A STUDY ON SCOPE, POTENTIAL AND MARKET ACCEPTANCE LEVEL TO LAUNCH A TWO WHEELER BATTERY

Q1.Name of the mechanic/dealer (optional) __________________________

Q2. Location of the mechanic or dealer ______________________________

Q3.How many two-wheelers batteries do you sell in a month a. 0-10 b. 11-20 c. 21-50 d. above 50

Q4. What is the average price of the most sold battery in your shop? ________________________

Q5. Rank the features based on customer¶s preference a) Quality b) Price c) Brand d) Life of the battery e) Warranty

Q6. What percentage of customers are brand specific? a)0-20 b) 20 -40 c) 40-60 d) 60 -80 e) 80 -100

Q7. For how much percentage of your total customers you suggest a battery brand a)0-20 b) 20 -40 c) 40-60 d) 60 -80 e) 80 -100

Q8.What is the brand of the two-wheeler battery you prefer/sell most? a) Exide b) Amaron c) Bosch d) (others pl specify)_________

Why do you prefer the above said brand? a) Price b) warranty c) service d) quick replacement e) other __________ Q10.0 amps e) 9.5 amps b) 4. Are you aware of a new battery that will be launched by roots company? a) Yes b) No Q14. What problem do you face with the current batteries? a) Price b) Availability c) Service d) warranty e) other________________ Q11.Q9. Does your distributer supply required number of batteries on time a) Mostly b) frequently c) sometimes d) never Q16.What additional benefits do your battery company/distributor give you? a) High credit period b) Discount c) Promotional offers d) all the above e) other____ Q13. Rank the range of battery that is preferred by customer (fast moving) a) 2.0 amps c) 5. What according to you would be the selling point for this battery a) Price b) warranty c) service d) promotion offer e) life time f) all the above Q15. How fast does your distributor respond to the defective batteries(service) a) Within a week b) Within 15 days c) Within a month d) Others specify____________ .0 amps f) other __________ Q12.0 amps d) 7.

On what bases do you advice your customer to change the battery brand. Warranty period Life time of battery Brand value promotion schemes. If you are making credit payment. ________________________________ THANK YOU . What is the general battery warranty period _________________________ Q20. how many days credit do you get from your manufacturer a) Less than a week b) 7 to 15 days c) 15 to 30 days d) More than a month Q19. Rate the below with 5 being highest AMARON a) b) c) d) e) Service level. How does your distributor respond to repairing battery within warranty period and after the warranty period _________________________________ Q21. 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 Q22. 1 1 1 1 1 2 2 2 2 2 3 3 3 3 3 4 4 4 4 4 5 5 5 5 5 EXIDE a) b) c) d) e) Service level. How fast does your distributor respond for battery replacement(warranty) a) Within a week b)Within 15 days c) Within a month d) Others specify___________ Q18. Warranty period Life time of battery Brand value promotion schemes.Q17.

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