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Particulars OBJECTIVES HISTORY OF BAJAJ - Profile - Bajaj Intro - Company History - Timeline of new releases

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OBJECTIVES:1. To know the market share of Bajaj & Hero Honda. 2. To know the perception of customers regarding bikes. 3. To determine the customers satisfaction regarding bikes.
4. To determine the factors influencing the choice of customers regarding


. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries.Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. Innovation. western India. but from 1959 it started manufacturing of two wheelers in the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. The core brand values of Bajaj Auto limited includes Learning. The sales are backed by a network of after sales service and maintenance work shops all over the country.000th vehicle.787 vehicles in 2005-06. which produced 2. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket. Perfection. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. The company had started way back in 1945. Initially it used to import the two wheelers from outside.314. Bajaj Auto has three manufacturing units in the country at Akurdi. By the year 1970 Bajaj Auto had rolled out their 100. Waluj and Chakan in Maharashtra. Speed and Transparency.

Kawasaki Heavy Industries of Japan Akurdi Pune .PROFILE: Founder Year of Establishment Industry Business Group Listings & its codes Presence Jamnalal Bajaj 1926 Automotive .bajajauto. Iran and . NSE . Bangladesh. Pune 411501 E-mail Website rahulbajaj@bajajauto. & Three Wheelers The Bajaj Group BSE – Code: 500490.411035 India www. Guatemala.: +(91)-(20)-27472851 Fax: +(91)-(20)-27473398 • • • Joint Venture Registered & Head Office Works Akurdi. Egypt.Code: BAJAJAUTO Distribution network covers 50 countries. Waluj Aurangabad 431136 Chakan Industrial Area. Chakan. Dominant presence in Sri Lanka. Columbia. Pune 411035 Bajaj Nagar.

Bajaj Autos Ltd. with plants in Waluj near Aurangabad.bajajauto. 1.and three-wheeler maker. motorcycles and the auto rickshaw. Contents . near Pune. Akurdi and Chakan. Bajaj Auto Limited Type Founded Headquarters Key people Revenue Net income Employees Website Public 1945 Pune. Maharashtra. India Rahul Bajaj (Chairman) Rs.016 billion ??? www.063 billion (2006) or USD 1. Bajaj Auto makes Bajaj Auto is a major Indian automobile manufacturer. 17. It is based in Pune.01. It is India's largest and the world's 4th largest two.87 billion Rs.

Bajaj M-50 1986 .Rear engine Autorickshaw 1981 . it rolled out its 100.three-wheeler goods carrier 1972 .1 Timeline of new releases 2 Scooters 3 Motorcycles 4 Upcoming Models 5 New Image 6 Forbes Global 2000 Ranking .Bajaj Super Excel 1997 . it rolled out its ten millionth vehicle and produced and sold 1 million vehicles in a year.Bajaj Chetak 1976 .Kawasaki Bajaj Boxer.Bajaj Classic 1995 .Bajaj Super 1977 .• • • • • • • • 1 Company's history o 1.000th vehicle. In 1986. Kawasaki Bajaj KB100 1990 .and three-wheelers in India. it managed to produce and sell 500.000 vehicles in a single financial year. it started producing at Waluj in Aurangabad. Rear Engine Diesel Autorickshaw . In 1977. It started off by selling imported two.000 vehicles in a single financial year.and three-wheelers and it went public in 1960.Bajaj M-80. 1945 as M/s Bachraj Trading Corporation Private Limited.Bajaj Sunny 1994 .2005 7 External links 8 References Company's history Bajaj Auto came into existence on November 29. In 1959. In 1985. Timeline of new releases • • • • • • • • • • 1971 . it managed to produce and sell 100. In 1970. In 1995. it obtained license from the Government of India to manufacture two.

Bajaj Discover 2009-CTS-100 2010-Bajaj Discover-150 Some of the models that Bajaj makes (or has made) are: Scooters o o o o o o Bajaj Sunny Bajaj Chetak Bajaj Cub Bajaj Super Bajaj Wave Bajaj Legend Motorcycles o o o o o o o o o Kawasaki Eliminator Bajaj Pulsar Bajaj Kawasaki Wind 125 Bajaj Boxer Bajaj CT 100 Bajaj Platina Bajaj Caliber Bajaj Discover Bajaj Avenger . Bajaj Pulsar 2004 .Bajaj Platina 2007 . New Bajaj Chetak 4-stroke with Wonder Gear. Bajaj Discover 2006 .• • • • • • • • • • • 1998 .Bajaj Saffire 2001 . Bajaj Discover DTS-i 2005 . Pulsar 2003 . Bajaj Avenger.Kawasaki Bajaj Caliber.Caliber115.Bajaj Pulsar-200 2008.Eliminator.Bajaj Wave. Bajaj Wind 125.Bajaj CT 100. Legend(India's first four-stroke scooter) 2000 .

.Upcoming Models • • • • Bajaj Pulsar 220 DTS-Fi Bajaj Krystal Bajaj Blade Bajaj Sonic New Image The company. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. product range ranging from Scooterettes to Scooters to Motorcycle. over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer.5 billion. The company is headed by Rahul Bajaj who is worth more than US$1.


surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). consumers started to gain influence over the products they bought and raised higher customer expectations. The license raj that existed between the1940s to1980s in India. made business easier for local players to have a seller’s market. Royal Enfield. styling options. The industry produced more models. In the mid-1980s. Ideal Jawa. Bajaj Auto Ltd. TVS Suzuki. before the economic liberalization. The motorcycle segment had the same long wait times with three manufacturers. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. Royal Enfield made a 350cc Bullet with the only fourstroke engine at that time and took the higher end of the market but.India has the largest number of two wheelers in the world with 41. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. With a larger selection of twowheelers on the Indian market. another company.6 million vehicles. Bajaj Kawasaki and Kinetic Honda. did not allow foreign companies to enter the market and imports were tightly controlled. . prices. The entry of these foreign companies changed the Indian market dynamics from the supply side to the demand side. The foreign companies new technologies helped make the products more reliable and with better quality. API manufactured the Lambrettas but. Bajaj had a waiting list that was twenty-six times its annual output for scooters. By the year 1990. and different fuel efficiencies. the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. Indian companies had to change to keep up with their global counterparts. and Escorts. only a dispatch department. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda. The CEO of Bajaj commented that he did not need a marketing department. there was little competition for their customers. This regulatory maze. Ideal Jawa and Escorts took the middle and lower end of the market respectively.

India Om Prakash Munjal. Managing Director Automotive Motorcycles.herohonda. India Haryana. Haryana. Chairman Mr.Hero Honda Motorcycle Ltd. Founder Mr. Joint Managing Director Mr.asp Key people Industry Products Revenue Website HERO HONDA HEADQUARTERS . Toshiaki Nakagawa. Brijmohan Lall Munjal. Pawan Munjal. Scooters U$ 2. 1984 in Gurgaon.8 billion Type Founded Headquarters Public company BSE:HEROHONDA M January 19.

It specializes in dual use motorcycles that are low powered but very fuel efficient.1 Bikes 2 Company Profile o 2.5 Quality o 2.3 million motorbikes in a single year. It has been the world's biggest manufacturer of 2-wheeled motorized vehicles since 2001. both in Haryana.2 Ancillarisation o 2.3 Dealer Network o 2. India. Hero Honda's Splendor is the world's largest selling motorcycle[citation needed].1 Just-in-Time o 2. when it produced 1. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. Contents • • • 1 Models o 1.Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters.4 Financial Planning o 2. Its 2 plants are in Dharuhera and Gurgaon.6 Diversification 3 External links [ Models ] Bikes • • • • • • • • • • Hero Honda Splendor Plus Hero Honda Passion Plus Hero Honda Karizma Hero Honda CBZ Hero Honda Super Splendor Hero Honda CD Dawn Hero Honda CD Deluxe Hero Honda Achiever Hero Honda Glamour Hero Honda Ambition .

performance.Hero Honda "Splendor" Model [Company Profile] “Hero”. is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. Hero. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the world’s largest bicycle manufacturer today. (HMC). The Hero Group philosophy is: “To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity”. The Hero Group has a passion for setting higher standards and “Engineering Satisfaction” is the prime motivation. are continuously striving for synergy between technology. we maintain the highest standards of ethics and societal responsibilities. workers. . Mr. at Hero Honda. Honda Motorcycle & Scooter India (HMSI). The Hero group vision is to build long lasting relationships with everyone (customers. Munjal had to come up with some new strategic decisions as. HHM Mission Statement is: “We. HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM. dealers and vendors). This announcement caused the HHM stock price to decrease by 30 percent that same day. The Munjals roll their own steel. Brijmohan Lal Munjal. until the year 1999 when HMC had announced a 100% subsidiary. While doing so. is a name synonymous with two-wheelers in India today. and price aspirations of our customers. way of life and work culture of the Group. constantly innovate products and processes. In the year 1984. and develop teams that keep the momentum going to take the company to excellence in the new millennium”. the Chairman and Managing Director of Hero Honda Motors (HHM). This alliance became one of the most successful joint ventures in India. make free wheel bicycle critical components and have diversified into different ventures like product design. and human resources to provide products and services that meet the quality. headed an alliance between the Munjal family and Honda Motor Company Ltd. systems.

Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. There are over 300 ancillary units today. In Hero Cycles Limited. This is the Japanese style of production and in India. as also worldwide recognition. further ahead of the industry norms. Every assembly line worker operates two machines simultaneously to save time and improve productivity. Hero is probably the only company to have mastered the art of the just-in-time inventory principle. grow with Hero. style of management has earned the company plaudits amidst investors. [Ancillarisation] An integral part of the Group strategy of doing business differently was providing support to ancillary units. It is currently the largest producer of Two Wheelers in the world. vendors and dealers. which include some of the better known companies in the automotive segment.. whose production is dedicated to Hero's requirements and also a large number of other vendors. employees." When it comes to workers' benefits. Recently it has also entered in scooter manufacturing. The growth of the Group through the years has been influenced by a number of factors: [Just-in-Time] The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. but focused. Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers. the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date. to manufacture motorcycles. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It sold 3 million bikes in the year 2005-2006. with its model PLEASURE mainly aimed at girls. The fact that most of the machines are either developed or fabricated inhouse. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market.== Growth == The business growth of Hero Honda has been phenomenal throughout its early days. The Munjal family started a modest business of bicycle components. There is no organized labor union and family members of employees find ready employment within Hero. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984. The philosophy with regard to labor management is "Hero is growing. Long before other companies . has resulted in low inventory levels. The Group boasts of superb operational efficiencies. It holds the record for most popular bike in the world by sales for Its Splendor model. the Hero Group is known for providing facilities. The Group's low key.

a strictly pursued discipline. but by enforcing a strict discipline. attaining quality standards is an everyday practice . turnover. In Hero Honda Motors Limited. fresh purchases. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours. [ Quality ] Quality at Hero is attained not just by modern plants and equipment and through latest technology. anticipated demand and also competitor action in the region. the Group goes onto strengthen its quality measures as per the book. [Financial Planning] The Hero Group benefits from the Group Chairman's financial acumen and his grasp on technology. . Extra benefits took the form of medical check-ups. but also for the immediate family members. Group Company. and have a formidable distribution system in place. It is an attitude that masters the challenge of growth and change . A nation-wide dealer network comprising of over 5. visiting dealers and send back daily postcards with information on the stock position that day. manufacturing and marketing. not just for workers. The Group also employs the services of independent experts from around the world to assist in new design and production processes. Hero Cycles Limited has one of the highest labor productivity rates in the world.change in consumers' perceptions about products and new aspirations arising from a new generation of buyers. Sales agents from Hero travels to all the corners of the country. With each of its foreign collaborations. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. The dealers are considered a part of the Hero family.000 outlets. [Dealer Network ] The relationship of Hero Group with their dealers is unique in its closeness. At the Group factories. as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Hero was giving its employees a uniform allowance. the focus is on financial and raw material management and a low employee turnover.did so. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge.

Further expansion is expected in the areas of Insurance and Telecommunication. a close watch on costs and the dynamic leadership of the Group Chairman. Munjal Auto Components and Munjal Showa Limited amongst other componentmanufacturing units. partners. Then came Hero Motors which introduced Hero Puch. which includes customer response services and software development. The Hero Group's phenomenal growth is the result of constant innovations. Munjal and Sunbeam Castings. Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles. Lall has actively looked at diversification. where the first indigenously designed moped.[Diversification ] Throughout the years of enormous growth. went into commercial production in 1978. A considerable level of backward integration in its manufacturing activities has been ample in the Group's growth and led to the establishment of the Hero Cycles Cold Rolling Division. characterized by a culture of entrepreneurship. the Group Chairman. of right attitudes and building stronger relationships with investors. Mr. in collaboration with global technology leader Steyr Daimler Puch of Austria. vendors and dealers and customers . Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited. financial services. The Hero Group also took a venture into other segments like exports. Hero Majestic. information technology.


To know which manufacturer is providing better services. To analyze the customer preference. To study the behavioral factors of consumers in motor bikes. 6. To analyze the customer satisfaction. 4. 2. . 5. 3.OBJECTIVES OF THE RESEARCH 1. To suggest various factors to improve sales. To analyze after sales services of bikes.


That was the reason that at most care was taken while defining various parameters of the problem. Choose for investigation because a problem well defined is half solved. Primary data is the first hand data. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. objectives were selected and the set on the base of these objectives. DATA SOURCE Research included gathering both Primary and Secondary data. magazines and companies web sites. . which are selected a fresh and thus happen to be original in character. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems.RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Secondary data has been taken from internet. newspaper. After giving through brain storming session.

DATA COMPLETION AND ANALYSIS After the data has been collected. SCOPE My project was based on the Comparative Study of Bajaj V/S Hero Honda and data was taken in the madurai only. This research was carried in madurai These were 100 respondents. it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SAMPLING UNIT It gives the target population that will be sampled. Target population is well identified and various methods like personal interviews and telephone interviews are employed. .RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured.


3. 2. .1. Shortage of time is also reason for incomprehensiveness. Research work was carried out in Madurai only the finding may not be applicable to the other parts of the country because of social and cultural differences. As such result may not give an exact representation of the population. The sample was collected using connivance-sampling techniques. 4. The views of the people are biased therefore it doesn’t reflect true picture.


Q1) Which bike do you have? Hero Honda Bajaj Any other 47 38 15 Hero honda Bajaj Any other .

Q2) Which Model do you Have? Hero Honda Splender Passion Karizma Any other 21 13 7 6 Bajaj CT 100 Discover Pulsar Any other 7 12 11 8 25 No of Persons 20 15 10 5 0 1 Model Nam e Hero Honda Splender Passion Karizma Any other .

14 12 No of Persons 10 8 6 4 2 0 1 Model Nam e Bajaj CT 100 Discover Pulsar Any other .

Q3) In which family Income level do you Fall? 100000-200000 200000-300000 300000-400000 above 400000 22 45 23 10 50 40 No of Persons 30 20 10 0 1 In co m e le ve l 100000-200000 200000-300000 300000-400000 abov e 400000 .

Q4) For how long do you own a bike? 0-1 year 1-2 year 2-3 year above 3 year 34 29 26 11 40 30 No o f 20 Pe r s o ns 10 0 1 No o f ye ar s 0-1 y ear 1-2 y ear 2-3 y ear abov e 3 y ear .

Q5) For what purpose do you use your Motor Bike? Office Purpose Personal purpose Joy Purpose Other Hero Honda 9 13 19 6 Bajaj 4 15 16 3 20 No of Persons 15 10 5 0 Of f ic e Pers onal Joy Purpos e purpos e Purpos e Pu r p o s e Other Hero Honda Bajaj .

Q6) How do you come to know about this Motor Bike? Newspaper Television Magazine Friends & Relative Hero Honda 4 23 2 18 Bajaj 2 16 1 19 25 20 No of Persons 15 10 5 0 Hero Honda Bajaj Nam e of Com pany New s paper Televis ion Magzine Friends & Relativ e .

Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Cant say 87% 5% 8% Y es No Cant s ay .

Q8) Do you have full knowledge about Bikes before buying? Hero Honda Yes No 25 22 Bajaj 23 15 30 25 No of persons 20 15 10 5 0 Hero Honda Com pany Nam e Bajaj Y es No .

Q9) Which Factor below Influence your decision? Hero Honda Price Mileage Quality Resale Value Status symbol 72% 78% 65% 40% 10% Bajaj 78% 64% 48% 28% 7% 100% 80% No of Persons 60% 40% 20% 0% Hero Honda Bajaj Com pany Nam e Price Mileage Quality Resale V alue Status s ymbol .

Q10) How would you rate the following factors of Bikes with respect to different company? Hero Honda Mileage Price Pick up Maintenance Look & Shape Brand Image 74% 68% 70% 58% 85% 53% Bajaj 72% 65% 80% 62% 80% 55% 100% No of Persons 80% 60% 40% 20% 0% Hero Honda Bajaj Com pany Nam e Mileage Price Pick up Maintenanc e Look & Shape Brande Image .

then would you like to change your bike? Hero Honda Yes No Cant say 19 17 11 Bajaj 21 14 3 25 20 No of Persons 15 10 5 0 Y es No V ie w s Cant s ay Hero Honda Bajaj .Q11) If new Bike with good features comes in.


Service & Spare parts are available throughout India in local markets also. Majority of the respondent had bought their motorcycle more than 3 years.Conclusion 1. fuel efficiency. CBZ & Karizma are purchased by young generation 18 to 30 because they prefer stylish looks and rest of the models of Hero Honda are purchased more by daily users who needs more average of bikes than looks. While buying a motorcycle. Hero Honda is considered to be most fuel-efficient bike on Indian roads. economy is the main consideration in form of maintenance cost. 4. . 2. Most of the Pulsar. 3. 5.


It is observed that the awareness of Hero Honda bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. On the other hand 15 customers do not agree to this fact. It has been observed that the customers are using their bikes mostly for official and personal purpose. The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. Out of the sample size of 90 customers. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. Out of the sample size of 90 customers.Starcityand Apache.FINDINGS During this research project I came in to contact with many customers who are having bikes. Karizma and other bikes are comparatively low. It is observed that most of the customers are having full knowledge of the bike before purchasing . In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame. When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. It has been found that in Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion. While the remaining 10 customers are unable to say anything. 65 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. 55 customers says that they are satisfied with the performance of their bikes. While remaining 10 customers are not sure about it.

In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. At the second level they give their rating to the pick up. . At the third level they rate mileage. At last they rate price and brand image. While in case of TVS bike the economic price of the bikes influences the buying behavior of the customers .It has been seen that In Hero Honda bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers. And at the fourth level they give points to Maintenance. It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike.


2. 6.RECOMMENDATIONS 1. 5. Bajaj should introduce some more models having more engine power. Maintenance cost and the availability of the spare parts should also be given due importance. 3. . They also introduce some good finance/discount schemes for students. Hero Honda should think about fuel efficiency in case of upper segment bikes. More service centers should be opened. 4. The price should be economic.

AGE:15-20 20-25 25.……………………………………………… CONTACT NO ……………………………………….30 Above 30 OCCUPATION:Q1) Which Bike do you have? Hero Honda Businessman Student Bajaj Passion Other Discover Other Apache Employee Other Q2) Which Model do you have? Hero Honda: Splendor Karizma Bajaj: CT 100 Pulsar Flame Other Q3) In which Family Income do you Fall? 100000-200000 300000-400000 Q4) For how long do you own a Bike? 0-1 year 2-3 year Q5) For what purpose do you use your Motor Bike? Office Purpose Joy Purpose 200000-300000 Above 400000 1-2 year above 3 years Personal Purpose Other .QUESTIONNAIRE NAME: .

Q6) How do you come to know about this Motor Bike? Newspaper Television Magazines Friends/Relatives Q7) Are you satisfied with the performance of the bike that you are currently having? Yes No Can’t say Q8) Does Advertisement Influence your decision in choosing a Motor Bike? Yes No Can’t say Q9) Do you have full knowledge about Bikes before buying? Yes No Can’t say Q10). Which factor below influence your decision? Price Mileage Resale Value Status Symbol Quality Q11) How would you rate the following factors of bikes with respect to different companies? Hero Honda Bajaj .

then would you like to change your bikes? Yes No Can’t say Q13) Any Suggestions for Company …………………………………………………………………………………………… …………………………………………………………………………………………… …………………………………………………………………………………………… ……………… Date: (Signature) .Mileage Price Pick up Maintenance Look/Shape Brand Image 12) If new bike with good feature comes in.


com .extrememachines.BIBLIOGRAPHY 1.herohonda.bajaj. 5. 2. www. 4. www.twowheeler.

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