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music promo

music promo

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Published by Ray Greer

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Published by: Ray Greer on Mar 28, 2011
Copyright:Attribution Non-commercial


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Do not turn off your creativity when doing business.

Business is as creative as music.

I see so many musicians who are wildly creative when writing, playing,
performing, and recording.
But as soon as it's time to make some money, they clam up, get stiff, and lose all
of their
They pick up a book that tells them exactly how to make a press kit, exactly how
to send a letter,
exactly what to say when making a call. They do everything exactly as told.
To understand how silly this is, imagine a business-person who has worked in an
office for 20
years that starts doing music at the age of 50. They're scared and new so they try
to do everything

right. They play the “right” chords, the “safe” lyrics, and everything is boring and
stiff. They are
making music only like the book told them to do. They take no chances.
That's how musicians look, getting into business. They turn off their creativity
and try to do
everything “safe”. But that's the worst thing you can do.

Loosen up. Get confident, creative, playful, experimental. Break the rules. Do
exactly what you're
not supposed to.
Think of how comfortable you are on your instrument. Riffing. Improvising.
Playing. Having
fun with it.
Now be that comfortable in your approach to business, promotion,
marketing. Riff.
Improvise. Play. Have fun with it.

Do with your business what you would tell a new, stiff, scared musician to do with

Please share freely - Credit Derek Sivers - Link to sivers.org

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