Shop comprises the Trim Line. the Chassis Line. . this unit is equipped with the most modern tooling and testing facilities to make a wide range of engines inhouse. the Final Line and the OK Line. The cars go through complete testing in the Assembly Shop. the under body parts etc. are fitted into the car.

Production and Manufacturing .

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