ARUN BASSI SUKRIT GUPTA VIKALP GARG AJIT PAL

FOUNDER Soichiro Honda with a view personal mobility for every one!!

FOUNDED HONDA MOTORS IN 1948

and Head . . for over 25 years.y Masahiro Takedagawa is President & CEO.South West Asia. Honda Siel Cars India Ltd. Honda Motor Co. y Associated with Honda Motor Co.. Ltd.

& JAPAN AND SIEL LTD.1995 y JOINT VENTURE :HONDA MOTOR CO. LTD.HONDA IN INDIA y INCORPORATED IN DEC. y HONDA CITY INTRODUCED IN 1997 .

y SALES & DISTN. y Rs 1000 CR. 62 CITIES . IS PLANNED IN 2ND PLANT IN RAJASTHAN. y MANUFACTURING CAPACITY 1LAC.y INVESTMENT MADE BY THE CO IN INDIA TILL DATE IS Rs1620 CR. 105 FACILITIES .

Motorcycles 3. Financial Services HMC Sales Allocation Over the Past 9 Months 3% 4% 12% Motorcycles Automobiles Financial Services Power Products 81% y Honda is the World s Largest motorcycle manufacturer but is most known for its automotive industry . Automobiles 2. Power Products 4.Company Description Automotive Manufacturers Major 1.

CARS Accord CRV Civic .

GENERATORS EU1000iA 1000 watts. 120V EU2000iA Camo 2000 watts. 120/240V . 120V EU6500iSA 6500 watts.

PROMOTION HONDA promotes its products through.billboards. Ads. Sponsoring sports events Customer service Environment friendly automobiles .tv.

BCG MATRIX .

The 4 Types of International Marketing Global marketing strategy (same everywhere) Local marketing strategies (specific to each country or region) Global tactics Some tactics adapted locally Mix of global & local tactics Only local tactics & marketing mix Pure Global Global « Glocal » Pure Local Bongrain : cheeses .

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Opportunities ‡ Offering in a pickup type truck would be profitable. ‡ Competitiveness in innovative . ‡ World leader (Bikes). ‡ They do not have a strong offering in a truck line. Threats ‡ Prices. ‡ Technology. . Weaknesses ‡ Prices.Strengths ‡ Diversification. ‡ Developing nations. ‡ Quality and customer satisfaction. ‡ Continue progressing low emission vehicles and alternative power sources. ‡ Reputation for being underpowered or pokey econoboxes. ‡ New Markets. ‡ Pioneer in engineering low emissions internal combustion and hybrid technology.

Consumer Reports Top Automobile picks for 2006 y y y y y y y y y y Top Small Sedan Top Family Sedan Top Upscale Sedan Luxury Sedan SUV Small SUV Top Minivan Top Pick-up Truck Green Car Fun to drive Honda Civic Honda Accord Acura TL (Honda) Infiniti M35 (Nissan) Toyota Highlander Hybrid Subaru Forester Honda Odyssey Honda Ridgeline Toyota Prius Subaru Imprezza y Additionally. Honda was 2nd overall in vehicle reliability right behind Lexus .

Marketing/Technology y The new ACE System (Advanced y y y y y Compatibility Engineering) 5 star rating Hybrid Engines ASIMO Jet Engines Manufacturing Nattokinase .

and Germany.Research and Development y Honda currently has individualized R&D facilities in Japan for motorcycles.S.Research focus on: robotics technology. automobiles. and power products. automotive safety. and fuel cell technology . Germany and Italy (to help focus on the European market more independently) . y Honda also has networked facilities in the UK. y HRI (the Honda Research Institute) is located in Japan.. . U. ultra lightweight products.Deriving automotive fuel from plants. and a motorcycle R&D center in China for its increasing market demand.

Two director positions and one assigned annually outside the company.Management Structure y President and Representative Director Takeo Fukui Age: 62 y Executive Vice-President and Representative Director Satoshi Aoki Age: 60 y Promotion of Objective Management: Staff composed of 22 personnel. Temporary directors are paid according to how well the Company during their tenor. auditor performs .

plus labor force issues y Toyota and Honda are prospering well in U. low quality.6B decline in car sales from years ending 04 y Sold Hertz rentl car business y Chrysler: Changes management around y Only U. but not domestically. y Filed for bankruptcy y Ford: $1.Industry Trends y Trend of Companies performing well in foreign markets.S. market y Everyone looks to China for expansion 05 . y GM: Dealing with Health care problems ($100B annually) y Sold GMAC Subsid. manufacturer not in the red y Also filed for bankruptcy y Fiat had purchased some share in Chrysler y Volkswagen: high prices.S.

y Cons: y y y y Fluctuation of Exchange rates.S.Pros and Cons y Pros: y y y y y y y Fuel/ cost efficient products and technology Extensive R&D programs Superior Technology Moving towards differentiated product lines One of the few currently profiting companies in its industry Objective Management Structure Continuous increase in automotive sales in North America. particularly U. makes for inconsistent earnings Japan s Economy Automotive industry very susceptible to interest rates Toyota may be a better buy .. and in Europe as well.

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