Kaya and Vliegenberg problem statement: Strengths1.

Have large gross margin by being extremely efficient with their R&D 2. Provide differentiated and High-tech products Weakness1. High Dependency 2.

on CEO successfulness and on Cooperation by key of

ISVs and on iPod sustainability How to keep providing new innovative products to keep or gain their share in the market that is getting smaller

Problem Statement; How can Apple continue to be the Market leader in a market that is getting more competitive because of the pressure of providing new innovative products, strong dependency on successful CEO, large success of iPod, and on the cooperation of key ISVs?

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