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Afforestation in India - Presentation Transcript
1. AFFORESTATION 2. Afforestation and its benefits o Afforestation is planting seeds or trees to make a forest on land which has not been a forest recently, or which has never been a forest o Benefits of Afforestation It restores ecological balance of all eco systems. It maintains biological diversity It act as catchments for the soil and water conservation Plating tress can stabilize soils by increasing interception, Bring soil together and prevent soil erosion Prevent floods and safeguard future of the tribal people. Stabilized the climate and the forest products.
Till now we have only 1% of world forest coverage. fodder supply.e. 15 % of the Worlds livestock Just 2% of Geographical area Forest Area is 1% and per capita is 0.km.08% which is even lower than world average of 0.8%. economy and environment is divided to broad categories. o Large Scale Deforestation and non optimal Afforestation are root and branch cause for the present crisis. Social forestry : A programme which is instrumental in Protecting social/public by increasing fuel. wood supply. Production forestry : Afforestation programme wherein emphasis is given on production of timber and wood for industrial use. ecological balance is maintained and avenues are paved for the development of economy.45 per cent of total geographical area which states that there is imbalance in forest management. the development of forest is haphazard o Lapses in distribution system which virtually affect the implementation process o Innovate strategy for Marketing Afforestation is thus a need of an hour 6. Emerging Trends in India o Even after completion of Eight Five Year Plan. protection of agriculture fields against winds Social Forestry are Farm Forestry.3. Facts of Afforestation in INDIA o Total Forest Cover of India is 630 sq. Rural forestry and Urban Forestry In India Afforestation is not a programme but a mission which requires public participation 5. which is 19. o India contribute 18% of World Population. Ninth Five Year Plan is already started and results of previous of plans shows depressing result 4. Afforestation Marketing and its Justifications o Afforestation Marketing focuses on the application of marketing principles for the time honoured and effective implementation of programme social interest are protected. 87 & 90 we were moving in right direction. our Contribution to world forest coverage is far below the world average. o Following Points justify the application of societal marketing principles . Afforestation in India o Afforestation a programme to protect the requirements of society. however emerging trends indicate that in majority of cases. o Below figure indicates that for 2 years i.
Afforestation MIX constitutes Rural Forestry: Ownership of land is of Public or forestry is found in community and panchayat land Farm Forestry: Ownership of land is of individual and it’s a process of technological benefits to farm sector. Pricing. o Promoting Afforestation: Throws more light on promotional creative efforts which helps in inculcating mass awareness. however there are cases of financial insolvency. Folks songs and dramas based on Afforestation would be helpful in motivating the rural prospects 8. Using Sophisticated media and highly professional advertisement agencies Emphasis on Rural Segment by using Songs and Drama Division of Govt of India. The financial constraint in affecting proper maintenance and protection of plants.An Optimal mix for Afforestation programme. Afforestation MIX & Promotion Afforestation o Afforestation MIX: Based on the properties of different groups of plants. formulation of package which will help in making the programme profitable and thus succeeding in having fair bending of environmental and commercial considerations. 7. . Industrial Forestry: Industrial forestry is process of industrial transformation by supplying them necessary raw materials. Cost effectiveness Benefits of Sensitive Segment Benefits of Rural Economy Maintaining the Ecological Balance Transforming the Programme into mission. Urban Forestry: Urban forestry aims at bringing trees to doors of urban people and developing aesthic sense. Distributions o Pricing: Good Support from different global organizations. Involvement of voluntary social organizations for distribution. Inculcating Mass Awareness. State Forest Department should assign due weightage to those plants which are more productive or have commercial value. Implementing innovative strategy for identifying the leakage o Distribution: Need of Innovation strategy in the distribution system which contracts the gap and makes the distribution process smooth and fast.
sports items. Afforestation Mix suitable for Rural Forestry In rural economy of India. It is important that different constituents of the programme is well tested in view of of changing social. dairy industry and paper industry which would be strong foundation for the development of small and cottage industries 14. Question 3: . bee. Comment on this statement and suggest the Afforestation mix that you find suitable for Rural forestry.keeping industry. Majority of Sate Forest Department personnel are not aware of the nature and properties of plants Most Vital Process in the Blending process is selection of suitable tress which on the one hand generates more oxygen and are also found productive. Thus based on the different groups of plants. the mix should also take into consideration the development of industries of different categories by supplying raw materials such as wood for timber industry. Fodder for Livestock Fuel wood for Kitchen Small Timber for house construction Protection of Degraded Land Productive Utilization of idle land Making Organic Manure from Cow Dung In addition. Question 1: Do you find Formulation of Afforestation MIX an Essential Dimension for making Afforestation Program productive? Justify your answer 10. Afforestation programme cannot be profitable. 12. Question 2: Blind Afforestation has proved to be non productive. a package should be formulated which help in making the programme profitable and thus can succeed in having a fair blending of environmental and commercial conditions 13. 9. ANSWER 1: YES o Afforestation mix for rural economy includes both rural forestry (community land) and farm forestry (individual land). Minimizing the no of channel for distribution and activating the lower level personnel by offering them incentives. Without knowing the nature and properties of plants.faceted needs of rural society . due weightage needs to be assign to rural and farm forestry for fulfilling multi. 11. silk industry. Question 2: o An Optimal Afforestation MIX makes possible a flair blending of Environmental and Economic considerations” . economic requirements.
Inculcating Mass Awareness so that barriers are removed from the minds of the people. ecological imbalances requiring a sense of urgency. Background India’s share of the Global Forest cover is merely 1 % Despite initiatives undertaken for afforestation in the various 5 year plans. 15. In the light of this statement justify the rationale of Innovative Marketing for Afforestation Program? . Why Market Afforestation ? Formulating an optimal afforestation mix that will ensure that a good mix of trees & plants are selected which makes the program commercially viable. Afforestation initiatives have not been very successful on account of several barriers Lack of Awareness among the masses Poor support from the Govt Agencies Unplanned afforestation Lack of Financial Support Question 3: 16. This is critical considering the situation that we find ourselves with unplanned industrialization. o . o o o o o Question 3: 18. The concept of Afforestation Marketing focuses on a managerial approach in promoting afforestation which keeps pace with our socio-economic and environmental requirements The need of the hour is thus an Innovative Marketing approach to Afforestation by looking at the entire marketing mix and variables that impact the results. Segmenting the market to identify sensitive Target Segments. Developing and Improving on the Benefits the program will have especially for the Rural Masses. Making the Afforestation Cost Effective so that it becomes a selfsustaining initiative which is commercially viable. the results have been limited. polluted cities. o o o Question 3: 17. degraded forests.o o o o o In a true sense we are at the brink of an Environmental Disaster”.
Question 4: o What is the relevance of Social Forestry to the Development of Rural India ? Discuss. Question 3: 19. Helps protect agricultural fields against winds. Road and Railway sides. Transforming Afforestation from a mere program into a mission for change. mining.. Question 4: o Farm Forestry Afforestation initiative undertaken by Individuals on their farms lands with or without Government support. etc. sand casting & erosion 22. etc It includes restoration of derelict area bearing scars of industrial activity like quarrying.Undertaken on Community Panchayat Land Farm Forestry…. small timber and fodder meeting daily requirements and also generating income.. Question 4: o Rural Forestry Undertaken on Community Land.. lime burning.o o o o Maintaining Ecological Balance taking into account the geography of the region and specific needs of the local populace. canal banks.etc Rural Forestry helps supply essential raw materials to support the cottage industry like honey. edible oil from seeds. paper.Undertaken on Individual Farm Land Urban Forestry…. What we lack is the managerial proficiency and commitment required to undertake such a mission which is what we should aim to bridge in this session. silk. . 21.Undertaken in City Land. and supplying essential materials to different category of users / industries. sport goods. Question 4: o Social Forestry o Afforestation undertaken as a community development program aimed at protecting the social / public interest. Degraded Forests. protecting the environment. Benefits are as follows Source of supply of firewood replacing Cow Dung which can now be used for fodder improving productivity Helps build a balanced rural economy through supply of firewood. 20. road construction. Panchayat Lands. Thus we can see that there is a need for an Innovative Marketing Program that integrates all the above elements to achieve the desired results through various Marketing Techniques. o 3 Key Constituents Rural Forestry ….
27. Question 5: o Segmentation – Target each segment differently…In polluted cities and specific areas people would be more affected by the environmental degradation. o Folk songs. Pipal. 26. o Mass Media needs to be used and Creative Advertisements that draw attention and simulate interests o In rural areas. it is important to take the help of Opinion Leaders like Panchayat Heads. 25. Question 5: o The biggest barrier to change is resistance from people especially with illiteracy levels being high. . o If we succeed in creating awareness. be given adequate incentives to motivate them to convince people. road shows to be organized to create awareness among the masses. 24. Discuss this statement in the face of creative promotional strategies that you expect to be more sensitive in the Indian Setting. dramas. people are not sensitive to the need for afforestation o The challenge here is to create mass awareness about the need for afforestation by effectively selling the benefits of these initiatives. Question 5: o Financial incentives can be offered to the farmers for undertaking afforestation where the idle land is provided by the Govt and benefits of the trees grown are shared by the individual o Govt Personnel to be trained effectively to manage the promotion activity. Question 4: o In order to make this work 2 important issues are (1) Optimal Blend of Rural & Farm Forestry (2) To formulate a mix of different groups of trees found commercially viable. o A fair blend of Rural Forestry and Farm Forestry is a crying need of the rural economy and if we professionally manage the afforestation it will have a great economic and social impact besides protecting the environment. o Public Relation Tools to be used by organizing events. religious sentimental values associated with trees (eg. to drive the message across to community o In a rural setting. Question 5: o A crying need of the hour is to inculcate Mass Tree Consciousness”. environmentally friendly and geographically acceptable. Neem) can be exploited to reach out to an audience who may not be receptive to logic. The rural masses also benefit by way of employment opportunity the initiative provides 23. the “Tree Consciousness” among the masses would remove all the hurdles in the implementation of the program. conferences that get media coverage and draw attention to the need for afforestation.
o Seminars to be organized in villages during gathering highlighting the “Economic” benefits – when they see potential for additional income they would be attracted to contribute. Websites. thereby saving trees. where urban population can contribute financially to Afforestation initiatives. o Town / City planners to be educated on the need for Afforestation and how it can help improve the aesthetics of the city besides being environmentally friendly . Example – Idea Campaign on Ebills.28. Question 5: o Govt can tie-up with schools where children are involved in planting saplings so that the tree consciousness is created at a young & impressionable age. o Service Providers can encourage their consumers to subscribe to email bills and help reduce paper consumption. o Govt can tie-up with Service Providers. Question 5: o Govt should initiate a national day for Tree Plantation with several celebrities appealing to different section of the population being involved in the initiatives. 29.
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