CocaCoca-Cola Company is the world's largest nonalcoholic beverage company. It offers a portfolio of world class quality sparkling and still beverages, starting with CocaCocaCola® and extending through over 400 soft drinks, juices, teas, coffees, waters, sports and energy drinks that refresh, hydrate, nourish, relax and energize. Within our more than 400 brands are nearly 2,400 beverage products. Four of the world's top-five topsoftsoft-drink brands are ours: Coca-Cola, Diet Coke®, CocaSprite® and Fanta®. Thums Up and Limca, which are formulated to appeal to local cultures and lifestyles.  

With operations in more than 200 countries, we have a diverse workforce of approximately 55,000 Company employees. Our family of beverages accounts for approximately 1.3 billion servings worldwide of the 50 billion beverage servings consumed every day-a figure that indicates both daystrength and growth opportunity of the company. The Company strives continuously to expand beverage offerings to meet consumers' evolving needs and tastes.  

Pemberton in Atlanta. name 'Coca-Cola' was suggested 'Cocaby Dr. Frank Robinson. Pemberton's bookkeeper. He kept the name CocaCoca-Cola in the flowing script that is famous today.  The . John S. Georgia.History  Coca-Cola Coca- was invented in May 1886 by Dr.

Woodruff six decades of leadership . Candler had acquired complete ownership of the Coca-Cola business. making Coca-Cola an Cocainstitution the world over. Within four years. Under Robert W. whose marketing Cocatactics led Coke to its dominance of the world soft drink market throughout the 20th century. The Coca-Cola Company took Cocathe business to unrivaled heights of commercial success. Atlanta entrepreneur Asa G. .  In 1891. his merchandising flair helped expand consumption of Coca-Cola to every state and Cocaterritory.

followed by "Coke" in 1945. Patent and Trademark Office in 1893. .S. The trademark "Coca-Cola" was registered "Cocawith the U. was granted registration as a trademark by the U. Patent and Trademark Office in 1977. The unique contour bottle.S. an honor awarded very few packages. familiar to consumers everywhere.

... and spirit...  To Inspire Moments of Optimism.... . through our brands and our actions. World.  To Create Value and Make a Difference. Difference... everywhere we engage. mind.. Optimism. in body.Mission Everything we do is inspired by our enduring mission:  To Refresh the World..

 People: People: Being a great place to work where people are inspired to be the best they can be. Planet: Planet: Being a responsible global citizen that makes a difference. Partners: Partners: Nurturing a winning network of partners and building mutual loyalty. we have established a vision with clear goals.  Profit: Maximizing return to shareowners while being Profit: mindful of our overall responsibilities. Portfolio: Portfolio: Bringing to the world a portfolio of beverage brands that anticipate and satisfy peoples· desires and needs.Vision To achieve sustainable growth.    .

create.Values We are guided by shared values that we will live by as a company and as individuals. we do well" . delight" Quality: "What we do. imagine. it·s up to me" Collaboration: "Leverage collective genius" Innovation: "Seek. Leadership: "The courage to shape a better future" Passion: "Committed in heart and mind" Integrity: "Be real" Accountability: "If it is to be.

. will never end.Manifesto For Growth (5 P·s)  Manifesto represents the beginning of a journey which. while also accepting a renewed responsibility for meeting its short-term commitments. It is a foundation upon which will build sustainable growth as each and every member of the Coca-Cola system recognizes and invests in company·s rich long-term opportunities.

where people are inspired to be the best they can be. Portfolio . building mutual loyalty.Coke actively nurtures a winning network of beverage and bottling partners.     People .Coke maximizes return to shareholders while being mindful of overall responsibility.Coke brings the global marketplace beverage brands that anticipate &satisfy people·s desire & needs.Coke inspires to be a great work place. Partners .Coke acts as a responsible citizen. Profits . . focus on environmental efforts making making a difference wherever they engage. Planet .


Pacific Group 3. European Union Group 4.The Coca-Cola Global System CocaGlobal business is organized into six geographic Operating Groups 1. Latin America Group 5. North America Group . Africa Group 2. Eurasia Group 6.

Hi-C fruit drinks and Minute Maid Coolers. such as PowerAde. The Health & Nutrition division produces a range of products to promote health and well being. teas and herbal beverages. In the US. The . Products include ready-to-drink coffees. The division also produces a range of energy drinks. its products encompass Minute Maid Premium 100% juices.PRODUCTS DESCRIPTION The Rejuvenation division offers a range of drinks designed to improve how people feel physically and mentally. Replenishment division offers a range of water products around the world.

the company has created other products designed to meet the needs of local consumers and communities. Elsewhere in the world. in Chile. . For example. noncarbonated drink for their children. it developed Bibo (Kapo) because mothers wanted a healthy.

The Coca-Cola Company Cocaonly produces a syrup concentrate. The bottlers produce the final drink by mixing the syrup with filtered water and sugar (or artificial sweeteners)and then carbonate it before filling it into cans and bottles. The actual production and distribution of Coca-Cola Cocafollows a franchising model. As a publicity Cocamarketing strategy started by David W.Production  The Coca-Cola formula is The Coca-Cola Company's CocaCocasecret recipe for Coca-Cola. Woodruff. which the bottlers then sell and distribute to retail stores. the company presents the formula as a closely held trade secret known only to a few employees.CocaCoca-Cola System . vending machines. which it sells to various bottlers throughout the world who hold CocaCoca-Cola franchises for one or more geographical areas. restaurants and food service distributors  .

Their governance and management structures are separate from those of The Coca-Cola Company. The Coca-Cola Company and bottling partners are not one and the same from a legal or managerial perspective. . The Company's business is focused on creating and marketing brands and trademarks. while Coca-Cola bottling companies produce and package the finished beverage products and then sell and distribute them to retail and wholesale customers. family-owned operations. These bottling partners range from international and publicly traded businesses to small.

The company s bottling relationships can be divided into three types:  Bottlers in which coca cola company have invested and have a non-controlling ownership interest nonIndependently owned bottlers in which the company have no ownership interest Bottlers in which the company have invested and have a controlling ownership interest   .

Since independent bottlers add sugar and sweeteners. but fully independent bottlers produce almost half of the volume sold in the world. the sweetness of the drink differs in various parts of the world. to cater for local tastes. Coca-Cola Hellenic Bottling Company (CCHBC) and Coca-Cola FEMSA.The Coca-Cola Company owns minority shares in some of its largest franchisees. . like Coca-Cola Enterprises. Coca-Cola Amatil.

and environmental practices. wages and benefits. abuse of labor. including ingredients. working hours and overtime. discrimination. packaging and machinery as well as goods and services. all authorized and direct suppliers must comply with all applicable laws and regulations. forced labor. including those concerning child labor. At a minimum.Suppliers Suppliers include those business partners who supply system with materials. freedom of association and collective bargaining. health and safety. .

as well as small. international chains of retailers and restaurants. . Cocaothers are the corner market or the local pushcart vendor.Customers Customers include large. Some of our customers are major corporations as globally familiar as the name Coca-Cola. independent businesses.

Departments of Coca Cola Every organization is made up of different departments. each of these departments help Coca Cola achieve their objectives. also known as strategic business units (SBU's). . the amounts of departments are huge. Each country has their own Head Office and departments. As Coca Cola is a large multinational company. Europe. If all these departments perform in the correct way then that will continue the success of Coca Cola. Eurasia and Middle East and finally Latin America. Africa. Asia. The five SBU's are North America. Coca Cola is geographically split into five geographic operating segments.

Coke In India      CocaCoca-Cola was the leading soft drink brand in India until 1977 when it left rather than reveal its formula to the government and reduce its equity stake as required under the Foreign Exchange Regulation Act (FERA) which governed the operations of foreign companies in India After a 16-years absence. distribution systems and marketing equipment. Coca-Cola returned to 16CocaIndia in 1993 CocaCoca-Cola India started business. including new production facilities. wastewater treatment plants. CocaCoca-Cola system has invested more than US$ 1 billion in India CocaCoca-Cola is one of the country's top international investors .

which includes 10-tonne trucks. .Aamir Khan.'Thanda Matlab Coca-Cola ' was targeted at rural and semi-urban consumers. along with the Schweppes product range. The advertisement with the tag line . In 2002.It employs approximately 6. open-bay three-wheelers that can navigate the narrow alleyways of Indian cities. Fanta. Coca-Cola India (CCI) launched a new advertisement campaign featuring leading bollywood actor . which include names such as Coca-Cola.  Coca-Cola serves in India some of the most recalled brands across the world. and indirectly creates employment for more than 125. Sprite.000 people in related industries through vast procurement. and trademarked tricycles and pushcarts. supply and distribution system The Coca-Cola system in India comprises 27 wholly-owned companyowned bottling operations and another 17 franchisee-owned bottling operations The complexity of the Indian market is reflected in the distribution fleet. Diet Coke.000 people.

the stock was transported to spokes which were situated in small towns. It made an investment of Rs 7 million to meet rural demand .( stock was transported from the bottling plants to hubs and then from hubs.stock from spokes to village retailers the company utilized auto rickshaws and cycles.58. Through its rural distribution initiatives.Rural marketing strategy  CCI's rural marketing strategy was based on three A's Availability.383 villages in 2001 to 1.) Large trucks for transporting stock from bottling plants to hubs and medium commercial vehicles transported the stock from the hubs to spokes. Affordability and Acceptability.342 villages in August 2003     . CCI was able to increase its presence in rural areas from a coverage of 81. The company opted for a hub and spoke distribution system to market in rural areas.

Market Analysis:  Porter's generic competitive strategies: strategies:  Cost leadership  Differentiation  Cost focus  Differentiation focus S.T.O.W.  Strength  Weakness  Opportunity  Threats  .

* Advertising was not clear and was misunderstood in India  .SWOT ANALYSIS  STRENGTHS * Strong brand name * Co-operate identity Co* Global distribution * Innovation WEAKNESSES * Does not enjoy the number one position in India.

 OPPURTUNITIES * Possible growing demand * Expansion ² Reaching all segments * Glocalisation * Catering to Health Conciouness of People THREATS * Competition-Pepsi Competition* Health Drinks ² Fruit Juice Companies  .

which many people will want to try  People will like to purchase the commodity even though price is high because no substitutes are available.  First of all innovation can be used. . relations or reputation.Suggestion To Stay ahead Of Competition The three main ways are through innovation. This may certainly give coca cola competitive advantage because it introduces a new product. It may also give coca cola brand loyalty which means customers will stay loyal to them no matter what happens.

It attracts a new market segment This will mean they will have a higher revenue increasing long term profitability. Many of coca cola·s plastic bottles are recycled and as a result less resources are lost and costs decrease. This makes profits increase.   .

Coca Cola needs to continuously strengthen its brand to maintain brand loyalty and positive responses and differentiate itself from its competitors If coca cola used strong marketing it may raise barriers to entry. taste and excitement to the market.   Another factor is marketing. This is a very important factor for coca cola. thus severely reducing any threat of being substituted. . Coca Cola's brand represents quality. In order for the company to maintain its strong market position. thus decreasing the threat of new entrants to the industry. qualities that remain unmatched by the company's competitors.

This gives a bright. bubbly. The message that is conveyed through Coco Cola's advertisements implies that no matter what personality or what ever kind of lifestyle someone has drinking cola boosts their confidence as well as allowing them to get pleasure from every day activities that are considered as being dull. lot of energy. pure and trustworthy company  . The white meaning a loyal. loving and not to mention lively atmosphere.

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