Gujarat Technological University

MBA Semester - IV
Syllabus for MBA Programme effective from the Academic Year 2009-10 onwards The course curriculum and syllabus for MBA of Gujarat Technological University are devised considering the norms of AICTE/UGC. While preparing the syllabus, the syllabi of different national level universities/institutions have been taken into account. This syllabus has endeavoured to strike a balance between theory and practice and classic and contemporary concepts. The MBA programme of Gujarat Technological University (GTU) will be conducted on a semester basis with four semesters spread over two academic years. The duration of each semester will be around 15 weeks. In each semester there will be seven courses/subjects. In the first year all the 14 courses are compulsory. In the second year there will be three types of courses, namely, compulsory, electives and sectorial specialisation. The MBA programme will have four electives, namely, Marketing, Finance, Human Resource and Information Systems. A student can choose any one of the four electives. There will be five sectorial specialization areas, namely, Retail, Pharmaceutical and Healthcare, Rural and Cooperatives, Public Systems and Policy, and Banking and Insurance. A candidate has to opt for one of the sectorial areas. In each semester of the second year there will be three compulsory courses, three electives and one sectorial course, thus making a total of six compulsory courses, six elective courses and two sectorial courses in the second year. Once a student opts for a particular elective and sectorial course in semester III, he/she will continue the same in semester IV. The institution conducting the programme can either offer all the electives and sectorial options or the minimum requirement of two for each. The institution is free to drop an elective or sectorial option in case there are less than 10 students opting for the same. The annual calendar will be declared by the University in the beginning of the academic year, indicating the schedule of the semester (beginning and end) and internal and external examination time slots. No exemption in any subject/course is allowed even if the student had studied similar or the same subject in any other programmes. Each course is divided into five modules. The University examinations will have five questions of 14 marks from each module, with internal options. The evaluation will be governed by the GTU rules/regulations. The details of the IVth semester courses are listed below:

Semester-IV Compulsory Courses: Sr. No. Course/Subject Title Credits 1. Comprehensive Project (CP) 3 2. International Business (IB) 3 3. Management Control System (MCS) 3 -----------------------------------------------------------------------------------------------------------------40 Sessions of 75 Minutes per Course Total 9 -----------------------------------------------------------------------------------------------------------------Functional Areas: I Marketing

Sr. No. Course/Subject Title Credits 1. International Marketing (IM) 3 2. Product and Brand Management (PBM) 3 3. Services and Relationship Marketing (SRM) 3 -----------------------------------------------------------------------------------------------------------------40 Sessions of 75 Minutes per Course Total 9 -----------------------------------------------------------------------------------------------------------------II Finance Sr. No. Course/Subject Title Credits 1. Corporate Restructuring (CR) 3 2. International Finance (IF) 3 3. Risk Management (RM) 3 -----------------------------------------------------------------------------------------------------------------40 Sessions of 75 Minutes per Course Total 9 -----------------------------------------------------------------------------------------------------------------III Human Resource

Sr. No. Course/Subject Title Credits 1. Human Resource Development (HRD) 3 2. International Human Resource Mgmt. (IHRM) 3 3. Strategic Human Resource Mgmt (SHRM) 3 -----------------------------------------------------------------------------------------------------------------40 Sessions of 75 Minutes per Course Total 9 -----------------------------------------------------------------------------------------------------------------IV Information System

Sr. No. 1. 2. 3.

Course/Subject Title Credits Business Process Reengineering (BPR) 3 Information Systems Audit and Control (ISA&C) 3 Strategic Information Technology Management (SITM) 3 -----------------------------------------------------------------------------------------------------------------40 Sessions of 75 Minutes per Course Total 9 ------------------------------------------------------------------------------------------------------------------

Sectorial Area: 40 sessions of 75 minutes per course (each student will opt for any one of the sectorial areas); the choice of sector is independent of the functional elective. I II III IV V Retailing Sector Pharmaceutical and Healthcare Sector Rural and Cooperative Sector Public Systems and Policy Banking and Insurance

its diagnosis and solution in the form of an analytical analysis or model building could be considered which can be implemented. if an organization has a problem. it is expected that the student collects data regarding all aspects related to a particular industry.IV COMPREHENSIVE PROJECT (GRAND PROJECT STUDY COURSE) OBJECTIVES The objective of this course is to prepare the students to conduct a study of an Industry/organization or project utilizing the tools and techniques learned in the first three semesters of the programme. The comprehensive project study could also be carried out as a comparative analysis of the same industry in different countries.MBA – II SEMESTER . analyse the data and present the findings. Expected format for preparation of the proposal • Introduction and Statement of the Problem • Short Literature Survey • Research Design and Hypothesis. Types of Projects: 1. if any Report Framework • Initial pages • Executive summary • Introduction/statement of problem • Detailed survey of literature • Need – objective of the study • Methodology/Focus/Scope/Limitations of . 4. The student is expected to conduct a detailed survey of literature and/or analysis of the secondary/ primary data. The emphasis is on macro and micro level study of issues/problems. if feasible. Field study (empirical study) with respect to any research issue. 3. Alternatively. Organizational study aimed at inter-organizational comparison/validation theory/survey of management practices with reference to particular industry. a student is required to prepare a short research proposal of the study and it is also expected that the study would lead to recommendations and implementable plans of action. The focus of the study could be an in depth analysis of an industry and within the industry study of an organization as a case study. Feasibility Study as Comprehensive Project. In case of a status report of an industry. Prior to conduct of the study. The project should have substantial primary/secondary data. if any • Research Methodology • Data Sources • Time Budget • Tentative Chapter Plan • Expected Contribution of the study • Beneficiaries • A short write up on the researcher • Bibliography/Appendices. Comprehensive case study of Industry or segment 2.

Ideally the comprehensive study should start from the third semester and the deadlines for different activities such as identification of topics. 3. 3. Acknowledgement of all sources of information through footnoting and biography is an essential requirement of the study. 4. etc. The student is expected to follow the required style for presentation of the report including Tables. References. Conduct of the project 1. Cut and paste of data/analysis/material should not be allowed. The comprehensive study should be done by a team of two students. The faculty member should ensure that there is proper analysis of data with some amount of originality.. Undertaking comprehensive project by a single student should be discouraged. Bibliography and Appendices. Two copies of the report (one print + one digital) should be submitted by the student(s) to the institute.• • • • Text of the study including analysis Conclusions and Recommendations including plan of action Bibliography Appendices Format of Presentation 1. presentation of proposal. The institute has to submit combined CD of all the projects to the GTU Library. 2. 2. Review of the studies in the area and critical examination of them including conclusions of the student should form part of the literature survey. Literature Survey should be related to the problem of study. . can be specified by the respective institution so as to discourage last minute compilation and collation of data/materials. data collection. A faculty member should be assigned to each group.

The integration of General Management. The Cultural Environments facing business. 70%) . Course Contents: Module Modules/Sub-Modules No. Marketing Management as well as Human Resources Management in an international perspective is essential to International Business. 2.MBA .Semester Examination 70% (External Assessment) (Theory: Min. Financial Management. The Political and Legal Environments facing Business II The Economic Environments facing business. Global ForeignExchange Markets. B Mid – Semester Examination 30% (Internal Assessment) C End . The Multinational Finance Function. The Determination of Exchange Rates The Strategy of International Business. Course Objective: The course is intended to provide a basic understanding about the finer aspects of international business to the students. III International Trade and Factor-Mobility Theory. (b) Discussions on issues and techniques of strategic aspects (c) Projects/ Assignments/ Quizzes/ Class participation etc 5. Course Duration: The course duration is of 40 sessions of 75 minutes each. Cross-National Cooperation and Agreements. Sessions 8 Marks Weightage 20% 8 8 20% 20% IV 8 20% V 8 20% 4.IV International Business (IB) 1. Export and Import Strategies. Country Evaluation and Selection. Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below: A Assignments / Presentations/ Quizzes / Class 50% (Internal Assessment) Participation etc. The Organization of International Business Marketing Globally. Direct Investment and Collaborative Strategies. Operations. I Globalization and International Business. Global Manufacturing and Supply Chain Management. International Accounting Issues.II SEMESTER . Human Resource Management. 3. Globalization and Society. Teaching Methods: The following pedagogical tools will be used to teach this course: (a) Case discussion covering a cross section of decision situations. It is aimed at making the students realise that International Business is a combination of multiple disciplines brought together in a systematic manner. Government Influence on Trade. 30% & Practical: Min.

M. P. Basic Text Books: Sr. Radebaugh. No. Reference Books: Sr. Manjula Guru O. R1 R2 R3 R4 R5 R6 Author/s Onkovist and Shaw P. Agarwal R. Foreign Local Marketing and Global Marketing Publisher Pearson Education Himalaya Vikas Himalaya University Excel Edition Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition R7 R8 PHI Sage India Latest Edition Latest Edition R9 R10 R11 Ajami A Nag Johny Johnson PHI Vikas Tata Mc-Graw Hill Latest Edition Latest Edition Latest Edition . T1 T2 T3 Author/s Charles Hill & Arun Jain Mike W. Subba Rao Dr.6. Sullivan and Salwan Name of the Book International Business Global Business International Business-Elements and Operations Publisher Tata Mc-Graw Hill Cengage learning Pearson Education Edition Latest Edition Latest Edition Latest Edition 7. Peng Deepak K. Rao. Srivastava Justin Paul Barbara Parker Name of the Book International Marketing: Analysis and Strategy International Business: Test & Cases International Business International Business International Business International Business: Country Culture and Corporate Culture International Business Introduction to Globalization & Business-Relationships and Responsibilities International Business :Theory & Practice International Business Strategy Global Marketing. K. Srivastava Daniels. No. Chandran Hyun Sooklee. R. B.

4 Business World NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above.8. Session Plan: International Business (IB) SessionsNo. 1 Journal of International Business. Magazines and Newspapers in order to get relevant topic/information pertaining to the subject. 1 2 3 4 5-8 9 10-11 12-13 14-16 17-19 20 21 22-23 24 25 26 27 28-29 30 31-32 33-34 35-36 37-38 39-40 Topic Globalization and International Business Globalization and International Business The Cultural Environments facing business. Times. List of Journals / Periodicals / Magazines / Newspapers etc. International Trade and Factor-Mobility Theory Government Influence on Trade Cross-National Cooperation and Agreements Global Foreign. The Multinational Finance Function Human Resource Management. .: The students will have to refer to past issues of the following journals . 3 The Economic Times. The Cultural Environments facing business. Globalization and Society. 2 Harvard Business Review. The Political and Legal Environments facing Business The Economic Environments facing business The Economic Environments facing business Globalization and Society. 9.Exchange Markets The Determination of Exchange Rates The Strategy of International Business Country Evaluation and Selection Export and Import Strategies Direct Investment and Collaborative Strategies The Organization of International Business The Organization of International Business Marketing Globally Global Manufacturing and Supply Chain Management International Accounting Issues.

Analysis of Performance through Variance. Financial Service. The Nature of Management Control. The Process Part of Management Control:Planning. Its Process and Techniques. Behavior Aspects of Organizations. Corporate and Strategic Business units. Transfer of Goods & Services between Divisions and its Pricing. Budgeting.II Semester . It envisages strategic planning. Goal Congruence and Factors Influencing the Congruence. 2. Divisional performance and Responsibility accounting. Well thought-out strategies are being implemented for this purpose. The Structure of Management Control Systems. Execution of these strategies assumes as much importance as formulation itself. the main objective of this course is to equip the students with the skills for effective implementation of strategies and resolving the attendant problems. Compensation for Management Staff – Different Compensations Plans for Corporate Officers and SBU Managers Management Control Systems for Different Organizations:Service organizations. Developments in Performance Measurement System (PMS). Budget Preparation. Balance Score Card. Planning of Existing and Proposed Programs. and reward/ responsibility centre allocation. 3. Basic ConceptsThe Environment of Management Control. resource allocation. Responsibility Centres. Measures and Controls of Assets.MBA . Health Care Organizations: Challenges for Management Control Systems in Non Profit Organizations. Types – Revenue & Expense Centres. The process of implementation of the strategies and the dilemma faced by managers are the main focus of this course. budgeting.Strategies of different levels. Management control systems are designed in order to implement these strategies successfully. evaluation. Various Measures of Profits. Definition. Performance Analysis and Rewarding. Various Control issues. Course Objective: Every organization is meant for achieving pre-set goals and objectives. Thus.IV Management Control Systems (MCS) 1. I Modules / Sub-Modules Introduction to Management Control Systems and the Environment of Management Control. Strategic Planning. Administration of Transfer Prices – Investment Centres. performance measurement. Course Duration: The total hours for teaching this course will be 50 hours which will be divided into 40 sessions of 75 minutes each. Engineered and Discretionary Expense Centres – Profit Centres. Course Contents: Assignment of sessions to the modules of course is as follows: Module No. Professional. Management Controls Systems for Projects. Sessions 8 Marks Weightage 20% II 8 20% III 8 20% IV 8 20% V 8 20% .

Kirby. Mid-Semester Examination End-Semester Examination Weightage 50% (Internal Assessment) Weightage 30% (Internal Assessment) Weightage 70% (Internal Assessment) 6. Systems As cases are selected from this book. • Internal evaluation shall be done through examining cases 5. Text Books: Sr. Aurora & S. Management Control Excel Latest Edition Systems T3 N. R. S. Kale PHI Himalaya Excel Jaico Latest Edition Latest Edition Latest Edition Latest Edition . • Some of the cases can be presented as a group assignment • Instructor shall discuss the theoretical issues through lecture methods.4. Evaluation: The evaluation of participants will be on a continuous basis comprising the following elements: A B C Projects/ Assignments/ Quizzes/ Class Participation etc. Name of the Books Advance Management Accounting Cost Management Modern Management Control Systems Management Control Systems Management Control Systems Management Control System Management Control System Publisher Pearson Education Taxman Pearson Latest Edition Latest Edition Edition & Year of Publication R3 R4 R5 R6 Joseph A. Saravanavel. Teaching Methods: The following pedagogical tools shall be used for teaching the subject: • Relevant cases highlighting various issues shall be discussed. Ravindhra Vadapalii R. Merchant. No. Ghosh Management Control PHI Latest Edition Systems 7. Reference Books: Sr. hereafter it will be referred to as AG T2 Pradip Kumar Sinha. Students are required to prepare thoroughly the case facts. Authors Name of the Books Publisher Edition & Year No. of Publication T1 Robert Anthony and Management Control TMH Latest Edition Vijay Govindarajan. Questions are given at the end of each case to facilitate the discussions. Maciariello and Calvi J. Authors Kaplan Robert and Atkinson Anthony R1 R2 Ravi Kishore Kenneth A.

Classification of responsibility centres. Ideal situations of having good transfer prices to be set. Introduction to Management Control Systems. Basic Concepts. Various measures of profits and its implications Reading : Profit Centres (AG : Chap.1) 5-6 Behaviour in Organisations. Journal of Personal Selling & Sales Mgmt. discretionary v/s engineered. The process part of budget preparation(AG : Chap.. budgeting for short term and long term. 1. International Journal of Retail and Distribution Mgmt. Interfaces of Various Disciplines. budget preparation of various centres. Journal of Marketing Channels.. Boundaries of Management Control.8. Reading : The Nature of MCS ( AG: Chap –1) or any other book Case: Nucor Corporation (A) (AG: 1. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. 6) or any other book Case: Birch Paper Company (AG :6. Session plan Management Control Systems Module Topics/Sub topics No. 9. Behavioural aspects of Systems. Strategic planning. Constraints for profit centres. Various methods of fixing transfer prices.EVA v/s ROI Reading : Measuring and Controlling Assets Employed(AG : Chap. Measurement of various assets. basic principles. Administration of transfer prices. as a base reference book. Various types of budget.2) 18-20 Investment Responsibility Centre: investment centre as responsibility centre. Factors affecting Human Behaviour. However. List of Journals/ Periodicals/ Magazines/ Newspapers: Professional selling. Functional v/s SBU. Issues of Goal Congruences. 5) or any other book Case: North Country Auto. Expense. Cases are selected from that book 2-4 The Nature of Control Systems.3 ) 7-9 Responsibility Centers: Revenue and Expense Centres. Various depreciation method and its implications. Journal of Supply Chain Mgmt. Different Levels of Planning and Control. the process part of MCS. Role of Controller Reading : Behaviour in Organizations ( AG: Chap –3) or any other book Case: Rendell Company (AG 3. (AG: 4. Inc. ( AG: Chap 5.2) 14-17 Transfer Prices: Objectives. etc. Reading: For reading the theory Chapters of any text book is suggested. Structure of Organisations. Discretionary Expense Centers. The structural part of MCS. capital and operation budgets. Reading :Transfer Pricing (AG : Chap. Strategy Implementation aspects.8) or any other book 23-25 Budgeting & Control Reading: Budget Preparation. 9) or any other book .7) or any other book 21-22 The Management Control Process Reading: Strategies. Reading : Chapter : 4 (AG) or any other book Case: Westport Electric Corpn. revenue centre. Internal and external analysis of strategic planning(AG : Chap.5) 10-13 Profit Responsibility Centre: Conditions for making a profit centre. T-1 is suggested..

1) Analysing the Financial Performance: evaluation of performance. Innovative and competitive strategies.26-27 28-29 30-31 32-33 34-35 36 37-38 39 40 Case : New York Times (AG 9.13 or any other book Case: Texas Instruments and Hewlett-Packard (AG 13. 14 ) or any other book Case : O’Reilley Associates (AG : CASE 14. (AG : Chap. Performance of the organisation. healthcare and non profit organisation. controls for systems for different strategies. financial service. Reading : AG Chap. Professional. Reading: AG Chap.1) Control of projects. 16. control system for organisation. Types of incentive plans. Characteristics for a good compensation plans. 12 or any other book Variations in Management Control Differentiated Strategies. Variances. AB Thorsten . characteristics of service organisation. (AG: Chap.15 or any other book) Case:15.3) Control of Service Organisation Reading: Services Organisations. Key success factors Reading: Chap. AG 10(or any other book).1. Balance score card. Inc. (A) Management Compensation: compensation for management staff.1 Control of Non – Profit Organisation Reading : Services Organisations Control of Non – Profit organisation Control of Multinational Companies Reading : Multinational Org. Reading : Chap. and also a reading of Variance analysis from Cost Accounting Book Performance Reports Reading : AG :Chap :11 Case: Analog Devices.

Course Objective: Several reasons have compelled companies to go international like saturated domestic market. Process of Internationalization. Concept Discussion b. Exchange Rate System Marks Weightage 20% 20% 20% 20% 20% 4.II SEMESTER . risk reduction. The purpose of this course is to educate students to meet international challenges and understand the fundamental principles/ theoretical framework associated with international activities. etc. competition from overseas companies in local markets. WTO. Pricing strategies. Distribution and Logistics. Marketing Research and Information System.. Psychological and Social aspects. Course Contents: Assignment of sessions to the modules of course is as follows: Module Modules / Sub-Modules Sessions No. Branding and Packaging Decisions. Documentation in International Trade V Financial Decisions in International Market: 8 Sources of Finance. possibility of higher profitability in international markets. Financial Institution/Govt. 2. IMF. I International Marketing: Nature Process and 8 Benefits: Definition. Market Entry Strategies IV International Marketing Mix Decisions: 8 Product Strategies.IV International Marketing (IM) 1. Currencies and Foreign Exchange Market. Cultural Factors. Regional Trade Areas (RTAs) and it’s implication for International Marketers III Research in International Marketing: 8 Consumer Behavior. Teaching Methods: The course will use the following pedagogical tools: a.MBA . IFC etc. Organisation and control for International Marketing II International Marketing and World Environment: 8 Political Factors. Case Discussion c. 3. Benefits. Course Duration: The course will have 40 sessions of 75 minutes duration. Sales Promotion and Advertising Strategies. opportunity in terms of huge potential. legal Factors. Trade Theories. marketing barriers-tariff and non-tariff barriers. ECGC. Technological Factors. Agencies-World Bank. Projects/ Assignments/ Quizzes/ Class Participation .

. Evaluation: The evaluation of participants will be on continuous basis comprising of the following elements: A B C Projects/ Assignments/ Quizzes/ Class Participation etc. Czinkota. Gregory. Reference Books: Sr. Mid-Semester Examination End-Semester Examination Weightage 50% (Internal Assessment) Weightage 30% (Internal Assessment) Weightage 70% (Internal Assessment) 6. No. Neal. Prashant Salwan Name of the Books International marketing International Marketing Publisher PHI McGraw Hill Edition & Year of Publication Latest Edition Latest Edition T3 Michael R. Riege. Shaw Philip R. Noble. Peloso. T1 T2 Authors Sak Onkvisit John J. Naval K. Cateora. Helsen R. No. Ramneek Kapoor Warren J. Macarthur. Bhargava P K Vasudeva Kiefer lee.5. Steve Carter Kotabe. Keegan. R1 Authors Rakesh Mohan Joshi Name of the Books International Marketing Management International Marketing Global Marketing Management International Marketing Global Marketing Management International Marketing International Marketing International Marketing Publisher Oxford Edition & Year of Publication Latest Edition R2 R3 R4 R5 Justin Paul. Text Books: Sr. Iikka A. Ronkainen International marketing Cengage Latest Edition 7. Graham. Srinivasan Rajagopal Tata McGraw Hill Pearson Excel Oxford Latest Edition Latest Edition Latest Edition Latest Edition R6 Wiley Latest Edition R7 R8 PHI Learning Vikas Latest Edition Latest Edition .

review and feedback of module 1 Political factors. Process and Benefits of Internationalization Trade theories. Case analysis. review and feedback of module 4 Sources of finance. Asia Pacific Journal of Marketing. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. ECGC. 1-3 4-6 7-8 9-11 12-13 14-16 17-20 21-24 25-26 27-29 30-32 33-35 36-37 38-40 . Marketing barriers-tariff and non-tariff barriers Organization and Control for International Marketing. IMF. exchange rate system. sales promotion and advertising strategies distribution and logistics. List of Journals/ Periodicals/ Magazines/ Newspapers: International Journal of logistics and Supply Chain Mgmt. psychological and social aspects Marketing Research and Information System.. International Journal of Advertising. financial institution Govt. review and feedback of module 5 9. Global Journal of Marketing etc. Case analysis. Market Entry Strategies. IFC etc. case analysis. branding and packaging decisions Pricing strategies.International Marketing (IM) Topic Definition. technological factors Regional Trade Areas(RTAs) and it’s implication for international marketers. Currencies and foreign exchange market. WTO. Case analysis.8. review and feedback of module 2 Consumer behaviour. case analysis. documentation in international trade. Session plan Session No. legal environment Cultural environment. MM . review and feedback of module 3 Product strategies. agencies-world bank.

Measuring Sources of Brand Equity and Brand Equity measurement approaches. Growing and Sustaining Brand Equity: Designing and Implementing Branding Strategies.IV MM . Course Duration: The total hours for teaching this course will be 50 hours. which will be divided into 40 sessions of 75 minutes duration each. theories. . Market Competition and Competitor Analysis.MBA . Brand Positioning and Brand Associations. Product Strategy and New Product Development II Customer and Market Potential Analysis. the concept of brand equity.Product and Brand Management (PBM) 1. I Introduction to Product Management. Using Brand Elements to create brand equity. models and other tools to make better brand decisions. Sessions 8 Marks Weightage 20% 8 20% III 8 20% IV 8 20% V 8 20% . To make the students aware about the role of brands. Product Market Analysis for different products. The concepts of Brand Equity. Creating brands in a competitive market. and evaluating brand strategies.IV Semester . 3. Developing a Brand Equity Management System. Managing a Product during various stages of PLC. and the advantages of creating strong brands. Objectives: The objectives of the course are: • To develop an understanding of the basic branding principles and their exposure to classic and contemporary branding applications. revitalization of brands. Course contents: The course will contain following modules: Module Topic/ Sub topic No. New challenges for marketers in India (Practical Studies) Branding & Brand Management. Designing Marketing Programmes to Build Brand Equity. To increase the understanding of the important issues in planning. implementing. Emerging panorama of the Indian market. To understand the latest developments and cultivate an understanding of the adjustments to be made in branding strategies over time and geographic boundaries to maximise brand equity • • • • 2. Managing brands overtime and geographic boundaries. Category Attractiveness. Leveraging Secondary Brand Associations. To acquaint the students with the appropriate concepts. Launching Brand Extensions Products.

Text Books: The following books may be used as base book for this course. C. A suggestive list of reference books is also given here. Teaching Methods: The course will use the following pedagogical tools: A. Projects/ Assignments/ Quizzes/ Class participation etc 5. R1 R2 Authors Ramanuj Majumdar Elliott Richard and Percy Larry Name of the Books Product Management in India Strategic Brand Management Publisher PHI EEE Oxford University Press (Indian Edition) Wiley Jaico Edition & Year of Publication Latest Edition Latest Edition R3 R4 Tybout and Calkins (Editors) VanAuken Brad Kellogg on Branding Branding Latest Edition Latest Edition . B. Ramesh Kumar Latest Edition 7. T1 Authors Lehman and Winer Name of the Books Product Management Strategic Brand Management Managing Indian Brands.4. Marketing Concepts & Strategies Publisher Tata McGraw Hill Pearson Education Vikas Edition & Year of Publication Fourth edition T2 Kevin Lane Keller Third Edition T3 S. No. Evaluation: The evaluation of participants will be on a continuous basis comprising the following elements: A B C Projects/ Assignments/Quizzes/Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Internal Assessment) Weightage 70% (External Assessment) 6. Reference Books: Sr. However. Sr. No. Case discussion covering a cross section of decision situations. Discussions on issues and techniques of Marketing. They are also supposed to read business magazines and journals related to the subject. students are also expected to refer books by other authors on the subject.

R5 R6 R7 R8 R9 R10 R11 Baker Michael and Hart Product Strategy and Susan Management Jean Noel Kapferer Strategic Brand Management Dholkia. Indian Journal of Marketing. The Indian Context S. Anwar and Marketing Practices Hasan in Developing Economy : Cases from South Asia YLR Moorthi Brand Management. Harvard Business Review. Ramesh Kumar Consumer Behaviour and Branding Harsh Verma Brand Management Ramanuj Majmudar Product Management in India Pearson Kogan Page PHI Latest Edition Latest Edition Latest Edition Vikas Pearson Excel PHI Latest Edition Latest Edition Latest Edition Latest Edition 8. List of Journals/ Periodicals/ Magazines/ Newspapers: The Economic Times (Brand Equity). Indian Management. Brand Reporter. . NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above.

localization v/s standardization Feedback and review of module – 5 / Case analysis . Feedback and review of module -3/ Case analysis New Perspectives on Marketing.23 24 25-26 27 28 29 30 31 32 33 34 35 36 38 39 40 Topic Product Management System Levels of Market Competition and methods for measuring competition Category attractiveness analysis.Product and Brand Management Session no. Brand Management. Estimating Market and Sales potential. merits and demerits Global brand strategy. Session Plan: MM . Brand Elements and Brand Equity. Launching new products. Designing Marketing Programmes. creating customer value. Using forecasts Managing a product portfolio over different stages of lifecycle Product Market Analysis for different products Emerging panorama of the Indian market.Product modification and Line extensions Feedback and review of module-1 / Case analysis Customer analysis: Understanding the customer. Using brand elements to create brand equity. category factors and Environmental factors analysis. Types of brand extensions. brand knowledge. Brand Image and Brand Positioning.The brand product matrix and Brand hierarchy Designing a Branding strategy. Cause Marketing. market segmentation and targeting the customer. sources of brand equity. Predicting future strategies.9. Brand Associations. Competitor analysis: Differential advantage analysis. Sales forecasting.Product. Developing a sustainable product strategy. branding challenges and opportunities Customer based brand equity. New challenges for marketers in India Feedback and review of module -2 / Case analysis. 1 2 3 4-5 6 7 8 9-10 11 12 13-14 15 16 17 18-19 20-21 22. Leveraging secondary brand associations. Selection of strategic alternatives. price based and consumer based methods. Model of Economic value to the Customer.rational. Brand value chain and Brand equity management Measuring Sources of Brand equity by capturing consumer mind set: Qualitative and quantitative techniques.Market factors. Feedback and review of module -4 / Case analysis Brand Architecture. Branding. cost based. steps involved in brand building. Brand Equity Measurement.Points of parity and points of difference. How consumers evaluate brand extensions and guidelines for extensions Global Marketing Programmes.Combining and linking brand elements to different products. Pricing and Channel strategies. Marketing communications and brand equity. advantages and disadvantages of extension. Core Brand Values and Brand Essence (Brand Mantra).

Marketing Communication Mix. difficulty in controlling quality and retaining customers. It deals with the problems commonly encountered in marketing services -. Role of services in the economy. Services Marketing Mix. Services Marketing Mix: Product – Core and Supplementary Elements. Service-Encounter Stage and Post-Encounter Stage. it has become inevitable for the marketers to go for relationship management to attract. Why Study Services? . and Information-Processing. Role of Customers in Service Delivery. Franchising. Customer Expectations and Perceptions of Services – Zone of Tolerance. I Module / Sub-Modules Basics of Services Marketing: What are Services? . Promotion – Role of Marketing Communication. automation in services. Course Duration: The course duration is of 40 sessions of 75 minutes each. Pricing Strategy Pricing and Revenue Management. Customer Decision Making – Pre-purchase Stage. Branding Service Products . Course Objectives: Services are becoming a dominant economic driver in the Indian economy. retain and grow customers. Yield Management. Internet services. Strategies used by successful services marketers to overcome these difficulties are addressed to by the course contents. Mental-Stimulus Processing.such as intangibility (inability to inventory). Course Contents: Module No. The course intends to supplement basic marketing and marketing strategy courses by focusing on problems and strategies specific to marketing of services. Delivery through Intermediaries. Place – Service Distribution. Services and Technology technology in service encounter.II SEMESTER . 2.. 3. Distinctions between Services and Goods. The course is designed to develop insights into emerging trends in the service sector in a developing economy and tackle issues involved in the management of services on a national basis. . Price – Role of Non-monetary Costs.IV MM: Services and Relationship Marketing (SRM) 1. With increasing competition and discerning buyers. Integrated Services Marketing Communication Sessions 8 Marks Weightage 20% II 8 20% . Possession-Processing. Self-Service Technologies. Customer Behaviour in Service Encounter: Four Categories of Services – People-Processing. emergence of self service.MBA . Electronic Channels. difficulty in synchronizing demand and supply.

External Relationships. No.D. The Basics. Relationship Management: Defining Customer Relationships.III IV V Expanded Marketing Mix: People – Employees’ Role in Service Delivery. A. and Pandit A. Supplier Relations. Strategies for reducing Customer Defections.Servicescape. Nargundkar Rajendra Services Marketing: People. Wirtz Jochen and Chatterjee Jayanta Zeithaml V.J. Strategy Services Marketing: Integrating Customer Focus Across the Firm Services Marketing: Text and Cases Pearson Prentice Hall Tata McGraw Hill McGraw Hill . Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below: A B C Assignements / Présentations/ Quizzes / Class Participation / etc. Managing Capacity and Demand: Understanding Capacity. 2010 Fourth Edition. Technology. 2010 T2 T3 Lovelock Christopher. T1 Authors Title of the Book Publisher Edition and Year of Publication Sixth Edition. Gremler D. Strategies for Matching Capacity and Demands Service Quality and Relationship Management: Services Quality: Gaps Model.. Internal Relationships Relationship Marketing: Customer Retention. Service Environments. Measuring and Improving Service Quality. and Customer Relationship Management (CRM) 8 20% 8 20% 8 20% 4. Service Leadership and Culture. Text Books: Sr. Customer Loyalty. Process – Service Blueprinting. Service Process Redesign Physical Evidence . Teaching Methods: The following pedagogical tools will be used to teach this course: (1) Lectures (2) Case Discussions and Role Playing (3) Audio-visual Material (Using CDs/ Clippings) (4) Assignments and Presentations 5. Mid-Semester Examination End-Semester Examination Weightage 50% (Internal Assessment) Weightage 30% (Internal Assessment) Weightage 70% (External Assessment) 6.. 2008 Third Edition. Bitner M. Demand Patterns..

P. and Fitzsimmons M. No. And Kurtz D.J. 2007 R.7. Srinivasan Fitzsimmons J. 2006 Second Edition.. Gronroos Christian Services Marketing Service Management: Operations. Pullman M. Oxford First Edition.D. and Strategy Service Management and Marketing: Customer management in Service Competition Services: Marketing. and Management Successful Service Operations Management PHI Tata McGraw-Hill Biztantra R3 R4 Wiley R5 Jauhari Vinnie and Dutta Kirti Metters R. Journal of Services Marketing. 2003 Third Edition. Strategy. Galka R. and Chowdhary M. Operations. Management. Apte Govind Godson Mark Baran R. R1 R2 Authors Name of the Books Publisher Edition and Year of Publication Second Edition. Metters K. 2009 Fifth Edition. Chowdhary N. Clow K. 2009 Second Edition. Strunk D.L. E.J...H.J. Reference Books: Sr... Journal of Marketing NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. and Walton S. 2006 R6 Thomson R7 R8 R9 R10 Services Marketing Relationship Marketing Customer Relationship Management Textbook of Marketing of Services: The Indian Experience Oxford Oxford Cengage Learning MacMillan 2009 2009 2008 2005 8. List of Journals / Periodicals/Magazines/Newspapers: ICFAI Journal of Service Management. Information Technology Services Marketing: Operations. Journal of Services Research.A. .

Strategies for Matching Capacity and Demands Services Quality: Gaps Model. Process – Service Blueprinting. Service-Encounter Stage and Post-Encounter Stage Customer Expectations and Perceptions of Services – Zone of Tolerance. Internal Relationships Customer Retention Customer Loyalty Strategies for reducing Customer Defections Customer Relationship Management (CRM) 15-16 17-18 19-20 21-22 23-24 25-28 29-32 33-34 35-36 37-38 39-40 . automation in services. Why Study Services. Supplier Relations. Service Leadership and Culture. External Relationships. Internet services Distinctions between Services and Goods Services Marketing Mix Four Categories of Services – People-Processing. Product – Core and Supplementary Elements. Role of services in the economy Services and Technology . and Information-Processing Customer Decision Making – Pre-purchase Stage. Role of Customers in Service Delivery.technology in service encounter. Electronic Channels. emergence of self service. Self-Service Technologies Promotion – Role of Marketing Communication. Branding Service Products Price – Role of Non-monetary Costs. Yield Management Place – Service Distribution. Session Plan: MM : Services and Relationship Marketing (SRM) Session no. Pricing Strategy Pricing and Revenue Management. Marketing Communication Mix. Service Environments Understanding Capacity.Servicescape. Demand Patterns. 1 2 3 4 5 6-7 8 9-10 11-12 13-14 Topic What are Services? . Delivery through Intermediaries. Franchising. Mental-Stimulus Processing. Service Process Redesign Physical Evidence . The Basics. Measuring and Improving Service Quality Relationship Management: Defining Customer Relationships. Integrated Services Marketing Communication People – Employees’ Role in Service Delivery. Possession-Processing.9.

Share Buyback guidelines. Company Law & Competition Act for M&A. Cross-Border Mergers & Acquisitions. Alliances & Joint Ventures. Funding Options for M&A. Each module consists of eight sessions of 75 minutes each and carries a weightage of 30%. Course Content: Module Modules/Sub-Modules No. Course Duration: The course will have sessions which are divided into five modules. Various Case Studies in Mergers & Acquisitions. To develop an understanding of Mergers and Acquisitions (M&A) as a significant economic activity taking place in today’s economy. Going Private & Leveraged Buyouts V Other Issues in Corporate Restructuring Due diligence for M&A.MBA . II Accounting. Financial Restructuring. SEBI’s rules & regulations for M&A. Formula approach for valuation and other important methods of valuation IV Dimensions of Corporate Restructuring Corporate Restructuring & Divestiture. 3.II SEMESTER . and valuation methods and their application used by corporate in real life. Calculations of exchange ratio. process. Course Objective: To develop the perspective of financial policy as a subset of corporate strategy and to have an insight into financial decisions In addition. the course aims to familiarise students with various techniques of corporate restructuring. III Valuation Aspects of M&A Fundamental and methods of valuation. DCF. Calculations of financial synergy and return. Employee Stock Ownership. motives & applications of corporate restructuring. different forms. Tax implications. Real Option method. Different approaches of valuation – Comparable company & transaction analysis method.IV FM .Corporate Restructuring (CR) 1. 2. Sessions 8 Marks Weightage 20% 8 20% 8 20% 8 20% 8 20% . I Introduction to Corporate Restructuring Fundamental concept of corporate restructuring. Mergers & acquisitions concept. Taxation & legal aspects of M&A Accounting for Mergers & Demergers.

Michelson Bhagvandas Takeovers. 2. Harold Mulherin Patrick Gaughan Arzak Chandrashekar Krishna Murthy & Vishwanath. Reference Books: Sr. Acquisitions and Corporate Restructuring Value Creation From Mergers And Acquisitions Publisher Tata McGrawHill Vikas Publication Pearson Education Edition Latest Edition Latest Edition T3 Sudi Sudarsanam Latest Edition 7. No. S.4. 3. Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below: 1. and Corporate Governance Pearson Education Mergers.Semester Examination 50% Marks (Internal Assessment) 30% Marks (Internal Assessment) 70% Marks (External Assessment) 6. Assignments / Presentations/ Quizzes / Class Participation etc. No . R1 Author/s Name of the Book Publisher R2 R3 R4 James J. Restructuring. Acquisitions & Corporate restructuring (4th Edition) Value Creation From Mergers And Acquisitions Merger Acquisitions & Corporate Restructuring Mergers And Acquisitions Megers Restructuring for Growth Corporate restructuring Wily Publication Wiley India (P) Ltd. 2003 TMH Himalaya . Rajesh Kumar Prasad Godbole Name of the Book Mergers & Acquisitions Mergers. Mark L. Fred Weston.R Machiraju Ramanujam et al John C. Sage Publication R5 R6 R7 R8 New Age Publishers TMH. Basic Text Books: Sr. Mitchell. Mid – Semester Examination End . J. Teaching Methods: The following pedagogical tools will be used to teach this course: 1 Lectures & Discussions 2 Assignments & Presentations 3 Case Analysis 5. T1 T2 Author/s P.

Business Standard 2. process. Alliances & Joint Ventures. Financial Express 4. 9-16 17-24 25-32 33-40 . Financial Restructuring. Fundamental and methods of valuation. Corporate Restructuring & Divestiture. motives & applications of corporate restructuring. Company Law & Competition Act for M&A. Due diligence for M&A.Corporate Restructuring (CR) Sessions 1-8 Topic Fundamental concept of corporate restructuring. Calculations of financial synergy and return. Chartered Financial Analyst 5. SEBI’s rules & regulations for M&A. Different approaches of valuation – Comparable company & transaction analysis method. Formula approach for valuation and other important methods of valuation. different forms. Share Buyback guidelines. 1. Going Private & Leveraged Buyouts. Journal of Applied Finance 6. Real Option method. The Economic Times 3. Finance India 9.: The students will have to refer to past issues of the following journals in order to get relevant topic/information pertaining to the subject. Business Today 8.8. Employee Stock Ownership. Mergers & acquisitions concept. Funding Options for M&A. Tax implications. Business India 9. Session Plan: FM . Cross-Border Mergers & Acquisitions. Various Case Studies in Mergers & Acquisitions. DCF. CFA Reader 7. Business World 10. Calculations of exchange ratio. List of Journals / Periodicals / Magazines / Newspapers etc. Accounting for Mergers & Demergers.

Forward Exchange Rates based on cross rates. Foreign Exchange Rate Forward Exchange Arithmetic II Exchange Arithmetic.International Equity Markets. Operation of a Letters of Credit. Cancellation/Extension of forward contract III International Financial Markets & Cash Mgt. The Market for Foreign Exchange. International Bond Market. Balance of Payments. 3. To provide better understanding about letter of credit and its mechanisms. Forward Exchange contracts. ADR. Management of Transaction Exposure.International Finance (IF) 1.Meaning and Mechanism Types of Letters of Credit. Course Duration: The course will have sessions which are divided into five modules. Management of Translation Exposure Foreign Trade Contracts & Procedures International Commercial Terms.MBA . Foreign Direct Investment and Cross-Border Acquisitions. Multinational Cash Management International Portfolio Management with Exposure Management International Portfolio Investments. Export-Import Bank of India. Course Objective: To acquaint the students with fundamental concepts of International Finance and Exchange Rate Systems and also the tools.Incoterms Letters of Credit . Inter bank deals. Execution of forward contract. Each module consists of eight sessions of 75 minutes each and carries a weightage of 30%.IV FM . Export Credit Insurance Sessions 8 Marks Weightage 20% 8 20% 8 20% IV 8 20% V 8 20% .II SEMESTER . 2. GDR. LIBOR. EURO. International Banking and Money Market. techniques and strategies to make International financerelated decisions. International Parity Relationship and Forecasting. International Finance – Overview Globalization I and the Multinational Firm International Monetary System. Course Content: Module Modules/Sub-Modules No. Management of Economic Exposure.

Reference Books: Sr. 6. G. 40%) 50% Marks (Internal Assessment) 30% Marks (Internal Assessment) 70% Marks (External Assessment) 2. No. T1 T2 T3 Author/s Name of the Book Publisher Edition and Year of Publication Latest Edition Latest Edition Latest Edition V. R1 R2 R3 R4 R5 R6 R7 Author/s Name of the Book Publisher Edition and Year of Publication Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition C. 2. Jeevanandan Siddieh P.Sharan Eun & Resnick Alan Shapiro International Financial Management International Financial Management Multinational Financial Management PHI EEE Tata McGraw Hill John Wiley Publication 7.Semester Examination (Theory: Min. 60% & Practical: Min. Clark Madhu Vij J. No. 3. Lectures & Discussions Assignments & Presentations Case Analysis Numerical Problems Solving 5. 4.V. 3.4. Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below: 1. Agrawal E. Basic Text Books: Sr. Teaching Methods: The following pedagogical tools will be used to teach this course: 1. Mid – Semester Examination End . Assignments / Presentations/ Quizzes / Class Participation etc. Apte O. Madura Foreign Exchange & Risk Management International Financial Management International Financial Management International Financial Management International Financial Management International Financial Management International Financial Management Sultan Chand PHI PHI Himalaya Cengage Excel Books South Western Publication .P.

1. CFA Reader 10. Business Today 11. Treasury Management – ICFAI Magazine 6. Finance India 9. List of Journals / Periodicals / Magazines / Newspapers etc. Financial Express 9. Journal of Finance 2. Business World 13. Monetary Economics – ICFAI Journal 3. Money & Finance (ICRA Bulletin) 4. Business Standard 7. Business India 12. Public Finance 5.: The students will have to refer to past issues of the following journals in order to get relevant topic/information pertaining to the subject. The Economic Times 8. Session Plan: FM .International Finance (IF) Sessions 1 2 3 4-5 6-8 9-11 12-13 14-16 17-18 19-20 21-22 23-24 25-26 27 28-29 30-31 32 33 34-35 36-37 38 39 40 Topic Globalization and the Multinational Firm (Theory) (T1) International Monetary System (Theory) (T1) Balance of Payments (Theory) (T1) The Market for Foreign Exchange (Theory) (T1) International Parity Relationship and Forecasting Foreign Exchange Rate (Theory and Practical) (T1) Exchange Arithmetic Forward Exchange contracts Forward Exchange Rates based on cross rates (Practical) (T2) Inter bank deals (Practical) (T2) Execution of forward contract Cancellation/Extension of forward contract (Practical) (T2) International Banking and Money Market (Theory) (T1) International Bond Market (Theory) (T1) International Equity Markets (Theory) (T1) Multinational Cash Management (Theory) (T1) International Portfolio Investments (Theory and Practical) (T1) Foreign Direct Investment and Cross-Border Acquisitions (Theory) (T1) Management of Economic Exposure (Theory and Practical) (T1) Management of Transaction Exposure (Theory and Practical) (T1) Management of Translation Exposure (Theory and Practical) (T1) International Commercial Terms .Incoterms (Theory) (T2) Letters of Credit-Meaning and Mechanism (Theory) (T2) Types of Letters of Credit (Theory) (T2) Operation of a Letters of Credit (Theory) (T2) Export-Import Bank of India (Theory) (T2) Export Credit Insurance (Theory) (T2) .8.

options and combination of both. ITM. Types of TradersHedger. Forward & Future Markets Introduction. Put-call parity relationship. At the end of the course. Speculation. Each module consists of eight sessions of 75 minutes each and carries a weightage of 30%. spreads etc & other advanced trading strategies. Sessions 8 Marks Weightage 20% II 8 20% III 8 20% IV 8 20% . Regulatory Framework. Trading Strategies-Index Arbitrage. hedging using futures. Mechanics of Forward & Future Market. Growth of Derivative Markets in India-History & Background.IV FM . Meaning & types of Derivative Instruments. Option Trading StrategiesArbitrage. liquidating options. Various Indexes of the world & its computation. 2. Forward. Option & swaps. Option Pricing Models-Black schools & Binomial Model. Option Calculator. Spot v/s Future Market. ETM & OTC Markets. analysis and application for hedging. Option Markets Types of option markets. Factors affecting option pricing. Put call ratio & Open Interest in relation to the price and volume. Arbitrageur & Speculation. Margins. Cost of Carry Models & Basis-Cash Price v/s Future price. 3. Currency FuturesArbitrage.An Overview Basic Market Concepts & Mechanics of Cash Market. They are also required to frame their own trading strategies in this volatile market. future. Pricing of Forward & Future Markets-how to read quotes. Innovations in Indian Derivative Market Introduction to Commodity and Currency Derivatives v/s OTC Derivatives-Foreign currency market & currency contracts in India. they are expected to have learnt the mechanics. Financial Derivatives are discussed in terms of their valuation. hedging & Speculation. Purchasing power parity & covered interest Arbitrage. Course Objective: The course intends to equip students with the ability to apply stock market basics to Indian Derivative market. hedging & Speculation. valuation and trading strategies of derivative market.Risk Management (RM) 1. European & American. Stock Futures & Stock Index Futures in India. ATM & OTM. Students are apprised of the recent innovations in derivatives in India unlike other countries. Intrinsic Value & Time Value. Open interest positions etc. VAR & Greek Letters.MBA . Arbitrage restriction on option prices. I Modules/Sub-Modules Introduction to Cash & Derivative Market. Course Duration: The course will have sessions which are divided into five modules. speculation and arbitrage.II SEMESTER . Course Content: Module No. Standardization of Derivative Contracts & other basic concepts.

Basic Text Books: Sr.V Innovations in Indian Derivative Market Introduction to Interest rate Derivatives in India. Assignments & Presentations 3. T1 Author/s Vohra & Bagri Name of the Book Futures and Options Derivatives & Risk Management Futures and Option Markets Publisher Tata McGraw hill Edition Latest Edition T2 Rajiv Srivastava Oxford Univesity Latest Edition T3 John C. Dubofsky and Thomas W.Semester Examination 50% Marks (Internal Assessment) 30% Marks (Internal Assessment) 70% Marks (External Assessment) 6. 3. R1 Author/s Varma Name of the Book Derivatives & Risk Management Financial Risk Management Risk Management & Derivative Derivatives Valuation and Risk Management Options and Futures : An Indian Perspective Publisher Tata McGraw hill Edition Latest Edition R2 R3 Vivek & P. 8 20% 4.N. Currency & Interest rate Swaps. Reference Books: Sr. 2. Asthana Rene M. Hull Pearson Education Latest Edition 7. Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below: 1. Teaching Methods: The following pedagogical tools will be used to teach this course: 1. T-bill market in India. term structure of interest rates. Case Analysis 4. Bond Futures. No. Stulz Himalaya Cengage Latest Edition Latest Edition R4 David A. Mid – Semester Examination End . Assignments / Presentations/ Quizzes / Class Participation etc. Miler Oxford University Press Latest Edition R5 Patwari & Bhargava Jaico Publishing House Latest Edition . etc.. Numerical Problems Solving 5. No. Exchange traded interest rate future. yield curve. Lectures & Discussions 2.

Business India 8.8. Business World 9. Business Today 7. Financial Risk Management .: The students will have to refer to past issues of the following journals and websites in order to get relevant topic/information pertaining to the subject. List of Journals / Periodicals / Magazines / Newspapers / Websites etc. Business Standard 2. ICFAI journal of Derivative Market 6. Finance India 10. Financial Express 4. Treasury Management 11. The Economic Times 3. 1. NSE & BSE Websites 5.

Regulatory Framework Introduction.Risk Management (RM) Sessions 1 2 3-4 5 6 7-8 9-10 11-12 13 14-15 16 17 18 19 20-21 22-23 24 25-27 28-29 30-32 33-35 36-38 39-40 Topic Basic Market Concepts & Mechanics of Cash Market. term structure of interest rates. options and combination of both Speculation. spreads etc & other advanced trading strategies. Spot v/s Future Market Growth of Derivative Markets in India-History & Background. Arbitrageur & Speculation Standardization of Derivative Contracts & other basic concepts.9. Cost of Carry Models & Basis-Cash Price v/s Future price Trading Strategies-Index Arbitrage. Session Plan: FM . ATM & OTM. Option & swaps. VAR & Greek Letters Introduction to Commodity and Currency Derivatives v/s OTC DerivativesForeign currency market & currency contracts in India Purchasing power parity & covered interest Arbitrage Currency Futures-Arbitrage. Currency & Interest rate Swaps . Arbitrage restriction on option prices Put-call parity relationship. Open interest positions etc. Various Indexes of the world & its computation Meaning & types of Derivative Instruments Forward. Types of option markets. yield curve. future. liquidating options Option Trading Strategies-Arbitrage. Put call ratio & Open Interest in relation to the price and volume. hedging using futures. European & American. ITM. hedging & Speculation Option Pricing Models-Black schools & Binomial Model Option Calculator. Mechanics of Forward & Future Market. Intrinsic Value & Time Value Factors affecting option pricing. Bond Futures. Stock Futures & Stock Index Futures in India Pricing of Forward & Future Markets-how to read quotes. ETM & OTC Markets Types of Traders-Hedger. T-bill market in India Exchange traded interest rate future. etc. Margins. hedging & Speculation Introduction to Interest rate Derivatives in India.

Purpose of Needs. Levels of Need analysis. training and experiences. Ethical issues concerning Evaluation V Management Development and skills and technical training: Management education. Competency Mapping and Career Management III Designing Effective HRD programs. Purpose of HRD Evaluation. Course Objectives: HRD is inevitable to maintain workforce competitive in the everchanging business environment. professional developments and education. Models and frameworks of evaluation. HRD Functions. Course Duration: The course duration is of 40 sessions of 75 minutes each. Therefore this course is designed to help students to understand various concepts of HRD. Challenges to organizations and HRD Professionals. I Introduction. Strategic/Organizational Analysis. coaching and performance management. Framework for HRD Process II Definitions. Scheduling HRD Programs IV Implementing and Evaluating HRD Programs: Training Delivery methods.IV HR. 2. Class-room Training approaches. to help students to develop understanding of HRD systems and processes. technical training. Accessing impact of HRD Programs. interpersonal skills. Prioritizing HRD Needs. to develop and design HRD programmes. Sessions 8 Marks Weightage 20% 8 20% 8 20% 8 20% 8 20% 4. Person analysis. Preparing a lesson Plan. Implementing the Training Programs. Preparing training materials. Teaching Methods: The following pedagogical tools will be used to teach this course: (1) Lectures and Discussions (2) Assignments and Presentations (3) Case Analysis . to implement and control them in various organizational setups in various sectors. basic workplace competencies. On-Job Training methods. Definitions of HRD. HRD therefore not only adds value to the human resource of an organisation but also compensate for the changing environmental requirements. Evolution of HRD. Selecting the Trainer. Course Contents: Module Modules/Sub-Modules No. to help students to develop HRD facilitators skills.Human Resource Development (HRD) 1.MBA . Role of HRD Professional.II Semester . HRD and HRM. Task analysis. Defining the objectives of the HRD interventions. Selecting training methods. 3.

Reference books Sr.5. Author No. Holton Les Donaldson. Professional's Career Guide: Finney Building a Position of Strength Perseus Latest Edition Elsevier Latest Edition Prentice Hall Latest Edition Pfeiffer Latest Edition . Engel Jeanne Palmer The Human Resource and Martha I. Rao Training and Development Blanchard. R1 Pareekh Udai & TV Rao R3 Biswanath Ghosh R4 R5 R6 R7 R8 Name of the book Understanding HRD System Publisher Tata McGraw-Hill Vikas Oxford Jaico Excel Pearson Berrett-Koehler Edition & Year of Publication Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition R9 R10 R11 R12 Human Resource Development & Management Mankin Human Resource Development Rothwell Beyond training and development P. T1 Author Name of the book Publisher Edition & Year of Publication Latest Edition. Text books Sr. L.V. and Alan tactics Price Michael J. Steve Development: Strategy and Brown. Human Resources Development Cengage T2 T3 Udai Pareekh & T. Evaluation: The evaluation of participants will be on continuous basis comprising of the following elements: A B C Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Internal Assessment) Weightage 70% (External Assessment) 6. 2011 (Instructor Manual Available) Latest Edition Latest Edition John Werner and Randy Desimone.Rao Noe Designing and managing Human Resource Systems Human Resources Development Oxford Tata McGraw-Hill 7. Trainer's Guide Scannell Juani Swart. Global Human Resource Marquardt and Development Dean W. Development: The New and Edward S. Thacker Effective Training Richard A Foundations of Human Swanson PhD and Resource Development Elwood F. Human Resource Edward Scannell. No. Clare Human Resource Mann.

Selecting the Trainer. Levels of Need analysis. technical training and interpersonal skills Professional developments and education. defining the objectives of the HRD interventions. Evolution of HRD. Lists of Journals/ Periodicals/ Magazines/ Newspapers: Journal of Human Resource Development. Scheduling HRD Programs Training Delivery methods. training and experiences Basic workplace competencies. Preparing a lesson Plan Selecting training methods. Human Resource Management and Development in the new millennium Commonwealth Latest Edition 8. Framework for HRD process 7-9 10-13 14-16 17-20 21-22 23-24 25-27 28-29 30-31 32-33 34-35 36-38 39-40 Definitions. coaching and performance management Case Studies and Practical Approach . Vikalpa. Human Capital NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. HRD Functions. Preparing training materials. Models and frameworks of evaluation Accessing impact of HRD Programs Ethical issues concerning Evaluation Management education. Person analysis Prioritizing HRD Needs. Purpose of Needs. Management Review. Session plan HR . On-Job Training methods Class-room Training approaches.R13 V. Definitions of HRD. HRD and HRM. Competency Mapping. Implementing the Training Programs Purpose of HRD Evaluation. Task analysis.IIM Banglore.IIM Ahmedabad. Strategic/Organizational Analysis. Career management Defining effective HRD programs. Role of HRD Professional Challenges to organizations and HRD Professionals. 9. 1-4 5-6 Topics Introduction.Human Resource Development (HRD) Session no. Dudheja.D.

The enduring context of IHRM. 2. The issues of social dumping. monitoring the HR practices of host country sub contactors Industrial Relations: Introduction. Approaches to International compensation. Training and Development: The role of expatriate training. I Modules/Sub-Modules Defining international HRM. The path to global status. designing a repatriation program Global issues in HRM: HRM in the host country context. Course Contents: Module No. Patterns in complexity Re-entry and Career issues: Introduction. performance appraisal of International employees. developing and retrenching staff. Performance of HCN employees Sessions 8 Marks Weightage 20% II 8 20% III 8 20% IV 8 20% . Standardization and adaptation of work practices. This course will help the students understand the dynamics of human resource management in the global context and manage human resource effectively. The repatriation process. Key issues in International Industrial relations. The role of nonexpatriates. Dual career couples. The role of an expatriates. This course is designed for the students who would be specialising in Human Resource Management. Mode of operation. Introduction.MBA . Regional integration: the European Union(EU). Course Objectives: This course presents detailed coverage of the issues related to International Human Resource Management.IV HR . Transferring staff for International business activities. Difference between domestic and International HRM. Issues in staff selection. 3. Multinational performance management. The role of the corporate HR functions Recruiting and selecting staff for International assignments. Retaining.Introduction. factors moderating performance. HR implications of language standardization. Approaches to staffing.II Semester . performance management of International employees. The response of trade unions to multinationals. selection criteria. Course Duration: The course duration is of 40 sessions of 75 minutes each. The impact of the digital economy Performance Management: Introduction. Individual reactions to re-entry. components of effective pre-departure training. Control Mechanisms. Multinational responses. developing staff through international assignments Compensation: Objectives of International compensation. Key components of an international compensation program.International Human Resource Management (IHRM) 1.

Reference books Sr. Evaluation: The evaluation of participants will be on continuous basis comprising the following elements: A B C Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Internal Assessment) Weightage 70% (External Assessment) 6.N Rudrabasavaraj Terence Jackson Name of the book Global Human Growth Model International Human Resource Management a Cross-Cultural approach International Prespectives on Organizational Behavior and Human Resource Management International Human Resource Management International Human Resource Management Organizing and Managing in Publisher Himalaya SAGE Edition & Year of Publication Latest Edition Latest Edition R4 Betty Jane Punnett PHI Latest Edition R5 R6 R7 Monir Tayeb P. L. Subba Rao Pritam Singh. Rao Name of the book International Human Resource Management International Human Resource Management International Human Resource Management – Text and Cases Publisher Cengage Learning Pearson Education Excel Books Edition & Year of Publication Latest Edition Latest Edition Latest Edition 7. Sabir Oxford Himalaya INSAGE Latest Edition Latest Edition Latest Edition . R1 R2 Author M.V Cases and Discussion Case 1: Conflicting expectations – Where pay and performance collide Case 2:Jaguar or bluebird? (A) Mark Chan’s decision to stay overseas or return home after his expatriate assignment Case 3: Jaguar or bluebird? (B) Mark Chan returns home after his expatriate assignment Case 4: Andrew Robinson goes to Taiwan – The challenges of a short-term assignment 8 20% 4. No. T1 T2 T3 Author Peter Dowling and Denice Welch Tony Edwards P. No. Text books Sr. Teaching Methods: The following pedagogical tools will be used to teach this course: (1) Lectures and Discussions (2) Assignments and Presentations (3) Case Analysis 5.

Paul Evans. and Vladimir Pucik Randall S. Vladimir Pucik. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. Chris & Sparrow.R8 R9 R10 Verma Brewster. Paul Paul Evans. Dennis R. Schuler. Briscoe. Lists of Journals/ Periodicals/ Magazines/ Newspapers: Journal of International Human Resource Management. and Lisbeth Claus the Era of Globalization International Human Resource Management The Global Challenge: Frameworks for International Human Resource Management International Human Resource Management (Global HRM) University Press McGraw Hill 2nd Edition Latest Edition T & F Books Latest Edition 8. .

Mode of operation. factors moderating performance. Transferring staff for International business activities. monitoring the HR practices of host country sub contactors Industrial Relations: Introduction. Session plan HR . The role of non-expatriates. performance management of International employees. Performance of HCN employees Cases and Discussion Case 1: Conflicting expectations – Where pay and performance collide Case 2:Jaguar or bluebird? (A) Mark Chan’s decision to stay overseas or return home after his expatriate assignment Case 3: Jaguar or bluebird? (B) Mark Chan returns home after his expatriate assignment Case 4: Andrew Robinson goes to Taiwan – The challenges of a short-term assignment 11-13 14-16 17-19 20-23 24-26 27-29 30-34 35-40 . Retaining. The path to global status. Multinational responses. developing staff through international assignments Compensation: Objectives of International compensation.International Human Resource Management (IHRM) Session No.Introduction. HR implications of language standardization. Training and Development: The role of expatriate training. Issues in staff selection. developing and retrenching staff. Regional integration: the European Union(EU) The issues of social dumping. selection criteria. components of effective pre-departure training.9. Individual reactions to re-entry. The response of trade unions to multinationals. 1-2 3-4 5-8 9-10 Topics Defining international HRM. The role of an expatriates. Control Mechanisms. Introduction. Approaches to International compensation. Dual career couples. Standardization and adaptation of work practices. The impact of the digital economy Performance Management: Introduction. designing a repatriation program Global issues in HRM: HRM in the host country context. Difference between domestic and International HRM The enduring context of IHRM. Key components of an international compensation program. Multinational performance management. Approaches to staffing. Patterns in complexity Re-entry and Career issues: Introduction. The role of the corporate HR functions Recruiting and selecting staff for International assignments. performance appraisal of International employees. The repatriation process. Key issues in International Industrial relations.

3. Strategic development of human resources Strategic approach to management structure. Business strategy. I Modules/Sub-Modules Business environment and importance of strategic planning for business success. Course Contents: Module No.IV SHRM .MBA – II Semester . 2.its macro and micro dimensions. Assignments and Presentations C. This course is basically for the students who are specializing in the field of Human resource management. Mergers and acquisitions and HRM Sessions 8 Marks Weightage 20% II 8 20% III 8 20% IV 8 20% V 8 20% 4. Evaluation: A B C Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Internal Assessment) Weightage 70% (External Assessment) . human resource system. strategic management of performance. This course will help the students to think strategically and integrate the activities of HR with the organizations goals. outsourcing and its HR implications. Course Objectives: This course presents a thorough and systematic coverage of issues related to strategic human resource management.An introduction to market driven strategy. Teaching Methods: The following pedagogical tools will be used to teach this course: A. Resource driven strategy The Human resource environment of business. Strategic HR planning Strategic approach to manpower acquisition – recruitment and selection. Strategic approach to Industrial relations. strategic management of HR. Case Analysis 5. job design and work system.Strategic Human Resources Management 1. strategic approach to compensation and benefits. Course Duration: The course duration is of 40 sessions of 75 minutes each. Lectures and Discussions B.

Reference books: Sr. John Storey Chris Hendry Strategic Human Sage Resource Management. Jackson. Noel M. John Storey. Text books: Sr. Huselid. and Mary Anne Devanna Graeme Salaman. strategy. Theory and Practice Strategic Human Kogan Page Resources Management A Guide to Action Strategic Human Sage Resource Management Latest Edition Latest Edition Latest Edition Human resource Blackwell management: a strategic Business introduction Human resource management: a strategic approach to employment The HR scorecard: linking people. No T1 T2 T3 Author Das. Baron and David M.6. David Ulrich Latest Edition . Greer Jaffrey A Mello Name of the book Strategic Human Resource management Strategic Human resource management Strategic HRM Publisher Cengage Learning Pearson Cengage Edition & Year of Publication 2010-11 LatestEdition Latest Edition Latest Edition (Instructor Manual Available) 7. Kreps R5 Susan E. Angelo DeNisi. Graeme Salaman and John Storey Christopher Mabey. and performance ButterworthHeinemann Harvard Business Latest Edition Latest Edition R12 Brian E. Tichy. Becker. Graeme Salaman. Pulak Charles R. and Michael A. Hitt Name of the book Strategic HRM Strategic Human resources Strategic Human resource management Strategic Human Resources: Frameworks for General managers Publisher Oxford Wiley Wiley Wiley Edition & Year of Publication Latest Edition Latest Edition Latest Edition Latest Edition R6 R7 R8 Charles J. Jon Billsberry Michael Armstrong Managing Knowledge for Jossey – Bass Sustained Competitive Advantage: Designing Strategies for Effective Human Resource Management Strategic Human Wiley Resource Management Latest Edition Latest Edition R9 R10 R11 Christopher Mabey. Author No R1 Tanuja Agarwala R2 James Baron and David Kreps R3 Schuler and Jackson R4 James N. Fombrun. Mark A.

Strategic management of HR. Strategic approach to Industrial relations. Strategic approach to compensation and benefits. Strategic HR planning Strategic approach to manpower acquisition – recruitment and selection. 9. Sessions plan SHRM . Business strategy. outsourcing and its HR implications.8. of sessions 1-2 3-6 7-8 9-12 13-14 15-21 22-24 25-28 29-30 31-32 33-34 35-36 37-39 40 Topics Business environment and importance of strategic planning for business success. Human resource system. job design and work system Strategic management of performance. Mergers and acquisitions and HRM Review and Conclusion . Resource driven strategy The Human resource environment of business. List of Journals/ Periodicals/ Magazines/ Newspapers: International Journal of strategic human management NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above.Strategic Human Resources Management No.its macro and micro dimensions. Strategic development of human resources Strategic approach to management structure.An introduction to market driven strategy.

process of change. Course Objective: The objective of the course is to • Understand the role of Business Process Reengineering technique in an organization. BPR and other management concepts: TQM. innovation. BPR implementation methodology. (b) Case discussion covering a cross section of gaining strategic advantage by applying BPR tools and techniques. BPR and performance Improvement. Strategic aspects of BPR Sessions 8 Marks Weightage 20% II 8 20% III IV 8 8 20% 20% V 8 20% 4. Quality function deployment.MBA . ISO standards. 5. guiding principles. quality management.IV IS . 3.30 Marks) Weightage 70% (External Assessment-70 Marks) . • Develop an insight as to how BPR tool/techniques are used strategically for the betterment of organization and • To understand how it helps in customer focus. Success factors of BPR. Myths of BPR. Evaluation: The evaluation of participants will be on continuous basis comprising of the following elements: A B C Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% Weightage 30 % (Mid Assessment. speeding up the processes and improvement in productivity in an organization. Nature. (c) Projects/ Assignments/ Quizzes/ Class participation etc.Business Process Reengineering (BPR) 1. Benefits. Course Duration: The course will have sessions which are divided into five modules. ERP. I Modules/Sub-Modules Introduction to BPR – Concept. Teaching Methods: The course will use the following pedagogical tools: (a) Discussion on concepts and issues on BPR use of in an organization.II Semester . BPR and relevant technologies. Need for Reengineering. BPR and ERP Change management in BPR – introduction. Pitfalls in BPR. Management of Change in BPR. Course content: Module No. Each module consists of eight sessions of 75 minutes each and carries a weightage of 14 marks. Barriers to BPR BPR in Manufacturing industry BPR and IT. 2.

Reference Books: Sr. The Practical Guide to Business Process Reengineering Using Idefo Publisher Wiley Edition & Year of Publication Latest Edition R2 Varun Grover. Computer Express. R1 Author Henry J. Kettinger Idea Group Inc Latest Edition R3 R4 Mehdi Khosrowpour Johan Nelis. List of Journals/Periodicals/ Magazines/ Newspapers etc. No. Computer Shopper. Giorgio Merli. methods And techniques Cases on IT and BPR Business Process Management. Second Edition: Practical Guidelines to Successful Implementations Business Process Change A Practical Guide to Business Process ReEngineering Information Technology and Business Process Reengineering Beyond Business Process Reengineering Essence of Business Process Re-Engineering. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. Johansson Name of the book Business process reengineering: breakpoint strategies for market dominance Business process change: Re-Engineering concepts. William J. and William A. No. Dey Name of the book Business Process Reengineering Business Process Reengineering And change management Organizational transformation through BPR Publisher PHI Wiley Edition & Year of Publication Latest Edition Latest Edition T3 Sethi and King Pearson Latest Edition 7. Feldmann Wiley Latest Edition Prentice Hall PH Latest Edition Latest Edition 8. T1 T2 Author R. . John Jeston Idea Oxford Latest Edition Latest Edition R5 R6 Paul Harmon Mike Robson and Philip Ullah Hui Liang Morgan Kaufmann Gower Latest Edition Latest Edition R7 Praeger Latest Edition R8 R9 R10 Patrick McHugh. Digichip. Wheeler Joe Peppard and Philip Rowland Clarence G. Radhakrishnan S.6. Balasubramanian B. Dataquest etc. PC World. Basic Textbooks (Latest Edition): Sr.R.

BPR and other management concepts: TQM. BPR implementation methodology Success factors of BPR. Quality function deployment. Myths of BPR. Barriers to BPR BPR in manufacturing industry BPR and IT BPR and relevant technologies BPR and ERP Change management in BPR – introduction. Strategic aspects of BPR Revision . Need for Reengineering. ISO standards. guiding principles BPR and performance Improvement. BPR and other management concepts: TQM. ISO standards. Pitfalls in BPR. Benefits.9. Strategic aspects of BPR Strategic aspects of BPR. ERP. Session Plan: IS . ISO standards. Nature.Concept. Quality function deployment. Quality function deployment. ERP. BPR and other management concepts: TQM. process of change Management of Change in BPR.Business Process Reengineering (BPR) Session No. 1-2 3-5 6-8 9-10 11-12 13-14 15-16 17-19 20-22 23-24 25-26 27-30 31-32 33-34 35-36 37-40 Topic Introduction. ERP.

Quality Assurance Management Controls The Application Control Framework Boundary Controls. Each module consists of eight sessions of 75 minutes each and carries a weightage of 14 marks. and Code Comparison . Processing Controls.MBA . Database Controls. Teaching Methods: The course will use the following pedagogical tools: (a) Discussion on concepts and issues on ISA & C use of in an organization.IV IS .Evaluating System Efficiency and Effectiveness Information System Audit and Management Managing the Information systems audit function Sessions 8 8 Marks Weightage 20% 20% III 8 20% IV 8 20% V 8 20% 4. Input Controls. Data Resource Management Controls. Course Duration: The course will have sessions which are divided into five modules. Programming Management Controls.Audit Software . Output Controls Evidence Collection and Evaluation .Evaluating Asset Safeguarding and Data Integrity . Systems Development Management controls.Performance Measurement Tools . Course content: Module No. . (c) Projects/ Assignments/ Quizzes/ Class participation etc. Operations Management Controls.Code Review. I II Modules/Sub-Modules Introduction: Information systems and auditing. Conducting an information system audit The Management Control Framework Top Management Controls. and allow the goals of an organisation to be achieved efficiently and effectively.Interviews. 3. Questionnaires.Information System Audit and Control (ISA & C) 1.II Semester .Concurrent Auditing Techniques . maintain data integrity. Communication Controls. Course Objective: The objective of the course is to understand whether computer systems safeguard assets. Security Management Controls. 2. (b) Case discussion covering a cross section of gaining strategic advantage by applying ISA & C tools and techniques. and Control Flowcharts . Test Data.

Computer Express. Evaluation: The evaluation of participants will be on continuous basis comprising the following elements: A B C Projects/ Assignments/ Quizzes/ Class participation. PC World. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. List of Journals/Periodicals/ Magazines/ Newspapers etc.5. etc. Carol Gonzales. Byte Magazine. Dataquest. No. Computer world. Daniel P. Digi-chip. etc. Reference Books: Sr. . Sandra Senft Chris Davis Name of the Books Information Technology Control and Audit Publisher Pearson Edition & Year of Publication Latest Edition Publisher Auerbach Publications Edition & Year of Publication Latest Edition R2 R3 Joe Kausek IT Auditing: Using Controls to Protect Information Assets The Management System Auditor's Handbook McGraw-Hill Osborne Media Pearson Latest Edition Latest Edition 8. Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment. Manson. R1 Authors Frederick Gallegos. Text books (Latest Edition): Sr. T1 Ron Weber Information Systems Control and Audit 7. Computer Shopper. Authors Name of the Books No.50 Marks) Weightage 30 % (Mid Internal Assessment-30 Marks) Weightage 70% (External Assessment-70 Marks) 6.

Performance Measurement Tools Evidence Evaluation Evaluating Asset Safeguarding and Data Integrity Evidence Evaluation Evaluating System Efficiency and Effectiveness Information System Audit and Management Managing the Information systems audit function Information System Audit and Management Managing the Information systems audit function Revision 27-30 31-32 33-34 35-36 37-39 40 .Audit Software . Security Management Controls The Management Control Framework: Data Resource Management Controls. Security Management Controls The Management Control Framework: Operations Management Controls. and Code Comparison Evidence Collection . 1-2 3-5 6-8 9-10 11-12 13-14 15-16 17-19 20-22 23-24 25-26 Topic Introduction: Understand the role of information technology in an organization Introduction: Understand the role of information technology in an organization Introduction: Understand the role of information technology in an organization The Management Control Framework: Top Management Controls. Quality Assurance Management Controls The Application Control Framework: Boundary Controls.Information System Audit and Control (ISA & C) Session no. Input Controls The Application Control Framework : Communication Controls The Application Control Framework : Processing Controls. Systems Development Management controls The Management Control Framework: Data Resource Management Controls. and Control Flowcharts . Session Plan: IS .Concurrent Auditing Techniques .Code Review.Interviews. Questionnaires. Output Controls Evidence Collection .9. Database Controls. Test Data.

Strategic Information Technology Management (SITM) 1. Each module consists of eight sessions of 75 minutes each and carries a weightage of 14 marks.Assessing the Value of Investing in IT: The Productivity Paradox.50 Marks) Weightage 30 % (Mid Internal Assessment-30 Marks) Weightage 70% (External Assessment-70 Marks) B C End –Semester Examination .MBA . SCM. Management Control of Information Technology. E-business and E-commerce. Ethical Issues 8 8 8 20% 20% 8 8 20% 20% 4. (c) Projects/ Assignments/ Quizzes/ Class participation etc. Components of System. Teaching Methods: The course will use the following pedagogical tools: (a) Discussion on concepts and issues on Strategic use of IT in organization. I Modules/Sub-Modules Sessions Marks Weightage 20% II III IV V Organizational Transformation with IT. 2. Course content: Module No. SRM.Computer system. ERP. Course Objective: • • • Understand the role of information technology (IT) function in an organisation.: CRM. The Database. Course Duration: The course will have sessions which are divided into five modules. 3. 5. Evaluation: The evaluation of participants will be on a continuous basis comprising the following elements: A Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination Weightage 50% (Internal Assessment.II Semester – IV IS . ES for SME’s and MSME’s Decision support system and Intelligent Systems Knowledge Management: Benefiting from Core Competencies. Enterprise Systems i. (b) Case discussion covering a cross section of gaining strategic advantage by applying IT tools and techniques. Develop an understanding as to how information technology tool/systems use strategically for the betterment of the organisation and Develop the ability to get insights/use the latest enterprise solutions and applications meaningfully towards development of organisations. Implementing IT. Powerful Networks. The Legacy Environment. Structuring and Managing The IT Function.e.

Kelkar T3 White/ Bruton Information Technology: Strategic Decision-Making for Managers Strategic IT Management: A concise study The Management of Technology And innovation: A strategic approach Wiley Publication PHI Publication Cengage Publication Latest Edition Latest Edition 7.6. R1 Author/s Name of the Books Publisher Edition and Year of Publication Latest Edition Efraim TurbanI Linda Volonino Alexis Leon Shelda Debowski Dr. Muthukumaran Motiwalla Luvai Thompson Jeff Rajiv Sabherwal Irma BecerraFernandez Jagan Vaman. List of Journals/Periodicals/ Magazines/ Newspapers etc. Jr. Nathan Ellen Monk. Textbooks : Sr. No. A. Wagner Fernandez. T1 Author/s Name of the Books Publisher Edition and Year of Publication Latest Edition Henry C. Computer Shopper. PC World. Gonzalez. Reference Books: Sr. . Digichip. Sabherwal Awad & Ghaziri R2 R3 R4 R5 R6 IT for Management: improving Performance in the Digital Economy Enterprise Resource Planning Knowledge Management IT for Managers Enterprise Systems for Management Business Intelligence Wiley TM Hill Publication Wiley Publication Oxford Pearson Education Wiley Latest Edition Latest Edition Latest Edition Latest Edition Latest Edition R7 R8 R9 R10 ERP in practice Enterprise Resource Planning Knowledge Management Knowledge management TATA McGraw Hill Cengage Publication Pearson Education Pearson Latest Edition Latest Edition Latest Edition Latest Edition 8. Dataquest etc. No. Computer Express. B. Lucas. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. T2 S.

Computer system. SRM.: CRM.e. The Database.Computer system. ES for SME’s and MSME’s) Decision and Intelligent Systems Decision and Intelligent Systems Knowledge Management: Benefiting from Core Competencies Knowledge Management: Benefiting from Core Competencies Ethical Issues Revision . Session Plan: IS . Powerful Networks Components of System.Strategic Information Technology Management (SITM) Session no. Powerful Networks E-commerce and E-business Enterprise Systems (i.9. The Database. ERP. SCM.Organizational Transformation with IT Information Systems in the Enterprise Assessing the Value of Investing in IT: The Productivity Paradox Implementing IT Structuring and Managing The IT Function Management Control of Information Technology The Legacy Environment Components of System. 1-2 3-5 6-8 9-10 11-12 13-14 15-16 17-19 20-22 23-24 25-26 27-30 31-32 33-34 35-36 37-39 40 Topic Introduction.

To expose the learners to some of the advanced topics in modern retailing 2. Category Management. The concept of National Brand. The specific objectives of this course are: 1. Building Store Loyalty. Advantages and Disadvantages of Franchising . theories and models with real-life practice using cases on retailing. The Concept of IMC Developing Retail Image Strategies for Customer Service: Importance of Service in Retail. Local Brands. The Concept and Philosophy of Visual Communication and Visual Merchandising. To synthesize the learning from the concepts. Store Layout: Store Layout Management. I Module / Sub-Modules Merchandise Management: Planning and Implementation Concept of Merchandising. Course Contents: Module No. 2. Issues with RFID and related technology III Retail Franchising Concept of Franchising. History of Franchising. Buying function in different organizational set up. Establishing and Maintaining Retail Store Image. Management of Sales Promotion and Publicity. Course Duration: The course duration is of 40 sessions of 75 minutes each. To help the learners assimilate and integrate the concepts learnt in “Retailing-I” and “Retailing-II” and thus develop a holistic perspective toward the subject and the sector 3. The range of topics included in this paper offers students an opportunity to go a little deeper into the subject and later on integrate the learning of this sectoral area with the help of case discussion and analysis. Developing Customer Loyalty. Planning the Exteriors and Frontage.II SEMESTER . Decisions pertaining to Variety & Assortment. Course Objectives: The objective of this paper is to expose the learners to some of the very important and advanced topics in modern retailing globally and in India. Sourcing Strategies Retail Marketing and Communication Retail Marketing Mix. The Retail Communication Mix. Technology issues: Shop Lifting. 3. Determining Customer Service Levels. Planning a Basic Store Design. Franchising Scene outside India. and Private Labels.IV SRM : Retailing-II 1. Types of Franchising. Relationship Management. Retail Franchising as Growth Strategy 8 20% Sessions 8 Marks Weightage 20% II 8 20% . Providing Basic Customer Services. Pilferage.MBA . Planning Interiors and Layouts. The process and implications of Merchandise Planning.

Evaluation: The students will be evaluated on a continuous basis and broadly follow the scheme given below: A B C Assignments / Presentations/ Quizzes / Class Participation / etc. Dunkin’ Donuts(T2) 2. Laws applicable to Franchising in India. Sources of finance. Fostering long-term relationship Case Studies in Retailing and Retail Franchising: 1. Need for an exclusive franchise law. A 360o Approach to Time(R1) 5. Big Bazaar – The Route to Indian Mass Market(R1) 8 20% 8 20% 4. Teaching Methods: The following pedagogical tools will be used to teach this course: (1) Lectures (2) Discussions and Role Playing (3) Audio-visual Material (Using CDs/ Clippings) (4) Assignments and Presentations 5. Taxation aspects of Franchising.IV V Franchise Planning and Development Concept of Franchisability. Termination of a Franchise Managing Relationship: Dynamics of franchiseefranchisor relationship. VLCC: Growing through a Healthy FranchisorFranchisee Relationship(T2) 4. Franchise Feasibility Study. Mid-Semester Examination End-Semester Examination Weightage 50% (Internal Assessment) 30% (Internal Assessment) 70% (External Assessment) . Measuring Financial Performance of a Franchise Legal Aspects of Franchising: Overview of Franchise laws across the globe. McDonald’s India: Preparing to Rule the Land of Maharajas(T2) 3. Cultural aspects of relationship. Designing a Franchise System and Assessing a Potential Franchisee Management and Operation of Franchise Managing Finance: Estimating cost of entry and operation. Concept of Trust in strengthening mutual relationship. Relationship building process.

Journal of Retailing e. R. Berry and Joel R. Piyush Sinha Retail Management: A Strategic Approach Retail Franchising Managing Retailing Pearson Education Tata McGrawHill Education Oxford University Press 7. M. Jay and Geral Pintel Easterling. No. K. T1 T2 T3 Author/s Title of the Book Publisher Edition and Year of Publication Latest Edition Latest Edition Latest Edition Berman. Manjrekar P (Ed) Diamond. International Journal of Retail and Distribution Management d. Basic Text Books: Sr.. Franchising Research: An International Journal b. Justice Retailing Management: Text & Cases Fundamentals of Franchising Economics of Franchising Cases in Retail Management Retail Management – An Indian Perspective Retail Buying Merchandising Mathematics for Retailing Service Franchising: A Global Perspective Franchising and Licensing: Two Ways to Build Your Business Strategic Retail Management Franchising R4 Tata McGraw Hill Education American Bar Association Cambridge University Press Biztantra Latest Edition R5 Excel Books Latest Edition R6 R7 R8 R9 Pearson Education Pearson Education Springer American Management Association Biztantra Custom Publishing House Latest Edition Latest Edition Latest Edition R10 R11 Latest Edition Latest Edition 8.6. Cynthia R. Blair and Francine Lafontaine Srinivasan S. Srivastava Gopal R. Sherman Srini. Journal of Marketing Channels NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. Ilan alon Andrew J. etc. Srinivasan Richard J. List of Journals / Periodicals/Magazines/Newspapers. Judd and Robert T.: a. Evans Sidhpuria. No. Journal of Small Business Management c. R. Barkoff Roger D. Reference Books: Sr. R1 R2 R3 Authors Title of the Book Publisher Edition and Year of Publication Latest Edition Latest Edition Latest Edition Pradhan. . Swapna Rupert M. and R. V. Franchising World f.

and Private Labels. Sourcing Strategies Retail Marketing and Communication: Retail Marketing Mix. 1-2 Topics Merchandise Management: Planning and Implementation: Concept of Merchandising. History of Franchising. Planning the Exteriors and Frontage.9. Types of Franchising. Need for an exclusive franchise law. Category Management. Measuring Financial Performance of a Franchise Legal Aspects of Franchising: Overview of Franchise laws across the globe. Concept of Trust in strengthening mutual relationship. Developing Customer Loyalty Store Layout: Store Layout Management. Fostering long-term relationship Case Study: VLCC: Growing through a Healthy Franchisor-Franchisee Relationship Review and Integration 3-4 5-6 7-8 9-10 11-12 13-14 15-16 17-18 19-20 21-22 23-24 25-26 27-28 29-30 31-32 33-34 35-36 37-38 39-40 . Sources of finance. Determining Customer Service Levels. Planning Interiors and Layouts. Relationship building process. Buying function in different organizational set up The process and implications of Merchandise Planning. Case Study: Big Bazaar – The Route to Indian Mass Market Establishing and Maintaining Retail Store Image. Planning a Basic Store Design. Providing Basic Customer Services. Issues with RFID and related technology Case Study: A 360o Approach to Time Retail Franchising: Concept of Franchising. Pilferage. Local Brands. Session Plan: SRM : Retailing-II Session no. Management of Sales Promotion and Publicity. Termination of a Franchise Managing Relationship: Dynamics of franchisee-franchisor relationship. Technology issues: Shop Lifting. The Concept of IMC Strategies for Customer Service: Importance of Service in Retail. Relationship Management. Taxation aspects of Franchising. The concept of National Brand. Laws applicable to Franchising in India. Retail Franchising as Growth Strategy Case Study: Dunkin’ Donuts Franchise Planning and Development: Concept of Franchisability. Franchising Scene outside India. The Retail Communication Mix. Franchise Feasibility Study Designing a Franchise System and Assessing a Potential Franchisee Case Study: McDonald’s India: Preparing to Rule the Land of Maharajas Managing Finance: Estimating cost of entry and operation. Cultural aspects of relationship. Advantages and Disadvantages of Franchising . Decisions pertaining to Variety & Assortment. Building Store Loyalty. The Concept and Philosophy of Visual Communication and Visual Merchandising.

Equipments and materials’ purchase. Growth & Scope. Healthcare system in India. Telemedicine-Prospects & Challenges. Indian Medical Tourism. Marketing of Hospital services V OTHER IMPORTANT ISSUES IN HOSPITAL MANAGEMENT: Bio-medical Waste Management. Role of Natural Justice. Course Duration: The total hours for teaching this course will be 50 hours. Challenges. Policy prescriptions. Role of Public and Private Sector in Healthcare III FOCUS ON TERTIARY HEALTHCARE SYSTEM – HOSPITAL ADMINISTRATION: History of Indian Hospitals. Secondary and Tertiary health care. Ethics. Role in Legal matters. Succession planning. 1986. National Rural & Urban Health Mission II OVERVIEW OF NATIONAL HEALTH POLICY 2002: Objectives. Procuring licences. Hospital Administration as a profession. Stores Management. 2) To make the students aware about the various issues involved in healthcare and management 3) To make them aware about the issues involved in hospital administration and management 2.II Semester . Health Insurance in India. Patient and CPA. Nursing Service administration. Course contents: The course consists of the following modules: Module Topic/ Sub topic No. Legal Issues for Hospital Administrators. Quality and Accreditation Sessions 8 Marks Weightage 20% 8 20% 8 20% 8 20% 8 20% . Objectives: 1) To acquaint the students with the dynamics of health services in India. Managing for different types of Human Resources. 3. Primary.MBA . Functions of hospital. Current Scenario. etc IV SETTING UP A NEW HOSPITAL: Location and Layout Planning. Health Committees recommendations. Managing for finances and accounting. Overview.IV SPH . I OVERVIEW OF HEALTHCARE SERVICES IN INDIA: An Introduction to Health Services in India through Five Year Plans. which will be divided into 40 sessions of 75 minutes duration each.Pharmaceutical and Healthcare Sector (PHS-II) Course: Healthcare Services in India with focus on Hospital Administration & Management 1. Review of Primary Healthcare in India. Classification of hospitals. Preparing various policies and organising. Levels of Health Care.

4. Teaching Methods: The course will use the following pedagogical tools: A. Case discussions covering a cross section of situations. B. Discussions on issues and techniques. C. Projects/ Assignments/ Quizzes/ Class participation etc 5. Evaluation: The evaluation of participants will be on a continuous basis comprising the following elements: A Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Mid Internal Assessment) Weightage 70% (External Assessment)

B C

6. Text Books: The following books may be used as base book for this course. However, students are also expected to refer books by other authors on the subject. A suggestive list of reference books is also given here. They are also supposed to read business magazines and journals relating to the subject:

Sr. No. T1

Author/s

Name of the Books

Publisher

D. K. Sharma and R.C. Goyal Sujatha Rao, Ed.

T2

Hospital Administration & HRM Financing and Delivery of Health Care Services in India – Background Papers

PHI, New Delhi

Edition & Year of Publication Fifth Edition, 2010 2005

National Commission on Macroeconomics and Health, Ministry Of Health And Family Welfare, Government Of India

7. Reference Books: Sr. No. R1 Authors Sharon Buchbinder and nancy Shanks Purusottam Behera S. L. Goel Name of the Books Introduction to HealthCare Management Hospital and Healthcare Management Healthcare System and Management (Set in 4 volumes) Management of Hospitals : Hospital Administration in the 21st Century Hospital & Health Publisher Jones & Bartlett Publishers S.M. Books, Delhi Edition & Year of Publication 2007

R2

2007

R3

Deep & Deep Publications Deep & Deep Publications

2004

R4

S.L. Goel, R. Kumar

2002

R5

Syed Amin

Oxford, N.D.

Latest Edition

Tadish

R6

Walshe and Smith, Ed.

Services Administration – Principles & Practices Healthcare Management

Tata McGraw-Hill

2010

8. List of Journals/ Periodicals/ Magazines/ Newspapers: Journal of Healthcare Management Journal of Hospital Administration Asian Journal of Healthcare Management NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above.

9. Session Plan: SPH - Pharma and Healthcare Sector (PHS-II) Session Topic No. 1-4 An Introduction to Health Services in India through Five Year Plans 5 Healthcare system in India, Levels of Health Care, Primary, Secondary and Tertiary health care 6-7 Review of Primary Healthcare in India 8 National Rural & Urban Health Mission 9-11 Overview of National Health Policy 2002 - Objectives, Overview, Current Scenario 12-14 Policy prescriptions 15-16 Role of Public and Private Sector in Healthcare 17 History of Indian Hospitals, Growth & Scope 18-19 Health Committees recommendations 20 Classification of hospitals, Functions of hospital (Case discussion) 21-24 Hospital Administration as a profession, Ethics, Challenges, Succession planning, Role in Legal matters, Nursing Service administration, etc 25 Setting Up A New Hospital - Location and Layout Planning 26 Managing for finances and accounting 27 Preparing various policies and organising, Procuring licences 28-29 Managing Human Resources 30 Stores Management 31 Equipments and materials’ purchase, 32 Marketing of Hospital services 33-34 Other Important Issues In Hospital Management- Bio-medical Waste Management 35-36 Legal Issues for Hospital Administrators -Role of Natural Justice, Patient and CPA, 1986 37 Indian Medical Tourism 38-39 Health Insurance in India 40 Telemedicine-Prospects & Challenges, Quality and Accreditation

MBA - II Semester - IV SRC - Rural and Cooperative Sector - II (Management of Cooperative Organisations) 1. Objectives: • To acquaint the student with the cooperative movement • To develop familiarity about various types of cooperative organisations • To understand the role of Central and State governments with respect to cooperative sector • To impart basic knowledge about formation of cooperative societies and their administration. 2. Course Duration: The total hours for teaching this course will be 50 hours, which will be divided into 40 sessions of 75 minutes duration each. 3. Course contents: The course will contain the following modules: Module No. I II III IV V Topic/ Sub topic Evolution of Cooperative movement in India and Gujarat. Cooperative Legislation in India. Gujarat State Cooperative Societies Act and Rules. Government control over cooperatives: Legal and Administrative control Reports of Various committees on Cooperation. Institutional Support to Cooperatives Sessions 8 8 8 8 8 Marks Weightage 20% 20% 20% 20% 20%

4. Teaching Methods: The course will use the following pedagogical tools: (a) Case discussion covering a cross section of decision situations. (b) Discussions on issues and techniques of Marketing. (c) Projects/ Assignments/ Quizzes/ Class participation etc 5. Evaluation: The evaluation of participants will be on continuous basis comprising of the following elements: A B C Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Internal Assessment) Weightage 70% (External Assessment)

Business Week. such as The Economic Times.6. N. Habenstreit Name of the Books Cooperative Management and Administration Consumer Cooperatives in India A 'green miracle': co-op playing key role as Iraq rebuilds farm sector. like Business India. Business magazines. Economic and Political Weekly. Steven LaRue Gursharan Singh Kainth S. .(Cover story): An article from: Rural Cooperatives Consumer cooperatives in India Improving Access to Finance for India's Rural Poor (Directions in Development) The India Handbook (Regional Handbooks of Economic Development) India's Rural Cooperatives Co-operatives For Rural Development Publisher ILO Edition & Year of Publication Latest Edition Latest Edition E-Book Latest Edition R4 Durgadas Roy R5 Priya Basu Rabindra Bharati University World Bank Latest Edition Latest Edition R6 C. The Hindu Business Line. Tripathy Fitzroy Dearborn Regency Discovery Latest Edition R7 R8 Latest Edition Latest Edition R9 R10 B. Text Books: Sr. Financial Express. Business Standard. R1 R2 R3 Authors ILO Mehta B C Linda C. Business Today. Gautam M A Khan Cooperatives And Rural Development In India Rural Development Through Cooperatives Radha Shree Latest Edition Latest Edition 8. S. T1 T2 T3 Author/s Kamat G S Kamat G S Taimani K K Name of the Books New Dimensions of Cooperative Management Cases in Cooperative Management Cooperative Organization and Management Publisher Mittal Rainbow Edition & Year of Publication Latest Edition Latest Edition Latest Edition 7. No. List of Journals/ Periodicals/ Magazines/ Newspapers: Business Newspapers. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. No. Indian Management. Business World. Reference Books: Sr.

9. Federal Cooperative Organisations New Generation Cooperatives (NGC) Critical look towards NGC Agricultural and Rural Cooperative Viability: A Management Strategy based on Cooperative Principles and Values Decision-Making in Cooperatives with Diverse Member Interests Leadership and Cooperation in Groups Feedback and review/ Case discussion Session No. Evolution and Growth of Cooperative movement in Gujarat Why do cooperatives thrive in Surat? Enabling conditions Disabling Conditions-Politics of Social Management Issues in establishing agricultural cooperatives Feedback and review/ Case discussion Impact of Democratic Governance in Cooperatives Explanation and Interpretation of the Statement of Cooperative Cooperative Principles & Economic Rationality Efficiency Vs Effectiveness Cross Subsidization Defeats the Purpose of Cooperation Strategies in Financing Cooperatives.Rural and Cooperative Sector Topic An Introduction to Cooperatives A Global Perspective on Genesis of Cooperative Organizations Role of International agencies such as ICA in expanding Cooperative movement Diversification of Cooperatives in the post Independence period. Session Plan: SRC . Revolving Equity Capital Feedback and review/ Case discussion Excellence in Cooperatives: Lessons from Successful cooperatives Capital. Participation & Cooperative Performance Determinants of enduring cooperative performance Multicoops: Parameters for Success Measuring Performance of Cooperative Design of Energetic Farmer Cooperatives.Doctrine of Mary Parker Follett Feedback and review/ Case discussion Evolution and Growth of Cooperative Enterprise Evolution and growth of Cooperative Organizations in India. 1-2 3 4 5 6 7 8 9 10 11 12-13 14 15 16 17 18 19 20 21 22-23 24 25 26 27 28 29 30-31 32 33-34 35 36 37 38 39 40 . Types of Cooperative organizations Agri-business Cooperatives: Their Characteristics Technology: Production and Marketing Coordination Strategy. Design of the Anand Pattern Feedback and review/ Case discussion Federations. Cooperative.

MIS Selective Market Techniques. Accountability III Responsiveness in Public System Management Transparency and Right to Information Networking and Inter-institutional Coordination in Governance. Water Resource Management. Course Duration: The course will have sessions which are divided into five modules. 3. Strategic Management.III Semester . Course contents: The course will contain the following modules: Module Topics/ Sub topics No. 2) To enhance the understanding of Public Systems Management. Objectives: The objective of the course is to provide insights into the functioning of public system and their governance. Each module consists of 40 sessions of 75 minutes each and carries a weightage of 14 marks. Reforms and change Management. More specifically: 1) To build an application based managerial techniques to the problems in public systems. Urban Organisation and Management. Key Management tools.MBA .An Introduction Role of Bureaucracy and Political Executive. Inter-Governmental Relations in the Process of Governance II Financial. The course provides emphasis on the importance of infrastructure development and financing.Public System and Policy-II 1. Future Designing Techniques. I Concept of Governance . Legislature and the Judiciary. The aim of the course is to sharpen the skills and perspectives of management graduates who will be joining either public enterprise or public systems or NGO’s. Planning and Management of Education Systems Sessions 8 Marks Weightage 20% 8 20% 8 20% 8 20% 8 20% . Materials / Logistics. Empowerment Continuity and change in Public System Management IV Urbanisation in India. 2.IV SPS . Urban Planning and Strategies for Environment Management V Urban Development and Regional Planning Energy Management and its audit.

Mathur Michael Hill. Peter Hupe Name of the Books Hand Book of Public Information Systems Bureaucratic System and Public Policy Implementing Public Policy Publisher CRC Press Edition & Year of Publication Latest Edition T2 Kanishka Latest Edition T3 SAGE Latest Edition 7. R1 Author/s Uma Medury Name of the Books Public Administration in the Globalisation Era. Evaluation: The evaluation of participants will be on a continuous basis comprising the following elements: A B C Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination End –Semester Examination Weightage 50% (Internal Assessment) Weightage 30 % (Internal Assessment) Weightage 70% (External Assessment) 6. Teaching Methods: The course will use the following pedagogical tools: (a) Lectures (50%) (b) Simulation exercise like managerial games. (30%) 5. Indian Economic Future Governance Case Studies New Forms of Urban Governance in India Public Policy Water and the Laws in India Public Policy Dynamics of Leadership in Public Service: Theory and Practice Public Policy Publisher Orient BlackSwan Orient BlackSwan Universities Press SAGE Edition & Year of Publication Latest Edition R2 R3 R4 Manmohan Agarwal Ashok Agarwal I S A Baud. David Garson Ramakant Rao and Prashant K. Iyer SAGE Latest Edition R6 Montgomery Van Wart Higher Education Latest Edition . guest talks and live projects (50%) (d) Presentation by students on case analysis and project presentation. T1 Author/s Christopher M. Text Books: Sr.4. Shea and G. J De Wit Latest Edition Latest Edition Latest Edition R5 Ramaswamy R. (50%) (c) Experience sharing with entrepreneurs by visiting industry. Reference Books: Sr. role play etc. No. No.

R7 Laxmi Narain R8 R9 R10 R11 Howlett and Ramesh John Cullis. Chand Latest Edition Oxford Oxford PHI PHI Latest Edition Latest Edition Latest Edition Latest Edition 8.An Introduction Role of Bureaucracy and Political Executive. Indian Journal of Public Administration NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. Philip Jones R. Management Information System Selective Market Techniques. Gerston Public Enterprise Management and Privatisation Studying Public Policy Public Finance and Public Choice Public Policy Public Policymaking in a Democratic Society S. Materials / Logistics. 1-3 4-6 7-8 9 10-11 12-13 14-15 16-17 18-19 20-22 23-25 26-27 28-29 30 31 32-34 35-36 37-38 39 40 Topic Concept of Governance . Accountability Responsiveness in Public System Management Transparency and Right to Information Networking and Inter-institutional Coordination in Governance Reforms and change Management Empowerment Continuity and change in Public System Management Feedback and review/ Case discussion Urbanisation in India Urban Organisation and Management Urban Planning and Strategies for Environment Management Urban Development and Regional Planning Water Resource Management Energy Management and its audit Planning and Management of Education Systems Feedback and review/ Case discussion . List of Journals/ Periodicals/ Magazines/ Newspapers: Economical News Paper. 9. k. Future Designing Techniques.Public System and Policy Session No. Legislature and the Judiciary Inter-Governmental Relations in the Process of Governance Feedback and review/ Case discussion Financial. Economical and Political Weekly. Key Management tools. Sapru Larry N. Session plan SPS . Indian Economy. Strategic Management.

SARFAISI Act. working capital loans. Type of Plan. 3. Third party Product sales Banks spread management. I Modules/Sub-Modules Corporate Banking – Term Loans. Regulatory framework for Insurance Life Insurance: Meaning. Information Technology in Banks. Brief about Public and Private Sector Organizations offering Insurance Products (Practical exposure) Non-Life Insurance: Meaning. 2. Interlink Branch banking. Risk Management in Banking and Insurance: Meaning. Micro Insurance: Meaning. Risk management and Internal Audit Sessions 8 Marks Weightage 20% II 8 20% III 8 8 20% 20% IV V 8 20% . This will also help in help in making a carrier in Banking and Insurance. Course Duration: The course will have sessions which are divided into five modules. Type of Plans. Online banking. Regulatory Framework for banks. Course content: Module No. LC(domestic and foreign) and Bank Guarantee. NRI Services. Management of NPA.II (B&I) 1. Operational Risk management Enterprise Risk management. Foreign Currency Loans. Health Insurance.MBA . Each module consists of eight sessions of 75 minutes each and carries a weightage of 14 marks. Risk Management Tools Treasury management in banks.III Semester . This course will be helpful all those who want to gain incites and deeper understanding of Banking and Insurance Operations. Types of Risks. Tele banking. Course Objective: The objective of the course to provide advanced topics related to banking and general insurance. Corporate Governance. Retail banking – Retail Assets and Liabilities . Benefits of Life Insurance. Models and future of Micro Insurance.IV SSP .Banking and Insurance . Equipment financing. Strategies for risk Management including Reinsurance.

Banking and Insurance Banking Practice Theory and Himalaya Vikas Excel Principles of Management Insurance . No.4. Teaching Methods: The course will use the following pedagogical tools: (a) Discussion on concepts and issues on BPR use of in an organization. Evaluation: The evaluation of participants will be on continuous basis comprising of the following elements: A Projects/ Assignments/ Quizzes/ Class participation etc Mid-Semester examination Weightage 50% (Internal Assessment. Neelam C Gulati. (b) Case discussion covering a cross section of gaining strategic advantage by applying BPR tools and techniques.50 Marks) Weightage 30 % (Internal Assessment-30 Marks) Weightage 70% (External Assessment-70 Marks) B C End –Semester Examination 6. Text Books: Sr. 5. T1 T2 T3 Authors Name of the Books Publisher Edition & Year of Publication Latest Edition Latest Edition Latest Edition O P Agarwal K C Shekhar and Lekshmy Shekhar. (c) Projects/ Assignments/ Quizzes/ Class participation etc.

R1 Authors Name of the Books Publisher Edition & Year of Publication Latest Edition Vadlamani Ravi R2 R3 Frans de Weert Indian Institute of banking and finance. Indian Journals of Banking by National Institute of Bank Management. Reference Books: (Latest available editions should only be considered) Sr. No. NB: The Instructor/s (Faculty Member/s) will be required to guide the students regarding suggested readings from Text(s) and references in items 6 and 7 mentioned above. Journal of Insurance by IRDA etc. Scott Advances in Banking Technology and Management… (Hardcover) Bank and Insurance Capital Management Principles and practice of banking IGI Global Wiley Macmillan Latest Edition Latest Edition R4 R5 R6 R7 R8 R9 R10 Capital Adequacy beyond Basel: Banking. Securities. Vanderhoof The Fare Value of Insurance & Edward I. and Insurance D. . Financial Express. Altman Business Emmett J. Muraleedharan Modern Banking Irwin T. Economics Times. Insurance Bharti Pathak Indian Financial Systems Oxford Latest Edition PHI Latest Edition Kluwer (NYU Latest Edition Stern) Wiley Latest Edition Peason Tata McGraw-Hill Pearson Latest Edition Latest Edition 3rd Edition 8.7. Hal S. Vaughan Fundamentals of Risk and and Therese Insurance Vaughan George E Rejda Principles of Risk Management and Insurance Harrington and Risk Management and Neehaus. List of Journals/Periodicals/ Magazines/ Newspapers etc.

Types of Risks. Health Insurance. Type of Plan.II (B&I) Session No. Corporate Governance. Equipment financing. NRI Services. Management of NPA.8 Topic Corporate Banking – Term Loans. Third party Product sales Banks spread management. working capital loans. Benefits of Life Insurance. Risk Management Tools Treasury management in banks. Information Technology in Banks. Retail banking – Retail Assets and Liabilities . Interlink Branch banking. Online banking. Tele banking. Regulatory framework for Insurance Life Insurance: Meaning. 1. Micro Insurance: Meaning. Risk management and Internal Audit 9-16 16-24 25-32 33-40 . Session Plan: SSP . LC(domestic and foreign) and Bank Guarantee. Strategies for risk Management including Reinsurance. Models and future of Micro Insurance.Banking and Insurance . Operational Risk management Enterprise Risk management. Foreign Currency Loans. Brief about Public and Private Sector Organizations offering Insurance Products (Practical exposure) Non-Life Insurance: Meaning. Risk Management in Banking and Insurance: Meaning. SARFAISI Act. Type of Plans.9. Regulatory Framework for banks.

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