Name: ___________________________

Chapter 3 Worksheet
WHICH COUNTRY?

The Internet gives students access to endless information sources. One of the most
surprising sources is the online database maintained by the CIA. The agency’s World Factbook
gives extensive data about each country’s geography, government, economy, communications,
etc. Go to the CIA Factbook Web site (www.cia.gov/cia/publications/factbook/index.html).
For this exercise assume you are the owner of a small electronics firm based in the
American Midwest. Your research department has developed a cellular phone that translates
conversations into any of twenty-four languages. From conversations with business associates
and friends, you have identified two especially attractive overseas markets—Brazil and Australia.

Use the CIA World Factbook to research these two countries.

1. What is the total population for each country? Which country’s population is growing the
fastest? What is the median age?

2. Compare the government types for each country. What type of legal system does each
have?

3. Which country has the largest number of cellular phones in use? What percent of the
population uses cellular phones?

4. Based on your research, which country, Brazil or Australia, would you choose to
introduce your product? Why?