This action might not be possible to undo. Are you sure you want to continue?
UnIocks Your Genius
Have you ever heard the saying "You can't teach an old dog new tricks¨? Or that to
learn a foreign language, you must learn it before age 20? Or that once brain cells die,
they never grow back?
These common assumptions reveal an underlying belief that the human brain loses its
ability to change or regenerate once we enter adulthood.
Ìndeed, most people would have us believe that our adult brains become like brittle
pieces of candy that may break if confronted with any kind of life event that forces us to
drastically change our thoughts or behaviors.
Ìt is like the 60-year-old man who is suddenly laid off from the company he has served
for the last 40 years. We imagine he is incapable of adapting or transitioning to a new
line of work, and that he is now doomed to be a door greeter at Wal-Mart.
Ìf our minds are really this inflexible, what a hopeless world we live in!
Thankfully, research done in the late 20th and early 21st Centuries now reveal that
many long-standing assumptions about the brain are actually...
While it is true that a child's brain is more malleable than an adult brain, the adult brain
still retains the ability to change and adapt well into old age.
Ìn other words, you can teach an old dog new tricks!
Ìn the book The Mind and the Brain by Jeffrey M. Schwartz, M.D., and Sharon Begley,
the authors share dozens of case studies as well as scientific studies that reveal how
plastic... how flexible... the brain really is.
For instance, they share specific examples of the brain "rezoning¨ itself so that more
mental real estate is dedicated to a certain task or skill. They share how the brain
rewires itself when a portion of the brain is removed. And they share how young
children can become normal functioning adults even when half their brain is removed!
All of this is bad news for all the old ideas we've had about the brain...
But It's Great News for You!
Because if the brain retains its ability to change and adapt, then that means you can
literally change your life, at any age, simply by retraining your mind.
Ì'll come back to this in just a moment, but first Ì want to share what Schwartz and
Begley have to say about the idea of a "hard-wired brain¨ that can't change:
This doctrine of the adult hard-wired brain, of the loss of neuroplasticity with the
end of childhood, had profound ramifications. Ìt implied that rehabilitation for
adults who had suffered brain damage was useless. Ìt suggested that cognitive
rehab in psychiatry was a misbegotten dream. But the doctrine [...] was wrong.
Years after birth, even well into adolescence, the human brain is still forming
the circuits that will determine how we react to stress, how we think, even how
we see and hear. The fact that (even) adults are able to learn and that learning
reflects changes in synapses tells us that the brain retains some of its early
dynamism and malleability throughout life. The adult has the ability not only to
repair damaged regions but also to grow new neurons. Even the adult brain is
surprisingly plastic. Thus the power of willful activity to shape the brain remains
the working principle not only of early brain development, but also of brain
function as an ongoing, living process.
Even as Ì recorded changes in the brains of my OCD patients after mindfulness-
based cognitive-behavioral therapy, a decades-long dogma was beginning to
fall. Contrary to Cajal and virtually every neuroscientist since, the adult brain
can change. Ìt can grow new cells. Ìt can change the function of old ones. Ìt can
rezone an area that originally executed one function and assign it another. Ìt can,
in short, change the circuitry that weaves neurons into the networks that allow
us to see and hear, into the networks that remember, feel, suffer, think, imagine,
and dream. (The Mind and the Brain, Jeffrey M. Schwartz, M.D., and Sharon
Begley, pp. 130-1, emphasis added.)
As Schwartz and Begley point out, the dogma of the brittle, hard-wired brain is not
supported by science or the most recent brain research at all. Ìn fact, the exact opposite
The Brain Is So Dynamic that
It Can ActuaIIy Rewire ItseIf!
For many people, this is big news because for years they've believed that they cannot
change... that not much can be done about the poor results they've gotten out of life.
They may even believe they're doomed to a life of mediocrity.
Please, don't buy into this lie. As science clearly demonstrates, you hold in your hands
the power to change how your brain is wired! Ìf you improve the quality of the thoughts
you think, you will automatically improve the quality of the life you live.
And just about everybody Ì've ever met is interested in improving the quality of their
So the real question becomes: Exactly how do you go about rewiring your brain? And
how do you rewire it so that counterproductive thoughts, attitudes, and behaviors are
replaced with those that are invigorating, empowering, and self-motivating?
For the answer to the first question, let's return to The Mind and the Brain:
Ìntrospection, willed attention, subjective state -- pick your favorite description of
an internal mental state -- can redraw the contours of the mind, and in so doing
can rewire the circuits of the brain, for it is attention that makes neuroplasticity
possible. (Ìbid., p. 339, emphasis added.)
We see, then, that it is attention -- sustained, focused thought -- that causes
fundamental changes in how the brain operates. These changes then begin to play
themselves out in our lives.
Ìf we have used our attention properly and in a productive manner, we will see positive
life changes begin to manifest: new skills acquired, new dreams dreamed, new goals
How to UnIock Your Inner Genius
Clearly, if you really want to unlock your inner genius and attain new heights, it is not
enough to concentrate for just an hour and expect your life to change. That's because
your brain requires sustained focused attention on a single task or goal -- this is how
you go about unlocking your inner genius.
As you can see there are three parts to the formula:
Ɣ Attention - Giving your attention to something is the act of concentrating on one
thing to the exclusion of others.
Ɣ Sustained - You cannot give your attention for just one hour or one day or one
week and get the results you want. Your attention must be sustained over time,
even if it is for only 20 minutes a day. Consistency matters.
Ɣ Focused - At first this may sound redundant, but focused attention is to
imply that you can't be shifting your attention from one thing to another in a
multitasking kind of way. Your attention must be on one thing only.
Ìf any of these three ingredients is missing, then you may not affect the changes you're
looking for. But if you can... if you can engage in sustained focused attention on a new
skill you'd like to have or a new positive behavior you'd like to adopt... then you'll be well
on your way toward rewiring your brain for success.
Is Sustained Focused Attention
Although we've made many advances over the last 100 years, one of the drawbacks
of living in the 21st Century is excessive noise pollution combined with a million and
one things competing for our attention. This is especially true if you live in an urban or
Have you ever tried to find a few moments of silence? Depending on where you live,
it's practically impossible. There is noise from cars, noise from airplanes, noise from
barking dogs, noise from appliances, noise from neighbors... the list goes on. True
silence is hard to find.
And when it comes to distractions, we're no better off. With the massive proliferation of
smart phones and cell phones, we're now reachable anytime, anywhere. Whether it's a
phone call, or a text message, or a new email... our cell phones will let us know.
Add a TV and an Ìnternet connection and the distractions multiply a thousandfold. There
are hundreds of television channels all begging for our attention and there is no end to
Nevertheless, even though the deck is stacked against us, Ì believe sustained focused
attention is possible. Ìt's only more difficult than it was in the past. Here are a few tips
for achieving sustained focused attention:
1. Write down your thoughts! When you write, you fully engage your mind.
2. CompIete important tasks early in the morning or late at night when you're less
likely to be interrupted or distracted.
3. Get noise-canceIing headphones. Bose makes a good pair, as well as a few
other manufacturers. These will work wonders if you live in an area with a lot of
4. Find accountabiIity. Two people moving in the same direction are more likely to
reach their destination than one person alone.
5. "Force feed" your mind with only the highest quality personal development
programs. Some audio programs are actually designed to form new neural
pathways! (Just be careful here. Not all programs are created equal.)
These are just a few ideas to get you started. The important thing is that you take this
information to heart and begin to implement it in your life as soon as you possibly can.
To Your Success,
Creator of The Power Of Conversational Hypnosis
Author of The Best Selling, "The Deep Trance Training Manual"
Author of Over Different 50 Training Products & Seminars
Ìnternationally Acclaimed Master Hypnosis Trainer
Certified Master Hypnotist & Trainer
Accredited & Certified NLP Master Practitioner & Trainer
Certified Success Life Coach & Trainer
P.S. By the way, if you haven't watched this video yet, you really should. Just click the
"Is Success Harder Today Than It Was In Years Past?"
This action might not be possible to undo. Are you sure you want to continue?
We've moved you to where you read on your other device.
Get the full title to continue reading from where you left off, or restart the preview.