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Published by: Subir Mokha on Mar 22, 2011
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Presented by- Subir Mokha Abhijit Bhoot Roll no: 6 32

Tata on December16. ‡ It was founded by Jamsetji N. 1903.INTRODUCTION OF TAJ HOTEL ‡ The Indian Hotels Company (IHC) is the parent company of Taj Hotels Resorts and Palaces. ‡ Currently the Taj Hotels Resorts and Palaces comprises 57 hotels at 40 locations across India .

leisure and business hotels. .Cont . the total number of hotels owned or managed by the Company was 75. ‡ The Taj hotels are categorized as luxury. ‡ Additional 18 hotels are also being operated around the globe. ‡ During fiscal year 2006.

efficient service. which helps the business trips to be productive. and entertainment.Cont  It provides exciting activities ranging from sports.  The Taj Business Hotels provide the finest standards of hospitality. and other conference facilities . culture. well-equipped business centres. music. adventure. specialty restaurants and lively bars.  They offer well-appointed rooms. environment. telecommunication facilities.

MARKETING MIX STRATEGY OF TAJ HOTELS Products Room Restaurant and Bar. Meeting room and Banquet facility Amenities Services Safe deposit box .

Special services ‡ ‡ ‡ ‡ ‡ ‡ courier Child care Laundry Internet Travel desk Wake-up call .

‡ ‡ ‡ ‡ ‡ ‡ ‡ ‡ Barber shop Boutiques Currency exchange In room telephone service Express check -in and out Florist Front desk 24 hour Gift shop .

. Leisure and Luxury class.PRICE Taj hotel has set its price of the room on the basis of Business.

Dubai.Colombo) .PLACE  Location of the hotel is the most important business decision for the hotel.  Present in metro cities in India  Global presence (Maldives.London.

book early get more. Bombay Times) T. Magazines like THE OUT LOOK TRAVELAR. Taj also offer surprises including weekend value vouchers. 3. etc ADVERTISEMENT Business news paper(E.T. Financial Express.V channels like STAR NEWS.previlage customers etc some of them are 1.membership.CNN and CNBC. The Taj Inner Circle. 2. The Taj Club. The Taj Junior League.PROMOTION STRATEGY Promotional schemes are carried on regularly the hotel has many loyalty programe.GO NOW and TRAVEL. .

It being the first & the last part of the hotel that the guest sees. thus it should be well designed. .Physical Evidence Lobby. Bell person carrying luggage to the room. Wake up call Check out. also to ensure that the customer returns again. 2. Major service encounter that extremely delighted or disappoint are: Check in. 3. 5. 4. the room should be comfortable and should have made his stay hassle free Process 1. Food.

People ‡ Skilled & Professional Employees ‡ Travel agents .

STP analysis .

Segmentation ‡ Placed among the top most in the high end luxury segment ‡ It is a pioneer in this segment and continues to set higher standards and increase benchmarks for the industry .

successful entrepreneurs. men of power By serving royalty and heads of state. Taj has been able to set a unique standard & thus targets those consumers who are rich and also achievers .Targeting Targets company heads. CEO s. business men.

Positioning ‡ ‡ ‡ ‡ Through print media Electronic media Magazines Online advertising .

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