Professional Documents
Culture Documents
GDP 11.0
Employment 8.0
Exports 7.9
AApowerful
powerfulengine
enginefor
forgenerating
generatingjobs
jobsand
andwealth
wealth
Phenomenal Explosion of Domestic Tourism
Year Domestic
1990 63,817,285
1998 168,196,000
1999 176,082,442
2000 210,082,442
Average Length of Stay in the Country
Country Days
India 31.2
Canada 5.22
Brazil 13.00
France 7.31
Hong Kong/China 3.38
Japan 8.80
Malaysia 5.50
Singapore(1997) 2.60
Spain 12.9
Thailand 8.4
India - “ A Civilization Alive”
Heritage Site
Cultural Attractions
Beaches / Benchmarks
Shopping
Indian Cuisine
What’s New ?
Infrastructure
Airports
Fast Trains
Recreation Facilities
e.g. Golf
India - Business Opportunity
Communication revolution
Have smart, computer literate friendly immigration officers who will ensure
that a tourist need not wait more than five to seven minutes in the
immigration queue.
Build more three star functional clean hotels with friendly affordable tariffs.
Discotheque
Price
What is Price? The answer may not be as obvious as one may think. Price is
not just the sticker price or the price invoiced. It goes deeper. the Ramada is
one of the only 5 star hotels in Goa that has prices that even a common man
can avail of on grand occasions they have a price tag which varies for different
persons requirements may from any walk of life Ramada is a good price
package that fits every ones budget due to which they do not face competition
from other hotels
Place
Exclusive international 5 star deluxe resort located on colva beach . 186 rooms, 10
suites, 6 villas with private balconies overlooking landscaped garden & the ocean
And only 3 km from the airport so why wont anyone opt for a better place than this
Promotion
The Ramada have their advertising on local radios during great events like
valentines day , and the occasions in Goa which is very important . they have
shows and discothèques in which they have freebies like couple entry on 50%
discount and etc their promotion is also done thru Indian airlines which offers
tickets and staying packages for Ramada and the rates are so nominal that
people cannot resist
Segmentation
Segmentation is essentially the identification of subsets of buyers within a
market who share similar needs and who demonstrate similar buyer
behavior
There are many ways that a segment can be considered. For example, the
auto market could be segmented by: engine size, model type, cost, and so
on. However the more general bases include:
Weakness:
Very far from airport, railway station and from the main city
No major tourist spot nearby except colva beach
Opportunity:
As there is boon in tourisms so opportunity of capturing the market.
Major brand Ramada all over the world
Support from Kokan government tourisms department
If they do more advertisement and promotion then chances of capturing
more market shares.
Threat:
Major competition from hotels like Leela, Taj, and holiday inn and
Majorda beach resorts.
Marketing Strategies
Collaboration
Having world wide network of more than
10 hotels in countries like {Tokyo, Berlin,
Amsterdam and Sydney}