OPORTUNITY IDENTIFICATION

OPPORTUNITY
1.

Where present & future market shows a growing potential Where Entrepreneur have necessary knowledge, skill, attitude to run Project Where Entrepreneur will be able to raise necessary finance

2.

3.

WHAT INFORMATION TO COLLECT 
    

Data Information Knowledge Insight Intelligence Wisdom

What information to be collected 
  

 

MARKETING WHO IS MY CUSTOMER?WHERE IS HE LOCATED?HIS REQUIREMENTS? SIZE OF MARKET-AT WHAT RATE IT MARKETIS GOING?HOW MUCH MARKET MAY BECOME IN NEXT 5 YRS STRENGTHS COMPETITOR WEAKNESSES

ENVIRONMENTAL THREATS & OPPRTUNITES ECOMOMY TECHNOLOGY GOVT. POLICIES CULTURE

MARKETING TASK 
  

DISTRIBUTION PROMOTION PERSONAL SELLING OTHERS

TECHNICAL 
       

SOURCE COST INFRASTRUCTURE PLANT & MACHINERY-COST MACHINERYRAW MATERIALMATERIALSOURCE PRICE SEASONAL FLUCTUATIONS MANPOWER-AVAILABILTY, COST MANPOWER-

FINANCIAL   



SOURCE OF FINANACE- WHAT R THE FINANACETERMS& CONDITION LIKE-MARGIN LIKEMONEY,RATE OF INTEREST, REPAYMENT PERIOD WHAT WILL BE TYPICAL COST BREAKDOWN DUTIES & TAXATION TOOLS FOR TAX PLANNINGPLANNINGDEPRICIATION,INVESTMENT ALLOWANCE,TAX HOLIDAY

LEGAL 

LAWS, RULES AND REGULATIONS REGISTRATIONS, PERMISSION 

CUSTOMERS 

ACTUAL USERS,ORIGINAL EQUIPMENT MANUFACTURERS & JOBBERS.

RESELLERS 

DISTRIBUTORS, STOKIST OR RETAILERS

SUPPLIERS
SUPPLIERS OF RAW MATERILS, COMPONENTS, EQUIPMENTS AND SERVICES COMPETITORS 

GOVT AGENCIES
DEPARTMENTS LIKELIKEINCOME TAX, EXCISE DUTY

SERVICE PROVIDERS 

MARKET RESEARCH ORGANISATIONS,ADVERTISING AGENCIES, TRANSPORTERS

HOW TO COLLECT INFORMATION 
    

PRIMARY RESEARCH POSTAL SERVEY TELEPHONE/ FAX INTERVIEWS PERSONAL DICUSSIONS OBSERVATION-CUTOMERS, DEALERS, OBSERVATIONCOMPETITORS SECONDARY RESEARCH REPOT PUBLISHED BY GOVT AGENCIES,ASSOCIATIONS,MAGAZINES, NEWS PAPERS DIGITAL -INTERNET

ENVIRONMENTAL ANALYSIS Environmental opportunities & Threat
FACTORS 

OPPOTUNITIES GROWING POPULATION & LIFE EXPECTANCY INCREASING DIPOSABLE INCOME AVAILABILY OF MONEY LOW INTREST RATES GROWING GDP,FAVOURABLE GDP,FAVOURABLE BALANCE OF OF PAYMENT, Forex reserves 

THREATS SMALL POPULATION COSTLY FINANCE INCREASING DEBTS, FLIGHTS OF CAPITAL REFUSAL TO ADOPT NEW TECHNOLOGY LACK OF RESOURCES CONSERVATION 

ECONOMY

customer

suppliers

Demanding costomers,co nsumer protection laws Increasing No Monopolies, of vendors, Increasing Quality Prices products, competitive rates

Increasing No of customer,cons umption

Dealers

Logistics

Rising No of outlets, increased competition, improved services Improved modes of transportation , reduction in time Global reach Warehousing

Monopolies and restrictive trade practices Poor infrastructure

Sign up to vote on this title
UsefulNot useful