SUBLIMINAL ADVERTISING

SUBMITTED TO ± SHWETA MAHAJAN SUBMITTED BY ± MEGHA KAUSHIK

CONTENTS 

     

SUBLIMINAL? SUBLIMINAL ADVERTISING ORIGIN CLASSIC EXAMPLES TYPES OF SUBLIMINAL PICTORIAL IMPACT IMPACT OF ADVERTISING

Subliminal Fact or fantasy?????????? .

Subliminal ? . or unconscious perception . subliminal stimuli are employed in scientific research on perception without awareness. the concept became controversial as "subliminal messages" in 1957 when marketing practitioners claimed its potential use in persuasion. Apart from their controversial use in marketing. Introduced in 1897. Subliminal stimuli are any sensory stimuli below an individual's absolute threshold for conscious perception.

or other marketing stimuli without the consumers having conscious awareness.Subliminal advertising  Subliminal advertising is a technique of exposing consumers to product pictures. brand names. Once exposed to a subliminal marketing stimulus. . the consumer is believed to decode the information and act upon it without being able to acknowledge a communication stimulus.

" he did describe many of the new "motivational research" marketing techniques being employed to sell products in the burgeoning post-war American market. . guilt. Marketers who could reach into the hearts and minds of American consumers soon found consumers' wallets to be within easy grasp as well. Although Packard did not use the term "subliminal advertising. fears.Origin  Public Advertising" began with the 1957 publication of Vance Packard's book. and sexuality were designed to persuade them to buy products they'd never realized they needed. Advertisements that focused on consumers' hopes. The Hidden Persuaders.

. while nothing was flashed to control subjects. but the experimental subjects did rate themselves as hungrier than the control subjects when given a survey. This was demonstrated by Byrne in 1959. The word "beef " was flashed for several. Neither the experimental nor control subjects reported for a higher preference for beef sandwiches when given a list of five different foods. the words would not be perceived and no effect would be expected and so on examples in the history. If the subjects were flashed a whole sentence. five-millisecond intervals during a sixteen-minute movie to experimental subjects.Cont.

1% respectively . Vicary claimed that during the presentation of the movie Picnic he used a tachistoscope to project the words "Drink Coca-Cola" and "Hungry? Eat popcorn" for 1/3000 of a second at five-second intervals. market researcher James Vicary claimed that quickly flashing messages on a movie screen. in Fort Lee New Jersey had influenced people to purchase more food and drinks. Vicary coined the term subliminal advertising and formed the Subliminal Projection Company based on a six-week test. sales of popcorn and Coke in that New Jersey theater increased 57.8% and 18. Vicary asserted that during the test.Classic examples  In 1957.

Sub-audible messages: sounds or words that are too faint to be heard.Types of subliminal messages 1. Embedded images: pictures or words that are hidden or flashed quickly (in 100ths of a second) 2. Electronically altered signals: backward masking and other voice alterations . or are played at extremely high frequencies 3.

Picture slide Creating death¶s head hawkmoth picture on the face where the skull structure is created with the figures of females .

then the darker parts reflected in the mirror are the people in the shower? .examples  The steam on the mirror means that someone is showering? If so.

it is just about getting your logo imbedded in the mind of the viewer as often as possible. .

What exactly it is Can you find anything out of the ordinary going on here? .

Nike¶s swoosh logo on suicide victims from the Heaven¶s Gate cult .

.Is there any spiral?????????????? No there is no spiral .

Are they moving???? Actually not If you are stressed then u can see them moving and when u r relaxed then these are stable .

Impact of these messages  These messages attacks your unconscious mind and attracts you to approach the positioned product  They could be intentionally or unintentionally  If you stare at clouds long enough. you will see a rubber ducky  Beware of the fallacy that ³presence´ implies ³effectiveness´ .

Don¶t let advertisers play with you       Your mind Your psyche Your impulses Your beliefs Your desires YOU! .

18.uleth.com .google. 19/mmsoc/subliminal/marlboro.com/imgres?imgurl=http://130.pdf  http://www.html  http://people.planecharter.18.subliminalmessages.org/sublim/  http://images.19/mmsoc/subliminal/&h=549&w=400&sz=57&hl=en&s tart=10&tbnid=Tpl7BBngkCu_VM:&tbnh=133&tbnw=97&pre v=/images%3Fq%3Dsubliminal%26svnum%3D10%26hl%3 Den%26lr%3D%26client%3Dsafari%26rls%3Den%26sa%3 DN  www.poleshift.com  www.140.org/student_account/spring_01/adv 391k/hjy/adv382j/1st/application.jpg&imgrefurl=http://130.Bibliography  http://www.ca/~vokey/pdf/Submess.ciadvertising. 140.

Thank you people .